{"id":36638,"date":"2023-01-17T12:32:41","date_gmt":"2023-01-17T04:32:41","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=36638"},"modified":"2023-12-28T16:41:20","modified_gmt":"2023-12-28T08:41:20","slug":"2023-omo-trends","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-omo-trends\/","title":{"rendered":"2023 \u65b0\u96f6\u552e OMO \u4e09\u5927\u8da8\u52e2\uff1a\u4ee5\u5546\u54c1\u6578\u64da\u770b\u898b\u8de8\u901a\u8def\u7684\u6d88\u8cbb\u9700\u6c42"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u75ab\u60c5\u8b93\u66f4\u591a\u5e74\u9f61\u5c64\u7684\u65cf\u7fa4\u990a\u6210\u300c\u7dda\u4e0a\u8cfc\u7269\u7fd2\u6163\u300d\uff0c\u75ab\u5f8c\u9010\u6f38\u5fa9\u7526\u4eba\u985e\u539f\u6709\u8b1b\u6c42\u4eba\u969b\u4e92\u52d5\u7684\u300c\u5be6\u9ad4\u8cfc\u7269\u5929\u6027\u300d\uff0c\u5728\u6d88\u8cbb\u8005\u9762\u4e0a\u52a0\u901f\u4e86 OMO\uff08Online merger offline\uff09\u865b\u5be6\u878d\u5408\u7684\u5be6\u73fe\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u300c\u65b0\u96f6\u552e\u300d\u6982\u5ff5\u4e0b\u7684 OmniChannel \u5168\u901a\u8def\u9010\u6f38\u6210\u5f62\uff0c\u5404\u5bb6\u54c1\u724c\u5c55\u958b\u300c\u81ea\u6709\u9580\u5e02\u3001\u767e\u8ca8\u5c08\u6ac3\u3001\u624b\u6a5f\u8cfc\u7269\u3001\u96fb\u5546\u5e73\u53f0\u3001\u81ea\u5bb6\u96fb\u5546\u7db2\u7ad9\u300d\u7b49\u4f48\u5c40\uff0c\u904e\u53bb\u5728\u7dda\u4e0b\u54ea\u88e1\u6709\u4eba\u6f6e\uff0c\u54ea\u88e1\u958b\u5e97\u7684\u6a21\u5f0f\uff0c\u540c\u6a23\u4e5f\u8907\u88fd\u5230\u7dda\u4e0a\uff0c\u53ea\u8981\u54ea\u88e1\u6709\u4eba\u6d41\uff0c\u54ea\u53ef\u4ee5\u63a5\u89f8\u5230\u5ba2\u4eba\uff0c\u90a3\u88cf\u5c31\u662f\u5175\u5bb6\u5fc5\u722d\u4e4b\u5730\uff0c\u5f62\u6210\u300c\u7dda\u4e0a\u6436\u4eba\u6d41\uff0c\u7dda\u4e0b\u6436\u4eba\u6f6e\u300d\u7684\u666f\u6cc1\u3002\u5728\u9019\u6a23\u7684\u6d2a\u6d41\u4e2d\uff0c\u638c\u63e1\u4ee5\u4e0b\u4e09\u5927\u8da8\u52e2\u624d\u80fd\u53d6\u5f97\u5148\u6a5f\uff0c\u62d4\u5f97\u982d\u7c4c\uff01<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-omo-trends\/#%E8%B6%A8%E5%8B%A2%E4%B8%80%EF%BC%9A%E6%96%B0%E9%9B%B6%E5%94%AE%E6%89%93%E3%80%8C%E6%95%B4%E9%AB%94%E6%A8%A1%E5%BC%8F%E6%88%B0%E3%80%8D%EF%BC%8C%E4%B8%8D%E6%98%AF%E5%90%84%E9%80%9A%E8%B7%AF%E7%9A%84%E5%96%AE%E5%85%B5%E6%A5%AD%E7%B8%BE\" >\u8da8\u52e2\u4e00\uff1a\u65b0\u96f6\u552e\u6253\u300c\u6574\u9ad4\u6a21\u5f0f\u6230\u300d\uff0c\u4e0d\u662f\u5404\u901a\u8def\u7684\u55ae\u5175\u696d\u7e3e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-omo-