{"id":41115,"date":"2023-10-20T19:09:25","date_gmt":"2023-10-20T11:09:25","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=41115"},"modified":"2025-02-07T16:47:22","modified_gmt":"2025-02-07T08:47:22","slug":"what-is-google-algorithm","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-google-algorithm\/","title":{"rendered":"\u8207 Google \u6f14\u7b97\u6cd5\u540c\u884c\uff0c\u8b93\u4f60\u505a\u597d SEO \u6c92\u7169\u60f1\uff01\u30102023\/10 \u66f4\u65b0\u3011"},"content":{"rendered":"\n<p>\u3000\u3000\u7db2\u8def\u4e16\u4ee3\u7684\u4eba\uff0c\u76f8\u4fe1\u90fd\u6709\u900f\u904e\u7db2\u8def\u4f86\u5c0b\u627e\u7b54\u6848\u7684\u7d93\u9a57\uff0c\u4f8b\u5982\u5982\u679c\u60f3\u8981\u77e5\u9053\u8cb7\u54ea\u4e00\u500b\u54c1\u724c\u4e2d\u79cb\u7bc0\u6708\u9905\u6bd4\u8f03\u597d\uff0c\u5c31\u6703\u641c\u5c0b\u300c\u4e2d\u79cb\u7bc0\u6708\u9905 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\u641c\u5c0b\u5f15\u64ce\u5728\u53f0\u7063\u5e02\u4f54\u7387\u6392\u540d\u7b2c\u4e00 <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/all\/taiwan\/#monthly-202209-202309-bar\">\u8cc7\u6599\u4f86\u6e90\u9023\u7d50<\/a><\/p>\n\n\n\n<p>\u3000\u30002018 \u5e74 8 \u6708\uff0cGoogle \u6f14\u7b97\u6cd5\u9032\u884c\u4e86\u4e00\u6b21\u91cd\u5927\u7684\u66f4\u65b0\uff0c\u8a31\u591a\u77e5\u540d\u5a92\u9ad4\u7a31\u4e4b\u70ba\u300cmedic update\u300d\uff0c\u9019\u6b21\u7684\u66f4\u65b0\u662f\u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u7372\u5f97\u66f4\u6b63\u78ba\u3001\u66f4\u5177\u6709\u6b0a\u5a01\u6027\u7684\u8a0a\u606f\uff0c\u4f46\u4e5f\u56e0\u6b64\u8b93\u8a31\u591a\u4f01\u696d\u7db2\u7ad9\uff0c\u5c24\u5176\u662f\u91ab\u85e5\u670d\u52d9\u76f8\u95dc\u7684\u7db2\u7ad9\uff0c\u5728 <a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/technical-or-content-2\/\">SEO<\/a> \u6392\u540d\u6709\u4e86\u5287\u70c8\u7684\u8b8a\u5316\uff08\u95dc\u65bc medic update\uff0c\u9019\u908a\u6709\u66f4\u8a73\u7d30\u7684\u8aaa\u660e\uff1a\u3008<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/medic-update\/\">Google 2018\u516b\u6708\u7684\u6f14\u7b97\u6cd5\u66f4\u65b0\u300cMedic Update\u300d\uff0c\u5230\u5e95\u5982\u4f55\u5f71\u97ff\u4e86SEO\u6392\u540d\uff1f<\/a>\u3009\uff09\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u56e0\u6b64\u6211\u5011\u53ef\u4ee5\u77e5\u9053\uff0cGoogle\u6f14\u7b97\u6cd5\u66f4\u65b0\uff0c\u90fd\u662f\u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u5728\u9032\u884c\u95dc\u9375\u5b57\u641c\u5c0b\u6642\uff0c\u641c\u5c0b\u7d50\u679c\u80fd\u5920\u66f4\u7b26\u5408\u4f7f\u7528\u8005\u76ee\u7684\u3002\u6bcf\u4e00\u6b21\u66f4\u65b0\u641c\u5c0b\u5f15\u64ce\u6f14\u7b97\u6cd5\uff0c\u90fd\u6703\u5f71\u97ff\u5230\u7db2\u7ad9\u7684 SEO\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60f3\u8981\u505a\u597d SEO\uff0c\u5c31\u5fc5\u9808\u8981\u8a8d\u8b58 Google \u6f14\u7b97\u6cd5\uff0c\u5c31\u8b93 awoo 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\uff08Update\uff09\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-google-algorithm\/#Helpful_Content_System_%EF%BC%88Update%EF%BC%89%EF%BC%9A\" >Helpful Content System \uff08Update\uff09\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-google-algorithm\/#%E6%BC%94%E7%AE%97%E6%B3%95%E6%9B%B4%E6%96%B0%E7%9A%84%E6%99%82%E9%96%93%E5%95%8F%E9%A1%8C\" >\u6f14\u7b97\u6cd5\u66f4\u65b0\u7684\u6642\u9593\u554f\u984c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-google-algorithm\/#%E4%B8%80%E5%B9%B4%E6%9B%B4%E6%96%B0%E5%B9%BE%E6%AC%A1%EF%BC%9F\" >\u4e00\u5e74\u66f4\u65b0\u5e7e\u6b21\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-google-algorithm\/#%E6%AF%8F%E6%AC%A1%E6%9B%B4%E6%96%B0%E5%A4%9A%E4%B9%85%EF%BC%9F\" >\u6bcf\u6b21\u66f4\u65b0\u591a\u4e45\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-google-algorithm\/#%E6%9B%B4%E6%96%B0%E6%99%82%E9%96%93%E5%88%B0%E5%93%AA%E7%9C%8B%EF%BC%9F\" >\u66f4\u65b0\u6642\u9593\u5230\u54ea\u770b\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-google-algorithm\/#Google_%E5%A6%82%E4%BD%95%E6%87%89%E5%B0%8D%E5%A4%A7%E5%9E%8B%E8%AA%9E%E8%A8%80%E6%A8%A1%E5%9E%8B%E7%9A%84%E6%8C%91%E6%88%B0%EF%BC%9FSEO_%E5%8F%88%E8%A9%B2%E4%BD%95%E5%8E%BB%E8%A1%8C%E5%BE%9E%EF%BC%9F\" >Google \u5982\u4f55\u61c9\u5c0d\u5927\u578b\u8a9e\u8a00\u6a21\u578b\u7684\u6311\u6230\uff1fSEO \u53c8\u8a72\u4f55\u53bb\u884c\u5f9e\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-google-algorithm\/#%E4%BB%A5_10x_Content_%E5%9C%A8%E5%90%8C%E8%B3%AA%E5%8C%96_SERP_%E4%B8%AD%E8%84%AB%E7%A9%8E%E8%80%8C%E5%87%BA\" >\u4ee5 10x Content \u5728\u540c\u8cea\u5316 SERP \u4e2d\u812b\u7a4e\u800c\u51fa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-google-algorithm\/#%E4%B8%80%E5%88%87%E9%83%BD%E5%BE%9E_%E3%80%8C%E5%B0%88%E6%A5%AD%E5%BA%A6%E3%80%8D%E9%96%8B%E5%A7%8B\" >\u4e00\u5207\u90fd\u5f9e \u300c\u5c08\u696d\u5ea6\u300d\u958b\u59cb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-google-algorithm\/#%E4%BA%86%E8%A7%A3Google%E6%BC%94%E7%AE%97%E6%B3%95%E5%BE%8C%EF%BC%8C%E8%AE%93%E4%BD%A0%E7%9F%A5%E9%81%93%E5%A6%82%E4%BD%95%E5%81%9A%E5%A5%BD%E7%B6%B2%E7%AB%99SEO\" >\u4e86\u89e3Google\u6f14\u7b97\u6cd5\u5f8c\uff0c\u8b93\u4f60\u77e5\u9053\u5982\u4f55\u505a\u597d\u7db2\u7ad9SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AFGoogle%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E6%BC%94%E7%AE%97%E6%B3%95%EF%BC%9F\"><\/span><strong>\u4ec0\u9ebc\u662fGoogle\u641c\u5c0b\u5f15\u64ce\u6f14\u7b97\u6cd5\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3000\u3000Google\u6a5f\u5668\u4eba\u6703\u900f\u904e\u7db2\u8def\u6aa2\u7d22\uff08Crawling\uff09\u3001\u7d22\u5f15\uff08Indexing\uff09\u4f86\u4e86\u89e3\u5168\u4e16\u754c\u7684\u7db2\u7ad9\uff0c\u4f46\u662f\u8981\u900f\u904e\u6f14\u7b97\u6cd5\u624d\u5b8c\u6210\u6392\u540d\uff08Ranking\uff09\uff0c\u7522\u51fa\u4f7f\u7528\u8005\u60f3\u8981\u770b\u7684\u641c\u5c0b\u7d50\u679c\uff08SERP\uff09\u3002Google \u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u641c\u5c0b\u51fa\u4f86\u7684\u7d50\u679c\uff0c\u80fd\u5920\u66f4\u52a0\u7cbe\u6e96\u56de\u7b54\u4f7f\u7528\u8005\u554f\u984c\uff0c\u6703\u900f\u904e\u6f14\u7b97\u6cd5\u4e0d\u65b7\u5730\u4fee\u6b63\u641c\u5c0b\u7d50\u679c\uff0c\u540c\u6642\u4e5f\u6703\u900f\u904e\u6f14\u7b97\u6cd5\u907f\u514d\u9ed1\u5e3d\u7db2\u7ad9\u6216\u8005\u662f\u5167\u5bb9\u8fb2\u5834\u5145\u65a5\u641c\u5c0b\u7d50\u679c\uff0c\u8b93\u4f7f\u7528\u8005\u627e\u5230\u4e0d\u9700\u8981\u6216\u8005\u662f\u4e0d\u6b63\u78ba\u7684\u8a0a\u606f\uff0c\u73fe\u5728 Google \u66f4\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u6f14\u7b97\u6cd5\uff0c\u8b93\u641c\u5c0b\u51fa\u4f86\u7684\u7d50\u679c\u66f4\u8cbc\u8fd1\u4f7f\u7528\u8005\u6240\u9700\u8981\u7b54\u6848\uff0c\u63d0\u9ad8\u641c\u5c0b\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u5982\u679c\u4eca\u5929\u4f60\u60f3\u8981\u505a\u597d SEO\uff0c\u7576\u7136\u5c31\u662f\u8981\u4e86\u89e3Google\u6f14\u7b97\u6cd5\u6240\u8ca0\u8cac\u5167\u5bb9\uff0c\u65e9\u5728 2016 \u5e74\uff0cGoogle\u6307\u51fa<a href=\"https:\/\/searchengineland.com\/now-know-googles-top-three-search-ranking-factors-245882\">\u5f71\u97ff\u7db2\u7ad9\u6392\u540d\u6700\u91cd\u8981\u7684\u4e09\u500b\u56e0\u7d20<\/a>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5916\u90e8\u9023\u7d50<\/li>\n\n\n\n<li>\u7db2\u7ad9\u5167\u5bb9<\/li>\n\n\n\n<li>Rankbrain<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google Q&amp;A+  #March\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/l8VnZCcl9J4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u800c\u9019\u4e09\u500b\u56e0\u7d20\u5206\u5225\u7531\u4e0d\u540c\u7684\u6f14\u7b97\u6cd5\u8655\u7406\uff0c\u5206\u5225\u662f\u8c93\u718a\uff08Panda\uff09\u3001\u4f01\u9d5d\uff08Penguin\uff09\u3001\u6a5f\u5668\u5b78\u7fd2AI\uff08Rankbrain\uff09\uff0c\u9019\u4e09\u7a2e\u6f14\u7b97\u6cd5\u53ef\u4ee5\u8aaa\u662f\u5f71\u97ff SEO \u975e\u5e38\u5927\uff0c\u5982\u679c\u4f60\u662f\u525b\u5165\u9580 SEO \u7684\u4eba\uff0c\u4e00\u5b9a\u8981\u4e86\u89e3\u9019\u4e09\u7a2e\u6f14\u7b97\u6cd5\u6240\u8ca0\u8cac\u7684\u5de5\u4f5c\u9805\u76ee\uff0c\u4ee5\u4e0b\u5c31\u5206\u5225\u4ecb\u7d39\u9019\u4e09\u7a2e\u6f14\u7b97\u6cd5\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B2%93%E7%86%8A%E6%BC%94%E7%AE%97%E6%B3%95%EF%BC%88Panda%EF%BC%89%EF%BC%9A%E7%B6%B2%E7%AB%99%E5%85%A7%E5%AE%B9%E5%AF%A9%E6%9F%A5%E6%B3%95%E5%AE%98\"><\/span><strong>\u8c93\u718a\u6f14\u7b97\u6cd5\uff08Panda\uff09\uff1a\u7db2\u7ad9\u5167\u5bb9\u5be9\u67e5\u6cd5\u5b98<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3000\u3000Google \u4e00\u76f4\u4ee5\u4f86\u90fd\u5f88\u91cd\u8996\u7db2\u7ad9\u5167\u5bb9\u54c1\u8cea\uff0c\u5177\u6709\u539f\u5275\u6027\uff0c\u8d8a\u8c50\u5bcc\u3001\u5177\u9ad4\u3001\u53ef\u9760\u7684\u5167\u5bb9\uff0c\u8d8a\u53d7 Google \u9752\u775e\uff0c\u4f8b\u5982\u4f7f\u7528\u8005\u60f3\u8981\u627e\u63a8\u85a6\u7684\u624b\u6a5f\uff0c\u7db2\u7ad9\u5982\u679c\u63cf\u8ff0\u5f88\u591a\u95dc\u65bc\u624b\u6a5f\u63a8\u85a6\u54c1\u724c\u3001\u898f\u683c\u3001\u76f8\u6a5f\u62cd\u651d\u6210\u50cf\u54c1\u8cea\u3001\u5f71\u97f3\u5a1b\u6a02\u54c1\u8cea\uff0c\u6216\u8005\u662f\u958b\u7bb1\u8a55\u6e2c\u7d50\u679c\uff0c\u5c31\u80fd\u5920\u6709\u6548\u8b93Google\u8a8d\u70ba\u9019\u662f\u4e00\u7bc7\u4f7f\u7528\u8005\u60f3\u8981\u770b\u7684\u624b\u6a5f\u63a8\u85a6\u5167\u5bb9\uff0c\u7136\u5f8c\u8b93\u7db2\u7ad9\u6bd4\u8f03\u6709\u6a5f\u6703\u8b93\u7db2\u7ad9\u51fa\u73fe\u5728\u524d\u5e7e\u540d\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u56e0\u6b64\uff0cGoogle \u70ba\u4e86\u8981\u63d0\u4f9b\u6700\u512a\u8cea\u3001\u6700\u8c50\u5bcc\u7684\u5167\u5bb9\u7d66\u4f7f\u7528\u8005\uff0c\u5be9\u67e5\u7db2\u7ad9\u5167\u5bb9\u54c1\u8cea\u7684\u6f14\u7b97\u6cd5 Panda \u5c31\u9019\u6a23\u8a95\u751f\u4e86\uff0c\u5b83\u767c\u8868\u65bc 