{"id":4894,"date":"2020-07-31T12:13:52","date_gmt":"2020-07-31T04:13:52","guid":{"rendered":"https:\/\/www.nununi.com\/?p=4894"},"modified":"2025-08-18T09:11:53","modified_gmt":"2025-08-18T01:11:53","slug":"ai-ecommerce-nununi","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-ecommerce-nununi\/","title":{"rendered":"\u65b0\u96f6\u552e\u6642\u4ee3\u4f86\u81e8\uff0cAI \u6253\u9020\u96fb\u5546\u7cbe\u6e96\u884c\u92b7\uff01"},"content":{"rendered":"\n<p>\u96a8\u8457 AI \u5728\u5404\u9818\u57df\u7684\u61c9\u7528\u6108\u4f86\u6108\u5ee3\u6cdb\uff0c2019 \u5e74\u570b\u969b\u7814\u7a76\u66a8\u9867\u554f\u6a5f\u69cb Gartner \u6b78\u7d0d\u51fa<a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/5-trends-appear-on-the-gartner-hype-cycle-for-emerging-technologies-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u4e94\u5927\u91cd\u9ede\u65b0\u8208\u79d1\u6280\u8da8\u52e2<\/a>\uff0c\u5176\u4e2d\u5305\u542b\u5148\u9032\u4eba\u5de5\u667a\u6167\u8207\u5206\u6790\u6280\u8853\uff0c\u4e26\u4e14\u66f4\u9032\u4e00\u6b65\u6307\u51fa\uff1a\u300c\u82e5\u4f01\u696d\u80fd\u5584\u52a0\u904b\u7528\u4eba\u5de5\u667a\u6167 (AI) \u4fbf\u80fd\u5f9e\u65b0\u8208\u6578\u4f4d\u751f\u614b\u7cfb\u4e2d\u7372\u76ca\u3002\u300d\u7531\u6b64\u53ef\u77e5\uff0c\u82e5\u4f01\u696d\u904b\u7528 AI \u5f97\u5b9c\uff0c\u5c07\u6210\u70ba\u4f01\u696d\u6210\u9577\u7684\u4e3b\u8981\u52d5\u529b\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u53d7\u5230\u75ab\u60c5\u5f71\u97ff\uff0c\u96fb\u5546\u7522\u696d\u767c\u5c55\u66f4\u52a0\u84ec\u52c3\uff0c\u7d93\u6fdf\u90e8\u7d71\u8a08\u8655\u7d71\u8a08\uff0c\u5149\u662f\u96fb\u5b50\u8cfc\u7269\u8207\u90f5\u8cfc\u696d\u7b49\u865b\u64ec\u901a\u8def\u4f86\u770b\uff0c2020 \u5e74 Q1 \u5e74\u589e\u7387\u5c31\u9ad8\u9054 16.5%\u3002\u75ab\u60c5\u4e0d\u50c5\u52a0\u901f\u4e86\u96f6\u552e\u901a\u8def\u7d50\u69cb\u8b8a\u5316\uff0c\u66f4\u589e\u52a0\u6d88\u8cbb\u8005\u5c0d\u96fb\u5546\u8cfc\u7269\u7684\u9ecf\u8457\u5ea6\u3002\u672c\u7bc7\u6587\u7ae0\u5c31\u4f86\u63a2\u8a0e AI \u4eba\u5de5\u667a\u6167\u53ef\u4ee5\u61c9\u7528\u5728\u54ea\u4e9b\u96fb\u5546\u5c64\u9762\u8207 5 \u5927\u5be6\u969b\u61c9\u7528\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span 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ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-ecommerce-nununi\/#%E6%96%B0%E9%9B%B6%E5%94%AE%E6%99%82%E4%BB%A3%E4%B8%8B%EF%BC%8C%E9%81%8B%E7%94%A8_AI_Martech_%E5%8A%A0%E9%80%9F%E5%85%A8%E9%80%9A%E8%B7%AF%E4%BD%88%E5%B1%80\" >\u65b0\u96f6\u552e\u6642\u4ee3\u4e0b\uff0c\u904b\u7528 AI Martech \u52a0\u901f\u5168\u901a\u8def\u4f48\u5c40<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-ecommerce-nununi\/#2020_%E6%88%90%E9%95%B7%E9%A7%AD%E5%AE%A2%E5%B9%B4%E6%9C%83\" >2020 \u6210\u9577\u99ed\u5ba2\u5e74\u6703<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%9B%BB%E5%95%86%E5%B0%8E%E5%85%A5AI%E7%9A%843%E5%A4%A7%E5%84%AA%E5%8B%A2\"><\/span>\u96fb\u5546\u5c0e\u5165AI\u76843\u5927\u512a\u52e2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4e0d\u8ad6\u662f\u50b3\u7d71\u96f6\u552e\u8f49\u578b\u9084\u662f\u539f\u751f\u96fb\u5546\uff0c\u5f80\u5f80\u90fd\u9762\u81e8\u5230\u6d88\u8cbb\u8005\u9ad4\u9a57\u4e0d\u4f73\u3001\u6578\u64da\u8cc7\u8a0a\u6574\u5408\u4e0d\u6613\u4ee5\u53ca\u5eab\u5b58\u7ba1\u7406\u7b49\u554f\u984c\uff0c\u4e5f\u56e0\u6b64\u904b\u7528 AI \u80fd\u5354\u52a9\u96fb\u5546\u964d\u4f4e\u71df\u904b\u6210\u672c\u3001\u63d0\u5347\u5ba2\u55ae\u50f9\u8207\u512a\u5316\u9867\u5ba2\u6d88\u8cbb\u9ad4\u9a57\u3002\u96fb\u5546\u5c0e\u5165 AI \u7684\u512a\u9ede\u4e3b\u8981\u6709 3 \u500b\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8B%A2%E4%B8%80%EF%BC%9A%E6%8F%90%E4%BE%9B%E5%80%8B%E4%BA%BA%E5%8C%96%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%B6%88%E8%B2%BB%E8%80%85%E9%AB%94%E9%A9%97%E5%8D%87%E7%B4%9A\"><\/span>\u512a\u52e2\u4e00\uff1a\u63d0\u4f9b\u500b\u4eba\u5316\u884c\u92b7\uff0c\u6d88\u8cbb\u8005\u9ad4\u9a57\u5347\u7d1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u9032\u5165\u54c1\u724c\u7db2\u7ad9\u3001App \u5f8c\uff0c\u6240\u8490\u96c6\u5f97\u4f86\u7684\u6d88\u8cbb\u8005\u884c\u70ba\u6578\u64da\uff0c\u53ef\u4ee5\u5e6b\u52a9\u77ad\u89e3\u9867\u5ba2\u7684\u559c\u597d\u8207\u7fd2\u6163\uff0c\u9032\u800c\u505a\u5230\u500b\u4eba\u5316\u9801\u9762\u3001\u500b\u6027\u5316\u641c\u5c0b\u63a8\u85a6\u3001\u5ba2\u88fd\u5316\u5546\u54c1\u6392\u5e8f\u7b49\u529f\u80fd\uff0c\u4f8b\u5982<a href=\"https:\/\/igniteoutsourcing.com\/ecommerce\/artificial-intelligence-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u96fb\u5546\u5de8\u982d Amazon \u904b\u7528 AI \u6253\u9020\u7cbe\u6e96\u7684\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71<\/a>\uff0c\u8b93\u5411\u4e0a\u92b7\u552e (upsell) \u8207\u4ea4\u53c9\u92b7\u552e (Cross-selling) \u7684\u92b7\u552e\u984d\u4f54\u7e3d\u71df\u696d\u984d\u7684 35%\uff0c\u53f0\u7063\u65b9\u9762 Yahoo \u8cfc\u7269\u4e5f\u900f\u904e AI \u500b\u4eba\u5316\u8cfc\u7269\u9996\u9801\uff0c\u5e36\u52d5\u884c\u52d5\u8cfc\u7269\u7aef\u7684\u696d\u7e3e\u6210\u9577\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8B%A2%E4%BA%8C%EF%BC%9A%E5%BB%BA%E7%AB%8BAI%E6%99%BA%E6%85%A7%E5%80%89%E5%84%B2%EF%BC%8C%E5%8A%A0%E5%BC%B7%E5%85%A7%E9%83%A8%E7%AE%A1%E7%90%86%E6%95%88%E7%8E%87\"><\/span>\u512a\u52e2\u4e8c\uff1a\u5efa\u7acbAI\u667a\u6167\u5009\u5132\uff0c\u52a0\u5f37\u5167\u90e8\u7ba1\u7406\u6548\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI \u4e0d\u50c5\u80fd\u61c9\u7528\u5728\u96fb\u5546\u8cfc\u7269\u7cfb\u7d71\uff0c\u4e5f\u80fd\u7528\u65bc\u512a\u5316\u7269\u6d41\u7cfb\u7d71\uff0c\u8b93\u96fb\u5546\u63d0\u65e9\u505a\u597d\u8ca8\u9ede\u4f48\u5c40\u3001\u63d0\u5347\u6548\u80fd\u5206\u914d\uff0c\u4f8b\u5982<a href=\"https:\/\/udn.com\/news\/story\/7240\/4034157\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">PChome<\/a>\u5c07 AI \u904b\u7b97\u63a8\u9032\u81f3\u7269\u6d41\u7ba1\u7406\u7aef\uff0c\u6253\u9020\u667a\u6167\u5316\u5009\u5132\uff0c\u4e0d\u50c5\u63d0\u9ad8\u7269\u6d41\u6548\u7387\uff0c\u4e5f\u6eff\u8db3\u591a\u54c1\u9805\u8a02\u55ae\u7684\u9700\u6c42\uff0c\u70ba\u4f01\u696d\u54c1\u724c\u7bc0\u7701\u66f4\u591a\u6642\u9593\u8207\u9810\u7b97\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8B%A2%E4%B8%89%EF%BC%9A%E5%81%9A%E5%A5%BD%E5%85%A8%E9%80%9A%E8%B7%AF%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%E4%BD%88%E5%B1%80\"><\/span>\u512a\u52e2\u4e09\uff1a\u505a\u597d\u5168\u901a\u8def\u884c\u92b7\u7b56\u7565\u4f48\u5c40<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u76ee\u524d\u884c\u92b7\u7ba1\u9053\u591a\u5143\uff0c\u8981\u59a5\u5584\u7ba1\u7406\u9867\u5ba2\u8cc7\u6599\u96e3\u5ea6\u9ad8\uff0c\u76ee\u524d\u5e02\u9762\u4e0a\u4fbf\u6709 AI \u884c\u92b7\u81ea\u52d5\u5316\u5e73\u53f0\u53ef\u4ee5\u5354\u52a9\u89e3\u6c7a\u5167\u90e8\u9867\u5ba2\u6578\u64da\u6574\u5408\u7684\u554f\u984c\uff0c\u52a0\u5f37\u54c1\u724c\u7aef\u7684\u6578\u4f4d\u7ba1\u7406\uff0c\u6e1b\u5c11\u884c\u92b7\u4eba\u54e1\u7ba1\u7406\u6578\u64da\u7684\u56f0\u64fe\uff0c\u4e26\u5f9e\u4e2d\u627e\u5230\u7528\u6236\u6d1e\u5bdf\uff0c\u8b93\u884c\u92b7\u4eba\u54e1\u80fd\u5c07\u6642\u9593\u6295\u8cc7\u5728\u5275\u610f\u898f\u5283\u8207\u6d3b\u52d5\u4e0a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/08\/ecommerce-1-industry-1024x469-1.jpg\" alt=\"\" class=\"wp-image-4947\"\/><figcaption class=\"wp-element-caption\">\u5716\u7247\u4f86\u6e90\uff1a <a href=\"https:\/\/www.usmsystems.com\/artificial-intelligence-in-ecommerce\/\">https:\/\/www.usmsystems.com\/artificial-intelligence-in-ecommerce\/<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%9B%BB%E5%95%86AI_%E7%9A%84_5%E5%A4%A7%E6%87%89%E7%94%A8%E9%9D%A2\"><\/span>\u96fb\u5546AI \u7684 5\u5927\u61c9\u7528\u9762<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5176\u5be6<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-meets-ai-how-retail-uses-digital-strategy\/\">\u96fb\u5546 AI<\/a> \u61c9\u7528\u5c64\u9762\u751a\u5ee3\uff0c\u9664\u4e86\u4e00\u822c\u6240\u719f\u6089\u7684\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\u5916\uff0c\u9084\u6709\u54ea\u4e9b\u91cd\u8981\u61c9\u7528\u5462\uff1fawoo \u6574\u7406\u51fa 5 \u5927\u61c9\u7528\u9762\uff0c\u4f86\u8b1b\u89e3 AI \u4eba\u5de5\u667a\u6167\u662f\u5982\u4f55\u6539\u8b8a\u6d88\u8cbb\u8005\u7684\u7dda\u4e0a\u8cfc\u7269\u9ad4\u9a57\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%87%89%E7%94%A8%E4%B8%80%EF%BC%9A%E5%80%8B%E4%BA%BA%E5%8C%96%E5%95%86%E5%93%81%E6%8E%A8%E8%96%A6\"><\/span>\u61c9\u7528\u4e00\uff1a\u500b\u4eba\u5316\u5546\u54c1\u63a8\u85a6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u901b\u96fb\u5546\u7db2\u7ad9\u6642\uff0c\u4f60\u662f\u5426\u4e5f\u5e38\u770b\u5230\u300c\u4f60\u53ef\u80fd\u6703\u559c\u6b61\u300d\u3001\u300c\u8cb7\u4e86\u9019\u5546\u54c1\u7684\u4eba\u4e5f\u8cb7\u4e86&#8230;\u300d\u7684\u6b04\u4f4d\uff1f<\/p>\n\n\n\n<p><a href=\"https:\/\/www.perzonalization.com\/blog\/personalized-product-recommendations-in-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u64da\u7d71\u8a08<\/a>\uff0c\u500b\u4eba\u5316\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\u53ef\u4ee5\u63d0\u5347 915% \u8f49\u63db\u7387\u3001\u5e73\u5747\u8a02\u55ae\u50f9\u503c (AOV) \u4e0a\u53473%\uff0cAI \u53ef\u4ee5\u6839\u64da\u9867\u5ba2\u7684\u5728\u7dda\u884c\u70ba\uff0c\u4f8b\u5982\u700f\u89bd\u6b77\u53f2\u7d00\u9304\u3001\u95dc\u9375\u5b57\u641c\u5c0b\u4ee5\u53ca\u8cfc\u8cb7\u7d00\u9304\uff0c\u9032\u4e00\u6b65\u5411\u9867\u5ba2\u63a8\u85a6\u6f5b\u5728\u6d88\u8cbb\u5546\u54c1\uff0c\u800c\u6253\u9020\u81ea\u5bb6\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\u7684\u6210\u529f\u4f01\u696d\u5c31\u4e00\u5b9a\u5f97\u63d0\u5230 Amazon\u3002\u500b\u4eba\u5316\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\u6700\u5927\u7684\u512a\u9ede\u5728\u65bc\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u900f\u904e\u5546\u54c1\u7cbe\u6e96\u63a8\u85a6\uff0c\u5c07\u6f5b\u5728\u6d88\u8cbb\u8005\u8f49\u6210\u8cfc\u8cb7\u8005<\/li>\n\n\n\n<li>\u63d0\u4f9b\u5176\u4ed6\u6709\u50f9\u503c\u7684\u5546\u54c1\uff0c\u63d0\u9ad8\u96fb\u5546\u7db2\u7ad9\u7684\u4ea4\u53c9\u92b7\u552e\u80fd\u529b<\/li>\n\n\n\n<li>\u5206\u6790\u9867\u5ba2\u8cfc\u8cb7\u7fd2\u6163\uff0c\u9867\u5ba2\u80fd\u5feb\u901f\u627e\u5230\u60f3\u8981\u7684\u5546\u54c1\uff0c\u63d0\u9ad8\u5c0d\u96fb\u5546\u7db2\u7ad9\u7684\u9ecf\u8457\u5ea6<\/li>\n<\/ul>\n\n\n\n<p>\u904e\u53bb\u591a\u6578\u7684\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\u8457\u91cd\u5728\u5c0d\u300c\u4eba\u7684\u7406\u89e3\u300d\uff0c\u904b\u7528<a href=\"https:\/\/bigdatafinance.tw\/index.php\/379-2017-05-10-08-05-49\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u9867\u5ba2\u8207\u9867\u5ba2\u4e4b\u9593\u7684\u76f8\u4f3c\u6027(people-to-people