{"id":5036,"date":"2020-08-10T09:00:00","date_gmt":"2020-08-10T01:00:00","guid":{"rendered":"https:\/\/www.nununi.com\/?p=5036"},"modified":"2023-12-28T17:24:09","modified_gmt":"2023-12-28T09:24:09","slug":"2020martechasia-introduction","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020martechasia-introduction\/","title":{"rendered":"\u706b\u71b1\u5831\u540d\u4e2d\uff01\u9996\u5c46 MarTech Asia \u4e9e\u6d32\u884c\u92b7\u79d1\u6280\u9ad8\u5cf0\u6703\u91cd\u78c5\u767b\u5834\uff01"},"content":{"rendered":"\r\n<p>\u5728\u75ab\u60c5\u9650\u7e2e\u5be6\u9ad4\u7d93\u6fdf\u6d3b\u52d5\u7684 2020 \u4e0a\u534a\u5e74\uff0c\u8feb\u4f7f\u96f6\u552e\u696d\u52a0\u5f37\u5728\u7db2\u8def\u7684\u92b7\u552e\u529b\u9053\uff0c\u5e02\u5834\u4e0a\u51fa\u73fe\u5168\u65b0\u52d5\u80fd\uff0c\u9762\u81e8\u5982\u6b64\u5287\u70c8\u7684\u7d93\u6fdf\u8b8a\u5c40\uff0c\u96f6\u552e\u696d\u8005\u8a72\u5982\u4f55\u628a\u63e1\u5148\u6a5f\uff1f<\/p>\r\n\r\n\r\n\r\n<p>\u7d50\u5408\u904e\u5f80\u8209\u8fa6\u6210\u9577\u99ed\u5ba2\u5e74\u6703\u7684\u8c50\u5bcc\u7d93\u9a57\uff0cawoo \u5ee3\u9080\u570b\u969b\u8edf\u9ad4\u5de8\u64d8\u8207\u65b0\u96f6\u552e\u5be6\u52d9\u7d2f\u7a4d\u8005\uff0c\u8209\u8fa6\u9996\u5c46\u300aMarTech Asia \u4e9e\u6d32\u884c\u92b7\u79d1\u6280\u9ad8\u5cf0\u6703\u300b\uff0c\u4e3b\u8ef8\u9396\u5b9a\u5728 MarTech \u884c\u92b7\u79d1\u6280\u5982\u4f55\u651c\u624b\u96f6\u552e\u696d\uff0c\u5728\u5f8c\u75ab\u60c5\u6642\u4ee3\u7a81\u7834\u56f0\u5883\uff0c\u6253\u9020\u5e02\u5834\u65b0\u751f\u614b\u3002\u6d3b\u52d5\u73fe\u5834\u5c07\u9f4a\u805a\u591a\u9054 23 \u540d\u91cd\u91cf\u7d1a\u696d\u754c\u9818\u8896\uff0c\u5206\u4eab\u5f9e\u65b0\u96f6\u552e\u5e03\u5c40\u7b56\u7565\u3001MarTech \u61c9\u7528\u3001\u6578\u64da\u5206\u6790\u3001\u54c1\u724c\u7d93\u71df\u3001\u884c\u92b7\u6230\u8853\u5230\u672a\u4f86\u8da8\u52e2\u7684\u5168\u9762\u7d93\u9a57\u3002\u4ee5\u4e0b\u5c07\u7c21\u7565\u4ecb\u7d39\u672c\u6b21\u6d3b\u52d5\u7684\u91cd\u78c5\u9663\u5bb9<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span 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class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u64d4\u7db1\u958b\u5834\u8cb4\u8cd3\u7684\u662f\u884c\u653f\u9662\u653f\u52d9\u59d4\u54e1\u5510\u9cf3\uff0c\u5206\u4eab\u5728\u53f0\u7063\u9081\u5411\u5f8c\u75ab\u60c5\u6642\u4ee3\u7684\u73fe\u4eca\uff0c\u793e\u6703\u6578\u4f4d\u5316\u7684\u9032\u7a0b\u8207\u65b0\u5f62\u614b\u79d1\u6280\u61c9\u7528\u7684\u672a\u4f86\u60f3\u50cf\uff1b\u7dca\u63a5\u8457 