{"id":40630,"date":"2023-08-24T12:55:49","date_gmt":"2023-08-24T04:55:49","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=40630"},"modified":"2023-08-29T09:42:11","modified_gmt":"2023-08-29T01:42:11","slug":"ga4","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ga4\/","title":{"rendered":"\u5f9e\u901a\u7528 GA \u7562\u696d\uff0c4 \u500b\u8981\u9ede\u8b93\u60a8\u8f15\u9b06\u63a5\u8ecc GA4"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">\u81ea 2023 \u5e74\u4e0b\u534a\u5e74\u4ee5\u4f86\u76f8\u4fe1\u6240\u6709\u4f7f\u7528 UA (\u6216\u7a31\u820a\u7248GA\/GA3\/UA) \u7684\u4f7f\u7528\u8005\u9032\u5165\u5f8c\u53f0\u6642\u90fd\u6703\u770b\u5230\u4e00\u500b\u8073\u52d5\u7684\u5012\u6578\u8a08\u6642\uff0c\u63d0\u9192\u6bcf\u500b\u4f7f\u7528\u8005\u8981\u76e1\u5feb\u5b8c\u6210 UA \u2192 GA4 \u7684\u5347\u7d1a\uff1b\u800c\u6642\u81f3\u4eca\u65e5\u767b\u5165 UA 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style=\"font-weight: 400;\">\u7c21\u800c\u8a00\u4e4b\uff0c\u76ee\u524d UA \u5df2\u4e0d\u518d\u7e7c\u7e8c\u66f4\u65b0\u8f49\u63db\/\u4f7f\u7528\u8005\u6578\u64da\u81f3 Google Ads\uff0c\u800c\u63a8\u6e2c\u4e0d\u4e45\u5f8c\u4e5f\u5c07\u8fce\u4f86 UA \u6b63\u5f0f\u9000\u4f11\u7684\u4e00\u5929 (\u4e0d\u518d\u8490\u96c6\u4efb\u4f55\u6578\u64da)\uff0c\u5c0d\u6b64\u904e\u5f80 UA \u7684\u4f7f\u7528\u8005\u5011\u52e2\u5fc5\u65bc\u73fe\u968e\u6bb5\u9700\u8981\u9032\u884c UA \u5347\u7d1a GA4 \u7684\u4f5c\u696d\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u95dc\u65bc UA \u5347\u7d1a GA \u7684\u8cc7\u6599\u76ee\u524d\u65bc\u7db2\u8def\u4e0a\u5df2\u6709\u975e\u5e38\u591a\u7684\u6587\u7ae0\u53ef\u53c3\u8003\u3001\u9019\u88e1\u5c31\u4e0d\u518d\u8d05\u8ff0\uff0c\u6709\u4efb\u4f55\u7591\u554f\u4e5f\u53ef\u53c3\u95b1 Google \u5b98\u65b9\u8aaa\u660e\u6587\u4ef6\uff1a<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/10110290\"><span style=\"font-weight: 400;\">[GA4] \u4f7f\u7528\u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f\u8a2d\u5b9a GA4 \u8cc7\u6e90<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><span style=\"font-weight: 400;\">\u672c\u7bc7\u6587\u7ae0\u5c07\u9ede\u51fa\u5e7e\u500b\u5347\u7d1a\u8207\u8a2d\u5b9a\u904e\u7a0b\u5e38\u9047\u5230\u7684\u96e3\u984c\u8207\u5bb9\u6613\u5ffd\u7565\u7684\u76f2\u9ede\uff0c\u63d0\u4f9b\u7d66\u76ee\u524d\u6b63\u5728\u5347\u7d1a\u3001\u6216\u525b\u5b8c\u6210\u5347\u7d1a\u7684\u4f7f\u7528\u8005\u5011\u4f5c\u70ba Check list \u6240\u7528\uff0c\u5e6b\u52a9\u5404\u4f4d\u5347\u7d1a\u80fd\u4e00\u6b21\u5230\u4f4d\u3001\u4e26\u4e14\u5feb\u901f\u5ea6\u904e\u6578\u64da\u8f49\u63db\u7684\u9663\u75db\u671f\u3002<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ga4\/#%E4%B8%80_%E5%AE%8C%E6%88%90%E8%A8%AD%E5%AE%9A%E8%BC%94%E5%8A%A9%E7%A8%8B%E5%BC%8F\" >\u4e00. \u5b8c\u6210\u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ga4\/#%E4%BA%8C_%E7%A2%BA%E5%AF%A6%E6%8E%92%E9%99%A4%E5%90%84%E5%80%8B%E9%87%91%E6%B5%81%E7%9A%84%E5%8F%83%E7%85%A7%E7%B6%B2%E5%9D%80\" >\u4e8c. \u78ba\u5be6\u6392\u9664\u5404\u500b\u91d1\u6d41\u7684\u53c3\u7167\u7db2\u5740<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" 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style=\"font-weight: 400;\">\u6a19\u793a\u5df2\u5b8c\u6210 &#8211; \u78ba\u8a8d\u4e0a\u8ff0\u4f5c\u696d\u7686\u5b8c\u6210\u5f8c\u53ef\u9ede\u9078\u9019\u4e00\u500b\u6309\u9215\uff0c\u7cfb\u7d71\u5c31\u6703\u77e5\u9053\u8a2d\u5b9a\u5df2\u5b8c\u6210\uff0c\u672a\u4f86\u5c07\u4e0d\u6703\u518d\u8df3\u51fa\u60f1\u4eba\u7684\u63d0\u9192\u4e00\u76f4\u8981\u6c42\u4f60\u505a\u9019\u500b\u505a\u90a3\u500b\u7684\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8C_%E7%A2%BA%E5%AF%A6%E6%8E%92%E9%99%A4%E5%90%84%E5%80%8B%E9%87%91%E6%B5%81%E7%9A%84%E5%8F%83%E7%85%A7%E7%B6%B2%E5%9D%80\"><\/span><span style=\"font-weight: 