2011 \u5e74\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u53ea\u8981\u4f60\u7684\u7db2\u7ad9\u662f\u539f\u5275\u6027\u5167\u5bb9\u4e14\u8c50\u5bcc\uff0cGoogle Panda \u5c31\u6703\u5c07\u7db2\u7ad9\u6392\u540d\u5f80\u524d\uff0c\u5982\u679c\u7db2\u7ad9\u662f\u6284\u5beb\u5225\u4eba\u7684\u5167\u5bb9\uff0c\u6216\u8005\u76dc\u53d6\u5225\u4eba\u7684\u6587\u7ae0\uff0c\u5c31\u6703\u88abGoogle Panda \u8a8d\u5b9a\u70ba\u4e0d\u5177\u6709\u539f\u5275\u6027\u3002\u4f8b\u5982\u73fe\u5728\u6700\u5e38\u770b\u5230\u7684\u5167\u5bb9\u8fb2\u5834\uff0c\u5c31\u6703\u8490\u96c6\u5225\u4eba\u7684\u6587\u7ae0\uff0c\u4e26\u4e14\u653e\u5728\u81ea\u5df1\u7684\u7db2\u7ad9\uff0c\u7528\u8073\u52d5\u7684\u6a19\u984c\u5438\u5f15\u4eba\u9ede\u64ca\uff0c\u4f46\u662f\u9ede\u64ca\u5f8c\u767c\u73fe\u88e1\u9762\u7684\u5167\u5bb9\u90fd\u662f\u5f9e\u5176\u4ed6\u7db2\u7ad9\u6240\u8907\u88fd\u904e\u4f86\u7684\uff0c\u9019\u7a2e\u4e0d\u5177\u6709\u539f\u5275\u6027\u7684\u6587\u7ae0\u5c31\u6703\u88ab Google Panda \u6240\u61f2\u7f70\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a\u3008<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/duplicate-content-influence\/\">\u91cd\u8907\u5167\u5bb9\u6703\u5f71\u97ffSEO\u6392\u540d\u55ce\uff1f\u907f\u514dSEO\u6392\u540d\u5206\u6563\u7684\u300c\u91cd\u8907\u5167\u5bb9\u300d\u91cd\u9ede\u6574\u7406<\/a>\u3009<\/p>\n\n\n\n<p>Pro-Tips\uff1a<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u60f3\u77e5\u9053\u5982\u4f55\u7522\u51fa\u512a\u8cea\u7db2\u7ad9\u5167\u5bb9\uff0c\u53ef\u4ee5\u53c3\u8003\u4ee5\u4e0b\u5169\u7bc7\u6587\u7ae0\uff1a\u3008<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-content-prepare\/\">SEO\u6587\u7ae04\u9ede\u95dc\u9375\u6280\u5de7\uff0c\u8f15\u9b06\u5beb\u51faSEO\u53cb\u5584\u6587\u7ae0<\/a>\u3009\u3001\u3008<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-writing-tips\/\">SEO\u6587\u6848\u64b0\u5beb\u4e09\u6280\u5de7\uff0c\u512a\u79c0\u6392\u540d\u5176\u5be6\u6bd4\u4f60\u60f3\u50cf\u4e2d\u553e\u624b\u53ef\u5f97<\/a>\u3009\u5169\u7bc7\u6587\u7ae0\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BC%81%E9%B5%9D%E6%BC%94%E7%AE%97%E6%B3%95%EF%BC%88Penguin%EF%BC%89%EF%BC%9A%E5%A4%96%E9%83%A8%E9%80%A3%E7%B5%90%E5%93%81%E8%B3%AA%E5%AE%88%E8%AD%B7%E7%A5%9E\"><\/span><strong>\u4f01\u9d5d\u6f14\u7b97\u6cd5\uff08Penguin\uff09\uff1a\u5916\u90e8\u9023\u7d50\u54c1\u8cea\u5b88\u8b77\u795e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3000\u3000\u5c0d\u65bc\u60f3\u8981\u4e86\u89e3SEO\u7684\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\uff0cGoogle \u8996\u5916\u90e8\u9023\u7d50\uff08\u53c8\u7a31\u70ba backlink\uff0c\u53cd\u5411\u9023\u7d50\uff09\u70ba\u91cd\u8981\u7684\u6392\u540d\u56e0\u7d20\uff0c\u5982\u679c\u6709\u8a31\u591a\u5916\u90e8\u7db2\u7ad9\u7684\u9023\u7d50\u6307\u5411\u540c\u4e00\u500b\u7db2\u7ad9\uff0cGoogle \u6703\u8a8d\u70ba\u9019\u662f\u4e00\u500b\u4f7f\u7528\u8005\u60f3\u53bb\u7684\u7db2\u7ad9\uff0c\u56e0\u6b64\u5c07\u7db2\u7ad9\u7684\u6392\u540d\u5f80\u524d\u3002\u4f46\u662f\u8a31\u591a\u7db2\u7ad9\u70ba\u4e86\u722d\u53d6\u6392\u540d\uff0c\u6703\u5728\u7db2\u7ad9\u96b1\u85cf\u4e00\u5927\u5806\u95dc\u9375\u5b57\u6216\u8005\u662f\u8cfc\u8cb7\u8a6d\u7570\u7684\u53cd\u5411\u9023\u7d50\u4f86\u63d0\u9ad8\u6392\u540d\uff08\u4fd7\u7a31\u9ed1\u5e3d SEO \uff09\uff0cGoogle \u70ba\u4e86\u907f\u514d\u9019\u6a23\u60c5\u6cc1\u767c\u73fe\uff0c\u56e0\u6b64\u5c31\u958b\u767c\u51fa\u4e86 Penguin \u6f14\u7b97\u6cd5\u4f86\u907f\u514d\u9019\u6a23\u60c5\u6cc1\u767c\u751f\u3002<\/p>\n\n\n\n<p>\u3000\u3000Penguin \u767c\u8868\u65bc 2012 \u5e74\uff0c\u662f\u4e00\u7a2e\u904e\u6ffe\u6a5f\u5236\u6f14\u7b97\u6cd5\uff0c\u4e3b\u8981\u5de5\u4f5c\u5c31\u662f\u7be9\u9078\u6709\u505a\u9ed1\u5e3d\u5acc\u7591\u7684\u7db2\u7ad9\u3002\u5b83\u6703\u53bb\u76e3\u6e2c\u6bcf\u4e00\u500b\u7db2\u7ad9\u5167\u90e8\u88e1\u9762\u6709\u6c92\u6709\u5947\u602a\u7684\u5916\u90e8\u9023\u7d50\uff0c\u4f8b\u5982\u5982\u679c\u6709\u4e00\u500b\u7db2\u7ad9\u662f\u65c5\u904a\u985e\u578b\u7684\u7db2\u7ad9\uff0c\u4f46\u662f\u537b\u6709\u8a31\u591a\u5bb6\u5177\u985e\u7684\u7db2\u5740\u6307\u5411\u65c5\u904a\u985e\u578b\u7db2\u7ad9\uff0c\u9019\u5169\u500b\u7db2\u7ad9\u53ef\u4ee5\u8aaa\u662f\u5b8c\u5168\u6c92\u6709\u76f8\u95dc\uff0c\u5c31\u5f88\u5bb9\u6613\u88ab Pengui n\u5224\u5b9a\u6709\u52a3\u8cea\u7684\u53cd\u5411\u9023\u7d50\uff0c\u6216\u8005\u7db2\u7ad9\u5167\u90e8\u6709\u904e\u591a\u7121\u76f8\u95dc\u5730\u5916\u90e8\u7db2\u5740\uff0c\u7136\u5f8c\u88ab\u767c\u73fe\u4e0d\u662f\u5c6c\u65bc\u7db2\u7ad9\u5167\u90e8\u9023\u7d50\uff0cPenguin\u4e5f\u6703\u5c07\u9019\u7a2e\u9023\u7d50\u8996\u70ba\u4e00\u7a2e\u9ed1\u5e3d\u884c\u70ba\uff0c\u964d\u4f4e\u5176\u5728\u641c\u5c0b\u7d50\u679c\u7684\u6392\u540d\u3002<\/p>\n\n\n\n<p>Pro-Tips\uff1a<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u60f3\u77e5\u9053\u5982\u4f55\u6b63\u78ba\u5efa\u7acb\u5916\u90e8\u9023\u7d50\uff0c\u53ef\u4ee5\u53c3\u8003\u3008<a href=\"https:\/\/www.awoo.com.tw\/blog\/2017\/06\/link-building-listing\/\">\u5efa\u7acb\u5c6c\u65bc\u81ea\u5df1\u7684\u5916\u90e8\u9023\u7d50\u6e05\u55ae\uff08\u521d\u5b78\u8005\u7bc7<\/a>\u3009\u3001\u3008<a href=\"https:\/\/www.awoo.com.tw\/blog\/2017\/07\/link-building-basic-rules\/\">SEO\u57fa\u790e\u8ab2\u7a0b\uff1a\u5efa\u7acb\u5916\u90e8\u9023\u7d50\u4f60\u9700\u8981\u6ce8\u610f\u7684\u4e8b<\/a>\u3009\u3001\u3008<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-seo-backlink-tips\/\">2023 SEO\u5916\u90e8\u9023\u7d50\u5efa\u7acb\u6307\u5357\uff1a7\u500b\u6280\u5de7\uff0bwiki\u64cd\u4f5c\u6848\u4f8b\u89e3\u6790<\/a>\u3009\u5e7e\u7bc7\u6587\u7ae0\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rankbrain%EF%BC%9A%E6%A9%9F%E5%99%A8%E5%AD%B8%E7%BF%92%E6%87%89%E7%94%A8%EF%BC%8C%E6%9C%80%E6%87%82%E4%BD%A0%E7%9A%84%E6%90%9C%E5%B0%8B%E6%A9%9F%E5%99%A8%E4%BA%BA\"><\/span><strong>Rankbrain\uff1a\u6a5f\u5668\u5b78\u7fd2\u61c9\u7528\uff0c\u6700\u61c2\u4f60\u7684\u641c\u5c0b\u6a5f\u5668\u4eba<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-left\">\u3000\u3000\u5728\u4ecb\u7d39 Rankbrain \u524d\uff0c\u5fc5\u9808\u5148\u4ecb\u7d39\u5728 2013 \u5e74\u8a95\u751f\u7684\u8702\u9ce5\u6f14\u7b97\u6cd5\uff08Hummingbird\uff09\uff0c\u9019\u6f14\u7b97\u6cd5\u662f\u4e00\u500b\u6eff\u5927\u7684\u66f4\u65b0\u3002\u5728\u904e\u53bb Google \u641c\u5c0b\u7d50\u679c\u90fd\u662f\u7522\u751f\u4e00\u5927\u5806\u7db2\u7ad9\u8cc7\u6599\uff0c\u4f46\u662f\u537b\u6c92\u6709\u5224\u65b7\u9019\u6a23\u7684\u8cc7\u6599\u662f\u5426\u7b26\u5408\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u610f\u5716\uff0c\u8702\u9ce5\u6f14\u7b97\u6cd5\u5c31\u900f\u904e\u8a9e\u610f\u641c\u5c0b\u6f14\u7b97\u6cd5\uff0c\u53bb\u4e86\u89e3\u95dc\u9375\u5b57\u4e4b\u9593\u7684\u610f\u7fa9\u662f\u4ec0\u9ebc\uff0c\u4f8b\u5982\u4eca\u5929\u8f38\u5165\u4e86\u300e\u8981\u53bb\u54ea\u88e1\u8cb7 nike \u7403\u978b\uff1f\u300f\uff0c\u5728\u904e\u53bb\uff0cGoogle \u53ea\u6703\u7522\u51fa\u4e00\u5806\u8ddfnike\u6216\u7403\u978b\u6709\u95dc\u7684\u8a0a\u606f\uff0c\u4f46\u662f\u8702\u9ce5\u6f14\u7b97\u6cd5\u5c31\u6703\u7406\u89e3\u6210\u8981\u662f\u4f7f\u7528\u8005\u662f\u60f3\u8981\u8cb7 nike \u7403\u978b\uff0c\u5c31\u6703\u63d0\u4f9b\u8cfc\u8cb7 nike \u7403\u978b\u7684\u5546\u5e97\uff0c\u7522\u51fa\u8a31\u591a\u5546\u5e97\u8cc7\u8a0a\u7684\u641c\u5c0b\u7d50\u679c<\/p>\n\n\n\n<p class=\"has-text-align-left\">\u3000\u3000Rankbrain \u662f\u8702\u9ce5\u6f14\u7b97\u6cd5\u7684\u4e00\u90e8\u5206\uff0c\u5b83\u5c0e\u5165\u6a5f\u5668\u5b78\u7fd2\uff0c\u7528\u4eba\u5de5\u667a\u6167\u7684\u65b9\u5f0f\u81ea\u52d5\u5316\u5730\u53bb\u7406\u89e3\u95dc\u9375\u5b57\u7684\u610f\u7fa9\uff0c\u4e26\u4e14\u4e0d\u65b7\u5730\u81ea\u884c\u4fee\u6b63\u641c\u5c0b\u7d50\u679c\uff0c\u4ee5\u7b26\u5408\u4f7f\u7528\u8005\u610f\u5716\u3002\u73fe\u5728\u4f60\u53ea\u8981\u5728\u8f38\u5165\u300e\u53f0\u5317 \u5929\u6c23\u300f\uff0c\u5c31\u6703\u7522\u51fa\u5929\u6c23\u7d50\u679c\uff08\u5982\u4e0b\u5716\uff09\uff0c\u800c\u4e0d\u9700\u8981\u518d\u9ede\u9032\u53bb\u4e2d\u592e\u6c23\u8c61\u5c40\u7684\u7db2\u7ad9\uff0c\u6162\u6162\u5730\u627e\u53f0\u5317\u5730\u5340\u7684\u5929\u6c23\u3002Rankbrain \u7684\u958b\u767c\u63d0\u4f9b\u7d66\u4f7f\u7528\u8005\u7684\u662f\u66f4\u7cbe\u6e96\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u8b93\u4f7f\u7528\u8005\u80fd\u5920\u66f4\u4fbf\u5229\u5730\u641c\u5c0b\u5230\u81ea\u5df1\u60f3\u8981\u7684\u7b54\u6848\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\"><br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ixnz9av_E-u1zpOGdIK4CSLFEYnUvUkayDccqkWR7MM_QlheayUshekRUs7Uc7f-tACTir3oPLHPzkruWSnCTe29XMcaL8i4vIHLMqrNKaQMLG_IGiVEfJ_niLO1vvDGjZ2wOhYEpMoYWeMDgcqhG4M\" width=\"643\" height=\"361\"><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u5728Google\u641c\u5c0b\u5f15\u64ce\u8f38\u5165\u300e\u53f0\u5317 \u5929\u6c23\u300f\u5c31\u6703\u7acb\u5373\u7522\u51fa\u53f0\u5317\u7684\u6c23\u8c61\u8cc7\u6599<\/p>\n\n\n\n<p>\u5982\u679c\u60f3\u8981\u4e86\u89e3\u66f4\u591a Rankbrain\uff0c\u53ef\u4ee5\u53c3\u8003\u3008<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-rankbrain\/\">\u95dc\u65bc Google \u7684\u65b0\u6f14\u7b97\u6cd5 \u2013 Rankbrain<\/a>\u3009\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BERT%EF%BC%9A%E5%9F%BA%E6%96%BC%E3%80%8C%E8%87%AA%E7%84%B6%E8%AA%9E%E8%A8%80%E8%99%95%E7%90%86%E3%80%8D%EF%BC%88NLP%EF%BC%89_%E7%9A%84%E6%96%B0%E6%8A%80%E8%A1%93\"><\/span><strong>BERT\uff1a\u57fa\u65bc\u300c\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u300d\uff08NLP\uff09 \u7684\u65b0\u6280\u8853<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3000\u30002019 \u5e74 10 \u6708 Google \u516c\u5e03\u6700\u65b0\u6f14\u7b97\u6cd5 BERT\uff0c\u9019\u5957\u6700\u65b0\u6f14\u7b97\u6cd5\u662f\u6839\u64da\u81ea\u7136\u8a9e\u8a00\u8655\u7406 \uff08NLP\uff09 \u800c\u4f86\u7684\u65b0\u6280\u8853\uff0c\u80fd\u5920\u900f\u904e\u4e0a\u4e0b\u6587\u3001\u524d\u5f8c\u95dc\u9375\u5b57\u53bb\u5224\u65b7\u8f03\u9577\u7684\u8a9e\u53e5\u3001\u9577\u5c3e\u95dc\u9375\u5b57\u3001\u554f\u7b54\u5f0f\u4ee5\u53ca\u8a9e\u97f3\u641c\u5c0b\uff0c\u8b93 Google \u80fd\u5920\u66f4\u8cbc\u8fd1\u4e00\u822c\u4eba\u7684\u641c\u5c0b\u60c5\u5883\uff0c\u9032\u800c\u53bb\u4e86\u89e3\u641c\u5c0b\u8005\u80cc\u5f8c\u66f4\u7cbe\u78ba\u7684\u641c\u5c0b\u610f\u5716\u3002<\/p>\n\n\n\n<p><br>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-seo-bert\/\">Google\u6f14\u7b97\u6cd5\u66f4\u65b0\u4e86\uff012019\u65b0\u6f14\u7b97\u6cd5BERT\u5c0dSEO\u6703\u6709\u4ec0\u9ebc\u5f71\u97ff\uff1f<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%BC%94%E7%AE%97%E6%B3%95%E8%88%87%E7%B3%BB%E7%B5%B1%E3%80%81%E6%8E%92%E5%90%8D%E8%A6%81%E7%B4%A0%E8%88%87%E8%A8%8A%E8%99%9F\"><\/span><strong>\u6f14\u7b97\u6cd5\u8207\u7cfb\u7d71\u3001\u6392\u540d\u8981\u7d20\u8207\u8a0a\u865f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/_NoFnLauICOh_Z0hytT_4WAuKkf9tmAq8df10YVcrjh4N_L9tnDWm_wfQU2mjewyAD00UfrLrLWhqVknV7-mDRSFefv_jOpyCEBCokwbXKF-UbIFgGsOsHXRNXCxxE-2JOYyyAzZx4xHPGe0J33dpkc\" alt=\"\" style=\"width:735px;height:181px\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%BC%94%E7%AE%97%E6%B3%95_Algorithm_%EF%BC%9D%E7%B3%BB%E7%B5%B1_System_%EF%BC%9D%E6%9B%B4%E6%96%B0_Update\"><\/span><strong>\u6f14\u7b97\u6cd5 Algorithm \uff1d\u7cfb\u7d71 System \uff1d\u66f4\u65b0 Update<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3000\u3000\u672c\u6587\u6240\u8b02\u7684\u300c\u6f14\u7b97\u6cd5\u300d\uff08Algorithm\uff09\u5728 Google \u5b98\u65b9\u6587\u4ef6\u88e1\u4e5f\u6709\u300c\u7cfb\u7d71\u300d\uff08System\uff09\u7684\u5225\u7a31\uff0c\u4f8b\u5982\u300c\u7522\u54c1\u8a55\u8ad6\u7cfb\u7d71\u300d\u3001\u300c\u5be6\u7528\u5167\u5bb9\u7cfb\u7d71\u300d\u7b49\u3002\u53ef\u4ee5\u8aaa\uff0c\u6392\u540d\u7cfb\u7d71\u662f\u8003\u616e\u591a\u7a2e\u300c\u6392\u540d\u8981\u7d20\u300d\u5f8c\u7d66\u4e88\u6392\u540d\u7684\u4e00\u7a2e\u6a5f\u5236\u3002\u4e00\u4e9b\u6392\u540d\u7cfb\u7d71\u53ea\u5f71\u97ff\u90e8\u5206\u985e\u578b\u7684\u641c\u5c0b\uff0c\u5982\u300c\u7522\u54c1\u8a55\u8ad6\u7cfb\u7d71\u300d\uff0c\u4f46\u66f4\u591a\u7cfb\u7d71\u662f\u5f71\u97ff\u5168\u90e8\u7684\u641c\u5c0b\u7d50\u679c\u7684\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u7531\u65bc Google \u4e5f\u4e26\u7528\u300c\u66f4\u65b0\u300d\uff08Update\uff09\u8207\u300c\u7cfb\u7d71\u300d\uff08System\uff09\uff0c\u300c\u66f4\u65b0\u300d\u6216\u591a\u6216\u5c11\u610f\u5473\u8457\u4e00\u7a2e\u7279\u5b9a\u7684\u7cfb\u7d71\uff0c\u4f8b\u5982\u300c\u7522\u54c1\u8a55\u7cfb\u7d71\u300d\u548c\u300c\u5be6\u7528\u5167\u5bb9\u7cfb\u7d71\u300d\uff0c\u5927\u5bb6\u7c21\u7a31\u9084\u662f\u7fd2\u6163\u4f7f\u7528 PRU \u548c HCU\uff0c\u800c\u975e PRS \u548c HCS\u3002\u5c0d\u6b64 Google \u4e5f\u6709\u767c\u73fe\u8853\u8a9e\u4e0a\u5bb9\u6613\u8b93\u5927\u5bb6\u9020\u6210\u6df7\u6dc6\uff0c\u56e0\u6b64\u4ed6\u5011\u5728\u9019\u4efd\u6709\u95dc<a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/11\/introducing-guide-to-ranking-systems?hl=zh-tw\">\u6f14\u7b97\u6cd5\u7e3d\u89bd<\/a>\u7684\u6587\u4ef6\u5beb\u9053\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/xDjreqiJEAIryQsNc_4iQnwwhgxFf0sCanplYXz5QYFfzMjnVVJcEtQc2gILjuPloxVquRbWYJBZvD7d5MjxKLx5eyUuw_l7A_A2A611BtTUBnDYU4p7PgPAZ_44A1XWprcyh2bgcxnFhlG4B701AYM\" alt=\"\" style=\"width:729px;height:296px\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8E%92%E5%90%8D%E8%A8%8A%E8%99%9F_Ranking_Factors_%E8%A8%8A%E8%99%9F_Singals\"><\/span><strong>\u6392\u540d\u8a0a\u865f Ranking Factors = \u8a0a\u865f Singals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3000\u3000\u81f3\u65bc\u300c\u6392\u540d\u8981\u7d20\u300d\uff08Ranking Factors\uff09\u5247\u662f\u641c\u5c0b\u5f15\u64ce\u7528\u4ee5\u8a55\u4f30\u9801\u9762\u7684\u5404\u7a2e\u9805\u76ee\uff0c\u4e00\u822c\u8a8d\u70ba Google \u904b\u7528 200 \u591a\u500b\u300c\u6392\u540d\u8981\u7d20\u300d\u7dad\u6301\u641c\u5c0b\u5f15\u64ce\u7684\u904b\u4f5c\u3002Google \u66f4\u591a\u6642\u5019\u4f7f\u7528\u300c\u8a0a\u865f\u300d\uff08Singal\uff09\u4ee3\u7a31\u300c\u6392\u540d\u8981\u7d20\u300d\u3002\u4e0d\u904e\uff0cGoogle \u5176\u5be6\u4e26\u6c92\u6709\u5b8c\u6574\u516c\u5e03\u61c9\u7528\u7684\u6240\u6709\u8981\u7d20\uff0c\u50c5\u6709\u5c11\u90e8\u5206\u6709\u5f97\u5230 Google \u7684\u627f\u8a8d\uff0c\u4f8b\u5982\uff1a\u5167\u5bb9\u76f8\u95dc\u5ea6\u3001\u5167\u5bb9\u54c1\u8cea\u3001HTTPS\u3001\u5916\u90e8\u53cd\u5411\u9023\u7d50\u7b49\u22ef\u22ef\u5927\u90e8\u5206 SEO \u754c\u8a8d\u70ba\u7684\u8981\u7d20\u90fd\u662f\u7d93\u9a57\u6cd5\u5247\u7684\u7d50\u679c\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u63db\u500b\u89d2\u5ea6\uff0c\u6211\u5011\u4e5f\u53ef\u4ee5\u8aaa\u300c\u6392\u540d\u8981\u7d20\u300d\u662f\u300c\u6f14\u7b97\u6cd5\u300d\u7684\u7d44\u6210\u5206\u5b50\uff0c\u4e0d\u540c\u7684\u6f14\u7b97\u6cd5\u61c9\u7528\u4e0d\u540c\u7684\u8a0a\u865f\uff0c\u540c\u4e00\u8a0a\u865f\u5728\u4e0d\u540c\u6f14\u7b97\u6cd5\u4e2d\u7684\u91cd\u8981\u5ea6\u3001\u52a0\u6b0a\u65b9\u5f0f\u6709\u5225\u3002\u4e0d\u540c\u7684\u300c\u6392\u540d\u8981\u7d20\u300d\u4e4b\u9593\u5b58\u5728\u91cd\u8981\u6027\u7684\u5dee\u7570\uff0c\u4f8b\u5982 HTTPS \u662f\u8f03\u5f31\u7684\u8a0a\u865f\uff0c\u800c\u5916\u90e8\u53cd\u5411\u9023\u7d50\u548c\u5167\u5bb9\u76f8\u95dc\u5ea6\u4fbf\u662f\u8f03\u5f37\u7684\u8a0a\u865f\uff0cH \u6a19\u7c64\uff08H1 ~ H6\uff09\u5247\u662f\u4e2d\u7b49\u8a0a\u865f\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5728\u4e0d\u540c\u985e\u578b\u7684\u641c\u5c0b\u4e2d\u8a0a\u865f\u7684\u5f37\u5f31\u7684\u662f\u6d6e\u52d5\u7684\uff0c\u610f\u601d\u5b58\u5728\u4e00\u7a2e\u52a0\u6b0a\u6a5f\u5236\uff0c\u4e00\u4e9b\u8a0a\u865f\u53ef\u80fd\u5728\u7279\u5b9a\u7684\u641c\u5c0b\u4e2d\u8f03\u70ba\u5403\u91cd\uff0c\u4f46\u5230\u4e86\u5176\u4ed6\u985e\u578b\u5247\u6bd4\u8f03\u6b21\u8981\u3002\u4f8b\u5982\uff0c\u6d89\u53ca E-E-A-T \u7684\u641c\u5c0b\uff0c\u7db2\u57df\u6b0a\u5a01\u76f8\u95dc\u7684\u8a0a\u865f\u5c31\u6b0a\u91cd\u8f03\u9ad8\uff0c\u4f46\u5728\u5176\u4ed6\u641c\u5c0b\u4e2d\u5247\u6c92\u90a3\u9ebc\u5403\u91cd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%BC%94%E7%AE%97%E6%B3%95%E3%80%81%E6%8E%92%E5%90%8D%E8%A6%81%E7%B4%A0%E7%9A%84%E8%BF%AD%E4%BB%A3%E3%80%81%E9%80%80%E5%BD%B9\"><\/span><strong>\u6f14\u7b97\u6cd5\u3001\u6392\u540d\u8981\u7d20\u7684\u8fed\u4ee3\u3001\u9000\u5f79<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3000\u3000\u4e0d\u8ad6\u662f\u6f14\u7b97\u6cd5\u6291\u6216\u6392\u540d\u8981\u7d20\uff0c\u5b83\u5011\u90fd\u6709\u9000\u5f79\u7684\u554f\u984c\uff0c\u4f8b\u5982 meta keywords \u904e\u53bb\u5ee3\u53d7\u641c\u5c0b\u5f15\u64ce\u9752\u775e\uff0c\u662f\u4e00\u91cd\u8981\u7684\u8a0a\u865f\uff0c\u4f46\u5f8c\u4f86\u88ab\u9664\u540d\uff0cGoogle\u3001Bing \u7b49\u8f03\u4e3b\u6d41\u7684\u641c\u5c0b\u5f15\u64ce\u5df2\u4e0d\u53c3\u8003\uff0c\u4ea6\u5373\u4e0d\u8996\u70ba\u4e00\u7a2e\u8a0a\u865f\u3002\u6f14\u7b97\u6cd5\u65b9\u9762\uff0c\u524d\u4e9b\u5e74\u98a8\u98a8\u706b\u706b\u7684 Core Web Vitals\uff0c\u5176\u4ee3\u8868\u7684\u300c\u7db2\u9801\u9ad4\u9a57\u300d\u4e00\u7cfb\u7684\u6f14\u7b97\u6cd5\uff0c\u5373\uff1a\u7db2\u9801\u9ad4\u9a57\uff08Page Experience System\uff09\u3001\u884c\u52d5\u7d22\u5f15\u512a\u5148\u7cfb\u7d71\uff08Mobile-Friendly Raning System\uff09\u3001\u901f\u5ea6\u7cfb\u7d71\uff08Page Speed System\uff09 \u3001\u5b89\u5168\u7cfb\u7d71\uff08Secure sites system\uff09\uff0c 2023 \u5e74 4 \u6708 Google \u5c07\u5176\u4f75\u5165\u81f3\u5be6\u7528\u5167\u5bb9\u7cfb\u7d71\uff08Helpful Content System\uff09\u4e2d\u3002<\/p>\n\n\n\n<p>\u4e4b\u524d\u4e00\u6bb5\u6642\u9593\uff0c<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide?hl=zh-tw\">Google \u641c\u5c0b\u6392\u540d\u7cfb\u7d71\u6307<\/a>\u9801\u9762\u4e2d\u300c\u5df2\u6dd8\u6c70\u7cfb\u7d71\u300d\u7684\u6a19\u76ee\u4e0b\uff0c\u5c07\u4e0a\u8ff0\u7db2\u9801\u9ad4\u9a57\u76f8\u95dc\u7cfb\u7d71\u5217\u51fa\u65bc\u4e0b\uff0c\u4f46\u5f8c\u4f86\u53c8\u522a\u53bb\uff1a<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/4w4UstjXxywZhW5QeGg40BopapWk5j448uzpi4w4nRAghrAo80fNeCU71YTnh73W-VvHQ_UhNAYhzV5SCbSZ7z1gJ5hAKLqBeTFCzN6hTzoUmwvGOg4NX7jyvHKStxPgs2PW0PDXT4wRse83pUk0Lec\" width=\"643\" height=\"361\"><\/p>\n\n\n\n<p>\u9ad4\u73fe Google \u5c0d\u65bc\u4e0a\u8ff0\u7cfb\u7d71\u7684\u770b\u6cd5\u3002\u66f4\u751a\u7684\u662f\uff0cGoogle \u5f8c\u4f86\u4e5f\u6162\u6162\u66f4\u65b0\u76f8\u95dc\u7684\u8aaa\u660e\u6587\u4ef6\uff0c\u5c07\u4e0a\u8ff0\u539f\u672c\u6a19\u70ba\u300c\u7cfb\u7d71\u300d\u7d1a\u5225\u7684\u300c\u7db2\u9801\u9ad4\u9a57\u300d\u7cfb\u6f14\u7b97\u6cd5\u964d\u7dad\u70ba\u300c\u6392\u540d\u8981\u7d20\u300d\uff0c\u8996\u4f5c\u300c\u5be6\u7528\u5167\u5bb9\u300d\u7684\u4e00\u74b0\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/vx0G7JDy0yQ8YpAUVnDGoxssBUSdSkbdAw4-Own1VOkNpMfCWIxfqiCrRZkzl683TTXrNtaBqMobE-YtsCmbfjmQhLRAcmdxH7A8wE1cSmCHEL99Ard09DySMJyydbr6JYIsVeg-dYPuXKfqiUpBfY4\" alt=\"\" style=\"width:734px;height:127px\"\/><\/figure><\/div>\n\n\n<p>\u6392\u540d\u7cfb\u7d71\u7684\u9000\u5f79\u3001\u9664\u540d\u610f\u5473\u8457 Google \u8a55\u4f30\u9801\u9762\u3001\u7db2\u7ad9\u54c1\u8cea\u7684\u770b\u6cd5\u6709\u6240\u6539\u8b8a\uff0c\u901a\u5e38 Google \u662f\u5c07\u5176\u4f75\u5165\u5176\u4ed6\u7cfb\u7d71\u4e2d\uff0c\u4f46\u9019\u4e26\u975e\u4ee3\u8868\u4ed6\u5011\u5df2\u4e0d\u8003\u616e\u539f\u672c\u6709\u5728\u8a55\u4f30\u7684\u76f8\u95dc\u9805\u76ee\uff0c\u9019\u4e5f\u662f\u9700\u8981\u6ce8\u610f\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%A0%B8%E5%BF%83%E6%9B%B4%E6%96%B0%EF%BC%88Core_Update%EF%BC%89%E5%92%8C%E5%80%8B%E5%88%A5%E6%9B%B4%E6%96%B0\"><\/span><strong>\u6838\u5fc3\u66f4\u65b0\uff08Core