{"id":5488,"date":"2020-09-22T15:57:35","date_gmt":"2020-09-22T07:57:35","guid":{"rendered":"https:\/\/www.nununi.com\/?p=5488"},"modified":"2021-06-07T10:58:19","modified_gmt":"2021-06-07T02:58:19","slug":"adtech-martech-trend-yan","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/","title":{"rendered":"\u5c08\u8a2a\u8702\u884c\u8cc7\u672c\uff08Hive Ventures\uff09\u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff1aAdtech \u5230 Martech \u7684\u8f49\u79fb\uff0c\u54c1\u724c\u5c07\u5728\u540c\u500b\u8d77\u8dd1\u7dda\u4e0a\u8d77\u8dd1"},"content":{"rendered":"\r\n<p>\u4ee5\u5728\u6d88\u8cbb\u8005\u7db2\u8def\u96b1\u79c1\u6b0a\u65e5\u6f38\u62ac\u982d\u3001GDPR\u3001IDFA\u7684\u898f\u7bc4\u4e0b\uff0c\u904e\u53bb\u4ef0\u8cf4\u5ee3\u544a\u6295\u653e\u8207\u8ffd\u8e64\u6d88\u8cbb\u8005\u884c\u70ba\u8db3\u8de1\u7684 AdTech \u751f\u614b\u6703\u5982\u4f55\u8f49\u79fb\uff1f\u300c\u96b1\u79c1\u6b0a\u898f\u7bc4\u5c07\u4f01\u696d\u653e\u5230\u4e86\u540c\u4e00\u500b\u8d77\u8dd1\u7dda\uff0c\u4f01\u696d\u66f4\u61c9\u5373\u6642\u63d0\u51fa\u61c9\u8b8a\u63aa\u65bd\uff0cchange or die.\u300d\u73fe\u4efb\u70ba\u8702\u884c\u8cc7\u672c (Hive Ventures) \u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e Yan \uff0c\u540c\u6642\u4ea6\u70ba \u505a\u70ba<a href=\"https:\/\/www.nununi.com\/martech-asia-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" MarTech Asia 2020  (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\"> MarTech Asia 2020 <\/a>\u7684\u8b1b\u5e2b\uff0c\u5c07\u5206\u4eab\u4ed6\u5c0d\u65bc\u6574\u9ad4 MarTech \u7522\u696d\u8f49\u8b8a\u7684\u7368\u5230\u89c0\u9ede\u3002<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#%E9%9A%B1%E7%A7%81%E6%AC%8A%E6%84%8F%E8%AD%98%E6%8A%AC%E9%A0%AD%E6%89%80%E5%B8%B6%E4%BE%86%E7%9A%84%E8%A1%8C%E9%8A%B7%E5%B7%A8%E8%AE%8A\" >\u96b1\u79c1\u6b0a\u610f\u8b58\u62ac\u982d\u6240\u5e36\u4f86\u7684\u884c\u92b7\u5de8\u8b8a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#GDPR%E8%A6%8F%E7%AF%84%E4%B8%8B%EF%BC%8C%E5%B0%87%E8%AE%93%E5%93%81%E7%89%8C%E6%96%BC%E5%90%8C%E5%80%8B%E8%B5%B7%E8%B7%91%E7%B7%9A%E4%B8%8A%E8%B5%B7%E8%B7%91\" >GDPR\u898f\u7bc4\u4e0b\uff0c\u5c07\u8b93\u54c1\u724c\u65bc\u540c\u500b\u8d77\u8dd1\u7dda\u4e0a\u8d77\u8dd1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#%E6%95%B8%E6%93%9A%E7%9A%84%E5%88%86%E6%AC%8A%E7%AE%A1%E7%90%86%EF%BC%8C%E6%88%96%E8%A8%B1%E5%B0%87%E6%88%90%E7%82%BA%E6%9C%AA%E4%BE%86%E7%9A%84%E8%B6%A8%E5%8B%A2\" >\u6578\u64da\u7684\u5206\u6b0a\u7ba1\u7406\uff0c\u6216\u8a31\u5c07\u6210\u70ba\u672a\u4f86\u7684\u8da8\u52e2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#%E5%8F%B0%E7%81%A3%E8%83%BD%E6%88%90%E7%82%BA%E4%BA%9E%E6%B4%B2_MarTech_%E8%BC%B8%E5%87%BA%E5%A4%A7%E5%9C%8B%E5%97%8E%EF%BC%9F%E4%BB%8D%E9%9C%80%E5%85%8B%E6%9C%8D%E8%A8%B1%E5%A4%9A%E6%8C%91%E6%88%B0\" >\u53f0\u7063\u80fd\u6210\u70ba\u4e9e\u6d32 MarTech \u8f38\u51fa\u5927\u570b\u55ce\uff1f\u4ecd\u9700\u514b\u670d\u8a31\u591a\u6311\u6230<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#%E5%B0%8D%E6%96%BCawoo%E5%89%8D%E9%80%B2%E6%97%A5%E6%9C%AC%E5%B8%82%E5%A0%B4%EF%BC%8C%E5%85%85%E6%BB%BF%E6%9C%9F%E5%BE%85\" >\u5c0d\u65bcawoo\u524d\u9032\u65e5\u672c\u5e02\u5834\uff0c\u5145\u6eff\u671f\u5f85<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%9A%B1%E7%A7%81%E6%AC%8A%E6%84%8F%E8%AD%98%E6%8A%AC%E9%A0%AD%E6%89%80%E5%B8%B6%E4%BE%86%E7%9A%84%E8%A1%8C%E9%8A%B7%E5%B7%A8%E8%AE%8A\"><\/span>\u96b1\u79c1\u6b0a\u610f\u8b58\u62ac\u982d\u6240\u5e36\u4f86\u7684\u884c\u92b7\u5de8\u8b8a<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u8ac7\u5230\u6578\u64da\u884c\u92b7\uff0cYan \u662f\u884c\u696d\u5167\u7d93\u9a57\u8c50\u5bcc\u7684\u5c08\u5bb6\uff0c\u66fe\u5275\u7acb iClick \u611b\u9ede\u64ca\uff0c\u65bc\u5927\u6578\u64da\u548c\u6578\u4f4d\u884c\u92b7\u9818\u57df\u4e2d\u64c1\u6709\u8d85\u904e 10 \u5e74\u4ee5\u4e0a\u7d93\u9a57\uff0c\u4e26\u5c0d\u4e2d\u570b\u53ca\u5927\u4e2d\u83ef\u5340\u7684\u5ee3\u544a\u6295\u653e\u3001\u6578\u64da\u884c\u92b7\u767c\u5c55\u77ad\u7565\u6307\u638c\u3002Yan \u63d0\u5230\uff0c\u6709\u4e86 GDPR \u898f\u7bc4\u4e26\u975e\u58de\u4e8b\uff0c\u6b63\u56e0\u70ba\u4f01\u696d\u53d7\u5230\u898f\u7bc4\u9650\u5236\uff0c\u6d88\u8cbb\u8005\u5c0d\u65bc\u7b26\u5408 GDPR \u7684\u516c\u53f8\u66f4\u80fd\u8ce6\u4e88\u4fe1\u4efb\uff0c\u56de\u6b78\u5230\u4efb\u4f55\u5ee3\u544a\u8207\u884c\u92b7\u6d3b\u52d5\uff0c\u60f3\u8981\u6210\u529f\u6253\u4e2d\u6d88\u8cbb\u8005\u7684\u5fc3\uff0c\u9996\u8981\u7b2c\u4e00\u6b65\u4fbf\u662f\u5efa\u7acb\u4f01\u696d\u8207\u6d88\u8cbb\u8005\u7684\u4fe1\u4efb\uff0c\u800cGDPR\u4fbf\u63d0\u4f9b\u4e86\u5169\u8005\u4e4b\u9593\u7684\u6a4b\u6a11\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-5495\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/09\/IMG_5631_1-1024x682.jpg\" alt=\"\" \/>\r\n<figcaption>Yan \u65bc MarTech Asia 2020 \u4e0a\u5206\u4eab MarTech \u7684\u524d\u4e16\u4eca\u751f\/\u5716\u7247\u4f86\u6e90\uff1aawoo<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>\u300c\u5728\u9650\u5236\u5834\u57df\u3001GDPR \u898f\u7bc4\u4e0b\uff0c\u60f3\u8981\u53d6\u5f97\u6578\u64da\u4e26\u975e\u4e0d\u53ef\u63a7\u5236\uff0c\u4ee5\u5f80\u53ef\u80fd\u662f\u4f7f\u7528Cookies\uff0c\u4f46\u73fe\u5728\u53ef\u4ee5\u6539\u63a1 Session \u3001User ID \u4f86\u62fc\u6e4a\u51fa\u4f7f\u7528\u8005\u6a23\u8c8c \u3002\u300dYan \u8ac7\u5230\u6578\u64da\u63a1\u96c6\uff0c\u8868\u793a\u7121\u9808\u505a\u592a\u591a\u64d4\u5fc3\uff0c\u5584\u7528\u6280\u8853\u4fbf\u80fd\u53ef\u4ee5\u89e3\u6c7a\uff0c\u4f8b\u5982\u904b\u7528 Martech \u5de5\u5177\u3001\u81ea\u5efa\u8cc7\u6599\u5eab\u7b49\u65b9\u5f0f\uff0c\u5c31\u7b97\u4e0d\u77e5\u9053\u904e\u591a\u6d88\u8cbb\u8005\u7684\u96b1\u79c1\u8cc7\u8a0a\uff0c\u4ecd\u80fd\u63d0\u4f9b\u6d88\u8cbb\u8005\u5e0c\u671b\u770b\u5230\u7684\u5167\u5bb9\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GDPR%E8%A6%8F%E7%AF%84%E4%B8%8B%EF%BC%8C%E5%B0%87%E8%AE%93%E5%93%81%E7%89%8C%E6%96%BC%E5%90%8C%E5%80%8B%E8%B5%B7%E8%B7%91%E7%B7%9A%E4%B8%8A%E8%B5%B7%E8%B7%91\"><\/span>GDPR\u898f\u7bc4\u4e0b\uff0c\u5c07\u8b93\u54c1\u724c\u65bc\u540c\u500b\u8d77\u8dd1\u7dda\u4e0a\u8d77\u8dd1<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u300c\u8655\u7406\u4eba\u985e\u884c\u70ba\u8cc7\u8a0a\u7576\u7136\u662f\u4e00\u500b\u5f88\u6709\u50f9\u503c\u7684\u65b9\u6cd5\uff0c\u4f46\u4e5f\u4e0d\u662f\u552f\u4e00\u7684\u65b9\u6cd5\uff0c\u5982\u679c\u9700\u8981\u6e96\u78ba\u7684\u5224\u65b7\u8a72\u92b7\u552e\u4ec0\u9ebc\u6771\u897f\uff0c\u6216\u662f\u63a8\u85a6\u4ec0\u9ebc\u6771\u897f\uff0c\u5f9e\u7522\u54c1\u672c\u8eab\uff0c\u9032\u4e00\u6b65\u727d\u6d89\u5230\u96b1\u79c1\u7684\u554f\u984c\uff0c\u53ef\u80fd\u662f\u66f4\u52a0\u6709\u6548\u7684\u3002\u300dYan\u8a8d\u70ba\uff0c\u4e00\u500b\u6d88\u8cbb\u8005\