{"id":6391,"date":"2021-01-04T16:14:42","date_gmt":"2021-01-04T08:14:42","guid":{"rendered":"https:\/\/www.nununi.com\/?p=6391"},"modified":"2021-04-15T16:23:28","modified_gmt":"2021-04-15T08:23:28","slug":"martech-trend-2030-awoo","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trend-2030-awoo\/","title":{"rendered":"\u89e3\u5bc6MarTech\u8da8\u52e2\uff1a\u53bb\u7a0b\u5f0f\u5316\u3001MarTech\u5e73\u53f0\u53caAI\u4eba\u6a5f\u5354\u8abf\u5c07\u6210\u70ba\u672a\u4f86\u884c\u92b7\u4e3b\u6d41"},"content":{"rendered":"\r\n<p>\u7531 awoo \u6240\u4e3b\u8fa6\u7684 MarTech Asia \u4e9e\u6d32\u884c\u92b7\u79d1\u6280\u9ad8\u5cf0\u6703\u5df2\u65bc 9 \u6708 15 \u65e5\u5713\u6eff\u843d\u5e55\uff0c\u9080\u8acb\u570b\u5167\u5916\u884c\u92b7\u79d1\u6280\u5c08\u5bb6\uff0c\u5206\u4eab\u6700\u524d\u6cbf\u7684 MarTech \u884c\u92b7\u79d1\u6280\u77e5\u8b58\u53ca\u8da8\u52e2\uff0c\u807d\u4e86\u90a3\u9ebc\u591a\u7531\u54c1\u724c\u7aef\u3001\u7cfb\u7d71\u958b\u767c\u5546\u7684\u5206\u4eab\uff0c\u81f3\u65bc\u9577\u671f\u81f4\u529b\u65bcMarTech \u7522\u696d\u7814\u7a76\u3001\u865f\u7a31MarTech \u4e4b\u7236 Scott Brinker \u662f\u5982\u4f55\u770b\u5f85\u672a\u4f86\u5341\u5e74\u7684 MarTech \u767c\u5c55\uff0c\u4eca\u5929\u5c31\u8981\u4f86\u4e00\u4e00\u89e3\u6790 MarTech 2030 \u4e94\u5927\u8da8\u52e2\u3002<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trend-2030-awoo\/#%E7%82%BA%E4%BB%80%E9%BA%BC%E4%BD%A0%E6%87%89%E8%A9%B2%E8%A6%81%E9%97%9C%E6%B3%A8_MarTech%EF%BC%9F\" >\u70ba\u4ec0\u9ebc\u4f60\u61c9\u8a72\u8981\u95dc\u6ce8 MarTech\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trend-2030-awoo\/#MarTech_2030_%E4%BA%94%E5%A4%A7%E8%B6%A8%E5%8B%A2\" >MarTech 2030 \u4e94\u5927\u8da8\u52e2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trend-2030-awoo\/#%E8%B6%A8%E5%8B%A2%E4%B8%80%EF%BC%9A%E3%80%8C%E7%84%A1%E7%A8%8B%E5%BC%8F%E7%A2%BC%E3%80%8D%E7%9A%84%E5%85%AC%E6%B0%91%E5%89%B5%E4%BD%9C%E8%80%85_%E2%80%9CNo_Code%E2%80%9DCitizen_Creator\" >\u8da8\u52e2\u4e00\uff1a\u300c\u7121\u7a0b\u5f0f\u78bc\u300d\u7684\u516c\u6c11\u5275\u4f5c\u8005 \u201cNo Code\u201dCitizen Creator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trend-2030-awoo\/#%E8%B6%A8%E5%8B%A2%E4%BA%8C%EF%BC%9A%E7%B3%BB%E7%B5%B1%E3%80%81%E7%B6%B2%E7%B5%A1%E5%92%8C%E5%B9%B3%E5%8F%B0%E7%95%B6%E9%81%93_Platforms_Networks_Marketplaces\" >\u8da8\u52e2\u4e8c\uff1a\u7cfb\u7d71\u3001\u7db2\u7d61\u548c\u5e73\u53f0\u7576\u9053 Platforms, Networks &amp; Marketplaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trend-2030-awoo\/#%E8%B6%A8%E5%8B%A2%E4%B8%89%EF%BC%9AMarTech%E7%94%A2%E5%93%81%E7%88%86%E7%82%B8%E6%88%90%E9%95%B7_The_Great_App_Explosion\" >\u8da8\u52e2\u4e09\uff1aMarTech\u7522\u54c1\u7206\u70b8\u6210\u9577 The Great App Explosion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trend-2030-awoo\/#%E8%B6%A8%E5%8B%A2%E5%9B%9B%EF%BC%9A%E5%A4%A7%E9%81%8B%E7%87%9F%E6%A6%82%E5%BF%B5_From_Big_Data_to_Big_Ops\" >\u8da8\u52e2\u56db\uff1a\u5927\u904b\u71df\u6982\u5ff5 From Big Data to Big Ops<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trend-2030-awoo\/#%E8%B6%A8%E5%8B%A2%E4%BA%94%EF%BC%9A%E4%BA%BA%E6%A9%9F%E5%8D%94%E8%AA%BF_Harmonizing_Human_Machine\" >\u8da8\u52e2\u4e94\uff1a\u4eba\u6a5f\u5354\u8abf Harmonizing Human &amp; Machine<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-trend-2030-awoo\/#awoo_%E6%89%80%E6%89%93%E9%80%A0%E7%9A%84_AI_MarTech_%E6%9C%8D%E5%8B%99\" >awoo \u6240\u6253\u9020\u7684 AI MarTech \u670d\u52d9<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E4%BD%A0%E6%87%89%E8%A9%B2%E8%A6%81%E9%97%9C%E6%B3%A8_MarTech%EF%BC%9F\"><\/span><strong>\u70ba\u4ec0\u9ebc\u4f60\u61c9\u8a72\u8981\u95dc\u6ce8 MarTech\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u75ab\u60c5\u52a0\u901f\u4e86\u4f01\u696d\u6578\u4f4d\u8f49\u578b\u53ca\u6578\u4f4d\u6e9d\u901a\u7684\u901f\u5ea6\uff0c\u9060\u8ddd\u8fa6\u516c\u3001\u5916\u9001\u9910\u98f2\u6210\u70ba\u65b0\u5e38\u614b\uff0c\u8edf\u9ad4\u79d1\u6280\u3001\u96fb\u5b50\u5546\u52d9\u7522\u696d\u7372\u5f97\u7206\u70b8\u6027\u5730\u6210\u9577\uff0c\u6839\u64da