{"id":5361,"date":"2020-09-04T10:58:04","date_gmt":"2020-09-04T02:58:04","guid":{"rendered":"https:\/\/www.nununi.com\/?p=5361"},"modified":"2023-12-28T17:24:08","modified_gmt":"2023-12-28T09:24:08","slug":"awoo-nununi-martech-asia","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-nununi-martech-asia\/","title":{"rendered":"\u5f8c\u75ab\u60c5\u4e0b\u8d85\u524d\u90e8\u7f72 MarTech\uff01 awoo \u57f7\u884c\u9577\u6797\u601d\u543e\uff1a\u96f6\u552e\u8f49\u578b\u300c\u6578\u64da\u5c0e\u5411\u300d\u5c07\u662f\u52dd\u51fa\u95dc\u9375"},"content":{"rendered":"\r\n<p>\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u885d\u64ca\u5168\u7403\u5be6\u9ad4\u96f6\u552e\u7522\u696d\uff0c\u9019\u6ce2\u75ab\u60c5\u5c1a\u672a\u7de9\u89e3\u4e4b\u4e0b\uff0c\u96f6\u552e\u696d\u8005\u5982\u4f55\u5316\u5371\u6a5f\u70ba\u8f49\u6a5f\uff1f\u53f0\u7063\u884c\u92b7\u79d1\u6280\u9818\u5c0e\u54c1\u724c awoo \u57f7\u884c\u9577\u6797\u601d\u543e\u8868\u793a\uff1a\u300c\u73fe\u5728\u6b63\u662f\u96f6\u552e\u4f01\u696d\u6aa2\u8996\u9ad4\u8cea\u3001\u5e03\u5c40\u8f49\u578b\u7684\u7d55\u4f73\u6642\u6a5f\uff0c\u4e5f\u662f\u300e\u65b0\u96f6\u552e\u300f\u7af6\u8cfd\u6b63\u5f0f\u9cf4\u69cd\u6642\u523b\uff01\u300d<\/p>\r\n\r\n\r\n\r\n<p>\u6240\u8b02\u6700\u4f73\u6642\u6a5f\u9ede\uff0c\u6797\u601d\u543e\u89c0\u5bdf\u4f86\u81ea\u7522\u696d\u5169\u5927\u56e0\u7d20\u7684\u4ea4\u96c6\uff0c\u4fc3\u4f7f\u96f6\u552e\u7522\u696d\u578b\u614b\u7522\u751f\u5287\u70c8\u8b8a\u9769\u3002\u9996\u5148\uff0c\u56e0\u70ba\u300a\u4e00\u822c\u8cc7\u6599\u4fdd\u8b77\u898f\u7bc4\u300b\uff08GDPR\uff09\u901a\u904e\uff0c\u6578\u64da\u6240\u6709\u6b0a\u638c\u63e1\u65bc Google\u3001Facebook \u79d1\u6280\u5de8\u982d\uff0c\u96f6\u552e\u7aef\u53d6\u5f97\u6578\u64da\u8d8a\u52a0\u56f0\u96e3\uff0c\u540c\u6642\u9867\u5ba2\u6d41\u91cf\u53d6\u5f97\u6210\u672c\u7bc0\u7bc0\u9ad8\u5347\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5176\u4e8c\uff0c\u75ab\u60c5\u7206\u767c\u5f8c\uff0c\u4eba\u5011\u884c\u70ba\u5927\u5e45\u6539\u8b8a\uff0c\u6e1b\u5c11\u5230\u9580\u5e02\u6d88\u8cbb\uff0c\u5c0d\u96f6\u552e\u696d\u8005\u66f4\u662f\u81f4\u547d\u4e00\u64ca\u3002\u54c1\u724c\u9a5a\u89ba\u90e8\u7f72\u7dda\u4e0a\u901a\u8def\u3001\u8490\u96c6\u9867\u5ba2\u6578\u4f4d\u8ecc\u8de1\u6578\u64da\uff0c\u9019\u5169\u4ef6\u4e8b\u518d\u4e0d\u505a\u3001\u518d\u4e0d\u8f49\u578b\u5c31\u53ea\u80fd\u7b49\u8457\u88ab\u6dd8\u6c70\u3002\u540c\u6642\u4e5f\u56e0\u70ba\u7522\u696d\u74b0\u5883\u6539\u8b8a\uff0c\u5e02\u5834\u8fd1\u5e74\u884d\u751f\u4e00\u7cfb\u5217\u7684\u884c\u92b7\u79d1\u6280\uff08MarTech\uff09\u89e3\u6c7a\u65b9\u6848