{"id":44797,"date":"2025-10-16T10:52:45","date_gmt":"2025-10-16T02:52:45","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=44797"},"modified":"2025-12-23T00:58:43","modified_gmt":"2025-12-22T16:58:43","slug":"digital-advertising","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/","title":{"rendered":"\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u5168\u9762\u653b\u7565\uff1a\u5f9e\u5165\u9580\u5230\u9032\u968e\uff0c\u638c\u63e1\u5e73\u53f0\u9078\u64c7\u3001\u9810\u7b97\u898f\u5283\u8207\u6210\u6548\u512a\u5316"},"content":{"rendered":"\n<p>\u5728\u6578\u4f4d\u8f49\u578b\u6d6a\u6f6e\u4e0b\uff0c\u54c1\u724c\u7684\u7af6\u722d\u65e9\u5df2\u4e0d\u518d\u53ea\u662f\u7522\u54c1\u6216\u50f9\u683c\uff0c\u800c\u662f\u300c\u5982\u4f55\u5728\u6b63\u78ba\u7684\u6642\u9593\uff0c\u7528\u6b63\u78ba\u7684\u8a0a\u606f\u89f8\u53ca\u6b63\u78ba\u7684\u4eba\u300d\u3002\u6578\u4f4d\u5ee3\u544a\u6295\u653e\uff08Digital Advertising\uff09\u6210\u70ba\u4f01\u696d\u884c\u92b7\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u6838\u5fc3\u7b56\u7565\uff0c\u4e0d\u8ad6\u662f\u65b0\u5275\u54c1\u724c\u3001\u96fb\u5546\u696d\u8005\u3001\u9084\u662f\u50b3\u7d71\u7522\u696d\uff0c\u90fd\u900f\u904e\u7cbe\u6e96\u6295\u653e\u8207\u6578\u64da\u8ffd\u8e64\uff0c\u8b93\u6bcf\u4e00\u5206\u9810\u7b97\u66f4\u6709\u6548\u7387\u5730\u5e36\u4f86\u6210\u6548\u3002\u3000<\/p>\n\n\n\n<p>\u672c\u7bc7\u300a\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u5168\u9762\u653b\u7565\uff1a\u5f9e\u5165\u9580\u5230\u9032\u968e\uff0c\u638c\u63e1\u5e73\u53f0\u9078\u64c7\u3001\u9810\u7b97\u898f\u5283\u8207\u6210\u6548\u512a\u5316\u300b\u5c07\u5e36\u4f60\u5f9e\u57fa\u790e\u6982\u5ff5\u51fa\u767c\uff0c\u9010\u6b65\u7406\u89e3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6578\u4f4d\u5ee3\u544a\u7684\u57fa\u672c\u539f\u7406\u8207\u985e\u578b<\/li>\n\n\n\n<li>\u65b0\u624b\u5165\u9580\u7684\u4e94\u5927\u6b65\u9a5f<\/li>\n\n\n\n<li>\u4e3b\u6d41\u5e73\u53f0\uff08Facebook\u3001Instagram\u3001Google\uff09\u6bd4\u8f03\u8207\u9078\u64c7<\/li>\n\n\n\n<li>\u5ee3\u544a\u8cbb\u7528\u3001KPI \u6307\u6a19\u8207\u6548\u76ca\u8ffd\u8e64\u65b9\u5f0f<\/li>\n\n\n\n<li>\u5be6\u969b\u6210\u529f\u6848\u4f8b\u5206\u6790\u8207\u512a\u5316\u601d\u8def<\/li>\n<\/ul>\n\n\n\n<p>\u7121\u8ad6\u4f60\u662f\u525b\u8e0f\u5165\u6578\u4f4d\u884c\u92b7\u9818\u57df\u7684\u65b0\u624b\uff0c\u6216\u60f3\u5f37\u5316\u7b56\u7565\u8207\u6578\u64da\u5206\u6790\u80fd\u529b\u7684\u884c\u92b7\u4eba\uff0c\u9019\u4efd\u6307\u5357\u90fd\u5c07\u5e6b\u52a9\u4f60\u5f9e\u300c\u6703\u6295\u653e\u300d\u5230\u300c\u6703\u512a\u5316\u300d\uff0c\u771f\u6b63\u638c\u63e1\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff08ROAS\uff09\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/#%E4%B8%80%E3%80%81%E4%BB%80%E9%BA%BC%E6%98%AF%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%EF%BC%9F\" >\u4e00\u3001\u4ec0\u9ebc\u662f\u6578\u4f4d\u5ee3\u544a\u6295\u653e\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/#%E4%BA%8C%E3%80%81%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E6%80%8E%E9%BA%BC%E9%96%8B%E5%A7%8B%EF%BC%9F%E6%96%B0%E6%89%8B%E5%85%A5%E9%96%80_5_%E6%AD%A5%E9%A9%9F\" >\u4e8c\u3001\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u600e\u9ebc\u958b\u59cb\uff1f\u65b0\u624b\u5165\u9580 5 \u6b65\u9a5f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/#1_%E7%9B%AE%E6%A8%99%E8%A8%AD%E5%AE%9A%EF%BC%88Define_Your_Goal%EF%BC%89\" >1. \u76ee\u6a19\u8a2d\u5b9a\uff08Define