McKinsey \u7814\u7a76\u986f\u793a\uff0c\u5728 2020 \u5e74\uff0c\u96fb\u5546\u6ef2\u900f\u7387\u7684\u6210\u9577\u5e45\u5ea6\u50c5\u7528\u4e86\u4e09\u500b\u6708\uff0c\u5c31\u9054\u5230\u904e\u53bb\u5341\u5e74\u7684\u6210\u9577\u898f\u6a21\u3002\u5c0d\u65bc\u884c\u92b7\u5718\u968a\u4f86\u8aaa\uff0c\u884c\u92b7\u5de5\u4f5c\u7684\u65e5\u5e38\u4e8b\u52d9\u7e41\u7463\uff0c\u5982\u4f55\u80fd\u5728\u6709\u9650\u7684\u9810\u7b97\u4e0b\u7dad\u6301\u9ad8\u6548\u7387\u8207\u6210\u6548\uff0c\u9084\u5f97\u5373\u6642\u56e0\u61c9\u5e02\u5834\u9700\u6c42\u8207\u8b8a\u52d5\uff0c\u6210\u70ba\u884c\u92b7\u4eba\u54e1\u7684\u5169\u5927\u96e3\u984c\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u56e0\u6b64\uff0c\u5c0e\u5165 MarTech \u81ea\u52d5\u5316\u89e3\u6c7a\u65b9\u6848\u5247\u6210\u70ba\u4eca\u5e74\u8a31\u591a\u4f01\u696d\u9032\u884c\u5167\u90e8\u8f49\u578b\u7684\u91cd\u8981\u8b70\u984c\uff0c<a href=\"https:\/\/www.nununi.com\/martech-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u570b\u5167\u5916Martech\u5728\u505a\u4ec0\u9ebc\uff1f2020\u5e74Martech\u7522\u696d\u767c\u5c55\u8207\u6307\u6a19\u578bMartech\u4f01\u696d\u4ecb\u7d39<\/a>\u4e00\u6587\u4e2d\u4fbf\u63d0\u5230\uff1aMarTech \u89e3\u6c7a\u65b9\u6848\u5df2\u4e0d\u4fb7\u9650\u5728\u55ae\u9ede\u5f0f\u89e3\u6c7a\u65b9\u6848\uff0c\u672a\u4f86\u5c07\u805a\u7126\u5728\u300c\u5e73\u53f0\u5f0f\u89e3\u6c7a\u65b9\u6848\u300d\uff0c\u8b93\u884c\u92b7\u4eba\u54e1\u80fd\u5728\u5e73\u53f0\u4e0a\u65b9\u4fbf\u8ffd\u8e64\u6d88\u8cbb\u8005\u884c\u70ba\u53ca\u7559\u5b58\u5ba2\u6236\u6578\u64da\uff0c\u7bc0\u7701\u5df2\u5f80\u5fc5\u9808\u501a\u8cf4\u4eba\u529b\u53bb\u89e3\u6c7a\u7684\u884c\u92b7\u5eb6\u52d9\uff0c\u8b93\u6642\u9593\u82b1\u5728\u5275\u610f\u53ca\u6574\u9ad4\u7b56\u7565\u4e0a\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MarTech_2030_%E4%BA%94%E5%A4%A7%E8%B6%A8%E5%8B%A2\"><\/span><strong>MarTech 2030 \u4e94\u5927\u8da8\u52e2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u8ac7\u5230 2020 \u5e74COVID19 \u52a0\u901f\u5168\u7403\u6578\u4f4d\u8f49\u578b\uff0cScott Brinker \u57282020\/10 \u7684 MarTech Conference \u4e0a\u8868\u793a\uff0c\u884c\u92b7\u79d1\u6280\u6b63\u5728\u767c\u751f\u9769\u547d\u6027\u7684\u8b8a\u5316\uff0cMarTech \u6280\u8853\u5c07\u5728\u672a\u4f86\u5341\u5e74\u91cd\u5851\u4f01\u696d\u884c\u92b7\u65b9\u5f0f\u8207\u54c1\u724c\u7b56\u7565\uff0c\u4ed6\u9ede\u51fa\uff1a\u672a\u4f86\u5341\u5e74\u4e94\u5927\u91cd\u8981MarTech\u8da8\u52e2\uff0c\u5206\u5225\u70ba\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u300c\u7121\u7a0b\u5f0f\u78bc\u300d\u7684\u516c\u6c11\u5275\u4f5c\u8005 \u201cNo Code\u201dCitizen Creator<\/li>\r\n<li>\u7cfb\u7d71\u3001\u7db2\u7d61\u548c\u5e73\u53f0\u7576\u9053 Platforms, Networks &amp; Marketplaces<\/li>\r\n<li>MarTech\u7522\u54c1\u7206\u70b8\u6210\u9577 The Great App Explosion<\/li>\r\n<li>\u5927\u904b\u71df\u6982\u5ff5 From Big Data to Big Ops<\/li>\r\n<li>\u4eba\u6a5f\u5354\u8abf Harmonizing Human &amp; Machine<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/HjeqWOvhUg5NrqFXWv3k7NmXOtl_XGd5v1QwNlCt0lSufd4jcx8piu11_Q2QR6JUmw4ebXpjoHRwjEVZ5Cx7CRl5Xb84jvLwNEy7SJdtXdwCM7IDxkV1u-ZuheYTfm5g55QO4m0R\" alt=\"\" \/>\r\n<figcaption>\u5716\u7247\u6982\u5ff5\u4f86\u81ea MarTech 2030\uff0c\u4e26\u7531 awoo \u884c\u92b7\u5718\u968a\u518d\u88fd\u3002<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%B8%80%EF%BC%9A%E3%80%8C%E7%84%A1%E7%A8%8B%E5%BC%8F%E7%A2%BC%E3%80%8D%E7%9A%84%E5%85%AC%E6%B0%91%E5%89%B5%E4%BD%9C%E8%80%85_%E2%80%9CNo_Code%E2%80%9DCitizen_Creator\"><\/span><strong>\u8da8\u52e2\u4e00\uff1a<\/strong><strong>\u300c\u7121\u7a0b\u5f0f\u78bc\u300d\u7684\u516c\u6c11\u5275\u4f5c\u8005 \u201cNo Code\u201dCitizen Creator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Or_qbw_xjMoEIWgAqtw3sDROD9VWYFFiPgKhfLLUeXxLrb3VLK7fifVCelDmC9ob-cSF5TRWc8TfUzEq6cQ0vUR_AF0NK-XazY396ZR_gg-wtBguf6m6yZNGawCABDXwGyUBpzuS\" alt=\"\" \/>\r\n<figcaption>\u5716\u7247\u4f86\u6e90\uff1aMartech 2030<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>\u73fe\u4eca\u5404\u985e\u578b