{"id":6295,"date":"2020-12-04T10:07:34","date_gmt":"2020-12-04T02:07:34","guid":{"rendered":"https:\/\/www.nununi.com\/?p=6295"},"modified":"2023-12-28T17:22:12","modified_gmt":"2023-12-28T09:22:12","slug":"growth-hacker-seminar-omo-91app","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-seminar-omo-91app\/","title":{"rendered":"\u89e3\u5bc6OMO\u6210\u9577\u52d5\u80fd\uff1a91APP\u7522\u54c1\u9577\u5206\u4eab\u65b0\u96f6\u552e\u5982\u4f55\u5be6\u8e10\u6efe\u52d5\u5f0f\u6210\u9577"},"content":{"rendered":"\r\n<p>\u4eca\u5e74\u75ab\u60c5\u8b93\u8a31\u591a\u5be6\u9ad4\u96f6\u552e\u5546\u958b\u59cb\u8f49\u5f80\u7dda\u4e0a\uff0c\u671d\u8457\u865b\u5be6\u878d\u5408 (OMO) \u7684\u65b9\u5411\u767c\u5c55\uff0c\u5be6\u9ad4\u96f6\u552e\u5546\u9664\u4e86\u7a4d\u6975\u958b\u95e2\u7db2\u8def\u5ba2\u6e90\u3001\u4e5f\u4e0d\u65b7\u5728\u601d\u8003\uff1a\u5982\u4f55\u5e36\u52d5\u9580\u5e02\u696d\u7e3e\u4e00\u8d77\u6210\u9577\uff1f\u8b93\u9580\u5e02\u696d\u7e3e\u5728\u75ab\u60c5\u4e0b\u4e0d\u6e1b\u53cd\u589e\uff1f\u5354\u52a9\u54c1\u724c\u5546\u6253\u9020\u300c\u5be6\u9ad4\u96fb\u5546\u300d\u768491APP\uff0c\u6b63\u662f\u5be6\u9ad4\u96f6\u552e\u5546\u7684\u7d55\u4f73\u7684\u5925\u4f34\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u505a\u70ba\u6210\u9577\u99ed\u5ba2\u5e74\u6703\u7684\u58d3\u8ef8\u6f14\u8b1b\u5609\u8cd3\uff0c91APP \u7522\u54c1\u9577 Happy Lee (\u4ee5\u4e0b\u7c21\u7a31 Happy) \u8868\u793a\uff1a \u300c91APP \u5e6b\u5ba2\u4eba\u6253\u9020\u8cfc\u7269\u5b98\u7db2\u3001\u505a\u6703\u54e1\u7cfb\u7d71\u3001CRM \u7d93\u71df\u53ca OMO\uff0c\u5728\u6d77\u5916\u6709\u5f88\u5f37\u7684\u7af6\u54c1\uff0c\u4f8b\u5982 Salesforce\u3001Adobe\uff0c\u5176\u5be6\u5927\u5bb6\u90fd\u662f\u60f3\u8ddf\u4e0a\u4e00\u6a23\u7684\u8da8\u52e2\uff0c\u800c91APP\u4e5f\u662f\u53ef\u4ee5\u8ddf\u570b\u969b\u505a\u7af6\u722d\u7684\u516c\u53f8\u3002\u300d\u2800<\/p>\r\n\r\n\r\n\r\n<p>\uff5c\u672c\u6587\u7531<a href=\"https:\/\/www.facebook.com\/groups\/shumai\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u71d2\u8ce3\u7814\u7a76\u6240\uff1a\u96fb\u5546\u4eba\u7684\u57f9\u990a\u76bf<\/a>\u6388\u6b0a awoo \u7de8\u4fee\u3001\u520a\u767b\uff0c<a href=\"https:\/\/www.facebook.com\/groups\/shumai\/permalink\/806105959969333\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u539f\u6587\u7db2\u5740<\/a>\uff0c\u73fe\u5834\u7167\u7247\u4f86\u81ea