{"id":42662,"date":"2024-05-27T14:54:13","date_gmt":"2024-05-27T06:54:13","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=42662"},"modified":"2025-07-09T15:00:10","modified_gmt":"2025-07-09T07:00:10","slug":"google-sge-news-2","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-2\/","title":{"rendered":"2024 Google I\/O \u5927\u6703 \u2014\u2014 AI Overviews \u672a\u4f86\u56db\u5927\u65b0\u529f\u80fd\uff5cGoogle AIO \u5feb\u8a0a 2024 Vol.2"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-2\/#2024_Google_IO_%E5%A4%A7%E6%9C%83_AI_Overviews_%E7%9B%B8%E9%97%9C%E6%B6%88%E6%81%AF\" >2024 Google I\/O \u5927\u6703 AI Overviews \u76f8\u95dc\u6d88\u606f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-2\/#%E5%8D%B3%E5%B0%87%E5%90%91%E5%85%A8%E7%BE%8E%E5%9C%8B%E7%9A%84%E7%94%A8%E6%88%B6%E6%8E%A8%E5%87%BA%E5%8C%85%E5%90%AB_AI_Overviews_%E7%9A%84_SERP\" >\u5373\u5c07\u5411\u5168\u7f8e\u570b\u7684\u7528\u6236\u63a8\u51fa\u5305\u542b AI Overviews \u7684 SERP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-2\/#SGE_%E6%AD%A3%E5%90%8D_AI_Overviews\" >SGE \u6b63\u540d AI Overviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-2\/#AI_Overviews_%E7%9A%84%E6%95%B8%E6%93%9A%E6%98%AF%E5%90%A6%E6%9C%83%E9%A1%AF%E7%A4%BA%E5%9C%A8_Google_Search_Console%EF%BC%9F\" >AI Overviews \u7684\u6578\u64da\u662f\u5426\u6703\u986f\u793a\u5728 Google Search Console\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-2\/#AI_Overviews_%E7%9A%84%E5%9B%9B%E5%80%8B%E6%96%B0%E5%8A%9F%E8%83%BD%EF%BC%88%E6%9C%AA%E4%BE%86%EF%BC%89\" >AI Overviews \u7684\u56db\u500b\u65b0\u529f\u80fd\uff08\u672a\u4f86\uff09<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-2\/#%E5%A4%9A%E6%AD%A5%E9%A9%9F%E6%8E%A8%E7%90%86%E8%83%BD%E5%8A%9B_Multi-step_reasoning\" >\u591a\u6b65\u9a5f\u63a8\u7406\u80fd\u529b Multi-step reasoning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-2\/#%E8%A6%8F%E5%8A%83%E8%83%BD%E5%8A%9B_Planning_capabilities\" >\u898f\u5283\u80fd\u529b Planning capabilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-2\/#%E7%B4%94_AI_SERP_AI-organized_search_results\" >\u7d14 AI SERP AI-organized search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-2\/#%E5%BD%B1%E9%9F%B3%E6%90%9C%E5%B0%8B_Lens_Video_Search\" >\u5f71\u97f3\u641c\u5c0b Lens Video Search<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2024_Google_IO_%E5%A4%A7%E6%9C%83_AI_Overviews_%E7%9B%B8%E9%97%9C%E6%B6%88%E6%81%AF\"><\/span><strong>2024 Google I\/O \u5927\u6703 AI Overviews \u76f8\u95dc\u6d88\u606f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/WmHCO_qxEe5Jk2BU17tnkX8NZtuHnMkiPDLu-QYy0yyXwZlHlcMMUi_vjSCOxlhNq9yuYEcKnZ2mkFZb7X7WsoFzkJhZnMf1Etu6U94za3UwLmuw41Y2H_9vOuWST_BRhJhB-24LFATWaADLO58FxgU\" alt=\"\" style=\"width:800px\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8D%B3%E5%B0%87%E5%90%91%E5%85%A8%E7%BE%8E%E5%9C%8B%E7%9A%84%E7%94%A8%E6%88%B6%E6%8E%A8%E5%87%BA%E5%8C%85%E5%90%AB_AI_Overviews_%E7%9A%84_SERP\"><\/span><strong>\u5373\u5c07\u5411\u5168\u7f8e\u570b\u7684\u7528\u6236\u63a8\u51fa\u5305\u542b