{"id":37315,"date":"2023-03-28T10:50:43","date_gmt":"2023-03-28T02:50:43","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=37315"},"modified":"2024-09-18T12:03:16","modified_gmt":"2024-09-18T04:03:16","slug":"mothers-day-digital-ads-strategy","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/mothers-day-digital-ads-strategy\/","title":{"rendered":"2024\u6bcd\u6a94\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6559\u6230\u5247\uff0d \u5982\u4f55\u900f\u904e\u5ee3\u544a\u5c07\u6a94\u671f\u6536\u76ca\u6700\u5927\u5316\uff1f"},"content":{"rendered":"<p>\u81ea Q2 \u7684\u6bcd\u89aa\u7bc0\u6a94\u671f\u958b\u59cb\u5982\u540c\u5439\u97ff\u4e86\u4e00\u5e74\u884c\u92b7\u6a94\u671f\u7684\u54e8\u97f3\uff0c\u9664\u4e86\u570b\u5b9a\u5047\u7684\u4e09\u7bc0\u5916\uff0c\u9084\u6709\u7236\u89aa\u7bc0\u3001\u96d9 11 \u96d912 \u7b49\u96fb\u5546\u8cfc\u7269\u7bc0\uff0c\u4ee3\u8868\u884c\u92b7\u4eba\u5011\u9808\u63d0\u524d\u505a\u597d\u8457\u6a94\u671f\u3001\u9810\u7b97\u7b49\u898f\u5283\u7684\u91cd\u8981\u6642\u523b\u3002\u91dd\u5c0d\u5373\u5c07\u5230\u4f86\u7684\u6bcd\u89aa\u7bc0\u6a94\u671f\uff0c\u8a72\u5982\u4f55\u900f\u904e Google \u5ee3\u544a &amp; Meta \u5ee3\u544a\u6295\u653e\u5c07\u6536\u76ca\u6700\u5927\u5316\uff1f\u7121\u8ad6\u60a8\u662f\u5ee3\u544a\u4ee3\u64cd\u516c\u53f8\u7684\u6295\u624b\uff0c\u9084\u662f\u54c1\u724c\u7aef\u81ea\u884c\u7ba1\u7406\u7684\u5ee3\u544a\u4e3b\uff0c\u672c\u7bc7\u6587\u7ae0\u5c07\u6703\u7528\u7c21\u55ae\u7684\u6d41\u7a0b\u898f\u5283\u884c\u92b7\u7b56\u7565\uff0c\u6709\u52a9\u65bc\u5438\u5f15\u66f4\u591a\u7684\u6d88\u8cbb\u8005\u8207\u589e\u52a0\u92b7\u91cf\uff01<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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400;\">\u5ba3\u50b3\u6a94\u671f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5ba3\u50b3\u671f\u4e0d\u8a72\u770b\u9ec3\u66c6\uff0c\u800c\u662f\u770b\u6578\u64da\uff01\u5f9e Google \u641c\u5c0b\u8da8\u52e2\uff08Google Trends\uff09\u5716\u8868\u5206\u6790\uff0c\u53ef\u5224\u65b7\u4e00\u500b\u7bc0\u65e5\u5f9e\u4f55\u6642\u958b\u59cb\u919e\u91c0\u641c\u5c0b\u71b1\u5ea6\u3001\u4f55\u6642\u6301\u7e8c\u5347\u6eab\u3001\u6700\u5f8c\u65bc\u5e7e\u5929\u5f8c\u51b7\u537b\u3002<\/p>\n<p>\u4ee5\u4e0b\u5716 2024 \u5e74\u300c\u6bcd\u89aa\u7bc0\u300d\u95dc\u9375\u5b57\u8da8\u52e2\u4f86\u770b\uff0c\u5e02\u5834\u641c\u91cf\u81ea 3 \u6708\u6700\u5f8c\u4e00\u9031\u958b\u59cb\u660e\u986f\u63d0\u5347\u3001\u76f4\u81f3 4 \u6708\u8d77\u66f4\u6025\u901f\u98c6\u5347\uff0c\u6545\u53ef\u77e5\u81f3\u5c11\u65bc\u6700\u665a 4 \u6708\u4e2d\u5c31\u8981\u958b\u59cb\u5ee3\u544a\u6295\u653e\u5426\u5247\u53ef\u80fd\u4f86\u4e0d\u53ca\u8d95\u4e0a\u5e02\u5834\u71b1\u5ea6\uff0c\u82e5\u9810\u7b97\u8a31\u53ef\u6216\u9810\u8cfc\u6027\u8cea\u7684\u7522\u54c1\u5efa\u8b70\u80fd\u518d\u63d0\u524d\u4e00\u81f3 4 \u6708\u521d\u6703\u662f\u6700\u4f73\u7684\u505a\u6cd5\u3002<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-42476\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%AF%8D%E8%A6%AA%E7%AF%802024_01-1000x328.png\" alt=\"\" width=\"1000\" height=\"328\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%AF%8D%E8%A6%AA%E7%AF%802024_01-1000x328.