{"id":6931,"date":"2017-07-03T10:29:53","date_gmt":"2017-07-03T02:29:53","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=6931"},"modified":"2017-07-03T10:29:53","modified_gmt":"2017-07-03T02:29:53","slug":"reasons-you-need-seo","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/reasons-you-need-seo\/","title":{"rendered":"\u70ba\u4ec0\u9ebc\u8981\u505aSEO? \u6dfa\u8ac7SEO\u7684\u6838\u5fc3\u50f9\u503c"},"content":{"rendered":"<p>\uff02\u6211\u7684\u7db2\u7ad9\u5176\u5be6\u5149\u9760\u5ee3\u544a\u6295\u905e\u5c31\u6709\u5f88\u7406\u60f3\u7684\u6295\u8cc7\u5831\u916c\u7387\u4e86\uff0c\u70ba\u4ec0\u9ebc\u6211\u9084\u8981\u505aSEO\uff1f\uff02<br \/>\n\uff02\u6211\u7684\u7db2\u7ad9\u5df2\u7d93\u5728\u8cfa\u9322\u4e86\uff0c\u70ba\u4ec0\u9ebc\u9084\u8981\u82b1\u6642\u9593\u505aSEO\uff1f\uff02<br \/>\n&nbsp;<br \/>\n\u5728\u793e\u7fa4\u4e0a\u4e5f\u6709\u4e0d\u5c11\u4eba\u79c9\u6301\u9019\u6a23\u7684\u60f3\u6cd5\uff0c\u6211\u5011\u7d93\u5e38\u9762\u81e8\u5230\u6709\u4eba\u554f\u3001 \u6216\u662f\u8cea\u7591 SEO\u7684\u91cd\u8981\u6027\uff0c\u4f46 SEO\u70ba\u4ec0\u9ebc\u9019\u9ebc\u91cd\u8981\uff1f\u5176\u4e2d\u6709\u5e7e\u500b\u95dc\u9375\u9ede\uff0c\u662f SEO\u7121\u6cd5\u88ab\u5176\u4ed6\u6d41\u91cf\u7ba1\u9053\u53d6\u4ee3\u7684\uff0c\u9019\u7bc7\u6587\u7ae0\u6211\u5c07\u7d30\u7d30\u7684\u8aaa\u660e\uff0c\u4f86\u5e6b\u52a9\u4f60\u7406\u89e3 SEO\u5c0d\u65bc\u7db2\u7ad9\u7684\u50f9\u503c\u3002<br \/>\n&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/reasons-you-need-seo\/#1_%E7%B6%B2%E8%B7%AF%E6%B6%88%E8%B2%BB%E6%AD%B7%E7%A8%8B%E6%98%AF%E8%A4%87%E9%9B%9C%E7%9A%84%EF%BC%8C%E4%BD%A0%E9%9C%80%E8%A6%81%E4%B8%8D%E5%90%8C%E7%9A%84%E7%AE%A1%E9%81%93%E4%BE%86%E4%BF%83%E6%88%90%E8%BD%89%E6%8F%9B\" >1. \u7db2\u8def\u6d88\u8cbb\u6b77\u7a0b\u662f\u8907\u96dc\u7684\uff0c\u4f60\u9700\u8981\u4e0d\u540c\u7684\u7ba1\u9053\u4f86\u4fc3\u6210\u8f49\u63db<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/reasons-you-need-seo\/#2_%E5%81%9ASEO%E5%8F%AF%E4%BB%A5%E6%94%B9%E5%96%84%E4%BD%A0%E7%9A%84%E7%B6%B2%E7%AB%99%E9%AB%94%E8%B3%AA%E3%80%81%E7%94%9A%E8%87%B3%E6%98%AFUX\" >2. \u505aSEO\u53ef\u4ee5\u6539\u5584\u4f60\u7684\u7db2\u7ad9\u9ad4\u8cea\u3001\u751a\u81f3\u662fUX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/reasons-you-need-seo\/#3_SEO%E5%B1%AC%E6%96%BC%E9%95%B7%E6%9C%9F%E6%9C%89%E6%95%88%E3%80%81%E4%B9%9F%E6%9B%B4%E5%84%AA%E6%96%BC%E5%BB%A3%E5%91%8A%E7%9A%84ROI\" >3. SEO\u5c6c\u65bc\u9577\u671f\u6709\u6548\u3001\u4e5f\u66f4\u512a\u65bc\u5ee3\u544a\u7684ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