{"id":40471,"date":"2023-07-26T15:43:52","date_gmt":"2023-07-26T07:43:52","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=40471"},"modified":"2023-12-28T16:41:16","modified_gmt":"2023-12-28T08:41:16","slug":"martech-asia-2023-shopline","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2023-shopline\/","title":{"rendered":"\u6253\u9020\u56de\u8cfc\u5faa\u74b0\uff01\u65b0\u5e38\u614b\u96f6\u552e\u7684\u300c\u4e00\u7ad9\u5f0f OMO \u300d\u4e09\u5927\u7b56\u7565\u3010MarTechAsia 2023 \u5c08\u984c\u5831\u5c0e\u3011"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">\u300c\u73fe\u5728\u7684 SHOPLINE \u5df2\u7d93\u4e0d\u53ea\u662f\u958b\u5e97\u5e73\u53f0\uff0c\u800c\u662f OmniChannel \u5168\u901a\u8def\u670d\u52d9\u7684\u89e3\u6c7a\u65b9\u6848\u4f9b\u61c9\u5546\uff0c\u70ba\u5ba2\u6236\u6253\u9020\u96f6\u552e\u751f\u614b\u5708\u300d\u3002SHOPLINE \u53f0\u7063\u7e3d\u7d93\u7406\u66a8\u7522\u54c1\u7e3d\u76e3\u8449\u529b\u7dad\u4ee5\u81ea\u5bb6\u516c\u53f8\u7684\u767c\u5c55\u6f14\u8b8a\uff0c\u6307\u51fa OMO \u865b\u5be6\u6574\u5408\u5df2\u7136\u6210\u70ba\u73fe\u4eca\u7684\u4e3b\u8981\u96f6\u552e\u6a21\u5f0f\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u65b0\u5e38\u614b\u4e0b\u6d88\u8cbb\u8005\u7684\u4f7f\u7528\u884c\u70ba\u5df2\u4e0d\u82e5\u4ee5\u5f80\u7c21\u55ae\uff0c\u5c31\u4ee5\u793e\u7fa4\u4f86\u8aaa\uff0c\u904e\u53bb\u5927\u773e\u6c89\u6d78\u65bc Facebook \u4e0a\uff0c\u73fe\u5728\u66f4\u6a6b\u8de8 TikTok\u3001YouTube\u3001Instagram\u3001LINE\u3001Dcard \u591a\u500b\u5e73\u53f0\uff0c\u4e0d\u50c5\u8b93\u5e97\u5bb6\u82e6\u60f1\u8a72\u5230\u54ea\u627e\u5ba2\u6236\u3001\u6295\u653e\u5ee3\u544a\u3001\u914d\u7f6e\u9810\u7b97\u7b49\u554f\u984c\uff0c\u9023\u5e36\u4e5f\u5f15\u767c\u4e86\u300c\u8a72\u5982\u4f55\u8fa8\u8b58\u6d88\u8cbb\u8005\u5728\u5404\u5e73\u53f0\u4e0d\u540c\u8eab\u5206\u300d\u3001\u300c\u96f6\u552e\u696d\u6b63\u9762\u5c0d\u5ee3\u544a\u6210\u672c\u63d0\u9ad8\u300d\u3001\u300c\u6d41\u91cf\u7834\u788e\u5316\u300d\u3001\u300c\u9867\u5ba2\u8207\u5546\u54c1\u7ba1\u7406\u4e0d\u6613\u300d\u7b49\u4e09\u5927\u6311\u6230\u3002\u8449\u529b\u7dad\u4e5f\u547c\u7c72\uff0c\u696d\u8005\u5011\u61c9\u53ca\u65e9\u63a1\u53d6\u4ee5\u4e0b\u4e09\u500b\u7b56\u7565\uff0c\u4ee5\u56e0\u61c9\u65b0\u5e38\u614b\u4e4b\u4e0b\u96f6\u552e\u6a21\u5f0f\u7684\u8f49\u63db\u3002<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div 