u6703\u53bb\u8cb7\u67d0\u500b\u5546\u54c1\uff0c\u4e26\u4e0d\u4e00\u5b9a\u662f\u56e0\u70ba\u904e\u53bb\u700f\u89bd\u904e\u4ec0\u9ebc\u5546\u54c1\uff1b\u800c\u662f\u5f9e\u5546\u54c1\u7684\u54c1\u724c\u3001\u54c1\u8cea\u3001\u8a2d\u8a08\u3001\u98a8\u683c\u662f\u5426\u7b26\u5408\u6d88\u8cbb\u8005\u9700\u6c42\uff0c\u8ddf\u904e\u53bb\u66fe\u7d93\u770b\u904e\u4ec0\u9ebc\u5167\u5bb9\u5176\u5be6\u6c92\u6709\u95dc\u4fc2\u3002\u5f9e\u7406\u89e3\u5546\u54c1\u7684\u9762\u5411\u8457\u624b\uff0c\u4e5f\u5c31\u4e0d\u727d\u6d89\u4f7f\u7528\u8005\u96b1\u79c1\u6578\u64da\u7684\u554f\u984c\u3002<\/p>\r\n\r\n\r\n\r\n<p>GDPR\u898f\u7bc4\u7684\u5efa\u7acb\u8207\u57f7\u884c\uff0c\u662f\u7d66\u670d\u52d9\u63d0\u4f9b\u5546\u66f4\u591a\u7684\u6311\u6230\uff0c\u4f46\u53cd\u800c\u8b93\u5927\u5bb6\u516c\u5e73\u5730\u5728\u540c\u4e00\u500b\u8d77\u8dd1\u9ede\u4e0a\u7af6\u722d\uff0c\u6700\u7d42\u56de\u6b78\u5230\u8ab0\u80fd\u900f\u904e\u66f4\u597d\u7684\u6280\u8853\u4f86\u63d0\u4f9b\u4f7f\u7528\u8005\u6700\u9700\u8981\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-5493\" src=\"https:\/\/www.nununi.com\/wp-content\/uploads\/2020\/09\/IMG_5641_1-1-1024x682.jpg\" alt=\"\" \/>\r\n<figcaption>Yan \u65bc MarTech Asia 2020 \u4e0a\u5206\u4eab MarTech \u7684\u524d\u4e16\u4eca\u751f\/\u5716\u7247\u4f86\u6e90\uff1aawoo<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E7%9A%84%E5%88%86%E6%AC%8A%E7%AE%A1%E7%90%86%EF%BC%8C%E6%88%96%E8%A8%B1%E5%B0%87%E6%88%90%E7%82%BA%E6%9C%AA%E4%BE%86%E7%9A%84%E8%B6%A8%E5%8B%A2\"><\/span>\u6578\u64da\u7684\u5206\u6b0a\u7ba1\u7406\uff0c\u6216\u8a31\u5c07\u6210\u70ba\u672a\u4f86\u7684\u8da8\u52e2<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u904e\u53bb\uff0c\u8a31\u591a\u516c\u53f8\u5e0c\u671b\u5f9e\u300c\u7372\u53d6\u6578\u64da\u3001\u8655\u7406\u6578\u64da\u3001\u4f7f\u7528\u6578\u64da\u300d\u4e09\u500b\u65b9\u9762\u90fd\u4e00\u624b\u638c\u63e1\uff0c\u4f46\u771f\u6b63\u6709\u80fd\u529b\u5728\u5404\u65b9\u9762\u90fd\u9762\u9762\u4ff1\u5230\u7684\u516c\u53f8\u537b\u5c48\u6307\u53ef\u6578\uff0c\u9664\u4e86\u96b1\u79c1\u6b0a\u554f\u984c\u5916\uff0c\u5e38\u6f14\u8b8a\u6210\u64c1\u6709\u6578\u64da\u537b\u7121\u6cd5\u597d\u597d\u904b\u7528\u7684\u60c5\u6cc1\u3002\u5728\u8fd1\u671f GDPR \u898f\u7bc4\u4e0b\uff0c\u6b63\u662f\u6642\u5019\u53cd\u601d\u662f\u5426\u61c9\u8a72\u5c07\u4e09\u500b\u9762\u5411\u5206\u5225\u4ea4\u7d66\u4e0d\u540c\u516c\u53f8\u8655\u7406\uff0c\u9664\u4e86\u80fd\u5920\u66f4\u6709\u6548\u7387\u7684\u904b\u7528\u3001\u540c\u6642\u80fd\u5728\u78ba\u4fdd\u4e0d\u4fb5\u72af\u96b1\u79c1\u7684\u60c5\u6cc1\u4e0b\u4f7f\u7528\u9019\u4e9b\u6578\u64da\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f8b\u5982\uff0c\u6578\u64da\u7684\u4f7f\u7528\u8005\uff0c\u4e26\u6c92\u6709\u64c1\u6709\u6578\u64da\uff0c\u81ea\u7136\u4e5f\u5c31\u7121\u6cd5\u9032\u884c\u8fa8\u8b58\uff1b\u800c\u6578\u64da\u7684\u53d6\u5f97\u8005\uff0c\u53ea\u8981\u9032\u884c\u597d\u6578\u64da\u6e05\u7406\uff0c\u518d\u4ea4\u7d66\u6578\u64da\u8655\u7406\u8005\uff0c\u7406\u61c9\u4e5f\u6c92\u6709\u4fb5\u72af\u500b\u8cc7\u7684\u554f\u984c\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5c31MarTech\u672c\u8cea\u4f86\u770b\uff0c\u5176\u6e20\u9053\u66f4\u52a0\u591a\u5143\uff0c\u4e14\u6578\u64da\u662f\u66f4\u53d7\u5230\u4fdd\u8b77\u7684\uff0c\u56e0\u70ba\u4ed6\u7684\u904b\u7528\u662f\u900f\u904e\u300c\u6578\u64da\u53d6\u5f97\u8005\u300d\u7528\u5728\u81ea\u5df1\u7684\u5834\u57df\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%B0%E7%81%A3%E8%83%BD%E6%88%90%E7%82%BA%E4%BA%9E%E6%B4%B2_MarTech_%E8%BC%B8%E5%87%BA%E5%A4%A7%E5%9C%8B%E5%97%8E%EF%BC%9F%E4%BB%8D%E9%9C%80%E5%85%8B%E6%9C%8D%E8%A8%B1%E5%A4%9A%E6%8C%91%E6%88%B0\"><\/span>\u53f0\u7063\u80fd\u6210\u70ba\u4e9e\u6d32 