{"id":41448,"date":"2023-12-12T14:30:57","date_gmt":"2023-12-12T06:30:57","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=41448"},"modified":"2025-09-22T18:26:20","modified_gmt":"2025-09-22T10:26:20","slug":"current-stats-and-challenges-of-sge","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/current-stats-and-challenges-of-sge\/","title":{"rendered":"AI Overviews\uff1a\u6b21\u4e16\u4ee3\u641c\u5c0b\u5f15\u64ce\u8207\u6284\u8972\u5f15\u64ce\u7684\u4e00\u7dda\u4e4b\u9694"},"content":{"rendered":"\n<p>2023 \u5e74 5 \u6708 Google \u958b\u653e\u4eba\u5011\u5728 Search Labs \u8a66\u7528 Search Generative Experience\uff08\u73fe\u5df2\u6b63\u540d\u70ba AI Overviews\uff09\uff0c \u5ba3\u544a Google \u4e5f\u7dca\u96a8 New Bing\uff082023 \u5e74 2 \u6708\uff09\u7684\u8173\u6b65\uff0c\u5728\u641c\u5c0b\u670d\u52d9\u4e2d\u61c9\u7528\u5927\u578b\u8a9e\u8a00\u6a21\u578b\u63a8\u51fa\u751f\u6210\u5f0f\u641c\u5c0b\u9ad4\u9a57\u3002\u7c21\u55ae\u4f86\u8aaa\uff0cAI Overviews \u5c31\u662f Google \u6703\u5728\u4e00\u822c\u6587\u5b57\u641c\u5c0b\u7d50\u679c\u524d\u63d0\u4f9b\u4e00\u6bb5\u7531 AI \u751f\u6210\u7684\u7b54\u6848\uff0c\u800c\u9019\u6bb5\u5167\u5bb9\u5247\u662f\u7531\u6839\u64da\u6f14\u7b97\u6cd5\u5728\u7d22\u5f15\u5eab\u6574\u7406\u76f8\u95dc\u9801\u9762\u7684\u5167\u5bb9\u800c\u6210\uff0c\u4ed6\u5011\u8a8d\u70ba AI Overviews \u80fd\u66f4\u597d\u5730\u56de\u7b54\u4f7f\u7528\u8005\u7684\u554f\u984c\u3001\u89e3\u6c7a\u9700\u6c42\uff0c\u4f7f\u7528\u8005\u4e5f\u80fd\u5728 AI Overviews \u4e2d\u627e\u5230\u66f4\u591a\u7684\u300c\u9748\u611f\u300d\u62d3\u5bec\u601d\u8def\uff0c\u8b93\u300c\u641c\u5c0b\u300d\u9019\u4ef6\u4e8b\u8b8a\u5f97\u66f4\u6709\u9ad8\u6548\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u7ad9\u5728 SEO \u7684\u89d2\u5ea6\uff0c\u64da\u76ee\u529b\u6240\u53ca\u53c3\u914c\u591a\u65b9\u610f\u898b\uff0c\u56de\u9867\u53ca\u8a0e\u8ad6 AI Overviews \u7684\u904e\u53bb\u3001\u73fe\u5728\u3001\u672b\u4f86\uff0c\u5617\u8a66\u52fe\u52d2\u51fa AI Overviews \u767c\u5c55\u7684\u4e3b\u8981\u8f2a\u5ed3\uff0c\u5411\u8b80\u8005\u8aaa\u660e AI Overviews \u9762\u5c0d\u7684\u56f0\u96e3\u548c\u6311\u6230\uff0c\u4ee5\u53ca Google \u53c8\u662f\u5982\u4f55\u56de\u61c9 SEOer \u7684\u975e\u8b70\u3002<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/-nEQlF5BvyIJ484LIoN_DiRTs1qNBDTd-hmB0ve0kv4u6-KHPb7Yfacp9z5Ah5m-7lccu4zEjbkZdcbVW-7DQoI9NYASWcHqO6MAQF0qL9QBg_uXCv1jMerMDDNR5lh52v-mETLXUd39SFWUk_3JsVI\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/aigc-chatgpt\/\">AI \u751f\u6210\u5167\u5bb9\u5f15\u767c\u641c\u5c0b\u5f15\u64ce\u5927\u6230\uff0c\u5fae\u8edf\u5229\u7528 ChatGPT \u6253\u64ca Google\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-new-bing-unboxing\/\">New Bing 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id=\"SEO_%E7%95%8C%E5%B0%8D_AI_Overviews_%E8%A9%95%E8%AB%96%EF%BC%9A\"><\/span><strong>SEO \u754c\u5c0d AI Overviews \u8a55\u8ad6\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B0%8D_AI_Overviews_%E7%9A%84%E4%B8%80%E4%BA%9B%E7%A8%B1%E8%AE%9A\"><\/span><strong>\u5c0d AI Overviews \u7684\u4e00\u4e9b\u7a31\u8b9a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8a71\u96d6\u5982\u6b64\uff0cAI Overviews \u4ecd\u662f\u6709\u5f88\u591a\u4ee4 SEOer \u773c\u775b\u70ba\u4e4b\u4e00\u4eae\u7684\u8868\u73fe\uff0c\u4f8b\u5982 AI Overviews \u5728\u56de\u7b54\u554f\u984c\u6642\u6703\u6839\u64da\u4f7f\u7528\u8005\u5be6\u969b\u7684\u9700\u6c42\uff0c<strong>\u66f4\u9858\u610f\u5f9e\u50b3\u7d71 SERP \u4e2d\u6392\u540d\u8f03\u5f8c\u7684\u9801\u9762\u4e2d\u5fb5\u5f15\u8cc7\u6599\u7d44\u6210\u7b54\u6848\uff0c\u4e26\u975e\u55ae\u7d14\u5f9e\u524d\u5e7e\u540d\u7684\u9801\u9762\u4e2d\u63d0\u53d6\u8cc7\u8a0a\u6574\u7406\u6210\u6587\u5b57\u800c\u5df2\u3002<\/strong>\u4e00\u4e9b SEOer \u767c\u73fe\u90a3\u4e9b\u539f\u56e0\u88ab\u5fb5\u5f15\u5f80\u5f80\u662f\u56e0\u70ba\u9801\u9762\u63d0\u4f9b\u4e86\u4e00\u4e9b\u8f03\u591a\u7368\u7acb\u7684\u89c0\u9ede\u89d2\u5ea6\uff0c\u56e0\u6b64\u8a8d\u70ba\u9019\u662f Google \u66f4\u52a0\u300c\u8070\u660e\u300d\u7684\u4e00\u7a2e\u9ad4\u73fe\u3002\u56e0\u6b64\uff0c\u82e5\u6211\u5011\u628a\u9801\u9762\u88ab AI Overviews \u5fb5\u5f15\u8996\u6210\u300c\u6392\u540d\u300d\u7684\u8a71\uff0c\u90a3 AI Overviews \u7684\u6392\u540d\u6a5f\u5236\u4f3c\u4e4e\u662f\u6709\u8207\u50b3\u7d71 SERP \u4e0d\u540c\u4e4b\u8655\uff0c\u63db\u8a00\u4e4b\uff0cAI Overviews \u5f88\u5927\u6a5f\u6703\u61c9\u7528\u4e86\u4e00\u4e9b\u76ee\u524d\u672a\u5177\u540d\uff0f\u672a\u516c\u958b\uff0f\u672a\u77e5\u7684\u6f14\u7b97\u6cd5\u6216\u6392\u540d\u8981\u7d20\uff08Ranking Factor\uff09\uff0c\u6216\u662f\u5fae\u8abf\u6f14\u7b97\u6cd5\u7684\u90e8\u5206\u9805\u76ee\uff0c\u624d\u6709\u8fa6\u6cd5\u5728 AI Snapshot \u4e2d\u5217\u51fa\u975e SERP \u524d\u5217\u9801\u9762\u7684\u8cc7\u8a0a\u3002<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/q9u9CAHqqvGufhlf5D-cL74FMeyhKPRypy__aTK6nTuBMMv8fE25Zo9zdD9j1HM_EZ5j_I0Oua9k7G6PU91KjAdiso-Yr1UZxp7ggYlww_wU5J79l6qe8G4FxJ9rLXrBa5o7_uGJJfMaRLzX7M5PUi8\" alt=\"\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">\uff08\u5716\u7247\u51fa\u8655\uff1a<a href=\"https:\/\/moz.com\/blog\/sge-stats-whiteboard-friday\">Moz\uff09<\/a><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/UWioG-fF9_WLAK7dOY3TJ4rp7ioLC5BJ430E_VChU_vS2bBdMGt9DvWwL3xeWyiaTCkzkbXQ0_9vS_RGa0PB9wW7DEpA9sYbbRNG11oRHFpgPKtXhvhRUEibsfY2zh-7ym7RgdM-0lHEOhWYCZmmcsY\" alt=\"\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">\uff08\u5716\u7247\u51fa\u8655\uff1a<a href=\"https:\/\/www.growth-memo.com\/p\/11-realizations-from-testing-search\">Kevin Indig\uff09<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B0%8D_AI_Overviews_%E7%9A%84%E4%B8%80%E4%BA%9B%E6%89%B9%E8%A9%95\"><\/span><strong>\u5c0d AI Overviews \u7684\u4e00\u4e9b\u6279\u8a55<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI Overviews \u958b\u653e\u4eba\u5011\u5728 Search Labs \u8a66\u7528\u7684\u65e9\u671f\uff0c\u88ab\u8a31\u591a SEO \u754c\u7684\u8a31\u591a\u5927\u8001\u6240\u5632\u8af7\uff0c\u8a8d\u70ba Google \u662f\u5728\u62ff\u77f3\u982d\u7838\u81ea\u5df1\u7684\u8173\uff0c\u539f\u56e0\u662f AI Overviews \u9664\u4e86\u5927\u578b\u8a9e\u8a00\u6a21\u578b\u7684\u901a\u75c5\uff08\u5982\uff1a\u4e00\u672c\u6b63\u7d93\u8b1b\u5e79\u8a71\u3001\u63d0\u4f9b\u932f\u8aa4\u8cc7\u8a0a\u5916\uff09\u5916\uff0c\u4e5f\u8b93\u4eba\u61f7\u7591 Google \u662f\u5426\u6709\u8003\u616e\u6210\u672c\u554f\u984c\u3001\u5ee3\u544a\u4f4d\u7f6e\uff0c\u7562\u7adf\u9019\u5169\u8005\u90fd\u662f\u76f4\u63a5\u5f71\u97ff Google \u652f\u51fa\uff0f\u6536\u5165\u7684\u7684\u5169\u5927\u8981\u7d20\u3002<\/p>\n\n\n\n<p>\u7576\u7136\uff0c\u6211\u5011\u90fd\u77e5\u9053 Google \u8457\u6025\u63a8\u51fa AI Overviews\u3001Bard\uff0c\u8ddf ChatGPT \u7684\u5800\u8d77\uff0c\u4ee5\u53ca Bing \u8207 Open AI \u806f\u624b\u63a8\u51fa New Bing \u7b49\u5916\u56e0\u6709\u95dc\uff08\u7576\u7136\u9084\u6709\u80a1\u50f9\u554f\u984c ^_^\uff09\u3002\u4f46\u5c0d\u65bc\u719f\u7a14 SEO \u751f\u614b\u7684 SEOer \u4f86\u8aaa\uff0c\u5728\u9ad4\u9a57\u904e AI Overviews \u5f8c\u7121\u53ef\u539a\u975e\u6703\u89ba\u5f97\u5931\u671b\uff0c\u7562\u7adf Google \u64c1\u6709\u6975\u70ba\u9f90\u5927\u7684\u8cc7\u6599\u5eab\uff0c\u4e5f\u6709\u76f8\u7576\u6210\u719f\u7684\u6f14\u7b97\u6cd5\uff0c\u4f46 AI Overviews \u63d0\u4f9b\u7684\u8868\u73fe\u537b\u4e0d\u6bd4 ChatGPT\uff08\u7562\u7adf\uff0c\u8207 ChatGPT \u76f8\u6bd4\uff0cAI Overviews \u662f\u8655\u65bc\u9023\u7db2\u72c0\u614b\u7684\uff09\uff0c\u56e0\u6b64\u96e3\u514d\u88ab\u8cbc\u4e0a\u300c\u8349\u7387\u300d\u3001\u300c\u5dee\u5f37\u4eba\u610f\u300d\u7684\u6a19\u7c64\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5169\u500b\u88ab\u77e5\u540d SEOer \u53d6\u7b11\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<p>1\u3001Cyrus Shepard\uff1aHow to boiled eggs\uff082023\/05\uff09<\/p>\n\n\n\n<p><strong>\u6309 AI Overviews \u7684\u7b54\u6848\uff0c\u6c34\u716e\u86cb\u9700\u8981 15 \u500b\u6b65\u9a5f\uff0c\u4e26\u4e14\u9700\u8981\u4e94\u500b\u4e0d\u540c\u7684\u70f9\u716e\u65b9\u6cd5\u5408\u8a08 60 \u5206\u9418\u624d\u80fd\u716e\u597d\u3002<\/strong>\u9019\u986f\u7136\u662f\u300c\u4e00\u672c\u6b63\u7d93\u8b1b\u5e79\u8a71\u300d\uff0c\u53c8\u88ab\u4e00\u4e9b\u4eba\u7a31\u70ba\u300cAI \u5e7b\u89ba\u300d\uff0c\u7c21\u7a31\u300c\u80e1\u8aaa\u516b\u9053\u300d\u3002\u5f9e\u53e6\u4e00\u89d2\u5ea6\u4f86\u8aaa\uff0c\u9019\u6216\u8a31\u53cd\u6620\u7576\u6642 AI Overviews \u5728\u67d0\u4e9b\u6a5f\u5236\u6216\u7279\u5b9a\u689d\u4ef6\u7684\u5f71\u97ff\u4e0b\uff0c\u5fc5\u9700\u53c3\u8003\u591a\u500b\u9801\u9762\u7684\u610f\u898b\u4f86\u532f\u6574\u51fa\u8cc7\u8a0a\uff0c\u800c\u5b83\u7576\u4e0b\u6c92\u8fa6\u6cd5\u7406\u89e3\u4e0d\u540c\u9801\u9762\u4ecb\u7d39\u7684\u6c34\u716e\u86cb\u65b9\u6cd5\u53ef\u4ee5\u662f\u4e0d\u540c\u4e14\u5c0d\u7acb\u7684\uff0c\u56e0\u6b64\u624d\u96dc\u4e03\u96dc\u516b\u526a\u8cbc\u62fc\u6e4a\u51fa\u9019\u7a2e\u50b7\u773c\u775b\u7684\u7b54\u6848\u3002<\/p>\n\n\n\n<p>\u4f46\u4e0d\u8ad6\u5982\u4f55\uff0c\u9019\u6a23\u7684\u7b54\u6848\u662f\u96e3\u4ee5\u4ee4\u4eba\u6eff\u610f\u7684\uff0c\u56e0\u70ba\u9023\u7c21\u55ae\u7684\u554f\u984c\u90fd\u5df2\u932f\u6f0f\u767e\u51fa\uff0c\u7d55\u5c0d\u6703\u5f71\u97ff\u4f7f\u7528\u8005\u5728\u9032\u884c\u66f4\u96dc\u8907\u3001\u66f4\u6d89\u53ca\u91cd\u8981\u6c7a\u7b56\u6642\u641c\u5c0b\u7684\u4fe1\u4efb\u5ea6\u3002<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/FKlZR_7BEVKj1Bt_QGmJwIrMRCiibCe4UstFVJv3ZBSH7pThy1w4izy2V0-08H7XqFx9qPEw9nJuE5OzbKDLo9wQ0gBNGFgfTLa6Bf_-0B21fSALzyKkocBm3_FVk0iY3YrBP5wmch_r8S0EjIDrwjk\" alt=\"\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">\uff08\u5716\u7247\u51fa\u8655\uff1a<a href=\"https:\/\/twitter.com\/CyrusShepard\/status\/1663423752863109121\">Twitter Cyrus Shepard<\/a>\uff09<\/p>\n\n\n\n<p>2\u3001Lily Ray\uff1ahow to cook amanita ocreata \u5982\u4f55\u70f9\u8abf\u6bd2\u8611\u83c7<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/REUr3mZ7CfXS5ZmZ-lXrQrPiZcG4HfT1PNinvvgE4x1P_kd18Rii-wsMxUzEURw4UuFWQOEMM7wuYmQ8uZ8qmciJHSVFJ2CiLmmuFzt65Ed1f_n7blkNejWEQd4HMoK8k0qsn94hoNe2jUH0Sbujq_I\" alt=\"\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">\uff08\u539f\u51fa\u8655 Lily Ray\uff0c\u8f49\u5f15\u81ea <a href=\"https:\/\/gizmodo.com\/google-search-ai-answers-slavery-benefits-1850758631\">GIZMODO<\/a>\uff09<\/p>\n\n\n\n<p>Lily \u8a8d\u70ba\u9019\u500b AI Overviews \u7d50\u679c\u53cd\u6620\u5176\u5b89\u5168\u6a5f\u5236\u4e26\u4e0d\u5b8c\u5584\uff0cGoogle \u4e0d\u61c9\u91dd\u5c0d\u9019\u6a23\u7684\u641c\u5c0b\u63d0\u4f9b AI \u7b54\u6848\uff0c\u5982\u679c\u6709\u4eba\u771f\u7684\u61f5\u61f5\u61c2\u61c2\u7167\u6b64\u8655\u8aaa\u660e\u716e\u6bd2\u8611\u83c7\uff0c\u5927\u6982\u7387\u8981\u9001\u6025\u8a3a\u6436\u6551\u3002<\/p>\n\n\n\n<p>\u5c31\u7b46\u8005\u500b\u4eba\u89c0\u9ede\uff0c<strong>\u90e8\u5206 AI Overviews \u5dee\u5f37\u4eba\u610f\u7684\u56de\u7b54\uff0c\u7665\u7d50\u9ede\u5728\u65bc\u4e26\u975e\u4f7f\u7528\u8005\u7684\u6240\u6709\u554f\u984c\u90fd\u9700\u8981\uff0f\u6709\u5fc5\u8981\u591a\u65b9\u5fb5\u5f15\uff0cAI \u81ea\u4f5c\u8070\u660e\u5730\u53c3\u8003\u591a\u500b\u9801\u9762\u63c9\u5408\u51fa\u7b54\u8b8a\u76f8\u756b\u86c7\u6dfb\u8db3\uff0c<\/strong>\u56e0\u70ba\u9801\u9762\u4e4b\u9593\u7684\u5167\u5bb9\u4e0d\u4e00\u5b9a\u662f\u4e92\u88dc\u7684\uff0c\u4e0d\u4e4f\u5c0d\u7acb\u7684\u53ef\u80fd\uff0c\u4e0a\u6587 Cyrus \u4e00\u4f8b\u4fbf\u662f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E8%A6%81%E6%8F%A1%E5%A5%BD%E6%96%B9%E5%90%91%E7%9B%A4\"><\/span><strong>Google \u8981\u63e1\u597d\u65b9\u5411\u76e4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c31\u7b46\u8005\u770b\u4f86\uff0c\u641c\u5c0b\u5f15\u64ce\u5f9e\u50b3\u7d71 SERP \u9081\u5411 AI Overviews \uff0c\u5176\u89d2\u8272\u5b9a\u4f4d\u6709\u6240\u8f49\u8b8a\uff0c\u597d\u6bd4\u5f9e\u300c\u4f8d\u61c9\u300d\u8b8a\u6210\u300c\u5eda\u5e2b\u300d\u3002\u5c0d\u4f7f\u7528\u8005\u4f86\u8aaa\uff0c\u7531\u65bc AI Overviews \u7684\u7b54\u6848\u7531 Google \u7522\u751f\uff0c\u76f4\u63a5\u5f71\u97ff\u7528\u5bb6\u5c0d Google \u7684\u4fe1\u4efb\u5ea6\u3002<\/p>\n\n\n\n<p>\u904e\u53bb Google \u662f\u5728\u4f7f\u7528\u8005\u9375\u5165\u7684\u95dc\u9375\u5b57\uff0c\u6839\u64da\u6f14\u7b97\u6cd5\u5728\u7d22\u5f15\u5eab\u5b58\u4e2d\u627e\u51fa\u5b83\u6240\u8a8d\u70ba\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\u3001\u641c\u5c0b\u610f\u5716\u7684\u9801\u9762\uff0c\u4e26\u6309\u4e00\u5b9a\u9806\u5e8f\u5217\u51fa\uff0c\u800c\u9806\u5e8f\u4e5f\u53cd\u6620\u63a8\u85a6\u7684\u5f37\u5f31\uff0c\u597d\u6bd4\u662f\u5916\u5834\u7684\u4f8d\u61c9\uff0c\u6839\u64da\u5ba2\u4eba\uff08\u4f7f\u7528\u8005\uff09\u9700\u6c42\u63d0\u4f9b\u300c\u61c9\u8a72\u300d\uff0f\u300c\u63a8\u6e2c\u300d\u7b26\u5408\u53e3\u5473\uff08\u641c\u5c0b\u610f\u5716\uff09\u7684\u9910\u9ede\uff08\u641c\u5c0b\u7d50\u679c\uff09\uff0c<strong>\u4f8d\u61c9\u8ca0\u8cac\u7684\u662f\u300c\u50b3\u83dc\u300d\u3002<\/strong><\/p>\n\n\n\n<p>\u4f46\u5230\u4e86 AI Overviews\uff0cGoogle \u6839\u64da\u95dc\u9375\u5b57\u4e26\u5c07\u5176\u7d22\u5f15\u5eab\u4e2d\u76f8\u95dc\u7684\u8cc7\u6599\u6574\u7406\u3001\u7d71\u6574\u70ba\u5c0d\u61c9\u5f62\u5f0f\u7684\u5167\u5bb9\uff0c\u7136\u5f8c\u76f4\u63a5\u5728 SERP \u5448\u73fe\u7d66\u4f7f\u7528\u8005\uff0c\u4f7f\u7528\u8005\u5728 SERP \u5c31\u80fd\u770b\u5230\u7b54\u6848\u3002\u76f8\u8f03\u50b3\u7d71 SERP\uff0cAI Overviews \u76f4\u63a5\u63d0\u4f9b\u56de\u7b54\u597d\u6bd4\u662f\u4e00\u540d\u5eda\u5e2b\uff0c\u628a\u5ba2\u4eba\u9700\u8981\u7684\u83dc\u5f0f\u505a\u597d\u4e26\u7aef\u51fa\u4f86\uff0c<strong>\u5eda\u5e2b\u8ca0\u8cac\u7684\u662f\u300c\u505a\u83dc\u300d\u3002<\/strong><\/p>\n\n\n\n<p>\u76f8\u5c0d\u50b3\u7d71 SERP \uff0c\u7b54\u6848\u6b63\u78ba\u8207\u5426\u5c6c\u63d0\u4f9b\u8cc7\u8a0a\u65b9\u7684\u554f\u984c\uff1b<strong>\u4f46\u5230\u4e86 AI Overviews \u6642\u4ee3\uff0c\u7576\u7b54\u6848\u662f\u7531 Google \u7684 AI \u751f\u6210\u6642\uff0c\u4eba\u5011\u81ea\u7136\u6703\u5c07\u8cac\u4efb\uff08\u5927\uff09\u90e8\u5206\u6b78\u65bc Google\uff0c\u7562\u7adf\u662f Google \u5c07\u8cc7\u8a0a\u63c9\u5408\u6210\u7b54\u6848\u63d0\u4f9b\u4e88\u4f7f\u7528\u8005\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E5%B0%8D_AI_Overviews_%E7%9A%84%E6%9C%9F%E5%BE%85%E8%88%87%E6%85%8B%E5%BA%A6%EF%BC%9A%E5%A4%A7%E8%B6%A8%E5%8B%A2%E4%B8%8D%E5%8F%AF%E9%80%86%E3%80%81%E5%8B%87%E5%BE%80%E7%9B%B4%E5%89%8D\"><\/span><strong>Google \u5c0d AI Overviews \u7684\u671f\u5f85\u8207\u614b\u5ea6\uff1a\u5927\u8da8\u52e2\u4e0d\u53ef\u9006\u3001\u52c7\u5f80\u76f4\u524d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6709\u5728\u95dc\u6ce8 AI Overviews \u7684\u8b80\u8005\u61c9\u8a72\u90fd\u77e5\u9053\uff0c\u81ea AI Overviews \u958b\u653e\u8a66\u7528\u4ee5\u4f86\uff0c\u57fa\u672c\u4e0a\u5448\u73fe\u300c\u6bcf\u5468\u4e00\u5c0f\u8b8a\uff0c\u6bcf\u6708\u4e00\u5927\u8b8a\u300d\u7684\u72c0\u614b\uff0cAI Snapshot \u5340\u584a\u983b\u7e41\u5730\u6709\u5448\u73fe\u6a23\u5f0f\u4e0a\u7684\u6539\u8b8a\u3001\u8fed\u4ee3\u3002\u4f8b\u5982\u53c3\u8003\u8cc7\u6599\u986f\u793a\u8207\u5426\u3001AI Snapshot \u5340\u584a\u7684\u6536\u5408\u3001Lite Version \u7b49\uff0c\u9ad4\u73fe Google \u7684\u5be6\u9a57\u7cbe\u795e\u3002\u7e3d\u7684\u4f86\u8b1b\uff0cGoogle \u5c0d SEO \u7684\u524d\u666f\u662f\u6709\u4fe1\u5fc3\u7684\u3002\u73fe\u5be6\u4e00\u9ede\u4f86\u8b1b\uff0c\u5c0d SEOer \u6216\u4f01\u696d\u65b9\u4f86\u8b1b\uff0c\u5118\u7ba1 AI Overviews \u6709\u8af8\u591a\u7684\u4e0d\u5982\u610f\uff0c\u4f46 Google \u5df2\u5927\u81f4\u62b5\u5b9a\u767c\u5c55 AI Overviews \u7684\u65b9\u91dd\u3002\u8207\u5176\u558b\u558b\u4e0d\u4f11\u63d0\u51fa\u4e00\u500b\u53c8\u4e00\u500b\u975e\u8b70\uff0c\u5012\u4e0d\u5982\u60f3\u8fa6\u6cd5\u9762\u5c0d\u3001\u63a5\u53d7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_Overviews_%E7%9A%84%E5%AE%98%E6%96%B9%E6%97%A9%E6%9C%9F%E5%9B%9E%E9%A5%8B\"><\/span><strong>AI Overviews \u7684\u5b98\u65b9\u65e9\u671f\u56de\u994b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2023 \u5e74 8 \u6708 30 \u65e5 Google \u7684\u641c\u5c0b\u7522\u54c1\u7ba1\u7406\u9ad8\u7d1a\u7e3d\u76e3 Hema Budaraju \u5728\u5b98\u65b9\u90e8\u843d\u683c \u201c <a href=\"https:\/\/blog.google\/products\/search\/google-search-generative-ai-india-japan\/\">Bringing generative AI in Search to more people around the world<\/a> \u201d \u4e00\u6587\u4e2d\u516c\u5e03 AI Overviews \u65bc Google Lab \u63a8\u51fa\u81f3\u4eca\u6536\u5230\u7684\u65e9\u671f\u9ad4\u9a57\u56de\u994b\uff0c\u4ee5\u4e0b\u662f\u6587\u4e2d\u63d0\u4f9b\u7684\u57fa\u672c\u8cc7\u6599\uff08\u63a1 Barry Schwartz \u6574\u7406\u5f8c\u7684\u683c\u5f0f\uff09\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/id013zYO8iodlzHSR9M1nb-3fp5K9Fltmhwtw1ioXEvVPq0wfC6UlEMYeRM8maf5fvQSCuHbLJLZifQM2jneVG9BPXfU4PTf5RNrLgfTY_KlseEK6vq7ZjSqHGh_sM8Ub51o4AbE0bIcGODsZZLiWro\" alt=\"\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">\uff08\u8f49\u5f15\u81ea <a href=\"https:\/\/www.seroundtable.com\/google-sge-feedback-expands-japan-india-35963.html\">Search Engine Roundtable<\/a>\uff09<\/p>\n\n\n\n<p>\u5c31\u4e0a\u8ff0\u8cc7\u8a0a\u4f86\u770b\uff0cGoogle \u5c0d AI Overviews \u7684\u8868\u73fe\u9817\u70ba\u6b63\u9762\u3002\u5c31\u6211\u5011\u7684\u89c0\u9ede\u4f86\u770b\uff0c\u5176\u4e2d\u5e7e\u9ede\u8f03\u503c\u5f97 SEOer \u91cd\u8996\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f7f\u7528\u8005\u9858\u610f\u63a5\u53d7\u3001Follow AI Snapshot \u63d0\u4f9b\u7684\u5ef6\u4f38\u95dc\u9375\u5b57\u53e5\uff1a<\/strong>\u662f\u5426\u4ee3\u8868\u4f7f\u7528\u8005\u9032\u5165 SERP \u5f8c\u6703\u6709\u66f4\u9ad8\u7684\u6a5f\u7387\u4e0d\u9ede\u64ca\u50b3\u7d71\u7684\u6587\u5b57\u641c\u5c0b\u7d50\u679c\u5462\uff1f\u9019\u6a23\u7684\u8a71\uff0c\u5982\u4f55\u6210\u70ba AI Overviews \u7b54\u6848\u4fbf\u662f\u91cd\u4e2d\u4e4b\u91cd\uff0c\u4e0d\u904e\u9019\u53c8\u6d89\u53ca\u95dc\u9375\u5b57\u7684\u985e\u578b\u3001\u7522\u696d\u5225\u7b49\u56e0\u7d20\u5f71\u97ff\uff0c\u76ee\u524d\u53ea\u80fd\u63a8\u6e2c\u5728\u539f\u59cb SERP \u6392\u540d\u8f03\u597d\u7684\u9801\u9762\u4e5f\u61c9\u80fd\u7372\u5f97\u66f4\u591a\u5f15\u7528\u3002<\/li>\n\n\n\n<li><strong>\u5728 AI Overviews \u4e2d\uff0c\u4f7f\u7528\u8005\u7fd2\u6163\u4f7f\u7528\u5b8c\u6574\u53e5\u5b50\u4f5c\u641c\u5c0b\uff1a<\/strong>\u9577\u5c3e\u95dc\u9375\u5b57\u5728 SEO \u7684\u4f5c\u7528\u662f\u5426\u6703\u56e0\u6b64\u4e0b\u964d\uff1f\u82e5\u5c07 AI Overviews \u8996\u4f5c\u8cc7\u8a0a\u66f4\u5b8c\u6574\u3001\u8c50\u5bcc\u7684 Featured Snippet \u4f86\u770b\u7684\u8a71\uff0c\u90a3\u4e9b\u53ef\u4ee5\u7528\u5e7e\u53e5\u8a71\u6982\u62ec\u7684\u9577\u5c3e\u95dc\u9375\u5b57\uff0c\u65e5\u5f8c\u6216\u8a31\u4e26\u4e0d\u9069\u5408\u4f5c\u70ba SEO \u5c08\u6848\u7684\u76ee\u6a19\u95dc\u9375\u5b57\u3002<\/li>\n\n\n\n<li><strong>AI Snapshot \u5340\u584a\u7684\u591a\u5143\u5448\u73fe\uff0c\u5c0d\u4f7f\u7528\u8005\u4f86\u8aaa\u9817\u70ba\u5438\u5f15\u4e14\u5be6\u7528\uff1a<\/strong>\u5c31\u73fe\u6642\u7684\u8cc7\u8a0a\u4f86\u770b\uff0cAI Overviews \u5df2\u6574\u5408 Youtube\u3001<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/\">GMB<\/a>\u3001Merchant Center \u7b49\u8cc7\u6599\uff0c\u6211\u5011\u80fd\u5920\u5728 AI Overviews \u76f4\u63a5\u9023\u901a\u81f3\u4e0a\u8ff0\u5e73\u53f0\u3002\u591a\u6a23\u884c\u92b7\u7ba1\u9053\u3001\u5e73\u53f0\u7684\u7d93\u71df\uff0c\u4f3c\u4e4e\u4e5f\u662f\u672a\u4f86\u9700\u8981\u8003\u616e\u7684\u91cd\u9ede\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_Overviews_%E9%96%8B%E6%94%BE%E5%9C%B0%E5%8D%80%E3%80%81%E8%AA%9E%E8%A8%80%E9%80%B2%E4%B8%80%E6%AD%A5%E6%93%B4%E5%A4%A7\"><\/span><strong>AI Overviews \u958b\u653e\u5730\u5340\u3001\u8a9e\u8a00\u9032\u4e00\u6b65\u64f4\u5927<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5176\u6b21\uff0c\u7e7c 8 \u6708\u5e95\u52a0\u5165\u65e5\u6587\u548c\u5370\u5730\u8a9e\u5f8c\uff0c11 \u6708 8 \u65e5\u8d77\u518d\u589e\u52a0\u56db\u7a2e\u8a9e\u8a00\uff1a\u897f\u73ed\u7259\u8a9e\u3001\u8461\u8404\u7259\u8a9e\u3001\u97d3\u8a9e\u3001\u5370\u5c3c\u8a9e\uff0c\u4ee5\u4e0b\u70ba\u5b98\u65b9\u90e8\u843d\u683c\u63d0\u4f9b\u7684\u897f\u73ed\u7259\u8a9e\u4f8b\u5b50\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Vpfr8x1lAnRYQeMAJZYUdxiSQ7uY1e5AqsnLOJNWJoefvxaDw117my1MgBE9djjxrC8wUuFq4crc-Q2l0dMdK-JS0sz28CHlChLmZWLCNCpNUKxjyMHP9TjInKB1RSlDQA40JyBi4UqIR2Ix051c1hk\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u800c\u9069\u7528\u570b\u5bb6\u7684\u610f\u601d\u4ee3\u8868\u6211\u5011\u65e5\u5f8c\u6bcb\u9808\u518d\u900f\u904e VPN \u4f7f\u7528\u7f8e\u570b\u7684 IP \u5730\u5740\u5373\u53ef\u5728 Search Labs \u8a2a\u554f AI Overviews\uff0c\u81fa\u7063\u4e5f\u662f\u9019 <a href=\"https:\/\/blog.google\/products\/search\/google-search-generative-ai-international-expansion\/?s=06\">120 \u591a\u500b\u570b\u5bb6<\/a>\u4e2d\u7684\u5176\u4e2d\u4e4b\u4e00\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Jg1gXTLljX1vP_44FRsmAqlu4Zk6ssDVuzxFRAV6eacmNEA3xc2cYV3bxKIxHEkZ7pRheD8baJ3wczwSkJ8zBJ3eORIa6xJyHqg_sWGoUtH-7AHczWuyCQaRJLu4Rg1PZl8PlAQFMZs3qd_kkLSrO8s\" alt=\"\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9B%B4%E9%A0%BB%E7%B9%81%E5%9C%B0%E8%A9%A2%E5%95%8F%E6%98%AF%E5%90%A6%E8%A9%A6%E7%94%A8%E3%80%81%E6%BB%BF%E6%84%8F%E5%BA%A6%E5%9B%9E%E8%A6%86\"><\/span><strong>\u66f4\u983b\u7e41\u5730\u8a62\u554f\u662f\u5426\u8a66\u7528\u3001\u6eff\u610f\u5ea6\u56de\u8986<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1\u3001\u50b3\u7d71 SERP \u4ee5 pop-up \u8a62\u554f\u662f\u5426\u8a66\u7528 AI Overviews<\/strong><\/h4>\n\n\n\n<p>\u6839\u64da <a href=\"https:\/\/twitter.com\/localseoguide\/status\/1702074644201943103\">Andrew Shotland<\/a> \u7684\u6e2c\u8a66\uff0cGoogle \u958b\u59cb\u5728\u4e00\u822c\u7684 SERP \u4e2d\u4ee5 pop-up \u5f62\u5f0f\u8df3\u51fa\u901a\u77e5\uff0c\u8a62\u554f\u4f7f\u7528\u8005\u6709\u7121\u8208\u8da3\u8a66\u7528 AI Overviews\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ukuzC5eSZJ9CIbo7-Yxh7AmRoMmI6qC2YZCyn3rNwEtF2Po1gzGYM1EwNoI6gvkenPzsA2eCwiJPm67VI-gIRVCHyG18wiEFnvnEgokIYH68_Gv46GiXNX0AtQseSPNr1lpeUE6UogRfnKPpgtqWZLo\" alt=\"\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>2\u3001\u624b\u6a5f\u7248 SERP \u6efe\u52d5\u5f8c\u51fa\u73fe<\/strong><\/h4>\n\n\n\n<p>\u6839\u64da <a href=\"https:\/\/twitter.com\/essentialskill\/status\/1702269691903828067\">Jeannie Hill<\/a> \u7684\u6e2c\u8a66\uff0c\u624b\u6a5f\u7248\u7684 SERP \u6703\u5728\u4e0d\u8df3\u51fa\u63d0\u793a\u7684\u60c5\u6cc1\u63d0\u4f9b\u8fd1\u4f3c\u65bc AI Overviews \u7684\u5340\u584a\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/F7ajH5iq-JthviR2m0UXfmm1U-E53StGfza1PX7g6Lfeu3E4cwK9fFmVzhZ3s9LE9l4w5X3ecyYKPyZbZIdbQUoI6-Uin3CVgpEbuoEuKaAL5zFntvBQbOEPq4QOTqw3ob0iz91zy0tnfA6GMwJXJ6k\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u4ee5\u4e0a\u5169\u7a2e\u985e\u578b\u90fd\u53cd\u6620 Google \u63a8\u52d5 AI Overviews \u7684\u7a4d\u6975\u6027\uff0c\u4ee5\u53ca\u4ed6\u5011\u7684\u4fe1\u5fc3\uff0c\u4e5f\u53ef\u4ee5\u8aaa\u662f\u4ed6\u5011\u958b\u59cb\u60f3\u8981\u6536\u96c6\u66f4\u591a\u7684\u56de\u994b\uff0c\u4e14\u5305\u542b\u975e\u82f1\u8a9e\u9801\u9762\u3002Google \u4f5c\u70ba\u884c\u696d\u9f8d\u982d\uff0c\u96d6\u6709 New Bing \u7684\u524d\u8eca\u4e4b\u9451\uff08\u5be6\u88dd\u4e0a\u7dda\u5f8c\uff0c\u5e02\u4f30\u7387\u4e26\u7121\u63d0\u9ad8\uff0c\u751a\u81f3\u9084\u5fae\u5e45\u840e\u7e2e\uff09\uff0c\u4f46\u5927\u65b9\u5411\u4ecd\u8a8d\u70ba AI Overviews \u662f\u672a\u4f86\u641c\u5c0b\u5f15\u64ce\u7684\u672a\u4f86\uff0c\u672a\u4f86\u641c\u5c0b\u751f\u614b\u6703\u6709\u66f4\u5287\u70c8\u7684\u767c\u5c55\u8b8a\u5316\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_Overviews_%E7%9A%84%E4%B8%80%E4%BA%9B%E9%87%8D%E8%A6%81%E6%BC%94%E9%80%B2%E9%87%8C%E7%A8%8B%E7%A2%91\"><\/span><strong>AI Overviews \u7684\u4e00\u4e9b\u91cd\u8981\u6f14\u9032\u91cc\u7a0b\u7891<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BE%9E_Links_drops_%E5%88%B0_Links_attribution_%E5%88%97%E5%87%BA%E4%BE%86%E6%BA%90%E9%A0%81%E9%9D%A2%E9%80%A3%E7%B5%90\"><\/span><strong>\u5f9e Links drops \u5230 Links attribution \u5217\u51fa\u4f86\u6e90\u9801\u9762\u9023\u7d50<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u5f9e 2023 \u5e74 5 \u6708\u63a8\u51fa AI Overviews \u8a66\u7528\u4ee5\u4f86\uff0c\u6700\u70ba\u4eba\u8a6c\u75c5\u4e4b\u8655\u5728\u65bc AI \u7b54\u6848\u6c92\u6709\u9644\u4e0a\u6e96\u78ba\u4f86\u6e90\uff0c\u53ea\u6982\u62ec\u5217\u51fa\u5171\u53c3\u8003\u4e86\u54ea\u4e9b\u9801\u9762\uff0c\u4ea6\u5373\u6c92\u6709\u76f4\u63a5\u8aaa\u660e\u5404\u6bb5\u6587\u5b57\u7684\u6b78\u56e0\u3002<\/strong>SEO \u754c\u7684\u53cd\u61c9\u6700\u70ba\u5287\u70c8\uff0c\u7562\u7adf\u9019\u6a23\u7b49\u65bc Google \u5728\u7db2\u7ad9\u501f\u4e86\u5167\u5bb9\u537b\u6253\u7b97\u5077\u5077\u4e0d\u9084\uff0c\u5373\u4f7f\u4e0d\u8003\u616e SEO\uff0c\u5be6\u969b\u4e0a\u9019\u4e5f\u662f\u8f03\u4e0d\u7b26\u5408\u5e38\u7406\u7684\u64cd\u4f5c\uff0c\u7562\u7adf\u63d0\u4f9b\u4f86\u6e90\u80fd\u8b93\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u6b77\u7a0b\u66f4\u52a0\u5b8c\u6574\u3002<\/p>\n\n\n\n<p>\u5230\u4e86 8 \u6708 Google \u6b63\u5f0f\u5728\u9019\u7bc7\u6587\u7ae0 \u201c <a href=\"https:\/\/blog.google\/products\/search\/google-search-generative-ai-august-update\/\">3 new things you can do with generative AI in Search<\/a> \u201d \u5ba3\u5e03 AI Overviews \u7684<strong>\u6bcf\u500b\u6bb5\u843d<\/strong>\u90fd\u6709\u5217\u51fa\u8cc7\u6599\u4f86\u6e90\u9762\u7684\u9023\u7d50\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/0uEvoGDCrb4dttHp1RZE97hnXeOuVYrPNblDfg69nLCcCoZ3iZD9Jq8fVncX86fj2F-eRzyQg1L7K8U4UOHiXA4XFHJrVbe9E1jsFxDH5sS7bKHSxf79oMiXxJpl3A0eIKHjeZ2BOAUkjg72MOmcx3c\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u6211\u5011\u53ef\u4ee5\u5c0d\u6bd4\u4e00\u4e0b\u8abf\u6574\u524d\u5f8c AI Snashot \u7248\u4f4d\u7684\u5dee\u5225\uff1a<\/p>\n\n\n\n<p><strong>Before\uff1aAI Snapshot \u53ea\u6703\u5728\u53f3\u4e0a\u89d2\u63d0\u4f9b\u4f86\u6e90\uff0c\u597d\u6bd4\u66f8\u7c4d\u3001\u8ad6\u6587\u6700\u5f8c\u8981\u9644\u7684\u300c\u53c3\u8003\u66f8\u76ee\u300d<\/strong><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/OGWOiB-UUa6JOuJLBQD1wp1cmIXtqITZqvf_HDefzeJ7-_wXcBuk3LOXz2ayvp33Tawc60lqzxSL5C153B0sW0PWaeJx0DKSFR17HwACZFfdNvH1WrDuRJxOHq79i7pR2xOCCwspdDZV75_UEnG9zo4\" alt=\"\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/QH9wM4O0lqSpAORGx94sxZ2obHqCPgkkzRX_0klSUHfGgwGJRo7D3EyNaM6unl7rczE1HKNqv9gEtKd7hpS1vdheMa1A5kmL5ETomiyao6s-HTmgHHwn8BPADGOLYIZ8z80Bmvmqk4xj45afIGS_C50\" alt=\"\"\/><\/figure><\/div>\n\n\n<p><strong>After\uff1a\u9664\u56fa\u6709\u53f3\u4e0a\u89d2\u300c\u53c3\u8003\u66f8\u76ee\u300d\u5916\uff0c\u6bcf\u4e00\u6bb5\u6bb5\u843d\u90fd\u500b\u5225\u6a19\u51fa\u4f86\u6e90\u9801\u9762\uff0c\u597d\u6bd4\u8ad6\u6587\u88e1\u7684\u300c\u8a3b\u8173\u300d\u3002<\/strong><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/qwXQFA5t0SKQxJlV81V8PHMTkoZzxZk1195iwyZUVbQBk69UMPFRSTpfAngdch8uTovlVY78wPMrg-VKnYGp2koBXP8obCblFP3mtO_ygZ6c0Y9IKuENdIJ_QpJXENsclPSvhJoE_vaFX5YiRREP_Ak\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u300c\u53c3\u8003\u66f8\u76ee\u300d\u548c\u300c\u8a3b\u8173\u300d\u540c\u6642\u5b58\u5728\uff0c\u5c0d\u4f7f\u7528\u8005\u5be6\u969b\u4f7f\u7528\u800c\u8a00\uff0c\u80af\u5b9a\u662f\u66f4\u6709\u5e6b\u52a9\u7684\uff0c\u4e5f\u7b26\u5408\u4e00\u822c\u7684\u5b78\u8853\u502b\u7406\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%89%88%E9%9D%A2%E7%9A%84%E7%B8%AE%E6%B8%9B\"><\/span><strong>\u7248\u9762\u7684\u7e2e\u6e1b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e5f\u80fd\u767c\u73fe Google \u5c0d AI Overviews \u7248\u9762\u7684\u5448\u73fe\u65b9\u5f0f\u6709\u6240\u8abf\u6574\uff0c\u8b93\u7248\u9762\u8b8a\u5f97\u66f4\u5c0f\u3001\u4e0d\u4f54\u4f4d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI Snapshot \u9810\u8a2d\u9ede\u64ca\u5f8c\u624d\u7522\u751f\u7684\u5834\u5408\u8b8a\u591a\uff0c<\/strong>\u793a\u610f\u5716\uff1a<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ft-2MLmu7g3X6X2tVfKEym0y0HJW4STr4_a3pz1TfZIOW1Bmezt3sV-sOyqJohso1SU9zI937O2YBMd8Ol1bv-sXLzL2fx6td1wqVZiCo4l_8BKrnq-2fNWVbr7zUliJX442lcHgT3Yd_jr_DuXkZOk\" alt=\"\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>2023 \u5e74 10 \u6708\u958b\u59cb\uff0c<strong>AI Overviews \u53ea\u986f\u793a\u534a\u96b1\u85cf AI Snapshot \u5340\u584a\uff0c\u5373\u9810\u8a2d\u4e0d\u6253\u958b\u5b8c\u6574\u7684 Snapshot \u5340\uff0c\u4f7f\u7528\u8005\u9808\u9ede\u64ca Show More \u6309\u9215\u624d\u6703\u5b8c\u6574\u986f\u793a\uff0cSEO \u754c\u7a31\u4e4b\u70ba Lite Version\uff0c<\/strong>\u793a\u610f\u5716\uff1a<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/c7iCIJpFWmIuQKFFi3A0RzgPSGvgYfKKcoC8Ad0yMdOTao1Y3WOmapurIAloKYTgTjv0YiE6MVO3jE2uSPbKVh--NcQ-j8MyTG_pPFKRSTBrGlYttMqgMUl_W1VteWmLn_LLhIyMtA9wE3YnoCCbj64\" alt=\"\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/F6Noy0sOCfE4w5_ThK91-CbWR9stn6E0jlzxLyPT0HTivhRk3W9khcNZ3XN0fZXbSTAcIOfk7d_VdX8goTwiL-pkAmkfbT84SY9kAyeprs6tJGHbz9Cso9wS-hEC2G6R22tzEUeM1AhsbinVkEjILJY\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u9019\u6a23\u986f\u793a\u65b9\u5f0f\u7684\u8f49\u8b8a\uff0c\u6216\u53cd\u6620 Google \u4e5f\u610f\u8b58\u5230 AI Overviews \u751f\u6210\u7684\u7d50\u679c\u4e26\u4e0d\u7b26\u5408\u9810\u671f\u6709\u95dc\u3002\u96d6\u7136\u5e02\u5834\u548c\u4f7f\u7528\u8005\u90fd\u5c0d AI Overviews \u666e\u904d\u5448\u6b63\u9762\u614b\u5ea6\uff0c\u4f46\u696d\u754c\u4eba\u58eb\u666e\u904d\u6301\u8f03\u8ca0\u9762\u7684\u614b\u5ea6\uff0c\u8a8d\u70ba AI Overviews \u5c0d\u641c\u5c0b\u5f15\u64ce\u4f86\u8aaa\u53cd\u800c\u662f\u4e00\u7a2e\u640d\u5bb3\u3002<\/p>\n\n\n\n<p>\u5c31\u4f7f\u7528\u8005\u89d2\u5ea6\u4f86\u8aaa\uff0c\u9810\u8a2d\u53ea\u986f\u793a\u4e00\u534a\u4fdd\u6709\u9801\u9762\u7684\u7c21\u6f54\u6027\uff0c\u540c\u6642\u53c8\u80fd\u6eff\u8db3\u90e8\u5206\u6709 AI \u751f\u6210\u7b54\u6848\u4eba\u58eb\u7684\u9700\u6c42\uff0c\u5176\u5be6\u4e5f\u662f\u4e00\u7a2e\u4e0d\u932f\u7684\u6298\u8877\u548c\u5617\u8a66\u3002\u5982\u6b64\u4e00\u4f86\uff0c\u4e5f\u80fd\u7167\u9867\u5230\u90e8\u5206\u6548\u679c\u4e0d\u4f73\u7684 AI Overviews\uff0c\u4f7f\u7528\u8005\u4ecd\u80fd\u8f15\u6613\u5730\u770b\u5230\u50b3\u7d71\u6587\u5b57\u641c\u5c0b\u7d50\u679c\uff0c\u6e1b\u5c11\u4eba\u5011\u5728\u904e\u9577\u7684 AI Overviews \u9762\u677f\u4e2d\u8ff7\u5931\u7684\u72c0\u6cc1\u3002<\/p>\n\n\n\n<p><strong>SEO \u754c\u77e5\u540d\u4eba\u58eb <\/strong><a href=\"https:\/\/twitter.com\/glenngabe\/status\/1710633131567448540\"><strong>Glenn Gabe<\/strong><\/a><strong> \u751a\u81f3\u8a8d\u70ba Lite Version \u610f\u5473 AI Overviews \u73fe\u968e\u6bb5\u6216\u8a31\u5c07\u4e0d\u6703\u5927\u898f\u6a21\u61c9\u7528\u5230 SERP\uff0c\u9019\u662f\u4e00\u7a2e\u5148\u884c\u8a0a\u865f\u53cd\u6620 AI Overviews \u7684\u840e\u7e2e\uff0c<\/strong>\u539f\u6587\u5982\u4e0b\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>AI Overviews continues to evolve. I&#8217;m now seeing what I&#8217;m calling &#8220;lite&#8221; in the SERPs. AI Overviews doesn&#8217;t trigger a large block by default anymore&#8230; it&#8217;s now much smaller with a large &#8220;Show more&#8221; button. Again, IMO AI Overviews will not roll out unless it&#8217;s revenue-neutral or positive&#8230; Stay tuned:<\/em><\/p>\n\n\n\n<p>\u4e2d\u8b6f\uff1a<em>AI Overviews \u4e0d\u65b7\u767c\u5c55\u3002\u6211\u73fe\u5728\u5728 SERP \u4e2d\u770b\u5230\u4e86\u6211\u6240\u8aaa\u7684 \u201clite\u201d\u3002\u9810\u8a2d\u60c5\u6cc1\u4e0b\uff0cAI Overviews \u4e0d\u518d\u89f8\u767c\u5927\u584a\u2026\u5b83\u73fe\u5728\u5c0f\u5f97\u591a\uff0c\u4e26\u5e36\u6709\u4e00\u500b\u5927\u7684\u300c\u986f\u793a\u66f4\u591a\u300d\u6309\u9215\u3002<\/em><strong><em>\u518d\u8aaa\u4e00\u6b21\uff0cIMO\uff08\u8b6f\u6ce8\uff1aIn my option \u7684\u7e2e\u5beb\uff09 AI Overviews \u4e0d\u6703\u63a8\u51fa\uff0c\u9664\u975e\u5b83\u7684\u6536\u5165\u662f\u4e2d\u6027\u6216\u7a4d\u6975&#8230;&#8230;<\/em><\/strong><em>\u656c\u8acb\u95dc\u6ce8\uff1a<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Glenn Gabe \u5728\u63a8\u6587\u7684\u56de\u8986\u4e2d\u6709\u4f5c\u9032\u4e00\u6b65\u88dc\u5145\uff0c\u91cd\u9ede\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>AI Overviews \u76ee\u524d\u6548\u679c\u4e0d\u4f73\uff0c\u53cd\u800c\u6709\u964d\u4f4e\u641c\u5c0b\u7d50\u679c\u54c1\u8cea\u4e4b\u865e\uff1b<\/li>\n\n\n\n<li>New Bing \u6436\u5148\u61c9\u7528 ChatGPT \u6280\u8853\u4e14\u5be6\u88dd\u4e0a\u7dda\uff0c\u4f46\u4e26\u672a\u5c0d Google \u7684\u9f8d\u982d\u5730\u4f4d\u7522\u751f\u5f71\u97ff\u3002<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/YZIxCS2DDUnkkok-9ygcDLwc0Fr3G1C7_ydTg-honfCO8GQDbI9D-qL0HaEFrv0rHp5xHpDoBJULkVvaEcBJZlwWsbYqFOwsC-67Iecc83KSE3oVZ3oYV84IAWD8fimlzBweR6lemHfXkc5KGF6RcTw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>AI Overviews Lite \u53cd\u6620 Google \u7684\u66d6\u6627\u614b\u5ea6\uff0c\u76f8\u4fe1\u4e5f\u662f\u4ed6\u57fa\u65bc\u76ee\u524d\u6578\u64da\u4e0b\u7684\u4e00\u7a2e\u59a5\u5354\uff0c\u6545\u6b64 Glenn Gabe \u8a8d\u70ba Google \u6c92\u5fc5\u8981\u8457\u6025\u5c07 AI Overviews \u5be6\u88dd\u65bc\u5168\u90e8 SERP \u4e0a\u3002Lily Ray \u4e5f\u6709\u985e\u4f3c\u7684\u770b\u6cd5\uff0c\u5979\u751a\u81f3\u8a8d\u70ba AI Overviews \u6839\u672c\u4e0d\u592a\u53ef\u80fd\u6b63\u5f0f\u63a8\u51fa\uff0c\u4ee5\u4e0b\u662f\u5979\u8ddf Greg Sterling \u5728 Twitter\uff08X\uff09\u4e0a\u7684<a href=\"https:\/\/x.com\/gsterling\/status\/1716858432098042052?t=CJhDJ8qi3n4PIjg2L_RxyA&amp;s=06\">\u5c0d\u8a71<\/a>\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/6AuUaBPlV4Z2utxz7AwNh71MxrD42jKBgh5PwZ-jAL-bEgALT_QiIUzNMY07XaXpciN6dp-SQA-bGtpiKs2FGj0QCOm8VNsoI144l7v0p4Xifr_qPsktjqQ_VChzJ8POeFNiay-QVllJ-Z2OmguhYSM\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u7c21\u55ae\u4f86\u8b1b\uff0cGoogle \u5728\u8a66\u5716\u5e73\u8861 AI Overviews \u3001\u50b3\u7d71\u6587\u5b57\u641c\u5c0b\u7d50\u679c\u3001\u5ee3\u544a\u4e09\u8005\u3002\u5225\u5fd8\u4e86\uff0cGoogle Ads \u53ef\u662f\u5176\u6536\u5165\u7684\u4e3b\u8981\u4f86\u6e90\uff0c\u5728\u5546\u8a00\u5546\uff0c\u5728\u5927\u578b\u8a9e\u8a00\u6280\u8853\u4e0d\u53ef\u80fd\u4e00\u65e5\u5343\u91cc\u7684\u5167\u56e0\uff0c\u53ca New Bing \u4f4e\u8ff7\u72c0\u614b\u7684\u5916\u56e0\u4e0b\uff0c\u61c9\u662f\u6c92\u5fc5\u8981\u6025\u8457\u62ff\u77f3\u982d\u7838\u81ea\u5df1\u7684\u8173\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_a_follow_up\"><\/span><strong>Ask a follow up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6b64\u524d\uff0c\u9ede\u64ca AI Snapshot \u7248\u4f4d\u4e0b\u90e8\u7684 Ask a follow