{"id":4646,"date":"2015-08-08T00:24:30","date_gmt":"2015-08-07T16:24:30","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=4646"},"modified":"2015-08-08T00:24:30","modified_gmt":"2015-08-07T16:24:30","slug":"2015-seo-is-not-actually-seo","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/","title":{"rendered":"2015\u5e74\uff0cSEO\u4e0d\u518d\u53ea\u662fSEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/#%E5%B0%88%E6%AC%84%E4%BD%9C%E5%AE%B6_Erin_Everhart_%E8%A7%A3%E9%87%8B%E4%BA%86%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E5%84%AA%E5%8C%96%E6%8A%80%E8%A1%93%EF%BC%8C%E6%AD%A3%E5%9C%A8%E7%B6%93%E6%AD%B7%E4%B8%80%E5%80%8B%E9%87%8D%E5%A4%A7%E7%9A%84%E8%BD%89%E8%AE%8A\" >\u5c08\u6b04\u4f5c\u5bb6 Erin Everhart \u89e3\u91cb\u4e86\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u6280\u8853\uff0c\u6b63\u5728\u7d93\u6b77\u4e00\u500b\u91cd\u5927\u7684\u8f49\u8b8a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/#%E5%85%A7%E5%AE%B9%E9%96%8B%E7%99%BC\" >\u5167\u5bb9\u958b\u767c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/#%E6%8F%90%E5%80%A1%E4%BD%BF%E7%94%A8%E8%80%85%E7%B6%93%E9%A9%97\" >\u63d0\u5021\u4f7f\u7528\u8005\u7d93\u9a57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/#%E6%95%B8%E6%93%9A%E6%88%B0%E7%95%A5%E5%AE%B6\" >\u6578\u64da\u6230\u7565\u5bb6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/#%E5%89%B5%E6%84%8F%E7%87%9F%E9%8A%B7\" >\u5275\u610f\u71df\u92b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/#%E9%A0%98%E9%A0%AD%E7%BE%8A\" >\u9818\u982d\u7f8a<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%B0%88%E6%AC%84%E4%BD%9C%E5%AE%B6_Erin_Everhart_%E8%A7%A3%E9%87%8B%E4%BA%86%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E5%84%AA%E5%8C%96%E6%8A%80%E8%A1%93%EF%BC%8C%E6%AD%A3%E5%9C%A8%E7%B6%93%E6%AD%B7%E4%B8%80%E5%80%8B%E9%87%8D%E5%A4%A7%E7%9A%84%E8%BD%89%E8%AE%8A\"><\/span>\u5c08\u6b04\u4f5c\u5bb6 Erin Everhart \u89e3\u91cb\u4e86\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u6280\u8853\uff0c\u6b63\u5728\u7d93\u6b77\u4e00\u500b\u91cd\u5927\u7684\u8f49\u8b8a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u597d\u5427\uff0c\u6211\u627f\u8a8d\u6211\u73fe\u5728\u5beb\u7684\u9019\u500b\u6a19\u984c\u53ea\u662f\u70ba\u4e86\u7372\u5f97\u9ede\u64ca\u3002\u4f46\u8981\u6211\u5426\u8a8d\u4ee5\u524d\u6c92<a href=\"http:\/\/searchengineland.com\/what-tim-tebow-can-teach-you-about-link-building-121291\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u505a\u904e\u9019\u6a23\u7684\u4e8b\u60c5<\/a>\uff0c\u90a3\u4e00\u5b9a\u662f\u9a19\u4eba\u7684\uff01<br \/>\n\u7121\u8ad6\u5982\u4f55\uff0c\u9019\u500b\u6a19\u984c\u662f\u78ba\u5be6\u7684\u2500\u5728\u611f\u5b98\u4e0a\u4f86\u8aaa\u3002<br \/>\n\u662f\u7684\uff0c\u4f60\u7684\u8cac\u4efb\u4ecd\u7136\u5728\u64cd\u63a7\u81ea\u7136\u6d41\u91cf\uff0c\u90a3\u662f\u4e0d\u8b8a\u7684\u9053\u7406\uff0c\u4f46\u56e0\u70ba\u73fe\u5728\u63d0\u51fa\u7684\u9019\u500b\u65b9\u5f0f\u4e26\u975e\u5982\u540c\u4ee5\u5f80\u64cd\u4f5c\u7684\u6a21\u5f0f\uff0cSEO\u4eba\u54e1\u5fc5\u9808\u8b8a\u5f97\u66f4\u8de8\u8077\u80fd\u4e86\u3002<br \/>\n\u9019\u4e9b\u65e5\u5b50\u4ee5\u4f86\uff0c\u7576\u4f60\u8aaa\u4f60\u5728\u505aSEO\uff0c\u5176\u5be6\u4f60\u771f\u7684\u5728\u505a\u767e\u842c\u4ef6\u5f9e\u6b77\u53f2\u89c0\u9ede\u4f86\u770b\u4e26\u975e\u8003\u616e<a href=\"http:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SEO<\/a>\u7684\u4e8b\u60c5<br \/>\n\u5982\u679c\u662f\u9019\u6a23\uff0c\u90a3\u6211\u5011\u9084\u6709\u4ec0\u9ebc\u5176\u4ed6\u7684\u5de5\u4f5c\u9805\u76ee\u5462?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%85%A7%E5%AE%B9%E9%96%8B%E7%99%BC\"><\/span>\u5167\u5bb9\u958b\u767c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5c0dSEO\u800c\u8a00\uff0c&#8221;\u7db2\u7ad9\u5167\u5bb9\u624d\u662f\u738b\u9053&#8221;\u9019\u65e9\u5c31\u662f\u6839\u6df1\u67e2\u56fa\u7684\u89c0\u5ff5\uff0c\u9019\u61c9\u8a72\u4e0d\u6703\u662f\u4ec0\u9ebc\u8a1d\u7570\u7684\u60f3\u6cd5\u3002<br \/>\n\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u597d\u7684\u6392\u540d\u7db2\u7ad9\u4e0d\u53ef\u80fd\u6c92\u6709\u597d\u7684\u5167\u5bb9\uff0c\u7136\u800c\u8d8a\u4f86\u8d8a\u591a\u6587\u6848\u5beb\u624b\u88ab\u4f75\u5165SEO\u5718\u968a\u800c\u975e\u7368\u7acb\u5b58\u5728\u3002\u5728\u8a31\u591a\u60c5\u6cc1\u4e0b\uff0c\u4f5c\u70ba\u4e00\u500b\u975e\u6280\u8853\u6027\u641c\u7d22\u5f15\u64ce\u512a\u5316\u7684\u8981\u6c42\uff0c\u73fe\u5728\u5305\u62ec\u5167\u5bb9\u5beb\u4f5c\u3002<br \/>\n\u9ad8\u54c1\u8cea\u7684\u5167\u5bb9\u5f88\u96e3\u5275\u9020\uff0c\u5b83\u4e26\u975e\u662f\u4e00\u500b\u80fd\u5920\u6559\u5c0e\u7684\u4e8b\u60c5\uff0c\u5b83\u6c92\u6709\u4efb\u4f55\u516c\u5f0f\u53ef\u8a00(\u96d6\u7136 Nate Dame \u7684\u78ba\u6709<a href=\"http:\/\/searchengineland.com\/quality-content-factors-list-thats-actually-helpful-213796\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u5217\u51fa\u5e7e\u9805\u53ef\u9075\u5faa<\/a>)\uff0c\u4e26\u4e14\u5275\u9020\u9ad8\u54c1\u8cea\u5167\u5bb9\u7684\u78ba\u82b1\u4e86\u8a31\u591a\u6642\u9593(\u6211\u82b1\u4e86\u8db3\u8db315\u5206\u9418\u624d\u767c\u4e86\u4e00\u7bc7\u52d5\u614b\u5728\u81c9\u66f8\u4e0a)\uff0c\u6240\u4ee5\u5343\u842c\u4e0d\u8981\u8a8d\u70ba\u9ad8\u54c1\u8cea\u7684\u5167\u5bb9\u662f\u53ef\u4ee5\u96a8\u610f\u5275\u9020\u7684\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%8F%90%E5%80%A1%E4%BD%BF%E7%94%A8%E8%80%85%E7%B6%93%E9%A9%97\"><\/span>\u63d0\u5021\u4f7f\u7528\u8005\u7d93\u9a57<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO\u8207\u4f7f\u7528\u8005\u7d93\u9a57(UX)\u5169\u8005\u4e00\u958b\u59cb\u5c31\u7d66\u4eba\u4e0d\u597d\u7684\u5370\u8c61\uff0c\u800c\u6211\u6b78\u548e\u65bcSEO\u3002\u8a31\u591a\u6211\u5011\u505a\u4e86\u591a\u5e74\u64cd\u7e31\u6f14\u7b97\u6cd5\u7684\u4f5c\u5f0a\u624b\u6cd5\u90fd\u9060\u68c4\u65bc\u826f\u597d\u4f7f\u7528\u8005\u7d93\u9a57\uff0c\u6240\u4ee5\u9019\u4e5f\u96e3\u602aUX\u5c08\u54e1\u90fd\u6068\u6211\u5011\u3002<br \/>\n\u73fe\u5728\u7684\u60c5\u6cc1\u5b8c\u5168\u4e0d\u540c\u4e86\uff0c\u641c\u5c0b\u5f15\u64ce\u5e0c\u671b\u5b83\u6240\u641c\u722c\u7684\u5167\u5bb9\u662f\u4f7f\u7528\u8005\u6240\u60f3\u770b\u7684\u3002<br \/>\n\u96d6\u7136\u8c37\u6b4c\u9084\u6c92\u6709\u8aaa\u597d\u7684UX\u6703\u5f71\u97ff\u4f60\u7684\u641c\u7d22\u6392\u540d\uff0c\u4f46\u6709\u5f88\u591a\u7684\u731c\u6e2c\uff0c<a href=\"http:\/\/searchengineland.com\/google-may-add-mobile-user-experience-ranking-algorithm-205382\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u9019\u9805\u76ee\u7684\u6f14\u7b97\u6cd5\u5c07\u589e\u52a0\u5728\u624b\u6a5f\u7248<\/a>\u3002\u9019\u610f\u5473\u8005\uff0c\u5982\u679c\u4f60\u5e0c\u671b\u63d0\u5347\u66f4\u591a\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u5c31\u5fc5\u9808\u63d0\u5347\u826f\u597d\u7684\u4f7f\u7528\u8005\u7d93\u9a57\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E6%88%B0%E7%95%A5%E5%AE%B6\"><\/span>\u6578\u64da\u6230\u7565\u5bb6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u904e\u53bb\u4e00\u5e74\u5de6\u53f3\u7684\u6642\u9593\u4e2d\uff0c\u6211\u6ce8\u610f\u5230\u4e00\u500b\u57fa\u672c\u7684\u6539\u8b8a\u65bcSEO\u4eba\u54e1\u64cd\u4f5c\u4e0a\u7684\u8b8a\u5316\u2500\u8d70\u5411\u884c\u92b7\u5c64\u9762\uff0c\u800c\u975e\u6280\u8853\u5c64\u9762\u3002<br \/>\n\u5c0d\u65bcSEO\u5de5\u4f5c\u4f86\u8aaa\uff0c\u601d\u8003\u8b8a\u5f97\u66f4\u70ba\u91cd\u8981\uff0c\u6bd4\u8d77\u76f4\u63a5\u807d\u5f9e\u5176\u4ed6\u4eba\u5c0d\u7db2\u7ad9\u7684\u65b9\u91dd\u800c\u53bb\u7167\u505a\uff0c\u6211\u5011\u61c9\u5728\u884c\u92b7\u6c7a\u7b56\u9762\u7684\u53c3\u8207\u5ea6\u66f4\u52a0\u63d0\u5347\uff0c\u5982\u679c\u4f60\u73fe\u5728\u9084\u4e0d\u662f\u9019\u6a23\uff0c\u4f60\u61c9\u8a72\u60f3\u8fa6\u6cd5\u5f80\u9019\u65b9\u9762\u53bb\u52aa\u529b\u3002<br \/>\n\u6211\u5011\u82b1\u4e86\u8a31\u591a\u6642\u9593\u5728\u7db2\u7ad9\u4e0a\uff0c\u4ee5\u53ca\u82b1\u4e86\u9019\u9ebc\u591a\u6642\u9593\u5728\u89c0\u5bdf\u4f7f\u6211\u5011\u56f0\u60d1\u7684\u6578\u64da\u2500\u6709\u591a\u5c11\u4f7f\u7528\u8005\u5728\u700f\u89bd\u6211\u5011\u7684\u7db2\u7ad9\uff0c\u4ee5\u53ca\u5f88\u96e3\u78ba\u5207\u5b8c\u5168\u5730\u8aaa\u660e\u4ec0\u9ebc\u662f\u5c0d\u7db2\u7ad9\u6700\u597d\u7684\u4e8b\u3002\u7576\u7136\uff0c\u6211\u4e0d\u4e3b\u5f35SEO\u4eba\u54e1\u662f\u552f\u4e00\u500b\u6c7a\u7b56\u8005\uff0c\u4f46SEO\u7684\u610f\u601d\u4fbf\u662f\u626e\u6f14\u4e00\u500b\u5de8\u5927\u7684\u6574\u9ad4\u7db2\u7ad9\u7c4c\u7565\u89d2\u8272\uff0c\u4e26\u4e14\u6709\u4e9b\u6771\u897f\u6211\u5011\u672c\u61c9\u5fc5\u9808\u6709\u6240\u6e96\u5099\u3002<br \/>\n\u4e0d\u5e78\u5730\uff0c\u4ecd\u7136\u6709\u4e9b\u4eba\u662f\u5728\u7b52\u5009\u4f86\u770bSEO\uff0c\u6240\u4ee5SEO\u8981\u4e0d\u8981\u81ea\u6211\u8a2d\u9650\u6210\u300c\u95dc\u9375\u5b57\u7814\u7a76\u300d\u300c\u7db2\u6a19\u66f4\u65b0\u8005\u300d\uff0c\u6c7a\u5b9a\u6b0a\u5728\u65bc\u4f60\u81ea\u5df1\uff01<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%89%B5%E6%84%8F%E7%87%9F%E9%8A%B7\"><\/span>\u5275\u610f\u71df\u92b7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e00\u4e9b\u4ee5\u5f80\u5bb9\u6613\u53d6\u5f97\u9023\u7d50\u7684\u5982\uff1a\u76ee\u9304\u5217\u8868\u3001\u65b0\u805e\u7a3f\u4ee5\u53ca\u5c11\u6578\u767c\u4f48\u5230EzineArticles\u7684\u6587\u7ae0\u3002\u4e0d\u7528\u52d5\u8166\u7b4b\u7684\u5de5\u4f5c\uff0c\u662f\u7684\uff0c\u5b83\u662f\u5f88\u7c21\u55ae\u3002<br \/>\n\u73fe\u5728\u80af\u5b9a\u6c92\u6709\u5982\u6b64\u5bb9\u6613\u53d6\u5f97\u9023\u7d50\u7684\u4e8b\u60c5\uff0c\u6bcf\u4e00\u500b\u9023\u7d50\uff0c\u7121\u8ad6\u662f\u4eba\u70ba\u7684\u6216\u662f\u81ea\u7136\u53d6\u5f97\u7684\uff0c\u90fd\u9700\u8981\u66f4\u591a\u7684\u601d\u8003\u548c\u591a\u4e00\u9ede\u7684\u7528\u529f\uff0c\u4ee5\u53ca\u6211\u5011\u5fc5\u9808\u5728\u53d6\u5f97\u9023\u7d50\u9019\u4ef6\u4e8b\u4e0a\u66f4\u5177\u5275\u610f\u6027\u3002<br \/>\n\u800c\u4e0d\u55ae\u53ea\u662f&#8221;\u5efa\u7acb\u9023\u7d50&#8221;\uff0c\u6211\u5011\u61c9\u8a72\u5efa\u7acb\u4eba\u5011\u81ea\u7136\u6703\u60f3\u8981\u9ede\u64ca\u7684\u9023\u7d50\uff0c\u9019\u6b63\u662f\u5927\u90e8\u5206SEO\u4eba\u54e1\u8a72\u601d\u8003\u7684\u4e8b\u60c5\uff0c\u5982\u540c\u71df\u92b7\u4eba\u54e1\u601d\u8003&#8221;\u4ec0\u9ebc\u662f\u6211\u5011\u7684\u76ee\u6a19\u65cf\u7fa4\u6240\u9700\uff1f&#8221;<br \/>\n\u4ee5\u9019\u6a23\u7684\u89c0\u9ede\u4f86\u8aaa\uff0c\u4f60\u4e26\u975e\u63d0\u5347SEO\u6216\u662f\u9023\u7d50\u5efa\u7acb\uff0c\u800c\u662f\u5275\u9020\u5efa\u7acb\u54c1\u724c\u8b58\u5225\u884c\u92b7\u6d3b\u52d5\uff0c\u589e\u52a0\u4e86\u793e\u6703\u63d0\u540d\u8868\u63da\u6a5f\u6703\u3001\u5275\u9020PR buzz(\u662f\u767c\u5e03\u65b0\u805e\u7a3f\u3001\u7dda\u4e0a\u65b0\u805e\u548cblog\u670d\u52d9\u7684\u7db2\u7ad9)\uff0c\u7576\u7136\u9084\u6709\u5efa\u7acb\u4e86\u4e00\u4e9b\u9023\u7d50\uff0c\u4ee5\u4e0b\u6709\u4e00\u4e9b\u4e0d\u932f\u7684\u7bc4\u4f8b\uff1a<\/p>\n<ul>\n<li>The <a href=\"https:\/\/mahifx.com\/john-paulson\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">You vs. John Paulson<\/a> campaign MahiFX ran in 2011 (Moz has a good write-up of the case study).<\/li>\n<li>Expedia\u2019s <a href=\"http:\/\/www.expedia.com\/p\/info-other\/findyours.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Find Yours Campaign<\/a> \u2013 68 linking root domains (LRDs), 196 total links, ~1,000 social shares.<\/li>\n<li>Froont\u2019s brilliant <a href=\"http:\/\/blog.froont.com\/9-basic-principles-of-responsive-web-design\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">GIFS about responsive design<\/a> \u2013 273 LRDs, 2,473 total links, ~11,000 social shares.