\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" class=\"wp-image-6263\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/11\/BN_Accupas_1080x540px-1024x512.jpg\" alt=\"\" data-id=\"6263\" data-full-url=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/11\/BN_Accupas_1080x540px.jpg\" data-link=\"https:\/\/www.nununi.com\/awoo-nununi-martech-asia\/bn_accupas_1080x540px\/\" \/>\r\n<figcaption class=\"blocks-gallery-item__caption\"><a href=\"https:\/\/growthhacker.awoo.com.tw\/growth-hacker-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">https:\/\/growthhacker.awoo.com.tw\/growth-hacker-2020\/<\/a><\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u884c\u92b7\u5178\u7bc4\u8f49\u79fb\uff1aAdTech \u5230 MarTech\uff0c\u96f6\u552e\u5546\u6578\u64da\u9a45\u52d5\u81ea\u5efa\u300c\u9867\u5ba2\u6578\u64da\u5e73\u53f0\u300d<\/h2>\r\n\r\n\r\n\r\n<p>\u300c\u672a\u4f86\u4e09\u5230\u4e94\u5e74\u54c1\u724c\u60f3\u6d3b\u4e0b\u4f86\uff0c\u6bcf\u5bb6\u96f6\u552e\u5546\u90fd\u8981\u5efa\u7acb\u81ea\u5df1\u7684\u9867\u5ba2\u6578\u64da\u5e73\u53f0\uff08CDP\uff09\uff0c\u751a\u81f3\u71df\u904b\u6a21\u5f0f\u5c07\u8f49\u578b\u70ba\u6578\u64da\u9a45\u52d5\uff08Data Driven\uff09\u7684\u4f01\u696d\u300d\u6797\u601d\u543e\u80af\u5b9a\u8868\u793a\uff0c\u5728\u75ab\u60c5\u4f86\u81e8\u4e4b\u524d\uff0c\u6a5f\u654f\u7684\u54c1\u724c\u4e3b\u65e9\u5df2\u611f\u53d7\u5230\u6d41\u91cf\u6210\u672c\u8d8a\u4f86\u8b8a\u8cb4\u3001\u7559\u5b58\u7387\u8b8a\u4f4e\u3001\u751a\u81f3 ROAS \u4e0d\u518d\u5982\u6d41\u91cf\u7d05\u5229\u968e\u6bb5\uff0c\u53ea\u8981\u6295\u653e\u5ee3\u544a\u5c31\u80fd\u8f49\u63db\u6f02\u4eae\u7684\u71df\u6536\u6210\u9577\u6578\u64da\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u9664\u4e86\u71df\u904b\u6311\u6230\uff0c\u52a0\u4e0a Google \u5ba3\u544a\u672a\u4f86\u6dd8\u6c70\u7b2c\u4e09\u65b9 Cookie\u3001Apple \u5ba3\u5e03\u7981\u6b62 IDFA \u7684\u653f\u7b56\u8abf\u6574\uff0c\u7576\u9867\u5ba2\u3001\u7528\u6236\u540d\u55ae\u53d6\u5f97\u66f4\u52a0\u4e0d\u6613\uff0c\u7121\u7591\u5c0d\u9577\u671f\u4ef0\u8cf4 Ad Exchange \u5ee3\u544a\u4ea4\u6613\u5e73\u53f0\u53d6\u5f97\u6d41\u91cf\u3001\u8f49\u63db\u7684\u54c1\u724c\u4e3b\uff0c\u6572\u97ff\u71df\u904b\u8b66\u9418\u3002\u9020\u5c31\u5ee3\u544a\u6295\u653e\u9019\u985e\u89e3\u6c7a\u65b9\u6848\uff0c\u5f9e\u4ef0\u8cf4 AdTech \u9010\u6f38\u8f49\u8b8a \u00a0MarTech \u7684\u5178\u7bc4\u8f49\u79fb\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<p>AdTech \u8207 MarTech \u4e4b\u9593\u7684\u95dc\u9375\u5dee\u7570\u70ba\u4f55\uff1f\u6797\u601d\u543e\u6307\u51fa\uff0cAdTech \u662f\u4ee5\u5ee3\u544a\u6295\u653e\u512a\u5316\u70ba\u6838\u5fc3\uff0c\u800c MarTech \u5247\u662f\u805a\u7126\u4ee5\u5ba2\u6236\u6d88\u8cbb\u65c5\u7a0b\u70ba\u4e3b\u8ef8\uff0c\u5169\u8005\u7684\u672c\u8cea\u5dee\u7570\uff0c\u9020\u5c31\u96f6\u552e\u696d\u8005\u53ca\u54c1\u724c\u4e3b\u5fc5\u9808\u66f4\u95dc\u6ce8\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u638c\u63e1\u6bcf\u4e00\u6bb5\u6578\u4f4d\u8ecc\u8de1\u7684\u6578\u64da\uff0c\u624d\u80fd\u6d1e\u5bdf\u9867\u5ba2\u559c\u597d\u3001\u7406\u89e3\u9867\u5ba2\u72c0\u614b\uff0c\u5f8c\u7e8c\u624d\u80fd\u843d\u5be6\u300c\u7cbe\u6e96\u884c\u92b7\u300d\u53ca\u300c\u9867\u5ba2\u7d93\u71df\u300d\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">awoo \u88dc\u8db3 MarTech \u89e3\u6c7a\u65b9\u6848\u7f3a\u53e3\uff0c360\u5ea6\u74b0\u8996\u5546\u54c1\u7279\u6027\u3001\u6d1e\u5bdf\u8cfc\u8cb7\u610f\u5716<\/h2>\r\n\r\n\r\n\r\n<p>\u904e\u53bb AdTech \u96d6\u7136\u4e5f\u91cd\u8996\u7cbe\u6e96\u884c\u92b7\uff0c\u4f46\u662f\u4e3b\u8981\u7684\u89e3\u6c7a\u65b9\u6848\u4e3b\u8981\u4ee5\u300c\u4eba\u7684\u884c\u70ba\u300d\u9032\u884c\u8ffd\u8e64\u3001\u7d00\u9304\uff0c\u518d\u628a\u9069\u5408\u7684\u5ee3\u544a\u5728\u5c0d\u7684\u6642\u9593\u63a8\u64ad\u7d66\u5c0d\u7684\u53d7\u773e\u3002\u4f46\u662f\uff0c\u9019\u4e2d\u9593\u5c31\u7522\u751f\u4e00\u500b\u884c\u92b7\u7f3a\u53e3\uff1a\u300c\u9867\u5ba2\u5728\u89c0\u770b\u67d0\u4e9b\u5546\u54c1\u7684\u60c5\u5883\u70ba\u4f55\uff1f\u4ed6\u5011\u641c\u5c0b\u3001\u9ede\u64ca\u7684\u76ee\u6a19\u3001\u52d5\u6a5f\u7a76\u7adf\u70ba\u4f55\uff1f\u300d<\/p>\r\n\r\n\r\n\r\n<p>\u6797\u601d\u543e\u89e3\u91cb\uff0c\u300c\u89c0\u5bdf\u73fe\u4eca AdTech \u6216 MarTech \u6c92\u6709\u4e00\u9805\u89e3\u6c7a\u65b9\u6848\u662f\u5f9e\u300e\u5546\u54c1\u60c5\u5883\u7406\u89e3\u300f\u51fa\u767c\uff0c\u6240\u4ee5 awoo \u7684 MarTech \u65b9\u6848\u5c31\u662f\u8981\u88dc\u8db3\u9019\u500b\u7f3a\u53e3\uff0c\u4e5f\u662f\u6211\u5011\u5354\u52a9\u96f6\u552e\u5546\u505a\u7cbe\u6e96\u884c\u92b7\u7684\u50f9\u503c\u4e3b\u5f35\u3002\u300d\u65bc\u662f\uff0cawoo \u63a8\u51fa\u4e9e\u6d32\u7b2c\u4e00\u500b\u7d50\u5408\u300c\u5546\u54c1\u7406\u89e3\u300d\u8207\u300c\u884c\u70ba\u7406\u89e3\u300d\u7684\u5168\u901a\u8def\u884c\u92b7\u81ea\u52d5\u5316\u5e73\u53f0 nununi<span style=\"font-weight: 400;\"> (2021\/03 \u5f8c\u5df2\u66f4\u540d\u70ba<a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\"><strong>\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong><\/a>)<\/span>\uff0c\u5354\u52a9\u54c1\u724c\u66f4\u6e96\u78ba\u6d1e\u5bdf\u9867\u5ba2\u6d88\u8cbb\u65c5\u7a0b\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u81f3\u65bc