MarTech \u8edf\u9ad4\u7684\u51fa\u73fe\uff0c\u8ce6\u4e88\u975e\u6280\u8853\u4eba\u54e1\u4e0d\u9700\u8981\u5beb code \u5c31\u80fd\u5b8c\u6210\u5de5\u4f5c\u7684\u80fd\u529b\uff0c\u4f8b\u5982\u904b\u7528 WordPress \u67b6\u8a2d\u7db2\u7ad9\u3001\u7528 Canva \u751f\u6210\u4e0d\u540c\u898f\u683c\u8a2d\u8a08\u7248\u4f4d\u3001\u7528 Zapier \u5efa\u7acb\u81ea\u52d5\u5316\u6d41\u7a0b\u3001\u7528 Tableau \u5c31\u80fd\u5c07\u6578\u64da\u8996\u89ba\u5316\uff0c\u6b64\u5916\u9084\u6709\u8a2d\u8a08\u5c0d\u8a71\u6a5f\u5668\u4eba\u53ca\u8a9e\u97f3\u670d\u52d9\u7b49\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>\u53bb\u7a0b\u5f0f\u5316 &#8220;No-code&#8221; service<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u96a8\u8457&#8221;No-code&#8221;\u5de5\u5177\u8b8a\u5f97\u6108\u4f86\u6108\u666e\u53ca\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u900f\u904e\u5e73\u53f0\u4e0a\u7684 AI \u52a9\u624b\u53ca\u5c08\u5bb6\u5354\u52a9\uff0c\u4f86\u7372\u5f97\u66f4\u5ee3\u6cdb\u9032\u968e\u7684\u61c9\u7528\uff0c\u540c\u6642\u4e5f\u52a0\u901f\u5176\u751f\u7522\u6548\u80fd\uff0c\u5728\u6709\u9650\u6642\u9593\u4e0b\u66f4\u5feb\u901f\u5730\u843d\u5be6\u60f3\u6cd5\u3002\u64da Google \u7d71\u8a08\uff0c\u622a\u81f32020\/08\/30\uff0c\u5149\u662f\u900f\u904eAppSheet \u5efa\u7acb\u7684 APP \u5c31\u9ad8\u90542,413,351\u500b\uff0c\u5176\u4e2d\u6709\u8d85\u904e\u4e00\u767e\u842c\u500b\u662f\u5728\u904e\u53bb\u4e00\u5e74\u9593\u958b\u767c\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u800c\u5728 MarTech\uff0c\u884c\u92b7\u4eba\u751a\u81f3\u4e0d\u7528\u5de5\u7a0b\u5e2b\u7684\u8f14\u52a9\uff0c\u5c31\u80fd\u900f\u904e\u62d6\u79fb MarTech \u5de5\u5177\u4ecb\u9762\u4f86\u5b8c\u6210\u884c\u92b7\u81ea\u52d5\u5316\uff0c\u4f8b\u5982\u4f7f\u7528Hubspot \u5c31\u80fd\u505a\u5230\u540d\u55ae\u7ba1\u7406\u548c\u8868\u55ae\u88fd\u4f5c\u7b49\uff1b\u52a0\u4e0a AI \u7684\u9032\u6b65\uff0c\u8b93\u66f4\u591a\u884c\u92b7\u7ba1\u7406\u529f\u80fd\u5728\u5f48\u6307\u4e4b\u9593\u5c31\u80fd\u5b8c\u6210\uff0c\u4f8b\u5982 Open AI \u65bc\u4eca\u5e74\u767c\u5e03\u4e86\u65b0\u7684the GPT-3 API\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u9935\u9032\u4e00\u6bb5\u6587\u5b57\uff0cAPI\u5c31\u6703\u914d\u5408\u6587\u5b57\u6a21\u5f0f\uff0c\u81ea\u52d5\u751f\u6210\u76f8\u95dc\u6587\u6848\uff0c\u61c9\u7528\u7bc4\u570d\u5305\u542b\u5ee3\u544a\u6587\u6848\u3001\u7db2\u9801\u6587\u6848\u3001\u96fb\u5b50\u5831\u53ca\u90e8\u843d\u683c\u6587\u7ae0\u7b49\uff0c\u65e5\u5f8c\u6587\u6848\u64b0\u5beb\u7684\u5de5\u4f5c\u91cf\u5c31\u80fd\u6e1b\u8f15\u4e0d\u5c11\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%BA%8C%EF%BC%9A%E7%B3%BB%E7%B5%B1%E3%80%81%E7%B6%B2%E7%B5%A1%E5%92%8C%E5%B9%B3%E5%8F%B0%E7%95%B6%E9%81%93_Platforms_Networks_Marketplaces\"><\/span><strong>\u8da8\u52e2\u4e8c\uff1a<\/strong><strong>\u7cfb\u7d71\u3001\u7db2\u7d61\u548c\u5e73\u53f0\u7576\u9053 Platforms, Networks &amp; Marketplaces<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/wjCO-UUYgd2P0TPDmVTg-lVySJMpuB3wmqRq1RIrKLbzOnXk3-xn3uqsnI3_ZiGXoawf1kvEoah8Mfhe2-kWO7447QbWaJDgPWhqMkphopZ5MEKcNPLbc5wxv7z-yaQZS5qbmcoP\" alt=\"\" \/>\r\n<figcaption>\u5716\u7247\u4f86\u6e90\uff1aMarTech 2030<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>\u5e73\u53f0 Platforms<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>\u4f7f\u7528\u8005\u80fd\u5728 MarTech \u5e73\u53f0\u4e0a\u4eab\u6709\u773e\u591a\u529f\u80fd\uff0c\u4f8b\u5982\u5efa\u7acb\u6578\u64da\u6a21\u578b\u3001\u5efa\u7acb\u81ea\u52d5\u5316\u5de5\u4f5c\u6d41\u7a0b (workflow)\u3001\u5167\u5bb9\u7ba1\u7406\u53ca\u6d3b\u52d5\u7ba1\u7406\u7b49\uff0c\u5e73\u53f0\u76f8\u8f03\u65bc\u55ae\u9ede\u5f0f\u89e3\u6c7a\u65b9\u5f0f\uff0c\u6700\u5927\u7279\u8272\u5728\u65bc\u300c<strong>\u9069\u7528\u6027(adaptability)<\/strong>\u300d\u3002\u5e73\u53f0\u80fd\u570d\u7e5e\u8457\u6838\u5fc3\u89e3\u6c7a\u65b9\u6848\uff0c\u518d\u5411\u5916\u4e0d\u65b7\u5ef6\u4f38\u64f4\u5145\u5176\u8f14\u52a9\u529f\u80fd\uff0c\u5efa\u7acb\u8d77\u5f37\u5927\u7684\u751f\u614b\u7cfb\u7d71\uff0c\u8b93\u4f7f\u7528\u8005\u80fd\u5728\u55ae\u4e00\u5e73\u53f0\u4e0b\u4fbf\u80fd\u5b8c\u6210\u5de5\u4f5c\u6240\u9700\uff0c\u6700\u77e5\u540d\u7684\u4f8b\u5b50\u5305\u542b