{"id":42646,"date":"2024-05-20T16:33:28","date_gmt":"2024-05-20T08:33:28","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=42646"},"modified":"2025-04-29T14:58:59","modified_gmt":"2025-04-29T06:58:59","slug":"martech-trends-2024","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trends-2024\/","title":{"rendered":"2024 \u4f60\u4e0d\u80fd\u932f\u904e\u7684 7 \u5927 MarTech \u6307\u6a19\u8da8\u52e2"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">\u751f\u6210\u5f0f AI \u81ea 2022 \u5e74\u5e95\u5d1b\u8d77\uff0c\u9ed1\u79d1\u6280\u9a5a\u4eba\u6548\u679c\u8f5f\u52d5\u5168\u7403\uff0c\u4e0d\u50c5\u8b93\u79d1\u6280\u5927\u5ee0\u722d\u76f8\u7af6\u9010\u57df\uff0c\u4e5f\u8b93 AI \u884c\u92b7\u53d7\u5230\u5404\u754c\u6eff\u5fc3\u671f\u5f85\uff0c\u800c <\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-marketing-technology\/\"><span style=\"font-weight: 400;\">MarTech \u884c\u92b7\u79d1\u6280<\/span><\/a><span style=\"font-weight: 400;\">\u9818\u57df\u4e5f\u7522\u751f\u66f4\u591a AI \u76f8\u95dc\u61c9\u7528\u7684\u89e3\u6c7a\u65b9\u6848\u3002\u6240\u8b02\u7684 MarTech \u662f\u6307\u300c\u4ee5 Marketing + Technology \u512a\u5316\u884c\u92b7\u8207\u5176\u5de5\u4f5c\u7684\u6280\u8853\u670d\u52d9\u300d\uff0c\u76ee\u524d\u5168\u7403\u5c07\u4e4b\u5206\u70ba\u300c\u5ee3\u544a\u8207\u63a8\u5ee3\u3001\u5167\u5bb9\u53ca\u4f7f\u7528\u8005\u9ad4\u9a57\u3001\u793e\u7fa4\u8207\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u3001\u5546\u696d\u8207\u92b7\u552e\u3001\u6578\u64da\u61c9\u7528\u3001\u6574\u5408\u7ba1\u7406\u300d\u516d\u5927\u9818\u57df\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6700\u521d MarTech \u4e00\u8a5e\u662f\u7531\u7f8e\u570b\u5de5\u7a0b\u5e2b\u4f01\u696d\u5bb6 Scott Brinker \u6240\u63d0\u51fa\uff0c\u65bc 2011 \u5e74\u767c\u5e03\u7b2c\u4e00\u5f35\u300c\u884c\u92b7\u79d1\u6280\u5730\u5716\uff08Martech Landscape\uff09\u300d\u4ee5\u4f86\uff0c\u8fc4\u4eca 13 \u5e74\u4f86\u5168\u7403\u884c\u92b7\u79d1\u6280\u898f\u6a21\u6301\u7e8c\u6210\u9577\u58ef\u5927\uff0c\u884c\u92b7\u79d1\u6280\u516d\u5927\u9818\u57df\u7684\u5404\u5f0f\u670d\u52d9\u9010\u6b65\u5230\u4f4d\uff0c\u66f4\u52a0\u5be6\u7528\u8207\u6210\u719f\uff0c\u5982\u540c\u9032\u5316\u8ad6\u7684\u7269\u7a2e\u5927\u7206\u767c\u4e00\u6a23\uff0c\u884c\u92b7\u79d1\u6280\u4e5f\u5c07\u9032\u5165\u300c\u884c\u92b7\u79d1\u6280\u5806\u758a\u300d\u7684\u6642\u4ee3\u3002<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">\uff0a\u884c\u92b7\u79d1\u6280\u5806\u758a\uff1a\u4f01\u696d\u5c07\u5c0e\u5165\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\u5168\u90e8\u4e32\u9023\u5728\u4e00\u8d77\uff0c\u5806\u758a\u6210\u4f01\u696d\u5167\u90e8\u5c08\u5c6c\u7684<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/marketing-patform\/\">\u884c\u92b7\u5e73\u53f0<\/a>\uff0c\u5c31\u7a31\u70ba MarTech Stack\u3002<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u672c\u6587\u5c07\u6839\u64da MarTech \u4e4b\u7236 Scott Brinker \u8207 Frans Riemersma \u5408\u8457\u7684 \u300aMarTech for 2024\u300b \u5831\u544a\uff0c\u5f59\u6574\u300cMarTech Stack \u884c\u92b7\u79d1\u6280\u5806\u758a\u6642\u4ee3\u300d\u7684\u4e03\u5927\u8da8\u52e2\uff1a<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u6167\u5c07\u5f71\u97ff\u884c\u92b7\u79d1\u6280\u7684\u5168\u8c8c\uff08Al&#8217;s effects on the MarTech landscape\uff09<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u884c\u92b7\u79d1\u6280\u7684\u9577\u5c3e\u6548\u61c9\u5c07\u5e36\u4f86\u8b8a\u9769\uff08Dynamics of &#8220;long tail&#8221; MarTech apps\uff09<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u4f7f\u7528\u7387\u5b9a\u7fa9\u884c\u92b7\u5de5\u5177\u7684\u5806\u758a\u7b56\u7565\uff08Enlightened stack utilization strategies\uff09<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u4ee5\u805a\u5408\u53d6\u4ee3\u884c\u92b7\u79d1\u6280\u7684\u670d\u52d9\u5806\u758a\uff08Aggregation as a unifying stack pattern\uff09<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u96f2\u7aef\u8cc7\u6599\u5009\u5132\u662f\u884c\u92b7\u79d1\u6280\u7684\u6838\u5fc3\uff08Cloud data warehouse centric