{"id":4499,"date":"2014-03-06T17:13:07","date_gmt":"2014-03-06T09:13:07","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=4499"},"modified":"2023-08-16T18:11:26","modified_gmt":"2023-08-16T10:11:26","slug":"%e5%a4%a7%e5%9e%8b%e7%9a%84%e6%90%9c%e5%b0%8b%e5%bc%95%e6%93%8e%e7%b5%90%e6%9e%9c%e9%a0%81%e9%9d%a2%ef%bc%8dgoogle%e6%90%9c%e5%b0%8b%e7%b5%90%e6%9e%9c%e9%a0%81%e9%9d%a2%e8%a6%96%e8%a6%ba%e5%b0%8e","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/%e5%a4%a7%e5%9e%8b%e7%9a%84%e6%90%9c%e5%b0%8b%e5%bc%95%e6%93%8e%e7%b5%90%e6%9e%9c%e9%a0%81%e9%9d%a2%ef%bc%8dgoogle%e6%90%9c%e5%b0%8b%e7%b5%90%e6%9e%9c%e9%a0%81%e9%9d%a2%e8%a6%96%e8%a6%ba%e5%b0%8e\/","title":{"rendered":"\u5927\u578b\u7684\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\u9762\uff0dGoogle\u641c\u5c0b\u7d50\u679c\u9801\u9762\u8996\u89ba\u5c0e\u89bd"},"content":{"rendered":"<p><em>Google\u641c\u5c0b\u7d50\u679c\u9801\u4e0d\u65b7\u6f14\u8b8a\uff0cawoo 2018\u6700\u65b0\u7248\u672c\u7684\u641c\u5c0b\u7d50\u679c\u9801\u4ecb\u7d39\u4ecb\u7d39\u8acb\u53c3\u8003\uff1a<\/em><br \/>\n<em><a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/05\/serp\/\">\u8a8d\u8b58Google\u7684\u641c\u5c0b\u7d50\u679c\u3010SERP\u3011\uff0c16\u7a2e\u5143\u7d20\u5168\u89e3<\/a><\/em><br \/>\n\u53ea\u670910\u500b\u85cd\u8272\u9023\u7d50\u7684\u641c\u5c0b\u7d50\u679c\u9801\u9762\u6642\u4ee3\u5df2\u7d93\u7d50\u675f\uff0c\u73fe\u5728Google\u7684\u641c\u5c0b\u7d50\u679c\u6bcf\u5929\u4e0d\u65b7\u7684\u6539\u8b8a\uff0c\u6642\u5e38\u53ef\u4ee5\u770b\u5230\u65b0\u7684\u6709\u7279\u8272\u7684SERP\u7d50\u679c\uff0c\u6240\u4ee5\u6211\u7522\u751f\u4e86\u4e00\u500b\u60f3\u6cd5\uff0c\u4f55\u4e0d\u505a\u4e00\u500b\u5927\u578b\u7684SERP\uff1f\u4ee5\u4e0b\u662f\u5de8\u578bGoogle\u641c\u5c0b\u7d50\u679c\u9801\u9762\u7684\u8996\u89ba\u5c0e\u89bd\u3002<br \/>\n\uff0a\u514d\u8cac\u8072\u660e<br \/>\n\u9019\u4e26\u975e\u771f\u6b63\u7684Google\u641c\u5c0b\u7d50\u679c\u9801\u9762\uff0c\u4f46\u662f\u7531\u76ee\u524d\u5df2\u6709\u7684\u7d50\u679c\u800c\u67b6\u69cb\u51fa\u4f86\u7684\uff0c\u8a31\u591a\u529f\u80fd\u4e26\u6c92\u6709\u4e00\u8d77\u51fa\u73fe\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u64c1\u6709\u4e0a\u65b9\uff0b\u5074\u9762\u6216\u4e0a\u65b9\uff0b\u4e0b\u