{"id":46294,"date":"2026-10-12T12:05:08","date_gmt":"2026-10-12T04:05:08","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=46294"},"modified":"2026-10-12T12:05:53","modified_gmt":"2026-10-12T04:05:53","slug":"chatgpt-openai-ads","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/","title":{"rendered":"\u3010\u5be6\u6e2c\u3011ChatGPT \u5ee3\u544a\u958b\u7bb1\uff1a\u5225\u518d\u62ff\u820a\u601d\u7dad\u6295 AI \u5ee3\u544a\uff01\u5b8c\u6574\u8a2d\u5b9a\u6559\u5b78\u8207\u771f\u5be6\u6210\u6548\u5927\u516c\u958b"},"content":{"rendered":"\n<div style=\"background-color: #f9f9f9; padding: 15px; border-left: 4px solid #FF5F6E; margin-bottom: 20px;\">\n<p style=\"font-size: 1.17em; font-weight: bold; margin-top: 0; margin-bottom: 15px; color: #333;\">\ud83d\udca1 \u672c\u6587\u91cd\u9ede\u7cbe\u83ef (TL;DR)<\/p>\n<ul style=\"margin-bottom: 0;\">\n<li style=\"margin-bottom: 8px;\"><strong>\u6d41\u91cf\u4e0d\u4fbf\u5b9c\uff0c\u52dd\u5728\u300c\u8d85\u9ad8\u4e0a\u4e0b\u6587\u610f\u5716\u300d\uff1a<\/strong>ChatGPT \u5ee3\u544a CPM \u8207 CPC \u55ae\u50f9\u4e26\u4e0d\u4f4e\uff0c\u4e26\u975e\u8d70\u4f4e\u50f9\u5c0e\u6d41\u8def\u7dda\uff0c\u4f46\u80fd\u5728\u4f7f\u7528\u8005\u4e3b\u52d5\u5c0b\u627e\u89e3\u6cd5\u8207\u8aee\u8a62\u6642\u7cbe\u6e96\u5361\u4f4d\uff0c\u5e36\u4f86\u8cea\u91cf\u6975\u9ad8\u7684\u5c0d\u8a71\u610f\u5716\u6d41\u91cf\u3002<\/li>\n<li style=\"margin-bottom: 8px;\"><strong>\u4ee5\u300cPrompt \u60c5\u5883\u63d0\u793a\u300d\u53d6\u4ee3\u50b3\u7d71\u53d7\u773e\u5305\uff1a<\/strong>\u5ee3\u544a\u7fa4\u7d44\uff08Ad Group\uff09\u6368\u68c4\u4e86\u50b3\u7d71\u5e74\u9f61\u3001\u6027\u5225\u8207\u8208\u8da3\u6a19\u7c64\uff0c\u6539\u4ee5\u300cContext Hints\u300d\u5f15\u5c0e AI \u6f14\u7b97\u6cd5\u7406\u89e3\u4f7f\u7528\u8005\u5c0d\u8a71\u8108\u7d61\uff0c\u9054\u6210\u7cbe\u6e96\u63a8\u85a6\u3002<\/li>\n<li style=\"margin-bottom: 8px;\"><strong>\u5916\u9023\u5c0e\u6d41\u70ba\u4e3b\uff0c\u8f49\u63db\u9700\u4e32\u63a5 GTM \u8ffd\u8e64\uff1a<\/strong>\u76ee\u524d\u5ee3\u544a\u683c\u5f0f\u4ee5\u5c0e\u5411\u5916\u90e8 Landing Page \u70ba\u4e3b\uff0c\u7121\u6cd5\u5728 AI \u8996\u7a97\u5167\u76f4\u63a5\u5b8c\u6210\u539f\u751f\u4e92\u52d5\uff1b\u82e5\u8a2d\u5b9a\u300c\u8f49\u63db\u300d\u76ee\u6a19\uff0c\u5fc5\u9808\u900f\u904e GTM \u57cb\u8a2d\u8ffd\u8e64\u78bc\u8207\u81ea\u8a02\u8f49\u63db\u4e8b\u4ef6\u3002<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>\u8fd1\u5e74\u4f86\uff0c\u884c\u92b7\u4eba\u6700\u660e\u986f\u7684\u611f\u53d7\u83ab\u904e\u65bc\u4f7f\u7528\u8005\u641c\u5c0b\u8207\u6c7a\u7b56\u884c\u70ba\u7684\u8f49\u8b8a\u3002\u904e\u53bb\u6211\u5011\u7fd2\u6163\u5728 Google \u8f38\u5165\u300c\u95dc\u9375\u5b57\u300d\u3001\u9ede\u64ca\u641c\u5c0b\u7d50\u679c\uff1b\u73fe\u5728\uff0c\u8d8a\u4f86\u8d8a\u591a\u4f7f\u7528\u8005\u8f49\u5411 ChatGPT \u7b49\u751f\u6210\u5f0f AI \u9032\u884c\u300c\u6df1\u5ea6\u5c0d\u8a71\u3001\u6bd4\u8f03\u7522\u54c1\u8207\u8aee\u8a62\u5efa\u8b70\u300d\u3002<\/p>\n\n\n\n<p>\u7576\u7528\u6236\u5728 AI \u8996\u7a97\u4e2d\u671f\u5f85\u7684\u662f\u7cbe\u6e96\u89e3\u7b54\u6642\uff0c\u50b3\u7d71\u7684\u63a8\u64ad Banner \u6216\u786c\u6027\u5ee3\u544a\u4fbf\u8d8a\u4f86\u8d8a\u96e3\u6eff\u8db3\u7528\u6236\u9700\u6c42\u3002OpenAI \u96a8\u4e4b\u63a8\u51fa\u7684 ChatGPT \u5ee3\u544a\u6a5f\u5236\uff0c\u4ee3\u8868\u4e86\u4e00\u7a2e\u5168\u65b0\u7684\u300c\u539f\u751f\u5c0d\u8a71\u5f0f\uff0f\u610f\u5716\u63a8\u85a6 (Intent-based Recommendation)\u300d\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u7d93\u904e awoo \u7b2c\u4e00\u7dda\u5be6\u6e2c\u5f8c\uff0c\u6211\u5011\u767c\u73fe <strong>ChatGPT \u5ee3\u544a\u7684 CPM \u8207 CPC \u55ae\u50f9\u4e26\u4e0d\u4f4e\uff0c\u4e26\u4e0d\u662f\u8d70\u4fbf\u5b9c\u6d41\u91cf\u7684\u8def\u7dda<\/strong>\u3002\u4f46\u5b83\u5e36\u4f86\u7684\u662f\u50b3\u7d71\u641c\u5c0b\u8207\u793e\u7fa4\u5ee3\u544a\u7121\u6cd5\u6bd4\u64ec\u7684\u300c\u8d85\u9ad8\u4e0a\u4e0b\u6587\u610f\u5716\u300d\u3002<\/p>\n\n\n\n<p>\u9019\u7bc7\u6587\u7ae0\u5c07\u5e36\u4f60\u8df3\u812b\u300c\u5c0b\u627e\u4fbf\u5b9c\u6d41\u91cf\u300d\u7684\u8ff7\u601d\uff0c\u624b\u628a\u624b\u516c\u958b\u6211\u5011\u7684\u8a2d\u5b9a\u6d41\u7a0b\u8207\u5be6\u6e2c\u6578\u64da\uff0c\u8a55\u4f30\u9019\u5957\u5168\u65b0\u5ee3\u544a\u6a5f\u5236\u7a76\u7adf\u503c\u4e0d\u503c\u7684\u6295\u5165\uff1f<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#2_%E5%BE%8C%E5%8F%B0%E8%A8%AD%E5%AE%9A%E9%82%8F%E8%BC%AF%EF%BC%9A%E9%A1%9E%E4%BC%BC_Meta_%E5%BB%A3%E5%91%8A%E5%88%86%E5%B1%A4%E8%A8%AD%E5%AE%9A%EF%BC%8C%E4%BD%86%E4%BB%A5%E3%80%8C%E6%84%8F%E5%9C%96%E3%80%8D%E7%82%BA%E6%A0%B8%E5%BF%83%EF%BC%8C%E8%80%8C%E9%9D%9E%E7%B2%BE%E6%BA%96%E5%82%B3%E7%B5%B1%E5%8F%97%E7%9C%BE%E7%B5%84%E5%90%88\" >2. \u5f8c\u53f0\u8a2d\u5b9a\u908f\u8f2f\uff1a\u985e\u4f3c