{"id":42687,"date":"2024-05-28T18:23:11","date_gmt":"2024-05-28T10:23:11","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=42687"},"modified":"2025-04-10T11:01:03","modified_gmt":"2025-04-10T03:01:03","slug":"digital-marketing-trends-2024","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-marketing-trends-2024\/","title":{"rendered":"Digital 2024\uff1a\u6578\u4f4d\u884c\u92b7\u4eba\u5fc5\u77e5\u7684 5 \u5927\u8da8\u52e2"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u7db2\u8def\u6280\u8853\u7684\u4e0d\u65b7\u63d0\u5347\uff0c\u4ee5\u53ca\u5728\u5168\u7403\u90fd\u5e02\u5230\u9109\u93ae\u7684\u666e\u53ca\u5316\u767c\u5c55\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-marketing\/\">\u6578\u4f4d\u884c\u92b7<\/a>\u65e9\u5df2\u662f\u54c1\u724c\u4e0d\u53ef\u7f3a\u5c11\u7684\u91cd\u8981\u7d93\u71df\u6e20\u9053\uff0c\u8abf\u7814\u516c\u53f8 DATAREPORTAL\u3001Meltwater \u8207 We Are Social \u6bcf\u5e74\u90fd\u6703\u806f\u5408\u5206\u6790\u5168\u7403\u7db2\u8def\u751f\u614b\u8da8\u52e2\uff0c\u4eca\u5e74\u4e5f\u4e0d\u4f8b\u5916\uff0c\u6839\u64da 2024 \u6700\u65b0\u7684\u5168\u7403\u53ca\u53f0\u7063\u5169\u4efd\u6578\u4f4d\u751f\u614b\u5831\u544a\uff0c\u6211\u5011\u5f59\u6574\u51fa 5 \u500b\u6578\u4f4d\u884c\u92b7\u4eba\u7684\u5fc5\u77e5\u8da8\u52e2\uff0c\u6700\u5f8c\u4e5f\u5c07\u5206\u4eab\u9762\u81e8\u6311\u6230\u7684\u65b0\u89e3\u65b9\uff0c\u4e00\u8d77\u770b\u4e0b\u53bb\u5427\uff01<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-marketing-trends-2024\/#%E4%B8%80%E3%80%81%E5%85%A8%E7%90%83%E7%B6%B2%E8%B7%AF%E7%94%A8%E6%88%B6%E8%B6%A8%E5%8B%A2\" >\u4e00\u3001\u5168\u7403\u7db2\u8def\u7528\u6236\u8da8\u52e2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-marketing-trends-2024\/#1_%E7%B6%B2%E8%B7%AF%E8%A6%96%E8%81%BD%E6%99%82%E6%95%B8%E4%B8%8B%E8%B7%8C%EF%BC%8C%E4%BD%86%E4%BB%8D%E4%BD%94%E9%87%8D%E8%A6%81%E5%9C%B0%E4%BD%8D\" >1. \u7db2\u8def\u8996\u807d\u6642\u6578\u4e0b\u8dcc\uff0c\u4f46\u4ecd\u4f54\u91cd\u8981\u5730\u4f4d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-marketing-trends-2024\/#2_%E7%A4%BE%E4%BA%A4%E5%AA%92%E9%AB%94%E5%8F%96%E4%BB%A3%E9%80%9A%E8%A8%8A%E8%BB%9F%E9%AB%94%EF%BC%8C%E6%88%90%E7%82%BA%E5%B9%B4%E8%BC%95%E6%97%8F%E7%BE%A4%E7%9A%84%E6%9C%80%E6%84%9B%EF%BC%81\" >2. \u793e\u4ea4\u5a92\u9ad4\u53d6\u4ee3\u901a\u8a0a\u8edf\u9ad4\uff0c\u6210\u70ba\u5e74\u8f15\u65cf\u7fa4\u7684\u6700\u611b\uff01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-marketing-trends-2024\/#3_%E7%A4%BE%E7%BE%A4%E9%BE%8D%E9%A0%AD%E6%88%B0%EF%BC%9ATikTok_vs_Instagram%EF%BC%9F%E5%88%A5%E5%BF%BD%E7%95%A5_Facebook%EF%BC%81\" >3. \u793e\u7fa4\u9f8d\u982d\u6230\uff1aTikTok vs Instagram\uff1f\u5225\u5ffd\u7565 