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class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2023-shopline\/#%E6%96%B0%E5%B8%B8%E6%85%8B%E5%95%86%E6%A8%A1%EF%BC%9A%E5%96%84%E7%94%A8%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%EF%BC%8C%E6%8E%8C%E6%8F%A1%E5%8D%B3%E6%99%82%E6%95%B8%E6%93%9A\" >\u65b0\u5e38\u614b\u5546\u6a21\uff1a\u5584\u7528\u884c\u92b7\u5de5\u5177\uff0c\u638c\u63e1\u5373\u6642\u6578\u64da<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AD%96%E7%95%A5%E4%B8%80%EF%BC%9A%E5%A4%9A%E9%80%9A%E8%B7%AF%E4%BD%88%E5%B1%80%EF%BC%8C%E9%A4%8A%E5%87%BA%E8%87%AA%E5%B7%B1%E7%9A%84%E6%B5%81%E9%87%8F%E6%B1%A0\"><\/span><b>\u7b56\u7565\u4e00\uff1a\u591a\u901a\u8def\u4f48\u5c40\uff0c\u990a\u51fa\u81ea\u5df1\u7684\u6d41\u91cf\u6c60<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u300c\u8a31\u591a\u5ba2\u6236\u90fd\u6703\u7336\u8c6b\uff0c\u5230\u5e95\u8981\u505a\u96fb\u5546\u3001\u9580\u5e02\u3001\u9084\u662f\u793e\u7fa4\uff1f\u300d\u8449\u529b\u7dad\u8a8d\u70ba\uff0c\u6240\u8b02\u7684\u865b\u5be6\u6574\u5408\uff0c\u61c9\u662f\u300c\u96fb\u5546\u3001\u9580\u5e02\u3001\u793e\u7fa4\u300d\u4e09\u8005\u6574\u5408\uff0c\u5982\u4ee5 SHOPLINE \u6578\u64da\u4f86\u770b\uff0c2022 \u5e74\u300cOMO \u5168\u901a\u8def\u300d\u8ce3\u5bb6\u5c31\u589e\u52a0\u4e8643%\uff08\u76f8\u8f03 2021 \u5e74\u540c\u671f\uff09\uff0c\u5176\u4e2d\u4ee5 OMO \u5168\u901a\u8def\u53d6\u5f97\u7684\u696d\u7e3e\u5c31\u4f54\u71df\u696d\u984d\u7684 71%\uff0c\u986f\u793a\u8d8a\u4f86\u8d8a\u591a\u696d\u8005\u4ee5\u5168\u901a\u8def\u578b\u614b\u4f86\u7d93\u71df\u4e8b\u696d\uff0c\u5176\u539f\u56e0\u5f88\u7c21\u55ae\uff0c\u5c31\u662f\u5e0c\u671b\u900f\u904e\u5168\u901a\u8def\u5438\u5f15\u66f4\u591a\u6d41\u91cf\u3001\u66f4\u591a\u9867\u5ba2\uff0c\u800c\u5be6\u969b\u4e0a\u6210\u6548\u4e5f\u6c92\u8b93\u4eba\u5931\u671b\uff0c\u4e00\u500b\u6d88\u8cbb\u8005\u5728 OMO \u5168\u901a\u8def\u7684\u8cfc\u8cb7\u529b\u6bd4\u55ae\u4e00\u901a\u8def\u9084\u8981\u591a\uff13\u500d\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"451\" height=\"300\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1149-min-451x300.jpeg\" alt=\"\" class=\"wp-image-40472\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1149-min-451x300.jpeg 451w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1149-min-1000x665.