awoo \u57f7\u884c\u9577\u6797\u601d\u543e\uff0c\u5c07\u6703\u804a\u5230\u53f0\u65e5 MarTech \u7522\u696d\u7684\u6700\u524d\u7dda\u89c0\u5bdf\uff0c\u5f9e\u6d41\u91cf\u7d05\u5229\u6d88\u5931\u7684\u61c9\u8b8a\u3001\u7b2c\u4e09\u65b9 Cookie \u88ab\u7981\u6b62\u5f8c\u7684\u884c\u92b7\u79d1\u6280\u65b0\u61c9\u7528\u3001\u96f6\u552e\u696d\u5982\u4f55\u900f\u904e\u6700\u65b0 MarTech 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\u6d6a\u6f6e\u4e0b\uff0c\u6301\u7e8c\u63a1\u7528\u6700\u65b0\u79d1\u6280\uff0c\u4fdd\u6301\u7f8e\u599d\u9f8d\u982d\u7684\u5bf6\u5ea7\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e0a\u5348\u6700\u5f8c\u4e00\u5834\u7531\u95dc\u9375\u8a55\u8ad6\u7db2\u57f7\u884c\u9577\u937e\u5b50\u5049\u63a5\u529b\u767b\u5834\uff0c\u4ed6\u5c07\u63d0\u5230\u5a92\u9ad4\u5982\u4f55\u548c\u96f6\u552e\u696d\u8005\u651c\u624b\u5171\u5275\uff0c\u9664\u4e86\u5a92\u9ad4\u8072\u91cf\u4ee5\u5916\uff0c\u672a\u4f86\u7684\u65b0\u578b\u614b\u5a92\u9ad4\u66f4\u9700\u6eff\u8db3\u96f6\u552e\u696d\u5f9e\u5167\u5bb9\u5c0e\u8cfc\u3001\u552e\u7968\u7cfb\u7d71\u3001\u5ee3\u544a\u6578\u64da\u5206\u6790\u3001\u5e02\u8abf\u5831\u544a\u7b49\u4ee5\u7b2c\u4e00\u65b9\u6578\u64da\u70ba\u672c\u7684\u5404\u9805\u9700\u6c42\u8207\u670d\u52d9\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-5057\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/08\/\u6587\u7ae0\u5716\u724701-1024x536.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u4e0a\u5348\u807d\u5b8c\u4e86\u4eba\u985e\u6d88\u8cbb\u884c\u70ba\u6539\u8b8a\u3001\u4ee5\u53ca\u4f01\u696d\u5e03\u5c40\u7684\u61c9\u5c0d\u7b56\u7565\uff0c\u4e0b\u5348\u5834\u4f86\u807d\u807d\u54c1\u724c\u5982\u4f55\u61c9\u7528 MarTech \u6253\u9020\u51fa\u54c1\u724c\u7af6\u722d\u529b\uff0c\u540c\u6642\u6211\u5011\u4e5f\u9080\u8acb\u4e86\u5168\u7403\u6027\u8edf\u9ad4\u7522\u696d\u5206\u4eab\u4e16\u754c\u7684MarTech \u6280\u8853\u9769\u65b0\uff0c\u4e26\u5982\u4f55\u5354\u52a9\u4f01\u696d\u71df\u9020\u65b0\u5546\u6a5f\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MarTech_%E9%81%8B%E7%94%A8_x_%E6%8A%80%E8%A1%93%E9%9D%A9%E6%96%B0\"><\/span><strong> MarTech \u904b\u7528 x \u6280\u8853\u9769\u65b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u5728\u8907\u96dc\u7684\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d\uff0cFacebook \u884c\u92b7\u79d1\u5b78\u4e3b\u7ba1 Jason \u5c07\u548c\u6211\u5011\u5206\u4eab\u5982\u4f55\u7cbe\u6e96\u7684\u5224\u5225\u6d41\u91cf\u3001\u8f49\u63db\u7684\u6307\u6a19\u6240\u5e36\u4f86\u7684\u696d\u7e3e\u589e\u5e45\uff0c\u907f\u514d\u300cSocial