{"id":4420,"date":"2020-07-15T12:26:49","date_gmt":"2020-07-15T04:26:49","guid":{"rendered":"https:\/\/www.nununi.com\/?p=4420"},"modified":"2023-12-28T16:47:24","modified_gmt":"2023-12-28T08:47:24","slug":"martech-tool-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-tool-customer-engagement\/","title":{"rendered":"\u5275\u9020\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u6a5f\u6703\uff0c\u904b\u7528Martech\u5de5\u5177\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\u4e0d\u53ef\u6216\u7f3a\u7684\u4e09\u5927\u8981\u7d20"},"content":{"rendered":"\r\n<p>\u5728\u8d8a\u4f86\u8d8a\u96e3\u7372\u53d6\u9867\u5ba2\u7684\u6642\u4ee3\uff0c\u4f01\u696d\u66f4\u9700\u8981\u601d\u8003\u5982\u4f55\u8207\u9867\u5ba2\u5efa\u7acb\u4e2d\u9577\u671f\u95dc\u4fc2\uff0c\u4e5f\u5c31\u662f&lt;<a href=\"https:\/\/www.nununi.com\/omnichannel-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" 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class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-tool-customer-engagement\/#Develop_%E4%BB%A5%E9%A1%A7%E5%AE%A2%E7%82%BA%E4%B8%AD%E5%BF%83%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5\" >Develop \u4ee5\u9867\u5ba2\u70ba\u4e2d\u5fc3\u7684\u884c\u92b7\u7b56\u7565<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-tool-customer-engagement\/#%E7%B5%90%E8%AA%9E\" >\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%BA%E5%80%91%E7%9A%84%E8%A1%8C%E7%82%BA%E6%A8%A1%E5%BC%8F%E5%BE%9E%E3%80%8C%E6%93%81%E6%9C%89%E5%88%B0%E4%BD%BF%E7%94%A8%E3%80%8D\"><\/span>\u4eba\u5011\u7684\u884c\u70ba\u6a21\u5f0f\u5f9e\u300c\u64c1\u6709\u5230\u4f7f\u7528\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u5230\u4e86 2020 \u5e74\uff0c\u9019\u53e5\u8a71\u5df2\u7d93\u662f\u8001\u751f\u5e38\u8ac7\u4e86\uff0c\u4eba\u5011\u4e0d\u518d\u6eff\u8db3\u65bc\u4e00\u6b21\u6027\u6d88\u8cbb\uff0c\u800c\u662f\u5f9e\u6bcf\u4e00\u6b21\u7684\u4f7f\u7528\u9ad4\u9a57\u7576\u4e2d\u6c7a\u5b9a\u662f\u5426\u5f8c\u7e8c\u6d88\u8cbb\uff0c\u4f8b\u5982\u6211\u5011\u6240\u719f\u77e5\u7684\u8a02\u95b1\u5236\u3001\u878d\u5408\u5be6\u9ad4\u8207\u6578\u4f4d\u6e20\u9053\u7684 OMO (online merges offline) \u4ee5\u53ca\u5c07\u5546\u54c1\u76f4\u63a5\u9023\u4e0a\u7db2\u7684 IoT(Internet of