Your Goal\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/#2_%E5%8F%97%E7%9C%BE%E5%88%86%E6%9E%90%EF%BC%88Audience_Analysis%EF%BC%89\" >2. \u53d7\u773e\u5206\u6790\uff08Audience Analysis\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/#3_%E9%81%B8%E6%93%87%E4%B8%BB%E8%A6%81%E5%BB%A3%E5%91%8A%E5%B9%B3%E5%8F%B0%EF%BC%88Choose_Platforms%EF%BC%89\" >3. \u9078\u64c7\u4e3b\u8981\u5ee3\u544a\u5e73\u53f0\uff08Choose Platforms\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/#4_%E9%A0%90%E7%AE%97%E8%A6%8F%E5%8A%83%EF%BC%88Budget_Planning%EF%BC%89\" >4. \u9810\u7b97\u898f\u5283\uff08Budget Planning\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/#5_%E7%B4%A0%E6%9D%90%E8%A3%BD%E4%BD%9C%E8%88%87%E6%8A%95%E6%94%BE%E6%93%8D%E4%BD%9C%EF%BC%88Creative_Execution%EF%BC%89\" >5. \u7d20\u6750\u88fd\u4f5c\u8207\u6295\u653e\u64cd\u4f5c\uff08Creative &amp; Execution\uff09<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/#%E4%B8%89%E3%80%81%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E5%B8%B8%E8%A6%8B%E5%B9%B3%E5%8F%B0%E6%AF%94%E8%BC%83%E8%88%87%E5%84%AA%E7%BC%BA%E9%BB%9E\" >\u4e09\u3001\u5ee3\u544a\u6295\u653e\u5e38\u898b\u5e73\u53f0\u6bd4\u8f03\u8207\u512a\u7f3a\u9ede<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/#%E5%9B%9B%E3%80%81%E8%B2%BB%E7%94%A8%E8%88%87%E6%88%90%E6%95%88%E8%A9%95%E4%BC%B0%EF%BC%9A%E6%8A%95%E6%94%BE_KPI_%E8%88%87%E5%84%AA%E5%8C%96%E7%AD%96%E7%95%A5\" >\u56db\u3001\u8cbb\u7528\u8207\u6210\u6548\u8a55\u4f30\uff1a\u6295\u653e KPI \u8207\u512a\u5316\u7b56\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/#%E7%B5%90%E8%AA%9E\" >\u7d50\u8a9e<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-advertising\/#Contact_Us\" >Contact Us<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E4%BB%80%E9%BA%BC%E6%98%AF%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%EF%BC%9F\"><\/span>\u4e00\u3001\u4ec0\u9ebc\u662f\u6578\u4f4d\u5ee3\u544a\u6295\u653e\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>\u6578\u4f4d\u5ee3\u544a\u6295\u653e\uff08Digital Advertising\uff09\u662f\u6307\u54c1\u724c\u6216\u4f01\u696d\u900f\u904e\u7dda\u4e0a\u5a92\u9ad4\u5e73\u53f0\uff08\u5982 Google\u3001Facebook\u3001Instagram\u3001YouTube \u7b49\uff09\uff0c\u4ee5\u4ed8\u8cbb\u65b9\u5f0f\u5c55\u793a\u5ee3\u544a\u5167\u5bb9\u7d66\u7279\u5b9a\u53d7\u773e\uff0c\u9054\u6210\u5982\u63d0\u5347\u66dd\u5149\u3001\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\u3001\u5f15\u5c0e\u8f49\u63db\uff08\u5982\u8cfc\u8cb7\u6216\u8a3b\u518a\uff09\u7b49\u884c\u92b7\u76ee\u6a19\u7684\u904e\u7a0b\u3002<\/p>\n\n\n\n<p>\u5e38\u898b\u7684\u985e\u578b\u8207\u5e73\u53f0\u53ef\u5206\u70ba\u4ee5\u4e0b\u5e7e\u7a2e\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5ee3\u544a\u985e\u578b<\/th><th>\u8aaa\u660e<\/th><th>\u5e38\u898b\u5e73\u53f0<\/th><\/tr><\/thead><tbody><tr><td>\u641c\u5c0b\u5ee3\u544a\uff08Search Ads\uff09<\/td><td>\u6839\u64da\u4f7f\u7528\u8005\u641c\u5c0b\u95dc\u9375\u5b57\u986f\u793a\u5ee3\u544a\uff0c\u5177\u9ad8\u610f\u5716\u5c0e\u5411\u3002<\/td><td>Google\u3001Yahoo<\/td><\/tr><tr><td>\u5c55\u793a\u5ee3\u544a\uff08Display Ads\uff09<\/td><td>\u4ee5\u5716\u7247\u3001\u6a6b\u5e45\u6216\u4e92\u52d5\u7d20\u6750\u5f62\u5f0f\u51fa\u73fe\u5728\u7db2\u7ad9\u6216 App \u4e0a\u3002<\/td><td>Google Display Network (\u591a\u5a92\u9ad4\u806f\u64ad\u7db2)<\/td><\/tr><tr><td>\u793e\u7fa4\u5ee3\u544a\uff08Social