MarTech \u8f38\u51fa\u5927\u570b\u55ce\uff1f\u4ecd\u9700\u514b\u670d\u8a31\u591a\u6311\u6230<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u53f0\u7063\u64c1\u6709\u512a\u79c0\u7684\u6280\u8853\u4eba\u624d\u662f\u773e\u6240\u7686\u77e5\u7684\uff0c\u4e14\u53f0\u7063\u662f\u500b\u9ad8\u5ea6\u958b\u653e\u4e14\u6578\u4f4d\u5316\u7684\u793e\u6703\uff0c\u53f0\u7063\u4eba\u6709\u8a31\u591a\u63a5\u89f8\u5404\u7a2e\u670d\u52d9\u7684\u6a5f\u6703\uff0c\u5c0d\u65bc\u65b0\u6771\u897f\u3001\u65b0\u670d\u52d9\u7684\u63a5\u53d7\u5ea6\u9ad8\u3002\u5c31\u767c\u5c55\u6f5b\u529b\u4f86\u8aaa\uff0cYan \u8a8d\u70ba\u53f0\u7063\u5177\u5f88\u9ad8\u7684\u6f5b\u529b\u80fd\u6210\u70ba MarTech \u5927\u570b\uff0c\u751a\u81f3\u90e8\u5206\u9818\u57df\u751a\u81f3\u5df2\u7d93\u4e9e\u6d32\u8655\u65bc\u9818\u5148\u5730\u4f4d\u3002\u4e0d\u904e\uff0cYan \u4e5f\u8868\u793a\uff0c\u53f0\u7063\u4ecd\u7136\u6709\u8a31\u591a\u6311\u6230\u662f\u9700\u8981\u9762\u5c0d\u7684\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u53f0\u7063\u96d6\u5177\u5099\u512a\u79c0\u7684\u6280\u8853\u4eba\u624d\uff0c\u4f46\u5728\u4f7f\u7528\u8005\u9ad4\u9a57 (User Experience) \u7aef\u4e0a\u4fbf\u986f\u5f97\u7a0d\u5acc\u4e0d\u8db3\u3002\u904e\u53bb\u5f88\u591a\u53f0\u7063\u516c\u53f8\u8a8d\u70ba\u6280\u8853\u597d\u3001\u529f\u80fd\u9f4a\u5168\u5c31\u53ef\u4ee5\u5438\u5f15\u7528\u6236\uff0c\u4f46\u5f80\u5f80\u5ffd\u7565\u4e86\u8ddf\u4f7f\u7528\u8005\u9593\u7684\u6e9d\u901a\u8207\u7528\u6236\u9ad4\u9a57\uff0c\u300cMarTech \u670d\u52d9\u6e90\u81ea\u65bc\u5c0d\u5ba2\u6236\u7684\u638c\u63e1\uff0c\u5ba2\u6236\u5230\u5e95\u9700\u8981\u54ea\u4e9b\u6771\u897f\u4f86\u89e3\u6c7a\u554f\u984c\uff0c\u4e0d\u662f\u8a2d\u8a08\u4e86\u591a\u7a2e\u529f\u80fd\u5c31\u662f\u597d\u7522\u54c1\uff0c\u800c\u662f\u8981\u6b63\u4e2d\u5ba2\u6236\u7684\u9700\u6c42\u8b93\u5ba2\u6236\u89ba\u5f97\u597d\u7528\uff0c\u4e0d\u8ad6\u662f B2B\u3001B2C \u8edf\u9ad4\u90fd\u662f\u5982\u6b64\u3002\u300dYan \u89e3\u91cb\u9053\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u53e6\u4e00\u500b\u5bb9\u6613\u9047\u5230\u7684\u6311\u6230\u662f\u300c\u5404\u5730\u9700\u6c42\u5dee\u7570\u300d\u7684\u554f\u984c\u3002\u53f0\u7063\u4f01\u696d\u51fa\u6d77\uff0c\u5e38\u9047\u5230\u7121\u6cd5\u5c07\u670d\u52d9\u843d\u5730\u5728\u7576\u5730\u7684\u60c5\u6cc1\uff0c\u4e5f\u5c31\u662f\u6c34\u571f\u4e0d\u670d\uff0c\u8a8d\u70ba\u53ea\u8981\u8907\u88fd\u53f0\u7063\u7d93\u9a57\u5c31\u80fd\u6210\u529f\uff0c\u4f46\u5f80\u5f80\u6c92\u6709\u5be6\u969b\u6df1\u5165\u4e86\u89e3\u7576\u5730\u9700\u6c42\u3002\u50cf\u662f CDP\u3001AI \u9019\u985e\u7684\u516c\u53f8\uff0c\u96d6\u7136\u662f\u6280\u8853\u5c0e\u5411\uff0c\u4f46\u5be6\u969b\u7684\u904b\u7528\u5f80\u5f80\u9700\u8981\u5bc6\u96c6\u7684\u52de\u529b\u6295\u5165\uff0c\u5f9e\u4e86\u89e3\u5ba2\u6236\u9700\u6c42\u3001\u5206\u6790\u3001\u7b56\u7565\u57f7\u884c\u7b49\uff0c\u90fd\u9700\u8981\u6295\u5165\u4eba\u529b\uff0c\u540c\u6642\u6536\u96c6\u8a31\u591a\u5ba2\u6236\u53cd\u994b\u518d\u505a\u670d\u52d9\u512a\u5316\uff0c\u9019\u6a23\u7684\u5de5\u4f5c\u4e0d\u5bb9\u6613\u6a19\u6e96\u5316\uff0c\u4e5f\u6703\u9032\u4e00\u6b65\u884d\u4f38\u51fa\u300c\u8a9e\u8a00\u300d\u7684\u554f\u984c\u3002\u4ee5\u6771\u5357\u4e9e\u5e02\u5834\u70ba\u4f8b\uff0c\u55ae\u4e00\u5e02\u5834\u898f\u6a21\u4e0d\u5920\u5927\uff0c\u62d3\u5c55\u696d\u52d9\u4e5f\u6703\u8b8a\u5f97\u788e\u7247\u5316\uff0c\u6240\u4ee5\u4e00\u958b\u59cb\u5c31\u6703\u78b0\u5230\u300c\u8981\u53bb\u54ea\u88e1\u300d\u9019\u500b\u807d\u8d77\u4f86\u5bb9\u6613\u3001\u4f46\u503c\u5f97\u6df1\u5165\u63a2\u7a76\u7684\u554f\u984c\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B0%8D%E6%96%BCawoo%E5%89%8D%E9%80%B2%E6%97%A5%E6%9C%AC%E5%B8%82%E5%A0%B4%EF%BC%8C%E5%85%85%E6%BB%BF%E6%9C%9F%E5%BE%85\"><\/span>\u5c0d\u65bcawoo\u524d\u9032\u65e5\u672c\u5e02\u5834\uff0c\u5145\u6eff\u671f\u5f85<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u300c\u4e0d\u8ad6\u53bb\u5230\u54ea\u88e1\uff0c\u90fd\u8981\u5165\u5883\u96a8\u4fd7\uff0c\u7406\u89e3\u7576\u5730\u5ba2\u6236\u9700\u6c42\uff0c\u8b19\u5351\u3001\u865b\u5fc3\u63a5\u53d7\u3002\u5c31\u7b97\u5728\u53f0\u7063\u898f\u6a21\u505a\u7684\u518d\u5927\uff0c\u53bb\u5230\u4e00\u500b\u65b0\u5e02\u5834\u90fd\u9700\u8981\u505a\u51fa\u6539\u8b8a\u8207\u8abf\u6574\u3002\u300dYan \u8a8d\u70ba awoo \u6709\u8ddf\u4e0a\u9019\u500b\u53f0\u7063\u8edf\u9ad4\u670d\u52d9\u51fa\u6d77\u7684\u6f6e\u6d41\uff0c\u767c\u5c55\u6a5f\u6703\u662f\u975e\u5e38\u5927\u7684\u3002\u53f0\u7063\u4eba\u601d\u60f3\u9748\u6d3b\uff0c\u52a0\u4e0a\u78b0\u5230\u554f\u984c\u6642\u89e3\u6c7a\u7684\u80fd\u529b\u5f88\u5f37\uff0c\u6240\u4ee5\u5728\u9019\u500b\u77ac\u606f\u842c\u8b8a\u7684\u884c\u92b7\u79d1\u6280\u9818\u57df\u4e2d\uff0c\u5f80\u5f80\u80fd\u5920\u5feb\u901f\u7684\u9069\u61c9\u4e26\u627e\u51fa\u89e3\u6c7a\u65b9\u6cd5\uff0c\u56e0\u6b64\u5f88\u671f\u5f85 awoo \u80fd\u5920\u5728\u65e5\u672c\u6210\u529f\u7acb\u8db3\u3002<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u4ee5\u5728\u6d88\u8cbb\u8005\u7db2\u8def\u96b1\u79c1\u6b0a\u65e5\u6f38\u62ac\u982d\u3001GDPR\u3001IDFA\u7684\u898f\u7bc4\u4e0b\uff0c\u904e\u53bb\u4ef0\u8cf4\u5ee3\u544a\u6295\u653e\u8207\u8ffd\u8e64\u6d88\u8cbb\u8005\u884c\u70ba\u8db3\u8de1\u7684 AdTech [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":28538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,46],"tags":[],"class_list":["post-5488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","category-martech-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5c08\u8a2a\u8702\u884c\u8cc7\u672c\uff08Hive Ventures\uff09\u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff1aAdtech \u5230 Martech \u7684\u8f49\u79fb\uff0c\u54c1\u724c\u5c07\u5728\u540c\u500b\u8d77\u8dd1\u7dda\u4e0a\u8d77\u8dd1 - awoo<\/title>\n<meta name=\"description\" content=\"\u5728\u6d88\u8cbb\u8005\u7db2\u8def\u96b1\u79c1\u6b0a\u65e5\u6f38\u62ac\u982d\u3001GDPR\u3001IDFA\u7684\u898f\u7bc4\u4e0b\uff0c\u904e\u53bb\u4ef0\u8cf4\u5ee3\u544a\u6295\u653e\u8207\u8ffd\u8e64\u6d88\u8cbb\u8005\u884c\u70ba\u8db3\u8de1\u7684 AdTech \u751f\u614b\u6703\u5982\u4f55\u8f49\u79fb\uff1f\u300c\u96b1\u79c1\u6b0a\u898f\u7bc4\u5c07\u4f01\u696d\u653e\u5230\u4e86\u540c\u4e00\u500b\u8d77\u8dd1\u7dda\uff0c\u4f01\u696d\u66f4\u61c9\u5373\u6642\u63d0\u51fa\u61c9\u8b8a\u63aa\u65bd\uff0cchange or die.