AI Overviews \u7684 SERP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google \u641c\u5c0b\u670d\u52d9\u4e3b\u7ba1 Liz Reid \u5728\u5927\u6703\u5ba3\u5e03\uff0cGoogle \u5373\u5c07\u5411\u5168\u90e8\u7f8e\u570b\u7528\u6236\u63d0\u4f9b SGE\uff08\u73fe\u5df2\u6b63\u540d\u70ba AI Overviews\uff09\uff0c\u610f\u5473\u8457 AI Overviews \u5f9e\u5c0f\u898f\u6a21\u5be6\u9a57\u6027\u8cea\u5411\u7f8e\u570b\u4f7f\u7528\u8005\u63d0\u4f9b\u670d\u52d9\uff0c\u6b63\u5f0f\u8d70\u51fa\u8c61\u7259\u5854\u5411\u5ee3\u5927\u4f7f\u7528\u8005\u670d\u52d9\uff0c\u610f\u5473 Google \u6b63\u5f0f\u8e0f\u5165 AI \u554f\u7b54\u5f15\u64ce\u7684\u6642\u4ee3\u3002<\/p>\n\n\n\n<p>\u203b 2024\/05\/17 \u6309\uff1a\u76ee\u524d\u5df2\u6b63\u5f0f\u65bc\u7f8e\u570b\uff0f\u82f1\u6587\u7684\u641c\u5c0b\u4e0a\u7dda<\/p>\n\n\n\n<p>\u4e0d\u8fe5\uff0c\u6839\u64da <a href=\"https:\/\/www.brightedge.com\/google-sge\">BrightEdge<\/a> \u548c <a href=\"https:\/\/twitter.com\/bart_goralewicz\/status\/1790435475192197346\">Onely<\/a> \u76ee\u524d\u7684\u7814\u7a76\uff0c\u767c\u73fe\u89f8\u767c AI Overviews \u7684\u641c\u5c0b\u5448\u4e0b\u964d\u8da8\u52e2\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/moGMAd94b--RxWZthtMN6E8eJ2XniEAewEywLcqwSnsYeni3orX6KQAIhA0DaK6RqX8htjPdnoImmj36VtFQGiMvE1W2MAPt5V1tysPNPFR9paXFu-im32z1OnGd9eGSoD3fq9WdMv06l2a6aoj4wS8\" alt=\"\" style=\"width:800px\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/rAEUCLWTXABRAsIHLBmpUyYe1YsqJMxNazNvQ6XaqejonaeiCaHKc64IpOQd4N9X9RznwrWheb6l0Cw_1mcwEjOdG9JIsP60oEv5DZiVWurdqCOBfvjI8X5eq0a3ZlboYaBizT-IK2Z4YnnN3NksPt0\" alt=\"\" style=\"width:800px\"\/><\/figure><\/div>\n\n\n<p>\u9019\u662f\u56e0\u70ba Google \u70ba\u4e86\u63a7\u5236\u7522\u751f AI Overviews \u7684\u6210\u672c\uff0c\u4ed6\u5011\u6703\u5c07\u8cc7\u6e90\u96c6\u4e2d\u5728\u300c\u9700\u8981\u300d AI \u9032\u884c\u300c\u7e3d\u7d50\u300d\u7684\u641c\u5c0b\u4e0a\uff0c\u6e1b\u5c11\u4e00\u4e9b\u641c\u5c0b\u610f\u5716\u8f03\u70ba\u76f4\u63a5\u7684\u641c\u5c0b\u51fa\u73fe AI Overviews \u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cGoogle \u5f9e\u53bb\u5e74\u81f3\u4eca\u90fd\u5ba3\u7a31\u4f7f\u7528\u8005\u5c0d AI Overviews \u76f8\u7576\u6eff\u610f\uff0c\u4f46\u9019\u8ddf SEO \u5708\u5b50\u7372\u5f97\u7684\u56de\u994b\u9817\u6709\u51fa\u5165\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/PUn0KrmvWbZHjh9hfrsKgskMTc23ha3S9cA0tX2YzGVchcM24gl5mwYPe2Esyz_KAc813Wk0reUaAI4VybpBVfVSerQ5XYTUhO9bQyTb5lqo-yXCJCeniP8Za_HdrfNzpUYY8icrtNZUp2uSzfDNyVQ\" alt=\"\" style=\"width:800px\"\/><figcaption class=\"wp-element-caption\">\uff08\u5716\u7247\u51fa\u8655\uff1a<a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\">Google