{"id":7500,"date":"2017-09-05T17:24:06","date_gmt":"2017-09-05T09:24:06","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=7500"},"modified":"2023-09-03T14:18:41","modified_gmt":"2023-09-03T06:18:41","slug":"how-search-engine-work","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-search-engine-work\/","title":{"rendered":"\u5225\u57f7\u8ff7\u65bcSEO\u6f14\u7b97\u6cd5\uff0c\u4f60\u8a72\u57f7\u8ff7\u7684\u662f\u4f7f\u7528\u8005\u9ad4\u9a57"},"content":{"rendered":"<p>\u8a31\u591a\u4eba\u5728\u5b78\u7fd2 SEO\u6642\u53ea\u5c08\u6ce8\u5728\u6392\u540d\u56e0\u7d20\u4e0a\uff0c\u4f46\u4e8b\u5be6\u4e0a 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width=\"851\" height=\"662\" \/><br \/>\n\u6211\u5011\u5728\u770b\u6700\u5f8c\u4e00\u500b\u4f8b\u5b50\uff0c\u4ee5\u4e0b\u5716\u4f86\u8aaa\uff0c\u4f60\u6703\u770b\u5230\u641c\u5c0b\uff02\u7279\u529b\u5c4b \u8a55\u50f9\uff02\u7684\u641c\u5c0b\u7d50\u679c\u9801\u51fa\u73fe\u4e86\u8a31\u591a\u8a0e\u8ad6\u5340\u3001\u8ad6\u58c7\u578b\u7db2\u7ad9\uff08\u50cf\u662fPTT\u3001Mobile01\uff09\uff0c\u90a3\u4ee3\u8868\uff0c\u641c\u5c0b\u9019\u7d44\u5b57\u7684\u4eba\u61c9\u8a72\u8981\u770b\u5230\u7684\u662f\u8ad6\u58c7\u578b\u7db2\u7ad9\uff0c\u56e0\u70ba\u8ad6\u58c7\u578b\u7db2\u7ad9\u624d\u80fd\u6eff\u8db3\u4ed6\u5011\u7684\u9700\u6c42\u3002<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-7504 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/08\/08313.jpg\" alt=\"\" width=\"912\" height=\"671\" \/><br \/>\n\u70ba\u4ec0\u9ebc\u6703\u6709\u4e0a\u8ff0\u7684\u72c0\u6cc1\uff1f\u56e0\u70baGoogle\u6703\u5206\u6790\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u610f\u5716\u3001\u4e26\u6536\u96c6\u5b83\u5011\u7684\u6578\u64da\uff0c\u4f86\u7d66\u4e88\u6700\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u5c0d\u641c\u5c0b\u5f15\u64ce\u4f86\u8aaa\uff0c\u63d0\u5347\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u9ad4\u9a57\u662f\u6700\u512a\u5148\u7684\u4e00\u4ef6\u4e8b\uff0c\u56e0\u6b64\u505a\u70ba\u4f01\u696d\u4e3b\uff0c\u4f60\u4e5f\u61c9\u8a72\u8981\u5c0d\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u610f\u5716\u6709\u6240\u7406\u89e3\uff0c\u624d\u80fd\u505a\u597d SEO\u3002\uff08\u5176\u5be6\u641c\u5c0b\u884c\u70ba\u5206\u70baNavigational\u3001Informational\u3001Transactional \u4e09\u7a2e\uff0c\u4e09\u7a2e\u4e5f\u6709\u5404\u81ea\u4e0d\u540c\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u9019\u90e8\u5206\u7684\u7d30\u7bc0\u6211\u5011\u5c07\u65bc\u4e0b\u4e00\u7bc7\u6587\u7ae0\u63a2\u8a0e\uff09<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%97%9C%E9%8D%B5%E5%AD%97%E7%AD%96%E7%95%A5%E6%B2%92%E6%9C%89%E7%B5%95%E5%B0%8D%E7%9A%84%E5%B0%8D%E9%8C%AF%EF%BC%8C%E5%9B%A0%E7%82%BA%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E5%8F%AA%E6%98%AF%E8%B2%A0%E8%B2%AC%E9%80%A3%E7%B5%90%E3%80%90%E4%BD%BF%E7%94%A8%E8%80%85%E3%80%91%E8%88%87%E3%80%90%E7%B6%B2%E7%AB%99%E4%B8%BB%E3%80%91\"><\/span><strong>\u95dc\u9375\u5b57\u7b56\u7565\u6c92\u6709\u7d55\u5c0d\u7684\u5c0d\u932f\uff0c\u56e0\u70ba\u641c\u5c0b\u5f15\u64ce\u53ea\u662f\u8ca0\u8cac\u9023\u7d50\u3010\u4f7f\u7528\u8005\u3011\u8207\u3010\u7db2\u7ad9\u4e3b\u3011<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7d93\u5e38awoo\u6709\u5ba2\u6236\u8a62\u554f\u6211\u5011\uff0c\uff02\u6211\u7528xxx\u9019\u7d44\u95dc\u9375\u5b57\u5c0d\u55ce\uff1f\uff02\u3001\uff02\u6211\u7528\u9019\u7d44\u95dc\u9375\u5b57\u6703\u5c0d\u641c\u5c0b\u5f15\u64ce\u7684\u7406\u89e3\u6bd4\u8f03\u597d\u55ce\uff1f\uff02\u3001\uff02\u53ef\u4ee5\u9078\u9019\u7d44\u95dc\u9375\u5b57\u55ce\uff1f\uff02<br \/>\n\u4e8b\u5be6\u4e0a\uff0c\u5728\u64ec\u5b9a\u95dc\u9375\u5b57\u7b56\u7565\u6642\uff0c\u6211\u5011\u7684\u5de5\u4f5c\u4e0d\u662f\u8a0e\u597d\u641c\u5c0b\u5f15\u64ce\u3001\u6216\u53bb\u5206\u6790\uff02\u54ea\u4e9b\u95dc\u9375\u5b57\u641c\u5c0b\u5f15\u64ce\u6703\u559c\u6b61\uff02\uff0c\u9019\u6a23\u7684\u601d\u8003\u908f\u8f2f\u6703\u8b93\u4f60\u5728\u5b78\u7fd2 SEO\u7684\u904e\u7a0b\u4e2d\u4e00\u76f4\u7528\u932f\u8aa4\u7684\u89d2\u5ea6\u601d\u8003\uff0c\u56e0\u70ba\u641c\u5c0b\u5f15\u64ce\u7684\u5de5\u4f5c\u53ea\u662f\u9023\u7d50\u4f7f\u7528\u8005\u8207\u7db2\u7ad9\u4e3b\uff0cGoogle\u5728\u5206\u6790\u4f7f\u7528\u8005\u7684\u9700\u6c42\u5f8c\uff0c\u6703\u4ee5\u4f7f\u7528\u8005\u70ba\u51fa\u767c\u9ede\u3001\u63d0\u4f9b\u7d66\u4f7f\u7528\u8005\u6700\u80fd\u6eff\u8db3\u4ed6\u5011\u9700\u6c42\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u56e0\u6b64\u4f60\u5fc5\u9808\u8981\u7814\u7a76\uff02\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u884c\u70ba\uff02\u3001\u4ee5\u53ca\uff02\u4f7f\u7528\u8005\u7684\u610f\u5716\uff02\uff0c\u5728\u64ec\u5b9a\u95dc\u9375\u5b57\u7b56\u7565\u6642\u6c92\u6709\u7d55