awoo\u3002<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-seminar-omo-91app\/#%E6%95%B4%E5%90%88%E5%85%A8%E9%80%9A%E8%B7%AF%E6%9C%83%E5%93%A1%E8%B3%87%E6%96%99%EF%BC%8C%E8%AE%93APP%E5%B0%B1%E6%98%AF%E5%93%81%E7%89%8C%E7%9A%84%E6%9C%83%E5%93%A1%E5%8D%A1\" >\u6574\u5408\u5168\u901a\u8def\u6703\u54e1\u8cc7\u6599\uff0c\u8b93APP\u5c31\u662f\u54c1\u724c\u7684\u6703\u54e1\u5361<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-seminar-omo-91app\/#OMO_%E6%88%90%E9%95%B7%E5%8B%95%E8%83%BD%E8%A7%A3%E5%AF%86%EF%BC%9A%E4%B8%8D%E5%8F%AF%E5%BF%BD%E7%95%A5%E7%9A%84%E5%85%A8%E9%80%9A%E8%B7%AF%E9%97%9C%E9%8D%B5%E6%8C%87%E6%A8%99%E6%95%B8%E6%93%9A\" >OMO \u6210\u9577\u52d5\u80fd\u89e3\u5bc6\uff1a\u4e0d\u53ef\u5ffd\u7565\u7684\u5168\u901a\u8def\u95dc\u9375\u6307\u6a19\u6578\u64da<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-seminar-omo-91app\/#%E5%93%81%E7%89%8C%E9%9B%BB%E5%95%86%E6%96%B0%E6%88%90%E9%95%B7%E5%8B%95%E8%83%BD%EF%BC%8D%E8%B7%A8%E8%A3%9D%E7%BD%AE%E7%B6%93%E7%87%9F%E6%BB%BE%E5%8B%95%E6%88%90%E9%95%B7\" >\u54c1\u724c\u96fb\u5546\u65b0\u6210\u9577\u52d5\u80fd\uff0d\u8de8\u88dd\u7f6e\u7d93\u71df\u6efe\u52d5\u6210\u9577<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-seminar-omo-91app\/#%E6%8E%A8%E8%96%A6%E4%BA%BA%E5%BC%95%E6%93%8E%EF%BC%9A%E5%89%B5%E9%80%A0%E8%B7%A8%E8%99%9B%E5%AF%A6%E7%9A%84_OMO_%E5%BE%AA%E7%92%B0\" >\u63a8\u85a6\u4eba\u5f15\u64ce\uff1a\u5275\u9020\u8de8\u865b\u5be6\u7684 OMO \u5faa\u74b0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-seminar-omo-91app\/#91APP%E7%8D%A8%E5%89%B5%EF%BC%81PAVO%E6%A8%99%E7%B1%A4%E6%A8%A1%E5%9E%8B\" >91APP\u7368\u5275\uff01PAVO\u6a19\u7c64\u6a21\u578b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-seminar-omo-91app\/#%E2%97%BC%EF%B8%8E_PAVO_OMO_%E6%A8%A1%E5%9E%8B%EF%BC%8DLevel_1%EF%BC%9A%E4%BB%A5%E8%B3%BC%E7%89%A9%E7%82%BA%E5%9F%BA%E7%A4%8E\" >\u25fc\ufe0e PAVO OMO \u6a21\u578b\uff0dLevel 1\uff1a\u4ee5\u8cfc\u7269\u70ba\u57fa\u790e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-seminar-omo-91app\/#%E2%97%BC%EF%B8%8E_PAVE_OMO%E6%A8%A1%E5%9E%8B%EF%BC%8DLevel_2%EF%BC%9AOMO%E7%94%A8%E6%88%B6%E7%9A%84%E6%B6%88%E8%B2%BB%E6%97%85%E7%A8%8B%E5%88%86%E5%85%A9%E7%A8%AE\" >\u25fc\ufe0e PAVE OMO\u6a21\u578b\uff0dLevel 2\uff1aOMO\u7528\u6236\u7684\u6d88\u8cbb\u65c5\u7a0b\u5206\u5169\u7a2e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-seminar-omo-91app\/#%E2%97%BC%EF%B8%8E_PAVO_OMO_%E6%A8%A1%E5%9E%8B%EF%BC%8DLevel_3%EF%BC%9AOMO_%E5%BE%8C%E4%B8%80%E5%93%A9%E8%B7%AF\" >\u25fc\ufe0e PAVO OMO \u6a21\u578b\uff0dLevel 3\uff1aOMO \u5f8c\u4e00\u54e9\u8def<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%93%81%E7%89%8C%E6%96%B0%E9%9B%B6%E5%94%AE%E6%88%90%E9%95%B7%E5%8B%95%E8%83%BD%E5%BC%95%E6%93%8E\"><\/span><strong>\u54c1\u724c\u65b0\u96f6\u552e\u6210\u9577\u52d5\u80fd\u5f15\u64ce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>91APP \u63d0\u4f9b\u5168\u901a\u8def\uff08OmniChannel\uff09\u4f48\u5c40\u6280\u8853\uff0c\u52a9\u5ba2\u6236\u505a\u96fb\u5546 \u3001\u884c\u92b7 \u3001\u7cfb\u7d71\uff0c\u4ee5\u4e0b\u5171\u6709\u4e09\u5927\u9762\u5411\uff0c\u5982\u4e0b\uff1a<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u3010\u6d41\u91cf\u6210\u9577\u5faa\u74b0\u3011eCOM\uff1a\u6709\u6548\u5f15\u5165\u7dda\u4e0a\u6d41\u91cf\uff0c\u5e36\u52d5\u696d\u7e3e\u6210\u9577<\/li>\r\n<li>\u3010OMO \u52d5\u529b\u74b0\u3011OMO \u5957\u4ef6\uff1a\u6709\u6548\u5e36\u52d5\u9580\u5e02\u53c3\u8207\uff0c\u5e36\u52d5 OMO \u52d5\u80fd<\/li>\r\n<li>\u3010\u6578\u64da\u9a45\u52d5\u5faa\u74b0\u3011\u6703\u54e1\u5957\u4ef6\uff1a\u6709\u6548\u7d93\u71df\u6703\u54e1\uff0c\u5e36\u52d5\u6703\u54e1\u8ca2\u737b<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%95%B4%E5%90%88%E5%85%A8%E9%80%9A%E8%B7%AF%E6%9C%83%E5%93%A1%E8%B3%87%E6%96%99%EF%BC%8C%E8%AE%93APP%E5%B0%B1%E6%98%AF%E5%93%81%E7%89%8C%E7%9A%84%E6%9C%83%E5%93%A1%E5%8D%A1\"><\/span><strong>\u6574\u5408\u5168\u901a\u8def\u6703\u54e1\u8cc7\u6599\uff0c\u8b93APP\u5c31\u662f\u54c1\u724c\u7684\u6703\u54e1\u5361<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u8a31\u591a\u54c1\u724c\u96f6\u552e\u5546\u64c1\u6709\u5be6\u9ad4\u9580\u5e02\uff0c\u4ee5\u5f80\u6d88\u8cbb\u8005\u6703\u5728\u9580\u5e02\u52a0\u5165\u6703\u54e1\uff0c\u5f97\u5230\u4e00\u5f35\u6703\u54e1\u5361\uff0c\u73fe\u5728\u6709\u4e86\u8cfc\u7269\u7db2\u7ad9\u5f8c\uff0c\u7d93\u7531\u7db2\u8def\u5c31\u80fd\u5728\u7dda\u4e0a\u6210\u70ba\u6703\u54e1\uff0c\u597d\u8655\u662f\u54c1\u724c\u4e3b\u80fd\u5920\u770b\u5230\u6703\u54e1\u7684\u6a23\u8c8c\uff0c\u9032\u800c\u5f97\u77e5\u6d88\u8cbb\u8005\u8cfc\u8cb7\u4e86\u4ec0\u9ebc\u3001\u5728\u54ea\u500b\u9580\u5e02\u6709\u4ec0\u9ebc\u6d88\u8cbb\u7b49\uff0c\u5f97\u5230\u5168\u901a\u8def\u6578\u64da\uff0c\u4ee5\u4e0b\u8209\u4f8b\u5e7e\u9ede\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u54c1\u724c\u5c08\u5c6c\u8cfc\u7269 APP<\/strong>\uff1a\u63d0\u4f9b\u54c1\u724c\u7368\u7acb\u7684 APP \uff0c\u8b93\u9867\u5ba2\u53ef\u4ee5\u505a\u5230\u5546\u54c1\u5c55\u793a\u3001\u8cfc\u7269\u8eca\u3001\u91d1\u7269\u6d41\uff0c\u4e5f\u53ef\u4ee5\u505a\u5230\u54c1\u724c\u5c08\u5c6c\u5b98\u7db2\uff0c\u5e6b\u54c1\u724c\u8ce6\u80fd\u505a\u96fb\u5546\u3002<\/li>\r\n<li><strong>APP \u5c31\u662f\u54c1\u724c\u6703\u54e1\u5361<\/strong>\uff1a\u5927\u90e8\u5206\u7684\u5ba2\u6236\u90fd\u6709\u5be6\u9ad4\u9580\u5e02\uff0c\u56e0\u6b64\u9700\u8981\u6574\u5408\u6703\u54e1\u7cfb\u7d71\uff0c\u50cf\u662f\u5e6b\u4ed6\u5011\u505a\u54c1\u724c\u6703\u54e1\u5361\uff0c\u900f\u904e