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1149-min-768x511.jpeg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1149-min-1536x1022.jpeg 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1149-min-2048x1362.jpeg 2048w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">\u300c\u7c21\u55aeJAN DAN\u300d\u5c31\u662f\u63a1\u7528\u4e86\u9019\u6a23\u7684\u6a21\u5f0f\uff0c\u5728\u53bb\u5e74\u7684\u96d9 12 \u96fb\u5546\u7bc0\u4ee5 LINE \u76f4\u64ad\u5275\u4e0b\u5169\u5c0f\u6642\u5167\u885d\u7834\u767e\u842c\u696d\u7e3e\u3001\u66f4\u540c\u6642\u6709 40% \u7684 LINE \u5b98\u65b9\u5e33\u865f\u597d\u53cb\u5728\u7dda\u89c0\u770b\u7684\u7d00\u9304\uff08\u6d3b\u8e8d\u5ea6\u3001\u4e92\u52d5\u7387\u4f73\uff09\uff0c\u4f46\u6210\u529f\u4e26\u975e\u5076\u7136\uff0c\u54c1\u724c\u65e5\u5e38\u5c31\u65bc Facebook \u8207 Instagram \u4e0b\u8db3\u529f\u592b\u8207\u9867\u5ba2\u4e92\u52d5\uff0c\u990a\u51fa\u81ea\u5df1\u7684\u6d41\u91cf\u6c60\uff0c\u624d\u80fd\u65bc\u76f4\u64ad\u6642\u5438\u5f15\u89c0\u770b\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u300c\u793e\u7fa4\u8cfc\u7269\u5728 OMO \u4e2d\uff0c\u662f\u975e\u5e38\u503c\u5f97\u6ce8\u610f\u7684\u95dc\u9375\u300d\u8449\u529b\u7dad\u7279\u5225\u6307\u51fa\uff0c\u6771\u897f\u8981\u8cb7\u5f97\u597d\uff0c\u9580\u5e02\u53ef\u4ee5\u9760\u73fe\u8ca8\u4ea4\u6613\u7684\u8a98\u56e0\u3001\u96fb\u5546\u5247\u6709\u8cf4\u5546\u54c1\u529b\u8207\u884c\u92b7\u8cc7\u6e90\u6295\u5165\uff0c\u793e\u7fa4\u7684\u4e92\u52d5\u6027\u80fd\u8b93\u5ba2\u6236\u66f4\u610f\u9858\u9810\u8cfc\uff0c\u82e5\u6b32\u5be6\u73fe\u300c\u96fb\u5546\u3001\u9580\u5e02\u3001\u793e\u7fa4\u300dOMO \u7d93\u71df\uff0c\u5247\u9808\u6ce8\u610f\u4ee5\u4e0b\uff13\u500b\u6307\u6a19\u3002<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>\u7cfb\u7d71\u6574\u5408\u7684\u5168\u9762\u6027\uff1a<\/b><span style=\"font-weight: 400;\">\u793e\u7fa4\u7d93\u71df\u5f88\u96e3\u53ea\u9078\u64c7\u55ae\u4e00\u901a\u8def\uff0c\u6700\u57fa\u672c\u5c31\u6703\u6709 FB\u3001IG\u3001LINE \u4e09\u7a2e\u53f0\u7063\u4eba\u6700\u611b\u7528\u7684\u5e73\u53f0\uff0c\u5982\u524d\u8ff0\u6240\u63d0\u6d88\u8cbb\u8005\u4e0a\u7db2\u884c\u70ba\u5df2\u7136\u6539\u8b8a\uff0c\u591a\u5e73\u53f0\u7684\u7d93\u71df\u65b9\u80fd\u63a5\u89f8\u6700\u591a\u7684\u6f5b\u5728\u9867\u5ba2\u3002<\/span><\/li>\n\n\n\n<li><b>\u92b7\u552e\u7ba1\u7406\u7684\u4fbf\u5229\u6027\uff1a<\/b><span