\u5c0d\u7684\u5c0d\u932f\uff0c\u56e0\u70ba\u4f7f\u7528\u8005\u7684\u95dc\u9375\u5b57\u884c\u70ba\u6703\u96a8\u8457\u6642\u9593\u53ca\u8da8\u52e2\u8b8a\u5316\uff0c\u4f60\u8a72\u601d\u8003\u7684\u4e0d\u662f\uff02\u9019\u7d44\u95dc\u9375\u5b57\u5c0d\u9084\u662f\u4e0d\u5c0d\uff1f\uff02\uff0c\u800c\u662f\uff02\u6211\u7684\u7522\u54c1\u53d7\u773e\u662f\u8ab0\uff1f\u4ed6\u5011\u53ef\u80fd\u6709\u751a\u9ebc\u6a23\u7684\u95dc\u9375\u5b57\u884c\u70ba\uff1f\u4ed6\u5011\u5728\u641c\u5c0b\u6642\u90fd\u60f3\u8981\u627e\u5230\u751a\u9ebc\uff1f\uff02\u3002<br \/>\n\u8209\u4f8b\u4f86\u8aaa\uff0c\u4ee5\u524d\u6211\u5011\u4e03\u5e74\u7d1a\u751f\u5728\u73a9\u7684\u795e\u5947\u5bf6\u8c9d\uff0c\u73fe\u5728\u5df2\u88ab\u5a92\u9ad4\u53ca\u5ee0\u5546\u66f4\u540d\u70ba\uff02\u5bf6\u53ef\u5922\uff02\uff0c\u56e0\u6b64\u4f60\u53ef\u4ee5\u5728Google Trend\u4e0a\u770b\u5230\uff0c\u73fe\u5728\uff02\u5bf6\u53ef\u5922\uff02\u7684\u641c\u5c0b\u91cf\u662f\u6bd4\uff02\u795e\u5947\u5bf6\u8c9d\uff02\u9084\u9ad8\u3002<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-7507 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/08\/83104.png\" alt=\"\" width=\"1481\" height=\"773\" \/><br \/>\n\u4ee5\u5bf6\u53ef\u5922\u7684\u6848\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u4f60\u7684\u95dc\u9375\u5b57\u7b56\u7565\u662f\u5728\u5bf6\u53ef\u5922\u6700\u7d05\u7684\u6642\u5019\u9396\u5b9a\uff02\u795e\u5947\u5bf6\u8c9d\uff02\u9019\u7d44\u95dc\u9375\u5b57\uff0c\u90a3\u4f60\u78ba\u5be6\u6703\u6d41\u5931\u6389\u8a31\u591a\u8207\u7522\u54c1\u53d7\u773e\u63a5\u89f8\u7684\u6a5f\u6703\uff08\u56e0\u70ba\u5f9e\u6578\u64da\u770b\u4f86\uff0c\u6bd4\u8f03\u591a\u641c\u5c0b\u884c\u70ba\u662f\u53cd\u61c9\u5728\uff02\u3000\u5bf6\u53ef\u5922\uff02\uff09\uff0c\u4f46\u82e5\u4f60\u7d93\u904e\u5206\u6790\u8207\u8003\u91cf\u5f8c\uff0c\u53cd\u800c\u9078\u64c7\uff02\u795e\u5947\u5bf6\u8c9d\uff02\u9019\u7d44\u5b57\u53ef\u4ee5\u55ce\uff1f\u9084\u662f\u53ef\u4ee5\u7684\uff0c\u53ea\u8981\u4f60\u9396\u5b9a\u7684\u7522\u54c1\u53d7\u773e\u6703\u51fa\u73fe\uff02\u795e\u5947\u5bf6\u8c9d\uff02\u9019\u6a23\u7684\u95dc\u9375\u5b57\u884c\u70ba\uff0c\u90a3\u4f60\u53ef\u4ee5\u9396\u5b9a\u9019\u7d44\u5b57\u3002\uff08\u8209\u4f8b\u4f86\u8aaa\uff0c\u9019\u5169\u5e74\uff02\u5bf6\u53ef\u5922\uff02\u4e00\u8a5e\u7684\u8208\u8d77\u662f\u56e0\u70ba\u4efb\u5929\u5802\u904a\u6232Pokemon