{"id":40600,"date":"2023-08-21T18:42:03","date_gmt":"2023-08-21T10:42:03","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=40600"},"modified":"2025-07-09T14:36:31","modified_gmt":"2025-07-09T06:36:31","slug":"topic-cluster-seo","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/","title":{"rendered":"10 \u5206\u9418\u7406\u89e3\u4e3b\u984c\u96c6\u7fa4 Topic Cluster\uff1aSEO \u7d93\u71df\u7b56\u7565\u7684\u53e6\u4e00\u7a2e\u8996\u89d2"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4%EF%BC%88Topic_Cluster%EF%BC%89%E6%A6%82%E5%BF%B5%E7%9A%84%E5%AE%9A%E7%BE%A9%E3%80%81%E6%8F%90%E5%87%BA%E8%88%87%E7%99%BC%E5%B1%95\" >\u4e3b\u984c\u96c6\u7fa4\uff08Topic Cluster\uff09\u6982\u5ff5\u7684\u5b9a\u7fa9\u3001\u63d0\u51fa\u8207\u767c\u5c55<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#Topic_Cluster_%E5%AE%9A%E7%BE%A9\" >Topic Cluster \u5b9a\u7fa9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#Topic_Cluster_%E7%9A%84%E6%8F%90%E5%87%BA\" >Topic Cluster \u7684\u63d0\u51fa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#Topic_Cluster_%E7%9A%84%E7%99%BC%E5%B1%95\" >Topic Cluster \u7684\u767c\u5c55<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#Topic_Cluster%E3%80%81Content_Hub%E3%80%81Silo_Structure_%E6%AF%94%E8%BC%83\" >Topic Cluster\u3001Content Hub\u3001Silo Structure \u6bd4\u8f03<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#Topic_Cluster_%E7%82%BA%E4%BD%95%E6%9C%89%E6%95%88%EF%BC%9F%E4%B8%8D%E5%B0%B1%E6%98%AF%E5%85%A7%E9%83%A8%E9%80%A3%E7%B5%90%E5%84%AA%E5%8C%96%E5%97%8E%EF%BC%9F\" >Topic Cluster \u70ba\u4f55\u6709\u6548\uff1f\u4e0d\u5c31\u662f\u5167\u90e8\u9023\u7d50\u512a\u5316\u55ce\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E4%B8%80%E8%88%AC%E6%84%8F%E7%BE%A9%E4%B8%8B%E7%9A%84%E5%85%A7%E9%83%A8%E9%80%A3%E7%B5%90%E5%84%AA%E5%8C%96\" >\u4e00\u822c\u610f\u7fa9\u4e0b\u7684\u5167\u90e8\u9023\u7d50\u512a\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#Topic_Cluster_%E7%9A%84_Google_%E6%BC%94%E7%AE%97%E6%B3%95%E5%9F%BA%E7%A4%8E\" >Topic Cluster \u7684 Google \u6f14\u7b97\u6cd5\u57fa\u790e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E7%82%BA%E4%BB%80%E9%BA%BC%E7%B6%B2%E7%AB%99%E9%9C%80%E8%A6%81%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4%EF%BC%8C%E5%B0%8D_SEO_%E5%8F%88%E6%9C%89%E4%BD%95%E5%B9%AB%E5%8A%A9%EF%BC%9F\" >\u70ba\u4ec0\u9ebc\u7db2\u7ad9\u9700\u8981\u4e3b\u984c\u96c6\u7fa4\uff0c\u5c0d SEO \u53c8\u6709\u4f55\u5e6b\u52a9\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E4%BD%BF%E7%94%A8%E8%80%85%E5%B1%A4%E9%9D%A2%EF%BC%9A%E6%BB%BF%E8%B6%B3%E4%BD%BF%E7%94%A8%E8%80%85%E9%9C%80%E6%B1%82\" >\u4f7f\u7528\u8005\u5c64\u9762\uff1a\u6eff\u8db3\u4f7f\u7528\u8005\u9700\u6c42<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#SEO%E5%B1%A4%E9%9D%A2%EF%BC%9A%E6%8F%90%E5%8D%87%E7%B6%B2%E7%AB%99%E5%9C%A8%E8%A9%B2%E4%B8%BB%E9%A1%8C%E7%9A%84%E7%9B%B8%E9%97%9C%E5%BA%A6%E3%80%81%E6%AC%8A%E5%A8%81%E5%BA%A6\" >SEO\u5c64\u9762\uff1a\u63d0\u5347\u7db2\u7ad9\u5728\u8a72\u4e3b\u984c\u7684\u76f8\u95dc\u5ea6\u3001\u6b0a\u5a01\u5ea6<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E5%9C%A8%E8%AB%87_Topic_Cluster_%E7%9A%84%E5%AF%A6%E4%BD%9C%E5%89%8D%EF%BC%8C%E6%88%91%E5%80%91%E9%82%84%E8%A6%81%E5%85%88%E4%BA%86%E8%A7%A3%E4%BB%80%E9%BA%BC%E6%98%AF_Pillar_Page\" >\u5728\u8ac7 Topic Cluster \u7684\u5be6\u4f5c\u524d\uff0c\u6211\u5011\u9084\u8981\u5148\u4e86\u89e3\u4ec0\u9ebc\u662f Pillar Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E6%89%93%E9%80%A0%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4%E5%AF%A6%E6%88%B0%E6%8C%87%E5%8D%97_4_%E6%AD%A5%E9%A9%9F\" >\u6253\u9020\u4e3b\u984c\u96c6\u7fa4\u5be6\u6230\u6307\u5357 4 \u6b65\u9a5f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E6%AD%A5%E9%A9%9F_1%EF%BC%9A%E9%81%B8%E5%AE%9A%E4%B8%BB%E9%A1%8C\" >\u6b65\u9a5f 1\uff1a\u9078\u5b9a\u4e3b\u984c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E6%AD%A5%E9%A9%9F_2%EF%BC%9A%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6%EF%BC%9A%E7%99%BC%E6%8E%98%E4%B8%BB%E9%A1%8C%E9%97%9C%E9%8D%B5%E5%AD%97%E3%80%81%E6%A2%B3%E7%90%86%E4%B8%BB%E6%AC%A1%E9%97%9C%E4%BF%82\" >\u6b65\u9a5f 2\uff1a\u95dc\u9375\u5b57\u7814\u7a76\uff1a\u767c\u6398\u4e3b\u984c\u95dc\u9375\u5b57\u3001\u68b3\u7406\u4e3b\u6b21\u95dc\u4fc2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E6%AD%A5%E9%A9%9F_3%EF%BC%9A%E6%92%B0%E5%AF%AB%E5%85%A7%E5%AE%B9\" >\u6b65\u9a5f 3\uff1a\u64b0\u5beb\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E6%AD%A5%E9%A9%9F_4%EF%BC%9A%E5%85%A7%E9%83%A8%E9%80%A3%E7%B5%90%E4%B8%B2%E8%81%AF\" >\u6b65\u9a5f 4\uff1a\u5167\u90e8\u9023\u7d50\u4e32\u806f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4%E6%A1%88%E4%BE%8B%E5%89%96%E6%9E%90\" >\u4e3b\u984c\u96c6\u7fa4\u6848\u4f8b\u5256\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C\" >\u4e3b\u984c\u96c6\u7fa4\u5e38\u898b\u554f\u984c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#Q1%EF%BC%9A%E5%85%A7%E9%83%A8%E9%80%A3%E7%B5%90%E6%95%B8%E9%87%8F%E8%B6%8A%E5%A4%9A%E8%B6%8A%E5%A5%BD%E5%97%8E%EF%BC%9F\" >Q1\uff1a\u5167\u90e8\u9023\u7d50\u6578\u91cf\u8d8a\u591a\u8d8a\u597d\u55ce\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#Q2%EF%BC%9ATopic_Cluster_%E5%AE%B9%E6%98%93%E9%80%A0%E6%88%90%E7%AB%99%E5%85%A7%E7%AB%B6%E7%88%AD%E5%97%8E%EF%BC%9F\" >Q2\uff1aTopic Cluster \u5bb9\u6613\u9020\u6210\u7ad9\u5167\u7af6\u722d\u55ce\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#Q3%EF%BC%9A%E6%88%91%E7%9A%84_Topic_Cluster_%E7%82%BA%E4%BB%80%E9%BA%BC%E6%B2%92%E6%9C%89%E6%95%88%E6%9E%9C\" >Q3\uff1a\u6211\u7684 Topic Cluster \u70ba\u4ec0\u9ebc\u6c92\u6709\u6548\u679c?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#%E7%B8%BD%E7%B5%90%EF%BC%9A%E5%BE%9E%E5%85%A7%E9%83%A8%E9%80%A3%E7%B5%90%E5%88%B0%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4\" >\u7e3d\u7d50\uff1a\u5f9e\u5167\u90e8\u9023\u7d50\u5230\u4e3b\u984c\u96c6\u7fa4<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4%EF%BC%88Topic_Cluster%EF%BC%89%E6%A6%82%E5%BF%B5%E7%9A%84%E5%AE%9A%E7%BE%A9%E3%80%81%E6%8F%90%E5%87%BA%E8%88%87%E7%99%BC%E5%B1%95\"><\/span><strong>\u4e3b\u984c\u96c6\u7fa4\uff08Topic Cluster\uff09\u6982\u5ff5\u7684\u5b9a\u7fa9\u3001\u63d0\u51fa\u8207\u767c\u5c55<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Topic_Cluster_%E5%AE%9A%E7%BE%A9\"><\/span><strong>Topic Cluster \u5b9a\u7fa9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u4e3b\u984c\u96c6\u7fa4\uff08Topic Cluster\uff09\u7531 Topic\u3001Subtopic\u3001Pillar Content\u3001Cluster Content \u56db\u8005\u7d44\u6210\u3002<\/strong>\u6307\u7684\u662f\u4e00\u7a2e\u570d\u7e5e\u4e00\u500b\u4e3b\u984c\uff08Topic\uff09\u548c\u5b50\u4e3b\u984c\uff08Subtopic\uff09\u800c\u7522\u751f\u7684\u57fa\u77f3\u9801\u9762\uff08Pillar Page \/ Content\uff09\u548c\u96c6\u7fa4\u9801\u9762\uff08Cluster Page \/ Content\uff09\u7bc9\u6210\u7684<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/internal-links-introduction\/\">\u5167\u90e8\u9023\u7d50\u4f48\u5c40<\/a>\u6a21\u5f0f\uff0c\u662f\u4e00\u7a2e\u76f8\u7576\u6709\u6548\u7684 SEO \u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u5f9e\u5167\u5bb9\u7d93\u71df\u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u4e5f\u53ef\u628a Topic Cluster \u8996\u70ba\u4e00\u7a2e\u5167\u5bb9\u7b56\u7565\uff0c\u6307\u7684\u662f\u6709\u7d44\u7e54\u5730\u91dd\u5c0d\u67d0\u4e00\u4e3b\u984c\uff0c\u5c07\u5176\u4e2d\u7684\u5b50\u4e3b\u984c\u4ee5\u4e0d\u540c\u7368\u7acb\u9801\u9762\u61c9\u6709\u76e1\u6709\u5730\u64b0\u5beb\u5167\u5bb9\u7684\u4e00\u7a2e\u65b9\u91dd\uff0c\u8b93\u96c6\u7fa4\u4e2d\u7684\u6587\u7ae0\u5e36\u6709\u9ad8\u5ea6\u7684\u76f8\u95dc\u6027\u3002<\/p>\n\n\n\n<p>Topic Cluster \u5145\u5206\u767c\u63ee\u5167\u90e8\u9023\u7d50\uff08Internal Links\uff09\u6548\u679c\uff0c\u900f\u904e\u9023\u7d50\u300c\u50b3\u905e\u76f8\u95dc\u5ea6\u3001\u6b0a\u91cd\u300d\u7684\u8a0a\u865f\uff0c\u4ee5\u96c6\u7fa4\u9801\u9762\u652f\u6490\u3001\u51f8\u986f\u4e3b\u984c\u9801\u9762\uff0c\u800c\u4e3b\u984c\u9801\u9762\u7d2f\u7a4d\u5230\u7684\u6b0a\u91cd\u3001\u6d41\u91cf\u4e5f\u80fd\u5411\u4e0b\u50b3\u905e\u5230\u96c6\u7fa4\u9801\u9762\u3002\u300cTopic &#8211; Pillar\u300d\u662f\u6838\u5fc3\uff0c\u300cSubtopic &#8211; Cluster\u300d\u662f\u570d\u7e5e\u6838\u5fc3\u5c55\u958b\u7684\u5206\u652f\uff0c\u5f37\u8abf\u5167\u5bb9\u7d93\u71df\u9700\u8981\u6709\u4e2d\u5fc3\u5316\u7684\u6307\u5c0e\u539f\u5247\uff0c\u9801\u9762\u4e4b\u9593\u9700\u4e92\u6709\u95dc\u4fc2\uff0c\u907f\u514d\u767c\u6563\u5f0f\u3001\u53bb\u4e2d\u5fc3\u5316\u7684\u5167\u5bb9\u7522\u51fa\uff0c\u6216\u662f\u672a\u5c31\u540c\u4e3b\u984c\u7684\u5167\u5bb9\u4f7f\u7528\u9023\u7d50\u4f5c\u4e32\u806f\u7684\u5927\u96dc\u71f4\u5f0f\u7d93\u71df\u3002<\/p>\n\n\n\n<p>\u4ee5\u300cSEO\u300d\u4f5c\u4f8b\u5b50\uff0c\u5c31\u5176 SERP \u7684\u5448\u73fe\uff0c\u6211\u5011\u53ef\u4ee5\u770b\u51fa Google \u504f\u5411\u5217\u51fa\u300cSEO \u662f\u4ec0\u9ebc\u300d\u548c\u300cSEO \u521d\u5b78\u8005\u6307\u5357\u300d\u4e00\u985e\u7684\u5167\u5bb9\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/uZ7lWJ1SiPNAaZXiUJzDg-FrYfgBb1BkMOOvUlJVYuYtHllbQYl5nRCdJUn4A_fic4atsLkCqzXO18mjlkTvig6NmchV9QDBFqVm68HQAY3WeFVXzoY92V-8-o2DAjeCKPaZsanqvI60nQMsl0K-kTo\" alt=\"\" width=\"800\" height=\"450\"\/><figcaption class=\"wp-element-caption\">\u900f\u904e SEOquake Chrome \u64f4\u5145\u5143\u4ef6\u7522\u51fa\u7684\u300cSEO\u300dSERP \u524d 10 \u540d\u6e05\u55ae\uff08\u622a\u5716\u6642\u9593\uff1a2023\/07\/22\uff09<\/figcaption><\/figure><\/div>\n\n\n<p>\u4ee5 awoo \u3008<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/technical-or-content-2\/\">SEO\u662f\u4ec0\u9ebc? SEO\u600e\u9ebc\u505a? SEO\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\u77e5\u8b58\u4e00\u6b21\u641e\u61c2<\/a>\u3009\u70ba\u4f8b\uff0c\u8a72\u6587\u63d0\u5230\u5b78\u7fd2 SEO \u9700\u4e86\u89e3\u4ee5\u4e0b\u9805\u76ee\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6aa2\u7d22\u3001\u7d22\u5f15\u662f\u4ec0\u9ebc<br>\u6f14\u7b97\u6cd5\u7684\u8b8a\u5316\u548c\u8da8\u52e2<br>Technical SEO<br>Content SEO<\/td><td class=\"has-text-align-center\" data-align=\"center\">Page Experience<br>\u591a\u5143\u641c\u5c0b\uff1aMobile SEO\uff0cVoice Search\u3001\u5716\u7247\u641c\u5c0b<br>On Page SEO<br>Off Page SEO<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>\u501f\u52a9 Topic Cluster \u7684\u6982\u5ff5\uff0c\u300cSEO\u300d\u5c31\u662f Topic\uff0c\u9019\u7bc7\u6587\u7ae0\u662f\u300cPillar Page\u300d\uff0c\u4e0a\u8ff0\u516b\u5927\u9805\u76ee\u662f\u300cSubtopic\u300d\uff0c\u56e0\u70ba\u5b83\u5011\u672c\u8eab\u90fd\u662f SEO \u7684\u4e00\u74b0\uff0c\u96b8\u5c6c\u65bc\u300cSEO\u300d\uff0c\u4ee5\u5b83\u5011\u70ba\u4e3b\u984c\u64b0\u5beb\u7684\u5167\u5bb9\u4fbf\u662f\u300cCluster Content\u300d\u3002\u4ee5\u4e0b\u662f\u7c21\u55ae\u7684 Pillar Content \u6307\u5411 Cluster Content \u7684\u9023\u7d50\u793a\u4f8b\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/tmyvTD-D1nNRXxpSABRvejzNgeXqP-A62qFVThUe42xZkt7rzTUQvaBmRSbXymrF97i4il1y5d8cXa6WL1U-MsYrVV_uefu0Q2uOP-HOGhQ-nxPKopKfRdKD8Pt9MiPTofAUQDj6_tT3Q-WYySsd5NI\" alt=\"\" width=\"800\" height=\"450\"\/><figcaption class=\"wp-element-caption\">\u5728 Pillar Content \u52a0\u5165\u9023\u7d50\u6307\u5411 Cluster Content<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Topic_Cluster_%E7%9A%84%E6%8F%90%E5%87%BA\"><\/span><strong>Topic Cluster \u7684\u63d0\u51fa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c31\u7b46\u8005\u76ee\u529b\u6240\u53ca\uff0cTopic Cluster \u6700\u65e9\u61c9\u898b\u65bc HubSpot 2017 \u5e74\u65bc\u5176\u90e8\u843d\u683c \u201c <a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\">Topic Clusters: The Next Evolution of SEO<\/a> \u201d \u4e00\u6587\u4e2d\uff08\u76ee\u524d\u8a72\u6587\u6700\u8fd1\u4e00\u6b21\u66f4\u65b0\u70ba 2022\/07\uff09\uff0c\u5f8c\u7e8c\u4e5f\u64b0\u6709\u59d0\u59b9\u7bc7\u7ae0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-a-pillar-page\">What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)<\/a>\uff082017\/09 \u767c\u5e03\uff0c\u6700\u8fd1\u66f4\u65b0 2022\/01\uff09<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\">How We Used the Pillar-Cluster Model to Transform Our Blog<\/a>\uff082017\/10 \u767c\u5e03\uff0c\u6700\u8fd1\u66f4\u65b0 2022\/10\uff09<\/li>\n<\/ul>\n\n\n\n<p>HubSpot \u8868\u9054\u7684 