{"id":36945,"date":"2023-03-10T17:01:07","date_gmt":"2023-03-10T09:01:07","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=36945"},"modified":"2025-05-05T14:55:42","modified_gmt":"2025-05-05T06:55:42","slug":"google-my-business-optimization","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/","title":{"rendered":"\u597d\u8a55\u5982\u6f6e\uff01Google\u6211\u7684\u5546\u5bb6\u512a\u5316\u7c21\u55ae7\u6b65\u9a5f\uff0c\u5f9e\u7533\u8acb\u5230\u7d93\u71df\u8f15\u9b06\u641e\u5b9a"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#%E4%BB%80%E9%BA%BC%E6%98%AF_Google_%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%EF%BC%9F%E5%95%86%E5%AE%B6%E8%83%BD%E5%81%9A%E4%BB%80%E9%BA%BC%EF%BC%9F\" >\u4ec0\u9ebc\u662f Google \u6211\u7684\u5546\u5bb6\uff1f\u5546\u5bb6\u80fd\u505a\u4ec0\u9ebc\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#%E5%84%AA%E5%8C%96_Google_%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E5%B0%8D%E5%93%81%E7%89%8C%E6%9C%89%E4%BB%80%E9%BA%BC%E5%A5%BD%E8%99%95%EF%BC%9F\" >\u512a\u5316 Google \u6211\u7684\u5546\u5bb6\u5c0d\u54c1\u724c\u6709\u4ec0\u9ebc\u597d\u8655\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#_%E6%8F%90%E9%AB%98%E5%AE%A2%E6%88%B6%E5%8F%83%E8%88%87%E5%BA%A6\" >? \u63d0\u9ad8\u5ba2\u6236\u53c3\u8207\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#_%E6%A5%B5%E4%BD%B3%E7%9A%84%E8%87%AA%E7%84%B6%E6%90%9C%E5%B0%8B%E7%B5%90%E6%9E%9C\" >? \u6975\u4f73\u7684\u81ea\u7136\u641c\u5c0b\u7d50\u679c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#%E5%A2%9E%E9%80%B2%E6%9C%AC%E5%9C%B0%E6%90%9C%E5%B0%8B_Local_SEO_%E6%8E%92%E5%90%8D\" >?\u589e\u9032\u672c\u5730\u641c\u5c0b Local SEO \u6392\u540d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#%E5%84%AA%E5%8C%96_Google_%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E7%9A%84_7_%E6%AD%A5%E9%A9%9F\" >\u512a\u5316 Google \u6211\u7684\u5546\u5bb6\u7684 7 \u6b65\u9a5f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#1_%E7%A2%BA%E8%AA%8D%E3%80%8C_NAP_%E8%B3%87%E8%A8%8A%E3%80%8D%E7%9A%84%E4%B8%80%E8%87%B4%E6%80%A7\" >1. \u78ba\u8a8d\u300c NAP \u8cc7\u8a0a\u300d\u7684\u4e00\u81f4\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#2_%E5%AE%8C%E6%95%B4%E5%A1%AB%E5%AF%AB%E4%BD%A0%E7%9A%84%E3%80%8C%E6%A5%AD%E5%8B%99%E9%A1%9E%E5%88%A5%E5%92%8C%E8%AA%AA%E6%98%8E%E3%80%8D\" >2. 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#5_%E9%81%8B%E7%94%A8%E3%80%8C%E5%B1%AC%E6%80%A7%E5%8A%9F%E8%83%BD%E3%80%8D%E7%AA%81%E9%A1%AF%E5%95%86%E5%AE%B6%E7%89%B9%E8%89%B2\" >5. \u904b\u7528\u300c\u5c6c\u6027\u529f\u80fd\u300d\u7a81\u986f\u5546\u5bb6\u7279\u8272<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#6_%E4%BD%BF%E7%94%A8%E3%80%8C%E7%99%BC%E4%BD%88%E5%8B%95%E6%85%8B%E3%80%8D%E5%8A%9F%E8%83%BD%E4%BF%9D%E6%8C%81%E6%B4%BB%E8%BA%8D%E5%BA%A6\" >6. \u4f7f\u7528\u300c\u767c\u4f48\u52d5\u614b\u300d\u529f\u80fd\u4fdd\u6301\u6d3b\u8e8d\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#7_%E5%8D%B3%E6%99%82%E5%9B%9E%E8%A6%86%E3%80%8C%E5%AE%A2%E6%88%B6%E8%A9%95%E8%AB%96%E3%80%8D\" >7. \u5373\u6642\u56de\u8986\u300c\u5ba2\u6236\u8a55\u8ad6\u300d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/#%E7%B8%BD%E7%B5%90%EF%BC%9AGoogle%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E5%84%AA%E5%8C%96%E5%BE%8C%EF%BC%8C%E4%B8%8B%E4%B8%80%E6%AD%A5%E8%A6%81%E5%81%9A%E4%BB%80%E9%BA%BC%EF%BC%9F\" >\u7e3d\u7d50\uff1aGoogle\u6211\u7684\u5546\u5bb6\u512a\u5316\u5f8c\uff0c\u4e0b\u4e00\u6b65\u8981\u505a\u4ec0\u9ebc\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF_Google_%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%EF%BC%9F%E5%95%86%E5%AE%B6%E8%83%BD%E5%81%9A%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><b>\u4ec0\u9ebc\u662f Google \u6211\u7684\u5546\u5bb6\uff1f\u5546\u5bb6\u80fd\u505a\u4ec0\u9ebc\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google My Business (GMB) \u73fe\u7a31\u70ba\u300c Google \u6211\u7684\u5546\u5bb6\u300d\uff0c\u662f Google \u70ba\u4f01\u696d\u5546\u5bb6\u63d0\u4f9b\u7684<span style=\"font-weight: 400;\">\u4e00\u6b3e\u5546\u696d\u8cc7\u8a0a\u670d\u52d9\uff0c\u53ef\u4ee5\u7528\u4f86\u5efa\u7acb\u5546\u5bb6\u6a94\u6848\uff0c\u5305\u62ec\u5546\u5bb6\u4f4d\u7f6e\u3001\u71df\u696d\u6642\u9593\u3001\u7522\u54c1\u548c\u670d\u52d9\u3001\u8a55\u8ad6\u7b49\u8cc7\u8a0a\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u7576\u4eba\u5011\u5728 