Go\u7684\u7ac4\u8d77\uff0c\u56e0\u6b64\u6703\u641c\u5c0b\uff02\u795e\u5947\u5bf6\u8c9d\uff02\u7684\u53ef\u80fd\u662f\u6c92\u6709\u73a9Pokemon Go\u7684\u4eba\u6216\u662f\u516d\u3001\u4e03\u5e74\u7d1a\u751f\uff0c\u800c\u641c\u5c0b\uff02\u5bf6\u53ef\u5922\uff02\u7684\u53ef\u80fd\u662f\u8f03\u5e74\u8f15\u4e00\u4ee3\u7684\u516b\u5e74\u7d1a\u751f\u3001\u6216\u662f\u6709\u5728\u73a9Pokemon Go\u7684\u4eba\uff09<br \/>\n\u4f46\u7576\u7136\uff0c\u5982\u679c\u4f60\u7684\u76ee\u7684\u53ea\u662f\u76e1\u53ef\u80fd\u63a5\u89f8\u591a\u4e00\u9ede\u641c\u5c0b\u4eba\u53e3\uff0c\u6211\u5011\u4e00\u5b9a\u6703\u5efa\u8b70\u9078\u64c7\uff02\u5bf6\u53ef\u5922\uff02\uff0c\u56e0\u70ba\u5f9e\u6578\u64da\u4f86\u770b\uff0c\u5e02\u5834\u4e0a\u5927\u591a\u7684\u95dc\u9375\u5b57\u884c\u70ba\u90fd\u662f\uff02\u5bf6\u53ef\u5922\uff02\u3002<br \/>\n\u7e3d\u7d50\u4f86\u8aaa\uff0c\u95dc\u9375\u5b57\u7b56\u7565\u6c92\u6709\u7d55\u5c0d\u7684\u5c0d\u932f\uff0c\u641c\u5c0b\u91cf\u6578\u64da\u4e5f\u53ea\u662f\u5229\u7528\u6578\u64da\u5e6b\u52a9\u6211\u5011\u7406\u89e3\u4f7f\u7528\u8005\u7684\u95dc\u9375\u5b57\u884c\u70ba\uff0c\u53ea\u8981\u7814\u7a76\u904e\u4f7f\u7528\u8005\u7684\u610f\u5716\u3001\u95dc\u9375\u5b57\u884c\u70ba\uff0c\u4e26\u5f9e\u4f7f\u7528\u8005\u7684\u89d2\u5ea6\u601d\u8003\uff0c\u53bb\u4f9d\u7167\u4ed6\u5011\u7684\u95dc\u9375\u5b57\u884c\u70ba\u4f86\u898f\u5283\u7b56\u7565\uff0c\u4f60\u7684\u65b9\u5411\u5c31\u4e0d\u6703\u6709\u554f\u984c\u4e86\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BD%A0%E9%9C%80%E8%A6%81%E7%9A%84%E6%98%AF%E6%89%93%E9%80%A0%E8%83%BD%E6%BB%BF%E8%B6%B3%E4%BD%BF%E7%94%A8%E8%80%85%E7%9A%84%E9%A0%81%E9%9D%A2%EF%BC%8C%E8%80%8C%E4%B8%8D%E6%98%AF%E8%91%97%E8%BF%B7%E6%96%BC%E6%8E%92%E5%90%8D%E5%9B%A0%E7%B4%A0\"><\/span><strong>\u4f60\u9700\u8981\u7684\u662f\u6253\u9020\u80fd\u6eff\u8db3\u4f7f\u7528\u8005\u7684\u9801\u9762\uff0c\u800c\u4e0d\u662f\u8457\u8ff7\u65bc\u6392\u540d\u56e0\u7d20<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u6240\u91cd\u8996\u7684\u6392\u540d\u56e0\u7d20\u56fa\u7136\u91cd\u8981\uff0cGoogle \u6240\u9f13\u52f5\u7684 