<\/li>\n<li>Union\u2019s <a href=\"https:\/\/vimeo.com\/110582279\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">employee appreciation day<\/a> \u2013 56 LRDs, 468 total links, ~12,00 social shares. (Sadly, the Vimeo link got all the action, but all the press buzz secured a handful of home page links.)<\/li>\n<\/ul>\n<p>\u5f88\u986f\u7136\u5730\uff0c\u4f60\u4e0d\u592a\u53ef\u80fd\u81ea\u884c\u6839\u64da\u4ee5\u4e0a\u7bc4\u4f8b\u5982\u6cd5\u6ce1\u88fd\uff0c\u4f60\u5c07\u4e0d\u5f97\u4e0d\u4f9d\u9760\u5176\u4ed6\u90e8\u9580\u2500 \u56e0\u6b64\u9019\u4f7f\u6211\u8a8d\u70baSEO\u53ef\u80fd\u662f2015\u5e74\u6700\u91cd\u8981\u7684\u5de5\u4f5c&#8230;&#8230;\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%A0%98%E9%A0%AD%E7%BE%8A\"><\/span>\u9818\u982d\u7f8a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6211\u7684\u8001\u95c6\u6700\u559c\u6b61\u7684\u5176\u4e2d\u4e00\u53e5\u8a71\u662f\uff1a\u300c\u597d\u7684SEO\u4eba\u54e1\u6703\u628a\u81ea\u5df1\u7f6e\u8eab\u5176\u5de5\u4f5c\u4e4b\u5916\u300d\uff0c\u96d6\u7136\u9019\u4e26\u4e0d\u5b8c\u5168\u6fc0\u52f5\u6211\u6210\u70ba\u597d\u7684SEO(\u958b\u73a9\u7b11)\u3002\u91cd\u9ede\u662f\uff0c\u597d\u7684SEO\u4eba\u54e1\u6703\u6559\u80b2\u5176\u4ed6\u5718\u968aSEO\u7684\u89c0\u9ede\uff0c\u4e00\u6bb5\u6642\u9593\u5f8c\uff0c\u6c92\u6709\u4eba\u9700\u8981\u5021\u5c0e\u505a\u5c0dSEO\u597d\u7684\u4e8b\u60c5\uff0c\u56e0\u70ba\u5b83\u5df2\u7d93\u5167\u5316\u4e86\u3002<br \/>\n\u6211\u60f3\u5927\u5bb6\u662f\u5426\u6703\u9818\u609f\u5230\u9019\u500b\u95dc\u9375?10\u5e74\u5167\u4e0d\u6703\uff0c\u8a71\u8aaa\u7136\u9019\u9ebc\u8aaa\uff0c\u7121\u8ad6\u591a\u5c11\u4eba\u5617\u8a66\u544a\u8a34\u4f60SEO\u662f\u7a2e\u628a\u6232\uff0c\u4f46\u4e8b\u5be6\u4e0a\u662fSEO\u539f\u7406\u4e26\u975e\u662f\u56f0\u96e3\u5730\u3002<br \/>\n\u4efb\u4f55\u4f60\u5728\u7db2\u8def\u4e0a\u505a\u7684\u4e8b\u60c5\u90fd\u6709\u53ef\u80fd\u5c0d\u81ea\u7136\u6d41\u91cf\u6709\u6240\u5f71\u97ff\uff0c\u6240\u4ee5SEO\u4eba\u54e1\u5fc5\u9808\u4f9d\u9760\u5176\u4ed6\u5718\u968a\u4e86\u89e3\u4ed6\u5011\u7684\u884c\u70ba\u600e\u6a23\u5730\u5f71\u97ffKPIs\u3002\u4f60\u5fc5\u9808\u96c6\u7d50\u9019\u4e9b\u5275\u9020\u3001\u793e\u7fa4\u5a92\u9ad4\u3001\u5404\u90e8\u9580\u3001IT\uff0c\u4ee5\u53ca\u5404\u5beb\u624b\u7684\u50b3\u64ad\u8005\uff0c\u6559\u80b2\u4ed6\u5011\u5c0d\u65bcSEO\u771f\u6b63\u8a72\u600e\u9ebc\u505a\uff0c\u9019\u624d\u662f\u80fd\u5920\u9054\u6210\u76ee\u6a19\u7684\u552f\u4e00\u8fa6\u6cd5\u3002<br \/>\n\u539f\u6587\u51fa\u8655\uff1a<a href=\"http:\/\/searchengineland.com\/job-seo-2015-isnt-actually-seo-214150?utm_campaign=socialflow&amp;utm_source=facebook&amp;utm_medium=social\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">http:\/\/searchengineland.com\/job-seo-2015-isnt-actually-seo-214150?utm_campaign=socialflow&amp;utm_source=facebook&amp;utm_medium=social<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c08\u6b04\u4f5c\u5bb6 