Google \u641c\u5c0b\u6216 Google \u5730\u5716\u4e0a\uff0c\u641c\u5c0b\u76f8\u95dc\u7684\u7522\u54c1\u670d\u52d9\u6642\uff0c\u5c31\u6709\u6a5f\u6703\u627e\u5230\u4f60\u7684\u5546\u5bb6\u8cc7\u8a0a\uff0c\u8981\u51fa\u73fe\u9019\u4e9b\u8cc7\u8a0a\u5c31\u5fc5\u9808\u8981\u7533\u8acb\u5be9\u6838\u4e26\u5efa\u7acb\u300c <\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.google.com.tw\/intl\/zh-TW\/business\/\"><span style=\"font-weight: 400;\">Google \u6211\u7684\u5546\u5bb6<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36950 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Google%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E5%B0%81%E9%9D%A2%E5%9C%96-1-600x273.jpg\" alt=\"Google\u6211\u7684\u5546\u5bb6\u6a94\u6848\u767b\u5165\u4f4d\u7f6e\" width=\"600\" height=\"273\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Google%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E5%B0%81%E9%9D%A2%E5%9C%96-1-600x273.jpg 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Google%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E5%B0%81%E9%9D%A2%E5%9C%96-1-1000x456.jpg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Google%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E5%B0%81%E9%9D%A2%E5%9C%96-1-768x350.jpg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Google%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E5%B0%81%E9%9D%A2%E5%9C%96-1-1536x700.jpg 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Google%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E5%B0%81%E9%9D%A2%E5%9C%96-1.jpg 1903w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u70ba Google \u5546\u5bb6\u6a94\u6848\u793a\u610f\u5716\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8C%96_Google_%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E5%B0%8D%E5%93%81%E7%89%8C%E6%9C%89%E4%BB%80%E9%BA%BC%E5%A5%BD%E8%99%95%EF%BC%9F\"><\/span><b><br \/>\n<\/b><b>\u512a\u5316 Google \u6211\u7684\u5546\u5bb6\u5c0d\u54c1\u724c\u6709\u4ec0\u9ebc\u597d\u8655\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f60\u662f\u5426\u4e5f\u66fe\u5728 Google \u641c\u5c0b\u4e2d\u67e5\u8a62\u60f3\u53bb\u7684\u5546\u5e97\u540d\u7a31\uff0c\u641c\u5c0b\u7d50\u679c\u9801\u9762\u51fa\u73fe\u8ddd\u96e2\u4f60\u6700\u8fd1\u7684\u5546\u5e97\u4f4d\u7f6e\uff0c\u6216\u662f\u5728 Google \u5730\u5716\u4e0a\u5c0b\u627e\u9644\u8fd1\u7684\u9910\u5ef3\uff0c\u4fbf\u8df3\u51fa\u4e00\u9023\u4e32\u7684\u5546\u5bb6\u8cc7\u8a0a\u53ca\u8a55\u50f9\uff1f<\/span><span style=\"font-size: 16px; font-weight: 400;\">\u7121\u8ad6\u4f60\u662f\u5be6\u9ad4\u5e97\u9762\u8001\u95c6\u9084\u662f\u7db2\u8def\u5546\u5e97\u7d93\u71df\u8005\uff0c\u53ea\u8981\u4f60\u7684\u54c1\u724c\u6709\u4e00\u500b\u8fa6\u516c\u64da\u9ede\uff0c\u4f60\u90fd\u53ef\u4ee5\u8a3b\u518a\u4e00\u500b Google \u6211\u7684\u5546\u5bb6\u4e26\u4e14\u5b8c\u5584\u5176\u5167\u5bb9\u3002\u7576\u4f60\u8a3b\u518a\u4e86\u54c1\u724c\u7684 GMB \u5f8c\uff0c\u6f5b\u5728\u6d88\u8cbb\u8005\u5728 Google \u4e0a\u641c\u5c0b\u6642\uff0c\u4fbf\u6709\u6a5f\u6703\u641c\u5c0b\u5230\u4f60\u7684\u54c1\u724c\uff0c\u9032\u800c\u589e\u52a0\u54c1\u724c\u7684\u66dd\u5149\u6a5f\u6703\u3001\u8207\u5ba2\u6236\u5efa\u7acb\u4e92\u52d5\u95dc\u4fc2\uff0c\u6700\u7d42\u589e\u52a0\u92b7\u552e\u548c\u6536\u76ca\uff0c\u5b83\u63d0\u4f9b\u4e86\u4ee5\u4e0b\u512a\u52e2\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u63d0\u9ad8\u5ba2\u6236\u53c3\u8207\u5ea6<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u6975\u4f73\u7684\u81ea\u7136\u641c\u5c0b\u7d50\u679c<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u589e\u9032\u672c\u5730\u641c\u5c0b Local SEO \u6392\u540d<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u8a73\u7d30\u8aaa\u660e\u6b64\u4e09\u9805\u512a\u52e2\u80fd\u70ba\u5546\u5bb6\u5e36\u4f86\u4ec0\u9ebc\u5e6b\u52a9\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_%E6%8F%90%E9%AB%98%E5%AE%A2%E6%88%B6%E5%8F%83%E8%88%87%E5%BA%A6\"><\/span><b>? \u63d0\u9ad8\u5ba2\u6236\u53c3\u8207\u5ea6<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u70ba\u4ec0\u9ebc Google \u6211\u7684\u5546\u5bb6\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6236\u53c3\u8207\u5ea6\u5462\uff1f\u56e0\u70ba\u5b83\u63d0\u4f9b\u4e86\u4e00\u500b\u4e92\u52d5\u5e73\u53f0\uff0c\u8b93\u5546\u5bb6\u53ef\u4ee5\u76f4\u63a5\u56de\u7b54\u554f\u984c\u3001\u56de\u61c9\u8a55\u8ad6\u3001\u66f4\u65b0\u696d\u52d9\u8cc7\u8a0a\uff0c\u4ee5\u66f4\u76f4\u63a5\u7684\u65b9\u5f0f\u8207\u5ba2\u6236\u9032\u884c\u4e92\u52d5\u5efa\u7acb\u95dc\u4fc2\uff0c\u63d0\u9ad8\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u548c\u56de\u982d\u7387\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_%E6%A5%B5%E4%BD%B3%E7%9A%84%E8%87%AA%E7%84%B6%E6%90%9C%E5%B0%8B%E7%B5%90%E6%9E%9C\"><\/span><b>? \u6975\u4f73\u7684\u81ea\u7136\u641c\u5c0b\u7d50\u679c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u9032\u884c Google \u7db2\u9801\u641c\u5c0b\u6642\uff0c\u901a\u5e38\u6703\u770b\u5230\u5ee3\u544a\u3001\u7126\u9ede\u65b0\u805e\u548c\u5716\u7247\u7b49\u641c\u5c0b\u7d50\u679c\u7248\u4f4d\uff0c\u800c Google My Business\uff08GMB\uff09\u4e5f\u6709\u826f\u597d\u7684\u6392\u540d\u7248\u4f4d\uff0c\u5982\u679c\u8f38\u5165\u7684\u95dc\u9375\u5b57\u6c92\u6709\u76f8\u95dc\u7684\u5ee3\u544a\u3001\u65b0\u805e\u6216\u5716\u7247\u7248\u4f4d\uff0cGMB \u5247\u6703\u51fa\u73fe\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u7b2c\u4e00\u4f4d\uff0c\u5982\u679c\u4f60\u8f38\u5165\u66f4\u7cbe\u78ba\u7684\u95dc\u9375\u5b57\uff08\u4f8b\u5982\u54c1\u724c\u540d\u7a31\uff09\uff0cGMB \u5247\u6703\u51fa\u73fe\u5728\u6700\u53f3\u908a\u7684\u7248\u4f4d\u3002\u9019\u4e9b\u7248\u4f4d\u4e0d\u9700\u8981\u4ed8\u8cbb\uff0c\u56e0\u6b64\u5982\u679c\u4f60\u662f\u5546\u5bb6\u7d93\u71df\u8005\uff0c\u4e0d\u59a8\u5efa\u7acb\u4e00\u500b Google \u6211\u7684\u5546\u5bb6\uff0c\u4ee5\u63d0\u9ad8\u81ea\u5df1\u7684\u54c1\u724c\u66dd\u5149\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%A2%9E%E9%80%B2%E6%9C%AC%E5%9C%B0%E6%90%9C%E5%B0%8B_Local_SEO_%E6%8E%92%E5%90%8D\"><\/span><span style=\"font-weight: 400;\">?<\/span><b>\u589e\u9032\u672c\u5730\u641c\u5c0b Local SEO \u6392\u540d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u512a\u5316 Google \u6211\u7684\u5546\u5bb6\u662f\u5438\u5f15\u5be6\u9ad4\u5e97\u9762\u5ba2\u6d41\u7684\u6700\u4f73\u65b9\u6cd5\uff0c\u7576\u4eba\u5011\u5728\u7279\u5b9a\u5340\u57df\u5167\u5c0b\u627e\u985e\u4f3c\u4f60\u7684\u5546\u5bb6\u7522\u54c1\u670d\u52d9\u6642\uff0cGoogle \u6703\u6839\u64da\u5730\u7406\u4f4d\u7f6e\u548c\u76f8\u95dc\u6027\uff0c\u4ee5\u53ca\u8003\u616e\u4f60\u5728 GMB \u4e0a\u7684\u6d3b\u52d5\u548c\u63d0\u4f9b\u7684\u8a0a\u606f\u8cea\u91cf\u5c0d\u4f60\u9032\u884c\u6392\u540d\uff0c\u9019\u4e9b\u90fd\u662f\u672c\u5730\u641c\u5c0b\u7d50\u679c\u7684\u6392\u540d\u56e0\u7d20\u3002\u5982\u679c\u4f60\u7684 GMB \u672a\u7d93\u9069\u7576\u512a\u5316\uff0c\u5b83\u7684\u6392\u540d\u5c31\u6703\u6bd4\u5176\u6f5b\u5728\u6392\u540d\u4f4e\uff0c\u56e0\u6b64\uff0c\u4fdd\u6301 Google \u6211\u7684\u5546\u5bb6\u6d3b\u8e8d\u4e26\u5145\u6eff\u9ad8\u8cea\u91cf\u3001\u76f8\u95dc\u5167\u5bb9\u8a0a\u606f\uff0c\u6709\u52a9\u65bc\u63d0\u9ad8\u672c\u5730\u641c\u5c0b\u6392\u540d\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8C%96_Google_%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E7%9A%84_7_%E6%AD%A5%E9%A9%9F\"><\/span><b>\u512a\u5316 Google \u6211\u7684\u5546\u5bb6\u7684 7 \u6b65\u9a5f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u4f86\uff0c\u8b93\u6211\u5011\u8a0e\u8ad6\u5982\u4f55\u512a\u5316 Google \u6211\u7684\u5546\u5bb6\uff0c\u4ee5\u4e0b\u662f\u91cd\u9ede 7 \u6b65\u9a5f\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E7%A2%BA%E8%AA%8D%E3%80%8C_NAP_%E8%B3%87%E8%A8%8A%E3%80%8D%E7%9A%84%E4%B8%80%E8%87%B4%E6%80%A7\"><\/span><b>1. \u78ba\u8a8d\u300c NAP \u8cc7\u8a0a\u300d\u7684\u4e00\u81f4\u6027<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">NAP\u662f\u6307\u5546\u5bb6\u7684\u540d\u7a31\uff08Name\uff09\u3001\u5730\u5740\uff08Address\uff09\u3001\u96fb\u8a71\u865f\u78bc\uff08Phone Number\uff09\u3002\u9019\u500b\u7e2e\u5beb\u5f88\u91cd\u8981\uff0c\u56e0\u70ba Google \u6703\u900f\u904e NAP \u78ba\u8a8d\u5546\u5bb6\u8cc7\u8a0a\u662f\u5426\u6b63\u78ba\uff0c\u7576\u8d8a\u591a\u7684\u6d88\u8cbb\u8005\u6216\u7db2\u7ad9\u5167\u5bb9\u6709\u9644\u4e0a\u5546\u5bb6\u7684 NAP \u8cc7\u8a0a\uff0cGoogle \u5c31\u80fd\u66f4\u6e96\u78ba\u5730\u8fa8\u8b58\u5546\u5bb6\u63d0\u4f9b\u7684\u8cc7\u8a0a\u662f\u5426\u771f\u5be6\uff0c\u540c\u6642\u4e5f\u80fd\u8b93\u6d88\u8cbb\u8005\u78ba\u8a8d\u6b63\u78ba\u7684\u5546\u5bb6\u8cc7\u8a0a\uff0c\u907f\u514d\u767d\u8dd1\u4e00\u8d9f\u6216\u96fb\u8a71\u4e0d\u901a\u5c0d\u54c1\u724c\u5370\u8c61\u9020\u6210\u6263\u5206\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">?Tips\uff1a\u78ba\u4fdd\u5546\u5bb6\u7db2\u7ad9\u53ca\u5176\u4ed6\u7db2\u7ad9\u4e0a\u7684 NAP \u8cc7\u8a0a\uff0c\u8207 Google \u6211\u7684\u5546\u5bb6\u4e0a\u662f\u4e00\u81f4\u7684\uff01<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u7576\u5546\u5bb6\u7684\u53ef\u4fe1\u5ea6\u63d0\u9ad8\uff0c\u5c31\u8d8a\u6709\u53ef\u80fd\u51fa\u73fe\u5728\u672c\u5730\u641c\u5c0b\u7d50\u679c\u7684\u524d\u4e09\u540d\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-36952 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1.-%E7%A2%BA%E8%AA%8D%E4%BD%A0%E7%9A%84-NAP-%E8%B3%87%E8%A8%8A-298x300.png\" alt=\"\u78ba\u8a8dGoogle\u6211\u7684\u5546\u5bb6NAP\u8cc7\u8a0a\" width=\"298\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1.-%E7%A2%BA%E8%AA%8D%E4%BD%A0%E7%9A%84-NAP-%E8%B3%87%E8%A8%8A-298x300.png 298w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1.-%E7%A2%BA%E8%AA%8D%E4%BD%A0%E7%9A%84-NAP-%E8%B3%87%E8%A8%8A.png 569w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u70ba\u5546\u5bb6\u540d\u7a31(N)\u3001\u5730\u5740(A)\u3001\u96fb\u8a71\u865f\u78bc(P)\u8cc7\u8a0a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E5%AE%8C%E6%95%B4%E5%A1%AB%E5%AF%AB%E4%BD%A0%E7%9A%84%E3%80%8C%E6%A5%AD%E5%8B%99%E9%A1%9E%E5%88%A5%E5%92%8C%E8%AA%AA%E6%98%8E%E3%80%8D\"><\/span><b>2. \u5b8c\u6574\u586b\u5beb\u4f60\u7684\u300c\u696d\u52d9\u985e\u5225\u548c\u8aaa\u660e\u300d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u300c\u95dc\u65bc\u300d\u6a19\u7c64\u5167\u6709\u4e00\u500b\u300c\u696d\u52d9\u8aaa\u660e\u300d\u5340\u584a\uff0c\u5b83\u53ef\u4ee5\u7528\u4f86\u7c21\u8ff0\u4f60\u7684\u5546\u5bb6\u6210\u7acb\u539f\u56e0\u3001\u6838\u5fc3\u50f9\u503c\u3001\u670d\u52d9\u5167\u5bb9\uff0c\u4ee5\u53ca\u4f60\u670d\u52d9\u7684\u5340\u57df\u7b49\u8a0a\u606f\uff0c\u8a18\u5f97\u9078\u64c7\u6700\u9069\u5408\u4f60\u696d\u52d9\u985e\u578b\u7684\u985e\u5225\uff0c\u5982\u679c\u4f60\u662f\u958b\u5496\u5561\u5ef3\u7684\u8a71\uff0c\u5c31\u9078\u5496\u5561\u5ef3\u9019\u500b\u985e\u5225\uff0c\u5982\u679c\u4f60\u662f\u505a\u7dda\u4e0a\u4ee3\u7406\u5546\u54c1\u696d\u52d9\u7684\u8a71\uff0c\u5c31\u53ef\u4ee5\u9078\u96fb\u5b50\u5546\u52d9\u9019\u500b\u9078\u9805\uff0c\u8a18\u5f97\u8981\u628a\u6240\u6709\u985e\u5225\u90fd\u9078\u64c7\u597d\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">?Tips\uff1a\u5f88\u91cd\u8981\u7684\u4e00\u9ede\u662f\uff01\u8a18\u5f97\u8981\u6a19\u793a\u4f60\u670d\u52d9\u7684\u300c\u5730\u9ede\u548c\u5340\u57df\u300d\uff0c\u9019\u6a23\u624d\u80fd\u8b93 Google \u597d\u597d\u5730\u8a55\u4f30\u4f60\u7684\u696d\u52d9\u5728\u9019\u500b\u5340\u57df\u7684\u6392\u540d\uff0c\u53e6\u5916\uff0c\u6839\u64da\u4f60\u7684\u670d\u52d9\u7a2e\u985e\uff0c\u4f60\u4e5f\u53ef\u4ee5\u9078\u64c7\u662f\u5426\u8981\u96b1\u85cf\u5730\u5740\uff0c\u6216\u662f\u4f7f\u7528\u300c\u670d\u52d9\u7bc4\u570d\u300d\u9078\u9805\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-36954 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2.%E5%95%86%E5%AE%B6%E6%8F%8F%E8%BF%B0-573x300.png\" alt=\"\u78ba\u8a8d\u586b\u5bebGoogle\u6211\u7684\u5546\u5bb6\u63cf\u8ff0\" width=\"557\" height=\"292\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2.%E5%95%86%E5%AE%B6%E6%8F%8F%E8%BF%B0-573x300.png 573w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2.%E5%95%86%E5%AE%B6%E6%8F%8F%E8%BF%B0-1000x523.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2.%E5%95%86%E5%AE%B6%E6%8F%8F%E8%BF%B0-768x402.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2.%E5%95%86%E5%AE%B6%E6%8F%8F%E8%BF%B0.png 1405w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: var(--ast-global-color-3); font-size: 1rem; text-align: center;\">\u5716\u70ba\u65b0\u589e\u5546\u5bb6\u63cf\u8ff0\u5167\u5bb9\u793a\u610f\u5716<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E5%AE%8C%E6%95%B4%E5%A1%AB%E5%AF%AB%E3%80%8C%E7%94%A2%E5%93%81%E6%88%96%E6%9C%8D%E5%8B%99%E4%BB%8B%E7%B4%B9%E3%80%8D\"><\/span><b>3. \u5b8c\u6574\u586b\u5beb\u300c\u7522\u54c1\u6216\u670d\u52d9\u4ecb\u7d39\u300d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6839\u64da\u4f60\u7684\u5546\u5bb6\u63d0\u4f9b\u7684\u7522\u54c1\u670d\u52d9\uff0c\u4f60\u53ef\u4ee5\u9078\u64c7\u586b\u5beb\u76f8\u5c0d\u61c9\u7684\u5340\u584a\u5167\u5bb9\uff0c\u5982\u679c\u8981\u65b0\u589e\u7522\u54c1\uff0c\u5c31\u9ede\u64ca\u300c\u7de8\u8f2f\u7522\u54c1\u300d\uff0c\u7136\u5f8c\u4e0a\u50b3\u7167\u7247\uff0c\u9078\u64c7\u9069\u7576\u5206\u985e\u4e26\u586b\u5beb\u7522\u54c1\u540d\u7a31\uff0c\u8a18\u5f97\u4f7f\u7528\u6d88\u8cbb\u8005\u6703\u641c\u5c0b\u7684\u5b57\u8a5e\uff0c\u5728 