{"id":42926,"date":"2024-07-30T09:48:41","date_gmt":"2024-07-30T01:48:41","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=42926"},"modified":"2025-07-09T15:00:09","modified_gmt":"2025-07-09T07:00:09","slug":"google-sge-news-4","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-4\/","title":{"rendered":"AI Overviews \u7684\u4e0b\u4e00\u6b65\uff0c\u4f86\u81ea Open AI \u548c Bing \u7684\u8ffd\u64ca\uff5cGoogle AIO \u5feb\u8a0a 2024 Vol.4"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-4\/#Google_CEO_%E5%9C%A8_Alphabet_2024_Q2_%E8%B2%A1%E5%A0%B1%E7%9A%84%E7%99%BC%E8%A8%80\" >Google CEO \u5728 Alphabet 2024 Q2 \u8ca1\u5831\u7684\u767c\u8a00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-4\/#AIO_%E6%AD%A3%E6%B8%AC%E8%A9%A6%E6%96%B0%E7%9A%84%E5%91%88%E7%8F%BE%E9%9D%A2%E8%B2%8C\" >AIO \u6b63\u6e2c\u8a66\u65b0\u7684\u5448\u73fe\u9762\u8c8c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-4\/#AIO_%E7%99%BC%E5%B1%95%E5%8B%95%E6%85%8B%E5%85%A9%E5%89%87\" >AIO \u767c\u5c55\u52d5\u614b\u5169\u5247<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-4\/#%E5%93%AA%E4%BA%9B%E9%97%9C%E9%8D%B5%E5%AD%97%E6%9B%B4%E5%AE%B9%E6%98%93%E8%A7%B8%E7%99%BC_AIO%EF%BC%9F\" >\u54ea\u4e9b\u95dc\u9375\u5b57\u66f4\u5bb9\u6613\u89f8\u767c AIO\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-4\/#AIO_%E7%9A%84_Local_SEO_%E5%95%8F%E9%A1%8C\" >AIO \u7684 Local SEO \u554f\u984c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-4\/#%E4%BE%86%E5%8B%A2%E6%B4%B6%E6%B4%B6%E7%9A%84_Open_AI_%E5%92%8C%E6%8D%B2%E5%9C%9F%E9%87%8D%E4%BE%86%E7%9A%84_Bing\" >\u4f86\u52e2\u6d36\u6d36\u7684 Open AI \u548c\u6372\u571f\u91cd\u4f86\u7684 Bing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-4\/#Open_AI_%E5%8D%B3%E5%B0%87%E6%8E%A8%E5%87%BA_SearchGPT\" >Open AI \u5373\u5c07\u63a8\u51fa SearchGPT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-sge-news-4\/#Bing_%E7%94%9F%E6%88%90%E5%BC%8F%E6%90%9C%E5%B0%8B%E9%AB%94%E9%A9%97%EF%BC%88%E6%96%B0%EF%BC%89\" >Bing \u751f\u6210\u5f0f\u641c\u5c0b\u9ad4\u9a57\uff08\u65b0\uff09<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_CEO_%E5%9C%A8_Alphabet_2024_Q2_%E8%B2%A1%E5%A0%B1%E7%9A%84%E7%99%BC%E8%A8%80\"><\/span><strong>Google CEO \u5728 Alphabet 2024 Q2 \u8ca1\u5831\u7684\u767c\u8a00<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdOcRmbTqEya7P8O1KQWgyae62GIGcDhbosWOtWh0CSftK7NulCYTIjdIx8802TmnH8cRQBWfNtHZ_UeUzWmI-Dsw7CdpDV7ONh1W9pIeRhhxXxvUAjXc-j72vU7BcnyjzjvaDwRAeQJmDDBSunCO39lFFB?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Alphabet &amp; Google CEO Sundar Pichai \u5728 2024\/07\/24 \u7684\u8ca1\u5831\u4e2d\uff0c\u63d0\u5230 Google \u5167\u90e8\u5c0d AI Overviews \u7684\u614b\u5ea6\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>And we see even higher engagement from younger users, aged 18-24, when they use search with AI overviews.<\/em><\/strong><em> We are continuing to prioritize approaches that send traffic to sites across the web.<\/em><strong><em> And we&#8217;re seeing that ads appearing either above or below AI overviews continue to provide valuable options for people to take action and connect with businesses.<\/em><\/strong><\/p>\n\n\n\n<p><br><strong><em>\u6211\u5011\u770b\u5230\u5e74\u9f61\u5728 18 \u81f3 24 \u6b72\u4e4b\u9593\u7684\u5e74\u8f15\u7528\u6236\u5728\u4f7f\u7528\u5e36\u6709&nbsp; AI Overviews \u7684\u641c\u5c0b\u6642\uff0c\u53c3\u8207\u5ea6\u66f4\u9ad8\u3002<\/em><\/strong><em>\u6211\u5011\u6301\u7e8c\u512a\u5148\u8003\u616e\u80fd\u5920\u5c07\u6d41\u91cf\u5c0e\u5411\u7db2\u8def\u5404\u500b\u7db2\u7ad9\u7684\u65b9\u6cd5\u3002<\/em><strong><em>\u6211\u5011\u4e5f\u767c\u73fe\u7121\u8ad6\u662f\u51fa\u73fe\u5728 AI Overviews \u4e4b\u4e0a\u9084\u662f\u4e4b\u4e0b\u7684\u5ee3\u544a\uff0c\u90fd\u80fd\u6301\u7e8c\u70ba\u7528\u6236\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u9078\u64c7\uff0c\u8b93\u4ed6\u5011\u63a1\u53d6\u884c\u52d5\u4e26\u8207\u4f01\u696d\u5efa\u7acb\u806f\u7e6b\u3002<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Sundar Pichai \u4e5f\u8868\u793a\u4ed6\u5011\u6703\u7e7c\u7e8c\u6e2c\u8a66 AI Overviews \u8207\u641c\u5c0b\u5ee3\u544a\u7684\u7d50\u5408\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>We announced at GML, soon we&#8217;ll actually start testing search and shopping ads in AI Overviews for users in the U.S. and they will have the opportunity to actually appear within the AI Overview in a section labeled as sponsored when they&#8217;re relevant to both a query and the information in the ai overview and really giving us the ability to innovate here and take this to the next level.<\/em><\/p>\n\n\n\n<p><em>\u6211\u5011\u5728 GML \u4e0a\u5ba3\u5e03\uff0c<\/em><strong><em>\u4e0d\u4e45\u5f8c\u6211\u5011\u5c07\u5728\u7f8e\u570b\u958b\u59cb\u6e2c\u8a66 AI Overviews \u4e2d\u7684\u641c\u5c0b\u548c\u8cfc\u7269\u5ee3\u544a\u3002\u7576\u9019\u4e9b\u5ee3\u544a\u8207\u641c\u7d22\u67e5\u8a62\u548c AI Overviews \u4e2d\u7684\u4fe1\u606f\u76f8\u95dc\u6642\uff0c\u5b83\u5011\u5c07\u6709\u6a5f\u6703\u51fa\u73fe\u5728 AI Overviews \u4e2d\u6a19\u8a18\u70ba\u300c\u8d0a\u52a9\u300d\u7684\u90e8\u5206\u3002<\/em><\/strong><em>\u9019\u771f\u6b63\u7d66\u4e86\u6211\u5011\u5275\u65b0\u7684\u6a5f\u6703\uff0c\u5c07\u5176\u63d0\u5347\u5230\u4e00\u500b\u65b0\u7684\u6c34\u5e73\u3002<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\u4e0b\u6587\u6211\u5011\u6703\u63d0\u5230\u5c31 SEO \u754c\u8fd1\u671f\u7684\u89c0\u5bdf\uff0c\u696d\u754c\u4f30\u8a08 AI Overviews \u8fd1\u671f\u7684\u4e00\u4e9b\u5916\u89c0\u4e0a\u7684\u8abf\u6574\u61c9\u8a72\u90fd\u662f\u65e8\u5728\u70ba\u641c\u5c0b\u5ee3\u544a\u9a30\u51fa\u7a7a\u9593\u3002\u4e0d\u904e\uff0c\u61c9\u7576\u6307\u51fa\u7684\u662f\uff0cGoogle \u4e00\u76f4\u90fd\u5728\u6e2c\u8a66\u751f\u6210\u5f0f\u641c\u5c0b\u8207\u641c\u5c0b\u5ee3\u544a\u7d50\u5408\u7684\u554f\u984c\uff0c\u904e\u53bb\u4e5f\u6709\u4f5c\u904e\u591a\u6b21\u6e2c\u8a66\uff0c\u9019\u4e0d\u662f\u7b2c\u4e00\u6b21\u4e5f\u4e0d\u6703\u662f\u6700\u5f8c\u4e00\u6b21\u7684\u5b9a\u7248\uff0c\u6211\u5011\u90fd\u77e5\u9053 Google \u5c0d SERP \u5916\u89c0\u7684\u6e2c\u8a66\u662f\u4e0d\u9055\u9918\u529b\u7684\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdUIyOQxFBsu1gvpSDSHYajVA-uWp9nHLkOFTMQLB0Y09FSEoyfEIvd2UcS4uQG4vGDmqaDy7mK5QNYzqAroK2Pc_l6z-HY-p8QwiPYBg0mzpAaKbrfHT4S6LAxs2a97jwRCA4NTrDcLTftXaFUt8x2yQzz?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u525b\u904e\u53bb\u7684 2024 \u5e74\u7b2c 2 \u5b63\u4e5f\u662f\u8fd1\u671f\u4f86\u5ee3\u544a\u6536\u76ca\u6700\u9ad8\u7684\u4e00\u500b\u5b63\u5ea6\uff0c\u50c5\u6b21\u65bc 2023 Q4\uff0c\u4e0d\u8ca0\u5168\u7403\u6700\u5927\u5ee3\u544a\u516c\u53f8\u7684\u540d\u865f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfOlbv2l2lZlQulYZ35coDpu52EuMwHNA6MRDfb08WmcwZSM4X88RBet1lO6-N-FWGPHIvW3QGYZqBJL6OSHQ-OFm4F0nqrpbYrEE8X4-dum-KhNWFUAlquGaMKjnU8zHrHRAJPC0-oDMQyr5Kamtnue7zU?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><figcaption class=\"wp-element-caption\">\uff08\u5716\u7247\u51fa\u8655\uff1a<a href=\"https:\/\/www.seroundtable.com\/alphabet-google-ad-revenue-up-37776.html\">SER<\/a>\uff09<\/figcaption><\/figure><\/div>\n\n\n<p>\u53c3\u8003\u7db2\u9801\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.seroundtable.com\/google-to-test-ads-in-ai-overviews-37787.html\">Google Again: We Will Test Ads In AI Overviews Soon<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.seroundtable.com\/alphabet-google-ad-revenue-up-37776.html\">Alphabet Google Ad Revenue Up 11%<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2024\/07\/23\/alphabet-googl-q2-2024-earnings-call-transcript\/\">Alphabet (GOOGL) Q2 2024 Earnings Call Transcript | The Motley Fool<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIO_%E6%AD%A3%E6%B8%AC%E8%A9%A6%E6%96%B0%E7%9A%84%E5%91%88%E7%8F%BE%E9%9D%A2%E8%B2%8C\"><\/span><strong>AIO \u6b63\u6e2c\u8a66\u65b0\u7684\u5448\u73fe\u9762\u8c8c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>7 \u6708\u4e2d\u65ec\uff0cGoogle \u8fd1\u671f\u518d\u6b21\u6e2c\u8a66\u65b0\u7684\u5f15\u7528\u7db2\u9801\u7684\u683c\u5f0f\uff0c\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Citations\uff1a\u51fa\u73fe\u985e\u4f3c Perplexity \u7684\u5f15\u7528\u6b04\u4f4d\uff0c\u5c07\u5f15\u7528\u7684\u7db2\u9801\u9732\u51fa Favicon \u5f8c\u647a\u53e0\u5b89\u6392\u5728 AIO \u53f3\u4e0a\u89d2\uff1b<\/li>\n\n\n\n<li>\u9023\u7d50\u6309\u9215\uff1a\u96a8\u6587\u7684\u9023\u7d50\u51fa\u8655\uff0c\u6309\u9215\u5f9e\u300c\ufe3f\u300d\u63db\u6210\u300c\ud83d\udd17\u300d\uff0c\u884c\u52d5\u7248\u74b0\u5883\u4e0b\u9ede\u64ca\u5f8c\u6703\u5f48\u51fa\u65b0\u8996\u7a97\u4ee5\u5217\u8868\u5f62\u5f0f\u5448\u73fe\uff0c\u684c\u6a5f\u7248\u7dad\u6301\u4e0d\u8b8a\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u7b46\u8005\u5728\u81fa\u7063\u5728 Search Labs \u74b0\u5883\u89f8\u767c\u51fa\u4f86\u7684 AIO\uff08\u684c\u6a5f\u7248\uff09\uff0c\u76ee\u524d\u66ab\u6642\u6c92\u770b\u5230 Citations\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeoAfaO8lXV-escJLqpoCB23-Ue8PnckSbhniFaFX_4q2zxMLU6pBANTDqU5hkVISSczzMn-fl0Yp8243z2UCiTjc8paX2v3zS1psWD3ooNlq6LAjoF-gnGJVgum4XjZnYoV1FEZOIraNwXLDeFJhyURzp_?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u4e00\u4e9b<a href=\"https:\/\/x.com\/rollerblader\/status\/1816125701818569130\">\u4f7f\u7528\u8005<\/a>\u5728\u684c\u6a5f\u7248\u767c\u73fe\u65b0\u6a23\u5f0f\u7684 Citations\uff0c\u904e\u53bb Citations \u5340\u584a\u662f\u5728\u53f3\u4e0a\u89d2\u4ee5 Carousell \u5f62\u5f0f\u6c34\u5e73\u5217\u51fa\uff0c\u4f46\u9019\u500b\u756b\u9762\u7684 Citations \u5247\u662f\u5728\u53f3\u65b9\u5782\u76f4\u5217\u51fa\uff0c\u7248\u4f4d\u8b8a\u5f97\u66f4\u5927\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcOQmHY-RJD4iI4kJZAX3pdmj1nloXLti97d6O3cJnCHykRGqCoDDLbAA3180qfEkPoMHBl-HdFoWqlN2MDz--7poLkB3xgQD4KAheDJ0H7UkU3qOCNDdt4G3dvODrCV0Knkv6jagIHrjjeR9VmDeSpuhBa?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u884c\u52d5\u7248\u74b0\u5883\u5927\u540c\u5c0f\u7570\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><div class=\"table-responsive\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc5VoctChdSo4JI2QQ3d5_r7EjhRTs24I50MNyXrqiYj9cNXcjPdB4s6kB0HsdE9rdXZtC5zu82B949yXiPIqqurb3W4rSG0pTqcisLflCjJclrWi8-_OQ_lkhwnN3gdHENVWThyyet726VRKXaym4u0UYQ?key=_2OXiD4QGcAD96YleZEM-Q\" width=\"306\" height=\"629\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdjjJuHPK2FmMv4XHMgRxPmwDKQINWwaKB6Y33sTHiu7MBBst2DQD6-iqvZzZVupJiEmELOJHA1cluaBd_dahKnFvyU1hInlTJf_lHcFW_VJ8wRXwG1lpgXtCqyATyF4ujstXfBuTRHET_r1aKJCbgk8dw?key=_2OXiD4QGcAD96YleZEM-Q\" width=\"306\" height=\"640\"><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/x.com\/glenngabe\/status\/1815344024812720588\">Glenn Gabe<\/a> \u8a8d\u70ba Citations \u6a23\u5f0f\u7684\u5782\u76f4\u5217\u8868\u5316\uff0c\u662f\u585e\u5165\u5ee3\u544a\u7684\u7d55\u4f73\u4f4d\u7f6e\uff0c<a href=\"https:\/\/x.com\/lilyraynyc\/status\/1814756857967231228\">Lily Ray<\/a> \u5247\u8a8d\u70ba Ciations \u7684 ICON \u5316\u66f4\u80fd\u5438\u5f15\u4f7f\u7528\u8005\u9ede\u64ca\uff08\u4ee5\u4e0a\u5747\u7acb\u8ad6\u65bc\u884c\u52d5\u7248\u754c\u9762\uff09\u3002\u521d\u6b65\u4f86\u770b\uff0cSEO \u754c\u5c0d\u9019\u6a23\u7684\u8abf\u6574\u6301\u6b63\u9762\u614b\u5ea6\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u6839\u64da Glenn Gabe \u7684\u6e2c\u8a66\uff0cAI