/reasons-you-need-seo\/#4_%E5%BB%BA%E7%AB%8B%E5%93%81%E7%89%8C%E5%BD%A2%E8%B1%A1%E3%80%81%E5%93%81%E7%89%8C%E6%AC%8A%E5%A8%81%E5%BA%A6\" >4. \u5efa\u7acb\u54c1\u724c\u5f62\u8c61\u3001\u54c1\u724c\u6b0a\u5a01\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/reasons-you-need-seo\/#%E7%90%86%E8%A7%A3_SEO%E7%9A%84%E5%84%AA%E5%8B%A2%E8%88%87%E9%87%8D%E8%A6%81%E6%80%A7%E6%98%AF%E7%B6%B2%E7%AB%99%E4%B8%BB%E5%BF%85%E9%A0%88%E9%9D%A2%E8%87%A8%E7%9A%84%E8%AA%B2%E9%A1%8C\" >\u7406\u89e3 SEO\u7684\u512a\u52e2\u8207\u91cd\u8981\u6027\u662f\u7db2\u7ad9\u4e3b\u5fc5\u9808\u9762\u81e8\u7684\u8ab2\u984c<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E7%B6%B2%E8%B7%AF%E6%B6%88%E8%B2%BB%E6%AD%B7%E7%A8%8B%E6%98%AF%E8%A4%87%E9%9B%9C%E7%9A%84%EF%BC%8C%E4%BD%A0%E9%9C%80%E8%A6%81%E4%B8%8D%E5%90%8C%E7%9A%84%E7%AE%A1%E9%81%93%E4%BE%86%E4%BF%83%E6%88%90%E8%BD%89%E6%8F%9B\"><\/span><strong>1. \u7db2\u8def\u6d88\u8cbb\u6b77\u7a0b\u662f\u8907\u96dc\u7684\uff0c\u4f60\u9700\u8981\u4e0d\u540c\u7684\u7ba1\u9053\u4f86\u4fc3\u6210\u8f49\u63db<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5982\u679c\u4f60\u662f\u00a0<a href=\"http:\/\/www.yesharris.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Harris\u5148\u751f<\/a>\u7684\u8b80\u8005\uff0c\u4f60\u6703\u77e5\u9053\u6211\u4e0d\u53ea\u4e00\u6b21\u63d0\u904e\uff0c\u6d88\u8cbb\u8005\u5728\u9032\u884c\u8f49\u63db\u4e4b\u524d\u6709\u8907\u96dc\u7684\u904e\u7a0b\uff0c\u9664\u975e\u4f60\u662f\u8d85\u7d1a\u6709\u9322\u4eba\uff0c\u5426\u5247\u5927\u591a\u7684\u6d88\u8cbb\u8005\u5728\u9032\u884c\u6d88\u8cbb\u524d\u6703\u5148\u4e0a\u7db2\u722c\u6587\u3001\u6bd4\u50f9\u3001\u6536\u96c6\u8cc7\u8a0a\u5f8c\uff0c\u624d\u6703\u9032\u884c\u8cfc\u8cb7\u3002<br \/>\n&nbsp;<br \/>\n\u8209\u4f8b\u4f86\u8aaa\uff0c\u5728\u4f60\u6709\u610f\u9858\u8981\u8cfc\u8cb7 4k\u96fb\u8996\u6642\uff0c\u4f60\u6703\u76f4\u63a5\u4e0apchome \u96a8\u4fbf\u9078\u4e00\u500b\u7522\u54c1\u5c31\u76f4\u63a5\u4e0b\u8a02\u55ae\u55ce\uff1f\u80af\u5b9a\u4e0d\u662f\u9019\u6a23\u7684\uff0c\u4f60\u4e00\u5b9a\u6703\u5148\u4e0a\u8ad6\u58c7\u53c3\u8003\u7db2\u53cb\u8a0e\u8ad6\u3001\u53c3\u8003\u90e8\u843d\u5ba2\u7684\u8a55\u8ad6\uff0c\u4e26\u5148\u7814\u7a76\u597d4k\u96fb\u8996\u6709\u54ea\u4e9b\u54c1\u724c\uff1f\u54ea\u4e00\u500b\u54c1\u724c\u6bd4\u8f03\u7b26\u5408\u4f60\u7684\u9700\u6c42\uff1f\u751a\u81f3\u6bcf\u4e00\u500b\u54c1\u724c\u7684\u50f9\u683c\u5340\u9593\u3001\u552e\u5f8c\u670d\u52d9\u5982\u4f55\uff0c\u9019\u4e9b\u90fd\u6703\u662f\u4f60\u60f3\u77e5\u9053\u7684\u8cc7\u8a0a\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-6925 