{"id":8011,"date":"2018-02-22T09:13:57","date_gmt":"2018-02-22T01:13:57","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=8011"},"modified":"2024-09-11T16:33:41","modified_gmt":"2024-09-11T08:33:41","slug":"2018-recommend-analytic-tools","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2018-recommend-analytic-tools\/","title":{"rendered":"2018 awoo \u63a8\u85a6\u7684\u4e03\u500b\u5206\u6790\u5de5\u5177"},"content":{"rendered":"<p>\u96a8\u8457\u7db2\u8def\u7684\u84ec\u52c3\u767c\u5c55\u8207\u884c\u52d5\u88dd\u7f6e\u7684\u666e\u53ca\uff0c\u7db2\u8def\u4f7f\u7528\u8005\u4e5f\u8d8a\u4f86\u8d8a\u591a\uff0c\u67b6\u8a2d\u7db2\u7ad9\u513c\u7136\u6210\u70ba\u63a8\u5ee3\u5546\u54c1\u8207\u670d\u52d9\u7684\u4e0d\u53ef\u6216\u7f3a\u8981\u7d20\u3002\u7136\u800c\uff0c\u7d93\u71df\u8005\u7684\u521d\u8877\u7121\u975e\u662f\u8981\u722d\u53d6\u66f4\u5927\u7684\u66dd\u5149\u5ea6\u3001\u589e\u52a0\u6536\u5165\uff0c\u5982\u4f55\u7d93\u71df\u597d\u7db2\u7ad9\u53ef\u662f\u53e6\u4e00\u9580\u5927\u5b78\u554f\u54e9\uff01\u5584\u7528\u5206\u6790\u5de5\u5177\uff0c\u9664\u4e86\u53ef\u4ee5\u66f4\u77ad\u89e3\u81ea\u8eab\u7db2\u7ad9\uff0c\u4e5f\u53ef\u4ee5\u9032\u884c\u7db2\u7ad9\u6d41\u91cf\u67e5\u8a62\u4e86\u89e3\u7af6\u696d\u7db2\u7ad9\uff01\u5728\u6b64\u4e5f\u5217\u51fa\u5e7e\u500b\u597d\u7528\u7684\u5206\u6790\u5de5\u5177\u8207\u5927\u5bb6\u5206\u4eab\uff1a<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2018-recommend-analytic-tools\/#SimilarWeb\" >SimilarWeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2018-recommend-analytic-tools\/#Mixpanel\" >Mixpanel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2018-recommend-analytic-tools\/#HubSpot\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2018-recommend-analytic-tools\/#Hotjar\" >Hotjar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2018-recommend-analytic-tools\/#Optimizely\" >Optimizely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2018-recommend-analytic-tools\/#Google_Analytics\" >Google Analytics<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SimilarWeb\"><\/span>SimilarWeb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5b98\u65b9\u7db2\u7ad9\uff1a<a href=\"https:\/\/www.similarweb.com\/\">https:\/\/www.similarweb.com\/<\/a><\/p>\n<div>\n<dl