Things)\uff0c\u9019\u4e9b\u8da8\u52e2\u90fd\u662f\u8c61\u5fb5\u8457\u300c\u8cfc\u8cb7\u4e0d\u662f\u8d77\u9ede\uff0c\u800c\u662f\u958b\u59cb\u300d\u7684\u65b0\u6642\u4ee3\u5546\u696d\u6a21\u5f0f\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%8F%E9%81%8E%E3%80%8C%E9%A1%A7%E5%AE%A2%E7%B6%93%E7%87%9F%E3%80%8D%E4%BE%86%E5%B9%AB%E5%8A%A9%E4%BC%81%E6%A5%AD%E7%8D%B2%E5%BE%97%E7%87%9F%E6%94%B6\"><\/span>\u900f\u904e\u300c\u9867\u5ba2\u7d93\u71df\u300d\u4f86\u5e6b\u52a9\u4f01\u696d\u7372\u5f97\u71df\u6536<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u64da\u7d71\u8a08\uff0c\u53f0\u7063\u5728 2018 \u5e74\u884c\u52d5\u88dd\u7f6e\u666e\u53ca\u7387\u5df2\u4f86\u5230 86 %\u3001\u4e0a\u7db2\u666e\u53ca\u7387\u66f4\u662f\u9ad8\u905499.6%\uff0c\u6bcf\u5929\u90fd\u6709\u7121\u6578\u8cc7\u8a0a\u6d41\u5165\u6d88\u8cbb\u8005\u7684\u8996\u7dda\u7bc4\u570d\u5167\uff0c\u6bcf\u4eba\u4e00\u5929\u900f\u904e\u5404\u7a2e\u5a92\u4ecb\u7372\u5f97 3000 \u5247\u8a0a\u606f\uff0c\u4f46\u6700\u7d42\u8a18\u5f97\u7684\u53ea\u6709\u5927\u6982 4 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A6%81%E9%80%B2%E8%A1%8C%E9%A1%A7%E5%AE%A2%E4%BA%92%E5%8B%95%EF%BC%8C%E6%9C%89%E6%95%88%E4%BD%BF%E7%94%A8%E3%80%8C%E6%8E%A5%E8%A7%B8%E9%BB%9Etouch_point%E3%80%8D%E6%98%AF%E5%BF%85%E9%A0%88%E7%9A%84\"><\/span>\u8981\u9032\u884c\u9867\u5ba2\u4e92\u52d5\uff0c\u6709\u6548\u4f7f\u7528\u300c\u63a5\u89f8\u9ede(touch point)\u300d\u662f\u5fc5\u9808\u7684<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u8aaa\u5230\u9019\u88e1\uff0c\u5230\u5e95\u61c9\u8a72\u8981\u600e\u9ebc\u505a\u624d\u80fd\u5efa\u7acb\u8207\u9867\u5ba2\u9593\u7684\u9577\u671f\u95dc\u4fc2\u5462\uff1f<\/p>\r\n\r\n\r\n\r\n<p>\u524d\u671f\u5728\u7372\u53d6\u9867\u5ba2\u968e\u6bb5\uff0c\u6211\u5011\u90fd\u77e5\u9053\u8981\u8b93\u4f01\u696d\u670d\u52d9\u88ab\u66f4\u591a\u4eba\u77e5\u9053\u5f88\u56f0\u96e3\uff0c\u4e0d\u904e\u5982\u679c\u662f\u50b3\u9054\u8cc7\u8a0a\u7d66\u6703\u54e1\u8cc7\u6599\u5eab\u88e1\u7684\u9867\u5ba2\u7684\u8a71\u5c31\u76f8\u5c0d\u5bb9\u6613\u8a31\u591a\uff0c\u4f8b\u5982\u8aaa\u904b\u7528\u5ba2\u6236\u6578\u64da\u6839\u64da\u9867\u5ba2\u559c\u597d\u767c\u9001\u5ba2\u88fd\u5316 EDM\u3001\u5b89\u88dd\u81ea\u5bb6 app \u5c31\u9001\u512a\u60e0\u5238\u7b49\u65b9\u5f0f\uff0c\u4f86\u7dad\u7e6b\u9867\u5ba2\u63a5\u89f8\u9ede\uff0c\u5c31\u66f4\u6709\u6a5f\u6703\u77ad\u89e3\u9867\u5ba2\u559c\u597d\u548c\u559c\u6b61\u7684\u5546\u54c1\u985e\u578b\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E6%88%90%E9%A1%A7%E5%AE%A2%E5%8F%AA%E8%A6%81%E4%B8%80%E6%AC%A1%E6%9C%89%E4%B8%8D%E5%A5%BD%E7%9A%84%E9%AB%94%E9%A9%97%E5%B0%B1%E6%9C%83%E6%94%BE%E6%A3%84%E8%B3%BC%E8%B2%B7\"><\/span>\u56db\u6210\u9867\u5ba2\u53ea\u8981\u4e00\u6b21\u6709\u4e0d\u597d\u7684\u9ad4\u9a57\u5c31\u6703\u653e\u68c4\u8cfc\u8cb7<