{"id":36411,"date":"2022-12-11T12:20:20","date_gmt":"2022-12-11T04:20:20","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=36411"},"modified":"2022-12-11T12:20:20","modified_gmt":"2022-12-11T04:20:20","slug":"2023-seo-trends","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-seo-trends\/","title":{"rendered":"2023 SEO\u5341\u5927\u8da8\u52e2\uff0c\u8b93\u4f01\u696d\u638c\u63e1\u6d41\u91cf\u65b0\u9ad8\u5ea6"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2023 \u7d42\u65bc\u8fce\u4f86\u75ab\u60c5\u8da8\u7de9\u7684\u6642\u4ee3\uff0c\u8a31\u591a\u4f01\u696d\u9010\u6f38\u91cd\u555f\u5be6\u9ad4\u884c\u92b7\u6d3b\u52d5\uff0c\u6d88\u8cbb\u8005\u4e5f\u6162\u6162\u6062\u5fa9\u5be6\u9ad4\u8cfc\u7269\u884c\u70ba\uff0c\u56e0\u6b64\u4f01\u696d\u884c\u92b7\u7b56\u7565\u5c07\u9700\u8981\u96a8\u4e4b\u8abf\u6574\uff0c\u4f86\u56e0\u61c9\u63a5\u4e0b\u4f86\u7684\u6d88\u8cbb\u8da8\u52e2\u3002Google \u70ba\u4e86\u8b93\u641c\u5c0b\u7d50\u679c\u66f4\u52a0\u7b26\u5408\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\uff0c\u4e5f\u4e0d\u65b7\u5730\u5347\u7d1a\u641c\u5c0b\u6f14\u7b97\u6cd5\u3001\u641c\u5c0b\u7d50\u679c\u9801\u9762\u3001\u641c\u5c0b\u5167\u5bb9\u653f\u7b56\u7b49\u7b49\uff0c\u4f86\u6253\u64ca\u66f4\u591a\u4f7f\u7528\u9ed1\u5e3d\u624b\u6cd5\u7684\u4eba\uff0c\u9019\u4e5f\u4ee3\u8868\u4f01\u696d\u5728 SEO \u7684\u7b56\u7565\u4e0a\uff0c\u4e5f\u5fc5\u9808\u8207\u6642\u4ff1\u9032\uff0c\u5347\u7d1a\u7db2\u7ad9\u5167\u5bb9\u8207\u9ad4\u8cea\uff0c\u8b93\u7db2\u7ad9\u6709\u66f4\u597d\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u89e3\u6c7a\u554f\u984c\u3001\u6eff\u8db3\u9700\u6c42\u3002\u4ee5\u4e0b awoo \u5c31\u8ddf\u5404\u4f4d\u5206\u4eab\uff0c\u5728 2022 Google SEO \u7684\u8b8a\u5316\u4e0b\uff0c\u4f01\u696d\u8981\u5982\u4f55\u64ec\u5b9a 2023 \u5e74 SEO \u7b56\u7565\uff0c\u4f86\u7372\u5f97\u66f4\u591a\u66f4\u512a\u8cea\u81ea\u7136\u6d41\u91cf\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-seo-trends\/#2_%E8%A6%96%E8%A6%BA%E6%90%9C%E5%B0%8B%E7%9A%84%E7%99%BC%E5%B1%95\" >2. \u8996\u89ba\u641c\u5c0b\u7684\u767c\u5c55<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-seo-trends\/#3_%E7%B5%90%E6%A7%8B%E5%8C%96%E8%B3%87%E6%96%99%E6%8E%A8%E9%99%B3%E5%87%BA%E6%96%B0%E8%88%87%E6%87%89%E7%94%A8\" >3. \u7d50\u69cb\u5316\u8cc7\u6599\u63a8\u9673\u51fa\u65b0\u8207\u61c9\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-seo-trends\/#4%E3%80%8ENear_Me%E3%80%8F%E6%90%9C%E5%B0%8B%EF%BC%9A%E5%84%AA%E5%8C%96%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6GMB\" >4.\u300eNear Me\u300f\u641c\u5c0b\uff1a\u512a\u5316\u6211\u7684\u5546\u5bb6(GMB)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-seo-trends\/#5_%E4%B8%8D%E5%8F%AF%E5%BF%BD%E8%A6%96%E7%9A%84%E5%BD%B1%E7%89%87%E8%A1%8C%E9%8A%B7\" >5. \u4e0d\u53ef\u5ffd\u8996\u7684\u5f71\u7247\u884c\u92b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-seo-trends\/#6_%E6%8C%81%E7%BA%8C%E5%AE%8C%E5%96%84%E7%B6%B2%E7%AB%99E-A-T\" >6. \u6301\u7e8c\u5b8c\u5584\u7db2\u7ad9E-A-T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-seo-trends\/#7_DMCA_%E6%BC%94%E7%AE%97%E6%B3%95%E5%B0%87%E6%9C%83%E5%8A%A0%E5%BC%B7%E6%87%B2%E7%BD%B0\" >7. DMCA \u6f14\u7b97\u6cd5\u5c07\u6703\u52a0\u5f37\u61f2\u7f70<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-seo-trends\/#8_%E7%A4%BE%E7%BE%A4%E6%96%B0%E8%B6%A8%E5%8B%A2%EF%BC%9A%E7%9F%AD%E5%BD%B1%E9%9F%B3%E8%A1%8C%E9%8A%B7\" >8. \u793e\u7fa4\u65b0\u8da8\u52e2\uff1a\u77ed\u5f71\u97f3\u884c\u92b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-seo-trends\/#9_%E6%B5%81%E9%87%8F%E5%88%86%E6%9E%90%E5%B7%A5%E5%85%B7_GA4_%E5%BF%85%E5%AE%9A%E5%8D%87%E7%B4%9A\" >9. \u6d41\u91cf\u5206\u6790\u5de5\u5177 GA4 \u5fc5\u5b9a\u5347\u7d1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-seo-trends\/#10_AI_%E6%B3%A8%E5%85%A5%E8%A1%8C%E9%8A%B7%EF%BC%8C%E5%89%B5%E9%80%A0%E7%8D%B2%E5%88%A9%E6%96%B0%E9%AB%98%E5%BA%A6\" >10. AI \u6ce8\u5165\u884c\u92b7\uff0c\u5275\u9020\u7372\u5229\u65b0\u9ad8\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-seo-trends\/#%E7%B8%BD%E7%B5%90%EF%BC%9A%E6%8E%8C%E6%8F%A1_SEO_%E8%B6%A8%E5%8B%A2%EF%BC%8C%E7%8D%B2%E5%8F%96%E6%B5%81%E9%87%8F%E6%96%B0%E9%AB%98%E5%BA%A6\" >\u7e3d\u7d50\uff1a\u638c\u63e1 SEO \u8da8\u52e2\uff0c\u7372\u53d6\u6d41\u91cf\u65b0\u9ad8\u5ea6<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E5%B0%8D%E6%96%BC%E7%B6%B2%E7%AB%99%E6%90%9C%E5%B0%8B%E7%B5%90%E6%9E%9C%E5%93%81%E8%B3%AA%E6%9B%B4%E5%8A%A0%E9%87%8D%E8%A6%96\"><\/span><span style=\"font-weight: 400;\">1. \u5c0d\u65bc\u7db2\u7ad9\u641c\u5c0b\u7d50\u679c\u54c1\u8cea\u66f4\u52a0\u91cd\u8996<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google \u5728\u4eca\u5e74\u516b\u6708\u767c\u4f48\u4e86\u300e\u6709\u7528\u5167\u5bb9\u6f14\u7b97\u6cd5\u66f4\u65b0\u300f(Helpful Content Update)\uff0c\u9019\u4e00\u6b21\u66f4\u65b0\u76ee\u7684\u662f\u8981\u6d88\u9664\u4e00\u4e9b\u70ba\u4e86 SEO \u800c\u523b\u610f\u5beb\u7684\u5167\u5bb9\uff0c\u5927\u5bb6\u8981\u77e5\u9053\uff0cGoogle \u4e00\u5411\u8a8d\u70ba\u8981\u80fd\u5920\u89e3\u6c7a\u4f7f\u7528\u8005\u554f\u984c\u7684\u7db2\u9801\u624d\u7a31\u5f97\u4e0a\u662f\u597d\u7684\u5167\u5bb9\uff0c\u4f46\u662f\u76ee\u524d\u641c\u5c0b\u7d50\u679c\u9801\u4e0a\u5145\u65a5\u8457\u4f7f\u7528\u7279\u5b9a\u67b6\u69cb\u7522\u51fa\u3001\u4ed4\u7d30\u95b1\u8b80\u5f8c\u624d\u767c\u73fe\u5167\u5bb9\u7a7a\u6d1e\u7684\u696d\u914d\u6587\u3002\u56e0\u6b64\u9019\u6b21\u6f14\u7b97\u6cd5\u66f4\u65b0\uff0c\u662f\u8981\u63d0\u9192\u5927\u5bb6\uff0c\u8981\u63d0\u4f9b\u300e\u4ee5\u4eba\u70ba\u672c\u300f\u7684\u6587\u7ae0\uff0c\u8b93\u5167\u5bb9\u56de\u6b78\u5230\u89e3\u6c7a\u4f7f\u7528\u8005\u9700\u6c42\u8eab\u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u5916\uff0cGoogle \u5c0d\u65bc\u5783\u573e\u5167\u5bb9\u4e5f\u6301\u7e8c\u52a0\u5f37\u6253\u64ca\uff0c\u4eca\u5e74\u5ea6\u4e5f\u591a\u6b21\u66f4\u65b0\u898f\u7bc4\uff0c\u4f86\u6e1b\u5c11\u5783\u573e\u5167\u5bb9\u5145\u65a5\u7db2\u9801\u641c\u5c0b\u7d50\u679c\u3002Google \u63d0\u5230\uff0c\u9664\u4e86\u900f\u904e\u81ea\u52d5\u5316\u7cfb\u7d71\u5075\u6e2c\u9055\u53cd\u7684\u5167\u5bb9\u548c\u884c\u70ba\u5916\uff0c\u4e5f\u6703\u8996\u60c5\u6cc1\u63a1\u7528\u4eba\u5de5\u5be9\u67e5\u7684\u65b9\u5f0f\u4f86\u5c0d\u65bc\u9055\u53cd\u653f\u7b56\u7684\u7db2\u7ad9\u9032\u884c\u8655\u7f70\uff0c\u8b93\u7db2\u7ad9\u7684\u6392\u540d\u964d\u4f4e\u6216\u8005\u5b8c\u5168\u4e0d\u6703\u986f\u793a\u5728\u641c\u5c0b\u7d50\u679c\u7576\u4e2d\u3002\u4ee5\u4e0b\u70ba\u5e38\u898b\u7684\u5783\u573e\u5167\u5bb9\u884c\u70ba\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u507d\u88dd\uff1a<\/strong>\u70ba\u4e86\u64cd\u63a7\u6392\u540d\u548c\u8aa4\u5c0e\u4f7f\u7528\u8005\uff0c\u63d0\u4f9b\u641c\u5c0b\u5f15\u64ce\u548c\u4f7f\u7528\u8005\u5b8c\u5168\u4e0d\u540c\u7684\u7db2\u9801\u5167\u5bb9\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u906d\u5165\u4fb5\u5167\u5bb9\uff1a<\/strong>\u88ab\u7279\u5b9a\u6709\u5fc3\u4eba\u58eb\u900f\u904e\u7a0b\u5f0f\u6216\u8edf\u9ad4\u690d\u5165\u7279\u5b9a\u7684\u7a0b\u5f0f\u78bc\u3001\u7db2\u9801\u6216\u6587\u5b57\u7b49\u7b49\uff0c\u5c0e\u81f4\u7db2\u7ad9\u7121\u6cd5\u63d0\u4f9b\u5be6\u7528\u7684\u7db2\u7ad9\u5167\u5bb9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u96b1\u85cf\u7684\u6587\u5b57\u8207\u9023\u7d50\uff1a<\/strong>\u5728\u7db2\u9801\u653e\u7f6e\u7279\u5b9a\u6587\u5b57\u6216\u9023\u7d50\uff0c\u53ea\u70ba\u4e86\u64cd\u63a7\u641c\u5c0b\u5f15\u64ce\uff0c\u800c\u4e26\u975e\u7d66\u4f7f\u7528\u8005\u770b\uff0c\u5e38\u898b\u7684\u65b9\u6cd5\u6709\u5728\u767d\u8272\u80cc\u666f\u4f7f\u7528\u767d\u8272\u6587\u5b57\u3001\u7528 CSS \u5c07\u6587\u5b57\u6216\u9023\u7d50\u653e\u7f6e\u87a2\u5e55\u5916\u6216\u5c07\u5b57\u578b\u8a2d\u5b9a\u70ba 0 \u6216\u4e0d\u900f\u660e\u5ea6\u70ba 