style=\"font-weight: 400;\">\u50b3\u7d71 EC \u6d88\u8cbb\u8005\u65bc\u55ae\u4e00\u5e97\u5bb6\u5e73\u5747\u6700\u591a\u6d88\u8cbb 2 \u7b46\u8a02\u55ae\uff0c\u76f4\u64ad\u5e36\u8ca8\u537b\u80fd\u8b93\u63a1\u8cfc\u591a\u9054 10~20 \u7b46\u8a02\u55ae\uff0c\u7136\u800c\u524d\u8005\u5f88\u597d\u5c65\u7d04\u51fa\u8ca8\uff0c\u5f8c\u8005\u537b\u76f8\u7576\u8907\u96dc\uff08\u8a66\u60f3 50 \u4f4d\u5ba2\u6236\u6bcf\u4eba\u90fd\u4e0b\u4e86 10~20 \u55ae\u7684\u6578\u91cf\uff09\uff0c\u56e0\u6b64\u5fc5\u9808\u8003\u616e\u300c\u73fe\u8ca8\u3001\u9810\u8cfc\u300d\u65bc\u51fa\u8ca8\uff0f\u914d\u8ca8\u4e0a\u7684\u5dee\u5225\u3002<\/span><\/li>\n\n\n\n<li><b>\u6578\u64da\u61c9\u7528\u7684\u5373\u6642\u6027\uff1a<\/b><span style=\"font-weight: 400;\">\u627f\u4e0a\uff0c\u82e5\u67d0\u5ba2\u6236\u4e00\u5929\u63a1\u8cfc 100 \u55ae\uff0c\u5176\u6d88\u8cbb\u884c\u70ba 100 \u6b21\u9084\u662f 1 \u6b21\uff1f\u4e00\u822c\u800c\u8a00\u6703\u88ab\u8a8d\u70ba 100 \u6b21\uff0c\u4f46\u82e5\u5f9e RFIM \u6a21\u578b\u4f86\u770b\uff0c\u5247\u88ab\u8a8d\u5217\u70ba 1 \u6b21\uff0c\u56e0\u9867\u5ba2\u5728\u4e00\u5929\u5167\u91cb\u653e\u6d88\u8cbb\u610f\u9858\uff0c\u4e0d\u8868\u793a\u4e0b\u6b21\u6703\u518d\u4f86\uff1b\u5f9e\u6d88\u8cbb\u8005\u5fe0\u8aa0\u5ea6\u4f86\u770b\uff0c\u4e5f\u7121\u6cd5\u7576\u6210 100 \u6b21\uff0c\u4e00\u5929\u8cb7\u4e00\u767e\u6b21\u4e0d\u4ee3\u8868\u5ba2\u6236\u559c\u6b61\u4f60\u3002<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AD%96%E7%95%A5%E4%BA%8C%EF%BC%9A%E6%8E%8C%E6%8F%A1%E7%A4%BE%E7%BE%A4%E5%95%86%E6%A9%9F%EF%BC%8C%E4%BB%A5%E9%AB%98%E4%BA%92%E5%8B%95%E6%89%93%E9%80%A0%E5%9B%9E%E8%B3%BC%E5%BE%AA%E7%92%B0\"><\/span><b>\u7b56\u7565\u4e8c\uff1a\u638c\u63e1\u793e\u7fa4\u5546\u6a5f\uff0c\u4ee5\u9ad8\u4e92\u52d5\u6253\u9020\u56de\u8cfc\u5faa\u74b0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u540c\u6a23 2022 \u8207 2021 \u5169\u5e74\u6578\u64da\u6bd4\u8f03\uff0c\u300c\u793e\u7fa4\u96fb\u5546\u300d\u7684\u8ce3\u5bb6\u6578\u6210\u9577 45%\u3001\u8a02\u55ae\u91cf\u589e\u52a0 3.2 \u500d\u3001\u696d\u7e3e\u63d0\u5347 5.3 \u500d\uff0c\u6578\u5b57\u544a\u8a34\u6211\u5011\uff0c\u4ee5\u793e\u7fa4\u70ba\u4e3b\u7684\u6a21\u5f0f\u7121\u6cd5\u7c60\u7d71\u7684\u6b78\u65bc\u7dda\u4e0a\uff0c\u5176\u7368\u7279\u4e4b\u8655\u9808\u81ea\u6210\u4e00\u985e\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u8449\u529b\u7dad\u8aaa\u660e\uff0c\u57282020\u5e74 