trends\/#%E8%B6%A8%E5%8B%A2%E4%BA%8C%EF%BC%9A%E6%89%93%E9%80%A0%E3%80%8C%E6%B5%81%E9%87%8F%E9%96%89%E7%92%B0%E3%80%8D%EF%BC%8C%E8%AE%93%E6%B6%88%E8%B2%BB%E8%80%85%E7%95%99%E4%B8%8B%E5%AE%8C%E6%95%B4%E7%9A%84%E8%A1%8C%E7%82%BA%E8%B6%B3%E8%B7%A1\" >\u8da8\u52e2\u4e8c\uff1a\u6253\u9020\u300c\u6d41\u91cf\u9589\u74b0\u300d\uff0c\u8b93\u6d88\u8cbb\u8005\u7559\u4e0b\u5b8c\u6574\u7684\u884c\u70ba\u8db3\u8de1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-omo-trends\/#%E8%B6%A8%E5%8B%A2%E4%B8%89%EF%BC%9A%E4%BB%A5%E5%95%86%E5%93%81%E6%8C%96%E6%8E%98%E3%80%8C%E9%9C%80%E6%B1%82%E6%84%8F%E5%9C%96%E3%80%8D%EF%BC%8C%E5%9C%A8%E5%85%A8%E9%80%9A%E8%B7%AF%E4%B8%AD%E7%99%BC%E7%8F%BE%E5%95%86%E6%A9%9F\" >\u8da8\u52e2\u4e09\uff1a\u4ee5\u5546\u54c1\u6316\u6398\u300c\u9700\u6c42\u610f\u5716\u300d\uff0c\u5728\u5168\u901a\u8def\u4e2d\u767c\u73fe\u5546\u6a5f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-omo-trends\/#%E4%BB%A5%E5%95%86%E5%93%81%E6%95%B8%E6%93%9A%EF%BC%8C%E5%84%AA%E5%8C%96%E5%85%A8%E9%80%9A%E8%B7%AF_OMO_%E4%B8%AD%E7%9A%84%E6%B6%88%E8%B2%BB%E8%80%85%E9%AB%94%E9%A9%97\" >\u4ee5\u5546\u54c1\u6578\u64da\uff0c\u512a\u5316\u5168\u901a\u8def OMO \u4e2d\u7684\u6d88\u8cbb\u8005\u9ad4\u9a57<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%B8%80%EF%BC%9A%E6%96%B0%E9%9B%B6%E5%94%AE%E6%89%93%E3%80%8C%E6%95%B4%E9%AB%94%E6%A8%A1%E5%BC%8F%E6%88%B0%E3%80%8D%EF%BC%8C%E4%B8%8D%E6%98%AF%E5%90%84%E9%80%9A%E8%B7%AF%E7%9A%84%E5%96%AE%E5%85%B5%E6%A5%AD%E7%B8%BE\"><\/span><b>\u8da8\u52e2\u4e00\uff1a\u65b0\u96f6\u552e\u6253\u300c\u6574\u9ad4\u6a21\u5f0f\u6230\u300d\uff0c\u4e0d\u662f\u5404\u901a\u8def\u7684\u55ae\u5175\u696d\u7e3e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u7dda\u4e0a\u7dda\u4e0b\u6bcf\u4e00\u500b\u901a\u8def\u90fd\u5c55\u5e97\u7684\u505a\u6cd5\uff0c\u5373\u4fbf\u662f\u5927\u578b\u4f01\u696d\u4e5f\u90fd\u672a\u5fc5\u5403\u5f97\u6d88\uff0c\u4f46\u6b63\u5982\u4e00\u7dda\u54c1\u724c\u90fd\u6703\u9032\u99d0\u77e5\u540d\u767e\u8ca8\uff0c\u54c1\u724c\u70ba\u4e86\u6436\u4eba\u6f6e\u3001\u6436\u63a5\u89f8\uff0c\u4e5f\u4e0d\u5f97\u4e0d\u96a8\u4e4b\u5c55\u5e97\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u82e5\u81ea\u5bb6\u7db2\u7ad9\u696d\u7e3e\u5e73\u5e73\uff0c\u5927\u578b\u96fb\u5546\u5e73\u53f0\u696d\u7e3e\u537b\u597d\u5f97\u7206\u70b8\uff0c\u4e5f\u7121\u6cd5\u8f15\u6613\u653e\u68c4\u80fd\u8490\u96c6\u7b2c\u4e00\u65b9\u8cc7\u6599\u7684\u5b98\u7db2\u8207App\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u800c\uff0c\u5728\u65b0\u96f6\u552e