{"id":41659,"date":"2024-01-02T11:16:10","date_gmt":"2024-01-02T03:16:10","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=41659"},"modified":"2025-07-09T15:02:41","modified_gmt":"2025-07-09T07:02:41","slug":"2024-seo-trends","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2024-seo-trends\/","title":{"rendered":"2024\u5e74 SEO 8\u5927\u8da8\u52e2\uff0c\u7784\u6e96\u751f\u6210\u5f0f AI \u8207 SGE\uff0c\u638c\u63e1\u6d41\u91cf\u6210\u9577\u7684\u65b0\u672a\u4f86"},"content":{"rendered":"\n<p>2023\u5e74\u53ef\u4ee5\u8aaa\u662f\u6578\u4f4d\u884c\u92b7\u8fce\u4f86\u5674\u767c\u9ede\u7684\u4e00\u5e74\uff0c\u751f\u6210\u5f0fAI(Generative AI)\u7684\u51fa\u73fe\uff0c\u70ba\u6578\u4f4d\u884c\u92b7\u5e36\u4f86\u9769\u547d\u5f0f\u7684\u6539\u8b8a\uff0c\u6211\u5011\u5c0b\u6c42\u554f\u984c\u89e3\u6c7a\u4e0d\u6703\u53ea\u4f9d\u8cf4\u641c\u5c0b\u884c\u70ba\uff0c\u800c\u662f\u8f49\u5411\u8a62\u554f\u751f\u6210\u5f0fAI\u4f86\u77e5\u9053\u66f4\u591a\u7684\u8cc7\u8a0a\u3002\u60f3\u50cf\u4eca\u5929\u53ea\u8981\u8a62\u554f\u751f\u6210\u5f0fAI\uff1a\u300e\u4f7f\u7528\u6de8\u6c34\u5668\u6709\u4ec0\u9ebc\u597d\u8655\u300f\uff0c\u751f\u6210\u5f0fAI\u5c31\u6703\u50cf\u662f\u9867\u554f\u4e00\u6a23\uff0c\u63d0\u4f9b\u8a31\u591a\u5efa\u8b70\u7d66\u4f60\u53c3\u8003\uff0c\u7576\u7136\u4f60\u4e5f\u53ef\u4ee5\u8a62\u554f\u884c\u92b7\u6587\u6848\u3001\u7a0b\u5f0f\u78bc\u7b49\u7b49\u554f\u984c\uff0c\u751f\u6210\u5f0fAI\u90fd\u53ef\u4ee5\u5feb\u901f\u5730\u63d0\u4f9b\u5b8c\u6574\u7b54\u6848\uff0c\u6eff\u8db3\u4f60\u7684\u7591\u60d1\uff0c\u4e26\u4e14\u50cf\u662f\u5c0d\u8a71\u4e00\u6a23\u4e0d\u65b7\u5730\u5ef6\u4f38\u3002\u9019\u6a23\u6a21\u5f0f\u5c07\u6703\u5c0d\u884c\u92b7\u5e36\u4f86\u66f4\u591a\u4fbf\u5229\uff0c\u56e0\u70ba\u751f\u6210\u5f0fAI\u53ef\u4ee5\u7d66\u4e88\u6e90\u6e90\u4e0d\u65b7\u7684\u60f3\u6cd5\u8207\u5167\u5bb9\u3002\u4e5f\u56e0\u70ba\u751f\u6210\u5f0fAI\u51fa\u73fe\uff0c\u5c0d\u65bcSEO\u7522\u696d\u5e36\u4f86\u5de8\u5927\u8b8a\u5316\uff0c\u641c\u5c0b\u5f15\u64ce\u9818\u5c0e\u8005Google\u5c31\u5982\u706b\u5982\u837c\u5730\u5be6\u9a57SGE(Search Generative Engine, 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/technical-or-content-2\/\">\u7db2\u7ad9SEO<\/a>\u6709\u5e6b\u52a9\uff0c\u540c\u6642\u5728\u884c\u52d5\u88dd\u7f6e\u6216\u8005\u7db2\u7ad9\u9ad4\u8cea\u9762\u4e0a\uff0c\u4e5f\u8981\u6301\u7e8c\u7684\u512a\u5316\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u53c8\u6709\u8a31\u591a\u4eba\u5728\u8a0e\u8ad6\uff0c\u751f\u6210\u5f0fAI\u7684\u8208\u8d77\u662f\u4e0d\u662f\u4ee3\u8868SEO\u5c07\u6b7b\uff1f\u9019\u5176\u5be6\u5df2\u7d93\u662f\u4e00\u7a2e\u8ff7\u601d\uff0c\u53cd\u800c\u751f\u6210\u5f0fAI\u7684\u8208\u8d77\u6301\u7e8c\u5c07SEO\u5f80\u524d\u63a8\u9032\uff0c\u63a8\u9032\u5230\u65b0\u7684\u5883\u754c\u3002\u56e0\u6b64\uff0cawoo\u5c07\u8207\u5927\u5bb6\u5206\u4eab2024\u5e74\uff0cSEO\u7684\u8da8\u52e2\u53ef\u80fd\u6703\u6709\u54ea\u4e9b\uff1f\u4ee5\u53ca\u884c\u92b7\u548c\u7db2\u7ad9\u7ba1\u7406\u4eba\u54e1\u53c8\u61c9\u8a72\u5982\u4f55\u6e96\u5099\u4ee5\u53ca\u770b\u5f85\u9019\u4e9b\u8da8\u52e2\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" 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class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2024-seo-trends\/#%E8%A1%8C%E5%8B%95SEO%EF%BC%9A%E5%85%A8%E9%9D%A2%E9%80%B2%E5%85%A5%E8%A1%8C%E5%8B%95%E6%99%82%E4%BB%A3\" >\u884c\u52d5SEO\uff1a\u5168\u9762\u9032\u5165\u884c\u52d5\u6642\u4ee3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2024-seo-trends\/#SEO%E4%B8%8D%E6%AD%BB%EF%BC%8C%E7%B5%90%E5%90%88AI%E8%AE%93SEO%E5%89%8D%E9%80%B2%E4%B8%80%E5%A4%A7%E6%AD%A5\" >SEO\u4e0d\u6b7b\uff0c\u7d50\u5408AI\u8b93SEO\u524d\u9032\u4e00\u5927\u6b65<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_AI%E8%B3%A6%E8%83%BD%E6%AC%A1%E4%B8%96%E4%BB%A3%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%EF%BC%9ASearch_Generative_ExperienceSGE\"><\/span>Google AI\u8ce6\u80fd\u6b21\u4e16\u4ee3\u641c\u5c0b\u5f15\u64ce\uff1aSearch Generative Experience(SGE)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google \u6b21\u4e16\u4ee3\u641c\u5c0b\u5f15\u64ce\uff1a\u751f\u6210\u5f0f\u641c\u5c0b\u9ad4\u9a57(SGE)\uff0c\u662fGoogle 2023\u5e745\u6708\u6240\u767c\u4f48\u7684\u6b21\u4e16\u4ee3\u641c\u5c0b\u9ad4\u9a57\uff0c\u5b83\u900f\u904eAI\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u7522\u751f\u51fa\u985e\u4f3c\u7cbe\u9078\u6458\u8981\u7684\u7d50\u679c\uff0c\u8a72AI\u5340\u584a\u532f\u805a\u4e86\u7cbe\u7149\u5f8c\u7db2\u9801\u5167\u5bb9\uff0c\u7522\u751f\u8207\u641c\u5c0b\u95dc\u9375\u5b57\u606f\u606f\u76f8\u95dc\u7684\u5167\u5bb9\uff0c\u8b93\u641c\u5c0b\u8005\u53ef\u4ee5\u66f4\u8f15\u9b06\u7372\u5f97\u5fc3\u4e2d\u60f3\u8981\u7684\u7b54\u6848\u3002\u800c\u96a8\u8457SGE\u5728\u672a\u4f86\u53ef\u80fd\u554f\u4e16\uff0c\u5b83\u4e00\u5b9a\u6703\u6539\u8b8a\u641c\u5c0b\u8005\u5728\u5c0b\u627e\u8cc7\u8a0a\u7684\u884c\u70ba\uff0c\u9019\u4e5f\u4ee3\u8868\u4e86\u4f60\u7684\u7db2\u7ad9\u512a\u5316\u65b9\u5f0f\u4e5f\u8981\u96a8\u4e4b\u6539\u8b8a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/atD3MxtkE883b5aTptzv1hD3ToDF0DBrYXleeL2nGZ3kQpsQ5cqr0ER3qniEm-wAdhKxxG7owiyTxkfyXUET9uhnatOmbUs7woPm8M-bcPGFvnwATUDKrxc4pJeC_mQBtzRI-JbthEGEROtTse8DKyE\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u57161\uff1aGoogle\u6b21\u4e16\u4ee3\u641c\u5c0b\u5f15\u64ceSGE\u3002\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\">blog.google<\/a><\/p>\n\n\n\n<p>\u6839\u64da<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-google-sge-seo-trends\/\">AI \u5982\u4f55\u985b\u8986\u641c\u5c0b\u9ad4\u9a57<\/a>\u4e00\u6587\u6307\u51fa\uff0cSGE\u5177\u5099\u6709\u4ee5\u4e0b\u56db\u5927\u7279\u6027\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u89e3\u6c7a\u8907\u96dc\u554f\u984c\uff0c\u53ea\u9700\u4e00\u6b21\u641c\u5c0b\uff1aSGE\u7684\u7248\u4f4d\u53ef\u4ee5\u5feb\u901f\u7e3d\u7d50\u51fa\u8cc7\u8a0a\uff0c\u8b93\u4f60\u4e0d\u518d\u9700\u8981\u591a\u6b21\u641c\u5c0b\u624d\u80fd\u5920\u627e\u5230\u7b54\u6848\uff0c\u5927\u5927\u7bc0\u7701\u6642\u9593\u3002<\/li>\n\n\n\n<li>\u5c0d\u8a71\u6a21\u5f0f\u53ef\u5ef6\u7e8c\u8ffd\u554f\uff1a\u5373\u4fbf\u4f60\u53ef\u80fd\u6c92\u6709\u99ac\u4e0a\u627e\u5230\u60f3\u8981\u7684\u7b54\u6848\uff0c\u4f46\u662f\u4f60\u53ef\u4ee5\u900f\u904e\u5c0d\u8a71\u65b9\u5f0f\uff0c\u5ef6\u7e8c\u4f60\u5148\u524d\u554f\u984c\uff0c\u5c31\u597d\u50cf\u8ddf\u670b\u53cb\u5c0d\u8a71\u4e00\u6a23\uff0c\u8b93AI\u70ba\u4f60\u89e3\u7b54\u4f60\u5fc3\u4e2d\u7684\u7591\u60d1\u3002<\/li>\n\n\n\n<li>\u63a2\u7d22\u591a\u5143\u8cc7\u8a0a\uff0c\u5f15\u7528\u8cc7\u6599\u4f86\u81ea\u4e0d\u540c\u7db2\u7ad9\uff1a\u904e\u53bb\u4f60\u53ef\u80fd\u53ea\u6703\u53c3\u8003\u524d\u5e7e\u540d\u7684\u7db2\u7ad9\uff0c\u4f46\u662f\u6709\u53ef\u80fd\u6703\u6709\u6f0f\u7db2\u4e4b\u9b5a\uff0c\u73fe\u5728SGE\u5354\u52a9\u4f60\u627e\u5230\u5b8c\u6574\u7684\u5167\u5bb9\uff0c\u5f15\u7528\u8cc7\u6599\u4f86\u6e90\u4e0d\u6703\u9650\u5b9a\u524d\u5e7e\u540d\u7684\u7db2\u7ad9\uff0c\u53ea\u8981\u662f\u5167\u5bb9\u5be6\u7528\u4e14\u8c50\u5bcc\uff0c\u5c31\u6709\u6a5f\u6703\u88abSGE\u6536\u9304\u3002<\/li>\n\n\n\n<li>\u4f9d\u7136\u53ef\u4ee5\u6295\u653e\u5ee3\u544a\uff1aSGE\u76ee\u524d\u5df2\u7d93\u5728\u6e2c\u8a66\u65b0\u7684\u641c\u5c0b\u7248\u4f4d\uff0c\u4e26\u4e14\u5b98\u65b9\u4e5f\u6307\u51fa\u672a\u4f86\u4e00\u5b9a\u6703\u6709\u5ee3\u544a\u7248\u4f4d\uff0c\u53ea\u662f\u6703\u4ee5\u4f55\u7a2e\u578b\u5f0f\u5448\u73fe\uff0c\u8981\u7b49\u5f85\u672a\u4f86\u6e2c\u8a66\u5f8c\u7d50\u679c\uff0c\u5ee3\u544a\u6295\u624b\u53ef\u4ee5\u505a\u597d\u6e96\u5099\uff0c\u62ed\u76ee\u4ee5\u5f85\u3002<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/nEXNfW2caHRHc9LqPVlVF5-hk39NknIhWqvxBN6hSZgzHJGEbis6glzTQ0pQDl5bghMZUP-0B54UnG75t-IpwfFPjSuophY4HB8mu_foBPRQ5vPtpPNu4mKLrmP74r9t3rVNsoWviFWsfifoVzIt5Mo\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u57162\uff1aGoogle