Overviews \u4e5f\u51fa\u73fe\u4e86\u300c\u4fdd\u5b58\u300d\u529f\u80fd\uff0c\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u56de\u8a2a\u904e\u53bb\u9020\u8a2a\u904e\u7684 AIO\u3002\u4f46\u6211\u5011\u4e0d\u78ba\u5b9a\u5b83\u662f\u55ae\u7d14\u7684\u66f8\u7c64\uff08\u6211\u7684\u6700\u611b\uff09\u529f\u80fd\uff0c\u63d0\u4f9b\u4e00\u500b\u6377\u5f91\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u5feb\u901f\u56de\u8a2a\u904e\u53bb\u641c\u5c0b\u904e\u7684\u5b57\u8a5e\uff1b\u9084\u662f\u9023\u5e36\u5feb\u7167\u4fdd\u5b58\u529f\u80fd\uff08\u5373\u8a18\u9304 AIO \u7576\u4e0b\u7684\u6574\u9ad4\u9762\u8c8c\uff0c\u800c\u975e\u55ae\u7d14\u7684\u9023\u7d50\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><div class=\"table-responsive\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdMAg9Nm1n_pwO15x-WRi-9xsiYRsRs3QuIMaBCfiap4L-FQ-PFQY-qabHNANft8NLYL84zJQ6zxGuT4t7jkCPXvPUKecLxMo3RnHFwdu_yri-qvVrJhsQcNnkE3ivIhdoyVnpFiuFDYLvd7ylnWkJJ6ds?key=_2OXiD4QGcAD96YleZEM-Q\" width=\"199\" height=\"412\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcQs8cegwNfEDb1H8E8PC-afLHRdXU77ORsG3EwgpkMyNCnuEgcGdnNfneA4ZkSk00g7o5qjUZ1ujhhl-ocyTNFKceX8ojiPIZPqW2C9NftxMXr9RcjkGzf75t5WK3IGkTvcCp4kSjcZJDT2Z6Dpbuwxw8?key=_2OXiD4QGcAD96YleZEM-Q\" width=\"199\" height=\"407\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfBYcG5EiPqK9n5iTEFYyj3O077BBvFjBPD8kpdTG6mYuHdodExupGrl3Cy-lmWTzLdfJl5hw0DHNTCtz2TJYSLQJqQuq2LPHUmPBR2bBcWz7FchC0dhpwtcRmWP3-jkipHNElunZ7soaxWEqmcoWt7aTY?key=_2OXiD4QGcAD96YleZEM-Q\" width=\"199\" height=\"407\"><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\" colspan=\"3\">\u5716\u7247\u51fa\u8655\uff1a<a href=\"https:\/\/x.com\/glenngabe\/status\/1814985457261772992\">Glenn Gabe X<\/a><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>\u9019\u4e0d\u7981\u8b93\u4eba\u806f\u60f3\u5230 Perplexity \u7684 Page \u9801\uff0cGoogle \u662f\u5426\u6709\u6a21\u4eff\u5b83\u5011\u7684\u8a2d\u8a08\u5462\uff1f<\/p>\n\n\n\n<p>\u53c3\u8003\u7db2\u9801\uff1a<a href=\"https:\/\/www.seroundtable.com\/google-link-icon-citations-for-ai-overviews-37765.html\">Google Testing Link Icon Citations For AI Overviews<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIO_%E7%99%BC%E5%B1%95%E5%8B%95%E6%85%8B%E5%85%A9%E5%89%87\"><\/span><strong>AIO \u767c\u5c55\u52d5\u614b\u5169\u5247<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2024 \u5e74 5 \u6708\u4e2d\u65ec Google \u6b63\u5f0f\u63a8\u51fa AI Overviews\uff08\u540d\u7a31\u4e5f\u5f9e SGE \u6539\u540d\uff09\uff0c\u4f46\u4e0a\u7dda\u5169\u5468\u5f8c\u5373\u56e0\u70ba\u5404\u7a2e<a href=\"https:\/\/www.theverge.com\/2024\/5\/23\/24162896\/google-ai-overview-hallucinations-glue-in-pizza\">\u4f4e\u54c1\u8cea\u7684\u641c\u5c0b\u7d50\u679c<\/a>\u98fd\u53d7\u5404\u754c\u8a55\u64ca\uff0c\u56e0\u800c\u88ab\u8feb\u964d\u4f4e AI Overviews \u51fa\u73fe\u983b\u7387\u30027 \u6708\u4e0b\u65ec\uff0c\u5373 AIO \u6b63\u5f0f\u4e0a\u7dda\u7684\u5169\u500b\u6708\u5f8c\uff0cGoogle \u6372\u571f\u91cd\u4f86\u518d\u6b21\u5728\u63d0\u9ad8\u5176\u51fa\u73fe\u983b\u7387\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdC3qFabVDTPziBdXxgy8VpjG-kohj_PGmULNrBIBLEyKDebB7GoqYtv_QVkq8TUsJRmC51rs2wcbLZiBScqFSVSbKazjycETGCuA1FfQTmkC-tx_SgVKB6buMiurqrudBl777H6xxV2TRpCb55ooVX7AmH?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%93%AA%E4%BA%9B%E9%97%9C%E9%8D%B5%E5%AD%97%E6%9B%B4%E5%AE%B9%E6%98%93%E8%A7%B8%E7%99%BC_AIO%EF%BC%9F\"><\/span><strong>\u54ea\u4e9b\u95dc\u9375\u5b57\u66f4\u5bb9\u6613\u89f8\u767c AIO\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6839\u64da<a href=\"https:\/\/x.com\/lilyraynyc\/status\/1816152932372603088?t=gR-101rPNUrozq_HVJdEng\">\u696d\u754c<\/a>\u7684\u89c0\u5bdf\uff0c\u8cc7\u8a0a\u578b\u7684\u95dc\u9375\u5b57\u91cd\u65b0\u7bf7\u52c3\u4e86\u8d77\u4f86\uff0c\u4ea4\u6613\u578b\u7684\u95dc\u9375\u5b57\u5247\u4ed8\u4e4b\u95d5\u5982\uff0c\u4f8b\u5982\u4ee5\u4e0b<a href=\"https:\/\/x.com\/lilyraynyc\/status\/1816152932372603088\">\u4ea4\u6613\u578b\u95dc\u9375\u5b57\u90fd\u4e0d\u51fa\u73fe AIO<\/a>\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfOw_5w7UBpHSqsiGCKywudwhD_vk7P1q1dupswS8l9hqbR72zjtnzcFWMhbeY6Fzxgd7LUezcbLe7N46VthxyjB5JY-GJazLQ44c-Rtt_81HXLPAsHmPKOhFpBl5vy6uaxPtxqDgIjX0xaWmU3zF5mgZY?