Omni-Channel \u6642\u4ee3\uff0c\u5fc5\u9808\u662f\u500b\u5404\u901a\u8def\u9023\u7d50\u8d77\u4f86\u4e00\u8d77\u4f86\u300c\u884c\u92b7\u8207\u92b7\u552e\u300d\uff0c\u4f01\u696d\u7121\u6cd5\u5c07\u5404\u500b\u901a\u8def\u5283\u5206\u6210\u5f7c\u6b64\u7af6\u722d\u7684\u696d\u7e3e\u7dda\uff0c\u5982\u5728\u591a\u901a\u8def Multi-Channel \u6642\u4ee3\uff0c\u8a31\u591a\u4f01\u696d\u5e38\u6709\u300c\u7dda\u4e0a\u751f\u610f\u4e00\u597d\u3001\u9580\u5e02\u751f\u610f\u5c31\u6389\u300d\u7684\u5c37\u5c2c\uff0c\u4e5f\u4e0d\u7528\u4e00\u6627\u7684\u5f9e\u7dda\u4e0a\u5c0e\u5230\u7dda\u4e0b\u6d88\u8cbb\uff0c\u7dda\u4e0a\u7684\u92b7\u8ca8\u901a\u8def\u4e5f\u53ef\u80fd\u6210\u70ba\u91cd\u8981\u7684\u71df\u6536\u4f54\u6bd4\u3002\u5982<\/span><span style=\"font-weight: 400;\">\u64c1\u67091600\u842c\u6703\u54e1\u7684\u91cf\u8ca9\u9f8d\u982d\u5168\u806f\u54e1\uff0c\u63a8\u51fa\u4e86 PX Pay\uff0c\u4e5f\u6b63\u662f\u5e0c\u671b\u900f\u904e\u300c\u652f\u4ed8\u884c\u70ba\u300d\u7684\u6539\u8b8a\uff0c\u505a\u70ba\u4e32\u9023\u5168\u901a\u8def\u3001OMO \u6d88\u8cbb\u884c\u70ba\u7684\u95dc\u9375\u63aa\u65bd\uff0c\u9023\u4e00\u5411\u88ab\u8a8d\u70ba\u4e0d\u64c5\u9577\u4f7f\u7528\u624b\u6a5f App \u7684\u5a46\u5abd\u65cf\u7fa4\uff0c\u4e5f\u90fd\u6210\u70ba\u4e86\u4f7f\u7528\u8005\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%BA%8C%EF%BC%9A%E6%89%93%E9%80%A0%E3%80%8C%E6%B5%81%E9%87%8F%E9%96%89%E7%92%B0%E3%80%8D%EF%BC%8C%E8%AE%93%E6%B6%88%E8%B2%BB%E8%80%85%E7%95%99%E4%B8%8B%E5%AE%8C%E6%95%B4%E7%9A%84%E8%A1%8C%E7%82%BA%E8%B6%B3%E8%B7%A1\"><\/span><b>\u8da8\u52e2\u4e8c\uff1a\u6253\u9020\u300c\u6d41\u91cf\u9589\u74b0\u300d\uff0c\u8b93\u6d88\u8cbb\u8005\u7559\u4e0b\u5b8c\u6574\u7684\u884c\u70ba\u8db3\u8de1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u65e6\u5168\u901a\u8def Omni-Channel \u8207 OMO \u7684\u751f\u614b\u5f62\u6210\uff0c\u4f01\u696d\u8207\u884c\u92b7\u4eba\u54e1\u5c31\u6703\u958b\u59cb\u5df4\u4e0d\u5f97\u6bcf\u6b21\u5c0e\u6d41\u904e\u4f86\u7684\u6d88\u8cbb\u8005\uff0c\u90fd\u80fd\u6c38\u9060\u7559\u5728\u81ea\u5df1\u7684\u901a\u8def\u9ad4\u7cfb\u4e2d\uff0c\u4e00\u65b9\u9762\u5c0e\u6d41\u6210\u672c\u8d8a\u4f86\u8d8a\u8cb4\uff0c\u4e8c\u65b9\u9762\u4e5f\u671f\u8a31\u6d88\u8cbb\u8005\u80fd\u7522\u751f\u66f4\u591a\u3001\u66f4\u9577\u4e45\u7684 LTV\uff08Lifetime Value\uff09\u7d42\u751f\u50f9\u503c\uff0c\u56e0\u6b64\u60f3\u6253\u9020\u300c\u6d41\u91cf\u9589\u74b0\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u4e5f\u662f\u8fd1\u4f86 