SHOPLINE \u5c31\u6295\u5165\u300c\u793e\u7fa4\u96fb\u5546\u89e3\u6c7a\u65b9\u6848\u300d\uff0c\u4ee5\u6771\u5357\u4e9e\u505a\u70ba\u9996\u767c\u5e02\u5834\uff0c\u7576\u6642\u767c\u73fe\u8a72\u5e02\u5834\u6d88\u8cbb\u8005\u6709\u8457\u8207\u5546\u5bb6\u76f4\u63a5\u4e92\u52d5\u7684\u9ad8\u5ea6\u9700\u6c42\uff0c\u56e0\u800c SHOPLINE \u5718\u968a\u4e5f\u958b\u767c\u4e86\u76f8\u5c0d\u61c9\u7684\u793e\u7fa4\u96fb\u5546\u670d\u52d9\uff0c\u4e26\u628a\u9019\u6a23\u7684\u6a21\u5f0f\u5c0e\u56de\u53f0\u7063\uff0c\u4ee5\u56e0\u61c9\u6b63\u706b\u7d05\u7684\u76f4\u64ad\u8cfc\u7269\uff0c\u8449\u529b\u7dad\u8207\u5718\u968a\u4e5f\u89c0\u5bdf\u5230\uff0c\u793e\u7fa4\u5a92\u9ad4\u653f\u7b56\u6539\u8b8a\u8b93\u5f88\u591a\u5546\u5bb6\u96e3\u4ee5\u56e0\u61c9\uff0c\u6545\u52a0\u78bc\u63a8\u51fa\u53ef\u4ee5\u76f4\u63a5\u65bc\u5b98\u7db2\u76f4\u64ad\u7684 SHOPLINE Live \u76f4\u64ad\u8cfc\u7269\u5de5\u5177\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u8449\u529b\u7dad\u63d0\u9192\uff0c\u793e\u7fa4\u96fb\u5546\u975e\u5e38\u5f37\u8abf\u300c\u6d88\u8cbb\u8005\u4e92\u52d5\u300d\uff0c\u57fa\u65bc\u524d\u8ff0\u7121\u6cd5\u50c5\u9078\u64c7\u55ae\u4e00\u5e73\u53f0\u7d93\u71df\u7684\u73fe\u8c61\uff0c\u4e14\u5176\u4e2d\u5747\u6295\u5165\u6700\u5e38\u898b\u7684\u300c\u76f4\u64ad\u3001\u8cbc\u6587\u3001\u5c0d\u8a71\u300d\u4e09\u5927\u4e92\u52d5\u6a21\u5f0f\uff0c\u5c31\u7b49\u65bc\u5e97\u5bb6\uff0f\u54c1\u724c\u9700\u8981\u7ba1\u7406\u591a\u7a2e\u4e92\u52d5\u7d44\u5408\u3002\u4e0d\u50c5\u5982\u6b64\uff0c\u82e5\u6df1\u7a76\u300c\u8cbc\u6587\u300d\uff0c\u53c8\u53ef\u518d\u5206\u300c\u7c89\u7d72\u8cbc\u6587\u300d\u8207\u300c\u793e\u5718\u8cbc\u6587\u300d\uff0c\u7ba1\u7406\u751a\u662f\u8907\u96dc\uff0c\u4f46\u904b\u7528\u5f97\u7576\u4e14\u6548\u76ca\u500d\u589e\u7684\u5e97\u5bb6\u5927\u6709\u4eba\u5728\uff0c\u5982\u7db2\u7d05\u4e8c\u4f2f\u81ea\u5275\u7684\u670d\u98fe\u54c1\u724c hahababy\uff0c\u4e0d\u50c5\u4ee5 YouTube Shopping \u9032\u884c\u76f4\u64ad\u8cfc\u7269\uff0c\u66f4\u7d50\u5408\u7db2\u8def\u5546\u5e97\u3001\u793e\u7fa4\u5ba3\u50b3\u3001\u5be6\u9ad4\u5feb\u9583\u5e97\u7b49\u6a21\u5f0f\uff0c\u5275\u4e0b\u4eae\u773c\u6210\u7e3e\u3002&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AD%96%E7%95%A5%E4%B8%89%EF%BC%9A%E5%96%84%E7%94%A8%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E6%B1%BA%E7%AD%96%EF%BC%8C%E4%B9%9F%E5%BE%97%E8%BD%89%E6%8F%9B%E7%82%BA%E3%80%8C%E4%BA%BA%E3%80%8D%E8%83%BD%E8%AE%80%E6%87%82%E7%9A%84%E8%AA%9E%E8%A8%80\"><\/span><b>\u7b56\u7565\u4e09\uff1a\u5584\u7528\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\uff0c\u4e5f\u5f97\u8f49\u63db\u70ba\u300c\u4eba\u300d\u80fd\u8b80\u61c2\u7684\u8a9e\u8a00<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u300c\u719f\u5ba2\u7684\u7d42\u8eab\u50f9\u503c\u662f\u65b0\u5ba2\u7684 2 \u500d\u3001\u56de\u8cfc\u7387\u5247\u591a\u51fa 72%\u3001\u6d88\u8cbb\u91d1\u984d\u4e5f\u591a\u51fa 434\u5143\u3001\u5e74\u5e73\u5747\u6d88\u8cbb\u4f54\u6bd4\u70ba 97%\u300d\u8449\u529b\u7dad\u8868\u793a\uff0c\u6b63\u56e0\u6703\u54e1\u7684\u50f9\u503c\u9ad8\uff0c\u6545\u82e5\u60f3\u8981\u4ee5\u300c\u6578\u64da\u9a45\u52d5\u300d\u5be6\u65bd\u6703\u54e1\u7d93\u71df\uff0c\u5b9c\u63a1\u300c\u964d\u7dad\u6c7a\u7b56\u300d\uff0c\u539f\u56e0\u5728\u65bc\u5373\u4fbf\u5c0e\u5165\u4e86\u4e0d\u540c\u7dad\u5ea6\u7684\u5927\u91cf\u6578\u64da\uff0c\u4ecd\u9808\u6b78\u7d0d\u6536\u6582\uff0c\u624d\u80fd\u6210\u70ba\u4e00\u822c\u4eba\u4e5f\u53ef\u4ee5\u505a\u51fa\u6c7a\u7b56\u5224\u65b7\u7684\u8cc7\u8a0a\uff0c\u4ed6\u4e5f\u76f4\u8a00\uff1a\u300c\u5982\u82e5\u628a\u6578\u64da\u4e00\u80a1\u8166\u7684\u5012\u7d66\u5ba2\u6236\uff0c\u5176\u5be6\u53ea\u662f\u5275\u9020\u4e86\u6578\u64da\u8ff7\u9663\uff0c\u7121\u6cd5\u8b93\u7d93\u71df\u8005\u8207\u884c\u92b7\u4eba\u54e1\u77e5\u9053\u4e0b\u4e00\u6b65\u300d\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u800c SHOPLINE \u70ba\u6b64\u6253\u9020\u4e86\u7368\u6709\u7684\u300cRFIM \u50f9\u503c\u6a21\u578b\u300d\uff0c\u5728\u539f\u6709\u7684 RFM \u4e2d\uff08Recency \u8fd1\u671f\u6d88\u8cbb\u3001Monetary \u6d88\u8cbb\u91d1\u984d\u3001Frequency \u6d88\u8cbb\u983b\u7387\uff09\uff0c\u52a0\u5165 Interaction \u4e92\u52d5\uff0c\u610f\u5373\u628a\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u5373\u6642\u8cc7\u6599\uff0c\u8207 RFM \u7684\u7d50\u69cb\u5316\u8cc7\u6599\u4e32\u806f\u532f\u6574\uff0c\u5f9e\u4e2d\u70ba\u6d88\u8cbb\u8005\u8cbc\u4e0a\u6a19\u7c64\uff0c\u4e26\u4e14\u5c07\u5f8c\u7e8c\u7684\u884c\u52d5\u300c\u5316\u7e41\u70ba\u7c21\u300d\uff0c\u91cd\u8907\u505a\u597d\u300c\u62c9\u65b0\u3001\u5fa9\u8cfc\u3001\u719f\u5ba2\u7d93\u71df\u3001\u559a\u56de\u300d\uff0c\u8b93\u6703\u54e1\u7d42\u751f\u50f9\u503c\u6709\u6240\u63d0\u5347\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"451\" height=\"300\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1222-min-451x300.jpeg\" alt=\"\" class=\"wp-image-40473\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1222-min-451x300.jpeg 