Ads\uff09<\/td><td>\u4ee5\u793e\u7fa4\u8cbc\u6587\u3001\u9650\u52d5\u6216\u5f71\u7247\u5f62\u5f0f\u63a8\u64ad\u7d66\u76ee\u6a19\u53d7\u773e\u3002<\/td><td>Meta (Facebook\u3001Instagram)<\/td><\/tr><tr><td>\u5f71\u97f3\u5ee3\u544a\uff08Video Ads\uff09<\/td><td>\u4ee5\u77ed\u7247\u6216\u9577\u5f71\u7247\u5448\u73fe\uff0c\u63d0\u5347\u54c1\u724c\u8a18\u61b6\u5ea6\u3002<\/td><td>YouTube\u3001Facebook<\/td><\/tr><tr><td>\u539f\u751f\u5ee3\u544a\uff08Native Ads\uff09<\/td><td>\u8207\u5167\u5bb9\u878d\u70ba\u4e00\u9ad4\uff0c\u964d\u4f4e\u4f7f\u7528\u8005\u6297\u62d2\u611f\u3002<\/td><td>\u5404\u65b0\u805e\u5a92\u9ad4\u3001\u5167\u5bb9\u5e73\u53f0<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>\u8207\u50b3\u7d71\u5ee3\u544a\u7684\u5dee\u7570\u5982\u4e0b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"has-fixed-layout\"><thead><tr><th>\u9805\u76ee<\/th><th>\u50b3\u7d71\u5ee3\u544a\uff08\u5982\u96fb\u8996\u3001\u5831\u7d19\u3001\u6236\u5916\uff09<\/th><th>\u6578\u4f4d\u5ee3\u544a<\/th><\/tr><\/thead><tbody><tr><td>\u89f8\u53ca<\/td><td>\u5ee3\u6cdb\u4f46\u96e3\u4ee5\u7cbe\u6e96<\/td><td>\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u53d7\u773e<\/td><\/tr><tr><td>\u6210\u672c<\/td><td>\u9700\u9ad8\u984d\u9810\u7b97<\/td><td>\u53ef\u5c0f\u984d\u8d77\u6295\u3001\u5f48\u6027\u8abf\u6574<\/td><\/tr><tr><td>\u6210\u6548\u8ffd\u8e64<\/td><td>\u96e3\u4ee5\u91cf\u5316<\/td><td>\u5373\u6642\u6578\u64da\u8ffd\u8e64\u8207\u512a\u5316<\/td><\/tr><tr><td>\u4e92\u52d5\u6027<\/td><td>\u55ae\u5411\u50b3\u64ad<\/td><td>\u53ef\u96d9\u5411\u4e92\u52d5\u8207\u518d\u884c\u92b7<\/td><\/tr><tr><td>\u6295\u653e\u901f\u5ea6<\/td><td>\u9700\u9577\u671f\u88fd\u4f5c\u8207\u6392\u7a0b<\/td><td>\u5373\u6642\u555f\u52d5\u3001\u5feb\u901f\u6e2c\u8a66<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E6%80%8E%E9%BA%BC%E9%96%8B%E5%A7%8B%EF%BC%9F%E6%96%B0%E6%89%8B%E5%85%A5%E9%96%80_5_%E6%AD%A5%E9%A9%9F\"><\/span>\u4e8c\u3001\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u600e\u9ebc\u958b\u59cb\uff1f\u65b0\u624b\u5165\u9580 5 \u6b65\u9a5f<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E7%9B%AE%E6%A8%99%E8%A8%AD%E5%AE%9A%EF%BC%88Define_Your_Goal%EF%BC%89\"><\/span>1. \u76ee\u6a19\u8a2d\u5b9a\uff08Define Your Goal\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u660e\u78ba\u8a2d\u5b9a\u884c\u92b7\u76ee\u6a19\uff0c\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54c1\u724c\u66dd\u5149\uff08Awareness\uff09<\/li>\n\n\n\n<li>\u7db2\u7ad9\u5c0e\u6d41\uff08Traffic\uff09<\/li>\n\n\n\n<li>\u6f5b\u5728\u5ba2\u6236\u6536\u96c6\uff08Leads\uff09<\/li>\n\n\n\n<li>\u8cfc\u8cb7\u8f49\u63db\uff08Sales\uff09<\/li>\n\n\n\n<li>\u7559\u5b58\u8207\u518d\u884c\u92b7\uff08Retention\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E5%8F%97%E7%9C%BE%E5%88%86%E6%9E%90%EF%BC%88Audience_Analysis%EF%BC%89\"><\/span>2. \u53d7\u773e\u5206\u6790\uff08Audience Analysis\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e86\u89e3\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\uff1a<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e74\u9f61\u3001\u6027\u5225\u3001\u5730\u5340<\/li>\n\n\n\n<li>\u8208\u8da3\u3001\u6d88\u8cbb\u7fd2\u6163<\/li>\n\n\n\n<li>\u641c\u5c0b\u884c\u70ba\u3001\u793e\u7fa4\u4e92\u52d5<\/li>\n<\/ul>\n\n\n\n<p>*\u53ef\u904b\u7528 Google Analytics\u3001Meta Insights\u3001LINE VOOM \u5206\u6790\u7b49\u5de5\u5177\u8f14\u52a9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E9%81%B8%E6%93%87%E4%B8%BB%E8%A6%81%E5%BB%A3%E5%91%8A%E5%B9%B3%E5%8F%B0%EF%BC%88Choose_Platforms%EF%BC%89\"><\/span>3. \u9078\u64c7\u4e3b\u8981\u5ee3\u544a\u5e73\u53f0\uff08Choose Platforms\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6839\u64da\u54c1\u724c\u76ee\u6a19\u8207\u53d7\u773e\u7279\u6027\u6311\u9078\u5e73\u53f0\u3002\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54c1\u724c\u77e5\u540d\u5ea6 \u2192 YouTube \/ Meta<\/li>\n\n\n\n<li>\u7db2\u7ad9\u6d41\u91cf \u2192 Google \u641c\u5c0b + \u591a\u5a92\u9ad4<\/li>\n\n\n\n<li>\u4e92\u52d5\u5c0e\u5411 \u2192 Instagram \/ LINE OA<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E9%A0%90%E7%AE%97%E8%A6%8F%E5%8A%83%EF%BC%88Budget_Planning%EF%BC%89\"><\/span>4. \u9810\u7b97\u898f\u5283\uff08Budget Planning\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u53ef\u4f9d\u4ee5\u4e0b\u65b9\u5f0f\u8a2d\u5b9a\uff1a<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65e5\u9810\u7b97\uff1a\u6bcf\u65e5\u6295\u653e\u4e0a\u9650\uff08\u5982 NT$500\/\u65e5\uff09<\/li>\n\n\n\n<li>\u7e3d\u9810\u7b97\uff1a\u6d3b\u52d5\u671f\u5167\u7e3d\u91d1\u984d\uff08\u5982 NT$30,000\/\u6708\uff09<\/li>\n\n\n\n<li>\u6309\u76ee\u6a19\u5206\u914d\u9810\u7b97\u6bd4\u4f8b\uff1a\u54c1\u724c 30% \/ \u7522\u54c1 \/ 70% \u6216\u662f \u5c0e\u6d4130% \/ \u8f49\u63db 70%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E7%B4%A0%E6%9D%90%E8%A3%BD%E4%BD%9C%E8%88%87%E6%8A%95%E6%94%BE%E6%93%8D%E4%BD%9C%EF%BC%88Creative_Execution%EF%BC%89\"><\/span>5. \u7d20\u6750\u88fd\u4f5c\u8207\u6295\u653e\u64cd\u4f5c\uff08Creative &amp; Execution\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6e96\u5099\u7b26\u5408\u5e73\u53f0\u683c\u5f0f\u7684\u7d20\u6750\uff1a<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5716\u50cf\uff0f\u5f71\u7247\u5c3a\u5bf8<\/li>\n\n\n\n<li>\u5ee3\u544a\u6587\u6848\uff08\u6a19\u984c\u3001\u8aaa\u660e\u3001CTA\uff09<\/li>\n\n\n\n<li>\u767b\u9678\u9801\uff08Landing Page\uff09\u8a2d\u8a08<\/li>\n<\/ul>\n\n\n\n<p>*\u904e\u7a0b\u4e2d\u53ef\u900f\u904e\u5404\u5e73\u53f0\u5f8c\u53f0\uff08\u5982 Meta Ads Manager\u3001Google Ads\uff09\u4e4b\u683c\u5f0f\u8a2d\u5b9a\u4e0d\u540c\u7684\u53d7\u773e\u3001\u6642\u6bb5\u3001\u51fa\u50f9\u7b49\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E5%B8%B8%E8%A6%8B%E5%B9%B3%E5%8F%B0%E6%AF%94%E8%BC%83%E8%88%87%E5%84%AA%E7%BC%BA%E9%BB%9E\"><\/span>\u4e09\u3001\u5ee3\u544a\u6295\u653e\u5e38\u898b\u5e73\u53f0\u6bd4\u8f03\u8207\u512a\u7f3a\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5e73\u53f0<\/th><th>\u4e3b\u8981\u7279\u8272<\/th><th>\u9069\u5408\u76ee\u6a19<\/th><th>\u512a\u9ede<\/th><th>\u7f3a\u9ede<\/th><th>\u8cbb\u7528\u4f30\u7b97\u65b9\u5f0f<\/th><\/tr><\/thead><tbody><tr><td>Meta Ads<br>(Facebook \/ Instagram)<\/td><td>\u7cbe\u6e96\u53d7\u773e\u9396\u5b9a\u3001\u5716\u50cf\u8207\u5f71\u7247\u4e92\u52d5\u5f37<\/td><td>\u54c1\u724c\u66dd\u5149\u3001\u4e92\u52d5\u3001\u518d\u884c\u92b7<\/td><td>\u64cd\u4f5c\u9748\u6d3b\u3001\u53d7\u773e\u7d30\u7dfb\u3001\u6210\u6548\u6578\u64da\u900f\u660e<\/td><td>\u7af6\u722d\u9ad8\u3001\u7d20\u6750\u75b2\u4e4f\u5feb<\/td><td>CPC\uff08\u6bcf\u9ede\u64ca\u6210\u672c\uff09\u3001CPM\uff08\u6bcf\u5343\u6b21\u66dd\u5149\uff09<\/td><\/tr><tr><td>Google Ads\uff08\u641c\u5c0b + GDN + YouTube\uff09<\/td><td>\u6839\u64da\u641c\u5c0b\u610f\u5716\u8207\u5167\u5bb9\u60c5\u5883\u986f\u793a<\/td><td>\u5c0e\u6d41\u3001\u8f49\u63db\u3001\u8cfc\u8cb7<\/td><td>\u610f\u5716\u660e\u78ba\u3001\u8f49\u63db\u7387\u9ad8\u3001\u652f\u63f4A\/B\u6e2c\u8a66<\/td><td>\u95dc\u9375\u5b57\u7af6\u722d\u6fc0\u70c8<\/td><td>CPC\uff08\u641c\u5c0b\uff09\u3001CPM\uff08\u5c55\u793a\uff09<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81%E8%B2%BB%E7%94%A8%E8%88%87%E6%88%90%E6%95%88%E8%A9%95%E4%BC%B0%EF%BC%9A%E6%8A%95%E6%94%BE_KPI_%E8%88%87%E5%84%AA%E5%8C%96%E7%AD%96%E7%95%A5\"><\/span>\u56db\u3001\u8cbb\u7528\u8207\u6210\u6548\u8a55\u4f30\uff1a\u6295\u653e KPI \u8207\u512a\u5316\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>\u5e38\u898b\u8a08\u8cbb\u65b9\u5f0f\u5982\u4e0b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"has-fixed-layout\"><thead><tr><th>\u8a08\u8cbb\u6a21\u5f0f<\/th><th>\u5e38\u898b\u82f1\u6587\u7e2e\u5beb<\/th><th>\u8aaa\u660e<\/th><th>\u9069\u7528\u60c5\u5883<\/th><\/tr><\/thead><tbody><tr><td>\u6bcf\u6b21\u9ede\u64ca\u6210\u672c<\/td><td>CPC (Cost per Click)<\/td><td>\u4f7f\u7528\u8005\u9ede\u64ca\u4e00\u6b21\u5ee3\u544a\u7684\u6210\u672c<\/td><td>\u5c0e\u6d41\u3001\u8f49\u63db<\/td><\/tr><tr><td>\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c<\/td><td>CPM (Cost per Mille)<\/td><td>\u6bcf 1,000 \u6b21\u66dd\u5149\u7684\u6210\u672c<\/td><td>\u66dd\u5149<\/td><\/tr><tr><td>\u6bcf\u6b21\u8f49\u63db\u6210\u672c<\/td><td>CPA (Cost per Action)<\/td><td>\u6bcf\u5b8c\u6210\u4e00\u500b\u76ee\u6a19\u884c\u70ba\u7684\u6210\u672c<\/td><td>\u8f49\u63db\u5c0e\u5411<\/td><\/tr><tr><td>\u6bcf\u6b21\u89c0\u770b\u6210\u672c<\/td><td>CPV (Cost per View)<\/td><td>\u6bcf\u6b21\u5f71\u7247\u89c0\u770b\u7684\u6210\u672c<\/td><td>\u5f71\u97f3\u5ee3\u544a<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>\u6210\u6548\u8ffd\u8e64\u8207\u512a\u5316\u5efa\u8b70<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8ffd\u8e64\u5de5\u5177\uff1a\u5b89\u88dd GA4\u3001Meta Pixel \u7b49\u3002<\/li>\n\n\n\n<li>\u5206\u6790\u91cd\u9ede\uff1a\u89c0\u5bdf\u9ede\u64ca\u6210\u672c\u3001\u8f49\u63db\u7387\u3001\u6f0f\u6597\u8f49\u63db\u8def\u5f91\u3002<\/li>\n\n\n\n<li>A\/B \u6e2c\u8a66\uff1a<br>1. \u6e2c\u8a66\u4e0d\u540c\u5ee3\u544a\u6587\u6848\u6216\u5716\u7247<br>2. \u6bd4\u8f03\u4e0d\u540c\u51fa\u50f9\u6a21\u5f0f\uff08\u4f9d\u5ee3\u544a\u76ee\u6a19\u9078\u64c7\u4e0d\u540c\u7684\u51fa\u50f9\u6a21\u5f0f\u3001\u9032\u4e00\u6b65\u627e\u51fa\u9054\u6210\u5ee3\u544a\u76ee\u6a19\u6210\u672c\u6700\u4f4e\u7684\u6a21\u5f0f\uff09<br>3. \u6e2c\u8a66\u4e0d\u540c\u53d7\u773e\u8a2d\u5b9a\uff08\u627e\u51fa\u6700\u5bb9\u6613\u9054\u6210\u5ee3\u544a\u76ee\u6a19\u4e4b\u4f7f\u7528\u8005\u8208\u8da3\u3001\u5e74\u9f61\u5c64\uff09<\/li>\n\n\n\n<li>\u512a\u5316\u5faa\u74b0\uff1a<br>1. \u79fb\u9664\u9ad8\u6210\u672c\u4f4e\u6548\u7684\u5ee3\u544a\u7d44\u5408<br>2. \u63d0\u9ad8\u8f49\u63db\u7387\u9ad8\u7684\u7d20\u6750\u9810\u7b97<br>3. \u6301\u7e8c\u66f4\u65b0\u7d20\u6750\u4ee5\u907f\u514d\u5ee3\u544a\u75b2\u52de<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span>\u7d50\u8a9e<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u4e0d\u53ea\u662f\u300c\u82b1\u9322\u66dd\u5149\u300d\uff0c\u800c\u662f\u300c\u4ee5\u6578\u64da\u9a45\u52d5\u7684\u6210\u9577\u6295\u8cc7\u300d\u3002\u5728\u5145\u6eff\u7af6\u722d\u8207\u8b8a\u5316\u7684\u5e02\u5834\u74b0\u5883\u4e2d\uff0c\u80fd\u5426\u8b93\u54c1\u724c\u88ab\u770b\u898b\u3001\u88ab\u8a18\u4f4f\u3001\u88ab\u884c\u52d5\uff0c\u95dc\u9375\u5c31\u5728\u65bc\u662f\u5426\u771f\u6b63\u638c\u63e1\u300c\u7b56\u7565 \u00d7 \u5275\u610f \u00d7 \u6578\u64da\u300d\u4e09\u8005\u7684\u5e73\u8861\u3002<\/p>\n\n\n\n<p>\u6210\u529f\u7684\u6578\u4f4d\u5ee3\u544a\uff0c\u4e0d\u53ea\u662f\u8a2d\u5b9a\u9810\u7b97\u8207\u9ede\u64ca\uff0c\u800c\u662f\u5f9e\u524d\u671f\u7684\u53d7\u773e\u6d1e\u5bdf\u3001\u7d20\u6750\u8a2d\u8a08\uff0c\u5230\u5f8c\u671f\u7684\u6210\u6548\u8ffd\u8e64\u8207\u512a\u5316\u8ff4\u5708\uff0c\u6301\u7e8c\u7cbe\u9032\u6bcf\u4e00\u500b\u7d30\u7bc0\u3002<\/p>\n\n\n\n<p>\u7576\u4f60\u7406\u89e3\u6bcf\u4e00\u6b21\u66dd\u5149\u80cc\u5f8c\u7684\u6578\u64da\u610f\u6db5\u3001\u6bcf\u4e00\u500b\u9ede\u64ca\u7684\u610f\u5716\u8ecc\u8de1\uff0c\u5ee3\u544a\u6295\u653e\u5c07\u4e0d\u518d\u662f\u300c\u652f\u51fa\u300d\uff0c\u800c\u662f\u80fd\u5920\u5275\u9020\u9577\u671f\u50f9\u503c\u8207\u54c1\u724c\u589e\u9577\u7684\u300c\u6295\u8cc7\u300d\u3002<\/p>\n\n\n\n<p>\u5728\u9019\u500b AI \u9a45\u52d5\u7684\u884c\u92b7\u6642\u4ee3\uff0c\u5ee3\u544a\u5e73\u53f0\u6f14\u7b97\u6cd5\u4e0d\u65b7\u66f4\u65b0\uff0c\u53d7\u773e\u884c\u70ba\u4e5f\u6108\u8da8\u5206\u6563\u3002\u552f\u6709\u7d50\u5408\u5c08\u696d\u7b56\u7565\u3001\u6578\u64da\u5206\u6790\u8207\u5275\u65b0\u5167\u5bb9\uff0c\u624d\u80fd\u8b93\u5ee3\u544a\u6548\u76ca\u6700\u5927\u5316\uff0c\u4e26\u6301\u7e8c\u7a81\u7834\u6210\u6548\u6975\u9650\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u6b63\u5728\u601d\u8003\u5982\u4f55\u898f\u5283\u66f4\u6709\u6548\u7684\u5ee3\u544a\u7b56\u7565\u3001\u63d0\u5347\u8f49\u63db\u7387\uff0c\u6216\u5e0c\u671b\u8b93\u54c1\u724c\u6295\u653e\u66f4\u5177\u6548\u7387\u8207\u56de\u5831\uff0c\u6b61\u8fce\u8207\u6211\u5011 awoo \u806f\u7e6b\u3002\u6211\u5011\u7684\u5c08\u696d\u5718\u968a\u64c5\u9577\u6574\u5408\u8de8\u5e73\u53f0\u5ee3\u544a\u7b56\u7565\uff0c\u5f9e \u6295\u653e\u898f\u5283\u3001\u53d7\u773e\u6d1e\u5bdf\u3001\u7d20\u6750\u512a\u5316\u5230\u6210\u6548\u5206\u6790\uff0c\u5354\u52a9\u4f01\u696d\u4ee5\u6578\u64da\u70ba\u6838\u5fc3\uff0c\u6253\u9020\u6301\u7e8c\u6210\u9577\u7684\u884c\u92b7\u52d5\u80fd\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u82e5\u60f3\u8981\u9032\u4e00\u6b65\u4e86\u89e3 awoo \u5ee3\u544a\u6295\u653e\u670d\u52d9\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/span><\/span><\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-f9bd05ee\"><\/div>\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_1' >\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\"><span class=\"ez-toc-section\" id=\"Contact_Us\"><\/span>Contact Us<span class=\"ez-toc-section-end\"><\/span><\/h2>\n                            <p class='gform_description'><\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>\u300c<span class=\"gfield_required gfield_required_asterisk\">*<\/span>\u300d\u4ee3\u8868\u5fc5\u586b\u6b04\u4f4d<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_1'  action='\/zh-hant\/wp-json\/wp\/v2\/posts\/44797' data-formid='1' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_1_25\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_25'>Company<\/label><div class='ginput_container'><input