nununi <span style=\"font-weight: 400;\"> (2021\/03 \u5f8c\u5df2\u66f4\u540d\u70ba<a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\"><strong>\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong><\/a>)\u00a0<\/span>\u5982\u4f55\u5354\u52a9\u96f6\u552e\u696d\u8005\uff0c\u8e0f\u51fa\u6578\u4f4d\u8f49\u578b\u6b65\u4f10\uff1f\u6797\u601d\u543e\u56de\u61c9\uff0c\u300c\u6211\u5011\u770b\u5230\u8a31\u591a\u96f6\u552e\u5546\u6700\u6838\u5fc3\u554f\u984c\uff0c\u5c31\u662f\u5546\u54c1\u8cc7\u6599\u5eab\uff08Data Feed\uff09\u7684\u5546\u54c1\u7279\u6027\u63cf\u8ff0\uff0c\u6c92\u6709\u88ab\u597d\u597d\u6574\u7406\uff0c\u4ee5\u53ca\u8cc7\u6599\u683c\u5f0f\u4e0d\u5920\u6b63\u898f\u5316\u3002\u300d<\/p>\r\n\r\n\r\n\r\n<p>\u5c0d\u6b64\uff0cawoo \u85c9\u7531\u63d0\u4f9b AI \u6280\u8853\uff0c\u91dd\u5c0d\u96f6\u552e\u5546\u65d7\u4e0b\u5546\u54c1\u7684\u95dc\u9375\u5b57\u9032\u884c\u8fa8\u8b58\uff0c\u4e26\u81ea\u52d5\u5316\u7522\u751f\u300c\u5177\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\u300d\u7684\u7d44\u5408\u6a19\u7c64\u5339\u914d\u3002\u9019\u4e9b\u65b0\u751f\u6210\u7684\u6a19\u7c64\u53c8\u80fd\u6574\u5408 awoo \u9577\u5e74\u7d2f\u7a4d\u7684 SEO \u5c08\u696d\u6280\u8853\uff0c\u751f\u6210\u300c\u5177 SEO \u7af6\u722d\u529b\u300d\u7684\u7522\u54c1\u5206\u985e\u9801\uff0c\u9032\u800c\u964d\u4f4e\u9867\u5ba2\u641c\u5c0b\u5546\u54c1\u904e\u7a0b\u7684\u9580\u6abb\uff0c\u53c8\u80fd\u5927\u5e45\u63d0\u5347\u96fb\u5546\u7db2\u7ad9\u81ea\u7136\u6d41\u91cf\uff0c\u4ee5\u53ca\u5ee3\u544a\u6210\u6548\uff0c\u9032\u800c\u63d0\u5347\u8f49\u63db\u7387\uff0c\u9054\u6210\u71df\u6536\u6210\u9577\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u751f\u6210\u5404\u985e\u8207\u5546\u54c1\u7279\u6027\u6709\u95dc\u7684\u60c5\u5883\u7d44\u5408\u6a19\u7c64\u5f8c\uff0c\u7576\u6d88\u8cbb\u8005\u700f\u89bd\u3001\u9ede\u64ca\u904e\u7a0b\uff0c\u5373\u662f\u5224\u5225\u9867\u5ba2\u7684\u4f7f\u7528\u610f\u5716\uff0c\u751a\u81f3\u900f\u904e\u6a19\u7c64\u6307\u5f15\u9867\u5ba2\u700f\u89bd\u300c\u76f8\u8fd1\u8a5e\u300d\u3001\u300c\u540c\u7fa9\u8a5e\u300d\u7684\u5176\u4ed6\u985e\u578b\u5546\u54c1\uff0c\u8b93\u9867\u5ba2\u5728\u901b\u7db2\u8def\u5546\u5834\u6642\uff0c\u80fd\u63d0\u5347\u8cfc\u7269\u9ad4\u9a57\u4e26\u7cbe\u6e96\u627e\u5230\u60f3\u8981\u7684\u54c1\u9805\u3002\u9867\u5ba2\u5728\u7db2\u7ad9\u5167\u6240\u6709\u884c\u70ba\u88ab\u8a18\u9304\u5f8c\uff0cnununi AI <span style=\"font-weight: 400;\"> (2021\/03 \u5f8c\u5df2\u66f4\u540d\u70ba<a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\"><strong>\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong><\/a>)<\/span>\u53c8\u80fd\u81ea\u52d5\u7522\u51fa\u5206\u773e