APP \u5c31\u53ef\u4ee5\u63a8\u64ad\u6703\u54e1\u751f\u65e5\u79ae\u3001\u6703\u54e1\u6298\u6263\u3002<\/li>\r\n<li><strong>\u6574\u5408\u9580\u5e02POS<\/strong>\uff1a\u540c\u6b65\u7dda\u4e0a\u7dda\u4e0b\u6d88\u8cbb\u7d00\u9304\u3001\u6703\u54e1\u6b0a\u76ca\u3001\u7279\u6b8a\u512a\u60e0\u3002<\/li>\r\n<li><strong>\u5e6b\u52a9\u9580\u5e02\u5e97\u54e1\u505a\u751f\u610f<\/strong>\uff1aOMO\u91cd\u8981\u5229\u5668\uff0c\u9580\u5e02\u4f5c\u696d\u6a5f\u7684\u597d\u5e6b\u624b\u3002\u5982\uff1a\u5230\u5e97\u6536\u8ca8\u3001\u6703\u54e1\u67e5\u8a62\u3001\u5206\u6790\u5831\u8868<\/li>\r\n<li><strong>\u54c1\u724c\u5168\u666f\u6578\u64da\u8cc7\u7522<\/strong>\uff1a\u91dd\u5c0d\u92b7\u552e\u6578\u64da\u505a\u51fa\u76f8\u95dc\u5831\u8868\uff0c\u624d\u80fd\u4e86\u89e3\u696d\u7e3e\u5982\u4f55\u6210\u9577\uff0c\u638c\u63e1\u5168\u901a\u8def\u7d93\u71df\u60c5\u5f62<\/li>\r\n<li><strong>\u54c1\u724c\u5b98\u7db2\u7dda\u4e0a\u696d\u7e3e<\/strong>\uff1aAPP \u5360\u4e86 6 \u6210\u696d\u7e3e\uff0c\u884c\u52d5\u8cfc\u7269\u696d\u7e3e\u5360\u4e86 90%\uff0c\u5305\u542bmobile web, android, iOS<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OMO_%E6%88%90%E9%95%B7%E5%8B%95%E8%83%BD%E8%A7%A3%E5%AF%86%EF%BC%9A%E4%B8%8D%E5%8F%AF%E5%BF%BD%E7%95%A5%E7%9A%84%E5%85%A8%E9%80%9A%E8%B7%AF%E9%97%9C%E9%8D%B5%E6%8C%87%E6%A8%99%E6%95%B8%E6%93%9A\"><\/span><strong>OMO \u6210\u9577\u52d5\u80fd\u89e3\u5bc6\uff1a\u4e0d\u53ef\u5ffd\u7565\u7684\u5168\u901a\u8def\u95dc\u9375\u6307\u6a19\u6578\u64da<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/6yrfmBfFgWOgpLJkxaW7FVqLPjq7c13IToMGz7fWwQS2QqvuRBguOYVuKsboCzqRWHLuuj2kdjf64CBgiI5nf8Ajx2SEbI3yHEztHWHaThvQRkQsjjVY_oVxjBFnWtHvtaipXeg3\" alt=\"\" \/>\r\n<figcaption>91APP \u7522\u54c1\u9577 Happy \u73fe\u5834\u6f14\u8b1b<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>91APP \u6210\u9577\u52d5\u80fd\u662f\u7531\u4e09\u500b\u5143\u7d20\u6240\u7d44\u6210\uff1aWeb\u3001APP \u53ca\u5be6\u9ad4\u9580\u5e02\uff0c\u4e26\u540c\u6642\u7531\u5169\u500b\u5faa\u74b0\u7d44\u6210\uff0c\u5728\u7b2c\u4e00\u500b\u5faa\u74b0\u6703\u662f<strong>\u8de8\u88dd\u7f6e\u5c0e\u6d41<\/strong>\uff0c\u5e0c\u671b\u5f9e Web \u505a\u7dda\u4e0a\u5c0e\u6d41\uff0c\u5230 APP \u719f\u5ba2\u7684\u56de\u6d41\uff1b\u800c\u7b2c\u4e8c\u500b\u5faa\u74b0\u70ba\uff0c<strong>\u8de8\u865b\u5be6\u5faa\u74b0<\/strong>\uff0c\u5e0c\u671b\u5f9e APP \u505a\u719f\u5ba2\u7d93\u71df\u53ef\u4ee5\u8207\u9580\u5e02\u505a\u914d\u5408\uff0c\u900f\u904e\u9580\u5e02\u5c0e