name='input_25' id='input_1_25' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_1_25'>\u6b64\u6b04\u4f4d\u7528\u4f5c\u9a57\u8b49\u586b\u5beb\u7684\u8cc7\u6599\u662f\u5426\u6b63\u78ba\uff0c\u8acb\u52ff\u4fee\u6539\u3002<\/div><\/div><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_1'>\u59d3\u540d<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_1_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_4'>\u516c\u53f8\u4fe1\u7bb1<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_1_4' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_1_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_3'>\u516c\u53f8\u540d\u7a31<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_1_3' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_5'>\u8077\u7a31<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_1_5' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_24\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_24'>\u516c\u53f8\u7d71\u7de8<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_24' id='input_1_24' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_13\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_13'>\u516c\u53f8\u7db2\u7ad9 URL<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_13' id='input_1_13' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_6\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_6'>\u516c\u53f8\u96fb\u8a71<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_1_6' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_9\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_9'>\u5e74\u5ea6\u6578\u4f4d\u884c\u92b7\u9810\u7b97<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_1_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>\u4e0b\u62c9\u9078\u64c7<\/option><option value='35\u842c\u4ee5\u4e0b' >35\u842c\u4ee5\u4e0b<\/option><option value='35-60\u842c' >35-60\u842c<\/option><option value='60-80\u842c' >60-80\u842c<\/option><option value='80-100\u842c' >80-100\u842c<\/option><option value='100-300\u842c' >100-300\u842c<\/option><option value='300\u842c\u4ee5\u4e0a' >300\u842c\u4ee5\u4e0a<\/option><option value='\u4e0d\u6e05\u695a' >\u4e0d\u6e05\u695a<\/option><\/select><\/div><\/div><div id=\"field_1_7\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_7'>\u624b\u6a5f<\/label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_1_7' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_8\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_8'>LINE ID<\/label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_1_10\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >\u9700\u6c42\u985e\u5225<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_1_10'><div class='gchoice gchoice_1_10_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.1' type='checkbox'  value='GEO \/ SEO \u89e3\u6c7a\u65b9\u6848'  id='choice_1_10_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_1' id='label_1_10_1' class='gform-field-label gform-field-label--type-inline'>GEO \/ SEO \u89e3\u6c7a\u65b9\u6848<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.2' type='checkbox'  value='GEO Suite \u6578\u64da\u5206\u6790\u76e3\u6e2c\u5e73\u53f0'  id='choice_1_10_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_2' id='label_1_10_2' class='gform-field-label gform-field-label--type-inline'>GEO Suite \u6578\u64da\u5206\u6790\u76e3\u6e2c\u5e73\u53f0<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.3' type='checkbox'  value='awoo AMP \u4eba\u5de5\u667a\u6167\u884c\u92b7\u5e73\u53f0'  id='choice_1_10_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_3' id='label_1_10_3' class='gform-field-label gform-field-label--type-inline'>awoo AMP \u4eba\u5de5\u667a\u6167\u884c\u92b7\u5e73\u53f0<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.4' type='checkbox'  