0\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u6feb\u586b\u95dc\u9375\u5b57\uff1a<\/strong>\u5728\u7db2\u9801\u4efb\u4f55\u4f4d\u7f6e\u586b\u5165\u95dc\u9375\u5b57\uff0c\u76ee\u7684\u70ba\u4e86\u63a7\u5236\u641c\u5c0b\u5f15\u64ce\uff0c\u9019\u4e9b\u95dc\u9375\u5b57\u901a\u5e38\u8207\u7db2\u9801\u6216\u4e0a\u4e0b\u6587\u7121\u4efb\u4f55\u95dc\u806f\u6027\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u6a5f\u5668\u7522\u751f\u7684\u6d41\u91cf\uff1a<\/strong>\u900f\u904e\u7a0b\u5f0f\u6216\u6a5f\u5668\u4eba\u81ea\u52d5\u5316\u67e5\u8a62\u7db2\u9801\u6216\u5b58\u53d6 Google \u641c\u5c0b\u7d50\u679c\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u8aaa\u660e\u53ef\u4ee5\u770b\u51fa Google \u5c0d\u65bc\u7db2\u9801\u641c\u5c0b\u7d50\u679c\u54c1\u8cea\u7684\u91cd\u8996\uff0c\u76f8\u4fe1\u5728\u65b0\u5e74\u5ea6\u4e5f\u6703\u66f4\u52a0\u56b4\u683c\u5730\u5be9\u67e5\uff0c\u4e5f\u5efa\u8b70\u4f01\u696d\u7db2\u7ad9\u53ef\u56de\u982d\u597d\u597d\u6aa2\u8996\u81ea\u5bb6\u5167\u5bb9\uff0c\u662f\u5426\u6709\u9055\u53cd Google \u641c\u5c0b\u653f\u7b56\u7684\u5730\u65b9\uff0c\u91cd\u65b0\u9032\u884c\u8abf\u6574\uff0c\u5728\u65b0\u5e74\u5ea6\u722d\u53d6\u5230\u66f4\u597d\u7684\u6392\u540d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u95dc\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/technical-or-content-2\/\"><span style=\"font-weight: 400;\">SEO\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\u5165\u9580\u6307\u5357<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u53c3\u8003\u8cc7\u6599\uff1a<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#policy-circumvention\"><span style=\"font-weight: 400;\">Google \u7db2\u9801\u641c\u5c0b\u7684\u5783\u573e\u5167\u5bb9\u653f\u7b56<\/span><\/a>\u3001<a href=\"https:\/\/searchengineland.com\/google-helpful-content-update-what-to-expect-387328\"><span style=\"font-weight: 400;\">Google\u2019s helpful content update: What should we expect?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E8%A6%96%E8%A6%BA%E6%90%9C%E5%B0%8B%E7%9A%84%E7%99%BC%E5%B1%95\"><\/span><span style=\"font-weight: 400;\">2. \u8996\u89ba\u641c\u5c0b\u7684\u767c\u5c55<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google \u641c\u5c0b\u90e8\u9580\u7684 VP\uff0cHyung-Jin Kim \u5148\u751f\u5728\u4eca\u5e74\u7684 SMX \u5927\u6703\u4e2d\u6709\u63d0\u5230\uff0c\u76ee\u524d Google \u6b63\u5728\u81f4\u529b\u65bc\u767c\u5c55\u8996\u89ba\u5316\u641c\u5c0b\u65b9\u5f0f\uff0c\u5c24\u5176\u53c8\u4ee5\u300emultisearch\u300f\u70ba\u767c\u5c55\u7684\u91cd\u9ede\uff0cmultisearch \u6307\u7684\u662f\u9032\u884c\u591a\u6b21\u641c\u5c0b\u5f8c\uff0c\u53ef\u4ee5\u627e\u5230\u66f4\u8cbc\u8fd1\u9700\u6c42\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u4e26\u4e14\u53ef\u900f\u904e\u5716\u7247\u3001\u6587\u5b57\u7b49\u65b9\u5f0f\u4f86\u9032\u884c\u6536\u6582\u9700\u6c42\uff0c\u8209\u4f8b\u4f86\u8aaa\u82e5<\/span><span style=\"font-weight: 400;\">\u4f60\u770b\u5230\u4e00\u4ef6\u6a58\u8272\u7684\u8863\u670d\u6a23\u5f0f\u4f60\u5f88\u559c\u6b61\uff0c\u622a\u5716\u4e0b\u4f86\u900f\u904e\u5716\u7247\u641c\u5c0b\u627e\u5230\u985e\u4f3c\u6a23\u5f0f\uff0c\u540c\u4e00\u6642\u9593\u8f38\u5165\u6700\u559c\u6b61\u7684\u7da0\u8272\uff0c\u5c31\u80fd\u5920\u627e\u5230\u76f8\u4f3c\u6b3e\u5f0f\u7684\u7da0\u8272\u8863\u670d\uff0c\u9019\u53ef\u4ee5\u4f7f\u7528\u8005\u66f4\u5bb9\u6613\u627e\u5230\u81ea\u5df1\u60f3\u8981\u7684\u5546\u54c1\u6216\u5167\u5bb9\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36414 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/visual-search-multisearch-532x300.png\" alt=\"\" width=\"532\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/visual-search-multisearch-532x300.png 532w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/visual-search-multisearch-768x433.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/visual-search-multisearch.png 1000w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u57161\uff1aMultisearch \u6f14\u7b97\u6cd5\uff0c\u8b93\u624b\u6a5f\u4f7f\u7528\u8005\u53ef\u4ee5\u66f4\u8f15\u6613\u641c\u5c0b\u5230\u76ee\u6a19\u5546\u54c1\u3002\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/blog.google\/products\/search\/multisearch\/\"><span style=\"font-weight: 400;\">Blog Google<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u9805\u767c\u5c55\u4f86\u81ea\u65bc\u624b\u6a5f\u4f7f\u7528\u8005\u65e5\u6f38\u589e\u52a0\uff0c\u5e7e\u4e4e\u6bcf\u500b\u4eba\u90fd\u6703\u900f\u904e\u624b\u6a5f\u641c\u5c0b\uff0c\u800c\u7167\u7247\u8fa8\u8b58\u6280\u8853\u7684\u767c\u5c55\uff0c\u4e5f\u5e36\u52d5\u4e86\u66f4\u591a\u4f7f\u7528\u8005\u6703\u60f3\u8981\u900f\u904e\u4ee5\u5716\u641c\u5716\u7684\u65b9\u5f0f\u627e\u5230\u60f3\u8981\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u5728\u9019\u6a23\u7684\u9700\u6c42\u57fa\u790e\u4e0a\uff0c\u8996\u89ba\u641c\u5c0b\u4e5f\u5c07\u6703\u66f4\u52a0\u91cd\u8981\u3002\u9019\u4ee3\u8868\u4f01\u696d\u7db2\u7ad9\u5728\u8a2d\u5b9a\u4e0d\u7ba1\u662f\u6587\u5b57\u3001\u5716\u7247\u7b49\u7b49\u5167\u5bb9\u4e0a\uff0c\u5c31\u5fc5\u9808\u8981\u66f4\u52a0\u7d71\u4e00\uff0c\u5efa\u8b70\u53ef\u5728\u5716\u7247\u52a0\u5165 alt \u63cf\u8ff0\u5167\u5bb9\uff0c\u6216\u8005\u6587\u5b57\u88dc\u5145\u8aaa\u660e\u4e0a\u53ef\u4ee5\u88dc\u5145\u5716\u7247\u4e0a\u7684\u5167\u5bb9\uff0c\u9019\u6a23\u5c31\u6703\u66f4\u6709\u6a5f\u6703\u722d\u53d6\u5230 multisearch \u7684\u7d50\u679c\u9801\u9762\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u95dc\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-i-o\/\"><span style=\"font-weight: 400;\">Google \u641c\u5c0b\u65b0\u4eae\u9ede\uff01Google I\/O \u958b\u767c\u8005\u5927\u6703\u767b\u5834\uff0c\u4e86\u89e3N\u500b\u641c\u5c0b\u65b0\u8da8\u52e2<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u53c3\u8003\u8cc7\u6599\uff1a<\/span><a href=\"https:\/\/blog.google\/products\/search\/multisearch\/\"><span style=\"font-weight: 400;\">Go beyond the search box: Introducing multisearch<\/span><\/a>\u3001<a href=\"https:\/\/searchengineland.com\/whats-now-next-with-google-search-smx-next-keynote-389628\"><span style=\"font-weight: 400;\">7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_%E7%B5%90%E6%A7%8B%E5%8C%96%E8%B3%87%E6%96%99%E6%8E%A8%E9%99%B3%E5%87%BA%E6%96%B0%E8%88%87%E6%87%89%E7%94%A8\"><\/span><span style=\"font-weight: 400;\">3. \u7d50\u69cb\u5316\u8cc7\u6599\u63a8\u9673\u51fa\u65b0\u8207\u61c9\u7528<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u8981\u8b93\u7db2\u7ad9\u7372\u5f97\u597d\u7684\u6392\u540d\u5916\uff0c\u66f4\u91cd\u8981\u7684\u662f\u8981\u80fd\u5920\u5728\u832b\u832b\u7684\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u900f\u904e\u7d50\u69cb\u5316\u8cc7\u6599\u53ef\u4ee5\u6539\u8b8a\u4f60\u5728\u641c\u5c0b\u7d50\u679c\u4e0a\u5448\u73fe\u7684\u5916\u89c0\uff0c\u4e26\u4e14\u986f\u793a\u51fa\u91cd\u8981\u7684\u8cc7\u8a0a\u3002\u800c\u7d50\u69cb\u5316\u8cc7\u6599\u662f\u8981\u5e6b\u52a9 Google \u5920\u5feb\u4e86\u89e3\u7db2\u9801\u5167\u5bb9\uff0c\u5c07\u7db2\u7ad9\u7684\u91cd\u8981\u6216\u76f8\u95dc\u7684\u8a0a\u606f\u63d0\u4f9b\u7d66 Google\uff0c\u5b83\u662f\u4e00\u7a2e\u6a19\u6e96\u5316\u7684\u8cc7\u6599\u683c\u5f0f\uff0c\u53ef\u5e6b\u52a9\u4f60\u7684\u7db2\u9801\u5167\u5bb9\u9032\u884c\u5206\u985e\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-36416 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/SD-%E9%A3%9F%E8%AD%9C.png\" alt=\"\" width=\"430\" height=\"296\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u57162\uff1a\u7d50\u69cb\u5316\u8cc7\u6599\u662f\u900f\u904e\u6a19\u6e96\u683c\u5f0f\u4f86\u544a\u8a34 Google\uff0c\u9032\u800c\u6539\u8b8a\u641c\u5c0b\u7d50\u679c\u5916\u89c0\u3002\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/search-gallery\"><span