similarity) <\/a>\u9032\u884c\u5546\u54c1\u63a8\u85a6\uff0c\u800c\u5c11\u4e86\u5c07\u4eba\u8207\u7269\u95dc\u9023\u8d77\u4f86\u7684\u6a5f\u6703\uff0cnununi <a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-dsa-nununi\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5df2\u66f4\u540d\u70ba<strong>\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong>)<\/a>&nbsp;\u5168\u901a\u8def\u81ea\u52d5\u5316\u5e73\u53f0\u4e2d\u7684\u52d5\u614b\u95dc\u806f\u63a8\u85a6\uff0c\u5247\u662f\u904b\u7528\u5546\u54c1\u8207\u5546\u54c1\u9593\u7684\u76f8\u4f3c\u6027\uff0c\u5c08\u7cbe\u5728\u300c\u5c0d\u5546\u54c1\u7684\u7406\u89e3\u300d\uff0c\u91dd\u5c0d\u5177\u300c\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\u300d\u7684\u5546\u54c1\u50f9\u503c\u9032\u884c\u6392\u5e8f\u3001\u63a8\u85a6\uff0c\u5275\u9020\u51fa\u5c08\u5c6c\u9867\u5ba2\u7684\u6d88\u8cbb\u60c5\u5883\uff0c\u8b93\u9867\u5ba2\u627e\u5230\u4e0b\u4e00\u500b\u60f3\u8981\u7684\u5546\u54c1\uff0c\u63d0\u5347\u5ba2\u55ae\u50f9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%87%89%E7%94%A8%E4%BA%8C%EF%BC%9A%E8%81%8A%E5%A4%A9%E6%A9%9F%E5%99%A8%E4%BA%BA\"><\/span>\u61c9\u7528\u4e8c\uff1a\u804a\u5929\u6a5f\u5668\u4eba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u804a\u5929\u6a5f\u5668\u4eba\u53ef\u4ee5\u63d0\u4f9b 24\/7 \u7684\u5373\u6642\u500b\u6027\u5316\u56de\u61c9\uff0c\u89e3\u6c7a\u5927\u91cf\u5ba2\u670d\u56de\u8986\u7684\u5de5\u4f5c\u8ca0\u64d4\uff0cStatista \u6307\u51fa\uff1a\u6700\u80fd\u8b93\u6d88\u8cbb\u8005\u63a5\u53d7 Chatbot \u7684\u524d\u4e09\u5927\u7522\u696d\u5206\u5225\u70ba\u7db2\u8def\u96f6\u552e\u3001\u5065\u5eb7\u4fdd\u5065\u8207\u96fb\u4fe1\u696d\uff0c\u53ef\u898b\u804a\u5929\u6a5f\u5668\u4eba\u5728\u96fb\u5546\u7522\u696d\u7684\u91cd\u8981\u6027\u3002\u804a\u5929\u6a5f\u5668\u4eba\u5728\u96fb\u5546\u9818\u57df\u7684\u512a\u52e2\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63d0\u4f9b\u66f4\u591a\u300c\u4eba\u5473\u611f\u300d\uff0c\u63d0\u5347\u54c1\u724c\u60c5\u611f\u9023\u7d50<\/li>\n\n\n\n<li>\u77ad\u89e3\u5ba2\u6236\u5be6\u969b\u9700\u6c42<\/li>\n\n\n\n<li>\u63d0\u4f9b\u5ba2\u6236\u500b\u6027\u5316\u63a8\u85a6<\/li>\n\n\n\n<li>\u900f\u904e\u5927\u91cf\u5c0d\u8a71\u8a13\u7df4\u4e0d\u65b7\u512a\u5316\u8173\u672c\u5167\u5bb9<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%87%89%E7%94%A8%E4%B8%89%EF%BC%9A%E5%80%8B%E6%80%A7%E5%8C%96%E9%A1%A7%E5%AE%A2%E4%BA%92%E5%8B%95\"><\/span>\u61c9\u7528\u4e09\uff1a\u500b\u6027\u5316\u9867\u5ba2\u4e92\u52d5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728&lt;<a