{"id":40590,"date":"2023-08-18T11:21:43","date_gmt":"2023-08-18T03:21:43","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=40590"},"modified":"2023-12-28T16:41:14","modified_gmt":"2023-12-28T08:41:14","slug":"martech-asia-2023-panel","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2023-panel\/","title":{"rendered":"\u6210\u9577\u884c\u92b7\u6642\u4ee3\uff0c\u54c1\u724c\u7684\u6703\u54e1\u7d93\u71df\u7149\u91d1\u8853\u3010MarTechAsia 2023 \u5c08\u984c\u5831\u5c0e\u3011"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">\u7121\u8ad6\u8fd1\u5e74\u63d0\u5021\u7684 DTC\uff08Direct to Costumer\uff09\u76f4\u63a5\u9762\u5c0d\u9867\u5ba2\uff0c\u6216\u662f Growth Marketing \u5f37\u8abf\u4ee5\u7528\u6236\u6578\u8207\u8f49\u63db\u7387\u70ba\u76ee\u6a19\u7684\u884c\u92b7\u65b9\u91dd\uff0c\u90fd\u662f\u5e0c\u671b\u900f\u904e\u300c\u89f8\u5ba2\u300d\u53ef\u4ee5\u5e36\u4f86\u300c\u7372\u5ba2\u300d\uff0c\u751a\u81f3\u80fd\u5920\u9577\u671f\u300c\u990a\u5ba2\u300d\uff0c\u628a\u539f\u672c\u5728\u5e02\u5834\u4e0a\u7684\u6d88\u8cbb\u8005\uff08Consumer\uff09\u8b8a\u6210\u300c\u9867\u5ba2\uff08Customer\uff09\u300d\uff0c\u95dc\u9375\u5728\u65bc\u63d0\u4f9b\u826f\u597d\u7684\u9867\u5ba2\u9ad4\u9a57\u8207\u6703\u54e1\u7d93\u71df\uff0c\u4e26\u4e14\u900f\u904e MarTech \u884c\u92b7\u79d1\u6280\u4f86\u5354\u52a9\u5176\u4e2d\u7684\u6578\u64da\u63a1\u96c6\u3001\u5206\u6790\u8207\u61c9\u7528\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5728 MarTechAsia 2023 \u54c1\u724c\u8b70\u984c\u5ea7\u8ac7\u4e2d\uff0c\u4e3b\u6301\u4eba\u96fb\u901a\u667a\u80fd\u4e2d\u5fc3\u7e3d\u7d93\u7406\u738b\u51a0\u7fd4\uff0c\u5055\u540c\u8207\u8ac7\u5609\u8cd3\u842c\u9054\u5bf5\u7269\u96fb\u5546\u8655\u8655\u9577\u5ed6\u82e5\u541b\u3001<\/span><span style=\"font-weight: 400;\">Levi\u2019s <\/span><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9\u90e8\u5354\u7406\u95dc\u9298\uff0c<\/span><span style=\"font-weight: 400;\">\u91dd\u5c0d\u300c\u4f01\u696d\u5c0e\u5165 MarTech \u884c\u92b7\u79d1\u6280\u670d\u52d9\uff0c\u5be6\u65bd\u6703\u54e1\u7d93\u71df\u300d\u9032\u884c\u66a2\u8ac7\uff0c\u4e26\u5206\u4eab\u4ee5\u4e0b 4 \u500b\u4e3b\u8981\u89c0\u9ede\uff0c\u5206\u5225\u70ba\u300c\u6703\u54e1\u7d93\u71df\u7684\u76ee\u7684\u3001\u8a55\u4f30\u5c0e\u5165\u7684\u95dc\u9375\u3001\u555f\u52d5\u670d\u52d9\u7684\u6311\u6230\u3001\u901a\u8def\u878d\u5408\u7684\u61c9\u7528\u300d\uff0c\u4f86\u5354\u52a9\u60f3\u8981\u5728\u65b0\u5e38\u614b\u4e0b\u5f9e\u4e8b\u6703\u54e1\u7d93\u71df\u7684\u4f01\u696d\u8207\u884c\u92b7\u4eba\u54e1\u6709\u6240\u4f9d\u5faa\u3002<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" 