Salesforce\u3001Hubspot\u3001oracle\u3001SAP\u3001Google and Adobe \u7b49\u3002<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>\u7db2\u7d61 Networks<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u7db2\u7d61\u52a0\u901f\u5de5\u4f5c\u8005\u4e4b\u9593\u7684\u9023\u7d50\uff0c\u4f8b\u5982 Slack\u3001Zoom\u3001Meet \u7b49\u901a\u8a0a\u8edf\u9ad4\uff0c\u8b93\u4f7f\u7528\u8005\u9593\u80fd\u4ee5\u6700\u5feb\u901f\u5ea6\u6e9d\u901a\u3001\u4ea4\u6d41\u53ca\u5206\u4eab\u5373\u6642\u5167\u5bb9\uff0c\u9664\u4e86\u900f\u904e\u7db2\u8def\u5feb\u901f\u4e32\u806f\uff0c\u66f4\u5927\u7684\u50f9\u503c\u5728\u65bc\u300c\u5275\u9020\u793e\u7fa4 Create a community\u300d\uff0c\u53ef\u4ee5\u662f\u5efa\u7acb\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u3001\u54c1\u724c\u793e\u7fa4\u6216\u662f\u65b0\u5275\u793e\u7fa4\u7b49\u3002\u900f\u904e\u5275\u9020\u50f9\u503c\u4f86\u5c55\u73fe\u81ea\u5df1\u7684\u7368\u7279\u6027\u53ca\u6392\u4ed6\u6027\u3002<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>\u7cfb\u7d71 Marketplaces<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u5728\u7db2\u8def\u666e\u53ca\u7684\u6642\u4ee3\u4e0b\uff0c\u6d88\u8cbb\u8005\u53ef\u80fd\u96a8\u6642\u62ff\u8d77\u624b\u6a5f\u5c31\u958b\u59cb\u9032\u884c\u6d88\u8cbb\uff0c\u4ee5 B2C \u4f86\u8aaa\uff0cAmazon\u3001\u6dd8\u5bf6\u3001\u8766\u76ae\u7b49\u90fd\u662f\u63d0\u4f9b\u8cb7\u8ce3\u7684\u4ea4\u6613\u5e73\u53f0\uff1bB2B \u5ee0\u5546\u5247\u6709 cargo.one \u63d0\u4f9b\u822a\u904b\u5373\u6642\u6bd4\u50f9\u7684\u670d\u52d9\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4ee5\u4e0a\u4e09\u500b\u5143\u7d20\u4ea4\u758a\u61c9\u7528\u5728 MarTech \u7522\u696d\uff0c\u8b93\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u505a\u5230\u6574\u5408\u3001\u4e92\u52d5\u3001\u5275\u9020\u7684\u529f\u7528\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/9J_CVWEAtHlRj_vtuhg5A1EZr3inba1zST7GjEZIK0UEuUF1xYnT5nPRFMgM2m7cNgobY4_Zf7f8dQEDExJz-JKwUGYaYz6GTkYujm1BLiLyYM_FBkqhM9GvmuCM7C9kqJZ8m3fb\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u6b64\u6642\u54c1\u724c\u4e0d\u59a8\u601d\u8003\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u54ea\u4e9b\u5e73\u53f0\u548c\u7db2\u7d61\u751f\u614b\u7cfb\u662f\u4f60\u6b63\u5728\u53c3\u8207\u3001\u4e14\u5176\u6838\u5fc3\u50f9\u503c\u70ba\u4f55\uff1f<\/li>\r\n<li>\u54ea\u4e9b\u6a5f\u6703\u9069\u5408\u767c\u5c55\u6230\u7565\u5925\u4f34\u95dc\u4fc2\u3001\u5408\u4f5c\u5207\u5165\u9ede\u70ba\u4f55\uff1f<\/li>\r\n<li>\u672a\u4f86\u6709\u6a5f\u6703\u81ea\u5df1\u767c\u5c55\u51fa\u4e00\u500b\u5e73\u53f0\u6216\u793e\u7fa4\u55ce\uff1f<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%B8%89%EF%BC%9AMarTech%E7%94%A2%E5%93%81%E7%88%86%E7%82%B8%E6%88%90%E9%95%B7_The_Great_App_Explosion\"><\/span><strong>\u8da8\u52e2\u4e09\uff1aMarTech\u7522\u54c1\u7206\u70b8\u6210\u9577 The Great App Explosion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u76f8\u4fe1\u5c0d\u65bc MarTech \u7522\u696d\u6709\u4e00\u5b9a\u8a8d\u8b58\u7684\u884c\u92b7\u4eba\u54e1\u5c0d\u4ee5\u4e0b\u9019\u5f35\u5716\u61c9\u8a72\u4e0d\u964c\u751f\uff0c\u77ed\u77ed\u4e5d\u5e74\u9593 MarTech \u89e3\u6c7a\u65b9\u6848\u5f9e150\u500b\u66b4\u589e\u81f38000\u500b\uff0c\u7d04\u6210\u9577 5200%\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/0icGqyI0KV5q72qERrQjWT9HwR1UBaVQAgrdVFtsqnozTGNBSqfVpNvR57UZNw0x_8NgjBUJyPeKuG7Fm6TxEqZu8AhBG7LLuQbxjdXwtNT2FkZK40-v2nP_5YkUkD-bUgSYxha3\" alt=\"\" \/>\r\n<figcaption>\u5716\u7247\u4f86\u6e90\uff1achiefmartec.com<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>\u5373\u4f7f\u5e02\u5834\u4e0a\u5df2\u6709 Adobe\u3001HubSpot\u3001Oracle\u53ca Salesforce \u7b49\u5e02\u4f54\u7387\u9ad8\u7684 MarTech \u8edf\u9ad4\u89e3\u6c7a\u65b9\u6848\uff0c\u4f46\u6574\u9ad4 MarTech \u7522\u696d\u4f9d\u820a\u5448\u73fe\u9ad8\u901f\u6210\u9577\u7684\u72c0\u614b\uff0c\u4e3b\u8981\u539f\u56e0\u5728\u65bc\u5e02\u5834\u4e0a\u5c0d MarTech \u7522\u54c1\u9700\u6c42\u4e5f\u5728\u9ad8\u5ea6\u589e\u9577\uff0c\u7279\u5225\u662f COVID-19 \u75ab\u60c5\u958b\u59cb\u8086\u8650\u5168\u7403\uff0c\u4f01\u696d\u906d\u9047\u6578\u4f4d\u8f49\u578b\u7684\u56f0\u5883\uff0c\u8feb\u4f7f\u591a\u6578\u4f01\u696d\u958b\u59cb\u601d\u8003\u6539\u5584\u884c\u92b7\u6548\u80fd\u53ca\u7528\u6236\u7559\u5b58\u7b49\u554f\u984c\uff0c\u52a0\u4e0a\u672a\u4f86\u96b1\u79c1\u6b0a\u898f\u7bc4\u65e5\u6f38\u56b4\u683c\uff0c\u4f01\u696d\u7aef\u7684\u884c\u92b7\u6578\u4f4d\u8f49\u578b\u52e2\u5728\u5fc5\u884c\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e00\u822c SaaS \u5e73\u53f0\u8207\u61c9\u7528\u7a0b\u5f0f\u7684\u7dad\u5ea6\u53ef\u5206\u70ba\u4e94\u7a2e\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u5ba2\u88fd\u5316 APP (Custom Apps)\uff1a\u4f01\u696d\u81ea\u5efa\u7684\u7522\u54c1\u670d\u52d9\uff0c\u4f8b\u5982\u5b98\u65b9\u7db2\u7ad9\u3001\u7522\u54c1 APP \u7b49\u3002<\/li>\r\n<li>\u7d66\u5c08\u696d\u4eba\u54e1\u4f7f\u7528\u7684\u61c9\u7528\u7a0b\u5f0f (Specialist Apps)\uff1a\u6709\u7279\u5b9a\u7684 domain \u53caAPI\uff0c\u4f46\u6c92\u6709\u70ba\u5b83\u6240\u898b\u7684\u74b0\u5883\u7cfb\u7d71\uff0c\u4f8b\u5982Hotjar\u3001SEMrush\u3001InVision\u7b49\u3002<\/li>\r\n<li>\u61c9\u7528\u5e73\u53f0 (App Platforms)\uff1a\u6709\u7279\u5b9a\u7684domain\uff0c\u4e26\u53ef\u900f\u904e\u64f4\u5145\u529f\u80fd\u4f86\u6253\u9020\u5e73\u53f0\u751f\u614b\u7cfb\uff0c\u4f8b\u5982 HubSpot\u3001Salesforce\u3001Shopify\u7b49\u3002<\/li>\r\n<li>\u670d\u52d9\u5e73\u53f0 (Service Platforms)\uff1a\u63d0\u4f9b API \u4e32\u63a5\u7684\u4f01\u696d\u670d\u52d9\uff0c\u4f8b\u5982\u96f2\u7aef\u901a\u8a0a\u5e73\u53f0 Twilio\u3001\u91d1\u6d41\u4e32\u63a5 Stripe \u7b49\u3002<\/li>\r\n<li>\u96f2\u7aef\u5e73\u53f0 (Cloud Plarforms)\uff1aIaaS \u6216 PaaS\uff0c\u5982 AWS\u3001Azure\u3001GCP \u7b49\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u6b64\u5916\uff0c\u96a8\u8457 5G \u6642\u4ee3\u7684\u5230\u4f86\uff0cIDC \u570b\u969b\u6578\u64da\u8cc7\u8a0a\u9810\u4f30 2025 \u5e74\u5c07\u6703\u6709 416 \u5104\u500b IOT \u88dd\u7f6e\u88ab\u4f7f\u7528\uff0c\u5305\u542b\u7a7f\u6234\u5f0f\u8a2d\u5099\u3001\u611f\u61c9\u5668\u3001\u6c7d\u8eca\u3001\u96fb\u5b50\u3001\u97f3\u97ff\u7b49\uff0c\u52a0\u4e0a\u88fd\u4f5c\u8edf\u9ad4\u7684\u6210\u672c\u8207\u9580\u6abb\u6108\u4f86\u6108\u4f4e\uff0c\u5728\u672a\u4f86\u6bcf 18 \u500b\u786c\u9ad4\u8a2d\u5099\u5c31\u6709 1 \u500b\u64c1\u6709\u81ea\u5df1\u7684\u8edf\u9ad4\u61c9\u7528\uff0c\u751f\u6d3b\u4e2d\u5c07\u6703\u6709\u66f4\u591a\u6578\u4f4d\u63a5\u89f8\u9ede (digital touchpoints) \u7b49\u8457\u6d88\u8cbb\u8005\u53bb\u63a2\u7d22\uff0c\u4e5f\u8ce6\u4e88\u4e86\u5ee3\u544a\u5546\u8207\u5275\u4f5c\u8005\u6709\u66f4\u591a\u767c\u63ee\u7a7a\u9593\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E5%9B%9B%EF%BC%9A%E5%A4%A7%E9%81%8B%E7%87%9F%E6%A6%82%E5%BF%B5_From_Big_Data_to_Big_Ops\"><\/span><strong>\u8da8\u52e2\u56db\uff1a\u5927\u904b\u71df\u6982\u5ff5 From Big Data to Big Ops<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u6839\u64da IDC \u53ca Seagate23 \u7814\u7a76\u4f30\u8a08\uff0c\u5728\u4f01\u696d\u73fe\u6709\u6578\u64da\u7576\u4e2d\uff0c\u6709 44% \u6578\u64da\u672a\u88ab\u6293\u53d6\uff1b\u73fe\u6709\u6578\u64da\u7576\u4e2d\uff0c\u53c8\u6709 43% \u672a\u88ab\u4f7f\u7528\u3002\u800c\u4f01\u696d\u7684\u9996\u8981\u4efb\u52d9\uff0c\u5c31\u662f\u5c07\u6240\u6709\u76f8\u95dc\u6578\u64da\u6d6e\u51fa\u6aaf\u9762\uff0c\u4e26\u6709\u6548\u904b\u7528\u3002<\/p>\r\n\r\n\r\n\r\n<p>Gartner \u7d71\u8a08\uff0c\u5728 2022 \u5e74\u6709 35% \u4f01\u696d\u6a5f\u69cb\u5c07\u900f\u904e\u6b63\u898f\u7684\u7dda\u4e0a\u6578\u64da\u4ea4\u6613\u5e02\u5834\u8cb7\u8ce3\u6578\u64da\uff0c\u73fe\u5728\u8d77\u81f3 2025 \u5e74\uff0c\u6578\u64da\u5e73\u53f0\u4f9b\u61c9\u5546\u6bcf\u5e74\u6703\u4ee5 