Jail\u300d\u7684\u51fa\u73fe\uff1bSalesforce \u5927\u4e2d\u83ef\u5340\u696d\u52d9\u7e3d\u76e3\u00a0 Ken\uff0c\u4e5f\u5c07\u8ddf\u6211\u5011\u5206\u4eab\u5982\u4f55\u5229\u7528 CRM \u7cfb\u7d71\uff0c\u532f\u5165\u6703\u54e1\u8cc7\u6599\u3001\u884c\u92b7\u6d3b\u52d5\u6578\u64da\uff0c\u9054\u6210\u5168\u901a\u8def\u6574\u5408\u8207\u6e9d\u901a\uff1b\u5982\u679c\u8aaa\u8981\u8ac7\u5230\u6578\u4f4d\u8f49\u578b\uff0c\u90a3\u9ebc\u8ab0\u80fd\u6bd4 Google \u66f4\u9069\u5408\uff1fGoogle \u53f0\u7063\u8cc7\u6df1\u6578\u4f4d\u884c\u92b7\u8f49\u578b\u7e3d\u76e3 Tony \u5c07\u5206\u4eab\u5728\u79d1\u6280\u6339\u6ce8\u4e0b\uff0c\u96f6\u552e\u5546\u6578\u4f4d\u8f49\u578b\u7684\u6700\u4f73\u8def\u5f91 \u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5728GDPR \u8d8a\u4f86\u8d8a\u56b4\u683c\u4e0b\uff0c\u6253\u9020\u7406\u89e3\u5546\u54c1\u958b\u555f\u5168\u65b0\u601d\u7dad\u7684 Martech \u61c9\u7528\u7b56\u7565\u5c07\u6703\u986f\u5f97\u66f4\u91cd\u8981\uff0c\u7531\u5168\u53f0\u7063\u6700\u6703\u7684 Tiger \u4f86\u548c\u6211\u5011\u5206\u4eab\uff0c\u5546\u54c1\u6578\u64da\u7684 360 \u5ea6\u8996\u89d2\u5206\u6790\u5982\u4f55\u62fc\u6e4a\u51fa\u667a\u6167\u96f6\u552e\u7684\u6700\u91cd\u8981\u62fc\u5716\uff1b\u5982\u4f55\u5f9e\u6d77\u91cf\u7b2c\u4e00\u65b9\u6578\u64da\u6316\u6398\u5546\u696d\u91d1\u7926\uff0c\u90a3\u9ebc\u6700\u8fd1\u5728\u793e\u7fa4\u5f15\u767c\u71b1\u8b70\u7684 CDP \u9867\u5ba2\u6578\u64da\u7ba1\u7406\u5e73\u53f0\uff0c\u4f60\u4e00\u5b9a\u8981\u807d\u807d\u770b\uff0cTreasure Data \u4e9e\u592a\u65e5\u672c\u5340\u6578\u4f4d\u884c\u92b7\u8ca0\u8cac\u4eba Andy \u5c07\u4ee5\u884c\u92b7\u4eba\u7684\u89d2\u5ea6\uff0c\u5207\u8eab\u5206\u4eab\u96f6\u552e\u696d\u8005\u7684\u75db\uff1b\u5982\u679c\u662f\u958b\u5e97\u5e73\u53f0\u7684\u7528\u6236\uff0c\u90a3\u9ebc\u7d55\u5c0d\u4e0d\u53ef\u4ee5\u932f\u904e\u9019\u5834\u8b70\u7a0b\uff0cShopify \u5927\u4e2d\u83ef\u5340\u7b56\u7565\u5408\u4f5c\u5925\u4f34\u8ca0\u8cac\u4eba Ian \u5c07\u6703\u5206\u4eab\uff0c\u5c0f\u578b\u96f6\u552e\u696d\u8005\u5982\u4f55\u5728\u65b0\u578b\u96fb\u5546\u751f\u614b\u5708\u53d6\u5f97\u6700\u4f73\u7684\u6578\u64da\u5e73\u8861\uff1b\u4ee5\u9ad4\u9a57\u4e92\u52d5\u8d77\u5bb6\u7684 Repro\uff0c\u4e5f\u5c07\u5206\u4eab\u5982\u4f55\u5354\u52a9\u96f6\u552e\u4f01\u696d\u6839\u64da\u5b63\u7bc0\u6027\u6d3b\u52d5\u8a2d\u8a08\u76f8\u5c0d\u61c9\u7684 pop-up \u8996\u7a97\u3001\u8cfc\u8cb7\u63d0\u9192\u6216\u8996\u7a97\u8a0a\u606f\uff0c\u6253\u9020\u51fa\u8d85\u500b\u6027\u5316\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-5058\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/08\/\u6587\u7ae0\u5716\u724702-1024x536.