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class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2023-panel\/#%E6%89%93%E9%80%A0%E9%A1%A7%E5%AE%A2%E9%AB%94%E9%A9%97%EF%BC%8C%E5%BE%9E%E6%88%90%E9%95%B7%E8%A1%8C%E9%8A%B7%E5%88%B0%E6%9C%83%E5%93%A1%E7%B6%93%E7%87%9F%E7%9A%84%E7%8E%8B%E9%81%93\" >\u6253\u9020\u9867\u5ba2\u9ad4\u9a57\uff0c\u5f9e\u6210\u9577\u884c\u92b7\u5230\u6703\u54e1\u7d93\u71df\u7684\u738b\u9053<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A7%80%E5%BF%B5%EF%BC%91%E2%94%80%E2%94%80%E6%9C%83%E5%93%A1%E7%B6%93%E7%87%9F%E7%9A%84%E7%9B%AE%E7%9A%84%EF%BC%9A%E6%BA%9D%E9%80%9A%E9%A1%A7%E5%AE%A2%E3%80%81%E5%96%84%E7%94%A8%E8%B3%87%E6%BA%90\"><\/span><b>\u89c0\u5ff5\uff11\u2500\u2500\u6703\u54e1\u7d93\u71df\u7684\u76ee\u7684\uff1a\u6e9d\u901a\u9867\u5ba2\u3001\u5584\u7528\u8cc7\u6e90<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u842c\u9054\u5bf5\u7269\u96fb\u5546\u8655\u8655\u9577\u5ed6\u82e5\u541b\u5c0d\u6b64\u8868\u793a\uff0c<\/span><span style=\"font-weight: 400;\">\u6210\u9577\u884c\u92b7\u5728\u53f0\u7063\u5021\u8b70\u5df2\u8fd1\u5341\u5e74\u4e4b\u4e45\uff0c\u96a8\u8457\u8fd1\u671f\u66f4\u591a\u76f8\u95dc\u7684 MarTech \u5de5\u5177\u6301\u7e8c\u63a8\u51fa\uff0c\u4e5f\u8b93\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7684\u843d\u5be6\u66f4\u70ba\u666e\u53ca\uff0c\u4f01\u696d\u4e5f\u9010\u6f38\u8df3\u812b\u53ea\u6709\u5728\u300c\u4ea4\u6613\u8cc7\u6599\u3001\u6703\u54e1\u8cc7\u6599\u300d\u6253\u8f49\u7684\u7a98\u5883\uff0c\u77e5\u9053\u5229\u7528\u5176\u4ed6\u7dad\u5ea6\u7684\u6578\u64da\u4e5f\u80fd\u6d1e\u5bdf\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u504f\u597d\uff0c\u5c0d\u65bc\u73fe\u4eca\u8b1b\u6c42\u5206\u773e\u7684\u6642\u4ee3\u800c\u8a00\uff0c\u5584\u7528\u5916\u90e8\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\uff0c\u5df2\u7d93\u662f\u4e00\u5927\u5229\u591a\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Levi\u2019s \u96fb\u5b50\u5546\u52d9\u90e8\u5354\u7406\u95dc\u9298\u5247\u8a8d\u70ba\uff0c\u6709\u5225\u65bc\u50b3\u7d71\u884c\u92b7\uff0c\u6210\u9577\u884c\u92b7\u805a\u7126\u65bc\u300c\u8f49\u63db\u300d\u8207\u300c\u56de\u8cfc\u300d\uff0c\u5f37\u8abf\u5728\u6709\u9650\u7684\u8cc7\u6e90\u4e0b\u5c07 ROI \u6700\u5927\u5316\uff0c\u56e0\u6b64\u884c\u92b7\u90e8\u9580\u4e0d\u80fd\u53ea\u628a\u8cc7\u6e90\u653e\u5728\u5ee3\u544a\u6295\u653e\u9810\u7b97\u4e0a\uff0c\u61c9\u5584\u7528\u6578\u64da\u4f86\u627e\u51fa\u6c92\u767c\u73fe\u7684\u8cc7\u6e90\u3001\u8abf\u63a7\u7fd2\u4ee5\u70ba\u5e38\u7684\u8cc7\u6e90\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u95dc\u9298\u8209\u4f8b\uff0c\u5982\u300c\u6298\u6263\u300d\u5c31\u662f\u5f88\u5e38\u898b\u537b\u5bb9\u6613\u5ffd\u7565\u7684\u8cc7\u6e90\uff0c\u900f\u904e CRM \u53ef\u4ee5\u5206\u6790\u4e0a\u67b6\u6298\u6263\u8207\u6703\u54e1\u5be6\u969b\u53d6\u5f97\u6298\u6263\u7684\u5dee\u7570\uff0c\u8abf\u63a7\u6298\u6263\u5728\u4ec0\u9ebc\u6642\u5019\u3001\u5c0d\u600e\u6a23\u7684\u5ba2\u7fa4\u8a72\u6709\u6240\u589e\u6e1b\uff0c\u9069\u6642\u7684\u5354\u52a9 ROI \u9054\u6a19\u6216\u8d85\u6a19\u3002\u5982\u71b1\u92b7\u7684\u300c\u9650\u91cf\u54c1\u300d\u4e5f\u662f\u4e00\u7a2e\u8cc7\u6e90\uff0c\u4e0d\u5fc5\u4e00\u80a1\u8166\u7684\u62ff\u51fa\u4f86\u8ce3\uff0c\u53cd\u800c\u53ef\u4ee5\u5229\u7528\u6578\u64da\u5206\u6790\u51fa\u8a72\u63d0\u4f9b\u5728\u54ea\u500b\u9580\u5e02\u3001\u54ea\u500b\u6a94\u671f\u6548\u7528\u6700\u5927\uff0c\u751a\u81f3\u63d0\u4f9b\u7d66\u67d0\u500b\u7279\u5b9a\u65cf\u7fa4\uff0c\u5438\u5f15\u52a0\u5165\u6703\u54e1\u6216\u5f15\u767c\u54c1\u724c\u597d\u611f\u3002<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A7%80%E5%BF%B5%EF%BC%92%E2%94%80%E2%94%80%E8%A9%95%E4%BC%B0%E5%B0%8E%E5%85%A5%E7%9A%84%E9%97%9C%E9%8D%B5%EF%BC%9A%E8%A6%8F%E6%A8%A1%E5%AF%A6%E6%96%BD%E3%80%81%E5%B0%88%E6%A5%AD%E4%BA%BA%E6%89%8D\"><\/span><b>\u89c0\u5ff5\uff12\u2500\u2500\u8a55\u4f30\u5c0e\u5165\u7684\u95dc\u9375\uff1a\u898f\u6a21\u5be6\u65bd\u3001\u5c08\u696d\u4eba\u624d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u300c\u73fe\u4ee3\u7684\u6703\u54e1\u7d93\u71df\u5df2\u4eca\u975e\u6614\u6bd4\uff0c\u4e0d\u80fd\u518d\u9760\u4eba\u6d77\u6230\u8853\u89e3\u6c7a\u554f\u984c\uff0c\u800c\u662f\u9700\u8981\u5927\u91cf\u4e14\u300e\u6709\u7528\u300f\u7684\u6578\u64da\u624d\u80fd\u6d1e\u5bdf\u9867\u5ba2\u884c\u70ba\u300d\u738b\u51a0\u7fd4\u8868\u793a\uff0c\u900f\u904e MarTech \u884c\u92b7\u79d1\u6280\u8655\u7406\u9f90\u5927\u7e41\u7463\u7684\u8cc7\u6599\uff0c\u4ee5\u6a5f\u5668\u53d6\u4ee3\u4eba\u529b\uff0c\u7d93\u7531\u6d1e\u5bdf\u5206\u6790\u63d0\u4f9b\u5353\u8d8a\u7684\u9867\u5ba2\u9ad4\u9a57\uff0c\u5df2\u662f\u4f01\u696d\u4e0d\u5f97\u4e0d\u8ddf\u4e0a\u8173\u6b65\u7684\u8da8\u52e2\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u95dc\u9298\u8a8d\u70ba\uff0c\u82e5\u6c92\u6709 