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u96d6\u7136\u6578\u4f4d\u884c\u92b7\u80fd\u5920\u628a\u9867\u5ba2\u884c\u70ba\u5f59\u6574\u6210\u6578\u64da\uff0c\u4fbf\u65bc\u884c\u92b7\u4eba\u54e1\u53c3\u8003\uff0c\u4f46\u4e5f\u5225\u5fd8\u8a18\u773c\u524d\u7684\u6578\u64da\u6b63\u53cd\u61c9\u7684\u662f\u6d3b\u751f\u751f\u7684\u9867\u5ba2\uff0c\u64da\u7d71\u8a08\uff0c\u53ea\u8981\u4e00\u6b21\u4e0d\u597d\u7684\u9ad4\u9a57\u5c31\u6703\u653e\u68c4\u8cfc\u8cb7\u7684\u9867\u5ba2\u5360\u4e86\u6574\u9ad4\u9867\u5ba2\u7684\u56db\u6210\uff0c\u6240\u4ee5\u5c0d\u65bc\u6bcf\u5247\u8a0a\u606f\u7684\u767c\u9001\uff0c\u4f01\u696d\u66f4\u61c9\u8a72\u8b39\u614e\u601d\u8003\u4e09\u500b\u554f\u984c\uff1a<strong>\u767c\u9001\u76ee\u7684\u3001\u767c\u7d66\u8ab0\u770b\u3001\u5e0c\u671b\u9867\u5ba2\u63a5\u4e0b\u4f86\u505a\u51fa\u4ec0\u9ebc\u884c\u70ba<\/strong>\uff0c\u9032\u4e00\u6b65\u69cb\u60f3\u8a0a\u606f\u5167\u5bb9\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-4440\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/07\/20200714_repro_\u5de5\u4f5c\u5340\u57df-1.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u8ac7\u5230\u300c\u8ca0\u9762\u9ad4\u9a57\u300d\uff0c\u6211\u5011\u53ef\u4ee5\u60f3\u5230\u5f88\u591a\u4f8b\u5b50\uff0c\u6bd4\u5982\u8a3b\u518a\u6703\u54e1\u8907\u96dc\uff1b\u7d50\u5e33\u7cfb\u7d71\u7e41\u7463\uff1b\u627e\u4e0d\u5230\u5546\u54c1\uff0c\u6291\u6216\u88ab\u767c\u9001\u5230\u8ddf\u81ea\u5df1\u7121\u95dc\u7684\u5167\u5bb9\u7b49\uff0c\u900f\u904e\u767c\u9001\u8a0a\u606f\u7372\u5f97\u8f49\u63db\uff0c\u96d6\u6703\u5e6b\u52a9\u8f49\u63db\u4fc3\u8cfc\uff0c\u4f46\u4e5f\u53ef\u80fd\u9020\u6210\u9867\u5ba2\u6d41\u5931\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A1%A7%E5%AE%A2%E4%BA%92%E5%8B%95%E9%AB%94%E9%A9%97%E7%9A%84%E7%90%86%E6%83%B3%E7%8B%80%E6%85%8B%EF%BC%9A%E8%AE%93%E9%A1%A7%E5%AE%A2%E6%A8%82%E5%9C%A8%E5%85%B6%E4%B8%AD\"><\/span>\u9867\u5ba2\u4e92\u52d5\u9ad4\u9a57\u7684\u7406\u60f3\u72c0\u614b\uff1a\u8b93\u9867\u5ba2\u6a02\u5728\u5176\u4e2d<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u70ba\u4e86\u4e0d\u8b93\u9867\u5ba2\u6d88\u8cbb\u7684\u6a5f\u6703\u8dd1\u6389\uff0c\u5fc5\u9808\u5728\u6700\u9069\u5408\u7684\u6642\u9593\uff0c\u63d0\u4f9b\u6700\u9069\u5408\u7684\u9ad4\u9a57\u7d66\u6700\u9069\u5408\u7684\u9867\u5ba2\uff0c\u5728\u8a2d\u8a08\u9867\u5ba2\u4e92\u52d5\u7684\u8a0a\u606f\u6642\uff0c\u5343\u842c\u5225\u5fd8\u8a18\u63a8\u64ad\u8a0a\u606f\u7684\u6838\u5fc3\u50f9\u503c\u5728\u65bc\uff1a\u300c\u8981\u8b93\u9867\u5ba2\u4e0d\u611f\u5230\u53ad\u7169\u3001\u5728\u9019\u500b\u4e92\u52d5\u88e1\u6a02\u5728\u5176\u4e2d\u300d\u5305\u542b\u50b3\u9001\u611f\u8b1d\u4fe1\u7d66\u7b2c\u4e00\u6b21\u8cfc\u8cb7\u7684\u9867\u5ba2\uff0c\u4e26\u900f\u904e\u4ecb\u7d39 