alignnone\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/08\/why-seo-06.png\" alt=\"\" width=\"578\" height=\"318\" \/><br \/>\n\uff08\u4ee5\u4e0a\u5716\u4f86\u8aaa\uff0c\u9019\u500b\u7db2\u7ad9\u6709\u518d\u8ca9\u8ce3ovo\u96fb\u8996\u68d2\uff0c\u4f46\u6709\u5e36\u4f86\u66dd\u5149\u7684\u95dc\u9375\u5b57\u78ba\u6709\u6578\u5341\u7a2e\u4ee5\u4e0a\uff09<br \/>\n&nbsp;<br \/>\n\u4f46\u70ba\u4ec0\u9ebc\u9019\u6703\u8207 SEO\u6709\u95dc\u5462\uff1f\u56e0\u70ba\u6d88\u8cbb\u8005\u5728\u4e0b\u8a02\u55ae\u4e4b\u524d\uff0c\u65bc\u4e0d\u540c\u7684\u6b77\u7a0b\u4e2d\u4ed6\u6703\u5f9e\u4e0d\u540c\u7684\u7ba1\u9053\u4f86\u53d6\u5f97\u81ea\u5df1\u60f3\u8981\u7684\u8cc7\u8a0a\uff08\u6bd4\u65b9\u8aaa\u6d88\u8cbb\u8005\u53ef\u80fd\u6703\u5148\u4e0aMobile01\u770b\u7db2\u53cb\u8a0e\u8ad6\u3001\u63a5\u8457\u518d\u900f\u904eGoogle\u4f86\u641c\u5c0b\u50f9\u683c\u7684\u8cc7\u6599\uff09\uff0c\u56e0\u6b64\u7db2\u7ad9\u4e3b\u5fc5\u9808\u8981\u5728\u4e0d\u540c\u7684\u6d41\u91cf\u7ba1\u9053\u4e2d\u4f48\u5c40\uff0c\u4f86\u4fc3\u6210\u6d88\u8cbb\u8005\u7684\u8f49\u63db\uff08\u5728\uff02<a href=\"http:\/\/www.yesharris.com\/attribution-model-beginner\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7db2\u7ad9\u5206\u6790\u7684\u9ede\u64ca\u6b78\u5c6c\uff08\u6b78\u56e0\u5206\u6790\uff09 \u2013 \u521d\u5b78\u8005\u6307\u5357<\/a>\uff02\u4e2d\u6211\u5011\u6709\u66f4\u8a73\u7d30\u7684\u8aaa\u660e\u6d88\u8cbb\u8005\u7684\u8f49\u63db\u6b77\u7a0b\u3001\u4ee5\u53ca\u9ede\u64ca\u6b78\u5c6c\uff09\u3002<br \/>\n<img decoding=\"async\" class=\" wp-image-6923 alignnone\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/08\/why-seo-04-1.png\" alt=\"\" width=\"494\" height=\"289\" \/><br \/>\n\uff08\u53c8\u4ee5\u4e0a\u5716\u4f86\u8aaa\uff0c\u5176\u5be6\u6211\u5011\u9084\u662f\u5f9eGA\u88e1\u9762\u53ef\u4ee5\u770b\u5230\uff0c\u4f7f\u7528\u8005\u6709\u8457\u8907\u96dc\u7684\u8f49\u63db\u6b77\u7a0b\uff0c\uff02\u641c\u5c0b\uff02\u5247\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u6b77\u7a0b\u4e4b\u4e00\uff09<br \/>\n&nbsp;<br \/>\n\u5728\u8907\u96dc\u7684\u8f49\u63db\u6b77\u7a0b\u4e4b\u4e0b\uff0c\u6bcf\u4e00\u500b\u7ba1\u9053\u626e\u6f14\u8457\u4e0d\u540c\u7684\u89d2\u8272\uff0c\u4f60\u53ef\u4ee5\u900f\u904e SEO\u4f86\u89f8\u53ca\uff02\u4e3b\u52d5\u641c\u5c0b\u5546\u54c1\u8cc7\u8a0a\u7684\u4eba\uff02\u3001\u900f\u904e\u8207\u7b2c\u4e09\u65b9\u90e8\u843d\u5ba2\u7684\u5408\u4f5c\u4f86\u63a5\u89f8\u90e8\u843d\u5ba2\u81ea\u5df1\u7684\u8b80\u8005\u3001\u900f\u904eFacebook\u7684\u7d93\u71df\u4f86\u89f8\u53ca\u4f60\u7684\u7c89\u7d72\u3001\u6216\u5229\u7528<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/10\/use-google-analytics-remarketing-audiences-in-google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords \u7684\u518d\u884c\u92b7<\/a>\u4f86\u63a5\u89f8\uff02\u6b63\u5728\u7336\u8c6b\u662f\u5426\u8981\u8cfc\u8cb7\u5546\u54c1\uff02\u7684\u4eba\uff0c\u5982\u679c\u4f60\u53ea\u6709\u7d93\u71df\u55ae\u4e00\u7ba1\u9053\uff0c\u4f60\u6c92\u8fa6\u6cd5\u5168\u9762\u6027\u7684\u63a5\u89f8\u4e0d\u540c\u5c6c\u6027\u7684\u6d88\u8cbb\u8005\uff0c\u66f4\u6703\u5728\u4ed6\u5011\u7684\u8f49\u63db\u6b77\u7a0b\u4e2d\u7f3a\u5e2d\u3002<br \/>\n&nbsp;<br \/>\n<strong>SEO \u6beb\u7121\u7591\u554f\u662f\u91cd\u8981\u7684\u6d41\u91cf\u7ba1\u9053\u4e4b\u4e00\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u89f8\u53ca\uff02\u4e3b\u52d5\u641c\u5c0b\uff02\u3001\uff02\u6709\u4e3b\u52d5\u6027\u9700\u6c42\uff02\u7684\u6d88\u8cbb\u8005\uff0c\u9019\u662f\u5176\u4ed6\u7ba1\u9053\u7121\u6cd5\u53d6\u4ee3\u7684\u3002<\/strong><br \/>\n&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E5%81%9ASEO%E5%8F%AF%E4%BB%A5%E6%94%B9%E5%96%84%E4%BD%A0%E7%9A%84%E7%B6%B2%E7%AB%99%E9%AB%94%E8%B3%AA%E3%80%81%E7%94%9A%E8%87%B3%E6%98%AFUX\"><\/span><strong>2. \u505aSEO\u53ef\u4ee5\u6539\u5584\u4f60\u7684\u7db2\u7ad9\u9ad4\u8cea\u3001\u751a\u81f3\u662fUX<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\uff02<a href=\"https:\/\/www.awoo.com.tw\/blog\/2017\/06\/site-speed-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u505a SEO\u4f60\u7d55\u5c0d\u4e0d\u53ef\u4ee5\u5ffd\u7565\u7684\u3010\u7db2\u7ad9\u901f\u5ea6\u512a\u5316\u3011\uff0c\u95dc\u65bc\u901f\u5ea6\u512a\u5316\u7684\u4e09\u5169\u4e8b<\/a>\uff02\u4e2d\u6211\u5011\u8ac7\u8ad6\u904e\uff0c\uff02\u7db2\u7ad9\u901f\u5ea6\uff02\u512a\u5316\u5b58\u5728\u65bc awoo\u5e73\u65e5\u505a SEO\u7684SOP\u88e1\uff0c\u56e0\u70ba\u7db2\u7ad9\u901f\u5ea6\u5c0d\u7db2\u7ad9\u9ad4\u8cea\u6709\u5e6b\u52a9\u3001\u5c0d\u4f7f\u7528\u8005\u7d93\u9a57\u6709\u5e6b\u52a9\u3001\u5c0d\u8f49\u63db\u7387\u6709\u5e6b\u52a9\u3001\u5c0dSEO\u4e5f\u6709\u5e6b\u52a9\u3002<br \/>\n&nbsp;<br \/>\n\u4f60\u53ef\u4ee5\u5f9eGoogle\u5b98\u65b9\u7684<a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.cn\/zh-TW\/cn\/intl\/zh-TW\/webmasters\/docs\/search-engine-optimization-starter-guide-zh-tw.