{"id":5226,"date":"2020-08-20T14:53:00","date_gmt":"2020-08-20T06:53:00","guid":{"rendered":"https:\/\/www.nununi.com\/?p=5226"},"modified":"2024-09-11T16:32:50","modified_gmt":"2024-09-11T08:32:50","slug":"martech-solutions","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-solutions\/","title":{"rendered":"\u570b\u5167\u5916Martech\u5728\u505a\u4ec0\u9ebc\uff1f2020\u5e74Martech\u7522\u696d\u767c\u5c55\u8207\u6307\u6a19\u578bMartech\u4f01\u696d\u4ecb\u7d39"},"content":{"rendered":"\n<p>\u5728 &lt;<a href=\"https:\/\/www.nununi.com\/2020-martech\/\">\u4ec0\u9ebc\u662fMartech\uff1f2020 Martech\u6f6e\u6d41\u4e0b\u7684EDM\u8da8\u52e2<\/a>&gt; \u4e00\u6587\u4e2d\u8ac7\u5230\u5c0e\u5165\u65b0\u5ba2\u6210\u672c\u63d0\u9ad8\u3001\u4f01\u696d\u71df\u6536\u6210\u9577\u906d\u9047\u56f0\u5883\uff0c\u4f7f\u5f97\u4f01\u696d\u5f9e\u6d41\u91cf\u5e02\u5834\u9032\u800c\u8f49\u5411\u5b58\u91cf\u5e02\u5834\uff0c\u5f9e\u65e2\u6709\u5ba2\u6236\u4e2d\u53d6\u5f97\u66f4\u9ad8\u7684\u8f49\u63db\u50f9\u503c\uff0c\u56e0\u6b64\u57282019\u5e74\uff0cMartech \u4e00\u8a5e\u5728\u53f0\u7063\u4fbf\u958b\u59cb\u53d7\u5230\u5927\u91cf\u95dc\u6ce8\uff0c\u5be6\u969b\u4e0a\u5168\u7403 Martech \u89e3\u6c7a\u65b9\u6848\u7684\u767c\u5c55\u5728 2011-2020 \u5e74\u9593\u6210\u9577 5233%\uff0c\u5230\u4e86 2020 \u5e74\uff0cMarTech \u89e3\u6c7a\u65b9\u6848\u7684\u76f8\u95dc\u516c\u53f8\u5df2\u7d93\u4f86\u5230 8000 \u9593\uff0c\u7531\u6b64\u53ef\u77e5 Martech \u9818\u57df\u4e0d\u50c5\u767c\u5c55\u5feb\u901f\u3001\u4e14\u7af6\u722d\u5f37\u70c8\u3002\u672c\u7bc7\u6587\u7ae0\u5c31\u8981\u4f86\u8b1b\u89e3\uff1a2020 \u5e74 Martech \u7522\u696d\u767c\u5c55\u3001\u6709\u54ea\u4e9b\u503c\u5f97\u95dc\u6ce8\u7684 Martech \u4f01\u696d\u3001\u4e3b\u8981\u61c9\u7528\u4ee5\u53ca Martech \u754c\u6700\u4ee4\u4eba\u671f\u5f85\u7684\u91cd\u78c5\u6d3b\u52d5\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-solutions\/#2020%E5%B9%B4%E6%9C%80%E6%96%B0_Martech_Landscape\" >2020\u5e74\u6700\u65b0 Martech Landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-solutions\/#Martech_%E6%8C%87%E6%A8%99%E6%80%A7%E4%BC%81%E6%A5%AD%E8%88%87%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88\" >Martech \u6307\u6a19\u6027\u4f01\u696d\u8207\u89e3\u6c7a\u65b9\u6848<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-solutions\/#Google\" >Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-solutions\/#Repro\" >Repro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-solutions\/#Salesforce\" >Salesforce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-solutions\/#Treasure_Data\" >Treasure Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-solutions\/#ahrefs\" >ahrefs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-solutions\/#awoo_nununi\" >awoo