Blog<\/a>\uff09<\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/me9ziAyTBimbn_KUl-AF4Vk5GUj6D7p9eXHFxDng_gk9oRVwkdd1zfVWQAAB8oS_z24mA7sXMGI22PyHURJIJp_O8OvIFRaM7XgThtotQOZHAj5LIJZaCGu16U3sKeGivAbeCXyHxP_hQB4CNRaQUc4\" alt=\"\"\/><figcaption class=\"wp-element-caption\">\uff08<a href=\"https:\/\/x.com\/aleyda\/status\/1790449718310412348\">Aleyda Solis<\/a>\uff09<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/biHI_Ey816FvSJvpkxmy0A8gcVegkspws6KOoiC0gdGhHbd9UT9E-p7Mm6JCDbBmoGuSmyxk8zH1RXEn4xPMWE5SyoU9lSrw-VGIEmsQ64Ny5Q1zYEdXjo0YmTOtgJ0450hqhxzRtvur0p3U_Uay3_w\" alt=\"Google Ai Overview Complaints Google Forums\" style=\"width:800px\"\/><figcaption class=\"wp-element-caption\">\uff08Google \u8ad6\u58c7\u4f86\u81ea\u5404\u754c\u6709\u95dc turn off AI Overviews \u7684\u8cbc\u6587\uff0c\u8f49\u5f15\u81ea <a href=\"https:\/\/www.seroundtable.com\/searchers-want-to-turn-off-google-ai-overviews-37405.html\">SER<\/a> \uff09&nbsp;<\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>\u8207\u6b64\u540c\u6642\uff0cGoogle \u76ee\u524d\u4e5f\u5728 SERP \u63a8\u51fa\u4e86\u300cWeb\u300d\u7be9\u9078\u5668\uff0c\u5957\u7528\u672c\u7be9\u9078\u5668\u5f8c\uff0cSERP \u6703\u904e\u6ffe\u6389\u6587\u5b57\u9023\u7d50\u4ee5\u5916\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u4f8b\u5982\uff1a\u5716\u7247\u3001\u5f71\u7247\u3001Featured Snippets \u7b49\uff0c\u56e0\u6b64\u6309\u7406 AI Overviews \u4e5f\u6703\u662f\u6b64\u7be9\u9078\u5668\u88ab\u6392\u9664\u7684\u5c0d\u8c61\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/HDF0srKOuXlI-zqr18JSYp2KwWe-B2OALnDvC5Cp5S41tQjKNDsxab6xJRfSNkAlejVkC8B0EzyWbh-tBrdU6TRHuQb4U-yp5LB5WIGqtETbog9tCPxnr866Ab4CrvZG0W6KK6CogUS55O6osTb1t3g\" alt=\"\" style=\"width:500px\"\/><figcaption class=\"wp-element-caption\">\uff08\u986f\u793a\u5728\u5de5\u5177\u5217\u4e0a\u7684 Web \u7be9\u9078\u5668\uff09<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/y8UBBw1NpHRMwwvpQuevkk0kkiKW3TXVxlyzArq9LjTx7eE1lkZLpmmENySxZgD59-bhEdKYqMvMGd4ZCJrkcMCyelltba3SpqvomCTXPf6x3-QJcHc6wuqH7SFXioidmuor7V99W3MIt2skhV0nJdM\" alt=\"\" style=\"width:500px\"\/><figcaption class=\"wp-element-caption\">\uff08\u6709\u53ef\u80fd\u88ab\u6536\u5408\u5728\u300cMore\u300d\u4e0b\uff09<\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>\u9019\u6a23\u7684\u5f48\u6027\u5b89\u6392\uff0c\u7167\u9867\u4e86\u4e0d\u540c\u9700\u6c42\u7684\u4f7f\u7528\u8005\uff0c\u56e0\u70ba\u5c31\u76ee\u524d\u7684\u60c5\u6cc1\u4f86\u8aaa\uff0c\u4e0d\u5c11\u4f7f\u7528\u8005\u9084\u662f\u7fd2\u6163\u4f7f\u7528\u50b3\u7d71\u7684 SERP\uff0c\u907f\u514d\u88ab AI \u5e7b\u89ba\u6240\u8aa4\u5c0e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SGE_%E6%AD%A3%E5%90%8D_AI_Overviews\"><\/span><strong>SGE \u6b63\u540d AI Overviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e7e\u5929\u524d\uff0cAI Snapshot \u51fa\u73fe\u5728 SERP \u6642\uff0c\u6a19\u982d\u7684\u540d\u7a31\u5f9e AI Answer \u8abf\u6574\u70ba AI Overviews\uff0c\u7576\u6642\u96d6\u7136\u5438\u5f15\u5230\u4e0d\u5c11\u5831\u5c0e\uff0c\u4f46\u5927\u5bb6\u53ea\u662f\u628a\u5b83\u8996\u4f5c SGE \u7684\u5c0f\u8abf\u6574\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/b4BQxfYm3-pvMnh4qUmT6bxLY3bhKrjtYMh1dTj03GjKatUf3a3VFSHwEuv4npgs5cC7rHkqZy1XSFZA89pdZ6KEVP19hVVVWjAvNlz5O9FpyIxezQSObDhvHpF3BDyQ7pu0T0KBpJe0GXCTWlTIFbI\" alt=\"\"\/><figcaption class=\"wp-element-caption\">\uff08<a href=\"https:\/\/x.com\/rustybrick\/status\/1788637811848982598\">\u5716\u7247\u51fa\u8655<\/a>\uff09<\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>\u4f46\u5728 I\/O \u5927\u6703\u4e2d\uff0c\u4e0d\u8ad6\u662f Sundar Pichai \u6291\u6216 Liz Reid\uff0c\u90fd\u5c07\u51fa\u73fe\u5728 SERP \u9802\u90e8\u7684 AI \u554f\u7b54\u5340\u584a\u6539\u7a31\u4f5c AI Overviews\uff0c\u540d\u5f9e\u4e3b\u4eba\uff0c\u5927\u5bb6\u4ea6\u61c9\u53ca\u6642\u8ddf\u9032\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/JO1sLGESAr3xa-GffL7KFlHkSeR8lvaDX1ERXnRzZGUE6GLjlfC1Bgg87Cuw4runmxR8SevvI_HRJ4Qehia3K2WqGpHAz1i2EEWtkJ9q0iRvp6o7Hd4cylEBuSeiZp8ktbLPAB5XuCvjsfuicf-YJZc\" alt=\"\" style=\"width:800px\"\/><\/figure><\/div>\n\n\n<p>\u4e5f\u5c31\u662f\u8aaa\uff0c\u539f\u672c\u88ab\u6211\u5011\u7a31\u70ba SGE \u7684 AI Snapshot \u73fe\u5728\u8981\u6b63\u540d\u70ba AI Overviews\uff0cSGE \u7531\u5c08\u540d\u8b8a\u70ba\u6cdb\u7a31\uff0c\u6982\u62ec\u6240\u6709\u5728 Google \u641c\u5c0b\u4e2d\u4ee5 LLM \u70ba\u9aa8\u5e79\u7684\u5404\u5f0f\u641c\u5c0b\u529f\u80fd\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_Overviews_%E7%9A%84%E6%95%B8%E6%93%9A%E6%98%AF%E5%90%A6%E6%9C%83%E9%A1%AF%E7%A4%BA%E5%9C%A8_Google_Search_Console%EF%BC%9F\"><\/span><strong>AI Overviews \u7684\u6578\u64da\u662f\u5426\u6703\u986f\u793a\u5728 Google Search Console\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Barry Schwartz \u5411 Hema Budaraju \u6c42\u8b49\u672a\u4f86 Google Search Console \u662f\u5426\u6703\u5305\u542b AI Overviews \u7684\u6578\u64da\uff0c\u76ee\u524d\u5f97\u5230\u7684\u56de\u8986\u662f AI Overviews \u6703\u8207\u50b3\u7d71 blue links \u7684\u6578\u64da\u6df7\u96dc\u5728\u4e00\u8d77\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/01fe5XmYyQtJeXu8Xxfg8ikkosKElrvaXIiz1uvliAwfR9BCv0Mu4w9KJWcTnhxhpsFe1mcK_Jey-1yTok-rtU6p2J4r9GdIKL4Ko8RTW-8cDHWQBdzh2jztdbqHXS1xzCtaVHULZFC-_pr1L7tXEXQ\" alt=\"\" style=\"width:800px\"\/><\/figure><\/div>\n\n\n<p>\u96d6\u7136\uff0c\u539f\u5247\u4e0a\u4e5f\u53ef\u4ee5\u628a AI Overviews \u8996\u4f5c SERP \u7684\u4e00\u7a2e\u7279\u6b8a\u5f62\u5f0f\uff0c\u7136\u800c\u7531\u65bc\u5b83\u6703\u76f4\u63a5\u5c07\u4f7f\u7528\u8005\u9700\u8981\u7684\u8cc7\u8a0a\u76f4\u63a5\u64f7\u53d6\u81f3 SERP \u4e0a\uff0c\u4f7f\u7528\u8005\u7684\u9700\u6c42\u6709\u6a5f\u6703\u5728 SERP \u968e\u6bb5\u5c31\u5f97\u5230\u89e3\u6c7a\uff0c\u9020\u6210\u6240\u8b02\u7684 Zero-click serach\u3002\u9019\u7a2e\u8996\u89ba\u5448\u73fe\u8207 Featured snippets\uff0cPeople also ask\u3001Knowledge Graph \u7b49\u5b58\u5728\u7d55\u5c0d\u610f\u7fa9\u4e0a\u7684\u5dee\u7570\uff0c\u5c0d\u7db2\u7ad9\u7ba1\u7406\u8005\u4f86\u8aaa\u5f88\u96e3\u63a5\u53d7 AI Overviews \u53ea\u662f\u4e00\u7a2e\u7279\u6b8a\u60c5\u6cc1\u4e0b\u7684\u7279\u6b8a\u641c\u5c0b\u9762\u8c8c\u3002<\/p>\n\n\n\n<p>\u539f\u5247\u4e0a\uff0c\u6211\u5011\u9084\u662f\u5e0c\u671b Google \u53ef\u4ee5\u5728 Search Console \u63d0\u4f9b\u5c08\u5c6c AI Overviews \u7684\u7be9\u9078\u5668\uff0c\u65b9\u4fbf\u5927\u5bb6\u9032\u884c\u66f4\u591a\u6d1e\u5bdf\u3002<\/p>\n\n\n\n<p>\u53c3\u8003\u8cc7\u6599\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/live\/XEzRZ35urlk?si=IVnTzly89CQwovCL\">2024 Google I\/O \u5927\u6703\u5f71\u7247<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\">Generative AI in Search: Let Google do the searching for you<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/searchengineland.com\/google-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418\">Google rolls out AI Overviews in US with more countries coming soon<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.seroundtable.com\/google-ai-overviews-launch-37389.html\">Google AI Overviews Launch In US Search Results<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.newmobilelife.com\/2024\/05\/15\/google-ai-search\/\">Google \u641c\u5c0b\u7684\u5168\u65b0\u6642\u4ee3\u501f\u52a9\u751f\u6210\u5f0fAI \u8b8a\u9769 &#8211; \u6d41\u52d5\u65e5\u5831<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_Overviews_%E7%9A%84%E5%9B%9B%E5%80%8B%E6%96%B0%E5%8A%9F%E8%83%BD%EF%BC%88%E6%9C%AA%E4%BE%86%EF%BC%89\"><\/span><strong>AI Overviews \u7684\u56db\u500b\u65b0\u529f\u80fd\uff08\u672a\u4f86\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Liz Reid \u4e00\u518d\u5f37\u8abf\uff0c\u61c9\u7528 Gemini \u6a21\u578b\u7684\u641c\u5c0b\u5f15\u64ce\uff0c\u80fd\u89e3\u8655\u7406\u66f4\u8907\u96dc\u7684\u641c\u5c0b\uff0c\u5979\u4ea6\u5728\u672c\u6b21\u5927\u6703\u4e2d\u5ba3\u5e03\u4ee5\u4e0b\u9019\u4e9b\u65b0\u529f\u80fd\u5373\u5c07\u5728 Search Labs \u4e2d\u958b\u653e\uff0c\u9650\u65bc\u7f8e\u570b \/ \u82f1\u6587\u7684\u641c\u5c0b\u3002\u9019\u4e9b\u529f\u80fd\u5305\u62ec\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%9A%E6%AD%A5%E9%A9%9F%E6%8E%A8%E7%90%86%E8%83%BD%E5%8A%9B_Multi-step_reasoning\"><\/span><strong>\u591a\u6b65\u9a5f\u63a8\u7406\u80fd\u529b Multi-step reasoning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/WEUkIYUPcA2FZOONkdJRSgkIAh5_WDFW7SSJaXE9tuos2B6KfCfF7LkzHlBs0vuM_ciKskrkvpHgr9hOoJqpS-sn1FgRlISbOIcvAubAsPQFCSIZoY9elkAQpkBMpq-_W4n5GIWsGtRPhZwVJxzaqGk\" alt=\"\" style=\"width:800px\"\/><\/figure><\/div>\n\n\n<p>AI Overviews \u53ef\u4ee5\u5728\u4e00\u6b21\u7684\u641c\u5c0b\u4e2d\u8655\u7406\u8907\u96dc\u7684\u554f\u984c\uff0c\u4ea6\u5373\u6211\u5011\u53ef\u4ee5\u5728\u300c\u95dc\u9375\u53e5\u300d\u4e2d\u63d0\u4f9b\u591a\u500b\u689d\u4ef6\u3001\u9650\u5236\uff0c\u800c\u6bcb\u9808\u5206\u958b\u591a\u6b21\u67e5\u8a62\uff0c\u6216\u662f\u900f\u904e Ask a follow up \u624d\u80fd\u5b8c\u6210\u3002\u539f\u8a71\u5982\u4e0b\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>We\u2019re making AI Overviews even more helpful for your most complex questions, the type that are really more like ten questions in one! You can ask your entire question, with all its&nbsp; sub-questions, and get an AI overview in just seconds.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Liz Reid \u5728\u5927\u6703\u4e2d\u63d0\u4f9b\u7684\u4f8b\u5b50\u662f\uff1a<\/p>\n\n\n\n<p><em>Find the best yoga or Pilates studios in Boston and show you details on their intro offers, and walking time from Beacon Hill.<\/em><\/p>\n\n\n\n<p>\u5728\u5c0b\u627e\u300c\u6ce2\u58eb\u9813\u745c\u73c8\u3001\u76ae\u62c9\u63d0\u65af\u5de5\u4f5c\u5ba4\u63a8\u85a6\u300d\u7684\u4e3b\u8ef8\u4e2d\uff0c\u518d\u52a0\u5165\u300c\u71df\u696d\u8cc7\u6599\u300d\u548c\u300c\u5f9e\u8d77\u9ede\u5230\u9054\u9019\u4e9b\u6559\u5ba4\u7684\u6642\u9593\u300d\u7684\u8f14\u52a9\u56e0\u7d20\uff0cAI Overviews \u53ef\u4ee5\u5c07\u9019\u4e9b\u8cc7\u6599\u4f5c\u7d71\u6574\u5f8c\u7d71\u4e00\u5448\u73fe\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/B4bKd06PolSXfvBYU-ZrmndmClzk3WCMQ4tiVaGyNtFfJvDZ2SdLQ6pQg1xPgzV9vLulzLOJx3sglqAzGNUzFLOwiyQNhFyld2mVc3rlCVGMeLkfLmwQ408ospbdn0ZDjv_-NI183A1jF9kVrFhdet0\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u5f9e\u9019\u500b\u4f8b\u5b50\u4f86\u770b\uff0c\u9664\u53cd\u6620 Google \u5df2\u7d93\u80fd\u6bd4\u8f03\u597d\u5730\u5c07 Google my business \u7684\u8cc7\u8a0a\u8207 AI Overviews \u7d50\u5408\u8d77\u4f86\uff0c\u4e5f\u80fd\u500b\u5225\u63d0\u53d6\u51fa\u9801\u9762\u7684\u8cc7\u8a0a\u8207 GMB \u7684\u8cc7\u6599\u4f5c\u683c\u5f0f\u6574\u5408\uff08\u4e0a\u5716 Carousel \u5546\u5bb6\u8cc7\u8a0a\u4e2d\u7684\u300cIntro offer\u300d\uff09\uff0c\u9019\u4e5f\u8a31\u624d\u662f\u6700\u5f15\u4eba\u6ce8\u76ee\u4e4b\u8655\u3002\u7562\u7adf\uff0cAI Overviews \u6703\u6839\u64da GMB \u7684\u661f\u7b49\u8a55\u5206\u3001\u4f7f\u7528\u8005\u7559\u8a00\u4f5c\u70ba AI \u7b54\u6848\u7684\u4e00\u90e8\u5206\u5df2\u4e0d\u662f\u65b0\u9bae\u4e8b\uff0c\u800c\u5f8c\u8005\u5247\u61c9\u8a72\u662f\u5f9e\u5c0d\u61c9\u4e2d\u7db2\u7ad9\u63d0\u53d6\u51fa\u4f86\u7684\u8cc7\u8a0a\uff0c\u800c AI Overviews \u672a\u4f86\u80fd\u5920\u5c07\u5b83\u5011\u8207 GMB \u7684\u8cc7\u8a0a\u63c9\u5408\u8d77\u4f86\uff0c\u7684\u78ba\u662f\u4e00\u5927\u9032\u6b65\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A6%8F%E5%8A%83%E8%83%BD%E5%8A%9B_Planning_capabilities\"><\/span><strong>\u898f\u5283\u80fd\u529b Planning