APP \u512a\u60e0\u4f86\u5e6b\u52a9\u4e0b\u8f09\u8f49\u63db\uff1b\u5df2\u7d93\u6210\u529f\u4e0b\u8f09 App \u7684\u9867\u5ba2\uff0c\u4f01\u696d\u53ef\u4ee5\u900f\u904e\u5b9a\u671f\u63a8\u64ad\u8a0a\u606f\u4f86\u5f15\u5c0e\u4f7f\u7528\u670d\u52d9\uff1b\u54c1\u724c\u7684\u91cd\u5ea6\u4f7f\u7528\u8005\uff0c\u53ef\u4ee5\u900f\u904e\u300c\u9650\u5b9a\u7279\u8ce3\u300d\u4f86\u63d0\u9ad8\u4e92\u52d5\u9ad4\u9a57\uff0c\u8b93\u4f7f\u7528\u8005\u66f4\u6a02\u65bc\u5206\u4eab\u8a0a\u606f\u7d66\u89aa\u53cb\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4ee5 Walmart \u70ba\u4f8b\uff0cWalmart \u70ba\u4e86\u548c Amazon \u7af6\u722d\uff0c\u81f4\u529b\u65bc\u63d0\u4f9b\u5be6\u9ad4\u5e97\u9762\u8207\u6578\u4f4d\u878d\u5408\u7684\u8cfc\u7269\u9ad4\u9a57\uff0c\u900f\u904e\u5728\u5176 App \u4e0a\u65b0\u589e\u5e97\u92ea\u5730\u5716\u529f\u80fd\uff0c\u8b93\u9867\u5ba2\u80fd\u5920\u57fa\u65bc\u8ce3\u5834\u8a2d\u8a08\u8207\u6d3b\u52d5\u4fc3\u92b7\uff0c\u800c\u5feb\u901f\u627e\u5230\u60f3\u8981\u7684\u5546\u54c1\uff0c\u4e0d\u53ea\u5927\u5e45\u6e1b\u5c11\u5e97\u54e1\u7684\u5de5\u4f5c\u91cf\uff0cWalmart \u9084\u53ef\u8490\u96c6\u4f7f\u7528\u5730\u5716\u7684\u9867\u5ba2\u884c\u70ba\u6578\u64da\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AF%A6%E7%8F%BE%E9%A1%A7%E5%AE%A2%E4%BA%92%E5%8B%95%E9%AB%94%E9%A9%97%E4%B8%8D%E5%8F%AF%E6%88%96%E7%BC%BA%E7%9A%84%E4%B8%89%E5%A4%A7%E8%A6%81%E7%B4%A0\"><\/span>\u5be6\u73fe\u9867\u5ba2\u4e92\u52d5\u9ad4\u9a57\u4e0d\u53ef\u6216\u7f3a\u7684\u4e09\u5927\u8981\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u8981\u9054\u6210\u300c\u9867\u5ba2\u4e92\u52d5\u9ad4\u9a57\u300d\u7684\u689d\u4ef6\uff0c\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6 (harvard business review) \u662f\u4ee5\u300c3D\u300d\u9019\u500b\u6846\u67b6\u4f86\u5b9a\u7fa9\u3002\u4e5f\u5c31\u662f\uff1a<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_%E9%A1%A7%E5%AE%A2%E5%88%86%E5%B1%A4\"><\/span>Design \u9867\u5ba2\u5206\u5c64<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u9996\u5148\u662f Design \u8a2d\u8a08\u4e0d\u662f\u900f\u904e\u6027\u5225\u5e74\u9f61\u5206\u985e\uff0c\u800c\u662f\u6839\u64da\u300c\u4e92\u52d5\u9ad4\u9a57\u7b49\u7d1a\u300d\u70ba\u57fa\u790e\uff0c\u5c07\u9867\u5ba2\u9032\u884c\u6d3b\u8e8d\u5ea6\u7684\u5340\u5206\uff0c\u4f8b\u5982\uff0c\u4f7f\u7528\u983b\u7387\u8f03\u4f4e\u7684\u9867\u5ba2\u767c\u9001\u6298\u50f9\u5238\uff1b\u5b9a\u671f\u5411\u91cd\u5ea6\u7528\u5ea6\u767c\u611f\u8b1d\u4fe1\u6216\u9650\u5b9a\u7279\u8ce3\u7b49\u65b9\u5f0f\u4f86\u9054\u5230\u76ee\u7684\u3002\u9019\u6a23\u9664\u4e86\u53ef\u63d0\u9ad8\u4e92\u52d5\uff0c\u9084\u53ef\u6291\u5236\u9867\u5ba2\u7dad\u6301\u7684\u6210\u672c\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deliver_%E5%96%84%E7%94%A8%E8%A1%8C%E9%8A%B7%E6%8E%A5%E8%A7%B8%E9%BB%9E\"><\/span>Deliver \u5584\u7528\u884c\u92b7\u63a5\u89f8\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u6240\u8b02\u300c\u63a5\u89f8\u9ede\u300d\u662f\u6307\uff0c\u6f5b\u5728\u5ba2\u6236\u6216\u73fe\u6709\u5ba2\u6236\u63a5\u89f8\u5230\u60a8\u7684\u54c1\u724c\u7684\u4efb\u4f55\u6642\u6a5f\uff0c\u5305\u62ec\u5be6\u9ad4\u5e97\u92ea\u3001\u5e97\u5546\u9801\u9762\u3001\u793e\u7fa4\u5a92\u9ad4\u3001\u5ba2\u6236\u670d\u52d9\u6216\u4f01\u696d PR \u7b49\u90fd\u5305\u542b\u5728\u5167\u3002\u4ee5\u53f0\u7063\u73fe\u6709\u884c\u92b7\u74b0\u5883\u4f86\u8aaa\uff0c\u4e00\u500b\u884c\u92b7\u4eba\u54e1\u9700\u8981\u64cd\u4f5c\u591a\u7a2e\u884c\u92b7\u63a5\u89f8\u9ede\uff0c\u8981\u5728\u9019\u4e9b\u884c\u92b7\u7ba1\u9053\u4e2d\u5448\u73fe\u51fa\u4e00\u81f4\u7684\u54c1\u724c\u8abf\u6027\uff0c\u4e26\u4e14\u6839\u64da\u9867\u5ba2\u65c5\u7a0b\u968e\u6bb5\u7d66\u4e88\u9069\u7576\u8a0a\u606f\uff0c\u4f7f\u7528\u884c\u92b7\u81ea\u52d5\u5316\u5e73\u53f0\u9032\u884c\u6574\u5408\u5c31\u975e\u5e38\u91cd\u8981\u4e86\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.nununi.com\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u4ec0\u9ebc\u662f\u884c\u92b7\u81ea\u52d5\u5316\uff1f\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u5165\u9580\u4ecb\u7d39<\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_%E4%BB%A5%E9%A1%A7%E5%AE%A2%E7%82%BA%E4%B8%AD%E5%BF%83%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5\"><\/span>Develop \u4ee5\u9867\u5ba2\u70ba\u4e2d\u5fc3\u7684\u884c\u92b7\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u70ba\u4e86\u5be6\u73fe\u300c\u9867\u5ba2\u4e92\u52d5\u9ad4\u9a57\u300d\uff0c\u4f01\u696d\u9700\u8981\u7d93\u5e38\u8490\u96c6\u5ba2\u6236\u7684\u5fc3\u5f97\uff0c\u4e26\u56de\u994b\u5230\u5546\u54c1\u8207\u5be6\u9ad4\u5e97\u92ea\/\u96fb\u5546\u9801\u9762\u4e0a\uff0c\u9867\u5ba2\u4e92\u52d5\u9ad4\u9a57\uff0c\u4e0d\u53ea\u662f\u63d0\u4f9b\u9867\u5ba2\u8a0a\u606f\uff0c\u800c\u662f\u727d\u626f\u6574\u500b\u4f01\u696d\u884c\u92b7\u7684\u65b9\u5411\u8207\u7b56\u7565\