SGE\u56db\u5927\u7279\u6027\u3002<\/p>\n\n\n\n<p>\u4f46\u5be6\u969b\u4e0a\u4f86\u8aaa\uff0cSGE\u4e26\u975e\u5341\u5206\u5b8c\u5584\uff0c\u6839\u64da\u8a31\u591a\u570b\u5916\u5831\u5c0e\uff0c\u76ee\u524d\u9084\u662f\u6703\u89c0\u5bdf\u5230SGE\u6240\u7522\u751f\u7684\u5167\u5bb9\u5341\u5206\u751f\u786c\u800c\u4e14\u4e26\u975e\u5b8c\u5168\u6b63\u78ba\uff0c\u50cf\u662f\u5728\u8a62\u554f\u6bd4\u8f03\u5177\u6709\u6642\u6548\u6027\u6216\u9053\u5fb7\u6027\u554f\u984c\u6642\uff0cSGE\u53ea\u80fd\u5920\u8b1b\u51fa\u4e00\u4e9b\u4f3c\u662f\u800c\u975e\u7684\u5167\u5bb9\uff0c\u4f8b\u5982\uff1a\u300e\u70ba\u4ec0\u9ebc\u69cd\u662f\u597d\u7528\u7684\u300f\uff0c\u5c31\u6703\u51fa\u73fe\u300e\u651c\u5e36\u69cd\u679d\u53ef\u4ee5\u5c55\u73fe\u4f60\u662f\u4e00\u500b\u5b88\u6cd5\u7684\u516c\u6c11\u300f\u7b49\u554f\u984c\uff0c\u800c\u6703\u6709\u9019\u6a23\u7684\u56de\u61c9\u5728\u65bcSGE\u5224\u65b7\u4f9d\u64da\u662f\u64f7\u53d6\u7db2\u8def\u4e0a\u7684\u5167\u5bb9\uff0c\u5b83\u53ea\u6703\u5c07\u5167\u5bb9\u64f7\u53d6\u51fa\u4f86\u4e26\u4e14\u6392\u5217\u6574\u9f4a\uff0c\u4e26\u7121\u6cd5\u9032\u4e00\u6b65\u9a57\u8b49\u8a72\u5167\u5bb9\u662f\u5426\u80fd\u5920\u6eff\u8db3\u5230\u554f\u984c\u6838\u5fc3\uff0c\u9019\u6a23\u5c31\u8b93\u8a31\u591a\u5c08\u5bb6\u5c0d\u65bcSGE\u7684\u6b63\u78ba\u6027\u7522\u751f\u4e86\u4e00\u4e9b\u5b58\u7591\uff0c\u8a8d\u70baSGE\u9084\u6709\u9700\u8981\u9032\u6b65\u7684\u7a7a\u9593\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/jtFGeUavVIU5u7SWZCAzqbM87Fd8eNRCIybaYMKVo1W3o7BZCuJNkijLnWTI7HZ7kr4k8nyVv4U8yhqpwWzRcNl70PiqOouCkiyEaJ4DXjezeY16tP34OdZNLvKjcld9hvyEkfXx27jKKDp5z3l4shE\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u57163\uff1aSGE\u5c0d\u65bc\u554f\u984c\u56de\u8986\u7684\u6b63\u78ba\u6027\u3002\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/gizmodo.com\/google-search-ai-answers-slavery-benefits-1850758631\">gizmodo.com<\/a><\/p>\n\n\n\n<p>\u5373\u4fbfSGE\u9084\u5728\u5be6\u9a57\u968e\u6bb5\uff0c\u4f46\u53ef\u4ee5\u9810\u671f\u7684\u662f\uff0cGoogle SGE\u6709\u53ef\u80fd\u6703\u57282024\u5e74\u6216\u66f4\u4e4b\u5f8c\u63a8\u51fa\uff0c\u9019\u5f88\u660e\u986f\u6703\u8b93\u5373\u4fbf\u5728\u524d\u4e09\u540d\u7db2\u7ad9\uff0c\u5c31\u4e0d\u518d\u50cf\u4ee5\u524d\u4e00\u6a23\u5177\u5099\u6709\u66dd\u5149\u7684\u512a\u52e2\uff0c\u53cd\u800c\u662f\u80fd\u5920\u7372\u5f97SGE\u9752\u775e\u7684\u7db2\u7ad9\uff0c\u624d\u6709\u6a5f\u6703\u88ab\u5f15\u7528\u5230SGE\u7684\u5340\u584a\u5167\u3002<\/p>\n\n\n\n<p>\u800c\u641c\u5c0b\u7684\u65b9\u5f0f\u4e5f\u6703\u5f9e\u55ae\u4e00\u7684\u95dc\u9375\u5b57\uff0c\u5ef6\u4f38\u6210\u554f\u53e5\u6216\u8005\u5b8c\u6574\u63cf\u8ff0\u53e5\u5b50\uff0c\u9019\u624d\u80fd\u5920\u8b93SGE\u66f4\u52a0\u7406\u89e3\u641c\u5c0b\u8005\u554f\u984c\uff0c\u63d0\u4f9b\u66f4\u7cbe\u6e96\u7684\u7b54\u6848\uff0c\u56e0\u6b64\u95dc\u9375\u5b57\u7684\u7814\u7a76\u65b9\u6cd5\u4e5f\u53ef\u80fd\u6703\u88ab\u985b\u8986\uff0c\u4e86\u89e3\u641c\u5c0b\u610f\u5716\u6703\u8b8a\u6210\u9700\u8981\u66f4\u52a0\u7422\u78e8\u5728\u55ae\u4e00\u53e5\u5b50\u4e0a\u3002\u800c\u7531\u65bc\u6392\u540d\u9ad8\u5c07\u4e0d\u4e00\u5b9a\u5177\u6709\u512a\u52e2\uff0c\u63d0\u4f9b\u9ad8\u54c1\u8cea\u7684\u5167\u5bb9\u5c07\u6703\u66f4\u52a0\u91cd\u8981\uff0c\u5c07\u5b8c\u6574\u4e14\u5c0d\u65bc\u641c\u5c0b\u8005\u6709\u5e6b\u52a9\u7684\u5167\u5bb9\u653e\u5728\u4f60\u7db2\u7ad9\uff0c\u5373\u4fbf\u6c92\u6709\u597d\u7684\u6392\u540d\uff0c\u6709\u53ef\u80fd\u6703SGE\u6536\u9304\u5230\u5340\u584a\u5167\uff0c\u7db2\u7ad9\u5167\u5bb9\u5c07\u6703\u66f4\u52a0\u91cd\u8981\uff0c\u56e0\u6b64\u9700\u8981\u6301\u7e8c\u8015\u8018\u3002<\/p>\n\n\n\n<p>\u53c3\u8003\u8cc7\u6599\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/google-testing-new-sge-ad-format-434722\">Google testing new SGE ad format<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gizmodo.com\/google-search-ai-answers-slavery-benefits-1850758631\">&#8216;Benefits of Slavery:&#8217; Google&#8217;s AI Search Gives Ridiculous and Wrong Answers<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-google-sge-seo-trends\/\">AI \u5982\u4f55\u985b\u8986\u641c\u5c0b\u9ad4\u9a57\uff1fGoogle SGE \u5be6\u6e2c\u770b SEO \u672a\u4f86\u4e03\u500b\u512a\u5316\u8da8\u52e2<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AC%8A%E5%A8%81%E6%80%A7%E5%85%A7%E5%AE%B9%E5%A2%9E%E5%BC%B7%EF%BC%9AE-E-A-T\"><\/span>\u6b0a\u5a01\u6027\u5167\u5bb9\u589e\u5f37\uff1aE-E-A-T<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google\u57282022\u5e74\u5e95\u5c07\u539f\u672cE-A-T\u65b0\u589e\u4e86\u4e00\u500bE(Experience)\uff0c\u8b8a\u6210\u4e86E-E-A-T(Double E-A-T)\uff0c\u800c\u65b0\u589e\u7684Experience\u7d93\u9a57\uff0c\u662f\u6307\u641c\u5c0b\u7d50\u679c\u6240\u7522\u751f\u5167\u5bb9\u662f\u7531\u67d0\u7a2e\u7d93\u9a57\u7a0b\u5ea6\u7522\u751f\u7684\uff0c\u4f8b\u5982\u5982\u679c\u4f60\u6b63\u5728\u5c0b\u627e\u597d\u7528\u7684\u7dda\u4e0a\u7b46\u8a18\u8edf\u9ad4\uff0c\u4f60\u60f3\u8981\u77e5\u9053\u5176\u4ed6\u4eba\u6216\u8005\u662f\u5c08\u5bb6\u5be6\u969b\u5be6\u7528\u7684\u5fc3\u5f97\u6216\u611f\u60f3\uff0c\u9019\u6703\u5f88\u50cf\u662f\u6211\u5011\u7d93\u5e38\u770b\u5230\u5546\u54c1\u958b\u7bb1\u6587\u3001\u670d\u52d9\u9ad4\u9a57\u6587\u6216\u8005\u4f7f\u7528\u8005\u76f8\u95dc\u8a55\u8ad6\u7b49\u7b49\u3002\u800cE-E-A-T\u5df2\u7d93\u65b0\u589e\u65bc\u6700\u65b0\u7684\u641c\u5c0b\u8a55\u5206\u8005\u6307\u5357\uff0c\u800c\u8a72\u6307\u5357\u660e\u78ba\u6307\u51fa\u4fe1\u8cf4\u611f(Trust)\u662f\u6240\u6709\u6e96\u5247\u4e2d\u6700\u91cd\u8981\u7684\uff0c\u5b83\u91cd\u758a\u65bc\u4e09\u9805\u6e96\u5247\u4e2d\u9593\uff0c\u64c1\u6709\u4fe1\u8cf4\u611f\u4ee3\u8868\u7db2\u7ad9\u53ef\u4ee5\u63d0\u4f9b\u6b63\u78ba\u3001\u5b89\u5168\u3001\u8aa0\u5be6\u548c\u503c\u5f97\u4fe1\u8cf4\u7684\u5167\u5bb9\u3002\u96a8\u8457\u7db2\u8def\u4e0a\u7684\u8a50\u9a19\u7db2\u7ad9\u8d8a\u4f86\u8d8a\u591a\uff0c\u7be9\u9078\u51fa\u5b89\u5168\u7684\u7db2\u7ad9\u5df2\u7d93\u662fGoogle\u9996\u8981\u4efb\u52d9\uff0c\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u662f\u8207\u7dda\u4e0a\u8cfc\u7269\u3001\u5546\u54c1\u8a55\u8ad6\u6216\u8005YMYL(Your Money Your Life)\u76f8\u95dc\u7684\u91d1\u878d\u670d\u52d9\u6216\u91ab\u7642\u7db2\u7ad9\u6709\u95dc\uff0c\u52d9\u5fc5\u8981\u5728\u7db2\u7ad9\u4e0a\u505a\u597dE-E-A-T\u7684\u4f48\u5c40\uff0c\u8b93Google\u8a55\u4f30\u4f60\u70ba\u503c\u5f97\u4fe1\u8cf4\u7db2\u7ad9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/1ZyFHMn3aEB5yYsWVFMpYDF_Ag2b6zDLq9wtVcCEBkYV4qz8lAZY9fuSb06Rmnm-HNNj8ChvauH1xIDZ6AjfQ81ZxMYwOj2cUlwTuhiROFL07MdEd3shWt0KwK-IfEDFVbyVBcx8PXGMDUSa4Sz1QEc\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u57164\uff1a\u641c\u5c0b\u6307\u5357\u56db\u9805\u91cd\u8981\u6307\u6a19\uff0c\u5176\u4e2d\u4ee5\u4fe1\u8cf4\u6700\u70ba\u91cd\u8981\u3002\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/zh-TW\/\/searchqualityevaluatorguidelines.pdf\">\u641c\u5c0b\u54c1\u8cea\u6307\u5357<\/a><\/p>\n\n\n\n<p>\u5efa\u8b70\u53ef\u4ee5\u5f9e\u4ee5\u4e0b\u56db\u500b\u65b9\u5411\u4f86\u63d0\u9ad8\u7db2\u7ad9\u7684E-E-A-T\u5206\u6578<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u63d0\u4f9b\u7b2c\u4e00\u624b\u9ad4\u9a57\u5167\u5bb9\uff1a\u5728\u7db2\u7ad9\u5167\u5bb9\u76e1\u53ef\u80fd\u63d0\u4f9b\u8207\u5546\u54c1\u6216\u670d\u52d9\u7b2c\u4e00\u624b\u8cc7\u8a0a\u6216\u8005\u76f8\u95dc\u5546\u54c1\u4f7f\u7528\u5fc3\u5f97\uff0c\u78ba\u4fdd\u4f7f\u7528\u8005\u53ef\u80fd\u771f\u5be6\u5730\u4e86\u89e3\u8a72\u5546\u54c1\u7684\u5168\u8c8c\uff0c\u7372\u53d6\u6700\u6b63\u78ba\u7684\u7684\u8cc7\u8a0a\u3002<\/li>\n\n\n\n<li>\u63d0\u4f9b\u8a72\u9818\u57df\u5c08\u5bb6\u6216\u6709\u8cc7\u6df1\u7d93\u9a57\u7684\u4eba\u58eb\u64b0\u5beb\u6216\u80cc\u66f8\uff1a\u8acb\u5c08\u5bb6\u4f86\u64b0\u5beb\u5167\u5bb9\u6216\u8acb\u4ed6\u5011\u9032\u884c\u5be9\u6838\uff0c\u5c07\u6709\u52a9\u65bc\u7db2\u7ad9\u7684\u5c08\u696d\u5ea6\u63d0\u5347\uff0c\u4f8b\u5982\u4f60\u7684\u7db2\u7ad9\u70ba\u4fdd\u5065\u98df\u54c1\u76f8\u95dc\uff0c\u5247\u53ef\u4ee5\u8acb\u5c08\u696d\u71df\u990a\u5e2b\u64b0\u5beb\u6216\u5354\u52a9\u5be9\u6838\u5167\u5bb9\uff0c\u4e26\u4e14\u5728\u6587\u7ae0\u672b\u7aef\u52a0\u5165\u71df\u990a\u5e2b\u7684\u76f8\u95dc\u5b78\u7d93\u6b77\uff0c\u63d0\u9ad8\u6587\u7ae0\u7684\u5c08\u696d\u6027\u3002<\/li>\n\n\n\n<li>\u63d0\u4f9b\u53ef\u9760\u7684\u4f86\u6e90\u8cc7\u6599\u6216\u6587\u737b\uff1a\u5982\u5728\u7db2\u7ad9\u4e0a\u64b0\u5beb\u76f8\u95dc\u5167\u5bb9\u6642\u6709\u5f15\u7528\u76f8\u95dc\u6587\u737b\uff0c\u4e5f\u8981\u9644\u4e0a\u8cc7\u6599\u4f86\u6e90\uff0c\u540c\u6642\u8a72\u8cc7\u6599\u4f86\u6e90\u9700\u8981\u662f\u53ef\u9760\u7684\uff0c\u4f8b\u5982\u5b78\u8853\u8cc7\u6599\u5eab\u3001\u653f\u5e9c\u516c\u958b\u8cc7\u6599\u7b49\u7b49\u3002<\/li>\n\n\n\n<li>\u63d0\u4f9b\u76f8\u95dc\u8a8d\u8b49\u6216\u734e\u9805\uff1a\u7db2\u7ad9\u5546\u54c1\u6216\u670d\u52d9\u66fe\u7d93\u6709\u7372\u734e\uff0c\u53ef\u4ee5\u5c07\u7372\u5f97\u734e\u9805\u540d\u7a31\u3001\u5e74\u4efd\u7b49\u7b49\u7f85\u5217\u6307\u5b9a\u9801\u9762\u4e0a\uff1b\u800c\u4e00\u4e9b\u5546\u54c1\uff0c\u50cf\u662f\u5496\u5561\u3001\u7f8e\u98df\u7b49\u7b49\uff0c\u6709\u901a\u904e\u98df\u54c1\u5b89\u5168\u4e4b\u8a8d\u8b49\uff0c\u53ef\u4ee5\u5c07\u8a8d\u8b49\u6a5f\u69cb\u3001\u8a8d\u8b49\u7684\u9805\u76ee\u914d\u7f6e\u65bc\u5546\u54c1\u9801\u4e0a\uff0c\u9019\u6709\u52a9\u65bc\u63d0\u9ad8\u4f7f\u7528\u8005\u5c0d\u65bc\u5546\u54c1\u4fe1\u5fc3\u3002<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ycamrAfyLE4IFstajTrV4g0UvRKrJADiEhmcr8IiLk0NAXD48w1WfsDVCuKQbbo_IBWNJXR-Cc4-zbfwud-r4TYPG6TrzuBfXcVSDp1YyMjH2mhFj3NrpzO2Wtatb0RRJYjNRzTEkAm2WgQNU5qM-jk\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u57165\uff1a\u63d0\u9ad8\u7db2\u7ad9E-E-A-T\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%9B%86%E5%90%88%E5%BC%8F%E5%85%A7%E5%AE%B9%E7%AD%96%E7%95%A5%EF%BC%9A%E4%B8%BB%E9%A1%8C%E5%8F%A2%E9%9B%86Topic_Cluster%E9%81%8B%E7%94%A8\"><\/span>\u96c6\u5408\u5f0f\u5167\u5bb9\u7b56\u7565\uff1a\u4e3b\u984c\u53e2\u96c6(Topic Cluster)\u904b\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7531\u65bcE-E-A-T\u8d8a\u4f86\u8d8a\u91cd\u8981\uff0c\u6240\u4ee5\u8a31\u591a\u4eba\u5fc5\u9808\u82b1\u66f4\u591a\u5fc3\u529b\u65bc\u5167\u5bb9\u7684\u7d93\u71df\u4e0a\uff0c\u4f46\u662f\u50b3\u7d71\u5167\u5bb9\u7d93\u71df\u7b56\u7565\u90fd\u662f\u900f\u904e\u4e3b\u984c\u95dc\u9375\u5b57\u642d\u914d\u55ae\u4e00\u6587\u7ae0\u9801\u9762\u4f86\u9032\u884c\u7af6\u722d\uff0c\u4f46\u96a8\u8457\u7af6\u722d\u8005\u8d8a\u4f86\u8d8a\u591a\uff0c\u63d0\u4f9b\u55ae\u4e00\u5167\u5bb9\u4f86\u7af6\u722d\u95dc\u9375\u5b57\u53ef\u80fd\u6548\u679c\u6c92\u6709\u8fa6\u6cd5\u9577\u671f\u7dad\u6301\u3002\u6839\u64daHubSpot\u6587\u7ae0\u6307\u51fa\uff1a<\/p>\n\n\n\n<p><em>Years ago, people posed fragmented keyword queries to search engines to find answers to their questions. Nowadays, people are asking search engines more complex questions, and they expect an accurate and timely answer.