Facebook\uff01<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-marketing-trends-2024\/#%E4%BA%8C%E3%80%81%E5%8F%B0%E7%81%A3%E7%B6%B2%E8%B7%AF%E7%94%A8%E6%88%B6%E8%B6%A8%E5%8B%A2\" >\u4e8c\u3001\u53f0\u7063\u7db2\u8def\u7528\u6236\u8da8\u52e2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-marketing-trends-2024\/#1_%E6%AF%8F%E6%97%A5%E8%BF%91_%E2%85%93_%E6%99%82%E9%96%93%E6%8E%9B%E5%9C%A8%E7%B6%B2%E4%B8%8A%EF%BC%8C%E5%A4%A9%E5%A4%A9%E5%9C%A8%E3%80%8C%E7%B7%9A%E3%80%8D%EF%BC%81\" >1. \u6bcf\u65e5\u8fd1 \u2153 \u6642\u9593\u639b\u5728\u7db2\u4e0a\uff0c\u5929\u5929\u5728\u300c\u7dda\u300d\uff01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-marketing-trends-2024\/#2_%E9%AB%98%E5%BA%A6%E4%BE%9D%E8%B3%B4_Google_%E6%90%9C%E5%B0%8B%E7%9A%84%E5%8F%B0%E7%81%A3%E5%B8%82%E5%A0%B4%EF%BC%8C%E7%AC%AC%E4%B8%89%E6%96%B9_Cookie_%E8%AD%B0%E9%A1%8C%E4%BB%8D%E9%A0%88%E9%97%9C%E6%B3%A8\" >2. \u9ad8\u5ea6\u4f9d\u8cf4 Google \u641c\u5c0b\u7684\u53f0\u7063\u5e02\u5834\uff0c\u7b2c\u4e09\u65b9 Cookie \u8b70\u984c\u4ecd\u9808\u95dc\u6ce8<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E5%85%A8%E7%90%83%E7%B6%B2%E8%B7%AF%E7%94%A8%E6%88%B6%E8%B6%A8%E5%8B%A2\"><\/span><span style=\"font-weight: 400;\">\u4e00\u3001\u5168\u7403\u7db2\u8def\u7528\u6236\u8da8\u52e2<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E7%B6%B2%E8%B7%AF%E8%A6%96%E8%81%BD%E6%99%82%E6%95%B8%E4%B8%8B%E8%B7%8C%EF%BC%8C%E4%BD%86%E4%BB%8D%E4%BD%94%E9%87%8D%E8%A6%81%E5%9C%B0%E4%BD%8D\"><\/span><span style=\"font-weight: 400;\">1. \u7db2\u8def\u8996\u807d\u6642\u6578\u4e0b\u8dcc\uff0c\u4f46\u4ecd\u4f54\u91cd\u8981\u5730\u4f4d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">GWI \u7684\u6700\u65b0\u7814\u7a76\u986f\u793a\uff0c\u5168\u7403\u7db2\u8def\u4f7f\u7528\u8005\u5e73\u5747\u6bcf\u5929\u4e0a\u7db2\u7684\u6642\u9593\u70ba 6 \u5c0f\u6642 40 \u5206\u9418\uff0c\u5176\u4e2d\u4ee5\u7bc0\u76ee\u8996\u807d\u7684\u6642\u9577\u6700\u9577\uff08\u5305\u62ec\u5ee3\u64ad\u3001\u6709\u7dda\u548c\u4e32\u6d41\u5a92\u9ad4\uff09\u9054 3 \u5c0f\u6642 6 \u5206\u9418\uff0c\u7136\u800c\u8207\u53bb\u5e74\u540c\u671f\u76f8\u6bd4\u6e1b\u5c11\u4e86 17 \u5206\u9418\uff0c\u5e74\u6e1b\u7387 8.2%\uff0c\u5df2\u6062\u5fa9\u5230\u75ab\u60c5\u524d 2017 \u5e74\u7684\u6c34\u5e73\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-%E5%85%A8%E7%90%83%E7%B6%B2%E8%B7%AF%E8%B6%A8%E5%8B%A2%EF%BC%9A%E7%B6%B2%E8%B7%AF%E8%A6%96%E8%81%BD%E6%99%82%E6%95%B8%E4%B8%8B%E8%B7%8C%EF%BC%8C%E4%BD%86%E4%BB%8D%E4%BD%94%E9%87%8D%E8%A6%81%E5%9C%B0%E4%BD%8D-1000x563.jpg\" alt=\"\" class=\"wp-image-42688\" style=\"width:900px\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u8207\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\"><span style=\"font-weight: 400;\">DIGITAL 2024<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E7%A4%BE%E4%BA%A4%E5%AA%92%E9%AB%94%E5%8F%96%E4%BB%A3%E9%80%9A%E8%A8%8A%E8%BB%9F%E9%AB%94%EF%BC%8C%E6%88%90%E7%82%BA%E5%B9%B4%E8%BC%95%E6%97%8F%E7%BE%A4%E7%9A%84%E6%9C%80%E6%84%9B%EF%BC%81\"><\/span><span