MarTech\uff09<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u6253\u9020\u667a\u6167\u5316\u4f7f\u7528\u4ecb\u9762\u8207\u5de5\u4f5c\u6d41\u7a0b\uff08UI and workflow aggregation via Al\uff09<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u884c\u92b7\u79d1\u6280\u9010\u6f38\u9081\u5411\u53ef\u7d44\u5408\u5316\u670d\u52d9\uff08A compostable best-of-feature future\uff09<\/span><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"431\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-martech-landscape-2024.jpeg\" alt=\"\" class=\"wp-image-42647\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-martech-landscape-2024.jpeg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-martech-landscape-2024-535x300.jpeg 535w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/chiefmartec.com\/2024\/05\/2024-marketing-technology-landscape-supergraphic-14106-martech-products-27-8-growth-yoy\/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=2024-marketing-technology-landscape-supergraphic-14106-martech-products-27-8-growth-yoy\"><span style=\"font-weight: 400;\">chiefmartec<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trends-2024\/#%E8%B6%A8%E5%8B%A2%E4%B8%89%EF%BC%9A%E4%BD%BF%E7%94%A8%E7%8E%87%E7%82%BA%E7%8E%8B%EF%BC%8C%E7%AD%96%E7%95%A5%E6%80%A7%E6%8E%A1%E7%94%A8%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%EF%BC%88%E4%BD%BF%E7%94%A8%E7%8E%87%E5%AE%9A%E7%BE%A9%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%E7%9A%84%E5%A0%86%E7%96%8A%E7%AD%96%E7%95%A5%EF%BC%89\" >\u8da8\u52e2\u4e09\uff1a\u4f7f\u7528\u7387\u70ba\u738b\uff0c\u7b56\u7565\u6027\u63a1\u7528\u884c\u92b7\u5de5\u5177\uff08\u4f7f\u7528\u7387\u5b9a\u7fa9\u884c\u92b7\u5de5\u5177\u7684\u5806\u758a\u7b56\u7565\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trends-2024\/#%E8%B6%A8%E5%8B%A2%E4%BA%94%EF%BC%9A%E5%A0%86%E7%96%8A%E5%A4%9A%E6%96%B9%E6%95%B8%E6%93%9A%EF%BC%8C%E5%81%9A%E7%82%BA%E9%9B%B2%E7%AB%AF%E8%B3%87%E6%96%99%E5%80%89%E5%84%B2%EF%BC%88%E9%9B%B2%E7%AB%AF%E8%B3%87%E6%96%99%E5%80%89%E5%84%B2%E6%98%AF%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E7%9A%84%E6%A0%B8%E5%BF%83%EF%BC%89\" >\u8da8\u52e2\u4e94\uff1a\u5806\u758a\u591a\u65b9\u6578\u64da\uff0c\u505a\u70ba\u96f2\u7aef\u8cc7\u6599\u5009\u5132\uff08\u96f2\u7aef\u8cc7\u6599\u5009\u5132\u662f\u884c\u92b7\u79d1\u6280\u7684\u6838\u5fc3\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trends-2024\/#%E8%B6%A8%E5%8B%A2%E5%85%AD%EF%BC%9A%EF%BC%A1%EF%BC%A9_%E8%B3%A6%E8%83%BD%E3%80%80%E8%81%9A%E5%90%88%E4%BB%8B%E9%9D%A2%E8%88%87%E5%B7%A5%E4%BD%9C%E6%B5%81%E7%A8%8B%EF%BC%88%E6%89%93%E9%80%A0%E6%99%BA%E6%85%A7%E5%8C%96%E4%BD%BF%E7%94%A8%E4%BB%8B%E9%9D%A2%E8%88%87%E5%B7%A5%E4%BD%9C%E6%B5%81%E7%A8%8B%EF%BC%89\" >\u8da8\u52e2\u516d\uff1a\uff21\uff29 \u8ce6\u80fd\u3000\u805a\u5408\u4ecb\u9762\u8207\u5de5\u4f5c\u6d41\u7a0b\uff08\u6253\u9020\u667a\u6167\u5316\u4f7f\u7528\u4ecb\u9762\u8207\u5de5\u4f5c\u6d41\u7a0b\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trends-2024\/#%E8%B6%A8%E5%8B%A2%E4%B8%83%EF%BC%9A%E7%B5%84%E5%BB%BA%E6%9C%AA%E4%BE%86%EF%BC%8CAPI_%E8%81%9A%E5%90%88%E5%B8%82%E5%A0%B4%E5%A4%A7%E7%88%86%E7%99%BC%EF%BC%88%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E9%80%90%E6%BC%B8%E9%82%81%E5%90%91%E5%8F%AF%E7%B5%84%E5%90%88%E5%8C%96%E6%9C%8D%E5%8B%99%EF%BC%89\" >\u8da8\u52e2\u4e03\uff1a\u7d44\u5efa\u672a\u4f86\uff0cAPI \u805a\u5408\u5e02\u5834\u5927\u7206\u767c\uff08\u884c\u92b7\u79d1\u6280\u9010\u6f38\u9081\u5411\u53ef\u7d44\u5408\u5316\u670d\u52d9\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trends-2024\/#%E5%8F%B0%E7%81%A3_MarTech_%E7%94%A2%E6%A5%AD%E4%B8%8D%E8%90%BD%E4%BA%BA%E5%BE%8C%EF%BC%8C%E7%94%A8_AI_%E9%A0%90%E8%A6%8B%E6%9C%AA%E4%BE%86\" >\u53f0\u7063 MarTech \u7522\u696d\u4e0d\u843d\u4eba\u5f8c\uff0c\u7528 AI \u9810\u898b\u672a\u4f86<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trends-2024\/#Contact_Us\" >Contact