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u9019\u5f9e Google \u5c0d AIO \u7684\u671f\u5f85\u4ee5\u53ca\u904b\u4f5c\u6a5f\u5236\u4f86\u770b\u6975\u70ba\u5408\u7406\u3002\u76f8\u8f03\u50b3\u7d71\u641c\u5c0b\uff0cAIO \u539f\u5247\u4e0a\u53ef\u4ee5\u89e3\u6c7a\u8f03\u70ba\u8907\u96dc\u3001\u7d30\u7dfb\u7684\u641c\u5c0b\uff0c\u4e5f\u80fd\u8b93\u4f7f\u7528\u8005\u5728 SERP \u4e0a\u770b\u5230\u7b54\u6848\uff0c\u4e0d\u7528\u6df1\u5165\u5230\u7db2\u9801\u4e0a\u6162\u6162\u67e5\u627e\uff0c\u5373\u4fbf\u662f\u5f9e AIO \u7684\u5f15\u7528\u5340\u584a\u9032\u5165\uff0c\u9023\u7d50\u672c\u8eab\u4e5f\u9644\u6709\u9328\u9ede\u53ef\u80fd\u8b93\u4f7f\u7528\u8005\u76f4\u63a5\u5230\u9054 AI \u6587\u5b57\u7684\u51fa\u8655\u3002\u5f9e\u904b\u4f5c\u6a5f\u5236\u4f86\u770b\uff0cAIO \u66f4\u91cd\u8996\u6587\u5b57\u7684\u5951\u5408\u5ea6\u3001\u76f8\u95dc\u5ea6\uff0c\u8f03\u5c11\u50cf\u50b3\u7d71 SERP \u90a3\u6a23\u8003\u616e\u7db2\u7ad9\u54c1\u8cea\u3001\u500b\u4eba\u5316\u7b49\u56e0\u7d20\uff0cAIO \u597d\u6bd4\u662f\u7247\u6bb5\u641c\u5c0b\uff0c\u91dd\u5c0d\u4e00\u76f4\u8907\u96dc\u7d30\u7dfb\u7684\u641c\u5c0b\u7576\u7136\u66f4\u6709\u6a5f\u6703\u627e\u5230\u5c0d\u4f7f\u7528\u8005\u6709\u5e6b\u52a9\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u7531\u65bc AI Overviews \u76ee\u524d\u53ea\u51fa\u73fe\u5728\u7f8e\u570b \/ \u82f1\u6587\u7684\u74b0\u5883\u4e2d\uff0c\u4e0d\u5c11\u6b50\u6d32\u7684 SEOer \u70ba\u4e86\u6e2c\u8a66 AIO\uff0c\u7d1b\u7d1b\u900f\u904e VPN \u6a21\u64ec\u7f8e\u570b\u7684\u74b0\u5883\uff0c\u4f46\u9019\u7a2e\u72c0\u614b\u4e0b\u7684 SERP \u8f03\u5c11\u51fa\u73fe AIO\uff0c\u4f8b\u5982 Lily Ray \u4fbf\u8868\u793a\u5979\u6b64\u524d\u8eab\u5728\u6b50\u6d32\u900f\u904e VPN \u6a21\u64ec\u7f8e\u570b IP \u4f7f\u7528 Google \u6642\uff0cAIO \u7684\u51fa\u73fe\u6b21\u6578\u5927\u7d04\u662f\u5979\u4eba\u5728\u7f8e\u570b\u7684 1\/10\u3002\u6211\u5011\u63a8\u6e2c\u9019\u5927\u6982\u8ddf AIO \u7684\u7522\u51fa\u6210\u672c\u6709\u95dc\uff0c\u8207\u5176\u8a8d\u70ba AIO \u662f\u7121\u689d\u4ef6\u96a8\u6a5f\u63d0\u4f9b\u7d66\u7b26\u5408\u8cc7\u683c\uff08\u7f8e\u570b \/ \u82f1\u6587\uff09\u7684\u7528\u6236\uff0c\u53ef\u9032\u4e00\u6b65\u4fee\u6b63\uff0c\u8a8d\u70ba Google \u662f\u91dd\u5c0d\u7b26\u5408\u8cc7\u683c\u4e14\u7db2\u8def\u74b0\u5883\u66a2\u9806\u7684\u4f7f\u7528\u8005\u63d0\u4f9b AIO\uff0c\u9019\u6a23\u8f03\u80fd\u6e1b\u5c11\u50b3\u9001 AIO \u7684\u6210\u672c\uff0c\u7562\u7adf\uff0cAIO \u7684\u7522\u751f\u8f03\u8207\u50b3\u7d71 SERP \u76f8\u6bd4\u66f4\u70ba\u8907\u96dc\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><div class=\"table-responsive\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeNrOOUdQZmTp__TxV87VY1VwV6SNGFYPTqw9iiDcpSUPkz-yadcypCFKWur59LEwJfjQHZzAH4Yp7DfEdpA30D2SdkrdGNp6yZVI3A6fv0tWfWiJooXgh-C3Y-DMkqHLjOPzOmpGWK0fXAErsOghpOxBo?key=_2OXiD4QGcAD96YleZEM-Q\" width=\"306\" height=\"176\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdrazshID27dvwGltgK0FDw2JhXXMfA56Qx0dM3kBzpbmYLFPYSFCtSJTWNoTLcy5_KXCeUpgvLYP6ogkrYhP5bgGVJRkVfrahbO5I0euoB9Rk7isPPI-sjYJnsW-nnhwB_MX54JkMDXTFLJu1Y8mbTsH-G?key=_2OXiD4QGcAD96YleZEM-Q\" width=\"306\" height=\"267\"><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIO_%E7%9A%84_Local_SEO_%E5%95%8F%E9%A1%8C\"><\/span><strong>AIO \u7684 Local SEO \u554f\u984c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AIO \u7684\u641c\u5c0b\u54c1\u8cea\u5df2\u8f03 5 \u6708\u752b\u4e0a\u7dda\u524d\u6709\u6240\u6539\u5584\uff0c\u4f46\u4ecd\u6709\u4e0d\u76e1\u4eba\u610f\u4e4b\u8655\uff0c\u4f8b\u5982 AIO \u4f3c\u4e4e\u4e0d\u592a\u8003\u616e\u5730\u57df\u554f\u984c\uff08\u50b3\u7d71 SERP \u5728 2023\/09\u30012024\/03 \u7684\u66f4\u65b0\u5f8c\u4ea6\u7136\uff09\uff0c\u8a31\u591a\u9700\u8003\u616e\u5730\u57df\u56e0\u7d20\u7684\u95dc\u9375\u5b57\uff0cGoogle \u5728\u7f8e\u570b\u5340\u7684\u641c\u5c0b\u90fd\u63d0\u4f9b<a href=\"https:\/\/x.com\/lilyraynyc\/status\/1815755720056304050\">\u5370\u5ea6\u7db2\u7ad9<\/a>\u4f5c\u70ba\u53c3\u8003\u4f86\u6e90\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcrta3t6dFp5geGVNoQa2VkPepdAzj43Xel9xGLeK6vOwFYP568brjuncnkgPaYywYtvSKv2I9K3VZnQ2vRAzjSAYC69jkXspx80qyaoL7eJ1Eg-8jU9OD1uFln_0GgT_mElJMpIfoJvDqm87dimSAFVaa-?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BE%86%E5%8B%A2%E6%B4%B6%E6%B4%B6%E7%9A%84_Open_AI_%E5%92%8C%E6%8D%B2%E5%9C%9F%E9%87%8D%E4%BE%86%E7%9A%84_Bing\"><\/span><strong>\u4f86\u52e2\u6d36\u6d36\u7684 Open AI \u548c\u6372\u571f\u91cd\u4f86\u7684 Bing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Open_AI_%E5%8D%B3%E5%B0%87%E6%8E%A8%E5%87%BA_SearchGPT\"><\/span><strong>Open AI \u5373\u5c07\u63a8\u51fa SearchGPT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeMEje9qXCgqTT-UI31EY4Lm6IprRqarLim5gkPy-MlTblHLh3ebNaVnghDlvBfwd3cm1dby9ktN1Y_0FMF39exjaRDiJeUdAIZd0MVx7fhNpkTFvUWML_P1beZQ9YV8zCC5H5IfU8i5D922omdyZzPu2g0?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u6839\u64da 7\/25 \u6700\u65b0\u7684\u6d88\u606f\uff0c Open AI \u64ec\u65bc\u8fd1\u671f\u63a8\u51fa <a href=\"https:\/\/openai.com\/index\/searchgpt-prototype\/\">SearchGPT<\/a> \u529f\u80fd\uff0c\u5373\u641c\u5c0b\u5f15\u64ce\u5316\u7684 ChatGPT\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u4ee5\u500b\u4eba\u5e33\u865f\u7533\u8acb\u52a0\u5165 Waitlist\u3002\u5c31\u73fe\u6642\u91cb\u51fa\u7684\u8cc7\u8a0a\u4f86\u770b\uff0c\u754c\u9762\u8207 Perplexity \u63a5\u8fd1\u3002<\/p>\n\n\n\n<p>\u521d\u6b65\u4f86\u770b\uff0c\u6bd4\u8f03\u660e\u986f\u7684\u5dee\u5225\u662f SearchGPT \u5c07\u756b\u9762\u5de6\u53f3\u5207\u958b\uff0c\u5de6\u65b9\u5217\u51fa\u53c3\u8003\u7db2\u9801\uff0c\u53f3\u65b9\u662f AI \u56de\u7b54\uff0c\u53c3\u8003\u7db2\u9801\u7684\u5340\u584a\u8f03 Google AIO \u548c Bing Copilot \u4f86\u5f97\u5927\u548c\u986f\u773c\u3002\u9019\u6a23\u7684\u8a2d\u8a08\u547c\u61c9\u4ed6\u5011\u7684\u8a34\u6c42\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>SearchGPT is designed to help users connect with publishers by prominently citing and linking to them in searches. <\/em><strong><em>Responses have clear, in-line, named attribution and links so users know where information is coming from and can quickly engage with even more results in a sidebar with source links.<\/em><\/strong><\/p>\n\n\n\n<p><em>SearchGPT \u65e8\u5728\u900f\u904e\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7a81\u51fa\u5f15\u7528\u548c\u9023\u7d50\u51fa\u7248\u5546\u4f86\u5e6b\u52a9\u7528\u6236\u8207\u51fa\u7248\u5546\u5efa\u7acb\u806f\u7e6b\u3002<\/em><strong><em>\u56de\u61c9\u4e2d\u5305\u542b\u6e05\u6670\u7684\u5167\u6587\u547d\u540d\u5f15\u7528\u548c\u9023\u7d50\uff0c\u8b93\u7528\u6236\u77e5\u9053\u8cc7\u8a0a\u4f86\u6e90\uff0c\u4e26\u53ef\u4ee5\u5728\u5305\u542b\u4f86\u6e90\u9023\u7d50\u7684\u5074\u908a\u6b04\u4e2d\u5feb\u901f\u67e5\u770b\u66f4\u591a\u7d50\u679c\u3002<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>We are committed to a thriving ecosystem of publishers and creators. We hope to help users discover publisher sites and experiences, while bringing more choice to search.