id=\"attachment_8012\">\n<dt><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/81f66633-similarweb.jpg\" alt=\"\u5229\u7528SimilarWeb\u53ef\u4ee5\u67e5\u8a62\u7db2\u7ad9\u6392\u540d\u6982\u6cc1\u3001\u7db2\u7ad9\u6d41\u91cf\u6982\u6cc1\u3001\u71b1\u9580\u95dc\u9375\u5b57\" width=\"696\" height=\"321\" \/><\/dt>\n<dd>\u5229\u7528SimilarWeb\u53ef\u4ee5\u67e5\u8a62\u7db2\u7ad9\u6392\u540d\u6982\u6cc1\u3001\u7db2\u7ad9\u6d41\u91cf\u6982\u6cc1\u3001\u71b1\u9580\u95dc\u9375\u5b57<\/dd>\n<\/dl>\n<\/div>\n<p>\u6b63\u6240\u8b02\u77e5\u5df1\u77e5\u5f7c\uff0c\u767e\u6230\u767e\u52dd\uff0c\u978f\u56fa\u52a0\u5f37\u81ea\u5df1\u7db2\u7ad9\u7684\u540c\u6642\uff0c\u4e5f\u9700\u8981\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\uff0c\u624d\u80fd\u9032\u4e00\u6b65\u8a02\u5b9a\u884c\u92b7\u7b56\u7565\uff0c\u800c SimilarWeb \u5c31\u662f\u4e00\u5957\u7d93\u5e38\u88ab\u62ff\u4f86\u5206\u6790\u7af6\u722d\u5c0d\u624b\u7db2\u7ad9\u7684\u5de5\u5177\u3002\u900f\u904e\u9019\u500b\u5de5\u5177\u53ef\u4ee5\u67e5\u770b\uff1a\u7db2\u7ad9\u6392\u540d\u6982\u6cc1\u3001\u7db2\u7ad9\u6d41\u91cf\u6982\u6cc1\u3001\u71b1\u9580\u95dc\u9375\u5b57\u7b49\u7b49\uff0c\u9084\u6703\u5217\u51fa\u76f8\u4f3c\u7db2\u7ad9\uff0c\u8b93\u6211\u5011\u53ef\u4ee5\u96a8\u6642\u65b0\u589e\u7af6\u722d\u5c0d\u624b\u7db2\u7ad9\u9032\u884c\u6bd4\u8f03\uff0c\u9019\u7d55\u5c0d\u662f\u503c\u5f97\u52a0\u5165\u4f7f\u7528\u7684\u5de5\u5177\u4e4b\u4e00\uff01<br \/>\n\u512a\u9ede\uff1a<\/p>\n<ul>\n<li>\u64cd\u4f5c\u7c21\u55ae\u6613\u4e0a\u624b<\/li>\n<li>\u6578\u64da\u7a2e\u985e\u591a\u6a23\u5316(\u8981\u770b\u6d41\u91cf\u4f86\u6e90\uff1f\u6d41\u91cf\u898f\u6a21\uff1f\u95dc\u9375\u5b57\uff1f\u5225\u64d4\u5fc3\uff0c\u901a\u901a\u90fd\u6709\uff01)<\/li>\n<li>\u95dc\u9375\u5b57\u6578\u64da( Google \u5c07\u95dc\u9375\u5b57\u6578\u64da\u96b1\u85cf\u8d77\u4f86\u4e86\uff0c\u56e0\u6b64\u900f\u904e Google Analytics \u4e0d\u518d\u80fd\u770b\u5230\u9032\u7ad9\u95dc\u9375\u5b57\uff0c\u800c\u900f\u904e SimilarWeb \u53ef\u4ee5\u770b\u5230\u90e8\u5206\u95dc\u9375\u5b57\u6578\u64da)<\/li>\n<\/ul>\n<p>\u7f3a\u9ede\uff1a<\/p>\n<ul>\n<li>\u7562\u7adf\u4e0d\u50cf\u662f Google Analytics \u80fd\u5b8c\u6574\u6536\u96c6\u7db2\u7ad9\u6578\u64da\uff0c\u800c\u662f\u4ee5\u641c\u5c0b\u5f15\u64ce\u89d2\u5ea6\u4f86\u7d71\u8a08\u76f8\u95dc\u6578\u64da\uff0c\u56e0\u6b64\u8cc7\u6599\u96e3\u514d\u6703\u6709\u8aa4\u5dee\uff0c\u4e0d\u904e\u548c\u540c\u985e\u578b\u5de5\u5177\u76f8\u8f03\u4e4b\u4e0b\uff0cSimilarWeb \u7684\u8868\u73fe\u7b97\u662f\u5f88\u51fa\u8272\u560d\uff01<\/li>\n<\/ul>\n<p>&gt;&gt; \u514d\u8cbb\u7248\u50c5\u80fd\u63d0\u4f9b\u4e8c\u500b\u7db2\u7ad9\u9032\u884c\u6bd4\u8f03\uff0c\u6b32\u540c\u6642\u6bd4\u8f03\u591a\u500b\u7db2\u7ad9\u9700\u8cfc\u8cb7\u4ed8\u8cbb\u7248\u54e6\uff01<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mixpanel\"><\/span>Mixpanel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5b98\u65b9\u7db2\u7ad9\uff1a<a href=\"https:\/\/mixpanel.com\/\">https:\/\/mixpanel.com\/<\/a><br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/7d23ba0d-mixpanel.jpg\" alt=\"Mixpanel\" width=\"696\" height=\"570\" \/><br \/>\n\u96d6\u7136\u8aaa Google Analytics \u7684\u529f\u80fd\u5c0d\u65bc\u8a31\u591a\u4f7f\u7528\u8005\u4f86\u8aaa\u5df2\u7d93\u8db3\u5920\uff0c\u4f46\u7576\u6211\u5011\u60f3\u66f4\u9032\u4e00\u6b65\u5206\u6790\u7db2\u7ad9\u6642\uff0c\u53ef\u80fd\u6703\u767c\u73fe\u7121\u6cd5\u6eff\u8db3\u6211\u5011\u7684\u9700\u6c42\uff0c\u800c Mixpanel \u8207 Google Analytics \u6700\u5927\u7684\u4e0d\u540c\u5c31\u662f\uff1aMixpanel \u8ffd\u8e64\u7684\u662f\u884c\u70ba\uff0c\u800c\u4e0d\u662f Pageviews\u3002\u9019\u53ef\u8b93\u6211\u5011\u66f4\u52a0\u4e86\u89e3\u4f7f\u7528\u8005\u884c\u70ba\uff0c\u5e6b\u52a9\u627e\u51fa\u54ea\u500b\u74b0\u7bc0\u6d41\u5931\u5ba2\u6236\u9032\u800c\u6539\u5584\u63d0\u9ad8\u8207\u9867\u5ba2\u7684\u4e92\u52d5\u3002<br \/>\n\u512a\u9ede\uff1a<\/p>\n<ul>\n<li>\u6a19\u699c\u5373\u6642\u6027<\/li>\n<li>\u91dd\u5c0d APP \u6709\u8f03\u70ba\u8a73\u76e1\u7684\u5206\u6790<\/li>\n<li>\u5f37\u5927\u7684\u4e8b\u4ef6\/\u9ede\u64ca\u5206\u6790\u529f\u80fd<\/li>\n<li>\u53ef\u4e32\u9023\u5ba2\u6236\u7684\u8cc7\u6599<\/li>\n<\/ul>\n<p>\u7f3a\u9ede\uff1a<\/p>\n<ul>\n<li>\u57fa\u672c\u4e0a\u9700\u8981\u4ed8\u8cbb\u624d\u80fd\u4f7f\u7528\u8f03\u5b8c\u6574\u7684\u529f\u80fd<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"HubSpot\"><\/span>HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5b98\u65b9\u7db2\u7ad9\uff1a<a href=\"https:\/\/www.hubspot.com\/\">https:\/\/www.hubspot.com\/<\/a><br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/725e3c92-hubspot.jpg\" alt=\"HubSpot\" width=\"696\" height=\"698\" \/><br \/>\nHubspot \u662f\u4e00\u500b\u6574\u5408\u6578\u4f4d\u884c\u92b7\u5de5\u5177(<a href=\"https:\/\/www.awoo.com.tw\/blog\/solve_problem_inbound_marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u96c6\u5ba2\u5f0f\u884c\u92b7<\/a>)\uff0c\u70ba\u4e86\u65b9\u4fbf\u4f7f\u7528\u8005\u7ba1\u7406\uff0c\u53ef\u5c07\u90f5\u4ef6\u3001\u7db2\u7ad9\u3001\u90e8\u843d\u683c\u3001\u793e\u7fa4\u5a92\u9ad4\u5206\u985e\u7b49\u7b49\u5de5\u5177\uff0c\u900f\u904e