<\/em><\/p>\n\n\n\n<p><em>-hubspot<\/em><\/p>\n\n\n\n<p>\u5927\u610f\u662f\u6307\u4eba\u5011\u641c\u5c0b\u7684\u65b9\u5f0f\u5df2\u7d93\u5f9e\u96f6\u788e\u7684\u95dc\u9375\u5b57\u641c\u5c0b\u65b9\u5f0f\uff0c\u9032\u5316\u5230\u8a62\u554f\u5404\u7a2e\u8907\u96dc\u7684\u554f\u984c\uff0c\u671f\u671b\u7372\u5f97\u66f4\u52a0\u7cbe\u6e96\u4e14\u5b8c\u6574\u7684\u7b54\u6848\u3002\u56e0\u6b64\uff0c\u4e3b\u984c\u53e2\u96c6\u7b56\u7565(Topic Cluster)\u5c31\u61c9\u904b\u800c\u751f\uff0c\u900f\u904e\u7d50\u5408\u4e3b\u984c(Topic)\u3001\u6b21\u4e3b\u984c(Subtopic)\u3001\u57fa\u77f3\u9801\u9762(Pillar Page)\u3001\u53e2\u96c6\u9801\u9762(Cluster Page)\u4e26\u4e14\u900f\u904e\u5167\u90e8\u9023\u7d50\u4f86\u96c6\u5408\u6210\u4e00\u500b\u7dca\u5bc6\u800c\u56b4\u8b39\u7684\u67b6\u69cb\uff0c\u50cf\u662f\u300e\u7f8e\u570b\u7559\u5b78\u300f\u4e3b\u984c\uff0c\u6703\u6709\u57fa\u77f3\u9801\u9762\u4f86\u63cf\u8ff0\u95dc\u65bc\u7f8e\u570b\u7559\u5b78\u6700\u95dc\u5fc3\u7684\u4e8b\u60c5\uff0c\u53ef\u4ee5\u50cf\u662f\u82f1\u6587\u6210\u7e3e\u6e96\u5099\u3001\u7f8e\u570b\u7559\u5b78\u8cbb\u7528\u7b49\u7b49\uff0c\u53e6\u5916\u6709\u53e2\u96c6\u9801\u9762\u4e3b\u984c\u4f86\u63cf\u8ff0\u95dc\u65bc\u5728\u7f8e\u570b\u751f\u6d3b\u3001\u7f8e\u570b\u6587\u5316\u3001\u7f8e\u570b\u4f4f\u5bbf\u7b49\u7b49\u76f8\u95dc\u6b21\u4e3b\u984c\u9801\u9762\uff0c\u4e26\u4e14\u900f\u904e\u9328\u6587\u5b57\u6216\u5ef6\u4f38\u95b1\u8b80\u65b9\u5f0f\u4f86\u8207\u57fa\u77f3\u9801\u9762\u9023\u7d50\uff0c\u4f86\u9054\u5230\u5f37\u5316\u7f8e\u570b\u7559\u5b78\u4e3b\u984c\u95dc\u9375\u5b57\u8207\u5ef6\u4f38\u95dc\u9375\u5b57\u7684\u7af6\u722d\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/PJ0dn21MWJczebzEFwKAgirAksvpCfu8z_JZSEXuQrzp4GkDJ-3n-LuK5hVWk7seLKce4Uhh9BWpBKjE_4b8ZbYYA_fZ06zreWr_N1TpukFlM8Lu2Q0M60IUib1IEYFGzfnRMUeoxdAJORshtFsu2T8\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u57166\uff1a\u4e3b\u984c\u53e2\u96c6\u7684\u6587\u7ae0\u67b6\u69cb\u3002\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\">hubspot<\/a><\/p>\n\n\n\n<p>\u800c\u4e3b\u984c\u53e2\u96c6\u8207\u5167\u5bb9\u96c6\u5408(Content Hub)\u3001\u7b52\u5009\u67b6\u69cb(Silo Structure)\u6bd4\u8f03\uff0c\u524d\u8005\u662f\u6587\u5b57\u3001\u5716\u7247\u3001\u5f71\u7247\u7b49\u5404\u7a2e\u7d20\u6750\u7684\u96c6\u5408\uff0c\u5f8c\u8005\u5247\u662f\u8207\u7db2\u7ad9\u8a2d\u8a08\u67b6\u69cb\u7684\u6982\u5ff5\u6709\u95dc\uff0c\u4e3b\u984c\u53e2\u96c6\u66f4\u52a0\u5f37\u8abf\u5167\u5bb9\u4e4b\u9593\u5c64\u7d1a\u8207\u95dc\u806f\u6027\uff0c\u5f37\u5316\u4e3b\u984c\u8207\u6b21\u4e3b\u984c\u4e4b\u9593\u7684\u9023\u7d50\uff0c\u8b93\u9801\u9762\u8207\u9801\u9762\u4e4b\u9593\u53ef\u4ee5\u4e92\u76f8\u5e6b\u52a9\uff0c\u8b93\u7db2\u9801\u6b0a\u91cd\u4e92\u76f8\u50b3\u905e\uff0c\u6392\u540d\u5c31\u53ef\u80fd\u7372\u5f97\u7a69\u5065\u5730\u63d0\u5347\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u57282024\u5e74\u5167\u5bb9\u4e0a\u7684\u4f48\u5c40\uff0c\u5efa\u8b70\u5404\u500b\u7db2\u7ad9\u53ef\u4ee5\u5728\u5167\u5bb9\u4e3b\u984c\u4e0a\u5584\u7528\u4e3b\u984c\u53e2\u96c6\uff0c\u6316\u6398\u76ee\u6a19\u95dc\u9375\u5b57\u6700\u4e3b\u8981\u641c\u5c0b\u610f\u5716\uff0c\u4e26\u4e14\u5c07\u641c\u5c0b\u610f\u5716\u6309\u7167\u4e0d\u540c\u9700\u6c42\u9032\u884c\u5206\u985e\uff0c\u91cd\u65b0\u67b6\u69cb\u7db2\u7ad9\u5167\u7684\u9801\u9762\u5206\u985e\uff0c\u8b93\u4e0d\u540c\u5206\u985e\u4e3b\u984c\u9801\u9762\u53ef\u4ee5\u8b8a\u6210\u57fa\u77f3\u9801\u9762\uff0c\u4e26\u4e14\u70ba\u9019\u4e9b\u4e3b\u984c\u627e\u51fa\u9069\u7576\u4e14\u95dc\u806f\u6027\u9ad8\u7684\u6b21\u4e3b\u984c\uff0c\u8b93\u4e3b\u984c\u53ef\u4ee5\u7dca\u6263\u4e3b\u984c\u95dc\u9375\u5b57\u570d\u7e5e\uff0c\u5c0d\u5176\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\uff0c\u7372\u5f97\u66f4\u4f73\u7684\u6392\u540d\u3002<\/p>\n\n\n\n<p>\u53c3\u8003\u8cc7\u6599\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\">Topic Clusters: The Next Evolution of SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/blog\/topic-clusters\/\">Topic Clusters for SEO: What They Are &amp; How to Create Them<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/topic-cluster-seo\/#Q2%EF%BC%9ATopic_Cluster_%E5%AE%B9%E6%98%93%E9%80%A0%E6%88%90%E7%AB%99%E5%85%A7%E7%AB%B6%E7%88%AD%E5%97%8E%EF%BC%9F\">10 \u5206\u9418\u7406\u89e3\u4e3b\u984c\u96c6\u7fa4 Topic Cluster\uff1aSEO \u7d93\u71df\u7b56\u7565\u7684\u53e6\u4e00\u7a2e\u8996\u89d2<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zero-Click_%E6%90%9C%E5%B0%8B%EF%BC%9A%E7%B2%BE%E9%81%B8%E6%91%98%E8%A6%81%E5%84%AA%E5%8C%96\"><\/span>Zero-Click \u641c\u5c0b\uff1a\u7cbe\u9078\u6458\u8981\u512a\u5316<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google\u63d0\u4f9b\u7f6e\u9802\u7684\u7248\u9762\u4f86\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u5feb\u901f\u7372\u5f97\u81ea\u5df1\u6240\u60f3\u8981\u7684\u7b54\u6848\uff0c\u9019\u5c31\u662f\u7cbe\u9078\u6458\u8981\uff0c\u800c\u8a72\u7248\u9762\u80fd\u5354\u52a9\u4f7f\u7528\u8005\u80fd\u66f4\u8f15\u9b06\u5730\u627e\u5230\u6240\u9700\u8cc7\u8a0a\uff0c\u9019\u7a2e\u5167\u5bb9\u5c0d\u65bc\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u6216\u57f7\u884c\u8a9e\u97f3\u641c\u5c0b\u7684\u4f7f\u7528\u8005\u7279\u5225\u5be6\u7528\u3002\u9019\u500b\u7248\u9762\u7531\u65bc\u53ef\u4ee5\u4e00\u98db\u885d\u5929\u76f4\u63a5\u885d\u5230\u7248\u9762\u7684\u6700\u9802\u7aef\uff0c\u56e0\u6b64\u4e5f\u6709\u4eba\u7a31\u4e4b\u70ba\u300e\u6392\u540d\u7b2c0\u540d\u300f\u3002\u5c0d\u65bc\u5927\u591a\u6578\u7684\u7db2\u7ad9\u7d93\u71df\u8005\u4f86\u8aaa\uff0c\u7cbe\u9078\u6458\u8981\u7248\u4f4d\u7d55\u5c0d\u662f\u4e00\u500b\u503c\u5f97\u7af6\u722d\u7684\u7248\u4f4d\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u7528\u6700\u6709\u6548\u7387\u7684\u65b9\u5f0f\u7372\u5f97\u6700\u5927\u7684\u54c1\u724c\u66dd\u5149\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/NsPvmyzGhk5ctsVEnS4M3XYJzShOMm-u7G6rm3d_atBeF7UrRvBYmbGvmE_3Q3LKGySVQE2dYB8I3q0_c_V43pZEUOU6TKpVaVflq2WmjHJbBLAeaC1oavcLeP8I3f1-JSY5vzWCGlCBQSg0vl5HHn8\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u57167\uff1a\u7cbe\u9078\u6458\u8981\u986f\u793a\u8b93\u4f7f\u7528\u8005\u66f4\u76f4\u63a5\u770b\u5f97\u554f\u984c\u7684\u89e3\u6c7a\u3002\u5716\u7247\u4f86\u6e90\uff1aGoogle\u641c\u5c0b\u7d50\u679c\u9801\u9762<\/p>\n\n\n\n<p>\u800c\u7cbe\u9078\u6458\u8981\u5448\u73fe\u7684\u65b9\u5f0f\u6709\u8a31\u591a\u4e0d\u540c\u985e\u578b\uff0c\u50cf\u662f\u6bb5\u843d\u578b\u5f0f\u3001\u5217\u8868\u578b\u5f0f\u6216\u8005\u662f\u8868\u683c\u7684\u5f62\u5f0f\uff0c\u56e0\u6b64\u6301\u7e8c\u95dc\u6ce8\u80fd\u5920\u5448\u73fe\u7cbe\u9078\u6458\u8981\u5f62\u5f0f\u7684\u95dc\u9375\u5b57\uff0c\u9032\u4e00\u6b65\u5c07\u95dc\u9375\u5b57\u5728\u7db2\u7ad9\u5167\u5bb9\u900f\u904e\u8868\u683c\u6216\u8005\u662f\u5217\u9ede\u65b9\u5f0f\u4f48\u5c40\u5230\u7db2\u7ad9\u5167\uff0c\u5c07\u6709\u6a5f\u6703\u7af6\u722d\u5230\u7248\u4f4d\uff0c\u4f8b\u5982\u50cf\u662f10\u5927\u71b1\u9580\u5546\u54c1\u6216\u80055\u5927\u4f7f\u7528\u6ce8\u610f\u4e8b\u9805\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u5c0d\u65bc\u6709\u4e00\u4e9b\u4eba\u4f86\u8aaa\uff0c\u7cbe\u9078\u6458\u8981\u7684\u51fa\u73fe\u53ef\u80fd\u6703\u5c0e\u81f4\u7db2\u7ad9\u9ede\u64ca\u6b21\u6578\u4e0b\u964d\uff0c\u6709<a