style=\"font-weight: 400;\">2. \u793e\u4ea4\u5a92\u9ad4\u53d6\u4ee3\u901a\u8a0a\u8edf\u9ad4\uff0c\u6210\u70ba\u5e74\u8f15\u65cf\u7fa4\u7684\u6700\u611b\uff01<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5728\u6240\u6709\u5e74\u9f61\u5c64\u7684\u7db2\u8def\u7528\u6236\u4e2d\uff0c\u901a\u8a0a\u8edf\u9ad4\u662f\u5e73\u5747\u6700\u53d7\u6b61\u8fce\u7684\u9078\u64c7\u3001\u5176\u6b21\u662f\u793e\u7fa4\u7db2\u8def\uff0c\u800c\u641c\u5c0b\u5f15\u64ce\u4f4d\u5c45\u7b2c\u4e09\uff0c\u7b2c\u56db\u540d\u5247\u662f\u8cfc\u7269\uff0c\u6b64\u5916\u5730\u5716\u548c\u505c\u8eca\u61c9\u7528\u7a0b\u5f0f\u7b49\u57fa\u65bc\u4f4d\u7f6e\u7684\u670d\u52d9\uff0c\u4e5f\u8e8b\u8eab\u524d\u4e94\u540d\uff0c\u8d85\u904e\u4e00\u534a\u7684 GWI \u53d7\u8a2a\u8005\u8868\u793a\u4ed6\u5011\u662f\u9019\u4e9b\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u7684\u5e38\u898f\u7528\u6236\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-%E5%85%A8%E7%90%83%E7%B6%B2%E8%B7%AF%E8%B6%A8%E5%8B%A2%EF%BC%9A%E7%A4%BE%E4%BA%A4%E5%AA%92%E9%AB%94%E5%8F%96%E4%BB%A3%E9%80%9A%E8%A8%8A%E8%BB%9F%E9%AB%94%EF%BC%8C%E6%88%90%E7%82%BA%E5%B9%B4%E8%BC%95%E6%97%8F%E7%BE%A4%E7%9A%84%E6%9C%80%E6%84%9B%EF%BC%81-1000x563.png\" alt=\"\" class=\"wp-image-42689\" style=\"width:900px\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u8207\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\"><span style=\"font-weight: 400;\">DIGITAL 2024<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u7576\u6211\u5011\u6309\u5e74\u9f61\u5283\u5206\u6578\u64da\u6642\uff0c\u9019\u4e9b\u6392\u540d\u5b58\u5728\u4e00\u4e9b\u7d30\u5fae\u7684\u5dee\u7570\uff0c\u5176\u4e2d\u6700\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c16~24 \u6b72\u5e74\u8f15\u65cf\u7fa4\u6bd4\u8d77\u5176\u4ed6\u7fa4\u9ad4\u6700\u5e38\u4f7f\u7528\u7684\u901a\u8a0a\u8edf\u9ad4\uff0c\u5be6\u969b\u4e0a\u53ef\u80fd\u66f4\u5e38\u4f7f\u7528\u793e\u4ea4\u53f0\uff0cTikTok\u3001Instagram \u7b49\u5e73\u53f0\u5728\u5e74\u8f15\u7528\u6236\u9593\u7684\u6d41\u884c\u7a0b\u5ea6\u53ef\u898b\u4e00\u6591\uff0c\u96d6\u7136\u5dee\u7570\u975e\u5e38\u5fae\u5c0f\uff0c\u9084\u662f\u503c\u5f97\u7559\u610f\u7684\u8da8\u52e2\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gen-mz\/\"><span style=\"font-weight: 400;\">\u638c\u63e1 MZ \u4e16\u4ee3\u6d88\u8cbb\u7279\u5fb5\uff0cMarTech \u6578\u64da\u653b\u7565\u6709\u89e3\uff01<\/span><\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-%E5%85%A8%E7%90%83%E7%B6%B2%E8%B7%AF%E8%B6%A8%E5%8B%A2%EF%BC%9A%E7%A4%BE%E4%BA%A4%E5%AA%92%E9%AB%94%E5%8F%96%E4%BB%A3%E9%80%9A%E8%A8%8A%E8%BB%9F%E9%AB%94%EF%BC%8C%E6%88%90%E7%82%BA%E5%B9%B4%E8%BC%95%E6%97%8F%E7%BE%A4%E7%9A%84%E6%9C%80%E6%84%9B%EF%BC%81-1000x563.jpg\" alt=\"\" class=\"wp-image-42690\" style=\"width:900px\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u8207\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\"><span