25% \u7684\u901f\u5ea6\u9ad8\u901f\u6210\u9577\uff0c\u4e5f\u56e0\u6b64\uff0c<strong>\u5982\u4f55\u5b8c\u6574\u7559\u5b58\u3001\u6574\u7406\u4e26\u5206\u6790\u6578\u64da\uff0c\u4ee5\u52a9\u65bc\u5546\u696d\u6c7a\u7b56\u7684\u57f7\u884c\uff0c\u5c07\u6210\u70ba\u4f01\u696d\u5be6\u8e10\u9ad8\u901f\u6210\u9577\u7684\u95dc\u9375<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u4f01\u696d\u7aef\u8a72\u5982\u4f55\u8b39\u614e\u61c9\u7528\u6578\u64da\uff0c\u4e5f\u662f\u4e00\u5927\u96e3\u984c\u3002\u82e5\u662f\u932f\u8aa4\u89e3\u8b80\u6578\u64da\u3001\u6216\u662f\u5728\u6578\u64da\u4e0d\u5b8c\u6574\u60c5\u6cc1\u4e0b\u64c5\u505a\u5224\u65b7\uff0c\u90fd\u6709\u53ef\u80fd\u5c0e\u81f4\u932f\u8aa4\u6c7a\u7b56\uff0c\u9019\u4e5f\u662f\u5206\u6790\u6578\u64da\u7684\u904e\u7a0b\u6240\u5fc5\u9808\u8981\u8003\u91cf\u7684\u3002\u6578\u64da\u5b8c\u6574\u6027\u9808\u9075\u5b88\u5169\u5927\u539f\u5247\uff1a<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u6578\u64da\u4f86\u6e90\u3001\u6e96\u78ba\u6027\u3001\u5373\u6642\u6027\uff0c\u4e14\u5fc5\u9808\u5efa\u7acb\u5728\u5408\u6cd5\u6027\u4e0a<\/li>\r\n<li>\u5982\u4f55\u6709\u6548\u6316\u6398\u6578\u64da\u80cc\u5f8c\u6240\u860a\u85cf\u50f9\u503c\uff0c\u4e26\u5373\u6642\u61c9\u7528\u5728\u5546\u696d\u6c7a\u7b56\u4e0a<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>\u56e0\u61c9\u6578\u64da\u5316\u6d6a\u6f6e\uff0c\u4f01\u696d\u5982\u4f55\u6210\u529f\u505a\u5230\u6578\u4f4d\u8f49\u578b<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u8981\u505a\u5230\u6578\u4f4d\u8f49\u578b\uff0c\u9996\u5148\uff0c\u4f01\u696d\u9700\u64fa\u812b\u4ee5\u5f80\u4ee5\u4eba\u70ba\u6c7a\u7b56\u7684\u601d\u7dad\uff0c\u4f9d\u64da\u6578\u64da\u6d1e\u5bdf\u9032\u884c\u6c7a\u7b56\u5224\u65b7\uff0c\u4e26\u900f\u904e\u5373\u6642\u6578\u64da\u53bb\u53cd\u8986\u64cd\u4f5c\u3001\u9054\u5230\u300c\u6578\u64da\u6d1e\u5bdf &#8211; \u5236\u5b9a\u6c7a\u7b56 &#8211; \u512a\u5316\u6539\u5584\u300d\u7684\u6b63\u5faa\u74b0\u3002<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>\u6578\u64da\u5316\u6d6a\u6f6e\u4e0b\uff0c\u884c\u92b7\u4eba\u54e1\u9700\u5177\u5099\u54ea\u4e9b\u6280\u80fd\uff1f<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u786c\u5be6\u529b\u65b9\u9762\uff0c\u884c\u92b7\u4eba\u5247\u5177\u5099\u66f4\u591a\u6578\u64da\u53ca\u904b\u71df\u80fd\u529b\uff0c\u505a\u70ba\u767c\u60f3\u3001\u57f7\u884c\u884c\u92b7\u6d3b\u52d5\u7684\u95dc\u9375\u6280\u80fd\uff1b\u8edf\u5be6\u529b\u65b9\u9762\uff0c\u96a8\u8457\u5168\u7403\u96b1\u79c1\u6b0a\u898f\u7bc4\u6d6a\u6f6e\u9650\u5236\u500b\u4eba\u5316\u884c\u92b7\uff0c\u884c\u92b7\u4eba\u54e1\u672a\u4f86\u4e5f\u9700\u52a0\u5f37\u5275\u610f\u80fd\u529b\uff0c\u4ee5\u61c9\u7528\u5728\u4e0d\u540c\u884c\u92b7\u7ba1\u9053\u7b56\u7565\u53bb\u89f8\u53ca\u6d88\u8cbb\u8005\u3001\u589e\u5f37\u5176\u5c0d\u54c1\u724c\u7684\u9ecf\u8457\u5ea6\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%BA%94%EF%BC%9A%E4%BA%BA%E6%A9%9F%E5%8D%94%E8%AA%BF_Harmonizing_Human_Machine\"><\/span><strong>\u8da8\u52e2\u4e94\uff1a\u4eba\u6a5f\u5354\u8abf <\/strong><strong>Harmonizing Human &amp; Machine<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u7814\u7a76\u767c\u73fe\uff1a2020 \u5e74\u6709 59% \u884c\u92b7\u4eba\u54e1\u64d4\u5fc3 AI \u4eba\u5de5\u667a\u6167\u5c07\u6703\u9650\u5236\u500b\u4eba\u767c\u5c55\uff0c\u6b64\u64d4\u6182\u76f8\u8f03 2019 \u5e74\u6210\u9577\u4e86 48%\uff0c\u7a76\u7adf AI \u5728\u884c\u92b7\u79d1\u6280\u9818\u57df\u4e0a\u626e\u6f14\u600e\u6a23\u7684\u89d2\u8272\uff1f\u884c\u92b7\u4eba\u54e1\u5982\u4f55\u5584\u7528 AI \u767c\u63ee\u66f4\u5927\u5546\u696d\u50f9\u503c\uff1f\u95dc\u9375\u5728\u65bc\uff0cHuman Intelligence + Artificial Intelligence (HI+AI) \u7684\u76f8\u4e92\u642d\u914d\u3002<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>AI\u7684\u512a\u52e2<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u96a8\u8457 AI \u6a5f\u5668\u5b78\u7fd2\u8fc5\u901f\u767c\u5c55\uff0c\u61c9\u7528\u5728\u884c\u92b7\u61c9\u7528\u5c64\u9762\uff0c\u5982\u5ee3\u544a\u81ea\u52d5\u6295\u653e\u8207\u9810\u7b97\u512a\u5316\u4e0a\uff0c\u6bd4\u4eba\u985e\u624b\u52d5\u64cd\u4f5c\u7684\u6548\u679c\u4f86\u7684\u597d\uff0cAI \u7684\u512a\u52e2\u5728\u65bc\uff0c\u8655\u7406\u884c\u92b7\u4eba\u7e41\u7463\u7684\u65e5\u5e38\u4e8b\u52d9\uff0c\u5354\u52a9\u5efa\u7acb\u884c\u92b7\u81ea\u52d5\u5316\uff0c\u81f3\u65bc