nununi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-solutions\/#%E9%AB%98%E9%80%9F%E6%88%90%E9%95%B7%E7%9A%84Marteh_%E7%94%A2%E6%A5%AD%EF%BC%8C%E5%B8%B6%E9%A0%98%E4%BC%81%E6%A5%AD%E5%85%B1%E5%90%8C%E8%B5%B7%E9%A3%9B\" >\u9ad8\u901f\u6210\u9577\u7684Marteh \u7522\u696d\uff0c\u5e36\u9818\u4f01\u696d\u5171\u540c\u8d77\u98db<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-solutions\/#%E4%B8%8D%E7%94%A8%E5%87%BA%E5%9C%8B%E4%B9%9F%E8%83%BD%E8%81%BD%E5%88%B0%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E9%AB%98%E5%B3%B0%E6%9C%83\" >\u4e0d\u7528\u51fa\u570b\u4e5f\u80fd\u807d\u5230\u7684\u884c\u92b7\u79d1\u6280\u9ad8\u5cf0\u6703<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2020%E5%B9%B4%E6%9C%80%E6%96%B0_Martech_Landscape\"><\/span>2020\u5e74\u6700\u65b0 Martech Landscape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u65b0\u51a0\u80ba\u708e\u8086\u8650\u5168\u7403\u7684 2020 \u5e74\uff0c\u8a31\u591a\u4f01\u696d\u51fa\u73fe\u6210\u9577\u8870\u9000\u3001\u751a\u81f3\u9762\u81e8\u5012\u9589\u7684\u56f0\u5883\uff0c\u5373\u4f7f\u5982\u6b64\uff0c2020 \u5e74\u5168\u7403\u767c\u5c55 Martech \u89e3\u6c7a\u65b9\u6848\u7684\u4f01\u696d\u4ecd\u9ad8\u9054 8000 \u9593\uff0c\u5c0d\u6b64\uff0cMartech \u4e4b\u7236 Scott Brinker \u8868\u793a\u5c0d Martech \u524d\u666f\u767c\u5c55\u62b1\u6301\u6a02\u89c0\u7684\u614b\u5ea6\uff0c\u300c\u5728\u5168\u7403\u4e0d\u65b7\u6578\u4f4d\u5316\u7684\u60c5\u6cc1\u4e0b\uff0c\u672a\u4f86\u5341\u5e74 Martech \u5c07\u5feb\u901f\u4e14\u591a\u5143\u5730\u6210\u9577\uff0c\u4f01\u696d\u63a1\u7528\u7684 SaaS \u65b9\u6848\u6703\u6301\u7e8c\u589e\u52a0\u3002\u300d<\/p>\n\n\n\n<p><img decoding=\"async\" class=\"wp-image-5227\" style=\"width: 600px;\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/08\/martech-landscape-2020-martech5000-slide-0820-1-scaled.jpg\" alt=\"\"><br>\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/martech5000.com\/\">https:\/\/martech5000.com\/<\/a><\/p>\n\n\n\n<p>\u9019\u5f35\u5716\u7684\u89e3\u6c7a\u65b9\u6848\u5bc6\u5bc6\u9ebb\u9ebb\uff0c<a href=\"http:\/\/martechalliance\">Martech Alliance<\/a> \u6574\u7406\u51fa\u4ee5\u4e0b\u5e7e\u9ede\u95dc\u9375\u6d1e\u5bdf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2020 \u5e74 Martech \u89e3\u6c7a\u65b9\u6848\u6210\u9577\u7387 13.6%<\/li>\n\n\n\n<li>Data \u9818\u57df\u662f\u6210\u9577\u6700\u5feb\u7684\u985e\u5225\uff0c\u5e74\u6210\u9577\u7387 25.5%<\/li>\n\n\n\n<li>\u516d\u5927\u985e\u5225\u767c\u5c55\u60c5\u6cc1\n<ul class=\"wp-block-list\">\n<li>Advertising &amp; Promotion \u5ee3\u544a\u8207\u4fc3\u92b7\uff1a922 \u500b\uff0c\u6210\u9577 4.1%<\/li>\n\n\n\n<li>Content &amp; Experience\u5167\u5bb9\u8207\u9ad4\u9a57\uff1a1936 \u500b\uff0c\u6210\u9577 5.6%<\/li>\n\n\n\n<li>Social &amp; Relationships \u793e\u7fa4\u8207\u5ba2\u6236\u95dc\u4fc2\uff1a1969 \u500b\uff0c\u6210\u9577 