style=\"font-weight: 400;\">DIGITAL 2024<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E7%A4%BE%E7%BE%A4%E9%BE%8D%E9%A0%AD%E6%88%B0%EF%BC%9ATikTok_vs_Instagram%EF%BC%9F%E5%88%A5%E5%BF%BD%E7%95%A5_Facebook%EF%BC%81\"><\/span><span style=\"font-weight: 400;\">3. \u793e\u7fa4\u9f8d\u982d\u6230\uff1aTikTok vs Instagram\uff1f\u5225\u5ffd\u7565 Facebook\uff01<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5168\u7403\u7db2\u8def\u7528\u6236\u5728 2024 \u5e74\u521d\u5df2\u7a81\u7834 50 \u5104\u5927\u95dc\uff0c53.5 \u5104\u7528\u6236\u76f8\u7576\u65bc\u5168\u7403\u4eba\u53e3\u7684 62.3%\uff08\u793e\u7fa4\u7528\u6236\u53ef\u80fd\u4e0d\u4ee3\u8868\u7368\u7279\u7684\u500b\u4eba\uff09\uff0c\u76f8\u8f03 2023 \u5e74\u521d\u65b0\u589e 9,700 \u842c\u7528\u6236\uff0c\u7136\u800c\u5e73\u5747\u55ae\u7528\u6236\u6bcf\u5929\u4f7f\u7528\u793e\u7fa4\u5a92\u9ad4\u7684\u6642\u9593\u70ba 2 \u5c0f\u6642 23 \u5206\u9418\uff0c\u76f8\u8f03\u53bb\u5e74\u5c11 8 \u5206\u9418\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-%E5%85%A8%E7%90%83%E7%B6%B2%E8%B7%AF%E8%B6%A8%E5%8B%A2%EF%BC%9A%E7%A4%BE%E7%BE%A4%E9%BE%8D%E9%A0%AD%E6%88%B0%EF%BC%9ATikTok-vs-Instagram%EF%BC%9F%E5%88%A5%E5%BF%BD%E7%95%A5-Facebook%EF%BC%81-1000x563.png\" alt=\"\" class=\"wp-image-42691\" style=\"width:900px\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u8207\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\"><span style=\"font-weight: 400;\">DIGITAL 2024<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">\u6839\u64da data.ai \u7684\u5206\u6790\u986f\u793a\uff0c2023 \u5e74 7 \u6708\u81f3 9 \u6708\u5927\u591a\u5317\u534a\u7403\u570b\u5bb6\u7684\u5b78\u751f\u653e\u6691\u5047\u671f\u9593\uff0cTikTok \u7528\u6236\u5e73\u5747\u4f7f\u7528\u6642\u9593\u662f\u6240\u6709\u793e\u4ea4\u61c9\u7528\u7a0b\u5f0f\u4e2d\u6700\u9ad8\u7684\uff0c\u5e7e\u4e4e\u6bd4\u6392\u540d\u7b2c\u4e8c\u7684 YouTube \u9818\u5148 6 \u5c0f\u6642\uff01\u4e14 TikTok \u7684\u5168\u7403\u5ee3\u544a\u53d7\u773e\u7e3d\u6578\u73fe\u5728\u5e7e\u4e4e\u8207 Instagram\u4e00\u6a23\u591a\uff0cTikTok \u6bcf\u6708\u8986\u84cb\u5168\u7403 15.6 \u5104\u7528\u6236\uff0c\u4ee5\u5317\u7f8e\u3001\u6771\u5357\u4e9e\u5c45\u591a\uff0c\u800c Instagram \u76ee\u524d\u6bcf\u6708\u8986\u84cb\u5168\u740316.5 \u5104\u7528\u6236\uff0c\u4ee5\u6b50\u6d32\u53ca\u5357\u7f8e\u7528\u6236\u5c45\u591a\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-%E5%85%A8%E7%90%83%E7%B6%B2%E8%B7%AF%E8%B6%A8%E5%8B%A2%EF%BC%9A%E7%A4%BE%E7%BE%A4%E9%BE%8D%E9%A0%AD%E6%88%B0%EF%BC%9ATikTok-vs-Instagram%EF%BC%9F%E5%88%A5%E5%BF%BD%E7%95%A5-Facebook%EF%BC%81-1000x563.png\" alt=\"\" class=\"wp-image-42692\" style=\"width:900px\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u8207\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\"><span