AI \u7121\u6cd5\u53d6\u4ee3\u4eba\u985e\u7684\u662f<strong>\u5224\u65b7\u884c\u70ba\u6c7a\u7b56<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>AI\u7684\u6311\u6230<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u96d6\u7136 AI \u80fd\u5354\u52a9\u81ea\u52d5\u5316\u3001\u8f14\u52a9\u6c7a\u7b56\uff0c\u4f46AI\u6e96\u78ba\u6027\u4ecd\u6703\u88ab\u4eba\u985e\u5fc3\u7406\u3001\u793e\u4ea4\u548c\u60c5\u5883\u9ad4\u9a57\u7b49\u4eba\u70ba\u56e0\u5b50\u6240\u5f71\u97ff\uff0c\u800c\u9019\u4e9b\u56e0\u5b50\u5f88\u96e3\u5f9e\u6578\u64da\u4e2d\u5b8c\u6574\u9ad4\u73fe\uff0c\u56e0\u6b64\u900f\u904e\u884c\u92b7\u4eba\u54e1\u53bb\u505a\u5408\u7406\u7684\u6578\u64da\u89e3\u8b80\uff0c\u624d\u80fd\u771f\u6b63\u9054\u5230\u300cHI+AI\u300d\u7684\u6700\u5927\u7d9c\u6548\u3002<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>\u56e0\u61c9AI\u6642\u4ee3\uff0c\u884c\u92b7\u4eba\u54e1\u9700\u52a0\u5f37\u54ea\u4e9b\u6280\u80fd<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u672a\u4f86\u5341\u5e74\u884c\u92b7\u4eba\u54e1\u61c9\u767c\u5c55\u5169\u5927\u91cd\u9ede\u6280\u80fd\uff0c\u5206\u5225\u662f\u88fd\u4f5c\u6a21\u578b (model making) \u548c\u6253\u7834\u6a21\u578b (model breaking)\uff0c\u610f\u601d\u662f\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u88fd\u4f5c\u6a21\u578b (model making)\uff1a\u900f\u904e\u8a2d\u5b9a\u8b8a\u6578\u7b49\u65b9\u5f0f\uff0c\u81ea\u4e3b\u5efa\u69cb\u884c\u92b7\u6d3b\u52d5\u6a21\u578b<\/li>\r\n<li>\u6253\u7834\u6a21\u578b (model breaking)\uff1a\u5f9e\u4e2d\u6301\u7e8c\u9032\u884c\u6e2c\u8a66\u3001\u512a\u5316\uff0c\u904e\u7a0b\u4e2d\u53ef\u80fd\u6703\u6709\u7b26\u5408\u9810\u671f\u53ca\u8207\u9810\u671f\u4e0d\u7b26\u7684\u7d50\u679c\uff0c\u5728\u8207\u9810\u671f\u4e0d\u7b26\u7684\u60c5\u6cc1\u4e0b\uff0c\u8a72\u5982\u4f55\u8abf\u6574\u3001\u4fee\u6b63\u8b8a\u6578\uff0c\u4ee5\u9054\u5230\u884c\u92b7\u76ee\u6a19\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/DAJVehzCkhgBKrO9NMvCkR9QUNXws2V6EENHUNedmKkqlo2bfIqlxCFc8a9p0taCyp47sjPuO46Hthj9ZWoreMZV84jet7PLviLVnv0uQURVrqOZlfVTUWilS2m8yQFjsPHfYyHG\" alt=\"\" \/>\r\n<figcaption>\u5716\u7247\u4f86\u6e90\uff1aMarTech 2030<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>\u6839\u64da\u4e0a\u5716\uff0c\u53ef\u4ee5\u770b\u51fa AI \u8907\u96dc\u7a0b\u5ea6\u7684\u6f14\u9032\uff0c\u5f9e\u6700\u57fa\u790e\u7684 rules-based \u81ea\u52d5\u5316\u3001AI \u81ea\u52d5\u5316\u3001AI \u63a8\u85a6\u7cfb\u7d71\u5230 AI \u8f14\u52a9\u4eba\u70ba\u9032\u884c\u6c7a\u7b56\uff0c\u5728\u5efa\u7f6e\u6108\u4f86\u6108\u591a AI \u6a21\u578b\u4e0b\uff0c\u6703\u6709\u66f4\u591aAI\u9a45\u52d5\u6c7a\u7b56\u7684\u4e8b\u4ef6\u767c\u751f\u3002AI \u7684\u767c\u5c55\u4e5f\u6703\u4fc3\u4f7f\u66f4\u591a\u6c7a\u7b56\u81ea\u52d5\u5316\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u672a\u4f86\u4e0d\u53ea\u662f\u884c\u92b7\u4eba\u54e1\u7684MarTech \u61c9\u7528\uff0cAI \u5c07\u61c9\u7528\u5728\u751f\u6d3b\u5404\u65b9\u9762\uff0c\u5305\u542b\u6d88\u8cbb\u8005\u3001\u4f01\u696d\u4e5f\u6703\u63a1\u7528 AI \u5de5\u5177\u53bb\u9032\u884c\u66f4\u8070\u660e\u7684\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"awoo_%E6%89%80%E6%89%93%E9%80%A0%E7%9A%84_AI_MarTech_%E6%9C%8D%E5%8B%99\"><\/span><strong>awoo \u6240\u6253\u9020\u7684 AI MarTech \u670d\u52d9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>nununi AI (2021\/03 \u5f8c\u5df2\u66f4\u540d\u70ba<a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\"><strong>\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong><\/a>)\u64c1\u6709\u8655\u7406\u5927\u6578\u64da\u3001\u8a9e\u610f\u7406\u89e3\u548c\u9810\u6e2c\u5206\u6790\u7684\u80fd\u529b\uff0c\u900f\u904e\u5411\u91cf\u6578\u64da\u7684\u5de8\u91cf\u904b\u7b97\uff0c\u5c07\u5546\u54c1\u5c6c\u6027(product