DTC\uff08Direct to Consumer\uff09\u88ab\u5927\u529b\u63d0\u5021\u7684\u539f\u56e0\u4e4b\u4e00\uff0c\u900f\u904e\u76f4\u63a5\u9762\u5c0d\u5ba2\u6236\u4f86\u6253\u9020\u6703\u54e1\u9ad4\u7cfb\uff0c\u5229\u7528\u9ad4\u7cfb\u5167\u7684\u6703\u54e1\u5e33\u865f\uff0c\u8ffd\u8e64\u5ba2\u6236\u5728\u81ea\u5bb6\u4e0d\u540c\u901a\u8def\u4e0a\u7684\u641c\u5c0b\u3001\u700f\u89bd\u3001\u6bd4\u50f9\u3001\u8cfc\u8cb7\u884c\u70ba\uff0c\u4e00\u65b9\u9762\u5728 Cookieless \u4e0b\u70ba\u81ea\u5df1\u63a1\u96c6\u9867\u5ba2\u7684\u7b2c\u4e00\u624b\u8cc7\u6599\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u76f4\u63a5\u5c0d\u6703\u54e1\u9032\u884c\u6e9d\u901a\u3001\u884c\u92b7\u3001\u512a\u60e0\u4fc3\u92b7\u7b49\u63aa\u65bd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u5168\u5bb6\u4fbf\u5229\u5546\u5e97\u5c31\u662f\u65b0\u96f6\u552e\u4e2d\u76f8\u7576\u6210\u529f\u7684\u6848\u4f8b\uff0c\u96d9\u96d9\u5229\u7528\u300c\u624b\u6a5fApp\u300d\u8207\u300c\u91d1\u6d41\u2500\u96fb\u5b50\u652f\u4ed8\u300d\u4f86\u6210\u70ba\u6d88\u8cbb\u8005\u7d81\u5b9a\u5e33\u865f\u7684\u539f\u56e0\uff0c\u5982\u70ba\u4e86\u4e00\u6b21\u8cfc\u8cb7\u5927\u91cf\u7684\u73fe\u716e\u5496\u5561\uff0c\u53d6\u5f97\u50f9\u683c\u512a\u60e0\uff0c\u5c31\u6703\u900f\u904e\u624b\u6a5f App \u4f86\u8cfc\u8cb7\uff0c\u4e26\u4e14\u5728\u4e0d\u540c\u7684\u9580\u5e02\u8de8\u5e97\u9818\u53d6\u5496\u5561\uff0c\u4e00\u65e6\u5b89\u88dd App\uff0c\u5c31\u6703\u770b\u5230\u5176\u4ed6\u7684\u5546\u54c1\u4fc3\u92b7\u5ee3\u544a\uff0c\u52a0\u4e0a\u9ede\u6578\u7d2f\u7a4d\u3001\u6216\u662f\u74b0\u4fdd\u676f\u6298\u6263 5 \u5143\u5132\u5b58\u5728 App \u7684\u96fb\u5b50\u9322\u5305\u4e2d\uff0c\u81ea\u7136\u5c31\u6703\u60f3\u8981\u5229\u7528\u984d\u5ea6\u4f86\u6d88\u8cbb\uff0c\u5c31\u5f62\u6210\u4e86\u4e00\u500b\u81ea\u7136\u7684\u6d41\u91cf\u9589\u74b0\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%B8%89%EF%BC%9A%E4%BB%A5%E5%95%86%E5%93%81%E6%8C%96%E6%8E%98%E3%80%8C%E9%9C%80%E6%B1%82%E6%84%8F%E5%9C%96%E3%80%8D%EF%BC%8C%E5%9C%A8%E5%85%A8%E9%80%9A%E8%B7%AF%E4%B8%AD%E7%99%BC%E7%8F%BE%E5%95%86%E6%A9%9F\"><\/span><b>\u8da8\u52e2\u4e09\uff1a\u4ee5\u5546\u54c1\u6316\u6398\u300c\u9700\u6c42\u610f\u5716\u300d\uff0c\u5728\u5168\u901a\u8def\u4e2d\u767c\u73fe\u5546\u6a5f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u9019\u53c8\u5c07\u5f15\u767c\u53e6\u4e00\u500b\u554f\u984c\u9ede\uff0c\u5982\u679c\u5927\u5bb6\u90fd\u60f3\u9019\u6a23\u505a\uff0c\u884c\u92b7\u4eba\u54e1\u5982\u4f55\u6436\u5f97\u6d88\u8cbb\