style=\"font-weight: 400;\">Google \u641c\u5c0b\u4e2d\u5fc3<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u70ba\u4e86\u5448\u73fe\u66f4\u8c50\u5bcc\u8207\u91cd\u8981\u7684\u5167\u5bb9\uff0cGoogle \u4e5f\u6703\u4e0d\u65b7\u5730\u66f4\u65b0\u7d50\u69cb\u5316\u8cc7\u6599\u8cc7\u8a0a\uff0c\u50cf\u662f\u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u770b\u5230\u5b8c\u6574\u7684\u5546\u54c1\u8a55\u8ad6\uff0c\u7522\u54c1\u7d50\u69cb\u5316\u8cc7\u6599\u65b0\u589e\u4e86\u512a\u7f3a\u9ede\u7684\u6b04\u4f4d\uff0c\u76ee\u7684\u662f\u70ba\u4e86\u53ef\u4ee5\u8b93\u4f7f\u7528\u8005\u66f4\u5ba2\u89c0\u5730\u77e5\u9053\u8a72\u7522\u54c1\u7684\u597d\u8655\u8207\u554f\u984c\u3002\u4f60\u53ef\u4ee5\u4e3b\u52d5\u5730\u5728\u7d50\u69cb\u5316\u8cc7\u6599\u52a0\u5165\u512a\u7f3a\u9ede\u8cc7\u8a0a\uff0c\u4f46 Google \u9084\u662f\u6703\u81ea\u52d5\u5730\u53bb\u641c\u5c0b\u9801\u9762\u4e2d\u95dc\u65bc\u7522\u54c1\u7684\u63cf\u8ff0\u3002\u73fe\u4ee3\u7684\u4f7f\u7528\u8005\u90fd\u5341\u5206\u5730\u7cbe\u660e\uff0c\u5982\u679c\u8981\u4ed6\u5011\u66f4\u7406\u89e3\u4f60\u7684\u7522\u54c1\uff0c\u5c31\u5fc5\u9808\u8981\u5728\u9801\u9762\u4e0a\u63d0\u4f9b\u76f8\u95dc\u7684\u6b63\u53cd\u9762\u610f\u898b\uff0c\u9019\u6a23\u624d\u6709\u6a5f\u6703\u6709\u66f4\u9032\u4e00\u6b65\u8f49\u63db\u3002\u800c\u96d6\u7136\u8a72\u529f\u80fd\u5c1a\u672a\u5728\u53f0\u7063\u958b\u653e\uff0c\u4f46\u662f\u7a4d\u6975\u63d0\u524d\u4f48\u5c40\uff0c\u662f\u6709\u52a9\u65bc\u958b\u653e\u5f8c\u66f4\u5feb\u5448\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u6b64\u4e4b\u5916\uff0c\u70ba\u4e86\u8b93 Google \u66f4\u4e86\u89e3\u7db2\u7ad9\u540d\u7a31\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u300eWebSite\u300f\u7684\u7d50\u69cb\u5316\u8cc7\u6599\u4f86\u6307\u5b9a\u504f\u597d\u7684\u7db2\u7ad9\u540d\u7a31\uff0c\u9019\u8207\u6a19\u984c\u9023\u7d50\u5c0d\u61c9\u7684\u662f\u500b\u5225\u7db2\u9801\u6709\u6240\u5340\u5225\uff0c\u7db2\u7ad9\u540d\u7a31\u5c0d\u61c9\u7684\u662f\u6574\u500b\u7db2\u7ad9\uff0c\u56e0\u6b64\u5982\u679c\u8981\u8b93\u4f7f\u7528\u8005\u66f4\u80fd\u5920\u8a18\u4f4f\u7db2\u7ad9\u540d\u7a31\uff0c\u5efa\u8b70\u53ef\u4ee5\u8a2d\u5b9a\u4e00\u500b\u5177\u6709\u7279\u8272\u7684\u540d\u5b57\uff0c\u4e26\u4e14\u8a2d\u5b9a\u5728\u7d50\u69cb\u5316\u8cc7\u6599\u5167\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36418 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/SD-sitename-600x188.png\" alt=\"\" width=\"600\" height=\"188\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/SD-sitename-600x188.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/SD-sitename-1000x314.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/SD-sitename-768x241.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/SD-sitename.png 1401w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u57163\uff1a\u900f\u904e\u8a2d\u5b9a\u5168\u7ad9\u7db2\u7ad9\u540d\u7a31\uff0c\u8b93\u4f7f\u7528\u8005\u66f4\u5bb9\u6613\u8a18\u4f4f\u3002\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/site-names\"><span style=\"font-weight: 400;\">Google\u641c\u5c0b\u4e2d\u5fc3<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u7136\uff0c\u9084\u6709 Google \u9084\u6709\u63a8\u51fa\u975e\u5e38\u591a\u5be6\u7528\u8a31\u591a\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u5efa\u8b70\u4f01\u696d\u7db2\u7ad9\u53ef\u4ee5\u7a4d\u6975\u8a2d\u7f6e\u8207\u512a\u5316\uff0c\u4ee5\u4e0b\u5217\u8209\u4e00\u4e9b\u5be6\u52d9\u4e0a\u5e38\u898b\u7684\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u63d0\u4f9b\u53c3\u8003\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Article(\u6587\u7ae0)\uff1a<\/strong>\u6709\u6a5f\u6703\u8b93\u6587\u7ae0\u6a19\u984c\u3001\u5716\u7247\u3001\u65e5\u671f\u8cc7\u8a0a\u3001\u5167\u5bb9\u6458\u8981\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Breadcrumb(\u9eb5\u5305\u5c51)\uff1a<\/strong>\u57fa\u790e\u7684\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u53ef\u8b93 Google \u4e86\u89e3\u7db2\u7ad9\u7684\u968e\u5c64\uff0c\u4e26\u4e14\u8b93\u968e\u5c64\u540d\u7a31\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>FAQ(\u5e38\u898b\u554f\u7b54)\uff1a<\/strong>\u5c07\u5e38\u898b\u7684\u554f\u984c\u8a2d\u5b9a\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\uff0c\u53ef\u66f4\u5feb\u89e3\u6c7a\u4f7f\u7528\u8005\u554f\u984c\u6216\u5f15\u5c0e\u4f7f\u7528\u8005\u9ede\u64ca\u5230\u7ad9\u5167\u4e86\u89e3\u66f4\u591a\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>How-to(\u5982\u4f55\u4f7f\u7528)\uff1a<\/strong>\u5f15\u5c0e\u4f7f\u7528\u8005\u4e00\u6b65\u4e00\u6b65\u5b8c\u6210\u7279\u5b9a\u52d5\u4f5c\uff0c\u53ef\u52a0\u5165\u5f71\u7247\u3001\u5716\u7247\u548c\u6587\u5b57\u7b49\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Product(\u7522\u54c1)\uff1a<\/strong>\u96fb\u5546\u696d\u8005\u6700\u5efa\u8b70\u4f7f\u7528\u7684\u7d50\u69cb\u5316\u8cc7\u6599\u3002\u5c07\u7522\u54c1\u7684\u8a55\u50f9\u3001\u4f9b\u8ca8\u60c5\u6cc1\u3001\u50f9\u683c\u7b49\u7b49\u8cc7\u8a0a\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\uff0c\u5e6b\u52a9\u4f7f\u7528\u8005\u66f4\u5feb\u4e86\u89e3\u7522\u54c1\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Video(\u5f71\u7247)\uff1a<\/strong>\u70ba\u4e86\u56e0\u61c9\u5f71\u7247\u8da8\u52e2\uff0c\u5982\u7db2\u9801\u5167\u6709\u76f8\u95dc\u5f71\u7247\uff0c\u53ef\u900f\u904e\u5f71\u7247\u7d50\u69cb\u5316\u8cc7\u6599\u5448\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\uff0c\u4e26\u4e14\u64f7\u53d6\u91cd\u8981\u7684\u5f71\u7247\u6bb5\u843d\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u76f8\u95dc\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/structured-data\/\"><span style=\"font-weight: 400;\">\u7528\u7d50\u69cb\u5316\u8cc7\u6599\u8207Google\u6e9d\u901a\uff0c\u5206\u6790\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u512a\u9ede\u3001\u5beb\u6cd5<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u53c3\u8003\u8cc7\u6599\uff1a<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/pros-and-cons-structured-data\"><span style=\"font-weight: 400;\">\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u65b0\u529f\u80fd\uff1a\u512a\u7f3a\u9ede<\/span><\/a>\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/site-names\"><span style=\"font-weight: 400;\">\u5c07\u7db2\u7ad9\u540d\u7a31\u63d0\u4f9b\u7d66 Google \u641c\u5c0b<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4%E3%80%8ENear_Me%E3%80%8F%E6%90%9C%E5%B0%8B%EF%BC%9A%E5%84%AA%E5%8C%96%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6GMB\"><\/span><span style=\"font-weight: 400;\">4.