href=\"https:\/\/www.semrush.com\/blog\/zero-clicks-study\/\">\u7814\u7a76<\/a>\u6307\u51fa\uff0c\u5c07\u8fd157%\u7684\u624b\u6a5f\u641c\u5c0b\u8005\u548c25%\u684c\u6a5f\u641c\u5c0b\u8005\u5728\u770b\u5b8c\u7cbe\u9078\u6458\u8981\u7248\u4f4d\u5f8c\uff0c\u5c31\u9078\u64c7\u76f4\u63a5\u96e2\u958b\u7db2\u7ad9\uff0c\u800c\u9019\u4e9b\u4eba\u901a\u5e38\u662f\u56e0\u70ba\u641c\u5c0b\u4e86\u4e00\u4e9b\u95dc\u65bc\u516c\u5171\u8cc7\u8a0a\u3001\u540d\u4eba\u8cc7\u6599\u7b49\u5167\u5bb9\uff0c\u56e0\u6b64\u5728\u7372\u5f97\u7b54\u6848\u5f8c\uff0c\u5c31\u4e0d\u9700\u8981\u518d\u9032\u4e00\u6b65\u7db2\u7ad9\u4e92\u52d5\u3002\u4f46\u9019\u4ee3\u8868\u5c31\u7db2\u7ad9\u7d93\u71df\u8005\u5c31\u9700\u8981\u653e\u68c4\u9019\u4e9b\u9ede\u64ca\u6578\u55ce\uff1f\u7576\u7136\u4e0d\u662f\uff0c\u53cd\u800c\u53ef\u4ee5\u9032\u4e00\u6b65\u601d\u8003\u5982\u4f55\u7372\u53d6\u9019\u4e9b\u53ef\u4ee5\u7522\u751f\u7cbe\u9078\u6458\u8981\u7684\u95dc\u9375\u5b57\uff0c\u624d\u6709\u6a5f\u6703\u589e\u52a0\u54c1\u724c\u66dd\u5149\u3002\u8a66\u60f3\u5982\u679c\u672a\u4f86SGE\u7684\u6642\u4ee3\u4f86\u81e8\uff0c\u5982\u679c\u7db2\u7ad9\u5167\u5bb9\u6c92\u6709\u53d7\u5230SGE\u7684\u9752\u775e\uff0c\u90a3\u9ebc\u7cbe\u9078\u6458\u8981\u5c31\u662f\u4f60\u53e6\u4e00\u500b\u6700\u597d\u7684\u9078\u64c7(\u4f46\u9084\u4e0d\u78ba\u5b9a\u7cbe\u9078\u6458\u8981\u548cSGE\u4e4b\u9593\u662f\u5426\u6703\u540c\u6b65\u51fa\u73fe)\u3002<\/p>\n\n\n\n<p>\u800c\u60f3\u8981\u7af6\u722d\u7cbe\u9078\u6458\u8981\u7248\u4f4d\uff0c\u5c31\u5fc5\u9808\u8981\u4e86\u89e3\u6709\u54ea\u4e9b\u95dc\u9375\u5b57\u5df2\u7d93\u64c1\u6709\u7cbe\u9078\u6458\u8981\u7684\u7248\u9762\uff0c\u5efa\u8b70\u53ef\u4ee5\u900f\u904eahrefs\u5de5\u5177\u4e2dsite explore\u529f\u80fd\uff0c\u5206\u6790\u7ad9\u5167\u6709\u54ea\u4e9borganic keywords\uff0c\u4e26\u4e14\u7be9\u9078\u51fa\u64c1\u6709Featured Snippet\u7279\u5fb5\u7684\u95dc\u9375\u5b57\uff0c\u9032\u4e00\u6b65\u89c0\u5bdf\u95dc\u9375\u5b57\u7684SERP\uff0c\u4e86\u89e3\u54ea\u4e9b\u7db2\u7ad9\u5df2\u7d93\u7372\u5f97\u7cbe\u9078\u6458\u8981\uff0c\u7814\u7a76\u9019\u4e9b\u7db2\u7ad9\u6240\u4f7f\u7528\u7684\u7b56\u7565\uff0c\u4f8b\u5982\u5716\u4e2d\u7684\u74e6\u65af\u7210\u63a8\u85a6\uff0c\u7372\u5f97\u7cbe\u9078\u6458\u8981\u7684\u7db2\u7ad9\uff0c\u900f\u904e\u5217\u51fa\u5404\u500b\u54c1\u724c\u7684\u7279\u8272\u74e6\u65af\u7210\uff0c\u4f7f\u7528\u5217\u9ede\u5143\u7d20\u5217\u51fa\u9019\u4e9b\u7522\u54c1\uff0c\u8b93\u7db2\u7ad9\u7372\u5f97\u300e\u74e6\u65af\u7210\u63a8\u85a6\u300f\u95dc\u9375\u5b57\u7cbe\u9078\u6458\u8981\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/PfGRx_O7_EEN0HpGS8LFqJLz82nctOXNxCOft4mQKpnsk2JmcCV4xOrczORSD_aa2v8xZLf0iMvmkyWNftxmOcm3kmFsj06P-XSWLA5kKfhHFGYN9uqw5Rst6WNA8INHUrI38qkvPmDV-T84kHC5x6M\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/NpU9dgVCygdTi6f9pz0HzaGjZhVYD4lQJv1HPViOmCHMC82Vh6yAHxM797SD4e2bHb1c-0-U4TFKFCeOhtc4ISpuMtx31bca2qNn7FGou6VLqTgtbSqrjvOO1lz284CQmmbqYKbLszsJHdg2po9Si4I\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u57168&amp;9\uff1a\u900f\u904eahrefs\u7db2\u7ad9\u5de5\u5177\uff0c\u4e86\u89e3\u7cbe\u9078\u6458\u8981\u95dc\u9375\u5b57\u6311\u9078\u8207\u7af6\u54c1\u7b56\u7565\u3002\u5716\u7247\u4f86\u6e90\uff1aahrefs<\/p>\n\n\n\n<p>\u800c\u5728\u5167\u5bb9\u7b56\u7565\u4e0a\uff0c\u5efa\u8b70\u5728\u6587\u5b57\u4e0a\u76e1\u53ef\u80fd\u4f48\u5c40\u5e38\u898b\u554f\u984c\uff0c\u4f8b\u5982\u53ef\u4ee5\u53c3\u8003People Also ask\u7684\u7248\u4f4d\uff0c\u4e86\u89e3\u95dc\u9375\u5b57\u6240\u5ef6\u4f38\u7684\u554f\u984c\uff0c\u540c\u6642\u76e1\u53ef\u80fd\u4f7f\u7528\u8a62\u554f\u5f0f\u5ef6\u4f38\u95dc\u9375\u5b57\uff0c\u4f8b\u5982\uff1a\u4f55\u4fdd\u990a\u74e6\u65af\u7210\uff1f\u6700\u5f8c\u5c07\u9019\u4e9b\u5167\u5bb9\u76e1\u53ef\u80fd\u4f7f\u7528html\u6a19\u7c64\u5c07\u5167\u5bb9\u7d44\u7e54\u5316\uff0c\u8b93Google\u722c\u53d6\u6642\uff0c\u53ef\u4ee5\u66f4\u5bb9\u6613\u7406\u89e3\uff0c\u4e26\u4e14\u64f7\u53d6\u51fa\u4f86\u3002\u56e0\u6b64\u5efa\u8b70AI\u5373\u5c07\u5230\u4f86\u7684\u4e00\u5e74\uff0c\u7af6\u722d\u7cbe\u9078\u6458\u8981\u7248\u4f4d\u540c\u6642\u512a\u5316\u7db2\u7ad9\u5167\u5bb9\u7b26\u5408\u7cbe\u9078\u6458\u8981\uff0c\u70ba\u7db2\u7ad9\u5e36\u4f86\u66f4\u591a\u66dd\u5149\u6a5f\u6703\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/7BSqYMA-p9Q84bxnjMOYaxIYpc5tmH92KPzCjC02H1xzw8m7I-kGPgMdGXRT2BVi-jxhY75oC2Ku39kHSUapwDW30UU9gpKwTuwoQgVUwYQGNpbx3hxMk4s-ia27OuAI7ktjFfNNRXdmBfjADJ4UwA8\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u571610\uff1a\u5584\u7528People Also Ask\u5167\u5bb9\u9032\u884c\u56de\u61c9\u3002\u5716\u7247\u4f86\u6e90\uff1aGoogle\u641c\u5c0b\u7d50\u679c\u9801\u9762<\/p>\n\n\n\n<p>\u53c3\u8003\u8cc7\u6599\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/featured-snippets?visit_id=638378076814719229-3835019214&amp;rd=1&amp;hl=zh-tw\">\u7cbe\u9078\u6458\u8981\u548c\u60a8\u7684\u7db2\u7ad9<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/websearch\/answer\/9351707?hl=zh-Hant\">Google \u7cbe\u9078\u6458\u8981\u7684\u904b\u4f5c\u65b9\u5f0f<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/future-of-seo\/\">The Future of SEO: Search Marketing Trends for 2024 &amp; Beyond<\/a><\/li>\n<\/ul>\n\n\n\n<p><br>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-people-also-ask\/\">\u5176\u4ed6\u4eba\u4e5f\u554f\u4e86\u4ee5\u4e0b\u554f\u984c\uff1f5 \u500b\u6b65\u9a5f\u5e6b\u4f60\u7af6\u722d People Also Ask\uff0c\u63d0\u5347\u7db2\u7ad9\u6d41\u91cf<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BD%B1%E7%89%87SEO%EF%BC%9A%E6%8C%96%E6%8E%98%E5%8F%97%E7%9C%BE%E5%BD%B1%E7%89%87%E5%85%A7%E5%AE%B9\"><\/span>\u5f71\u7247SEO\uff1a\u6316\u6398\u53d7\u773e\u5f71\u7247\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7531\u65bc\u5f71\u7247\u7684\u89c0\u770b\u6b21\u6578\u6301\u7e8c\u4e0d\u65b7\u5730\u589e\u52a0\uff0cGoogle\u5c07\u6578\u4ee5\u767e\u8a08\u7684\u5f71\u7247\u7de8\u5165\u7d22\u5f15\uff0c\u65b9\u4fbf\u8a31\u591a\u4f7f\u7528\u8005\u89c0\u770b\u5f71\u7247\uff0c\u76f8\u4fe1\u8a31\u591a\u4eba\u4e5f\u89c0\u5bdf\u5230\u8d8a\u4f86\u8d8a\u591a\u5f71\u7247\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\uff0c\u751a\u81f3\u53ef\u4ee5\u7be9\u9078\u51fa\u5f71\u7247\u5167\u5bb9\u95dc\u9375\u6642\u523b\uff0c\u65b9\u4fbf\u4f7f\u7528\u8005\u53ef\u4ee5\u66f4\u5feb\u770b\u5230\u4ed6\u5011\u6240\u9700\u8981\u7684\u5167\u5bb9\u3002\u800c\u57282022\u5e74\u5de6\u53f3\uff0c\u70ba\u4e86\u5e6b\u52a9\u7db2\u7ad9\u7ba1\u7406\u54e1\u4e86\u89e3\u5f71\u7247\u7d22\u5f15\u72c0\u6cc1\uff0c\u5728Google Search Console\u5167\u63d0\u4f9b\u5404\u7a2e\u5f71\u7247\u672a\u88ab\u7d22\u5f15\u7684\u53ef\u80fd\u72c0\u6cc1\uff0c\u5354\u52a9\u6392\u9664\u5f71\u7247\u7684\u7121\u6cd5\u88ab\u7d22\u5f15\u7684\u554f\u984c\u3002\u800c\u6839\u64daBrian Dean\u7684Video SEO\u6307\u5357\uff0c\u5982\u679c\u8981\u6301\u7e8c\u505a\u597d\u5f71\u7247SEO\uff0c\u5c31\u5fc5\u9808\u8981\u5f9e\u6839\u672c\u7684\u5f71\u7247\u95dc\u9375\u5b57\u7814\u7a76\u505a\u8d77\uff0c\u7406\u7531\u6709\u5169\u500b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5927\u90e8\u5206\u7684\u5f71\u7247\u95dc\u9375\u5b57\u5efa\u8b70\u90fd\u662f\u4f86\u81ea\u65bcYouTube\u63a8\u85a6\uff0c\u800c\u4e26\u975eGoogle\u641c\u5c0b\u5f15\u64ce\u3002<\/li>\n\n\n\n<li>\u4f7f\u7528Google\u641c\u5c0b\u95dc\u9375\u5b57\u7684\u9700\u6c42\u6703\u8207YouTube\u7684\u9700\u6c42\u5b8c\u5168\u4e0d\u4e00\u6a23\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5584\u7528\u4e0d\u540c\u5f71\u7247\u5de5\u5177\uff0c\u4f8b\u5982Tubebuddy\u3001VidIQ\u7b49\u5de5\u5177\uff0c\u4f86\u4e86\u89e3\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u91cf\uff0c\u5c07\u6709\u52a9\u65bc\u7372\u5f97\u66f4\u591a\u5f71\u7247\u6b21\u6578\u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u5728\u88fd\u4f5c\u5f71\u7247\u4e0a\u53ef\u4ee5\u6839\u64da\u7559\u610f\u89c0\u773e\u7559\u5b58\u72c0\u6cc1(Audience Retention)\uff0c\u6839\u64daYouTube\u6307\u5357\uff0c\u73fe\u5728\u65bc\u5f71\u7247\u5f8c\u53f0\u53ef\u4ee5\u5206\u6790\u5f71\u7247\u7684\u56db\u500b\u968e\u6bb5\uff0c\u5206\u5225\u70ba\u958b\u982d(Intro)\u3001\u9802\u5c16\u6642\u523b(Top Moments)\u3001\u9ad8\u5cf0(Spikes)\u3001\u4f4e\u8c37(Dips)\uff0c\u800c\u5404\u500b\u968e\u6bb5\u5206\u5225\u53ef\u6709\u4ee5\u4e0b\u7684\u610f\u7fa9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u958b\u982d(Intro)\uff1a\u9019\u4ee3\u8868\u5f71\u7247\u6700\u4e00\u958b\u59cb\u768430\u79d2\u7684\u5167\u5bb9\uff0c\u901930\u79d2\u7684\u5167\u5bb9\u53ef\u80fd\u6703\u6c7a\u5b9a\u89c0\u773e\u662f\u5426\u8981\u6301\u7e8c\u89c0\u8cde\u4f60\u7684\u5f71\u7247\uff0c\u56e0\u6b64\u5efa\u8b70\u6301\u7e8c\u512a\u5316\u5f71\u7247\u7e2e\u5716\u6216\u8005\u6a19\u984c\u3001\u63cf\u8ff0\uff0c\u80fd\u5728\u958b\u982d(Intro)\u80fd\u5920\u7372\u5f97\u66f4\u597d\u7684\u6210\u6548\u3002<\/li>\n\n\n\n<li>\u9802\u5c16\u6642\u523b(Top