APP \u4e0b\u8f09\u5f8c\u7e8c\u53ef\u4ee5\u63a8\u5ee3\u7dda\u4e0a\u7684\u4fc3\u92b7\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u904e\u5f80\u5ba2\u6236\u900f\u904e 91APP \u7684\u5408\u4f5c\uff0c\u53ef\u4ee5\u5c07\u539f\u672c\u7db2\u9801: APP \u7684\u71df\u6536\u5360\u6bd4\u5f9e 9:1 \u8b8a\u6210 5:5\uff0c\u9019\u4e5f\u662f 91APP \u89ba\u5f97 APP \u5ba2\u6236\u90fd\u9700\u8981\u505a\u7684\u539f\u56e0\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%93%81%E7%89%8C%E9%9B%BB%E5%95%86%E6%96%B0%E6%88%90%E9%95%B7%E5%8B%95%E8%83%BD%EF%BC%8D%E8%B7%A8%E8%A3%9D%E7%BD%AE%E7%B6%93%E7%87%9F%E6%BB%BE%E5%8B%95%E6%88%90%E9%95%B7\"><\/span><strong>\u54c1\u724c\u96fb\u5546\u65b0\u6210\u9577\u52d5\u80fd\uff0d\u8de8\u88dd\u7f6e\u7d93\u71df\u6efe\u52d5\u6210\u9577<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u95dc\u9375\u6307\u6a19\u6578\u64da\uff1a\u6d41\u91cf x \u8f49\u63db\u7387 x \u5ba2\u55ae = \u696d\u7e3e<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>APP \u8f49\u63db &gt; WEB<\/li>\r\n<li>APP \u5ba2\u55ae\u50f9 &gt; WEB<\/li>\r\n<li>APP \u662f\u719f\u5ba2\u7d93\u71df\u7684\u597d\u5de5\u5177<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>APP \u7528\u6236\u4e3b\u52d5\u6d88\u8cbb\u905450%\uff0c\u628a APP \u7559\u4f4f\u7684\u4eba\uff0c\u5c31\u662f\u6703\u8cb7\u6771\u897f\u7684\u4eba\uff0c\u56e0\u6b64 APP \u662f\u4e00\u500b\u5f88\u7279\u6b8a\u7684\u89d2\u8272\u3002\u4e00\u822c\u6703\u5efa\u8b70\u54c1\u724c\u5546\uff0c\u900f\u904e\u5b98\u7db2\u6295\u653e\u5ee3\u544a\u627e\u65b0\u5ba2\uff0c\u7528 APP \u7559\u4f4f\u820a\u5ba2\uff0c\u6301\u7e8c\u5275\u9020\u56de\u8cfc\u7a69\u5b9a\u57fa\u672c\u76e4\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8E%A8%E8%96%A6%E4%BA%BA%E5%BC%95%E6%93%8E%EF%BC%9A%E5%89%B5%E9%80%A0%E8%B7%A8%E8%99%9B%E5%AF%A6%E7%9A%84_OMO_%E5%BE%AA%E7%92%B0\"><\/span><strong>\u63a8\u85a6\u4eba\u5f15\u64ce\uff1a\u5275\u9020\u8de8\u865b\u5be6\u7684 OMO \u5faa\u74b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/8JiWO3xxXY7N30I44X14R1I860EZGtkjQTSsnTLpFzzaCR_c37VfyjRGVNcd3OB_mDCNkxyHZE9P0GEJKcMqGEFveyL7-mb0G6Y4oD-4l_RnGxDmFKxtkeZammfow9QJzr6g7j3p\" alt=\"\" \/>\r\n<figcaption>91APP \u7522\u54c1\u9577 Happy \u73fe\u5834\u6f14\u8b1b<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>\u771f\u5be6\u6d88\u8cbb\u8005\u7684OMO\u6b77\u7a0b\uff1a\u52a0\u5165\u6703\u54e1 \u2192\u00a0 \u9580\u5e02\u8cfc\u8cb7 \u2192 \u4e0b\u8f09APP \u2192 \u6d88\u8cbb\u8005\u63d0\u9ad8\u8cfc\u8cb7\u983b\u7387\uff0c\u4f8b\u5982\u958b\u555fAPP\u700f\u89bd\uff0c\u4e4b\u5f8c\u518d\u53bb\u9580\u5e02\u8cfc\u8cb7\uff1b\u6216\u662f\u5728\u5b98\u7db2\u8cfc\u7269\u3002\u4f46\u7576\u7dda\u4e0a\u5c0e\u7dda\u4e0b\u3001\u7dda\u4e0b\u5c0e\u7dda\u4e0a\uff0c\u6703\u9047\u5230\u4e00\u500b\u554f\u984c\uff1a\u9580\u5e02\u53ef\u80fd\u554f\u70ba\u4ec0\u9ebc\u8981\u63a8\u7528\u6236\u5230\u7dda\u4e0a\u53bb\uff1f\u56e0\u6b64\u5c31\u6709\u4e86\u63a8\u85a6\u4eba\u6a5f\u5236\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7576\u5ba2\u4eba\u9032\u4f86\u5c31\u4e0b\u8f09\u4e00\u500bAPP\uff0c\u5ba2\u4eba\u5e36\u8457APP\u56de\u5bb6\u5c31\u6703\u53bb\u770b\u770b\uff0c\u7136\u5f8c\u5c31\u8cfc\u8cb7\uff0c\u8cfc\u8cb7\u5f8c\u53ef\u80fd\u56de\u6d41\u5230\u9580\u5e02\uff0c\u751a\u81f3\u505a\u4e00\u4e9b\u63a8\u64ad\u6d3b\u52d5\u5c31\u53ef\u4ee5\u5e36\u4f86\u65b0\u7528\u6236\u7684\u4ecb\u7d39\uff0c\u4ee5\u63a8\u85a6\u4eba\u5f15\u64ce\u70ba\u4e2d\u5fc3\u5713\uff0c\u5e97\u54e1\u548c\u8001\u95c6\u53ca\u6d88\u8cbb\u8005\u70ba\u5916\u5713\uff0c\u6d88\u8cbb\u8005\u5728\u7dda\u4e0a\u8cfc\u8cb7\uff0c\u5e97\u54e1\u8207\u8001\u95c6\u5206\u5225\u5404\u53f8\u5176\u8077\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u5e97\u54e1\uff1a\r\n<ul>\r\n<li>\u9580\u5e02\u767c\u9001LINE\u63a8\u5ee3\u9023\u7d50<\/li>\r\n<li>\u9580\u5e02\u53d6\u8ca8\u670d\u52d9<\/li>\r\n<li>\u9580\u5e02\u7dda\u4e0a\u4e0b\u8a02<\/li>\r\n<li>\u5e97\u54e1\u63a8\u52d5\u6d88\u8cbb\u8005\u4e0b\u8f09APP<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li>\u8001\u95c6\uff1a\u8a08\u7b97\u9580\u5e02\u7a4d\u5206\u734e\u91d1\uff0c\u8b93\u5e97\u54e1\u5206\u6f64<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u63a8\u85a6\u4eba\u5e36\u52d5 APP \u4e0b\u8f09\uff0c\u5feb\u901f\u5e36\u52d5\u7dda\u4e0a\u696d\u7e3e\u5feb\u901f\u6210\u9577\uff0cHappy \u8868\u793a\uff0cAPP\u52a0\u5165\u4ee5\u53ca\u63a8\u85a6\u4eba\u6a5f\u5236\uff0c\u6210\u529f\u5e36\u52d5\u4e86\u54c1\u724c\u92b7\u552e 16 \u500d\u7684\u6210\u9577\uff0c\u63d0\u9ad8\u4e86\u719f\u5ba2\u8ca2\u737b\uff0c\u8b93\u6574\u584a\u696d\u7e3e\u5713\u9905\u5716\u7684\u9762\u7a4d\u589e\u52a0\u2800\u2800\u2800\u2800\u2800<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"91APP%E7%8D%A8%E5%89%B5%EF%BC%81PAVO%E6%A8%99%E7%B1%A4%E6%A8%A1%E5%9E%8B\"><\/span><strong>91APP\u7368\u5275\uff01PAVO\u6a19\u7c64\u6a21\u578b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%97%BC%EF%B8%8E_PAVO_OMO_%E6%A8%A1%E5%9E%8B%EF%BC%8DLevel_1%EF%BC%9A%E4%BB%A5%E8%B3%BC%E7%89%A9%E7%82%BA%E5%9F%BA%E7%A4%8E\"><\/span>\u25fc\ufe0e PAVO OMO \u6a21\u578b\uff0dLevel 1\uff1a\u4ee5\u8cfc\u7269\u70ba\u57fa\u790e<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>P\uff08single