MarTech \u5de5\u5177\u4ecb\u5165\uff0c\u5c31\u6703\u8b8a\u5f97\u975e\u5e38\u7e41\u7463\u3001\u6d88\u8017\u5f88\u591a\u4eba\u529b\u8207\u6642\u9593\u3002\u5728\u5c0e\u5165 MarTech \u884c\u92b7\u79d1\u6280\u6642\uff0c\u61c9\u9996\u91cd\u662f\u5426\u80fd\u300c\u6a21\u7d44\u5316\u300d\u8207\u300c\u81ea\u52d5\u5316\u300d\u9032\u800c\u300c\u898f\u6a21\u5316\u300d\uff0c\u8b6c\u5982\u9867\u5ba2\u8cb7\u5b8c\u6771\u897f\u4e00\u5929\u5f8c\u5c31\u7d66\u5546\u54c1\u4fdd\u990a\u6e05\u6f54\u7684\u77e5\u8b58\u3001\u5169\u661f\u671f\u5f8c\u518d\u63d0\u4f9b\u7a7f\u642d\u5efa\u8b70\u3001\u4e09\u500b\u6708\u5f8c\u7d66\u4e88\u5546\u54c1\u63a8\u85a6\u4fc3\u5176\u56de\u8cfc\uff0c\u9019\u6a23\u7684\u6a21\u7d44\u5316\u53ef\u4ee5\u7701\u4e0b\u91cd\u8907\u7684\u4f5c\u696d\u8207\u6642\u9593\u6d88\u8017\uff0c\u8b93\u884c\u92b7\u4eba\u54e1\u80fd\u5c08\u6ce8\u65bc\u66f4\u6709\u50f9\u503c\u7684\u4e8b\u60c5\u4e0a\uff0c\u5c0d\u65bc\u9700\u8981\u670d\u52d9\u5927\u91cf\u5ba2\u6236\u7684\u4f01\u696d\u8207\u54c1\u724c\u4f86\u8aaa\uff0c\u4ee5\u898f\u6a21\u5316\u4f5c\u70ba\u8003\u91cf\u624d\u662f\u9577\u4e45\u4e4b\u8a08\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"665\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1593-min-1000x665.jpeg\" alt=\"\" class=\"wp-image-40591\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1593-min-1000x665.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1593-min-451x300.jpeg 451w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1593-min-768x511.jpeg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1593-min-1536x1022.jpeg 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1593-min-2048x1362.jpeg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">\u5ed6\u82e5\u541b\u5247\u8868\u793a\uff0c\u6bcf\u5bb6\u4f01\u696d\u7684\u898f\u6a21\u5927\u5c0f\u4e0d\u540c\uff0c\u6311\u9078 MarTech \u670d\u52d9\u6642\u4e0d\u5b9c\u8ddf\u98a8\uff0c\u4e2d\u5927\u578b\u4f01\u696d\u6709 IT \u55ae\u4f4d\u8207\u6578\u64da\u55ae\u4f4d\uff0c\u4e5f\u6709\u8db3\u5920\u6210\u719f\u7684\u884c\u92b7\u4eba\u54e1\u64cd\u4f5c\u5de5\u5177\uff0c\u8f03\u9069\u5408\u5c0e\u5165\u5927\u578b\u4e14\u8907\u96dc\u7684\u670d\u52d9\uff1b\u4e2d\u5c0f\u578b\u4f01\u696d\u5247\u4e0d\u5b9c\u4e00\u6b65\u767b\u5929\uff0c\u9078\u64c7\u5bb9\u6613\u5c0d\u63a5\u7684\u670d\u52d9\u624d\u80fd\u8f15\u9b06\u4e0a\u624b\u3002\u5176\u6b21\uff0c\u5ed6\u82e5\u541b\u4e5f\u63d0\u9192\uff0c\u76ee\u524d\u5e02\u5834\u5927\u91cf\u7f3a\u5de5\uff0c\u5177\u6709 