\u300d\u73fe\u4efb\u70ba\u8702\u884c\u8cc7\u672c (Hive Ventures) \u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff08\u4e0b\u7a31\u300cYan\u300d\uff09\u8868\u793a\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5c08\u8a2a\u8702\u884c\u8cc7\u672c\uff08Hive Ventures\uff09\u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff1aAdtech \u5230 Martech \u7684\u8f49\u79fb\uff0c\u54c1\u724c\u5c07\u5728\u540c\u500b\u8d77\u8dd1\u7dda\u4e0a\u8d77\u8dd1 - awoo\" \/>\n<meta property=\"og:description\" content=\"\u5728\u6d88\u8cbb\u8005\u7db2\u8def\u96b1\u79c1\u6b0a\u65e5\u6f38\u62ac\u982d\u3001GDPR\u3001IDFA\u7684\u898f\u7bc4\u4e0b\uff0c\u904e\u53bb\u4ef0\u8cf4\u5ee3\u544a\u6295\u653e\u8207\u8ffd\u8e64\u6d88\u8cbb\u8005\u884c\u70ba\u8db3\u8de1\u7684 AdTech \u751f\u614b\u6703\u5982\u4f55\u8f49\u79fb\uff1f\u300c\u96b1\u79c1\u6b0a\u898f\u7bc4\u5c07\u4f01\u696d\u653e\u5230\u4e86\u540c\u4e00\u500b\u8d77\u8dd1\u7dda\uff0c\u4f01\u696d\u66f4\u61c9\u5373\u6642\u63d0\u51fa\u61c9\u8b8a\u63aa\u65bd\uff0cchange or die.\u300d\u73fe\u4efb\u70ba\u8702\u884c\u8cc7\u672c (Hive Ventures) \u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff08\u4e0b\u7a31\u300cYan\u300d\uff09\u8868\u793a\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/\" \/>\n<meta property=\"og:site_name\" content=\"awoo\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-22T07:57:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-07T02:58:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/COVER_Yan_%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"awoo Intelligence\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"awoo Intelligence\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/\",\"url\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/\",\"name\":\"\u5c08\u8a2a\u8702\u884c\u8cc7\u672c\uff08Hive Ventures\uff09\u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff1aAdtech \u5230 Martech \u7684\u8f49\u79fb\uff0c\u54c1\u724c\u5c07\u5728\u540c\u500b\u8d77\u8dd1\u7dda\u4e0a\u8d77\u8dd1 - awoo\",\"isPartOf\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/COVER_Yan_%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F-1-1.png\",\"datePublished\":\"2020-09-22T07:57:35+00:00\",\"dateModified\":\"2021-06-07T02:58:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944\"},\"description\":\"\u5728\u6d88\u8cbb\u8005\u7db2\u8def\u96b1\u79c1\u6b0a\u65e5\u6f38\u62ac\u982d\u3001GDPR\u3001IDFA\u7684\u898f\u7bc4\u4e0b\uff0c\u904e\u53bb\u4ef0\u8cf4\u5ee3\u544a\u6295\u653e\u8207\u8ffd\u8e64\u6d88\u8cbb\u8005\u884c\u70ba\u8db3\u8de1\u7684 AdTech \u751f\u614b\u6703\u5982\u4f55\u8f49\u79fb\uff1f\u300c\u96b1\u79c1\u6b0a\u898f\u7bc4\u5c07\u4f01\u696d\u653e\u5230\u4e86\u540c\u4e00\u500b\u8d77\u8dd1\u7dda\uff0c\u4f01\u696d\u66f4\u61c9\u5373\u6642\u63d0\u51fa\u61c9\u8b8a\u63aa\u65bd\uff0cchange or die.\u300d\u73fe\u4efb\u70ba\u8702\u884c\u8cc7\u672c (Hive Ventures) \u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff08\u4e0b\u7a31\u300cYan\u300d\uff09\u8868\u793a\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#primaryimage\",\"url\":\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/COVER_Yan_%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F-1-1.png\",\"contentUrl\":\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/COVER_Yan_%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F-1-1.png\",\"width\":1250,\"height\":655},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/www.awoo.ai\/zh-hant\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5c08\u8a2a\u8702\u884c\u8cc7\u672c\uff08Hive