Topic Cluster \u53ef\u4ee5\u9019\u4e09\u5f35\u793a\u610f\u5716\u4f5c\u8aaa\u660e\uff0c\u800c\u7d55\u5927\u6578\u4eba\u90fd\u662f\u5f9e\u5716 1 \u63a5\u89f8\u5230 Topic Cluster\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\" colspan=\"2\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/UZ1ivA1Z6KaCEnaRjdLZ8j0on9qFwxYFOlDtwifyA3_72qo94Pl6pGMQKMPF1Iyh8Zenv07ckOtkKt7IJrqbTwczndAOmxDPlycZIgq59MALn-o--nGgVcW20JbDrfmKDy1yn04yN1U38eXgR5KB4D8\" width=\"626\" height=\"359\"><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\" colspan=\"2\">\u5716 1\uff1aTopic Cluster \u6700\u7d93\u5178\u7684\u793a\u610f\u5716\uff08Pillar \u8207 Cluster \u4e92\u70ba\u9023\u7d50\uff09<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" alt=\"Old structure\" src=\"https:\/\/lh5.googleusercontent.com\/N5CJd44Pm_9RnuMMFm5o1IfBW9U_WuMfmiPL-C55Y05S1t4j--jE46qny44LRRxQYc4Yu3nqH2GgsWNEulVdR2FtF-wWNbRg2XDf9VVnJ8Y2EvXkI8MCpYZ7BOoKbpdSfkL9dq7wTTU5bG_23TdCCBk\" width=\"306\" height=\"232\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" alt=\"New structure\" src=\"https:\/\/lh5.googleusercontent.com\/Ovlo7IxA_XLaw5O8eQFi2vR5tBzaGvIAjsRQ-amwo9PZKdtkw3HOt-5uSjDbdU2poNlqSSTcQyujzLSe09oByzwzaM6bYsWK9uTzcSQiDEVGRoYVkDmRuznNF-eyXaI6i8QXF_7thMlSOxv6L_7G1Nc\" width=\"306\" height=\"211\"><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5716 2\uff1aHubSpot \u90e8\u843d\u683c\u7d50\u69cb\u5728\u61c9\u7528 Topic Cluster \u524d\u8f03\u70ba\u9b06\u6563<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5716 3\uff1aHubSpot \u90e8\u843d\u683c\u61c9\u7528 Topic Cluster \u5f8c\uff0c\u4e3b\u984c\u6027\u8b8a\u5f97\u660e\u986f\u3001\u7d50\u69cb\u4e5f\u66f4\u52a0\u7dca\u5bc6<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>P.s\uff1aHubspot \u53ef\u80fd\u4e26\u975e\u6700\u65e9\u675c\u64b0 Topic Cluster \u6b64\u6982\u5ff5\u7684\u55ae\u4f4d\uff0c\u4f46\u4ed6\u5011\u7d55\u5c0d\u662f\u5c07 Topic Cluster \u6607\u83ef\u6210\u4e00\u7a2e\u7db2\u7ad9\u7d93\u71df\u7b56\u7565\uff0c\u4e26\u63a8\u5230\u65b0\u9ad8\u5ea6\u6700\u91cd\u8981\u7684\u63a8\u624b\u3002<\/p>\n\n\n\n<p>\u5c31 Hubspot \u7684\u770b\u6cd5\uff0c\u4ed6\u5011\u8a8d\u70ba\u71df\u92b7\u4eba\u54e1\u3001SEOers \u5fc5\u9808\u6b63\u8996\u9019\u7a2e\u5167\u5bb9\u7b56\u7565\uff0c\u539f\u56e0\u662f\u641c\u5c0b\u5f15\u64ce\u5df2\u7d93\u6539\u8b8a\uff1a<\/p>\n\n\n\n<p><em>Search engines are now smart enough to recognize the connections across these queries. Algorithms have evolved to the point where they can understand the topical context behind the search intent, tie it back to similar searches they have encountered in the past, and deliver web pages that best answer the query.<\/em><\/p>\n\n\n\n<p>\u7c21\u8a00\u4e4b\uff0c\u57fa\u65bc Google \u6f14\u7b97\u6cd5\u7684\u767c\u5c55\uff0c\u7ad9\u5167\u9b06\u6563\u7684\u5167\u5bb9\u67b6\u69cb\u5c07\u7121\u529b\u61c9\u4ed8\u65e5\u6f38\u7cbe\u7d30\u7684\u641c\u5c0b\u884c\u70ba\uff0cTopic Cluster \u5247\u662f\u61c9\u5c0d\u9019\u7a2e\u6539\u8b8a\u7684\u5176\u4e2d\u4e00\u7a2e\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Topic_Cluster_%E7%9A%84%E7%99%BC%E5%B1%95\"><\/span><strong>Topic Cluster \u7684\u767c\u5c55<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u81ea Hubspot \u65bc 2017 \u5e74\u63d0\u51fa Topic Cluster \u5f8c\uff0c\u57fa\u672c\u4e0a\u53d7\u5230 SEOers \u6240\u63a5\u53d7\u548c\u63a8\u5ee3\u3002\u4e0d\u904e\uff0c\u4e00\u4e9b SEOers \u5728 Cluster Content \u9593\u662f\u5426\u4e5f\u9700\u4f7f\u7528\u9023\u7d50\u4f5c\u4e32\u806f\u9019\u9ede\u6709\u4e00\u4e9b\u8a0e\u8ad6\uff0c\u6211\u5011\u53ef\u4ee5 TERAKEET \u7684 Jonas Sickler \u5728 2020 \u5e74\u767c\u8868\u7684 \u201c <a href=\"https:\/\/terakeet.com\/blog\/topic-clusters\/\">What are Topic Clusters? (How They Improve SEO)<\/a> \u201d \u7684\u9019\u6bb5\u8a71\u4f5c\u70ba\u5f15\u5b50\uff0c\u4ed6\u91dd\u5c0d Hubspt \u7684\u7d93\u5178\u793a\u610f\u5716\uff08\u4e0a\u6587\u5716 1 \uff09\u63d0\u51fa\u5982\u4e0b\u6279\u8a55\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Jvly2mcjHAgZTwTfC14zeDqe43Ot5Nw-JuNvMK0rRlZ_BvZxPhG5WJo3RU-8e3Vs9rP19FOi_L9-24ik3FCf-VrMvDj17ZYdDkWB3X_WyVhPuj2f_qo2e2MTeBfMXtCBNEozDlOtVtQIS33-Dw0VRck\" alt=\"\" width=\"632\" height=\"467\"\/><figcaption class=\"wp-element-caption\">TERAKEET \u6587\u7ae0\u5c0d\u65bc HubSpot \u7d93\u5178\u793a\u610f\u5716\u7684\u6279\u8a55<\/figcaption><\/figure><\/div>\n\n\n<p><strong>\u7c21\u55ae\u4f86\u8aaa\uff0c\u4ed6\u5011\u8a8d\u70ba\uff1a\u65e2\u7136\u300c\u9023\u7d50\u300d\u662f Topic Cluster \u7684\u9748\u9b42\uff0c\u76f8\u95dc\u6027\u548c\u6b0a\u91cd\u7684\u6574\u5408\u3001\u50b3\u905e\u7406\u61c9\u4e5f\u5c07 Cluster Content \u7d0d\u5165\u4e32\u806f\u4e4b\u4e2d\uff0c\u5efa\u69cb\u66f4\u5927\u7684\u9023\u7d50\u7db2\u8def\u3002<\/strong> HubSpot \u7684\u793a\u610f\u5716\u904e\u65bc\u91cd\u8996 Cluster Page \u6307\u5411 Pillar Page\uff0c\u53cd\u800c\u7701\u7565\u4e86 Cluster Page \u4e5f\u9700\u8981\u6709\u6240\u9023\u7d50\u9019\u9ede\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Topic_Cluster%E3%80%81Content_Hub%E3%80%81Silo_Structure_%E6%AF%94%E8%BC%83\"><\/span><strong>Topic Cluster\u3001Content Hub\u3001Silo Structure \u6bd4\u8f03<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8aaa\u5230\u9019\u908a\uff0c\u4e00\u4e9b\u7d30\u5fc3\u7684\u8b80\u8005\u53ef\u80fd\u6703\u5f9e\u7d44\u7e54\u5167\u5bb9\u7684\u89d2\u5ea6\u806f\u60f3 Content Hub\uff0c\u6216\u5f9e\u5167\u90e8\u9023\u7d50\u7684\u89d2\u5ea6\u806f\u60f3\u5230 Silo Structure\uff08\u7b52\u5009\u7d50\u69cb\uff09\uff0c\u7e3d\u7684\u4f86\u8b1b\u53c8\u90fd\u662f\u5c07\u5177\u5099\u95dc\u806f\u6027\u7684\u9801\u9762\u900f\u904e\u9023\u7d50\u805a\u985e\u8d77\u4f86\u7684\u5448\u73fe\u5f62\u5f0f\u3002<\/p>\n\n\n\n<p>\u8ac7\u53ca Topic Cluster\uff0c\u5c0d\u8c61\u901a\u5e38\u90fd\u662f\u7cfb\u5217\u6587\u7ae0\uff08\u90e8\u843d\u683c\uff09\uff0c\u800c Content Hub \u61c9\u7528\u7bc4\u570d\u6bd4\u8f03\u5ee3\uff0c\u8af8\u5982\u5167\u5bb9\u8cc7\u6599\u5eab\u3001\u5f71\u7247\u5eab\u3001\u8cc7\u6599\u5716\u8868\u5eab\u90fd\u53ef\u4ee5\u8a8d\u70ba\u662f\u4e00\u7a2e Content Hub\u3002<strong>\u5ee3\u7fa9\u4f86\u8b1b\uff0c\u53ef\u4ee5\u8a8d\u70ba\u5169\u8005\u5c31\u662f\u540c\u6a23\u7684\u6771\u897f\uff0c\u72f9\u7fa9\u4f86\u8b1b\uff0c\u5169\u8005\u9084\u662f\u6709\u4e00\u4e9b\u5dee\u7570\u3002<\/strong><\/p>\n\n\n\n<p>\u8aa0\u7136\uff0cTopic Cluster \u548c Content Hub \u7684\u78ba\u6bd4\u8f03\u63a5\u8fd1\uff0c\u4f8b\u5982 <a href=\"https:\/\/ahrefs.com\/blog\/topic-clusters\/#1-what-are-topic-clusters\">Ahrefs<\/a> \u4fbf\u8a8d\u70ba Topic Cluser \u548c Content Hub \u672c\u8cea\u4e0a\u662f\u4e00\u81f4\u7684\uff1a<\/p>\n\n\n\n<p><em>Topic clusters, content hubs, pillar pages, hub and spoke. Whatever you call them, they are all essentially the same thing: <\/em><strong><em>topically grouped pages designed to cover a subject and rank.<\/em><\/strong><\/p>\n\n\n\n<p>\u81f3\u65bc Silo Structure\uff0c<strong>\u5247\u662f\u7d44\u7e54\u7db2\u7ad9\u67b6\u69cb\u6307\u5c0e\u539f\u5247<\/strong>\uff0c\u5efa\u69cb\u51fa\u7531\u4e0a\u81f3\u4e0b\u7684\u5782\u76f4\u805a\u5408\uff0c\u6bcf\u500b\u7bc0\u9ede\u4e0b\u7684\u9801\u9762\u9700\u4e0a\u4e0b\u968e\u5c64\u4e92\u70ba\u9023\u7d50\uff0c\u540c\u4e00\u968e\u5c64\u4e5f\u4e92\u9023\u7d50\uff0c\u5206\u5c6c\u4e0d\u540c\u7bc0\u9ede\u7684\u9801\u9762\u9593\u4e0d\u9023\u7d50\u3002\u5f9e\u53e6\u5916\u4e00\u500b\u89d2\u5ea6\u4f86\u8aaa\uff0c<strong>Silo \u5176\u5be6\u662f\u5206\u985e\u7684\u5b78\u554f<\/strong>\uff0c\u4e3b\u5f35\u7db2\u7ad9\u61c9\u8a72\u8981\u9069\u7576\u4f7f\u7528\u5206\u985e\u5c07\u9801\u9762\u5206\u9580\u5225\u985e\u5730\u805a\u985e\uff0c\u8b93\u7db2\u7ad9\u67b6\u69cb\u8b8a\u5f97\u66f4\u70ba\u7acb\u9ad4\uff0c\u69cb\u5229\u65bc\u641c\u5c0b\u5f15\u64ce\u548c\u4f7f\u7528\u8005\u7406\u89e3\u7db2\u7ad9\u3002\u4f8b\u5982\u5c07\u90e8\u843d\u683c\u983b\u9053\u6839\u64da\u5167\u90e8\u6587\u7ae0\u4e3b\u984c\u3001\u9762\u5411\u7684\u4e0d\u540c\uff0c\u62c6\u5206\u591a\u500b\u6b21\u983b\u9053\u5f8c\u518d\u5c07\u90e8\u843d\u683c\u6587\u7ae0\u6b78\u5165\u5176\u4e2d\u5316\u70ba\u4e09\u5c64\u5f0f\u7d50\u69cb\uff0c\u53d6\u4ee3\u539f\u5148\u5e73\u5766\u7684\u4e8c\u5c64\u5f0f\u7d50\u69cb\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/zLWJCy2ILB61LiLmZAUDeZxSqbvypBm_g5ke-emNPsPolhFe9AqyzbjbM3z_lwxVU4JXU16hPiAONgqclubrGp61afHpHUJOufFQITuNlUMlcwzCoCB5RrCB9aFerOy2EB-DwSJFL2jgYcA9JrXkH1o\" alt=\"\" width=\"600\" height=\"158\"\/><figcaption class=\"wp-element-caption\">Silo Structure V.S Flat Structure\uff08\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/searchengineland.com\/everything-not-blog-post-start-using-silos-242508\">SEL<\/a>\uff09<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/0lSiGe7XfvdXxzZErYQhuI0Guw8nDDDr0MDRRppeRA9NmCVcbF6te1xkpRxVvx3wd34VAuytN3eO_QcUuGVfDzhrGOSAgW925Q2J1sKY2TfEVgsFV5ZVdSckAIJx5F8U0pbpW-G3X81j6FbdIkM34VQ\" alt=\"Self Contained Silos\" width=\"505\" height=\"291\"\/><figcaption class=\"wp-element-caption\">\u7d93\u5178\u7684 Silo \u7d50\u69cb\u793a\u610f\u5716\uff0c\u4e0d\u540c\u985e\u5225\u7684\u9801\u9762\u4e0d\u80fd\u6709\u6240\u9023\u7d50\uff08\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.authorityhacker.com\/site-architecture\/\">Authority Hacker<\/a>\uff09<\/figcaption><\/figure><\/div>\n\n\n<p>\u5728 Topic Cluster \u7684\u4e2d\u5fc3\u5316\u539f\u5247\u4e0b\uff0cPillar \u548c Cluster \u7684\u95dc\u4fc2\u597d\u6bd4\u592a\u967d\u7cfb\u4e2d\u592a\u967d\u548c\u6046\u661f\u9593\u7684\u95dc\u4fc2\uff0c\u592a\u967d\u662f\u4e00\u679d\u7368\u79c0\u6700\u5927\u7684\u6838\u5fc3\uff0c\u6046\u661f\u570d\u7e5e\u592a\u967d\u904b\u4f5c\uff0c\u5f7c\u6b64\u4e4b\u9593\u5730\u4f4d\u5e73\u7b49\uff0c\u7121\u53e6\u5916\u7684\u4e3b\u5f9e\u95dc\u4fc2\u3002<\/p>\n\n\n\n<p>\u986f\u800c\u6613\u898b\uff0cSilo Structure \u672c\u8cea\u4e0a\u8207 Topic Cluster \u548c Content Hub \u4e26\u4e0d\u76f8\u540c\uff1a<strong>Silo \u662f\u5efa\u69cb\u7db2\u7ad9\u7d50\u69cb\u7684\u65b9\u6cd5\uff0c\u8ac7\u7684\u662f\u5207\u5206\u5206\u985e\u3001\u5782\u76f4\u7d50\u69cb\uff1b\u5f8c\u5169\u8005\u5247\u662f\u5167\u5bb9\u7d93\u71df\u7684\u4e00\u7a2e\u7b56\u7565\uff0c\u8207\u7db2\u7ad9\u7d50\u69cb\u7121\u95dc\uff0cTopic Cluster \u6bcb\u9700\u8003\u91cf\u7db2\u7ad9\u7d50\u69cb\u7684\u554f\u984c\uff0cContent Hub \u5247\u6709\u6a5f\u6703\u81ea\u6210\u4e00\u500b\u5206\u985e\uff0c\u4f46\u901a\u5e38\u5167\u90e8\u672a\u5fc5\u6703\u518d\u4f5c\u7d30\u5316\u3002<\/strong><\/p>\n\n\n\n<p>\u57fa\u65bc Topic Cluster \u548c Content Hub \u53ef\u7d30\u5206\u7684\u7acb\u5834\u4e0b\uff0c\u5c07\u9019\u4e09\u8005\u7684\u7570\u540c\u7e6a\u88fd\u6210\u4e0b\u8868\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table><tbody><tr><td><\/td><td class=\"has-text-align-center\" data-align=\"center\">Topic Cluster<\/td><td class=\"has-text-align-center\" data-align=\"center\">Content Hub<\/td><td class=\"has-text-align-center\" data-align=\"center\">Silo Structure<\/td><\/tr><tr><td>\u6027\u8cea<\/td><td class=\"has-text-align-center\" data-align=\"center\" colspan=\"2\">\u5167\u5bb9\u7b56\u7565<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u7db2\u7ad9\u67b6\u69cb<\/td><\/tr><tr><td>\u61c9\u7528\u7bc4\u570d<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u591a\u70ba\u90e8\u843d\u683c\u6587\u7ae0<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5f62\u5f0f\u4e0d\u62d8\uff0c\u90e8\u843d\u683c\u6587\u7ae0\u3001\u77e5\u8b58\u5eab\u7b49\u5747\u53ef<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u90e8\u843d\u683c\u6587\u7ae0\u5206\u985e &amp; \u7522\u9801\u9801<\/td><\/tr><tr><td>\u95dc\u9375\u5b57<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5fc5\u9700\u5275\u5efa Pillar Page&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6c92\u6709 Pillar Page<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5206\u985e\u9801\u53ef\u8996\u70ba Pillar Page<\/td><\/tr><tr><td>\u9023\u7d50\u7cbe\u5ea6<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u9b06\u6563\uff0c\u975e\u540c\u4e3b\u984c\u7684\u9801\u9762\u82e5\u6709\u52a9\u65bc\u5b8c\u6210\u4f7f\u7528\u8005\u7ad9\u5167\u9ad4\u9a57\uff0c\u9023\u7d50\u81f3\u96c6\u7fa4\u5916\u9801\u9762\u4e5f\u7121\u59a8<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u4e00\u822c\uff0c\u7121\u7279\u5225\u8981\u6c42<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u56b4\u683c\u7684 