feed) \u76f8\u4e92\u9023\u7d50\uff0c\u8a08\u7b97\u51fa\u5546\u54c1\u8207\u5546\u54c1\u4e4b\u9593\u7684\u95dc\u806f\u6027\uff0c\u5206\u6790\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u884c\u70ba\u610f\u5716\u548c\u6d88\u8cbb\u60c5\u5883\uff0c\u9032\u800c\u63a8\u85a6\u6d88\u8cbb\u8005\u4e0b\u4e00\u500b\u53ef\u80fd\u8cfc\u8cb7\u7684\u5546\u54c1\u7d44\u5408\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/g4cu-7TyknL7GZo4PyzAUeQh21yPW5v1KJVtfDPdBsr3ny1mizYLMBTLRuztP7fsr09sOGNzZIsP7BT_vaQSr46yOaCAY8J2SjdsKZu4r-aq-aG8mb0q_rY9iEJjqamWm011x-_q\" alt=\"\" \/>\r\n<figcaption>nununi AI PDP (2021\/03 \u5f8c\u5df2\u66f4\u540d\u70ba<a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\"><strong>\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong><\/a>)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>\u6709\u5225\u65bc MarTech \u7522\u54c1\u4e0a\u5c07 AI \u904b\u7528\u5728\u5ba2\u6236\u7ba1\u7406\u6216\u5ee3\u544a\u6295\u653e\u4e0a\uff0cawoo \u7d50\u5408\u904e\u53bb SEO\u3001SEM \u7684\u5e02\u5834\u7d93\u9a57\u8207\u6d1e\u5bdf\uff0c\u5c07 nununi AI \u61c9\u7528\u5728\u5546\u54c1\u8cc7\u6599\u7d50\u69cb\u4e0a\uff0c\u7522\u51fa\u5177\u5927\u91cf\u641c\u5c0b\u610f\u5716\u7684\u5546\u54c1\u60c5\u5883\u7d44\u5408\u6a19\u7c64\uff0c\u6d88\u8cbb\u8005\u900f\u904e\u9ede\u64ca nununi \u6a19\u7c64\u5c31\u80fd\u7cbe\u6e96\u627e\u5230\u95dc\u806f\u6027\u9ad8\u7684\u5546\u54c1\uff0c\u540c\u6642\u505a\u5230\u300c\u627e\u7684\u5230\u3001\u901b\u8d77\u4f86\u300d\u53ca\u63d0\u5347\u5e73\u5747\u5ba2\u55ae\u50f9\u7684\u7d9c\u6548\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6709\u4e86\u8cc7\u6599\u7d50\u69cb\u5316\uff0c\u5c31\u80fd\u5927\u5e45\u6539\u5584\u50b3\u7d71 SEO \u7db2\u7ad9\u5206\u985e\u898f\u5283\u3001\u5167\u9023\u898f\u6a21\u6709\u9650\u53ca\u5546\u54c1\u547d\u540d\u96e3\u4ee5\u8207\u641c\u5c0b\u610f\u5716\u4e00\u81f4\u7b49\u554f\u984c\uff0c\u505a\u5230 SEO \u81ea\u52d5\u5316\uff0c\u5354\u52a9\u5177\u641c\u5c0b\u7af6\u722d\u529b\u7684\u9577\u5c3e\u95dc\u9375\u5b57\u80fd\u9032\u5165\u641c\u5c0b\u7d50\u679c\u7b2c\u4e00\u9801\uff0c\u63d0\u5347\u5546\u54c1\u641c\u5c0b\u6d41\u91cf\u8207\u80fd\u898b\u5ea6\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.nununi.com\/nununi-ai-seo-super-sale\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u672a\u4f86\u5df2\u4f86\uff01MarTech \u6d6a\u6f6e\u4e0b\u7684 AI SEO \u81ea\u52d5\u5316<\/a><\/p>\r\n\r\n\r\n\r\n<p>nununi AI \u6280\u8853\u4e5f\u61c9\u7528\u5728 OMO \u5168\u6e20\u9053\u89e3\u6c7a\u65b9\u6848\u4e0a\uff0c\u672a\u4f86\u7dda\u4e0a\u7dda\u4e0b\u6578\u64da\u80fd\u900f\u904e nununi 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href=\"https:\/\/www.nununi.com\/awoo-mike-ai-innovation-audrey\/\">\u5510\u9cf3\u3001\u6797\u601d\u543e\u5c0d\u8ac7\uff1aAI \u9069\u5408\u53f0\u7063\u55ce\uff1f\u5f9e\u75ab\u60c5\u770b\u6578\u4f4d\u5275\u65b0\u8207\u7522\u696d\u6a5f\u6703<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.nununi.com\/brand-digital-marketing-trend\/\">\u54c1\u724c\u5982\u4f55\u7d50\u5408\u6280\u8853\u8207\u884c\u92b7\uff0c\u6253\u9020\u500b\u4eba\u5316\u9867\u5ba2\u9ad4\u9a57\uff1f\u8ac7\u6578\u4f4d\u884c\u92b73\u5927\u8da8\u52e2<\/a><\/p>\r\n\r\n\r\n\r\n<p>\u672c\u6587\u70ba\u7bc0\u9304\u4e26\u7de8\u8b6f MarTech Conference: MarTech 2030 \u6f14\u8b1b\u7cbe\u83ef\u3002<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u7531 awoo \u6240\u4e3b\u8fa6\u7684 MarTech Asia \u4e9e\u6d32\u884c\u92b7\u79d1\u6280\u9ad8\u5cf0\u6703\u5df2\u65bc 9 \u6708 15 \u65e5\u5713\u6eff\u843d\u5e55\uff0c\u9080\u8acb\u570b\u5167\u5916 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":28476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,161],"tags":[],"class_list":["post-6391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","category-marketing-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u89e3\u5bc6MarTech\u8da8\u52e2\uff1a\u53bb\u7a0b\u5f0f\u5316\u3001MarTech\u5e73\u53f0\u53caAI\u4eba\u6a5f\u5354\u8abf\u5c07\u6210\u70ba\u672a\u4f86\u884c\u92b7\u4e3b\u6d41 - awoo<\/title>\n<meta name=\"description\" content=\"\u9577\u671f\u81f4\u529b\u65bcMarTech \u7522\u696d\u7814\u7a76\u3001\u865f\u7a31MarTech \u4e4b\u7236 Scott Brinker \u5982\u4f55\u770b\u5f85\u672a\u4f86\u5341\u5e74\u7684 MarTech \u767c\u5c55\uff1fawoo 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