Moments)\uff1a\u4ee3\u8868\u4e00\u7fa4\u89c0\u773e\u6301\u7e8c\u89c0\u770b\u5f71\u7247\u4e14\u6c92\u6709\u96e2\u958b\u7684\u6642\u523b\uff0c\u5efa\u8b70\u53ef\u4ee5\u6301\u7e8c\u5728\u9019\u4e9b\u6642\u523b\u63d0\u4f9b\u65b0\u7684\u5167\u5bb9\uff0c\u64f4\u5927\u9802\u5c16\u6642\u523b\u7684\u7bc4\u570d\uff0c\u907f\u514d\u56e0\u70ba\u5f71\u7247\u904e\u9577\u5c0e\u81f4\u89c0\u773e\u96e2\u958b\u7684\u73fe\u8c61\u3002<\/li>\n\n\n\n<li>\u9ad8\u5cf0(Spikes)\uff1a\u6307\u8a72\u5f71\u7247\u6642\u523b\u88ab\u91cd\u8907\u89c0\u770b\u6216\u8005\u5206\u4eab\uff0c\u9019\u53ef\u80fd\u4ee3\u8868\u4f60\u7684\u8a72\u7247\u6bb5\u5167\u5bb9\u8f03\u5176\u4ed6\u7247\u6bb5\u66f4\u503c\u5f97\u88ab\u89c0\u8cde\uff0c\u6216\u8005\u4f60\u7684\u7247\u6bb5\u5167\u5bb9\u8868\u9054\u7684\u610f\u601d\u53ef\u80fd\u4e0d\u592a\u6e05\u695a\uff0c\u56e0\u6b64\u5efa\u8b70\u6301\u7e8c\u91dd\u5c0d\u8a72\u7247\u6bb5\u9032\u884c\u512a\u5316\uff0c\u8b93\u5f71\u7247\u53ef\u4ee5\u66f4\u88ab\u6301\u7e8c\u770b\u5b8c\u3002<\/li>\n\n\n\n<li>\u4f4e\u8c37(Dips)\uff1a\u6307\u5f71\u7247\u88ab\u89c0\u773e\u88ab\u7565\u904e\u6216\u8005\u653e\u68c4\u7684\u6642\u523b\uff0c\u5efa\u8b70\u53ef\u6301\u7e8c\u601d\u8003\u9019\u4e9b\u4f4e\u8c37\u7684\u7247\u6bb5\u53ef\u80fd\u88ab\u7565\u904e\u6216\u653e\u68c4\u7684\u539f\u56e0\uff0c\u4f86\u6e1b\u5c11\u4f4e\u8c37\u73fe\u8c61\u7684\u7522\u751f\uff0c\u8b93\u4f60\u7684\u5f71\u7247\u53ef\u4ee5\u6301\u7e8c\u88ab\u89c0\u773e\u770b\u5b8c\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/dI6KbXb-uIliATEE03EBTtoQ7Co3-poxILjjeRtAnLkO7MG8ZVnZtmhc0NbhEvNpGnfEkHtWqnLXZx-s3lqdPeEFQTLnYuwRYLH6MKWq4RqCezjWdEbGD3tcQo7pADWHKBH6ebitLnfT4uud2FKtEqE\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u571611\uff1a\u4f7f\u7528YouTube\u5f8c\u53f0\u6578\u64da\uff0c\u4e86\u89e3\u5f71\u7247\u89c0\u770b\u60c5\u6cc1\u3002\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/support.google.com\/youtube\/answer\/9314415?hl=en&amp;visit_id=638377217282915196-2709592007&amp;rd=1#zippy=%2Corganic-traffic%2Cpaid-traffic%2Cintros%2Ctop-moments%2Cdips%2Cspikes\">YouTube Help<\/a><\/p>\n\n\n\n<p>\u5176\u6b21\u91dd\u5c0dYouTube\u983b\u9053\u4e0a\u7684\u6a19\u984c\u3001\u63cf\u8ff0\u3001\u6a19\u7c64\u7b49\u5340\u584a\u9032\u884c\u95dc\u9375\u5b57\u914d\u7f6e\u4ee5\u53ca\u5167\u5bb9\u512a\u5316\uff0c\u8b93\u983b\u9053\u7684\u95dc\u806f\u6027\u80fd\u5920\u8207\u5f71\u7247\u606f\u606f\u76f8\u95dc\u3002\u800c\u7531\u65bcYouTube\u983b\u9053\u65e5\u6f38\u8b8a\u591a\uff0c\u4e5f\u5fc5\u9808\u9032\u4e00\u6b65\u63d0\u9ad8\u983b\u9053\u7684\u6b0a\u5a01\u6027\uff0c\u589e\u52a0\u983b\u9053\u5728\u8a72\u9818\u57df\u7684\u9818\u5148\u5730\u4f4d\uff0c\u7576\u7136\u8a02\u95b1\u6578\u5c31\u662f\u5176\u4e2d\u4e00\u9805\uff0c\u4f8b\u5982\u50cf\u662f\u6c96\u7e69\u4e00\u65e5\u904a\u5f71\u7247\uff0c\u8a02\u95b1\u6578\u8d8a\u9ad8\u7684\u983b\u9053\u5c31\u6703\u8d8a\u6709\u6a5f\u6703\u6bd4\u8a02\u95b1\u6578\u5c11\u7684\u983b\u9053\u88ab\u89c0\u770b\uff0c\u9084\u6709\u50cf\u662f\u5f71\u7247\u6578\u91cf\u3001\u89c0\u770b\u7e3d\u6b21\u6578\u3001\u6309\u8b9a\u6b21\u6578\u3001\u5206\u4eab\u6b21\u6578\u7b49\u6307\u6a19\uff0c\u90fd\u662f\u6b0a\u5a01\u6027\u8a55\u4f30\u7684\u6307\u6a19\uff0c\u56e0\u6b64\u5982\u679c\u60f3\u8981\u5728\u5f71\u7247\u812b\u7a4e\u800c\u51fa\uff0c\u4e0d\u518d\u53ea\u662f\u62cd\u5b8c\u5f71\u7247\u4e0a\u50b3\uff0c\u800c\u662f\u9700\u8981\u66f4\u591a\u5fc3\u529b\u4f86\u589e\u52a0\u983b\u9053\u5f71\u97ff\u529b\u3002<\/p>\n\n\n\n<p>\u518d\u4f86\u5c31\u662f\u589e\u52a0\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u7684\u66dd\u5149\uff0c\u5f71\u7247\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4f54\u6709\u8d8a\u4f86\u8d8a\u91cd\u8981\u7684\u7248\u4f4d\uff0c\u4f60\u6703\u767c\u73fe\u9664\u4e86\u700f\u89bd\u5230\u7db2\u7ad9\u8cc7\u8a0a\u5916\uff0c\u6703\u5728\u6975\u4f73\u7684\u4f4d\u7f6e\u770b\u5230\u591a\u90e8\u5f71\u7247\u88ab\u9673\u5217\u51fa\u4f86\uff0c\u4f46\u5176\u5be6\u9019\u4e9b\u5f80\u5f80\u88ab\u4e00\u4e9b\u7a31\u4e4b\u70ba\u300e\u5f71\u7247\u95dc\u9375\u5b57\u300f\u6240\u5448\u73fe\uff0c\u9019\u4e9b\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u610f\u5716\u662f\u660e\u986f\u504f\u5411\u5f71\u7247\uff0c\u56e0\u6b64\u5efa\u8b70\u53ef\u4ee5\u900f\u904e\u5728\u7db2\u7ad9\u6216\u983b\u9053\u4e0a\u8a2d\u5b9a\u5f71\u7247\u95dc\u9375\u5b57\uff0c\u638c\u63e1\u5f71\u7247\u7684\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u672a\u4f86Google\u4e5f\u6301\u7e8c\u66f4\u65b0\u5f71\u7247\u7d22\u5f15\u5831\u8868\uff0c\u4f86\u767c\u73fe\u5f71\u7247\u7684\u554f\u984c\u6240\u5728\uff0c\u50cf\u662f2023\u5e7412\u6708\u6240\u66f4\u65b0\u7684<a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/12\/video-is-the-main-content\">\u5167\u5bb9<\/a>\uff0cGoogle\u5728\u5f71\u7247\u641c\u5c0b\u4e0b\uff0c\u8b93\u5f71\u7247\u4f5c\u70ba\u4e3b\u8981\u5340\u584a\u5448\u73fe\uff0c\u4e5f\u56e0\u70ba\u5982\u6b64\uff0cGoogle\u6703\u6301\u7e8c\u6aa2\u67e5\u5f71\u7247\u662f\u5426\u4f5c\u70ba\u9801\u9762\u7684\u4e3b\u8981\u5167\u5bb9\uff0c\u5982\u679c\u672a\u6210\u70ba\u4e3b\u8981\u5167\u5bb9\uff0c\u53ef\u80fd\u6703\u5c0e\u81f4\u8a72\u5f71\u7247\u672a\u88ab\u7d22\u5f15\uff0c\u56e0\u6b64\u5efa\u8b70\u53ef\u6301\u7e8c\u95dc\u6ce8\u5f71\u7247\u5831\u8868\u8cc7\u8a0a\uff0c\u8b93\u4e86\u89e3\u5f71\u7247\u662f\u5426\u80fd\u5920\u70ba\u4f60\u7684\u7db2\u7ad9\u5e36\u4f86\u66f4\u591a\u7684\u6d41\u91cf\u6216\u8005\u66f4\u597d\u7684\u6392\u540d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ZoQYquR-_LPZhdPVesSzqhGeb6NLv1cmUzn432jH9s3oWTUr7zlQAKHHFEicgb_RrLXyQ2nFKbq4n8SGjSZY_uuQBTFIMv0sSfca8cjXW1RVui2e7E12IXnVhcagwI5CkPQ02_GiGgcbfAgki29wyIk\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u571612\uff1aGoogle\u6301\u7e8c\u512a\u5316\u5f71\u7247\u6aa2\u7d22\u5831\u8868\uff0c\u53ef\u4ee5\u66f4\u52a0\u4e86\u89e3\u5f71\u7247\u7d22\u5f15\u72c0\u614b\u3002\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/12\/video-is-the-main-content?hl=zh-tw\">Google \u641c\u5c0b\u4e2d\u5fc3\u7db2\u8a8c<\/a>\u3002<\/p>\n\n\n\n<p>\u53c3\u8003\u8cc7\u6599\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/backlinko.com\/video-seo-guide\">VIDEO SEO:The Definitive Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/youtube\/answer\/9314415?hl=en&amp;visit_id=638377217282915196-2709592007&amp;rd=1#zippy=%2Corganic-traffic%2Cpaid-traffic%2Cintros%2Ctop-moments%2Cdips%2Cspikes\">Measure key moments for audience retention<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/12\/video-is-the-main-content\">Video mode now only shows pages where video is the main content<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/video-seo\/\">YouTube\u5f71\u7247\u7576\u9053\uff01\u4e03\u5927\u5f71\u7247SEO\u512a\u5316\u65b9\u6cd5\uff0c\u8b93\u5f71\u7247\u6210\u70ba\u4f60\u7684\u6700\u4f73\u884c\u92b7\u5229\u5668<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-tools\/\">8\u7a2eYoutube SEO tool: \u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u8207\u983b\u9053\u7d93\u71df\u6280\u5de7<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%B7%B1%E5%BA%A6%E8%81%9A%E7%84%A6%E5%9C%A8%E5%9C%B0%E5%8C%96SEO\"><\/span>\u6df1\u5ea6\u805a\u7126\u5728\u5730\u5316SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u57282022\u5e74\uff0cGoogle\u52a0\u5165near me\u7684\u6f14\u7b97\u6cd5\uff0c\u52a0\u5165\u5728\u5730\u5316\u641c\u5c0b\u689d\u4ef6\uff0c\u8b93\u641c\u5c0b\u7d50\u679c\u53ef\u4ee5\u66f4\u8cbc\u8fd1\u4f7f\u7528\u8005\u6240\u5728\u5340\u57df\uff0c\u800c\u570b\u5916\u7814\u7a76\u6307\u51fa\uff0c\u900f\u904eGoogle\u5730\u5716\u4f7f\u7528\u5728\u5730\u641c\u5c0b\u4f7f\u7528\u8005\uff0c\u6210\u9577\u4e86100%\uff0c\u900f\u904e\u624b\u6a5f\u641c\u5c0b\u9130\u8fd1\u5546\u54c1\u7684\u4f7f\u7528\u8005\u8207\u76f8\u95dc\u95dc\u9375\u5b57\uff0c\u986f\u8457\u6210\u9577\u4e86250%\u8207200%\uff0c\u9019\u4ee3\u8868\u4e86\u8a72\u6f14\u7b97\u6cd5\u7372\u5f97\u4f7f\u7528\u8005\u9752\u775e\uff0c\u5e6b\u52a9\u4f7f\u7528\u8005\u53ef\u4ee5\u5c31\u8fd1\u627e\u5230\u6240\u9700\u8981\u7684\u8cc7\u8a0a\u6216\u5546\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/MCArBINAo70rGxCgk2vjL24GJyhBwXm2xlrCaYOOQwDPVQGNdd4oGJ6PEULgIy4x-O76zZOpvqARtR0uh7RQDQnQGKxn5bKaK_GyDblCLmFgAkvPkMuEab_ua9sqF9cwj_PD2_kA2tvBkeIf3mdF4lM\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u571613\uff1a\u5f37\u5316\u6211\u7684\u5546\u5bb6\uff0c\u7372\u5f97\u66f4\u52a0\u7684\u6392\u540d\u4f4d\u7f6e\u3002\u5716\u7247\u4f86\u6e90\uff1aGoogle\u5730\u5716<\/p>\n\n\n\n<p>\u800c\u5728\u5730\u5316\u7684\u6392\u540d\u662f\u5982\u4f55\u6c7a\u5b9a\u7684\u5462\uff1f\u6839\u64daGoogle\u5728\u5730\u5316\u512a\u5316\u6307\u5357\u8868\u793a\uff0c\u662f\u6839\u64da\u95dc\u806f\u6027\u3001\u8ddd\u96e2\u8207\u540d\u6c23\uff0c\u7d9c\u5408\u904b\u7528\u4e0a\u8ff0\u56e0\u7d20\uff0c\u627e\u51fa\u6700\u7b26\u5408\u641c\u5c0b\u95dc\u9375\u5b57\u7684\