\u300eNear Me\u300f\u641c\u5c0b\uff1a\u512a\u5316\u6211\u7684\u5546\u5bb6(GMB)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6709\u6642\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u662f\u70ba\u4e86\u89e3\u6c7a\u7576\u4e0b\u7684\u554f\u984c\uff0c\u4f8b\u5982\u5348\u9910\u8981\u8ddf\u670b\u53cb\u805a\u9910\uff0c\u6709\u6c92\u6709\u63a8\u85a6\u7684\u5b89\u975c\u9910\u5ef3\uff0c\u4f46\u6b64\u6642\u5982\u679c\u51fa\u73fe\u4e00\u5806\u4e0d\u76f8\u95dc\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u5c31\u6c92\u8fa6\u6cd5\u7acb\u5373\u89e3\u6c7a\u3002\u56e0\u6b64\uff0cGoogle IO 2022 \u6b63\u5f0f\u5ba3\u4f48\u5728 Google \u641c\u5c0b\u4e0a\u52a0\u5165\u300eNear Me\u300f\u529f\u80fd\uff0c\u9019\u500b\u7be9\u9078\u529f\u80fd\u662f\u52a0\u5165\u5728\u5730\u5316\u641c\u5c0b\u689d\u4ef6\uff0c\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u641c\u5c0b\u5230\u8207\u6240\u5728\u5730\u66f4\u52a0\u7b26\u5408\u7684\u7d50\u679c\uff0c\u900f\u904e\u9019\u6a23\u7684\u529f\u80fd\uff0c\u4f7f\u7528\u8005\u5c31\u53ef\u4ee5\u5c31\u8fd1\u4e86\u89e3\u9644\u8fd1\u6709\u6c92\u6709\u76f8\u95dc\u7684\u5546\u5bb6\uff0c\u63db\u53e5\u8a71\u8aaa\uff0c\u5982\u679c\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\u6b63\u5728\u9644\u8fd1\uff0c\u5c31\u6709\u53ef\u80fd\u900f\u904e\u5728\u5730\u641c\u5c0b\u627e\u5230\u4f60\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36420 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/near-me-search-260x300.jpeg\" alt=\"\" width=\"260\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/near-me-search-260x300.jpeg 260w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/near-me-search-693x800.jpeg 693w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/near-me-search-768x886.jpeg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/near-me-search.jpeg 1040w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u57164\uff1aGoogle \u65bc 2022 \u5e74\u52a0\u5165 Near Me \u529f\u80fd\uff0c\u66f4\u8cbc\u8fd1\u4f7f\u7528\u8005\u60c5\u5883\u3002\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/www.google.co.uk\/intl\/en-GB_uk\/retail\/local-inventory-ads\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u300c\u6211\u7684\u5546\u5bb6\u300d\u5c31\u662f\u5728\u5730\u5316\u641c\u5c0b\u6700\u91cd\u8981\u7684\u4e00\u74b0\uff0c\u5efa\u8b70\u4f01\u696d\u8981\u6301\u7e8c\u4e0d\u65b7\u5730\u66f4\u65b0\u76f8\u95dc\u8cc7\u8a0a\uff0c\u4f8b\u5982\u5546\u5bb6\u52d5\u614b\u8cc7\u8a0a\u3001\u985e\u5225\u3001\u5546\u54c1\u8cc7\u6599\u7b49\u7b49\uff0c\u5b9a\u671f\u767c\u5e03\u76f8\u95dc\u8cbc\u6587\uff0c\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u77e5\u9053\u5546\u5bb6\u6240\u63a8\u51fa\u7684\u6d3b\u52d5\u6216\u670d\u52d9\uff0c\u4e26\u4e14\u767c\u5e03\u76f8\u95dc\u76f8\u7247\u8207\u5f71\u7247\uff0c\u4e3b\u52d5\u5730\u8b93\u4f7f\u7528\u8005\u7406\u89e3\u5546\u5bb6\u8cc7\u8a0a\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8981\u9f13\u52f5\u4f7f\u7528\u8005\u7559\u4e0b\u8a55\u8ad6\uff0c\u56e0\u70ba\u6709\u8d8a\u4f86\u8d8a\u591a\u4eba\u53c3\u8003\u6211\u7684\u5546\u5bb6\u4e0b\u7684\u8a55\u8ad6\uff0c\u4e26\u4e14\u628a\u4e94\u661f\u8a55\u50f9\u4f5c\u70ba\u6311\u9078\u5546\u5bb6\u7684\u6307\u6a19\uff0c\u56e0\u6b64\u9664\u4e86\u63d0\u4f9b\u9ad8\u54c1\u8cea\u7684\u670d\u52d9\u8207\u5546\u54c1\u5916\uff0c\u4e5f\u8acb\u4f7f\u7528\u8005\u70ba\u4f60\u7684\u670d\u52d9\u6216\u5546\u5bb6\u7d66\u4e88\u53cd\u994b\uff0c\u4e0d\u7ba1\u662f\u6b63\u9762\u6216\u8ca0\u9762\u7684\u8a55\u8ad6\uff0c\u90fd\u80fd\u5920\u7d66\u4e88\u5e97\u5bb6\u9032\u6b65\u7684\u7a7a\u9593\u3002\u6b64\u5916\uff0c\u70ba\u4e86\u63d0\u5347\u8207\u641c\u5c0b\u95dc\u9375\u5b57\u7684\u95dc\u806f\uff0c\u5728\u6211\u7684\u5546\u5bb6\u8cbc\u6587\u6216\u5546\u54c1\u540d\u7a31\u4e0a\uff0c\u53ef\u4ee5\u914d\u7f6e\u76f8\u95dc\u7684\u95dc\u9375\u5b57\uff0c\u4f8b\u5982\u4f7f\u7528\u8005\u4e2d\u5348\u60f3\u5403\u4e2d\u5f0f\u9910\u5ef3\uff0c\u8f38\u5165\u300e\u4e2d\u5f0f\u9910\u5ef3 \u63a8\u85a6\u300f\uff0c\u5728\u8cbc\u6587\u3001\u6a19\u7c64\u6216\u76f8\u95dc\u5546\u54c1\u4e0a\u914d\u7f6e\u8a72\u95dc\u9375\u5b57\uff0c\u6703\u6bd4\u5b8c\u5168\u6c92\u6709\u914d\u7f6e\u7684\u60c5\u6cc1\u66f4\u6709\u6a5f\u6703\u65bc\u5728\u5730\u641c\u5c0b\u4e2d\u88ab\u4f7f\u7528\u8005\u767c\u73fe\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36422 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/near-me-GMB-1-507x300.png\" alt=\"\" width=\"507\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/near-me-GMB-1-507x300.png 507w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/near-me-GMB-1-1000x591.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/near-me-GMB-1-768x454.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/near-me-GMB-1-1536x908.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/near-me-GMB-1-2048x1211.png 2048w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u57165\uff1a\u6211\u7684\u5546\u5bb6\u5c07\u6703\u8d8a\u4f86\u8d8a\u91cd\u8981\uff0c\u9700\u8981\u66f4\u52a0\u7528\u5fc3\u7dad\u8b77\u3002\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/www.google.com\/search?q=%E9%98%BF%E7%89%A9%E7%A7%91%E6%8A%80&amp;bih=785&amp;biw=1559&amp;hl=zh-TW&amp;ei=vVCJY5G-AcOQhwP2oY3oDg&amp;ved=0ahUKEwjRkOGh4Nn7AhVDyGEKHfZQA-0Q4dUDCBA&amp;uact=5&amp;oq=%E9%98%BF%E7%89%A9%E7%A7%91%E6%8A%80&amp;gs_lcp=Cgxnd3Mtd2l6LXNlcnAQAzIKCAAQRxDWBBCwAzIKCAAQRxDWBBCwAzIKCAAQRxDWBBCwAzIKCAAQRxDWBBCwAzIKCAAQRxDWBBCwAzIKCAAQRxDWBBCwAzIKCAAQRxDWBBCwAzIKCAAQRxDWBBCwAzIKCAAQRxDWBBCwAzIKCAAQRxDWBBCwA0oECEEYAEoECEYYAFCSBljkBmCQCGgBcAF4AIABAIgBAJIBAJgBAKABAcgBCsABAQ&amp;sclient=gws-wiz-serp\"><span style=\"font-weight: 400;\">Google<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u95dc\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/traffic-growth-meo\/\"><span style=\"font-weight: 400;\">Google \u6211\u7684\u5546\u5bb6\u6392\u540d\u512a\u5316<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u53c3\u8003\u8cc7\u6599\uff1a<\/span><a href=\"https:\/\/docs.google.com\/document\/d\/1cqezOauwFvSI9SOZud0BFfamNbfxvxx_MiJ7zh9Ssm8\/edit#\"><span style=\"font-weight: 400;\">How to Use Google \u2018Near Me\u2019 Searches to Your Advantage<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_%E4%B8%8D%E5%8F%AF%E5%BF%BD%E8%A6%96%E7%9A%84%E5%BD%B1%E7%89%87%E8%A1%8C%E9%8A%B7\"><\/span><span style=\"font-weight: 400;\">5. \u4e0d\u53ef\u5ffd\u8996\u7684\u5f71\u7247\u884c\u92b7<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5f71\u7247\u5167\u5bb9\u4e5f\u662f Google \u91cd\u8996\u7684\u90e8\u5206\u4e4b\u4e00\uff0c\u5f9e\u8fd1\u671f\u7684\u8da8\u52e2\u4f86\u770b\uff0c\u4f7f\u7528\u8005\u8d8a\u4f86\u8d8a\u9858\u610f\u82b1\u6642\u9593\u5728\u5f71\u97f3\u5e73\u53f0\u4e0a\uff0c\u50cf\u662f YouTube\u3001Twitch\u3001Tiktok \u7b49\u7b49\u3002\u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u66f4\u5feb\u7372\u5f97\u5f71\u7247\u7684\u91cd\u8981\u8a0a\u606f\uff0cGoogle \u5728\u904e\u53bb\u4e5f\u6301\u7e8c\u512a\u5316\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\u7684\u5f71\u7247\u986f\u793a\u65b9\u5f0f\uff0c\u56e0\u6b64\u8b93 Google \u722c\u87f2\u80fd\u66f4\u5feb\u901f\u7406\u89e3\u5f71\u7247\u5167\u5bb9\u3001\u64f7\u53d6\u91cd\u8981\u7684\u5f71\u7247\u7ae0\u7bc0\uff0c\u662f\u5f88\u91cd\u8981\u7684\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36424 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-marketing-js-303x300.png\" alt=\"\" width=\"303\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-marketing-js-303x300.png 303w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-marketing-js.png 692w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u57165\uff1aGoogle \u900f\u904e\u64f7\u53d6\u5f71\u7247\u91cd\u8981\u7ae0\u7bc0\u4f86\u8b93\u4f7f\u7528\u8005\u66f4\u5bb9\u6613\u6293\u5230\u91cd\u9ede\u3002\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/www.google.com\/search?q=javascript+%E6%95%99%E5%AD%B8&amp;ei=x1qJY5LAJtH0-QbUn4KYBw&amp;ved=0ahUKEwjSv8Lr6dn7AhVRet4KHdSPAHMQ4dUDCBA&amp;uact=5&amp;oq=javascript+%E6%95%99%E5%AD%B8&amp;gs_lcp=Cgxnd3Mtd2l6LXNlcnAQAzIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBAgAEB4yBAgAEB4yBAgAEB46CggAEEcQ1gQQsAM6CggAELEDEIMBEEM6BAgAEEM6BwgAEIAEEAo6BwgAEIAEEA06CwgAEIAEELEDEIMBSgQIQRgASgQIRhgAUPcJWOEqYNYtaARwAXgFgAGuBYgB2R6SAQsyLjQuMS4yLjIuMpgBAKABAcgBCsABAQ&amp;sclient=gws-wiz-serp\"><span style=\"font-weight: 400;\">Google<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u5728\u7db2\u7ad9\u9ad4\u8cea\u65b9\u9762\uff0cGoogle \u4e5f\u63a8\u51fa\u4e86\u5f71\u7247\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u5efa\u8b70\u4f01\u696d\u7db2\u7ad9\u5982\u6709\u76f8\u95dc\u5f71\u7247\uff0c\u53ef\u4ee5\u5728\u76f8\u95dc\u5f71\u7247\u9801\u9762\u4e0a\u52a0\u5165\u300eVideoObject\u300f\uff0c\u660e\u78ba\u63d0\u4f9b\u8aaa\u660e\u3001\u7e2e\u5716\u7db2\u5740\u7b49\u7b49\u8cc7\u8a0a\uff0c\u5e6b\u52a9 