href=\"https:\/\/www.nununi.com\/martech-tool-customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u5275\u9020\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u6a5f\u6703\uff0c\u904b\u7528Martech\u5de5\u5177\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\u4e0d\u53ef\u6216\u7f3a\u7684\u4e09\u5927\u8981\u7d20<\/a>&gt;\u4e00\u6587\u4e2d\uff0c\u6211\u5011\u4fbf\u8ac7\u5230\u500b\u6027\u5316\u9867\u5ba2\u4e92\u52d5\u7684\u91cd\u8981\u6027\uff0c\u6709\u56db\u6210\u9867\u5ba2\u53ea\u8981\u5728\u96fb\u5546\u7db2\u7ad9\u4e0a\u6709\u4e00\u6b21\u4e0d\u597d\u7684\u9ad4\u9a57\uff0c\u5c31\u6703\u653e\u68c4\u8cfc\u8cb7\uff0c\u56e0\u6b64\u8981\u9054\u5230\u500b\u6027\u5316\u9867\u5ba2\u4e92\u52d5\uff0c\u5c31\u5fc5\u9808\u5206\u6790\u9867\u5ba2\u5728\u4e0d\u540c\u884c\u92b7\u63a5\u89f8\u9ede\u7684\u6578\u64da\uff0c\u6839\u64da\u9867\u5ba2\u65c5\u7a0b\u4e0d\u540c\u968e\u6bb5\u7d66\u4e88\u5ba2\u88fd\u5316\u8a0a\u606f\u3001\u6d88\u8cbb\u8a98\u56e0\uff0c\u8b93\u9867\u5ba2\u80fd\u5920\u6a02\u5728\u5176\u4e2d\u3002\u800c\u8981\u505a\u5230\u500b\u6027\u5316\u9867\u5ba2\u4e92\u52d5\uff0c\u6709 3 \u500b\u8981\u7d20\u4e0d\u53ef\u5ffd\u7565\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u5206\u5c64<\/li>\n\n\n\n<li>\u9867\u5ba2\u8cc7\u6599\u5206\u6790<\/li>\n\n\n\n<li>\u884c\u92b7\u63a5\u89f8\u9ede\u6574\u5408<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%87%89%E7%94%A8%E5%9B%9B%EF%BC%9A%E6%90%9C%E5%B0%8B%E5%84%AA%E5%8C%96_%E5%9C%96%E7%89%87%E8%AD%98%E5%88%A5\"><\/span>\u61c9\u7528\u56db\uff1a\u641c\u5c0b\u512a\u5316&amp;\u5716\u7247\u8b58\u5225<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7576\u5546\u54c1\u6578\u91cf\u5c0f\u6642\uff0c\u9867\u5ba2\u80fd\u5f9e\u5e7e\u6b21\u700f\u89bd\u9ede\u64ca\u4e2d\u5c31\u80fd\u627e\u5230\u60f3\u8981\u7684\u5546\u54c1\uff0c\u4e0d\u904e\u7576\u5546\u54c1\u6578\u958b\u59cb\u5927\u65bc 500\u30011000 \u751a\u81f3\u5230 10000 \u6642\uff0c\u9867\u5ba2\u662f\u5426\u5feb\u901f\u627e\u5230\u60f3\u8981\u8cfc\u8cb7\u7684\u5546\u54c1\uff0c\u5c31\u6210\u4e86\u8f49\u63db\u6d88\u8cbb\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n<p>\u5c0d\u65bc\u96fb\u5546\u4f86\u8aaa\uff0c\u4e0d\u4f73\u7684\u7ad9\u5167\u641c\u5c0b\u9ad4\u9a57\u5f80\u5f80\u662f\u6d88\u8cbb\u8005\u6d41\u5931\u7684\u95dc\u9375\uff0c\u5305\u542b\u641c\u5c0b\u51fa\u8207\u95dc\u9375\u5b57\u95dc\u806f\u5ea6\u4f4e\u7684\u5546\u54c1\u3001\u6253\u4e86\u95dc\u9375\u5b57\u537b\u56e0\u540c\u7fa9\u5b57\u591a\u800c\u67e5\u7121\u5546\u54c1\uff0c\u6291\u6216\u641c\u5c0b\u5f15\u64ce\u770b\u4e0d\u61c2\u9867\u5ba2\u641c\u5c0b\u7684\u8a5e\uff0c\u4f8b\u5982\u641c\u5c0b\u300c\u6d0b\u88dd\u300d\uff0c\u4f46\u5149\u662f\u7a7f\u8457\u6d0b\u88dd\u7684\u7528\u9014\u3001\u5834\u5408\u4e0d\u540c\uff0c\u6b3e\u5f0f\u4fbf\u6709\u6240\u5dee\u7570\uff0c\u9867\u5ba2\u5f80\u5f80\u627e\u4e0d\u5230\u7b26\u5408\u689d\u4ef6\u7684\u5546\u54c1\u800c\u653e\u68c4\u3002\u800c\u5c0e\u5165 