Google \u4e0a\u641c\u5c0b\u4f60\u7684\u7522\u54c1\u6642\u624d\u6709\u6a5f\u6703\u66dd\u5149\uff1b\u5982\u679c\u8981\u65b0\u589e\u670d\u52d9\uff0c\u5c31\u9ede\u64ca\u300c\u7de8\u8f2f\u670d\u52d9\u300d\uff0c\u9078\u64c7\u5b8c\u5c0d\u61c9\u5206\u985e\u5f8c\u518d\u586b\u5beb\u76f8\u5c0d\u61c9\u7684\u670d\u52d9\u5167\u5bb9<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">?Tips\uff1a\u8a18\u5f97\u4f7f\u7528\u6d88\u8cbb\u8005\u6703\u641c\u5c0b\u7684\u95dc\u9375\u5b57\u8a5e\uff0c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u53ef\u53c3\u8003<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/long-tail-keywords\/\"><span style=\"font-weight: 400;\">SEO\u5fc5\u5b78\u7b56\u7565\u300c\u9577\u5c3e\u95dc\u9375\u5b57\u300d\uff0c\u8b93\u4f60\u9396\u5b9a\u52d5\u6a5f\u660e\u78ba\u7684\u641c\u5c0b\u8a2a\u5ba2<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-36956 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%B0%E5%A2%9E%E7%94%A2%E5%93%81-372x300.png\" alt=\"Google\u6211\u7684\u5546\u5bb6\u65b0\u589e\u7522\u54c1\u5167\u5bb9\" width=\"372\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%B0%E5%A2%9E%E7%94%A2%E5%93%81-372x300.png 372w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%B0%E5%A2%9E%E7%94%A2%E5%93%81-768x619.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%B0%E5%A2%9E%E7%94%A2%E5%93%81.png 849w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u70ba\u65b0\u589e\u7522\u54c1\u5167\u5bb9\u793a\u610f\u5716<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%E4%B8%8A%E5%82%B3%E9%AB%98%E8%B3%AA%E9%87%8F%E7%9A%84%E3%80%8C%E5%95%86%E5%AE%B6%E7%9B%B8%E7%89%87%E3%80%8D\"><\/span><b>4. \u4e0a\u50b3\u9ad8\u8cea\u91cf\u7684\u300c\u5546\u5bb6\u76f8\u7247\u300d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u300c\u65b0\u589e\u76f8\u7247\u300d\u6a19\u7c64\u5167\u6709\u300c\u76f8\u7247\u300d\u3001\u300c\u6a19\u8a8c\u300d\u548c\u300c\u5c01\u9762\u7167\u7247\u300d\u9078\u9805\uff0c\u5982\u679c\u4f60\u9084\u6c92\u512a\u5316\u9019\u4e9b\u5340\u584a\uff0c\u4f60\u53ef\u4ee5\u5148\u7de8\u8f2f\u5546\u5bb6\u7684\u6a19\u8a8c\uff0c\u5275\u5efa\u4e00\u500b 250 x 250 \u50cf\u7d20\u5927\u5c0f\u7684\u5716\u50cf\u4e26\u4e0a\u50b3\u81f3GMB\uff0c\u63a5\u8457\u70ba\u5c01\u9762\u7167\u7247\u9078\u64c7\u4e00\u5f35\u7167\u7247\uff0c\u5b8c\u6210\u5f8c\uff0c\u8acb\u4e0a\u50b3\u5546\u5bb6\u7684\u76f8\u95dc\u7167\u7247\uff0c\u4ee5\u4e0b\u662f<\/span><a href=\"https:\/\/support.google.com\/business\/answer\/6123536?hl=zh-Hant\"><span style=\"font-weight: 400;\">Google\u8aaa\u660e\u4e2d\u5fc3<\/span><\/a><span style=\"font-weight: 400;\">\u5efa\u8b70\uff0c\u81f3\u5c11\u8981\u4e0a\u50b3\u7684\u76f8\u7247\u6578\u91cf\u8207\u7a2e\u985e\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>3 \u5f35\u5916\u89c0\u7167\u7247<\/b><span style=\"font-weight: 400;\">\uff0c\u5e6b\u52a9\u6d88\u8cbb\u8005\u8b58\u5225\u4f60\u7684\u5546\u5bb6\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>3 \u5f35\u5ba4\u5167\u7167\u7247<\/b><span style=\"font-weight: 400;\">\uff0c\u5411\u6d88\u8cbb\u8005\u5c55\u793a\u5546\u5bb6\u5ba4\u5167\u74b0\u5883\u53ca\u5167\u90e8\u7684\u611f\u89ba\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>3 \u5f35\u7522\u54c1\/\u670d\u52d9\u7167\u7247<\/b><span style=\"font-weight: 400;\">\uff0c\u5c55\u793a\u4f60\u92b7\u552e\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u5e6b\u52a9\u6d88\u8cbb\u8005\u5feb\u901f\u4e86\u89e3\u696d\u52d9\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>3 \u5f35\u5718\u968a\u76f8\u7247<\/b><span style=\"font-weight: 400;\">\uff0c\u53ef\u4ee5\u5c55\u793a\u5546\u5bb6\u7684\u4eba\u60c5\u5473\u53ca\u7368\u7279\u500b\u6027\uff0c\u5e6b\u52a9\u6d88\u8cbb\u8005\u611f\u53d7\u6c1b\u570d\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">?Tips\uff1aGoogle \u6f14\u7b97\u6cd5\u504f\u597d\u5373\u6642\u7684\u5167\u5bb9\uff0c\u5b9a\u671f\u66f4\u65b0\u4e14\u767c\u4f48\u76f8\u7247\u6709\u52a9\u65bc\u6392\u540d\uff0c\u4e5f\u80fd\u4f5c\u70ba\u5373\u6642\u7684\u66dd\u5149\u7ba1\u9053\u3001\u8b93\u5ba2\u6236\u770b\u5230\u6700\u65b0\u7684\u7167\u7247\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-medium wp-image-36960 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%95%86%E5%AE%B6%E7%85%A7%E7%89%87-413x300.png\" alt=\"Google\u6211\u7684\u5546\u5bb6\u65b0\u589e\u7167\u7247\" width=\"413\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%95%86%E5%AE%B6%E7%85%A7%E7%89%87-413x300.png 413w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%95%86%E5%AE%B6%E7%85%A7%E7%89%87-1000x726.