Ventures\uff09\u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff1aAdtech \u5230 Martech \u7684\u8f49\u79fb\uff0c\u54c1\u724c\u5c07\u5728\u540c\u500b\u8d77\u8dd1\u7dda\u4e0a\u8d77\u8dd1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#website\",\"url\":\"https:\/\/www.awoo.ai\/zh-hant\/\",\"name\":\"awoo\",\"description\":\"\u53f0\u7063 AI MarTech \u9818\u5c0e\u54c1\u724c\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.awoo.ai\/zh-hant\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944\",\"name\":\"awoo Intelligence\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5c08\u8a2a\u8702\u884c\u8cc7\u672c\uff08Hive Ventures\uff09\u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff1aAdtech \u5230 Martech \u7684\u8f49\u79fb\uff0c\u54c1\u724c\u5c07\u5728\u540c\u500b\u8d77\u8dd1\u7dda\u4e0a\u8d77\u8dd1 - awoo","description":"\u5728\u6d88\u8cbb\u8005\u7db2\u8def\u96b1\u79c1\u6b0a\u65e5\u6f38\u62ac\u982d\u3001GDPR\u3001IDFA\u7684\u898f\u7bc4\u4e0b\uff0c\u904e\u53bb\u4ef0\u8cf4\u5ee3\u544a\u6295\u653e\u8207\u8ffd\u8e64\u6d88\u8cbb\u8005\u884c\u70ba\u8db3\u8de1\u7684 AdTech \u751f\u614b\u6703\u5982\u4f55\u8f49\u79fb\uff1f\u300c\u96b1\u79c1\u6b0a\u898f\u7bc4\u5c07\u4f01\u696d\u653e\u5230\u4e86\u540c\u4e00\u500b\u8d77\u8dd1\u7dda\uff0c\u4f01\u696d\u66f4\u61c9\u5373\u6642\u63d0\u51fa\u61c9\u8b8a\u63aa\u65bd\uff0cchange or die.\u300d\u73fe\u4efb\u70ba\u8702\u884c\u8cc7\u672c (Hive Ventures) \u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff08\u4e0b\u7a31\u300cYan\u300d\uff09\u8868\u793a\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/","og_locale":"zh_TW","og_type":"article","og_title":"\u5c08\u8a2a\u8702\u884c\u8cc7\u672c\uff08Hive Ventures\uff09\u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff1aAdtech \u5230 Martech \u7684\u8f49\u79fb\uff0c\u54c1\u724c\u5c07\u5728\u540c\u500b\u8d77\u8dd1\u7dda\u4e0a\u8d77\u8dd1 - awoo","og_description":"\u5728\u6d88\u8cbb\u8005\u7db2\u8def\u96b1\u79c1\u6b0a\u65e5\u6f38\u62ac\u982d\u3001GDPR\u3001IDFA\u7684\u898f\u7bc4\u4e0b\uff0c\u904e\u53bb\u4ef0\u8cf4\u5ee3\u544a\u6295\u653e\u8207\u8ffd\u8e64\u6d88\u8cbb\u8005\u884c\u70ba\u8db3\u8de1\u7684 AdTech \u751f\u614b\u6703\u5982\u4f55\u8f49\u79fb\uff1f\u300c\u96b1\u79c1\u6b0a\u898f\u7bc4\u5c07\u4f01\u696d\u653e\u5230\u4e86\u540c\u4e00\u500b\u8d77\u8dd1\u7dda\uff0c\u4f01\u696d\u66f4\u61c9\u5373\u6642\u63d0\u51fa\u61c9\u8b8a\u63aa\u65bd\uff0cchange or die.\u300d\u73fe\u4efb\u70ba\u8702\u884c\u8cc7\u672c (Hive Ventures) \u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff08\u4e0b\u7a31\u300cYan\u300d\uff09\u8868\u793a\u3002","og_url":"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/","og_site_name":"awoo","article_published_time":"2020-09-22T07:57:35+00:00","article_modified_time":"2021-06-07T02:58:19+00:00","og_image":[{"width":1250,"height":655,"url":"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/COVER_Yan_%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F-1-1.png","type":"image\/png"}],"author":"awoo Intelligence","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"awoo Intelligence"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/","url":"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/","name":"\u5c08\u8a2a\u8702\u884c\u8cc7\u672c\uff08Hive