<\/em><strong><em> For decades, search has been a foundational way for publishers and creators to reach users. Now, we\u2019re using AI to enhance this experience by highlighting high quality content in a conversational interface with multiple opportunities for users to engage.<\/em><\/strong><\/p>\n\n\n\n<p><em>\u6211\u5011\u81f4\u529b\u65bc\u5efa\u7acb\u4e00\u500b\u84ec\u52c3\u767c\u5c55\u7684\u51fa\u7248\u5546\u548c\u5275\u4f5c\u8005\u751f\u614b\u7cfb\u7d71\u3002\u6211\u5011\u5e0c\u671b\u5e6b\u52a9\u7528\u6236\u767c\u73fe\u51fa\u7248\u5546\u7db2\u7ad9\u548c\u9ad4\u9a57\uff0c\u540c\u6642\u70ba\u641c\u5c0b\u5e36\u4f86\u66f4\u591a\u9078\u64c7\u3002<\/em><strong><em>\u5e7e\u5341\u5e74\u4f86\uff0c\u641c\u5c0b\u4e00\u76f4\u662f\u51fa\u7248\u5546\u548c\u5275\u4f5c\u8005\u63a5\u89f8\u7528\u6236\u7684\u57fa\u790e\u65b9\u5f0f\u3002\u73fe\u5728\uff0c\u6211\u5011\u6b63\u5728\u4f7f\u7528 AI \u4f86\u589e\u5f37\u9019\u7a2e\u9ad4\u9a57\uff0c\u5728\u5c0d\u8a71\u5f0f\u754c\u9762\u4e2d\u7a81\u51fa\u9ad8\u54c1\u8cea\u5167\u5bb9\uff0c\u70ba\u7528\u6236\u63d0\u4f9b\u591a\u7a2e\u53c3\u8207\u6a5f\u6703\u3002<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\u9019\u6a23\u7684\u8a2d\u8a08\u986f\u7136\u662f\u70ba\u4e86\u56de\u61c9\u7db2\u7ad9\u7ba1\u7406\u8005\u904e\u53bb\u5c0d ChatGPT \u4ee5\u7db2\u7ad9\u70ba\u8a13\u7df4\u7d20\u6750\u800c\u5b89\u6392\uff0c\u4e5f\u662f\u91dd\u5c0d Google \u904e\u53bb\u5728\u662f\u5426\u5217\u51fa\u5f15\u7528\u7db2\u9801\u4e0a\u7684\u8209\u68cb\u4e0d\u5b9a\u7684\u91dd\u5c0d\u6027\u90e8\u7f72\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bing_%E7%94%9F%E6%88%90%E5%BC%8F%E6%90%9C%E5%B0%8B%E9%AB%94%E9%A9%97%EF%BC%88%E6%96%B0%EF%BC%89\"><\/span><strong>Bing \u751f\u6210\u5f0f\u641c\u5c0b\u9ad4\u9a57\uff08\u65b0\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e0d\u53ea ChatGPT \u6b63\u5f0f\u5ba3\u5e03\u52a0\u5165\u641c\u5c0b\u5f15\u64ce\u6230\u5834\uff0c\u6211\u5011\u7684\u8001\u670b\u53cb Bing \u4e5f\u5ba3\u5e03\u6b63\u5728\u6e2c\u8a66<a href=\"https:\/\/blogs.bing.com\/search\/July-2024\/generativesearch\">\u65b0\u5f62\u5f0f\u7684 SERP<\/a>\uff0c \u4e00\u6539 AI \u641c\u5c0b\u5340\u584a\u5728\u4e0a\u3001\u50b3\u7d71\u641c\u5c0b\u5728\u4e0b\u7684\u5782\u76f4\u8a2d\u8a08\uff0c\u5728\u684c\u6a5f\u7248\u74b0\u5883\u4e2d\u5b83\u5011\u5c07 AI \u5340\u584a\u548c\u50b3\u7d71\u641c\u5c0b\u5340\u584a\u5de6\u53f3\u6c34\u5e73\u5217\u51fa\uff08<a href=\"https:\/\/x.com\/marktraphagen\/status\/1816487270209167675\">\u884c\u52d5\u7248<\/a>\u7dad\u6301\u539f\u72c0\uff09\uff0c\u800c\u4e14\u9084\u5982&nbsp; Perplexity Page \u9801\u822c\u63d0\u4f9b\u76ee\u9304\u5c0e\u822a\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeVulZgyUGdaZAzXdyvB9Qpnwubi0iA16CY3sw7hvVCU90AQiZZ54AqfVJhl3k8YVh5eF4xuak96nwjpTFpRLaJUfggVI0UweYmnTycQox_P_3WZW6n9IEGlSNSv6k5dGOFLJDILBhRIkkqwPFI5HTidBf3?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Bing \u5b98\u65b9\u6587\u4ef6\u6307\u51fa\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>This new experience combines the foundation of Bing\u2019s search results with the power of large and small language models (LLMs and SLMs). It understands the search query, reviews millions of sources of information, dynamically matches content, and generates search results in a new AI-generated layout to fulfill the intent of the user\u2019s query more effectively.