13.7%\uff1b\u5176\u4e2d<strong>\u5b50\u985e\u5225\u300c\u5c0d\u8a71\u5f0f\u884c\u92b7\u300d\u4e5f\u5c31\u662f chatbot \u6574\u9ad4\u6210\u9577\u4e86 70%\uff0c\u53ef\u77e5\u5c0d\u8a71\u5f0f\u884c\u92b7\u7684\u767c\u5c55\u6f5b\u529b<\/strong><\/li>\n\n\n\n<li>Commerce &amp; Sales \u5546\u696d\u8207\u92b7\u552e\uff1a1314 \u500b\uff0c\u6210\u95779.0%<\/li>\n\n\n\n<li>Data \u6578\u64da\uff1a1258 \u500b\uff0c\u6210\u9577 25.5%\uff0c<strong>\u70ba\u516d\u5927\u985e\u5225\u4e2d\u6210\u9577\u6700\u591a\u7684\u985e\u5225\uff0c\u5176\u4e2d\u5b50\u985e\u5225\u300c\u96b1\u79c1\u898f\u7bc4\u300d\u6210\u9577 68%<\/strong><\/li>\n\n\n\n<li>Managment \u7ba1\u7406\uff1a601 \u500b\uff0c\u6210\u957715.2%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u9664\u4e86\u4eca\u5e74 Martceh \u89e3\u6c7a\u65b9\u6848\u4ecd\u5448\u73fe\u9ad8\u5ea6\u6210\u9577\u5916\uff0cScott Brinker \u4e5f\u6307\u51fa\uff1a\u4eca\u5e74 Martech \u9818\u57df\u6700\u91cd\u5927\u7684\u6539\u8b8a\u5728\u65bc<strong>\u6574\u5408 (integration)<\/strong>\uff0c\u64da\u7d71\u8a08\uff0c<strong>\u8d85\u904e\u4e94\u6210\u7684\u884c\u92b7\u4eba\u54e1\u8868\u793a\u9700\u8981\u7684\u662f\u7c21\u55ae\u3001\u597d\u4e0a\u624b\u7684\u884c\u92b7\u5de5\u5177\uff0c\u4e14\u9808\u6db5\u84cb\u66f4\u5ee3\u6cdb\u7684\u61c9\u7528\u529f\u80fd<\/strong>\u3002\u9019\u4f7f\u5f97\u55ae\u9ede\u5f0f\u89e3\u6c7a\u65b9\u6848\u5df2\u4e0d\u5920\u7528\uff0c\u9700\u8981\u4e00\u500b\u5e73\u53f0\u5f0f\u89e3\u6c7a\u65b9\u6848\u4f86\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u6e1b\u8f15\u5de5\u4f5c\u8ca0\u64d4\u3002\u63a5\u4e0b\u4f86\u5c07\u63d0\u53ca Martech \u9818\u57df\u4e2d\u6709\u54ea\u4e9b\u6307\u6a19\u6027\u4f01\u696d\u4ee5\u53ca\u5176\u4e3b\u8981\u61c9\u7528\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Martech_%E6%8C%87%E6%A8%99%E6%80%A7%E4%BC%81%E6%A5%AD%E8%88%87%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88\"><\/span>Martech \u6307\u6a19\u6027\u4f01\u696d\u8207\u89e3\u6c7a\u65b9\u6848<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google\"><\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9031231?hl=zh-Hant\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Google<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u662f\u7684\uff0c\u4f60\u6c92\u770b\u932f\uff0cGoogle \u64c1\u6709\u773e\u591a\u6578\u4f4d\u7522\u54c1\/\u670d\u52d9\uff0c\u4e3b\u8981\u7372\u5229\u4f86\u6e90\u70ba\u5ee3\u544a\u6295\u653e\uff0c\u56e0\u6b64 Google\u6253\u9020\u4e00\u5957 Marketing Platform \u4e0d\u50c5\u91dd\u5c0d\u5ee3\u544a\u6295\u905e\u9032\u884c\u512a\u5316\u8207\u6574\u5408\u5f0f\u7ba1\u7406\uff0c\u4e5f\u91dd\u5c0d\u6578\u64da\u5206\u6790\u65b9\u9762\u63d0\u4f9b\u5b8c\u6574\u7684 Martech \u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/08\/pasted-image-0.png\" alt=\"\" class=\"wp-image-5228\"\/><figcaption