Silo \u8981\u6c42\u6d87\u6e2d\u5206\u660e\u3001\u4e0d\u8d8a\u904e\u96f7\u6c60\u4e00\u6b65<\/td><\/tr><tr><td>\u9801\u9762\u4e32\u806f<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5f37\u8abf Pillar Page \u8981\u900f\u904e\u548c Cluster Page \u4e92\u9023\u4ee5\u5206\u914d\u5230\u6700\u591a\u7684\u9023\u7d50\u96c6\u4e2d\u6b0a\u91cd<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u4e0d\u5f37\u8abf<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u4e0d\u5f37\u8abf<\/td><\/tr><tr><td>\u4f8b\u5b50<\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.semrush.com\/blog\/what-is-seo\/\">SEMrush<\/a><br><a href=\"https:\/\/neilpatel.com\/what-is-seo\/\">Neil Patel<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/backlinko.com\/hub\/content\">Backlinko &#8211; Content Marketing Hub<\/a><br><a href=\"https:\/\/moz.com\/learn\/seo\">Moz-SEO Learning Center<\/a><br><a href=\"https:\/\/www.similartech.com\/categories\/schema\">SimilaTech &#8211; Schema Document Hub<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.searchenginejournal.com\/category\/seo\/\">SEJ<\/a><br><a href=\"https:\/\/searchengineland.com\/library\/seo\">SEL<\/a><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>\u7e3d\u800c\u8a00\u4e4b\uff0c\u9019\u4e09\u7a2e\u7d50\u69cb\u672c\u8cea\u4e0a\u90fd\u6709\u96c6\u4e2d\u76f8\u95dc\u5ea6\u548c\u6b0a\u91cd\u7684\u6027\u8cea\uff0c\u5747\u6709\u5229\u65bc\u5efa\u69cb\u7db2\u7ad9\u5728\u7279\u5b9a\u4e3b\u984c\u7684\u5c08\u696d\u548c\u6b0a\u5a01\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Topic_Cluster_%E7%82%BA%E4%BD%95%E6%9C%89%E6%95%88%EF%BC%9F%E4%B8%8D%E5%B0%B1%E6%98%AF%E5%85%A7%E9%83%A8%E9%80%A3%E7%B5%90%E5%84%AA%E5%8C%96%E5%97%8E%EF%BC%9F\"><\/span><strong>Topic Cluster \u70ba\u4f55\u6709\u6548\uff1f\u4e0d\u5c31\u662f\u5167\u90e8\u9023\u7d50\u512a\u5316\u55ce\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u8ac7 Topic Cluster \u4e4b\u65bc SEO \u7684\u512a\u9ede\u4ee5\u53ca\u5177\u9ad4\u64cd\u4f5c\u6b65\u9a5f\u524d\uff0c\u7b46\u8005\u60f3\u518d\u82b1\u4e00\u4e9b\u7bc7\u5e45\u5411\u5404\u4f4d\u8aaa\u660e Topic Cluster \u5230\u5e95\u5177\u5099\u600e\u6a23\u7684 SEO \u9b54\u529b\uff0c\u800c\u8b93 SEOers \u70ba\u4e4b\u8457\u8ff7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E8%88%AC%E6%84%8F%E7%BE%A9%E4%B8%8B%E7%9A%84%E5%85%A7%E9%83%A8%E9%80%A3%E7%B5%90%E5%84%AA%E5%8C%96\"><\/span><strong>\u4e00\u822c\u610f\u7fa9\u4e0b\u7684\u5167\u90e8\u9023\u7d50\u512a\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e00\u822c\u4f86\u8aaa\uff0c\u8ad6\u53ca\u5167\u90e8\u9023\u7d50\u4e3b\u8981\u805a\u7126\u5728\u4ee5\u4e0b\u5e7e\u9ede\uff1a\u767c\u73fe\u7db2\u5740\u3001\u50b3\u905e\u6b0a\u91cd&amp;\u76f8\u95dc\u6027\u3001\u7d44\u7e54\u7db2\u7ad9\u7d50\u69cb\u3001\u5c0e\u822a\u4f5c\u7528\u3001<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/\">CTA<\/a> \uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u767c\u73fe\u7db2\u5740\uff1a\u641c\u5c0b\u5f15\u64ce\u662f\u4f9d\u8cf4\u9023\u7d50\u5be6\u73fe\u767c\u73fe\u7db2\u5740\u4ee5\u53ca\u5728\u9801\u9762\u4e4b\u9593\u7684\u79fb\u52d5\uff0c\u552f\u6709\u767c\u73fe\u5230\u7db2\u5740\u624d\u6703\u63a5\u7e8c\u6aa2\u7d22\u3001\u7d22\u5f15\u6d41\u7a0b\uff1b<\/li>\n\n\n\n<li>\u50b3\u905e\u6b0a\u91cd &amp; \u76f8\u95dc\u6027\uff1aGoogle \u6f14\u7b97\u6cd5\u7684\u6838\u5fc3\u4e4b\u4e00\uff1aPageRank \u6703\u900f\u904e\u9023\u7d50\u50b3\u905e\uff0c\u800c\u641c\u5c0b\u5f15\u64ce\u9023\u904e\u9801\u9762\u4e4b\u9593\u7684\u9023\u7d50\u95dc\u4fc2\uff0c\u4e26\u4e86\u89e3\u5230\u54ea\u4e9b\u9801\u9762\u9593\u95dc\u4fc2\u8f03\u5bc6\u5207\uff1b<\/li>\n\n\n\n<li>\u7d44\u7e54\u7db2\u7ad9\u7d50\u69cb\uff1a\u5c07\u4e3b\u984c\u3001\u6027\u8cea\u76f8\u8fd1\u7684\u9801\u9762\u805a\u985e\u8d77\u4f86\u5b89\u6392\u540c\u4e00\u500b\u5206\u985e\u4e0b\uff0c\u5f37\u5316\u5206\u985e\u672c\u8eab\u4ee5\u53ca\u5167\u90e8\u9801\u9762\u9593\u7684\u4e3b\u984c\u6027\uff0c\u6241\u5e73\u5316\u3001Silo \u7d50\u69cb\u70ba\u4e3b\u8981\u6307\u5c0e\u539f\u5247\uff1b<\/li>\n\n\n\n<li>\u5c0e\u822a\u4f5c\u7528\uff1a\u7db2\u7ad9\u7ba1\u7406\u8005\u6709\u610f\u8b58\u5730\u5f15\u5c0e\u4f7f\u7528\u8005\u9032\u5165\u67d0\u985e\u578b\uff0f\u67d0\u500b\u9801\u9762\uff0c\u5f37\u5316\u4f7f\u7528\u8005\u9ad4\u9a57\uff1b<\/li>\n\n\n\n<li>CTA\uff1a\u5728\u9801\u9762\u52a0\u5165\u6307\u5411\u500b\u5225\u6709\u8f49\u63db\u4f5c\u7528\u7684\u9023\u7d50\uff0c\u4fc3\u9032\u8f49\u63db\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u63db\u8a00\u4e4b\uff0c\u82e5\u5728\u9019\u6a23\u7684\u89d2\u5ea6\u4e0b\u770b\u5f85\u548c\u4f7f\u7528\u5167\u90e8\u9023\u7d50\uff0c\u57fa\u672c\u662f\u53ea\u628a\u5167\u90e8\u9023\u7d50\u7576\u4f5c On Page SEO \u548c\u4f7f\u7528\u8005\u9ad4\u9a57\u7684\u4e00\u74b0\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5c31\u67d0\u4e00\u9801\u9762\u4f5c Title \/ Description\u3001\u65b0\u589e\uff0f\u6f64\u98fe\u6587\u6848\u7b49\u8abf\u6574\u5f8c\uff0c\u5728\u7ad9\u5167\u4e3b\u984c\u76f8\u95dc\u9801\u9762\u52a0\u5165\u9023\u7d50\uff0c\u5354\u52a9\u641c\u5c0b\u5f15\u64ce\u53ef\u5f9e\u5176\u4ed6\u6587\u767c\u73fe\u5230\u672c\u9801\uff0c\u5206\u914d\u5230\u6b0a\u91cd\uff08PageRank\uff09\u548c\u76f8\u95dc\u6027\u3002\u53c8\u6216\u662f\u4f7f\u7528\u5167\u90e8\u9023\u7d50\u4f5c\u4f7f\u7528\u8005\u5f15\u5c0e\u81f3\u7279\u5b9a\u9801\u9762\u4e0a\uff0c\u8d77\u5c0e\u822a\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u9019\u6a23\u7684\u64cd\u4f5c\u624b\u6cd5\u56fa\u7136\u6709\u6548\uff0c\u4f46\u53ea\u662f SEO \u7684\u57fa\u672c\u529f\u592b\uff0c\u800c\u4e14<strong>\u5b58\u5728\u4e00\u5b9a\u7684\u4efb\u610f\u6027<\/strong>\u3002\u7136\u800c\uff0cTopic Cluster \u4e26\u4e0d\u53ea\u662f\u4f7f\u7528\u5167\u90e8\u9023\u7d50\u4e32\u806f\u9801\u9762\u800c\u5df2\uff0c\u5b83\u5177\u6709 Google \u6f14\u7b97\u6cd5\u57fa\u790e\uff0c\u800c\u4e14\u662f\u6975\u5177\u76ee\u7684\u6027\u7684\u4e00\u7a2e\u7b56\u7565\uff0c\u5be6\u70ba\u9032\u968e\u7d1a\u7684\u5167\u90e8\u9023\u7d50\u904b\u7528\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7cfb\u7d71\u5730\u5efa\u7acb\u7db2\u7ad9\u67b6\u69cb\uff0c\u4ee5\u53ca\u6709\u76ee\u7684\u6027\u3001\u7cfb\u7d71\u5730\u7522\u51fa\u5167\u5bb9\uff0c\u5c31\u4e0d\u53ea\u662f\u5167\u90e8\u9023\u7d50\u512a\u5316\u9019\u9ebc\u7c21\u55ae<\/li>\n\n\n\n<li>\u9ad8\u5ea6\u300c\u76f8\u95dc\u5ea6\u300d\u7684\u5167\u5bb9\u4e92\u70ba\u9023\u7d50\uff0c\u53ef\u4ee5\u5145\u5206\u767c\u63ee\u9023\u7d50\u7684\u5a01\u529b\uff08\u6578\u91cf\u3001\u76f8\u95dc\u6027\u90fd\u6709\u6240\u653e\u5927\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u7d93\u904e\u4e0a\u8ff0\u8aaa\u660e\uff0c\u5927\u5bb6\u61c9\u8a72\u90fd\u53ef\u4ee5\u770b\u51fa Topic Cluster \u904b\u7528\u5230\u7684 SEO \u7684\u89c0\u5ff5\uff0c\u5176\u5be6\u4e26\u7121\u65b0\u7a81\u7834\uff0c\u4e3b\u8981\u9084\u662f\u570d\u7e5e\u5728\u300c\u5167\u5bb9\u512a\u7570\u7a0b\u5ea6\u300d\u548c \u300c\u9023\u7d50\u50b3\u905e\u76f8\u95dc\u5ea6\u3001\u6b0a\u91cd\u300d\u5169\u5927\u57fa\u790e\u6982\u5ff5\u4e0a\uff0cGoogle \u672c\u8eab\u5c31\u662f\u4f9d\u8cf4\u7cbe\u826f\u7684\u5167\u5bb9\u4ee5\u53ca\u5167\u90e8\u9023\u7d50\u7684\u5e03\u5c40\u5408\u7406\u7b49 On-Page \u8a0a\u865f\u7d66\u4e88\u6392\u540d\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0cTopic Cluster \u7d55\u5c0d\u4e0d\u50c5\u5982\u6b64\u22ef\u22ef<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Topic_Cluster_%E7%9A%84_Google_%E6%BC%94%E7%AE%97%E6%B3%95%E5%9F%BA%E7%A4%8E\"><\/span><strong>Topic Cluster \u7684 Google \u6f14\u7b97\u6cd5\u57fa\u790e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u9032\u4e00\u6b65\u4ecb\u7d39 Topic Cluster \u4e4b\u524d\uff0c\u6211\u5011\u5148\u88dc\u5145\u5b83\u7684\u6f14\u7b97\u6cd5\u57fa\u790e\uff0c\u4e86\u89e3 Topic Cluster \u4f55\u4ee5\u6210\u7acb\uff0c\u53ca\u5176\u300c\u8d85\u8d8a\u300d\u5167\u90e8\u9023\u7d50\u7684\u6839\u672c\u539f\u56e0\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u9023\u7d50\uff1a\u4e00\u5207\u90fd\u662f\u9023\u7d50<\/strong><\/h4>\n\n\n\n<p>\u9996\u5148\uff0c\u6211\u5011\u90fd\u77e5\u9053\u9023\u7d50\u5177\u5099\u50b3\u905e\u6b0a\u91cd\u3001\u76f8\u95dc\u6027\u7684\u6548\u679c\uff0c\u512a\u8cea\u9023\u7d50\u517c\u9867\u4e0a\u8ff0\u5169\u8005\u3002\u5982\u82e5\u8ad6\u53ca\u6548\u679c\u5f37\u5f31\uff0c\u5247\u662f\u76f8\u95dc\u6027\u6bd4\u6b0a\u5a01\u6027\u4f86\u5f97\u91cd\u8981\u3002\u800c\u5728 Topic Cluster \u65b9\u91dd\u4e0b\u4f7f\u7528\u9023\u7d50\u4e92\u70ba\u4e32\u806f\u7684\u9801\u9762\uff0c\u7531\u65bc\u672c\u8eab\u80af\u5b9a\u5177\u5099\u9ad8\u76f8\u95dc\u5ea6\uff0c \u56e0\u6b64\u96c6\u4e2d\u76f8\u95dc\u6027\u7684\u6548\u679c\u4e5f\u6703\u8f03\u9ad8\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2020 \u5f8c\u9762\u4e16\u7684\u6f14\u7b97\u6cd5\uff1aAI \u7684\u5a01\u529b<\/strong><\/h4>\n\n\n\n<p>\u53e6\u5916\uff0c\u773e\u6240\u5468\u77e5\uff0cGoogle \u5177\u5099\u4e86\u89e3\u9801\u9762\u4e3b\u984c\u7684\u80fd\u529b\uff0c\u56e0\u6b64\u624d\u53ef\u5c31\u4f7f\u7528\u8005\u9375\u5165\u7684\u95dc\u9375\u5b57\uff0c\u5728 SERP \u4e0a\u5217\u51fa\u8207\u5b57\u8a5e\u76f8\u7b26\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u4e5f\u662f\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u7cfb\u7d71\u904b\u7528\u7684\u5176\u4e2d\u4e00\u500b\u6838\u5fc3\u3002\u96a8\u8457\u6280\u8853\u7684\u767c\u5c55\uff0c\u73fe\u5728\u7684 Google \u9664\u4e86\u80fd\u6839\u9801\u9762\u5167\u5bb9\u3001\u9023\u7d50\u7b49\u8a0a\u865f\u7406\u89e3\u9801\u9762\u4e3b\u984c\u5916\uff0c<strong>\u9084\u80fd\u7406\u89e3\u54ea\u4e9b\u4e3b\u984c\u5177\u5099\u76f8\u95dc\u6027\uff0c\u4ee5\u53ca\u7406\u89e3\u4e3b\u984c\u4e4b\u9593\u7684\u6bcd\u5b50\u95dc\u4fc2\u3002<\/strong>Google 2020 \u5e74 10 \u6708\u5728 \u201c<a href=\"https:\/\/blog.google\/products\/search\/search-on\/\">How AI is powering a more helpful Google<\/a>\u201d \u9019\u7bc7\u6587\u7ae0\u660e\u78ba\u63d0\u5230\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/1YjUyvM_RU641-BXHF8qYkeE6h6-40WHAKwMrAlvACWX7MH55Qa-PGEkKwGMJTGHd4GoZfPNWAMicOp7Blk6GrP0k5exE9IUKSCwsmLsuE_JMzJ7NB12G-okvOEpOQhof39CM9OM2mTYQZZyA0KZcU0\" alt=\"\" width=\"735\" height=\"164\"\/><\/figure><\/div>\n\n\n<p>\u3010\u8b6f\u6587\uff08\u64da DeepL\uff09\u3011<br>\u6211\u5011\u61c9\u7528\u795e\u7d93\u7db2\u7d61\u4f86\u7406\u89e3\u8207\u8208\u8da3\u76f8\u95dc\u7684\u5b50\u4e3b\u984c\uff0c\u9019\u6709\u52a9\u65bc\u5728\u60a8\u641c\u7d22\u5ee3\u6cdb\u7684\u5167\u5bb9\u6642\u70ba\u60a8\u63d0\u4f9b\u66f4\u591a\u6a23\u5316\u7684\u5167\u5bb9\u3002\u4f8b\u5982\uff0c<strong>\u5982\u679c\u60a8\u641c\u7d22\u300c\u5bb6\u7528\u904b\u52d5\u5668\u6750\u300d\uff0c\u6211\u5011\u73fe\u5728\u53ef\u4ee5\u7406\u89e3\u76f8\u95dc\u7684\u5b50\u4e3b\u984c\uff0c\u5982\u7d93\u6fdf\u578b\u5668\u6750\u3001\u9ad8\u7d1a\u7cbe\u9078\u6216\u5c0f\u7a7a\u9593\u5275\u610f\uff0c\u4e26\u5728\u641c\u7d22\u7d50\u679c\u9801\u9762\u70ba\u60a8\u986f\u793a\u66f4\u5ee3\u6cdb\u7684\u5167\u5bb9\u3002<\/strong>\u6211\u5011\u5c07\u5728\u4eca\u5e74\u5e74\u5e95\uff08\u7b46\u8005\u6309\uff1a2020 \u5e74\u5e95\uff09\u958b\u59cb\u63a8\u51fa\u9019\u9805\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c<a href=\"https:\/\/blog.google\/products\/search\/introducing-mum\/\">Multitask Unified Model\uff08MUM\uff09\u6f14\u7b97\u6cd5<\/a>\u4e5f\u662f\u5176\u4e2d\u7684\u4e00\u500b\u6838\u5fc3\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ue9yDMOMydj7RPzWYGFvTzqJkJn7yhef-wwyCEf88vs6xwy3LhzToCwDet6vWVDLtertt05DWrH2SN5DHOF3j6mKNseiSoWg36zp4IFP9fN_zCCTEEyU7uGlheQp9SByRGud8Ea-gE7A8RDgJFYyYfU\" alt=\"\" width=\"600\" height=\"338\"\/><figcaption class=\"wp-element-caption\">&nbsp;<\/figcaption><\/figure><\/div>\n\n\n<p>\u3010Google \u539f\u6587\u3011<br>Take the question about hiking Mt. Fuji: MUM could understand you\u2019re comparing two mountains, so elevation and trail information may be relevant. It could also understand that, in the context of hiking, to \u201cprepare\u201d could include things like fitness training as well as finding the right gear.&nbsp;Since MUM can surface insights based on its deep knowledge of the world, it could highlight that while both mountains are roughly the same elevation, fall is the rainy season on Mt. Fuji so you might need a waterproof jacket. MUM could also surface helpful subtopics for deeper exploration \u2014 like the top-rated gear or best training exercises \u2014 with pointers to helpful articles, videos and images from across the web.