Email \u53ca LINE \u63a8\u64ad\u5167\u5bb9\uff0c\u9032\u884c\u5f8c\u7e8c\u518d\u884c\u92b7\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u53f0\u7063 MarTech \u5927\u5e45\u843d\u5f8c\u570b\u969b\uff0cMarTech Asia \u8ad6\u58c7\u7d44\u5efa\u300c\u884c\u92b7\u79d1\u6280\u570b\u5bb6\u968a\u300d<\/h2>\r\n\r\n\r\n\r\n<p>awoo \u5118\u7ba1\u5728\u767c\u5c55 AI \u6280\u8853\u3001MarTech \u65b9\u6848\u8d70\u5728\u53f0\u7063\u5e02\u5834\u524d\u982d\uff0c\u4f46\u6797\u601d\u543e\u537b\u6df1\u611f\u7126\u616e\u3002\u4ed6\u8aaa\uff0c\u300c\u53f0\u7063\u7684 MarTech \u5be6\u529b\u8207\u570b\u969b\u4ecd\u6709\u4e00\u5927\u6bb5\u8ddd\u96e2\uff0c\u6211\u5011\u662f\u8655\u5728\u843d\u5f8c\u65b9\uff01\u300d\u5c24\u5176\u53f0\u7063\u767c\u5c55 MarTech \u4ecd\u591a\u300c\u53ea\u807d\u6a13\u68af\u97ff\uff0c\u4e0d\u898b\u4eba\u4e0b\u4f86\u300d\uff0c\u56e0\u6b64\u4ed6\u975e\u5e38\u671f\u671b\u628a\u570b\u969b\u8da8\u52e2\u3001\u61c9\u7528\u5e36\u9032\u53f0\u7063\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u00a0\u300c\u6211\u5011\u9019\u6b21\u8209\u8fa6 MarTech Asia \u8ad6\u58c7\u6700\u5927\u7528\u610f\uff0c\u5c31\u662f\u770b\u5230\u5f8c\u75ab\u60c5\u6642\u4ee3\uff0c\u96f6\u552e\u696d\u9762\u81e8\u7684\u65b0\u8ab2\u984c\uff0c\u6211\u5011\u771f\u5fc3\u8a8d\u70ba\u53f0\u7063\u9700\u8981\u4e00\u500b\u5927\u578b\u7684\u8a0e\u8ad6\u7a7a\u9593\uff0c\u628a\u4e16\u754c\u98a8\u666f\u5f15\u9032\u8b93\u53f0\u7063\u696d\u8005\u4e5f\u80fd\u6b23\u8cde\uff0c\u9019\u662f\u6211\u5011\u7684\u4f7f\u547d\u300d\u6797\u601d\u543e\u8aaa\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4eca\u5e74 MarTech Asia \u8ad6\u58c7\u8b70\u7a0b\u8c50\u5bcc\u591a\u5143\uff0c\u6a6b\u8de8 3 \u5927\u8da8\u52e2\u4e3b\u984c\uff0c\u5f9e\u5177\u9ad4\u7b56\u7565\u5230\u6df1\u5165\u63a2\u8a0e\u6578\u64da\u5206\u6790\u8207\u61c9\u7528\u3001OMO\u65b0\u96f6\u552e\u4ee5\u53ca\u884c\u92b7\u81ea\u52d5\u5316\uff0c\u9080\u8acb 24 \u4f4d\u696d\u754c\u9818\u8896\u540c\u53f0\uff0c\u5f9e\u570b\u969b\u8edf\u9ad4\u5de8\u64d8 Google\u3001Facebook\u3001Salesforce\u3001Shopify \u5230\u65e5\u672c\u5927\u578b\u4f01\u696d Repro \u3001Treasure Data\uff0c\u518d\u5230\u53f0\u7063\u9818\u5c0e\u54c1\u724c\u5168\u806f\u300191APP\u3001awoo \u3001\u95dc\u9375\u8a55\u8ad6\u7db2\u53ca\u826f\u8208\u96fb\u5b50\u3001\u53f0\u7063\u840a\u96c5\u7b49\u8b1b\u5e2b\u91cd\u78c5\u767b\u5834\uff0c\u805a\u7126\u884c\u92b7\u79d1\u6280\u6700\u65b0\u8da8\u52e2\u8207\u6280\u8853\uff0c\u505a\u597d\u96f6\u552e\u901a\u76e4\u4f48\u5c40\u8207\u898f\u5283\uff0c\u5efa\u7acb\u8d0f\u5728\u5f8c\u75ab\u60c5\u6642\u4ee3\u7684\u884c\u92b7\u65b0\u6230\u7565\u3002<\/p>\r\n\r\n\r\n\r\n<p>MarTech