class=\"wp-element-caption\">(\u5716\u7247\u4f86\u6e90\uff1aGoogle)<\/figcaption><\/figure><\/div>\n\n\n<p>\u5728\u9019\u88e1\u4f60\u53ef\u4ee5\u770b\u5230\u6578\u4f4d\u884c\u92b7\u4eba\u5e7e\u4e4e\u6bcf\u500b\u6708\u3001\u751a\u81f3\u6bcf\u5468\u90fd\u5728\u7528\u7684\u5206\u6790\u5de5\u5177 GA\u3001\u6578\u64da\u8996\u89ba\u5316\u5de5\u5177 Data Studio \u90fd\u662f Google Marketing Platform \u88e1\u7684\u4e00\u74b0\uff0c\u4ee5\u5f80\u884c\u92b7\u4eba\u5728\u4f7f\u7528 Martech \u6642\uff0c\u5927\u591a\u4f7f\u7528\u7684\u662f\u300c\u55ae\u9ede\u5f0f\u5de5\u5177\u300d\uff0c\u4f46\u96a8\u8457\u6d88\u8cbb\u8005\u6578\u4f4d\u8cfc\u7269\u65e5\u8da8\u8907\u96dc\uff0c\u5de5\u5177\u8207\u5de5\u5177\u4e4b\u9593\u7684\u6574\u5408\u5c31\u986f\u5f97\u66f4\u91cd\u8981\uff0c\u4f8b\u5982\u904b\u7528Google Ads \u7cfb\u7d71\u5a92\u5408 Google \u641c\u5c0b\u548c\u8cfc\u7269\u5ee3\u544a\u6578\u64da\uff0c\u4e32\u806f\u5404\u901a\u8def\u7684\u92b7\u552e\u6210\u6548\uff0c\u5168\u76e4\u77ad\u89e3\u4e0d\u540c\u901a\u8def\u7684\u6d88\u8cbb\u65cf\u7fa4\u884c\u70ba\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Repro\"><\/span><a href=\"https:\/\/repro.io\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Repro<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728&lt;<a href=\"https:\/\/www.nununi.com\/marketing-automation\/\">\u4ec0\u9ebc\u662f\u884c\u92b7\u81ea\u52d5\u5316\uff1f\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u5165\u9580\u4ecb\u7d39<\/a>&gt; \u4e2d\u5df2\u7d93\u6709\u7a0d\u5fae\u4ecb\u7d39\u904e\u65e5\u672c\u9867\u5ba2\u4e92\u52d5\u5e73\u53f0 Repro\uff0cRepro \u6700\u5927\u512a\u9ede\u5728\u65bc\u652f\u63f4\u8de8\u87a2\u884c\u92b7 (App+Website+Ad)\uff0c\u6574\u5408\u540c\u4e00\u7528\u6236\u5728\u4e0d\u540c\u884c\u92b7\u7ba1\u9053\u7684\u4e92\u52d5\u6578\u64da\uff0cRepro \u63d0\u4f9b\u7684\u670d\u52d9\u80fd\u8b93\u516c\u53f8\u5728\u5c0d\u7684\u6642\u9593\u767c\u9001\u500b\u4eba\u5316\u8a0a\u606f\u7d66\u4e0d\u540c\u6d3b\u8e8d\u7a0b\u5ea6\u7684\u7528\u6236\uff0c\u4ee5\u63d0\u9ad8 Retention Rate \u8207 LTV\u3002<\/p>\n\n\n\n<p>\u63a8\u85a6\u6587\u7ae0\uff1a<a href=\"https:\/\/www.nununi.com\/martech-tool-customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u5275\u9020\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u6a5f\u6703\uff0c\u904b\u7528Martech\u5de5\u5177\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\u4e0d\u53ef\u6216\u7f3a\u7684\u4e09\u5927\u8981\u7d20 (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u5275\u9020\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u6a5f\u6703\uff0c\u904b\u7528Martech\u5de5\u5177\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\u4e0d\u53ef\u6216\u7f3a\u7684\u4e09\u5927\u8981\u7d20<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Salesforce\"><\/span><a