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-4421\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/07\/\u672a\u547d\u540d-1_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u5728\u7406\u60f3\u72c0\u614b\u4e0b\u662f\u5f9e\u63a5\u89f8\u9867\u5ba2\u7684\u8d77\u9ede\u3001\u7d93\u71df\u4e0d\u540c\u6e20\u9053\uff0c\u5230\u5efa\u69cb\u6574\u500b\u4e92\u52d5\u5834\u666f\uff0c\u4f46\u6839\u64da\u4ee5\u4e0a\u6578\u64da\u5c31\u53ef\u4ee5\u77e5\u9053\uff1a\u73fe\u5be6\u751f\u6d3b\u4e2d\u9084\u662f\u6bd4\u8f03\u96e3\u5be6\u73fe\u7684\uff0c\u56e0\u6b64\u4f01\u696d\u624d\u9700\u8981\u900f\u904e\u9867\u5ba2\u4e92\u52d5\u5de5\u5177\u8f14\u52a9\uff0c\u4f8b\u5982\u65e5\u672c\u9818\u5c0e\u54c1\u724c\u9867\u5ba2\u4e92\u52d5\u5e73\u53f0 Repro\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5f9e\u7db2\u7ad9\u7aef\/ app \u7aef\u5be6\u73fe\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u53ef\u80fd\uff0cRepro \u505a\u70ba\u4e00\u500b\u300c\u4e2d\u5fc3\u300d\u4f86\u8a2d\u8a08\u884c\u92b7\u67b6\u69cb\uff0c\u5f59\u6574\u5404\u7ba1\u9053\u9867\u5ba2\u6578\u64da\uff0c\u4e0d\u7ba1\u662f Email\/Website\/App \u7b49\u7ba1\u9053\u90fd\u80fd\u63a8\u64ad\u8a0a\u606f\uff0c\u4f86\u9032\u884c\u9867\u5ba2\u4e92\u52d5\u7ba1\u7406\uff0c\u540c\u6642\u638c\u63e1\u884c\u70ba\u8207\u5c6c\u6027\u6578\u64da\uff0c\u80fd\u5920\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u4f86\u63d0\u4f9b\u670d\u52d9\uff0c\u4eca\u5e74\u8207 awoo \u5408\u4f5c\u5f8c\uff0c\u6b63\u5f0f\u9032\u8ecd\u53f0\u7063\uff0c\u540c\u6642\u5f15\u9032\u5b8c\u6574\u7684\u5ba2\u6236\u6210\u529f\u8aee\u8a62 (Customer Success) \uff0c\u8b93\u4f01\u696d\u5c31\u7b97\u6c92\u6709\u8db3\u5920\u884c\u92b7 know-how\uff0c\u4e5f\u80fd\u5be6\u73fe\u9867\u5ba2\u4e92\u52d5\u9ad4\u9a57\u4f86\u63d0\u5347\u71df\u6536\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span>\u7d50\u8a9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u5728\u6574\u9ad4\u5927\u74b0\u5883\u8207\u5e02\u5834\u898f\u6a21\u7e2e\u6e1b\u7684\u72c0\u6cc1\u4e0b\uff0c\u597d\u597d\u628a\u63e1\u539f\u6709\u6703\u54e1\u7684\u7d93\u71df\uff0c\u900f\u904e\u9069\u7576\u7684\u9867\u5ba2\u4e92\u52d5\u589e\u52a0\u4e0b\u55ae\u7387\uff0c\u4f01\u696d\u4e0d\u59a8\u5728\u5168\u7403\u75ab\u60c5\u4f9d\u7136\u56b4\u5cfb\u7684\u6642\u671f\uff0c\u597d\u597d\u601d\u8003\u672a\u4f86\u6703\u54e1\u7d93\u71df\u7b56\u7565\uff0c\u65b9\u80fd\u5728\u5f8c\u75ab\u60c5\u6642\u4ee3\u4e0b\u4f54\u6709\u4e00\u5e2d\u5730\u4f4d\u3002\u60f3\u77ad\u89e3\u66f4\u591a awoo+Repro \u7684\u5408\u4f5c\u7d30\u7bc0\u55ce\uff1f\u6b61\u8fce<a