65b9\u7684AdWords\u5ee3\u544a\u5340\u584a\uff0c\u4f46\u4e26\u4e0d\u662f\u6240\u6709\u7684\u4e09\u500b\u5340\u584a\u90fd\u53ef\u4ee5\u64c1\u6709\u3002\u5716\u50cf\u5316\u5f8c\u7684\u7d71\u8a08\u6578\u64da\u5728\u4e00\u5468\u5167\u5f97\u5230\u8d85\u904e10000\u6b21\u7684\u8a62\u554f\u5ea6\uff0c\uff082013\/09\/22\uff0c\u7531MozCast\u8a08\u7b97\uff09\uff0c\u9019\u4e9b\u7591\u554f\u5305\u542b\u5404\u7a2e\u5bec\u5ea6\u8207\u5927\u5c0f\u7684\u554f\u984c\uff0c\u4f46\u537b\u5e36\u6709\u5546\u696d\u50f9\u503c\u4e26\u5f80\u5f80\u626d\u66f2\u4e86\u771f\u6b63\u7684\u610f\u7fa9\uff0c\u9019\u7bc7\u6587\u7ae0\u8207Taco\u9905\u4e26\u7121\u76f8\u95dc\uff0c\u4e8b\u4e0d\u5b9c\u9072\uff0c\u4e00\u8d77\u4f86\u770b\u9019\u500b\u5de8\u578b\u7684\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\u9762\u3002<br \/>\n\uff0a\u5716\u7247(\u8acb\u8207\u6587\u7ae0\u5c0d\u7167\u8457\u770b)<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2014\/03\/mega-serp-lg.png\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u641c\u5c0b\u7d50\u679c\u5716\u7247\u9023\u7d50<\/a><br \/>\n\u8b93\u6211\u5011\u6df1\u5165\u4e86\u89e3\u9019\uff12\uff14\u500b\u7279\u6b8a\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u6211\u628a\u4ed6\u5011\u4ee5\u984f\u8272\u5206\u6210\u4e94\u7a2e\u985e\u5225\uff1a\u5730\u65b9\u3001\u5ee3\u544a\u3001\u77e5\u8b58\u5716\u3001\u5782\u76f4\u3001\u4e00\u822c\u3002\u6bcf\u500b\u529f\u80fd\u5305\u62ec\uff0c\u5982\u679c\u771f\u7684\u6709\u63d0\u4f9b\u9019\u500b\u529f\u80fd\u7684\u8a71\uff0c\u8a72\u529f\u80fd\u5728\u6574\u500bMozCast\u768410K\u67e5\u8a62\u7684\u767c\u751f\u7387\u8a2d\u7f6e\u3002\u6700\u9ad8\u767e\u5206\u6bd4\u662f\u7368\u7279\u7684\u67e5\u8a62\uff0c\u800c\u7b2c\u4e8c\uff08\u5728\u62ec\u865f\u5167\uff09\u662f\u7531\u67e5\u8a62\u91cf\u3002\u622a\u81f3\u7b2c\u4e00\u662f\u7576\u5730\u7684\u7279\u8272\u3002<br \/>\n\uff0a\u5730\u65b9\u8cc7\u8a0a\uff33\uff25\uff32\uff30\u529f\u80fd<br \/>\n(A) Local Carousel \u2013 1.0% (0.3%)\u3000\u5e7b\u71c8\u7247\u578b\u5730\u65b9\u8cc7\u8a0a<br \/>\n\u6709\u5169\u7a2e\u4e0d\u540c\u7684\u5e7b\u71c8\u7247\u578b\u7d50\u679c\u5206\u5225\u70ba\u5730\u65b9\u8cc7\u8a0a\u8207\u77e5\u8b58\u5716\uff0c\u4f46\u53ea\u6709\u4e00\u500b\u5728\uff33\uff25\uff32\uff30\u6bd4\u8f03\u597d\uff0c\u6240\u4ee5\u6211\u5011\u9078\u64c7\u4e86\u5730\u65b9\u8cc7\u8a0a\uff0c\u56e0\u70ba\u5982\u6b64\u4f3c\u4e4e\u66f4\u5177\u6709\u641c\u5c0b\u7af6\u722d\u529b\u4e14\u53ef\u4ee5\u91cd\u65b0\u5851\u9020\u5730\u65b9\u8cc7\u8a0a\u641c\u5c0b\u7d50\u679c\u7684\u8996\u89ba\u3002<br \/>\n(G) Local Knowledge Panel \u2013 6.3% (3.4%)\u3000\u5730\u65b9\u6027\u77e5\u8b58\u9762\u677f<br \/>\n\u4e00\u4e9b\u641c\u5c0b\u7d50\u679c\u6df7\u548c\u4e86\u5730\u65b9\u8cc7\u8a0a\u8207\u5730\u5716\u8cc7\u8a0a\uff0c\u9ede\u64ca\u4e26\u62c9\u51fa\u4e00\u500b\u77e5\u8b58\u9762\u677f\uff08\u904e\u53bb\u7a31\u70ba\u6b0a\u5a01\u7684\u7bb1\u5b50\uff09\u9019\u4e9b\u641c\u5c0b\u7d50\u679c\u4e26\u4e0d\u662f\u6bcf\u6b21\u90fd\u51fa\u73fe\u5728#1\u7684\u4f4d\u7f6e\uff0c\u4f46\u4f3c\u4e4e\u66f4\u5e38\u898b\u65bc\u9ad8\u6b0a\u5a01\u7db2\u7ad9\u3002<br \/>\n(J) Local &#8220;Pack&#8221; Results \u2013 7.3% (8.4%)\u3000\u6574\u5957\u7684\u5730\u65b9\u8cc7\u8a0a\u7d50\u679c<br \/>\n\u9019\u662f\u6211\u5011\u6700\u719f\u6089\u7684\u5730\u65b9\u8cc7\u8a0a\u641c\u5c0b\u7d50\u679c\uff0c\u5305\u542bGoogle\u5730\u5716\u8cc7\u8a0a\u8207\u5730\u65b9\u8cc7\u8a0a\uff0c\u5728\u6211\u5011\u7684\u6578\u64da\u5eab\u4e2d\u9019\uff17\u500b\u7d50\u679c\u4f54\u670981%\u7684\u5730\u65b9\u8cc7\u8a0a\uff0c\u5305\u542b\u4e86\u7b2c\u4e8c\u5230\u7b2c\u4e03\u540d\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u5f9e\u7b2c\u4e00\u540d\u5230\u7b2c\u4e5d\u540d\u90fd\u6703\u51fa\u73fe\uff0c\u4f46\u5f80\u5f80\u8f03\u5e38\u51fa\u73fe\u5728\uff33\uff25\uff32\uff30\u7684\u4e0a\u534a\u90e8\u3002<br \/>\n(M) Local &#8220;Near&#8221; Results \u2013 5.1% (4.1%)\u3000\u5730\u65b9\u8cc7\u8a0a\u76f8\u95dc\u7d50\u679c<br \/>\n\u76f8\u8fd1\u7d50\u679c\u662f\u7d14\u7cb9\u8207\u5730\u65b9\u8cc7\u8a0a\u76f8\u95dc\u7684\u8cc7\u6599\uff0c\u7531Google map\u4e0a\u7372\u53d6\u6578\u64da\uff0c\u53d6\u5f97\u76f8\u95dc\u6027\u6700\u9ad8\u7684\u4e09\u500b\u7d50\u679c\uff0c\u76f8\u95dc\u8cc7\u8a0a\u6846\u901a\u5e38\u65bc\uff02\u67e5\u8a62\uff02\u9760\u8fd1\uff02\u4f4d\u7f6e\uff02\u7684\u6a19\u984c\u3002<br \/>\n(Y) Google Map + Pins \u2013 11.3% (10.1%)\u3000Google\u5730\u5716\u8207\u5730\u5716\u91dd<br \/>\n\u7d50\u679c\u5e7e\u4e4e\u662f\u5730\u5716\u5f62\u5f0f\uff0c\u96d6\u7136\u4f4d\u7f6e\u3001\u5927\u5c0f\u751a\u81f3\u65bc\u5b58\u5728\u5730\u5716\u4e2d\u7684\u6a23\u5b50\u6709\u5f88\u5927\u4e0d\u540c\uff0c\u4f46\u9664\u4e86\u4ea4\u901a\u5730\u5716\u5916\u6211\u5011\u5e7e\u4e4e\u53ef\u4ee5\u770b\u5230\u6240\u6709\u5730\u5716\u4f4d\u7f6e\u5728\u53f3\u908a\u6b04\u4f4d\u3002<br \/>\n\uff0a\u5ee3\u544a\u8207\u4ed8\u8cbb\u641c\u5c0b\u7d50\u679c<br \/>\n\u5ee3\u544a\u696d\u52d9\u5305\u542b\u50b3\u7d71\u7684AdWords\u5340\u584a\u8207\u8f03\u65b0\u7684\u90e8\u5206\u3001\u4ed8\u8cbb\u641c\u5c0b\u7d50\u679c\u3002\u8acb\u6ce8\u610f\uff0c\u5ee3\u544a\u7d50\u679c\u5145\u6eff\u8b8a\u6578\u53d6\u6c7a\u56e0\u7d20\u5982\u7af6\u722d\u7a0b\u5ea6\u3001\u6642\u9593\u3001\u5b63\u7bc0\u7b49\uff0c\u4ee5\u4e0b\u6578\u64da\u61c9\u8a72\u4f7f\u88ab\u8996\u70ba\u7c97\u7565\u7684\u4f30\u8a08\u503c\u3002<br \/>\n(C) AdWords Ads (Top) \u2013 72.2% (72.8%)<br \/>\n\u5de6\u4e0a\u89d2\u7684AdWords\u5ee3\u544a\u5340\u584a\uff08\u5305\u542b\u641c\u5c0b\u7d50\u679c\uff09\u662f\u6700\u5e38\u898b\u7684\uff0c\u7bc4\u570d\u5f9e\u4e00\u5230\u4e09\u500b\u7d50\u679c\u4e0d\u7b49\uff0c\u5ee3\u544a\u683c\u5f0f\u8b8a\u5f97\u66f4\u8c50\u5bcc\uff0c\u5305\u542b\u5716\u7247\u8207\u7db2\u7ad9\u9023\u7d50\u3002<br \/>\n(D) Shopping Results (Left) \u2013 18.2%* (19.0%)\u3000\u8cfc\u7269\u4e2d\u5fc3\u641c\u5c0b\u7d50\u679c<br \/>\n\u4ed8\u8cbb\u7684\u8cfc\u7269\u4e2d\u5fc3\u641c\u5c0b\u7d50\u679c\u901a\u5e38\u986f\u793a\u7522\u54c1\u5716\u7247\u8207\u9023\u7d50\u7684\u6c34\u5e73\u5340\u584a\uff0c\u4f46Google\u6b63\u5728\u6e2c\u8a66\u8ffd\u8e64\u8b8a\u5316\u3002\u8cfc\u7269\u7d50\u679c\u53ef\u4ee5\u51fa\u73fe\u5728\u5de6\u6216\u53f3\u5217\u4e2d\uff0c\u4e26\u4e14\u901a\u5e38\u662f\u5728\u9802\u90e8\u3002\u6211\u5011\u7684\u7cfb\u7d71\u76ee\u524d\u53ea\u8ffd\u8e2a\u8cfc\u7269\u7e3d\u6210\u7e3e\uff0c\u4e26\u6c92\u6709\u5206\u958b\u7684\u5de6\u8207\u53f3\u7684\u6578\u64da\u3002<br \/>\n(R) AdWords Ads (Bottom) \u2013 16.5% (14.9%)\u3000\u5e95\u90e8\u7684AdWords\u5ee3\u544a<br \/>\n\u5e95\u90e8\u7684\u4ed8\u8cbb\u5ee3\u544a\u5340\u584a\u8207\u9802\u7aef\u7684\u5f88\u76f8\u4f3c\uff0c\u6700\u591a\u53ef\u5305\u542b\u4e09\u500b\u7d50\u679c\u3002<br \/>\n(T) Shopping Results (Right)\u3000\u53f3\u908a\u7684\u8cfc\u7269\u4e2d\u5fc3\u7d50\u679c<br \/>\n\u5728\u53f3\u908a\u7684\u8cfc\u7269\u7d50\u679c\u8207\u5728\u5de6\u908a\u7684\u76f8\u540c\uff0c\u4f46\u4e5f\u6709\u4e00\u4e9b\u660e\u986f\u7684\u4f8b\u5916\uff0c\u5982\u4ed8\u8cbb\u7522\u54c1\u7f6e\u5165\u7684\u55ae\u54c1\u3002\u9019\u4e9b\u8b8a\u5316\u4ecd\u820a\u662f\u5c11\u6578\u6848\u4f8b\uff0c\u4f46\u9810\u8a08Google\u5728\u672a\u4f86\u6703\u5617\u8a66\u66f4\u591a\u4e0d\u540c\u7684\u641c\u5c0b\u7d50\u679c\u3002<br \/>\n(W) AdWords Ads (Right) \u2013 42.4% (41.6%)\u3000AdWords\u5ee3\u544a<br \/>\n\u5ee3\u544a\u53f3\u5074\u5340\u584a\u53ef\u653e\u7f6e\u6700\u591a\u6578\u91cf\uff0c\u53ef\u5305\u542b\u6700\u591a\u516b\u500b\u5ee3\uff0c\u9019\u4e9b\u5ee3\u544a\u901a\u5e38\u53ea\u6709\u5f88\u5c11\u7684\u4fee\u6539\u6216\u589e\u52a0\u529f\u80fd\u3002AdWords\u5ee3\u544a\u4f3c\u4e4e\u7e3d\u662f\u5f9e\u9802\u90e8\u958b\u59cb\uff0c\u7136\u5f8c\u6d41\u5165\u53f3\u5217\u6216\u5e95\u90e8\uff08\u5728\u6211\u5011\u7684\u6578\u64da\u4e2d\u7121\u6cd5\u540c\u6642\u5169\u500b\u5340\u584a\uff09\u3002<br \/>\n\uff0a\u77e5\u8b58\u5716\u7279\u5fb5<br \/>\n\u8a31\u591a\u4eba\u5c07\u53f3\u65b9\u7684\u8cc7\u8a0a\u6b04\u4f4d\u7a31\u70ba\u77e5\u8b58\u5716\uff0c\u77e5\u8b58\u5716\u6578\u64da\u4f86\u6e90\u8207\u6f14\u7b97\u6cd5\u5247\u7684\u8907\u96dc\u7d44\u5408\uff0c\u6700\u5f8c\u5448\u73fe\u65bc\uff33\uff25\uff32\uff30\u7d50\u679c\u4e2d\uff0c\u4ee5\u4e0b\u662f\u4f3c\u4e4e\u88ab\u9023\u63a5\u5230\u4e0a\u8ff0\u77e5\u8b58\u5716\u6240\u63cf\u8ff0\u7684\u5e38\u898b\u5be6\u9ad4\u3002<br \/>\n(B) List Carousel\u3000\u5e7b\u71c8\u7247\u986f\u793a\u7684\u5217\u8868<br \/>\nGoogle\u6700\u8fd1\u63a8\u51fa\u7684\u767d\u8272\u80cc\u666f\u5e7b\u71c8\u7247\u6a21\u5f0f\uff08\u6b64\uff33\uff25\uff32\uff30\u67e5\u8a62\u7684\u95dc\u9375\u5b57\u662f&#8221;taco songs&#8221;\uff09\uff0c\u76ee\u524d\u4f3c\u4e4e\u51fa\u73fe\u4e00\u5b9a\u7684\u97f3\u6a02\u76f8\u95dc\u641c\u7d22\u7d50\u679c\u3002\u9ede\u64ca\u4efb\u4f55\u6b4c\u66f2\u53ef\u5e36\u4f60\u5230\u4e00\u500b\u65b0\u7684\uff33\uff25\uff32\uff30\uff0c\u4e26\u4e14\u6703\u6709\u4e00\u500b\u660e\u986f\u7684Youtube\u6846\u5728\u9801\u9762\u9802\u7aef\u3002<br \/>\n(E) Answer Box \u2013 1.4% (1.3%)\u3000\u7b54\u6848\u76d2\u5b50<br 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