{"id":7609,"date":"2017-11-27T11:55:28","date_gmt":"2017-11-27T03:55:28","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=7609"},"modified":"2023-11-22T09:39:54","modified_gmt":"2023-11-22T01:39:54","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/inbound-marketing\/","title":{"rendered":"\u8b93\u9867\u5ba2\u4e3b\u52d5\u4e0a\u9580\uff0c\u96c6\u5ba2\u5f0f\u884c\u92b7\u6253\u9020\u54c1\u724c\u5438\u5f15\u529b"},"content":{"rendered":"<p>\u7576\u6211\u5011\u8eab\u70ba\u54c1\u724c\u884c\u92b7\u4eba\u54e1\u6642\uff0c\u5e38\u6703\u8003\u616e\u4ee5\u50b3\u7d71\u7684\u884c\u92b7\u7ba1\u9053\u63a5\u89f8\u9867\u5ba2\uff0c\u50cf\u662f\u8cfc\u8cb7\u96fb\u8996\u5ee3\u544a\u3001\u5e73\u9762\u96dc\u8a8c\u5ee3\u544a\u3001\u5ee3\u544a\u50b3\u55ae\u3001\u6216\u662f\u6236\u5916\u770b\u677f\uff0c\u4f46\u662f\u7576\u4f60\u8f49\u63db\u8eab\u4efd\u70ba\u6d88\u8cbb\u8005\u6642\uff0c\u7576\u9762\u5c0d\u4ee5\u4e0a\u9019\u4e9b\u6211\u5011\u7a31\u70ba\u63a8\u64ad\u5f0f\u884c\u92b7 (Outbound Marketing) \u7684\u75b2\u52de\u8f5f\u70b8\u6642\uff0c \u6211\u5011\u90fd\u77e5\u9053\u50b3\u7d71\u5ee3\u544a\u5c0d\u65bc\u8cfc\u7269\u6c7a\u7b56\u7684\u5f71\u97ff\u529b\u5df2\u5927\u5e45\u964d\u4f4e\u4e2d\u3002<br \/>\n\u9019\u4e9b\u4fb5\u5165\u5f0f\u7684\u5ee3\u544a\u8a0a\u606f\u4e0d\u50c5\u5927\u90e8\u5206\u5e38\u6703\u88ab\u5927\u8166\u904e\u6ffe\u6389\uff0c\u8cbb\u7528\u66f4\u4e0d\u65b7\u5927\u5e45\u4e0a\u5347\u4e2d\u3002\u6216\u8a31\u904e\u5f80\u5728\u53f0\u7063\u5ee3\u544a\u8cbb\u7528\u6bd4\u8d77\u5176\u4ed6\u570b\u5bb6\u4f86\u8aaa\u9084\u7b97\u5408\u7406\uff0c\u884c\u92b7\u4eba\u54e1\u9084\u662f\u53ef\u4ee5\u7e7c\u7e8c\u4ee5\u76f8\u540c\u6a21\u5f0f\u7372\u5f97\u6210\u529f\uff0c\u4f46\u8fd1\u5e74\u5e02\u5834\u7af6\u722d\u8d8a\u4f86\u8d8a\u6fc0\u70c8\uff0c\u5149\u662fFacebook\u5ee3\u544a\u60f3\u8981\u9054\u6210\u904e\u5f80\u76f8\u540c\u6210\u6548\uff0cCPC\u90fd\u5927\u6f32\u5341\u500d\u4ee5\u4e0a\uff0c\u53f0\u7063\u7684\u884c\u92b7\u6a21\u5f0f\u78ba\u5be6\u5230\u4e86\u4e0d\u5f97\u4e0d\u8f49\u8b8a\u7684\u6642\u5019\u4e86\u3002<br \/>\n\u7f8e\u570b HubSpot (\u4e00\u7ad9\u5f0f\u884c\u92b7\u8edf\u9ad4) \u5728\u5341\u5e74\u524d\u5c31\u5df2\u63d0\u51fa\u4e86\u96c6\u5ba2\u5f0f\u884c\u92b7 (Inbound