AI 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\u5c31\u63a8\u51fa\u300c\u4ee5\u5716\u641c\u5716\u300d\u670d\u52d9\uff0c\u8b93\u9867\u5ba2\u770b\u5230\u559c\u6b61\u7684\u5546\u54c1\u62cd\u7167\u4e0a\u50b3\uff0c\u5c31\u80fd\u8b93\u641c\u5c0b\u5f15\u64ce\u63a8\u85a6\u76f8\u540c\u6216\u76f8\u4f3c\u7684\u5546\u54c1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%87%89%E7%94%A8%E4%BA%94%EF%BC%9A%E8%87%AA%E5%8B%95%E5%8C%96%E7%89%A9%E6%B5%81%E8%88%87%E5%80%89%E5%84%B2\"><\/span>\u61c9\u7528\u4e94\uff1a\u81ea\u52d5\u5316\u7269\u6d41\u8207\u5009\u5132<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5b58\u8ca8\u904e\u591a\u8207\u5eab\u5b58\u4e0d\u8db3\u540d\u5217\u5728\u96fb\u5546\u96f6\u552e\u696d\u7684\u5169\u5927\u56f0\u64fe\uff0c\u70ba\u4e86\u89e3\u6c7a\u9019\u5169\u5927\u554f\u984c\uff0cAmazon \u4fbf\u900f\u904e\u6f14\u7b97\u6cd5\u4f86\u9810\u6e2c\u672a\u4f86\u6d88\u8cbb\u8005\u9810\u671f\u9700\u6c42\uff0c\u6b64\u5916\uff0c\u6709\u5225\u65bc\u50b3\u7d71\u7269\u6d41\u7ba1\u7406\uff0c\u5c0e\u5165 AI \u5f8c\u7684\u7269\u6d41\u7cfb\u7d71\u80fd\u5920\u63d0\u5347\u5009\u5132\u7269\u9032\u63c0\u51fa\u7684\u4f5c\u696d\u6548\u7387\uff0c\u904b\u7528\u81ea\u52d5\u914d\u9001\u5206\u6d41\u3001\u5206\u63c0\u6280\u8853\uff0c\u63d0\u5347\u5206\u63c0\u7cbe\u6e96\u5ea6\u8207\u6548\u7387\u3002<a href=\"https:\/\/www.bnext.com.tw\/article\/55430\/yahoo-pchome-ecommerce-hub-ai-auto-fast-shipping\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u53f0\u7063 yahoo\u3001pchome\u7686\u6253\u9020\u4e86\u81ea\u5bb6\u7684AI\u81ea\u52d5\u5316\u7269\u6d41\u7cfb\u7d71<\/a>\uff0c\u4e0d\u50c5\u6e1b\u5c11\u4eba\u529b\u6210\u672c\uff0c\u9084\u80fd\u52a0\u901f\u51fa\u8ca8\u901f\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/08\/536-1.jpg\" alt=\"\" class=\"wp-image-4945\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%96%B0%E9%9B%B6%E5%94%AE%E6%99%82%E4%BB%A3%E4%B8%8B%EF%BC%8C%E9%81%8B%E7%94%A8_AI_Martech_%E5%8A%A0%E9%80%9F%E5%85%A8%E9%80%9A%E8%B7%AF%E4%BD%88%E5%B1%80\"><\/span>\u65b0\u96f6\u552e\u6642\u4ee3\u4e0b\uff0c\u904b\u7528 AI Martech \u52a0\u901f\u5168\u901a\u8def\u4f48\u5c40<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2020 \u5e74\uff0c\u75ab\u60c5\u4f7f\u5f97\u4eba\u985e\u6d88\u8cbb\u884c\u70ba\u6539\u8b8a\uff0c\u96f6\u552e\u696d\u9762\u81e8\u524d\u6240\u672a\u6709\u7684\u6311\u6230\uff0c\u800c\u53f0\u7063\u76f8\u5c0d\u65bc\u5168\u7403\u75ab\u60c5\u8f03\u7a69\u5b9a\uff0c\u82e5\u96fb\u5546\u3001\u96f6\u552e\u696d\u80fd\u8d81\u9019\u6bb5\u6642\u9593\u904b\u7528 