{"id":7812,"date":"2018-02-07T10:08:27","date_gmt":"2018-02-07T02:08:27","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=7812"},"modified":"2023-12-28T18:36:51","modified_gmt":"2023-12-28T10:36:51","slug":"google-analytics-starter","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics-starter\/","title":{"rendered":"\u958b\u555f\u7db2\u7ad9\u5206\u6790\u4e4b\u9580\uff0d\u5b78\u7fd2Google Analytics\u5427"},"content":{"rendered":"<p>\u300c\u4e0b\u5468\u4ea4\u4e00\u4efd\u7db2\u7ad9\u5206\u6790\u5831\u544a\u7d66\u6211\u3002\u300d<br \/>\n\u300c\u5443\uff0c\u7d93\u7406\uff0c\u6211\u6c92\u6709\u505a\u904e\u7db2\u7ad9\u5206\u6790\u6240\u4ee5\u2026\u2026\u300d\u773c\u524d\u7684\u7d93\u7406\u76ba\u4e86\u4e00\u4e0b\u7709\uff0c\u4f60\u7acb\u5373\u6539\u53e3\u3002\u300c\u597d\u7684\uff0c\u6211\u6703\u7814\u7a76\u770b\u770b\u3002\u300d<br \/>\n\u8eab\u70ba\u5c0f\u54e1\u5de5\u7684\u4f60\uff0c\u5de5\u4f5c\u5167\u5bb9\u5df2\u7d93\u5305\u5c71\u5305\u6d77\u4e86\uff0c\u4f46\u56e0\u70ba\u516c\u53f8\u4eba\u529b\u4e0d\u8db3\uff0c\u53ea\u597d\u7531\u4f60\u627f\u63a5\u9019\u9805\u5de5\u4f5c\u3002\u539f\u672c\u5c31\u8ddf\u300c\u7db2\u7ad9\u7ba1\u7406\u300d\u3001\u300c\u5206\u6790\u300d\u727d\u626f\u4e0d\u4e0a\u95dc\u4fc2\u7684\u4f60\u56de\u5230\u4f4d\u7f6e\u4e0a\uff0c\u4e26\u4e0a\u7db2Google\u4e86\u4e00\u4e0b\uff0c\u767c\u73fe\u597d\u50cf\u5927\u5bb6\u90fd\u662f<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/google-analytics\/\">\u7528Google Analytics<\/a>\uff0c\u56e0\u6b64\u4f60\u958b\u59cb\u6210\u70baGoogle Analytics\u7684\u65b0\u624b\uff0c\u8e0f\u5165\u964c\u751f\u7684\u7db2\u7ad9\u5206\u6790\u4e16\u754c\u3002<br \/>\n\u9019\u689d\u5fac\u5fa8\u61f5\u61c2\u7684\u5b78\u7fd2\u8def\u9014\uff0c\u5927\u5bb6\u90fd\u66fe\u7d93\u6b77\u904e\u3002Google Analytics\u5c0d\u65bc\u6c92\u6709\u76f8\u95dc\u7684\u5b78\u7fd2\u7d93\u9a57\u7684\u65b0\u624b\u800c\u8a00\uff0c\u53ef\u80fd\u662f\u56e0\u70ba\u5de5\u4f5c\u8077\u52d9\u4e0a\u7684\u8981\u6c42\uff0c\u88ab\u8feb\u5b78\u8457\u7684\u964c\u751f\u5de5\u5177\u3002\u4f46Google Analytics\u771f\u7684\u9019\u9ebc\u53ef\u6015\u55ce\uff1f\u5b78\u7fd2\u4ed6\u6703\u5f97\u5230\u751a\u9ebc\u55ce\uff1f<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics-starter\/#%E7%82%BA%E4%BB%80%E9%BA%BC%E6%98%AF%E5%AD%B8Google_Analytics%EF%BC%9F\" >\u70ba\u4ec0\u9ebc\u662f\u5b78Google Analytics\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics-starter\/#%E6%96%B0%E6%89%8B%E5%AD%B8%E7%BF%92Google_Analytics%E5%89%8D%EF%BC%8C%E8%A6%81%E5%85%88%E4%BA%86%E8%A7%A3%E7%9A%84%E4%BA%8B%E6%83%85\" >\u65b0\u624b\u5b78\u7fd2Google