Us<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%B8%80%EF%BC%9A%E4%BA%BA%E5%B7%A5%E6%99%BA%E6%85%A7%E9%A9%85%E5%8B%95_%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E7%99%BC%E5%B1%95%E8%97%8D%E5%9C%96%EF%BC%88%E4%BA%BA%E5%B7%A5%E6%99%BA%E6%85%A7%E5%B0%87%E5%BD%B1%E9%9F%BF%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E7%9A%84%E5%85%A8%E8%B2%8C%EF%BC%89\"><\/span><b>\u8da8\u52e2\u4e00\uff1a\u4eba\u5de5\u667a\u6167\u9a45\u52d5&nbsp; \u884c\u92b7\u79d1\u6280\u767c\u5c55\u85cd\u5716\uff08\u4eba\u5de5\u667a\u6167\u5c07\u5f71\u97ff\u884c\u92b7\u79d1\u6280\u7684\u5168\u8c8c\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6839\u64da 2024 \u5e74 5 \u6708\u521d Scott Brinker \u6700\u65b0\u51fa\u7248\u7684\u300a2024 Marketing Technology Landscape\u300b\uff0c\u5168\u7403\u884c\u92b7\u79d1\u6280\u670d\u52d9\u7e3d\u6578\u5df2\u8d85\u904e 1.4 \u842c\u500b\uff0c\u5e74\u589e\u7387\u9ad8\u9054 27.8%\uff0c\u6d41\u5931\u7387\u50c5 2.1%\uff0c\u76f8\u8f03\u524d\u4e00\u5e74\u6d41\u5931\u7387 7% \u7684\u60c5\u6cc1\uff0c\u986f\u7136\u56e0\u70ba AIGC \u7684\u5d1b\u8d77\u6709\u4e86\u5927\u8f49\u8b8a\uff01\u300aMarTech for 2024\u300b\u5831\u544a\u4e2d\u4e5f\u6307\u51fa\uff0c\u622a\u81f3\u4eca\u5e74\u76ee\u524d\u70ba\u6b62\uff0c\u5f9e 2023 \u5e74 5 \u6708\u5f8c\u7684\u534a\u5e74\u5167\u589e\u52a0 18.5%\uff0c\u800c\u66f4\u6709\u9ad8\u9054 73% \u7684\u884c\u92b7\u79d1\u6280\u670d\u52d9\u662f\u4ee5\u300c\u751f\u6210\u5f0f AI\u300d\u505a\u70ba\u767c\u5c55\u57fa\u790e\uff0c\u9019\u9084\u4e0d\u5305\u542b\u65e9\u5148\u554f\u4e16\u65bc\u5e02\u5834\u5167\u5d4c AI \u6280\u8853\u7684\u884c\u92b7\u79d1\u6280\u670d\u52d9\uff0cAI \u767c\u5c55\u8da8\u52e2\u53ef\u898b\u4e00\u6591\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u56de\u904e\u982d\u4f86\u770b\uff0c\u9019\u4e9b\u57fa\u65bc\u751f\u6210\u5f0f AI \u7684\u884c\u92b7\u79d1\u6280\uff0c\u591a\u6578\u662f\u61c9\u7528\u65bc\u300c\u5167\u5bb9\u884c\u92b7\u3001\u92b7\u552e\u81ea\u52d5\u5316\u3001\u5546\u696d\u667a\u6167\uff0f\u6578\u64da\u79d1\u5b78\u3001\u804a\u5929\u6a5f\u5668\u4eba\u3001\u5ba2\u6236\u9ad4\u9a57\u512a\u5316\u3001\u793e\u7fa4\u5a92\u9ad4\u76e3\u6e2c\u300d\uff0c\u5176\u4e2d\u53c8\u4ee5\u7f8e\u570b\u3001\u82f1\u570b\u3001\u51b0\u5cf6\u3001\u5370\u5ea6\u3001\u52a0\u62ff\u5927\u3001\u6cd5\u570b\u3001\u5fb7\u570b\u7b49 7 \u500b\u570b\u5bb6\u6700\u70ba\u7a4d\u6975\u6295\u5165\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"816\" height=\"478\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-MarTech-Apps.png\" alt=\"\" class=\"wp-image-42648\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-MarTech-Apps.png 816w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-MarTech-Apps-512x300.png 512w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-MarTech-Apps-768x450.png 768w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">&nbsp;&nbsp;\uff08\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/martechmap.typeform.com\/MartechDay2024\"><span style=\"font-weight: 400;\">MarTech for 2024<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%BA%8C%EF%BC%9A%E8%A6%81%E7%B4%B0%E6%B0%B4%E9%95%B7%E6%B5%81%EF%BC%8C%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E6%89%8D%E5%BE%97%E8%A6%8B%E6%95%88%E6%9E%9C%EF%BC%88%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E7%9A%84%E9%95%B7%E5%B0%BE%E6%95%88%E6%87%89%E5%B0%87%E5%B8%B6%E4%BE%86%E8%AE%8A%E9%9D%A9%EF%BC%89\"><\/span><b>\u8da8\u52e2\u4e8c\uff1a\u8981\u7d30\u6c34\u9577\u6d41\uff0c\u884c\u92b7\u79d1\u6280\u624d\u5f97\u898b\u6548\u679c\uff08\u884c\u92b7\u79d1\u6280\u7684\u9577\u5c3e\u6548\u61c9\u5c07\u5e36\u4f86\u8b8a\u9769\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5341\u4e8c\u5e74\u4f86\uff0c\u5e02\u5834\u4e0a\u5f9e\u4e0d\u7f3a\u5c11\u65b0\u6210\u7acb\u7684 MarTech \u516c\u53f8\uff0c\u7136\u800c\u4e5f\u6709\u591a\u696d\u8005\u5c31\u6b64\u6de1\u51fa\uff0c\u610f\u5473\u8457\u5176\u670d\u52d9\u6050\u672a\u80fd\u7b26\u5408\u5e02\u5834\u9700\u6c42\uff0c\u4ea6\u6216\u662f\u6280\u8853\u767c\u5c55\u5c1a\u5f85\u6210\u719f\uff0c\u751a\u81f3\u591a\u4f01\u696d\u5ba2\u6236\u8a8d\u70ba MarTech \u516c\u53f8\u4e0d\u90fd\u662f\u5728\u505a\u4e00\u6a23\u7684\u4e8b\u55ce\uff1f\u96e3\u4ee5\u5206\u8fa8\u512a\u52a3\uff01\u4e8b\u5be6\u4e0a\uff0c\u884c\u92b7\u79d1\u6280\u696d\u4ecd\u6709\u300c\u5275\u65b0\u985b\u8986\u8005\u300d\u8207\u300c\u654f\u6377\u8ffd\u96a8\u8005\u300d\u4e4b\u5206\uff0c\u524d\u8005\u8b1b\u7a76\u91cd\u78c5\u7522\u54c1\u7684\u63a8\u9673\u51fa\u65b0\u3001\u5f8c\u8005\u8ffd\u6c42\u5f8c\u767c\u5148\u5236\u7684\u6436\u4f54\u5e02\u5834\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u653e\u773c\u73fe\u968e\u6bb5 