451w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1222-min-1000x665.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1222-min-768x511.jpeg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1222-min-1536x1022.jpeg 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1222-min-2048x1362.jpeg 2048w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%96%B0%E5%B8%B8%E6%85%8B%E5%95%86%E6%A8%A1%EF%BC%9A%E5%96%84%E7%94%A8%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%EF%BC%8C%E6%8E%8C%E6%8F%A1%E5%8D%B3%E6%99%82%E6%95%B8%E6%93%9A\"><\/span><b>\u65b0\u5e38\u614b\u5546\u6a21\uff1a\u5584\u7528\u884c\u92b7\u5de5\u5177\uff0c\u638c\u63e1\u5373\u6642\u6578\u64da<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u7121\u8ad6\u6642\u4ee3\u80cc\u666f\u4e0b\u7684\u5546\u696d\u6a21\u5f0f\u5982\u4f55\u8b8a\u52d5\uff0c\u96f6\u552e\u696d\u7684\u7372\u5229\u4ecd\u96e2\u4e0d\u4e86\u4e09\u5927\u6cd5\u5247\uff1a1. \u7522\u54c1\u7d44\u5408\u9ad8\u52d5\u92b7\u30012. \u5f31\u52e2\u5546\u54c1\u5468\u8f49\u5feb\u30013. \u5f37\u52e2\u5546\u54c1\u4e0d\u7f3a\u8ca8\u3002\u4f46\u82e5\u60f3\u76e1\u65bc\u638c\u63e1\u4e2d\u4e26\u4e0d\u5bb9\u6613\uff0c\u56e0\u5546\u54c1\u7ba1\u7406\u5c31\u662f\u4e00\u9805\u9ad8\u8907\u96dc\u7684\u5b78\u554f\uff0c\u8449\u529b\u7dad\u63a5\u8457\u5206\u4eab\uff0c\u5f9e SHOPLINE \u7684\u6578\u64da\u7d71\u8a08\u53ef\u767c\u73fe\uff0c\u6709 60% \u7684\u5e97\u5bb6\u9700\u8981\u540c\u6642\u7ba1\u7406 600 \u500b\u4ee5\u4e0a\u7684\u5546\u54c1\uff0c\u4e5f\u6709 30% \u7684\u5e97\u5bb6\u9700\u7ba1\u7406 3000 \u500b\u4ee5\u4e0a\u7684\u5546\u54c1\uff0c\u9032\u4e00\u6b65\u7814\u7a76\u66f4\u5f97\u77e5\uff0c\u7522\u54c1\u751f\u547d\u9031\u671f\u7d04 2.5 \u500b\u6708\u5c31\u6703\u9032\u5165\u8870\u9000\uff0c\u800c\u6bcf\u500b\u5e97\u5bb6\u6709 8 \u6210\u4ee5\u4e0a\u7684\u696d\u7e3e\uff0c\u5927\u591a\u662f\u4f86\u81ea\u300c\u4e0a\u67b6 90 \u5929\u5167\u300d\u7684\u5546\u54c1\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 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