Meta \u5ee3\u544a\u5206\u5c64\u8a2d\u5b9a\uff0c\u4f46\u4ee5\u300c\u610f\u5716\u300d\u70ba\u6838\u5fc3\uff0c\u800c\u975e\u7cbe\u6e96\u50b3\u7d71\u53d7\u773e\u7d44\u5408<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#3_%E8%BD%89%E6%8F%9B%E5%BB%A3%E5%91%8A%EF%BC%9A%E5%BB%A3%E5%91%8A%E5%BD%A2%E5%BC%8F%E4%BB%A5%E5%A4%96%E9%80%A3%E7%82%BA%E4%B8%BB%EF%BC%8C%E9%9C%80%E4%B8%B2%E6%8E%A5_GTM_%E4%BE%86%E8%A8%AD%E5%AE%9A%E8%BD%89%E6%8F%9B%E4%BA%8B%E4%BB%B6\" >3. \u8f49\u63db\u5ee3\u544a\uff1a\u5ee3\u544a\u5f62\u5f0f\u4ee5\u5916\u9023\u70ba\u4e3b\uff0c\u9700\u4e32\u63a5 GTM \u4f86\u8a2d\u5b9a\u8f49\u63db\u4e8b\u4ef6<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#%E4%BA%8C%E3%80%81_%E6%89%8B%E6%8A%8A%E6%89%8B%EF%BC%81ChatGPT_%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E8%A8%AD%E5%AE%9A%E6%B5%81%E7%A8%8B\" >\u4e8c\u3001 \u624b\u628a\u624b\uff01ChatGPT \u5ee3\u544a\u6295\u653e\u8a2d\u5b9a\u6d41\u7a0b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#Step_1%EF%BC%9A%E5%BB%BA%E7%AB%8B%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E8%88%87%E7%9B%AE%E6%A8%99%E9%81%B8%E6%93%87\" >Step 1\uff1a\u5efa\u7acb\u5ee3\u544a\u6d3b\u52d5\u8207\u76ee\u6a19\u9078\u64c7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#Step_2%EF%BC%9A%E5%8F%97%E7%9C%BE%E6%83%85%E5%A2%83%E8%88%87_Context_Hints_%E8%A8%AD%E5%AE%9A\" >Step 2\uff1a\u53d7\u773e\u60c5\u5883\u8207 Context Hints \u8a2d\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#Step_3%EF%BC%9A%E5%BB%A3%E5%91%8A%E6%96%87%E6%A1%88%E8%88%87%E7%B4%A0%E6%9D%90%E8%A8%AD%E5%AE%9A\" >Step 3\uff1a\u5ee3\u544a\u6587\u6848\u8207\u7d20\u6750\u8a2d\u5b9a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#%E4%B8%89%E3%80%81_%E5%AF%A6%E5%8B%99%E6%A1%88%E4%BE%8B%EF%BC%9A%E6%85%A2%E8%B7%91%E9%9E%8B%E5%93%81%E7%89%8C%E7%9A%84_ChatGPT_%E5%BB%A3%E5%91%8A%E7%AD%96%E7%95%A5%E6%9E%B6%E6%A7%8B\" >\u4e09\u3001 \u5be6\u52d9\u6848\u4f8b\uff1a\u6162\u8dd1\u978b\u54c1\u724c\u7684 ChatGPT \u5ee3\u544a\u7b56\u7565\u67b6\u69cb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#%E5%AF%A6%E6%B8%AC%E7%B5%90%E6%9E%9C%EF%BC%9ACPC%E8%88%87CPM%E4%B8%8D%E4%BE%BF%E5%AE%9C%EF%BC%8C%E4%BD%86%E9%95%B7%E6%9C%9F%E4%B8%8B%E4%BB%8D%E5%BB%BA%E8%AD%B0%E5%BE%9E%E3%80%8C%E5%B0%8D%E8%A9%B1%E8%84%88%E7%B5%A1%E3%80%8D%E8%B4%8F%E5%BE%97%E9%AB%98%E5%83%B9%E5%80%BC%E9%A1%A7%E5%AE%A2\" >\u5be6\u6e2c\u7d50\u679c\uff1aCPC\u8207CPM\u4e0d\u4fbf\u5b9c\uff0c\u4f46\u9577\u671f\u4e0b\u4ecd\u5efa\u8b70\u5f9e\u300c\u5c0d\u8a71\u8108\u7d61\u300d\u8d0f\u5f97\u9ad8\u50f9\u503c\u9867\u5ba2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#FAQ%EF%BC%9AChatGPT_%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E7%9B%B8%E9%97%9C%E5%95%8F%E9%A1%8C\" >FAQ\uff1aChatGPT \u5ee3\u544a\u6295\u653e\u76f8\u95dc\u554f\u984c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#Q1%EF%BC%9AChatGPT_%E5%BB%A3%E5%91%8A%E7%9A%84%E5%AE%9A%E4%BD%8D%E6%96%B9%E5%BC%8F%EF%BC%88Targeting%EF%BC%89%E8%88%87_Meta_%E6%88%96_Google_%E6%9C%89%E4%BD%95%E4%B8%8D%E5%90%8C%EF%BC%9F\" >Q1\uff1aChatGPT \u5ee3\u544a\u7684\u5b9a\u4f4d\u65b9\u5f0f\uff08Targeting\uff09\u8207 Meta \u6216 Google \u6709\u4f55\u4e0d\u540c\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#Q2%EF%BC%9AChatGPT_%E5%BB%A3%E5%91%8A%E6%9C%89%E5%93%AA%E4%BA%9B%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F%EF%BC%9F%E6%94%AF%E6%8F%B4%E5%8E%9F%E7%94%9F%E8%A1%A8%E5%96%AE%E6%88%96%E5%85%B6%E4%BB%96%E4%BA%92%E5%8B%95%E8%A1%8C%E7%82%BA%E5%97%8E%EF%BC%9F\" >Q2\uff1aChatGPT \u5ee3\u544a\u6709\u54ea\u4e9b\u5ee3\u544a\u683c\u5f0f\uff1f\u652f\u63f4\u539f\u751f\u8868\u55ae\u6216\u5176\u4ed6\u4e92\u52d5\u884c\u70ba\u55ce\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#Q3%EF%BC%9A%E5%A6%82%E4%BD%95%E5%9C%A8_ChatGPT_%E5%BB%A3%E5%91%8A%E4%B8%AD%E8%A8%AD%E5%AE%9A%E3%80%8C%E7%B6%B2%E7%AB%99%E8%BD%89%E6%8F%9B_Conversions%E3%80%8D%E8%BF%BD%E8%B9%A4%EF%BC%9F\" >Q3\uff1a\u5982\u4f55\u5728 ChatGPT \u5ee3\u544a\u4e2d\u8a2d\u5b9a\u300c\u7db2\u7ad9\u8f49\u63db (Conversions)\u300d\u8ffd\u8e64\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/chatgpt-openai-ads\/#Q4%EF%BC%9AChatGPT_%E5%BB%A3%E5%91%8A%E7%9A%84%E6%B5%81%E9%87%8F%E5%96%AE%E5%83%B9%E5%A6%82%E4%BD%95%EF%BC%9F%E4%BB%80%E9%BA%BC%E6%A8%A3%E7%9A%84%E7%94%A2%E5%93%81%E6%88%96%E5%93%81%E7%89%8C%E9%81%A9%E5%90%88%E6%8A%95%E6%94%BE%EF%BC%9F\" >Q4\uff1aChatGPT \u5ee3\u544a\u7684\u6d41\u91cf\u55ae\u50f9\u5982\u4f55\uff1f\u4ec0\u9ebc\u6a23\u7684\u7522\u54c1\u6216\u54c1\u724c\u9069\u5408\u6295\u653e\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81_ChatGPT_%E5%BB%A3%E5%91%8A%E6%A9%9F%E5%88%B6%E8%88%87%E6%8A%95%E6%94%BE%E5%89%8D%E6%BA%96%E5%82%99\"><\/span><strong>\u4e00\u3001 ChatGPT \u5ee3\u544a\u6a5f\u5236\u8207\u6295\u653e\u524d\u6e96\u5099<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E5%BB%A3%E5%91%8A%E5%A6%82%E4%BD%95%E5%87%BA%E7%8F%BE%EF%BC%9F%EF%BC%88%E5%91%88%E7%8F%BE%E5%BD%A2%E5%BC%8F%EF%BC%89\"><\/span><strong>1. \u5ee3\u544a\u5982\u4f55\u51fa\u73fe\uff1f\uff08\u5448\u73fe\u5f62\u5f0f\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ChatGPT \u5ee3\u544a\u901a\u5e38\u51fa\u73fe\u5728 AI \u56de\u7b54\u4e0b\u65b9\u5340\u584a\uff08\u4f8b\u5982\u7528\u6236\u8a62\u554f\u300c\u63a8\u85a6\u5e7e\u6b3e\u9069\u5408\u9060\u7aef\u5718\u968a\u7684\u5c08\u6848\u7ba1\u7406\u5de5\u5177\u300d\uff09\u3002\u5ee3\u544a\u6a23\u5f0f\u6975\u5ea6\u539f\u751f\uff0c\u5305\u542b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5546\u5bb6\u8cc7\u8a0a<\/strong>\uff1a\u54c1\u724c\u540d\u7a31\u8207 Logo<\/li>\n\n\n\n<li><strong>\u6587\u6848\u9650\u5236<\/strong>\uff1a\u6a19\u984c\uff08\u9650\u5236 50 \u5b57\u5143\uff09\u3001\u63cf\u8ff0\u8aaa\u660e\uff08\u9650\u5236 100 \u5b57\u5143\uff09<\/li>\n\n\n\n<li><strong>\u8996\u89ba\u8207\u9023\u7d50<\/strong>\uff1a1:1 \u5716\u7247\u7d20\u6750\u3001\u5c0e\u5411\u5916\u90e8\u7684 URL<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1000\" height=\"659\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/chatgpt-ads-manager-1000x659.png\" alt=\"chatgpt-ads-manager\" class=\"wp-image-46307\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/chatgpt-ads-manager-1000x659.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/chatgpt-ads-manager-456x300.png 456w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/chatgpt-ads-manager-768x506.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/chatgpt-ads-manager-1536x1012.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/chatgpt-ads-manager.png 1640w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\uff08ChatGPT \u5ee3\u544a\u7684\u7248\u4f4d\u793a\u610f\u3002\u5716\u7247\u4f86\u6e90\uff1aOpenAI\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E5%BE%8C%E5%8F%B0%E8%A8%AD%E5%AE%9A%E9%82%8F%E8%BC%AF%EF%BC%9A%E9%A1%9E%E4%BC%BC_Meta_%E5%BB%A3%E5%91%8A%E5%88%86%E5%B1%A4%E8%A8%AD%E5%AE%9A%EF%BC%8C%E4%BD%86%E4%BB%A5%E3%80%8C%E6%84%8F%E5%9C%96%E3%80%8D%E7%82%BA%E6%A0%B8%E5%BF%83%EF%BC%8C%E8%80%8C%E9%9D%9E%E7%B2%BE%E6%BA%96%E5%82%B3%E7%B5%B1%E5%8F%97%E7%9C%BE%E7%B5%84%E5%90%88\"><\/span><strong>2. \u5f8c\u53f0\u8a2d\u5b9a\u908f\u8f2f\uff1a\u985e\u4f3c Meta \u5ee3\u544a\u5206\u5c64\u8a2d\u5b9a\uff0c\u4f46\u4ee5\u300c\u610f\u5716\u300d\u70ba\u6838\u5fc3\uff0c\u800c\u975e\u7cbe\u6e96\u50b3\u7d71\u53d7\u773e\u7d44\u5408<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ChatGPT \u5ee3\u544a\u5f8c\u53f0\u7684\u67b6\u69cb\u8a2d\u8a08\uff0c\u63a1\u7528\u4e86\u884c\u92b7\u4eba\u975e\u5e38\u719f\u6089\u7684<strong>\u4e09\u5c64\u8a2d\u5b9a\uff08\u985e\u4f3c Meta Ads\uff09\u5305\u542b\uff1a\u884c\u92b7\u6d3b\u52d5 \/ \u5ee3\u544a\u7fa4\u7d44 \/ \u5ee3\u544a<\/strong>\u3002\u5176\u4e2d\uff0c\u7b2c\u4e00\u5c64\u300c\u884c\u92b7\u6d3b\u52d5\u300d\u8a2d\u5b9a\u5ee3\u544a\u76ee\u6a19\u3001\u9810\u7b97\u53ca\u8d70\u671f\u7b49\uff0c\u7b2c\u4e09\u5c64\u300c\u5ee3\u544a\u300d\u8a2d\u5b9a\u7d20\u6750\u3001\u6587\u6848\u7b49\u5167\u5bb9\uff0c\u4e2d\u9593\u7b2c\u4e8c\u5c64\u300c\u5ee3\u544a\u7fa4\u7d44\u300d\u5247\u662f\u5dee\u5225\u6700\u5927\u7684\u90e8\u5206\u3002<\/p>\n\n\n\n<p>Meta \u7684\u300c\u5ee3\u544a\u7d44\u5408\u300d\u8207 ChatGPT \u7684\u300c\u5ee3\u544a\u7fa4\u7d44\u300d\u5169\u8005\u6700\u6839\u672c\u7684\u5dee\u7570\u5728\u65bc\u300c\u53d7\u773e\u5b9a\u4f4d\u6a5f\u5236\u300d\uff1aMeta \u4f9d\u8cf4\u7684\u662f\u50b3\u7d71\u7684<strong>\u53d7\u773e\u7d44\u5408<\/strong>\uff08\u5982\u5e74\u9f61\u3001\u6027\u5225\u3001\u8208\u8da3\u8207\u884c\u70ba\u6a19\u7c64\uff09\uff0c\u800c ChatGPT \u5ee3\u544a\u5247\u5b8c\u5168\u4ee5\u300c\u7528\u6236\u610f\u5716\u300d\u70ba\u6838\u5fc3\u3002\u5ee3\u544a\u4e3b\u4e0d\u9700\u8a2d\u5b9a\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599\u3001\u8208\u8da3\u6a19\u7c64\uff0c\u800c\u662f\u6839\u64da\u7528\u6236\u53ef\u80fd\u7684\u300c\u5c0d\u8a71\u60c5\u5883\u8207 