{"id":6373,"date":"2020-12-23T10:31:57","date_gmt":"2020-12-23T02:31:57","guid":{"rendered":"https:\/\/www.nununi.com\/?p=6373"},"modified":"2023-12-28T17:41:55","modified_gmt":"2023-12-28T09:41:55","slug":"martech-asia-yan","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-yan\/","title":{"rendered":"MarTech Asia 2020:\u8702\u884c\u8cc7\u672c\u5275\u8fa6\u4eba\u674e\u5f65\u6a1e\u89aa\u8eab\u7d93\u6b77\u7684 MarTech \u524d\u4e16\u4eca\u751f"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span 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\u7684\u672a\u4f86\uff1a\u8cd3\u81f3\u5982\u6b78\u7684\u7dda\u4e0a\u8cfc\u7269\u9ad4\u9a57<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%9C%82%E8%A1%8C%E8%B3%87%E6%9C%AC_Hive_Ventures_%E5%85%B1%E5%90%8C%E5%89%B5%E8%BE%A6%E4%BA%BA%E6%9D%8E%E5%BD%A5%E6%A8%9E_Yan_%E8%AA%8D%E7%82%BA%EF%BC%9A%E8%87%BA%E7%81%A3%E7%B5%95%E5%B0%8D%E4%B8%8D%E6%98%AF%E5%89%B5%E6%A5%AD%E6%B2%99%E6%BC%A0\"><\/span>\u8702\u884c\u8cc7\u672c Hive Ventures \u5171\u540c\u5275\u8fa6\u4eba\u674e\u5f65\u6a1e Yan \u8a8d\u70ba\uff1a\u81fa\u7063\u7d55\u5c0d\u4e0d\u662f\u5275\u696d\u6c99\u6f20<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u6210\u7acb\u65bc2019\u5e74\u3001\u57fa\u91d1\u898f\u6a21\u7d041,500\u5104\u7684\u81fa\u7063\u521d\u65e9\u671f\u5275\u696d\u6295\u8cc7\u516c\u53f8\uff1aHive Ventures \u8702\u884c\u8cc7\u672c\u6191\u85c9\u8d85\u51e1\u6bc5\u529b\u3001360\u5ea6\u8996\u91ce\u8207\u7368\u5230\u773c\u5149\u4ee5\u53ca\u4e00\u80a1\u76f8\u4fe1\u81fa\u7063\u65b0\u5275\u8207\u6280\u8853\u80fd\u529b\u7684\u71b1\u8aa0\u7acb\u8db3\u65bc\u81fa\u7063\uff0c\u4e26\u9678\u7e8c\u6295\u8cc7\u4e86\u4ee5\u4e0b\u5e7e\u9593\u81fa\u7063\u5728\u5730\u7684\u65b0\u5275\u516c\u53f8\/\u5718\u968a\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9184\" src=\"https:\/\/ga.awoo.com.tw\/wp-content\/uploads\/2020\/11\/image-36-840x696.png\" alt=\"\" \/>\r\n<figcaption>\u21b3\u622a\u5716\u4f86\u6e90\uff1a\u300c\u4e09\u500b\u50bb\u74dc\u300d\u6368\u8de8\u570b\u91d1\u98ef\u7897 \u56de\u53f0\u6276\u6301\u65b0\u5275 &#8211; \u4eca\u5468\u520a<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>\u800c\u4eca\u5929\u7684\u6587\u7ae0\u5167\u5bb9\uff0c\u5c31\u662f Hive Ventures \u8702\u884c\u8cc7\u672c\u7684\u5171\u540c\u5275\u8fa6\u4eba\u674e\u5f65\u6a1e Yen \u5728 awoo 2020 MarTech ASIA \u9ad8\u5cf0\u6703\u73fe\u5834\u5206\u4eab\u7684\u8b1b\u5ea7\u4e3b\u984c\uff1a\u300eMarTech \u7684\u524d\u4e16\u4eca\u751f\u300f\u7684\u6f14\u8b1b\u7cbe\u83ef\u8207\u89c0\u9ede\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u800c\u674e\u5f65\u6a1e Yan \u8207\u8702\u884c\u8cc7\u672c\u5247\u9700\u8981\u5f9e 2009 \u5e74\u8aaa\u8d77\u3002\u90a3\u4e00\u5e74\uff0c\u81c9\u66f8\u5728\u5167\u7684\u793e\u7fa4\u7db2\u7ad9\u5e73\u53f0\u5d1b\u8d77\uff0c\u674e\u5f65\u6a1e Yan \u8207\u5176\u4ed6\u5169\u4f4d\u5275\u8fa6\u4eba\u770b\u597d\u80cc\u5f8c\u7684\u6578\u64da\u5546\u6a5f\uff0c\u6c7a\u5b9a\u5275\u8fa6 bShare\u3002\u4e14\u7576\u6642\u5927\u5bb6\u5728\u8ac7\u6d41\u91cf\u3001\u5167\u5bb9\u9ecf\u8457\u5ea6\uff0c\u4f46\u674e\u5f65\u6a1e Yan \u5df2\u7d93\u5728\u8ac7\u6578\u64da\u7684\u91cf\u8ddf\u6df1\u5ea6\u3001\u539a\u5ea6\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7dca\u63a5\u8457\u96a8\u8457\u4e2d\u570b\u793e\u7fa4\u5a92\u9ad4\u7684\u7206\u767c\u52e2\u982d\uff0c\u4e09\u4eba\u9396\u5b9a\u793e\u7fa4\u5a92\u9ad4\u9700\u8981\u5167\u5bb9\u3001\u5a92\u9ad4\u9700\u8981\u793e\u7fa4\u7db2\u7ad9\u6d41\u91cf\u7684\u6a5f\u6703\uff0c\u6210\u4e86\u5a92\u9ad4\u5206\u4eab\u5167\u5bb9\u5230\u793e\u7fa4\u5e73\u53f0\u63db\u6d41\u91cf\u7684\u5e73\u53f0\uff0c\u5c0d\u63a5\u903e\u767e\u500b\u793e\u7fa4\u7db2\u7ad9\u7684\u5206\u4eab\u63d2\u4ef6\uff0c\u5feb\u901f\u6210\u4e86\u4e2d\u570b\u6700\u5927\u7684\u793e\u4ea4\u5206\u4eab\u670d\u52d9\u516c\u53f8\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u800c\u7576\u6642\u96d6\u8aaa\u6709\u9ede\u6ce2\u6298\u3002\u4f46\u5728\u6700\u5f8c\u4e09\u4eba\u7684\u5927\u5ba2\u6236\u3001\u9999\u6e2f\u6700\u5927\u6578\u4f4d\u5ee3\u544a\u516c\u53f8 iClick \u4e00\u76f4\u95dc\u6ce8\u4ed6\u5011\uff0c\u7b49\u5230\u4e09\u4eba 2014 \u5e74\u7e73\u51fa\u5168\u5e74\u71df\u6536\u4e00\uff0e\u4e94\u5104\u5143\u65b0\u53f0\u5e63\u7684\u6210\u7e3e\u55ae\uff0c\u9694\u5e74\u96d9\u65b9\u6b63\u5f0f\u5408\u4f75\u3002\u6700\u5f8c\uff0ciClick \u679c\u771f\u6210\u529f\u767b\u9678\u90a3\u65af\u9054\u514b(*1)\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MarTech_%E7%9A%84%E5%89%8D%E4%B8%96%EF%BC%9A%E7%82%BA%E4%BB%80%E9%BA%BC%E3%80%8C%E8%A1%8C%E9%8A%B7%E3%80%8D%E6%9C%83%E5%A6%82%E6%AD%A4%E9%9C%80%E8%A6%81_AI_%E4%BA%BA%E5%B7%A5%E6%99%BA%E6%85%A7\"><\/span>MarTech \u7684\u524d\u4e16\uff1a<strong>\u70ba\u4ec0\u9ebc\u300c\u884c\u92b7\u300d\u6703\u5982\u6b64\u9700\u8981 AI \u4eba\u5de5\u667a\u6167<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u7562\u7adf\u6211\u5011\u4eba\u751f\u4e2d\u5c07\u8fd1\u6709\u4e00\u5927\u534a\u7684\u6642\u9593\u90fd\u5728 MarTech &amp; AdTech 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Martech \u7684\u516c\u53f8\u5718\u968a\u5c31\u958b\u59cb\u7206\u767c\u6027\u6210\u9577\u3002<\/p>\r\n\r\n\r\n\r\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/B2DEPpQNaPnf4wQpliORbdv70YB41itAWPeB_RQZH7CicRtHlGcuf4bsmQTnVsC1WdxUnmIxPj_u9okT5Umrp1rwMwe2mqLgv91KJv1VfzXOhjGW-88MEUyxrs3enirkh9YNw7e3\" width=\"756\" height=\"384\" \/><\/p>\r\n\r\n\r\n\r\n<p>\u800c\u8aaa\u5230\u4e0a\u8ff0\u70ba\u4ec0\u9ebc\u6703\u6709\u9019\u9ebc\u591a\u6280\u8853\u3001\u65b0\u5275\u516c\u53f8\u5982\u96e8\u5f8c\u6625\u7b4d\u5247\u53ef\u4ee5\u8aaa\u662f\u8d77\u6e90\u65bc1980\u5e74\u958b\u59cb\u7684\u7db2\u8def\u767c\u5c55\u3001\u4ee3\u8868\u6027\u61c9\u7528\u6280\u8853\u8207\u5546\u696d\u6a21\u5f0f\u5982\u700f\u89bd\u5668\u3001Cookie\u3001Banner \u5ee3\u544a\u3001\u5ee3\u544a\u806f\u64ad\u7db2\u3001Google Adwords\u3001\u884c\u52d5\u5ee3\u544a\u3001DSP\u3001SSP\u3001DMP \u7b49\u3002<\/p>\r\n\r\n\r\n\r\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/wzdeSnYyT7GNlWJxOAjIUMohEwHvhf3ao8QKXjUq-Rw0h9gGTypbwF2shqQNVjid6MXwNuK7Y0-3gLKRrTKOrnsw4KVWDA3UvmDeQ-86iRLKXNwktNSDniRYdKuwwU3V8FcqxCHw\" width=\"756\" height=\"424\" \/><\/p>\r\n\r\n\r\n\r\n<p>\u5c31\u5728\u9019\u500b\u6642\u5019\u76f8\u8f03\u65bc Adtech \u7684\u5927\u8d77\u5927\u843d\uff0c\u4ee5\u53ca\u9700\u8981\u88ab\u514b\u670d\u7684\u554f\u984c\uff0c\u57fa\u65bc SAAS \u670d\u52d9\u7684 MarTech \u6280\u8853\u5f9e\u672c\u8cea\u4e0a\u5c31\u662f\u4e00\u500b\u76f8\u5c0d\u7a69\u5b9a\u4e14\u6bd4\u8f03\u4e0d\u6703\u7522\u751f\u9245\u984d\u652f\u51fa\u3001\u540c\u6642\u9084\u80fd\u771f\u6b63\u6709\u6548\u5354\u52a9\u89e3\u6c7a\u4f01\u696d\u554f\u984c\u3001\u6e1b\u7701\u5de5\u6642\u7684\u4e00\u9805\u884c\u92b7\u79d1\u6280\u5de5\u5177\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u800c\u9019\u4e5f\u8b93\u5e02\u5834\u3001\u4f01\u696d\u751a\u81f3\u6295\u8cc7\u4eba\u958b\u59cb\u5c07\u76ee\u5149\u8207\u8cc7\u91d1\u91cd\u65b0\u6295\u653e\u5728 MarTech \u6280\u8853\u4e0a\uff0c\u540c\u6642 MarTech \u6280\u8853\u5728\u8fd1\u5341\u5e74\u4e5f\u958b\u59cb\u70ba\u4f01\u696d\u3001\u5e02\u5834\u5e36\u4f86\u524d\u6240\u672a\u898b\u7684\u5546\u696d\u50f9\u503c\u8207\u53ef\u80fd\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6700\u5f8c\uff0cGDPR \u7684\u51fa\u73fe\u8207\u8981\u6c42\u66f4\u53ef\u4ee5\u8aaa\u662f\u58d3\u57ae AdTech \u7684\u6700\u5f8c\u4e00\u6839\u7a3b\u8349\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e5f\u56e0\u70ba GDPR 2016 \u5e74 4 \u6708\u6cd5\u898f\u901a\u904e\u30012018 \u5e74\u958b\u59cb\u843d\u5730\u3001\u5be6\u65bd\uff0c\u5f88\u591a\u7b2c\u4e8c\u3001\u7b2c\u4e09\u65b9\u6578\u64da\u958b\u59cb\u88ab\u7981\u7528\uff0c\u884c\u92b7\u4eba\u4e5f\u958b\u59cb\u91cd\u65b0\u601d\u8003\u7b2c\u4e00\u65b9\u6578\u64da\u61c9\u7528\uff0c\u4e5f\u5c31\u662f\u642d\u5efa\u81ea\u5df1\u7684 CDP (Customer Data Platform)\uff0c\u4ee5\u638c\u63e1\u81ea\u5df1\u53ef\u4ee5\u5229\u7528\u7684\u884c\u92b7\u8cc7\u6599\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MarTech_%E7%9A%84%E7%8F%BE%E5%9C%A8%EF%BC%9A%E5%85%A8%E9%80%9A%E8%B7%AF%E4%BB%A5%E5%8F%8A%E5%85%A8%E9%80%8F%E6%98%8E%E7%9A%84%E6%95%B8%E6%93%9A%E9%81%8B%E7%AE%97%E6%87%89%E7%94%A8\"><\/span>MarTech \u7684\u73fe\u5728\uff1a\u5168\u901a\u8def\u4ee5\u53ca\u5168\u900f\u660e\u7684\u6578\u64da\u904b\u7b97\u61c9\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u9664\u4e86\u5e02\u5834\u3001\u4f01\u696d\u504f\u597d\u5916\uff0c\u6211\u5011\u5176\u5be6\u4e5f\u53ef\u4ee5\u5f9e\u4ee5\u4e0b\u5e7e\u9ede\u4f86\u6bd4\u8f03 MarTech \u8207 Adtech \u6280\u8853\u4e0a\u7684\u5dee\u7570\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9320\" src=\"https:\/\/ga.awoo.com.tw\/wp-content\/uploads\/2020\/12\/image-42-840x336.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u9996\u5148\uff0cMarTech \u5728\u5a92\u9ad4\u4e0a\u5c31\u5177\u6709 Omni-channel(\u5168\u901a\u8def) \u7684\u512a\u52e2\uff0c\u4e14\u4ee5\u9577\u671f\u6295\u8cc7\u4f86\u770b\uff0cAdtech \u52d5\u8f12\u767e\u842c\u3001\u5343\u842c\u9810\u7b97\u7684\u958b\u92b7\uff0c\u4f46\u5be6\u969b\u7528\u5728\u5fc5\u8981\u82b1\u8cbb\u4ee5\u53ca\u7522\u751f\u6709\u6548\u50f9\u503c\u53ef\u80fd\u90fd\u5341\u5206\u6709\u9650\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f46 MarTech \u76f8\u8f03\u65bc Adtech \u7684\u512a\u9ede\u5728\u65bc\uff1a<\/p>\r\n\r\n\r\n\r\n<p>1) \u5f80\u5f80\u90fd\u662f\u63a1\u53d6\u8a02\u95b1\u5236\u3001\u5728\u958b\u92b7\u4e0a\u4e5f\u8f03\u70ba\u56fa\u5b9a\uff0c\u4e14\u6bcf\u500b\u6708\u4f9d\u7167\u5be6\u969b\u7528\u91cf\u6216\u7522\u751f\u7684\u50f9\u503c\u4f86\u8a08\u50f9\uff0c\u540c\u6642\u4e5f\u53ef\u4ee5\u907f\u514d\u5927\u91cf\u704c\u6c34\u6216\u662f\u7121\u6548\u6578\u64da\u7684\u60c5\u6cc1\u767c\u751f\u3002<br \/>2) \u52a0\u4e0a MarTech \u9084\u53ef\u4ee5\u5229\u7528\u81ea\u6709\u5a92\u9ad4\u3001\u65e2\u6709\u9867\u5ba2\u540d\u55ae\u3001\u793e\u4ea4\u5a92\u9ad4\u7b49\u7522\u751f\u7d9c\u6548\uff0c\u6700\u7d42\u6295\u8cc7\u5831\u916c\u3001\u4f01\u696d\u71df\u904b\u8207\u7372\u5229\u7d50\u69cb\u4e0a\u90fd\u6703\u6bd4\u8f03\u5065\u5eb7\u4e14\u5408\u7406\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MarTech_%E7%9A%84%E6%9C%AA%E4%BE%86%EF%BC%9A%E8%B3%93%E8%87%B3%E5%A6%82%E6%AD%B8%E7%9A%84%E7%B7%9A%E4%B8%8A%E8%B3%BC%E7%89%A9%E9%AB%94%E9%A9%97\"><\/span>MarTech \u7684\u672a\u4f86\uff1a\u8cd3\u81f3\u5982\u6b78\u7684\u7dda\u4e0a\u8cfc\u7269\u9ad4\u9a57<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u5f9e\u904e\u53bb\u5230\u73fe\u5728\u5404\u7a2e\u6280\u8853\u7684\u767c\u5c55\u3001\u4f01\u696d\u8207\u884c\u92b7\u5718\u968a\u6700\u5728\u610f\u7684\u4e0d\u904e\u5c31\u662f\u4eba\u6027\u7684\u638c\u63e1\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5c31\u7b97\u662f\u73fe\u5728\u6211\u5011\u6301\u7e8c\u95dc\u6ce8\u3001\u8a0e\u8ad6\u8207\u7814\u7a76\u7684 AI \u4eba\u5de5\u667a\u6167\u6280\u8853\u4e5f\u53ea\u662f\u5728\u6a21\u64ec\u4eba\u6027\uff0c\u6545\u672a\u4f86 MarTech \u6280\u8853\u4e0d\u8ad6\u600e\u9ebc\u767c\u5c55\u9084\u662f\u6703\u570d\u7e5e\u5728\u300c\u8207\u4eba\u6027\u7d50\u5408\u300d\uff0c\u540c\u6642\u7d50\u5408\u865b\u64ec\u7dda\u4e0a\u4ee5\u53ca\u5be6\u9ad4\u7dda\u4e0b\u6240\u7522\u751f\u7684\u5404\u7a2e\u6578\u64da\uff0c\u9032\u800c\u8a66\u8457\u63d0\u5347\u9867\u5ba2\u6574\u9ad4\u8cfc\u7269\u9ad4\u9a57\u904e\u7a0b\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9210\" src=\"https:\/\/ga.awoo.com.tw\/wp-content\/uploads\/2020\/11\/martech-born-11-840x469.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u9019\u6642\u518d\u52a0\u4e0a\u7dda\u4e0a\u3001\u7dda\u4e0b\u5ee3\u544a\u3001\u7522\u54c1\u8cc7\u6599\u6578\u64da\u6301\u7e8c\u7684\u6574\u5408\uff0c\u518d\u900f\u904e\u7fa4\u9ad4\u884c\u70ba\u7d00\u9304\u3001\u540c\u6642\u517c\u9867\u500b\u4eba\u96b1\u79c1\u3001\u53bb\u8b58\u5225\u5316\u7684\u6578\u64da\u904b\u7b97\uff0c\u4f86\u6301\u7e8c\u52a0\u5f37\u3001\u6539\u5584\u6d88\u8cbb\u8005\u5728\u5404\u7a2e\u6e20\u9053\u6240\u7522\u751f\u7684\u6e9d\u901a\u6a5f\u6703\u8207\u8cfc\u7269\u9ad4\u9a57\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9209\" src=\"https:\/\/ga.awoo.com.tw\/wp-content\/uploads\/2020\/11\/martech-born-12-840x477.