href=\"https:\/\/www.salesforce.com\/tw\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Salesforce<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Salesforce \u6a6b\u8de8 Martech \u4e94\u5927\u985e\uff0c\u662f\u76ee\u524d\u5168\u7403 CRM \u9818\u5c0e\u54c1\u724c\u3002Salesforce \u505a\u70ba\u6307\u6a19\u7d1a\u7684\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u5e73\u53f0\uff0c\u80fd\u532f\u96c6\u6240\u6709\u5ba2\u6236\u8cc7\u6599\u81f3\u55ae\u4e00\u5e73\u53f0\uff0c\u5305\u542b\u57fa\u672c\u8cc7\u6599\u3001\u8a02\u55ae\u8cc7\u6599\u3001\u884c\u70ba\u8cc7\u6599\u3001\u5ba2\u670d\u8cc7\u6599\u7b49\uff0c\u5efa\u7acb\u9867\u5ba2 360 \u5ea6\u5b8c\u6574\u8f2a\u5ed3\uff0c\u4fbf\u65bc\u696d\u52d9\u9032\u884c\u5ba2\u6236\u8ffd\u8e64\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u884c\u92b7\u65b9\u9762\uff0c\u4e5f\u80fd\u6839\u64da\u524d\u8ff0\u6240\u8aaa\u7684\u5ba2\u6236\u8f2a\u5ed3\u81ea\u52d5\u5316\u7522\u51fa\u500b\u4eba\u5316\u5167\u5bb9\uff0c\u9054\u5230\u7cbe\u6e96\u884c\u92b7\u3001\u5347\u7d1a\u5ba2\u670d\u9ad4\u9a57\u7684\u6548\u76ca\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Treasure_Data\"><\/span><a href=\"https:\/\/www.treasuredata.com\/tw\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Treasure Data<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Treasure Data \u70ba\u4e00\u7ad9\u5f0f\u6578\u64da\u6574\u5408\u3001\u5206\u6790\u8207\u61c9\u7528\u5e73\u53f0 (Customer Data Platform, CDP)\uff0c\u4e0d\u8ad6\u662f\u7db2\u7ad9\/App\u3001\u5ee3\u544a\u3001IoT\u3001\u5be6\u9ad4\u5e97\u9762\u4e2d\u7b49\u5404\u7a2e\u6578\u64da\uff0c\u90fd\u80fd\u6574\u5408\u81f3Treasure Data\u88e1\uff0c\u4fbf\u65bc\u884c\u92b7\u4eba\u54e1\u5f9e\u6d88\u8cbb\u6578\u64da\u5eab\u4e2d\u5feb\u901f\u6d1e\u5bdf\u6bcf\u4f4d\u9867\u5ba2\u7684\u8f2a\u5ed3\u8207\u884c\u52d5\u8ecc\u8de1\uff0c\u9032\u800c\u5236\u5b9a\u7cbe\u6e96\u884c\u92b7\u65b9\u6848\u3002<\/p>\n\n\n\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.nununi.com\/brand-digital-marketing-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u54c1\u724c\u5982\u4f55\u7d50\u5408\u6280\u8853\u8207\u884c\u92b7\uff0c\u6253\u9020\u500b\u4eba\u5316\u9867\u5ba2\u9ad4\u9a57\uff1f\u8ac7\u6578\u4f4d\u884c\u92b73\u5927\u8da8\u52e2 (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u54c1\u724c\u5982\u4f55\u7d50\u5408\u6280\u8853\u8207\u884c\u92b7\uff0c\u6253\u9020\u500b\u4eba\u5316\u9867\u5ba2\u9ad4\u9a57\uff1f\u8ac7\u6578\u4f4d\u884c\u92b73\u5927\u8da8\u52e2<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ahrefs\"><\/span><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">ahrefs<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Martech \u9818\u57df\u5305\u5c71\u5305\u6d77\uff0c\u53ea\u8981\u662f\u80fd\u7528\u79d1\u6280\u65b9\u5f0f\u89e3\u6c7a\u884c\u92b7\u554f\u984c\uff0c\u90fd\u80fd\u7b97\u5728 