style=\"font-weight: 400;\">DIGITAL 2024<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">\u4f46\u53e6\u4e00\u500b\u89d2\u5ea6\u5f9e GWI \u7684\u6700\u65b0\u6578\u64da\u986f\u793a\uff0cInstagram \u76ee\u524d\u4ecd\u662f\u5168\u7403\u300c\u6700\u53d7\u6b61\u8fce\u300d\u7684\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff0c\u5728 16 \u6b72\u81f3 64 \u6b72\u4e4b\u9593\u7684\u7db2\u8def\u4f7f\u7528\u8005\u8abf\u67e5\u4e2d\uff0c\u7372\u5f97 16.5% \u7684\u7528\u6236\u89aa\u775e\uff0c\u9019\u662f\u9078\u64c7 TikTok \u7684\u5169\u500d\u591a\u3002Instagram \u548c TikTok \u5169\u500b\u5e73\u53f0\u5404\u6709\u512a\u52a3\uff0c\u5728\u4e0d\u540c\u5730\u5340\u3001\u4e0d\u540c\u5e74\u9f61\u5c64\u5404\u4f54\u9c32\u982d\uff0c\u4f46\u7e3d\u9ad4\u4f86\u8aaa\u90fd\u70ba\u54c1\u724c\u884c\u92b7\u63d0\u4f9b\u4e86\u6975\u5177\u5438\u5f15\u529b\u7684\u6a5f\u6703\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/06-%E5%85%A8%E7%90%83%E7%B6%B2%E8%B7%AF%E8%B6%A8%E5%8B%A2%EF%BC%9A%E7%A4%BE%E7%BE%A4%E9%BE%8D%E9%A0%AD%E6%88%B0%EF%BC%9ATikTok-vs-Instagram%EF%BC%9F%E5%88%A5%E5%BF%BD%E7%95%A5-Facebook%EF%BC%81-1000x563.png\" alt=\"\" class=\"wp-image-42693\" style=\"width:900px\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u8207\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\"><span style=\"font-weight: 400;\">DIGITAL 2024<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">\u96a8\u8457 Instagram \u548c TikTok \u6210\u9577\u98db\u901f\u53d6\u5f97\u5927\u773e\u95dc\u6ce8\uff0c\u662f\u5426\u610f\u5473\u8457\u300cFacebook \u5df2\u6b7b\u300d\uff1f\u624d\u4e0d\uff01<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e8b\u5be6\u4e0a Facebook \u7684\u5ee3\u544a\u8986\u84cb\u7bc4\u570d\u9ad8\u9054\u8fd1 22 \u5104\u7528\u6236\uff0c\u4ecd\u9060\u9060\u8d85\u904e Instagram \u548c TikTok\uff0c\u8003\u616e\u5230 Facebook \u5728\u4e2d\u570b\u4ecd\u7136\u88ab\u5c01\u9396\uff0c\u9019\u6a23\u7684\u6578\u64da\u5c31\u66f4\u5177\u4ee3\u8868\u6027\u3002\u6b64\u5916\uff0c\u904e\u53bb\u4e00\u5e74 Facebook \u6708\u6d3b\u8e8d\u7528\u6236\u589e\u52a0\u4e86 9,100 \u842c\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u6210\u9577 3.1%\uff0c\u4e5f\u986f\u793a Facebook \u4ecd\u7136\u5177\u6709\u5f88\u5927\u7684\u696d\u52d9\u6210\u9577\u6f5b\u529b\uff0c\u662f\u505a\u6578\u4f4d\u884c\u92b7\u4e0d\u53ef\u5ffd\u8996\u7684\u793e\u4ea4\u6e20\u9053\u3002<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81%E5%8F%B0%E7%81%A3%E7%B6%B2%E8%B7%AF%E7%94%A8%E6%88%B6%E8%B6%A8%E5%8B%A2\"><\/span><span style=\"font-weight: 400;\">\u4e8c\u3001\u53f0\u7063\u7db2\u8def\u7528\u6236\u8da8\u52e2<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u653e\u773c\u5168\u7403\u805a\u7126\u53f0\u7063\uff0c\u6839\u64da DataReportal \u8207 Kepi\u200b\u200bos \u7684\u8abf\u7814\uff0c2024 \u5e741\u6708\u53f0\u7063\u7db2\u8def\u7528\u6236\u898f\u6a21\u9054 2,171 \u842c\uff0c\u76f8\u8f03 2023 \u5e74 1 \u6708\u589e\u52a0\u4e862.6\u842c\uff08+0.1%\uff09\uff0c\u6574\u9ad4\u7db2\u8def\u666e\u53ca\u7387\u9054 90.7%\u3002\u5176\u4e2d\u793e\u7fa4\u5a92\u9ad4\u7528\u6236\u6578\u70ba 1,920 \u842c\uff0c\u76f8\u8f03 2023 \u5e74\u6e1b\u5c11\u4e86100\u842c\uff08-5.0%\uff09 \u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/07-%E5%8F%B0%E7%81%A3%E7%B6%B2%E8%B7%AF%E7%94%A8%E6%88%B6%E8%B6%A8%E5%8B%A2.png\" alt=\"\" class=\"wp-image-42694\" style=\"width:900px\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u8207\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-taiwan?rq=Taiwan\"><span style=\"font-weight: 400;\">DIGITAL 2024: TAIWAN<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E6%AF%8F%E6%97%A5%E8%BF%91_%E2%85%93_%E6%99%82%E9%96%93%E6%8E%9B%E5%9C%A8%E7%B6%B2%E4%B8%8A%EF%BC%8C%E5%A4%A9%E5%A4%A9%E5%9C%A8%E3%80%8C%E7%B7%9A%E3%80%8D%EF%BC%81\"><\/span><span style=\"font-weight: 400;\">1. \u6bcf\u65e5\u8fd1 \u2153 \u6642\u9593\u639b\u5728\u7db2\u4e0a\uff0c\u5929\u5929\u5728\u300c\u7dda\u300d\uff01<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u53f0\u7063\u7db2\u8def\u4f7f\u7528\u8005\u5e73\u5747\u6bcf\u5929\u4e0a\u7db2\u7684\u6642\u9593\u70ba 7 \u5c0f\u6642 13 \u5206\u9418\uff0c\u6bd4\u5168\u7403\u5e73\u5747\u503c\u9ad8\u51fa 33 \u5206\u9418\uff0c\u5176\u4e2d\u4e00\u6a23\u4ee5\u7bc0\u76ee\u8996\u807d\u7684\u6642\u9577\u6700\u9577\uff08\u5305\u62ec\u5ee3\u64ad\u3001\u6709\u7dda\u548c\u4e32\u6d41\u5a92\u9ad4\uff09\u9054 2 \u5c0f\u6642 31 \u5206\u9418\uff0c\u6bd4\u5168\u7403\u5e73\u5747\u503c\u5c11\u4e86 35 \u5206\u9418\uff0c\u8207\u53bb\u5e74\u540c\u671f\u76f8\u6bd4\u6e1b\u5c11\u4e86 14 \u5206\u9418\uff0c\u5e74\u6e1b\u7387 8.7%\u3002\u4f46\u5c31\u5f71\u97f3\u6536\u770b\u6e20\u9053\u4f86\u8aaa\uff0c\u7db2\u8def\u5df2\u662f\u4e0d\u53ef\u5ffd\u8996\u7684\u91cd\u8981\u6e20\u9053\uff0c\u4f9d\u64da\u53f0\u7063\u570b\u5bb6\u901a\u8a0a\u50b3\u64ad\u59d4\u54e1\u6703\uff08NCC\uff09\u8abf\u67e5\u986f\u793a\uff0c\u8996\u807d\u773e\u900f\u904e\u300c\u7db2\u8def\u5f71\u97f3\u5e73\u53f0\u300d\u6536\u770b\u5f71\u97f3\u7bc0\u76ee\u7684\u6bd4\u4f8b\u9054 46.2%\uff0c\u5df2\u8d85\u8d8a\u6709\u7dda\u96fb\u8996\u7684 43.4%\u3002\u5176\u4e2d\u6700\u5e38\u770b\u7684\u7db2\u8def\u5f71\u97f3\u5e73\u53f0\u70ba YouTube\uff0c\u6bd4\u4f8b\u9054 88%\u4ee5\u4e0a\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/08-%E6%AF%8F%E6%97%A5%E8%BF%91-%E2%85%93-%E6%99%82%E9%96%93%E6%8E%9B%E5%9C%A8%E7%B6%B2%E4%B8%8A%EF%BC%8C%E5%A4%A9%E5%A4%A9%E5%9C%A8%E3%80%8C%E7%B7%9A%E3%80%8D%EF%BC%81.png\" alt=\"\" class=\"wp-image-42695\" style=\"width:900px\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u8207\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-taiwan?rq=Taiwan\"><span style=\"font-weight: 400;\">DIGITAL 