up \u6309\u9215\u5f8c\uff0c\u7cfb\u7d71\u6703\u5c07\u4f7f\u7528\u8005\u5e36\u5230\u4e00\u500b\u65b0\u8996\u7a97\uff0c\u4f7f\u7528\u8005\u53ef\u5728\u65b0\u8996\u7a97\u4e2d\u63a5\u7e8c\u554f\u4e0b\u4e00\u500b\u554f\u984c\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/LMKoiGZ3zOtgbEELeLnSGtkodrDbVzPVS27Mo1cGTKiPgptcc57MPSQYCFg8swoyJInFpjVq-BPZkQIhcyy3Pz9FMJrM4EQ32GS-zAOix2ElB4al2Ityvqyk8LS35KgKHgajzpjq6vVLXX7pEJOf1Pw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">\uff08\u9ede\u64ca AI Snapshot \u5340\u584a\u4e0b\u65b9\u7684 Ask a follow up\uff09<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/hgNy5RGp1vjv5SBBWgdx4pyZsbOZiZNLZ0Pgav2CIQclC42VumLY05K9U1Vik7cz4au2EAOpM-vwoIxC7mwAAaOB7rjGRabI5AN31Ow7pgY0hvt4lSqvJtf4EaOUcHt4xwWQgJgBfAsmf8pldpZ-DX4\" alt=\"\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">\uff08\u6703\u628a\u4f7f\u7528\u8005\u8f49\u5e36\u65b0\u9801\u9762\u7e7c\u7e8c\u64cd\u4f5c\uff09<\/p>\n\n\n\n<p>2023 \u5e74 11 \u6708 Ask a follow up \u5b8c\u6210\u8fed\u4ee3\uff0c\u4f7f\u7528\u8005\u53ef\u5728\u539f\u672c\u7684 SERP \u4e0a\u76f4\u63a5\u9375\u5165\u4e0b\u4e00\u500b\u554f\u984c\uff0c<strong>\u7cfb\u7d71\u4e0d\u6703\u5f48\u51fa\u65b0\u8996\u7a97<\/strong>\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Ikz5Hm2Cdz5Rv1p0DvZzsHN73F2czbwMIBGhV37L5Jsh6ilBL8wozjxMNmbEnzywSQgxPE2vaxiJwOdcr9e7KjlAlaXNb81fOF4QgiX1_G6r2FZ33-Lv0LggQjq2KuVrWxrR4Y9SDQ3fQG6VXV_OPkM\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u63db\u8a00\u4e4b\uff0c\u4f7f\u7528\u8005\u80fd\u5920\u5728\u540c\u4e00\u9801\u9762\u4ea4\u4e92\u6bd4\u5c0d\u524d\u5f8c\u767c\u51fa\u7684\u5169\u500b\u554f\u984c\uff0cGoogle \u8a8d\u70ba\u9019\u662f\u4eba\u5011\u641c\u5c0b\u8cc7\u8a0a\u6642\u4e00\u7a2e\u66f4\u76f4\u89c0\u7684\u6a21\u5f0f\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>We\u2019ve learned from testing generative AI in Search that people appreciate the ability to ask follow-up questions, because it\u2019s a more natural way to seek information or dig deeper on a topic. Now, we\u2019re experimenting with a new way for you to ask follow-up questions directly from the search results page. As you continue to explore a topic, you can easily see your prior questions and search results, including Search ads in dedicated ad slots throughout the page.<\/em><\/p>\n\n\n\n<p><em>\u4e2d\u8b6f\uff1a\u6211\u5011\u5f9e\u641c\u5c0b\u4e2d\u7684\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u6167\u6e2c\u8a66\u4e2d\u4e86\u89e3\u5230\uff0c\u4eba\u5011\u5f88\u6b23\u8cde\u63d0\u51fa\u5f8c\u7e8c\u554f\u984c\u7684\u80fd\u529b\uff0c\u56e0\u70ba\u9019\u662f\u5c0b\u6c42\u8cc7\u8a0a\u6216\u6df1\u5165\u7814\u7a76\u67d0\u500b\u4e3b\u984c\u7684\u66f4\u81ea\u7136\u7684\u65b9\u5f0f\u3002\u73fe\u5728\uff0c\u6211\u5011\u6b63\u5728\u5617\u8a66\u4e00\u7a2e\u65b0\u65b9\u6cd5\uff0c\u8b93\u60a8\u53ef\u4ee5\u76f4\u63a5\u5f9e\u641c\u5c0b\u7d50\u679c\u9801\u9762\u63d0\u51fa\u5f8c\u7e8c\u554f\u984c\u3002\u7576\u60a8\u7e7c\u7e8c\u63a2\u7d22\u67d0\u500b\u4e3b\u984c\u6642\uff0c\u60a8\u53ef\u4ee5\u8f15\u9b06\u67e5\u770b\u5148\u524d\u7684\u554f\u984c\u548c\u641c\u5c0b\u7d50\u679c\uff0c\u5305\u62ec\u6574\u500b\u9801\u9762\u5c08\u7528\u5ee3\u544a\u4f4d\u4e2d\u7684\u641c\u5c0b\u5ee3\u544a\u3002<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4ee5 Google \u4e0a\u8ff0\u793a\u610f\u5716\u4e2d\u554f\u984c 1\u300chow to run with my beagle\u300d\u548c\u554f\u984c 2\u300chow about hiking.\u300d\u4f86\u770b\uff0c\u554f\u984c 2 AI Snashot \u63d0\u4f9b\u7684\u56de\u7b54\u662f\u6709\u5efa\u57fa\u5728\u554f\u984c 1 \u4e0a\u7684\uff0c\u5373 Google \u63d0\u4f9b\u7684\u7b54\u6848\u5176\u5be6\u662f\u300chow to hiking with my beagle\u300d\uff0c\u8868\u793a Google \u80fd\u5920\u7406\u89e3\u554f\u984c\u4e4b\u9593\u7684\u5148\u5f8c\u95dc\u4fc2\u3002\u5982\u679c\u9019\u500b\u529f\u80fd\u767c\u5c55\u9806\u5229\uff0c\u76f8\u4fe1\u6703\u5c0d\u4f7f\u7528\u8005\u6709\u5f88\u5927\u7684\u5e6b\u52a9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E5%8F%AF%E8%83%BD%E6%87%89%E7%94%A8%E4%BA%86%E4%BB%80%E9%BA%BC%E6%94%B9%E9%80%B2_AI_Overviews%EF%BC%9F\"><\/span><strong>Google \u53ef\u80fd\u61c9\u7528\u4e86\u4ec0\u9ebc\u6539\u9032 AI Overviews\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI Overviews \u672c\u8cea\u4e0a\u662f AI \u548c\u5927\u578b\u8a9e\u8a00\u6a21\u578b\uff08LLM\uff09\u806f\u624b\u800c\u6210\u7684\u7522\u7269\uff0c\u800c AI \u672c\u8eab\u5df2\u5ee3\u6cdb\u61c9\u7528\u5728 Google \u6f14\u7b97\u6cd5\uff0c\u4f8b\u5982 RankGrain\u3001BERT\u3001MUM\u3002\u53e6\u4e00\u65b9\u9762\uff0cGoogle \u4e8c\u5341\u4e94\u5e74\u4f86\u7684<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-google-algorithm\/\">\u6f14\u7b97\u6cd5<\/a>\u3001\u6280\u8853\u5e95\u860a\u80af\u5b9a\u4e5f\u662f\u5de6\u53f3 AI Overviews \u9078\u64c7\u53c3\u8003\u8cc7\u6599\u9801\u9762\u7684\u5143\u7d20\u4e4b\u4e00\u3002\u4f46\u5176\u4e2d\u53c8\u6703\u6709\u4e00\u4e9b\u4e0d\u540c\uff0c\u56e0\u70ba AI Overviews \u4e26\u975e\u53ea\u53c3\u8003 SERP \u50b3\u7d71\u6587\u5b57\u6392\u540d\u7684\u524d\u5e7e\u540d\uff0c\u5be6\u969b\u4e0a\u5305\u62ec\u8a31\u591a\u6392\u540d\u8f03\u5f8c\u7684\u9801\u9762\uff0c\u6240\u4ee5\u80af\u5b9a\u5b58\u5728\u4e00\u4e9b\u5dee\u7570\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AF%A6%E7%94%A8%E5%85%A7%E5%AE%B9%E7%B3%BB%E7%B5%B1%E3%80%81%E7%94%A2%E5%93%81%E8%A9%95%E8%AB%96%E7%B3%BB%E7%B5%B1%EF%BC%9A%E6%8F%90%E4%BE%9B%E5%8E%9F%E5%89%B5%E3%80%81%E4%B8%80%E6%89%8B%E8%B3%87%E6%96%99\"><\/span><strong>\u5be6\u7528\u5167\u5bb9\u7cfb\u7d71\u3001\u7522\u54c1\u8a55\u8ad6\u7cfb\u7d71\uff1a\u63d0\u4f9b\u539f\u5275\u3001\u4e00\u624b\u8cc7\u6599<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u900f\u904e 2021 ~ 2023 \u5e74\u9593\u591a\u6b21\u66f4\u65b0\u7684\u7522\u54c1\u8a55\u8ad6\u7cfb\u7d71\uff08\u4ee5\u4e0b\u7c21\u7a31 PRU\uff09\u3001\u5be6\u7528\u5167\u5bb9\u7cfb\u7d71\uff08\u4ee5\u4e0b\u7c21\u7a31 HCU\uff09\uff0c\u4ee5\u53ca E-A-T \u8fed\u4ee3\u70ba E-E-A-T \u7b49\u8af8\u591a\u300c\u7dda\u7d22\u300d\uff0c\u6211\u5011\u5df2\u6e05\u695a\u77e5\u9053 Google \u9019\u5e7e\u5e74\u5c0d\u65bc\u9801\u9762\u54c1\u8cea\u7684\u614b\u5ea6\uff1a\u539f\u5275\u5c08\u696d\u3001\u5bcc\u542b\u7d93\u9a57\u3001\u4ee5\u4eba\u70ba\u672c\u3002<strong>\u5728\u76ee\u524d AI Overviews \u74b0\u5883\u88e1\uff0c\u6211\u5011\u5df2\u591a\u6b21\u770b\u5230\u8a31\u591a\u50b3\u7d71\u6392\u540d\u4e0d\u4f73\u7684\u9801\u9762\u88ab\u5fb5\u5f15\uff0c\u4f5c\u70ba AI \u7b54\u6848\u7684\u4e00\u90e8\u5206\u3002<\/strong><\/p>\n\n\n\n<p>\u9019\u8207\u6b77\u5e74\u7684 PRU \u548c 2023\/09 HCU \u6709\u5bc6\u5207\u95dc\u4fc2\uff08\u5c24\u5176\u662f\u5f8c\u8005\uff09\uff0c\u8a31\u591a SEO \u754c\u7684\u524d\u8f29\u90fd\u767c\u73fe Quora\u3001Reddit \u8d8a\u4f86\u8d8a\u5bb9\u6613\u51fa\u73fe\u5728 SERP \u4e0a\uff0c\u9019\u5169\u500b\u7db2\u7ad9\u4e0a\u7684\u4f7f\u7528\u8005\u767c\u8a00\u6b63\u6b63\u662f\u539f\u5275\u5167\u5bb9\uff0c\u800c\u4e14\u7d93\u5e38\u90fd\u98fd\u542b\u76f8\u7576\u5be6\u7528\u7684\u7d93\u9a57\u3002\u76f8\u8f03\u5f88\u591a\u70ba\u5beb\u800c\u5beb\u7684\u9801\u9762\uff0cQuora\u3001Reddit \u7684\u4e00\u4e9b\u767c\u8a00\u66f4\u80fd\u89e3\u6c7a\u4f7f\u7528\u8005\u7684\u554f\u984c\u3002\u9019\u8ddf\u81fa\u7063\u4eba\u7fd2\u6163\u5728\u95dc\u9375\u5b57\u5f8c\u52a0\u5165 ptt\u3001dcard \u4f5c\u641c\u5c0b\u7684\u60c5\u6cc1\u662f\u985e\u4f3c\u7684\uff0c\u4e0d\u5c11\u4eba\u90fd\u8a8d\u70ba\u76f8\u6bd4\u4e00\u4e9b\u806f\u76df\u884c\u92b7\u7db2\u7ad9\u7684\u5167\u5bb9\uff0c\u66f4\u89ba\u5f97\u8ad6\u58c7\u7db2\u53cb\u3001\u9109\u6c11\u7684\u767c\u8a00\u66f4\u53ef\u4fe1\u3001\u6709\u5e6b\u52a9\u3002<\/p>\n\n\n\n<p>\u8a8d\u8b58 AI Overviews \u7684\u8b80\u8005\u61c9\u8a72\u90fd\u77e5\u9053 Google \u540c\u6642\u63a8\u51fa Bard\uff0cBard \u539f\u5247\u4e0a\u540c\u6a23\u61c9\u7528\u4e86\u8207 AI Overviews \u76f8\u540c\u7684 AI \u6280\u8853\u548c\u5927\u578b\u8a9e\u8a00\u6a21\u578b\u4f5c\u4ee5\u8a13\u7df4\u3002<a href=\"https:\/\/www.mariehaynes.com\/could-bard-one-day-replace-the-google-search-box\/\">Marie Haynes<\/a> \u6307\u51fa\uff0c\u5728 Google \u201c <a href=\"https:\/\/arxiv.org\/pdf\/2310.03214.pdf\">Refreshing Large Language Models with Search Engine Augmentation<\/a> \u201d \u9019\u7bc7\u8ad6\u6587\u4e2d\uff0c\u4ed6\u5011\u6709\u660e\u78ba\u63d0\u5230\uff0c\u70ba\u63d0\u9ad8 Bard \u7684\u6e96\u78ba\u6027\uff0c\u7814\u7a76\u4eba\u54e1\u6295\u5165\u4ee5\u4e0b\u8cc7\u6599\u4f86\u63d0\u5347\u5176\u6b63\u78ba\u6027\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>We retrieve all of the search results, including the answer box, organic results, and other useful information, such as the knowledge graph, questions and answers from crowdsourced QA platforms, and related questions that search users also ask.<\/em><\/p>\n\n\n\n<p><em>\u4e2d\u8b6f\uff1a\u6211\u5011\u6aa2\u7d22\u6240\u6709\u641c\u5c0b\u7d50\u679c\uff0c\u5305\u62ec\u7b54\u6848\u6846\u3001\u81ea\u7136\u641c\u5c0b\u7d50\u679c\u548c\u5176\u4ed6\u6709\u7528\u4fe1\u606f\uff0c\u4f8b\u5982\u77e5\u8b58\u5716\u3001\u4f86\u81ea<\/em><strong><em>\u7fa4\u773e\u5916\u5305 QA \u5e73\u53f0\u7684\u554f\u984c\u548c\u7b54\u6848<\/em><\/strong><em>\uff0c\u4ee5\u53ca\u641c\u5c0b\u7528\u6236\u4e5f\u63d0\u51fa\u7684\u76f8\u95dc\u554f\u984c\u3002<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\u5be6\u9a57\u4ea6\u8b49\u660e\u901a\u904e\u8abf\u6574\u5f8c\uff0cBard \u5728\u56de\u8986\u6b63\u78ba\u6027\u4e0a\u6709\u5f88\u5927\u7684\u6539\u9032\u3002<\/p>\n\n\n\n<p>\u6b64\u8655\uff0c\u6b63\u8207 2023\/09 \u525b\u7d50\u675f HCU \u662f\u6b8a\u9014\u540c\u6b78\u7684\uff0cGoogle \u610f\u8b58\u6709\u4e9b\u6642\u5019\uff0c\u76f8\u5c0d\u4e00\u822c\u7db2\u7ad9\u800c\u8a00\uff0c\u8ad6\u58c7\u7b49\u8655\u7684\u7528\u6236\u56de\u8986\u53ef\u80fd\u5c0d\u4f7f\u7528\u8005\u66f4\u6709\u5e6b\u52a9\u3002\u57fa\u65bc AI Overviews\u3001Bard \u7684\u9ad8\u5ea6\u76f8\u95dc\uff0c\u6211\u5011\u63a8\u6e2c AI Overviews \u5728\u9078\u64c7\u53c3\u8003\u9801\u9762\u6642\uff0c\u4e5f\u6709\u61c9\u7528\u5230\u985e\u4f3c\u8981\u7d20\uff0c\u767c\u6398\u51fa\u4e00\u4e9b\u300c\u96b1\u85cf\u7684\u5bf6\u77f3\uff08<a href=\"https:\/\/www.seroundtable.com\/google-search-hidden-gems-ranking-algorithm-36388.html\">Hidden Gems \u6f14\u7b97\u6cd5<\/a>\uff09\u300d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MUM%EF%BC%9A%E7%90%86%E8%A7%A3%E4%B8%8A%E4%B8%8B%E6%96%87%E3%80%81%E4%B8%BB%E9%A1%8C%E4%B9%8B%E9%96%93%E7%9B%B8%E9%97%9C%E6%80%A7%E7%9A%84%E5%88%A9%E5%99%A8\"><\/span><strong>MUM\uff1a\u7406\u89e3\u4e0a\u4e0b\u6587\u3001\u4e3b\u984c\u4e4b\u9593\u76f8\u95dc\u6027\u7684\u5229\u5668<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2021 \u5e74 5 \u6708 Google \u5ba3\u5e03\u4ed6\u5011\u63a8\u51fa\u65b0\u7684 AI \u6280\u8853 <a href=\"https:\/\/blog.google\/products\/search\/introducing-mum\/\">MUM\uff08Multitask Unified Model\uff09\u6a21\u578b<\/a>\uff0cMUM \u662f \u6bd4 BERT \u6f14\u7b97\u6cd5\u66f4\u70ba\u9032\u6b65\u7684\u8a9e\u7fa9\u7406\u89e3\u6a21\u578b\uff0c\u5ba3\u7a31\u53ef\u7406\u89e3 75 \u7a2e\u8a9e\u8a00\uff0c\u7406\u89e3\u591a\u7a2e\u5f62\u614b\u7684\u8cc7\u8a0a\uff1a\u6587\u5b57\u3001\u5716\u7247\uff08\u61c9\u4e5f\u5305\u542b\u97f3\u8a0a\u3001\u5f71\u7247\uff09\u7b49\u3002<strong>\u9019\u610f\u5473\u8457\u641c\u5c0b\u5f15\u64ce\u5728\u8a9e\u7fa9\u5206\u6790\u3001\u4e0a\u4e0b\u6587\u7684\u7406\u89e3\u4e0a\u66f4\u52a0\u5f37\u5927\uff0c\u80fd\u66f4\u597d\u5730\u56de\u61c9\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u9700\u6c42\u3002<\/strong>\u76ee\u524d\uff0c\u9019\u6a21\u578b\u5df2\u7387\u5148\u61c9\u7528\u5728 