<\/p>\n\n\n\n<p>\u3010\u8b6f\u6587\uff08\u64da DeepL\uff09\u3011<br>\u5c31\u62ff\u5f92\u6b65\u5bcc\u58eb\u5c71\u7684\u554f\u984c\u4f86\u8aaa\u5427\uff1a MUM \u53ef\u4ee5\u7406\u89e3\u60a8\u5728\u6bd4\u8f03\u5169\u5ea7\u5c71\uff0c\u56e0\u6b64\u6d77\u62d4\u548c\u5c71\u8def\u4fe1\u606f\u53ef\u80fd\u8207\u6b64\u76f8\u95dc\u3002<strong>\u5b83\u9084\u80fd\u7406\u89e3\uff0c\u5728\u5f92\u6b65\u65c5\u884c\u4e2d\uff0c\u300c\u6e96\u5099\u300d\u53ef\u80fd\u5305\u62ec\u5065\u8eab\u8a13\u7df4\u548c\u5c0b\u627e\u5408\u9069\u7684\u88dd\u5099\u3002<\/strong>\u7531\u65bc MUM \u53ef\u4ee5\u6839\u64da\u81ea\u5df1\u5c0d\u4e16\u754c\u7684\u6df1\u5165\u4e86\u89e3\u63d0\u51fa\u898b\u89e3\uff0c\u56e0\u6b64\u5b83\u53ef\u4ee5\u5f37\u8abf\uff0c\u96d6\u7136\u5169\u5ea7\u5c71\u7684\u6d77\u62d4\u5927\u81f4\u76f8\u540c\uff0c\u4f46\u79cb\u5b63\u662f\u5bcc\u58eb\u5c71\u7684\u96e8\u5b63\uff0c\u56e0\u6b64\u60a8\u53ef\u80fd\u9700\u8981\u4e00\u4ef6\u9632\u6c34\u593e\u514b\u3002<strong>MUM \u9084\u53ef\u4ee5\u70ba\u66f4\u6df1\u5165\u7684\u63a2\u7d22\u63d0\u4f9b\u6709\u7528\u7684\u5b50\u4e3b\u984c\uff0c\u5982\u9802\u7d1a\u88dd\u5099\u6216\u6700\u4f73\u8a13\u7df4\u65b9\u6cd5\uff0c<\/strong>\u4e26\u5f9e\u7db2\u7d61\u4e0a\u63d0\u4f9b\u6709\u7528\u7684\u6587\u7ae0\u3001\u8996\u983b\u548c\u5716\u7247\u6307\u5411\u3002<\/p>\n\n\n\n<p>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6839\u64da Google \u5b98\u65b9 MUM \u76ee\u524d\u672a\u5168\u9762\u61c9\u7528\u5728\u7cfb\u7d71\u4e2d\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/f1Bm33TYBBNPtWOSMgHdjGgMbAQpBNHmI0h3F1ISex-yh-KD6EMTD9hDJBL9EzpJHA3y63N46GhEfmimA6t7t9V6eT81D6VsDGr4egaNhy88RstvKM2OuR-u7UtY-ncE0ar2Gbt20N2jzHrKdsCn6VU\" alt=\"\" width=\"800\" height=\"133\"\/><figcaption class=\"wp-element-caption\">\u5716\u7247\u51fa\u8655\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide?hl=zh-tw#mum\">Google \u641c\u5c0b\u6392\u540d\u7cfb\u7d71\u6307\u5357\u8aaa\u660e\u6587\u4ef6<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>\u4e0d\u904e\uff0c\u6839\u64da\u6b64\u524d <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/05\/understanding-news-topic-authority?hl=zh-tw\">Topic Authority \u7cfb\u7d71<\/a>\u7684\u5148\u4f8b\u4f86\u770b\uff0cGoogle \u53ef\u80fd\u65e9\u5c31\u5df2\u7136\u4f7f\u7528 MUM\uff0c\u53ea\u662f\u9084\u6c92\u516c\u5e03\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/XFrgX0iC0ekYBOyaKsWpeH7cgbH-yNNRiWNgzMFxhd9G6cu5pERYtgbNAHKStR__vlUVJc4dSKaO_HcIw__zG4g2bONuIuAFO9VYwbv-lOCAcrtpXWvyX4fg6PvBJ5FTyhe_D3WO30QrY0bXAU9TRfM\" alt=\"\" width=\"589\" height=\"302\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1661213310723784704\">Lily Ray Twitter<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>\u7c21\u55ae\u4f5c\u500b\u5c0f\u7d50\uff0cTopic Cluster \u5728 Google \u6f14\u7b97\u6cd5\u7684\u8fed\u4ee3\u7684\u5927\u74b0\u5883\u4e0b\uff0c\u4e00\u4e9b\u539f\u6709\u7684 SEO \u9805\u76ee\u5728\u4e00\u5b9a\u689d\u4ef6\u4e0b\u7372\u5f97\u5230\u52a0\u5f37\uff0c\u5177\u5099\u66f4\u9ad8\u7684\u6230\u7565\u610f\u7fa9\u3002<\/p>\n\n\n\n<p>AI \u6d6a\u6f6e\u4f86\u8972\u5c07 SEO \u5e36\u5165\u65b0\u6642\u4ee3\uff0c\u5c0d AI x SEO \u7684\u7d9c\u5408\u904b\u7528\u6216\u672a\u4f86\u641c\u5c0b\u5f15\u64ce\u6f14\u8b8a\u9762\u8c8c\u6709\u8208\u8da3\u7684\u8b80\u8005\uff0c\u53ef\u4ee5\u53c3\u8003 awoo \u7684\u7cfb\u5217\u6587\u7ae0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-seo\/\">ChatGPT x SEO 13 \u500b\u61c9\u7528\u6848\u4f8b\u5927\u516c\u958b\uff0c\u7528 AI \u8f15\u9b06\u63d0\u5347\u7db2\u7ad9 SEO \u57f7\u884c\u6548\u7387\uff01<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-seo-faq\/\">ChatGPT x SEO \u884c\u92b7\u4eba\u7684 15 \u500b FAQ \u5927\u54c9\u554f<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-seo-7-prompt\/\">\u30107 \u500b\u63d0\u793a\u8a5e\u8b93 ChatGPT \u5e6b\u4f60\u5b8c\u6210\u4e00\u7bc7 SEO \u6587\u7ae0\u3011\u4e0a\u7bc7\uff1a6 \u500b\u8d85\u5be6\u7528\u7684 AIPRM Prompt<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-seo-7-prompt-2half\/\">\u30107 \u500b\u63d0\u793a\u8a5e\u8b93 ChatGPT \u5e6b\u4f60\u5b8c\u6210\u4e00\u7bc7 SEO \u6587\u7ae0\u3011\u4e0b\u7bc7\uff1a\u8b93 AI \u8f14\u52a9\u505a SEO \u7684\u6d41\u7a0b<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-google-sge-seo-trends\/\">AI \u5982\u4f55\u985b\u8986\u641c\u5c0b\u9ad4\u9a57\uff1fGoogle SGE \u5be6\u6e2c\u770b SEO \u672a\u4f86\u4e03\u500b\u512a\u5316\u8da8\u52e2<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E7%B6%B2%E7%AB%99%E9%9C%80%E8%A6%81%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4%EF%BC%8C%E5%B0%8D_SEO_%E5%8F%88%E6%9C%89%E4%BD%95%E5%B9%AB%E5%8A%A9%EF%BC%9F\"><\/span><strong>\u70ba\u4ec0\u9ebc\u7db2\u7ad9\u9700\u8981\u4e3b\u984c\u96c6\u7fa4\uff0c\u5c0d SEO \u53c8\u6709\u4f55\u5e6b\u52a9\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u96a8\u8457\u5e02\u5834\u65e5\u8da8\u98fd\u548c\uff0c\u666e\u904d\u7db2\u7ad9\u90fd\u5df2\u9054\u4e00\u5b9a SEO \u6c34\u5e73\uff0c\u73fe\u5728\u4e0d\u53ea\u5927\u7af6\u722d\u7684\u95dc\u9375\u5b57\u96e3\u4ee5\u64cd\u4f5c\uff0c\u9023\u4e2d\u5c3e\u3001\u9577\u5c3e\u95dc\u9375\u5b57\u90fd\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u96e3\u53d6\u5f97\u6392\u540d\u3002SEOers \u9762\u5c0d\u5982\u6b64\u6311\u6230\uff0c\u5176\u4e2d\u4e00\u500b\u7a81\u7834\u91cd\u570d\u7684\u65b9\u6cd5\u4fbf\u662f\u6253\u9020 Topic Cluster\uff0c\u63a5\u4e0b\u4f86\uff0c\u5411\u5404\u4f4d\u8aaa\u660e\u5728\u7ad9\u5167\u5efa\u69cb Topic Cluster \u7684\u7a2e\u7a2e\u597d\u8655\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E8%80%85%E5%B1%A4%E9%9D%A2%EF%BC%9A%E6%BB%BF%E8%B6%B3%E4%BD%BF%E7%94%A8%E8%80%85%E9%9C%80%E6%B1%82\"><\/span><strong>\u4f7f\u7528\u8005\u5c64\u9762\uff1a\u6eff\u8db3\u4f7f\u7528\u8005\u9700\u6c42<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7576\u7db2\u7ad9\u7d93\u71df\u8005\u5728\u7db2\u7ad9\u6253\u9020 Topic Cluster\uff0c\u610f\u5373\u7db2\u7ad9\u53ef\u56de\u7b54\u4f7f\u7528\u8005\u5728\u641c\u5c0b\u8a72\u4e3b\u984c\u6642\u6703\u611f\u8208\u8da3\u7684\u8b70\u984c\uff0c\u4ed6\u5011\u6aa2\u5c0b\u6b77\u7a0b\u7684\u5404\u500b\u6b65\u9a5f\u3001\u74b0\u7bc0\uff0c\u7db2\u7ad9\u90fd\u80fd\u63d0\u4f9b\u76f8\u61c9\u7684\u56de\u7b54\uff0c\u9593\u63a5\u9f13\u52f5\u7528\u6236\u505c\u7559\u5728\u672c\u7ad9\uff0c\u4e5f\u80fd\u8d77\u6559\u80b2\u5ba2\u6236\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u6211\u5011\u90fd\u77e5\u9053\u4f7f\u7528\u8005\u8a31\u672a\u5fc5\u80fd\u5728\u4e00\u6b21\u7684\u641c\u5c0b\u4e2d\u4fbf\u5b8c\u6210\u5176\u641c\u5c0b\u7684\u76ee\u7684\uff0c\u4e5f\u6703\u5f9e\u8f03\u5ee3\u6cdb\u7684\u8b70\u984c\u6536\u7e2e\u81f3\u8f03\u5177\u9ad4\u7684\u8b70\u984c\uff08Ex. AIDA \u884c\u92b7\u6f0f\u6597\u6a21\u578b\u4e2d\u7684\u8a8d\u77e5 Awarness \uff1e\u8208\u8da3 Interest \uff1e\u617e\u671b Desire \uff1e\u884c\u52d5 Action \uff09\u3002\u200b<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/jusZyW2tH37FFwjGAlRZsyT3B4GtEdH2nRGFynRVOFpwnDp6KLjT9qvXbJAEUfvYHedZn6tuTW5UAGC7_olZVhwCz58981LbFYgpxWg6UNCNm16mHSmntvMEPRB3xOmY1qslkPWqXENv17uCstIAIhY\" alt=\"Is It Time to Completely Rethink Your Keyword Management Process?\" width=\"800\" height=\"486\"\/><figcaption class=\"wp-element-caption\">\u5716\u7247\u51fa\u8655\uff1a<a href=\"https:\/\/www.searchenginejournal.com\/seomonitor-rethink-keyword-management-process\/408708\/\">SEJ<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>\u5c31\u6211\u5011\u7684\u770b\u6cd5\uff0c\u5728 Topic Cluster \u7684\u5167\u5bb9\u627f\u64d4\u8d77 AIDA \u4e2d\u524d\u4e09\u8005\u7684\u4f5c\u7528\uff0c\u5728\u4f7f\u7528\u8005\u5f9e\u7522\u751f\u9700\u6c42\u3001\u6536\u96c6\u8cc7\u8a0a\u5230\u6bd4\u8f03\u671f\u7684\u6a23\u6a23\u641c\u5c0b\u9700\u6c42\u90fd\u53ef\u4ee5\u662f Topic \u6240\u6db5\u6982\u7684\u5167\u5bb9\uff0c\u4e5f\u53ef\u4ee5\u8aaa\u8655\u8655\u90fd\u6709 Topic Cluster \u7684\u767c\u63ee\u7a7a\u9593\u3002\u56e0\u6b64\uff0c\u69cb\u5efa Topic Cluster \u7684\u540c\u6642\uff0c\u539f\u5247\u4e0a\u4ea6\u80fd\u8b93\u7db2\u7ad9\u80fd\u591a\u9762\u5411\u3001\u5168\u65b9\u4f4d\u56de\u7b54\u4f7f\u7528\u8005\u6709\u95dc\u67d0\u4e3b\u984c\u7684\u7a2e\u7a2e\u554f\u984c\u3001\u7591\u60d1\u3002<\/p>\n\n\n\n<p>\u63db\u500b\u65b9\u5411\u601d\u8003\uff0c\u69cb\u5efa Topic Cluster \u7684\u65e9\u671f\u968e\u6bb5\u4e2d\uff0c\u6211\u5011\u4e0d\u59a8\u5728\u6574\u7406\u3001\u5206\u985e\u8207\u76ee\u6a19\u4e3b\u984c\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u6642\uff0c \u61c9\u7528 AIDA \u6216\u5176\u4ed6\u884c\u92b7\u6f0f\u6597\u7684\u6982\u5ff5\uff0c\u901a\u904e\u64f4\u5145 Cluster \u7684\u6578\u91cf\u4f86\u63d0\u9ad8\u6574\u500b Topic Cluster \u7684\u5c08\u696d\u5ea6\u548c\u76f8\u95dc\u5ea6\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/customer-journey-map-seo\/\">\u638c\u63e1\u300c\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u300d\u5c31\u5f9e\u512a\u5316 SEO \u548c\u7ad9\u5167\u641c\u5c0b\u958b\u59cb<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO%E5%B1%A4%E9%9D%A2%EF%BC%9A%E6%8F%90%E5%8D%87%E7%B6%B2%E7%AB%99%E5%9C%A8%E8%A9%B2%E4%B8%BB%E9%A1%8C%E7%9A%84%E7%9B%B8%E9%97%9C%E5%BA%A6%E3%80%81%E6%AC%8A%E5%A8%81%E5%BA%A6\"><\/span><strong>SEO\u5c64\u9762\uff1a\u63d0\u5347\u7db2\u7ad9\u5728\u8a72\u4e3b\u984c\u7684\u76f8\u95dc\u5ea6\u3001\u6b0a\u5a01\u5ea6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9996\u5148\uff0c\u5f9e\u57fa\u672c\u5c64\u9762\u4f86\u770b\uff0c\u61c9\u7528 Topic Cluster \u5c0d\u4e32\u806f\u9801\u9762\u6709\u5229\uff0c\u4fbf\u65bc\u641c\u5c0b\u5f15\u64ce\u767c\u73fe\uff08Discovery\uff09\u3001\u6aa2\u7d22\uff08Crawling\uff09\u3001\u7d22\u5f15 \uff08Indexing\uff09\u9801\u9762\uff0c \u53ef\u8996\u70ba\u7db2\u7ad9\u7d22\u5f15\u7b56\u7565\u7684\u4e00\u74b0\u3002\u6839\u64da\u7b46\u8005\u5f9e\u4e8b SEO \u9867\u554f\u5546\u7684\u7d93\u9a57\uff0c\u9817\u591a\u7db2\u7ad9\u90fd\u6703\u5ffd\u7565\u70ba\u9801\u9762\u6dfb\u52a0\u5167\u90e8\u9023\u7d50\u4e32\u806f\u9801\u9762\uff0c\u4ee5\u81f4\u65bc\u65b0\u4e0a\u67b6\u9801\u9762\u521d\u59cb\u6aa2\u7d22\u6642\u9593\u5ef6\u5f8c\u3001\u56fa\u6709\u9801\u9762\u6aa2\u7d22\u56de\u8a2a\u5468\u671f\u62c9\u9577\u3002\u7562\u7adf\uff0c\u8fd1\u5e74\u4f86 Google \u6aa2\u7d22\u3001\u7d22\u5f15\u9801\u9762\u901f\u5ea6\u653e\u7de9\uff08\u6216\u9580\u6abb\u63d0\u9ad8\uff09\uff0c\u5408\u7406\u6dfb\u52a0\u5167\u90e8\u9023\u7d50\u5c0d\u641c\u5c0b\u5f15\u64ce\u4f86\u8aaa\u57fa\u672c\u4e0a\u6c92\u6709\u58de\u8655\uff0c\u800c Topic Cluster \u6b63\u662f\u5408\u7406\u589e\u52a0\u9023\u7d50\u7684\u4e00\u7a2e\u624b\u6bb5\u3002&nbsp;<\/p>\n\n\n\n<p>awoo \u641c\u5c0b\u5f15\u64ce\u904b\u4f5c\u539f\u7406\u7cfb\u5217\u6587\u7ae0\uff0c\u641e\u6e05\u695a\u4ec0\u9ebc\u662f\u6aa2\u7d22\u3001\u7d22\u5f15\uff0c\u5ef6\u4f38\u95b1\u8b80\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/web-page-not-showing-google\/\">\u5982\u4f55\u8b93 google \u641c\u5c0b\u5230\u6211\u7684\u7db2\u9801\uff1f2 \u6b65\u9a5f\u627e\u5230\u539f\u56e0\uff0c\u5c0d\u75c7\u4e0b\u85e5\u624d\u6709\u7528\uff01<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/robotstxt-crawl\/\">Robots.txt\u7528\u9014\u8207\u4f7f\u7528\u7bc4\u4f8b\u6559\u5b78\uff0c\u91d0\u6e05SEO\u6536\u9304\u89c0\u5ff5\uff01<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/no-index\/\">\u4f7f\u7528\u201dnoindex\u201d\u7b494\u7a2e\u65b9\u5f0f\u7981\u6b62\u7279\u5b9a\u7db2\u9801\u88ab\u6536\u9304\uff0c\u63d0\u5347\u7db2\u7ad9\u6574\u9ad4seo\u54c1\u8cea<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-to-improve-crawl-budget\/\">\u6aa2\u7d22\u9810\u7b97(Crawl Budget)\u662f\u4ec0\u9ebc\uff1f\u4e2d\u5927\u578b\u7db2\u7ad9\u4e0d\u53ef\u4e0d\u77e5\u7684SEO\u9805\u76ee\uff01<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u5176\u6b21\uff0c\u69cb\u7bc9 Topic Cluster \u4e5f\u6709\u52a9\u65bc\u7db2\u7ad9\u6311\u6230\u7af6\u722d\u5ea6\u5927\u7684\u95dc\u9375\u5b57\u3002\u773e\u6240\u5468\u77e5\uff0c\u95dc\u9375\u5b57\u6309\u7af6\u722d\u7a0b\u5ea6\u548c\u641c\u5c0b\u610f\u5716\u6709\u80a5\u982d\uff08Fat Head\uff09\u3001\u4e2d\u5c3e\uff08Middle Tail\uff09\u3001\u9577\u5c3e\uff08Long