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%AF%8D%E8%A6%AA%E7%AF%802024_01-600x197.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%AF%8D%E8%A6%AA%E7%AF%802024_01-768x252.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%AF%8D%E8%A6%AA%E7%AF%802024_01.png 1148w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\uff082024 Google \u8da8\u52e2\u6bcd\u89aa\u7bc0\u95dc\u9375\u5b57\u71b1\u5ea6\u8b8a\u5316\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F\"><\/span><span style=\"font-weight: 400;\">\u5ee3\u544a\u683c\u5f0f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0b\u7c21\u55ae\u4ecb\u7d39\u5e7e\u500b\u96fb\u5546\u884c\u92b7\u5e38\u7528\u7684 Google \u5ee3\u544a \u8207 Meta \u5ee3\u544a\u683c\u5f0f\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"%E8%BD%89%E6%8F%9B%E5%9E%8B%E5%BB%A3%E5%91%8A\"><\/span><strong>\u8f49\u63db\u578b\u5ee3\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google \u5ee3\u544a<br \/>\n\u641c\u5c0b\u95dc\u9375\u5b57\u5ee3\u544a (Search)\uff1a\u7576\u4f7f\u7528\u8005\u8f49\u63db\u610f\u9858\u6700\u5f37\u70c8\u3001\u9032\u884c\u4e3b\u52d5\u641c\u5c0b\u6642\u80fd\u7cbe\u6e96\u89f8\u53ca\u3002<br \/>\n\u6700\u9ad8\u6210\u6548\u5ee3\u544a (Pmax)\uff1a\u7d9c\u5408 Google Ads \u591a\u7a2e\u5ee3\u544a\u7248\u9762\u3001\u63d0\u4f9b\u591a\u6a23\u5ee3\u544a\u520a\u767b\u65b9\u5f0f\uff0c\u4e26\u80fd\u5c07\u55ae\u4e00\u4f7f\u7528\u8005\u65bc\u4e0d\u540c\u7248\u4f4d\u4e4b\u4e92\u52d5\u4fe1\u865f\u5b8c\u6574\u8490\u96c6\u81ea\u52d5\u9032\u884c\u5b78\u7fd2\u512a\u5316\uff0c\u70ba\u76ee\u524d\u96fb\u5546\u8f49\u63db\u578b\u5ee3\u544a\u9996\u9078\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Meta \u5ee3\u544a\uff08Facebook \u5ee3\u544a\uff09<br \/>\n\u9ad8\u6548\u901f\u6210+\u8cfc\u7269\u884c\u92b7\u6d3b\u52d5\uff1aAdvantage+ Shopping Campaign ( ASC )\uff1a\u5c0e\u5165 Meta Ads \u81ea\u5bb6\u7684\u6a5f\u5668\u5b78\u7fd2\uff0c\u4ee5\u66f4\u9ad8\u6548\u7387\u7684\u65b9\u5f0f\uff0c\u89f8\u53ca\u6709\u50f9\u503c\u7684\u53d7\u773e\u3002ASC \u7684\u8a2d\u8a08\u76ee\u6a19\uff0c\u5df2\u9010\u6f38\u6210\u70ba\u5404\u5927\u54c1\u724c\u5728\u5927\u6a94\u671f\uff0c\u8ffd\u6c42\u9ad8 ROAS \u8868\u73fe\u7684\u89e3\u6c7a\u65b9\u6848\u4e4b\u4e00\u3002\u642d\u914d\u6bcd\u89aa\u7bc0\u6a94\u671f\u7684\u512a\u60e0\u8207\u826f\u597d\u7d20\u6750\u7684\u904b\u7528\uff0c\u5fc5\u5b9a\u80fd\u70ba\u54c1\u724c\u5e36\u5165\u76f8\u5c0d\u53ef\u89c0\u7684\u71df\u6536\u3002<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"%E5%B0%8E%E6%B5%81%E5%9E%8B%E5%BB%A3%E5%91%8A\"><\/span><strong>\u5c0e\u6d41\u578b\u5ee3\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google \u5ee3\u544a<br \/>\n\u591a\u5a92\u9ad4\u5ee3\u544a (GDN)\uff1a\u900f\u904e\u9396\u5b9a\u4f7f\u7528\u8005\u8208\u8da3\/\u518d\u884c\u92b7\/\u6307\u5b9a\u520a\u767b\u4f4d\u7f6e\u7b49\u65b9\u5f0f\uff0c\u4e3b\u52d5\u7528\u300c\u5716\u7247+\u6587\u5b57+\u5f71\u7247\u300d\u63a5\u89f8\uff0c\u4ee5\u5927\u91cf\u66dd\u5149\u64f4\u6563\u512a\u60e0\u6d3b\u52d5\u8a0a\u606f\u70ba\u8ce3\u9ede\u3002<br \/>\n\u8f49\u63db\u578b\u5f71\u7247\u5ee3\u544a\uff1a\u900f\u904e YouTube \u5ee3\u544a\u9054\u6210\u8f49\u63db\uff0c\u518d\u53ef\u53c3\u95b1 Google \u5b98\u65b9\u6587\u4ef6\u7684\u8a73\u7d30\u8aaa\u660e\uff0d\u6700\u4f73\u5316\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\uff0c\u722d\u53d6\u66f4\u591a\u8f49\u63db\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Meta \u5ee3\u544a\uff08Facebook \u5ee3\u544a\uff09<br \/>\n\u6d41\u91cf\u5ee3\u544a\uff08Traffic\uff09\uff1a\u6d41\u91cf\u5ee3\u544a\u53ef\u4ee5\u5411\u6700\u6709\u53ef\u80fd\u9ede\u64ca\u5ee3\u544a\u7684\u7528\u6236\u986f\u793a\u5ee3\u544a\uff0c\u4e26\u5c07\u4ed6\u5011\u5c0e\u5411\u54c1\u724c\u9078\u64c7\u7684\u76ee\u7684\u5730\u5230\u9054\u9801\u3002\u4e00\u822c\u5728\u91cd\u8981\u6a94\u671f\u6642\uff0c\u5982\u679c\u8981\u7372\u53d6\u76f8\u5c0d\u9ad8\u54c1\u8cea\u7684\u6d41\u91cf\uff0c\u53ef\u8003\u616e\u5728\u8a2d\u5b9a\u4e0a\u9078\u64c7\u300c\u6700\u9ad8\u9023\u7d50\u9801\u9762\u700f\u89bd\u6b21\u6578\u300d\u6703\u6bd4\u300c\u6700\u9ad8\u9023\u64ca\u9ede\u64ca\u6b21\u6578\u300d\u5e36\u5165\u66f4\u597d\u7684\u8868\u73fe\u3002<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ef\u5148\u7559\u610f\u7684\u8981\u9ede\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u8f49\u63db\u578b\u5ee3\u544a\u5c0d\u65bc\u8f49\u63db\u63d0\u5347\u6709\u6700\u76f4\u63a5\u7684\u5e6b\u52a9\uff0c\u82e5\u65bc\u9810\u7b97\u6709\u9650\u7684\u60c5\u6cc1\u4e0b\u52d9\u5fc5\u5148\u78ba\u4fdd\u8f49\u63db\u578b\u5ee3\u544a\u4e4b\u9810\u7b97\u662f\u5426\u5145\u88d5\uff0c\u65b9\u80fd\u65bc\u6a94\u671f\u671f\u9593\u722d\u53d6\u6700\u5927\u6536\u76ca\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5c0e\u6d41\u578b\u5ee3\u544a\u626e\u6f14\u7684\u662f\u300c\u767c\u50b3\u55ae\u300d\u7684\u89d2\u8272\u7528\u610f\u5728\u65bc\u66dd\u5149\u54c1\u724c\u8207\u690d\u5165\u54c1\u724c\u5370\u8c61\uff0c\u80fd\u65bc\u77ed\u6642\u9593\u9054\u5230\u5927\u91cf\u66dd\u5149\u8207\u9ede\u64ca\u3001\u4f46\u4e0d\u592a\u6703\u5b8c\u6210\u76f4\u63a5\u8f49\u63db\u3002<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%A0%90%E7%AE%97%E8%A6%8F%E5%8A%83%E8%88%87%E6%8A%95%E6%94%BE%E5%BB%BA%E8%AD%B0\"><\/span>\u9810\u7b97\u898f\u5283\u8207\u6295\u653e\u5efa\u8b70<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7576\u9810\u7b97\u5206\u914d\u5b8c\u7562\u3001\u5ee3\u544a\u5f62\u5f0f\u8ddf\u7d20\u6750\u7686\u5df2\u6e96\u5099\u59a5\u7576\uff0c\u5ee3\u544a\u5373\u53ef\u6309\u7167\u8a08\u5283\u4e0a\u7dda\u520a\u767b\uff0c\u4ee5\u4e0b\u63d0\u4f9b\u5ee3\u544a\u6295\u653e\u4e0a\u7684\u5efa\u8b70\u8207\u6ce8\u610f\u4e8b\u9805\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u65bc\u5ba3\u50b3\u524d\u671f (\u901a\u5e38\u70ba\u7bc0\u65e5\u6a94\u671f\u4e4b\u4e00\u3001\u5169\u5468\u6216\u4ee5\u4e0a\u7684\u6642\u9593) 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