COVID-19 \u75ab\u82d7\u8cc7\u8a0a\u7b49\u5c11\u90e8\u5206\u641c\u5c0b\u7d50\u679c\u4e0a\uff0c\u66ab\u672a\u63a8\u884c\u81f3\u6574\u500b\u641c\u5c0b\u7cfb\u7d71\u4e2d\uff08\u4e5f\u6709\u90e8\u5206\u4eba\u8a8d\u70ba Google \u5df2\u9ed8\u9ed8\u61c9\u7528\uff0c\u4e0d\u904e\u53ef\u4fe1\u6027\u4e0d\u9ad8\uff0c\u53c3 <a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/google-mum\/\">SEJ<\/a> \uff09 \u3002<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/vkyh_5BzX-AnTNJB0L5joGDWn-jfhP_pKNu5Rb1pNYczr5Qoq4amLHJXN3Zc6P27VLh03BZh_y9vybHuX-Tt_pxBPekSJ57ch4nMliHrfJop_FocOhKN44ozixw6tlU8X8wFTpO1S8MFPw6rv8vWekI\" alt=\"\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">\uff08Google \u5b98\u65b9\u6587\u4ef6\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide?hl=zh-tw#mum\">Google \u641c\u5c0b\u6392\u540d\u7cfb\u7d71\u6307\u5357<\/a>\uff09<\/p>\n\n\n\n<p><strong>\u5c0d SEO \u4f86\u8aaa\uff0c MUM \u6a21\u578b\u7684\u8a95\u751f\u610f\u5473\u8457 Google \u80fd\u66f4\u597d\u5730\u7406\u89e3\u5230\u4e0d\u540c\u4e3b\u984c\u9593\u7684\u4e3b\u6b21\u95dc\u4fc2\u3001\u76f8\u95dc\u6027\uff0c\u77e5\u9053\u54ea\u4e9b\u4e0d\u540c\u7684\u641c\u5c0b\u9700\u6c42\u4e4b\u9593\u5b58\u5728\u8457\u95dc\u806f\u3002<\/strong>\u63db\u8a00\u4e4b\uff0c\u65e5\u5f8c MUM \u63a8\u53ca\u5230\u6574\u500b\u641c\u5c0b\u7cfb\u7d71\u4e2d\uff0c\u70ba\u4e86\u53d6\u5f97\u597d\u6392\u540d\uff0c\u9801\u9762\u7684\u5167\u5bb9\u9700\u8981\u66f4\u8a73\u76e1\u3001\u8c50\u5bcc\u3001\u5b8c\u5099\uff0c\u4ee5\u4e0b\u662f Google \u5b98\u65b9\u4ee5\u300c\u5230\u65e5\u672c\u5bcc\u58eb\u5c71\u767b\u5c71\u300d\u70ba\u4f8b\u5b50\u7684\u8aaa\u660e\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/c3VRc8npB6Ht7Z9hfod3Q4v5mb0fBLv0kt7pmlbwRHsmxcyfEkz9_cK3_6OSgMa9xfyIsGide05-W-PzvsIMo4emgdS5_YQXLmdxhDRha4vBkVEFD1nYyPEdx3u1RCV1ylfKTGOybCrBWMlpXKjnPTU\" alt=\"Animated GIF visualization representing how MUM interprets the question \u201cI\u2019ve hiked Mt. Adams and now want to hike Mt. Fuji next fall, what should I do to prepare?\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">\uff08Google \u5b98\u65b9\u6587\u4ef6 <a href=\"https:\/\/blog.google\/products\/search\/introducing-mum\/\">MUM: A new AI milestone for understanding information<\/a>\uff09<\/p>\n\n\n\n<p>\u6839\u64da Google \u5b98\u65b9\u7684\u8aaa\u660e\uff0c<strong>MUM \u6b63\u662f AI Overviews \u5176\u4e2d\u4e00\u500b\u501a\u91cd\u7684\u8a9e\u8a00\u6a21\u578b\u4e4b\u4e00<\/strong>\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/5PBx8bEcNIILvmH9uxNZDxj3LB8yAVUmp7gEsXeNawIXo9QgzufRqIo2DZC0-ht-CUT5rS4ylmf3_7FkjsvQAgJ2nXOkqPZ6LpzxCRrpiwCxSz611lBWmuQ8EY_WuH4tbm2aVVaRGVd5DFlmWdSBxVs\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>MUM \u5354\u52a9 Google \u7406\u89e3\u4e0d\u540c\u8a9e\u8a00\uff0c\u53c8\u80fd\u5224\u65b7\u4e3b\u984c\u4e4b\u9593\u7684\u76f8\u95dc\u3001\u968e\u5c64\u95dc\u4fc2\uff0c\u9019\u6a23\u61c9\u8a72\u4fbf\u4e0d\u96e3\u7406\u89e3 Ask a follow up \u529f\u80fd\u662f\u600e\u6a23\u51fa\u73fe\u7684\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u65e8\u5728\u52fe\u52d2 AI Overviews \u7684\u767c\u5c55\uff0c\u57fa\u672c\u6c92\u6709\u63d0\u53ca\u5be6\u969b\u512a\u5316\u7b56\u7565\u6216\u6280\u8853\u539f\u7406\uff0c\u60f3\u5f9e\u66f4\u591a\u65b9\u9762\u4e86\u89e3 AI Overviews\uff1f \u53ef\u4ee5\u53c3\u8003\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5982\u5c0d\u8d85\u524d\u90e8\u7f6e AI Overviews \u61c9\u5c0d\u6709\u8208\u8da3\u7684\u8b80\u8005\uff0c\u6b61\u8fce\u53c3\u95b1 awoo \u64b0\u5beb\u7684\u3008<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-google-sge-seo-trends\/\">AI \u5982\u4f55\u985b\u8986\u641c\u5c0b\u9ad4\u9a57\uff1fGoogle AI Overviews \u5be6\u6e2c\u770b SEO \u672a\u4f86\u4e03\u500b\u512a\u5316\u8da8\u52e2<\/a>\u3009\u3002<\/li>\n\n\n\n<li>\u5b98\u65b9\u6709\u95dc AI Overviews \u7684 pdf \u8aaa\u660e\u6587\u4ef6\uff1a\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/\/search\/howsearchworks\/google-about-SGE.pdf\">A new way to search with generative AI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/websearch\/answer\/13954172?hl=zh-Hant\">\u77ad\u89e3\u751f\u6210\u5f0f AI<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5982\u5c0d AI Overviews \u7684\u6280\u8853\u539f\u7406\u6709\u8208\u8da3\uff0c\u5247\u53ef\u53c3\u8003 Micheal King \u7684\u6df1\u5ea6\u9577\u6587 \u201c <a href=\"https:\/\/searchengineland.com\/how-search-generative-experience-works-and-why-retrieval-augmented-generation-is-our-future-433393\">How Search Generative Experience works and why retrieval-augmented generation is our future<\/a> \u201d\uff0c\u8a72\u6587\u61c9\u662f\u76ee\u524d\u70ba\u6b62\u6578\u4e00\u6578\u4e8c\u7cbe\u91c7\u7684\u6587\u7ae0\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_Overviews_%E4%BD%BF_Google_%E6%8A%84%E8%A5%B2%E5%BC%95%E6%93%8E%EF%BC%88Plagiarism_Engine%EF%BC%89%E5%8C%96%EF%BC%9F\"><\/span><strong>AI Overviews \u4f7f Google \u6284\u8972\u5f15\u64ce\uff08Plagiarism Engine\uff09\u5316\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%B6%88%E5%A4%B1%E7%9A%84%E8%B3%87%E6%96%99%E4%BE%86%E6%BA%90\"><\/span><strong>\u6d88\u5931\u7684\u8cc7\u6599\u4f86\u6e90<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9996\u5148\uff0cAI Overviews \u5728\u65e9\u671f\u6700\u70ba\u4eba\u6240\u8a6c\u75c5\u4e4b\u8655\u5728\u65bc\u6c92\u6709\u70ba\u69cb\u6210 AI \u7b54\u6848\u7684\u8cc7\u6599\u4f86\u6e90\u63d0\u4f9b\u9023\u7d50\u3002\u4e0d\u9644\u9023\u7d50\uff1d\u627c\u6bba\u7db2\u7ad9\u65bc\u6416\u7c43\u4e2d\uff0c\u5c0d\u4f7f\u7528\u8005\u4f86\u8b1b\u4e5f\u6709\u9817\u591a\u4e0d\u8b8a\uff0c\u56e0\u6b64\u4eba\u5011\u7121\u6cd5\u6309\u5716\u7d22\u9a65\u7e7c\u7e8c\u95b1\u8b80\u8a72\u9801\u66f4\u591a\u7684\u8cc7\u6599\u3002<\/p>\n\n\n\n<p>\u5982\u4e0a\u6587\u6240\u8ff0\uff0c<strong>AI Overviews \u65e9\u671f\u4e26\u4e0d\u63d0\u4f9b\u6b63\u6587\u8cc7\u8a0a\u53c3\u8003\u4f86\u6e90\uff0c\u50c5\u5728\u9762\u677f\u53f3\u4e0a\u65b9\u5217\u51fa\u4e3b\u8981\u53c3\u8003\u4f86\u6e90\uff0c\u5f71\u97ff\u4f7f\u7528\u8005\u7684\u4fe1\u5fc3\u3002<\/strong>8 \u6708\u8d77 Google \u7d93\u904e\u7cfb\u5217\u6e2c\u8a66\u5f8c\u66ab\u6642\u5df2\u6c7a\u5b9a\u63a1\u7528\u300c\u7bad\u982d+\u4e0b\u62c9\u65b9\u5f0f\u300d\u5448\u73fe\uff0c\u6bcf\u500b\u6bb5\u843d\u90fd\u6703\u8a73\u7d30\u5217\u51fa\u5176\u53c3\u8003\u4f86\u6e90\uff0c\u9019\u6a23\u7684\u8a2d\u8a08\u66f4\u4eba\u6027\u5316\uff0c\u793a\u610f\u5716\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/bO-vJX9omQUPiFR35ilsyn6r0BfOJsSWTgo6iTBq1PnJCnyaMHpu6JLSNOak4BBTif48ByLuiG8g3KSpKrCCSrzyBmB9l3EV6FCrITRV7YHpCWj4uBV2NTyOHJ8EeEMp-AWXoBR5gsCeMoqlO9nSSA8\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u5c0d SEO \u4f86\u8b1b\uff0c\u8b93\u9801\u9762\u6709\u66f4\u591a\u7684\u66dd\u5149\u6a5f\u6703\uff0c\u56e0\u70ba AI Overviews \u5fb5\u5f15\u9801\u9762\u7684\u7bc4\u570d\u5f88\u5ee3\uff0c\u5373\u4f7f\u5728\u50b3\u7d71\u6587\u5b57\u6392\u540d\u4e0d\u4f73\uff0c\u5728 AI Overviews \u4e5f\u6709\u53ef\u80fd\u6709\u610f\u6599\u4e4b\u5916\u7684\u66dd\u5149\uff0c\u53ea\u662f\u8aaa\u7db2\u7ad9\u5728\u5167\u5bb9\u5e03\u5c40\u4e0a\u9700\u8981\u591a\u8003\u616e<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/long-tail-keywords\/\">\u9577\u5c3e\u95dc\u9375\u5b57<\/a>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%90%E5%AD%97%E5%BC%95%E8%BF%B0%E7%9A%84%E4%B8%8D%E6%88%90%E7%86%9F_AI_%E5%85%A7%E5%AE%B9\"><\/span><strong>\u9010\u5b57\u5f15\u8ff0\u7684\u4e0d\u6210\u719f AI \u5167\u5bb9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI Overviews \u751f\u6210\u7684\u7b54\u6848\u7834\u788e\u3001\u4e0d\u9023\u8cab\uff0c\u4f3c\u7531\u591a\u500b\u9801\u9762\u7684\u5167\u5bb9\u63c9\u5408\u800c\u6210\u3002<strong>\u66fe\u7d93\u7522\u751f\u904e\u592a\u591a\u4f3c\u662f\u800c\u975e\uff0c\u6216\u662f\u8b93\u4eba\u54ed\u7b11\u4e0d\u5f97\u7684\u7b54\u6848\uff0c\u751a\u81f3\u6709\u4e9b\u662f\u4ee4\u4eba\u4e0d\u5b89\u7684\uff08\u4e26\u7121\u5b89\u5168\u6a5f\u5236\uff09\uff0c<\/strong>\u4f8b\u5982 Cyrus Sheepard \u66fe\u5728 2023 \u5e74 6 \u6708\u66fe\u8a62\u554f\u904e\u5e7e\u500b\u8207 SEO \u76f8\u95dc\u7684\u554f\u984c\uff0c\u300c\u8b49\u660e\u300dGoogle \u6559\u5927\u5bb6\u4f7f\u7528\u9ed1\u5e3d\u6280\u8853\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/bia33FT_ueAdrEQu9smorfRNX9cp0jclt_cnGzEckslOHzjpIfOJrD5vYy0QYsFqyCUDSKu0hT0HRWnF29D0rVA4vqQO9gtTilrw2yNVHGkt2uyZViHmVNFYfzkBhxOw012_EEsSQmTG-rExFuq_4OU\" alt=\"\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">\uff08\u5716\u7247\u51fa\u8655\uff1a<a href=\"https:\/\/twitter.com\/CyrusShepard\/status\/1665782965417263104\">Twitter Cyrus Shepard<\/a>\uff09<\/p>\n\n\n\n<p><strong>\u76ee\u524d AI Overviews \u5be6\u969b\u4e0a\u662f\u5c31\u5176\u7d22\u5f15\u5eab\u7684\u5167\u5bb9\u526a\u63a5\uff0c\u7576 AI \u63c9\u5408\u6210\u6587\u5b57\u7b54\u6848\u63d0\u4f9b\u4e88\u4f7f\u7528\u8005\u6642\uff0c\u5be6\u969b\u4e0a\u53ea\u662f\u8907\u88fd\u3001\u8cbc\u4e0a\u7684\u529f\u592b\uff0c\u518d\u8005\uff0c\u6587\u5b57\u662f\u5728\u96b1\u53bb\u4e0a\u4e0b\u6587\u3001\u53bb\u8108\u7d61\u5316\u7684\u60c5\u6cc1\u4e0b\u88ab\u622a\u53d6\u548c\u518d\u7d44\u5408\u3002<\/strong>\u96d6\u7136 AI Overviews \u76ee\u524d\u5df2\u5217\u51fa\u8cc7\u6599\u4f86\u6e90\uff0c\u4f46\u5be6\u969b\u4e0a\u9084\u662f\u6c92\u982d\u6c92\u5c3e\u7684\u4e00\u7a2e\u5f15\u7528\u548c\u8f49\u5beb\uff0c\u4f8b\u5982\u6b63\u53cd\u9762\u7684\u7b54\u6848\u88ab\u7d71\u4e00\u63c9\u5408\u5728\u4e00\u8d77\uff0c<strong>\u4f46\u9019\u6a23\u63d0\u4f9b\u7684\u6587\u5b57\u7d50\u69cb\u9084\u80fd\u7a31\u5f97\u4e0a\u6709\u6b0a\u5a01\u6027\u55ce\uff1f<\/strong><\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u5f15\u7528\u9801\u9762\u7684\u4f86\u6e90\u4e5f\u76f8\u7576\u503c\u5f97\u95dc\u6ce8\u3002\u773e\u6240\u5468\u77e5\uff0cGoogle \u5c0d\u7db2\u7ad9\u4f86\u6e90\u6709 E-E-A-T \u7684\u8981\u6c42\uff0c\u4e26\u5229\u7528\u9023\u7d50\u3001<a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/05\/understanding-news-topic-authority?hl=zh-tw\">Topic Authority<\/a> \u7b49\u6392\u540d\u8981\u7d20\uff08Ranking Factors\uff09\u4f86\u78ba\u5b9a\u9801\u9762\u5167\u5bb9\u5be6\u7528\u3001\u53ef\u4fe1\u3002\u4e0a\u6587\u5df2\u63d0\u53ca Google \u7684 HCU\u3001Hidden Gems \u6f14\u7b97\u6cd5\uff0c\u90fd\u65e8\u5728\u65bc\u8ad6\u58c7\u3001\u767c\u554f\u5e73\u53f0\uff0c\u4e43\u81f3\u4e00\u4e9b\u5c0f\u7db2\u7ad9\u4e0a\u767c\u6398\u300c<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=zh-tw\">\u5be6\u7528\u5167\u5bb9<\/a>\u300d\uff08\u5225\u5fd8\u4e86\u9084\u6709 PRU\uff0c\u8b1b\u7a76\u8cc7\u8a0a\u7684<a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/ecommerce\/write-high-quality-reviews?hl=zh-tw\">\u539f\u5275\u6027<\/a>\uff09\uff0c\u9019\u7576\u7136\u662f\u5c0d\u76ee\u524d SERP \u5145\u65a5\u8457\u5927\u985e\u540c\u8cea\u3001\u76f8\u50cf\u5167\u5bb9\u5f88\u597d\u7684\u4e00\u7a2e\u65b9\u91dd\u8abf\u6574\u3002<strong>\u4f46\u5c31\u5e38\u7406\u4f86\u8b1b\uff0c\u8ad6\u58c7\u3001\u767c\u554f\u5e73\u53f0\u7684\u4f7f\u7528\u8005\u57fa\u672c\u662f\u533f\u540d\u7684\uff0c\u4ed6\u5011\u4e0d\u4e00\u5b9a\u64c1\u6709\u8a72\u9818\u57df\u7684\u5c08\u696d\u77e5\u8b58\uff0c\u6709\u53ef\u80fd\u4f3c\u662f\u800c\u975e\u3001\u4eba\u4e91\u4ea6\u4e91\u3002<\/strong><\/p>\n\n\n\n<p>\u5c0d\u7b46\u8005\u800c\u8a00\uff0c\u9019\u662f\u628a\u5916\u884c\u7576\u5167\u884c\u3001\u4e0d\u91cd\u8996\u5c08\u696d\u7684\u554f\u984c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728 Google \u73fe\u884c\u7684\u6f14\u7b97\u6cd5\u6a5f\u5236\u4e0b\uff0c\u71b1\u5fc3\u7db2\u53cb\u7684\u767c\u8a00\u57fa\u65bc\u5176\u8c50\u5bcc\u7684\u300c\u4e00\u624b\u8cc7\u8a0a\u300d\u5bb9\u6613\u96e3\u88ab\u5949\u70ba\u572d\u81ec\uff0c\u800c\u5c08\u5bb6\u7684\u767c\u8a00\u5247\u6709\u6a5f\u6703\u88ab\u8cb6\u4f4e\u3001\u6d41\u653e\u57df\u5916\uff1b<\/li>\n\n\n\n<li>\u5f9e SERP \u672c\u8eab\u300c\u5448\u73fe\u591a\u6a23\u6027\u300d\u7684\u50b3\u7d71\u4f86\u770b\uff0cAI Overviews \u986f\u7136\u4e5f\u7e7c\u627f\u4e86\u9019\u4e00\u9ede\uff0c\u4f46\u7531\u65bc AI Overviews \u9084\u80a9\u8ca0\u6574\u5408\u3001\u7522\u51fa\u8cc7\u8a0a\u7684\u8cac\u4efb\uff0c\u56e0\u6b64\u6975\u6709\u53ef\u80fd\u5728\u4ee5\u67d0\u4e00\u7a2e\u89d2\u5ea6\u70ba\u4e3b\u7684\u524d\u63d0\u4e0b\uff0c\u9032\u800c\u63d0\u4f9b\u6709\u7591\u616e\u7684\u7b54\u6848\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>AI Overviews \u4e0d\u4f73\u56de\u7b54\u4e00\u4f8b\uff1aCan dog eat raw eggs\uff08\u72d7\u53ef\u4ee5\u5403\u751f\u96de\u86cb\u55ce\uff09<\/strong><\/h4>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e00\u500b\u6d89\u53ca\u5bf5\u7269\u98f2\u98df\u7684\u4f8b\u5b50\uff0c<strong>\u8aaa\u660e Google \u5728\u5e73\u8861\u300c\u5be6\u7528 V.S \u539f\u5275\u300d\u3001\u300c\u5167\u5bb9\u751f\u786c\u300d\u3001\u300c<strong>\u526a\u8cbc\u75d5\u8de1\u660e\u986f<\/strong>\u300d\u3001\u300c\u8cc7\u8a0a\u5b89\u5168\u6027\u300d\u7b49\u65b9\u9762\u5b58\u5728\u4e0d\u8db3\uff1a<\/strong><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/gehmpZ1dQ57jPqM7tH7J85HWk19MgDrhoPG-YYs1wMJN8028ybvnx1kag2GoOTamquWhMyDDZncYBFsTa1GTN557pEk-PLDPKLRsuZlLWpJV_I8ID9N9zi1_totAkpc2iw9SB-K_ep3DQgubmNi2JJY\" alt=\"\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI Overviews \u5f15\u7528 <\/strong><a href=\"https:\/\/www.wefeedraw.com\/blog\/can-dogs-eat-raw-eggs\"><strong>WE FEED RAW<\/strong><\/a><strong> \u56de\u7b54\u4f7f\u7528\u8005\u300c\u72d7\u53ef\u4ee5\u5403\u751f\u96de\u86cb\u300d<\/strong>\u3002\u5f9e\u7b46\u8005\u7684 SEO \u7d93\u9a57\u4f86\u770b\uff0c\u8a72\u9801\u9762\u8cc7\u8a0a\u76f8\u7576\u7c21\u55ae\u50cf\u6d41\u6c34\u5e33\uff0c\u4e0d\u904e\u6574\u7ad9\u7684\u8cc7\u8a0a\u9817\u70ba\u5145\u5206\uff0c\u5728\u9996\u9801\u3001About us \u4e0a\u90fd\u4e0b\u904e\u529f\u592b\uff1b<\/li>\n\n\n\n<li>\u6839\u64da AI Snashot \u53f3\u4e0a\u89d2\u7684\u53c3\u8003\u8cc7\u6599\uff0c\u53ef\u4ee5\u770b\u5230 Google \u6709\u5217\u51fa<a href=\"https:\/\/www.hillspet.com\/dog-care\/nutrition-feeding\/can-dogs-eat-eggs?lightboxfired=true#\">\u5e0c\u723e\u6c0f\uff08Hill\u2019s\uff09<\/a>\u3001<a href=\"https:\/\/vethelpdirect.com\/vetblog\/2021\/01\/05\/can-dogs-eat-raw-eggs\/#:~:text=Major%20bacteria,profuse%20vomiting%20and%20bloody%20diarrhoea.\">VetHelpDirect<\/a> \u7b49\u7531\u5c08\u696d\u7378\u91ab\u5e2b\u3001\u71df\u71df\u5e2b\u63d0\u4f9b\u5167\u5bb9\u7684\u7db2\u7ad9\u3001\u5c08\u696d\u6027\u5341\u8db3\uff0c<strong>\u9019\u4e9b\u7db2\u7ad9\u660e\u78ba\u8868\u793a\u300c\u4e0d\u5efa\u8b70\u72d7\u5403\u751f\u96de\u86cb\u300d<\/strong>\uff0c\u56e0\u5176\u4e2d\u7684\u6c99\u9580\u6c0f\u83cc\u548c\u5927\u8178\u6746\u83cc\u6709\u5f88\u9ad8\u7684\u98a8\u96aa\u8b93\u72d7\u5152\u4e0a\u5410\u4e0b\u7009\uff0c\u751a\u81f3\u4e00\u547d\u55da\u547c\uff1b<\/li>\n<\/ul>\n\n\n\n<p>\u9762\u5c0d\u8cc7\u6599\u4f86\u6e90\u5b58\u5728\u5206\u6b67\u6642\uff0c\u5728 AI Overviews \u73fe\u884c\u7684\u6a5f\u5236\u4e0b\u76ee\u524d\u4e26\u4e0d\u80fd\u5f88\u597d\u5730\u8655\u7406\u8a9e\u53e5\uff0c\u7d30\u8b80\u4e4b\u4e0b\u6574\u6bb5 AI \u5167\u5bb9\u524d\u5f8c\u77db\u76fe\u3002\u4f8b\u5982\u672c\u4f8b\u88e1\uff0c\u7b2c\u4e00\u53e5\u958b\u9580\u898b\u5c71\u8aaa\u300c\u72d7\u53ef\u4ee5\u5403\u751f\u96de\u86cb\u300d\uff0c\u4f46\u5728\u6bb5\u843d\u4e8c\u3001\u4e09\u4e2d\u53c8\u5206\u5225\u63d0\u5230\u300c\u751f\u96de\u86cb\u53ef\u80fd\u542b\u6709\u6c99\u9580\u6c0f\u83cc\u548c\u5927\u8178\u6746\u83cc\uff0c\u53ef\u80fd\u9020\u6210\u8178\u80c3\u554f\u984c\u300d\u3001\u300c\u5efa\u8b70\u98df\u7528\u524d\u8aee\u8a62\u7378\u91ab\u5e2b\u300d\uff0c<strong>\u5176\u4e2d\u6587\u5b57\u4e26\u7121\u4efb\u4f55\u8f49\u6298\u548c\u8aaa\u660e\uff0c\u95b1\u8b80\u4e0b\u4f86\u8b93\u4eba\u6709\u9ede\u7121\u6240\u9069\u5f9e\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u82e5\u662f\u5982\u6b64\u5c31\u4e0d\u61c9\u8a72\u65ac\u91d8\u622a\u9435\u5730\u8aaa\u300c\u53ef\u4ee5\u5403\u300d\uff0c\u6587\u610f\u7684\u8f49\u6298\u76f8\u7576\u751f\u786c\u3001\u727d\u5f37\uff08\u5176\u5be6\u7b49\u65bc\u6c92\u6709\u8f49\u6298\uff09\uff0c\u7a0d\u4e00\u4e0d\u614e\u53ef\u80fd\u6703\u9020\u6210\u8aa4\u8b80\u3002<\/strong>\u539f\u56e0\u5f88\u7c21\u55ae\uff1a\u7b2c\u4e00\u53e5\u5167\u5bb9\u53d6\u6750\u81ea WE FEED RAW\uff0c\u7b2c\u4e8c\u3001\u4e09\u6bb5\u5167\u5bb9\u53d6\u6750\u81ea VetHelpDirect\uff0c<strong>AI Overviews \u53ea\u662f\u300c\u6a5f\u68b0\u5730\u300d\u8907\u88fd\u8cbc\u4e0a\u6587\u5b57\u6574\u5408\u6210\u6bb5\u843d\uff0c<\/strong>\u56e0\u6b64\u9020\u6210\u885d\u7a81\u3002<\/p>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u76f8\u8f03 AI Overviews\uff0cFeatured Snippets \u9078\u4e2d\u7684\u7cbe\u9078\u9801\u9762\uff0c\u5176\u7b54\u6848\u66f4\u52a0\u53ef\u9760\uff08\u6216\u8b02\u5b89\u5168\uff09\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/OG4khUTxz6GMe1yMMiN6Yd8n-LF00Vq5dzMURmmAAdaKEONU1NqUZya0QTqmwr0ka175DAHVl2T-k71xBcE-gj_8jmmJRinhvzxLrcxN8in3C9SnzQqg4WFqrinTAE_-FG0zAtsbVHC6LJX9N2onmDw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Featured Snippets \u9078\u64c7\u7684\u662f\u77e5\u540d\u5ea6\u3001\u6b0a\u5a01\u6027\u3001\u5c08\u696d\u5ea6\u66f4\u9ad8\u7684<a href=\"https:\/\/www.hillspet.com\/dog-care\/nutrition-feeding\/can-dogs-eat-eggs?lightboxfired=true#\">\u5e0c\u723e\u6c0f\uff08Hill\u2019s\uff09<\/a> \u5145\u7576\uff0c\u800c\u975e\u9801\u9762\u5167\u5bb9\u5e73\u5e73\u7121\u5947\u7684 <a href=\"https:\/\/www.wefeedraw.com\/blog\/can-dogs-eat-raw-eggs\"><strong>WE FEED RAW<\/strong><\/a>\u3002\u8ac7\u5230\u6b64\u8655\uff0c\u4e0d\u59a8\u56de\u61b6\u672c\u6587\u9996\u6bb5\u66fe\u5f15\u7528 Moz \u548c Kevin Indig \u7684\u5206\u6790\uff0c\u8aaa\u660e AI Overviews \u6709\u5927\u91cf\u5fb5\u5f15\u975e\u524d 10 \u540d\u7684\u9801\u9762\uff0c\u6b64\u8655\u4fbf\u662f\u4e00\u4f8b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>New Bing\u3001ChatGPT \u8868\u73fe\u53c8\u5982\u4f55\uff1f<\/strong><\/h4>\n\n\n\n<p>\u5982\u679c\u64f4\u5927\u6bd4\u8f03\u81f3 New Bing \u548c ChatGPT\uff0c\u6211\u5011\u53ef\u4ee5\u767c\u73fe\u5b83\u5011\u7684\u56de\u7b54\u66f4\u52a0\u81ea\u7136\uff0c\u526a\u8cbc\u62fc\u6e4a\u611f\u8f03\u4e0d\u660e\u986f\uff0c\u4f7f\u7528\u8005\u4e5f\u4e0d\u5bb9\u6613\u8aa4\u89e3\uff0c\u56de\u7b54\u4e5f\u6bd4\u8f03\u4fdd\u5b88\uff08\u5b89\u5168\uff09\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/bIT9jApvkDM_DPCW5h4mgQoiiDRBGZHnu_1aGxWk-3W-YvljKrzM-rmnXYfYPQRC1GhSGbLfA0O7br65oHS_A_LjzwZpimJe88pxzAjURrDgL2Rlje9ncYe29mElLsNslSq4pio5p6FFFOzsfO-nvTs\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u7b46\u8005\u8a8d\u70ba New Bing \u7684\u56de\u7b54\uff08\u5e73\u8861\u6a21\u5f0f\uff09\u5b58\u5728\u4ee5\u4e0b\u512a\u9ede\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5728\u53e5\u5b50\u4e4b\u9593\u52a0\u5165\u300cHowever\u300d\u3001\u300cTherefore\u300d\u7b49\u9023\u63a5\u8a5e\uff0c\u4ee3\u8868\u4ed6\u5011\u53ef\u7406\u89e3\u8907\u53e5\u4e4b\u9593\u7684\u8a9e\u7fa9\u95dc\u4fc2\uff0c\u6bd4 AI Overviews \u53ea\u662f\u55ae\u7d14\u526a\u8cbc\u6587\u53e5\u4f86\u5f97\u5b8c\u6574\u4e14\u4eba\u6027\u5316\uff1b<\/strong><\/li>\n\n\n\n<li>\u4ee5\u672c\u4f8b\u4f86\u8aaa\uff0c<strong>New Bing \u53ef\u4ee5\u6e05\u695a\u8b93\u8b80\u8005\u77e5\u9053\u300c\u72d7\u6bd4\u8f03\u9069\u5408\u5403\u719f\u96de\u86cb\u300d\uff1b<\/strong><\/li>\n\n\n\n<li>\u8cc7\u6599\u5fb5\u5f15\u4e0a\u4e5f\u6709\u63a1\u96c6\u4e00\u4e9b\u767c\u554f\u5e73\u53f0\uff08WebMd\uff09\uff0c\u4e5f\u4e26\u975e\u50c5\u5f9e SERP \u524d\u5e7e\u540d\u7684\u5fb5\u5f15\u8cc7\u6599\uff1b<\/li>\n\n\n\n<li>New Bing \u7684\u56de\u7b54\u901a\u5e38\u8f03\u7c21\u77ed\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u82e5\u5207\u63db\u70ba\u300c\u7cbe\u6e96\u6a21\u5f0f\u300d\uff0c\u5247\u76f4\u63a5\u5efa\u8b70\u300c\u72d7\u61c9\u8a72\u5403\u716e\u719f\u7684\u96de\u86cb\u300d\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/K6hF2idbCfYSU1pLLqUHsSn9SIdGrLlJYnTwhW6WC_AGdQt85JMbUX0THy4fGmSmOyYG5CDTQYxA1DohtVb8YuLR5M2HCbpKZZk5h59GVGMk5QIoBZYsKZtpsVzAVUvkN9-Nq5YxuOGyS7z0peXdBF0\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u9806\u5e36\u4e00\u63d0\uff0cNew Bing \u81ea\u4e0a\u7dda\u958b\u59cb\u4fbf\u6709\u5b89\u6392\u300c\u53c3\u8003\u8cc7\u6599\u300d\u548c\u300c\u8a3b\u8173\u300d\u529f\u80fd\uff0c\u8207 AI Overviews \u63a8\u51fa\u4e09\u500b\u6708\u5f8c\u518d\u88dc\u5145\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u81f3\u65bc ChatGPT \u5c31\u66f4\u52a0\u4eba\u6027\u5316\u4e86\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/c6qS7LTmj8wgU6R12-I0Et1_gLq-YJQSz2t6XXmNs7C8ziZLc-dp5yxCreIFzH6w53AhtjVmeCokuGVUav_YJWAHyeFUgUs0pq9UwnuQbDMaMnOgT9MmWzDn5p_Q-fvbVjCqZPM05hw6uDxhHcKkk00\" alt=\"\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5148\u6307\u51fa\u72d7\u80fd\u4e0d\u80fd\u5403\u751f\u96de\u86cb\u662f\u4e00\u500b\u722d\u8b70\u6027\u7684\u4e3b\u984c\uff0c<\/strong>\u7378\u91ab\u5e2b\u548c\u4e00\u822c\u98fc\u4e3b\u5e38\u6709\u885d\u7a81\uff1b<\/li>\n\n\n\n<li><strong>\u6b63\u53cd\u8aaa\u660e\u80fd\u5403\uff0f\u4e0d\u80fd\u5403\u7684\u539f\u56e0\uff1b<\/strong><\/li>\n\n\n\n<li>\u5efa\u8b70\u9935\u719f\u96de\u86cb\u70ba\u5b9c\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6211\u5011\u53ef\u4ee5\u770b\u5230\u5b83\u5011\uff08\u5c24\u5176\u662f ChatGPT\uff09\u5747\u6709\u6587\u5f9e\u5b57\u9806\u5730\u6b63\u53cd\u8a0e\u8ad6\u4e0d\u540c\u89c0\u9ede\u7684\u4f9d\u64da\u3001\u512a\u7f3a\u9ede\uff0c\u4e26\u6c92\u6709\u65ac\u91d8\u622a\u9435\u56de\u7b54\u300c\u53ef\u4ee5\uff0f\u4e0d\u53ef\u4ee5\u300d\uff0c\u90fd\u6709\u9644\u4e0a\u4f46\u66f8\u3002<\/p>\n\n\n\n<p>AI Overviews \u66f4\u50cf\u662f\u526a\u8cbc AI\uff0c\u9084\u6c92\u5230\u5e95\u7406\u89e3\u7684\u7a0b\u5ea6\u3002\u5c0d\u65bc Google \u4f86\u8aaa\uff0c\u9019\u6a23\u4f3c\u4e4e\u662f\u5728\u640d\u5bb3 Google \u641c\u5c0b\u672c\u8eab\u7684\u91d1\u5b57\u62db\u724c\uff0c\u7576 Google \u641c\u5c0b\u63d0\u4f9b\u7684\u7b54\u6848\u4e0d\u518d\u53ef\u9760\u6642\uff0c\u9019\u5c0d Google \u7684\u696d\u52d9\u4f86\u8aaa\u4e5f\u6703\u662f\u5f88\u5927\u7684\u6253\u64ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90%EF%BC%9AAI_Overviews_%E6%98%AF_SEO_%E7%9A%84%E6%9C%AB%E6%97%A5%E5%97%8E%EF%BC%9F\"><\/span><strong>\u7e3d\u7d50\uff1aAI Overviews \u662f SEO \u7684\u672b\u65e5\u55ce\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%89%8D%E8%BB%8A%E4%B9%8B%E9%91%92_1%EF%BC%9A%E5%B7%B2%E6%88%90%E8%80%81%E7%94%9F%E5%B8%B8%E8%AB%87%E7%9A%84_Zero-Click_Searchers\"><\/span><strong>\u524d\u8eca\u4e4b\u9452 1\uff1a\u5df2\u6210\u8001\u751f\u5e38\u8ac7\u7684 Zero-Click Searchers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2019 \u5e74 Rand Fishkin \u6839\u64da Google \u5728 SERP \u7684\u7a2e\u7a2e\u8abf\u6574\uff0c \u63d0\u51fa\u5f8c\u4f86\u6380\u8ed2\u7136\u4e00\u6ce2\u7684 Zero-click Searchers \u6982\u5ff5\uff0c\u5f8c\u4f86\u5728 2021 \u5e74\u53c8\u57fa\u65bc\u53e6\u4e00\u500b\u6578\u64da\u5eab\u7e7c\u7e8c\u63a8\u5ee3\u6b64\u6982\u5ff5\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u76f8\u95dc\u6587\u7ae0\u7684\u9023\u7d50\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2019 \u6587\u7ae0\uff1a<a href=\"https:\/\/sparktoro.com\/blog\/less-than-half-of-google-searches-now-result-in-a-click\/\">Less than Half of Google Searches Now Result in a Click<\/a><\/li>\n\n\n\n<li>2021 \u6587\u7ae0\uff1a<a href=\"https:\/\/sparktoro.com\/blog\/in-2020-two-thirds-of-google-searches-ended-without-a-click\/\">In 2020, Two Thirds of Google Searches Ended Without a Click<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u96d6\u7136\u9019\u5169\u7bc7\u6587\u7ae0\u5728\u6578\u64da\u7684\u61c9\u7528\u4e0a\u53d7\u5230\u4e00\u4e9b\u540c\u884c\u7684\u8cea\u7591\uff0c\u4f46\u57fa\u65bc Rand Fishkin \u5728\u696d\u754c\u7684\u5f71\u97ff\u529b\uff08Moz \u5275\u8fa6\u4eba\uff0cSEO \u754c\u6d3b\u5316\u77f3\u4e4b\u4e00\uff09\uff0cGoogle \u7684 Danny Sullivan \u751a\u81f3\u9084\u5c31\u6b64\u5728\u767c<a href=\"https:\/\/blog.google\/products\/search\/google-search-sends-more-traffic-open-web-every-year\/\">\u5c08\u6587<\/a>\u53cd\u99c1\u3002\u5728\u6b64\uff0c\u6211\u5011\u7121\u610f\u8a0e\u8ad6\u6578\u64da\u554f\u984c\uff0c\u4f46\u9019\u8207 AI Overviews \u73fe\u6642\u7684\u767c\u5c55\u3001\u672a\u4f86\u53ef\u80fd\u5c0d\u641c\u5c0b\u751f\u614b\u9020\u6210\u7684\u5f71\u97ff\uff0c\u6b63\u6b63\u5c31\u662f Zero-Click Searchers \u6240\u8ac7\u8ad6\u7684\u6771\u897f\uff0c\u53ea\u662f\u5b83\u73fe\u5728\u4ee5\u53e6\u4e00\u9762\u8c8c\u51fa\u73fe\u3002<\/p>\n\n\n\n<p><strong>\u7c21\u55ae\u4f86\u8b1b\uff0cZero-Click Searchers \u6307\u7684\u662f Google \u901a\u904e\u5728 SERP \u63d0\u4f9b\u4e0d\u540c\u7684 Rich-Snippets \u548c\u670d\u52d9\uff0c\u8b93\u4f7f\u7528\u8005\u5728\u6bcb\u9808\u9032\u5165\u7db2\u7ad9\u7684\u60c5\u6cc1\u4fbf\u80fd\u5b8c\u6210\u641c\u5c0b\u6b77\u7a0b\uff0c\u800c Zero-Click \u7684\u6bd4\u4f8b\u9ad8\u5230 64.82 %\uff082020 \u5e74\u6578\u64da\uff09\uff0c\u4f5c\u8005\u8a8d\u70ba\u9019\u53cd\u6620\u4e86 Google \u9738\u6b0a\u5c0d\u5e02\u5834\u7684\u58df\u65b7\uff0c\u627c\u6bba\u5c0f\u578b\u7db2\u7ad9\u7684\u751f\u5b58\u7a7a\u9593\uff0c\u597d\u6bd4 Google \u7aca\u8d70\u539f\u672c\u6703\u9032\u5165\u7db2\u7ad9\u7684\u6d41\u7a0b\u3002<\/strong><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/zTysZdVhABDpmZyo4-3ZcmhELk1shL4Oo-WKQInSH2escmcpPM_4rOfVUTgeAT0fvEGmMtUlPT3anOCX1exbIWuYXujt2hAEBLyhNfntBnPLn5HmweXYSTLL3xxzaDDXYL3s8Z-bYLPTsTolWbHrczk\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u4f7f\u7528\u8005\u5728 SERP \u5373\u80fd\u5b8c\u6210\u641c\u5c0b\u6b77\u7a0b\uff0c\u4f8b\u5982\u4eba\u5011\u53ef\u4ee5\u5728\u6bcb\u9808\u9032\u5165\u7db2\u7ad9\u7684\u60c5\u6cc1\u4e0b\uff0c\u900f\u904e AI Overviews \u63d0\u4f9b\u7684 Amazon \u9023\u7d50\u5b8c\u6210\u8cfc\u8cb7\uff0c\u800c\u975e\u7d93\u7531\u54c1\u724c\u5b98\u7db2\u7684\u5546\u54c1\u9801\u5b8c\u6210\u7d50\u5e33\u3002\u6240\u4ee5\uff0c\u5728 AI Overviews \u6642\u4ee3\uff0c\u54c1\u724c\u96fb\u5546\u7db2\u7ad9\u5c07\u8655\u65bc\u52a3\u52e2\uff0c\u5f88\u53ef\u80fd\u9700\u63a1\u53d6\u4e0d\u540c\u7684\u884c\u92b7\u624b\u6bb5\uff0c\u4f86\u8b93\u54c1\u724c\u7dad\u6301\u66dd\u5149\u5ea6\u3002Radn Fishken \u5728 2023 \u5e74\u9019\u7bc7<a href=\"https:\/\/sparktoro.com\/blog\/5-minute-whiteboard-is-generative-ai-in-search-results-the-seo-apocalypse\/\">\u6587\u7ae0<\/a>\u63d0\u51fa\u4e00\u7a2e\u6307\u5c0e\u65b9\u91dd\uff0c\u6d89\u53ca\u54c1\u724c\u884c\u92b7\u3001\u516c\u95dc\u7b49\u5c64\u9762\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/-9-YckSY2dhBLjPSoBcdMIpuF6SAZtV4d4w4IZjVwfugAKZTLJeblP6NHFDbLixGFvBAVItV3eTgAWgD9PgH50UntJJRZsdihS2T92QTDtOS82bn3AwQVx-dV0_7CCYWnshWDA8TBFuG7i8olX8DVFI\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u4f46\u4e0d\u8ad6\u600e\u6a23\uff0cSEO \u4ecd\u7136\u6709\u5b58\u5728\u5fc5\u8981\uff0c\u53ea\u662f\u53ef\u80fd\u662f SEO + AI Overviews \u7684\u806f\u8882\u884c\u52d5\uff0c\u800c\u4e14\u9700\u8207\u5ee3\u544a\u6295\u653e\u3001\u793e\u7fa4\u5a92\u9ad4\u3001\u516c\u95dc\u7d93\u71df\u3001\u54c1\u724c\u884c\u92b7\u7b49\u9805\u76ee\u4e92\u6276\u6301\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%89%8D%E8%BB%8A%E4%B9%8B%E9%91%92_2%EF%BC%9AFeatured_Snippets_%E5%B8%B6%E7%B5%A6%E6%88%91%E5%80%91%E7%9A%84%E5%95%9F%E7%A4%BA\"><\/span><strong>\u524d\u8eca\u4e4b\u9452 2\uff1aFeatured Snippets \u5e36\u7d66\u6211\u5011\u7684\u555f\u793a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u6709\u4e9b\u5c08\u5bb6\u8a8d\u70ba\uff0cAI Overviews \u597d\u6bd4\u662f\u300c\u7cbe\u9078\u7684\u7cbe\u9078\u6458\u8981\u300d\uff0c<\/strong>\u56e0\u70ba\u5b83\u8207\u73fe\u884c\u7684 Feauted Snippets \u5b58\u5728\u4e0d\u5c11\u5171\u901a\u9ede\uff0c\u4f8b\u5982\uff1a\u4f54\u6709\u500b\u5225\u7248\u9762\u3001\u5448\u73fe\u5f62\u5f0f\u591a\u5143\uff0c\u4f46\u4e5f\u6709\u4e00\u4e9b\u4e0d\u540c\uff1a\u55ae\u500b\u4f86\u6e90 VS \u591a\u500b\u4f86\u6e90\uff0c<strong>\u4f46\u539f\u5247\u4e0a\u90fd\u662f\u5f9e\u5df2\u7d22\u5f15\u7684\u7db2\u9801\u4e2d\u6574\u7406\u51fa\u5b83\u8a8d\u70ba\u6700\u80fd\u89e3\u6c7a\u95dc\u9375\u5b57\u4ee3\u8868\u7684\u641c\u5c0b\u610f\u5716\u7684\u7b54\u6848\u3002<\/strong><\/p>\n\n\n\n<p>\u5c0d\u65bc\u6bcf\u5929\u8ddf SERP \u6253\u4ea4\u9053\u7684\u6211\u5011\u4f86\u8aaa\uff0c\u7cbe\u9078\u6458\u8981 Featured Snippets \u6e96\u78ba\u5ea6\u5176\u5be6\u4e0d\u5dee\uff0c\u8db3\u4ee5\u9ad4\u73fe Google \u5728\u81ea\u7136\u8a9e\u8a00\u7406\u89e3\u7684\u6210\u719f\uff0c\u7d55\u975e\u55ae\u7d14\u7684\u300c\u543b\u5408\u95dc\u9375\u5b57\u300d\uff0c\u4f8b\u5982\u4e0b\u5716\u300c\u7259\u5468\u75c5\u6703\u81ea\u5df1\u597d\u55ce\u300d\u7684 Featured Snippets\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/-cB9tWzs8sNmBpMcFzXKQ485a-OQqx-NRDlyPgYruJYYMicweulck69xaH5x-H6Mg2KeptLPuYzFXVaKOh9GCuQr2gUiNW3dT7DdwxzH6HLUFE_5ZnexqXzbCYWVzboZXCxtRENRO0Z_baI6Ib0CgyA\" width=\"306\" height=\"215\"><strong><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/QTEgw5FyINZIXquZNORJXIpqyzULfddzs7lfhym39N118G2xgmw4WgFyoLnMcP4Sst8GuIM6GGq3Yjd3o-QmHOofuED7x5uNrCidCc_7osKTKtiwJOzViWvSaV2_EoQOB3KdIcQY0xXs8IJZUHrpm84\" width=\"306\" height=\"73\"><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>Google \u65e9\u5c31\u5df2\u7d93\u80fd\u6839\u64da\u9801\u9762\u5167\u5bb9\uff0c\u627e\u51fa\u6700\u7cbe\u5230\u7684\u89e3\u91cb\u3002<\/p>\n\n\n\n<p>Feartured Snippets \u752b\u554f\u4e16\u6642\uff0c\u4e5f\u66fe\u5728 SEO \u754c\u9020\u6210\u8f5f\u52d5\uff0c\u8a31\u591a\u4eba\u64d4\u5fc3\u7db2\u7ad9\u6d41\u91cf\u6703\u88ab Featured Snippets \u5077\u8d70\u3002\u4f46\u6839\u64da <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">Ahrefs<\/a> \u8fd1\u671f\u7684\u7684\u7d71\u8a08\uff0c\u5176\u5be6 Featured Snippets \u5e73\u5747\u9ede\u64ca\u7387\u751a\u81f3\u4e0d\u5982\u50b3\u7d71\u6587\u5b57\u641c\u5c0b\u7684\u7b2c 1 \u540d\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/fEItVbMtvyPcotaddxrJRFwDFOi8HLzL5AA-HIKZt3SvDFml3q7X3wIxOayA05qGG4vdF0VIEAssG_4SMZi725Ei3DH4CgimYMY5wdTlLiwkCLXzvdmai-GYsblFFiC9Bvctnz_oqA_fToAa_ZVC4es\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u7e3d\u800c\u8a00\u4e4b\uff0c\u5c0d\u4f7f\u7528\u8005\u800c\u8a00\u4e0d\u8ad6\u662f AI Overviews \u6216 Featured Snippets\uff0c\u5176\u5be6\u90fd\u53ef\u4ee5\u770b\u6210\u662f\u4e00\u7a2e\u300c\u7c21\u7b54\u300d\uff0c\u641c\u5c0b\u5f15\u64ce\u5617\u8a66\u7528\u4e00\u6bb5\u8a71\u6216\u5e7e\u500b\u6bb5\u843d\u56de\u61c9\u3001\u89e3\u6c7a\u4f7f\u7528\u8005\u9700\u6c42\u3002\u4f46\u4e26\u975e\u6240\u6709\u641c\u5c0b\u90fd\u53ef\u4ee5\u5728\u4e09\u8a00\u5169\u8a9e\u5167\u89e3\u6c7a\uff0c\u9019\u6a23\u4e00\u4f86\u6211\u5011 AI Overviews \u7684 Ask a follow up \u529f\u80fd\u662f\u5426\u624d\u662f AI Overviews \u7a81\u570d\u800c\u4f86\u7684\u95dc\u9375\u5462\uff1f&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E7%B2%BE%E6%BA%96%E5%88%B0%E5%A4%B1%E6%BA%96%EF%BC%9A%E4%BB%A5%E5%B0%8E%E8%88%AA%E5%9E%8B%E9%97%9C%E9%8D%B5%E5%AD%97%E7%82%BA%E4%BE%8B\"><\/span><strong>\u5f9e\u7cbe\u6e96\u5230\u5931\u6e96\uff1a\u4ee5\u5c0e\u822a\u578b\u95dc\u9375\u5b57\u70ba\u4f8b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7136\u800c\uff0c\u76ee\u524d Google \u5b58\u5728\u4e00\u500b\u8f03\u300c\u4e0d\u9053\u5fb7\u300d\uff08\u6216\u8b02\u5c0d\u54c1\u724c\u7db2\u7ad9\u6975\u4e0d\u53cb\u5584\uff09\u7684\u641c\u5c0b\u7d50\u679c\u5448\u73fe\uff0c\u8b93\u54c1\u724c\u65b9\u7684\u6d41\u91cf\u88ab\u300c\u5077\u8d70\u300d\uff0c\u8b8a\u76f8\u52a9\u9577\u5927\u578b\u5782\u76f4\u96fb\u5546\uff08\u5982\uff1aAmazon\u3001e-bay\uff09\uff0c\u6216\u884c\u696d\u9f8d\u982d\uff08\u5982\uff1aREI\uff0c\u5168\u7f8e\u8d85\u5927\u578b\u904b\u52d5\u7528\u54c1\u96f6\u552e\u5546\uff09\uff0c\u5c0e\u81f4\u5f37\u8005\u6046\u5f37\u3001\u8ca7\u8005\u8d8a\u8ca7\u3002<\/p>\n\n\n\n<p>\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c0e\u822a\u578b\u95dc\u9375\u5b57\u50b3\u7d71\u6587\u5b57\u7d50\u679c\uff0c\u4e00\u822c\u6703\u5c07\u54c1\u724c\u7db2\u7ad9\u653e\u5728\u524d\u5e7e\u540d\uff0c\u56e0\u70ba\u4f7f\u7528\u8005\u5df2\u660e\u78ba\u52a0\u4e0a\u54c1\u724c\u5b57\u773c\u3002\u4ee5\u300cNike running shoes\u300d\u70ba\u4f8b\uff0cAI \u7b54\u6848\u5b58\u5728\u4ee5\u4e0b\u5169\u500b\u72c0\u6cc1\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI Overviews \u4ee5\u8fd1\u4f3c\u5206\u985e\u9801\u7684\u5f62\u5f0f\u5217\u51fa\u5546\u54c1\uff1b<\/li>\n\n\n\n<li>AI Overviews \u4ee5\u63d0\u4f9b\u591a\u500b\u8cfc\u8cb7\u7ba1\u9053\u3002<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/zzc8WTNjdL7bSsPezJrajnPed1po7svLyzMluVvaqlniIvF2MtyYHImHzJLvgDYwGgmj6vZ3sqRIpIGhCPSH8DB_sXRiclkZOjUgWLtR9273iUiR33JO2HUGlsO3agnoipLmvKJbeoTc4TPnvbfR5Ss\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u53ef\u4ee5\u63a8\u60f3\uff0cAI Overviews \u63d0\u4f9b\u9019\u6a23\u7684\u5167\u5bb9\uff0c\u5c0d\u54c1\u724c\u96fb\u5546\u4f86\u8aaa\u5f88\u53ef\u80fd\u6703\u662f\u4e00\u7a2e\u707d\u96e3\u3002<\/p>\n\n\n\n<p>\u66f4\u591a\u6709\u95dc\u96fb\u5546 SEO \u5728 AI Overviews \u7684\u76f8\u95dc\u8a0e\u8ad6\uff0c\u53ef\u4ee5\u53c3\u8003 Aleyda Solis \u4ee5\u4e0b\u5169\u7bc7\u6587\u7ae0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/google-sge-snapshots-black-friday-serps\/\">How Google&#8217;s SGE Snapshots Change Top Black Friday SERPs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/the-3-main-types-of-google-sge-snapshots-and-their-level-of-ranked-pages-traffic-risk\/\">The 3 Types of Google SGE Snapshots and Level of Traffic Risk<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B8%E9%97%9C%E5%95%8F%E9%A1%8C\"><\/span>\u76f8\u95dc\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Q\uff1a\u4ec0\u9ebc\u662f SGE(\u73fe\u5728\u7a31\u70baAI Overviews)\uff1f<\/h4>\n\n\n\n<p>A\uff1a SGE\uff08Search Generative Experience\uff09\u662f Google 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\u6458\u8981\uff0c\u76f4\u63a5\u56de\u7b54\u7528\u6236\u7684\u554f\u984c\u6216\u6574\u7406\u91cd\u9ede\u8cc7\u8a0a\uff0c\u56e0\u6b64\u8a31\u591a\u4f7f\u7528\u8005\u5728\u95b1\u8b80\u5b8c\u9019\u6bb5 AI \u6458\u8981\u5f8c\uff0c\u5df2\u7d93\u7372\u5f97\u8db3\u5920\u7684\u7b54\u6848\u6216\u65b9\u5411\uff0c\u800c\u4e0d\u518d\u9032\u4e00\u6b65\u9ede\u64ca\u4e0b\u65b9\u7684\u7db2\u7ad9\u9023\u7d50\u9032\u884c\u700f\u89bd\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Q\uff1a\u54c1\u724c\u8a72\u5982\u4f55\u589e\u52a0\u88ab SGE \u5f15\u7528\u7684\u6a5f\u7387\uff1f<\/h4>\n\n\n\n<p>A\uff1a<br>\u63d0\u5347 <a