2024: TAIWAN<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">\u548c\u5168\u7403\u7db2\u8def\u7528\u6236\u4e00\u6a23\uff0c\u901a\u8a0a\u8edf\u9ad4\u662f\u53f0\u7063\u6240\u6709\u5e74\u9f61\u5c64\u4e2d\u6700\u5e38\u4f7f\u7528\u7684\u61c9\u7528\u7a0b\u5f0f\uff0c\u5176\u6b21\u662f\u793e\u7fa4\u7db2\u8def\u3001\u7b2c\u4e09\u662f\u641c\u5c0b\u5f15\u64ce\uff0c\u793e\u4ea4\u5e73\u53f0\u65b9\u9762\u4ee5\u517c\u5177\u901a\u8a0a\u8207\u793e\u4ea4\u76ee\u7684\u7684 Line \u53d6\u5f97 90.9% \u7528\u6236\u89aa\u775e\uff0cFacebook \u4e5f\u4ee5 85.1% \u7684\u9ad8\u6bd4\u4f8b\u4f4d\u5c45\u7b2c\u4e8c\uff0cInstagram \u4f54\u6bd4 68.1% \u7dca\u8ffd\u5728\u5f8c\uff0c\u800c\u5728\u570b\u969b\u9593\u6210\u9577\u901f\u5ea6\u98db\u5feb\u7684 TikTok \u5728\u53f0\u7063\u5247\u4ee5 37.6% \u540d\u5217\u7b2c\u4e94\uff0c\u4ecd\u6709\u4e0d\u5c11\u6210\u9577\u7a7a\u9593\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/09-%E6%AF%8F%E6%97%A5%E8%BF%91-%E2%85%93-%E6%99%82%E9%96%93%E6%8E%9B%E5%9C%A8%E7%B6%B2%E4%B8%8A%EF%BC%8C%E5%A4%A9%E5%A4%A9%E5%9C%A8%E3%80%8C%E7%B7%9A%E3%80%8D%EF%BC%81.png\" alt=\"\" class=\"wp-image-42696\" style=\"width:900px\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u8207\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-taiwan?rq=Taiwan\"><span style=\"font-weight: 400;\">DIGITAL 2024: TAIWAN<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">\u4f46\u82e5\u5f9e\u61c9\u7528\u7a0b\u5f0f\u4f7f\u7528\u6642\u9577\u4f86\u770b\uff0c\u548c\u5168\u7403\u8da8\u52e2\u4e00\u6a23\uff0c\u7528\u6236\u5728 2023 \u5317\u534a\u7403\u6691\u671f\u65bc TikTok \u6708\u82b1\u8cbb\u6642\u6578\u8fd1 24 \u5c0f\u6642\uff0c\u8d85\u8d8a YouTube \u6210\u70ba\u9019\u4e00\u9805\u76ee\u51a0\u8ecd\u5f97\u4e3b\uff0c\u53ef\u898b TikTok \u5728\u53f0\u7063\u7684\u52e2\u982d\u4e5f\u4e0d\u5bb9\u5c0f\u89b7\uff0c\u662f\u8a31\u591a\u4f01\u696d\u4f48\u5c40\u54c1\u724c\u884c\u92b7\u7684\u5a92\u9ad4\u4e4b\u4e00\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/10-%E6%AF%8F%E6%97%A5%E8%BF%91-%E2%85%93-%E6%99%82%E9%96%93%E6%8E%9B%E5%9C%A8%E7%B6%B2%E4%B8%8A%EF%BC%8C%E5%A4%A9%E5%A4%A9%E5%9C%A8%E3%80%8C%E7%B7%9A%E3%80%8D%EF%BC%81.png\" alt=\"\" class=\"wp-image-42697\" style=\"width:900px\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u8207\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-taiwan?rq=Taiwan\"><span style=\"font-weight: 400;\">DIGITAL 2024: TAIWAN<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E9%AB%98%E5%BA%A6%E4%BE%9D%E8%B3%B4_Google_%E6%90%9C%E5%B0%8B%E7%9A%84%E5%8F%B0%E7%81%A3%E5%B8%82%E5%A0%B4%EF%BC%8C%E7%AC%AC%E4%B8%89%E6%96%B9_Cookie_%E8%AD%B0%E9%A1%8C%E4%BB%8D%E9%A0%88%E9%97%9C%E6%B3%A8\"><\/span><span style=\"font-weight: 400;\">2. \u9ad8\u5ea6\u4f9d\u8cf4 Google \u641c\u5c0b\u7684\u53f0\u7063\u5e02\u5834\uff0c\u7b2c\u4e09\u65b9 Cookie \u8b70\u984c\u4ecd\u9808\u95dc\u6ce8<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5728\u700f\u89bd\u5668\u65b9\u9762\uff0c\u4f7f\u7528 Chrome \u7684\u53f0\u7063\u7528\u6236\u9054 56.8% \u4f54\u6bd4\u6700\u9ad8\uff0c\u5176\u6b21\u662f Safari \u4f54 33.7%\u3001Edge \u4f54 4% \u4f4d\u5c45\u7b2c\u4e09\uff0c\u800c\u5728\u641c\u5c0b\u5f15\u64ce\u65b9\u9762 Google \u66f4\u662f\u53d6\u5f97 92.2% \u58df\u65b7\u6027\u7684\u52dd\u5229\uff0cYahoo \u8207 Bing 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400;\">\uff08\u5716\u7247\u8207\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-taiwan?rq=Taiwan\"><span style=\"font-weight: 400;\">DIGITAL 2024: TAIWAN<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">\u56e0\u61c9\u96b1\u79c1\u512a\u5148\u6642\u4ee3\u4e0b\u7684\u96f6\u552e\u54c1\u724c\u884c\u92b7\u6311\u6230\uff0cawoo \u63a8\u51fa AI \u5275\u65b0\u6578\u64da\u61c9\u7528\u2014\u2014 awoo PDP (awoo Product Discovery Platform \u5546\u54c1\u667a\u6167\u63a2\u52d8\u5e73\u53f0) \uff0c\u7121\u9700\u7b2c\u4e09\u65b9 Cookie \u53ca\u6703\u54e1\u767b\u5165\uff0c\u50c5\u6191\u5c11\u91cf\u7684\u5546\u54c1\u6a19\u7c64\u9ede\u64ca\u6578\u64da\uff0c\u5373\u53ef\u51b7\u555f\u52d5\u7684 AI \u6280\u8853\uff0c\u80fd\u81ea\u52d5\u7522\u51fa\u5927\u91cf\u5c0d Google 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400;\">\u82e5\u518d\u642d\u914d\u5176\u4ed6 awoo AMP\uff08awoo AI Marketing Platform \u4e00\u7ad9\u5f0f\u884c\u92b7\u5e73\u53f0\uff09\u7684\u884c\u92b7\u4fc3\u8cfc\u529f\u80fd\uff0c\u5982\u7ad9\u5167\u641c\u5c0b\u3001Pop-up\u3001\u5546\u54c1\u63a8\u85a6\u7b49\uff0c\u66f4\u53ef\u8b93\u6d88\u8cbb\u8005\u597d\u627e\u597d\u901b\uff0c\u9084\u66f4\u597d\u8cb7\uff01\u5982\u300c\u53f0\u7063\u570b\u6c11\u5167\u8863\u5e97\u300dEASY SHOP \u5373\u900f\u904e\u9019\u6a23\u7684 AI \u61c9\u7528\uff0c\u512a\u5316\u96fb\u5546\u8cfc\u7269\u9ad4\u9a57\uff0c\u5e6b\u52a9\u6d88\u8cbb\u8005\u63a2\u7d22\u8cfc\u7269\u9748\u611f\u7684\u540c\u6642\uff0c\u4e5f\u9054\u5230\u5546\u54c1\u63a8\u85a6\u8f49\u63db\u6210\u9577 390%\u3001awoo Pop-up \u529f\u80fd\u63a8\u85a6\u8f49\u63db\u7387\u63d0\u5347 5.2 \u500d\u7684\u597d\u6210\u7e3e\u3002awoo AMP \u80fd\u7d50\u5408 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[&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":42701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,161],"tags":[125,146,194,198,259,62],"class_list":["post-42687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","category-marketing-trend","tag-125","tag-martech","tag-194","tag-cookieless","tag-awoo-amp","tag-brand-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital 2024\uff1a\u6578\u4f4d\u884c\u92b7\u4eba\u5fc5\u77e5\u7684 5 \u5927\u8da8\u52e2 - awoo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-marketing-trends-2024\/\" \/>\n<meta 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