Google \u66f4\u5feb\u7406\u89e3\u7db2\u7ad9\u7684\u5f71\u7247\u8cc7\u8a0a\u3002\u800c\u70ba\u4e86\u8b93\u7db2\u7ad9\u7ba1\u7406\u54e1\u66f4\u5feb\u7406\u89e3\u5f71\u7247\u9801\u9762\u8cc7\u6599\uff0cGoogle Search Console \u63a8\u51fa\u4e86\u5f71\u7247\u7d22\u5f15\u5831\u8868\uff0c\u5354\u52a9\u4f60\u77ad\u89e3\u7db2\u7ad9\u7684\u5f71\u7247\u5728 Google \u4e0a\u7684\u6210\u6548\uff0c\u4e26\u627e\u51fa\u53ef\u80fd\u9700\u8981\u6539\u5584\u7684\u90e8\u5206\uff0c\u9019\u4efd\u5831\u8868\u53ef\u4ee5\u770b\u5f97\u51fa\u4ee5\u4e0b\u8cc7\u8a0a\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google \u5728\u591a\u5c11\u500b\u7db2\u9801\u4e2d\u767c\u73fe\u5f71\u7247\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u54ea\u4e9b\u5f71\u7247\u5df2\u6210\u529f\u7de8\u5165\u7d22\u5f15\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u54ea\u4e9b\u554f\u984c\u6703\u5c0e\u81f4\u5f71\u7247\u7121\u6cd5\u7de8\u5165\u7d22\u5f15\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7576\u4f60\u5f9e\u9019\u4efd\u5831\u8868\u4e2d\u6aa2\u8996\u51fa\u5f71\u7247\u7db2\u9801\u6c92\u6709\u88ab\u7d22\u5f15\u3001\u6216\u6709\u7f3a\u4e4f\u54ea\u4e9b\u8cc7\u8a0a\u7b49\u554f\u984c\uff0c\u53ef\u9032\u4e00\u6b65\u9032\u884c\u9a57\u8b49\u4f86\u78ba\u4fdd\u5f71\u7247\u7db2\u9801\u7684\u72c0\u614b\u3002\u5f9e Google \u5927\u52d5\u4f5c\u66f4\u65b0\u6f14\u7b97\u6cd5\u3001\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4ee5\u53ca\u7db2\u7ad9\u7ba1\u7406\u5de5\u5177 Search Console \u4f86\u770b\uff0c\u5927\u5927\u986f\u793a\u4e86\u5f71\u7247\u5c0d\u65bc\u4f7f\u7528\u8005\u7684\u91cd\u8981\u6027\uff0c\u56e0\u6b64\u5efa\u8b70\u5728\u65b0\u7684\u4e00\u5e74\u53ef\u5728\u5f71\u7247\u884c\u92b7\u4e0a\u914d\u7f6e\u8f03\u591a\u7684\u8cc7\u6e90\uff0c\u4ee5\u53ca\u5c07\u5f71\u7247\u8207\u7db2\u7ad9\u9032\u884c\u6574\u5408\uff0c\u5c31\u6709\u6a5f\u6703\u63d0\u9ad8\u7db2\u7ad9\u6392\u540d\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36430 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-index-report-531x300.png\" alt=\"\" width=\"531\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-index-report-531x300.png 531w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-index-report-1000x565.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-index-report-768x434.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-index-report-1536x868.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-index-report.png 1752w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u57166\uff1aGoogle \u5f71\u7247\u7d22\u5f15\u5831\u8868\uff0c\u53ef\u5feb\u901f\u7406\u89e3\u5f71\u7247\u7db2\u9801\u7684\u7d22\u5f15\u72c0\u614b\u3002\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/07\/video-indexing-report?hl=zh-tw\"><span style=\"font-weight: 400;\">Google \u641c\u5c0b\u4e2d\u5fc3<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u95dc\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-tools\/\"><span style=\"font-weight: 400;\">8\u7a2eYoutube SEO tool: \u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u8207\u983b\u9053\u7d93\u71df\u6280\u5de7<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/video-seo\/\"><span style=\"font-weight: 400;\">Youtube\u5f71\u7247\u7576\u9053\uff01\u4e03\u5927\u5f71\u7247SEO\u512a\u5316\u65b9\u6cd5\uff0c\u8b93\u5f71\u7247\u6210\u70ba\u4f60\u7684\u6700\u4f73\u884c\u92b7\u5229\u5668<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u53c3\u8003\u8cc7\u6599\uff1a<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/07\/video-indexing-report?hl=zh-tw\"><span style=\"font-weight: 400;\">\u9686\u91cd\u63a8\u51fa\u65b0\u7248 Search Console \u5f71\u7247\u7d22\u5f15\u5831\u8868<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_%E6%8C%81%E7%BA%8C%E5%AE%8C%E5%96%84%E7%B6%B2%E7%AB%99E-A-T\"><\/span><span style=\"font-weight: 400;\">6. \u6301\u7e8c\u5b8c\u5584\u7db2\u7ad9E-A-T<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u81ea\u5f9e Google \u66f4\u65b0\u6f14\u7b97\u6cd5\u5f37\u8abf\u7db2\u7ad9\u7684\u4fe1\u8cf4\u5ea6\uff0cE-A-T \u5c31\u88ab\u4e0d\u65b7\u5730\u63d0\u5230\uff0c\u5c24\u5176\u662f\u300eYMYL\u300f\u985e\u578b\u7684\u7db2\u7ad9\uff0c\u4f8b\u5982\u4fdd\u96aa\u3001\u91ab\u7642\u3001\u5065\u5eb7\u76f8\u95dc\u7684\u7db2\u7ad9\u3002E-A-T \u662f\u7531\u300eExpertise\u300f\u3001\u300eAuthoritativeness\u300f\u3001 \u300eTrustworthiness\u300f\u4e09\u500b\u82f1\u6587\u55ae\u5b57\u6240\u7d44\u6210\uff0c\u5206\u5225\u4ee3\u8868\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Expertise &#8211; \u5c08\u696d\u5ea6\uff1a<\/strong>\u5c0d\u7db2\u7ad9\u5c08\u696d\u5ea6\u7684\u8a55\u65b7\u7cbe\u6e96\u5ea6\uff0c\u7576\u6587\u7ae0\u5167\u5bb9\u6d89\u53ca\u91ab\u5b78\u3001\u6cd5\u5f8b\u3001\u8ca1\u7d93\u7b49\u9700\u5c08\u696d\u4eba\u58eb\u5be9\u6838\u8a8d\u53ef\u7684\u5167\u5bb9\u6642\uff0c\u672a\u7d93\u8b49\u5be6\u7684\u4f86\u6e90\u53ef\u4fe1\u5ea6\u8207\u4f5c\u8005\u5c08\u696d\u5ea6\u7684\u7db2\u7ad9\u6b0a\u91cd\uff0c\u7531\u65bc\u7121\u6cd5\u88ab\u9a57\u8b49\u6216\u4fe1\u4efb\uff0c\u8a55\u5206\u5c07\u88ab\u964d\u4f4e\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Authority &#8211; \u7db2\u7ad9\u6b0a\u5a01\u6027\uff1a<\/strong>\u7db2\u7ad9\u6b0a\u91cd\u5224\u65b7\u6703\u6839\u64da\u8a72\u7db2\u7ad9\u5728\u8a72\u9818\u57df\u662f\u5426\u5177\u6709\u5f71\u97ff\u529b\u4f86\u5224\u65b7\uff0c\u7576\u6709\u826f\u597d\u7684\u516c\u95dc\u95dc\u4fc2\u6216\u512a\u8cea\u5916\u9023\u7684\u7db2\u7ad9\uff0c\u901a\u5e38\u6703\u88ab\u5224\u5b9a\u70ba\u6709\u826f\u597d\u7684\u7db2\u57df\u6b0a\u5a01\u6027\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Trustworthy &#8211; \u53ef\u4fe1\u5ea6\uff1a<\/strong>\u662f\u5c6c\u65bc\u4fe1\u4efb\u5ea6\u7684\u8a55\u9451\u6a19\u6e96\uff0c\u4e5f\u662f\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u8207\u6d88\u8cbb\u8005\u53cd\u61c9\u7684\u7d9c\u5408\u6307\u6a19\uff0c\u4f86\u5224\u65b7\u5167\u5bb9\u5c0d\u6d88\u8cbb\u8005\u7684\u5be6\u7528\u6027\uff0c\u5c0d\u65bc\u5167\u5bb9\u7684\u7cbe\u6e96\u5224\u65b7\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e0a\u8ff0\u5f88\u660e\u986f\u53ef\u4ee5\u770b\u5f97\u51fa\u4f86\uff0c\u9019\u662f\u4e00\u5957\u8861\u91cf\u7db2\u7ad9\u5167\u5bb9\u54c1\u8cea\u7684\u6a19\u6e96\u5316\u6e96\u5247\uff0c\u4f01\u696d\u7db2\u7ad9\u53ef\u4ee5\u53c3\u8003<\/span> <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/zh-TW\/\/searchqualityevaluatorguidelines.pdf?utm_source=awoomail-&amp;utm_medium=MC-&amp;utm_campaign=MC-\"><span style=\"font-weight: 400;\">Google \u54c1\u8cea\u6307\u5357<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u88e1\u9762\u6709\u8a73\u7d30\u7684\u8aaa\u660e\u5c0d\u65bc\u4e3b\u8981\u5167\u5bb9 (Main Content, MC) \u548c\u88dc\u5145\u5167\u5bb9 (Supplement Content, SC) \u5982\u4f55\u8a55\u5206\u4ee5\u53ca\u8981\u907f\u514d\u54ea\u4e9b\u4e8b\u60c5\u3002\u6211\u5011\u4e00\u76f4\u5728\u5efa\u8b70\uff0c\u4e0d\u7ba1\u4f60\u7684\u7db2\u7ad9\u63d0\u4f9b\u4ec0\u9ebc\u6a23\u7684\u5167\u5bb9\u6216\u670d\u52d9\uff0c\u5982\u679c\u6709\u6d89\u53ca\u5230\u5c08\u696d\u9818\u57df\u7684\u8a71\uff0c\u5efa\u8b70\u53ef\u4ee5\u5c0b\u627e\u5177\u6709\u8b49\u7167\u7684\u5c08\u696d\u4eba\u58eb\u4f86\u80cc\u66f8\uff0c\u6216\u8005\u5728\u7279\u5b9a\u9818\u57df\u6709\u8003\u53d6 ISO \u570b\u969b\u6a19\u6e96\u8a8d\u8b49\uff0c\u9019\u6703\u5927\u5927\u63d0\u9ad8\u7db2\u7ad9 E-A-T\uff0c\u8b93\u7db2\u7ad9\u5728\u7af6\u722d\u95dc\u9375\u5b57\u6392\u540d\u4e0a\u66f4\u6709\u529b\u9053\uff0c\u76f8\u4fe1 Google \u5c0d\u65bc\u54c1\u8cea\u9ad8\u8981\u6c42\uff0c\u6703\u5728\u65b0\u7684\u4e00\u5e74\u66f4\u52a0\u6ce8\u91cd E-A-T \u7684\u4f7f\u7528\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36432 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/EAT-awoo%E5%9C%98%E9%9A%8A-554x300.png\" alt=\"\" width=\"554\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/EAT-awoo%E5%9C%98%E9%9A%8A-554x300.png 554w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/EAT-awoo%E5%9C%98%E9%9A%8A-1000x541.