Ventures\uff09\u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff1aAdtech \u5230 Martech \u7684\u8f49\u79fb\uff0c\u54c1\u724c\u5c07\u5728\u540c\u500b\u8d77\u8dd1\u7dda\u4e0a\u8d77\u8dd1 - awoo","isPartOf":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#primaryimage"},"image":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#primaryimage"},"thumbnailUrl":"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/COVER_Yan_%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F-1-1.png","datePublished":"2020-09-22T07:57:35+00:00","dateModified":"2021-06-07T02:58:19+00:00","author":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944"},"description":"\u5728\u6d88\u8cbb\u8005\u7db2\u8def\u96b1\u79c1\u6b0a\u65e5\u6f38\u62ac\u982d\u3001GDPR\u3001IDFA\u7684\u898f\u7bc4\u4e0b\uff0c\u904e\u53bb\u4ef0\u8cf4\u5ee3\u544a\u6295\u653e\u8207\u8ffd\u8e64\u6d88\u8cbb\u8005\u884c\u70ba\u8db3\u8de1\u7684 AdTech \u751f\u614b\u6703\u5982\u4f55\u8f49\u79fb\uff1f\u300c\u96b1\u79c1\u6b0a\u898f\u7bc4\u5c07\u4f01\u696d\u653e\u5230\u4e86\u540c\u4e00\u500b\u8d77\u8dd1\u7dda\uff0c\u4f01\u696d\u66f4\u61c9\u5373\u6642\u63d0\u51fa\u61c9\u8b8a\u63aa\u65bd\uff0cchange or die.\u300d\u73fe\u4efb\u70ba\u8702\u884c\u8cc7\u672c (Hive Ventures) \u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff08\u4e0b\u7a31\u300cYan\u300d\uff09\u8868\u793a\u3002","breadcrumb":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#primaryimage","url":"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/COVER_Yan_%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F-1-1.png","contentUrl":"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/COVER_Yan_%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F-1-1.png","width":1250,"height":655},{"@type":"BreadcrumbList","@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/adtech-martech-trend-yan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/www.awoo.ai\/zh-hant\/"},{"@type":"ListItem","position":2,"name":"\u5c08\u8a2a\u8702\u884c\u8cc7\u672c\uff08Hive Ventures\uff09\u5275\u59cb\u5408\u5925\u4eba\u674e\u5f65\u6a1e\uff1aAdtech \u5230 Martech \u7684\u8f49\u79fb\uff0c\u54c1\u724c\u5c07\u5728\u540c\u500b\u8d77\u8dd1\u7dda\u4e0a\u8d77\u8dd1"}]},{"@type":"WebSite","@id":"https:\/\/www.awoo.ai\/zh-hant\/#website","url":"https:\/\/www.awoo.ai\/zh-hant\/","name":"awoo","description":"\u53f0\u7063 AI MarTech \u9818\u5c0e\u54c1\u724c","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.awoo.ai\/zh-hant\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944","name":"awoo Intelligence"}]}},"_links":{"self":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/posts\/5488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/comments?post=5488"}],"version-history":[{"count":1,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/posts\/5488\/revisions"}],"predecessor-version":[{"id":28540,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/posts\/5488\/revisions\/28540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/media\/28538"}],"wp:attachment":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/media?parent=5488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/categories?post=5488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/tags?post=5488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}