u7d50\u679c\u3002\u4f8b\u5982\uff0cGoogle\u6f14\u7b97\u6cd5\u53ef\u80fd\u6703\u505a\u51fa\u4ee5\u4e0b\u5224\u65b7\uff1a\u76f8\u8f03\u65bc\u8ddd\u96e2\u8fd1\u7684\u5546\u5bb6\uff0c\u8ddd\u96e2\u9060\u7684\u5546\u5bb6\u66f4\u80fd\u63d0\u4f9b\u8cbc\u8fd1\u4f7f\u7528\u8005\u9700\u6c42\u7684\u670d\u52d9\uff0c\u56e0\u6b64\u5728\u672c\u5730\u641c\u5c0b\u7d50\u679c\u4e2d\u80fd\u7372\u5f97\u8f03\u9ad8\u7684\u6392\u540d\u3002\u800c\u4e09\u9805\u6307\u6a19\u8aaa\u660e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u95dc\u806f\u6027\uff1a\u6307\u672c\u5730\u5546\u5bb6\u6a94\u6848\u8207\u4f7f\u7528\u8005\u641c\u5c0b\u5b57\u8a5e\u7684\u543b\u5408\u5ea6\u3002\u56e0\u6b64\u5728\u6211\u7684\u5546\u5bb6\u5167\u6240\u63d0\u4f9b\u7684\u8cc7\u8a0a\u8207\u641c\u5c0b\u95dc\u9375\u5b57\u95dc\u806f\u6027\u8d8a\u9ad8\uff0c\u8d8a\u6709\u6a5f\u6703\u7372\u5f97\u597d\u7684\u6392\u540d\u3002<\/li>\n\n\n\n<li>\u8ddd\u96e2\uff1a\u6307\u641c\u5c0b\u95dc\u9375\u5b57\u4e2d\u63d0\u5230\u7684\u5730\u9ede\u8207\u6bcf\u7b46\u641c\u5c0b\u7d50\u679c\u4e4b\u9593\u7684\u8ddd\u96e2\u3002\u5982\u679c\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u4e26\u672a\u6307\u660e\u5730\u9ede\uff0c\u6211\u5011\u6703\u6839\u64da\u4ed6\u5011\u6240\u5728\u4f4d\u7f6e\u7684\u76f8\u95dc\u8cc7\u8a0a\u4f86\u8a08\u7b97\u8ddd\u96e2\u3002\u5982\u679c\u4f60\u7684\u5546\u5bb6\u76f8\u8f03\u65bc\u5176\u4ed6\u540c\u985e\u7af6\u54c1\u8d8a\u8fd1\uff0c\u5c31\u6709\u6a5f\u6703\u7372\u5f97\u66f4\u597d\u7684\u6392\u540d\u3002<\/li>\n\n\n\n<li>\u540d\u6c23\uff1a\u6307\u5546\u5bb6\u7684\u77e5\u540d\u5ea6\u3002\u91dd\u5c0d\u5546\u5bb6\u6240\u638c\u63e1\u5230\u7684\u7db2\u8def\u8cc7\u8a0a (\u4f8b\u5982\u9023\u7d50\u3001\u6587\u7ae0\u548c\u76ee\u9304)\u3001\u8a55\u8ad6\u6578\u548c\u8a55\u5206\u7b49\u7b49\u8cc7\u8a0a\u505a\u70ba\u540d\u6c23\u5224\u65b7\u7684\u4f9d\u64da\uff0c\u76e1\u53ef\u80fd\u63d0\u9ad8\u6211\u7684\u5546\u5bb6\u5728\u4f7f\u7528\u8005\u5fc3\u4e2d\u7684\u6eff\u610f\u5ea6\uff0c\u4e26\u4e14\u70ba\u4f60\u7684\u5546\u54c1\u6216\u670d\u52d9\u7559\u4e0b\u597d\u7684\u8a55\u8ad6\uff0c\u5c07\u6709\u6a5f\u6703\u722d\u53d6\u66f4\u4f73\u7684\u6392\u540d\uff0c\u4f46\u662f\u8a18\u4f4f\u7121\u6cd5\u900f\u904e\u8981\u6c42\u6216\u4ed8\u8cbb\u7684\u65b9\u5f0f\uff0c\u63d0\u5347\u81ea\u5df1\u7684 Google \u672c\u5730\u6392\u540d\u3002<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/bH0kgVqTGFpEFGjkvkVcZU6-BuoSrQFELQNNEK3q9-unT4151ZmBxBKn1zjmPWXdH5e1JqB_6cpSErmM1JO0Tin2RSQ64zaiBtPYHPi17vdxl5Azaxyct3SmPpgO1xMONasWU_Z56N3AxJmLf3DrL3o\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u571614\uff1a\u6211\u7684\u5546\u5bb6\u6392\u540d\u512a\u5316\u4e09\u9805\u6307\u6a19\u3002<\/p>\n\n\n\n<p>\u4e86\u89e3Google \u5728\u5730\u5316\u6392\u540d\u7684\u6f14\u7b97\u6cd5\uff0c\u5c31\u53ef\u4ee5\u9032\u4e00\u6b65\u77e5\u9053\u5728\u5730\u5316SEO\u8207\u4e00\u822c\u7db2\u7ad9SEO\u6709\u4e0d\u540c\u7684\u64cd\u4f5c\u908f\u8f2f\u6240\u5728\uff0c\u7372\u5f97\u66f4\u597d\u7684\u5728\u5730\u5316\u7684\u6392\u540d\uff0c\u5c07\u6709\u52a9\u65bc\u589e\u52a0\u5728\u5730\u5316\u6d41\u91cf\uff0c\u56e0\u6b64\u8981\u5982\u4f55\u9032\u884c\u5728\u5730\u5316SEO\uff1f\u53ef\u4ee5\u53c3\u8003\u4ee5\u4e0b\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u7814\u7a76\u5728\u5730\u5316\u95dc\u9375\u5b57\uff1a\u5584\u7528Google\u641c\u5c0b\u5efa\u8b70\u5b57\u8a5e\u3001Google\u8da8\u52e2\u5de5\u5177\u3001Google\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u3001ahrefs(\u4ed8\u8cbb)\u5de5\u5177\u4f86\u4e86\u89e3\u5728\u5730\u5316\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u91cf\u72c0\u6cc1\uff0c\u751a\u81f3\u53ef\u4ee5\u9032\u4e00\u6b65\u89c0\u5bdf\u7af6\u54c1\u6240\u4f7f\u7528\u7684\u95dc\u9375\u5b57\uff0c\u662f\u5426\u6709\u503c\u5f97\u81f4\u656c\u4e4b\u8655\uff0c\u900f\u904e\u77e5\u5f7c\u77e5\u5df1\u65b9\u5f0f\uff0c\u4f86\u8b93\u91cd\u8981\u7684\u7b2c\u4e00\u6b65\u53ef\u4ee5\u66f4\u5b8c\u5584\u3002<\/li>\n\n\n\n<li>\u5b8c\u5584\u6211\u7684\u5546\u5bb6\u8cc7\u8a0a\uff1a\u5546\u5bb6\u6a94\u6848\u7684\u5b8c\u5584\u6027\uff0c\u7d55\u5c0d\u662f\u512a\u5316\u5728\u5730\u5316\u7684\u95dc\u9375\uff0c\u63d0\u4f9b\u5b8c\u6574\u5546\u5bb6\u5730\u5740\u3001\u96fb\u8a71\u3001\u985e\u5225\u3001\u5c6c\u6027\u3001\u71df\u696d\u6642\u9593\u7b49\u7b49\uff0c\u4f86\u8b93Google\u77e5\u9053\u641c\u5c0b\u95dc\u9375\u5b57\u8207\u5546\u5bb6\u6a94\u6848\u7684\u95dc\u806f\u6027\uff0c\u540c\u6642\u9a57\u8b49\u5730\u9ede\u4f86\u63d0\u9ad8\u5728Google\u5340\u57df\u641c\u5c0b\u51fa\u73fe\u7684\u6a5f\u7387\uff0c\u4ee5\u53ca\u8981\u6301\u7e8c\u65b0\u589e\u5546\u54c1\u76f8\u7247\u3001\u5e97\u5167\u5546\u54c1\uff0c\u4e26\u4e14\u7ba1\u7406\u548c\u56de\u8986\u8a55\u8ad6\uff0c\u589e\u52a0\u8207\u4f7f\u7528\u8005\u7684\u4e92\u52d5\u3002<\/li>\n\n\n\n<li>\u5efa\u7acb\u5728\u5730\u5316\u5916\u90e8\u9023\u7d50\uff1a\u5916\u90e8\u9023\u7d50\u662f\u5c0d\u65bc\u5546\u5bb6\u6a94\u6848\u7684\u6392\u540d\u7d55\u5c0d\u6709\u76f4\u63a5\u52a9\u76ca\uff0c\u96d6\u7136Google\u4e26\u672a\u76f4\u63a5\u8b49\u660e\u589e\u52a0\u9023\u7d50\u5c0d\u65bc\u5728\u5730\u5316\u6392\u540d\u6709\u5e6b\u52a9\uff0c\u4f46\u662f\u570b\u5916\u7814\u7a76\u6307\u51fa\uff0c\u9019\u6a23\u7684\u50b3\u7d71\u9023\u7d50\u7b56\u7565\u662f\u6709\u6548\u7684\uff0c\u56e0\u6b64\u53ef\u4ee5\u8207\u5728\u5730\u5316\u5e97\u5bb6\u9032\u884c\u5408\u4f5c\u653e\u7f6e\u5546\u5bb6\u6a94\u6848\u9023\u7d50\uff0c\u6216\u8005\u8207\u5728\u5730\u5316\u5a92\u9ad4\u9032\u884c\u7570\u696d\u5408\u4f5c\uff0c\u64b0\u5beb\u76f8\u95dc\u5167\u5bb9\u4e26\u4e14\u7f6e\u5165\u5546\u5bb6\u6a94\u6848\u9023\u7d50\uff0c\u751a\u81f3\u8209\u8fa6\u6216\u8d0a\u52a9\u7576\u5730\u6d3b\u52d5\uff0c\u7372\u5f97\u66dd\u5149\u9023\u7d50\u7684\u6a5f\u6703\uff0c\u900f\u904e\u8207\u9019\u4e9b\u5728\u5730\u5316\u4e8b\u52d9\u9023\u7d50\uff0c\u63d0\u9ad8\u81ea\u5df1\u5728\u5730\u5316\u6392\u540d\u7684\u6a5f\u6703\u3002<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ejB1ChltOaSBLcctoasxxv0CX67020h6M4VDsvyS0RWgZ0MGhpRmWDDyz8mMZIdsv3ACTWF2W0aBUOGL2gBnl0rcRl2sqQhFSpRNBcKNTc87GF7IDL9UNtENh5EtJWSAhrgYALbq6uIAC7ideAPojeI\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u571615\uff1a\u5728\u5730\u5316SEO\u7684\u4e09\u500b\u65b9\u6cd5<\/p>\n\n\n\n<p>\u53c3\u8003\u8cc7\u6599\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.semrush.com\/blog\/what-is-local-seo\/\">Local SEO: What Is It &amp; How to Do It<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en#zippy=\">How to improve your local ranking on Google<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-my-business-optimization\/\">\u597d\u8a55\u5982\u6f6e\uff01Google\u6211\u7684\u5546\u5bb6\u512a\u5316\u7c21\u55ae7\u6b65\u9a5f\uff0c\u5f9e\u7533\u8acb\u5230\u7d93\u71df\u8f15\u9b06\u641e\u5b9a<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/optimize-google-my-business\/\">\u6211\u7684\u5546\u5bb6\u7d93\u71df\u6559\u5b78\uff0c\u4e94\u500b\u5efa\u7acb\u6211\u7684\u5546\u5bb6\u4f60\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B5%90%E6%A7%8B%E5%8C%96%E8%B3%87%E6%96%99%E7%94%A2%E6%A5%AD%E6%BC%94%E9%80%B2%E8%88%87%E9%81%A9%E7%94%A8%E7%AF%84%E5%9C%8D%E8%AA%BF%E6%95%B4\"><\/span>\u7d50\u69cb\u5316\u8cc7\u6599\u7522\u696d\u6f14\u9032\u8207\u9069\u7528\u7bc4\u570d\u8abf\u6574<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7d50\u69cb\u5316\u8cc7\u6599\u767c\u5c55\u81f3\u4eca\uff0c\u5c0d\u65bc\u8a31\u591a\u4eba\u4f86\u8aaa\u61c9\u8a72\u662f\u6709\u9ede\u53c8\u611b\u53c8\u6068\uff0c\u611b\u7684\u9ede\u5728\u65bc\u8aaa\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u57cb\u8a2d\u6709\u52a9\u65bcGoogle\u5c0d\u65bc\u7db2\u7ad9\u7684\u7406\u89e3\u66f4\u52a0\u5feb\u901f\uff0c\u800c\u6068\u7684\u9ede\u5247\u662f\u7d50\u69cb\u5316\u8cc7\u6599\u8b8a\u5316\u5f97\u592a\u5feb\uff0c\u539f\u672c\u53ef\u4ee5\u7372\u5f97\u660e\u986f\u7684\u8907\u5408\u5f0f\u7d50\u679c(Rich Results)\uff0c\u4f8b\u5982\uff1aFAQ\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u5728\u8fd1\u671f\u7684Google\u641c\u5c0b\u9801\u9762\u6539\u7248\u6642\uff0c\u90fd\u660e\u986f\u4e0d\u518d\u51fa\u73fe\uff0c\u9019\u5c31\u6e1b\u5c11\u7684\u7db2\u7ad9\u7684\u5167\u5bb9\u6216\u9023\u7d50\u66dd\u5149\u7684\u6a5f\u6703\u3002\u800cGoogle\u65bc2023\u5e74\u5c0d\u65bc\u7d50\u69cb\u5316\u8cc7\u6599\u6709\u4ee5\u4e0b\u7684\u66f4\u65b0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2023\u5e744\u6708\uff1a\u65b0\u589e\u5546\u54c1\u904b\u9001\u8207\u9000\u8ca8\u8cc7\u8a0a\uff0c\u53ef\u65bc\u5546\u54c1\u7d50\u69cb\u5316\u8cc7\u6599\u52a0\u5165<\/li>\n\n\n\n<li>2023\u5e748\u6708\uff1aHowTo \u548c FAQ \u8907\u5408\u5f0f\u641c\u5c0b\u7d50\u679c\u7570\u52d5\uff0cFAQ\u986f\u793a\u5c0d\u8c61\u7e2e\u5c0f\u5230\u6b0a\u5a01\u6027\u653f\u5e9c\u548c\u5065\u5eb7\u7db2\u7ad9\u3002\u800cHowTo\u8907\u5408\u5f0f\u641c\u5c0b\u7d50\u679c\u53ea\u6703\u5411\u96fb\u8166\u4f7f\u7528\u8005\u986f\u793a\uff0c\u4e0d\u6703\u5411\u884c\u52d5\u88dd\u7f6e\u4f7f\u7528\u8005\u986f\u793a\u3002<\/li>\n\n\n\n<li>2023\u5e7410\u6708\uff1a\u65b0\u589e\u6c7d\u8eca\u7d93\u92b7\u5546\u7684\u8eca\u8f1b\u8cc7\u8a0a\u7d50\u69cb\u5316\u8cc7\u6599<\/li>\n\n\n\n<li>2023\u5e7411\u6708\uff1a\u64f4\u5927\u6a5f\u69cb\u8a73\u7d30\u8cc7\u6599\u7684\u6a19\u8a18\u652f\u63f4\u7bc4\u570d\uff0c\u5305\u62ec\u6a19\u8a8c\u7d50\u69cb\u5316\u8cc7\u6599<\/li>\n\n\n\n<li>2023\u5e7412\u6708\uff1a\u65b0\u589e\u5ea6\u5047\u6c11\u5bbf\u6a19\u8a18\u652f\u63f4\uff0c\u53ef\u900f\u904e\u7d50\u69cb\u5316\u8cc7\u6599\u65b0\u589e<\/li>\n<\/ul>\n\n\n\n<p>\u800c\u5f9e\u4ee5\u4e0a\u66f4\u65b0\u53ef\u4ee5\u660e\u986f\u7684\u89c0\u5bdf\u5230\uff0c\u76ee\u524d\u7d50\u69cb\u5316\u8cc7\u6599\u6f14\u9032\u8d8a\u4f86\u8d8a\u8da8\u5411\u5c08\u696d\u65cf\u7fa4\u6240\u4f7f\u7528\uff0c\u4f8b\u5982\u50cf\u662f\u6c11\u5bbf\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u662f\u5c08\u9580\u7d66\u5728\u7d93\u71df\u5ea6\u5047\u6c11\u5bbf\u7684\u7db2\u7ad9\u4f86\u63d0\u4f9b\u76f8\u95dc\u4f4f\u5bbf\u8cc7\u6599\uff0c\u8b93Google\u53ef\u4ee5\u900f\u904e\u8907\u5408\u5f0f\u7d50\u679c\u4f86\u8b93\u4f7f\u7528\u8005\u6e05\u695a\u77e5\u9053\u6c11\u5bbf\u662f\u5426\u6709\u7a7a\u4f4d\u3001\u662f\u5426\u651c\u5e36\u5bf5\u7269\u7b49\u7b49\u8cc7\u8a0a\u3002\u800c\u50cf\u662f\u6c7d\u8eca\u7d93\u92b7\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u5247\u662f\u8b93\u6c7d\u8eca\u96f6\u552e\u901a\u8def\u4e0a\u53ef\u4ee5\u5728Google\u641c\u5c0b\u7d50\u679c\u9801\u4e0a\uff0c\u53ef\u4ee5\u5c55\u793a\u6c7d\u8eca\u76f8\u95dc\u5546\u54c1\u3002\u800c\u50cf\u662fFAQ\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u5728\u6b0a\u5a01\u6027\u6216\u5065\u5eb7\u7db2\u7ad9\u8f03\u6709\u6a5f\u6703\u4e0b\u5c55\u793a\u6e05\u55ae\uff0c\u800c\u4e0d\u662f\u904e\u5f80\u5c0d\u65bc\u6bcf\u4e00\u500b\u7db2\u7ad9\u90fd\u53ef\u4ee5\u9069\u7528\u8a72\u7d50\u69cb\u5316\u8cc7\u6599\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/jVSzk97u-t0P_A0FwFEE8oMu6yEqLTQW1RiKmqHAeiLKttq0XxbPrSRRVZlXKQ1cv1oL27UQXUzd0i7qogfruu7qJ9MVfYnIWlia4COamB7ryXEYrwl1o7U54O14Um5n5Gp5icYBN7qfu5T_PKAqnak\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u571616\uff1aGoogle\u6301\u7e8c\u63d0\u4f9b\u65b0\u7d50\u69cb\u5316\u8cc7\u6599\u6a19\u8a18\u3002\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/12\/hello-vacation-rentals?hl=zh-tw\">Google \u641c\u5c0b\u4e2d\u5fc3\u7db2\u8a8c<\/a><\/p>\n\n\n\n<p>\u9019\u4ee3\u8868\u7d50\u69cb\u5316\u8cc7\u6599\u5c31\u4e0d\u82e5\u904e\u53bb\u9019\u9ebc\u91cd\u8981\u4e86\u55ce\uff1f\u5176\u5be6\u4e0d\u7136\uff0c\u5f9e\u89c0\u5bdfGoogle\u70ba\u7d50\u69cb\u5316\u8cc7\u6599\u63d0\u4f9b\u66f4\u591a\u6b04\u4f4d\u4f86\u770b\uff0c\u53cd\u800c\u4ee3\u8868\u5c0d\u65bc\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u91cd\u8996\uff0c\u800c\u4e14\u6db5\u84cb\u7684\u7bc4\u570d\u8d8a\u4f86\u8d8a\u5ee3\uff0c\u800c\u5c0d\u65bc\u7db2\u7ad9\u7ba1\u7406\u4eba\u54e1\uff0c\u9664\u4e86\u6301\u7e8c\u4f7f\u7528\u548c\u66f4\u65b0\u5e38\u898b\u7684\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u4f8b\u5982\u9eb5\u5305\u5c51\u3001\u6587\u7ae0\u3001\u54c1\u724c\u7b49\uff0c\u6216\u8a31\u4e0b\u4e00\u6b65\u61c9\u8a72\u662f\u6301\u7e8c\u601d\u8003\u8981\u5982\u4f55\u5584\u7528\u5de5\u5177\u6709\u6548\u7387\u7684\u7ba1\u7406\u7d50\u69cb\u5316\u8cc7\u6599\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u8acb\u5de5\u7a0b\u90e8\u9580\u5354\u52a9\u52a0\u5165\u7d50\u69cb\u5316\u8cc7\u6599\u5916\uff0c\u6211\u5011\u5efa\u8b70\u53ef\u4ee5\u900f\u904eGoogle Tag Manager\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u4f86\u70ba\u4f60\u7684\u7db2\u7ad9\u914d\u7f6e\u7d50\u69cb\u5316\u8cc7\u6599\u3002GTM\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u5e73\u53f0\u53ef\u8b93\u4f60\u964d\u4f4e\u4f7f\u7528\u7a0b\u5f0f\u78bc\u6a5f\u6703\uff0c\u76f4\u63a5\u7ba1\u7406\u7db2\u7ad9\u4e0a\u7684\u4ee3\u78bc\u3002\u6839\u64daawoo\u5be6\u4f5c\u7d93\u9a57\uff0c\u53ef\u4ee5\u5927\u5e45\u5ea6\u6e1b\u5c11\u8207\u5de5\u7a0b\u90e8\u9580\u6e9d\u901a\u7684\u6642\u9593\uff0c\u4e26\u4e14\u53ef\u4ee5\u81ea\u884c\u5c07\u90e8\u5206\u7d50\u69cb\u5316\u8cc7\u6599\u52a0\u5165\u65bc\u76ee\u6a19\u9801\u9762\u4e0a\uff0c\u5f37\u5316\u76ee\u6a19\u9801\u9762\u88abGoogle\u7406\u89e3\u7a0b\u5ea6\u3002\u9019\u8b93\u4f60\u66f4\u6709\u6548\u7387\u7ba1\u7406\u4f60\u7684\u7d50\u69cb\u5316\u8cc7\u6599\u4ee3\u78bc\u3002\u5982\u679c\u5584\u7528GTM\u5167\u7684\u8b8a\u6578\uff0c\u5247\u53ef\u4ee5\u5c07JavaScript\u4ee3\u78bc\u8a2d\u5b9a\u597d\uff0c\u5982\u6b64\u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u4ee3\u78bc\u4e4b\u9593\u4f7f\u7528\u3002\u7279\u5225\u4f7f\u7528\u958b\u5e97\u5e73\u53f0\u7684\u4f01\u696d\u6216\u54c1\u724c\uff0c\u901a\u5e38\u5e73\u53f0\u65b9\u6c92\u6709\u4e8b\u5148\u5354\u52a9\u57cb\u8a2d\u597d\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u4f60\u53ef\u80fd\u5c31\u6703\u9700\u8981\u4e00\u7b46\u984d\u5916\u7684\u8cbb\u7528\u4f86\u8acb\u5e73\u53f0\u65b9\u5354\u52a9\u52a0\u5165\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u4f46\u662f\u5982\u679c\u900f\u904eGTM\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\uff0c\u5373\u53ef\u4ee5\u6e1b\u5c11\u9019\u7b46\u958b\u92b7\u3002<\/p>\n\n\n\n<p>\u6211\u5011\u8a8d\u70ba\u96a8\u8457\u641c\u5c0b\u610f\u5716\u4e0d\u65b7\u5730\u7684\u589e\u52a0\uff0cGoogle\u80af\u5b9a\u6703\u6301\u7e8c\u65b0\u589e\u4e0d\u65b7\u5730\u985e\u578b\u7684\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u91dd\u5c0d\u7279\u5b9a\u7522\u696d\u63d0\u4f9b\u7279\u5b9a\u985e\u578b\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u56e0\u6b64\u6301\u7e8c\u95dc\u6ce8\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u8b8a\u5316\u4ee5\u53ca\u5b78\u7fd2\u5982\u4f55\u66f4\u6709\u6548\u7387\u7ba1\u7406\u4ee5\u53ca\u66f4\u65b0\u5167\u5bb9\uff0c\u5c07\u6703\u662f\u884c\u92b7\u4eba\u54e1\u4e0b\u4e00\u6b65\u5728\u57f7\u884cSEO\u6642\u9700\u8981\u601d\u8003\u554f\u984c\u3002<\/p>\n\n\n\n<p>\u53c3\u8003\u8cc7\u6599\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/structured-data\">The Beginner&#8217;s Guide to Structured Data for Organizing &amp; Optimizing Your Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/generate-structured-data-with-javascript?hl=zh-tw\">\u5229\u7528 JavaScript \u7522\u751f\u7d50\u69cb\u5316\u8cc7\u6599<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/intro-structured-data?hl=zh-tw\">Google \u641c\u5c0b\u4e2d\u7684\u7d50\u69cb\u5316\u8cc7\u6599\u6a19\u8a18\u7c21\u4ecb<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-schema-markup\/\">\u4e94\u5206\u9418\u4e86\u89e3\u7d50\u69cb\u5316\u8cc7\u6599\u662f\u4ec0\u9ebc\uff0c\u8207\u641c\u5c0b\u5f15\u64ce\u9032\u884c\u6709\u6548\u6e9d\u901a\uff01<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E5%8B%95SEO%EF%BC%9A%E5%85%A8%E9%9D%A2%E9%80%B2%E5%85%A5%E8%A1%8C%E5%8B%95%E6%99%82%E4%BB%A3\"><\/span>\u884c\u52d5SEO\uff1a\u5168\u9762\u9032\u5165\u884c\u52d5\u6642\u4ee3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2015 \u5e74\u8d77\uff0cGoogle \u641c\u5c0b\u958b\u59cb\u5c07\u91cd\u9ede\u653e\u5728\u884c\u52d5\u88dd\u7f6e\uff0c\u63a8\u51fa\u9069\u5408\u884c\u52d5\u88dd\u7f6e\u7684\u66f4\u65b0\u3002 2016 \u5e74\uff0cGoogle\u958b\u59cb\u7814\u767c\u884c\u52d5\u7248\u5167\u5bb9\u512a\u5148\u6aa2\u7d22\u53ca\u5efa\u7acb\u7d22\u5f15\u7cfb\u7d71\u3002 \u900f\u904e\u9019\u5957\u7cfb\u7d71\uff0cGoogle \u641c\u5c0b\u6703\u5c07\u7279\u5b9a\u5167\u5bb9\u7de8\u5165\u7d22\u5f15\uff0c\u8b93\u4f7f\u7528\u8005\u900f\u904e\u624b\u6a5f\u5b58\u53d6\u7db2\u7ad9\u6642\u67e5\u770b\u3002\u800c\u904e\u53bb\u4e5f\u4e0d\u65b7\u5f37\u8abf\u7db2\u7ad9\u5167\u5bb9\u4e00\u5b9a\u8981\u684c\u6a5f\u8207\u624b\u6a5f\u7248\u4e0a\u6709\u3127\u81f4\u6027\uff0c\u4e26\u4e14\u70ba\u624b\u6a5f\u7248\u7db2\u7ad9\u9032\u884c\u5404\u5f0f\u5404\u6a23\u7684\u512a\u5316\uff0c\u800c\u57282023\u5e7410\u6708\u5e95\uff0c\u958b\u767c\u5b8c\u6210\u884c\u52d5\u7248\u5167\u5bb9\u512a\u5148\u7d22\u5f15\u7cfb\u7d71\uff0c\u8b93Google\u641c\u5c0b\u78ba\u78ba\u5be6\u5be6\u7684\u4ee5\u884c\u52d5\u88dd\u7f6e\u70ba\u512a\u5148\u7684\u4e16\u4ee3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/qV9gK3pGAWh5u7D5ab-pFxX4fgkgEtd87m8UUDlDgQUR54I2cVXeTC-cDqxfsh8Zf0Ctdk8PSZYBjIstDcKByM7JLGKXnA_w8uRW_erqcWZ8ik5so80YIwVoTVo67gGZ-T2k8U4_SM5ndD9BzRkt0Ww\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u571617\uff1aGoogle\u5ba3\u5e03\u884c\u52d5\u5167\u5bb9\u512a\u5148\u7d22\u5f15\u7cfb\u7d71\u5168\u9762\u4e0a\u7dda\u3002\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/10\/mobile-first-is-here?hl=zh-tw\">Google \u641c\u5c0b\u4e2d\u5fc3\u7db2\u8a8c<\/a><\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u9084\u6c92\u6709\u9032\u884c\u624b\u6a5f\u7248\u8a2d\u8a08\uff0c\u5efa\u8b70\u53ef\u4ee5\u5148\u5f9e\u4ee5\u4e0b\u4e09\u7a2e\u884c\u52d5\u7248\u8a2d\u8a08\u9078\u64c7\u4e00\u7a2e\u6700\u9069\u5408\u7684\u578b\u5f0f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u97ff\u61c9\u5f0f\u7db2\u7ad9\u8a2d\u8a08\uff1a\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u5728\u4f7f\u7528\u4e0d\u540c\u88dd\u7f6e(\u96fb\u8166\u3001\u5e73\u677f\u3001\u624b\u6a5f)\u700f\u89bd\u7db2\u7ad9\u6642\uff0c\u53ef\u4ee5\u89c0\u770b\u5230\u4e0d\u540c\u986f\u793a\u756b\u9762\uff0c\u800c\u4e26\u4e14\u4f7f\u7528\u7684\u7686\u70ba\u540c\u4e00\u5957HTML\u7a0b\u5f0f\u78bc\uff0c\u4e26\u4e0d\u6703\u6709\u6240\u4e0d\u540c\u3002\u9019\u4e5f\u662fGoogle\u6700\u5efa\u8b70\u7684\u8a2d\u8a08\uff0c\u662f\u6700\u5bb9\u6613\u8a2d\u8a08\u4e14\u7dad\u8b77\u7684\u65b9\u5f0f\u3002<\/li>\n\n\n\n<li>\u52d5\u614b\u5167\u5bb9\u63d0\u4f9b\u8a2d\u8a08\uff1a\u4e0d\u7ba1\u4f7f\u7528\u8005\u900f\u904e\u4f55\u7a2e\u88dd\u7f6e\u700f\u89bd\uff0c\u90fd\u662f\u4f7f\u7528\u540c\u4e00\u500b\u7db2\u5740\uff0c\u4e26\u4e14\u52d5\u614b\u63d0\u4f9b\u684c\u6a5f\u7248\u6216\u624b\u6a5f\u7248\u7684\u9801\u9762\uff0c\u6b64\u65b9\u5f0f\u9084\u9700\u8981\u900f\u904e\u63a2\u67e5\u5f0f user-agent\u548c Vary: user-agent HTTP \u56de\u61c9\u6a19\u982d\uff0c\u9700\u8981\u8f03\u591a\u6280\u8853\u9580\u6abb\u3002<\/li>\n\n\n\n<li>\u7368\u7acb\u7db2\u5740\u8a2d\u8a08\uff1a\u8b93\u4f7f\u7528\u8005\u900f\u904e\u4e0d\u540c\u88dd\u7f6e\u700f\u89bd\u6642\uff0c\u53ef\u4ee5\u7d66\u4e88\u4e0d\u540c\u7684\u7db2\u5740\uff0c\u4e26\u4e14\u4e0d\u540c\u7db2\u5740\u6703\u6709\u76f8\u5c0d\u61c9\u7684\u5167\u5bb9\uff0c\u4f8b\u5982https:\/\/www.example.com\u8ddfhttps:\/\/m.example.com\u7684\u7db2\u5740\uff0c\u5206\u5225\u7d66\u4e88\u684c\u6a5f\u7248\u8207\u624b\u6a5f\u7248\u5167\u5bb9\uff0c\u4f46\u6b64\u65b9\u5f0f\u4e00\u6a23\u8981\u642d\u914d\u63a2\u67e5\u5f0f user-agent\u548c Vary: user-agent HTTP \u56de\u61c9\u6a19\u982d\uff0c\u5c07\u4f7f\u7528\u8005\u5c0e\u5411\u60f3\u5c0d\u61c9\u7684\u9801\u9762\u3002<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/OFIG5JrkhR7DXm4-eNU4-nNsmQ3PeGyMHcld_FJB2u9RJ0kYkbTSiRVQd7oeFyAwpU4IIskUCAP0IRNF6wpThdMbG4_3bodSycUtOfGNKBVSduRXfxRyWKKSaK-YsJa9preg4CQFP36iv-QuSy3CEc8\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u571618\uff1a\u884c\u52d5\u7248\u7db2\u7ad9\u8a2d\u8a08\u7684\u4e09\u7a2e\u8a2d\u8a08\u5f62\u5f0f\u3002<\/p>\n\n\n\n<p>\u800cGoogle\u5efa\u8b70\u826f\u597d\u7684\u884c\u52d5\u7248\u7db2\u7ad9\u80fd\u5920\u76e1\u53ef\u80fd\u5feb\u901f\u5448\u73fe\u5728\u4f7f\u7528\u8005\u9762\u524d\uff0c\u56e0\u6b64\u63a8\u51fa\u4e86Core Web Vitals\u7684\u6307\u6a19\uff0c\u900f\u904ePageSpeed Insight\u5de5\u5177\uff0c\u53ef\u4ee5\u6aa2\u6e2c\u51fa\u7db2\u7ad9\u5728Core Web Vitals\u7684\u6307\u6a19\u4e0a\u7684\u72c0\u6cc1\uff0c\u9019\u4e09\u500b\u6307\u6a19\u5206\u5225\u662fLCP\u3001FID\u3001CLS\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Largest Contentful Paint(LCP)\uff1a\u56de\u5831\u53ef\u8996\u5340\u57df\u4e2d\u6700\u5927\u5716\u7247\u6216\u6587\u5b57\u5340\u584a\u986f\u793a\u6642\u9593\u3002<\/li>\n\n\n\n<li>First Input Delay (FID)\uff1a\u6e2c\u91cf\u5f9e\u4f7f\u7528\u8005\u9996\u6b21\u8207\u7db2\u9801\u4e92\u52d5 (\u4e5f\u5c31\u662f\u9ede\u9078\u9023\u7d50\u3001\u8f15\u89f8\u6309\u9215\u6216\u4f7f\u7528\u81ea\u8a02 JavaScript \u6280\u8853\u63a7\u5236\u9805) \u5230\u700f\u89bd\u5668\u5be6\u969b\u958b\u59cb\u8655\u7406\u8a72\u4e92\u52d5\u4e8b\u4ef6\u8655\u7406\u5e38\u5f0f\u7684\u6642\u9593\u3002<\/li>\n\n\n\n<li>Cumulative Layout Shift (CLS)\uff1a\u4f86\u8a55\u4f30\u7db2\u9801\u6574\u500b\u751f\u547d\u9031\u671f\u4e2d\u6bcf\u767c\u751f\u975e\u9810\u671f\u7248\u9762\u914d\u7f6e\u4f4d\u79fb\uff0c\u7522\u751f\u7684\u7248\u9762\u914d\u7f6e\u4f4d\u79fb\u5206\u6578\u6700\u5927\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u904e\u53bb\uff0c\u6211\u5011\u7e3d\u662f\u900f\u904e\u512a\u5316\u9019\u4e09\u9805\u6307\u6a19\u4f86\u6539\u5584\u7db2\u7ad9\u901f\u5ea6\uff0c\u4f46\u662f\u8fd1\u671fGoogle\u63a8\u51fa\u6700\u65b0\u7684INP\u4f86\u6307\u6a19\u4f86\u53d6\u4ee3FID\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interaction to Next Paint (INP)\uff1a\u7528\u65bc\u89c0\u5bdf\u4f7f\u7528\u8005\u9020\u8a2a\u7db2\u9801\u671f\u9593\u6240\u6709\u9ede\u64ca\u3001\u8f15\u89f8\u548c\u9375\u76e4\u4e92\u52d5\u7684\u5ef6\u9072\u6642\u9593\uff0c\u8a55\u4f30\u7db2\u9801\u7684\u6574\u9ad4\u56de\u61c9\u901f\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p>INP\u76ee\u6a19\u662f\u78ba\u4fdd\u5f9e\u4f7f\u7528\u8005\u958b\u59cb\u4e92\u52d5\u5230\u986f\u793a\u4e0b\u4e00\u500b\u5f71\u683c\u6240\u9700\u7684\u6642\u9593\u76e1\u53ef\u80fd\u77ed\uff0c\u4e26\u4e14\u9069\u7528\u65bc\u4f7f\u7528\u8005\u7684\u6240\u6709\u6216\u5927\u591a\u6578\u4e92\u52d5\u3002\u8207FIP\u4e0d\u540c\u7684\u662f\uff0cINP \u6703\u5c07\u300c\u6240\u6709\u300d\u7db2\u9801\u4e92\u52d5\u90fd\u5217\u5165\u8003\u91cf\uff0cFID\u53ea\u6703\u8a08\u5165\u300c\u6700\u521d\u300d\u4e92\u52d5\u3002\u9019\u4e5f\u53ea\u6703\u6e2c\u91cf\u6700\u521d\u4e92\u52d5\u7684\u300c\u8f38\u5165\u5ef6\u9072\u300d\uff0c\u800c\u4e0d\u6e2c\u91cf\u57f7\u884c\u4e8b\u4ef6\u8655\u7406\u5e38\u5f0f\u6216\u986f\u793a\u4e0b\u4e00\u500b\u5f71\u683c\u6240\u9700\u7684\u6642\u9593\u3002\u56e0\u6b64INP\u5c07\u80fd\u5920\u4e86\u89e3\u4f7f\u7528\u8005\u8207\u7db2\u9801\u4e92\u52d5\u7684\u60c5\u5f62\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/3bsjSh3lwosXjFedlyDvZY0oiyWTfU-ie-GAseOcjCO8Ho-cuPk9tlDKra4dM1zL-9VMRH0RR66lPiCyUYXbWrWg55NLMyQHGfbggCggMQwRGtO_fAXK0J_D7TfYT2z4qIXsOI-3SHEdExDxk46xoOM\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u571619\uff1a\u7db2\u9801\u4e0a\u4e92\u52d5\u7684\u751f\u547d\u9031\u671f\u793a\u610f\u5716\u3002\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/web.dev\/articles\/inp?hl=zh-tw\">web.dev<\/a><\/p>\n\n\n\n<p>\u800cINP\u7684\u6a19\u6e96\u5247\u662f\u4f4e\u65bc200\u6beb\u79d2\u8868\u793a\u7db2\u9801\u56de\u61c9\u901f\u5ea6\u826f\u597d\u3002\u4ecb\u65bc200\u6beb\u79d2\u8207500\u6beb\u79d2\u4e4b\u9593\uff0c\u8868\u793a\u7db2\u9801\u56de\u61c9\u901f\u5ea6\u9700\u8981\u6539\u5584\u3002\u5927\u65bc500\u6beb\u79d2\u5247\u662f\u7db2\u9801\u56de\u61c9\u901f\u5ea6\u4e0d\u4f73\u3002\u7531\u65bcGoogle\u5b98\u65b9\u5ba3\u4f482024\u5e743\u6708\uff0c\u5c07INP\u6307\u6a19\u53d6\u4ee3FID\uff0cGoogle Search Console\u5831\u8868\u4e0a\u7684FID\u6307\u6a19\u5c07\u6703\u505c\u7528\uff0c\u7531INP\u4f86\u986f\u793a\uff0c\u56e0\u6b64\u65b0\u7684\u4e00\u5e74\uff0c\u5efa\u8b70\u53ef\u6aa2\u67e5\u7db2\u7ad9\u8207\u4f7f\u7528\u8005\u662f\u5426\u6709\u826f\u597d\uff0c\u900f\u904e\u65b0\u7684INP\u6307\u6a19\uff0c\u4f86\u5354\u52a9\u8a55\u4f30\u7db2\u7ad9\u7684\u4e92\u52d5\u6027\u60c5\u6cc1\uff0c\u4e26\u4e14\u63d0\u5347\u7db2\u7ad9\u901f\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/42crE-RTwy-qCShaZK5PONfQeVPUYfwxpB3vLsChcqLKhGsT6_wjK9IfFivYxh75UVAu85nLk4oMTjq52o4i4w5NGLE-XmAMSPAcZxR5aB_8wDCNcuf9DoawjcFn-nbz7B7toiVLPvUJNmcd1efhFO0\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u571620\uff1aINP\u7684\u8a55\u4f30\u6307\u6a19\u3002\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/web.dev\/articles\/inp?hl=zh-tw\">web.dev<\/a><\/p>\n\n\n\n<p>\u53c3\u8003\u8cc7\u6599\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/10\/mobile-first-is-here?hl=zh-tw\">\u884c\u52d5\u7248\u5167\u5bb9\u512a\u5148\u7d22\u5f15\u7cfb\u7d71\u9686\u91cd\u767b\u5834\uff0c\u611f\u8b1d\u60a8\u7684\u652f\u6301\u8207\u611b\u8b77<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing?hl=zh-tw\">\u884c\u52d5\u7248\u7db2\u7ad9\u548c\u884c\u52d5\u7248\u5167\u5bb9\u512a\u5148\u7d22\u5f15\u7cfb\u7d71\u7684\u6700\u4f73\u505a\u6cd5<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/web.dev\/articles\/vitals?hl=zh-tw\">\u7db2\u7ad9\u4f7f\u7528\u9ad4\u9a57\u6307\u6a19<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/05\/introducing-inp?hl=zh-tw\">Core Web Vitals \u63a8\u51fa INP<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/blog\/mobile-seo\/\">The Complete Guide to Mobile SEO: 8 Tips &amp; Best Practices<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/core-web-vitals-guide\/\">Google\u7db2\u7ad9\u6838\u5fc3\u6307\u6a19Core web vitals<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-page-speed-insights\/\">\u7db2\u7ad9\u901f\u5ea6\u512a\u5316\uff0c\u5f9eGoogle Page Speed Insights\u958b\u59cb<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO%E4%B8%8D%E6%AD%BB%EF%BC%8C%E7%B5%90%E5%90%88AI%E8%AE%93SEO%E5%89%8D%E9%80%B2%E4%B8%80%E5%A4%A7%E6%AD%A5\"><\/span>SEO\u4e0d\u6b7b\uff0c\u7d50\u5408AI\u8b93SEO\u524d\u9032\u4e00\u5927\u6b65<span 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