value='\u96fb\u5546\u6d41\u91cf\u6210\u9577\u65b9\u6848'  id='choice_1_10_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_4' id='label_1_10_4' class='gform-field-label gform-field-label--type-inline'>\u96fb\u5546\u6d41\u91cf\u6210\u9577\u65b9\u6848<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.5' type='checkbox'  value='\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u53ca\u9867\u554f\u670d\u52d9 (FB\/IG\/Google\/YouTube)'  id='choice_1_10_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_5' id='label_1_10_5' class='gform-field-label gform-field-label--type-inline'>\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u53ca\u9867\u554f\u670d\u52d9 (FB\/IG\/Google\/YouTube)<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_10_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.6' type='checkbox'  value='Others \u5176\u4ed6'  id='choice_1_10_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_6' id='label_1_10_6' class='gform-field-label gform-field-label--type-inline'>Others \u5176\u4ed6<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_1_11\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_11'>\u60a8\u662f\u5f9e\u4f55\u5f97\u77e5 awoo?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_11' id='input_1_11' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>\u4e0b\u62c9\u9078\u64c7<\/option><option value='\u5167\u5bb9\u6587\u7ae0' >\u5167\u5bb9\u6587\u7ae0<\/option><option value='\u5a92\u9ad4\u5831\u5c0e' >\u5a92\u9ad4\u5831\u5c0e<\/option><option value='\u5be6\u9ad4\u6d3b\u52d5 - \u6210\u9577\u99ed\u5ba2\u5e74\u6703' >\u5be6\u9ad4\u6d3b\u52d5 &#8211; \u6210\u9577\u99ed\u5ba2\u5e74\u6703<\/option><option value='\u5be6\u9ad4\u6d3b\u52d5 - MarTech Asia' >\u5be6\u9ad4\u6d3b\u52d5 &#8211; MarTech Asia<\/option><option value='\u7dda\u4e0a\u6d3b\u52d5 - \u884c\u92b7\u81ea\u52d5\u5316\u670d\u52d9\u61c9\u7528\u8b1b\u5ea7' >\u7dda\u4e0a\u6d3b\u52d5 &#8211; \u884c\u92b7\u81ea\u52d5\u5316\u670d\u52d9\u61c9\u7528\u8b1b\u5ea7<\/option><option value='\u7dda\u4e0a\u6d3b\u52d5 - SEO\u6d41\u91cf\u6210\u9577\u670d\u52d9\u61c9\u7528\u8b1b\u5ea7' >\u7dda\u4e0a\u6d3b\u52d5 &#8211; SEO\u6d41\u91cf\u6210\u9577\u670d\u52d9\u61c9\u7528\u8b1b\u5ea7<\/option><option value='\u5176\u4ed6' >\u5176\u4ed6<\/option><option value='\u89aa\u53cb\u63a8\u85a6' >\u89aa\u53cb\u63a8\u85a6<\/option><option value='\u793e\u7fa4\u5a92\u9ad4' >\u793e\u7fa4\u5a92\u9ad4<\/option><\/select><\/div><\/div><div id=\"field_1_14\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_14'>\u7559\u4e0b\u4f60\u60f3\u8aee\u8a62\u7684\u554f\u984c<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_14' id='input_1_14' class='textarea large'     aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_1_21\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><legend class='gfield_label gform-field-label gfield_label_before_complex' >\u8a02\u95b1 awoo \u6210\u9577\u99ed\u5ba2\u884c\u92b7\u8a8c<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_1_21'><div class='gchoice gchoice_1_21_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_21.1' type='checkbox'  value='Yes' checked='checked' id='choice_1_21_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_21_1' id='label_1_21_1' class='gform-field-label gform-field-label--type-inline'>Yes<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_1_15\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below 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