Analytics\u524d\uff0c\u8981\u5148\u4e86\u89e3\u7684\u4e8b\u60c5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics-starter\/#%E6%96%B0%E6%89%8B%E5%A6%82%E4%BD%95%E5%AD%B8%E7%BF%92Google_Analytics\" >\u65b0\u624b\u5982\u4f55\u5b78\u7fd2Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics-starter\/#%E5%AD%B8%E7%BF%92%E5%BE%88%E7%97%9B%E8%8B%A6%EF%BC%8C%E4%BD%86%E4%B8%8D%E6%9C%83%E7%99%BD%E8%B2%BB\" >\u5b78\u7fd2\u5f88\u75db\u82e6\uff0c\u4f46\u4e0d\u6703\u767d\u8cbb<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E6%98%AF%E5%AD%B8Google_Analytics%EF%BC%9F\"><\/span><strong><span style=\"color: #0000ff;\">\u70ba\u4ec0\u9ebc\u662f\u5b78Google Analytics\uff1f<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4f60\u5728\u7db2\u8def\u641c\u5c0b\u300c\u7db2\u7ad9\u5206\u6790\u300d\u6642\uff0c\u5927\u591a\u4eba\u6703\u63a8\u85a6\u4f7f\u7528Google Analytics\u539f\u56e0\u662f\uff1a<\/p>\n<ul>\n<li>\u514d\u8cbb\u4f7f\u7528(\u4f46\u6709\u4f7f\u7528\u9650\u5236)\uff0c\u64c1\u6709\u8c50\u5bccGoogle\u5b98\u65b9\u8cc7\u6e90<\/li>\n<li>\u540d\u8072\u5927\uff0c\u8a0e\u8ad6\u4eba\u6578\u591a\uff0c\u53c3\u8003\u8cc7\u6e90\u4e5f\u591a<\/li>\n<li>\u529f\u80fd\u6db5\u84cb\u7bc4\u570d\u5ee3\uff0c\u5e7e\u4e4e\u80fd\u8655\u7406\u4f60\u8981\u7684\u9700\u6c42<\/li>\n<li>\u591a\u8a9e\u7cfb\u4ecb\u9762\uff0c\u5305\u542b\u4e2d\u6587\uff0c\u964d\u4f4e\u8a9e\u8a00\u969c\u7919<\/li>\n<\/ul>\n<p>\u5c24\u5176\u64c1\u6709\u4e2d\u6587\u4ecb\u9762\u8207\u7db2\u8def\u8c50\u5bcc\u7684\u8cc7\u6599\uff0c\u662f\u5c0d\u65b0\u624b\u53cb\u5584\u53c8\u6975\u9069\u5408\u65b0\u624b\u81ea\u5b78\u7684\u8edf\u9ad4\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%96%B0%E6%89%8B%E5%AD%B8%E7%BF%92Google_Analytics%E5%89%8D%EF%BC%8C%E8%A6%81%E5%85%88%E4%BA%86%E8%A7%A3%E7%9A%84%E4%BA%8B%E6%83%85\"><\/span><strong><span style=\"color: #0000ff;\">\u65b0\u624b\u5b78\u7fd2Google Analytics\u524d\uff0c\u8981\u5148\u4e86\u89e3\u7684\u4e8b\u60c5<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e0d\u904e\uff0c\u5b78\u7fd2\u5fc5\u5b9a\u6709\u75db\u82e6\uff0c\u5c24\u5176\u4f60\u5df2\u662f\u5168\u8077\u4e0a\u73ed\u65cf\uff0c\u66f4\u8981\u5148\u4e86\u89e3\u5e7e\u9805\u6b98\u9177\u4e8b\u60c5\uff1a<\/p>\n<h3>\u73fe\u5be6\u6b98\u9177\u9762<\/h3>\n<ul>\n<li>Google Analytics\u4e26\u975e\u662f\u7db2\u7ad9\u5206\u6790\u7684\u4e00\u5207<\/li>\n<li>\u6578\u64da\u975e100%\u6b63\u78ba<\/li>\n<li>\u96d6\u6709\u5716\u8868\u986f\u793a\u529f\u80fd\uff0c\u4f46\u7e3d\u6709\u4e0d\u8db3\u7684\u5730\u65b9<\/li>\n<li>Google