Asia \u9664\u4e86\u8981\u5f15\u8d77\u7522\u696d\u8a0e\u8ad6\u7684\u6f23\u6f2a\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u671f\u671b\u85c9\u6b21\u6a5f\u6703\u7d44\u5efa\u300cMarTech \u53f0\u7063\u968a\u300d\u3002\u6797\u601d\u543e\u8a8d\u70ba\uff0cMarTech 1.0 \u968e\u6bb5\uff0c\u5c6c\u65bc\u6230\u570b\u671f\uff0c\u5404\u5bb6\u8edf\u9ad4\u670d\u52d9\u5546\u9396\u5b9a\u7368\u5bb6\u6280\u8853\u3001\u638c\u63e1\u7247\u6bb5\u9867\u5ba2\u8cc7\u6599\u3002\u5982\u4eca\u8d70\u5230 MarTech 2.0 \u5247\u958b\u59cb\u671d\u5411\u5718\u9ad4\u4f5c\u6230\uff0c\u7d44\u6210 MarTech \u806f\u76df\uff0c\u96c6\u6210\u5404\u5bb6\u6280\u8853\u512a\u52e2\u3001\u653e\u5927\u6578\u64da\u50f9\u503c\uff0c\u5c07\u662f\u53f0\u7063\u52e2\u5fc5\u8981\u8d70\u7684\u65b9\u5411\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u300c\u904e\u53bb\u6211\u5011\u770b\u5230\u53f0\u7063\u8edf\u9ad4\u696d\uff0c\u56e0\u5e02\u5834\u6dfa\u789f\uff0c\u5927\u5bb6\u90fd\u5728\u505a Total Solution\u3002\u4f46\u662f MarTech 2.0\u6642\u4ee3\uff0c\u89e3\u6c7a\u65b9\u6848\u63d0\u4f9b\u8005\u4e0d\u61c9\u8a72\u4ec0\u9ebc\u6280\u8853\u90fd\u5305\uff0c\u800c\u662f\u5c08\u6ce8\u5728\u5e7e\u6a23\u6838\u5fc3\u6280\u8853\u5f37\u9805\uff0c\u900f\u904e\u7d50\u76df\u7d44\u968a\uff0c\u5275\u9020\u4e00\u52a0\u4e00\u5927\u65bc\u4e8c\u7684\u50f9\u503c\uff0c\u624d\u80fd\u771f\u7684\u8ddf\u4e0a\u4e16\u754c\u8173\u6b65\uff01\u300d\u6797\u601d\u543e\u80af\u5b9a\u8868\u793a\u3002<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.inside.com.tw\/article\/20662-MarTech_Asia_2020_awoo\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u539f\u6587\u9023\u7d50 (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u539f\u6587\u9023\u7d50<\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u67032020\u3011\u958b\u59cb\u5831\u540d\u4e86\uff01<\/h3>\r\n\r\n\r\n\r\n<p>\u6d3b\u52d5\u540d\u7a31\uff1a\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2020<br \/>\u6d3b\u52d5\u5730\u9ede\uff1a\u4e2d\u6cb9\u570b\u5149\u6703\u8b70\u5ef3<br \/>\u6d3b\u52d5\u6642\u9593\uff1a2020\/12\/01 AM 9:00 ~ PM 18:30<br \/>\u6d3b\u52d5\u5b98\u7db2\uff1a\u8acb\u9ede\u9078<a