Marketing) \u6982\u5ff5\uff0c\u5373\u901a\u904e\u7522\u54c1\u50f9\u503c\u7684\u5ba3\u50b3\uff0c\u5438\u5f15\u9867\u5ba2\u4e3b\u52d5\u4e0a\u9580\uff0c\u800c\u975e\u50b3\u7d71\u7684\u4e3b\u52d5\u63a8\u92b7\uff0c\u9019\u6a23\u7684\u65b9\u5f0f\u65e2\u80fd\u4e0d\u82b1\u5927\u9322\u5c31\u80fd\u89f8\u53ca\u5e02\u5834\uff0c\u66f4\u80fd\u8d0f\u5f97\u6d88\u8cbb\u8005\u4fe1\u8cf4\uff01<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/inbound-marketing\/#%E7%B6%B2%E8%B7%AF%E6%94%B9%E8%AE%8A%E4%BA%86%E6%B6%88%E8%B2%BB%E8%A1%8C%E7%82%BA%EF%BC%8C%E8%A1%8C%E9%8A%B7%E6%A8%A1%E5%BC%8F%E4%B9%9F%E9%9C%80%E5%8D%87%E7%B4%9A\" >\u7db2\u8def\u6539\u8b8a\u4e86\u6d88\u8cbb\u884c\u70ba\uff0c\u884c\u92b7\u6a21\u5f0f\u4e5f\u9700\u5347\u7d1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/inbound-marketing\/#%E8%A1%8C%E9%8A%B7%E7%9A%84%E9%87%8D%E9%BB%9E%E5%B7%B2%E5%BE%9E%E3%80%8C%E5%BB%A3%E5%91%8A%E3%80%8D%E8%BD%89%E8%AE%8A%E5%88%B0%E3%80%8C%E5%85%A7%E5%AE%B9%E3%80%8D\" >\u884c\u92b7\u7684\u91cd\u9ede\u5df2\u5f9e\u300c\u5ee3\u544a\u300d\u8f49\u8b8a\u5230\u300c\u5167\u5bb9\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/inbound-marketing\/#%E9%9B%86%E5%AE%A2%E5%BC%8F%E8%A1%8C%E9%8A%B7%E5%B0%B1%E6%98%AF%E9%80%8F%E9%81%8E%E5%BB%BA%E7%AB%8B%E8%87%AA%E5%AA%92%E9%AB%94%E5%85%A7%E5%AE%B9%EF%BC%8C%E7%B4%AF%E7%A9%8D%E5%93%81%E7%89%8C%E5%9C%A8%E6%B6%88%E8%B2%BB%E8%80%85%E9%96%93%E7%9A%84%E5%8F%A3%E7%A2%91\" >\u96c6\u5ba2\u5f0f\u884c\u92b7\u5c31\u662f\u900f\u904e\u5efa\u7acb\u81ea\u5a92\u9ad4\u5167\u5bb9\uff0c\u7d2f\u7a4d\u54c1\u724c\u5728\u6d88\u8cbb\u8005\u9593\u7684\u53e3\u7891<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E8%B7%AF%E6%94%B9%E8%AE%8A%E4%BA%86%E6%B6%88%E8%B2%BB%E8%A1%8C%E7%82%BA%EF%BC%8C%E8%A1%8C%E9%8A%B7%E6%A8%A1%E5%BC%8F%E4%B9%9F%E9%9C%80%E5%8D%87%E7%B4%9A\"><\/span>\u7db2\u8def\u6539\u8b8a\u4e86\u6d88\u8cbb\u884c\u70ba\uff0c\u884c\u92b7\u6a21\u5f0f\u4e5f\u9700\u5347\u7d1a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1898\u5e74\u7f8e\u570b\u5ee3\u544a\u5b78\u5bb6\u63d0\u51fa\u4e86AIDMA\u884c\u70ba\u6a21\u5f0f (Attention \u6ce8\u610f \u2192 Interest \u8208\u8da3 \u2192 Desire \u6b32\u671b \u2192 Memory \u8a18\u61b6 \u2192 Action \u884c\u52d5) \u8aaa\u660e\u5f9e\u6d88\u8cbb\u8005\u770b\u5230\u5ee3\u544a\u4e4b\u5f8c\u5230\u767c\u751f\u8cfc\u7269\u884c\u70ba\u4e4b\u9593\u7684\u968e\u6bb5\uff0c\u4e5f\u5e38\u88ab\u62ff\u4f86\u89e3\u91cb\u6d88\u8cbb\u5fc3\u7406\u7684\u904e\u7a0b\uff0c\u4f46\u662f\u73fe\u5728\u7db2\u8def\u5df2\u7d93\u592a\u767c\u9054\uff0c\u5927\u591a\u6578\u7684\u4f7f\u7528\u8005\u884c\u70ba\u65e9\u5df2\u8f49\u8b8a\u70baAISAS (Attention \u6ce8\u610f \u2192 Interest \u8208\u8da3 \u2192 Search \u641c\u7d22 \u2192 Action \u884c\u52d5 \u00a0\u2192 Share \u5206\u4eab)\uff0c\u5176\u4e2d \u201d\u641c\u5c0b\u201d \u8207 \u201d\u5206\u4eab\u201d \u7686\u662f\u7db2\u8def\u6642\u4ee3\u5f88\u91cd\u8981\u7684\u5f71\u97ff\u8207\u6539\u8b8a\uff0c\u4e5f\u6c7a\u5b9a\u4e86\u65b0\u7684\u6d88\u8cbb\u8005\u63a5\u89f8\u9ede (Contact Point)\uff0c\u56e0\u6b64\uff0cSEO\u7db2\u7ad9\u512a\u5316\u8207\u793e\u7fa4\u884c\u92b7\u3001\u53e3\u7891\u64f4\u6563\u5c31\u547c\u61c9\u4e0a\u4e00\u6bb5\u63d0\u51fa\u7684\u96c6\u5ba2\u5f0f\u884c\u92b7 (Inbound Marketing) \u6982\u5ff5\u4e86\u3002<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-7610 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/11\/AISAA.png\" alt=\"AISAA\" width=\"1200\" height=\"800\" \/><br \/>\n\u904e\u53bb\u63a8\u64ad\u5f0f\u884c\u92b7 (Outbound Marketing) \u662f\u54c1\u724c\u5c07\u7279\u5b9a\u8a0a\u606f\u63a8\u5230\u6d88\u8cbb\u8005\u773c\u524d\uff0c\u5728\u65b0\u7684\u7db2\u8def\u6642\u4ee3\u5b83\u4ecd\u7136\u662f\u6709\u9700\u6c42\u7684\uff0c\u96c6\u5ba2\u5f0f\u884c\u92b7 (Inbound Marketing) \u4e26\u7121\u6cd5\u5b8c\u5168\u53d6\u4ee3\u9019\u6a23\u7684\u5f62\u5f0f\uff0c\u4f46\u96c6\u5ba2\u5f0f\u884c\u92b7\u662f\u52a0\u5f37\u6216\u88dc\u5145\u63a8\u64ad\u5f0f\u884c\u92b7\u7684\u4e00\u7a2e\u65b9\u5f0f\uff0c\u8457\u91cd\u65bc\u628a\u76ee\u6a19\u5ba2\u7fa4\u5438\u5f15\u4f86\u4e86\u89e3\u4f60\u7684\u54c1\u724c\u3001\u7522\u54c1\u548c\u670d\u52d9\u7684\u5b8c\u6574\u5167\u5bb9\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E7%9A%84%E9%87%8D%E9%BB%9E%E5%B7%B2%E5%BE%9E%E3%80%8C%E5%BB%A3%E5%91%8A%E3%80%8D%E8%BD%89%E8%AE%8A%E5%88%B0%E3%80%8C%E5%85%A7%E5%AE%B9%E3%80%8D\"><\/span>\u884c\u92b7\u7684\u91cd\u9ede\u5df2\u5f9e\u300c\u5ee3\u544a\u300d\u8f49\u8b8a\u5230\u300c\u5167\u5bb9\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6839\u64da\u7d71\u8a08\uff0cGoogle \u6bcf\u5929\u57f7\u884c\u7684\u641c\u5c0b\u5927\u6982\u662f 30 \u5104\u6b21\uff0c\u4f46\u7db2\u53cb\u4e26\u4e0d\u662f\u5728\u641c\u5c0b\u300c\u5ee3\u544a\u300d\uff0c\u800c\u662f\u5728\u627e\u6709\u7528\u7684\u8cc7\u8a0a\u3001\u611f\u8208\u8da3\u7684\u5167\u5bb9\uff0c\u52a0\u4e0a2015\u5e74\u7684\u4e00\u4efd\u7d71\u8a08\u8cc7\u6599\uff0c\u5168\u7403\u6709\u5927\u7d042\u5104\u500b\u7db2\u8def\u4f7f\u7528\u8005\u5b89\u88dd\u4e86\u5ee3\u544a\u5c01\u9396\u7a0b\u5f0f\uff0c\u6240\u4ee5\u9664\u4e86\u4ef0\u8cf4\u4ed8\u8cbb\u5ee3\u544a (Paid Media)\uff0c\u884c\u92b7\u4eba\u54e1\u61c9\u9806\u61c9\u7db2\u8def\u4f7f\u7528\u8005\u7fd2\u6163\u8f49\u8b8a\uff0c\u900f\u904e\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u5c07\u7522\u54c1\u6216\u662f\u670d\u52d9\u7684\u4ecb\u7d39\u63d0\u4f9b\u6709\u9700\u6c42\u7684\u4f7f\u7528\u8005 (Owned Media)\uff0c\u9019\u6a23\u7684\u65b9\u5f0f\u5c0d\u63d0\u9ad8\u4f7f\u7528\u8005\u63a5\u6536\u8a0a\u606f\u7684\u610f\u9858\u4ee5\u53ca\u4e92\u52d5\u7387\u4f86\u8aaa\u90fd\u6709\u986f\u8457\u6548\u679c\u3002<br \/>\n\u9664\u4e86\u641c\u5c0b\u5f15\u64ce\u4f86\u7684\u81ea\u7136\u6d41\u91cf\u4e4b\u5916\uff0c\u4e5f\u53ef\u4ee5\u85c9\u7531\u793e\u7fa4\u5a92\u9ad4\u70ba\u5ba3\u50b3\u7ba1\u9053\uff0c\u800c\u66f4\u597d\u7684\u8fa6\u6cd5\u662f\u9760\u8457\u793e\u7fa4\u7684\u75c5\u6bd2\u50b3\u64ad\u6548\u61c9\uff0c\u8b93\u7c89\u7d72\u5f71\u97ff\u7c89\u7d72\u7684\u670b\u53cb\u5011 (Earned Media) \u3002<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-7611 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2017\/11\/media-type.png\" alt=\"media-type\" width=\"1200\" height=\"800\" \/><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/content-marketing-seo\/\" target=\"_blank\" rel=\"noopener\">\u5167\u5bb9\u884c\u92b7<\/a>\u5df2\u662f\u91cd\u8981\u8da8\u52e2\u4e5f\u662f\u672a\u4f86\u4e3b\u6d41\uff0c\u8981\u80fd\u6709\u6548\u6574\u5408Paid Media\u3001Owned Media\u3001Earned Media\u4e09\u7a2e\u4e0d\u540c\u5a92\u9ad4\u985e\u578b\uff0c\u4f60\u9700\u8981\u66f4\u597d\u7684<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/content-marketing-seo\/\" target=\"_blank\" rel=\"noopener\">\u5167\u5bb9\u884c\u92b7<\/a>\u7b56\u7565\u4ee5\u63d0\u9ad8\u6d88\u8cbb\u8005\u7684\u53c3\u8207\u7387\uff0c\u800c\u7368\u7279\u4e14\u500b\u6027\u5316\u7684\u5167\u5bb9\u66f4\u80fd\u5e6b\u52a9\u6d88\u8cbb\u8005\u8a18\u4f4f\u54c1\u724c\uff0c\u4e26\u9f13\u52f5\u6d88\u8cbb\u8005\u8207\u54c1\u724c\u6709\u66f4\u591a\u7684\u4e92\u52d5\u3001\u63d0\u4f9b\u66f4\u591a\u7684\u56de\u994b\uff0c\u54c1\u724c\u4e5f\u80fd\u85c9\u6b64\u66f4\u4e86\u89e3\u6d88\u8cbb\u8005\u9700\u6c42\uff0c\u5f62\u6210\u6b63\u5411\u5faa\u74b0\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%9B%86%E5%AE%A2%E5%BC%8F%E8%A1%8C%E9%8A%B7%E5%B0%B1%E6%98%AF%E9%80%8F%E9%81%8E%E5%BB%BA%E7%AB%8B%E8%87%AA%E5%AA%92%E9%AB%94%E5%85%A7%E5%AE%B9%EF%BC%8C%E7%B4%AF%E7%A9%8D%E5%93%81%E7%89%8C%E5%9C%A8%E6%B6%88%E8%B2%BB%E8%80%85%E9%96%93%E7%9A%84%E5%8F%A3%E7%A2%91\"><\/span>\u96c6\u5ba2\u5f0f\u884c\u92b7\u5c31\u662f\u900f\u904e\u5efa\u7acb\u81ea\u5a92\u9ad4\u5167\u5bb9\uff0c\u7d2f\u7a4d\u54c1\u724c\u5728\u6d88\u8cbb\u8005\u9593\u7684\u53e3\u7891<span 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