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/EAT-awoo%E5%9C%98%E9%9A%8A-768x416.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/EAT-awoo%E5%9C%98%E9%9A%8A-1536x831.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/EAT-awoo%E5%9C%98%E9%9A%8A-2048x1109.png 2048w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u57167\uff1a\u8acb\u5c08\u696d\u4eba\u58eb\u4f86\u70ba\u7db2\u7ad9\u80cc\u66f8\uff0c\u53ef\u5927\u5927\u63d0\u5347\u7db2\u7ad9\u7684 E-A-T\u3002\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/about\/\"><span style=\"font-weight: 400;\">awoo \u5b98\u7db2<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u95dc\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-eat\/\"><span style=\"font-weight: 400;\">SEO \u5927\u9032\u5316\uff01\u5f9e E-A-T \u539f\u5247\u6aa2\u8996\u4f60\u7684\u7db2\u7ad9\u9ad4\u8cea<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_DMCA_%E6%BC%94%E7%AE%97%E6%B3%95%E5%B0%87%E6%9C%83%E5%8A%A0%E5%BC%B7%E6%87%B2%E7%BD%B0\"><\/span><span style=\"font-weight: 400;\">7. DMCA \u6f14\u7b97\u6cd5\u5c07\u6703\u52a0\u5f37\u61f2\u7f70<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7531\u65bc\u7db2\u8def\u662f\u5c6c\u65bc\u516c\u958b\u8cc7\u8a0a\uff0c\u6240\u4ee5\u975e\u5e38\u5bb9\u6613\u767c\u751f\u8f9b\u8f9b\u82e6\u82e6\u5b8c\u6210\u7684\u5167\u5bb9\u88ab\u6284\u8972\u6216\u527d\u7aca\u7684\u554f\u984c\uff0c\u9047\u5230\u9019\u6a23\u7684\u72c0\u6cc1\u6211\u5011\u53ef\u4ee5\u900f\u904e DMCA \u6578\u4f4d\u5343\u79a7\u5e74\u8457\u4f5c\u6b0a\u6cd5\uff08\u5211\u4e8b\u72af\u7f6a\u7acb\u6cd5\uff09\u4f86\u4fdd\u8b77\u6578\u4f4d\u5167\u5bb9\u8457\u4f5c\u6b0a\uff0c\u907f\u514d\u88ab\u4efb\u610f\u6284\u8972\u3002Google \u5b98\u65b9\u4e5f\u5341\u5206\u6ce8\u91cd\u5275\u4f5c\u8005\u7684\u6578\u4f4d\u8457\u4f5c\u6b0a\uff0c\u56e0\u6b64\u4e5f\u8a2d\u7acb\u6aa2\u8209\u65b9\u5f0f\uff0c\u8b93\u5927\u5bb6\u53ef\u4ee5\u4f86\u7533\u8a34\u81ea\u5df1\u7684\u5167\u5bb9\u906d\u5230\u6284\u8972\uff0c\u4e00\u65e6\u78ba\u8a8d\u5f8c\uff0c\u5c31\u6703\u6839\u64da DMCA \u539f\u5247\uff0c\u5c07\u6284\u8972\u7684\u7db2\u7ad9\u4e0b\u67b6\uff0c\u4e26\u4e14\u8b93\u9801\u9762\u5f9e\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\u6d88\u5931\uff0c\u9019\u5c31\u6703\u76f4\u63a5\u5c0e\u81f4\u6d41\u91cf\u76f4\u63a5\u4e0b\u6ed1\u3002\u4f46\u662f\u4e5f\u6709\u767c\u751f\u904e\u719f\u6089 DMCA \u64cd\u4f5c\u7684\u696d\u8005\uff0c\u904b\u7528\u8457\u4f5c\u6b0a\u7684\u65b9\u5f0f\uff0c\u6436\u5148\u6aa2\u8209\u5176\u4ed6\u7af6\u696d\u54c1\u724c\uff0c\u8b93\u7af6\u696d\u7db2\u7ad9\u7684\u91cd\u8981\u8457\u9678\u9801\u9762\u4e0d\u518d\u88ab Google \u6536\u9304\u7684\u72c0\u6cc1\u3002\u7531\u65bc Google \u5728\u8a8d\u5b9a\u4e0a\u9084\u662f\u512a\u5148\u6aa2\u8209\u70ba\u539f\u5247\uff0c\u5bb9\u6613\u5c0e\u81f4\u81ea\u5bb6\u7db2\u7ad9\u83ab\u540d\u5176\u5999\u88ab\u6d89\u53ca\u6284\u8972\uff0c\u4e0d\u88ab Google \u6536\u9304\u4e4b\u5916\uff0c\u9084\u6709\u53ef\u80fd\u6703\u6709\u9032\u4e00\u6b65\u7684\u6cd5\u5f8b\u554f\u984c\u9700\u8981\u8655\u7406\u3002\u56e0\u6b64\uff0c\u5efa\u8b70\u8981\u8b39\u614e\u5730\u770b\u5f85 DMCA \u8207\u6578\u4f4d\u8457\u4f5c\u6b0a\u7684\u554f\u984c\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36434 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-%E8%88%89%E5%A0%B1Google%E4%B8%8A%E7%9A%84%E5%85%A7%E5%AE%B9-439x300.png\" alt=\"\" width=\"439\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-%E8%88%89%E5%A0%B1Google%E4%B8%8A%E7%9A%84%E5%85%A7%E5%AE%B9-439x300.png 439w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-%E8%88%89%E5%A0%B1Google%E4%B8%8A%E7%9A%84%E5%85%A7%E5%AE%B9-1000x684.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-%E8%88%89%E5%A0%B1Google%E4%B8%8A%E7%9A%84%E5%85%A7%E5%AE%B9-768x525.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-%E8%88%89%E5%A0%B1Google%E4%B8%8A%E7%9A%84%E5%85%A7%E5%AE%B9-1536x1050.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-%E8%88%89%E5%A0%B1Google%E4%B8%8A%E7%9A%84%E5%85%A7%E5%AE%B9.png 1580w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u57168\uff1a\u5982\u7db2\u7ad9\u5167\u5bb9\u6709\u88ab\u6284\u8972\u7684\u7591\u616e\uff0c\u53ef\u5411 Google \u5b98\u65b9\u8209\u5831\u3002\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/support.google.com\/legal\/troubleshooter\/1114905?hl=zh-Hant\"><span style=\"font-weight: 400;\">Google Support<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u907f\u514d\u5728\u9019\u5834\u6578\u4f4d\u8457\u4f5c\u6b0a\u6230\u722d\u548c DMCA \u6f14\u7b97\u6cd5\u5f37\u5316\u7684\u904e\u7a0b\u4e2d\u5931\u53bb\u9801\u9762\u6d41\u91cf\uff0c\u4f01\u696d\u7db2\u7ad9\u61c9\u8a72\u56de\u982d\u6aa2\u8996\u81ea\u5bb6\u7db2\u7ad9\u7684\u5167\u5bb9\uff0c\u6211\u5011\u5efa\u8b70\u5728\u672a\u4f86\u7684\u4e00\u5e74\u53ef\u4ee5\u6709\u4ee5\u4e0b\u7684\u7b56\u7565\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u7533\u8acb DMCA Protect\uff1a<\/strong>\u5efa\u8b70\u900f\u904e <\/span><a href=\"https:\/\/www.dmca.com\/\"><span style=\"font-weight: 400;\">DMCA.com <\/span><\/a>\u70ba\u81ea\u5df1\u7684<span style=\"font-weight: 400;\">\u7db2\u7ad9\u7533\u8acb\u5fbd\u7ae0\uff0c\u4fdd\u8b77\u4f60\u7684\u7db2\u7ad9\u5275\u4f5c\uff0c\u4e26\u4e14\u5354\u52a9\u4f60\u6253\u64ca\u6284\u8972\u7684\u5167\u5bb9\uff0c\u4fdd\u969c\u81ea\u5df1\u7684\u6b0a\u5229\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u539f\u5275\u5167\u5bb9\uff1a<\/strong>\u7531\u65bc\u5167\u5bb9\u70ba SEO \u91cd\u8981\u7684\u4e00\u74b0\uff0c\u5efa\u8b70\u53ef\u4ee5\u76e1\u53ef\u80fd\u5275\u4f5c\u5c6c\u65bc\u81ea\u5df1\u7684\u5167\u5bb9\uff0c\u4e0d\u7ba1\u662f\u5546\u54c1\u3001\u670d\u52d9\u7b49\u7b49\uff0c\u76e1\u53ef\u80fd\u5f9e\u81ea\u5bb6\u7279\u8272\u4f86\u4ecb\u7d39\uff0c\u9019\u4e0d\u50c5\u53ef\u4ee5\u907f\u514d\u6284\u8972\uff0c\u4e5f\u53ef\u4ee5\u8207\u5176\u4ed6\u5546\u54c1\u6216\u670d\u52d9\u6709\u6240\u5340\u5225\u3002<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36436 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-DMCA-%E5%BE%BD%E7%AB%A0-600x165.png\" alt=\"\" width=\"600\" height=\"165\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-DMCA-%E5%BE%BD%E7%AB%A0-600x165.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-DMCA-%E5%BE%BD%E7%AB%A0-1000x275.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-DMCA-%E5%BE%BD%E7%AB%A0-768x211.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-DMCA-%E5%BE%BD%E7%AB%A0-1536x422.