channel purchase\uff09\uff1a\u55ae\u4e00\u901a\u8def\u7684\u4eba\u6578\u4f54 65%\uff0c\u8ca2\u737b\u5ea6 100<\/li>\r\n<li>O\uff08OMO\uff09\uff1a\u7dda\u4e0a\/\u9580\u5e02\u7686\u6709\u8cfc\u7269\uff0c\u4f545%\uff0c\u8ca2\u737b\u5ea6 445<\/li>\r\n<li>N\uff08none purchase\uff09\uff1a\u8a3b\u518a\u672a\u8cfc\uff08\u4e00\u5e74\u5167\u672a\u8cb7\uff09\u4eba\u6578\u4f54 40%<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%97%BC%EF%B8%8E_PAVE_OMO%E6%A8%A1%E5%9E%8B%EF%BC%8DLevel_2%EF%BC%9AOMO%E7%94%A8%E6%88%B6%E7%9A%84%E6%B6%88%E8%B2%BB%E6%97%85%E7%A8%8B%E5%88%86%E5%85%A9%E7%A8%AE\"><\/span>\u25fc\ufe0e PAVE OMO\u6a21\u578b\uff0dLevel 2\uff1aOMO\u7528\u6236\u7684\u6d88\u8cbb\u65c5\u7a0b\u5206\u5169\u7a2e<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Showrooming\uff1a\u5728\u9580\u5e02\u770b\u4e00\u770b\u53bb\u7dda\u4e0a\u8cb7\uff08\u5728APP\u8cfc\u7269\u7684\u524d\u4e00\u5929\uff0c\u6703\u53bb\u9580\u5e02\u6709\u700f\u89bd\u884c\u70ba\uff09<\/li>\r\n<li>webrooming\uff1a\u5728\u7dda\u4e0a\u770b\u4e00\u770b\u53bb\u9580\u5e02\u8cb7\uff08\u5728\u9580\u5e02\u8cfc\u7269\u7684\u524d\u4e00\u5929\uff0c\u6d88\u8cbb\u8005\u6703\u5728APP\u6709\u700f\u89bd\u884c\u70ba\uff09<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%97%BC%EF%B8%8E_PAVO_OMO_%E6%A8%A1%E5%9E%8B%EF%BC%8DLevel_3%EF%BC%9AOMO_%E5%BE%8C%E4%B8%80%E5%93%A9%E8%B7%AF\"><\/span>\u25fc\ufe0e PAVO OMO \u6a21\u578b\uff0dLevel 3\uff1aOMO \u5f8c\u4e00\u54e9\u8def<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\uff08\u4ee5\u4e0b\u6578\u5b57\u70ba\u4eba\u6578\u5360\u6bd4\uff09<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Non-purchase: 40%<\/li>\r\n<li>Purchase\uff1a30%<\/li>\r\n<li>APP\uff1a15%<\/li>\r\n<li>Visits\uff1a10%<\/li>\r\n<li>OMO\uff1a5%<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Happy \u6700\u5f8c\u6307\u51fa\uff1a OMO\u4eba\u6578\u50c5\u5360 5%\uff0c\u4f46\u662f\u71df\u6536\u7684\u8ca2\u737b\u5ea6\u537b\u9ad8\u9054 23%\uff0c\u82e5\u516c\u53f8\u9858\u610f\u7d93\u71df\u597d OMO \u7b56\u7565\uff0c\u662f\u53ef\u4ee5\u5e36\u4f86\u53ef\u89c0\u7684\u71df\u6536\uff0c\u800c\u7528\u6236\u5728Visits\/APP \u9019\u5169\u968e\u6bb5\u4e5f\u6709\u5927\u7d04 20% \u7684\u71df\u6536\u5360\u6bd4\u3002\u800c\u672a\u4f86\u7dda\u4e0a\u7dda\u4e0b\u7684\u754c\u7dda\u5c07\u6703\u6108\u4f86\u6108\u6a21\u7cca\uff0c\u54c1\u724c\u8981\u601d\u8003\u7684\u662f\uff1a\u7dda\u4e0a\u7dda\u4e0b\u7684\u751f\u610f\u6211\u90fd\u8981\u505a\uff0c\u554f\u984c\u662f\u8981\u5148\u505a\u4ec0\u9ebc\uff0c\u800c\u820791APP\u5408\u4f5c\u53ef\u4e00\u6b21\u89e3\u6c7a\u6d88\u8cbb\u8005\u8de8\u87a2\u8cfc\u7269\u7684\u554f\u984c\uff0c\u540c\u6642\u63d0\u4f9b\u5ba2\u6236\u865b\u5be6\u878d\u5408\u7684\u6d88\u8cbb\u6578\u64da\uff0c\u6709\u6548\u91dd\u5c0d\u7dda\u4e0a\u7dda\u4e0b\u8cfc\u7269\u7684\u8f49\u63db\u63d0\u51fa\u89e3\u6c7a\u65b9\u6848\uff0c\u6210\u529f\u505a\u5230 