<\/em><\/p>\n\n\n\n<p><em>\u9019\u9805\u65b0\u7d93\u9a57\u5c07 Bing \u7684\u641c\u5c0b\u7d50\u679c\u57fa\u790e\u8207\u5927\u578b\u53ca\u5c0f\u578b\u8a9e\u8a00\u6a21\u578b (LLMs \u548c SLMs) \u7684\u529f\u80fd\u7d50\u5408\u3002\u5b83\u80fd\u7406\u89e3\u641c\u5c0b\u67e5\u8a62\u3001\u5be9\u67e5\u6578\u767e\u842c\u500b\u8cc7\u8a0a\u4f86\u6e90\u3001\u52d5\u614b\u914d\u5c0d\u5167\u5bb9,\u4e26\u4ee5\u5168\u65b0\u7684 AI \u751f\u6210\u7248\u9762\u5448\u73fe\u641c\u5c0b\u7d50\u679c,\u66f4\u6709\u6548\u5730\u6eff\u8db3\u4f7f\u7528\u8005\u7684\u67e5\u8a62\u9700\u6c42\u3002<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Bing \u7684 <a href=\"https:\/\/x.com\/JordiRib1\/status\/1816176909648269552\">Jordi Ribas<\/a> \u5728 X \u63a8\u6587\u4e2d\u88dc\u5145\u8aaa\u660e\u9019\u662f\u4ed6\u5011\u57fa\u65bc\u5e73\u8861 UX \u548c\u4f7f\u7528\u8005\u7fd2\u6163\u4e0b\u6240\u4f5c\u7684\u8abf\u6574\uff0c\u800c\u5f9e SEO \u89d2\u5ea6\u51fa\u767c\uff0c\u9019\u6a23\u8a2d\u8a08\u5c0d\u539f\u672c\u5728 SERP \u6392\u540d\u8f03\u4f73\u7684\u7db2\u7ad9\u800c\u8a00\uff0cAI \u5340\u584a\u5c0e\u81f4\u7684\u9ede\u64ca\u7387\u5f71\u97ff\u61c9\u8a72\u6703\u6709\u6240\u964d\u4f4e\uff0c\u907f\u514d\u51fa\u73fe\u592a\u591a Zero-Click Search\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdl502Pm4UbYT-vqsG1mAKaESHZ1UnXAoy_3OND9dDcE3cg8mTxt17hplEVrtibuByoMd99llK7WsO28U1h1sRzFJRm_uX8n1Ql53bvgEX4U43fO7s6LBjl8LkIG-07SS3KOh-N5NhN7WY9dq-yt8_k-e3-?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>seoClarity \u7684 <a href=\"https:\/\/x.com\/marktraphagen\/status\/1816462371243630738\">Mark Traphagen<\/a> \u7684\u5e33\u6236\u662f\u6e2c\u8a66\u6236\u4e4b\u4e00\uff0c\u4ed6\u7279\u5225\u6307\u51fa\u7576 AI \u5340\u584a\u7684\u6587\u5b57\u5f8c\u51fa\u73fe\u7d05\u5b87\u7b26\u865f\uff0c\u4ee3\u8868\u6b64\u6bb5\u6587\u5b57\u662f\u5f9e\u67d0\u67d0\u7db2\u9801\u5f15\u7528\u800c\u4f86\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeGAhSxcPG3IIeo-YHsj6MRQLI4oq1pb2goCLgsL2-F2IX1VOlm1QdZoXKuw2diTxUBtQkfWwEcPw91blVNCj0lC_EWAlIVhi9Xr7bQSrWdmxhVIJrj9rC7fcWnABUuJwhOgdLePdwEN9gwZAzG79Wk5BSv?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u81ea\u53bb\u5e74 9 \u6708\u60e1\u540d\u662d\u5f70\u7684 HCU \u66f4\u65b0\u8d77\uff0cGoogle \u5728\u7f8e\u570b\u5340\u7684\u5e02\u4f54\u7387\u65e5\u76ca\u4e0b\u964d\uff0cBing \u662f\u6700\u5927\u7684\u5f97\u76ca\u8005\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdflDT5G-TMrvUrwXpo39Z3fWte--HeCPoxpBtRdDm3gfTzf01XEHxy6KSztZhllO-0Dt1Wj4uTZIGGoCGDLvDYCRrTauCTGTBS4vpv_hW_v0cpb_uE2cEEHiRCZ1VB9PskvrI1B0SWjKVs610ihSyzsbg?key=_2OXiD4QGcAD96YleZEM-Q\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\uff08\u6578\u64da\u4f86\u6e90\uff1a<a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/all\/united-states-of-america\">Statcounter<\/a>\uff0c2023\/06~204\/06\uff09<\/p>\n\n\n\n<p>\u7e3d\u800c\u8a00\u4e4b\uff0cGoogle \u96d6\u7136\u6301\u7e8c\u76c8\u5229\uff0c\u4f46\u986f\u7136\u6b63\u9762\u81e8\u8457\u6975\u5927\u7684\u58d3\u529b\uff0cAI Overvews \u56de\u7b54\u7684\u5931\u6e96\u4ee5\u53ca HCU \u7684\u300c\u6050\u8972\u300d\uff0c\u90fd\u8b93\u5f88\u591a\u4f7f\u7528\u8005\u7070\u5fc3\uff0c\u76ee\u524d\u9023<a href=\"https:\/\/richsanger.com\/ai-overviews-under-fire-from-congress-how-will-google-respond\/\">\u7f8e\u570b\u570b\u6703<\/a>\u90fd\u958b\u59cb\u5728\u627e Google \u7684\u9ebb\u7169\u3002OpenAI\u3001Bing \u9084\u6709 Perplexity \u7684\u7dca\u8ffd\u5176\u5f8c\uff0c\u90fd\u4e00\u6b65\u6b65\u5728\u52d5\u6416 Google \u641c\u5c0b\u5f15\u64ce\u7684\u9f8d\u982d\u5730\u4f4d\u3002<\/p>\n\n\n\n<p>\u53c3\u8003\u7db2\u9801\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blogs.bing.com\/search\/July-2024\/generativesearch\">https:\/\/blogs.bing.com\/search\/July-2024\/generativesearch<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/searchengineland.com\/bing-testing-new-generative-search-experience-444375\">Bing testing new generative search experience<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/bings-new-ai-search-maintains-organic-traffic\/522979\/\">Bing&#8217;s Updated AI Search Will Make Site Owners Happy<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>awoo \u4f5c\u70ba SEO 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