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u4e14\u56e0\u70ba\u9ad8\u5ea6\u81ea\u52d5\u5316\u3001\u4eba\u6027\u5316\uff0c\u8b93\u9019\u4e00\u5207\u767c\u751f\u5728\u7dda\u4e0a\u7684\u4ea4\u6613\u904e\u7a0b\uff0c\u90fd\u53ef\u4ee5\u50cf\u662f\u8d70\u9032\u5be6\u9ad4\u5e97\u9762\u9047\u5230\u4e00\u4f4d\u7d93\u9a57\u8c50\u5bcc\u7684\u92b7\u552e\u4eba\u54e1(\u6216\u8001\u95c6\u672c\u4eba)\u8207\u6d88\u8cbb\u8005\u4e00\u5c0d\u4e00\u7684\u92b7\u552e\u904e\u7a0b\uff0c\u5f9e\u6e9d\u901a\u3001\u9700\u6c42\u7406\u89e3\u3001\u63a8\u85a6\u5230\u6700\u7d42\u8cb7\u55ae\u90fd\u5118\u53ef\u80fd\u662f\u975e\u5e38\u9806\u66a2\u4e14\u6109\u5feb\u7684\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6700\u7d42\u9032\u800c\u8b93\u6d88\u8cbb\u8005\u6709\u9ad8\u5ea6\u500b\u4eba\u5316\u4e14\u8cd3\u81f3\u5982\u6b78\u9ad4\u9a57\uff0c\u540c\u6642\u4e0d\u8b93\u6d88\u8cbb\u8005\u89ba\u5f97\u88ab\u5e72\u64fe\u3001\u88ab\u4fb5\u72af\u96b1\u79c1\uff0c\u4f46\u53c8\u53ef\u4ee5\u4eab\u6709\u9ad8\u5ea6\u500b\u6027\u5316\u3001\u500b\u4eba\u5316\u559c\u597d\u63a8\u6e2c\u8207\u7406\u89e3\uff0c\u540c\u6642\u5728\u8cfc\u7269\u904e\u7a0b\u4e2d\u7372\u5f97\u6700\u5b8c\u5584\u4e14\u6e96\u78ba\u7684\u670d\u52d9\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9211\" src=\"https:\/\/ga.awoo.com.tw\/wp-content\/uploads\/2020\/11\/martech-born-13-840x453.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u5982 awoo \u8fd1\u5e7e\u5e74\u4f86\u958b\u767c\u3001\u767c\u5c55\u51fa\u4f86\u7684 MarTech \u6280\u8853 &#8211; nununi\u00a0 (2021\/03 \u5f8c\u5df2\u66f4\u540d\u70ba<a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\"><strong>\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong><\/a>)\uff0c\u5c31\u662f\u8a66\u8457\u5f9e\u6709\u9650\u7684\u7522\u54c1\u6a19\u984c\u3001\u898f\u683c\u8207\u63cf\u8ff0\u4e2d\u3001\u904b\u7528\u5404\u7a2e\u4eba\u5de5\u667a\u6167\u6280\u8853\u6240\u5206\u6790\u8207\u904b\u7b97\u51fa\u6bcf\u4e00\u4ef6\u5546\u54c1\u5b58\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7684\u300c\u8cfc\u7269\u610f\u5716\u300d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e14\u9019\u6642\u56e0\u70ba\u4e26\u4e0d\u662f\u900f\u904e\u6d88\u8cbb\u8005\u500b\u4eba\