MarTech \u5e02\u5834\uff0c\u4e0d\u50c5\u5c1a\u672a\u6709\u5be1\u4f54\u578b\uff0f\u652f\u914d\u578b\u696d\u8005\u51fa\u73fe\uff0c\u71df\u6536\u4e0a\u4e5f\u53ea\u6709\u5c11\u6578\u696d\u8005\u80fd\u65bc\u9577\u5c3e\u6548\u61c9\u4e0b\u53d6\u5f97\u7372\u5229\u6216\u65bc\u5229\u57fa\u5e02\u5834\u4e2d\u7d30\u6c34\u9577\u6d41\uff0c\u4f46\u9019\u4e26\u4e0d\u8868\u793a\u884c\u92b7\u79d1\u6280\u4e0d\u518d\u5e36\u4f86\u6548\u7528\uff0c\u53cd\u4e4b MarTech \u5de5\u5177\u5728\u7528\u6236\u7aef\u7684\u5c55\u73fe\u66f4\u9700\u6642\u9593\u7d2f\u7a4d\uff0c\u9577\u671f\u6295\u5165\u4e14\u5584\u7528\u5404\u7a2e\u884c\u92b7\u5de5\u5177\uff0c\u505a\u51fa\u5c6c\u65bc\u81ea\u5df1\u7684\u6210\u529f\u6848\u4f8b\uff0c\u7d42\u5c07\u80fd\u98fd\u5690\u7f8e\u597d\u6210\u679c\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-MarTech%E9%95%B7%E5%B0%BE%E6%95%88%E6%87%89.png\" alt=\"\" class=\"wp-image-42649\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">&nbsp;&nbsp;\uff08\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/martechmap.typeform.com\/MartechDay2024\"><span style=\"font-weight: 400;\">MarTech for 2024<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%B8%89%EF%BC%9A%E4%BD%BF%E7%94%A8%E7%8E%87%E7%82%BA%E7%8E%8B%EF%BC%8C%E7%AD%96%E7%95%A5%E6%80%A7%E6%8E%A1%E7%94%A8%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%EF%BC%88%E4%BD%BF%E7%94%A8%E7%8E%87%E5%AE%9A%E7%BE%A9%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%E7%9A%84%E5%A0%86%E7%96%8A%E7%AD%96%E7%95%A5%EF%BC%89\"><\/span><b>\u8da8\u52e2\u4e09\uff1a\u4f7f\u7528\u7387\u70ba\u738b\uff0c\u7b56\u7565\u6027\u63a1\u7528\u884c\u92b7\u5de5\u5177\uff08\u4f7f\u7528\u7387\u5b9a\u7fa9\u884c\u92b7\u5de5\u5177\u7684\u5806\u758a\u7b56\u7565\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u300a2023 \u5e74\u79cb\u5b63\u7248 CMO \u8abf\u67e5\u300b\u6307\u51fa\uff0cCMO \u884c\u92b7\u9577\u5c0e\u5165\u884c\u92b7\u79d1\u6280\u58d3\u529b\u6f38\u589e\uff0c\u4e3b\u8981\u662f\u53d7\u5230\u8ca1\u52d9\u76e3\u7763\u5176\u6295\u5165\u6210\u6548\u6240\u81f3\uff0c\u4f46\u4e0d\u5e78\u7684\u662f\u300a2023 \u5e74 Gartner \u5e02\u5834\u6280\u8853\u8abf\u67e5\u300b\u4e5f\u6307\u51fa\uff0c\u884c\u92b7\u55ae\u4f4d\u8a8d\u70ba MarTech \u50c5\u5c55\u73fe\u4e8633% \u7684\u6548\u7528\uff0c\u660e\u986f\u4f4e\u65bc 2022 \u5e74\u7684 42% \u8207 2020 \u5e74\u7684 58%\uff0c\u9019\u8868\u793a\u4f01\u696d\u8a72\u5c0d\u884c\u92b7\u79d1\u6280\u62b1\u6301\u8b39\u614e\u55ce\uff1f<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6839\u64da\u300aIDC Business Value of Ai Survey September 2023\u300b\uff0c92% \u7684 AI \u90e8\u7f72\u9700\u8981 12 \u500b\u6708\u6216\u66f4\u77ed\u6642\u9593\uff0c\u7d44\u7e54\u5be6\u73fe\u5c0d AI \u7684\u6295\u8cc7\u56de\u5831\u6642\u9593\u5e73\u5747\u70ba 14 \u500b\u6708\uff0c\u6bcf 1 \u7f8e\u5143\u7684\u6295\u8cc7\u5c07\u53ef\u7372\u53d6 3.5 \u7f8e\u5143\u56de\u5831\uff0c\u7136\u800c\u537b\u6709 40% \u7684\u7d44\u7e54\u50c5\u5be6\u65bd\u5c11\u65bc 6 \u500b\u6708\uff0c\u6216\u8a31\u6b63\u662f\u904e\u65bc\u5fc3\u6025\uff0c\u624d\u5c0e\u81f4\u6295\u8cc7\u770b\u4e0d\u898b\u6210\u6548\u7684\u7d50\u679c\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E5%9B%9B%EF%BC%9A%E5%A0%86%E7%96%8A%E5%90%84%E5%AE%B6%E5%B7%A5%E5%85%B7%EF%BC%8C%E6%89%93%E9%80%A0%E5%B0%88%E5%B1%AC%E8%A1%8C%E9%8A%B7%E5%B9%B3%E5%8F%B0%EF%BC%88%E4%BB%A5%E8%81%9A%E5%90%88%E5%95%9F%E5%8B%95%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E7%9A%84%E6%9C%8D%E5%8B%99%E5%A0%86%E7%96%8A%EF%BC%89\"><\/span><b>\u8da8\u52e2\u56db\uff1a\u5806\u758a\u5404\u5bb6\u5de5\u5177\uff0c\u6253\u9020\u5c08\u5c6c\u884c\u92b7\u5e73\u53f0\uff08\u4ee5\u805a\u5408\u555f\u52d5\u884c\u92b7\u79d1\u6280\u7684\u670d\u52d9\u5806\u758a\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u50b3\u7d71\u4e0a\uff0c\u5de5\u7a0b\u5e2b\u5e38\u628a\u6240\u9700\u7684\u61c9\u7528\u7a0b\u5f0f\u300c\u5806\u758a\u300d\u5448\u73fe\uff0c\u7136\u800c\u300c\u805a\u5408\u300d\u66f4\u9069\u5408\u7d44\u5efa\u884c\u92b7\u79d1\u6280\u5de5\u5177\uff0c\u5dee\u5225\u5728\u65bc\u5806\u758a\u6703\u628a\u4e0d\u5e38\u7528\u7684\u5de5\u5177\u5378\u9664\u3001\u805a\u5408\u5247\u662f\u8b93\u5de5\u5177\u66f4\u5bb9\u6613\u904b\u7528\uff0c\u6b63\u5982 