{"id":7933,"date":"2018-01-30T14:33:18","date_gmt":"2018-01-30T06:33:18","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=7933"},"modified":"2018-01-30T14:33:18","modified_gmt":"2018-01-30T06:33:18","slug":"youtube-seo-basic","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-basic\/","title":{"rendered":"YouTube\u4e5f\u80fdSEO\uff0c\u5229\u7528\u641c\u5c0b\u6392\u540d\u63d0\u5347\u9ede\u95b1\u7387\u7684\u5f71\u7247\u884c\u92b7\u6280\u5de7"},"content":{"rendered":"<p>\u53ea\u8981\u662f\u641c\u5c0b\u5f15\u64ce\uff0c\u5c31\u53ef\u4ee5\u88ab\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff08SEO\uff09\u3002<br \/>\n\u90a3\u9ebc\u5728YouTube\u884c\u92b7\u6642\u9664\u4e86\u9760\u5ee3\u544a\u8207\u8f49\u8cbc\u7c89\u7d72\u9801\uff0c\u662f\u5426\u503c\u5f97\u900f\u904eSEO\u627e\u6d41\u91cf\u5462\uff1f<br \/>\nYouTube\u4e0d\u50c5\u662f\u5168\u7403\u7b2c\u4e8c\u5927\u7684\u641c\u5c0b\u5f15\u64ce\uff0c\u4e5f\u662f\u5168\u7403\u6d41\u91cf\u7b2c\u4e8c\u9ad8\u7684\u7db2\u7ad9\uff08\u552f\u4e00\u8d85\u904eYouTube\u7684\u5c31\u662f\u5176\u6bcd\u516c\u53f8Google\uff09\u3002\u5f9e\u4e00\u4e9bGoogle\u63d0\u4f9b\u7684\u8cc7\u6599\u4e2d\u4e5f\u53ef\u4ee5\u770b\u51fa<a href=\"https:\/\/taiwan.googleblog.com\/2017\/10\/youtube.html\">YouTube\u5728\u53f0\u7063\u6d88\u8cbb\u578b\u614b\u88e1<\/a>\u7684\u91cd\u8981\u6027\uff1a<\/p>\n<ul>\n<li>\u53f0\u7063\u670925%\u7684\u8cfc\u8cb7\u8005\u6d88\u8cbb\u6b77\u7a0b\u4e2d\u6703\u9020\u8a2aYouTube\uff1b<\/li>\n<li>\u53f0\u7063\u4f7f\u7528\u8005\u5e73\u5747\u6bcf\u9031\u89c0\u770bYouTube 14.6\u5c0f\u6642\uff1b<\/li>\n<li>\u5c11\u6536\u770b\u96fb\u8996\u7684\u65cf\u7fa4\uff0c49\uff05\u53cd\u800c\u662fYouTube\u7684\u91cd\u5ea6\u4f7f\u7528\u8005\uff1b<\/li>\n<li>35~54\u6b72\u7684\u65cf\u7fa4\u88e1\uff0c\u670955%\u5929\u5929\u9020\u8a2aYouTube<\/li>\n<\/ul>\n<p>\u96d6\u8aaa\u5728YouTube\u4e0a\u7522\u51fa\u5167\u5bb9\u7684\u6210\u672c\u76f8\u8f03\u4e0b\u8f03\u9ad8\uff0c\u4f46\u597d\u7684\u5f71\u7247\u5167\u5bb9\u53ef\u4ee5\u8f15\u6613\u7684\u5efa\u7acb\u8d77\u54c1\u724c\u5f62\u8c61\u8207\u4fe1\u4efb\u3002\u82e5\u53ef\u4ee5\u900f\u904eYouTube SEO\u57f9\u990a\u51fa\u81ea\u5df1\u7684\u53d7\u773e\u8207\u5f71\u97ff\u529b\uff0c\u54c1\u724c\u4fbf\u591a\u4e86\u4e00\u500b\u53ef\u9577\u671f\u6709\u6548\u8207\u53d7\u773e\u6e9d\u901a\u8cc7\u8a0a\u7684\u7ba1\u9053\u3002<br \/>\n\u8a71\u8aaa\u56de\u4f86\uff0c\u8a72\u5982\u4f55\u900f\u904eYouTube SEO\u8b93\u5f71\u7247\u5728\u641c\u5c0b\u4e0a\u6436\u6392\u540d\u3001\u512a\u5316\u9ede\u64ca\u7387\u8207\u7af6\u722d\u6d41\u91cf\uff1f<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-basic\/#Keyword_%E9%97%9C%E9%8D%B5%E5%AD%97\" >Keyword \u95dc\u9375\u5b57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-basic\/#Title_%E6%A8%99%E9%A1%8C\" >Title \u6a19\u984c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-basic\/#Description_%E6%95%98%E8%BF%B0\" >Description \u6558\u8ff0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-basic\/#Video_Transcript_%E5%AD%97%E5%B9%95\" >Video Transcript \u5b57\u5e55<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-basic\/#Tag_%E6%A8%99%E7%B1%A4\" >Tag \u6a19\u7c64<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-basic\/#Thumbnail_%E7%B8%AE%E5%9C%96\" >Thumbnail \u7e2e\u5716<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-basic\/#Engagement_%E4%BA%92%E5%8B%95\" >Engagement \u4e92\u52d5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-basic\/#Good_Content_%E5%A5%BD%E7%9A%84%E5%85%A7%E5%AE%B9\" >Good Content \u597d\u7684\u5167\u5bb9<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span>Keyword \u95dc\u9375\u5b57<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8ddfGoogle\u7684SEO\u4e00\u6a23\uff0c\u5728\u7522\u51fa\u5167\u5bb9\u524d\u4f60\u5fc5\u9808\u77e5\u9053\u5c0d\u61c9\u7684\u95dc\u9375\u5b57\u662f\u4ec0\u9ebc\uff0c\u4e26\u5c07\u5176\u8cab\u7a7f\u4e3b\u8ef8\u3002\u597d\u7684<a href=\"https:\/\/www.awoo.com.tw\/blog\/keyword-planning\/\">\u95dc\u9375\u5b57\u7814\u7a76<\/a>\u53ef\u4ee5\u5206\u6790\u51fa\u7528\u6236\u5e38\u7528\u7684\u8a5e\u5f59\u3001\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u91cf\u3001\u95dc\u9375\u5b57\u7684\u66dd\u5149\u6a5f\u6703\u8207\u8da8\u52e2\u3001\u8207\u76f8\u95dc\u95dc\u9375\u5b57\u7684\u7af6\u722d\u5ea6\u7b49\u3002\u6211\u5011\u5efa\u8b70\u53ef\u4ee5\u4f7f\u7528Google Trend\u53bb\u6bd4\u8f03\u4f60\u6240\u60f3\u8981\u9396\u5b9a\u7684\u95dc\u9375\u5b57\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u7528Youtube\u641c\u5c0b\u6846\u5167\u7684\u5efa\u8b70\u641c\u5c0b\u505a\u95dc\u9375\u5b57\u7814\u7a76\u3002\u7576\u7136\u4e5f\u53ef\u4ee5\u591a\u53bb\u7814\u7a76\u6210\u529f\u7684\u5f71\u7247\u6240\u4f7f\u7528\u7684\u95dc\u9375\u5b57\u662f\u4ec0\u9ebc\u3002<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/01\/581a6768-screenshot-2018-01-29-11.53.36.png\" alt=\"YouTube\u7684\u641c\u5c0b\u5efa\u8b70\u53ef\u4ee5\u63d0\u4f9b\u95dc\u9375\u5b57\u53c3\u8003\" width=\"818\" height=\"379\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Title_%E6%A8%99%E9%A1%8C\"><\/span>Title \u6a19\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6a19\u984c\u4e0d\u50c5\u662fYouTube\u5224\u65b7\u5f71\u7247\u6392\u5e8f\u7684\u8981\u7d20\u4e4b\u4e00\uff0c\u4e5f\u662f\u5f71\u97ff\u4f7f\u7528\u8005\u9ede\u64ca\u8207\u5426\u7684\u95dc\u9375\u3002\u5728\u4e0b\u6a19\u984c\u6642\u6211\u5011\u5efa\u8b70\u6709\u5e7e\u500b\u9805\u76ee\u8981\u6ce8\u610f\uff1a<\/p>\n<ul>\n<li>\u7c21\u6f54\u4e14\u7cbe\u6e96\n<ul>\n<li>YouTube\u5df2\u7d93\u6709\u8d85\u904e\u4e00\u534a\u7684\u6d41\u91cf\u4f86\u81ea\u65bc\u884c\u52d5\u88dd\u7f6e\uff0c\u592a\u9577\u7684\u6a19\u984c\u4e0d\u50c5\u5728\u700f\u89bd\u6642\u7121\u6cd5\u5b8c\u6574\u8b80\u53d6\u3001\u4e5f\u7121\u6cd5\u7cbe\u6e96\u7684\u95e1\u8ff0\u8a72\u5f71\u7247\u7684\u4e3b\u8ef8\u3002\u5982\u6b64\u5f71\u97ff\u5230\u9ede\u64ca\u7387\u5f97\u4e0d\u511f\u5931\u3002<\/li>\n<\/ul>\n<\/li>\n<li>\u9808\u5305\u542b\u95dc\u9375\u5b57\uff0c\u4e14\u76e1\u91cf\u5c07\u95dc\u9375\u5b57\u5f80\u524d\u64fa\u3002\n<ul>\n<li>\u6a19\u984c\u5305\u542b\u95dc\u9375\u5b57\u53ef\u4ee5\u5e6b\u52a9YouTube\u4e86\u89e3\u8a72\u5f71\u7247\u7684\u4e3b\u8ef8\uff0c\u4e5f\u9032\u800c\u53ef\u4ee5\u7372\u5f97\u66f4\u591a\u7684\u66dd\u5149\u6a5f\u6703\u3002<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=oR3DQRDoTVI&amp;feature=youtu.be\">Backlinko<\/a>\u5247\u5c0d\u65bc\u95dc\u9375\u5b57\u7684\u4f4d\u7f6e\u505a\u4e86\u5be6\u9a57\uff0c\u4e26\u767c\u73fe\u95dc\u9375\u5b57\u5728\u6a19\u984c\u7684\u8d8a\u524d\u9762\uff0c\u6392\u540d\u8d8a\u9ad8\u3002\u9019\u53ef\u80fd\u662fYouTube\u6392\u5e8f\u7684\u6f14\u7b97\u6cd5\u908f\u8f2f\uff0c\u4e5f\u53ef\u80fd\u662f\u5728<a href=\"https:\/\/www.nngroup.com\/articles\/first-2-words-a-signal-for-scanning\/\">\u4f7f\u7528\u8005\u9ad4\u9a57<\/a>\u4e0a\u7684\u6240\u5448\u73fe\u7684\u9ad8\u9ede\u64ca\u7387\u6240\u9020\u6210\u7684\uff08\u4f7f\u7528\u8005\u5728\u95b1\u8b80\u7fd2\u6163\u4e0a\u5c0d\u8f03\u524d\u9762\u7684\u5b57\u6703\u8ce6\u4e88\u66f4\u591a\u7684\u6ce8\u610f\u529b\uff09\u3002\u9019\u7d50\u679c\u53ef\u80fd\u6703\u56e0\u4eba\u800c\u7570\uff0c\u4e0d\u904e\u7684\u78ba\u662f\u503c\u5f97\u5617\u8a66\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002<\/li>\n<\/ul>\n<\/li>\n<li>\u53ef\u4ee5\u5617\u8a66\u4f7f\u7528\u4e0d\u540c\u7684\u62ec\u865f\u589e\u52a0\u9ede\u64ca\u7387\n<ul>\n<li>\u4f7f\u7528\u4e0d\u540c\u7684\u62ec\u865f\uff08\u5982 &lt;&gt;\uff0c\uff08\uff09\uff0c\u300c\u300d\uff09\u53ef\u4ee5\u8207\u985e\u4f3c\u6a19\u984c\u7684\u5176\u4ed6\u5f71\u7247\u505a\u51fa\u660e\u986f\u7684\u5340\u9694\u6216CTA\uff0c\u9032\u800c\u589e\u52a0\u9ede\u64ca\u7387\u3002\u4f8b\u5982\uff1a\u5728\u8b1b\u8ff0\u884c\u92b7\u8da8\u52e2\u7684\u5f71\u7247\u6a19\u984c\u5f8c\u9762\u62ec\u865f\u51fa\u300c2018\u7248\u300d\u53ef\u4ee5\u660e\u986f\u7684\u5340\u9694\u51fa\u8a72\u8cc7\u8a0a\u7684\u65b0\u9bae\u5ea6\uff1b\u6216\u662f\u5982 &lt;\u514d\u8cbb\u7d22\u53d6&gt; \u6216\u300c\u9996\u6b21\u66dd\u5149\u300d\u7b49\u7686\u6709\u53ef\u80fd\u589e\u52a0\u5f71\u7247\u7684\u9ede\u64ca\u7387\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Description_%E6%95%98%E8%BF%B0\"><\/span>Description \u6558\u8ff0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8a31\u591a\u5f71\u7247\u4e0d\u6703\u5c0dDescription\u591a\u4e0b\u529f\u592b\uff0c\u4f46\u5176\u5be6YouTube\u7684Description\u5728SEO\u4e2d\u662f\u9700\u8981\u88ab\u5584\u52a0\u5229\u7528\u7684\u3002<\/p>\n<ul>\n<li>YouTube\u7121\u6cd5\u8f15\u6613\u7684\u8fa8\u8b58\u5f71\u7247\u7684\u5167\u5bb9\uff0c\u6240\u4ee5\u5b83\u6703\u4ef0\u8cf4Description\u4e2d\u7684\u6587\u5b57\u4f86\u5224\u5b9a\u5f71\u7247\u8207\u95dc\u9375\u5b57\u7684\u76f8\u95dc\u6027\u3002\u8c50\u5bcc\u7684Description\u8207\u6e96\u78ba\u7684\u95dc\u9375\u5b57\u4f48\u5c40\u53ef\u4ee5\u589e\u52a0\u8a72\u5f71\u7247\u7684\u66dd\u5149\u6a5f\u6703\u3002<\/li>\n<li>Description\u4e2d\u7684\u7b2c\u4e00\u6bb5\u8a71\u6703\u5448\u73fe\u5728YouTube\u7684\u641c\u5c0b\u7d50\u679c\u9801\uff08\u4e5f\u6703\u5448\u73fe\u5728Google\u88e1\uff09\uff0c\u662f\u7528\u6236\u9664\u4e86\u6a19\u984c\u5916\u53ef\u4ee5\u5f97\u5230\u95dc\u65bc\u5f71\u7247\u984d\u5916\u8cc7\u8a0a\u7684\u5730\u65b9\u3002\u7cbe\u6e96\u7684\u8aaa\u670d\u7528\u6236\u70ba\u4ec0\u9ebc\u8981\u9ede\u64ca\u4f60\u7684\u5f71\u7247\u53ef\u4ee5\u589e\u52a0\u5f71\u7247\u7684\u9ede\u64ca\u7387\u3002<\/li>\n<li>\u5728Description\u4e2d\u53ef\u4ee5\u5305\u542b\u5728\u5f71\u7247\u5167\u5bb9\u88e1\u96e3\u5448\u73fe\u7684\u5167\u5bb9\u6216CTA\uff08Call-to-Action\uff09\u3002\u5982\u95dc\u65bc\u5546\u54c1\u66f4\u8a73\u7d30\u7684\u898f\u683c\u8207\u63cf\u8ff0\uff0c\u6216\u662f\u524d\u5f80\u4f60\u7db2\u7ad9\u6216\u7c89\u7d72\u9801\u7684\u9023\u7d50\u90fd\u5f88\u9069\u5408\u5305\u542b\u5728Description\u4e2d\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"http:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/01\/2309b7f0-youtube-seo-basic-user-1024x688.jpg\" alt=\"\" width=\"696\" height=\"468\" \/><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/medical-care-law\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5206\u4eab\u91ab\u7f8e\u3001\u7f8e\u599d\u4fdd\u990a\u5fc3\u5f97\u5c45\u7136\u6703\u89f8\u6cd5\uff1f\u5c0f\u5fc3\u91ab\u7642\u6cd5\u8b93\u4f60\u7f70\u5230\u5403\u624b\u624b<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_Transcript_%E5%AD%97%E5%B9%95\"><\/span>\nVideo Transcript \u5b57\u5e55<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7531\u65bcYouTube\u4ecd\u7121\u6cd5\u6709\u6548\u7684\u5206\u6790\u5f71\u7247\uff0c\u6240\u4ee5\u82e5\u4e0a\u50b3\u5f71\u7247\u7684\u5b57\u5e55\u6a94\u5247\u53ef\u5354\u52a9YouTube\u66f4\u4e86\u89e3\u8a72\u5f71\u7247\u7684\u5167\u5bb9\uff0c\u589e\u52a0\u66dd\u5149\u7387\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u807d\u969c\u4eba\u58eb\u3001\u5916\u8a9e\u4eba\u58eb\u3001\u6216\u662f\u5728\u5435\u96dc\u7684\u5730\u65b9\u4e5f\u53ef\u900f\u904e\u5b57\u5e55\u6a94\u89c0\u8cde\u5f71\u7247\uff0c\u589e\u52a0\u5f71\u7247\u7684\u53d7\u773e\u8207\u89c0\u770b\u6a5f\u6703\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tag_%E6%A8%99%E7%B1%A4\"><\/span>Tag \u6a19\u7c64<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6a19\u7c64\u53ef\u4ee5\u5e6b\u52a9YouTube\u4e86\u89e3\u5f71\u7247\u7684\u5167\u5bb9\uff0c\u4f46\u8981\u6ce8\u610f\u7684\u662f\u4e0d\u8981\u6feb\u7528\u9019\u500b\u529f\u80fd\u3002\u592a\u591a\u7684\u6a19\u7c64\u6703\u8b93YouTube\u4e0d\u78ba\u5b9a\u8a72\u5f71\u7247\u7684\u4e3b\u8ef8\uff0c\u9069\u7576\u7684\u5c07\u95dc\u9375\u5b57\u4ee5\u53ca\u8207\u5176\u76f8\u95dc\u7684\u4e3b\u984c\u5305\u542b\u5728\u6a19\u7c64\u88e1\u5373\u53ef\u3002\u53e6\u5916\u4e5f\u53ef\u4ee5\u53c3\u8003\u7af6\u722d\u5c0d\u624b\u4f7f\u7528\u7684\u6a19\u7c64\uff0c\u9069\u7576\u7684\u642d\u914d\u4f7f\u7528\u53ef\u4ee5\u8b93\u4f60\u7684\u5f71\u7247\u51fa\u73fe\u5728\u7af6\u722d\u5c0d\u624b\u7684\u300c\u76f8\u95dc\u5f71\u7247\u300d\u4e2d\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Thumbnail_%E7%B8%AE%E5%9C%96\"><\/span>Thumbnail \u7e2e\u5716<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5176\u5be6\u5927\u591a\u6578\u4eba\u5728YouTube\u4e0a\u90fd\u662f\u9996\u5148\u700f\u89bd\u7e2e\u5716\u518d\u8b80\u6a19\u984c\uff0c\u7e2e\u5716\u9664\u4e86\u8981\u7b26\u5408YouTube\u7684\u5efa\u8b70\u898f\u7bc4\uff0c\u4e5f\u662f\u53ef\u4ee5\u6301\u7e8c\u512a\u5316\u8207\u5617\u8a66\u7684\u9805\u76ee\u3002\u6bcf\u7a2e\u5f71\u7247\u7684\u53d7\u773e\u90fd\u4e0d\u76e1\u76f8\u540c\uff0c\u4f46\u5728\u505a\u7e2e\u5716\u6642\u53ef\u4ee5\u8003\u616e\u5e7e\u500b\u512a\u5316\u7684\u65b9\u5411\uff1a<\/p>\n<ul>\n<li>\u5728\u7e2e\u5716\u4e2d\u5305\u542b\u8f03\u5438\u6674\u7684\u6587\u5b57<\/li>\n<li>\u5617\u8a66\u7528\u4e0d\u540c\u5f62\u5f0f\u7684\u7e2e\u5716\u4f86\u89c0\u5bdf\u54ea\u7a2e\u9ede\u64ca\u8f03\u9ad8\u3002\u5982\uff1a\u6709\u9732\u81c9\u7684\u7167\u7247\u3001\u5546\u54c1\u7684\u5716\u7247\u3001\u5f71\u7247\u7684\u622a\u5716\u3001\u5ba2\u88fd\u5316\u7684\u63d2\u5716\u7b49\u7686\u6709\u53ef\u80fd\u589e\u52a0\u9ede\u64ca\u7387\uff0c\u4f46\u5207\u8a18\u7e2e\u5716\u4ecd\u9808\u8207\u5f71\u7247\u7684\u4e3b\u8ef8\u76f8\u95dc\u3002<\/li>\n<li>\u8a66\u8457\u7528\u8207\u7af6\u722d\u5c0d\u624b\u7e2e\u5716\u4f7f\u7528\u7684\u914d\u8272\u505a\u5c0d\u6bd4\u8207\u5dee\u7570\u5316\uff0c\u53ef\u589e\u52a0\u5728\u6e05\u55ae\u88e1\u7684\u8996\u89ba\u80fd\u898b\u5ea6<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/01\/a1dac9a1-screenshot-2018-01-29-12.00.35.png\" alt=\"YouTube\u641c\u5c0b\u7d50\u679c\u9801\u3001\u7e2e\u5716\u3001\u6a19\u984c\u3001\u8207\u63cf\u8ff0\" width=\"942\" height=\"777\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Engagement_%E4%BA%92%E5%8B%95\"><\/span>Engagement \u4e92\u52d5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f71\u7247\u7684\u4e92\u52d5\u6578\u662fYouTube\u5224\u5225\u5f71\u7247\u597d\u58de\u7684\u95dc\u9375\u6307\u6a19\u4e4b\u4e00\uff0c\u53ef\u4ee5\u4fc3\u4f7f\u9ede\u64ca\u559c\u6b61\/\u4e0d\u559c\u6b61\uff0c\u5206\u4eab\uff0c\u7559\u8a00\uff0c\u6216\u8a02\u95b1\u7684\u5f71\u7247\u66f4\u5bb9\u6613\u5728YouTube\u4e0a\u5f97\u5230\u66dd\u5149\u3002\u6211\u5011\u5efa\u8b70\u53ef\u4ee5\u5728\u5f71\u7247\u7684\u5167\u5bb9\u88e1\u6709\u660e\u78ba\u7684\u547c\u7c72\uff0c\u9f13\u52f5\u4f7f\u7528\u8005\u8207\u8a72\u5f71\u7247\u7684\u4e92\u52d5\u3002\u8207\u5176\u300c\u6b61\u8fce\u5927\u5bb6\u4f86\u7559\u8a00\u6216\u6309\u8b9a\u300d\uff0c\u53ef\u4ee5\u8003\u616e\u300c\u544a\u8a34\u6211\u5011\u4f60\u6703\u600e\u9ebc\u9078\u300d\u6703\u6709\u66f4\u660e\u78ba\u9700\u8981\u57f7\u884c\u7684\u52d5\u4f5c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Good_Content_%E5%A5%BD%E7%9A%84%E5%85%A7%E5%AE%B9\"><\/span>Good Content \u597d\u7684\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4efb\u4f55SEO\u90fd\u6703\u56de\u6b78\u5230\u300c\u5167\u5bb9\u70ba\u738b\u300d\uff0c\u5207\u8a18\u5225\u70ba\u4e86\u8fce\u5408\u6f14\u7b97\u6cd5\u6216\u9ede\u64ca\u7387\u800c\u7522\u51fa\u5c0d\u4f7f\u7528\u8005\u6c92\u6709\u5e6b\u52a9\u7684\u5167\u5bb9\u3002\u4ee5\u7d93\u71df\u597d\u5167\u5bb9\u70ba\u5c0e\u5411\u624d\u662f\u9577\u4e45\u4e0b\u4f86\u6700\u9ad8\u6548\u76ca\u7684\u96c6\u5ba2\u5f0f\u884c\u92b7\uff0c\u4e5f\u53ef\u4ee5\u5728\u7a69\u5065\u7684\u57fa\u790e\u4e4b\u4e0b\u6301\u7e8c\u7684\u627e\u51fa\u6700\u9069\u5408\u7684\u512a\u5316\u65b9\u5411\u4e26\u6a39\u7acb\u7af6\u722d\u5c0d\u624b\u96e3\u4ee5\u6311\u6230\u7684\u6b0a\u91cd\u3002<\/p>\n<blockquote>\n<blockquote><p>\u770b\u5b8c\u65b0\u7684 2018 \u5e74\u641c\u5c0b\u5f15\u64ce\u8da8\u52e2\uff0c\u6709\u767c\u73fe\u53ef\u4ee5\u5be6\u969b\u904b\u7528\u5728\u7db2\u7ad9\u4e0a\u7684\u9748\u611f\u55ce\uff1f<br \/>\n\u52a0\u5165<a href=\"https:\/\/www.facebook.com\/awoo.seo\/\">awoo\u7c89\u7d72\u5718<\/a>\uff0c\u8ddf\u6211\u5011\u4e00\u8d77\u8a0e\u8ad6\u4f60\u7684\u60f3\u6cd5\u5427\uff01<\/p><\/blockquote>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u53ea\u8981\u662f\u641c\u5c0b\u5f15\u64ce\uff0c\u5c31\u53ef\u4ee5\u88ab\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff08SEO\uff09\u3002 \u90a3\u9ebc\u5728YouTube\u884c\u92b7\u6642\u9664\u4e86\u9760\u5ee3\u544a\u8207\u8f49\u8cbc\u7c89\u7d72\u9801\uff0c\u662f\u5426\u503c\u5f97\u900f [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,38],"tags":[59,78,79],"class_list":["post-7933","post","type-post","status-publish","format-standard","hentry","category-seo-guide","category-seo-beginner","tag-seo-concept","tag-youtube-seo","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube\u4e5f\u80fdSEO\uff0c\u5229\u7528\u641c\u5c0b\u6392\u540d\u63d0\u5347\u9ede\u95b1\u7387\u7684\u5f71\u7247\u884c\u92b7\u6280\u5de7 - awoo \u6210\u9577\u99ed\u5ba2\u884c\u92b7\u8a8c<\/title>\n<meta name=\"description\" content=\"\u53ea\u8981\u662f\u641c\u5c0b\u5f15\u64ce\uff0c\u5c31\u53ef\u4ee5\u88ab\u641c\u5c0b\u5f15\u64ce\u512a\u5316(SEO)\u3002\u90a3\u9ebc\u5728YouTube\u884c\u92b7\u6642\u9664\u4e86\u9760\u5ee3\u544a\u8207\u8f49\u8cbc\u7c89\u7d72\u9801\u5916\uff0c\u662f\u5426\u503c\u5f97\u900f\u904eSEO\u627e\u6d41\u91cf\uff1f \u900f\u904eYouTube SEO\u8b93\u5f71\u7247\u5728\u641c\u5c0b\u4e0a\u6436\u6392\u540d\u3001\u512a\u5316\u9ede\u64ca\u7387\u8207\u7af6\u722d\u6d41\u91cf\uff0c\u53ef\u4ee5\u8f15\u6613\u7684\u5efa\u7acb\u8d77\u54c1\u724c\u5f62\u8c61\u8207\u4fe1\u4efb\u3002\u4ea6\u53ef\u57f9\u990a\u51fa\u81ea\u5df1\u7684\u53d7\u773e\u8207\u5f71\u97ff\u529b\uff0c\u5efa\u7acb\u51fa\u80fd\u6709\u6548\u8207\u53d7\u773e\u9577\u671f\u6e9d\u901a\u8cc7\u8a0a\u7684\u7ba1\u9053\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-basic\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube\u4e5f\u80fdSEO\uff0c\u5229\u7528\u641c\u5c0b\u6392\u540d\u63d0\u5347\u9ede\u95b1\u7387\u7684\u5f71\u7247\u884c\u92b7\u6280\u5de7 - awoo \u6210\u9577\u99ed\u5ba2\u884c\u92b7\u8a8c\" \/>\n<meta property=\"og:description\" content=\"\u53ea\u8981\u662f\u641c\u5c0b\u5f15\u64ce\uff0c\u5c31\u53ef\u4ee5\u88ab\u641c\u5c0b\u5f15\u64ce\u512a\u5316(SEO)\u3002\u90a3\u9ebc\u5728YouTube\u884c\u92b7\u6642\u9664\u4e86\u9760\u5ee3\u544a\u8207\u8f49\u8cbc\u7c89\u7d72\u9801\u5916\uff0c\u662f\u5426\u503c\u5f97\u900f\u904eSEO\u627e\u6d41\u91cf\uff1f \u900f\u904eYouTube SEO\u8b93\u5f71\u7247\u5728\u641c\u5c0b\u4e0a\u6436\u6392\u540d\u3001\u512a\u5316\u9ede\u64ca\u7387\u8207\u7af6\u722d\u6d41\u91cf\uff0c\u53ef\u4ee5\u8f15\u6613\u7684\u5efa\u7acb\u8d77\u54c1\u724c\u5f62\u8c61\u8207\u4fe1\u4efb\u3002\u4ea6\u53ef\u57f9\u990a\u51fa\u81ea\u5df1\u7684\u53d7\u773e\u8207\u5f71\u97ff\u529b\uff0c\u5efa\u7acb\u51fa\u80fd\u6709\u6548\u8207\u53d7\u773e\u9577\u671f\u6e9d\u901a\u8cc7\u8a0a\u7684\u7ba1\u9053\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-basic\/\" \/>\n<meta property=\"og:site_name\" content=\"awoo\" \/>\n<meta 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