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%95%86%E5%AE%B6%E7%85%A7%E7%89%87-768x558.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%95%86%E5%AE%B6%E7%85%A7%E7%89%87.png 1051w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u70ba\u65b0\u589e\u5546\u5bb6\u76f8\u7247\u793a\u610f\u5716<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%E9%81%8B%E7%94%A8%E3%80%8C%E5%B1%AC%E6%80%A7%E5%8A%9F%E8%83%BD%E3%80%8D%E7%AA%81%E9%A1%AF%E5%95%86%E5%AE%B6%E7%89%B9%E8%89%B2\"><\/span><b>5. \u904b\u7528\u300c\u5c6c\u6027\u529f\u80fd\u300d\u7a81\u986f\u5546\u5bb6\u7279\u8272<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u7de8\u8f2f\u5546\u5bb6\u8cc7\u8a0a\u5167\u6709\u300c\u66f4\u591a\u300d\u7684\u9078\u9805\uff0c\u5728\u9019\u500b\u6b04\u4f4d\u53ef\u4ee5\u6a19\u8a18\u66f4\u591a\u5546\u5bb6\u7684\u5c6c\u6027\uff0c\u5305\u542b\u696d\u52d9\u7279\u8272\u3001\u4fbf\u5229\u8a2d\u65bd\u53ca\u5176\u4ed6\u7279\u8272\u7b49\uff0c\u6bd4\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5546\u5bb6\u662f\u5426\u7531\u5973\u6027\u696d\u4e3b\u6240\u6709\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5546\u5bb6\u662f\u5426\u5c0d LGBTQ+ \u53cb\u597d\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5546\u5bb6\u662f\u5426\u63d0\u4f9b\u7121\u6027\u5225\u7684\u6d17\u624b\u9593\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u589e\u52a0\u9019\u4e9b\u8a0a\u606f\u53ef\u4ee5\u5e6b\u52a9\u6d88\u8cbb\u8005\u66f4\u9032\u4e00\u6b65\u4e86\u89e3\u4f60\u7684\u5546\u5bb6\uff0c\u4e5f\u6709\u6a5f\u6703\u51fa\u73fe\u5728 Google \u641c\u5c0b\u7d50\u679c\u7576\u4e2d\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36958 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E7%89%B9%E6%AE%8A%E5%B1%AC%E6%80%A7%E5%8A%9F%E8%83%BD-600x201.jpeg\" alt=\"Google\u6211\u7684\u5546\u5bb6\u65b0\u589e\u5c6c\u6027\" width=\"600\" height=\"201\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E7%89%B9%E6%AE%8A%E5%B1%AC%E6%80%A7%E5%8A%9F%E8%83%BD-600x201.jpeg 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E7%89%B9%E6%AE%8A%E5%B1%AC%E6%80%A7%E5%8A%9F%E8%83%BD-768x258.jpeg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E7%89%B9%E6%AE%8A%E5%B1%AC%E6%80%A7%E5%8A%9F%E8%83%BD.jpeg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u70ba\u5ba2\u5c64\u5c6c\u6027\u793a\u610f\u5716<\/span><\/p>\n<p><span style=\"font-weight: 400;\">?Tips\uff1a\u589e\u52a0\u5c6c\u6027\u53ef\u4ee5\u8b93\u4f60\u7684\u5546\u5bb6\u5728\u672c\u5730\u641c\u5c0b\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u96d6\u7136\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\u5546\u5bb6\u7121\u6cd5\u63a7\u5236\u6bcf\u500b\u5c6c\u6027\uff0c\u4f46\u4f60\u9084\u662f\u53ef\u4ee5\u900f\u904e GMB \u4f86\u7ba1\u7406\u5c6c\u6027\u503c\uff0c\u8a73\u7d30\u64cd\u4f5c\u6307\u5357\u53ef\u53c3\u8003<\/span><a href=\"https:\/\/daltonluka.com\/blog\/google-my-business-attributes\"><span style=\"font-weight: 400;\">Google My Business Attributes (2023 Guide &amp; Examples)<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_%E4%BD%BF%E7%94%A8%E3%80%8C%E7%99%BC%E4%BD%88%E5%8B%95%E6%85%8B%E3%80%8D%E5%8A%9F%E8%83%BD%E4%BF%9D%E6%8C%81%E6%B4%BB%E8%BA%8D%E5%BA%A6\"><\/span><b>6. \u4f7f\u7528\u300c\u767c\u4f48\u52d5\u614b\u300d\u529f\u80fd\u4fdd\u6301\u6d3b\u8e8d\u5ea6<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u7684\u5546\u5bb6\u6709\u4efb\u4f55\u6d3b\u52d5\u6216\u60f3\u5206\u4eab\u7684\u8a0a\u606f\uff0c\u53ef\u4ee5\u4f7f\u7528\u300c\u767c\u4f48\u52d5\u614b\u300d\u529f\u80fd\uff0c\u4f5c\u70ba\u8207\u6d88\u8cbb\u8005\u6e9d\u901a\u7684\u7ba1\u9053\uff0c\u76ee\u524d\u6709\u4e09\u500b\u516c\u7248\u8cbc\u6587\u4e3b\u984c\u53ef\u4f9b\u9078\u64c7\uff0c\u5206\u5225\u662f\u300c\u65b0\u589e\u6700\u65b0\u52d5\u614b\u300d\u3001\u300c\u65b0\u589e\u512a\u60e0\u300d\u3001\u300c\u65b0\u589e\u6d3b\u52d5\u300d\uff0c\u60a8\u53ef\u4ee5\u4f9d\u7167\u516c\u53f8\u7684\u884c\u92b7\u65b9\u5411\u898f\u5283\u5167\u5bb9\uff0c\u5f8c\u53f0\u9084\u63d0\u4f9b\u8cbc\u6587\u6578\u64da\u5206\u6790\u529f\u80fd\uff0c\u8b93\u60a8\u4e86\u89e3\u6f5b\u5728\u6d88\u8cbb\u8005\u559c\u6b61\u54ea\u4e9b\u4e3b\u984c\uff0c\u672a\u4f86\u53ef\u4ee5\u591a\u898f\u5283\u4e00\u4e9b\u6d88\u8cbb\u8005\u611f\u8208\u8da3\u7684\u5167\u5bb9\u3002\u4e4b\u524d\u5728 