Martech \u88e1\uff0cSEO \u7576\u7136\u4e5f\u4e0d\u4f8b\u5916\u3002\u82e5\u662f\u6709\u5728\u7814\u7a76 SEO \u7684\u884c\u92b7\u4eba\u3001\u7db2\u7ad9\u7ba1\u7406\u54e1\uff0c\u60f3\u5fc5\u5c0dahrefs\u4e0d\u964c\u751f\u3002<\/p>\n\n\n\n<p>ahrefs \u662f\u67e5\u8a62 SEO \u95dc\u9375\u5b57\u3001\u5916\u9023\u5206\u6790\u8207\u7af6\u54c1\u5206\u6790\u7b49\u7d9c\u5408\u578b\u884c\u92b7\u5206\u6790\u5de5\u5177\uff0c\u4e0d\u540c\u65bcMoz \u8207 SEMrush\uff0cahrefs \u7684\u5f37\u9805\u5728\u65bc\u6709\u5b8c\u6574\u7684\u5916\u9023\u5206\u6790\u5831\u544a\uff0c\u5305\u542b\u7db2\u7ad9\u6709\u54ea\u4e9b\u5916\u90e8\u9023\u7d50\u3001\u6bcf\u500b\u9023\u7d50\u5e36\u4f86\u591a\u5c11\u6d41\u91cf\u4ee5\u53ca\u6709\u54ea\u4e9b\u95dc\u9375\u5b57\u80fd\u641c\u5c0b\u5230\u7db2\u9801\u7b49\u3002<\/p>\n\n\n\n<p>\u81f3\u65bc awoo \u4e5f\u6709\u81ea\u5bb6\u7684 <a aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\" href=\"https:\/\/www.awoo.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO \u5de5\u5177<\/a>\uff0c\u5305\u542b\u8a3a\u65b7\u7db2\u7ad9 81 \u9805 SEO \u95dc\u9375\u554f\u984c\u7684\u7403\u4f86\u5c31\u6253\u3001\u7814\u7a76\u95dc\u9375\u5b57\u7684\u5929\u4e0b\u7121\u72d7\uff0c\u70ba\u76ee\u524d\u53f0\u7063\u570b\u5167\u9996\u5c48\u4e00\u6307\u7684 SEO \u5168\u65b9\u4f4d\u6aa2\u6e2c\u5de5\u5177\uff0c\u5df2\u8d85\u904e 13000 \u5bb6\u4f01\u696d\u8a3b\u518a\u4f7f\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"awoo_nununi\"><\/span><a href=\"http:\/\/nununi.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"awoo nununi (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">awoo nununi<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>nununi <span style=\"font-weight: 400;\"> (2021\/03 \u5f8c\u5df2\u66f4\u540d\u70ba<a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\"><strong>\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong><\/a>)&nbsp;<\/span>\u662f awoo \u65b0\u63a8\u51fa\u7684 AI Martech \u89e3\u6c7a\u65b9\u6848\uff0c\u662f\u4e9e\u6d32\u7b2c\u4e00\u500b\u7d50\u5408\u300c\u5546\u54c1\u7406\u89e3\u300d\u8207\u300c\u884c\u70ba\u7406\u89e3\u300d\u7684\u884c\u92b7\u81ea\u52d5\u5316\u5e73\u53f0\uff0c\u6211\u5011\u5c07\u4f7f\u7528\u8005\u65bc Google \u7684\u641c\u5c0b\u610f\u5716\u7cbe\u6e96\u5c0d\u61c9\u7ad9\u5167\u5546\u54c1\uff0c\u4e26\u900f\u904e AI \u751f\u6210\u8457\u9678\u9801\u8207\u95dc\u806f\u6a19\u7c64\u7684\u5f15\u5c0e\u71df\u9020\u6d41\u66a2\u7684\u8cfc\u7269\u65c5\u7a0b\u3002\u6700\u5f8c\u518d\u7d93\u7531\u6a19\u7c64\u8207\u6703\u54e1\u884c\u70ba\u7d81\u5b9a\uff0c\u5f37\u5316\u81ea\u52d5\u5316\u5206\u773e\u518d\u884c\u92b7\u7684\u6548\u76ca\u3002<\/p>\n\n\n\n<p>\u5e73\u53f0\u5167\u5341\u500b\u884c\u92b7\u5de5\u5177\u7d93\u7531 AI \u6a19\u7c64\u7684\u6574\u5408\uff0c\u4e0d\u50c5\u5354\u52a9\u5ba2\u6236\u53d6\u5f97\u6d41\u91cf\u3001\u512a\u5316\u8f49\u63db\u3001\u518d\u884c\u92b7\u8207\u6703\u54e1\u7559\u5b58\uff0c\u66f4\u80fd\u5920\u6253\u9020\u7dda\u4e0a\u7dda\u4e0b\u6d41\u66a2\u7684\u9867\u5ba2\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.nununi.com\/webinar-2020-06-30-review\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u300c\u9ad4\u9a57\u300d\u70ba\u738b\u7684\u96f6\u552e\u65b0\u4e16\u4ee3\u4f86\u81e8\uff01\u904b\u7528\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u6253\u9020\u500b\u4eba\u5316\u9867\u5ba2\u9ad4\u9a57 (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u300c\u9ad4\u9a57\u300d\u70ba\u738b\u7684\u96f6\u552e\u65b0\u4e16\u4ee3\u4f86\u81e8\uff01\u904b\u7528\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u6253\u9020\u500b\u4eba\u5316\u9867\u5ba2\u9ad4\u9a57<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%AB%98%E9%80%9F%E6%88%90%E9%95%B7%E7%9A%84Marteh_%E7%94%A2%E6%A5%AD%EF%BC%8C%E5%B8%B6%E9%A0%98%E4%BC%81%E6%A5%AD%E5%85%B1%E5%90%8C%E8%B5%B7%E9%A3%9B\"><\/span>\u9ad8\u901f\u6210\u9577\u7684Marteh \u7522\u696d\uff0c\u5e36\u9818\u4f01\u696d\u5171\u540c\u8d77\u98db<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5118\u7ba1\u5728\u75ab\u60c5\u56b4\u5cfb\u7684 2020\uff0c\u63d0\u4f9b Martech \u89e3\u6c7a\u65b9\u6848\u7684\u4f01\u696d\u4ecd\u9ad8\u901f\u6210\u9577\uff0c\u66f4\u986f\u793a Martech \u61c9\u7528\u66f4\u52a0\u5ee3\u6cdb\u8207\u591a\u5143\uff0c\u53d7\u5230\u75ab\u60c5\u5f71\u97ff\uff0c\u5728\u6d88\u8cbb\u8005\u5f9e\u7dda\u4e0b\u5f80\u7dda\u4e0a\u8cfc\u7269\u4e4b\u969b\uff0c\u4f01\u696d\u9664\u4e86\u7d93\u71df\u54c1\u724c\u5f62\u8c61\u5916\uff0c\u7d93\u71df\u6578\u4f4d\u9867\u5ba2\u95dc\u4fc2\u66f4\u662f\u4e00\u5927\u8ab2\u984c\uff0c\u800c\u5584\u7528 Martech\uff0c\u5c07\u6703\u662f\u8d0f\u5f97\u9867\u5ba2\u7684\u6c7a\u52dd\u9ede\u3002&nbsp;<\/p>\n\n\n\n<p>\u60f3\u8981\u77ad\u89e3 Martech \u662f\u4ec0\u9ebc\u3001Martech \u4f01\u696d\u63d0\u4f9b\u54ea\u4e9b\u670d\u52d9\u4ee5\u53ca\u63a1\u7528 Martech \u7684\u524d\u6cbf\u4f01\u696d\uff0c\u5982\u4f55\u904b\u7528 Martech \u9054\u5230\u71df\u6536\u76ee\u6a19\uff0c\u6b61\u8fce\u5831\u540d 2020\/09\/15 \u7684 Martech Asia\uff0c\u73fe\u5834\u5c07\u9080\u8acb\u5230 Google\u3001Salesforce\u3001Treasure Data\u3001Repro\u53ca awoo \u5e36\u4f86\u6700\u65b0\u7684 Martech \u8da8\u52e2\u8207\u61c9\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%8D%E7%94%A8%E5%87%BA%E5%9C%8B%E4%B9%9F%E8%83%BD%E8%81%BD%E5%88%B0%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E9%AB%98%E5%B3%B0%E6%9C%83\"><\/span>\u4e0d\u7528\u51fa\u570b\u4e5f\u80fd\u807d\u5230\u7684<a href=\"https:\/\/bit.ly\/33dvSJY\" target=\"_blank\" rel=\"noreferrer noopener\" 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