Update\uff09\u548c\u500b\u5225\u66f4\u65b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%A0%B8%E5%BF%83%E3%80%81%E5%80%8B%E5%88%A5%E6%BC%94%E7%AE%97%E6%B3%95%E7%B3%BB%E7%B5%B1%E7%9A%84%E6%9B%B4%E6%96%B0%E6%9C%89%E4%BB%80%E9%BA%BC%E4%B8%8D%E5%90%8C_%EF%BC%9F\"><\/span><strong>\u6838\u5fc3\u3001\u500b\u5225\u6f14\u7b97\u6cd5\u7cfb\u7d71\u7684\u66f4\u65b0\u6709\u4ec0\u9ebc\u4e0d\u540c \uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3000\u3000\u66f4\u65b0\uff08Update \uff09\u5728 Google \u641c\u5c0b\u4e2d\u4ee3\u8868\u67d0\u500b\u6392\u540d\u7cfb\u7d71\u6709\u6240\u66f4\u65b0\u3001\u8fed\u4ee3\uff0c\u66f4\u65b0\u7684\u5b97\u65e8\u662f\u8b93\u641c\u5c0b\u7d50\u679c\u8b8a\u5f97\u66f4\u53ef\u9760\u548c\u5be6\u7528\uff0c\u5177\u9ad4\u4f86\u8aaa\u5373 Google \u5c0d\u65bc\u6392\u540d\u56e0\u7d20\u3001\u8a0a\u865f\u7684\u8a55\u4f30\u65b9\u5f0f\u6709\u6240\u8abf\u6574\u3002\u843d\u5be6\u5230\u641c\u5c0b\u7d50\u679c\u4e2d\u5373 SERP \u53ef\u80fd\u6703\u6709\u6240\u6539\u8b8a\uff0c\u539f\u672c\u6392\u540d\u9760\u524d\u7684\u9801\u9762\u6392\u540d\u8b8a\u5dee\uff0c\u4e00\u4e9b\u9801\u9762\u5247\u56e0\u88ab\u6f14\u7b97\u6cd5\u8996\u4f5c\u512a\u826f\u9801\u9762\u800c\u7372\u5f97\u8f03\u597d\u7684\u6392\u540d\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u5c31 Google \u7684\u60c5\u6cc1\u4f86\u8aaa\uff0c\u66f4\u65b0\u5206\u70ba\u6838\u5fc3\u66f4\u65b0\u548c\u500b\u5225\u66f4\u65b0\u5169\u7a2e\uff0c\u524d\u8005\u6307\u7684\u662f\u6574\u9ad4\u7cfb\u7d71\u7684\u66f4\u65b0\uff0c\u5f71\u97ff\u5168\u985e\u578b\u7684\u641c\u5c0b\u7d50\u679c\uff08\u56e0\u6b64 Core Update \u53c8\u88ab\u7a31\u4f5c Broad Core Update\uff09\u3002\u500b\u5225\u66f4\u65b0\u6307\u7684\u662f\u5c08\u9580\u91dd\u5c0d\u67d0\u4e00\u500b\u7cfb\u7d71\u6240\u4f5c\u7684\u66f4\u65b0\uff0c\u4f8b\u5982\u5be6\u7528\u5167\u5bb9\u7cfb\u7d71\u3001\u8a55\u8ad6\u7cfb\u7d71\u3001\u5783\u573e\u5167\u5bb9\u7cfb\u7d71\u7b49\uff0c\u9019\u4e9b\u7cfb\u7d71\u672c\u8cea\u4e0a\u90fd\u6709\u8f03\u660e\u78ba\u7684\u76ee\u7684\uff0c\u4f8b\u5982\u8a55\u8ad6\u7cfb\u7d71\u4e3b\u8981\u91dd\u5c0d\u8a55\u8ad6\u578b\u7684\u5167\u5bb9\u3001\u5783\u573e\u5167\u5bb9\u7cfb\u7d71\u91dd\u5c0d\u5783\u573e\u5167\u5bb9\u6216\u9023\u7d50\uff0c\u4ea6\u662f\u65e8\u5728\u8b93\u6027\u8cea\u76f8\u7b26\u800c\u8868\u73fe\u512a\u7570\u7684\u9801\u9762\u53ef\u4ee5\u812b\u7a4e\u800c\u51fa\u3002\u5176\u6b21\uff0c\u5c31\u5f71\u97ff\u7bc4\u570d\u4f86\u770b\uff0c\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0\u901a\u5e38\u90fd\u662f\u9762\u5411\u5168\u8a9e\u7cfb\u3001\u5168\u985e\u578b\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u800c\u500b\u5225\u66f4\u65b0\u901a\u5e38\u90fd\u662f\u5148\u82f1\u8a9e\u958b\u59cb\uff0c\u7136\u5f8c\u518d\u6162\u6162\u63a8\u5ee3\u81f3\u8a9e\u8a00\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%BC%94%E7%AE%97%E6%B3%95%E5%8F%88%E5%8F%8C%E5%8F%92%E5%8F%95%E6%9B%B4%E6%96%B0%E4%BA%86%EF%BC%8C%E6%88%91%E8%A9%B2%E6%80%8E%E9%BA%BC%E8%BE%A6%EF%BC%9F\"><\/span><strong>\u6f14\u7b97\u6cd5\u53c8\u53cc\u53d2\u53d5\u66f4\u65b0\u4e86\uff0c\u6211\u8a72\u600e\u9ebc\u8fa6\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3000\u3000\u5f9e\u5be6\u52d9\u9762\u4f86\u770b\uff0cSEO \u754c\u548c\u7db2\u7ad9\u7ba1\u7406\u8005\u8f03\u5728\u610f\u66f4\u65b0\u5f8c\u7db2\u7ad9\u6703\u4e0d\u6703\u53d7\u5230\u5f71\u97ff\uff0c\u6216\u8b02\u6703\u53d7\u5230\u591a\u5c11\u5f71\u97ff\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u6838\u5fc3\u66f4\u65b0\u57fa\u672c\u4e0d\u6703\u5411\u5916\u516c\u5e03\u5177\u9ad4\u7684\u8abf\u6574\u65b9\u91dd\uff1b\u76f8\u5c0d\u4e4b\u4e0b\uff0c\u500b\u5225\u985e\u578b\u7684\u66f4\u65b0\uff0cGoogle \u90fd\u6703\u642d\u914d\u4e00\u4e9b\u76f8\u95dc\u7684\u8aaa\u660e\uff0c\u751a\u81f3\u6307\u793a\u6587\u4ef6\uff08\u5982\uff1a\u7db2\u9801\u9ad4\u9a57\u61c9\u7528 Core Web Vitals \u6642\uff09\uff0c\u5f8c\u7e8c\u4e5f\u6703\u9678\u7e8c\u63d0\u4f9b\u66f4\u591a\u8aaa\u660e\u6587\u4ef6\uff08\u5982 PRU\u3001HCU\uff09\uff0c\u9019\u5c0d\u6211\u5011\u4f86\u8aaa\u8f03\u70ba\u53cb\u5584\uff0c\u56e0\u70ba\u4ed6\u5011\u81f3\u5c11\u63d0\u4f9b\u4e86\u4e00\u4e9b\u8abf\u6574\u7684\u6a21\u5f0f\u3002\u842c\u4e00\u7db2\u7ad9\u4e0d\u5e78\u88ab\u500b\u5225\u985e\u578b\u7684\u6f14\u7b97\u6cd5\u300c\u653b\u64ca\u300d\uff0c\u6211\u5011\u4e5f\u6709\u53ef\u4f9d\u5faa\u7684\u5b88\u5247\u4f86\u4f5c\u8abf\u6574\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u5c31\u7b46\u8005\u64cd\u4f5c SEO \u7684\u7d93\u9a57\u4f86\u8aaa\uff0c\u5f88\u96e3\u4fdd\u8b49\u7db2\u7ad9\u6703\u4e0d\u6703\u88ab\u4e0b\u4e00\u6ce2\u7684\u6f14\u7b97\u6cd5\u5f71\u97ff\uff0c\u539f\u56e0\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u96d6\u7136 Google \u6709\u63d0\u4f9b\u4e00\u4e9b\u6e96\u5247\uff0c\u4f46\u7b87\u4e2d\u7d30\u7bc0\u4e26\u4e0d\u6703\u7d30\u8aaa\uff0c\u8af8\u5982\u6e96\u5247\u7684\u5224\u65b7\u3001\u8a55\u4f30\u4f9d\u64da\uff08\u4f7f\u7528\u54ea\u4e9b\u8a0a\u865f\u3001\u8a0a\u865f\u7684\u52a0\u6b0a\u65b9\u5f0f\u7b49\uff09\u90fd\u53ea\u80fd\u4f9d\u8cf4\u7d93\u9a57\uff0c\u56e0\u6b64\u6211\u5011\u53ea\u80fd\u6839\u64da\u66f4\u65b0\u5f8c\u7684 SERP \u8b8a\u5316\u7406\u89e3\u9019\u4e9b\u6e96\u5247\u662f\u5982\u4f55\u9ad4\u73fe\u7684\uff1b<\/li>\n\n\n\n<li>\u627f\u4e0a\uff0c\u6211\u5011\u96e3\u4ee5\u63d0\u524d\u77e5\u9053\u5df1\u65b9\u5167\u5bb9\u7684\u67d0\u67d0\u6bb5\u843d\u3001\u5167\u5bb9\u662f\u5426\u7b26\u5408 Google \u7684\u6a19\u6e96\uff0c\u4f46Google \u7684\u770b\u6cd5\u4e0d\u4e00\u5b9a\u8207\u6211\u5011\u4e00\u81f4\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5c0d SEO \u4eba\u4f86\u8aaa\uff0c\u57fa\u672c\u53ea\u80fd\u5f88\u73fe\u5be6\u5730\u63a5\u53d7\u6f14\u7b97\u6cd5\u66f4\u65b0\u671f\u9593\u3001\u4e4b\u5f8c\u5e36\u4f86\u7684\u6210\u6548\u6ce2\u52d5\uff0c\u7576\u4e8b\u5f8c\u8af8\u845b\u91cd\u65b0\u8abf\u6574\u7db2\u7ad9\u3002\u53e6\u5916\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4e00\u822c\u4f86\u8aaa\u4e0d\u5efa\u8b70\u5728\u66f4\u65b0\u671f\u9593\u5c31\u958b\u59cb\u53c3\u8003\u65b0\u7684 SERP \u4f5c\u8abf\u6574\uff0c\u56e0\u70ba\u5728\u66f4\u65b0\u5ba3\u544a\u7d50\u675f\u524d\uff0c\u4e00\u5207\u90fd\u53ef\u80fd\u9084\u6703\u6709\u6539\u8b8a\uff0c\u8cbf\u7136\u884c\u52d5\u5f88\u53ef\u80fd\u4e00\u5834\u7a7a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9B%B4%E5%A4%9A%E7%9A%84Google%E6%BC%94%E7%AE%97%E6%B3%95%EF%BC%8CGoogle%E6%BC%94%E7%AE%97%E6%B3%95%E7%9A%84%E6%BC%94%E9%80%B2\"><\/span><strong>\u66f4\u591a\u7684Google\u6f14\u7b97\u6cd5\uff0cGoogle\u6f14\u7b97\u6cd5\u7684\u6f14\u9032<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u4ecb\u7d39\u5b8c Google \u6f14\u7b97\u6cd5\u5f8c\uff0c\u4f60\u61c9\u8a72\u5c0d\u65bc Google \u6f14\u7b97\u6cd5\u6709\u57fa\u672c\u7684\u8a8d\u8b58\uff0c\u9019\u6a23\u5c0d\u65bc\u4f60\u5728\u64cd\u4f5c SEO \u4e0a\u6703\u6709\u76f8\u7576\u7684\u5e6b\u52a9\u3002\u5176\u5be6 Google \u9084\u6709\u5176\u4ed6\u6f14\u7b97\u6cd5\uff08\u4f8b\u5982 Pigeon\u3001Fred \u7b49\uff09\uff0c\u5728\u9019\u908a\u5c31\u4e0d\u4e00\u4e00\u7d30\u8b1b\uff0c\u800c\u4e14\u76f8\u4fe1 Google \u70ba\u4e86\u63d0\u4f9b\u66f4\u597d\u7684\u512a\u8cea\u9ad4\u9a57\uff0c\u6703\u518d\u6301\u7e8c\u66f4\u65b0\u6216\u8005\u662f\u7814\u767c\u51fa\u65b0\u7684\u6f14\u7b97\u6cd5\uff0c\u6240\u4ee5\u7121\u6cd5\u5728\u4e00\u7bc7\u6587\u7ae0\u5167\u8b1b\u5b8c\uff0c\u4ee5\u4e0b\u63d0\u4f9b 2010 \u5e74\u5f8c\uff0cGoogle \u4e3b\u8981\u7684\u6f14\u7b97\u6cd5\u7684\u6f14\u9032\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table><tbody><tr><td><em>\u91cb\u51fa\u65e5\u671f<\/em><\/td><td><em>\u6f14\u7b97\u6cd5\u540d\u7a31<\/em><\/td><td><em>\u4e3b\u8981\u7528\u9014<\/em><\/td><\/tr><tr><td>2011.02.24<\/td><td>\u8c93\u718a\uff08Panda\uff09<\/td><td>\u5167\u5bb9\u54c1\u8cea\u5be9\u67e5\uff0c\u6aa2\u67e5\u7db2\u7ad9\u91cd\u8907\u5167\u5bb9\u3001\u6feb\u7528\u95dc\u9375\u5b57\u7b49\u554f\u984c<\/td><\/tr><tr><td>2012.04.24<\/td><td>\u4f01\u9d5d\uff08Penguin\uff09<\/td><td>\u7db2\u7ad9\u5916\u9023\u5be9\u67e5\uff0c\u6aa2\u67e5\u8a6d\u7570\u5916\u9023\u8207\u9328\u5b9a\u6587\u5b57<\/td><\/tr><tr><td>2013.08.22<\/td><td>\u8702\u9ce5\uff08Hummingbird\uff09<\/td><td>\u6aa2\u67e5\u4f4e\u54c1\u8cea\u5167\u5bb9\u6216\u95dc\u9375\u5b57\u6feb\u7528\u7b49\u554f\u984c\uff0c\u6f14\u7b97\u6cd5\u9032\u5316\u5230\u66f4\u8cbc\u8fd1\u4f7f\u7528\u8005\u641c\u5c0b\u76ee\u7684\uff0c\u66f4\u76f4\u63a5\u7372\u5f97\u7b54\u6848<\/td><\/tr><tr><td>2014.07.24<\/td><td>\u9d3f\u5b50\uff08Pigeon\uff09<\/td><td>\u52a0\u5165\u5728\u5730\u5316\u70ba\u6392\u540d\u56e0\u7d20\uff0c\u8b93\u5404\u5730\u5340\u4f7f\u7528\u8005\u80fd\u5920\u66f4\u5bb9\u6613\u641c\u5c0b\u5230\u5728\u5730\u8cc7\u8a0a<\/td><\/tr><tr><td>2015.04.21<\/td><td>\u624b\u6a5f\u512a\u5148\uff08Mobile\uff09<\/td><td>\u56e0\u61c9\u624b\u6a5f\u666e\u904d\u7387\u8d8a\u4f86\u8d8a\u591a\u9ad8\uff0c\u5e0c\u671b\u7db2\u7ad9\u90fd\u6709\u624b\u6a5f\u7248\uff0c\u8b93\u4f7f\u7528\u8005\u6709\u597d\u7684\u9ad4\u9a57\uff0c\u56e0\u6b64\u5c07\u662f\u5426\u6709\u624b\u6a5f\u7248\u7db2\u9801\u5217\u5165\u6392\u540d\u56e0\u7d20<\/td><\/tr><tr><td>2015.10.26<\/td><td>Rankbrain<\/td><td>\u5c0e\u5165\u6a5f\u5668\u5b78\u7fd2\u4f86\u4e86\u89e3\u6bcf\u500b\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\uff0c\u80fd\u5920\u66f4\u52a0\u667a\u6167\u5730\u548c\u81ea\u52d5\u5316\u5b78\u7fd2\u63d0\u4f9b\u6709\u610f\u7fa9\u7684\u8a0a\u606f<\/td><\/tr><tr><td>2016.09.01<\/td><td>\u8ca0\u9f20\uff08Possum\uff09<\/td><td>\u66f4\u6ce8\u91cd\u5728\u5730\u5316\u8a0a\u606f\uff0c\u5f37\u5316\u4f7f\u7528\u8005\u8207\u5728\u5730\u5340\u57df\u7684\u9023\u7d50\uff0c\u8f38\u5165\u5546\u5bb6\u540d\u7a31\uff0c\u66f4\u5bb9\u6613\u7522\u51fa\u5546\u5bb6\u8cc7\u8a0a\u8207\u5546\u54c1<\/td><\/tr><tr><td>2017.03.08<\/td><td>\u4f5b\u840a\u5fb7\uff08Fred\uff09<\/td><td>\u66f4\u5f37\u8abf\u5167\u5bb9\u54c1\u8cea\u7684\u91cd\u8981\u6027\uff0c\u7db2\u7ad9\u5167\u5bb9\u5fc5\u9808\u8981\u7b26\u5408Google\u7db2\u7ad9\u5167\u5bb9\u54c1\u8cea\u5b88\u5247\uff0c\u63d0\u4f9b\u7d66\u4f7f\u7528\u8005\u66f4\u597d\u7684\u641c\u5c0b\u9ad4\u9a57<\/td><\/tr><tr><td>2018.08\u4e0a\u65ec<\/td><td>Medic