Facebook\u3001TikTok\u3001YouTube \u90fd\u662f\u628a\u4e0d\u540c\u7684\u61c9\u7528\u7a0b\u5f0f\u639b\u8f09\u540c\u4e00\u500b\u5e73\u53f0\u4e0a\uff0c\u8b93\u4f7f\u7528\u8005\u7522\u751f\u8cbc\u6587\u3001\u5f71\u97f3\u3001\u5716\u7247\u7b49\u5167\u5bb9\uff0c\u89c0\u773e\u4e5f\u4f9d\u7167\u81ea\u5df1\u7684\u8208\u8da3\u89c0\u770b\uff0c\u9032\u800c\u8ce6\u4e88\u5167\u5bb9\u50f9\u503c\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u540c\u6a23\uff0c\u4ee5\u805a\u5408\u4f86\u5806\u758a\u884c\u92b7\u79d1\u6280\u5de5\u5177\u4e5f\u5c07\u6210\u70ba\u8da8\u52e2\uff0c\u5e73\u53f0\u4e0a\u7684\u5de5\u5177\u53ef\u4ee5\u5f7c\u6b64\u4e32\u9023\u300c\u6578\u64da\u3001\u6d41\u7a0b\u3001\u4ecb\u9762\u3001\u7ba1\u7406\u300d\uff0c\u6709\u9700\u8981\u7684\u55ae\u4f4d\u53ef\u4ee5\u81ea\u884c\u4f7f\u7528\u5c0d\u61c9\u7684\u884c\u92b7\u529f\u80fd\u3002\u7c21\u55ae\u8aaa\uff0c\u5c31\u50cf\u662f\u70ba\u4f01\u696d\u5167\u90e8\u5efa\u7acb\u4e00\u6735\u300c\u884c\u92b7\u79d1\u6280\u5373\u670d\u52d9 MarTech as a Service\u300d\u7684\u96f2\u7aef\u5e73\u53f0\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-MarTech%E5%A0%86%E7%96%8A.png\" alt=\"\" class=\"wp-image-42650\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">&nbsp;&nbsp;\uff08\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/martechmap.typeform.com\/MartechDay2024\"><span style=\"font-weight: 400;\">MarTech for 2024<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%BA%94%EF%BC%9A%E5%A0%86%E7%96%8A%E5%A4%9A%E6%96%B9%E6%95%B8%E6%93%9A%EF%BC%8C%E5%81%9A%E7%82%BA%E9%9B%B2%E7%AB%AF%E8%B3%87%E6%96%99%E5%80%89%E5%84%B2%EF%BC%88%E9%9B%B2%E7%AB%AF%E8%B3%87%E6%96%99%E5%80%89%E5%84%B2%E6%98%AF%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E7%9A%84%E6%A0%B8%E5%BF%83%EF%BC%89\"><\/span><b>\u8da8\u52e2\u4e94\uff1a\u5806\u758a\u591a\u65b9\u6578\u64da\uff0c\u505a\u70ba\u96f2\u7aef\u8cc7\u6599\u5009\u5132\uff08\u96f2\u7aef\u8cc7\u6599\u5009\u5132\u662f\u884c\u92b7\u79d1\u6280\u7684\u6838\u5fc3\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u9032\u5165 AI \u9a45\u52d5\u884c\u92b7\u79d1\u6280\u7684\u6642\u4ee3\uff0c\u6578\u64da\u5c24\u5176\u91cd\u8981\uff0c\u56e0\u800c\u53ef\u4ee5\u532f\u805a\u591a\u65b9\u8cc7\u6599\u7684\u96f2\u7aef\u8cc7\u6599\u5009\u5132\u4e5f\u88ab\u5bc4\u4e88\u539a\u671b\uff0c\u5982\u8fd1\u5e74\u6642\u5e38\u88ab\u63d0\u53ca\u7684\u300c\u5ba2\u6236\u6578\u64da\u5e73\u53f0\uff08CDP\uff09\u300d\u5c31\u662f\u985e\u4f3c\u7684\u6982\u5ff5\uff0c\u532f\u805a\u7b2c\u4e00\u65b9\u3001\u7b2c\u4e8c\u65b9\u3001\u7b2c\u4e09\u65b9\u7684\u8cc7\u6599\uff0c\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cCDP \u7b49\u96f2\u7aef\u8cc7\u6599\u5009\u5132\u5982\u8981\u9032\u4e00\u6b65\u767c\u5c55\uff0c\u5c1a\u9808\u66f4\u591a\u7684 API \u958b\u653e\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u8207\u6b64\u540c\u6642\uff0c\u96f2\u7aef\u8cc7\u6599\u5009\u5132\uff08CDW\uff09\u4e0d\u50c5\u53ef\u4ee5\u70ba\u4f01\u696d\u5167\u90e8\u63d0\u4f9b\u540c\u4e00\u500b\u6578\u64da\u4f86\u6e90\uff0c\u9084\u80fd\u532f\u96c6\u4e0d\u540c\u7684\u8cc7\u6599\u4f86\u6e90\uff0c\u6211\u5011\u53ef\u4ee5\u628a\u5b83\u770b\u6210\u662f\u300c\u81ea\u5efa\u7d44\u5408CDP\u300d\uff0c\u5c07\u591a\u500b CDP \u532f\u805a\u4e00\u8d77\uff0c\u52a9\u6240\u9700\u55ae\u4f4d\u53ef\u5408\u6cd5\u7684\u904b\u7528\u6578\u64da\uff0c\u6d88\u9664\u7b2c\u4e09\u65b9 Cookies \u9000\u5834\u8207\u860b\u679c\u88dd\u7f6e\u96b1\u79c1\u7fa4\u63d0\u5347\u7684\u7a98\u6cc1\u3002\u53ef\u4ee5\u9810\u671f\uff0c\u7b2c\u4e00\u65b9\u6578\u64da\u7684\u5167\u90e8\u8cc7\u6599\u7d50\u5408\u591a\u65b9\u6578\u64da\u7684\u5916\u90e8\u8cc7\u6599\uff0c\u4ecd\u662f\u884c\u92b7\u4eba\u54e1\u672a\u4f86\u7684\u81f4\u529b\u91cd\u9ede\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E5%85%AD%EF%BC%9A%EF%BC%A1%EF%BC%A9_%E8%B3%A6%E8%83%BD%E3%80%80%E8%81%9A%E5%90%88%E4%BB%8B%E9%9D%A2%E8%88%87%E5%B7%A5%E4%BD%9C%E6%B5%81%E7%A8%8B%EF%BC%88%E6%89%93%E9%80%A0%E6%99%BA%E6%85%A7%E5%8C%96%E4%BD%BF%E7%94%A8%E4%BB%8B%E9%9D%A2%E8%88%87%E5%B7%A5%E4%BD%9C%E6%B5%81%E7%A8%8B%EF%BC%89\"><\/span><b>\u8da8\u52e2\u516d\uff1a\uff21\uff29 \u8ce6\u80fd\u3000\u805a\u5408\u4ecb\u9762\u8207\u5de5\u4f5c\u6d41\u7a0b\uff08\u6253\u9020\u667a\u6167\u5316\u4f7f\u7528\u4ecb\u9762\u8207\u5de5\u4f5c\u6d41\u7a0b\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e8b\u5be6\u4e0a\uff0c\u884c\u92b7\u5de5\u4f5c\u5145\u65a5\u7684\u5927\u91cf\u6e9d\u901a\u5354\u4f5c\uff0c\u904e\u53bb\u884c\u92b7\u4eba\u54e1\u7e3d\u9700\u8981\u5728\u4e0d\u540c\u7684\u5373\u6642\u901a\u8207\u5354\u4f5c\u8edf\u9ad4\u4e0a\u4f86\u56de\u5207\u63db\uff0c\u7136\u800c\u4eba\u5de5\u667a\u6167\u7684\u4ecb\u5165\u53ef\u4ee5\u5c07\u4e4b\u532f\u6d41\uff0c\u5982 Slack \u548c Microsoft Teams\u5df2\u6574\u5408\u4f86\u81ea\u5176\u4ed6\u61c9\u7528\u8edf\u9ad4\u7684\u8a0a\u606f\uff0c\u53c8\u6216\u5982 Airtable \u548c Excel \u7684\u6578\u64da\u5f97\u4ee5\u76f8\u5bb9\uff0c\u76f8\u540c\u7684\u6982\u5ff5\u4e5f\u5c07\u904b\u7528\u5728\u5982 CRM \u9019\u6a23\u7684\u8de8\u55ae\u4f4d\u5354\u4f5c\u5e73\u53f0\u4e0a\uff0c\u7e2e\u77ed\u90e8\u9580\u4e4b\u9593\u7684\u5354\u4f5c\u843d\u5dee\u3001\u4e5f\u8b93\u8cc7\u6599\u66f4\u80fd\u540c\u6b65\u4e00\u81f4\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u5982 ChatGPT \u7b49\u751f\u6210\u5f0f AI\uff0c\u900f\u904e NLP \u8207 LLM \u80fd\u5920\u505a\u5230\u8de8\u9818\u57df\u7684\u8aee\u8a62\u56de\u994b\uff0c\u5982\u82e5\u9023\u7d50\u4f01\u696d\u539f\u6709\u7684\u5167\u90e8\u6578\u64da\u3001\u5167\u5bb9\u8cc7\u6599\u5eab\u5c31\u80fd\u63d0\u4f9b\u66f4\u6df1\u5165\u5373\u6642\u7684\u670d\u52d9\uff0c\u76ee\u524d\u6700\u5e38\u88ab\u61c9\u7528\u5728\u884c\u92b7\u79d1\u6280\u4e0a\u7684\uff0c\u5c31\u662f\u667a\u80fd\u5ba2\u670d\u3001\u667a\u6167\u804a\u5929\u6a5f\u5668\u4eba\uff0c\u751f\u6210\u51fa\u6709\u610f\u7fa9\u7684\u5167\u5bb9\u3001\u63a8\u85a6\u3001\u5efa\u8b70\u4e88\u8aee\u8a62\u8005\uff0c\u5c31\u50cf\u662f\u5728\u7dda\u4e0a\u8058\u8acb\u4e86\u4e00\u500b\u5546\u54c1\u9867\u554f\u5c08\u5bb6\u3002\u4e00\u822c\u8a8d\u70ba\uff0c\u751f\u6210\u5f0f AI \u7684\u5c0e\u5165\u5c07\u5927\u5e45\u6539\u8b8a\u73fe\u884c\u7684\u884c\u92b7\u683c\u5c40\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%B8%83%EF%BC%9A%E7%B5%84%E5%BB%BA%E6%9C%AA%E4%BE%86%EF%BC%8CAPI_%E8%81%9A%E5%90%88%E5%B8%82%E5%A0%B4%E5%A4%A7%E7%88%86%E7%99%BC%EF%BC%88%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E9%80%90%E6%BC%B8%E9%82%81%E5%90%91%E5%8F%AF%E7%B5%84%E5%90%88%E5%8C%96%E6%9C%8D%E5%8B%99%EF%BC%89\"><\/span><b>\u8da8\u52e2\u4e03\uff1a\u7d44\u5efa\u672a\u4f86\uff0cAPI \u805a\u5408\u5e02\u5834\u5927\u7206\u767c\uff08\u884c\u92b7\u79d1\u6280\u9010\u6f38\u9081\u5411\u53ef\u7d44\u5408\u5316\u670d\u52d9\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u7121\u8ad6\u662f\u884c\u92b7\u5de5\u5177\u3001\u6578\u64da\u8cc7\u6599\u3001\u5354\u4f5c\u4ecb\u9762\uff0f\u5de5\u4f5c\u6d41\u7a0b\u7684\u532f\u6d41\uff0c\u95dc\u9375\u90fd\u5728\u65bc\u5229\u7528 API \u4e32\u63a5\uff0c\u57fa\u65bc\u524d\u8ff0\u5e7e\u9805\u7684\u300c\u5806\u758a\u3001\u805a\u5408\u300d\u8da8\u52e2\uff0c\u672a\u4f86\u884c\u92b7\u79d1\u6280\u670d\u52d9\u4e5f\u6703\u4e3b\u52d5\u91cb\u653e API \u4e32\u63a5\uff0c\u8b93\u4f01\u696d\u53ef\u4ee5\u81ea\u7531\u6253\u9020\u5167\u90e8\u7684\u884c\u92b7\u79d1\u6280\u96f2\uff0c\u56e0\u800c\u9810\u6599\u672a\u4f86\u4e00\u5e74\uff0c\u76f8\u95dc\u7684 API \u5c07\u6703\u5927\u5e45\u589e\u52a0\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-%E6%89%93%E9%80%A0%E4%BC%81%E6%A5%AD%E5%85%A7%E9%83%A8%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E9%9B%B2.png\" alt=\"\" class=\"wp-image-42651\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">&nbsp;&nbsp;\uff08\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/martechmap.typeform.com\/MartechDay2024\"><span style=\"font-weight: 400;\">MarTech for 2024<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%B0%E7%81%A3_MarTech_%E7%94%A2%E6%A5%AD%E4%B8%8D%E8%90%BD%E4%BA%BA%E5%BE%8C%EF%BC%8C%E7%94%A8_AI_%E9%A0%90%E8%A6%8B%E6%9C%AA%E4%BE%86\"><\/span><b>\u53f0\u7063 MarTech \u7522\u696d\u4e0d\u843d\u4eba\u5f8c\uff0c\u7528 AI \u9810\u898b\u672a\u4f86<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u63a5\u8ecc\u5168\u7403\u751f\u6210\u5f0f AI \u8da8\u52e2\uff0c\u671f\u8a31\u53f0\u7063\u884c\u92b7\u79d1\u6280\u7522\u696d\u4e5f\u5c07\u96a8\u8457\u300c\u884c\u92b7\u79d1\u6280\u5806\u758a\u300d\u7684\u8da8\u52e2\uff0c\u8b93\u7522\u696d\u5171\u597d\u3001\u826f\u6027\u7af6\u722d\u3001\u9f4a\u5fc3\u767c\u5c55\u3002\u70ba\u6b64 awoo \u65bc 2024 \u5e74 6 \u6708 26 \u65e5\u8209\u8fa6<\/span><a href=\"https:\/\/martechasia.awoo.ai\/\"><span style=\"font-weight: 400;\">\u3010MarTech Asia \u66a8\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2024\u3011<\/span><\/a><span style=\"font-weight: 400;\">\u4ee5\u300c\u9810\u898b\uff0eAI \u884c\u92b7\u8d85\u672a\u4f86\u2500\u6253\u9020\u6578\u667a\u79d1\u6280\u751f\u614b\u7cfb x \u64c1\u62b1\u4eba\u6a5f\u5354\u4f5c\u65b0\u6642\u4ee3\u300d\u70ba\u4e3b\u984c\uff0c\u9080\u8acb\u5230 12 \u4f4d\u884c\u92b7\u79d1\u6280\u5c08\u5bb6\u53ca\u4f01\u696d\u9818\u8896\uff0c\u5f9e\u300c\u4eba\u6a5f\u5354\u4f5c\u3001\u6578\u64da\u8b8a\u73fe\u3001\u54c1\u724c\u5275\u65b0\u3001\u5a92\u9ad4\u4f48\u5c40\u300d\u7b49\u56db\u5927\u9762\u5411\uff0c\u5256\u6790\u7576\u524d\u6700\u65b0\u884c\u92b7\u8da8\u52e2\uff0c\u4e5f\u5206\u4eab\u4e86\u54c1\u724c\u5be6\u6230\u89c0\u9ede\u8207\u7d93\u9a57\uff0c\u63d0\u4f9b\u54c1\u724c\u4f01\u696d&nbsp; MarTech&nbsp; \u843d\u5730\u61c9\u7528\u65b0\u601d\u7dad\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/MarTech-Asia-2024%E6%96%B0%E8%81%9E%E7%A8%BF%E9%A6%96%E5%9C%96-1000x523.png\" alt=\"\" class=\"wp-image-42824\"\/><\/figure><\/div>\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/news\/martechasia-2024-technice\/\">\u751f\u6210\u5f0f AI \u5c07\u5982\u4f55\u6539\u8b8a\u7522\u696d\uff1fMarTech Asia 2024 \u7cbe\u5f69\u56de\u9867\u5e36\u4f60\u770b\u4f01\u696d\u6578\u4f4d\u8f49\u578b\u95dc\u9375<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p><span style=\"font-weight: 400;\">\u82e5\u60f3\u8981\u9032\u4e00\u6b65\u4e86\u89e3 awoo AI \u96fb\u5546\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\u53ca OMO \u89e3\u6c7a\u65b9\u6848\uff0c\u6b61\u8fce\u586b\u5beb\u8868\u55ae\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/span><\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-f9bd05ee\"><\/div>\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var 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Us<span class=\"ez-toc-section-end\"><\/span><\/h2>\n                            <p class='gform_description'><\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>\u300c<span class=\"gfield_required gfield_required_asterisk\">*<\/span>\u300d\u4ee3\u8868\u5fc5\u586b\u6b04\u4f4d<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_1'  action='\/zh-hant\/wp-json\/wp\/v2\/posts\/42646' data-formid='1' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_1_25\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_25'>URL<\/label><div class='ginput_container'><input name='input_25' id='input_1_25' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_1_25'>\u6b64\u6b04\u4f4d\u7528\u4f5c\u9a57\u8b49\u586b\u5beb\u7684\u8cc7\u6599\u662f\u5426\u6b63\u78ba\uff0c\u8acb\u52ff\u4fee\u6539\u3002<\/div><\/div><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_1'>\u59d3\u540d<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_1_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_4'>\u516c\u53f8\u4fe1\u7bb1<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_1_4' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_1_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_3'>\u516c\u53f8\u540d\u7a31<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_1_3' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_5'>\u8077\u7a31<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_1_5' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_24\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_24'>\u516c\u53f8\u7d71\u7de8<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_24' id='input_1_24' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_13\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_13'>\u516c\u53f8\u7db2\u7ad9 