Prompt \u610f\u5716\u300d\u505a\u5206\u985e\uff0c\u8b93 AI \u5728\u5224\u65b7\u5c0d\u8a71\u8108\u7d61\u8207\u4f60\u7684\u7522\u54c1\u9ad8\u5ea6\u76f8\u95dc\u6642\uff0c\u81ea\u52d5\u9032\u884c\u7cbe\u6e96\u914d\u5c0d\u3002<\/p>\n\n\n\n<p>ChatGPT \u5ee3\u544a\u9084\u662f\u80fd\u8a2d\u5b9a\u53d7\u773e\uff0c\u4e0d\u904e\u76ee\u524d\u53ea\u6709\u652f\u63f4\u5ee3\u544a\u4e3b\u76f4\u63a5\u4e0a\u50b3\u540d\u55ae\uff0c\u8b93\u5ee3\u544a\u6295\u905e\u7d66\u9019\u4e9b\u53d7\u773e\uff0c\u6216\u662f\u5efa\u7acb\u6392\u9664\u540d\u55ae\u3002\u81f3\u65bc\u300c\u76f8\u4f3c\u53d7\u773e (Look alike)\u300d\u529f\u80fd\u5c1a\u672a\u51fa\u73fe\u5728\u5f8c\u53f0\u8a2d\u5b9a\u9078\u9805\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E8%BD%89%E6%8F%9B%E5%BB%A3%E5%91%8A%EF%BC%9A%E5%BB%A3%E5%91%8A%E5%BD%A2%E5%BC%8F%E4%BB%A5%E5%A4%96%E9%80%A3%E7%82%BA%E4%B8%BB%EF%BC%8C%E9%9C%80%E4%B8%B2%E6%8E%A5_GTM_%E4%BE%86%E8%A8%AD%E5%AE%9A%E8%BD%89%E6%8F%9B%E4%BA%8B%E4%BB%B6\"><\/span><strong>3. \u8f49\u63db\u5ee3\u544a\uff1a\u5ee3\u544a\u5f62\u5f0f\u4ee5\u5916\u9023\u70ba\u4e3b\uff0c\u9700\u4e32\u63a5 GTM \u4f86\u8a2d\u5b9a\u8f49\u63db\u4e8b\u4ef6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u5ee3\u544a\u5f62\u5f0f\u8207\u76ee\u6a19\u8a2d\u5b9a\u4e0a\uff0c\u76ee\u524d\u7684 ChatGPT \u5ee3\u544a\u6a5f\u5236\u76f8\u5c0d\u7d14\u7cb9\u4e14\u76f4\u63a5\u2014\u2014<strong>\u6574\u9ad4\u5f62\u5f0f\u4ecd\u4ee5\u5c0e\u5411\u5916\u90e8\u7684\u300c\u5230\u9054\u9801 URL\uff08Landing Page\uff09\u300d\u70ba\u4e3b<\/strong>\u3002<\/p>\n\n\n\n<p>\u4e0d\u540c\u65bc Meta \u5ee3\u544a\u64c1\u6709\u8c50\u5bcc\u7684\u539f\u751f\u4e92\u52d5\u683c\u5f0f\uff08\u4f8b\u5982\uff1aMessenger \u8a0a\u606f\u4e92\u52d5\u3001\u7c89\u5c08\u6309\u8b9a\u3001\u539f\u751f\u540d\u55ae\u6536\u96c6\uff09\uff0cChatGPT \u5ee3\u544a\u7121\u6cd5\u5728 AI \u5c0d\u8a71\u8996\u7a97\u5167\u76f4\u63a5\u5b8c\u6210\u539f\u751f\u4e92\u52d5\u6216\u586b\u55ae\u3002\u6240\u6709\u5c0e\u6d41\u5f8c\u7684\u884c\u70ba\uff0c\u90fd\u5fc5\u9808\u8df3\u8f49\u56de\u5ee3\u544a\u4e3b\u7684\u5b98\u65b9\u7db2\u7ad9\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u5c07\u5ee3\u544a\u76ee\u6a19\u8a2d\u5b9a\u70ba\u300c\u8f49\u63db (Conversions)\u300d\u800c\u975e\u55ae\u7d14\u7684\u5c0e\u6d41\uff0c\u8a2d\u5b9a\u908f\u8f2f\u5c31\u6703\u975e\u5e38\u63a5\u8fd1 Google \u5ee3\u544a\u7684\u6a21\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5fc5\u9808\u57cb\u8a2d\u8ffd\u8e64\u78bc\uff08Pixel \/ Tag\uff09<\/strong>\uff1a\u4f60\u5fc5\u9808\u5148\u5728\u7db2\u7ad9\u900f\u904e <strong>GTM (Google Tag Manager)<\/strong> \u57cb\u8a2d OpenAI \u63d0\u4f9b\u7684\u5ee3\u544a\u8ffd\u8e64\u7a0b\u5f0f\u78bc\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u8a02\u8f49\u63db\u4e8b\u4ef6 (Custom Conversion Events)<\/strong>\uff1a\u9700\u660e\u78ba\u5b9a\u7fa9\u7db2\u7ad9\u4e0a\u7684\u7279\u5b9a\u89f8\u767c\u884c\u70ba\uff0c\u4f8b\u5982\u300c\u6210\u529f\u63d0\u4ea4\u8868\u55ae\u9801\uff08Thank You Page\uff09\u300d\u3001\u300c\u5b8c\u6210\u8cfc\u8cb7\u300d\u6216\u300c\u9ede\u64ca\u7279\u5b9a\u6309\u9215\u300d\u3002<\/li>\n\n\n\n<li><strong>\u5b78\u7fd2\u8207\u512a\u5316\u908f\u8f2f<\/strong>\uff1a\u7cfb\u7d71\u6703\u900f\u904e GTM \u56de\u50b3\u7684\u8f49\u63db\u6578\u64da\uff0c\u9032\u4e00\u6b65\u5b78\u7fd2\u4e26\u512a\u5316\u6f14\u7b97\u6cd5\uff0c\u53bb\u5c0b\u627e\u66f4\u5bb9\u6613\u5728\u5c0d\u8a71\u4e2d\u7522\u751f\u8a72\u8f49\u63db\u610f\u5716\u7684 ChatGPT \u4f7f\u7528\u8005\u3002<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"625\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image-30.jpeg\" alt=\"\" class=\"wp-image-46295\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image-30.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image-30-480x300.jpeg 480w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image-30-768x480.