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/DMCA-DMCA-%E5%BE%BD%E7%AB%A0-2048x562.png 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u57169\uff1aDMCA \u6f14\u7b97\u6cd5\u5c07\u6703\u52a0\u5f37\u61f2\u7f70\uff0c\u5efa\u8b70\u7533\u8acb DMCA \u5fbd\u7ae0\u4fdd\u8b77\u539f\u5275\u5167\u5bb9\u3002\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/\"><span style=\"font-weight: 400;\">awoo \u5b98\u7db2<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u53c3\u8003\u8cc7\u6599\uff1a<\/span><a href=\"https:\/\/support.google.com\/legal\/troubleshooter\/1114905?hl=zh-Hant\"><span style=\"font-weight: 400;\">\u8209\u5831Google\u4e0a\u7684\u5167\u5bb9<\/span><\/a>\u3001<a href=\"https:\/\/www.seroundtable.com\/google-pirate-dmca-penalty-strong-32970.html\"><span style=\"font-weight: 400;\">Google Strengthens The Pirate (DMCA) Penalty Algorithm<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_%E7%A4%BE%E7%BE%A4%E6%96%B0%E8%B6%A8%E5%8B%A2%EF%BC%9A%E7%9F%AD%E5%BD%B1%E9%9F%B3%E8%A1%8C%E9%8A%B7\"><\/span><span style=\"font-weight: 400;\">8. \u793e\u7fa4\u65b0\u8da8\u52e2\uff1a\u77ed\u5f71\u97f3\u884c\u92b7<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u77ed\u5f71\u97f3\u5df2\u7d93\u662f\u4e0d\u53ef\u64cb\u7684\u793e\u7fa4\u65b0\u8da8\u52e2\uff0c\u4f7f\u7528\u8005\u559c\u6b61 60 \u79d2\u9019\u7a2e\u77ed\u5f71\u7247\uff0c\u53ef\u5feb\u901f\u5730\u7372\u5f97\u5a1b\u6a02\u6216\u76f8\u95dc\u77e5\u8b58\uff0c\u5404\u5927\u793e\u7fa4\u5e73\u53f0\u50cf\u662f Facebook \u4e5f\u63a8\u51fa\u77ed\u5f71\u97f3\u7248\u4f4d\u3001Instagram \u63a8\u51faReels\u3001YouTube \u4e5f\u8ddf\u9032\u63a8\u51fa Shorts \u529f\u80fd\u7684\u670d\u52d9\uff0c\u70ba\u7684\u5c31\u662f\u6436\u4f54\u77ed\u5f71\u97f3\u5546\u6a5f\uff0c\u6293\u4f4f\u4f7f\u7528\u8005\u7684\u773c\u7403\u3002\u8fd1\u671f\u53ef\u4ee5\u89c0\u5bdf\u5230\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\uff0c\u4e5f\u958b\u59cb\u6536\u9304 Tiktok \u7684\u77ed\u5f71\u97f3\u9801\u9762\uff0c\u9019\u8868\u793a Google \u70ba\u4e86\u6eff\u8db3\u4f7f\u7528\u8005\u5c0d\u77ed\u5f71\u97f3\u7684\u9700\u6c42\uff0c\u958b\u59cb\u8b93 Tiktok \u5f71\u7247\u51fa\u73fe\u3002Tiktok \u9b45\u529b\u9084\u4e0d\u6b62\u65bc\u6b64\uff0c\u8d8a\u4f86\u8d8a\u7d93\u71df\u793e\u7fa4\u5a92\u9ad4\u7684 KOL\uff0c\u958b\u59cb\u7d93\u71df\u77ed\u5f71\u97f3\uff0c\u50cf\u662f\u6559\u4eba\u5982\u4f55\u5316\u599d\u3001\u4ee5\u53ca\u5982\u4f55\u88fd\u4f5c\u7f8e\u98df\u7b49\u7b49\uff0c\u900f\u904e\u985e\u4f3c\u7684\u6559\u5b78\u77ed\u5f71\u97f3\uff0c\u5438\u5f15\u4e0a\u767e\u842c\u4eba\u6b21\u7684\u89c0\u770b\uff0c\u5176\u4e2d\u53c8\u4ee5\u5e74\u8f15\u4eba\u4f54\u591a\u6578\uff0c\u4e5f\u5e36\u52d5\u4e86\u8a31\u591a\u54c1\u724c\u696d\u8005\u4e0a\u4f86\u8207\u4e4b\u5408\u4f5c\uff0c\u5546\u6a5f\u53ef\u4ee5\u8aaa\u662f\u6f5b\u529b\u7121\u7aae\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google \u904e\u53bb\u66fe\u7d93\u5617\u8a66\u7684\u77ed\u5f71\u97f3 (Short Videos) \u7248\u4f4d\uff0c\u4e5f\u5728\u8fd1\u671f\u624b\u6a5f\u7248\u641c\u5c0b\u7d50\u679c\u9801\u958b\u59cb\u91cd\u65b0\u51fa\u73fe\uff0c\u4e26\u4e14\u4f54\u64da\u4e86\u975e\u5e38\u986f\u773c\u7684\u4f4d\u7f6e\uff0c\u9019\u4ee3\u8868\u4f01\u696d\u7db2\u7ad9\u5982\u679c\u6301\u7e8c\u6df1\u8015\u77ed\u5f71\u97f3\u7684\u5167\u5bb9\uff0c\u5c07\u6709\u6a5f\u6703\u8b93\u7db2\u7ad9\u51fa\u73fe\u5728\u66f4\u660e\u986f\u7684\u4f4d\u7f6e\uff0c\u4e5f\u5efa\u8b70\u5728\u65b0\u7684\u4e00\u5e74\uff0c\u53ef\u4ee5\u5617\u8a66\u5c07\u9069\u5408\u7684\u5167\u5bb9\u900f\u904e\u77ed\u5f71\u97f3\u4f86\u63d0\u4f9b\u7d66\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u751a\u81f3\u53ef\u4ee5\u9032\u4e00\u6b65\u63a5\u89f8\u5e74\u8f15\u65cf\u7fa4\uff0c\u8b93\u54c1\u724c\u66f4\u52a0\u5e74\u8f15\u5316\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-36438 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/tiktok-serp-152x300.png\" alt=\"\" width=\"159\" height=\"313\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u571610\uff1aGoogle \u91cd\u65b0\u5728\u624b\u6a5f\u7248\u4e0a\u6e2c\u8a66\u77ed\u5f71\u97f3\u7248\u4f4d\u3002\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/twitter.com\/glenngabe\/status\/1521826050820513792\/photo\/1\"><span style=\"font-weight: 400;\">Glenn Gabe Twitter<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u53c3\u8003\u8cc7\u6599\uff1a<\/span><a href=\"https:\/\/www.seroundtable.com\/short-videos-vs-web-stories-google-33363.html\"><span style=\"font-weight: 400;\">Will Short Videos Overtake Web Stories In Google Search?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_%E6%B5%81%E9%87%8F%E5%88%86%E6%9E%90%E5%B7%A5%E5%85%B7_GA4_%E5%BF%85%E5%AE%9A%E5%8D%87%E7%B4%9A\"><\/span><span style=\"font-weight: 400;\">9. \u6d41\u91cf\u5206\u6790\u5de5\u5177 GA4 \u5fc5\u5b9a\u5347\u7d1a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">2022 \u5e74 3 \u6708 Google \u5ba3\u4f48\u8981\u5728 2023 \u5e74 7 \u6708 1 \u65e5\u8d77\u505c\u6b62\u901a\u7528\u6027 Google Analytics \u4ee3\u78bc\u7684\u8cc7\u6599\u8655\u7406\uff0c\u65b0\u7684\u8cc7\u6599\u53ea\u6703\u6d41\u5411 GA4 \u7684\u5831\u8868\uff0c\u56e0\u6b64\u6240\u6709\u7684\u7db2\u7ad9\u5206\u6790\u4eba\u54e1\uff0c\u90fd\u5fc5\u9808\u8981\u958b\u59cb\u6539\u8b8a\u904e\u53bb\u7684 GA \u5831\u8868\u6216\u8005\u5206\u6790\u65b9\u6cd5\u3002GA4 \u5c0e\u5165\u4e86\u5168\u65b0\u7684\u8cc7\u6599\u8ffd\u8e64\u7684\u65b9\u5f0f\uff0c\u63a1\u7528\u4ee5\u4e8b\u4ef6\u800c\u975e\u4ee5\u5de5\u4f5c\u968e\u6bb5\u70ba\u57fa\u790e\u7684\u8cc7\u6599\u5206\u6790\uff0c\u5927\u5e45\u5ea6\u6e1b\u5c11\u5831\u8868\u7684\u6578\u91cf\uff0c\u4e26\u4e14\u8b93\u7db2\u7ad9\u7ba1\u7406\u54e1\u53ef\u4ee5\u66f4\u8f15\u6613\u5730\u53bb\u81ea\u8a02\u60f3\u8981\u7684\u5831\u8868\u6216\u8005\u5b9a\u7fa9\u7dad\u5ea6\u7b49\u7b49\uff0c\u4f46\u662f\u76f8\u5c0d\u4f86\u8b1b\uff0c\u5165\u9580\u7684\u9580\u6abb\u5c31\u8f03\u70ba\u9ad8\u4e00\u9ede\uff0c\u56e0\u70ba\u6574\u500b\u4ecb\u9762\u662f\u6709\u91cd\u65b0\u8abf\u6574\u7684\uff0c\u9700\u8981\u82b1\u4e00\u9ede\u6642\u9593\u719f\u6089\u4e86\u89e3\u3002\u4e0d\u904e\u7531\u65bc GA4 \u4e00\u5b9a\u6703\u662f\u672a\u4f86\u7684\u5206\u6790\u4e3b\u6d41\uff0c\u56e0\u6b64\u52a0\u628a\u52c1\u5b78\u7fd2 GA4 \u6703\u662f\u65b0\u5e74\u5ea6\u4f01\u696d\u5167\u90e8\u91cd\u8981\u7684\u4efb\u52d9\u4e4b\u4e00\uff0c\u6211\u5011\u5efa\u8b70\u5728\u5347\u7d1a\u4e4b\u524d\uff0c\u53ef\u4ee5\u5099\u4efd\u904e\u5f80\u8cc7\u6599\uff0c\u78ba\u8a8d\u6c92\u6709\u554f\u984c\uff0c\u5c31\u53ef\u4ee5\u9032\u4e00\u6b65\u9032\u884c\u5347\u7d1a\u52d5\u4f5c\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36440 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA4-%E5%A0%B1%E8%A1%A8-406x300.png\" alt=\"\" width=\"406\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA4-%E5%A0%B1%E8%A1%A8-406x300.png 406w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA4-%E5%A0%B1%E8%A1%A8-768x568.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA4-%E5%A0%B1%E8%A1%A8.png 895w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u571611\uff1aGA4 \u8fce\u4f86\u5b8c\u5168\u7684\u5347\u7d1a\uff0c\u5168\u65b0\u7684\u4ecb\u9762\u8207\u6307\u6a19\u3002\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9353711?hl=zh-Hant\"><span style=\"font-weight: 400;\">Google Support<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5176\u4e2d\u5efa\u8b70\u53ef\u5148\u5f9e Search Console \u7684\u5831\u8868\u6574\u4f75\u958b\u59cb\uff0c\u8b93 SEO \u7684\u76f8\u95dc\u8cc7\u6599\u8207 GA4 \u7684\u5831\u8868\u8cc7\u6599\u53ef\u4ee5\u5148\u6574\u4f75\u5728\u4e00\u8d77\uff0c\u4ee5\u4e0b\u70ba Google \u5b98\u65b9\u5efa\u8b70\u6b65\u9a5f\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728 Google Analytics (\u5206\u6790) \u4e2d\uff0c\u6309\u4e00\u4e0b\u300c\u7ba1\u7406\u300d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u78ba\u8a8d\u60a8\u4f7f\u7528\u6b63\u78ba\u7684\u5e33\u6236\u548c\u8cc7\u6e90\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u300c\u8cc7\u6e90\u300d\u6b04\u7684\u300c\u7522\u54c1\u9023\u7d50\u300d\u4e0b\u65b9\uff0c\u6309\u4e00\u4e0b\u300cSearch Console \u9023\u7d50\u300d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6309\u4e00\u4e0b\u9023\u7d50\u8868\u683c\u4e2d\u7684\u300c\u9023\u7d50\u300d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u662f\u4e00\u6216\u591a\u500b Search Console \u8cc7\u6e90\u7684\u5df2\u9a57\u8b49\u64c1\u6709\u8005\uff0c\u8acb\u5728\u300c\u9023\u7d50\u81f3\u6211\u7ba1\u7406\u7684 Search Console \u8cc7\u6e90\u300d\u5217\u4e2d\u6309\u4e00\u4e0b\u300c\u9078\u64c7\u5e33\u6236\u300d\uff0c\u7136\u5f8c\u9078\u53d6\u8981\u9023\u7d50\u8cc7\u6e90\u7684\u5e33\u6236\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6309\u4e00\u4e0b\u300c\u78ba\u8a8d\u300d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9ede\u9078\u300c\u4e0b\u4e00\u6b65\u300d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9078\u53d6\u7db2\u7ad9\u7684\u7db2\u7ad9\u8cc7\u6599\u4e32\u6d41\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9ede\u9078\u300c\u4e0b\u4e00\u6b65\u300d\uff0c\u7136\u5f8c\u6aa2\u67e5\u4e26\u63d0\u4ea4\u914d\u7f6e\u8a2d\u5b9a\u3002<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36442 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA4-search-console%E5%A0%B1%E8%A1%A8-409x300.jpeg\" alt=\"\" width=\"409\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA4-search-console%E5%A0%B1%E8%A1%A8-409x300.jpeg 409w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA4-search-console%E5%A0%B1%E8%A1%A8-1000x734.