AI Martech \u5de5\u5177\uff0c\u63d0\u5347\u884c\u92b7\u3001\u7ba1\u7406\u53ca\u9867\u5ba2\u9ad4\u9a57\u6548\u80fd\uff0c\u505a\u597d\u901a\u76e4\u4f48\u5c40\u8207\u898f\u5283\uff0c\u4fbf\u80fd\u624e\u7a69\u8173\u6b65\u3001\u5354\u52a9\u4f01\u696d\u8d0f\u5728\u8d77\u8dd1\u9ede\u7372\u5f97\u66f4\u591a\u6210\u9577\u52d5\u80fd\uff01\u6b32\u77ad\u89e3\u96fb\u5546\u3001\u65b0\u96f6\u552e\u5982\u4f55\u904b\u7528 Martech \u5de5\u5177\u3001\u4ee5\u53ca\u66f4\u9032\u4e00\u6b65\uff1a\u5728\u5f8c\u75ab\u60c5\u4e0b\u4f01\u696d\u5982\u4f55\u9762\u5c0d\u6d88\u8cbb\u8005\u9ad4\u9a57\u5347\u7d1a\u9700\u6c42\u3001\u96fb\u5546\u76f4\u64ad\uff06 Podcast \u7684\u65b0\u6d41\u91cf\u7ba1\u9053\u4f48\u5c40\u2026\u2026\u6b61\u8fce\u5831\u540d 2020 \u6210\u9577\u99ed\u5ba2\u5e74\u6703\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2020_%E6%88%90%E9%95%B7%E9%A7%AD%E5%AE%A2%E5%B9%B4%E6%9C%83\"><\/span>2020 \u6210\u9577\u99ed\u5ba2\u5e74\u6703<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7121\u8ad6\u4f60\u662f\u96f6\u552e\uff0f\u96fb\u5546\u884c\u92b7\u4eba\u3001\u54c1\u724c\u4eba\u3001\u7522\u54c1\u4eba\u3001\u6216\u60f3\u8981\u4e86\u89e3\u76f8\u95dc\u7522\u696d\u767c\u5c55\u8da8\u52e2\u7684\u65b0\u5925\u4f34\uff0c\u5343\u842c\u5225\u932f\u904e\u9019\u5834\u77e5\u8b58\u7d2f\u7a4d\u8207\u908a\u754c\u7a81\u7834\u7684\u5e74\u5ea6\u76db\u6703\uff01<\/p>\n\n\n\n<p>\u65e5\u671f \ufe332020 \/ 12 \/ 01 (\u4e8c)<br>\u6642\u9593 \ufe3309\uff1a00 \u2013 18\uff1a30 (08\uff1a30 \u958b\u653e\u5831\u5230)<br>\u5834\u5730 \ufe33\u4e2d\u6cb9\u570b\u5149\u6703\u8b70\u5ef3 (\u53f0\u5317\u5e02\u4fe1\u7fa9\u5340\u677e\u4ec1\u8def3\u865f)<br><a href=\"https:\/\/bit.ly\/2020-GHST\"><strong>\u7acb\u5373\u5831\u540d<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/11\/FB_1200x628-1-1-1024x536.jpg\" alt=\"\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2020 \" class=\"wp-image-6124\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u96a8\u8457 AI \u5728\u5404\u9818\u57df\u7684\u61c9\u7528\u6108\u4f86\u6108\u5ee3\u6cdb\uff0c2019 \u5e74\u570b\u969b\u7814\u7a76\u66a8\u9867\u554f\u6a5f\u69cb Gartner \u6b78\u7d0d\u51fa\u4e94\u5927\u91cd\u9ede\u65b0\u8208\u79d1\u6280\u8da8 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":28556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[555,556,159,445,161],"tags":[],"class_list":["post-4894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ec-ai","category-ai-applications","category-martech","category-omo","category-marketing-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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