href=\"https:\/\/www.nununi.com\/inquiry\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u7acb\u5373\u8aee\u8a62 (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u7acb\u5373\u8aee\u8a62<\/a>\uff0c\u540c\u6642\u4e5f\u5225<a href=\"https:\/\/www.nununi.com\/subscribe\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u5fd8\u4e86\u8a02\u95b1 nununi \u90e8\u843d\u683c (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u5fd8\u4e86\u8a02\u95b1 nununi <\/a><a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-dsa-nununi\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5df2\u66f4\u540d\u70ba<strong>\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong>)<\/a><a href=\"https:\/\/www.nununi.com\/subscribe\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u5fd8\u4e86\u8a02\u95b1 nununi \u90e8\u843d\u683c (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u90e8\u843d\u683c<\/a>\uff0c\u7372\u5f97\u6700\u65b0\u7684 Martech \u65b0\u77e5\u8207\u6d3b\u52d5\u8cc7\u8a0a\uff01<\/p>\r\n\r\n\r\n\r\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.nununi.com\/webinar-2020-06-30-review\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u300c\u9ad4\u9a57\u300d\u70ba\u738b\u7684\u96f6\u552e\u65b0\u4e16\u4ee3\u4f86\u81e8\uff01\u904b\u7528\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u6253\u9020\u500b\u4eba\u5316\u9867\u5ba2\u9ad4\u9a57<\/a><\/p>\r\n\r\n\r\n\r\n<p>\u6587\u7ae0\u53c3\u8003\uff1a<a href=\"https:\/\/repro.io\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Repro Customer Engagement<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u8d8a\u4f86\u8d8a\u96e3\u7372\u53d6\u9867\u5ba2\u7684\u6642\u4ee3\uff0c\u4f01\u696d\u66f4\u9700\u8981\u601d\u8003\u5982\u4f55\u8207\u9867\u5ba2\u5efa\u7acb\u4e2d\u9577\u671f\u95dc\u4fc2\uff0c\u4e5f\u5c31\u662f&lt;\u5f8c\u75ab\u60c5\u6642\u4ee3\u5be6\u9ad4\u901a\u8def\u8f49\u7dda\u4e0a\uff0c\u5f9e\u9867 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":28559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,447],"tags":[],"class_list":["post-4420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","category-martech-tool"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5275\u9020\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u6a5f\u6703\uff0c\u904b\u7528Martech\u5de5\u5177\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\u4e0d\u53ef\u6216\u7f3a\u7684\u4e09\u5927\u8981\u7d20 - awoo<\/title>\n<meta name=\"description\" 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