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u807d\u5b8c\u9019\u9ebc\u7cbe\u5f69\u7684 MarTech \u6280\u8853\u9769\u65b0\uff0c\u4f01\u696d\u54c1\u724c\u5982\u4f55\u63a5\u8ecc\uff0c\u8b93\u884c\u92b7\u9032\u5316\uff0c\u4e5f\u7d55\u5c0d\u662f\u9700\u8981\u597d\u597d\u4e86\u89e3\u7684\u91cd\u78c5\u8b70\u984c\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%93%81%E7%89%8C%E7%B6%93%E7%87%9F_x_%E8%A1%8C%E9%8A%B7%E6%88%B0%E8%A1%93_x_%E6%9C%AA%E4%BE%86%E8%B6%A8%E5%8B%A2_x_%E6%96%B0%E9%9B%B6%E5%94%AE%E5%B1%95%E6%9C%9B\"><\/span><strong>\u54c1\u724c\u7d93\u71df x \u884c\u92b7\u6230\u8853<\/strong> <strong>x<\/strong> <strong>\u672a\u4f86\u8da8\u52e2 x \u65b0\u96f6\u552e\u5c55\u671b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u66fe\u5584\u7528 Big data\u5927\u6578\u64da\u884c\u92b7\uff0c\u8df3\u812b\u96f6\u552e\u50f9\u683c\u6230\u7684\u826f\u8208\u96fb\u5b50\u6709\u4f55\u65b0\u5c55\u671b\uff0c\u8b93\u8cf4\u5fd7\u9054\u7e3d\u7d93\u7406\u5a13\u5a13\u9053\u4f86\uff1b\u75ab\u60c5\u5f71\u97ff\u4e0b\uff0c\u6613\u904a\u7db2\u884c\u92b7\u9577\u9673\u5fd7\u8c6a\u5982\u4f55\u8d8a\u632b\u8d8a\u52c7\uff0c\u4ee5\u9867\u5ba2\u9ad4\u9a57\u70ba\u51fa\u767c\u9ede\uff0c\u6253\u9020\u51fa\u5f8c\u75ab\u60c5\u6642\u4ee3\u7684\u65c5\u904a\u96fb\u5546\u65b0\u4e16\u754c\uff1b\u77e5\u540d\u670d\u98fe\u96fb\u5546PAZZO\uff0c\u9577\u671f\u7d93\u71df\u6703\u54e1\u95dc\u4fc2\uff0c\u6700\u8fd1\u8a72\u5982\u4f55\u5584\u7528MarTech \uff0c\u6536\u7a6b\u8c50\u539a\u7684\u56de\u5831\u3002\u5834\u5834\u8b70\u7a0b\u90fd\u7cbe\u5f69\uff0c\u932f\u904e\u4e86\u4e00\u5834\uff0c\u7d55\u5c0d\u6703\u60cb\u60dc\u518d\u60cb\u60dc\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u807d\u5b8c\u4e86\u591a\u9054 18\u5834\u7684\u8b70\u7a0b\uff0c\u6700\u5f8c\u9762\u7684\u8ad6\u58c7\u5c0d\u8ac7\u7d42\u65bc\u80fd\u7a0d\u7a0d\u653e\u9b06\u4e00\u4e0b\uff0cawoo \u57f7\u884c\u9577 \u6797\u601d\u543e\u5c07\u50be\u807d MarTech \u5ee0\u5546\u3001\u5a92\u9ad4\u3001\u96f6\u552e\u696d\u8005\u7b49\u4e09\u65b9\u6703\u8ac7\uff0c\u8207\u826f\u8208\u96fb\u5b50\u7e3d\u7d93\u7406\u8cf4\u5fd7\u9054\u3001\u95dc\u9375\u8a55\u8ad6\u7db2\u5a92\u9ad4\u96c6\u5718\u884c\u92b7\u9577\u738b\u9298\u5cb3 \u3001\u51f1\u7d61\u5a92\u9ad4\u5546\u52d9\u9577\u9673\u986f\u7acb\u6d3d\u8ac7\u672a\u4f86\u65b0\u8da8\u52e2\uff1b\u540c\u5834\u52a0\u6620\u7684\u9084\u6709awoo \u4e8b\u696d\u958b\u767c\u526f\u7e3d\u5ed6\u91cd\u69ae\uff0c\u5c07\u8207\u667a\u6167\u96f6\u552e\u6f5b\u529b\u65b0\u5275\u8354\u679d\u667a\u6167\u57f7\u884c\u9577\u4f55\u5065\u5049\u3001iMarts \u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577\u5b98\u6b23\u6021\u3001\u9078\u512a\u79d1\u6280\u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577 \u5289\u61b6\u6db5\uff0c\u4e00\u540c\u63a2\u8a0e\u53f0\u7063\u8edf\u9ad4\u79d1\u6280\u696d\u7684\u95dc\u9375\u98a8\u5411\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-5059\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/08\/\u6587\u7ae0\u5716\u724703-1024x536.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B0%8F%E7%B5%90\"><\/span>\u5c0f\u7d50<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u9019\u662f\u8eab\u70ba\u884c\u92b7\u4f01\u5283\u3001\u5275\u696d\u8005\u3001\u4e2d\u9ad8\u968e\u4e3b\u7ba1\u7d93\u7406\u4eba\u3001\u4f01\u696d\u4e3b\u3001\u7522\u54c1\u7d93\u7406\u3001\u6578\u64da\u5206\u6790\u5e2b\u7b49\u6280\u8853\u4eba\u624d\uff0c\u4e00\u5834\u4e0d\u5bb9\u932f\u904e\u7684\u5e74\u5ea6\u76db\u6703\uff0c\u4f60\u9084\u5728\u7b49\u4ec0\u9ebc\uff1f\u5be6\u9ad4\u3001\u7dda\u4e0a\u7968\u5238\u540c\u6b65\u8ca9\u8ce3\uff0c<strong>\u5e2d\u6b21\u771f\u7684\u6709\u9650\uff0c\u5831\u540d\u8981\u5feb\uff01<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u7acb\u5373\u5831\u540d :\u00a0 <a href=\"https:\/\/bit.ly\/33dvSJY\">MarTech Asia &#8211; \u5f8c\u75ab\u60c5\u6642\u4ee3\u7684\u884c\u92b7\u79d1\u6280\u65b0\u4e16\u754c<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u75ab\u60c5\u9650\u7e2e\u5be6\u9ad4\u7d93\u6fdf\u6d3b\u52d5\u7684 2020 \u4e0a\u534a\u5e74\uff0c\u8feb\u4f7f\u96f6\u552e\u696d\u52a0\u5f37\u5728\u7db2\u8def\u7684\u92b7\u552e\u529b\u9053\uff0c\u5e02\u5834\u4e0a\u51fa\u73fe\u5168\u65b0\u52d5\u80fd\uff0c\u9762\u81e8\u5982\u6b64\u5287\u70c8\u7684 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":28550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,46],"tags":[],"class_list":["post-5036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","category-martech-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u706b\u71b1\u5831\u540d\u4e2d\uff01\u9996\u5c46 MarTech Asia \u4e9e\u6d32\u884c\u92b7\u79d1\u6280\u9ad8\u5cf0\u6703\u91cd\u78c5\u767b\u5834\uff01<\/title>\n<meta name=\"description\" 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