href=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/240410-EEAT-min.jpeg\">EEAT<\/a>\uff1a\u641c\u5c0b\u5f15\u64ce\u50be\u5411\u5f15\u7528\u5177\u5099\u5c08\u696d\u77e5\u8b58\u3001\u771f\u5be6\u7d93\u9a57\u3001\u6b0a\u5a01\u4f86\u6e90\u7684\u5167\u5bb9\uff0c\u56e0\u6b64\u53ef\u4ee5\u900f\u904e\u660e\u78ba\u6a19\u793a\u4f5c\u8005\u8207\u5176\u5c08\u696d\u80cc\u666f\u3001\u5c55\u793a\u8c50\u5bcc\u7684\u5be6\u52d9\u6848\u4f8b\u3001\u5f15\u7528\u6b0a\u5a01\u4f86\u6e90\u4f86\u5f37\u5316\u4fe1\u4efb\u611f\u3002<br>\u4f7f\u7528\u7d50\u69cb\u5316\u8cc7\u6599\uff1a\u8b93\u7db2\u9801\u4e0a\u7684\u8cc7\u8a0a\u88ab\u66f4\u6e96\u78ba\u5730\u6a19\u8a18\u8207\u5206\u985e\uff0c\u4f8b\u5982\u6587\u7ae0\u3001FAQ\u3001\u8a55\u8ad6\u3001\u7522\u54c1\u898f\u683c\u7b49\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u80fd\u5920\u8f15\u9b06\u64f7\u53d6\u4f60\u7db2\u7ad9\u4e0a\u7684\u91cd\u9ede\u5167\u5bb9\uff0c\u63d0\u9ad8\u51fa\u73fe\u5728\u641c\u5c0b\u6458\u8981\u6216 SGE 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gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_1_3' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_5'>\u8077\u7a31<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_1_5' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_24\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_24'>\u516c\u53f8\u7d71\u7de8<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_24' id='input_1_24' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_13\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_13'>\u516c\u53f8\u7db2\u7ad9 URL<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_13' id='input_1_13' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_6\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_6'>\u516c\u53f8\u96fb\u8a71<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_1_6' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_9\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_9'>\u5e74\u5ea6\u6578\u4f4d\u884c\u92b7\u9810\u7b97<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_1_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>\u4e0b\u62c9\u9078\u64c7<\/option><option value='35\u842c\u4ee5\u4e0b' >35\u842c\u4ee5\u4e0b<\/option><option value='35-60\u842c' >35-60\u842c<\/option><option value='60-80\u842c' >60-80\u842c<\/option><option value='80-100\u842c' >80-100\u842c<\/option><option value='100-300\u842c' >100-300\u842c<\/option><option value='300\u842c\u4ee5\u4e0a' >300\u842c\u4ee5\u4e0a<\/option><option value='\u4e0d\u6e05\u695a' >\u4e0d\u6e05\u695a<\/option><\/select><\/div><\/div><div id=\"field_1_7\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_7'>\u624b\u6a5f<\/label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_1_7' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_8\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_8'>LINE ID<\/label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_1_10\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >\u9700\u6c42\u985e\u5225<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_1_10'><div class='gchoice gchoice_1_10_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.1' type='checkbox'  value='GEO \/ SEO \u89e3\u6c7a\u65b9\u6848'  id='choice_1_10_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_1' id='label_1_10_1' class='gform-field-label gform-field-label--type-inline'>GEO \/ SEO \u89e3\u6c7a\u65b9\u6848<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.2' type='checkbox'  value='awoo AMP \u4eba\u5de5\u667a\u6167\u884c\u92b7\u5e73\u53f0'  id='choice_1_10_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_2' id='label_1_10_2' class='gform-field-label gform-field-label--type-inline'>awoo AMP \u4eba\u5de5\u667a\u6167\u884c\u92b7\u5e73\u53f0<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.3' type='checkbox'  value='\u96fb\u5546\u6d41\u91cf\u6210\u9577\u65b9\u6848'  id='choice_1_10_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_3' id='label_1_10_3' class='gform-field-label gform-field-label--type-inline'>\u96fb\u5546\u6d41\u91cf\u6210\u9577\u65b9\u6848<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.4' type='checkbox'  value='\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u53ca\u9867\u554f\u670d\u52d9 (FB\/IG\/Google\/YouTube)'  id='choice_1_10_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_4' id='label_1_10_4' class='gform-field-label gform-field-label--type-inline'>\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u53ca\u9867\u554f\u670d\u52d9 (FB\/IG\/Google\/YouTube)<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.5' type='checkbox'  value='Others \u5176\u4ed6'  id='choice_1_10_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_5' id='label_1_10_5' class='gform-field-label gform-field-label--type-inline'>Others \u5176\u4ed6<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_1_11\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_11'>\u60a8\u662f\u5f9e\u4f55\u5f97\u77e5 awoo?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_11' id='input_1_11' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>\u4e0b\u62c9\u9078\u64c7<\/option><option value='\u5167\u5bb9\u6587\u7ae0' >\u5167\u5bb9\u6587\u7ae0<\/option><option value='\u5a92\u9ad4\u5831\u5c0e' >\u5a92\u9ad4\u5831\u5c0e<\/option><option value='\u5be6\u9ad4\u6d3b\u52d5 - \u6210\u9577\u99ed\u5ba2\u5e74\u6703' >\u5be6\u9ad4\u6d3b\u52d5 &#8211; \u6210\u9577\u99ed\u5ba2\u5e74\u6703<\/option><option value='\u5be6\u9ad4\u6d3b\u52d5 - MarTech Asia' >\u5be6\u9ad4\u6d3b\u52d5 &#8211; MarTech Asia<\/option><option value='\u7dda\u4e0a\u6d3b\u52d5 - \u884c\u92b7\u81ea\u52d5\u5316\u670d\u52d9\u61c9\u7528\u8b1b\u5ea7' >\u7dda\u4e0a\u6d3b\u52d5 &#8211; \u884c\u92b7\u81ea\u52d5\u5316\u670d\u52d9\u61c9\u7528\u8b1b\u5ea7<\/option><option value='\u7dda\u4e0a\u6d3b\u52d5 - SEO\u6d41\u91cf\u6210\u9577\u670d\u52d9\u61c9\u7528\u8b1b\u5ea7' >\u7dda\u4e0a\u6d3b\u52d5 &#8211; SEO\u6d41\u91cf\u6210\u9577\u670d\u52d9\u61c9\u7528\u8b1b\u5ea7<\/option><option value='\u5176\u4ed6' >\u5176\u4ed6<\/option><option value='\u89aa\u53cb\u63a8\u85a6' >\u89aa\u53cb\u63a8\u85a6<\/option><option value='\u793e\u7fa4\u5a92\u9ad4' >\u793e\u7fa4\u5a92\u9ad4<\/option><\/select><\/div><\/div><div id=\"field_1_14\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_14'>\u7559\u4e0b\u4f60\u60f3\u8aee\u8a62\u7684\u554f\u984c<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_14' id='input_1_14' class='textarea large'     aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_1_21\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><legend class='gfield_label gform-field-label gfield_label_before_complex' >\u8a02\u95b1 awoo \u6210\u9577\u99ed\u5ba2\u884c\u92b7\u8a8c<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_1_21'><div class='gchoice gchoice_1_21_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_21.1' type='checkbox'  value='Yes' checked='checked' id='choice_1_21_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_21_1' id='label_1_21_1' class='gform-field-label gform-field-label--type-inline'>Yes<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_1_15\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--has-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >\u540c\u610f<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='gfield_description gfield_consent_description' id='gfield_consent_description_1_15' tabindex='0'>awoo \u81f4\u529b\u4fdd\u8b77\u548c\u5c0a\u91cd\u60a8\u7684\u96b1\u79c1\uff0c\u4e26\u6a02\u610f\u63d0\u4f9b\u4f60\u8981\u6c42\u7684\u5167\u5bb9\uff0c\u5982\u679c\u60a8\u540c\u610f\u6211\u5011\u5c31\u6b64\u76ee\u7684\u806f\u7d61\u60a8\uff0c\u8acb\u5728\u4e0b\u65b9\u52fe\u9078\u8868\u793a\u60a8\u5e0c\u671b\u6211\u5011\u806f\u7d61\u60a8\u7684\u65b9\u5f0f\uff1a<\/div><div class='ginput_container ginput_container_consent'><input name='input_15.1' id='input_1_15_1' type='checkbox' value='1'  aria-describedby=\"gfield_consent_description_1_15\" aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_1_15_1' >\u540c\u610f\u6536\u53d6\u4f86\u81ea\u963f\u7269\u80a1\u4efd\u6709\u9650\u516c\u53f8\u7684\u5176\u4ed6\u901a\u8a0a\u3002<span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/label><input type='hidden' name='input_15.2' value='\u540c\u610f\u6536\u53d6\u4f86\u81ea\u963f\u7269\u80a1\u4efd\u6709\u9650\u516c\u53f8\u7684\u5176\u4ed6\u901a\u8a0a\u3002' class='gform_hidden' \/><input type='hidden' name='input_15.3' value='13' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_1_16\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--has-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >\u540c\u610f<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='gfield_description gfield_consent_description' id='gfield_consent_description_1_16' tabindex='0'>\u70ba\u4e86\u63d0\u4f9b\u4f60\u8981\u6c42\u63d0\u4f9b\u7684\u5167\u5bb9\uff0c\u6211\u5011\u6703\u6839\u64da <a href=\"https:\/\/www.awoo.ai\/zh-hant\/personal-information-protection-statement\/\" target=\"_blank\">\u500b\u4eba\u8cc7\u6599\u4fdd\u8b77\u8072\u660e<\/a> \u5132\u5b58\u548c\u8655\u7406\u4f60\u7684\u500b\u4eba\u8cc7\u6599\u3002\u5982\u679c\u4f60\u540c\u610f\u6211\u5011\u5c31\u6b64\u76ee\u7684\u5132\u5b58\u4f60\u7684\u500b\u4eba\u8cc7\u6599\uff0c\u8acb\u52fe\u9078\u4e0b\u65b9\u7684\u6838\u53d6\u65b9\u683c\u3002<\/div><div class='ginput_container ginput_container_consent'><input name='input_16.1' id='input_1_16_1' type='checkbox' value='1'  aria-describedby=\"gfield_consent_description_1_16\" aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_1_16_1' >\u6211\u540c\u610f\u5141\u8a31 awoo \u5132\u5b58\u548c\u8655\u7406\u6211\u7684\u500b\u4eba\u8cc7\u6599\u3002<span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/label><input type='hidden' name='input_16.2' value='\u6211\u540c\u610f\u5141\u8a31 awoo \u5132\u5b58\u548c\u8655\u7406\u6211\u7684\u500b\u4eba\u8cc7\u6599\u3002' class='gform_hidden' \/><input type='hidden' name='input_16.3' value='13' class='gform_hidden' \/><\/div><\/fieldset><div id=\"field_1_17\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><h3 class=\"gsection_title\"><\/h3><div class='gsection_description' id='gfield_description_1_17'>\u4f60\u53ef\u4ee5\u96a8\u6642\u53d6\u6d88\u8a02\u95b1\u9019\u4e9b\u901a\u8a0a\u3002\u82e5\u8981\u9032\u4e00\u6b65\u4e86\u89e3\u5982\u4f55\u53d6\u6d88\u8a02\u95b1\u3001\u6211\u5011\u8655\u7406\u8cc7\u6599\u7684\u505a\u6cd5\u3001\u6211\u5011\u5982\u4f55\u81f4\u529b\u4fdd\u8b77\u548c\u5c0a\u91cd\u4f60\u7684\u96b1\u79c1\uff0c\u8acb\u6aa2\u95b1\u6211\u5011\u7684<a href=\"https:\/\/www.awoo.ai\/zh-hant\/privacy-policy\/\" target=\"_blank\">\u96b1\u79c1\u6b0a\u4fdd\u8b77\u653f\u7b56<\/a>\u3002<\/div><\/div><div id=\"field_1_22\" class=\"gfield gfield--type-captcha gfield--input-type-captcha field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_22'>CAPTCHA<\/label><div id='input_1_22' class='ginput_container ginput_recaptcha' data-sitekey='6Lfi1DAmAAAAAKujqFWFDB1WMQbV9KMCkEWFj8dP'  data-theme='light' data-tabindex='0'  data-badge=''><\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button type=\"submit\" id=\"gform_submit_button_1\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);\" data-submission-type=\"submit\">\u63d0\u4ea4<\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_1' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_1' id='gform_theme_1' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_1' id='gform_style_settings_1' value='{&quot;inputPrimaryColor&quot;:&quot;#204ce5&quot;}' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            \n            <input 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