Tail\uff09\u4e4b\u5206\uff0c\u7af6\u722d\u7a0b\u5ea6\u4e5f\u6309\u80a5\u982d\u3001\u4e2d\u5c3e\u3001\u9577\u5c3e\u7684\u9806\u5e8f\u7531\u56f0\u96e3\u5230\u7c21\u6613\u6392\u5e8f\uff0c\u800c\u641c\u5c0b\u610f\u5716\u7684\u7cbe\u5ea6\u7684\u9806\u5e8f\u5247\u76f8\u53cd\uff0c\u9019\u4e5f\u662f\u95dc\u9375\u5b57\u7814\u7a76\u7684\u57fa\u672c\u6982\u5ff5\u3002\u73fe\u5728\uff0c\u6211\u5011\u8d8a\u4f86\u8d8a\u96e3\u50c5\u6191\u55ae\u4e00\u9801\u9762\u5c31\u7af6\u722d\u5230\u80a5\u982d\u3001\u4e2d\u5c3e\u95dc\u9375\u5b57\u7684\u6392\u540d\uff0c\u7e31\u4f7f\u5df2\u91dd\u5c0d\u641c\u5c0b\u610f\u5716\u88fd\u4f5c\u76f8\u7576\u512a\u8cea\u7684\u9801\u9762\uff0c\u5f88\u591a\u6642\u5019\u6392\u540d\u4f9d\u7136\u4e0d\u592a\u7406\u60f3\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/long-tail-keywords\/\">SEO\u5fc5\u5b78\u7b56\u7565\u300c\u9577\u5c3e\u95dc\u9375\u5b57\u300d\uff0c\u8b93\u4f60\u9396\u5b9a\u52d5\u6a5f\u660e\u78ba\u7684\u641c\u5c0b\u8a2a\u5ba2<\/a><\/p>\n\n\n\n<p>\u5f9e\u5167\u5bb9\u5c64\u9762\u4f86\u8aaa\uff0c\u9762\u5c0d\u641c\u5c0b\u5f15\u64ce\u7684\u9032\u6b65\u548c\u7af6\u722d\u5c0d\u624b\u54c1\u8cea\u63d0\u9ad8\u7684\u593e\u64ca\uff0c\u5efa\u7acb Topic Cluster \u4fbf\u662f\u5176\u4e00\u500b\u7a81\u7834\u91cd\u570d\u7684\u65b9\u6cd5\u3002\u5982\u4e0a\u6240\u8ff0\uff0cGoogle \u76ee\u524d\u5728\u8fa8\u8b58\u4e3b\u984c\u8207\u4e3b\u984c\u4e4b\u9593\u7684\u80fd\u529b\u8d8a\u4f86\u8d8a\u5f37\uff0c\u56e0\u6b64\u7576\u6211\u5011\u80fd\u5920\u5728\u7ad9\u5167\u570d\u7e5e\u4e00\u500b\u4e3b\u984c\u7aae\u76e1\u5730\u64b0\u5beb\u3001\u63d0\u4f9b\u76f8\u95dc\u7684\u5167\u5bb9\u4e26\u914d\u5408\u6070\u7576\u7684\u9023\u7d50\u67b6\u69cb\uff0c\u540c\u4e00\u4e3b\u984c\u4e0b\u7684\u5404\u500b\u9801\u9762\u4fbf\u80fd\u5920\u4e92\u76f8\u652f\u6490\uff0c\u900f\u904e\u9023\u7d50\u4e92\u70ba\u63d0\u4f9b\u76f8\u95dc\u5ea6\u548c\u50b3\u905e\u6b0a\u91cd\uff0c\u5c07\u6709\u5229\u7db2\u7ad9\u7af6\u722d\u5927\u7af6\u722d\u95dc\u9375\u5b57\uff0c\u4e5f\u80fd\u5e36\u52d5\u4e3b\u984c\u95dc\u9375\u5b57\u7684\u6392\u540d\u3002\u5f9e\u53e6\u4e00\u89d2\u5ea6\u4f86\u770b\uff0cTopic Cluster \u4ea6\u662f\u5c0f\u7db2\u7ad9\u5728\u9ad8\u6b0a\u91cd\u7db2\u7ad9\u9593\u7a81\u570d\u800c\u4f86\u7684\u91cd\u9ede\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\uff0c\u6211\u5011\u9084\u80fd\u5f9e Topic Authority \u548c E-E-A-T \u7684\u89d2\u5ea6\u4f86\u770b\u3002Google \u65bc 2023 \u5e74 5 \u6708\u5728\u641c\u5c0b\u4e2d\u5fc3\u7db2\u8a8c\u767c\u8868\u4e86\u4e00\u7bc7\u6a19\u984c\u70ba\u300c<a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/05\/understanding-news-topic-authority?hl=zh-tw\">\u77ad\u89e3\u65b0\u805e\u4e3b\u984c\u6b0a\u5a01\u6027<\/a>\u300d\u7684\u7db2\u8a8c\uff0c\u63d0\u53ca Google \u958b\u767c\u4e86\u4e00\u5957\u540d\u70ba\u300c\u4e3b\u984c\u6b0a\u5a01\u5ea6\u300d\u7684\u7cfb\u7d71\uff0c\u65e8\u5728\uff1a<\/p>\n\n\n\n<p>\u70ba\u4e86\u5728 Google \u641c\u5c0b\u548c Google \u65b0\u805e\u66f4\u9032\u4e00\u6b65\u986f\u793a\u66f4\u76f8\u95dc\u3001\u5c08\u696d\u4e14\u5177\u77e5\u8b58\u6027\u7684\u5167\u5bb9\uff0cGoogle \u958b\u767c\u4e86\u4e00\u5957\u7a31\u70ba\u300c\u4e3b\u984c\u6b0a\u5a01\u6027\u300d\u7684\u7cfb\u7d71\uff0c\u5354\u52a9\u5224\u65b7\u54ea\u4e9b\u5c08\u696d\u7684\u8cc7\u8a0a\u4f86\u6e90\u5c0d\u65bc\u4f7f\u7528\u8005\u5728\u7279\u5b9a\u5c08\u696d\u4e3b\u984c\u9818\u57df (\u4f8b\u5982\u5065\u5eb7\u3001\u653f\u6cbb\u6216\u8ca1\u7d93) \u7684\u65b0\u805e\u67e5\u8a62\u662f\u6709\u5e6b\u52a9\u7684\u3002<\/p>\n\n\n\n<p>\u800c\u6839\u64da Google \u641c\u5c0b\u806f\u7d61\u54e1 Danny Sullivan \u5728 Twitter \u7684\u63a8\u6587\uff0c<strong>\u8b49\u5be6 New Topic Authority \u7cfb\u7d71\u5df2\u884c\u4e4b\u6709\u5e74\uff0c\u4e26\u975e\u5168\u65b0\u7684\u7cfb\u7d71\uff0cGoogle \u5be6\u969b\u5df2\u6295\u5165\u4f7f\u7528\u4e00\u6bb5\u6642\u9593<\/strong>\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/p5XvPpcIiKAmTcAObeS8si7IyfJj7pwHnFX-wcjfmWmhsM-bdlaWJvB3-2zDYkgI8mKUmBfyVSGY3aUAgd_Wwcp8pLbQQyaS2h2wwSFnJbe0wRrvktR4E4x86GEpz6AQL6y1Xp0p4Hg-Bg-y0Bycrn8\" alt=\"\" width=\"537\" height=\"662\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/twitter.com\/searchliaison\/status\/1661057588052606977\">Twitter \u63a8\u6587<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>\u6839\u64da\u9019\u7bc7\u6587\u4ef6\uff0c\u5176\u904b\u4f5c\u65b9\u5f0f\u5982\u4e0b\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/wDFuckaJkeAMuIOs4nM15o5CkeaygWV606BOHtqvw2SbD1eKNb7LMFTfPU-EiSr2ekywI9-nOtyBmYwmYkItXoJAfQVJlevRpCcmvfgVymFKhIcwdsu6OacOvjAQ9OiYAkDmrTCa4tulBpdKC5YP3Yg\" alt=\"\" width=\"800\" height=\"286\"\/><\/figure><\/div>\n\n\n<p>\u5c0d Gooogle \u6f14\u7b97\u6cd5\u6709\u8a8d\u8b58\u7684\u8b80\u8005\u61c9\u8a72\u90fd\u53ef\u4ee5\u767c\u73fe\u5716\u4e2d\u9019\u4e09\u9ede\uff1a\u539f\u5275\u6027\u5167\u5bb9\u3001\u884c\u696d\u5167\u7684\u5c08\u5bb6\u3001\u7372\u5f97<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-seo-backlink-tips\/\">\u9ad8\u54c1\u8cea\u53cd\u5411\u9023\u7d50<\/a>\uff0c\u539f\u5247\u4e0a\u548c E-E-A-T \u662f\u4e00\u81f4\u7684\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-eat\/\">E-E-A-T<\/a> \u672c\u8cea\u4e0a\u662f\u570d\u7e5e\u4fe1\u4efb\u5ea6\uff08T\uff09\u6253\u9020\u7684\u4e00\u7a2e\u7cfb\u7d71\u3002\u7c21\u8a00\u4e4b\uff0cGoogle \u8a8d\u70ba\u9ad8\u4fe1\u4efb\u5ea6\u7684\u5167\u5bb9\u5c0d\u4f7f\u7528\u8005\u4f86\u8aaa\u624d\u662f\u6700\u6709\u5e6b\u52a9\u7684\uff0c\u4e0d\u81f4\u65bc\u8b93\u4f7f\u7528\u8005\u9677\u5165\u98a8\u96aa\u3002Google \u6839\u64da\u8a55\u4f30\u7db2\u7ad9\u3001\u9801\u9762\u5448\u73fe\u7684\u7d93\u9a57\u5ea6\u3001\u5c08\u696d\u6027\u3001\u6b0a\u5a01\u5ea6\uff0c\u5224\u65b7\u76f8\u95dc\u5167\u5bb9\u662f\u5426\u5177\u5099\u8db3\u5920\u7684\u4fe1\u4efb\u5ea6\uff0c\u5728\u641c\u5c0b\u5f15\u64ce\u7684\u81ea\u7136\u6392\u540d\u4e0a\u4e5f\u8f03\u9858\u610f\u70ba E-E-A-T \u8868\u73fe\u512a\u826f\u7684\u7db2\u7ad9\u7d66\u4e88\u66f4\u597d\u7684\u6392\u540d\u3001\u66dd\u5149\u6a5f\u6703\u3002<\/p>\n\n\n\n<p>\u6263\u56de\u672c\u6587\u4e3b\u984c Topic Cluster \u4e0a\uff0cTopic Cluster \u672c\u8eab\u5c31\u6709\u6eff\u8db3 Topic Authority \u7cfb\u7d71\u4f30\u7db2\u7ad9\u662f\u5426\u5177\u5099\u6b0a\u5a01\u5ea6\u7684\u689d\u4ef6\u3002<strong>\u6253\u9020\u4e00\u5b8c\u6574\u7684 Topic Cluster \u52e2\u5fc5\u64b0\u5beb\u9ad8\u54c1\u8cea\u5167\u5bb9\uff0c\u5bcc\u542b\u5c08\u696d\u6027\u548c\u4e00\u624b\u7d93\u9a57\uff0c\u512a\u826f\u7684\u5167\u5bb9\u8f03\u5bb9\u6613\u88ab\u5438\u5f15\u5230\u53cd\u5411\u9023\u7d50\u3002\u9577\u671f\u5730\u3001\u6301\u7e8c\u5730\u570d\u7e5e\u7db2\u7ad9\u4e3b\u8ef8\u6253\u9020\u4e00\u500b\u500b Topic Cluster\uff0c\u7d55\u5c0d\u6709\u52a9\u65bc\u5efa\u7acb\u7db2\u7ad9\u5728\u76f8\u95dc\u4e3b\u984c\u4e0a\u7684 E-E-A-T\uff0c\u8b8a\u76f8\u63d0\u5347\u6392\u540d\u3002<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-writing-tips\/\">SEO\u6587\u6848\u64b0\u5beb\u4e09\u6280\u5de7\uff0c\u512a\u79c0\u6392\u540d\u5176\u5be6\u6bd4\u4f60\u60f3\u50cf\u4e2d\u553e\u624b\u53ef\u5f97<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9C%A8%E8%AB%87_Topic_Cluster_%E7%9A%84%E5%AF%A6%E4%BD%9C%E5%89%8D%EF%BC%8C%E6%88%91%E5%80%91%E9%82%84%E8%A6%81%E5%85%88%E4%BA%86%E8%A7%A3%E4%BB%80%E9%BA%BC%E6%98%AF_Pillar_Page\"><\/span><strong>\u5728\u8ac7 Topic Cluster \u7684\u5be6\u4f5c\u524d\uff0c\u6211\u5011\u9084\u8981\u5148\u4e86\u89e3\u4ec0\u9ebc\u662f Pillar Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u4e0a\u4e00\u500b\u6bb5\u843d\uff0c\u6211\u5011\u63d0\u5230\u5efa\u7acb Topic Cluster \u6709\u5229\u65bc\u7db2\u7ad9\u7af6\u722d\u5927\u7af6\u722d\u95dc\u9375\u5b57\uff0c\u800c\u7ad9\u5167\u6700\u9069\u5408\u6311\u6230 Fat-head \u95dc\u9375\u5b57\u7684\u9801\u9762\u5c31\u662f Topic Cluster \u4e2d\u7684 Pillar Page\uff0c\u4ea6\u5373\u8a72\u4e3b\u984c\u7684\u6838\u5fc3\u9801\u9762\u3002\u96d6\u7136 Topic Cluster \u662f\u4e00\u7a2e\u5df2\u8b49\u5be6\u6709\u6548\u7684\u5167\u5bb9\u7b56\u7565\uff0c\u4f46\u70ba\u4e86\u53ef\u4ee5\u66f4\u597d\u7af6\u722d\u5927\u578b\u95dc\u9375\u5b57\uff0c\u4e00\u822c\u4f86\u8aaa\uff0c\u4ee5\u81fa\u7063\u7e41\u4e2d\u7684\u641c\u5c0b\u7d50\u679c\u4f86\u8aaa\uff0cPillar Page \u4e3b\u8981\u6709\u4ee5\u4e0b\u5e7e\u7a2e\u985e\u578b\uff1a\u300cXX \u63a8\u85a6\u300d\u3001\u300c\u4ec0\u9ebc\u662f XX\u300d\u3001\u300cXX \u61f6\u4eba\u5305\u300d\u3002<\/p>\n\n\n\n<p>\u6bcf\u7a2e\u985e\u578b\u90fd\u7c21\u55ae\u8209\u4e00\u500b\u5be6\u969b\u4f8b\u5b50\u7565\u4f5c\u8aaa\u660e\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pillar Page \u4f8b\u5b50 1\uff1a\u300cXX \u63a8\u85a6\u300d<\/strong><\/h4>\n\n\n\n<p>\u95dc\u9375\u5b57\u300c\u7121\u7dda\u8033\u6a5f\u300d\u6708\u641c\u91cf\u9054 14,800\uff0cSERP \u524d 10 \u540d\u57fa\u672c\u88ab momo\u3001PChome\u3001\u8766\u76ae\u7b49\u5927\u578b\u96fb\u5546\u9738\u4f54\uff0c\u7136\u800c\u8033\u6a5f\u4eba\u9019\u7bc7\u3008<a href=\"https:\/\/www.earphoneman.com\/rec\/best-sound-tws\/\">2023\u85cd\u7259\u8033\u6a5f\u63a8\u85a6\uff01\u8cfc\u8cb7\u771f\u7121\u7dda\u8033\u6a5f\u4e0d\u518d\u6709\u9078\u64c7\u969c\u7919<\/a>\u3009\u6392\u540d\u57fa\u672c\u90fd\u7dad\u6301\u5728 10 \u540d\u4ee5\u5167\uff0c\u8fd1\u534a\u5e74\u4e5f\u6709\u9817\u591a\u6642\u9593\u4f4d\u65bc\u524d 3 \u540d\u3002<strong>\u9019\u7bc7\u6587\u7ae0\u9664\u4e86\u8a73\u7d30\u4ecb\u7d39\u7121\u7dda\u8033\u6a5f\u6311\u9078\u65b9\u6cd5\u548c\u63a8\u85a6\u4e86 10 \u6b3e\u7522\u54c1\u5916\uff0c\u53c8\u6709\u5169\u985e\u578b\u7684\u5ef6\u4f38\u9801\u9762\u4f5c\u70ba\u652f\u6490\uff1a\u4e0d\u540c\u50f9\u4f4d\u7121\u7dda\u8033\u6a5f\u6311\u9078\u3001\u63a8\u85a6\u6587 * 3 \u7bc7\uff0c\u4ee5\u53ca\u6587\u5167\u4ecb\u7d39\u5230\u7684 10 \u6b3e\u8033\u6a5f\u90fd\u6709\u5404\u81ea\u7684\u5fc3\u5f97\u6587\uff08= 10 \u7bc7\uff09\uff0c\u5408\u8a08 13 \u500b\u9801\u9762\u4f5c\u70ba Cluster Page \u5411 Pillar Page \u96c6\u4e2d\u76f8\u95dc\u5ea6\u3001\u50b3\u905e\u6b0a\u91cd\u3002<\/strong><\/p>\n\n\n\n<p>\u4ee5\u4e0b\u70ba ahrefs \u6240\u8a18\u9304\u7684\u8fd1\u534a\u5e74\u524d 10 \u540d\u7684\u6392\u540d\u8b8a\u5316\uff0c\u5716\u4e2d\u6a58\u7dda\u70ba\u8033\u6a5f\u4eba\u6587\u7ae0\uff0c\u6392\u540d\u9817\u70ba\u7a69\u5b9a\uff0c\u4ea6\u80fd\u770b\u5230\u8033\u6a5f\u4eba\u4e5f\u662f\u552f\u4e00\u80fd\u7af6\u722d\u5230\u6392\u540d\u7684\u6587\u7ae0\u578b\u5167\u5bb9\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/x2e69e3BmEo44dj3gh4vxlpu4NwKNhnocvGmDNZtCK5MUmGyOoGHq9z9btJ5zd70kzLmiVGzeV-1C7b0afByPatbSJR2r-sBCa8c-HIU8C5MmX_238AxTtxbu8S-kU4z5tRURvINU4lQp33r5vpWwyM\" alt=\"\" width=\"800\" height=\"450\"\/><figcaption class=\"wp-element-caption\">Ahrefs Keywords Explorer &#8211; \u7121\u7dda\u8033\u6a5f\uff082023\/08\/13\uff09<\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Pillar Page \u4f8b\u5b50 2\uff1a\u300c\u4ec0\u9ebc\u662f XX\u300d<\/strong><\/h4>\n\n\n\n<p>\u95dc\u9375\u5b57\u300cWordPress\u300d\u6708\u641c\u91cf\u9054 27,100\uff0cSERP \u504f\u597d\u7684\u9801\u9762\u985e\u578b\u591a\u70ba\u300cWordPress \u662f\u4ec0\u9ebc\uff1f\u300d\u300c\u5982\u4f55\u4f7f\u7528 WordPress \u67b6\u8a2d\u7db2\u7ad9\u300d\u7684\u76f8\u95dc\u6587\u7ae0\uff0c\u4ee5<a href=\"https:\/\/frankknow.com\/what-is-wordpress\/\">\u72ac\u54e5\u7db2\u7ad9<\/a>\u6587\u7ae0\u70ba\u4f8b\uff0c\u8a72\u6587\u4fbf\u662f\u4e00\u7bc7\u6db5\u62ec WordPress.org VS WordPress.com\u3001\u4e3b\u984c\u3001\u5916\u639b\u3001\u63a8\u5ee3\u7684\u767e\u79d1\u5168\u66f8\u5f0f\u6587\u7ae0\u3002\u9019\u500b\u7db2\u7ad9\u5c31\u6587\u4e2d\u4ecb\u7d39\u5230\u7684\u6bcf\u4e00\u7a2e\u5143\u7d20\u3001\u529f\u80fd\u5747\u53e6\u6709\u4e00\u7bc7\u5c08\u984c\u6587\u7ae0\uff0c\u9019\u4e9b\u6587\u7ae0\u4e4b\u9593\u53c8\u6709\u9023\u7d50\u4f5c\u4e32\u806f\uff0c\u69cb\u6210\u4e00\u500b\u4ee5 WordPress \u70ba\u4e3b\u984c\u7684 Topic Cluster\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/r8OokVxfXkL5KBzWTlUM3N7JaCZ7IRk_RepNBn2mbnXZe3qdkcivuVwyWoNs4bD7uEPCwFmZASLkm5FUF0b_5AaxgbTmavOc_DiZIf19UXllePIZTyq83ba-uDBX7-2B24WrEtKxn4TkTm6dsEPFlVo\" alt=\"\" width=\"693\" height=\"203\"\/><figcaption class=\"wp-element-caption\">WordPress.org VS WordPress.com \u6bd4\u8f03\u6bb5\u843d<\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Pillar Page \u4f8b\u5b50 3\uff1a\u300cXX \u61f6\u4eba\u5305\u300d<\/strong><\/h4>\n\n\n\n<p>\u300c\u82f1\u6587\u6587\u6cd5\u300d\u6708\u641c\u91cf\u9054 5,400\uff0cSERP \u7576\u4e2d\u5b58\u5728\u4e00\u500b\u6bd4\u8f03\u7279\u5225\u7684\u9801\u9762 <a