u8005\u7684\u6642\u9593\uff0c\u5438\u5f15\u8a3b\u518a\u5e33\u865f\uff0c\u66f4\u751a\u81f3\u4e00\u500b\u6d88\u8cbb\u8005\u53ef\u80fd\u6709\u8a31\u591a\u5e33\u865f\uff0c\u6700\u5f8c\u8b8a\u6210\u75b2\u4e4f\u65bc\u5404\u5e33\u865f\u4e4b\u9593\u7684\u7a7f\u68ad\uff0c\u5e33\u865f\u7684\u4f7f\u7528\u983b\u7387\u3001\u4f7f\u7528\u6df1\u5ea6\u4e5f\u964d\u4f4e\uff0c\u5f62\u6210\u300c\u7a7a\u6709\u5e33\u865f\u3001\u4f46\u6c92\u6709\u5be6\u8cea\u7684\u884c\u70ba\u8207\u4ea4\u6613\u7d00\u9304\u300d\uff0c\u4e5f\u7121\u6cd5\u63a1\u96c6\u8cc7\u6599\uff0c\u7576\u512a\u60e0\u5931\u9748\u3001\u6216\u662f\u5931\u53bb\u65b0\u9bae\u611f\uff0c\u6d88\u8cbb\u8005\u53c8\u6703\u53bb\u5230\u5176\u4ed6\u54c1\u724c\u7684\u901a\u8def\u9ad4\u7cfb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u544a\u8a34\u6211\u5011\uff0c\u5728 Omni-Channel \u8207 OMO \u7684\u6642\u4ee3\u4e0b\uff0c\u4f01\u696d\u8207\u884c\u92b7\u4eba\u54e1\u4e0d\u80fd\u50c5\u4ee5\u300c\u4eba\u300d\u7684\u601d\u7dad\u4f86\u63a1\u96c6\u6d88\u8cbb\u8005\u6578\u64da\uff0c\u800c\u662f\u9700\u8981\u63db\u4e00\u500b\u89d2\u5ea6\uff0c\u5f9e\u300c\u7269\u300d\u7684\u89d2\u5ea6\u4f86\u9810\u6e2c\u6d88\u8cbb\u8005\u7684\u9700\u6c42\uff0c\u5982\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u4ec0\u9ebc\u6a23\u7684\u4eba\u6703\u9078\u64c7\u8a72\u5546\u54c1\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u8a72\u5546\u54c1\u6700\u5e38\u4ee5\u90a3\u500b\u8a5e\u5f59\u88ab\u641c\u5c0b\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u8a72\u5546\u54c1\u6700\u5e38\u5728\u4ec0\u9ebc\u6a23\u7684\u60c5\u5883\u4e0b\u88ab\u9700\u8981\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> 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400;\">\u4e2d\u7684\u5546\u54c1\u6a19\u7c64\uff0c\u5c31\u80fd\u5920\u628a\u8207\u5546\u54c1\u6709\u95dc\u7684\u5c6c\u6027\u3001\u898f\u683c\u3001\u7528\u8a5e\u3001\u52d5\u6a5f\u3001\u60c5\u5883\uff0c\u81ea\u52d5\u6574\u7406\u6210\u5546\u54c1\u7279\u5fb5\uff0c\u9032\u800c\u8207\u6d88\u8cbb\u8005\u7684\u504f\u597d\u3001\u9700\u6c42\u7d50\u5408\uff0c\u628a\u6700\u9069\u5408\u7684\u5546\u54c1\u641c\u5c0b\u7d50\u679c\u63d0\u4f9b\u7d66\u6d88\u8cbb\u8005\uff0c\u751a\u81f3\u4e5f\u900f\u904e\u5546\u54c1\u6a19\u7c64\u4e4b\u9593\u7684\u95dc\u806f\uff0c\u5411\u9867\u5ba2\u63a8\u85a6\u9069\u5408\u7684\u5546\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u50c5\u5982\u6b64\uff0c\u5546\u54c1\u6a19\u7c64\u66f4\u80fd\u6210\u70ba\u4f01\u696d\u5728\u96fb\u5546\u5e73\u53f0\u4e0a\u7684