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA4-search-console%E5%A0%B1%E8%A1%A8-768x564.jpeg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA4-search-console%E5%A0%B1%E8%A1%A8.jpeg 1192w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u571612\uff1a\u4e32\u63a5 GA4 \u8207 Search Console\uff0c\u8ffd\u8e64\u7db2\u7ad9 SEO \u7684\u6210\u6548\u3002\u8cc7\u6599\u4f86\u6e90\uff1aGA4\u5831\u8868<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u95dc\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics4-events\/\"><span style=\"font-weight: 400;\">\u4e0d\u53ef\u4e0d\u77e5\u7684GA4\u4e8b\u4ef6\uff01\u8207\u901a\u7528\u7248Analytics(GA3)\u6709\u4ec0\u9ebc\u4e0d\u540c\u5462?<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-ga4\/\"><span style=\"font-weight: 400;\">Google Analytics\u8ddfGA4\u5dee\u5225\u5728\u54ea\u88e1?\u5f9e\u5b89\u88dd\u5230\u8a73\u89e3\u4e00\u6b21\u544a\u8a34\u4f60<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u53c3\u8003\u8cc7\u6599\uff1a<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/12159447?hl=zh-Hant&amp;ref_topic=12156336,12153943,2986333,&amp;visit_id=638055874326872766-3983211477&amp;rd=1\"><span style=\"font-weight: 400;\">Google Analytics (\u5206\u6790) \u7684\u904b\u4f5c\u65b9\u5f0f<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/analytics\/answer\/10737381?hl=zh-Hant\"><span style=\"font-weight: 400;\">[GA4] Search Console \u6574\u5408<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_AI_%E6%B3%A8%E5%85%A5%E8%A1%8C%E9%8A%B7%EF%BC%8C%E5%89%B5%E9%80%A0%E7%8D%B2%E5%88%A9%E6%96%B0%E9%AB%98%E5%BA%A6\"><\/span><span style=\"font-weight: 400;\">10. AI \u6ce8\u5165\u884c\u92b7\uff0c\u5275\u9020\u7372\u5229\u65b0\u9ad8\u5ea6<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI \u4eba\u5de5\u667a\u6167\u6280\u8853\u5df2\u7d93\u8d8a\u4f86\u8d8a\u6210\u719f\uff0c\u767c\u5c55\u81f3\u4eca\uff0c\u4e0d\u7ba1\u662f\u5728\u5ee3\u544a\u3001\u5546\u54c1\u63a8\u85a6\u3001\u6703\u54e1\u5206\u6790\u7b49\u9818\u57df\u90fd\u6f38\u6f38\u5730\u5c55\u73fe\u9a5a\u4eba\u7684\u6210\u6548\u9810\u6e2c\uff0c\u76ee\u524d\u6280\u8853\u751a\u81f3\u53ef\u4ee5\u4e3b\u52d5\u7522\u51fa\u5e7e\u4e4e\u4eff\u4eba\u7684\u5167\u5bb9\uff0c\u4f8b\u5982 Chat OpenAI\uff0c\u5efa\u7acb\u5c08\u5c6c\u7684\u4eba\u985e\u804a\u5929\u6a21\u578b\uff0c\u5728\u7d93\u904e\u7814\u7a76\u5718\u968a\u53cd\u8986\u8a13\u7df4\u5f8c\uff0c\u5df2\u7d93\u53ef\u4ee5\u7406\u89e3\u4eba\u985e\u8907\u96dc\u7684\u8a9e\u8a00\u548c\u5167\u5bb9\uff0c\u4e26\u7522\u51fa\u5e7e\u4e4e\u8207\u4e00\u822c\u4eba\u985e\u6240\u64b0\u5beb\u7684\u5167\u5bb9\u6c92\u6709\u4efb\u4f55\u5dee\u7570\u7684\u6587\u672c\u3002\u4f60\u53ef\u4ee5\u8acb\u5b83\u5beb\u4e00\u6bb5\u7522\u54c1\u7684\u6587\u6848\uff0cChat OpenAI \u53ef\u4ee5\u7d66\u4f60\u4e00\u7bc7\u4ee4\u4eba\u52d5\u5bb9\u7684\u63cf\u8ff0\uff0c\u96d6\u7136\u8aaa\u8981\u5b8c\u5168\u53d6\u4ee3\uff0c\u9084\u662f\u6709\u4e00\u6bb5\u8ddd\u96e2\uff0c\u4f46\u662f\u5df2\u7d93\u53ef\u4ee5\u611f\u53d7 AI \u4eba\u5de5\u667a\u6167\u7684\u529b\u91cf\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36444 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/AI-chat-openAI-533x300.jpeg\" alt=\"\" width=\"533\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/AI-chat-openAI-533x300.jpeg 533w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/AI-chat-openAI.jpeg 696w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u571613\uff1aAI \u6280\u8853\u767c\u5c55\u6210\u719f\uff0c\u73fe\u5728 Chat OpenAI \u5df2\u7d93\u7522\u51fa\u5b8c\u5584\u5167\u5bb9\u3002\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/analyticsdrift.com\/chatgpt-a-dialogue-optimizing-language-model-by-openai\/\"><span style=\"font-weight: 400;\">analyticsdrift.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">awoo AI Marketing Platform (\u7c21\u7a31 awoo AMP)\uff0c\u5c31\u662f\u591a\u4f4d AI 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class=\"size-medium wp-image-36446 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/AI-awoo-ai-600x172.png\" alt=\"\" width=\"600\" height=\"172\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/AI-awoo-ai-600x172.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/AI-awoo-ai-1000x287.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/AI-awoo-ai-768x220.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/AI-awoo-ai.png 1401w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u571613\uff1aawoo AI \u884c\u92b7\u5e73\u53f0\uff0c\u70ba\u4f01\u696d\u5e36\u4f86\u66f4\u6709\u6548\u7387\u7684\u884c\u92b7\u57f7\u884c\u65b9\u5f0f\u3002\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/\"><span style=\"font-weight: 400;\">awoo<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u95dc\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/smart-retail\/\"><span style=\"font-weight: 400;\">\u667a\u6167\u96f6\u552e\uff1a\u7121\u4eba\u5e97\u8981\u666e\u904d\uff0c\u9084\u9700\u300c\u4eba\u7684\u6eab\u5ea6\u300d\u770b\u5f97\u770b\u898b<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90%EF%BC%9A%E6%8E%8C%E6%8F%A1_SEO_%E8%B6%A8%E5%8B%A2%EF%BC%8C%E7%8D%B2%E5%8F%96%E6%B5%81%E9%87%8F%E6%96%B0%E9%AB%98%E5%BA%A6\"><\/span><span style=\"font-weight: 400;\">\u7e3d\u7d50\uff1a\u638c\u63e1 SEO \u8da8\u52e2\uff0c\u7372\u53d6\u6d41\u91cf\u65b0\u9ad8\u5ea6<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u8005\u9700\u6c42\u6703\u4e0d\u65b7\u5730\u8abf\u6574\uff0cGoogle \u653f\u7b56\u6bcf\u5e74\u4e5f\u90fd\u6703\u6709\u8b8a\u52d5\uff0c\u56e0\u6b64\u4f01\u696d\u4e0d\u80fd\u58a8\u5b88\u6210\u898f\uff0c\u5fc5\u9808\u638c\u63e1\u597d SEO 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https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-seo-and-ai-to-improve-brand-trust\/\"><span style=\"font-weight: 400;\">\u6578\u4f4d\u6642\u4ee3\u4e0b\u7684\u54c1\u724c\u7d93\u71df\uff0c\u6559\u4f60\u5982\u4f55\u904b\u7528 SEO+AI \u63d0\u9ad8\u54c1\u724c\u4fe1\u4efb<\/span><\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-bi-product-data\/\"><span style=\"font-weight: 400;\">AI \u667a\u6167\u6a19\u7c64\u7576\u300c\u63a2\u91dd\u300d\uff1a \u4e00\u500b\u8b93\u5546\u696d\u667a\u6167\u300c\u958b\u7ac5\u300d\u7684\u597d\u6642\u4ee3\uff01<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023 \u7d42\u65bc\u8fce\u4f86\u75ab\u60c5\u8da8\u7de9\u7684\u6642\u4ee3\uff0c\u8a31\u591a\u4f01\u696d\u9010\u6f38\u91cd\u555f\u5be6\u9ad4\u884c\u92b7\u6d3b\u52d5\uff0c\u6d88\u8cbb\u8005\u4e5f\u6162\u6162\u6062\u5fa9\u5be6\u9ad4\u8cfc\u7269\u884c\u70ba\uff0c\u56e0\u6b64\u4f01\u696d\u884c\u92b7\u7b56\u7565 [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":36461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[59,125,131,185,259,266],"class_list":["post-36411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-guide","tag-seo-concept","tag-125","tag-seo","tag-ai","tag-awoo-amp","tag-seo-"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023 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