href=\"https:\/\/barshai.org\/learn\/fundamental\/grammar\/\">Barshai \u82f1\u6587\u6cd5\u5b78\u7fd2\u8cc7\u6e90 &#8211; \u8a73\u89e3\u8207\u6559\u5b78<\/a>\uff0c\u9019\u500b\u9801\u9762\u5167\u5bb9\u53d6\u5411\u8207\u5176\u4ed6\u9801\u5167\u5bb9\u53d6\u5411\u3001\u5f62\u5f0f\u8f03\u70ba\u4e0d\u540c\uff0c\u4f46\u537b\u662f\u4e00\u500b\u5f88\u597d\u7684 Pillar Page \u4f8b\u5b50\u3002\u9019\u7bc7\u6587\u7ae0\u5c07\u82f1\u6587\u6587\u6cd5\u62c6\u5206\u70ba\u53e5\u5b50\u7d50\u69cb\u3001\u8a5e\u6027\u3001\u6642\u614b\u7b49\u5b50\u4e3b\u984c\uff0c\u5148\u63d0\u4f9b\u4e00\u6bb5\u6709\u95dc\u8a72\u6587\u6cd5\u7684\u6982\u5ff5\uff0c\u7136\u5f8c\u5217\u51fa\u7ad9\u5167\u76f8\u95dc\u7684\u9801\u9762\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/w-0wvL9GdIS_eZsl99cjK2YIWucPYPtvFTNcbpyIC0gMl66epiUqji4N8i7OkpkUJCyi7vexnDOWVzbTZiy_UxZdTSEhJJmevD63S0jqwxahb9uVSfLyYT4tIp_nJ-9q7W8nE8u1Ctzq51GH10NJCsA\" alt=\"\" width=\"536\" height=\"306\"\/><figcaption class=\"wp-element-caption\">Barshai\u3008\u82f1\u6587\u6cd5\u5b78\u7fd2\u8cc7\u6e90 &#8211; \u8a73\u89e3\u8207\u6559\u5b78\u6587\u3009\u4e00\u9685<\/figcaption><\/figure><\/div>\n\n\n<p>\u7576\u7136\uff0c\u9019\u4e9b\u500b\u5225\u6587\u6cd5\u4ecb\u7d39\u6587\u7ae0\u90fd\u6703\u6709\u9023\u7d50\u56de\u6307\u81f3\u6211\u5011\u5728\u8a0e\u8ad6\u7684\u9019\u500b\u6587\u6cd5\u6574\u7406\u9801\u3002<\/p>\n\n\n\n<p>\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cBarshai \u9019\u500b\u9801\u9762\u53ef\u4ee5\u7406\u89e3\u70ba Content Hub \u7684\u9996\u9801\uff0c\u56e0\u6b64\u8207\u95dc\u9375\u5b57\u300c\u82f1\u6587\u6587\u6cd5\u300d SERP \u770b\u5230\u7684\u6587\u7ae0\u9801\u9762\u7565\u6709\u4e0d\u540c\uff0c\u4f46\u4ed6\u5011\u53c8\u5728\u5176\u4e2d\u6dfb\u52a0\u4e86\u6bd4\u8f03\u591a\u7684\u8aaa\u660e\uff0c\u6982\u62ec\u5404\u4e3b\u984c\u7684\u5b78\u7fd2\u65b9\u6cd5\u548c\u91cd\u9ede\uff0c\u4e5f\u6709\u4e00\u9ede\u6587\u7ae0\u9801\u7684\u8272\u5f69\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%89%93%E9%80%A0%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4%E5%AF%A6%E6%88%B0%E6%8C%87%E5%8D%97_4_%E6%AD%A5%E9%A9%9F\"><\/span><strong>\u6253\u9020\u4e3b\u984c\u96c6\u7fa4\u5be6\u6230\u6307\u5357 4 \u6b65\u9a5f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F_1%EF%BC%9A%E9%81%B8%E5%AE%9A%E4%B8%BB%E9%A1%8C\"><\/span><strong>\u6b65\u9a5f 1\uff1a\u9078\u5b9a\u4e3b\u984c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5efa\u69cb Topic Cluster \u7684\u7b2c\u4e00\u6b65\u4fbf\u662f\u5148\u78ba\u5b9a\u7db2\u7ad9\u53ef\u64cd\u4f5c\u4e3b\u984c\u7684\u5929\u82b1\u677f\uff0c\u4f8b\u5982\u4ee5 awoo \u7db2\u7ad9\u70ba\u4f8b\u4fbf\u53ef\u80fd\u662f\u300cSEO\u300d\u3002\u5982\u679c\u7db2\u7ad9\u904e\u53bb\u672a\u66fe\u6709\u610f\u8b58\u5730\u898f\u5283\u5167\u5bb9\u7b56\u7565\uff0c<strong>\u90a3\u9ebc\u5728\u6253\u9020 Topic Cluster \u7684\u65e9\u671f\u9078\u64c7\u4e00\u500b\u4e0d\u8d85\u51fa\u300c\u5929\u82b1\u677f\u300d\u7684\u4e3b\u984c\u662f\u8f03\u70ba\u5408\u9069\u7684\u505a\u6cd5\uff0c<\/strong>\u4f8b\u5982\u9078\u64c7 On-Page SEO \u70ba\u4e3b\u984c\u6703\u6bd4\u9078\u64c7 SEO \u4f86\u5f97\u66f4\u4f73\uff0c\u539f\u56e0\u662f\u524d\u8005\u7684\u7af6\u722d\u5ea6\u76f8\u5c0d\u4f86\u8aaa\u8f06\u4f4e\uff0c\u9700\u8981\u7684 Cluster Page \u6578\u91cf\u4e0a\u4e5f\u6703\u6bd4\u8f03\u5c11\u3002<\/p>\n\n\n\n<p>\u5c0d\u65bc\u4e00\u822c\u7684\u7db2\u7ad9\u4f86\u8aaa\uff0c\u56e0\u61c9\u4e8b\u696d\u9ad4\u3001\u6240\u5728\u9818\u57df\u7684\u4e0d\u540c\uff0c\u76f8\u95dc\u7684 Topic \u6578\u91cf\u4e5f\u6703\u6709\u6240\u4e0d\u540c\u3002\u5728\u5efa\u69cb Topic Cluster \u7684\u7b2c\u4e00\u6b65\uff0c\u6211\u5011\u61c9\u8a72\u8981\u76e1\u53ef\u80fd\u5148\u5217\u51fa\u4e8b\u696d\u9ad4\u6240\u5728\u9818\u57df\u5b58\u5728\u7684\u4e3b\u984c\u3002\u5982\u4e0a\u6240\u8ff0\uff0c\u6211\u5011\u4e5f\u53ef\u4ee5\u91dd\u5c0d\u5217\u51fa\u4e3b\u984c\u7684\u898f\u6a21\u5927\u5c0f\u3001\u96e3\u6613\u5ea6\u4f5c\u4e00\u4e9b\u6392\u5e8f\uff0c\u6c7a\u5b9a\u8981\u5148\u64cd\u4f5c\u4e3b\u984c\u7684\u9806\u5e8f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F_2%EF%BC%9A%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6%EF%BC%9A%E7%99%BC%E6%8E%98%E4%B8%BB%E9%A1%8C%E9%97%9C%E9%8D%B5%E5%AD%97%E3%80%81%E6%A2%B3%E7%90%86%E4%B8%BB%E6%AC%A1%E9%97%9C%E4%BF%82\"><\/span><strong>\u6b65\u9a5f 2\uff1a\u95dc\u9375\u5b57\u7814\u7a76\uff1a\u767c\u6398\u4e3b\u984c\u95dc\u9375\u5b57\u3001\u68b3\u7406\u4e3b\u6b21\u95dc\u4fc2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u63a5\u8457\uff0c\u5176\u5be6\u4fbf\u662f\u57fa\u672c\u7684\u95dc\u9375\u5b57\u7814\u7a76\uff0c\u6211\u5011\u61c9\u76e1\u53ef\u80fd\u6536\u96c6\u8207\u5404\u4e3b\u984c\u76f8\u95dc\u7684\u95dc\u9375\u5b57\uff0c\u7136\u5f8c\u6839\u64da\u5be6\u969b\u60c5\u6cc1\u95dc\u9375\u5b57\u5206\u7fa4\u5b89\u6392\u5728\u4e0d\u540c\u7684\u9801\u9762\u3002<strong>\u4f46\u4e0d\u540c\u7684\u662f\u6211\u5011\u9084\u9700\u8981\u767c\u6398\u66f4\u591a\u76f8\u95dc\u7684\u95dc\u9375\u5b57\uff0c\u4e0d\u80fd\u53ea\u805a\u7126\u65bc\u64c1\u6709\u76f8\u540c\uff0f\u76f8\u8fd1\u5b57\u4e32\u7684\u95dc\u9375\u5b57\u4e0a\u4f5c\u6c34\u5e73\u5ef6\u4f38\uff0c\u9084\u61c9\u4f5c\u5782\u76f4\u5730\u767c\u6398\uff0c\u9019\u4e5f\u6b63\u662f\u6b64\u6b65\u7684\u56f0\u96e3\u4e4b\u8655\u3002<\/strong>\u4f8b\u5982\u9664\u4e86\u8981\u5728\u300c\u96b1\u9069\u7f8e\u300d\u767c\u6398\u51fa\u300c\u96b1\u9069\u7f8e \u7f3a\u9ede\u300d\u3001\u300c\u96b1\u9069\u7f8e \u6a61\u76ae\u7b4b\u300d\u3001\u300c\u96b1\u9069\u7f8e \u8c46\u8c46\u300d\u4e4b\u5916\uff0c\u9084\u8981\u767c\u6398\u51fa\u300c\u96b1\u5f62\u77ef\u6b63\u300d\u3001\u300c\u6234\u8499\u77ef\u6b63\u300d\u3001\u300c\u7259\u9f52\u77ef\u6b63\u300d\u7b49\u8207 \u300c\u96b1\u9069\u7f8e\u300d\u6709\u95dc\u7684\u95dc\u9375\u5b57\u624d\u884c\u3002<\/p>\n\n\n\n<p>\u7136\u5f8c\uff0c\u6211\u5011\u9700\u8981\u70ba\u6574\u7406\u9019\u4e9b\u4e3b\u984c\u7684\u6bcd\u5b50\u95dc\u4fc2\uff0c\u5f88\u591a\u6642\u5019\u4e3b\u984c\u4e4b\u9593\u4e26\u975e\u53ea\u80fd\u5206\u6bcd\u5b50\u4e8c\u5c64\uff0c\u6709\u53ef\u80fd\u6839\u64da\u5be6\u969b\u60c5\u6cc1\u80fd\u5206\u5230\u4e09\u81f3\u56db\u5c64\uff0c\u7aef\u770b\u7db2\u7ad9\u7ba1\u8005\u5982\u4f55\u770b\u5f85\u4ee5\u53ca\u76f8\u95dc\u4e3b\u984c\u7684\u7d30\u7dfb\u7a0b\u5ea6\uff0c\u4f8b\u5982\u300c(1.) \u96b1\u9069\u7f8e \u2500\u2500 (2.) \u96b1\u9069\u7f8e \u7f3a\u9ede\u3001\u96b1\u9069\u7f8e \u6a61\u76ae\u7b4b\u300d\u7684\u4e8c\u5c64\u95dc\u4fc2\uff0c\u4e5f\u53ef\u4ee5\u7d30\u5316\u70ba\u300c(1.) \u96b1\u5f62\u77ef\u6b63 \u2500\u2500 (2.) \u96b1\u9069\u7f8e \u2500\u2500 (3.) \u96b1\u9069\u7f8e \u7f3a\u9ede\u3001\u96b1\u9069\u7f8e \u6a61\u76ae\u7b4b\u300d\u7684\u4e09\u5c64\u95dc\u4fc2\u3002<strong>\u7d30\u5316\u7684\u610f\u7fa9\u4e5f\u53ef\u4ee5\u7406\u89e3\u70ba\u64f4\u5927 Topic Cluster \u7684\u7bc4\u570d\uff0c\u81ea\u4e0b\u800c\u4e0a\u4e00\u5c64\u4e00\u5c64\u5730\u7d2f\u7a4d\u3001\u96c6\u4e2d\u76f8\u95dc\u548c\u6b0a\u91cd\u3002\u5c07\u4e8c\u5c64\u4e2d\u7684 Cluster Page \u53c8\u5316\u4f5c\u4e09\u5c64\u4e2d\u7684\u6b21\u7d1a Pillar Page\u3002<\/strong><\/p>\n\n\n\n<p>\u95dc\u9375\u5b57\u7814\u7a76\u662f SEO \u7684\u57fa\u672c\u529f\uff0c\u6700\u70ba\u57fa\u672c\u4f46\u53c8\u5927\u6709\u5b78\u554f\uff0c\u6709\u8208\u8da3\u7684\u8b80\u8005\u53ef\u53c3\u8003\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/keyword-planning\/\">\u5982\u4f55\u505a\u597dSEO\u7db2\u7ad9\u512a\u5316\uff1f\u95dc\u9375\u5b57\u884c\u92b7\u5206\u67907\u6b65\u9a5f\uff0c\u6b63\u4e2d\u7d05\u5fc3\u5ba2\u7fa4<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-industry-keywords-trend\/\">SEO \u95dc\u9375\u5b57\u600e\u9ebc\u5b9a\uff1f\u5f9e\u5b57\u7d44\u7279\u6027\uff06\u4e09\u5927\u7522\u696d\u985e\u5225\u89c0\u5bdf\u8207\u5206\u6790<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u5728\u95dc\u9375\u5b57\u7684\u767c\u6398\u4e0a\u4e3b\u8981\u6709\u4e09\u500b\u53c3\u8003\u65b9\u5411\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u95dc\u9375\u5b57\u5de5\u5177\uff1a\u5982 <a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ahrefs-guide\/\">Ahrefs<\/a> Keywords Explorer \u7684 Keyword Ideas\uff1b<\/li>\n\n\n\n<li>Google \u641c\u5c0b\uff1a Google \u7684 <a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-people-also-ask\/\">Peopla Aslo Ask<\/a>\u3001\u76f8\u95dc\u641c\u5c0b\u3001\u81ea\u52d5\u5b8c\u6210\uff0f\u9810\u6e2c\u5b57\u4e32\uff1b<\/li>\n\n\n\n<li>\u540c\u696d\u7db2\u7ad9\uff1a\u89c0\u5bdf\u6709\u7af6\u722d\u5230\u5927\u578b\u95dc\u9375\u5b57\u7684\u7db2\u7ad9\uff0c\u662f\u5982\u4f55\u5b89\u6392\u3001\u7d44\u7e54\u76f8\u95dc\u5167\u5bb9\uff0c\u5411\u5c0d\u65b9\u5077\u5e2b\u3002\u901a\u5e38\uff0c\u6211\u5011\u53ef\u4ee5\u4f5c\u7c21\u55ae\u7684<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-competitor-analysis\/\">\u7af6\u722d\u8005\u5206\u6790<\/a>\uff1a\u5f9e\u9801\u9762\u5b89\u6392\u7684\u5167\u90e8\u9023\u7d50\uff0c\u7d50\u5408\u95dc\u9375\u5b57\u7814\u7a76\u7d50\u679c\uff0c\u63a8\u65b7\u51fa\u54ea\u4e9b\u9801\u9762\u662f Topic Cluster \u7684\u4e00\u74b0\u3002<strong>\u7b46\u8005\u8a8d\u70ba\uff0c\u5f9e\u540c\u696d\u7db2\u7ad9\u4e2d\u5f97\u5230\u555f\u767c\u662f\u6bd4\u8f03\u76f4\u89c0\u4e14\u6709\u6548\u7684\u505a\u6cd5\uff0c\u53ef\u4ee5\u5c11\u8d70\u5f88\u591a\u51a4\u6789\u8def\u3002<\/strong><\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udca1 SEO \u5c0f\u6487\u6b65<\/p>\n\n\n\n<p>\u642d\u914d\u4e00\u4e9b\u700f\u89bd\u5668\u7684\u5ef6\u4f38\u63d2\u4ef6\uff0c\u4e00\u9375\u6574\u7406\u51fa\u9801\u9762\u6240\u6709\u9023\u7d50\uff0c\u4fbf\u65bc\u5206\u6790\uff0c\u4f8b\u5982 ahrefs SEO ToolBar \u5167\u5efa\u7be9\u9078\u529f\u80fd\uff0c\u65b9\u4fbf\u6574\u7406\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/wb9O0agUVGMkezMXPkg8woyg-NBuQ2Fg2TKxAdWoCvnUkycDWWucs0bYoU6ClUSErbcL4fmgpMzrPoMNWLiEv9dI6QazzHodKMEfvIZICRLCpZGYNZ-3gNbapvvBL4SHbxNTqG8ZqM00PIbr-Npjh44\" alt=\"\" width=\"800\" height=\"450\"\/><figcaption class=\"wp-element-caption\">Chrome \u5ef6\u4f38\u63d2\u4ef6 Ahrefs ToolBar<\/figcaption><\/figure><\/div>\n\n\n<p>\u4e0d\u904e\uff0c\u5be6\u52d9\u4e0a\u7b2c\u4e00\u3001\u4e8c\u6b65\u6c92\u90a3\u9ebc\u58c1\u58d8\u5206\u660e\uff0c\u6211\u5011\u53ef\u80fd\u5728\u8abf\u7814\u95dc\u9375\u5b57\u3001\u53c3\u8003\u540c\u696d\u7db2\u7ad9\u6642\uff0c\u767c\u73fe\u65b0\u7684\u4e3b\u984c\uff1b\u4e5f\u6703\u5728\u6392\u5217\u4e3b\u984c\u64cd\u4f5c\u7684\u9806\u5e8f\u6642\uff0c\u5148\u6aa2\u8996\u76ee\u524d\u7db2\u7ad9\u73fe\u5728\u7684\u9032\u7ad9\u5b57\uff0c\u5f9e\u73fe\u6709\u6392\u540d\u8f03\u597d\u95dc\u9375\u5b57\u7d44\u7e7c\u7e8c\u4f5c\u6c34\u5e73\u3001\u5782\u76f4\u7684\u62d3\u5c55\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F_3%EF%BC%9A%E6%92%B0%E5%AF%AB%E5%85%A7%E5%AE%B9\"><\/span><strong>\u6b65\u9a5f 3\uff1a\u64b0\u5beb\u5167\u5bb9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u5b89\u6392\u64b0\u5beb\u4e4b\u524d\uff0c\u5927\u5bb6\u4e5f\u5225\u5fd8\u8a18\u4f5c\u95dc\u9375\u5b57\u7814\u7a76\u6642\u8981\u4ed4\u7d30\u89c0\u5bdf\u5404\u7d1a\u9801\u9762\u7684\u641c\u5c0b\u610f\u5716\u3001\u641c\u5c0b\u5f15\u64ce\u504f\u597d\uff0c\u9700\u5f9e\u5ba2\u89c0\u89d2\u5ea6\u64b0\u5beb\u7b26\u5408\u8a72\u95dc\u9375\u5b57\u7684\u5167\u5bb9\u985e\u578b\uff0c\u5982 Google \u91dd\u5c0d\u67d0\u95dc\u9375\u5b57\u662f\u504f\u597d\u65b0\u624b\u6559\u5b78\u6307\u5357\u6587\uff0c\u4fdd\u96aa\u8d77\u898b\u7684\u505a\u6cd5\u5c31\u662f\u300c\u96a8\u6ce2\u9010\u6d41\u300d\uff0c\u4e0d\u8981\u6a19\u5947\u7acb\u7570\u4f7f\u7528\u5176\u4ed6\u578b\u5f0f\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u5167\u90e8\u5df2\u7d93\u6709\u4e00\u5b9a\u6578\u91cf\u7684\u6587\u7ae0\uff0c\u4e14\u4e5f\u6709\u6309\u4e3b\u984c\u4f86\u64b0\u5beb\u7684\u8a71\uff0cTopic Cluster \u57f7\u884c\u4e0a\u6703\u6bd4\u8f03\u7c21\u55ae<\/p>\n\n\n\n<p>\u3002\u5c0d\u4f60\u4f86\u8aaa\u6bd4\u8f03\u91cd\u8981\u7684\u9805\u76ee\u6703\u6709\uff1a\u6aa2\u67e5\u9801\u9762\u9593\u7684\u5167\u90e8\u9023\u7d50\u662f\u5426\u5df2\u4f5c\u5b89\u6392\u3001Cluster \u7684\u7bc4\u570d\u6578\u91cf\u662f\u5426\u5df2\u8db3\u5920\u3001Pillar Page \u662f\u5426\u5df2\u6709\u505a\u5230\u7b26\u5408 Topic Cluster \u7684\u67b6\u69cb\u3002<\/p>\n\n\n\n<p>\u5047\u5982\uff0c\u60a8\u7684\u90e8\u843d\u683c\u5c1a\u5b58\u5728\u8349\u5275\u6642\u671f\uff0c\u6216\u662f\u73fe\u5b58\u5167\u5bb9\u5728\u9818\u57df\u4e0a\u8f03\u70ba\u767c\u6563\uff0c\u4e26\u7121\u6309\u4e00\u5b9a\u4e3b\u8ef8\u5c55\u958b\uff0c\u4e5f\u5c31\u662f\u8aaa\u73fe\u5b58\u7684\u5167\u5bb9\u4e0d\u8db3\u4ee5\u69cb\u6210\u4e00\u500b\u4e3b\u984c\u96c6\u7fa4\u6642\uff0c\u64b0\u5beb\u5167\u5bb9\u7684\u9806\u5e8f\u4fbf\u5f88\u91cd\u8981\u3002<\/p>\n\n\n\n<p><strong>\u63db\u8a00\u4e4b\uff0c\u61c9\u8a72\u5148\u5beb Pillar Content \u9084\u662f Cluster Content \u5462\uff1f\u5c31\u7b46\u8005\u7684\u770b\u6cd5\uff0c\u5148\u64b0\u5beb Cluster Content \u662f\u8f03\u597d\u7684\u9078\u64c7\uff0c\u539f\u56e0\u662f Cluster Content \u6240\u7784\u6e96\u7684\u95dc\u9375\u5b57\u5176\u96e3\u5ea6\u901a\u5e38\u76f8\u5c0d\u800c\u8a00\u8f03\u4f4e\uff0c\u4ea6\u5373\u8f03\u6709\u6a5f\u6703\u4e0a\u7a3f\u5f8c\u4fbf\u53d6\u5f97\u4e00\u5b9a\u6392\u540d\u3002<\/strong>\u5f9e\u5167\u5bb9\u64b0\u5beb\u7684\u89d2\u5ea6\u4f86\u8aaa\uff0c\u5404 Cluster Page \u7684\u5167\u5bb9\u672c\u8cea\u4e0a\u4e5f\u662f Pillar Page \u5404\u6bb5\u843d\u7684\u7d20\u6750\u4f86\u6e90\uff0c\u56e0\u6b64\u5728\u5b8c\u6210\u4e3b\u984c\u65d7\u4e0b\u5404\u6b21\u4e3b\u984c\u7684\u5167\u5bb9\u5f8c\uff0c\u64b0\u5beb Pillar Page \u4e5f\u8b8a\u5f97\u76f8\u5c0d\u7c21\u55ae\u3002&nbsp;<\/p>\n\n\n\n<p>\u5225\u5fd8\u4e86\uff0cHubSpot \u7576\u5e74\u4e5f\u662f\u5f9e\u95dc\u9375\u5b57\u8d8a\u4f86\u8d8a\u96e3\u64cd\u4f5c\u3001\u7af6\u722d\u5ea6\u65e5\u76ca\u63d0\u5347\u7684\u89d2\u5ea6\u4e0b\u63d0\u51fa Topic Cluster\u3002\u5982\u679c\u4e3b\u984c\u5c0d\u61c9\u7684\u9ad8\u7af6\u722d\u5927\u578b\u95dc\u9375\u5b57\u53ef\u9760\u55ae\u7bc7\u6587\u7ae0\u5c31\u53d6\u5f97\u6392\u540d\uff0c\u6211\u5011\u73fe\u5728\u4e5f\u4e0d\u7528\u8cbb\u90a3\u9ebc\u5fc3\u529b\u6253\u9020 Topic Cluster \u4e86\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F_4%EF%BC%9A%E5%85%A7%E9%83%A8%E9%80%A3%E7%B5%90%E4%B8%B2%E8%81%AF\"><\/span><strong>\u6b65\u9a5f 4\uff1a\u5167\u90e8\u9023\u7d50\u4e32\u806f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5982\u4e0a\u6587\u6240\u8ff0\uff0c\u5167\u90e8\u9023\u7d50\u662f\u69cb\u6210 Topic Cluster \u7684\u5fc5\u8981\u90e8\u4ef6\uff0c\u552f\u6709\u6b63\u78ba\u5730\u4f48\u7f6e\u3001\u5b89\u6392\u5167\u90e8\u9023\u7d50\uff0c\u624d\u80fd\u8b93\u4e0a\u8ff0\u8cbb\u76e1\u5fc3\u529b\u64b0\u5beb\u7684\u5167\u5bb9\u6548\u679c\u5f97\u5df2\u6700\u5927\u5316\u3002\u9019\u908a\uff0c\u7b46\u8005\u4e0d\u53ad\u5176\u9858\u91cd\u7533\u5167\u90e8\u9023\u7d50\u7684\u61c9\u7528\u908f\u8f2f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pillar Page \u8207\u6bcf\u4e00 Cluster Page \u4e92\u70ba\u9023\u7d50\uff1b<\/li>\n\n\n\n<li>Cluster Page \u4e4b\u9593\u8996\u5be6\u969b\u60c5\u6cc1\u9023\u7d50\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u9019\u6a23\u7684\u9023\u7d50\u5b89\u6392\u53ef\u4ee5\u8b93 Pillar Page \u7b56\u7565\u5730\u7372\u5f97\u6700\u591a\u9023\u7d50\uff0c\u5411\u641c\u5c0b\u5f15\u64ce\u51fa\u6e05\u6670\u7684\u8a0a\u865f\uff0c\u8b93\u9801\u9762\u5728\u7af6\u722d\u5927\u7af6\u722d\u95dc\u9375\u5b57\u66f4\u70ba\u6709\u5229\uff1bCluster Page \u4e4b\u9593\u7684\u9023\u7d50\uff0c\u5247\u53ef\u4ee5\u8b93\u4e3b\u984c\u5167\u90e8\u7684\u9801\u9762\u4e4b\u9593\u95dc\u4fc2\u66f4\u70ba\u7dca\u5bc6\uff0c\u6709\u5229\u65bc\u5efa\u69cb\u7db2\u7ad9\u5c0d\u5728\u76ee\u6a19\u4e3b\u984c\u7684\u6b0a\u5a01\u5ea6\uff08\u4ea6\u5373\u4e0a\u6587\u6240\u63d0\u7684\u4e3b\u984c\u6b0a\u5a01\u5ea6 Topic Authority\uff09\u3002<\/p>\n\n\n\n<p>\u6dfb\u52a0\u5167\u90e8\u9023\u7d50\u5927\u5bb6\u90fd\u77e5\u9053\u3001\u90fd\u6703\u505a\uff0c\u4f46\u5728 Topic Cluster \u4e2d\u61c9\u7528\u4e0a\u8ff0\u5169\u500b\u57f7\u884c\u908f\u8f2f\u4e2d\u9084\u6709\u4e00\u4e9b\u7709\u89d2\u53ef\u4ee5\u6ce8\u610f\uff0c\u56e0\u70ba SEOers \u90fd\u77e5\u9053\uff0c\u9023\u7d50\u5b89\u6392\u5f97\u4e0d\u81ea\u7136\u3001\u7a81\u5140\u4e5f\u6703\u5f71\u97ff\u4f7f\u7528\u8005\u9ede\u64ca\u610f\u9858\u3002\u503c\u5f97\u6ce8\u610f\u7684\u4e8b\u9805\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pillar Page \u6307\u5411 Cluster Page \u7684\u9023\u7d50\u96a8\u9801\u9762\u76f8\u95dc\u5167\u5bb9\u51fa\u73fe\u6642\u4ee5\u96a8\u6587\u9023\u7d50\u52a0\u5165\uff1b<\/li>\n\n\n\n<li>Cluster Page \u6307\u5411 Pillar Page \u7684\u9023\u7d50\u53ef\u8003\u616e\u76e1\u53ef\u80fd\u5b89\u6392\u5728\u9801\u9762\u4e0a\u90e8\uff0c\u8d8a\u65e9\u51fa\u73fe\u8d8a\u597d\n<ul class=\"wp-block-list\">\n<li>&nbsp;<a href=\"https:\/\/zyppy.com\/seo\/internal-links\/selective-link-priority\/\">First Link Priority<\/a>\uff1a\u82e5\u76ee\u6a19\u9801\u9762\u5728\u4f86\u6e90\u9801\u591a\u6b21\u88ab\u9023\u7d50\uff0cGoogle \u5f88\u53ef\u80fd\u512a\u5148\u6216\u53ea\u8003\u616e\u51fa\u73fe\u9806\u4f4d\u7b2c\u4e00\u7684\u9023\u7d50\uff1b<\/li>\n\n\n\n<li>\u53cb\u5584\u4f7f\u7528\u8005\uff1a\u6839\u64da <a href=\"https:\/\/backlinko.com\/hub\/seo\/internal-links#:~:text=put%20links%20high%20up%20on%20your%20page\">Bacnklinko<\/a> \u7684\u6e2c\u8a66\uff0c\u5c07\u76ee\u6a19\u9801\u9762\u7684\u9023\u7d50\u5b89\u6392\u5728\u9801\u9762\u9996\u6bb5\u843d\uff0c\u66f4\u80fd\u5438\u5f15\u4f7f\u7528\u8005\u9ede\u64ca\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Cluster Page \u9593\u7684\u9023\u7d50\u6307\u5411\u96a8\u6587\u6848\u63d0\u5230\u76f8\u95dc\u5167\u5bb9\u6642\u51fa\u73fe\uff0c\u6216\u5b89\u6392\u5728\u6587\u672b\u300c\u76f8\u95dc\u6587\u7ae0\u300d\u300c\u5ef6\u4f38\u95b1\u8b80\u300d\u5340\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u4ee5\u4e0b\u662f Hello \u91ab\u5e2b\u300c\u7cd6\u5c3f\u75c5\u300d\u4e3b\u984c\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pillar Page \u6709\u95dc\u300c\u7cd6\u5c3f\u75c5\u985e\u578b\u300d\u7684\u6bb5\u843d\uff0c\u65bc\u6bcf\u500b\u985e\u578b\u7684\u4ecb\u7d39\u5f8c\u9762\u52a0\u5165\u96a8\u6587\u9023\u7d50\u6307\u5411\u5c0d\u61c9\u985e\u578b\u7684 Cluster Page\uff1b<\/li>\n\n\n\n<li>Cluster Page \u9996\u6bb5\u843d\u52a0\u5165\u6307\u5411 Pillar Page \u7684\u9023\u7d50\uff0c\u540c\u4e3b\u984c\u7684 Cluster Page \u5728\u76f8\u95dc\u4f4d\u7f6e\u52a0\u5165\u9023\u7d50\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/-CJMqNY72jWpzpUDYQ5olEC1nCfl5xi7S9j0gsEVDC4aKuTvJXWx7vpZhSnTNo6OlttbP_0anh-fJQL4M1JFCmBdcjztjUCHaj02-tKeW3nd5ib9CRnVAFIYfWq09fb3hiucGtPEo0S6b99t6F7HtdU\" width=\"306\" height=\"236\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/FhwwLutluL_B3gFdIIebMMF8PTEccbgo-j-G-rymf-NVAKXqzmhssqaGJSumuTeTCViaZDzjVqQ3kYEDYcHbPGYByLzOuAWCe608xiIoNDkqiFsGDJlw-UjfNlnUxIK0gfbENIcT_NrYa_fIDyL5PLE\" width=\"306\" height=\"152\"><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Pillar Page\u300c\u7cd6\u5c3f\u75c5\u7684\u985e\u578b\u300d\u6bb5\u843d<\/td><td class=\"has-text-align-center\" data-align=\"center\">Cluster Content\u300c\u7b2c\u4e00\u578b\u7cd6\u5c3f\u75c5\u300d\u9996\u6bb5\u843d\u7b2c 2 \u53e5\u5373\u52a0\u5165\u9023\u7d50\u56de\u6307 Pillar Content\uff0c\u5728\u9069\u7576\u4f4d\u7f6e\u4e5f\u52a0\u5165\u9023\u7d50\u5411\u5176\u4ed6 Cluster Contetn<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4%E6%A1%88%E4%BE%8B%E5%89%96%E6%9E%90\"><\/span><strong>\u4e3b\u984c\u96c6\u7fa4\u6848\u4f8b\u5256\u6790<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u70ba\u4e86\u8b93\u5404\u4f4d\u53ef\u4ee5\u66f4\u597d\u611f\u53d7 Topic Cluster \u7684\u5be6\u969b\u9762\u8c8c\u548c\u5a01\u529b\uff0c\u7b46\u8005\u6574\u7406\u4e86\u5169\u500b\u9047\u5230\u904e\u7684\u6848\u4f8b\u8ddf\u5927\u5bb6\u5206\u4eab\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6848\u4f8b 1\uff1a\u300c\u96b1\u9069\u7f8e\u77ef\u6b63\u300dVS\u300c\u6234\u8499\u77ef\u6b63\u300d<\/strong><\/h4>\n\n\n\n<p>\u300c\u96b1\u9069\u7f8e\u77ef\u6b63\u300d\u548c\u300c\u6234\u8499\u77ef\u6b63\u300d\u90fd\u662f\u5e38\u898b\u7684\u7259\u9f52\u77ef\u6b63\u5668\uff0c\u5f9e\u7259\u91ab\u8a3a\u6240\u7db2\u7ad9\u7684\u89d2\u5ea6\u4ee5\u53ca SERP \u53cd\u6620\u7684\u641c\u5c0b\u5f15\u64ce\u504f\u597d\u5169\u65b9\u9762\u4f86\u770b\uff0c\u90fd\u61c9\u4f7f\u7528\u300c\u4ec0\u9ebc\u662f\u96b1\u9069\u7f8e\u300d\u70ba\u4e3b\u984c\u7684\u9801\u9762\u4f86\u7af6\u722d\u6392\u540d\u3002\u5c31\u7b46\u8005\u8fd1\u5e74\u70ba\u7259\u91ab\u8a3a\u6240\u4f5c SEO \u670d\u52d9\u7684\u5be6\u969b\u7d93\u9a57\uff0c\u5207\u8eab\u611f\u53d7\u5230\u61c9\u7528 Topic Cluster \u7b56\u7565\u5a01\u529b\u2500\u2500\u300c\u96b1\u9069\u7f8e\u300d\u4e26\u975e\u9760\u55ae\u4e00\u9801\u9762\u4fbf\u80fd\u7372\u5f97\u597d\u6392\u540d\u7684\u95dc\u9375\u5b57\uff0c\u80fd\u5728\u300c\u96b1\u9069\u7f8e\u300d\u53d6\u5f97\u597d\u6392\u540d\u7684\u9801\u9762\uff0c\u7db2\u7ad9\u80cc\u5f8c\u90fd\u8a31\u591a\u76f8\u95dc\u3001\u512a\u79c0\u7684 Cluster Content\uff08\u59d1\u52ff\u8ad6\u662f\u6709\u610f\u70ba\u4e4b\uff0c\u9084\u662f\u7121\u5fc3\u63d2\u67f3\uff09\u3002<\/p>\n\n\n\n<p>\u6211\u5728\u9084\u6c92\u958b\u59cb\u64cd\u4f5c\u300c\u96b1\u9069\u7f8e\u300d\u524d\uff0c\u50c5\u5f9e\u5c0d\u6bd4\u5b83\u8207\u300c\u6234\u8499\u77ef\u6b63\u300d\u7684\u57fa\u672c\u60c5\u6cc1\u5f8c\uff0c\u5176\u5be6\u5df2\u53ef\u521d\u6b65\u611f\u53d7\u5230\u300c\u96b1\u9069\u7f8e\u300d\u7684\u7af6\u722d\u7a0b\u5ea6\u6703\u8f03\u9ad8\u9019\u9ede\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u641c\u91cf\uff1a\u300c\u96b1\u9069\u7f8e\u300d\u6708\u641c\u91cf\u70ba 18,100\uff0c\u300c\u6234\u8499\u77ef\u6b63\u300d\u6708\u641c\u91cf\u70ba 1,900\uff0c\u5f9e\u641c\u91cf\u4e0a\u4f86\u770b\u524d\u8005\u7684\u7af6\u722d\u5ea6\u61c9\u8f03\u9ad8\uff1b<\/li>\n\n\n\n<li>\u5ef6\u4f38\u95dc\u9375\u5b57\uff1a\u4ee5 Ahrefs Keywords Explorer \u7684\u6578\u64da\u4f86\u770b\uff0c\u300c\u96b1\u9069\u7f8e\u300d\u7684\u76f8\u95dc\u5ef6\u4f38\u95dc\u9375\u5b57\u6578\u4e5f\u8f03\u300c\u6234\u8499\u77ef\u6b63\u300d\u4f86\u5f97\u591a\uff0c\u524d\u8005\u4e0d\u5c11\u76f8\u95dc\u95dc\u9375\u5b57\u7684\u641c\u91cf\u4e5f\u5f88\u53ef\u89c0\uff1b<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/t48fAkstoK8ypgl29t-FAl2QcEQ8d1KJK6804jUjGXiR1FRmELal3H4n547TzHfh-s9ZnlUm04Vj65pYZQeR3Pu2i4NzGAHs5nhCx0Ro-NV75dPDyNJWbd2fJzMM6Y2lDNQ6d80maAMFs5kjwADMKyY\" alt=\"\" width=\"800\" height=\"450\"\/><figcaption class=\"wp-element-caption\">Ahrefs Keywords Explorer \u8a18\u9304\u7684 Keyword Idaes \u6578\u91cf<\/figcaption><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>SERP\uff1a\u300c\u96b1\u9069\u7f8e\u300d\u7684 SERP \u6e05\u4e00\u8272\u5217\u51fa\u300c\u4ec0\u9ebc\u662f\u96b1\u9069\u7f8e\u300d\u7684\u9801\u9762\uff0c\u4e00\u4e9b\u9801\u9762\u6216\u504f\u91cd\u65bc\u300c\u8cbb\u7528\u50f9\u9322\u300d\u7684\u8aaa\u660e\uff0c\u4e00\u4e9b\u6216\u504f\u91cd\u300c\u6548\u679c\u597d\u58de\u300d\uff0c\u4f46\u4e3b\u8ef8\u90fd\u6bd4\u8f03\u660e\u78ba\uff1b\u300c\u6234\u8499\u7259\u5957\u300d\u7684 SERP \u7684\u5247\u5305\u542b\u9817\u591a\u300c\u6234\u8499\u7259\u5957\u300d\u8207\u5176\u4ed6\u77ef\u6b63\u5668\u7684\u6bd4\u8f03\u6587\uff0c\u641c\u5c0b\u610f\u5716\u4e0d\u5982\u300c\u96b1\u9069\u7f8e\u300d\u55ae\u7d14\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6211\u5011\u53ef\u4ee5\u770b\u5728\u300c\u96b1\u9069\u7f8e\u300d\u6392\u540d\u8f03\u4f73\u7684\u5e7e\u500b\u7db2\u7ad9\uff0c\u5982\uff1a\u7950\u6c11\u7259\u91ab\u3001\u57ce\u4e2d\u7259\u91ab\u3001\u8494\u7f8e\u7259\u91ab\u7b49\u5728\u300c\u96b1\u9069\u7f8e\u300d\u7684\u5ef6\u4f38\u95dc\u9375\u5b57\u4e0a\u6392\u540d\u4e0d\u4fd7\uff0c\u7ad9\u5167\u4e5f\u6709\u591a\u7bc7\u300c\u96b1\u9069\u7f8e\u300d\u76f8\u95dc\u5b50\u4e3b\u984c\u7684\u6587\u7ae0\uff0c\u4f8b\u5982\u300c\u96b1\u9069\u7f8e\u50f9\u683c\u300d\u300c\u96b1\u9069\u7f8e\u7f3a\u9ede\u300d\u300c\u96b1\u9069\u7f8e\u5931\u6557\u300d\u300c\u96b1\u9069\u7f8e\u7dad\u6301\u5668\u300d\u7b49\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u7950\u6c11\u7259\u91ab\uff0c\u4ee5 Ahrefs \u7684\u6578\u64da\u4f86\u770b\uff0c\u5b57\u773c\u542b\u300c\u96b1\u9069\u7f8e\u300d\u3001\u4e14\u6392\u540d\u524d 20 \u7684\u9032\u7ad9\u95dc\u9375\u5b57\u5c31\u6709 63 \u500b\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/aojWH_q7chWXEAOOo2yCw9KYYlLt8GdolBIHDyLs6Q_W03QiMu_SkJE7V-SHisxmAIEPS3EGYsYLmixuZQglv8A1fXIOI88kkpvQC7IsTj4sjv72CyHeCOQWKeU7L1dnl7wEBasVbh59IeqoagTwCsE\" alt=\"\" width=\"800\" height=\"450\"\/><figcaption class=\"wp-element-caption\">\u7950\u6c11\u7259\u91ab\u7ad9\u5167\u64c1\u6709\u591a\u7bc7\u8207\u300c\u96b1\u9069\u7f8e\u300d\u9ad8\u5ea6\u76f8\u95dc\u7684\u6587\u7ae0<\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6848\u4f8b 