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\uff08\u8f49\u63db\u5ee3\u544a\u9700\u5148\u5efa\u7acb\u8cc7\u6599\u4f86\u6e90\uff0c\u5728\u8a2d\u5b9a\u81ea\u8a02\u8f49\u63db\u884c\u70ba\u3002\u5716\u7247\u4f86\u6e90\uff1aOpenAI Ads Manager\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81_%E6%89%8B%E6%8A%8A%E6%89%8B%EF%BC%81ChatGPT_%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E8%A8%AD%E5%AE%9A%E6%B5%81%E7%A8%8B\"><\/span><strong>\u4e8c\u3001 \u624b\u628a\u624b\uff01ChatGPT \u5ee3\u544a\u6295\u653e\u8a2d\u5b9a\u6d41\u7a0b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1%EF%BC%9A%E5%BB%BA%E7%AB%8B%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E8%88%87%E7%9B%AE%E6%A8%99%E9%81%B8%E6%93%87\"><\/span><strong>Step 1\uff1a\u5efa\u7acb\u5ee3\u544a\u6d3b\u52d5\u8207\u76ee\u6a19\u9078\u64c7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ee3\u544a\u76ee\u6a19<\/strong>\uff1a\u5206\u6210\u300c\u66dd\u5149\u3001\u9ede\u64ca\u3001\u8f49\u63db\u300d\u4e09\u7a2e\u76ee\u6a19\u3002<\/li>\n\n\n\n<li><strong>\u8a08\u8cbb\u65b9\u5f0f<\/strong>\uff1a\u652f\u63f4 CPM\uff08\u5343\u6b21\u66dd\u5149\u51fa\u50f9\uff09\u8207 CPC\uff08\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\uff09\uff0c\u9078\u64c7\u300c\u66dd\u5149\u6b21\u6578\u300d\u6703\u4ee5\u589e\u52a0\u8f49\u63db\u6b21\u6578\u70ba\u76ee\u6a19\u9032\u884c\u6700\u4f73\u5316\uff0c\u5305\u62ec\u700f\u89bd\u548c\u9ede\u64ca\u5e36\u4f86\u7684\u8f49\u63db\u3002\u82e5\u53ea\u9078\u64c7\u300c\u9ede\u64ca\u6b21\u6578\u300d\uff0c\u5247\u6703\u9650\u5236\u8f49\u63db\u6b21\u6578\u3002<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/ChatGPT-%E5%BB%A3%E5%91%8A_%E6%96%B0%E5%A2%9E%E8%A1%8C%E9%8A%B7%E6%B4%BB%E5%8B%95-1-1000x482.png\" alt=\"\" class=\"wp-image-46302\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\uff08\u5728 ChatGPT \u5ee3\u544a\u5f8c\u53f0\u4e2d\u65b0\u589e\u884c\u92b7\u6d3b\u52d5\u3002\u5716\u7247\u4f86\u6e90\uff1aOpenAI Ads Manager\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2%EF%BC%9A%E5%8F%97%E7%9C%BE%E6%83%85%E5%A2%83%E8%88%87_Context_Hints_%E8%A8%AD%E5%AE%9A\"><\/span><strong>Step 2\uff1a\u53d7\u773e\u60c5\u5883\u8207 Context Hints \u8a2d\u5b9a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u60c5\u5883\u5beb\u6cd5<\/strong>\uff1a\u5728\u5ee3\u544a\u7fa4\u7d44\uff08Ad Group\uff09\u5c64\u7d1a\u4e2d\uff0c\u6700\u7279\u5225\u7684\u8a2d\u5b9a\u5c31\u662f\u300c\u60c5\u5883\u63d0\u793a\uff08Context Hints\uff09\u300d\u6b04\u4f4d\u3002\u9019\u4e5f\u662f ChatGPT \u5ee3\u544a\u8207\u50b3\u7d71 Google\/Meta \u5ee3\u544a\u6700\u6838\u5fc3\u7684\u5206\u6c34\u5dba\u3002\u00a0<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/ChatGPT-%E5%BB%A3%E5%91%8A_%E6%96%B0%E5%A2%9E%E5%BB%A3%E5%91%8A%E7%BE%A4%E7%B5%84-1-1000x481.png\" alt=\"\" class=\"wp-image-46304\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\uff08\u5ee3\u544a\u7fa4\u7d44\u5c64\u7d1a\u9700\u8a2d\u5b9a\u5230\u9054\u9801 URL \u53ca\u60c5\u5883\u63d0\u793a\u3002\u5716\u7247\u4f86\u6e90\uff1aOpenAI Ads Manager\uff09<\/p>\n\n\n\n<p>\u5f9e\u5f8c\u53f0\u8aaa\u660e\u53ef\u4ee5\u770b\u51fa\uff0c\u60c5\u5883\u63d0\u793a\u662f\u7528\u4f86\u300c\u5f15\u5c0e\u6f14\u7b97\u6cd5\u9032\u884c\u5c0d\u8a71\u6bd4\u5c0d\u300d\uff0c\u800c\u975e\u50b3\u7d71 Google \u5ee3\u544a\u7684\u300c\u95dc\u9375\u5b57\u6bd4\u5c0d\u300d\u9396\u5b9a\u898f\u5247\u3002\u5b83\u672c\u8cea\u4e0a\u662f\u7d66 AI \u4e00\u500b<strong>\u8a9e\u610f\u7406\u89e3\u7684\u65b9\u5411<\/strong>\uff0c\u8b93 LLM\uff08\u5927\u578b\u8a9e\u8a00\u6a21\u578b\uff09\u53bb\u5224\u65b7\u4f7f\u7528\u8005\u7576\u4e0b\u7684\u5c0d\u8a71\u4e0a\u4e0b\u6587\u662f\u5426\u7b26\u5408\u4f60\u7684\u7522\u54c1\u60c5\u5883\u3002<\/p>\n\n\n\n<p><strong>\u60c5\u5883\u63d0\u793a<\/strong>\uff1a\u76f4\u63a5\u628a\u4f60\u5e73\u5e38\u5728\u5ba2\u670d\u3001\u696d\u52d9\u6700\u5e38\u807d\u5230\u7684\u300c\u5ba2\u6236\u771f\u5be6\u75db\u9ede\u60c5\u5883\u300d\u5beb\u6210\u5b8c\u6574\u53e5\u5b50\u653e\u9032\u53bb\u3002<\/p>\n\n\n\n<p><strong>\u914d\u5408\u300c\u9810\u8a2d\u5ee3\u544a\u76ee\u7684\u5730\u7db2\u5740\u300d<\/strong>\uff1a\u5f8c\u53f0\u53ef\u4ee5\u76f4\u63a5\u5728\u5ee3\u544a\u7fa4\u7d44\u8a2d\u5b9a\u76ee\u7684\u5730\u7db2\u5740\u3002\u8acb\u78ba\u4fdd\u4f60\u8f38\u5165\u7684\u60c5\u5883\u63d0\u793a\uff0c\u80fd\u8207\u8a72 Landing Page \u7684\u8a34\u6c42 100% \u547c\u61c9\uff0c\u9019\u6a23 AI \u6bd4\u5c0d\u51fa\u4f86\u7684\u6d41\u91cf\u9032\u5230\u7db2\u7ad9\u5f8c\u624d\u6709\u6700\u9ad8\u8cea\u91cf\u7684\u8f49\u63db\u7387\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3%EF%BC%9A%E5%BB%A3%E5%91%8A%E6%96%87%E6%A1%88%E8%88%87%E7%B4%A0%E6%9D%90%E8%A8%AD%E5%AE%9A\"><\/span><strong>Step 3\uff1a\u5ee3\u544a\u6587\u6848\u8207\u7d20\u6750\u8a2d\u5b9a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5982\u524d\u8ff0\u8aaa\u660e\uff0c\u56e0\u73fe\u884c ChatGPT \u5ee3\u544a\u9084\u662f\u4ee5\u5916\u9023\u5ee3\u544a\u5f62\u5f0f\u70ba\u4e3b\uff0c\u56e0\u6b64\u5728\u300c\u5ee3\u544a\u300d\u5c64\u7d1a\u7684\u8a2d\u5b9a\u76f8\u5c0d\u55ae\u7d14\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6a19\u984c<\/strong>\uff1a\u4e0a\u9650 50 \u5b57\uff0c\u5fc5\u9808\u6975\u5ea6\u7cbe\u6e96\u4e14\u5207\u4e2d\u554f\u984c\u6838\u5fc3\u3002<\/li>\n\n\n\n<li><strong>\u5ee3\u544a\u8aaa\u660e<\/strong>\uff1a\u4e0a\u9650 100 \u5b57\uff0c\u53ef\u504f\u5411\u8edf\u6027\u5efa\u8b70\u7684\u6587\u6848\uff0c\u800c\u975e\u786c\u5ba3\u50b3\u3002<\/li>\n\n\n\n<li><strong>\u5716\u7247<\/strong>\uff1a\u81f3\u5c11 256 x 256 px \u7684\u6b63\u65b9\u5f62\u5716\u7247\uff0c\u4f46\u56e0\u70ba\u5be6\u969b\u5448\u73fe\u7248\u4f4d\u8f03\u5c0f\uff0c\u5efa\u8b70\u5716\u7247\u907f\u514d\u653e\u7f6e\u592a\u591a\u6587\u5b57\u6558\u8ff0\uff0c\u4ee5\u6e05\u723d\u7684\u793a\u610f\u5716\u70ba\u4e3b\u3002<\/li>\n\n\n\n<li><strong>\u5230\u9054\u9801 URL<\/strong>\uff1a\u9ad8\u5ea6\u7b26\u5408\u8a72\u5c0d\u8a71\u60c5\u5883\u7684\u5230\u9054\u9801\u9023\u7d50\u3002<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image-87.png\" alt=\"\" class=\"wp-image-46298\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\uff08ChatGPT \u5ee3\u544a\u6587\u6848\u8207\u7d20\u6750\u8a2d\u5b9a\u76f8\u5c0d\u55ae\u7d14\u3002\u5716\u7247\u4f86\u6e90\uff1aOpenAI Ads Manager\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81_%E5%AF%A6%E5%8B%99%E6%A1%88%E4%BE%8B%EF%BC%9A%E6%85%A2%E8%B7%91%E9%9E%8B%E5%93%81%E7%89%8C%E7%9A%84_ChatGPT_%E5%BB%A3%E5%91%8A%E7%AD%96%E7%95%A5%E6%9E%B6%E6%A7%8B\"><\/span><strong>\u4e09\u3001 \u5be6\u52d9\u6848\u4f8b\uff1a\u6162\u8dd1\u978b\u54c1\u724c\u7684 ChatGPT \u5ee3\u544a\u7b56\u7565\u67b6\u69cb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4ee5<strong>\u904b\u52d5\u54c1\u724c\u6162\u8dd1\u978b<\/strong>\uff08\u4e3b\u6253\u9ad8\u7de9\u9707\u3001\u819d\u84cb\u4fdd\u8b77\u8207\u901a\u52e4\u8def\u8dd1\uff09\u70ba\u4f8b\uff0c\u5ee3\u544a\u67b6\u69cb\u62c6\u5206\u7684\u6838\u5fc3\u5728\u65bc\u300c\u610f\u5716\u300d\uff08\u4f7f\u7528\u8005\u6b64\u523b\u5728\u60f3\u4ec0\u9ebc\uff09\uff0c\u4e26\u5728\u6bcf\u500b\u5ee3\u544a\u7fa4\u7d44\u4e0b\u642d\u914d\u591a\u7d44\u4e0d\u540c\u7684\u5ee3\u544a\u5207\u89d2\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ad Group 1\uff1a\u75db\u9ede\u6c42\u89e3\u578b<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Funnel \u6f0f\u6597\u968e\u5c64<\/strong>\uff1aProblem Aware (\u767c\u73fe\u75db\u9ede)<\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u8005\u6b64\u523b\u5728\u60f3\u4ec0\u9ebc<\/strong>\uff1a\u300c\u8dd1\u5b8c\u819d\u84cb\u597d\u75db\/\u65b0\u624b\u5230\u5e95\u8a72\u8cb7\u4ec0\u9ebc\u978b\uff1f\u300d<\/li>\n\n\n\n<li><strong>Ads \u5ee3\u544a\u8207\u7d20\u6750\u6e2c\u8a66\u7d44\u5408<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li><strong>Ad A\uff08\u75db\u9ede\u76f4\u64ca\uff09<\/strong>\uff1a\u3010\u65b0\u624b\u8b77\u819d\u3011\u6975\u81f4\u7de9\u9707\uff0c\u544a\u5225\u8dd1\u5f8c\u819d\u84cb\u4e0d\u9069 \u2794 \u5c0e\u5411\u6e1b\u9707\u8b77\u819d\u5c08\u5340<\/li>\n\n\n\n<li><strong>Ad B\uff08\u60c5\u5883\u5e36\u5165\uff09<\/strong>\uff1a\u3010\u9577\u8005\/\u521d\u5b78\u8005\u9996\u9078\u3011\u4fdd\u8b77\u95dc\u7bc0\u7684\u7b2c\u4e00\u96d9\u6162\u8dd1\u978b \u2794 \u5c0e\u5411\u65b0\u624b\u9078\u978b\u6307\u5357\u9801<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ad Group 2\uff1a\u898f\u683c\u8a55\u4f30\u578b<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Funnel \u6f0f\u6597\u968e\u5c64<\/strong>\uff1aSolution Aware (\u5c0b\u627e\u89e3\u6cd5)<\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u8005\u6b64\u523b\u5728\u60f3\u4ec0\u9ebc<\/strong>\uff1a\u300c\u6211\u662f\u6241\u5e73\u8db3\uff0c\u54ea\u6b3e\u5305\u8986\u8ddf\u8db3\u5f13\u652f\u6490\u6bd4\u8f03\u597d\uff1f\u300d<\/li>\n\n\n\n<li><strong>Ads \u5ee3\u544a\u8207\u7d20\u6750\u6e2c\u8a66\u7d44\u5408<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li><strong>Ad A\uff08\u6a5f\u80fd\u898f\u683c\uff09<\/strong>\uff1a\u3010\u9ad8\u8db3\u5f13\u652f\u6490\u3011\u5c08\u70ba\u6241\u5e73\u8db3\u8207\u5916\u7ffb\u8173\u578b\u8a2d\u8a08 \u2794 \u5c0e\u5411\u6a5f\u80fd\u8db3\u5f13\u5c08\u5340<\/li>\n\n\n\n<li><strong>Ad B\uff08\u9ad4\u611f\u9ad4\u9a57\uff09<\/strong>\uff1a\u3010\u4eba\u9ad4\u5de5\u5b78\u5305\u8986\u3011\u7d66\u8db3\u5f13\u6700\u5b8c\u7f8e\u7684\u652f\u6490\u529b \u2794 \u5c0e\u5411\u5c08\u696d\u8dd1\u978b\u8a66\u7a7f\u9801<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ad Group 3\uff1a\u8de8\u60c5\u5883\u6bd4\u8f03\u578b<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Funnel \u6f0f\u6597\u968e\u5c64<\/strong>\uff1aHigh Intent (\u9ad8\u6c7a\u7b56\u610f\u5716)<\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u8005\u6b64\u523b\u5728\u60f3\u4ec0\u9ebc<\/strong>\uff1a\u300c\u60f3\u627e\u4e00\u96d9\u4e0a\u73ed\u4e45\u7ad9\u3001\u4e0b\u73ed\u53ef\u4ee5\u76f4\u63a5\u53bb\u8dd1\u6b65\u7684\u9ad8 CP \u503c\u6162\u8dd1\u978b\u300d<\/li>\n\n\n\n<li><strong>Ads \u5ee3\u544a\u8207\u7d20\u6750\u6e2c\u8a66\u7d44\u5408<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li><strong>Ad A\uff08\u529f\u80fd\u4e8c\u5408\u4e00\uff09<\/strong>\uff1a\u3010\u4e0a\u73ed\u4e45\u7ad9\uff0b\u4e0b\u73ed\u8def\u8dd1\u3011\u4e00\u96d9\u641e\u5b9a\u5168\u5929\u5019\u7a7f\u642d \u2794 \u5c0e\u5411\u71b1\u92b7\u767e\u642d\u6b3e\u5c08\u9801<\/li>\n\n\n\n<li><strong>Ad B\uff08CP \u503c\u8207\u8a55\u50f9\uff09<\/strong>\uff1a\u3010\u7ad9\u7acb\u4e00\u6574\u5929\u4e5f\u4e0d\u7d2f\u3011\u842c\u4eba\u597d\u8a55\u7684\u8edf\u5e95\u901a\u52e4\u6162\u8dd1\u978b \u2794 \u5c0e\u5411\u9867\u5ba2\u8a55\u50f9\u71b1\u92b7\u9801<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AF%A6%E6%B8%AC%E7%B5%90%E6%9E%9C%EF%BC%9ACPC%E8%88%87CPM%E4%B8%8D%E4%BE%BF%E5%AE%9C%EF%BC%8C%E4%BD%86%E9%95%B7%E6%9C%9F%E4%B8%8B%E4%BB%8D%E5%BB%BA%E8%AD%B0%E5%BE%9E%E3%80%8C%E5%B0%8D%E8%A9%B1%E8%84%88%E7%B5%A1%E3%80%8D%E8%B4%8F%E5%BE%97%E9%AB%98%E5%83%B9%E5%80%BC%E9%A1%A7%E5%AE%A2\"><\/span><strong>\u5be6\u6e2c\u7d50\u679c\uff1aCPC\u8207CPM\u4e0d\u4fbf\u5b9c\uff0c\u4f46\u9577\u671f\u4e0b\u4ecd\u5efa\u8b70\u5f9e\u300c\u5c0d\u8a71\u8108\u7d61\u300d\u8d0f\u5f97\u9ad8\u50f9\u503c\u9867\u5ba2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u76ee\u524d\u5be6\u6e2c\u6295\u653e\u4e00\u9031\uff0c\u4ee5 Branding \u985e\u578b\u5ee3\u544a\u4f86\u8aaa\uff0cCPM \u8ddf CPC \u7684\u50f9\u4f4d\u76f8\u5c0d\u4e0d\u4fbf\u5b9c\uff0c\u82e5\u8981\u8207\u8f49\u63db\u5ee3\u544a\u6bd4\u8f03\uff0cChatGPT \u7684 CPM \u8ddf CPC \u4fbf\u5b9c\u5f88\u591a\uff0c\u4f46\u4e0d\u592a\u6709\u8f49\u63db\u6578\u9032\u4f86\uff0c\u4e0d\u904e\u9019\u662f\u521d\u671f\u6e2c\u8a66\u4e00\u9031\u7684\u7d50\u679c\uff0c\u90a3\u672a\u4f86 ChatGPT \u5ee3\u544a\u5230\u5e95\u503c\u4e0d\u503c\u5f97\u6301\u7e8c\u6295\uff1f<\/p>\n\n\n\n<p>\u6211\u5011\u7684\u7b54\u6848\u662f\uff1a<strong>\u95dc\u9375\u5728\u65bc\u4f60\u7684\u7522\u54c1\u5ba2\u55ae\u50f9\u8207\u300c\u5c0d\u8a71\u8108\u7d61\u300d\u7684\u638c\u63e1\u5ea6\u3002<\/strong><\/p>\n\n\n\n<p>ChatGPT \u5ee3\u544a\u7d55\u975e\u62ff\u4f86\u5237\u5ec9\u50f9\u66dd\u5149\u3001\u885d\u6d41\u91cf\u7684\u5730\u65b9\u3002\u5b83\u771f\u6b63\u7684\u6230\u7565\u50f9\u503c\uff0c\u5728\u65bc<strong>\u76f4\u63a5\u5361\u4f4d\u5728\u4f7f\u7528\u8005\u300c\u4e3b\u52d5\u601d\u8003\u3001\u5c0b\u627e\u89e3\u6cd5\u8207\u6bd4\u8f03\u6c7a\u7b56\u300d\u7684\u9ec3\u91d1\u6642\u523b<\/strong>\u3002\u904e\u53bb\u6211\u5011\u5728\u50b3\u7d71\u641c\u5c0b\u6216\u793e\u7fa4\u5ee3\u544a\u4e2d\uff0c\u9700\u8981\u82b1\u5927\u91cf\u9810\u7b97\u53bb\u300c\u731c\u300d\u4f7f\u7528\u8005\u7684\u610f\u5716\uff1b\u4f46\u5728 AI \u5c0d\u8a71\u8996\u7a97\u4e2d\uff0c\u4f7f\u7528\u8005\u5df2\u7d93\u628a\u6700\u771f\u5be6\u7684\u75db\u9ede\u8207\u9700\u6c42\u89aa\u53e3\u8b1b\u4e86\u51fa\u4f86\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7d93\u71df\u7684\u662f\u9ad8\u6c7a\u7b56\u9580\u6abb\u3001\u9ad8\u5ba2\u55ae\u50f9\u3001\u9ad8 LTV\uff08\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff09\uff0c\u6216\u662f\u6975\u5ea6\u4f9d\u8cf4\u75db\u9ede\u89e3\u6c7a\u7684\u7522\u54c1\uff0c\u9019\u9084\u662f\u4e00\u500b\u503c\u5f97\u6436\u5148\u4f48\u5c40\u3001\u5efa\u7acb\u7b2c\u4e00\u624b AI \u6295\u653e\u7d93\u9a57\u7684\u65b0\u6230\u5834\u3002\u5e0c\u671b\u9019\u6b21\u7684\u5be6\u6e2c\u8207\u67b6\u69cb\u62c6\u89e3\uff0c\u80fd\u5e6b\u52a9\u5927\u5bb6\u5c11\u8d70\u5f4e\u8def\uff0c\u5728 AI \u5c0d\u8a71\u6642\u4ee3\u7cbe\u6e96\u5361\u4f4d\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ%EF%BC%9AChatGPT_%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E7%9B%B8%E9%97%9C%E5%95%8F%E9%A1%8C\"><\/span><strong><strong>FAQ\uff1a<strong>ChatGPT \u5ee3\u544a\u6295\u653e\u76f8\u95dc\u554f\u984c<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"faq-accordion-pure\">\n  \n  <div class=\"faq-item-pure\">\n    <input id=\"faq-v2-1\" class=\"faq-toggle-pure\" type=\"checkbox\" \/>\n    <label for=\"faq-v2-1\" class=\"faq-label-pure\">\n      <h3 class=\"faq-title-pure\"><span class=\"ez-toc-section\" id=\"Q1%EF%BC%9AChatGPT_%E5%BB%A3%E5%91%8A%E7%9A%84%E5%AE%9A%E4%BD%8D%E6%96%B9%E5%BC%8F%EF%BC%88Targeting%EF%BC%89%E8%88%87_Meta_%E6%88%96_Google_%E6%9C%89%E4%BD%95%E4%B8%8D%E5%90%8C%EF%BC%9F\"><\/span>Q1\uff1aChatGPT \u5ee3\u544a\u7684\u5b9a\u4f4d\u65b9\u5f0f\uff08Targeting\uff09\u8207 Meta \u6216 Google \u6709\u4f55\u4e0d\u540c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n      <div class=\"faq-icon-pure\"><\/div>\n    <\/label>\n    <div class=\"faq-content-pure\">\n      <p>ChatGPT \u5ee3\u544a\u63a1\u7528\u985e\u4f3c Meta \u7684\u4e09\u5c64\u5f0f\u67b6\u69cb\uff08\u884c\u92b7\u6d3b\u52d5\/\u5ee3\u544a\u7fa4\u7d44\/\u5ee3\u544a\uff09\uff0c\u4f46\u5728\u7b2c\u4e8c\u5c64\u53d7\u773e\u5b9a\u4f4d\u4e0a\u6709\u672c\u8cea\u4e0a\u7684\u5dee\u7570\u3002\u5b83\u4e0d\u4f9d\u8cf4 Meta \u7684\u4eba\u53e3\u7d71\u8a08\u6216\u8208\u8da3\u6a19\u7c64\uff0c\u4e5f\u4e0d\u50cf Google Ads \u9032\u884c\u95dc\u9375\u5b57\u7cbe\u6e96\u6bd4\u5c0d\u3002\u800c\u662f\u900f\u904e\u5728\u5ee3\u544a\u7fa4\u7d44\u8a2d\u5b9a\u300c\u60c5\u5883\u63d0\u793a (Context Hints)\u300d\uff0c\u5c07\u771f\u5be6\u9867\u5ba2\u5e38\u554f\u7684\u75db\u9ede\u8207\u60c5\u5883\u5beb\u6210\u8a9e\u610f\u63d0\u793a\uff0c\u8b93\u5927\u8a9e\u8a00\u6a21\u578b\uff08LLM\uff09\u6839\u64da\u4f7f\u7528\u8005\u7576\u4e0b\u7684\u5c0d\u8a71\u4e0a\u4e0b\u6587\u81ea\u52d5\u9032\u884c\u8a9e\u610f\u5339\u914d\u8207\u63a8\u85a6\u3002<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item-pure\">\n    <input id=\"faq-v2-2\" class=\"faq-toggle-pure\" type=\"checkbox\" \/>\n    <label for=\"faq-v2-2\" class=\"faq-label-pure\">\n      <h3 class=\"faq-title-pure\"><span class=\"ez-toc-section\" id=\"Q2%EF%BC%9AChatGPT_%E5%BB%A3%E5%91%8A%E6%9C%89%E5%93%AA%E4%BA%9B%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F%EF%BC%9F%E6%94%AF%E6%8F%B4%E5%8E%9F%E7%94%9F%E8%A1%A8%E5%96%AE%E6%88%96%E5%85%B6%E4%BB%96%E4%BA%92%E5%8B%95%E8%A1%8C%E7%82%BA%E5%97%8E%EF%BC%9F\"><\/span>Q2\uff1aChatGPT \u5ee3\u544a\u6709\u54ea\u4e9b\u5ee3\u544a\u683c\u5f0f\uff1f\u652f\u63f4\u539f\u751f\u8868\u55ae\u6216\u5176\u4ed6\u4e92\u52d5\u884c\u70ba\u55ce\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n      <div class=\"faq-icon-pure\"><\/div>\n    <\/label>\n    <div class=\"faq-content-pure\">\n      <p>\u76ee\u524d ChatGPT \u5ee3\u544a\u6a5f\u5236\u76f8\u5c0d\u7d14\u7cb9\uff0c\u4e3b\u8981\u4ee5\u5c0e\u5411\u5916\u90e8\u7db2\u7ad9\u7684\u300c\u5230\u9054\u9801 URL\uff08Landing Page\uff09\u300d\u70ba\u4e3b\u3002\u5ee3\u544a\u5361\u7247\u5305\u542b\u54c1\u724c Logo\u3001\u4e0a\u9650 50 \u5b57\u5143\u7684\u6a19\u984c\u3001\u4e0a\u9650 100 \u5b57\u5143\u7684\u63cf\u8ff0\u8aaa\u660e\uff0c\u4ee5\u53ca 1:1 \u7684\u6b63\u65b9\u5f62\u793a\u610f\u5716\u3002\u73fe\u968e\u6bb5\u4e26\u4e0d\u652f\u63f4\u50cf Meta \u5ee3\u544a\u90a3\u6a23\u7684\u539f\u751f\u8868\u55ae\u6536\u96c6\u3001Messenger \u8a0a\u606f\u4e92\u52d5\u6216\u7c89\u5c08\u6309\u8b9a\u7b49\u539f\u751f\u4e92\u52d5\u683c\u5f0f\uff0c\u6240\u6709\u9ede\u64ca\u90fd\u6703\u76f4\u63a5\u8df3\u8f49\u56de\u5ee3\u544a\u4e3b\u7684\u5b98\u65b9\u7db2\u7ad9\u3002<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item-pure\">\n    <input id=\"faq-v2-3\" class=\"faq-toggle-pure\" type=\"checkbox\" \/>\n    <label for=\"faq-v2-3\" class=\"faq-label-pure\">\n      <h3 class=\"faq-title-pure\"><span class=\"ez-toc-section\" id=\"Q3%EF%BC%9A%E5%A6%82%E4%BD%95%E5%9C%A8_ChatGPT_%E5%BB%A3%E5%91%8A%E4%B8%AD%E8%A8%AD%E5%AE%9A%E3%80%8C%E7%B6%B2%E7%AB%99%E8%BD%89%E6%8F%9B_Conversions%E3%80%8D%E8%BF%BD%E8%B9%A4%EF%BC%9F\"><\/span>Q3\uff1a\u5982\u4f55\u5728 ChatGPT \u5ee3\u544a\u4e2d\u8a2d\u5b9a\u300c\u7db2\u7ad9\u8f49\u63db (Conversions)\u300d\u8ffd\u8e64\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n      <div class=\"faq-icon-pure\"><\/div>\n    <\/label>\n    <div class=\"faq-content-pure\">\n      <p>\u56e0\u70ba ChatGPT \u5ee3\u544a\u6240\u6709\u4e92\u52d5\u7686\u5c0e\u56de\u5916\u90e8\u7db2\u7ad9\uff0c\u82e5\u8981\u8ffd\u8e64\u8f49\u63db\u6210\u6548\uff0c\u6280\u8853\u908f\u8f2f\u975e\u5e38\u63a5\u8fd1 Google Ads\u3002\u5ee3\u544a\u4e3b\u5fc5\u9808\u5148\u5728 OpenAI Ads Manager \u5efa\u7acb\u8cc7\u6599\u4f86\u6e90\uff0c\u4e26\u900f\u904e Google Tag Manager (GTM) \u5728\u5b98\u65b9\u7db2\u7ad9\u57cb\u8a2d\u8ffd\u8e64\u78bc\uff08Pixel\/Tag\uff09\u3002\u63a5\u8457\u5b9a\u7fa9\u300c\u5b8c\u6210\u8cfc\u8cb7\u300d\u3001\u300c\u63d0\u4ea4\u8868\u55ae (Thank You Page)\u300d\u6216\u300c\u9ede\u64ca\u7279\u5b9a\u6309\u9215\u300d\u7b49\u81ea\u8a02\u8f49\u63db\u4e8b\u4ef6\uff0c\u8b93\u7cfb\u7d71\u80fd\u53d6\u5f97\u56de\u50b3\u6578\u64da\u4e26\u512a\u5316\u6f14\u7b97\u6cd5\u3002<\/p>\n    <\/div>\n  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