update<\/td><td>\u66f4\u52a0\u91cd\u8996\u7db2\u7ad9\u5c08\u696d\u5ea6\uff0c\u8b93\u7db2\u7ad9\u9808\u66f4\u52a0\u7b26\u5408EAT\u539f\u5247\uff0c\u63d0\u4f9b\u66f4\u591a\u5177\u6709\u6b0a\u5a01\u5ea6\u8a0a\u606f\u7d66\u4f7f\u7528\u8005<\/td><\/tr><tr><td>2019.10<\/td><td>BERT<\/td><td>\u57fa\u65bc\u300c\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u300d\uff08NLP\uff09 \u7684\u65b0\u6280\u8853\uff0c\u80fd\u5920\u5b78\u7fd2\u900f\u904e\u4e0a\u4e0b\u6587\u3001\u524d\u5f8c\u95dc\u9375\u5b57\u53bb\u5224\u65b7\u8f03\u9577\u7684\u5b57\u53e5\u3001\u9577\u5c3e\u95dc\u9375\u5b57\u3001\u554f\u7b54\u5f0f\u3001\u8a9e\u97f3\u641c\u5c0b<\/td><\/tr><tr><td>2021.2<\/td><td>\u7247\u6bb5\u6aa2\u7d22\uff08Passage Ranking\uff09<\/td><td>\u6bb5\u843d\u6392\u540d\u7cfb\u7d71\u6709\u52a9\u65bc\u9801\u9762\u5167\u7684\u7279\u5b9a\u6bb5\u843d\u5728\u76f8\u95dc\u67e5\u8a62\u7372\u5f97\u66f4\u597d\u7684\u6392\u540d\uff0c\u4ee3\u8868\u641c\u5c0b\u5f15\u64ce\u6709\u95dc\u5167\u5bb9\u55ae\u4f4d\u7684\u5224\u65b7\u53ef\u4ee5\u5f9e\u6587\u4ef6\uff08Document\uff09\u7d30\u5316\u5230\u6bb5\u843d\uff08Passage\uff09\u3002<\/td><\/tr><tr><td>2021.4<\/td><td>\u7522\u54c1\u8a55\u8ad6\uff08Product Review\uff09<\/td><td>\u91dd\u5c0d\u8a55\u8ad6\u578b\u5167\u5bb9\uff0c\u512a\u5148\u8003\u616e\u63a8\u85a6\u542b\u6709\u4e00\u624b\u3001\u5c08\u696d\u8cc7\u8a0a\u7684\u9801\u9762\u3002\u5f8c\u7e8c\u591a\u6b21\u66f4\u65b0\uff1a2021.12\u30012022.3\u30012022.7\u30012022.9\u30012023.2\u3002<\/td><\/tr><tr><td>2021.6<\/td><td>\u7db2\u9801\u9ad4\u9a57<\/td><td>\u6392\u540d\u8003\u616e\u5404\u7a2e\u7db2\u9801\u9ad4\u9a57\u8a0a\u865f\uff0c\u5305\u62ec\uff1aCore Web Vitals\u3001\u884c\u52d5\u7248\u9801\u9762\u9ad4\u9a57\u3001\u5b89\u5168\u700f\u89bd\u3001\u7db2\u7ad9\u901f\u5ea6\u7b49\u3002<\/td><\/tr><tr><td>2022.4<\/td><td>\u5be6\u7528\u5167\u5bb9\uff08Helpful Content\uff09<\/td><td>\u8a55\u4f30\u5167\u5bb9\u662f\u5426\u5be6\u7528\u3001\u5c0d\u4f7f\u7528\u8005\u6709\u5e6b\u52a9\uff0c\u512a\u5148\u63a8\u85a6\u4ee5\u4eba\u70ba\u672c\u64b0\u5beb\u7684\u5167\u5bb9\uff0c\u9019\u4e9b\u5167\u5bb9\u901a\u5e38\u539f\u5275\u4e14\u9ad8\u54c1\u8cea\u7684\uff0c\u7570\u65bc\u4ee5\u641c\u5c0b\u5f15\u64ce\u3001\u7d14 SEO \u8003\u91cf\u7684\u5167\u5bb9\u3002\u5f8c\u4f86\uff0c\u7db2\u9801\u9ad4\u9a57\u7cfb\u7d71\u4e5f\u4f75\u5165 HCU\uff0c\u9664\u4e86\u5167\u5bb9\u5916\uff0c\u4e5f\u8003\u616e\u4f7f\u7528\u8005\u7684\u7db2\u9801\u9ad4\u9a57\u3002\u5f8c\u7e8c\u591a\u6b21\u66f4\u65b0\uff1a2022.12\u30012023.9\u3002<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>\uff08 Google \u6f14\u7b97\u6cd5\u5e7e\u4e4e\u5929\u5929\u66f4\u65b0\uff0c\u6293\u4f4f\u5927\u65b9\u5411\u53ca\u91cd\u5927\u66f4\u65b0\uff0c\u5c31\u80fd\u6709\u6548\u6e1b\u5c11\u56e0\u70ba\u6f14\u7b97\u6cd5\u66f4\u65b0\u800c\u5e36\u4f86\u7684\u5927\u5e45\u6ce2\u52d5\u3002\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2021_%E5%B9%B4%E8%B5%B7%E5%B7%B2%E5%A4%9A%E6%AC%A1%E6%9B%B4%E6%96%B0%E7%9A%84%E5%85%A9%E5%A4%A7%E6%BC%94%E7%AE%97%E6%B3%95%E7%B3%BB%E7%B5%B1\"><\/span><strong>2021 \u5e74\u8d77\u5df2\u591a\u6b21\u66f4\u65b0\u7684\u5169\u5927\u6f14\u7b97\u6cd5\u7cfb\u7d71<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/TZr_OIoBNAViRdAJJA3Ypotf2lODWG1hs0RNYEFSoVkrJZwO6z8b9IVXjKOo41Cbx9E0Gcpln9U5xFaQg2MJOgp_EALAxSlA4xavuZAyMtfvdLE73vIUsAcWGUFgXMWozqdrWy5nCcrr1Zzg5OqPjIM\" width=\"643\" height=\"361\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Review_System_%EF%BC%88Update%EF%BC%89%EF%BC%9A\"><\/span><strong>Product Review System \uff08Update\uff09\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3000\u3000\u8a55\u8ad6\u7cfb\u7d71\uff08Review System\uff09\uff0c\u6216\u7a31\u7522\u54c1\u8a55\u8ad6\u7cfb\u7d71\uff08Product Review System\uff0c\u4ea6\u5373 PRU\uff09\uff0c\u6307\u7684\u662f Google \u91dd\u5c0d\u8a55\u8ad6\u578b\u5167\u5bb9\u9801\u9762\u800c\u8a2d\u7acb\u7684\u4e00\u5957\u6f14\u7b97\u6cd5\u3002\u6b64\u8655\u6240\u8b02\u7684\u300c\u8a55\u8ad6\u300d\u4e26\u975e\u6307\u4f7f\u7528\u8005\u7559\u8a00\u3001\u8a55\u8ad6\u4e00\u985e\u7684\u5167\u5bb9\uff0c\u800c\u662f\u6bd4\u8f03\u50cf\u300c\u7cbe\u83ef\u6db2\u63a8\u85a6\u300d\u3001\u300c\u8c93\u7802\u63a8\u85a6\u300d\u9019\u7a2e\u532f\u96c6\u591a\u7a2e\u7522\u54c1\u4f5c\u6bd4\u8f03\u3001\u8a55\u6e2c\u7684\u5167\u5bb9\u3002\u300c\u8a55\u8ad6\u300d\u662f\u82f1\u6587 Review \u76f4\u8b6f\u4e0b\u7684\u7d50\u679c\uff0c\u7e41\u4e2d\u4f7f\u7528\u90fd\u5207\u52ff\u671b\u6587\u751f\u7fa9\uff0c\u9019\u5728\u5b98\u65b9\u6587\u4ef6\u90fd\u6709\u6e05\u695a\u7684\u5b9a\u7fa9\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/mxJC7xAWUu7Slh6f7I3Qj6-fY0rVt2RyYk26t3Y9ytDE_FIQV4yUQ9GYSh9xHy0QlUQemCucJvt1zD0FUM4fI4Wyxe4b0jeAGZWapyYfqaC4QKSv5RZ9zXBXAmtajxsjX6Jdj1y3tNLssw2whRiXYXI\" alt=\"\" style=\"width:730px;height:203px\"\/><\/figure><\/div>\n\n\n<p>\u3000\u3000\u5c0d Google \u6709\u4e00\u5b9a\u7406\u89e3\u7684\u670b\u53cb\u90fd\u77e5\u9053\uff0c\u300c\u7522\u54c1\u540d\u7a31\uff0b\u63a8\u85a6\u300d\u9019\u985e\u578b\u7684\u95dc\u9375\u5b57\uff0cSERP \u4e00\u822c\u90fd\u662f\u4ee5\u5782\u76f4\u96fb\u5546\uff08\u5982\uff1aMoMo\u3001PChome\u3001\u8766\u76ae\u7b49\u5927\u578b\u96fb\u5546\uff09\u4ee5\u53ca\u63a8\u85a6\u985e\u7db2\u7ad9\u7684\uff08\u5982\uff1amybest\u3001\u826f\u54c1\u5de5\u7814\u6240\uff09\u64b0\u5beb\u7684 N \u9805\u9ede\u8a55\u3001\u6bd4\u8f03\u63a8\u85a6\u70ba\u4e3b\u3002PRU \u4e3b\u8981\u5c31\u662f\u5728\u65bc\u734e\u52f5\u90a3\u4e9b\u6709\u6df1\u5165\u8a55\u6e2c\u3001\u5bcc\u542b\u4e00\u624b\u8cc7\u6599\u7684\u5167\u5bb9\uff0c\u800c\u975e\u53ea\u662f\u5728\u7f85\u5217\u5ee0\u5546\u8cc7\u8a0a\u7684\u9801\u9762\uff0c\u56e0\u70ba Google \u76f8\u4fe1\u524d\u8005\u66f4\u80fd\u70ba\u4f7f\u7528\u8005\u5e36\u4f86\u6b63\u9762\u5e6b\u52a9\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u6709\u95dc\u7522\u54c1\u8a55\u8ad6\u5167\u5bb9\u8a72\u5982\u4f55\u88fd\u4f5c\uff0c\u4e0b\u65b9\u5217\u51fa\u7684\u5b98\u65b9\u6709\u76f8\u7576\u8a73\u7d30\u7684\u8aaa\u660e\uff0c\u6b64\u8655\u7c21\u55ae\u5217\u51fa\u4e00\u4e9b\u91cd\u9ede\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f9e\u4f7f\u7528\u8005\u7684\u89d2\u5ea6\u51fa\u767c\uff0c\u57fa\u65bc\u81ea\u8eab\u4f7f\u7528\u7684\u9ad4\u9a57\u3001\u5fc3\u5f97\u3001\u77e5\u8b58\uff0c\u63d0\u4f9b\u5c08\u696d\u5ea6\u9ad8\u7684\u5167\u5bb9\uff1b<\/li>\n\n\n\n<li>\u8aaa\u660e\u9078\u54c1\u7684\u7406\u7531\u3001\u8a55\u6e2c\u7684\u6a19\u6e96\u548c\u4f9d\u64da\uff1b<\/li>\n\n\n\n<li>\u63d0\u4f9b\u6bd4\u8f03\uff0c\u4e26\u8aaa\u660e\u5176\u4e2d\u9078\u64c7\u7684\u4e00\u4e9b\u91cd\u9ede\uff1b<\/li>\n\n\n\n<li>\u63d0\u4f9b\u591a\u5143\u7684\u8cc7\u8a0a\uff0c\u4f8b\u5982\u5716\u7247\u3001\u5f71\u7247\uff08\u4e00\u624b\u88fd\u4f5c\u5c24\u4f73\uff09\uff1b<\/li>\n\n\n\n<li>\u76e1\u53ef\u80fd\u70ba\u7522\u54c1\u63d0\u4f9b\u591a\u500b\u8cfc\u8cb7\u7ba1\u9053\uff0c\u4e88\u4f7f\u7528\u8005\u9078\u64c7\uff08\u53c3\u4e0b\u5716\uff0c\u4f46\u5c0d\u54c1\u724c\u96fb\u5546\u8f03\u4e0d\u53cb\u5584\uff09<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/doRLZDZG2T_ANG-6CbZpVcTpf1xM6o1nc9XmjtOTEZ5-5E8p6EaLdu1bPSMKduY43-kh8UEskK-9WlsU8umkVL3gebSkAQAS2gxsISXxmc6VeT7wjfiErcraJKITOt5GqBLriHGO8-qZ8XHCPL2SNCg\" alt=\"\u6bd4\u8f03\u591a\u9805\u7522\u54c1\u7684\u7522\u54c1\u8a55\u8ad6\u7bc4\u4f8b\u3002\" style=\"width:375px;height:386px\"\/><\/figure><\/div>\n\n\n<p>\u3000\u3000\u91dd\u5c0d Google \u7684\u898f\u7bc4\uff0cSEO \u5c08\u5bb6 Glenn Gabe \u793e\u64b0\u300c<a href=\"https:\/\/www.gsqi.com\/marketing-blog\/google-product-reviews-algorithm-update\/#strong\">Wirecutter Standrad<\/a>\u300d\u7684\u8853\u8a9e\uff0c\u6307\u51fa\u7522\u54c1\u8a55\u8ad6\u578b\u7684\u5167\u5bb9\u53ef\u5949\u7d10\u7d04\u6642\u5831\u65d7\u4e0b\u8a55\u6e2c\u7db2\u7ad9 <a href=\"https:\/\/www.nytimes.com\/wirecutter\/\">Wirecutter<\/a> \u70ba\u572d\u81ec\u3002 \u4e0d\u59a8\u4ee5 Glenn Gabe \u6587\u4e2d\u6240\u8209\u4f8b\u5b50\uff0c\u4e00\u7aba Wirecutter \u662f\u600e\u6a23<a href=\"https:\/\/www.nytimes.com\/wirecutter\/reviews\/best-bluetooth-headphones\/\">\u8a55\u6e2c\u85cd\u82bd\u8033\u6a5f<\/a>\u7684\u3002<a href=\"https:\/\/www.nytimes.com\/wirecutter\/reviews\/best-bluetooth-headphones\/\">The Best Bluetooth Wireless Headphones<\/a> \u9019\u7bc7\u6587\u7ae0\u7531\u6309\u9806\u5e8f\u7531\u4ee5\u4e0b\u6bb5\u843d\u4f9d\u6b21\u7d44\u6210\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u958b\u9580\u898b\u5c71\u5217\u51fa\u6587\u5167\u6240\u6709\u4ecb\u7d39\u7522\u54c1\uff0c\u63d0\u4f9b\u591a\u7a2e\u8cfc\u8cb7\u7ba1\u9053\uff1b<\/li>\n\n\n\n<li>\u5217\u51fa\u8a55\u6e2c\u8033\u6a5f\u7684\u56db\u5927\u6a19\u6e96\uff08\u97f3\u8cea\u3001\u7e8c\u822a\u529b\u3001\u4eba\u9ad4\u5de5\u5b78\uff08\u4f69\u6234\u8212\u9069\u5ea6\uff09\u3001\u9023\u7e8c\u7a69\u5b9a\uff09\uff0c\u4e26\u8aaa\u660e\u4e00\u4e9b\u6307\u6a19\uff1b<\/li>\n\n\n\n<li>\u4f9d\u6b21\u7c21\u55ae\u4e00\u4e00\u4ecb\u7d39\u63a8\u85a6\u7522\u54c1\u7684\u80cc\u666f\u3001\u898f\u683c\u3001\u512a\u7f3a\u9ede\uff0c\u4e26\u70ba\u6bcf\u9805\u4ecb\u7d39\u7684\u7522\u54c1\u6a19\u8a3b\u4e00\u7a2e\u8cfc\u8cb7\u539f\u56e0\uff08\u5982\uff1a\u7d9c\u5408\u7b2c\u4e00\u3001CP \u6700\u9ad8\uff09<\/li>\n\n\n\n<li>\u8aaa\u660e\u4f5c\u8005\u3001\u5be9\u95b1\u5c08\u5bb6\u7684\u80cc\u666f\uff1b<\/li>\n\n\n\n<li>\u8a73\u7d30\u8aaa\u660e\u8a55\u6e2c\u7684\u65b9\u6cd5\u3001\u904e\u7a0b\uff08\u63a5\u7e8c\u7b2c 2 \u9ede\uff09<\/li>\n\n\n\n<li>\u6df1\u5165\u4e14\u8a73\u7d30\u5730<strong>\u518d\u6b21<\/strong>\u9ede\u8a55\u4ecb\u7d39\u7522\u54c1\u7684\u65b9\u65b9\u9762\u9762\uff08\u63a5\u7e8c\u7b2c 3 \u9ede\uff09<\/li>\n\n\n\n<li>\u7e3d\u7d50\uff1a<strong>\u518d\u4e00\u6b21<\/strong>\u9ede\u8a55\u4ecb\u7d39\u7684\u7522\u54c1<\/li>\n<\/ol>\n\n\n\n<p>\u53ef\u4ee5\u8aaa\uff0cWirecutter \u6e05\u695a\u5730\u5c55\u793a\u64b0\u6587\u8005\u7684\u8eab\u4efd\u3001\u8a55\u6e2c\u7684\u6a19\u6e96\u548c\u65b9\u6cd5\uff0c\u8b93\u4f7f\u7528\u8005\u7522\u751f\u4fe1\u4efb\u3002\u53c8\u63d0\u4f9b\u5927\u91cf\u4e00\u624b\u7684\u8cc7\u8a0a\uff0c\u90a3\u4e9b\u8cc7\u6599\u7684\u7d30\u7dfb\u7a0b\u5ea6\u8db3\u4ee5\u4f5c\u8005\u6709\u89aa\u8eab\u8a66\u7528\u4ecb\u7d39\u7684\u7522\u54c1\uff0c\u8655\u8655\u90fd\u662f\u7d30\u7bc0\u3002<\/p>\n\n\n\n<p>Google \u76f8\u95dc\u6587\u4ef6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/search\/updates\/reviews-update?hl=zh-tw\">Google \u641c\u5c0b\u7684\u8a55\u8ad6\u7cfb\u7d71\u548c\u60a8\u7684\u7db2\u7ad9<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/ecommerce\/write-high-quality-reviews?hl=zh-tw\">\u64b0\u5beb\u512a\u8cea\u8a55\u8ad6<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/04\/product-reviews-update?hl=zh-tw\">\u5167\u5bb9\u5275\u4f5c\u8005\u61c9\u77ad\u89e3\u7684 Google 2021 \u5e74 4 \u6708\u7522\u54c1\u8a55\u8ad6\u66f4\u65b0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/12\/product-reviews-update-and-your-site?hl=zh-tw\">2021 \u5e74 12 \u6708\u7522\u54c1\u8a55\u8ad6\u66f4\u65b0\u548c\u60a8\u7684\u7db2\u7ad9<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/03\/product-review-ranking-one-year-on\">\u6539\u5584\u7522\u54c1\u8a55\u8ad6\u6392\u540d\u65b9\u5f0f\u4e00\u5e74\u5f8c<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.google\/products\/search\/more-helpful-product-reviews\/\">More helpful product reviews on Search<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Helpful_Content_System_%EF%BC%88Update%EF%BC%89%EF%BC%9A\"><\/span><strong>Helpful Content System \uff08Update\uff09\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3000\u3000\u5be6\u7528\u5167\u5bb9\u7cfb\u7d71\uff08Helpful Contetn System\uff09\u7684\u300c\u5be6\u7528\u300d\u770b\u4f3c\u62bd\u8c61\uff0c\u4f46\u5be6\u969b\u4e0a Google \u4e0b\u7684\u5b9a\u7fa9\u662f\u300c\u4ee5\u4eba\u70ba\u672c\u300d\uff0c\u5176\u5b97\u65e8\u662f\u300c\u767c\u6398\u4e26\u734e\u52f5\u5c0d\u4f7f\u7528\u6709\u5e6b\u52a9\u7684\u5be6\u7528\u5167\u5bb9\u300d\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u4f55\u8b02\u300c\u7121\u7528\u300d\uff1f\u6307\u7684\u662f\u90a3\u4e9b\u53ea\u4f5c\u532f\u6574\uff0c\u4f46\u7121\u52a0\u5165\u500b\u4eba\u610f\u898b\u7684\u5167\u5bb9\uff0c\u6216\u662f\u4ee5\u641c\u5c0b\u5f15\u64ce\u70ba\u512a\u5148\u7522\u51fa\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u5c31\u76ee\u524d\u5df2\u77e5\u8cc7\u8a0a\uff0c\u9019\u500b\u7cfb\u7d71\u672c\u8eab\u662f\u4e00\u500b\u5206\u985e\u5668\uff0c\u4ee5\u6709\u7528\u3001\u7121\u7528\u4f86\u5340\u5206\u5167\u5bb9\u3002\u5176\u4e2d\u6709\u7528\u6291\u6216\u7121\u7528\u4e26\u975e\u7c21\u55ae\u7684\u4e8c\u5206\uff0cGoogle \u6703\u7d9c\u5408\u8003\u616e\u5404\u7a2e\u8a0a\u865f\uff0c\u4e26\u4ee5\u52a0\u6b0a\u65b9\u5f0f\uff0c\u8a55\u4f30\u5167\u5bb9\u7684\u5be6\u7528\u6027\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5be6\u7528\u5167\u5bb9\u7cfb\u7d71\u662f\u4e00\u500b\u7ad9\u9ede\u7d1a\u5225\u7684\u6f14\u7b97\u6cd5\uff0c\u7576\u7db2\u7ad9\u88ab\u8a55\u4f30\u70ba\u300c\u7121\u7528\u300d\uff0c\u5c07\u4f7f\u6574\u500b\u7db2\u7ad9\u7684\u6392\u540d\u90fd\u53d7\u5230\u5f71\u97ff\u3002\u4e0d\u904e\uff0c\u7531\u65bc\u5be6\u7528\uff0f\u7121\u7528\u5167\u5bb9\u53ef\u80fd\u4e26\u5b58\u5728\u7db2\u7ad9\u4e2d\uff0c\u56e0\u6b64\u5373\u4fbf\u5be6\u7528\u5167\u5bb9\u53c3\u96dc\u5728\u4e00\u5806\u7121\u7528\u5167\u5bb9\u4e2d\uff0c\u4e5f\u4e00\u5b9a\u6703\u53d7\u7ad9\u9ede\u672c\u8eab\u7684\u7121\u7528\u5f71\u97ff\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/YdDVjq7TcY8wu5GLr2gDrN_v2mU2Wgp8aRNKLMeHo5S4RfPYa5Ami027z0SjyBfA4arfwMG-NEA5Knl96dtS45hNxKkse0MySJQTSRQ7Itu2OFcOklO1qjNq96pLA3Y7_-nDuxynp80PIt5uMT4tZ9I\" alt=\"\" style=\"width:726px;height:512px\"\/><\/figure><\/div>\n\n\n<p>\u4ee5 Google \u8209\u7684\u4f8b\u5b50\u4f86\u8aaa\uff0c\u5047\u5982\u73fe\u5728\u6709\u5169\u500b\u95dc\u65bc 2022 \u5e74\u96fb\u5f71\u7684\u5f71\u8a55\u9801\u9762\uff0c\u5176\u5167\u5bb9\u5206\u5225\u70ba\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5217\u51fa 2022 \u5e74\u5341\u90e8\u6700\u4f73\u96fb\u5f71\uff0c\u63d0\u4f9b\u6bcf\u90e8\u96fb\u5f71\u80cc\u666f\u8cc7\u6599\u3001\u5287\u60c5\u7c21\u4ecb\u3001\u5404\u754c\u8a55\u8a9e\uff1b<\/li>\n\n\n\n<li>\u5217\u51fa 2022 \u5e74\u5341\u90e8\u6700\u4f73\u96fb\u5f71\uff0c\u63d0\u4f9b\u6bcf\u90e8\u96fb\u5f71\u80cc\u666f\u8cc7\u6599\u3001\u5287\u60c5\u7c21\u4ecb\u3001\u89c0\u5f71\u5fc3\u5f97\uff1b<\/li>\n<\/ol>\n\n\n\n<p>\u5728\u300c\u5be6\u7528\u5167\u5bb9\u300d\u7684\u8996\u89d2\u4e0b\uff0cGoogle \u6703\u8a8d\u70ba\u9801\u9762 2 \u7684\u54c1\u8cea\u8f03\u4f73\uff0c\u56e0\u70ba\u4ed6\u63d0\u4f9b\u4e86\u4f86\u81ea\u500b\u4eba\u7684\u89c0\u5f71\u5fc3\u5f97\uff0c\u800c\u975e\u53ea\u662f\u5728\u532f\u6574\u7db2\u8def\u4e0a\u7684\u8cc7\u8a0a\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u53e6\u4e00\u65b9\u9762\uff0cSERP \u8d8a\u4f86\u8d8a\u6709\u540c\u8cea\u5316\u8da8\u52e2\uff0cGoogle \u524d 20 \u540d\u5217\u51fa\u7684\u9801\u9762\uff0c\u5176\u5167\u5bb9\u67b6\u69cb\u90fd\u9817\u70ba\u96f7\u540c\uff0c\u5927\u5bb6\u90fd\u5728\u8b1b\u5dee\u4e0d\u591a\u7684\u6771\u897f\uff0c\u4f3c\u4e4e\u5c0d\u624b\u7db2\u7ad9\u6709\u63d0\u5230\u4e00\u500b\u6211\u6c92\u6ce8\u610f\u7684\u9762\u5411\uff0c\u6211\u5c31\u4e00\u5b9a\u8981\u8ddf\u9032\u5728\u9801\u9762\u52a0\u5165\uff0c\u5118\u7ba1\u672c\u8eab\u5c0d\u76f8\u95dc\u9818\u57df\u4e26\u4e0d\u4e86\u89e3\u3002\u66f4\u751a\u8005\uff0c\u5229\u7528 AI \u5de5\u5177\u5927\u91cf\u898f\u4ee5\u6284\u8972\u3001\u62fc\u6e4a\u7684\u5f62\u5f0f\u7f85\u5217\u3001\u7522\u51fa\u5927\u91cf\u5167\u5bb9\u3002\u63db\u500b\u89d2\u5ea6\u4f86\u8aaa\uff0c\u5f88\u591a\u9801\u9762\u90fd\u662f SEO \u5167\u5bb9\uff0c\u800c\u4e0d\u662f\u4ee5\u89e3\u6c7a\u4f7f\u7528\u8005\u641c\u5c0b\u9700\u6c42\u70ba\u5148\uff0c\u9019\u4e9b SEO \u70ba\u512a\u5148\u7684\u5167\u5bb9\u67d0\u7a0b\u5ea6\u4f86\u8aaa\u4e26\u7121\u6cd5\u70ba\u4f7f\u7528\u8005\u5e36\u4f86\u8db3\u5920\u7684\u5e6b\u52a9\uff0c\u751a\u81f3\u5305\u542b\u865b\u5047\u8cc7\u6599\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u56e0\u6b64\uff0c\u6211\u5011\u4fbf\u4e0d\u96e3\u7406\u89e3 2023 \u5e74 9 \u6708\u7684\u66f4\u65b0\u4e2d\uff0cQuora\u3001Reddit \u9019\u985e\u578b\u7684\u8ad6\u58c7\u7db2\u7ad9\u5f97\u4ee5\u812b\u7a4e\u800c\u51fa\u7684\u539f\u56e0\uff0c\u56e0\u70ba\u8ad6\u58c7\u7684\u7528\u6236\u5e38\u5e38\u90fd\u5728\u56de\u8986\u4e2d\u63d0\u4f9b\u76f8\u7576\u5be6\u7528\u7684\u8cc7\u8a0a\uff08\u53cd\u554f\u8af8\u5df1\uff0c\u5927\u5bb6\u65e5\u5e38\u641c\u5c0b\u6642\u61c9\u8a72\u4e5f\u9817\u5e38\u4f7f\u7528\u300cXXX ptt\u300d\u3001\u300cXXX dcard\u300d\u4e00\u7b49\u7684\u5b57\u773c\u4f5c\u641c\u5c0b\uff0c\u9053\u7406\u662f\u4e00\u6a23\u7684\uff09\u3002\u76f8\u53cd\uff0c\u4e00\u4e9b\u65c5\u904a\u4e3b\u984c\u7684\u7db2\u7ad9\uff0c\u53ef\u80fd\u53ea\u6709\u532f\u6574\u666f\u9ede\u7684\u57fa\u672c\u8cc7\u8a0a\uff0c\u4e26\u6c92\u6709\u5be6\u969b\u7684\u65c5\u904a\u5fc3\u5f97\uff0c\u96d6\u7136\u6587\u7ae0\u6d0b\u6d0b\u7051\u7051\u597d\u5e7e\u5343\u5b57\uff0c\u4f46\u53ef\u80fd\u300c\u5927\u800c\u7121\u7576\u300d\uff0c\u4fbf\u8f03\u5bb9\u6613\u88ab HCU \u7684\u5206\u985e\u5668\u8a55\u4f30\u70ba\u7121\u7528\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u4ee5\u4e0b\u63d0\u4f9b\u7684 Google \u6587\u4ef6\u5df2\u5c31\u5be6\u7528\uff0f\u7121\u7528\u6709\u76f8\u7576\u5b8c\u6574\u7684\u8aaa\u660e\uff0c\u5b98\u65b9\u662f\u4ee5\u53cd\u554f\u53e5\u7684\u65b9\u5f0f\u8b80\u8005\u7406\u89e3\uff0c\u6b64\u8655\u7c21\u55ae\u622a\u9304\u4e00\u4e9b\u91cd\u9ede\u4e26\u6574\u7406\u70ba\u9673\u8ff0\u53e5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table><tbody><tr><td>\u5be6\u7528\u5167\u5bb9<\/td><td>\u7121\u7528\u5167\u5bb9<\/td><\/tr><tr><td><ul><li>\u7db2\u7ad9\u7684\u53d7\u773e\u6703\u89ba\u5f97\u63d0\u4f9b\u7684\u5167\u5bb9\u80fd\u89e3\u6c7a\u5176\u9700\u6c42\uff0c\u4e26\u540c\u6642\u6709\u826f\u597d\u7684\u7db2\u9801\u9ad4\u9a57\uff1b<\/li><li>\u7db2\u7ad9\u7684\u5167\u5bb9\u5177\u5099\u76f8\u7576\u7684\u5c08\u696d\u5ea6\u3001\u6df1\u5ea6\uff0c\u4e26\u975e\u6cdb\u6cdb\u800c\u8ac7\u6216\u7a7a\u8ac7\uff08\u532f\u6574\u8cc7\u8a0a\uff09\uff1b<\/li><li>\u7db2\u7ad9\u63d0\u4f9b\u7684\u5167\u5bb9\u662f\u539f\u5275\u7684\u5206\u6790\u8a0e\u8ad6\uff0c\u4e26\u80fd\u63d0\u4f9b\u4e00\u624b\u8cc7\u6599\uff08\u6578\u64da\u3001\u5a92\u9ad4\uff09<\/li><\/ul>\u3002<\/td><td><ul><li>\u5167\u5bb9\u4e3b\u8981\u4ee5\u532f\u6574\u70ba\u76ee\u7684\uff0c\u4e26\u672a\u63d0\u4f9b\u500b\u4eba\u898b\u89e3\uff0c\u6216\u80fd\u89e3\u6c7a\u4f7f\u7528\u8005\u9700\u6c42\u7684\u5167\u5bb9\uff1b<\/li><li>\u7db2\u7ad9\u7ba1\u7406\u8005\u7121\u6cd5\u5224\u65b7\u5167\u5bb9\u662f\u5426\u6b63\u78ba\uff0c\u50c5\u50c5\u662f\u4eba\u4e91\u4ea6\u4e91\uff1b<\/li><li>\u4f7f\u7528\u81ea\u52d5\u5316\u5de5\u5177\u5927\u91cf\u7522\u51fa\u5bb9\uff0c\u81ea\u5df1\u4e26\u4e0d\u4e86\u89e3\u5177\u9ad4\u5167\u5bb9\u70ba\u4f55\u3002<\/li><\/ul><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>\u5982\u4e0a\u6240\u8ff0\uff0c\u7531\u65bc Google \u8fd1\u671f\u5df2\u5c07\u6709\u95dc\u7db2\u9801\u9ad4\u9a57\u7684\u76f8\u95dc\u8a0a\u865f\u6574\u5168\u81f3 HCU \u4e2d\uff0c\u56e0\u6b64\u90e8\u5206 SEO \u5c08\u5bb6\u7b11\u7a31 HCU \u61c9\u8a72\u6b63\u540d\u70ba HCU\uff08X\uff09\uff0c\u56e0\u70ba 2023 \u5e74 9 \u6708\u7684\u66f4\u65b0\u4e2d\uff0c\u76f8\u6bd4\u8d77\u904e\u53bb\u6578\u6b21\u7684\u66f4\u65b0\uff0c\u53d7\u5f71\u97ff\u7684\u7db2\u7ad9\u4f3c\u4e4e\u90fd\u5b58\u5728\u4e00\u4e9b\u7db2\u9801\u9ad4\u9a57\u7684\u554f\u984c\uff0c\u8af8\u5982\uff1a\u5f48\u51fa\u8996\u7a97\u548c\u5ee3\u544a\u7684\u5927\u5c0f\u4f4d\u7f6e\u3001\u7db2\u9801\u4e92\u52d5\u9ad4\u9a57\u7b49\u3002<\/p>\n\n\n\n<p>Google \u76f8\u95dc\u6587\u4ef6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update?hl=zh-tw\">Google \u641c\u5c0b\u7684\u5be6\u7528\u5167\u5bb9\u7cfb\u7d71\u548c\u60a8\u7684\u7db2\u7ad9<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/04\/page-experience-in-search?hl=zh_tw\">\u7db2\u9801\u9ad4\u9a57\u5c0d\u5efa\u7acb\u5be6\u7528\u5167\u5bb9\u7684\u4f5c\u7528<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience?hl=zh-tw\">\u77ad\u89e3 Google \u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u7db2\u9801\u9ad4\u9a57<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update?hl=zh-tw\">\u5167\u5bb9\u5275\u4f5c\u8005\u61c9\u77ad\u89e3\u7684 Google 2022 \u5e74 8 \u6708\u5be6\u7528\u5167\u5bb9\u66f4\u65b0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.google\/products\/search\/more-content-by-people-for-people-in-search\/\">\u200b\u200bMore content by people, for people in Search<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%BC%94%E7%AE%97%E6%B3%95%E6%9B%B4%E6%96%B0%E7%9A%84%E6%99%82%E9%96%93%E5%95%8F%E9%A1%8C\"><\/span><strong>\u6f14\u7b97\u6cd5\u66f4\u65b0\u7684\u6642\u9593\u554f\u984c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/YgoNwa6hEPg4OQ3PQKCnM_Rn1LW0ComVZl-M0srghrUe2MGUy4sLTUYCKT6QuSutIu0kkixAJWNt9SCaEOaGi25gcCNhT2Ud1v_xEej93frPnV20E5tjE8a_8MuAIO8wCZl-9VVLqDQlbWzXskq3wvg\" width=\"643\" height=\"361\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E5%B9%B4%E6%9B%B4%E6%96%B0%E5%B9%BE%E6%AC%A1%EF%BC%9F\"><\/span><strong>\u4e00\u5e74\u66f4\u65b0\u5e7e\u6b21\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/U1KfHvMIdyGcTzBrCdvIYbJAySNWJUr19d8u8On9hClqNpmpTroxujOQDY6RKVdialaI7CPidjxRFfWI3ploQzIsmGjUfdC_kjEycgcBttqnjQg7k3WmlNYXyk0UmqXmh7VUuWDTQUKjjC646SXWVKg\" alt=\"\" style=\"width:742px;height:421px\"\/><\/figure><\/div>\n\n\n<p>\u4e0a\u5716\u662f <a href=\"https:\/\/moz.com\/google-algorithm-change\">Moz<\/a> \u5c31 2014 \u81f3 2022 \u671f\u9593 Google \u66f4\u65b0\u6f14\u7b97\u6cd5\u7684\u983b\u7387\uff0c\u53ef\u5927\u81f4\u4e86\u89e3\u6f14\u7b97\u6cd5\u66f4\u65b0\u7684\u71b1\u5340\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u7531\u65bc\u6f14\u7b97\u6cd5\u7684\u66f4\u65b0\u6c92\u6709\u56fa\u5b9a\u7684\u6642\u7a0b\uff0c\u552f\u4e00\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\u6bcf\u5e74\u90fd\u6703\u6709 2 ~ 3 \u6b21\u4f8b\u884c\u7684\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0\uff0c\u81f3\u65bc\u500b\u5225\u7cfb\u7d71\u7684\u66f4\u65b0\u8fed\u4ee3\uff0c\u57fa\u672c\u6c92\u56fa\u5b9a\u6642\u9593\u3002\u4e0d\u904e\uff0c\u6211\u5011\u53ef\u4ee5\u628a 2018 ~ 2022 \u5e74\u8fd1\u4e94\u5e74\u7684\u6f14\u7b97\u6cd5\u66f4\u65b0\u6578\u6b21\u6574\u7406\u65bc\u4e0b\uff0c\u4f9b\u5927\u5bb6\u53c3\u8003\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2018\uff1a\u6838\u5fc3\u66f4\u65b0\uff1a3\u30014\u30018 \u6708\uff5c\u884c\u52d5\u7d22\u5f15\u512a\u5148\uff1a3 \u6708\uff5c\u7db2\u7ad9\u901f\u5ea6\uff1a7 \u6708<\/li>\n\n\n\n<li>2019\uff1a\u6838\u5fc3\u66f4\u65b0\uff1a3\u30016\u30019 \u6708\uff5cBERT\uff1a10\u300112 \u6708<\/li>\n\n\n\n<li>2020\uff1a\u6838\u5fc3\u66f4\u65b0\uff1a1\u30015\u300112\u6708\uff5c\u500b\u5225\u66f4\u65b0\uff1aN\/A<\/li>\n\n\n\n<li>2021\uff1a\u6838\u5fc3\u66f4\u65b0\uff1a7\u300111\u6708\u3001\uff5c\u7247\u6bb5\u6aa2\u7d22\uff1a2\u6708\u3001PRU\uff1a4 \u300112 \u6708\uff5c\u5783\u573e\u5167\u5bb9\uff1a6\u30017\u300111 \u6708<\/li>\n\n\n\n<li>2022\uff1a\u6838\u5fc3\u66f4\u65b0\uff1a5\u30019\u6708\uff5cPRU\uff1a3\u30017\u30019 \u6708\uff5cHCU\uff1a8\u300112 \u6708\uff5c\u5783\u573e\u5167\u5bb9\uff1a10\u300112 \u6708<\/li>\n<\/ul>\n\n\n\n<p>\u3000\u3000\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5f9e2022 \u5e74\u8d77\u5f88\u6709\u53ef\u80fd\u8fce\u4f86\u4e00\u6ce2\u66f4\u65b0\u6d6a\u6f6e\uff0c\u6f14\u7b97\u6cd5\u66f4\u65b0\u7684\u6b21\u6578\u4e5f\u8d8a\u767c\u983b\u5bc6\uff0c\u4f8b\u5982 2023 \u5e74 8 \u6708\u81f3 10 \u6708\u77ed\u77ed\u5169\u500b\u6708\u5148\u5f8c\u5927\u898f\u6a21\u66f4\u65b0\u4e86\u56db\u6b21\uff0c\u6975\u4e0d\u5c0b\u5e38\uff0c\u4e0d\u53ef\u4e0d\u5bdf\uff1a<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/SBAgir5iuxwJpuyD9PCXaV9cgwyPJsx3nVWZfQ-aC4aPvswX3BfSW1sh32xRALL2Ct2rcdE9sjBdqzz9ihxmlax14Tg4yjNhqIbcMDS4O3_bd0fAosR9as6C7KjpeFgD_-SN-nRbz7RISlobQDvhLPQ\" width=\"643\" height=\"361\"><\/p>\n\n\n\n<p>\u66f4\u9a5a\u4eba\u7684\u662f10 \u6708\u7684\u5169\u500b\u66f4\u65b0\u50c5\u76f8\u5dee\u4e00\u5929\uff0c\u610f\u5473\u8457 Google \u5728\u540c\u6b65\u9032\u884c\u5169\u5957\u66f4\u65b0\uff08\u5176\u4e00\u751a\u81f3\u662f\u6838\u5fc3\u6f14\u7b97\u6cd5\uff0c\u5f88\u53ef\u80fd\u5305\u5c71\u5305\u6d77\uff09\uff0c\u9019\u662f\u975e\u5e38\u7f55\u898b\u7684\u72c0\u6cc1\uff0c\u6cc1\u4e14\uff0c8 \u6708\u624d\u525b\u5b8c\u6210\u4e00\u6b21\u6838\u5fc3\u66f4\u65b0\u3002\u56e0\u6b64\uff0c\u4e0d\u5c11 SEO \u5c08\u5bb6\u90fd\u5c0d\u6b64\u611f\u5230\u4e0d\u89e3\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><div class=\"table-responsive\"><table><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/F3pgGk4mF0eNaAxLjC3huPlFt_fPKB8Z12YGv2k9fsI84kZTIHDFnLMc64KM-cfSJSCVJICfKHS77TPLLmSGV-20llea3w2kpRExt00zZaVD4dzvSjzNY64utLUvEg3rDyLQA56k29ooVmxRBwRXkjU\" width=\"306\" height=\"271\"><\/td><td><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/bsnseSHdcmVStrYRLsZhmHIAbFT0QlxNmQBRyVIwf0sAzVaytA3hTD-cTuAbIAccUwb5Tm-cvP-pdTlLNtvpd7Z7nGo0JsovfTPuDjILEhyH32bQm-qAFVbASrBbURyWTnGKeT4yFf2GLZehQsyQhi8\" width=\"306\" height=\"235\"><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>Google \u7576\u7136\u9084\u662f\u4e00\u5982\u65e2\u5f80\u5730\u56de\u7b54\u300cUpdate can be a good thing\u300d\uff0c\u4f46\u6211\u5011\u66f4\u60f3\u77e5\u9053\u7684\u662f Google \u662f\u5728\u6b64\u524d\u7684\u66f4\u65b0\u4e2d\u767c\u73fe\u5931\u8aa4\u3001\u6f0f\u6d1e\uff0c\u7136\u5f8c\u5306\u5fd9\u5730\u4ee5\u65b0\u7684\u66f4\u65b0\u4f86\u63a9\u84cb\uff1f\u9084\u662f\u6709\u5176\u4ed6\u7684\u8003\u91cf\u9ede\uff1f\u7e3d\u800c\u8a00\u4e4b\uff0c\u6211\u5011\u662f\u53c3\u8207 Google \u5236\u8a02\u7684\u904a\u6232\u4e2d\uff0c\u9019\u5c31\u662f Google SEO\uff0c\u8a31\u591a\u6771\u897f\u3001\u73fe\u8c61\u90fd\u6703\u8b93\u4eba\u8b8a\u6210\u61f7\u7591\u8ad6\u8005\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AF%8F%E6%AC%A1%E6%9B%B4%E6%96%B0%E5%A4%9A%E4%B9%85%EF%BC%9F\"><\/span><strong>\u6bcf\u6b21\u66f4\u65b0\u591a\u4e45\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3000\u3000\u4e00\u822c\u4f86\u8aaa\uff0cGoogle \u901a\u5e38\u662f\u4ee5 14 \u5929\u70ba\u55ae\u4f4d\uff0c\u4e5f\u5c31\u662f\u8aaa\u6f14\u7b97\u6cd5\u66f4\u65b0\u57fa\u672c\u6703\u5728\u5169\u5468\u5167\u5b8c\u6210\uff0c\u5076\u723e\u6703\u51fa\u73fe\u5ef6\u671f\uff0c\u4f46\u4e0d\u5e38\u898b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9B%B4%E6%96%B0%E6%99%82%E9%96%93%E5%88%B0%E5%93%AA%E7%9C%8B%EF%BC%9F\"><\/span><strong>\u66f4\u65b0\u6642\u9593\u5230\u54ea\u770b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3000\u3000\u53ef\u4ee5\u53c3\u8003 Google \u5b98\u65b9\u7684 <a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=zh-tw\">Google Search Status Dashboard<\/a>\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/gMuddhHcAhDqxAQilAMoHxmDZZzrzfzLb68Iho70KLkF6OJGmV0Ovya1g2WEIv_iAFv-oa-SO8lBFvW1vb_F4FDbQzGqleQuABo9qojvQouG05GSMjuH2_ZFU2R35QWL8ZOhbUAM73JxOEwnW_oFzgM\" alt=\"\" style=\"width:800px;height:373px\"\/><\/figure><\/div>\n\n\n<p>Dashboadr \u6703\u8a3b\u660e\u6f14\u7b97\u6cd5\u7684\u540d\u7a31\u3001\u8d77\u59cb\u65e5\u548c\u9032\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E5%A6%82%E4%BD%95%E6%87%89%E5%B0%8D%E5%A4%A7%E5%9E%8B%E8%AA%9E%E8%A8%80%E6%A8%A1%E5%9E%8B%E7%9A%84%E6%8C%91%E6%88%B0%EF%BC%9FSEO_%E5%8F%88%E8%A9%B2%E4%BD%95%E5%8E%BB%E8%A1%8C%E5%BE%9E%EF%BC%9F\"><\/span><strong>Google \u5982\u4f55\u61c9\u5c0d\u5927\u578b\u8a9e\u8a00\u6a21\u578b\u7684\u6311\u6230\uff1fSEO \u53c8\u8a72\u4f55\u53bb\u884c\u5f9e\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%A5_10x_Content_%E5%9C%A8%E5%90%8C%E8%B3%AA%E5%8C%96_SERP_%E4%B8%AD%E8%84%AB%E7%A9%8E%E8%80%8C%E5%87%BA\"><\/span><strong>\u4ee5 10x Content \u5728\u540c\u8cea\u5316 SERP \u4e2d\u812b\u7a4e\u800c\u51fa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3000\u3000\u6709\u95dc SERP \u7684\u540c\u8cea\u5316\uff0c\u5c31\u7b46\u8005\u7684\u500b\u4eba\u770b\u6cd5\uff0c\u53ef\u4ee5 Rand Fishken \u63d0\u51fa\u7684 10x Content \u601d\u7dad\u61c9\u5c0d\uff0c\u8a72\u6982\u5ff5\u53ef\u4ee5\u8aaa\u662f Google \u641c\u5c0b\u4e2d\u5fc3\u3008<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=zh-tw\">\u5efa\u7acb\u5be6\u7528\u3001\u53ef\u9760\u4e14\u4ee5\u4f7f\u7528\u8005\u70ba\u512a\u5148\u7684\u5167\u5bb9<\/a>\u3009\u4e00\u6587\u7684\u5177\u9ad4\u5be6\u8e10\u539f\u5247\u3002<\/p>\n\n\n\n<p>\u3000\u3000Rand Fishken \u63d0\u51fa 10x Content \u7684\u6642\u7a7a\u80cc\u666f\uff082015 \u5e74\uff09\u5be6\u662f\u63d0\u51fa\u4e00\u7a2e\u5728\u300c\u5167\u5bb9\u70ba\u738b\uff08Content is King\uff09\u300d\u539f\u5247\u4e0b\u7684\u5167\u5bb9\u6700\u512a\u5316\u5b88\u5247\uff0c\u800c\u300c10 x \u300d\u7684\u610f\u601d\u662f\u8b93\u7522\u51fa\u7684\u5167\u5bb9\u6bd4\u7576\u524d SERP \u7d50\u679c\u512a\u79c0 10 \u500d\uff0c\u5176\u8981\u9ede\u8f49\u8b6f\u65bc\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b83\u5fc5\u9808\u5728\u4efb\u4f55\u8a2d\u5099\u4e0a\u90fd\u5177\u6709\u51fa\u8272\u7684 UI \u548c UX \u9ad4\u9a57\u3002<\/li>\n\n\n\n<li>\u5167\u5bb9\u901a\u5e38\u662f\u9ad8\u8cea\u91cf\u3001\u503c\u5f97\u4fe1\u8cf4\u3001\u6709\u7528\u3001\u6709\u8da3\u548c\u5353\u8d8a\u7684\u7d44\u5408\u3002\u5b83\u4e0d\u4e00\u5b9a\u662f\u6240\u6709\u9019\u4e9b\uff0c\u4f46\u4e00\u5b9a\u662f\u5b83\u5011\u7684\u7d44\u5408\u3002<\/li>\n\n\n\n<li>\u5b83\u5fc5\u9808\u5728\u7bc4\u570d\u548c\u7d30\u7bc0\u4e0a\u8207\u670d\u52d9\u65bc\u76f8\u540c\u8a2a\u5ba2\u6216\u7528\u6236\u610f\u5716\u7684\u5176\u4ed6\u4f5c\u54c1\u6709\u5f88\u5927\u4e0d\u540c\u3002<\/li>\n\n\n\n<li>\u5b83\u5fc5\u9808\u80fd\u5f15\u8d77\u60c5\u611f\u4e0a\u7684\u5171\u9cf4\u3002\u6211\u8981\u611f\u5230\u656c\u754f\u3002\u6211\u8981\u611f\u5230\u9a5a\u559c\u3002\u6211\u60f3\u611f\u53d7\u5230\u559c\u6085\u3001\u671f\u5f85\u6216\u6b3d\u4f69\uff0c\u9019\u6a23\u7684\u5167\u5bb9\u624d\u80fd\u88ab\u8a8d\u70ba\u662f 10 \u500d\u7684\u3002<\/li>\n\n\n\n<li>\u5b83\u5fc5\u9808\u901a\u904e\u63d0\u4f9b\u5168\u9762\u3001\u6e96\u78ba\u3001\u5353\u8d8a\u7684\u4fe1\u606f\u6216\u8cc7\u6e90\u4f86\u89e3\u6c7a\u554f\u984c\u6216\u56de\u7b54\u554f\u984c\u3002<\/li>\n\n\n\n<li>\u5b83\u5fc5\u9808\u4ee5\u7368\u7279\u3001\u975e\u51e1\u3001\u51fa\u4eba\u610f\u6599\u7684\u98a8\u683c\u6216\u5a92\u4ecb\u63d0\u4f9b\u5167\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Q6aoiVZ3Z2vdzEDMI7NF2Ci4A3CCLvgErjs__2fBuk2mLwbsfoJiAK7SBWIrrJF7ooHmVVaNTxzjc3Gbr3rKtpTlqDv-6k8aNwEGNZpiyyABwrUT0jJtnNeBrWCj5l0lohaqruNy0et6w3ftycjesU4\" width=\"643\" height=\"361\"><\/p>\n\n\n\n<p>\u96d6\u9019\u5df2\u662f 2015 \u5e74\u63d0\u51fa\u7684\u6982\u5ff5\uff0c\u4f46\u653e\u773c\u5230 8 \u5e74\u5f8c\u7684\u4eca\u5929\uff082023 \u5e74\uff09\u4ecd\u5177\u76f8\u7576\u7684\u6307\u5c0e\u610f\u7fa9\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u7c21\u55ae\u4f86\u8aaa\uff0cGoogle \u4e26\u4e0d\u6392\u65a5 AI \u5167\u5bb9\uff0c\u4e00\u5982\u4ed6\u5011\u5728\u3008<a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content?hl=zh-tw\">Google \u641c\u5c0b\u7684 AI \u7522\u751f\u5167\u5bb9\u76f8\u95dc\u6307\u5f15<\/a>\u3009\u9019\u7bc7\u7db2\u8a8c\u6587\u7ae0\u7684\u8aaa\u6cd5\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Google \u7684\u6392\u540d\u7cfb\u7d71\u65e8\u5728\u734e\u52f5\u539f\u5275\u4e14\u9ad8\u54c1\u8cea\u7684\u5167\u5bb9\uff0c\u9019\u985e\u5167\u5bb9\u9700\u9054\u5230\u6211\u5011\u6240\u8b02\u7684 E-E-A-T \u6a19\u6e96\uff1a\u5c08\u696d\u6027\u3001\u5be6\u969b\u7d93\u9a57\u3001\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u3002\u6b61\u8fce\u524d\u5f80 Google \u641c\u5c0b\u7684\u904b\u4f5c\u65b9\u5f0f\u7db2\u7ad9\u77ad\u89e3\u8a73\u60c5\u3002<\/p>\n\n\n\n<p>\u6211\u5011\u5c07\u91cd\u9ede\u653e\u5728\u5167\u5bb9\u54c1\u8cea\u800c\u975e\u5167\u5bb9\u88fd\u4f5c\u65b9\u5f0f\uff0c\u591a\u5e74\u4f86\uff0c\u9019\u9805\u539f\u5247\u6709\u52a9\u65bc\u6211\u5011\u70ba\u4f7f\u7528\u8005\u63d0\u4f9b\u53ef\u9760\u7684\u9ad8\u54c1\u8cea\u641c\u5c0b\u7d50\u679c\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u7136\u800c\uff0c\u5404\u4f4d\u4e0d\u8981\u5fd8\u8a18\u7684\u662f\uff1a\u4eca\u5929\u4f60\u53ef\u4ee5\u9760 AI \u5de5\u5177\u641c\u96c6\u7db2\u8def\u8cc7\u6599\u81ea\u52d5\u5316\u7522\u51fa\u5167\u5bb9\uff0c\u660e\u5929\u5225\u4eba\u4e5f\u53ef\u4ee5\u7528\u4e00\u6a23\u7684\u65b9\u6cd5\u628a\u4f60\u8f9b\u82e6\uff08\u7528\u5de5\u5177\uff09\u532f\u6574\u7684\u5167\u5bb9\u7576\u4f5c\u990a\u4efd\uff0c\u63a5\u8457\u4f60\u628a\u5167\u5bb9\u7522\u4e0b\u53bb\uff0c\u9760\u5de5\u5177\u5beb\u5f97\u6bd4\u4f60\u300c\u5b8c\u6574\u300d\u3002\u6b64\u5916\uff0c\u96d6\u76ee\u524d AI \u5de5\u5177\u7522\u51fa\u5167\u5bb9\u5e7e\u4e4e\u5df2\u7d93\u4eba\u6a5f\u96e3\u8fa8\uff0c\u4f46 AI \u7684\u554f\u984c\u9084\u662f\u5bb9\u6613\u300c\u4e00\u672c\u6b63\u7d93\u5730\u8b1b\u5e79\u8a71\u300d\uff0c\u73fe\u968e\u6bb5\u7684 AI \u7121\u6cd5\u5206\u8fa8\u5167\u5bb9\u7684\u6b63\u78ba\u6027\u3002\u56e0\u6b64\uff0c\u8173\u8e0f\u5be6\u5730\u4f7f\u7528\u81ea\u5df1\u7684\u7d93\u9a57\u3001\u5c08\u696d\u77e5\u8b58\u70ba\u6587\u7ae0\u7684\u539f\u6599\uff08\u4e0d\u6392\u65a5\u7531 AI \u57f7\u7b46\uff09\uff0c\u9084\u662f\u6700\u7406\u60f3\u7684\u505a\u6cd5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E5%88%87%E9%83%BD%E5%BE%9E_%E3%80%8C%E5%B0%88%E6%A5%AD%E5%BA%A6%E3%80%8D%E9%96%8B%E5%A7%8B\"><\/span><strong>\u4e00\u5207\u90fd\u5f9e \u300c\u5c08\u696d\u5ea6\u300d\u958b\u59cb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3000\u3000\u5f9e Google \u5c07 E-A-T \u6f14\u9032\u70ba E-E-A-T\uff0c\u4ee5\u53ca PRU\u3001HCU \u9019\u5169\u500b\u7b97\u6cd5\u5728 2021 \u5e74\u8fc4\u4eca\u7684\u591a\u6b21\u53cd\u8986\u66f4\u65b0\u4e2d\uff0c\u6211\u5011\u4e0d\u96e3\u770b\u51fa\u9019\u4e09\u8005\u4e4b\u9593\u7684\u95dc\u4fc2\u3002Google \u672c\u8eab\u4e5f\u5f88\u6e05\u695a\u8868\u660e\u4ed6\u5011\u5f7c\u6b64\u9593\u7684\u95dc\u4fc2\uff0c\u4f8b\u5982\u5728\u5be6\u7528\u5167\u5bb9\u7d71\u8aaa\u660e\u6587\u4ef6\u4e2d\uff0c\u4fbf\u63d0\u5230\u4e0d\u8981\u5fd8\u8a18\u8a55\u8ad6\u7cfb\u7d71\u7684\u7a2e\u7a2e\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/vZSPmJpXcWZNs5KdyluEuwRSZbsYP6_2dyM2nbrG5RolykbZmEt6KaMmvY_5XATSFOw-layMd-uSN07hJ2JhHewY5KmsLrimaF8DJQ2jHngE5lJCqw94-0j_Gy8oQ8-6MWhy5UkH6hcz_zX1JkQ1l1I\" alt=\"\" style=\"width:735px;height:496px\"\/><\/figure><\/div>\n\n\n<p>\u3000\u3000\u9996\u5148\uff0c\u904e\u53bb\u5f88\u9577\u4e00\u6642\u9593\uff082014 \u5e74\u8d77\uff09 E-A-T \u662f Google \u8a55\u4f30\u9801\u9762\u5167\u5bb9\u662f\u5426\u5177\u5099\u8db3\u5920\u50f9\u503c\u53ef\u63d0\u4f9b\u7d66\u4f7f\u7528\u8005\u7684\u4e3b\u8981\u539f\u5247\uff08\u4e0d\u662f\u6f14\u7b97\u6cd5\uff09\uff0c2022 \u5e74 12 \u6708\u5c07 Experience \u7d93\u9a57\u52a0\u5165\u81f3 E-A-T \u4e2d\uff0c\u5f37\u8abf\u9801\u9762\u5167\u5bb9\u9700\u5177\u5099\u89aa\u8eab\u7d93\u9a57\u3002\u5f9e E-A-T \u8fed\u4ee3\u70ba E-E-A-T\uff0c\u6263\u56de 2021\u30012022 \u671f\u9593\u591a\u6b21\u66f4\u65b0\u7684 PRU \u548c HCU\uff0c\u96d6\u7136\u4e00\u5247\u540d\u70ba\u300c\u7522\u54c1\u8a55\u8ad6\u300d\u3001\u4e00\u5247\u540d\u70ba\u300c\u5be6\u7528\u5167\u5bb9\u300d\uff0c\u5f71\u97ff\u7bc4\u570d\u4e5f\u6709\u6240\u5340\u5225\uff0c\u4f46\u672c\u8cea\u4e0a\u5c31\u662f\u6307\u51fa Google \u770b\u91cd\u9801\u9762\u5167\u5bb9\u662f\u5426\u6eff\u8db3\u5230\u300c\u539f\u5275\u975e\u4e8c\u624b\u300d\u3001\u300c\u6df1\u5165\u975e\u7a7a\u6d1e\u300d\u3001\u300c\u5c08\u696d\u975e\u696d\u9918\u300d\u7b49\u7684\u689d\u4ef6\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u70ba\u9054\u5230\u4e0a\u8ff0\u7684\u689d\u4ef6\uff0c\u5c31\u5167\u5bb9\u7522\u51fa\u7684\u5148\u6c7a\u689d\u4ef6\u4f86\u8aaa\uff0c\u5176\u5be6\u90fd\u53ef\u4ee5\u56de\u6b78\u5230 E-E-A-T \u7684\u300c\u5c08\u696d\u6027\u300d\u539f\u5247\u4e0a\u3002\u7576\u5167\u5bb9\u662f\u5c08\u696d\u7684\uff0c\u57fa\u672c\u4e0a\u4fbf\u6703\u6709\u4e00\u4e9b\u7368\u7279\u7684\u898b\u89e3\u3001\u89c0\u5bdf\uff0c\u4fbf\u4e0d\u6613\u6d41\u65bc\u7a7a\u6cdb\u3002\u63db\u500b\u89d2\u5ea6\uff0c\u9019\u6a23\u7684\u5167\u5bb9\u4e0d\u662f\u80fd\u8f15\u6613\u80fd\u6a21\u4eff\u7684\uff0c\u56e0\u70ba\u6df1\u5165\u8a73\u8ac7\u67d0\u985e\u578b\u7684\u7522\u54c1\uff0c\u5176\u4e2d\u6d89\u53ca\u8a31\u591a\u5c08\u696d\u77e5\u8b58\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u4ee5\u4e00\u53e5\u8a71\u4f5c\u7e3d\u7d50\u7684\u8a71\uff0c\u5c31\u662f\u5275\u4f5c\u300c\u539f\u5275\u4e14\u9ad8\u54c1\u8cea\u7684\u5167\u5bb9\u300d\u3002<\/p>\n\n\n\n<p>Google \u76f8\u95dc\u6587\u4ef6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=zh-tw\">\u5efa\u7acb\u5be6\u7528\u3001\u53ef\u9760\u4e14\u4ee5\u4f7f\u7528\u8005\u70ba\u512a\u5148\u7684\u5167\u5bb9<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t?hl=zh-tw\">\u54c1\u8cea\u8a55\u5206\u8005\u6307\u5357\u7684\u6700\u65b0\u8cc7\u8a0a\uff1a\u5728 E-A-T \u4e2d\u589e\u52a0\u4e86 E \uff08Experience\uff09<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content?hl=zh-tw\">Google \u641c\u5c0b\u7684 AI \u7522\u751f\u5167\u5bb9\u76f8\u95dc\u6307\u5f15<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%86%E8%A7%A3Google%E6%BC%94%E7%AE%97%E6%B3%95%E5%BE%8C%EF%BC%8C%E8%AE%93%E4%BD%A0%E7%9F%A5%E9%81%93%E5%A6%82%E4%BD%95%E5%81%9A%E5%A5%BD%E7%B6%B2%E7%AB%99SEO\"><\/span><strong>\u4e86\u89e3Google\u6f14\u7b97\u6cd5\u5f8c\uff0c\u8b93\u4f60\u77e5\u9053\u5982\u4f55\u505a\u597d\u7db2\u7ad9SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3000\u3000\u6709\u4e9b\u4eba\u53ef\u80fd\u6703\u8a8d\u70ba\u5728\u4e86\u89e3 Google \u6f14\u7b97\u6cd5\u5f8c\uff0c\u53ef\u4ee5\u627e\u5230\u6f14\u7b97\u6cd5\u7684\u6f0f\u6d1e\uff0c\u4e26\u4e14\u8b93\u81ea\u5df1\u7684\u7db2\u7ad9\u6392\u540d\u524d\u9032\uff0c\u5207\u5fcc\u4e0d\u8981\u6709\u9019\u6a23\u7684\u60f3\u6cd5\u548c\u884c\u70ba\uff0c\u56e0\u70ba\u9019\u6a23\u53ef\u80fd\u88ab\u5224\u5b9a\u70ba\u9ed1\u5e3d\uff0c\u8b93\u81ea\u5df1\u8f9b\u82e6\u7d93\u71df\u7db2\u7ad9\u6392\u540d\u88ab Google \u61f2\u7f70\uff0cawoo \u4e0d\u5efa\u8b70\u9019\u6a23\u505a\u3002awoo \u89ba\u5f97\u4e86\u89e3 Google 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href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u8207\u60a8\u806f\u7e6b\u3002<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%81%AF%E7%B5%A1%E6%88%91%E5%80%91v1-min.png\" alt=\"\" style=\"width:267px;height:76px\"\/><\/a><\/figure>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/keywords-marketing-introduction\/\">\u300c\u95dc\u9375\u5b57\u884c\u92b7\u300d\u662f\u4ec0\u9ebc\uff1f5\u5206\u9418\u641e\u61c2SEO\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u53caPPC\u95dc\u9375\u5b57\u5ee3\u544a<\/a><\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/keyword-planning\/\">\u5982\u4f55\u505a\u597d SEO \u7db2\u7ad9\u512a\u5316\uff1f\u95dc\u9375\u5b57\u5206\u6790 7 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