Erin Everhart \u89e3\u91cb\u4e86\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u6280\u8853\uff0c\u6b63\u5728\u7d93\u6b77\u4e00\u500b\u91cd\u5927\u7684\u8f49\u8b8a \u597d\u5427\uff0c\u6211\u627f\u8a8d\u6211\u73fe\u5728\u5beb\u7684\u9019 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[59],"class_list":["post-4646","post","type-post","status-publish","format-standard","hentry","category-seo-application","tag-seo-concept"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2015\u5e74\uff0cSEO\u4e0d\u518d\u53ea\u662fSEO - awoo<\/title>\n<meta name=\"description\" content=\"\u5c0dSEO\u800c\u8a00\uff0c&quot;\u7db2\u7ad9\u5167\u5bb9\u624d\u662f\u738b\u9053&quot;\u9019\u65e9\u5c31\u662f\u6839\u6df1\u67e2\u56fa\u7684\u89c0\u5ff5\uff0c\u9019\u61c9\u8a72\u4e0d\u6703\u662f\u4ec0\u9ebc\u8a1d\u7570\u7684\u60f3\u6cd5\u3002 \u5728\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u597d\u7684\u6392\u540d\u7db2\u7ad9\u4e0d\u53ef\u80fd\u6c92\u6709\u597d\u7684\u5167\u5bb9\uff0c\u7136\u800c\u8d8a\u4f86\u8d8a\u591a\u6587\u6848\u5beb\u624b\u88ab\u4f75\u5165SEO\u5718\u968a\u800c\u975e\u7368\u7acb\u5b58\u5728\u3002\u5728\u8a31\u591a\u60c5\u6cc1\u4e0b\uff0c\u4f5c\u70ba\u4e00\u500b\u975e\u6280\u8853\u6027\u641c\u7d22\u5f15\u64ce\u512a\u5316\u7684\u8981\u6c42\uff0c\u73fe\u5728\u5305\u62ec\u5167\u5bb9\u5beb\u4f5c\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2015\u5e74\uff0cSEO\u4e0d\u518d\u53ea\u662fSEO - awoo\" \/>\n<meta property=\"og:description\" content=\"\u5c0dSEO\u800c\u8a00\uff0c&quot;\u7db2\u7ad9\u5167\u5bb9\u624d\u662f\u738b\u9053&quot;\u9019\u65e9\u5c31\u662f\u6839\u6df1\u67e2\u56fa\u7684\u89c0\u5ff5\uff0c\u9019\u61c9\u8a72\u4e0d\u6703\u662f\u4ec0\u9ebc\u8a1d\u7570\u7684\u60f3\u6cd5\u3002 \u5728\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u597d\u7684\u6392\u540d\u7db2\u7ad9\u4e0d\u53ef\u80fd\u6c92\u6709\u597d\u7684\u5167\u5bb9\uff0c\u7136\u800c\u8d8a\u4f86\u8d8a\u591a\u6587\u6848\u5beb\u624b\u88ab\u4f75\u5165SEO\u5718\u968a\u800c\u975e\u7368\u7acb\u5b58\u5728\u3002\u5728\u8a31\u591a\u60c5\u6cc1\u4e0b\uff0c\u4f5c\u70ba\u4e00\u500b\u975e\u6280\u8853\u6027\u641c\u7d22\u5f15\u64ce\u512a\u5316\u7684\u8981\u6c42\uff0c\u73fe\u5728\u5305\u62ec\u5167\u5bb9\u5beb\u4f5c\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"awoo\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-07T16:24:30+00:00\" \/>\n<meta name=\"author\" content=\"awoo Intelligence\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"awoo Intelligence\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/\",\"url\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/\",\"name\":\"2015\u5e74\uff0cSEO\u4e0d\u518d\u53ea\u662fSEO - awoo\",\"isPartOf\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#website\"},\"datePublished\":\"2015-08-07T16:24:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944\"},\"description\":\"\u5c0dSEO\u800c\u8a00\uff0c\\\"\u7db2\u7ad9\u5167\u5bb9\u624d\u662f\u738b\u9053\\\"\u9019\u65e9\u5c31\u662f\u6839\u6df1\u67e2\u56fa\u7684\u89c0\u5ff5\uff0c\u9019\u61c9\u8a72\u4e0d\u6703\u662f\u4ec0\u9ebc\u8a1d\u7570\u7684\u60f3\u6cd5\u3002 \u5728\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u597d\u7684\u6392\u540d\u7db2\u7ad9\u4e0d\u53ef\u80fd\u6c92\u6709\u597d\u7684\u5167\u5bb9\uff0c\u7136\u800c\u8d8a\u4f86\u8d8a\u591a\u6587\u6848\u5beb\u624b\u88ab\u4f75\u5165SEO\u5718\u968a\u800c\u975e\u7368\u7acb\u5b58\u5728\u3002\u5728\u8a31\u591a\u60c5\u6cc1\u4e0b\uff0c\u4f5c\u70ba\u4e00\u500b\u975e\u6280\u8853\u6027\u641c\u7d22\u5f15\u64ce\u512a\u5316\u7684\u8981\u6c42\uff0c\u73fe\u5728\u5305\u62ec\u5167\u5bb9\u5beb\u4f5c\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/www.awoo.ai\/zh-hant\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2015\u5e74\uff0cSEO\u4e0d\u518d\u53ea\u662fSEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#website\",\"url\":\"https:\/\/www.awoo.ai\/zh-hant\/\",\"name\":\"awoo\",\"description\":\"\u53f0\u7063 AI MarTech \u9818\u5c0e\u54c1\u724c\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.awoo.ai\/zh-hant\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944\",\"name\":\"awoo Intelligence\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2015\u5e74\uff0cSEO\u4e0d\u518d\u53ea\u662fSEO - awoo","description":"\u5c0dSEO\u800c\u8a00\uff0c\"\u7db2\u7ad9\u5167\u5bb9\u624d\u662f\u738b\u9053\"\u9019\u65e9\u5c31\u662f\u6839\u6df1\u67e2\u56fa\u7684\u89c0\u5ff5\uff0c\u9019\u61c9\u8a72\u4e0d\u6703\u662f\u4ec0\u9ebc\u8a1d\u7570\u7684\u60f3\u6cd5\u3002 \u5728\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u597d\u7684\u6392\u540d\u7db2\u7ad9\u4e0d\u53ef\u80fd\u6c92\u6709\u597d\u7684\u5167\u5bb9\uff0c\u7136\u800c\u8d8a\u4f86\u8d8a\u591a\u6587\u6848\u5beb\u624b\u88ab\u4f75\u5165SEO\u5718\u968a\u800c\u975e\u7368\u7acb\u5b58\u5728\u3002\u5728\u8a31\u591a\u60c5\u6cc1\u4e0b\uff0c\u4f5c\u70ba\u4e00\u500b\u975e\u6280\u8853\u6027\u641c\u7d22\u5f15\u64ce\u512a\u5316\u7684\u8981\u6c42\uff0c\u73fe\u5728\u5305\u62ec\u5167\u5bb9\u5beb\u4f5c\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/","og_locale":"zh_TW","og_type":"article","og_title":"2015\u5e74\uff0cSEO\u4e0d\u518d\u53ea\u662fSEO - awoo","og_description":"\u5c0dSEO\u800c\u8a00\uff0c\"\u7db2\u7ad9\u5167\u5bb9\u624d\u662f\u738b\u9053\"\u9019\u65e9\u5c31\u662f\u6839\u6df1\u67e2\u56fa\u7684\u89c0\u5ff5\uff0c\u9019\u61c9\u8a72\u4e0d\u6703\u662f\u4ec0\u9ebc\u8a1d\u7570\u7684\u60f3\u6cd5\u3002 \u5728\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u597d\u7684\u6392\u540d\u7db2\u7ad9\u4e0d\u53ef\u80fd\u6c92\u6709\u597d\u7684\u5167\u5bb9\uff0c\u7136\u800c\u8d8a\u4f86\u8d8a\u591a\u6587\u6848\u5beb\u624b\u88ab\u4f75\u5165SEO\u5718\u968a\u800c\u975e\u7368\u7acb\u5b58\u5728\u3002\u5728\u8a31\u591a\u60c5\u6cc1\u4e0b\uff0c\u4f5c\u70ba\u4e00\u500b\u975e\u6280\u8853\u6027\u641c\u7d22\u5f15\u64ce\u512a\u5316\u7684\u8981\u6c42\uff0c\u73fe\u5728\u5305\u62ec\u5167\u5bb9\u5beb\u4f5c\u3002","og_url":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/","og_site_name":"awoo","article_published_time":"2015-08-07T16:24:30+00:00","author":"awoo Intelligence","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"awoo Intelligence","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"1 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/","url":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/","name":"2015\u5e74\uff0cSEO\u4e0d\u518d\u53ea\u662fSEO - awoo","isPartOf":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/#website"},"datePublished":"2015-08-07T16:24:30+00:00","author":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944"},"description":"\u5c0dSEO\u800c\u8a00\uff0c\"\u7db2\u7ad9\u5167\u5bb9\u624d\u662f\u738b\u9053\"\u9019\u65e9\u5c31\u662f\u6839\u6df1\u67e2\u56fa\u7684\u89c0\u5ff5\uff0c\u9019\u61c9\u8a72\u4e0d\u6703\u662f\u4ec0\u9ebc\u8a1d\u7570\u7684\u60f3\u6cd5\u3002 \u5728\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u597d\u7684\u6392\u540d\u7db2\u7ad9\u4e0d\u53ef\u80fd\u6c92\u6709\u597d\u7684\u5167\u5bb9\uff0c\u7136\u800c\u8d8a\u4f86\u8d8a\u591a\u6587\u6848\u5beb\u624b\u88ab\u4f75\u5165SEO\u5718\u968a\u800c\u975e\u7368\u7acb\u5b58\u5728\u3002\u5728\u8a31\u591a\u60c5\u6cc1\u4e0b\uff0c\u4f5c\u70ba\u4e00\u500b\u975e\u6280\u8853\u6027\u641c\u7d22\u5f15\u64ce\u512a\u5316\u7684\u8981\u6c42\uff0c\u73fe\u5728\u5305\u62ec\u5167\u5bb9\u5beb\u4f5c\u3002","breadcrumb":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2015-seo-is-not-actually-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/www.awoo.ai\/zh-hant\/"},{"@type":"ListItem","position":2,"name":"2015\u5e74\uff0cSEO\u4e0d\u518d\u53ea\u662fSEO"}]},{"@type":"WebSite","@id":"https:\/\/www.awoo.ai\/zh-hant\/#website","url":"https:\/\/www.awoo.ai\/zh-hant\/","name":"awoo","description":"\u53f0\u7063 AI MarTech \u9818\u5c0e\u54c1\u724c","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.awoo.ai\/zh-hant\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944","name":"awoo Intelligence"}]}},"_links":{"self":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/posts\/4646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/comments?post=4646"}],"version-history":[{"count":0,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/posts\/4646\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/media?parent=4646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/categories?post=4646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/tags?post=4646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}