Google \u6211\u7684\u5546\u5bb6\u4e0a\u767c\u4f48\u7684\u8cbc\u6587\u53ea\u80fd\u6301\u7e8c\u4e03\u5929\uff0c\u73fe\u5728\u5df2\u4e0d\u518d\u6709\u6642\u9593\u9650\u5236\uff0c\u4f46\u8acb\u52d9\u5fc5\u63d0\u4f9b\u6d3b\u52d5\u7684\u5177\u9ad4\u65e5\u671f\u548c\u6642\u9593\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-36964 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%B0%E5%A2%9E%E6%9C%80%E6%96%B0%E5%8B%95%E6%85%8B-317x300.png\" alt=\"Google\u6211\u7684\u5546\u5bb6\u65b0\u589e\u6700\u65b0\u52d5\u614b\" width=\"317\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%B0%E5%A2%9E%E6%9C%80%E6%96%B0%E5%8B%95%E6%85%8B-317x300.png 317w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%B0%E5%A2%9E%E6%9C%80%E6%96%B0%E5%8B%95%E6%85%8B.png 546w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u70ba\u767c\u4f48\u52d5\u614b\u793a\u610f\u5716<\/span><\/p>\n<p><span style=\"font-weight: 400;\">?Tips\uff1a\u96d6\u7136\u516c\u7248\u8cbc\u6587\u4e0a\u7684\u65b0\u589e\u6309\u9215\u70ba\u9078\u7528\uff0c\u4f46\u4ecd\u5efa\u8b70\u8cbc\u6587\u76e1\u53ef\u80fd\u9644\u4e0a CTA \u6309\u9215\uff0c\u5f15\u5c0e\u9867\u5ba2\u5b8c\u6210\u8f49\u63db\uff0c\u82e5\u60f3\u6df1\u5165\u66b8\u89e3\u8cbc\u6587\u5c0d\u6f5b\u5728\u6d88\u8cbb\u8005\u7522\u751f\u7684\u6210\u6548\uff0c\u8cbc\u6587\u9023\u7d50\u4e5f\u53ef\u4ee5\u4f7f\u7528<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/\"><span style=\"font-weight: 400;\">UTM<\/span><\/a><span style=\"font-weight: 400;\">\u9032\u884c\u8ffd\u8e64\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_%E5%8D%B3%E6%99%82%E5%9B%9E%E8%A6%86%E3%80%8C%E5%AE%A2%E6%88%B6%E8%A9%95%E8%AB%96%E3%80%8D\"><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>7. \u5373\u6642\u56de\u8986\u300c\u5ba2\u6236\u8a55\u8ad6\u300d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8a55\u8ad6\u662f Google \u6c7a\u5b9a\u672c\u5730\u641c\u5c0b\u6392\u540d\u7684\u5176\u4e2d\u4e00\u9805\u8981\u7d20\uff0c\u82e5\u8981\u7372\u5f97\u826f\u597d\u7684\u6392\u540d\u8a0a\u865f\uff0c\u5efa\u8b70\u5373\u6642\u56de\u8986\u5ba2\u6236\u8a55\u8ad6\u4e26\u5efa\u7acb\u826f\u597d\u7684\u4e92\u52d5\uff0c\u9019\u4e0d\u53ea\u662f\u70ba\u4e86\u512a\u5316 Google \u6392\u540d\u8a0a\u865f\uff0c\u5927\u90e8\u5206\u7684\u5ba2\u6236\u4e5f\u5e0c\u671b\u4f60\u5c0d\u4ed6\u5011\u7684\u8a55\u8ad6\u505a\u51fa\u56de\u61c9\uff0c\u4e86\u89e3\u66f4\u591a<\/span><a href=\"https:\/\/support.google.com\/business\/answer\/3474122?hl=zh-Hant&amp;ref_topic=6109351\"><span style=\"font-weight: 400;\">\u53d6\u5f97\u8a55\u8ad6<\/span><\/a><span style=\"font-weight: 400;\">\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u73fe\u5be6\u4e2d\u4e26\u975e\u6bcf\u689d\u8a55\u8ad6\u90fd\u6703\u662f\u4e94\u661f\u597d\u8a55\uff0c\u8ca0\u9762\u8a55\u8ad6\u6709\u6642\u662f\u4e00\u4ef6\u597d\u4e8b\uff0c\u8b93\u5546\u5bb6\u6709\u6a5f\u6703\u8abf\u6574\u7522\u54c1\u670d\u52d9\u3001\u518d\u6b21\u8207\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\uff0c\u5728\u56de\u8986\u8ca0\u9762\u8a55\u8ad6\u6642\u8a18\u5f97\u4e00\u5b9a\u8981\u63d0\u4f9b\u89e3\u6c7a\u65b9\u6848\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">?Tips\uff1a\u56de\u8986\u8a55\u8ad6\u904e\u7a0b\uff0c\u5efa\u8b70\u7b56\u7565\u6027\u5730\u653e\u7f6e\u95dc\u9375\u5b57\u548c\u884c\u52d5\u547c\u7c72\uff0c<\/span><span style=\"font-weight: 400;\">\u6bd4\u5982\u6211\u662f\u53f0\u83dc\u9910\u5ef3\u7684\u8001\u95c6\uff1a<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201c\u8b1d\u8b1d\u60a8\u7684\u8a55\u8ad6\uff0c\u6211\u5011\u6bcf\u500b\u6708\u6703\u6709\u9650\u5b9a\u512a\u60e0\u8207\u5404\u5f0f\u65b0\u9bae\u53f0\u83dc\u6599\u7406\u63d0\u4f9b\u9078\u64c7\uff0c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5982\u679c\u6709\u6a5f\u6703\u518d\u4f86\u53f0\u5317\u7684\u8a71\uff0c\u6b61\u8fce\u518d\u5ea6\u5149\u81e8\u6211\u5011\u7684\u53f0\u83dc\u9910\u5ef3\uff01\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90%EF%BC%9AGoogle%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E5%84%AA%E5%8C%96%E5%BE%8C%EF%BC%8C%E4%B8%8B%E4%B8%80%E6%AD%A5%E8%A6%81%E5%81%9A%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><b><br \/>\n\u7e3d\u7d50\uff1aGoogle\u6211\u7684\u5546\u5bb6\u512a\u5316\u5f8c\uff0c\u4e0b\u4e00\u6b65\u8981\u505a\u4ec0\u9ebc\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u4f60\u5df2\u7d93\u512a\u5316\u4e86 Google \u6211\u7684\u5546\u5bb6\u8cc7\u6599\uff0c\u63a5\u4e0b\u4f86\u7684\u5de5\u4f5c\u5c31\u662f\u6301\u7e8c\u7d93\u71df\uff1a<\/span><\/p>\n<ul>\n<li><b>\u5b9a\u671f\u6aa2\u67e5 Google \u6211\u7684\u5546\u5bb6\u8cc7\u6599\uff0c\u4ee5\u78ba\u4fdd\u8cc7\u8a0a\u662f\u6e96\u78ba\u7684<br \/>\n<\/b><span style=\"color: var(--ast-global-color-3); font-size: 1rem;\">\u7531\u65bc\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u5c0d\u4f60\u7684\u5546\u5bb6\u63d0\u51fa\u4fee\u6539\u5efa\u8b70\uff0c\u6240\u4ee5\u5efa\u8b70\u5b9a\u671f\u6aa2\u67e5\u4f60\u7684Google\u6211\u7684\u5546\u5bb6\u8cc7\u6599\uff0c\u78ba\u4fdd\u8cc7\u8a0a\u7684\u6b63\u78ba\u6027\u3002<br \/>\n<\/span><span style=\"color: var(--ast-global-color-3); font-size: 1rem;\">\uff08\u983b\u7387\uff1a\u6bcf\u6708\uff09<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5b9a\u671f\u66f4\u65b0\u3001\u767c\u4f48\u52d5\u614b\u8cbc\u6587\u548c\u7167\u7247<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u4fdd\u6301\u5546\u5bb6\u8cc7\u6599\u7684\u6d3b\u8e8d\u5ea6\uff0c\u53ef\u4ee5\u8b93 Google \u77e5\u9053\u4f60\u7684\u5546\u5bb6\u4ecd\u7136\u6301\u7e8c\u7d93\u71df\uff0c\u5f9e\u800c\u5e6b\u52a9\u5546\u5bb6\u5728\u641c\u7d22\u7d50\u679c\u4e2d\u7372\u5f97\u66f4\u4f73\u7684\u6392\u540d\uff0c\u9664\u4e86\u7531\u5546\u5bb6\u6301\u7e8c\u767c\u4f48\u7167\u7247\u548c\u66f4\u65b0\uff0c\u4e5f\u53ef\u4ee5\u9f13\u52f5\u5ba2\u6236\u767c\u8868\u8a55\u8ad6\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\uff08\u983b\u7387\uff1a\u6bcf\u5169\u9031\u4e00\u6b21\u6216\u6bcf\u6708\u4e00\u6b21\uff0c\u4f9d\u4f60\u7684\u696d\u52d9\u60c5\u6cc1\u800c\u5b9a\uff09<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7e3d\u7d50\u800c\u8a00\uff0cGoogle \u6211\u7684\u5546\u5bb6\u662f\u4e00\u500b\u975e\u5e38\u6709\u7528\u7684\u7cfb\u7d71\uff0c\u53ef\u4ee5\u5e6b\u52a9\u4f60\u589e\u52a0\u5546\u5bb6\u7684\u66dd\u5149\u7387\u548c\u641c\u5c0b\u6392\u540d\uff0c\u5982\u679c\u9084\u6c92\u6709\u4f7f\u7528 Google My Business\uff0c\u73fe\u5728\u5c31\u8a3b\u518a\u4e00\u500b\u5e33\u6236\uff0c\u958b\u59cb\u512a\u5316\u4f60\u7684\u5546\u5bb6\u5427\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u5982\u6709\u4efb\u4f55 SEO \u81ea\u7136\u6d41\u91cf\u589e\u9577\u7684\u554f\u984c\uff0c\u6216\u60f3\u4e86\u89e3\u66f4\u591a\u95dc\u65bc awoo SEO \u670d\u52d9\u5167\u5bb9\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u8207\u60a8\u806f\u7e6b\u3002<\/a><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-36801 \" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%81%AF%E7%B5%A1%E6%88%91%E5%80%91v1-min.png\" alt=\"\" width=\"221\" height=\"63\" \/><\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/web-page-not-showing-google\/\">\u5982\u4f55\u8b93 google \u641c\u5c0b\u5230\u6211\u7684\u7db2\u9801\uff1f2 \u6b65\u9a5f\u627e\u5230\u539f\u56e0\uff0c\u5c0d\u75c7\u4e0b\u85e5\u624d\u6709\u7528\uff01<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2023-e-commerce-marketing-trends\/\">2023 \u96fb\u5546\u884c\u92b7\uff16\u5927\u8da8\u52e2\u8207\u61c9\u5c0d\u7b56\u7565<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u9ebc\u662f Google \u6211\u7684\u5546\u5bb6\uff1f\u5546\u5bb6\u80fd\u505a\u4ec0\u9ebc\uff1f Google My Business (GMB) \u73fe\u7a31\u70ba\u300c G [&hellip;]<\/p>\n","protected":false},"author":95,"featured_media":37002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[62,125,131,398],"class_list":["post-36945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-guide","tag-brand-marketing","tag-125","tag-seo","tag-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u597d\u8a55\u5982\u6f6e\uff01Google\u6211\u7684\u5546\u5bb6\u512a\u5316\u7c21\u55ae7\u6b65\u9a5f\uff0c\u5f9e\u7533\u8acb\u5230\u7d93\u71df\u8f15\u9b06\u641e\u5b9a - awoo<\/title>\n<meta name=\"description\" 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