MarTech \u5c08\u696d\u8207\u80fd\u529b\u8005\u66f4\u662f\u7a00\u5c11\uff0c\u7121\u8ad6\u5927\u5c0f\u578b\u4f01\u696d\u90fd\u61c9\u8a72\u601d\u8003\u662f\u5426\u6709\u8db3\u5920\u4eba\u624d\u518d\u4f86\u63a8\u52d5\u5728\u884c\u92b7\u4e0a\u7684\u6578\u4f4d\u8f49\u578b\u3002<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A7%80%E5%BF%B5%EF%BC%93%E2%94%80%E2%94%80%E5%95%9F%E7%94%A8%E6%9C%8D%E5%8B%99%E7%9A%84%E6%8C%91%E6%88%B0%EF%BC%9A%E6%8E%A1%E9%9B%86%E7%9B%AE%E7%9A%84%E3%80%81%E8%B3%87%E6%96%99%E6%95%B4%E5%90%88\"><\/span><b>\u89c0\u5ff5\uff13\u2500\u2500\u555f\u7528\u670d\u52d9\u7684\u6311\u6230\uff1a\u63a1\u96c6\u76ee\u7684\u3001\u8cc7\u6599\u6574\u5408<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u738b\u51a0\u7fd4\u5206\u4eab\uff0c\u5f9e\u96fb\u901a\u70ba\u5ba2\u6236\u5c0e\u5165 MarTech \u884c\u92b7\u79d1\u6280\u904b\u7528\u7684\u6848\u4f8b\u4e2d\uff0c\u7d55\u5927\u591a\u662f\u4ee5\u300c\u6578\u64da\u300d\u70ba\u6838\u5fc3\uff0c\u4f86\u9a45\u52d5\u8a72\u5e73\u53f0\u670d\u52d9\u7684\u904b\u4f5c\uff0c\u4f46\u4f01\u696d\u5c0e\u5165\u76f8\u95dc\u670d\u52d9\u6642\uff0c\u537b\u6642\u5e38\u56e0\u70ba\u7d44\u7e54\u6d41\u7a0b\u3001\u90e8\u9580\u76ee\u6a19\u3001\u529f\u80fd\u6027\u8cea\u7684\u4e0d\u540c\uff0c\u56e0\u800c\u5728\u8cc7\u6599\u683c\u5f0f\u3001\u63a1\u96c6\u3001\u61c9\u7528\u4e0a\u6709\u6240\u5dee\u7570\uff0c\u4e5f\u6210\u70ba\u5c0e\u5165 MarTech \u670d\u52d9\u6642\u7684\u6700\u5927\u6311\u6230\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5ed6\u82e5\u541b\u5c0d\u6b64\u56de\u61c9\uff0c\u842c\u9054\u5bf5\u7269\u6709 100 \u591a\u9593\u9580\u5e02\u8207\u96fb\u5546\u5e73\u53f0\uff0c\u660e\u660e\u662f\u540c\u4e00\u7a2e\u5546\u54c1\uff0c\u7dda\u4e0b\u662f\u55ae\u4e00\u5546\u54c1\u92b7\u552e\u3001\u7dda\u4e0a\u5247\u662f\u4ee5\u7d44\u5408\u806f\u8ce3\uff0c\u56e0\u800c\u5546\u54c1\u7de8\u865f\u5c31\u6703\u6709\u6240\u4e0d\u540c\uff0c\u9023\u5e36\u9020\u6210\u92b7\u552e\u7d71\u8a08\u8a8d\u5b9a\u554f\u984c\uff0c\u5fc5\u9808\u9032\u4e00\u6b65\u91dd\u5c0d\u5546\u54c1\u7de8\u865f\u9032\u884c\u8fa8\u8b58\u8207\u8cc7\u6599\u5c0d\u63a5\uff0c\u4e5f\u9700\u8981\u5c07\u904e\u53bb\u7684\u92b7\u552e\u7d00\u9304\u91cd\u65b0\u6574\u7406\uff0c\u624d\u80fd\u6709\u4e00\u81f4\u6027\u7684\u8a8d\u5217\u6e96\u5247\