URL<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_13' id='input_1_13' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_6\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_6'>\u516c\u53f8\u96fb\u8a71<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_1_6' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_9\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_9'>\u5e74\u5ea6\u6578\u4f4d\u884c\u92b7\u9810\u7b97<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_1_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>\u4e0b\u62c9\u9078\u64c7<\/option><option value='35\u842c\u4ee5\u4e0b' >35\u842c\u4ee5\u4e0b<\/option><option value='35-60\u842c' >35-60\u842c<\/option><option value='60-80\u842c' >60-80\u842c<\/option><option value='80-100\u842c' >80-100\u842c<\/option><option value='100-300\u842c' >100-300\u842c<\/option><option value='300\u842c\u4ee5\u4e0a' >300\u842c\u4ee5\u4e0a<\/option><option value='\u4e0d\u6e05\u695a' >\u4e0d\u6e05\u695a<\/option><\/select><\/div><\/div><div id=\"field_1_7\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_7'>\u624b\u6a5f<\/label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_1_7' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_8\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_8'>LINE ID<\/label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_1_10\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >\u9700\u6c42\u985e\u5225<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_1_10'><div class='gchoice gchoice_1_10_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.1' type='checkbox'  value='GEO \/ SEO \u89e3\u6c7a\u65b9\u6848'  id='choice_1_10_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_1' id='label_1_10_1' class='gform-field-label gform-field-label--type-inline'>GEO \/ SEO \u89e3\u6c7a\u65b9\u6848<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.2' type='checkbox'  value='GEO Suite \u6578\u64da\u5206\u6790\u76e3\u6e2c\u5e73\u53f0'  id='choice_1_10_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_2' id='label_1_10_2' class='gform-field-label gform-field-label--type-inline'>GEO Suite \u6578\u64da\u5206\u6790\u76e3\u6e2c\u5e73\u53f0<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.3' type='checkbox'  value='awoo AMP \u4eba\u5de5\u667a\u6167\u884c\u92b7\u5e73\u53f0'  id='choice_1_10_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_3' id='label_1_10_3' class='gform-field-label gform-field-label--type-inline'>awoo AMP \u4eba\u5de5\u667a\u6167\u884c\u92b7\u5e73\u53f0<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.4' type='checkbox'  value='\u96fb\u5546\u6d41\u91cf\u6210\u9577\u65b9\u6848'  id='choice_1_10_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_4' id='label_1_10_4' class='gform-field-label gform-field-label--type-inline'>\u96fb\u5546\u6d41\u91cf\u6210\u9577\u65b9\u6848<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.5' type='checkbox'  value='\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u53ca\u9867\u554f\u670d\u52d9 (FB\/IG\/Google\/YouTube)'  id='choice_1_10_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_5' id='label_1_10_5' class='gform-field-label gform-field-label--type-inline'>\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u53ca\u9867\u554f\u670d\u52d9 (FB\/IG\/Google\/YouTube)<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.6' type='checkbox'  value='Others \u5176\u4ed6'  id='choice_1_10_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_6' id='label_1_10_6' class='gform-field-label gform-field-label--type-inline'>Others \u5176\u4ed6<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_1_11\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_11'>\u60a8\u662f\u5f9e\u4f55\u5f97\u77e5 awoo?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_11' id='input_1_11' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>\u4e0b\u62c9\u9078\u64c7<\/option><option value='\u5167\u5bb9\u6587\u7ae0' >\u5167\u5bb9\u6587\u7ae0<\/option><option value='\u5a92\u9ad4\u5831\u5c0e' >\u5a92\u9ad4\u5831\u5c0e<\/option><option value='\u5be6\u9ad4\u6d3b\u52d5 - 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