Analytics\u53ea\u662f\u5de5\u5177\uff0c\u5b78\u6703\u64cd\u4f5c\u4e0d\u7b49\u65bc\u6703\u7db2\u7ad9\u5206\u6790\u3002\u5c31\u8ddf\u6703\u64cd\u4f5cWord\u4e0d\u7b49\u65bc\u6703\u5beb\u8ad6\u6587<\/li>\n<li>\u6c92\u6709\u898f\u5283\u6210\u6548\u76ee\u6a19\uff0c\u4e0d\u6703\u5c0d\u4f60\u6709\u5e6b\u52a9<\/li>\n<li>Google Analytics\u7684\u64cd\u4f5c\u5b78\u7fd2\u6642\u9593\u6703\u5927\u5e45\u58d3\u7e2e\u4f60\u65e2\u6709\u5de5\u4f5c\u7684\u6642\u9593<\/li>\n<li>\u505a\u9019\u4ef6\u4e8b\u4e0d\u80fd\u53ea\u9760\u4f60\u500b\u4eba\uff0c\u9084\u9700\u8981\u9760\u6e9d\u901a\u80fd\u529b<\/li>\n<li>\u77ed\u6642\u9593\u4e0d\u6703\u770b\u5230\u6210\u679c<\/li>\n<li>\u8aaa\u8a71\u6191\u6578\u64da\uff0c\u4e0d\u80fd\u9760\u9748\u611f<\/li>\n<\/ul>\n<h3>\u9664\u4e86\u6700\u58de\u7684\u73fe\u5be6\u9762\uff0c\u5b78\u7fd2Google Analytics\u53ef\u4ee5\u5e6b\u52a9\u4f60\u751a\u9ebc\u5462\uff1f<\/h3>\n<ul>\n<li>\u958b\u59cb\u63a5\u89f8\u4e00\u500b\u65b0\u7684\u9818\u57df\u3001\u5b78\u7fd2\u65b0\u7684\u5de5\u5177<\/li>\n<li>\u78e8\u7df4\u82f1\u6587\u95b1\u8b80\u80fd\u529b(\u6700\u65b0\u8cc7\u6599\u90fd\u662f\u82f1\u6587\u7684)<\/li>\n<li>\u8a13\u7df4\u908f\u8f2f\u601d\u8003\uff0c\u8907\u7fd2\u7d71\u8a08\u8207\u6578\u5b78<\/li>\n<li>\u8f14\u52a9\u5de5\u4f5c\u6210\u9577\uff0c\u5efa\u7acbKPI<\/li>\n<li>\u4e86\u89e3Google Analytics\u53ef\u4ee5\u5efa\u7acb\u57fa\u790e\u89c0\u5ff5\uff0c\u4e4b\u5f8c\u5b78\u7fd2\u5176\u4ed6\u5de5\u5177\u4e0a\u624b\u5bb9\u6613<\/li>\n<\/ul>\n<h3>\u82e5\u4f60\u662f\u5e73\u9762\u8a2d\u8a08\u6216\u7db2\u7ad9\u8a2d\u8a08\u5e2b\uff0c\u9084\u53ef\u4ee5<\/h3>\n<ul>\n<li>\u53ef\u4ee5\u52a0\u6df1\u5b78\u7fd2UI\/UX\u77e5\u8b58<\/li>\n<li>\u900f\u904e\u6578\u64da\u4f50\u8b49\u8a2d\u8a08\u7684\u8ad6\u9ede<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-7960\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/01\/84424b2a-analytics-1024x682.jpg\" alt=\"\" width=\"696\" height=\"464\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%96%B0%E6%89%8B%E5%A6%82%E4%BD%95%E5%AD%B8%E7%BF%92Google_Analytics\"><\/span><strong><span style=\"color: #0000ff;\">\u65b0\u624b\u5982\u4f55\u5b78\u7fd2Google Analytics<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1.\u5efa\u7acb\u5b78\u7fd2\u76ee\u6a19<\/h3>\n<p>\u5c0d\u65bc\u5de5\u4f5c\u6642\u9593\u7dca\u7e43\u7684\u4f60\uff0c\u53ef\u80fd\u5df2\u6709\u524d\u8f29\u5e6b\u4f60\u6574\u7406\u597dGoogle 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