\u300c\u6587\u6848\u300d\uff0c\u5982\u628a\u6a19\u7c64\u505a\u70ba\u5546\u54c1\u5167\u5bb9\u9801\u7684\u7279\u5fb5\u63cf\u8ff0\u6587\u6848\uff0c\u5c31\u80fd\u7528\u4ee5\u512a\u5316\u8a72\u5167\u5bb9\u9801\uff0c\u6210\u70ba\u7576\u6d88\u8cbb\u8005\u5728\u641c\u5c0b\u6642\uff0c\u88ab\u641c\u5c0b\u5f15\u64ce\u5224\u5b9a\u70ba\u6700\u76f8\u95dc\u7684\u7db2\u9801\uff0c\u9032\u800c\u5448\u737b\u5728 SERP\uff08Search Engine Result Page\uff09\u7684\u524d\u4f4d\u6392\u5e8f\u4e0a\uff0c\u6210\u529f\u5c0e\u6d41\u5165\u7ad9\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%A5%E5%95%86%E5%93%81%E6%95%B8%E6%93%9A%EF%BC%8C%E5%84%AA%E5%8C%96%E5%85%A8%E9%80%9A%E8%B7%AF_OMO_%E4%B8%AD%E7%9A%84%E6%B6%88%E8%B2%BB%E8%80%85%E9%AB%94%E9%A9%97\"><\/span><b>\u4ee5\u5546\u54c1\u6578\u64da\uff0c\u512a\u5316\u5168\u901a\u8def OMO 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style=\"font-weight: 400;\">\u96a8\u8457\u5168\u7403\u9010\u6f38\u8d70\u51fa\u75ab\u60c5\u9670\u973e\uff0c\u53f0\u7063\u4e5f\u65bc 2022 \u4e0b\u534a\u5e74\u6f38\u9032\u5f0f\u89e3\u5c01\uff0c\u5be6\u9ad4\u5e97\u982d\u4eba\u6f6e\u8207\u6d88\u8cbb\u529b\u9053\u4e5f\u540c\u6b65\u56de\u6d41\uff0c\u4f01\u696d\u5982\u4f55\u5f9e Multi-Channel \u5347\u7d1a\u70ba Omni-Channel\uff0c\u5dee\u5225\u5c31\u5728\u65bc\u5404\u901a\u8def\u9593\u6578\u64da\u7684\u4e32\u6d41\u3001\u9023\u52d5\u3002\u9664\u4e86\u4f01\u696d\u672c\u8eab\u4ee5 CRM \u6216 CDP \u63a1\u96c6\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\u5916\uff0c\u904b\u7528 AI \u7d50\u5408 PDP 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\/><\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-e-commerce-marketing-trends\/\">2023 \u96fb\u5546\u884c\u92b7\uff16\u5927\u8da8\u52e2\u8207\u61c9\u5c0d\u7b56\u7565<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-omo-growthhacker2022\/\">\u53f0\u7063 D2C \u54c1\u724c\u5148\u92d2\u81ea\u5275\u6d41\u91cf\u5bc6\u78bc\uff0c\u6df1\u5316 OMO \u6703\u54e1\u5fc3\u6cd5\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022 \u5c08\u984c\u5831\u5c0e\u3011<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u75ab\u60c5\u8b93\u66f4\u591a\u5e74\u9f61\u5c64\u7684\u65cf\u7fa4\u990a\u6210\u300c\u7dda\u4e0a\u8cfc\u7269\u7fd2\u6163\u300d\uff0c\u75ab\u5f8c\u9010\u6f38\u5fa9\u7526\u4eba\u985e\u539f\u6709\u8b1b\u6c42\u4eba\u969b\u4e92\u52d5\u7684\u300c\u5be6\u9ad4\u8cfc\u7269\u5929\u6027\u300d\uff0c\u5728\u6d88\u8cbb\u8005\u9762\u4e0a\u52a0 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