u8cc7\u6599\u3001\u6b77\u53f2\u8ecc\u8de1\u7d00\u9304\uff0c\u800c\u662f\u4ee5\u4e00\u7a2e\u898b\u6797\u4e0d\u898b\u6a39\u7684\u65b9\u5f0f\u628a\u6d88\u8cbb\u8005\u8996\u70ba\u4e00\u53e2\u4e00\u53e2\u7fa4\u9ad4\u7684\u65b9\u5f0f\u3002\u4e00\u65b9\u9762\u4e0d\u8b93\u6d88\u8cbb\u8005\u611f\u5230\u96b1\u79c1\u88ab\u4fb5\u72af\u3001\u540c\u6642\u53c8\u80fd\u56e0\u500b\u4eba\u9700\u6c42\u8207\u671f\u5f85\u4e0d\u65b7\u88ab\u6eff\u8db3\u800c\u7522\u751f\u8b93\u4eba\u9a5a\u8c54\u7684\u8cfc\u7269\u9ad4\u9a57\uff0c\u624d\u6703\u66f4\u7b26\u5408\u662f\u672a\u4f86 MarTech \u6280\u8853\u7684\u6709\u6548\u5229\u7528\u8207\u6700\u5927\u50f9\u503c\u5275\u9020\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6700\u5f8c\u662f\u5728\u4eca\u5929 MarTech \u7684\u524d\u4e16\u4eca\u751f\u6587\u4e2d\u7a0d\u5fae\u63d0\u5230\uff0c\u4f46\u5404\u4f4d\u53ef\u80fd\u6703\u60f3\u8981\u4e86\u89e3\/\u53c3\u8003\u7684\u88dc\u5145\u8cc7\u6599\uff1a*<\/p>\r\n\r\n\r\n\r\n<p>*1\uff1a\u6709\u95dc Hive Ventures \u8702\u884c\u8cc7\u672c\u904e\u53bb\u5341\u5e7e\u5e74\u7684\u767c\u8de1\u6b77\u53f2\u3001\u653b\u9802\u524d\u7684\u5fc3\u8def\u6b77\u7a0b\u7b49\u53ef\u53c3\u8003 &#8220;<a href=\"https:\/\/www.businesstoday.com.tw\/article\/category\/154687\/post\/202003180030\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.businesstoday.com.tw\/article\/category\/154687\/post\/202003180030\">\u300c\u4e09\u500b\u50bb\u74dc\u300d\u6368\u8de8\u570b\u91d1\u98ef\u7897 \u56de\u53f0\u6276\u6301\u65b0\u5275<\/a>&#8221; \u3001 &#8220;<a href=\"https:\/\/meet.bnext.com.tw\/topic\/view\/186\/46236\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/meet.bnext.com.tw\/topic\/view\/186\/46236\">\u6240\u8b02\u7684\u570b\u969b\u5316\uff0c\u4e00\u5b9a\u662f\u300c\u53bb\u7f8e\u570b\u300d\u55ce\uff1f\u8702\u884c\u8cc7\u672c\uff1a\u7a31\u9738\u4e9e\u6d32\u4e5f\u662f\u7a2e\u9078\u64c7<\/a>&#8221; \u6587\u7ae0\u4e2d\u7684\u5831\u5c0e\u3002<\/p>\r\n\r\n\r\n\r\n<p>*2\uff1a\u8aaa\u5230 awoo \u9019\u5957\u4ee5 &#8220;\u7522\u54c1\u7406\u89e3&#8221; \u53d6\u4ee3\u6d88\u8cbb\u8005\u96b1\u79c1\u4fb5\u72af\u7684\u6280\u8853\uff0c\u5247\u53ef\u53c3\u8003\u6211\u5011\u4eca\u5e74\u76e1\u529b\u63a8\u5ee3\u7684\u6587\u7ae0\u4ecb\u7d39\u5982 &#8220;<a href=\"https:\/\/ga.awoo.com.tw\/intention\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"post\" 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