400;\">\u4e8c. \u78ba\u5be6\u6392\u9664\u5404\u500b\u91d1\u6d41\u7684\u53c3\u7167\u7db2\u5740<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u8acb\u5c07\u5404\u500b\u91d1\u6d41\u7db2\u5740\u9032\u884c\u6392\u9664\uff0c\u4ee5\u907f\u514d\u96fb\u5b50\u5546\u52d9\u7684\u6578\u64da\u7686\u88ab\u91d1\u6d41\u7db2\u5740\u8986\u84cb\u3001\u5c0e\u81f4\u7121\u6cd5\u5206\u8fa8\u500b\u4f86\u6e90\u5a92\u4ecb\u7684\u6536\u76ca\u6210\u6548\u3002\u9019\u4e00\u6b65\u6975\u70ba\u5bb9\u6613\u6f0f\u6389\uff0c\u56e0\u70ba\u5728 GA4 \u4e2d\u8a72\u8a2d\u5b9a\u88ab\u57cb\u5728\u7684\u5f88\u6df1\u7684\u4f4d\u7f6e\uff0c\u8acb\u4f9d\u7167\u4ee5\u4e0b\u6b65\u9a5f\u5b8c\u6210\u8a2d\u5b9a\uff1a<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"574\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-min-1-1000x574.png\" alt=\"\" class=\"wp-image-40633\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-min-1-1000x574.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-min-1-523x300.png 523w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-min-1-768x441.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-min-1.png 1426w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"632\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-min-1-1000x632.png\" alt=\"\" class=\"wp-image-40634\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-min-1-1000x632.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-min-1-475x300.png 475w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-min-1-768x485.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-min-1.png 1300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"852\" height=\"647\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-min-1.png\" alt=\"\" class=\"wp-image-40635\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-min-1.png 852w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-min-1-395x300.png 395w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-min-1-768x583.png 768w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"857\" height=\"534\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/06-min-1.png\" alt=\"\" class=\"wp-image-40636\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/06-min-1.png 857w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/06-min-1-481x300.png 481w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/06-min-1-768x479.png 768w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"259\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/07-min-1-1000x259.png\" alt=\"\" class=\"wp-image-40637\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/07-min-1-1000x259.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/07-min-1-600x155.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/07-min-1-768x199.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/07-min-1.png 1369w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%89%E4%BA%8B%E4%BB%B6%E8%A8%AD%E5%AE%9A\"><\/span><span style=\"font-weight: 400;\">\u4e09.\u4e8b\u4ef6\u8a2d\u5b9a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">GA4 \u7684\u4e8b\u4ef6\u5171\u5206\u70ba\u56db\u7a2e\u985e\u578b\uff1a<\/span><\/p>\n\n\n\n<ul 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src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/09-min-1000x297.png\" alt=\"\" class=\"wp-image-40639\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/09-min-1000x297.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/09-min-600x178.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/09-min-768x228.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/09-min.png 1039w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span><span style=\"font-weight: 400;\">\u7d50\u8a9e<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u672c\u7bc7\u6587\u7ae0\u6574\u7406\u4e86\u5e7e\u500b\u591a\u6578\u4eba\u525b\u5347\u7d1a GA4 \u6642\u6240\u906d\u9047\u5230\u7684\u96e3\u984c\u8207\u76f2\u5340\uff0c\u4e8b\u5be6\u8b49\u660e\u5728 GA \u5347\u7d1a\u904e\u7a0b\u4e2d\u4e26\u975e\u5982 Google 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