capabilities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/j1eDv5FeMzPqvOn4Ib0WE8ltPSAtQelXZjGxfHv6M8M_5lcIvTmAVPKzs_1jlhv2gnLTNTV1fkP76LTEpnyRi4H7WHWocthycSd5OfPywOu3-l5oUDWb5PdekPpJcJPtMNZAIFHb0v2OTkB-VWsUGOQ\" alt=\"\" style=\"width:800px\"\/><\/figure><\/div>\n\n\n<p>AI Overviews \u53ef\u4ee5\u5354\u52a9\u4f7f\u7528\u8005\u88fd\u8a02\u5b8c\u6574\u8a08\u756b\uff0c\u4e26\u80fd\u5920 SERP \u5fae\u8abf AI \u63d0\u4f9b\u7684\u8a08\u5283\u53ca\u4e92\u52d5\uff0c\u4e5f\u80fd\u532f\u51fa\u4f5c\u9032\u4e00\u6b65\u4f7f\u7528\u3002Liz Reid \u5728\u5927\u6703\u4e2d\u63d0\u4f9b\u7684\u4f8b\u5b50\u662f\uff1a<\/p>\n\n\n\n<p><em>Create a three-day meal plan for a group that\u2019s easy to prepare.<\/em><\/p>\n\n\n\n<p>\u53ef\u4ee5\u770b\u5230 AI \u53c3\u8003\u5404\u5f0f\u5404\u6a23\u7684\u8cc7\u6599\uff0c\u6839\u64da\u4f7f\u7528\u8005\u9375\u5165\u7684\u95dc\u9375\u5b57\uff0c\u6574\u7406\u51fa 3 \u5929\u4efd\u4e00\u65e5\u4e09\u9910\u7684\u83dc\u55ae\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/vodGX0RnCAoCkBSZ54L4YUShdfRIz74JZIQ-Ifa9Vk2M2QGxvBiGnQgStRrZCxsdgq13ZTNKYvhXu36DHDkXcqqWGZMtlJzbeUqqjhQG8yDIb1ZYAcGfCWVtq7GPr-q_5eLD1pKVDl-yIfV-Nz_Zgws\" alt=\"\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B4%94_AI_SERP_AI-organized_search_results\"><\/span><strong>\u7d14 AI SERP AI-organized search results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/WqajYt857rurmKHMPwcMcIMZUj2DvTFDC45auGMuPq7wmndAE2Cu2XgNC03kGM-OAd_42xlow-3QK4Tf9KRe1YHxFjPAU1rcjcuGbU7-a-NDiLpfPdbYMGhyLixY2ESkYBXFXLLNcvknpfjEOmickUE\" alt=\"\" style=\"width:800px\"\/><\/figure><\/div>\n\n\n<p>\u4e0a\u8ff0\u5169\u500b\u65b0\u529f\u80fd\u539f\u5247\u4e0a\uff0cGoogle \u4ecd\u7136\u662f\u6c92\u6709\u64fa\u812b\u50b3\u7d71\u7684 blue links\uff1aAI Overviews \u53e0\u52a0\u5728\u50b3\u7d71 SERP \u4e0a\u3001AI Overviews \u53ea\u662f\u4e00\u500b\u6bd4\u8f03\u7279\u5225\u7684\u641c\u5c0b\u5340\u584a\u3002\u9019\u53ef\u8207 Gary IlIyes \u6b64\u524d\u5728\u4e39\u9ea5 <a href=\"https:\/\/seo.ai\/blog\/ranking-in-google-sge-insights-from-gary-illyes\">SEODay \u6703\u8b70<\/a>\u4e0a\u7684\u767c\u8a00\u76f8\u5c0d\u7167\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>AI Overviews is just a visual element in the SERP.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\u4f46\u5230\u4e86 AI-organized SERP\uff0c\u4ee5 Liz Reid \u5728\u5927\u6703\u63d0\u4f9b\u7684\u4f8b\u5b50\u300canniversary celebration dinner places Dallas\u300d\u4f86\u770b\uff0c\u6574\u500b SERP \u90fd\u53ea\u6709 AI \u63d0\u4f9b\u7684\u7b54\u6848\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/2XhQRxLOT7tbzUX5DkfkYO5LpVF1E-y_aX-4_tSYXQW8ta_QT9NnkDDq2RGKRhKfsenZGe6FxntPAk7-stCE4gH8QbM4y-BgwvMSlm5XtWl-ClOdpDywSOVMVYoR2ox8zbH1bgZ2r4FjYEPVhlscGVI\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u6839\u64da Liz Reid \u7684\u8aaa\u6cd5\uff0cGoogle \u5c07\u641c\u5c0b\u610f\u5716\u6298\u89e3\u70ba\u4e0d\u540c\u7684\u9762\u5411\u89d2\u5ea6\uff0c\u4ee5\u4e00\u500b Clusters \u96c6\u5408\u7684\u5f62\u5f0f\u5448\u73fe\u5728 SERP\u3002\u9019\u9805\u529f\u80fd\u9810\u8a08\u4eca\u5e74\u7a0d\u665a\u76f4\u63a5\u91cb\u51fa\uff0c\u5148\u898b\u65bc\u9910\u98f2\u548c\u98df\u8b5c\uff0c\u7136\u5f8c\u662f\u96fb\u5f71\u3001\u97f3\u6a02\u3001\u66f8\u7c4d\u3001\u9152\u5e97\u3001\u8cfc\u7269\u7b49\u641c\u5c0b\uff0c\u4e0d\u6703\u5148\u7d93\u904e Search Labs \u968e\u6bb5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BD%B1%E9%9F%B3%E6%90%9C%E5%B0%8B_Lens_Video_Search\"><\/span><strong>\u5f71\u97f3\u641c\u5c0b Lens Video Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u9084\u53ef\u4ee5\u5c0d\u62cd\u651d\u7684\u5f71\u50cf\u4f5c\u641c\u5c0b\uff0c\u53ef\u4ee5\u89e3\u6c7a\u4f7f\u7528\u8005\u300c\u4e0d\u77e5\u9053\u8a72\u600e\u6a23\u554f\u8d77\u300d\u7684\u554f\u984c\u3002\u4e0d\u77e5\u9053\u5927\u5bb6\u662f\u5426\u6709\u985e\u4f3c\u7684\u7d93\u9a57\uff1a\u9762\u8457\u964c\u751f\u7684\u4e8b\u7269\uff0c\u5e0c\u671b\u900f\u904e Google \u4e86\u89e3\u66f4\u591a\uff0c\u4f46\u53c8\u4e0d\u77e5\u9053\u4e8b\u7269\u7684\u5177\u9ad4\u540d\u7a31\u800c\u7121\u6240\u9069\u5f9e\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5927\u6703\u4e2d\u6709\u95dc\u9ed1\u81a0\u5531\u7247\u6a5f\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/k3jA-RKz77IRHrU6vaf6DH2tTagN4B8-75lI7i978oDL9hjNoBJR9LRNfwtdPpbOK-x0UjZ5n5VlhYgTckeXfVdfCcn_uoeGnbnSAehEkuf4G06YNpCXdRj5n3ORE1GTRiF4r9b3-iZi3z0DzqbPH14\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u53ef\u4ee5\u770b\u5230\uff0c\u8a9e\u97f3\u641c\u5c0b\u7684\u7528\u5b57\u662f\u300cwhy will this not stay on place\u300d\uff0cGoogle Lens \u900f\u904e\u93e1\u982d\u7406\u89e3\u5230\u76ee\u6a19\u5c0d\u8c61\u662f\u4e00\u53f0\u9ed1\u81a0\u5531\u7247\u6a5f\uff0c\u76ee\u524d\u60c5\u6cc1\u662f\u5531\u81c2\u300c\uff08\u8a9e\u97f3\u641c\u5c0b\u7684\u4ee3\u540d\u7a31 This \u7684\u6307\u6d89\u5c0d\u8c61\uff09 not stay on plaee\u300d\uff0cGoogle \u7684 AI 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[&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":42680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[538,539,29,47],"tags":[146,185,194,431,511,64,131],"class_list":["post-42662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-llmo-geo","category-aio","category-seo-guide","category-seo-application","tag-martech","tag-ai","tag-194","tag-sge","tag-ai-overviews","tag-google-news","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 Google I\/O \u5927\u6703 \u2014\u2014 AI Overviews \u672a\u4f86\u56db\u5927\u65b0\u529f\u80fd\uff5cGoogle AIO \u5feb\u8a0a 2024 Vol.2 - awoo<\/title>\n<meta name=\"description\" content=\"2024 Google I\/O \u5927\u6703\u6b63\u5f0f\u5ba3\u5e03\u5728\u7f8e\u570b \/ 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