OMO \u5168\u901a\u8def\u92b7\u552e\u6210\u9577\u7684\u76ee\u6a19\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6d3b\u52d5\u7cbe\u83ef\u6587\u7ae0\uff1a<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.nununi.com\/growth-hacker-2020-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u4e0d\u53ea\u662f\u76f4\u64ad\u5e36\u8ca8\uff01\u963f\u69ae\u56b4\u9078\u5275\u8fa6\u4eba\u9673\u662d\u69ae\u77ed\u5f71\u97f34\u5927\u5fc3\u6cd5\u5206\u4eab (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u4e0d\u53ea\u662f\u76f4\u64ad\u5e36\u8ca8\uff01\u963f\u69ae\u56b4\u9078\u5275\u8fa6\u4eba\u9673\u662d\u69ae\u77ed\u5f71\u97f34\u5927\u5fc3\u6cd5\u5206\u4eab<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.awoo.com.tw\/blog\/growth-hacker-2020-ai-opening\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u884c\u92b7\u5178\u7bc4\u8f49\u79fb\uff1a\u6d88\u8cbb\u8005\u884c\u70ba\u7834\u788e\u5316\u6642\u4ee3\u4e0bAI\u80fd\u505a\u4ec0\u9ebc (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u884c\u92b7\u5178\u7bc4\u8f49\u79fb\uff1a\u6d88\u8cbb\u8005\u884c\u70ba\u7834\u788e\u5316\u6642\u4ee3\u4e0bAI\u80fd\u505a\u4ec0\u9ebc<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.awoo.com.tw\/blog\/growth-hacker-2020-91app\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"OMO\u6642\u4ee3\u4f86\u81e8\uff01\u5168\u901a\u8def\u6210\u9577\u99ed\u5ba2\u601d\u7dad\u89e3\u5bc6 \u2013 \u6703\u524d\u5c08\u8a2a91APP\u7522\u54c1\u9577Happy (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">OMO\u6642\u4ee3\u4f86\u81e8\uff01\u5168\u901a\u8def\u6210\u9577\u99ed\u5ba2\u601d\u7dad\u89e3\u5bc6 \u2013 \u6703\u524d\u5c08\u8a2a91APP\u7522\u54c1\u9577Happy<\/a><\/p>\r\n\r\n\r\n\r\n<p>\u6d3b\u52d5\u5b98\u7db2\uff1a<a href=\"https:\/\/growthhacker.awoo.com.tw\/growth-hacker-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u6210\u9577\u99ed\u5ba2\u5e74\u67032020 (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u6210\u9577\u99ed\u5ba2\u5e74\u67032020<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u5e74\u75ab\u60c5\u8b93\u8a31\u591a\u5be6\u9ad4\u96f6\u552e\u5546\u958b\u59cb\u8f49\u5f80\u7dda\u4e0a\uff0c\u671d\u8457\u865b\u5be6\u878d\u5408 (OMO) 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