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u95dc\u9298\u5efa\u8b70\uff0c\u904e\u53bb\u4f01\u696d\u5982\u6b32\u5efa\u7f6e\u300c\u5546\u54c1\u7de8\u865f\u3001\u5546\u54c1\u6a19\u7c64\u300d\u4f5c\u70ba\u300c\u5546\u696d\u667a\u6167\u300d\u7684\u6578\u64da\u57fa\u5e95\uff0c\u7d93\u8cbb\u52d5\u8f12\u5343\u842c\u4ee5\u4e0a\uff0c\u5f80\u5f80\u53ea\u6709\u5927\u578b\u4f01\u696d\u624d\u80fd\u5be6\u65bd\uff0c\u7136\u800c\uff0c\u73fe\u5728\u900f\u904e\u5982 awoo \u963f\u7269\u79d1\u6280\u7684\u4eba\u5de5\u667a\u6167\u6280\u8853\u81ea\u52d5\u751f\u6210\u300cAI \u5546\u54c1\u6a19\u7c64\u300d\u5c31\u80fd\u8f15\u9b06\u9054\u6210\uff0c\u4e14\u5927\u5e45\u964d\u4f4e\u5c0e\u5165\u8207\u6210\u672c\u9580\u6abb\u3002\u7136\u800c\uff0c\u9762\u5c0d\u7576\u524d OMO \u5168\u901a\u8def\u7684\u74b0\u5883\uff0c\u4f01\u696d\u5404\u901a\u8def\u4e0a\u7684\u8cc7\u6599\u683c\u5f0f\u6050\u6015\u90fd\u672a\u5fc5\u4e00\u81f4\uff0c\u61c9\u907f\u514d\u8b93\u6bcf\u500b\u901a\u8def\u7684\u8cc7\u6599\u5eab\u6dea\u70ba\u5b64\u5cf6\uff0c\u5426\u5247\u96e3\u4ee5\u5be6\u73fe OMO \u4ee5\u300c\u8cc7\u6599\u4e32\u9023\u901a\u8def\u3001\u6578\u64da\u9a45\u52d5\u884c\u92b7\u300d\u7684\u7cbe\u9ad3\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5ed6\u82e5\u541b\u4e5f\u5206\u4eab\uff0c\u5be6\u9ad4\u9580\u5e02\u7576\u5ba2\u4eba\u7ad9\u5728\u4fdd\u5065\u54c1\u7684\u8ca8\u67b6\u524d\uff0c\u670d\u52d9\u4eba\u54e1\u5c31\u6703\u4e0a\u524d\u8a62\u554f\uff0c\u4e26\u4f9d\u7167\u5176\u9700\u6c42\u7d66\u4e88\u6700\u9069\u5546\u54c1\u7684\u5efa\u8b70\uff0c\u7dda\u4e0a\u537b\u5f88\u96e3\u505a\u5230\u9019\u6a23\u7684\u500b\u4eba\u5316\u63a8\u85a6\uff0c\u4f46\u73fe\u4eca\u5df2\u7d93\u53ef\u4ee5\u85c9\u7531 MarTech \u8ce6\u80fd\uff0c\u8b93\u96fb\u5546\u5e73\u53f0\u4e5f\u64c1\u6709\u5982\u540c\u300c\u9580\u5e02\u5c08\u696d\u4eba\u54e1\u300d\u5728\u7dda\u7684\u670d\u52d9\u54c1\u8cea\u3002\u540c\u6a23\u900f\u904e\u5982\u4e0a\u8ff0\u7684 awoo AI \u4eba\u5de5\u667a\u6167\u5206\u6790\u5546\u54c1\u7279\u5fb5\uff0c\u4e26\u5206\u6790\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u8207\u610f\u5716\uff0c\u5c31\u80fd\u9032\u884c\u6e96\u78ba\u7684\u5546\u54c1\u63a8\u85a6\uff0c\u6216\u7d50\u5408 eDM\u3001LINE \u6216\u7c21\u8a0a\u7b49\u518d\u884c\u92b7\u8a0a\u606f\u63a8\u64ad\uff0c\u5c07\u6f5b\u529b\u8cb7\u5bb6\u518d\u6b21\u5438\u5f15\u5165\u7ad9\uff0c\u4e26\u4e14\u5728\u5165\u7ad9\u5f8c\u63d0\u4f9b\u300c\u6298\u50f9\u5238\u300d\u4f86\u523a\u6fc0\u6d88\u8cbb\u610f\u9858\u3002<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A7%80%E5%BF%B5%EF%BC%94%E2%94%80%E2%94%80%E9%80%9A%E8%B7%AF%E8%9E%8D%E5%90%88%E7%9A%84%E6%87%89%E7%94%A8%EF%BC%9A%E6%89%93%E9%80%9A%E6%95%B8%E6%93%9A%E3%80%81%E4%B8%B2%E8%81%AF%E6%A5%AD%E7%B8%BE\"><\/span><b>\u89c0\u5ff5\uff14\u2500\u2500\u901a\u8def\u878d\u5408\u7684\u61c9\u7528\uff1a\u6253\u901a\u6578\u64da\u3001\u4e32\u806f\u696d\u7e3e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u300c\u904e\u53bb\u7dda\u4e0b\u9580\u5e02\u5e38\u5e38\u628a\u7dda\u4e0a\u96fb\u5546\u7576\u6210\u7af6\u722d\u5c0d\u624b\uff0c\u75ab\u60c5\u537b\u8b93\u4f01\u696d\u898b\u8b58\u5230\u7dda\u4e0a\u7dda\u4e0b\u9700\u8981\u901a\u529b\u5408\u4f5c\uff0c\u4e5f\u52a0\u901f OMO \u5168\u901a\u8def\u7684\u5230\u4f86\u300d\u738b\u51a0\u7fd4\u63a5\u8457\u8868\u793a\uff0c\u7136\u800c OMO \u4e0d\u50c5\u610f\u5473\u8457\u4f01\u696d\u5fc5\u9808\u517c\u9867\u66f4\u591a\u7684\u901a\u8def\uff0c\u66f4\u9700\u5c07\u4e0d\u540c\u7684\u6e20\u9053\u4e32\u9023\u8d77\u4f86\uff0c\u624d\u80fd\u8b93\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u6709\u5168\u9762\u7684\u826f\u597d\u9ad4\u9a57\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u95dc\u9298\u5c0d\u6b64\u8868\u793a\uff0cOMO \u662f\u5426\u80fd\u5be6\u73fe\uff0c\u95dc\u4e4e\u5176\u5e95\u5c64\u908f\u8f2f\uff0c\u4e5f\u5c31\u662f\u8cc7\u6599\u6536\u96c6\u7684\u80fd\u529b\uff0c\u4f01\u696d\u53ef\u4ee5\u628a CRM \u6548\u76ca\u4f54\u7e3d\u71df\u6536\u6bd4\u7576\u4f5c\u300c\u6a6b\u8ef8\u300d\uff0c\u6aa2\u8996 CRM 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400;\">\u56e0\u70ba\u4e00\u822c\u800c\u8a00\uff0c\u7dda\u4e0a\u96fb\u5546\u8f03\u80fd\u5920\u63a1\u96c6\u5927\u91cf\u7684\u9867\u5ba2\u6d88\u8cbb\u884c\u70ba\u3001\u7db2\u8def\u504f\u597d\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u82e5\u96fb\u5546\u71df\u696d\u984d\u5f88\u9ad8\uff0c\u4f46\u537b\u5efa\u7acb\u5728\u5916\u90e8\u5927\u578b\u96fb\u5546\u5e73\u53f0\u4e0a\uff0c\u5c31\u7121\u6cd5\u53cd\u6620\u51fa\u6578\u64da\u63a1\u96c6\u7684\u6210\u719f\u5ea6\uff0c\u81ea\u6709\u5b98\u7db2\u96fb\u5546\uff0c\u624d\u80fd\u6709\u6548\u53cd\u6620\u6578\u64da\u63a1\u96c6\u7684\u6578\u91cf\u3002\u6240\u4ee5\uff0c\u900f\u904e\u9019\u6a6b\u8ef8\u8207\u7e31\u8ef8\uff0c\u4e86\u89e3\u63a1\u96c6\u8207\u638c\u63e1\u4e86\u591a\u5c11\u6578\u64da\uff0c\u4e0b\u4e00\u6b65\u5c31\u80fd\u5f9e\u6d88\u8cbb\u8005\u884c\u70ba\u6578\u64da\u8207\u4f01\u696d\u904b\u71df\u6578\u64da\uff0c\u4f86\u9032\u884c BI 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src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1561-min-1000x665.jpeg\" alt=\"\" class=\"wp-image-40592\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1561-min-1000x665.