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\u6307\u5357<\/a>\u4e2d\u7684\u7b2c\u4e00\u6bb5\u6587\u7ae0\u770b\u5230\uff0cGoogle\u91cd\u8996\u7684\u662f\u4f7f\u7528\u8005\u7d93\u9a57\uff0c\u4f7f\u7528\u8005\u7d93\u9a57\u5728\u672a\u4f86\u7684SEO\u66f4\u662f\u8da8\u52e2\uff0c\u7db2\u7ad9\u901f\u5ea6\u512a\u5316\u3001\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u3001\u7db2\u7ad9\u662f\u5426\u6709\u84cb\u53f0\u5ee3\u544a\u3001\u7db2\u7ad9\u7684\u5b89\u5168\u6027\uff0c\u9019\u4e9b\u90fd\u662f\u540c\u6642\u8207 SEO\u4ee5\u53caUX\u6709\u95dc\u7684\u9805\u76ee\u3002<br \/>\n<img decoding=\"async\" class=\" wp-image-6927 alignnone\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/08\/why-seo-09.jpg\" alt=\"\" width=\"270\" height=\"400\" \/><br \/>\n\u8fd1\u5e74\u4f86\uff0c\u6211\u5011\u66f4\u53ef\u4ee5\u770b\u5230\u641c\u5c0b\u7d50\u679c\u7d93\u5e38\u6709\u8457\u975e\u5e38\u8c50\u5bcc\u7684\u4ecb\u9762\uff0c\u4ee5\u4e0b\u5716\u4f86\u8aaa\uff0c\u641c\u5c0b\uff02\u5433\u5b97\u61b2\uff02\u4f60\u53ef\u4ee5\u770b\u5230\u5433\u5b97\u61b2\u7684\u76f8\u95dc\u65b0\u805e\u3001\u751a\u81f3\u5728\u53f3\u5074\u53ef\u4ee5\u770b\u5230\u4ed6\u7684\u751f\u65e5\u3001\u5b50\u5973\u3001\u914d\u5076\u2026\u7b49\u8cc7\u6599\uff0c\u9019\u4e9b\u90fd\u662f Google \u6b63\u5728\u6975\u529b\u6539\u5584\u4f7f\u7528\u8005\u7d93\u9a57\u7684\u8b49\u660e\u8207\u904e\u7a0b\uff0c\u82e5\u7db2\u7ad9\u4e3b\u7528\u5fc3\u628a\u7db2\u7ad9\u5167\u5bb9\u3001SEO\u505a\u597d\uff0c\u4e5f\u6703\u975e\u5e38\u6709\u6a5f\u6703\u5229\u7528\u641c\u5c0b\u7d50\u679c\u9801\u4f86\u5f97\u5230\u985e\u4f3c\u7684\u66dd\u5149\u3001\u8207Google\u4e00\u8d77\u63d0\u5347\u4f7f\u7528\u8005\u7d93\u9a57\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-6926 alignnone\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/08\/why-seo-08.jpg\" alt=\"\" width=\"447\" height=\"280\" \/><br \/>\n&nbsp;<br \/>\n\u4e0d\u7ba1\u4f60\u6b63\u5728\u7336\u8c6b\u662f\u5426\u8981\u6295\u5165\u6642\u9593\u81ea\u5df1\u947d\u7814 SEO\u3001\u6216\u662f\u8058\u8acb SEO\u9867\u554f\uff0c\u5e0c\u671b\u4f60\u80fd\u8a8d\u77e5\u5230\uff0c\u9032\u884cSEO\u7684\u904e\u7a0b\uff0c\u5176\u5be6\u5c31\u662f\u4e0d\u65b7\u512a\u5316\u7db2\u7ad9\u9ad4\u8cea\uff0c\u5e36\u7d66\u4f7f\u7528\u8005\u6b63\u5411\u7684\u4f7f\u7528\u9ad4\u9a57\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_SEO%E5%B1%AC%E6%96%BC%E9%95%B7%E6%9C%9F%E6%9C%89%E6%95%88%E3%80%81%E4%B9%9F%E6%9B%B4%E5%84%AA%E6%96%BC%E5%BB%A3%E5%91%8A%E7%9A%84ROI\"><\/span><strong>3. SEO\u5c6c\u65bc\u9577\u671f\u6709\u6548\u3001\u4e5f\u66f4\u512a\u65bc\u5ee3\u544a\u7684ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6bd4\u8d77\u5ee3\u544a\u7684\u64cd\u4f5c\uff0cSEO \u672c\u8eab\u96d6\u7136\u9700\u8981\u6295\u5165\u6642\u9593\u3001\u4eba\u529b\uff0c\u751a\u81f3\u8981\u8058\u8acb\u5c08\u5bb6\u4f86\u5354\u52a9\u898f\u5283\u7db2\u7ad9\u7684SEO\u67b6\u69cb\uff0c\u4f46\u56e0\u70ba SEO\u5c6c\u65bc\u9577\u671f\u6709\u6548\u7684\uff0c\u9577\u671f\u4e0b\u4f86\u6210\u672c\u6703\u6bd4\u95dc\u9375\u5b57\u5ee3\u544a\u9084\u8981\u4f4e\u8a31\u591a\uff0c\u5728awoo\u7684\u6848\u4f8b\u4e2d\uff0c\u4ee5\u6574\u9ad4\u7684SEO\u9810\u7b97\u8207\u7372\u5f97\u7684\u6d41\u91cf\u4f86\u76f8\u9664\uff0c\u5e73\u5747CPC\u5e7e\u4e4e\u53ef\u4ee5\u63a7\u5236\u57281\u3001\u751a\u81f30.5\u4ee5\u5167\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-6929 alignnone\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/08\/5-reason-seo.png\" alt=\"\" width=\"551\" height=\"332\" \/><br \/>\n\u540c\u6642\uff0c\u64cd\u4f5c\u5ee3\u544a\u6240\u9700\u7684\u4eba\u529b\u5176\u5be6\u4e26\u4e0d\u6703\u5c11\u65bc SEO\uff0c\u82e5PPC\u8981\u64cd\u4f5c\u7684\u6709\u6548\u3001\u4e14\u6709\u4e00\u5b9a\u7684ROI\uff0c\u4f60\u9700\u8981\u5c08\u696d\u7684\u5ee3\u544aAE\u4f86\u5b9a\u671f\u5206\u6790\u6578\u64da\u3001\u89c0\u770b\u5ee3\u544a\u7684\u6210\u6548\u3001\u4e26\u9069\u6642\u7684\u512a\u5316\uff0c\u7576\u7136\uff0c\u5982\u679c\u4f60\u671f\u671b\u6709\u5f88\u9ad8\u7684\u66dd\u5149\u3001\u8f49\u63db\uff0c\u4f60\u4e5f\u9700\u8981\u6295\u5165\u4e0d\u5c11\u5ee3\u544a\u9810\u7b97\u4f86\u9054\u5230\u76ee\u6a19\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-6924 alignnone\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/08\/why-seo-05.png\" alt=\"\" width=\"508\" height=\"138\" \/><br \/>\n\u4ee5\u4e0a\u5716\u7bc4\u4f8b\u4f86\u8aaa\uff0c\u9019\u500b\u7db2\u7ad9\u624d\u525b\u958b\u59cb3\u500b\u6708\u7684\u7db2\u7ad9SEO\u6539\u5584\uff0c\u6d41\u91cf\u5c31\u958b\u59cb\u4e0d\u65b7\u7684\u5f80\u4e0a\u6210\u9577\uff08\u7576\u7136\u6210\u9577\u66f2\u7dda\u53ca\u5be6\u969b\u72c0\u6cc1\u9084\u662f\u8981\u8996\u7db2\u7ad9\u800c\u5b9a\uff09<br \/>\n\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u4f60\u7684PPC\u6bcf\u500b\u6708\u6709\u8d85\u904e\u4e00\u842c\u500b\u95dc\u9375\u5b57\u3001\u6709\u6578\u767e\u500b\u5ee3\u544a\u7fa4\u7d44\u5728\u64cd\u4f5c\uff0c\u4f60\u8981\u5982\u4f55\u78ba\u4fdd\u6bcf\u4e00\u500b\u5ee3\u544a\u7fa4\u7d44\u90fd\u6709\u76f8\u5c0d\u61c9\u7684ROI\uff1f\u8f49\u63db\u7387\u9ad8\u7684\u6587\u6848\u3001\u95dc\u9375\u5b57\u3001\u5ee3\u544a\u7fa4\u7d44\u662f\u54ea\u4e9b\uff1f\u518d\u884c\u92b7\u7b56\u7565\u8a72\u600e\u9ebc\u9032\u884c\uff1f\u6bcf\u500b\u6708\u9810\u7b97\u8abf\u914d\u7684\u72c0\u6cc1\u3001\u7af6\u50f9\u72c0\u6cc1\u3001\u54c1\u8cea\u5206\u6578\u662f\u5426\u6709\u4e0a\u5347\/\u4e0b\u964d\uff0c\u4ee5\u4e0a\u7a2e\u7a2e\u7684\u7d30\u7bc0\u90fd\u9700\u8981\u4e00\u4f4d\u5c08\u696d\u7684\u5ee3\u544a\u6295\u624b\u9032\u884c\u5b9a\u671f\u7684\u76e3\u63a7\u3001\u8abf\u6574\u3001\u512a\u5316\u3002<br \/>\n\u5982\u679c\u4f60\u7684\u518d\u884c\u92b7\u7b56\u7565\u8981\u7d50\u5408Facebook\u5ee3\u544a\u64cd\u4f5c\u3001\u7db2\u7ad9\u4e0a\u7684\u512a\u60e0\u6d3b\u52d5\u3001EDM\u2026\u7b49\u884c\u92b7\u624b\u6cd5\uff0c\u4f60\u66f4\u662f\u80af\u5b9a\u9700\u8981\u4e00\u4f4d\u4ee5\u4e0a\u7684\u5c08\u696d\u5ee3\u544a\u6295\u624b\uff0c\u4e00\u5e74\u4e0b\u4f86\u6210\u672c\u5c31\u81f3\u5c11\u8981\u6578\u5341\u842c\u4ee5\u4e0a\u7684\u4eba\u4e8b\u6210\u672c\u3001\u52a0\u4e0a\u6578\u5341\u842c\u7684\u5ee3\u544a\u9810\u7b97\uff08\u5982\u679c\u4f60\u7684\u7522\u696d\u7af6\u50f9\u72c0\u6cc1\u5f88\u6fc0\u70c8\uff0c\u5ee3\u544a\u6210\u672c\u7576\u7136\u4e5f\u6703\u8b8a\u5f97\u66f4\u6602\u8cb4\uff09\u3002<br \/>\n&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%E5%BB%BA%E7%AB%8B%E5%93%81%E7%89%8C%E5%BD%A2%E8%B1%A1%E3%80%81%E5%93%81%E7%89%8C%E6%AC%8A%E5%A8%81%E5%BA%A6\"><\/span><strong>4. \u5efa\u7acb\u54c1\u724c\u5f62\u8c61\u3001\u54c1\u724c\u6b0a\u5a01\u5ea6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6bd4\u8d77\u95dc\u9375\u5b57\u5ee3\u544a\u3001Facebook \u5ee3\u544a\uff0c\u6211\u5011\u7684\u6d88\u8cbb\u8005\u66f4\u50be\u5411\u65bc\u76f8\u4fe1 Google\u6240\u6f14\u7b97\u51fa\u4f86\u7684\u81ea\u7136\u641c\u5c0b\u7d50\u679c\uff0c\u5149\u5f9e\u81ea\u7136\u641c\u5c0b\u7684\u9ede\u95b1\u7387\u4e0a\u5c31\u53ef\u4ee5\u5f88\u8f15\u6613\u5730\u770b\u7684\u51fa\u4f86\uff0c\u81ea\u7136\u641c\u5c0b\u6392\u5e8f\u524d\u4e09\u540d\u901a\u5e38\u90fd\u6703\u6709 30~50%\u4ee5\u4e0a\u7684\u9ede\u95b1\u7387\uff0c\u4f46\u95dc\u9375\u5b57\u5ee3\u544a\u5373\u4fbf\u6392\u540d\u5728\u7b2c\u4e00\u540d\uff0c\u6709\u6642\u4f60\u9084\u662f\u5f97\u4e0d\u5230\u8d85\u904e3%\u7684\u9ede\u95b1\u7387\uff0c\u4e3b\u56e0\u9084\u662f\u56e0\u70ba<strong>\u4f7f\u7528\u8005\u6bd4\u8f03\u76f8\u4fe1\u81ea\u7136\u641c\u5c0b<\/strong>\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-6930 alignnone\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/08\/why-seo-02.png\" alt=\"\" width=\"469\" height=\"95\" \/><br \/>\n\u9664\u6b64\u4e4b\u5916\uff0cSEO\u8207\u5176\u4ed6\u5ee3\u544a\u7ba1\u9053\u4e00\u6a23\uff0c\u5b83\u53ef\u4ee5\u5354\u52a9\u4f60\u63d0\u9ad8\u54c1\u724c\u7684\u66dd\u5149\u5ea6\u3001\u751a\u81f3\u5851\u9020\u54c1\u724c\u5f62\u8c61\uff0c\u4ee5\u4e0b\u5716\u7bc4\u4f8b\u4f86\u8aaa\uff0c\u5c0f\u4e09\u7f8e\u65e5\u7684\u54c1\u724c\u6838\u5fc3\u50f9\u503c\u4fbf\u662f\uff02\u5e73\u50f9\u7f8e\u599d\uff02\uff0c\u82e5\u64cd\u4f5c\u5f97\u5b9c\uff0c\u641c\u5c0b\u5f15\u64ce\u53ef\u4ee5\u5e6b\u52a9\u4f60\u5927\u91cf\u7684\u66dd\u5149\u3001\u4e26\u50b3\u9054\u54c1\u724c\u7684\u8a0a\u606f\u7d66\u6d88\u8cbb\u8005\u77e5\u9053\uff0c\u5728\u9577\u4e45\u7d93\u71dfSEO\u3001\u7372\u5f97\u5927\u91cf\u7684\u66dd\u5149\u5f8c\uff0c\u751a\u81f3\u6703\u8b93\u8a31\u591a\u7684\u6d88\u8cbb\u8005\u60f3\u5230\uff02\u5c0f\u4e09\u7f8e\u65e5\uff02\u5c31\u76f4\u63a5\u806f\u60f3\u5230\uff02\u5e73\u50f9\u7f8e\u599d\uff02\uff0c\u5728\u6d88\u8cbb\u8005\u60f3\u8981\u5c0b\u627e\u8f03\u5e73\u50f9\u7684\u5546\u54c1\u6642\u66f4\u6703\u4e3b\u52d5\u641c\u5c0b\u5c0f\u4e09\u7f8e\u65e5\uff0c\u5275\u9020\u66f4\u597d\u7684\u54c1\u724c\u6548\u61c9\u3002\uff08\u7576\u7136\uff0c\u5229\u7528SEO\u4f86\u505a\u54c1\u724c\u884c\u92b7\u7684\u524d\u63d0\u662f\uff0c\u4f60\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u66dd\u5149\u7684\u91cf\u8981\u5920\u5927\uff0c\u56e0\u6b64\u4f60\u5fc5\u9808\u8981\u5148\u628a\u4f60\u7684SEO\u505a\u597d\uff09<br \/>\n<img decoding=\"async\" class=\"wp-image-6928 alignnone\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/08\/why-seo-03.png\" alt=\"\" width=\"459\" height=\"346\" \/><br \/>\n\u77e5\u540d\u7684SEO\u5a92\u9ad4\u00a0<a href=\"http:\/\/searchengineland.com\/top-5-ways-to-use-search-for-branding-66332\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Land<\/a>\u4e5f\u7d93\u5e38\u5831\u5c0e\uff02\u5229\u7528\u641c\u5c0b\u5f15\u64ce\u4f86\u505a\u54c1\u724c\u884c\u92b7\uff02\u7684\u76f8\u95dc\u5831\u5c0e\uff0cSEO\u53ef\u4ee5\u5e6b\u52a9\u4f60\u505a\u597d\u54c1\u724c\u884c\u92b7\u5728\u570b\u5916\u7684SEO\u7522\u696d\u5df2\u7d93\u662f\u5927\u5bb6\u6240\u5171\u540c\u8a8d\u77e5\u7684\u4e8b\u5be6\uff0c\u5c24\u5176\u7576\u4f60\u7684\u6392\u540d\u5728\u7b2c\u4e00\u9801\u6642\uff0c\u90a3\u66dd\u5149\u91cf\u80fd\u81ea\u7136\u800c\u7136\u7684\u63d0\u5347\u4f60\u7684\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u914d\u5408\uff02\u4f7f\u7528\u8005\u81f3\u4e0a\uff02\u7684\u7406\u5ff5\u7d93\u71df\u54c1\u724c\uff0c\u80fd\u5f97\u5230\u66f4\u591a\u7684\u54c1\u724c\u8a8d\u540c\uff0c\u4f46\u7576\u7136\uff0c\u9996\u8981\u524d\u63d0\u662f\u4f60\u5fc5\u9808\u8981\u82b1\u6642\u9593\u3001\u4e26\u91cd\u8996 SEO\uff0c\u4e0d\u65b7\u7684\u512a\u5316\u7db2\u7ad9\uff0c\u624d\u6703\u6709\u660e\u986f\u7684\u6210\u6548\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h2><span 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