href=\"https:\/\/growthhacker.awoo.com.tw\/growth-hacker-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u9023\u7d50<\/a><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" class=\"wp-image-6260\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/11\/FB_1200x628-3-1-1024x536.jpg\" alt=\"\" data-id=\"6260\" data-full-url=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/11\/FB_1200x628-3-1.jpg\" data-link=\"https:\/\/www.nununi.com\/awoo-nununi-martech-asia\/fb_1200x628-3-1\/\" \/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u885d\u64ca\u5168\u7403\u5be6\u9ad4\u96f6\u552e\u7522\u696d\uff0c\u9019\u6ce2\u75ab\u60c5\u5c1a\u672a\u7de9\u89e3\u4e4b\u4e0b\uff0c\u96f6\u552e\u696d\u8005\u5982\u4f55\u5316\u5371\u6a5f\u70ba\u8f49\u6a5f\uff1f\u53f0\u7063\u884c\u92b7\u79d1\u6280\u9818\u5c0e\u54c1\u724c awo [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":28544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,46,31],"tags":[],"class_list":["post-5361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","category-martech-event","category-data-analytics-guide"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5f8c\u75ab\u60c5\u4e0b\u8d85\u524d\u90e8\u7f72 MarTech\uff01 awoo \u57f7\u884c\u9577\u6797\u601d\u543e\uff1a\u96f6\u552e\u8f49\u578b\u300c\u6578\u64da\u5c0e\u5411\u300d\u5c07\u662f\u52dd\u51fa\u95dc\u9375 - awoo<\/title>\n<meta name=\"description\" content=\"\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u885d\u64ca\u5168\u7403\u5be6\u9ad4\u96f6\u552e\u7522\u696d\uff0c\u9019\u6ce2\u75ab\u60c5\u5c1a\u672a\u7de9\u89e3\u4e4b\u4e0b\uff0c\u96f6\u552e\u696d\u8005\u5982\u4f55\u5316\u5371\u6a5f\u70ba\u8f49\u6a5f\uff1f\u5f9eAdTech\u5230MarTech\u53ef\u80fd\u662f\u7a81\u7834\u9ede\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-nununi-martech-asia\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5f8c\u75ab\u60c5\u4e0b\u8d85\u524d\u90e8\u7f72 MarTech\uff01 awoo \u57f7\u884c\u9577\u6797\u601d\u543e\uff1a\u96f6\u552e\u8f49\u578b\u300c\u6578\u64da\u5c0e\u5411\u300d\u5c07\u662f\u52dd\u51fa\u95dc\u9375 - awoo\" \/>\n<meta property=\"og:description\" content=\"\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u885d\u64ca\u5168\u7403\u5be6\u9ad4\u96f6\u552e\u7522\u696d\uff0c\u9019\u6ce2\u75ab\u60c5\u5c1a\u672a\u7de9\u89e3\u4e4b\u4e0b\uff0c\u96f6\u552e\u696d\u8005\u5982\u4f55\u5316\u5371\u6a5f\u70ba\u8f49\u6a5f\uff1f\u5f9eAdTech\u5230MarTech\u53ef\u80fd\u662f\u7a81\u7834\u9ede\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-nununi-martech-asia\/\" \/>\n<meta property=\"og:site_name\" content=\"awoo\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T02:58:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-28T09:24:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/COVER_Mike_%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta 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