2\uff1a\u300c\u5609\u7fa9\u65c5\u904a\u300d<\/strong><\/h4>\n\n\n\n<p>\u65c5\u904a\u90e8\u843d\u683c\u4e5f\u662f\u61c9\u7528 Topic Cluster \u7684\u5e38\u5ba2\uff0c\u4ee5\u610f\u5716\u6700\u5ee3\u6cdb\u300c\u5730\u5340\u65c5\u904a\u300d\u95dc\u9375\u5b57\uff08\u5982\u300c\u5609\u7fa9\u65c5\u904a\u300d\u3001\u300c\u53f0\u5357\u65c5\u904a\u300d\u3001\u300c\u9ad8\u96c4\u65c5\u904a\u300d\uff09\u4f86\u8aaa\uff0c\u6211\u5011\u53ef\u4ee5\u770b\u5230\u90e8\u843d\u683c\u901a\u5e38\u4ee5\u300c\u666f\u9ede\u61f6\u4eba\u5305\u300d\u3001\u300c\u666f\u9ede\u4e00\u65e5\u904a\u300d\u7684\u6587\u7ae0\u7af6\u722d\u5230\u9019\u4e9b\u9ad8\u5ea6\u7af6\u722d\u7684\u95dc\u9375\u5b57\u3002<\/p>\n\n\n\n<p>\u4ee5\u300c\u6eff\u5206\u7684\u65c5\u904a\u672d\u8a18\u300d\u3001\u300cMimi\u97d3\u306e\u65c5\u904a\u751f\u6d3b\u300d\u5169\u500b\u90e8\u843d\u683c\u70ba\u4f8b\uff0c\u4ed6\u5011\u7af6\u722d\u5230\u300c\u5730\u5340\u65c5\u904a\u300d\u95dc\u9375\u5b57\u7684\u9801\u9762\u5f80\u5f80\u5c31\u662f\u4e00\u7bc7\u666f\u9ede\u61f6\u4eba\u5305\u6587\u7ae0\uff0c\u7f85\u5217\u4e00\u7cfb\u5217\u666f\u9ede\u3002\u9801\u5167\u4f86\u770b\u50c5\u6b64\u800c\u5df2\uff0c\u4f46\u7576\u6211\u5011\u628a\u76ee\u5149\u653e\u5230\u9023\u7d50\u4e0a\uff0c\u96a8\u8457\u9023\u7d50\u4e00\u4e00\u6253\u958b\u9019\u4e9b\u5176\u4ed6\u7684\u653b\u7565\u6587\uff0c\u6211\u5011\u53ef\u4ee5\u770b\u5230\u540c\u4e00\u5730\u5340\u7684\u666f\u9ede\u4ecb\u7d39\u6587\u7ae0\u7684\u958b\u982d\u90fd\u6703\u542b\u6709\u9019\u985e\u578b\u7684\u5340\u584a\uff0c\u4ee5\u300c\u5609\u7fa9\u300d\u70ba\u4f8b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/N6TBAuuSDlZwcQ6G7kmeYcGHe-IZht8lM0-djbQS_3b0FfL3sCxQXIc5gtonMOxVBEbeMbYZSZlYne52fHIYHcLFc_toSkR95VjGX48bnQFdz7YgREGfjoA_gdXnUzY1azt9sTaZ8Zun7DhMlUJXNbQ\" width=\"306\" height=\"300\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0yTj04s4C_5K9J0HOD2sOlG00d-xHo4MByoei8yAdz-3ODnqFYVkIMtp46Ehhg-YkEL7sqbPBMWrpOP6PVfHfJyuHKob8zIJ2lKOyLKqwUheIQBqSZzRKhc_cGX6xtQIpNm3YvgrJBqWwCKP7Sz8yHA\" width=\"306\" height=\"149\"><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6eff\u5206\u7684\u65c5\u904a\u672d\u8a18<\/td><td class=\"has-text-align-center\" data-align=\"center\">Mimi\u97d3\u306e\u65c5\u904a\u751f\u6d3b<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p><strong>\u7ad9\u5167\u91dd\u5c0d\u5404\u5730\u5340\u6703\u6709\u4e00\u7bc7\u7e3d\u7684\u653b\u7565\u6587\uff0c\u4e0b\u5c64\u53c8\u6709\u5404\u9109\u93ae\u7684\u653b\u7565\u6587\uff0c\u9084\u6709\u4e00\u4e9b\u4e0d\u540c\u53d6\u5411\u7684\u666f\u9ede\uff08Ex.\u89c0\u5149\u5de5\u5ee0\u3001\u5ba4\u5167\u666f\u9ede\u3001\u4e00\u65e5\u904a\u666f\u9ede\u3001\u89aa\u5b50\u666f\u9ede\u7b49\uff09\u3002<\/strong><\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u6587\u4e2d\u63d0\u5230\u7684\u5404\u5f0f\u666f\u9ede\u4e5f\u5728\u7ad9\u5167\u90fd\u6703\u6709\u4e00\u7bc7\u5c0d\u61c9\u653b\u7565\u6587\uff0c\u6587\u4e2d\u8655\u90fd\u5145\u6eff\u6307\u5411\u55ae\u7368\u666f\u9ede\u6587\u7684\u9023\u7d50\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/LGKV_P4TCEVP-03fzWo9Ii0bOnXy6mk-j2nYPwMzY5c8TzyiNkaxhiXZLSK4txmOmvD8hQPy9K9spJ79wtqDtudUKF39B4fp_KCzALTL0OsblH3ntMM7cJEmsTwHxYS4NQuGW4s1k38-ep5OlBuYuvI\" width=\"306\" height=\"305\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/oTXRb9IAmQlFMGZ2L-NSefMAo5WVf8BV62rQqxxtb_KnYwDBrORORBBmjOdvZU71SaFPa1U8_JNHmKjLoe47J7V42trw5u6QYqTbTWUKWK-XqoAxdFFPLQnZg-Ubf1InNrHiSHJL-u4-MKhi7D-66KU\" width=\"306\" height=\"149\"><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6eff\u5206\u7684\u65c5\u904a\u672d\u8a18<\/td><td class=\"has-text-align-center\" data-align=\"center\">Mimi\u97d3\u306e\u65c5\u904a\u751f\u6d3b<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>\u63db\u8a00\u4e4b\uff0c\u9019\u4e9b\u65c5\u904a\u90e8\u843d\u683c\u6709\u95dc\u55ae\u4e00\u300c\u5730\u5340\u65c5\u904a\u300d\u7684\u4e3b\u984c\u96c6\u7fa4\u5206\u4e09\u500b\u5c64\u6b21\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/qQRH8SyROZRcYFQ2UI0n8B0b-jckVlL0tLpX5v32lezmrASHBcYXG6pgqJ4tOYTyXIJr21bpmry8HoUrI2aQXU0AcWRq1Ts1h19dCVEb_sTLrKWugNBuWWQWRTWWFupIWvcmddE7plAGCfCBusNmkxs\" alt=\"\" width=\"800\" height=\"450\"\/><\/figure><\/div>\n\n\n<p>\u4e0d\u904e\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\u9019\u4e9b\u65c5\u904a\u90e8\u843d\u683c\u5f80\u5f80\u6c92\u6709\u56b4\u683c\u9075\u5b88\u300c Pillar Page \u8981\u7372\u5f97\u6700\u591a\u5167\u90e8\u9023\u7d50\u300d\u7684\u539f\u5247\uff0c\u56e0\u70ba\u4ed6\u5011\u6bcf\u7bc7\u666f\u9ede\u6587\u7ae0\u90fd\u6703\u5217\u51fa\u7db2\u7ad9\u6709\u95dc\u8a72\u5730\u5340\u7684\u653b\u7565\u6587\u7684\u5feb\u901f\u5c0e\u89bd\uff0c\u7b49\u65bc\u6a21\u7cca\u4e86\u7b2c\u4e00\u3001\u4e8c\u5c64\u7684\u968e\u5c64\u95dc\u4fc2\u3002\u4e0d\u904e\uff0c\u91cf\u8b8a\u5f15\u767c\u8cea\u8b8a\uff0c\u4e0d\u5b8c\u6574\u7684 Topic Cluster \u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0b\u4e5f\u8db3\u5920\u5efa\u7acb Topic Authoirty\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C\"><\/span><strong>\u4e3b\u984c\u96c6\u7fa4\u5e38\u898b\u554f\u984c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q1%EF%BC%9A%E5%85%A7%E9%83%A8%E9%80%A3%E7%B5%90%E6%95%B8%E9%87%8F%E8%B6%8A%E5%A4%9A%E8%B6%8A%E5%A5%BD%E5%97%8E%EF%BC%9F\"><\/span><strong>Q1\uff1a\u5167\u90e8\u9023\u7d50\u6578\u91cf\u8d8a\u591a\u8d8a\u597d\u55ce\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96d6\u7136 Topic Cluster \u6548\u679c\u62d4\u7fa4\uff0c\u4f46\u7531\u65bc\u5167\u90e8\u9023\u7d50\u5728\u64cd\u4f5c\u4e0a\u6709\u907f\u514d\u55ae\u9801\u6578\u91cf\u904e\u591a\u548c First Link Priority \u5169\u5927\u6307\u5c0e\u539f\u5247\uff1a\u5373\u904e\u591a\u7684\u9023\u7d50\u6703\u524a\u5f31 PageRank \u7684\u6548\u679c\u4ee5\u53ca Google \u6709\u6a5f\u6703\u5ffd\u8996\u55ae\u9801\u5167\u591a\u6b21\u51fa\u73fe\u7684\u540c\u4e00\u689d\u9023\u7d50\u3002\u56e0\u6b64\uff0c\u904e\u65bc\u8ffd\u6c42\u9023\u7d50\u7684\u6578\u91cf\uff0c\u53cd\u5012\u53ef\u80fd\u5f71\u97ff Topic Cluster \u7684\u6548\u679c\uff0c\u5c0d\u5efa\u7acb\u4e3b\u984c\u6b0a\u5a01\u6709\u4e00\u5b9a\u5f71\u97ff\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q2%EF%BC%9ATopic_Cluster_%E5%AE%B9%E6%98%93%E9%80%A0%E6%88%90%E7%AB%99%E5%85%A7%E7%AB%B6%E7%88%AD%E5%97%8E%EF%BC%9F\"><\/span><strong>Q2\uff1aTopic Cluster \u5bb9\u6613\u9020\u6210\u7ad9\u5167\u7af6\u722d\u55ce\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u539f\u5247\u4e0a\uff0cTopic Cluster \u4e5f\u662f\u6709\u9020\u6210<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/keyword-cannibalization\/\">\u7ad9\u5167\u7af6\u722d<\/a>\u7684\u53ef\u80fd\uff0c\u4f46\u591a\u662f\u64cd\u4f5c\u4e0d\u7576\u5f15\u8d77\uff0c\u53c8\u53ef\u4ee5\u6309\u7af6\u722d\u5c0d\u8c61\u7684\u4f4d\u7f6e\u5c07\u60c5\u6cc1\u5206\u70ba\u5169\u7a2e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Topic \u5167\u90e8\u7af6\u722d\uff1a\u4f8b\u5982\u4e0a\u6587\u6240\u63d0\u65c5\u904a\u90e8\u843d\u683c\u300c\u5730\u5340\u65c5\u904a\u300d\u7684\u6392\u540d\uff0c\u5982\u7ad9\u5167\u540c\u6642\u5b58\u5728\u300cXX \u666f\u9ede\u6574\u7406\u300d\u548c\u300cXX \u4e00\u65e5\u904a\u666f\u9ede\u6574\u7406\u300d\u7684\u9801\u9762\uff0c\u7531\u65bc\u300c\u5168\u666f\u9ede\u6574\u7406\u300d\u548c\u300c\u4e00\u65e5\u904a\u666f\u9ede\u6574\u7406\u300d\u539f\u5247\u4e0a\u53ef\u80fd\u53ea\u6709\u5167\u5bb9\u8a73\u7565\u4e4b\u5225\uff08\u4e00\u65e5\u904a\u5217\u51fa\u7684\u666f\u9ede\u8f03\u5c11\uff09\uff0c\u800c\u300c\u4e00\u65e5\u904a\u300d\u7684\u4e3b\u984c\u6027\u4e0d\u5982\u300c\u89aa\u5b50\u666f\u9ede\u300d\u3001\u300c\u89c0\u5149\u5de5\u5ee0\u300d\u3001\u300c\u6df1\u591c\u666f\u9ede\u300d\u641c\u5c0b\uff0c\u5176\u5be6\u4fbf\u6709\u6a5f\u6703\u9020\u6210\u7ad9\u5167\u7af6\u722d\u3002<\/li>\n\n\n\n<li>Topic \u5916\u90e8\u7af6\u722d\uff1a\u4e00\u822c\u4f86\u8aaa\uff0c\u7531\u65bc\u4e3b\u984c\u8207\u4e3b\u984c\u4e4b\u9593\u4e00\u822c\u4f86\u8aaa\u90fd\u6709\u4e00\u5b9a\u754c\u9650\uff0c\u56e0\u6b64\u5206\u5c6c\u4e0d\u540c\u4e3b\u984c\u4e0b\u7684\u5167\u5bb9\u61c9\u4e0d\u5bb9\u6613\u69cb\u6210\u91cd\u8907\u5167\u5bb9\u3002\u4e0d\u904e\uff0c\u5c31\u7b46\u8005\u7684\u60f3\u6cd5\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/duplicate-content-influence\/\">\u91cd\u8907\u5167\u5bb9<\/a>\u6709\u53ef\u80fd\u898b\u65bc\u4e00\u4e9b\u300c\u6bd4\u8f03\u578b\u95dc\u9375\u5b57\u300d\u4e0a\uff0c\u4f8b\u5982\u300c\u6c34\u98db\u68ad VS \u98db\u68ad\u96f7\u5c04\u300d\u3001\u300c\u92c5 VS \u746a\u5361 VS B \u7fa4\u300d\uff0c\u7531\u65bc\u5206\u5c6c\u5169\u500b\u4e0d\u540c\u4e3b\u984c\u7684 Cluster Content \u53ef\u80fd\u90fd\u6703\u5e36\u5230\u6bd4\u8f03\u6bb5\u843d\uff0c\u56e0\u6b64\u7684\u78ba\u662f\u6709\u6a5f\u6703\u5f15\u8d77\u7ad9\u5167\u7af6\u722d\u554f\u984c\u3002\u6709\u898b\u53ca\u6b64\uff0c\u6211\u5011\u5728\u898f\u5283\u6bd4\u8f03\u6bb5\u843d\u6642\u53ef\u80fd\u4e5f\u9700\u6709\u6240\u53d6\u6368\uff0c\u6216\u8a31\u53ef\u4ee5\u5728\u5c0d\u7db2\u7ad9\u66f4\u6709\u5229\u7684\u9801\u9762\uff08\u4e3b\u984c\uff09\u4e0a\u5b89\u6392\u8a73\u7d30\u7248\uff0c\u5728\u5176\u4ed6\u4e3b\u984c\u88e1\u7684\u9801\u9762\u5b89\u6392\u5728\u7c21\u7565\u7248\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5c0d\u65bc\u7db2\u7ad9\u7ba1\u7406\u8005\u4f86\u8aaa\uff0c\u5be6\u65bd Topic Cluster \u524d\u5148\u91dd\u5c0d\u7ad9\u5167\u7684\u5167\u5bb9\u73fe\u6cc1\u4f5c\u6aa2\u67e5\uff0c\u53ef\u4ee5\u8f03\u6709\u6548\u5730\u907f\u514d\u91cd\u8907\u52de\u52d5\u3001\u91cd\u8907\u5167\u5bb9\u7b49\u554f\u984c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q3%EF%BC%9A%E6%88%91%E7%9A%84_Topic_Cluster_%E7%82%BA%E4%BB%80%E9%BA%BC%E6%B2%92%E6%9C%89%E6%95%88%E6%9E%9C\"><\/span><strong>Q3\uff1a\u6211\u7684 Topic Cluster \u70ba\u4ec0\u9ebc\u6c92\u6709\u6548\u679c?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e0a\u6587\u4e00\u518d\u5f37\u8abf\uff0cTopic Cluster \u672c\u8cea\u662f\u5efa\u57fa\u5728\u300c\u591a\u7bc7\u6db5\u62ec\u4e3b\u6b21\u4e3b\u984c\u5167\u5bb9\u512a\u79c0\u7684\u6587\u7ae0\u300d+\u300c\u6070\u7576\u7684\u5167\u90e8\u9023\u7d50\u5e03\u5c40\u300d\u5169\u5927\u91cd\u9ede\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002\u4ee5\u4e0b\u8209\u4e00\u500b\u300c\u6b20\u7f3a Pillar Page\u300d\u7684\u6848\u4f8b\u8ddf\u5927\u5bb6\u5206\u4eab\u9019\u500b\u7db2\u7ad9\u662f\u5982\u4f55\u300c\u9084\u5dee\u4e00\u9ede\u9ede\u300d\u3002<\/p>\n\n\n\n<p>\u71df\u990a\u5e2b Ricky 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decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/PySp_7afpZScbIfbybGKx87AM5MB__16QmWEgzt1iGltXEX3nHAKkTag56wJ-CIQ0F0p1Yp-oyoHmlTRABCHN6amU9L-kCsH2TAaWIG9vVH-nMTRa-slC0_mbSTMV-9DkksAc39kQyk4BIQOtprnLjA\" alt=\"\" width=\"800\" height=\"450\"\/><\/figure><\/div>\n\n\n<p>\u7db2\u7ad9\u6587\u7ae0\u5728\u8cea\u5728\u6578\u90fd\u6709\u4e00\u5b9a\u6c34\u6e96\uff0c\u70ba\u4ec0\u9ebc\u672a\u6709\u7af6\u722d\u5230\u300c\u589e\u808c\u300d\u3001\u300c\u589e\u808c\u6e1b\u8102\u300d\u4e4b\u985e\u7684\u95dc\u9375\u5b57\u5462\uff1f\u7b54\u6848\u547c\u4e4b\u6b32\u51fa\uff0c\u5c31\u662f\u9019\u500b\u7db2\u7ad9\u76ee\u524d\u73fe\u5b58\u7684\u6587\u7ae0\u5206\u5225\u90fd\u662f\u300c\u98f2\u98df\u6e1b\u8102\u300d\u548c\u300c\u904b\u52d5\u6e1b\u8102\u300d\u5169\u65b9\u9762\u7684&nbsp;<\/p>\n\n\n\n<p>cluster Content\uff0c<strong>\u7f3a\u5c11\u4e86\u4e00\u7bc7\u7b26\u5408\u641c\u5c0b\u5f15\u64ce\u300c\u589e\u808c\u6e1b\u8102\u300d\u504f\u597d\u7684 Pillar Content\uff1a\u4e00\u7bc7\u5f9e\u300c\u98f2\u98df\u300d\u548c\u300c\u904b\u52d5\u300d\u5169\u9762\u5411\u8aaa\u660e\u300c\u589e\u808c\u6e1b\u8102\u300d\u7684 How-To \u578b\u6587\u7ae0\u3002<\/strong>\u73fe\u5b58\u7684\u6587\u7ae0\u96d6\u7136\u6709\u90fd\u5728\u8ac7\u589e\u808c\u6e1b\u8102\uff0c\u7136\u800c\u4e26\u4e0d\u662f\u641c\u5c0b\u5f15\u64ce\u504f\u597d\u7684\u5167\u5bb9\u985e\u578b\uff0c\u9019\u4e5f\u5370\u8b49\u4e86\u4e0a\u6587\u6240\u63d0\u7684\u5404\u7d1a\u5167\u5bb9\u5fc5\u9808\u7b26\u5408\u95dc\u9375\u5b57\u7814\u7a76\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90%EF%BC%9A%E5%BE%9E%E5%85%A7%E9%83%A8%E9%80%A3%E7%B5%90%E5%88%B0%E4%B8%BB%E9%A1%8C%E9%9B%86%E7%BE%A4\"><\/span><strong>\u7e3d\u7d50\uff1a\u5f9e\u5167\u90e8\u9023\u7d50\u5230\u4e3b\u984c\u96c6\u7fa4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u81ea HubSopot \u7576\u5e74\u660e\u78ba Topic Cluster 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