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1561-min-451x300.jpeg 451w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1561-min-768x511.jpeg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1561-min-1536x1022.jpeg 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4000px_20230613_awoo_1561-min-2048x1362.jpeg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" 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class=\"wp-block-image is-resized\"><a href=\"https:\/\/awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image-1.png\" alt=\"\" class=\"wp-image-40156\" width=\"262\" height=\"75\"\/><\/a><\/figure>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2023-jpmed\/\">\u65e5\u85e5\u672c\u92ea\uff1a\u7576\u54c1\u724c\u9047\u4e0aAI\uff0c\u667a\u6167\u96f6\u552e\u5f9e\u300c\u5fc3\u300d\u51fa\u767c\u3010MarTechAsia 2023 \u5c08\u984c\u5831\u5c0e\u3011<\/a><\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2023-eclife\/\">\u96f6\u552e\u6578\u4f4d\u8f49\u578b\u4e4b\u9053\uff1a\u904b\u7528MarTech\u4f48\u5c40\u6703\u54e1\u7d93\u71df\u751f\u614b\u5708\u3010MarTechAsia 2023 \u5c08\u984c\u5831\u5c0e\u3011<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7121\u8ad6\u8fd1\u5e74\u63d0\u5021\u7684 DTC\uff08Direct to 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max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2023-panel\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6210\u9577\u884c\u92b7\u6642\u4ee3\uff0c\u54c1\u724c\u7684\u6703\u54e1\u7d93\u71df\u7149\u91d1\u8853\u3010MarTechAsia 2023 \u5c08\u984c\u5831\u5c0e\u3011 - awoo\" \/>\n<meta property=\"og:description\" content=\"\u7121\u8ad6\u8fd1\u5e74\u63d0\u5021\u7684 DTC\uff08Direct to Costumer\uff09\u76f4\u63a5\u9762\u5c0d\u9867\u5ba2\uff0c\u6216\u662f Growth Marketi [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2023-panel\/\" \/>\n<meta property=\"og:site_name\" content=\"awoo\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-18T03:21:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-28T08:41:14+00:00\" 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