HTTPS\u3001\u7db2\u7ad9\u901f\u5ea6\u512a\u5316\u3001\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\uff0c\u9019\u4e9b\u90fd\u5c0dSEO\u6709\u5e6b\u52a9\u4e5f\u5c0d\u4f7f\u7528\u8005\u7684\u700f\u89bd\u9ad4\u9a57\u6709\u5e6b\u52a9\uff0c\u4f46\u5982\u679c\u4f60\u8457\u8ff7\u65bc\uff02\u5230\u5e95\u8a72\u505a\u54ea\u4e9b\u9805\u76ee\u624d\u80fd\u63d0\u5347\u6392\u540d\uff02\u800c\u5ffd\u7565\u4e86\u6eff\u8db3\u3010\u4f7f\u7528\u8005\u9700\u6c42\u3011\u3001\u63d0\u5347\u3010\u4f7f\u7528\u8005\u9ad4\u9a57\u3011\u624d\u662f\u6838\u5fc3\uff0c\u90a3\u4f60\u7684 SEO\u662f\u6c38\u9060\u6c92\u8fa6\u6cd5\u70ba\u4f60\u5e36\u4f86\u50f9\u503c\u7684\u3002\u6700\u7d42\u4f01\u696d\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u7372\u53d6\u7db2\u7ad9\u6d41\u91cf\uff0c\u9084\u662f\u5e0c\u671b\u4f7f\u7528\u8005\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u9032\u5230\u7db2\u7ad9\u5f8c\u53ef\u4ee5\u9032\u884c\u8f49\u63db\uff0c\u4f46\u5982\u679c\u4f60\u7684\u7db2\u9801\u8b93\u641c\u5c0b\u7684\u4eba\u9023\u770b\u90fd\u4e0d\u60f3\u770b\uff0c\u4f60\u89ba\u5f97\u9019\u4e9b\u4f7f\u7528\u8005\u80fd\u70ba\u4f60\u5e36\u4f86\u50f9\u503c\u55ce\uff1f<br \/>\n\u4f60\u53ef\u4ee5\u5728\u8a31\u591a\u570b\u5916\u6b0a\u5a01\u6027\u7684<a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/how-usability-experience-and-content-affect-search-engine-rankings\" target=\"_blank\" rel=\"noopener noreferrer\"> SEO\u90e8\u843d\u683c<\/a>\u3001\u5a92\u9ad4\u770b\u5230\uff0c\u6240\u6709\u7684\u5c08\u5bb6\u90fd\u6703\u8ddf\u4f60\u8aaa\uff02\u6eff\u8db3\u641c\u5c0b\u8005\uff02\u7684\u9700\u6c42\u7d55\u5c0d\u662f\u6700\u91cd\u8981\u7684\u6392\u540d\u56e0\u7d20\u4e4b\u4e00\uff0c\u9023Google\u5b98\u65b9\u7684\u6587\u4ef6 \uff02<a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.cn\/zh-TW\/cn\/intl\/zh-TW\/webmasters\/docs\/search-engine-optimization-starter-guide-zh-tw.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\u6307\u5357<\/a>\uff02\u88e1\u4e5f\u4e0d\u65b7\u5f37\u8abf\uff0c\u4f7f\u7528\u8005\u624d\u662f\u6211\u5011\u61c9\u8a72\u91cd\u8996\u7684\uff0c\u7576\u7136\uff0cGoogle\u65e2\u7136\u9019\u9ebc\u5728\u4e4e\u4f7f\u7528\u8005\u7684\u9ad4\u9a57\uff0c\u4ed6\u5c31\u78ba\u5be6\u6709\u8fa6\u6cd5\u5224\u5b9a\u4f60\u7684\u7db2\u9801\u662f\u5426\u5c0d\u4f7f\u7528\u8005\u6709\u5e6b\u52a9\uff08\u5176\u5be6\u900f\u904e\u6578\u64da\u4f86\u5206\u6790\uff0c\u4e26\u4e0d\u662f\u5f88\u96e3\u505a\u5230\uff09\uff0c\u4e14\u96a8\u8457\u79d1\u6280\u7684\u9032\u6b65\u3001\u6a5f\u5668\u5b78\u7fd2\u7684\u8208\u8d77\uff0cGoogle 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