Hubspot \u9032\u884c\u7d71\u4e00\u7ba1\u7406\u8207\u5206\u6790\u3002<br \/>\n\u512a\u9ede\uff1a<\/p>\n<ul>\n<li>\u7701\u6642(\u6574\u5408\u4e86 E-mail\u5bc4\u9001\u7ba1\u7406\u3001\u5ba2\u6236\u8cc7\u6599\u3001\u7db2\u7ad9\u6d41\u91cf\u8cc7\u6599\u3001\u7db2\u7ad9UI\u7ba1\u7406\u3001\u793e\u7fa4\u7ba1\u7406)<\/li>\n<li>\u529f\u80fd\u5168\u9762\uff0c\u53ef\u5c07\u884c\u92b7\u5b8c\u6574\u81ea\u52d5\u5316<\/li>\n<li>\u53ef\u900f\u904e\u793e\u7fa4\u5e73\u53f0\u8207\u4f7f\u7528\u8005\u4e92\u52d5\uff0c\u62c9\u8fd1\u8207\u4f7f\u7528\u8005\u8ddd\u96e2<\/li>\n<\/ul>\n<p>\u7f3a\u9ede\uff1a<\/p>\n<ul>\n<li>\u8f03\u9069\u5408\u4e2d\u5c0f\u578b\u4f01\u696d\u4f7f\u7528\uff0c\u5927\u898f\u6a21\u4f01\u696d\u8f03\u4e0d\u9069\u7528<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Hotjar\"><\/span>Hotjar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5b98\u65b9\u7db2\u7ad9\uff1a<a href=\"https:\/\/www.hotjar.com\/\">https:\/\/www.hotjar.com\/<\/a><br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/f4a4211d-hotjar.jpg\" alt=\"Hotjar\" width=\"767\" height=\"547\" \/><br \/>\n\u81f3\u65bc Hotjar \uff0c\u4e5f\u6709\u8457\u4e0d\u540c\u65bc Google Analytics \u7684\u529f\u80fd\uff0c\u53ef\u4ee5\u8f14\u52a9\u6211\u5011\u4e86\u89e3\u4f7f\u7528\u8005\u884c\u70ba\uff0c\u90a3\u5c31\u662f Hotjar \u53ef\u4ee5\u5c07\u8a2a\u5ba2\u4f7f\u7528\u7db2\u7ad9\u7684\u72c0\u6cc1\u9304\u88fd\u4e0b\u4f86\uff0c\u4e26\u4e14\u7528\u71b1\u9ede\u5716\u7684\u65b9\u5f0f\u4f86\u5448\u73fe\u9ede\u64ca\u6578\u64da\uff0c\u900f\u904e\u6b64\u5de5\u5177\u7684\u76e3\u6e2c\uff0c\u6211\u5011\u53ef\u4ee5\u638c\u63e1\u4f7f\u7528\u8005\u7684\u884c\u70ba\u8ecc\u8de1\u3001\u559c\u597d\u9ede\u64ca\uff0c\u9032\u800c\u5206\u6790\u7db2\u7ad9\u7684\u71b1\u9580\/\u51b7\u9580\u5340\u584a\u70ba\u4f55\uff0c\u9032\u4e00\u6b65\u512a\u5316\u7db2\u7ad9\u3002<br \/>\n\u512a\u9ede\uff1a<\/p>\n<ul>\n<li>\u63a1\u7528\u71b1\u9ede\u5716\u5448\u73fe\uff0c\u76f8\u7576\u76f4\u89ba\u3001\u6613\u61c2<\/li>\n<li>\u63d0\u4f9b\u8868\u55ae\u5206\u6790\u529f\u80fd<\/li>\n<li>\u53ef\u5728\u7db2\u7ad9\u7684\u6307\u5b9a\u5730\u65b9\u5411\u7279\u5b9a\u8a2a\u554f\u8005\u63d0\u51fa\u554f\u984c\uff0c\u9032\u884c\u56de\u994b\u8abf\u67e5<\/li>\n<\/ul>\n<p>\u7f3a\u9ede\uff1a<\/p>\n<ul>\n<li>\u96d6\u8aaa\u9304\u88fd\u884c\u70ba\u5c0d\u65bc\u7db2\u7ad9\u5206\u6790\u5f88\u6709\u5e6b\u52a9\uff0c\u4f46\u76f8\u5c0d\u7684\u4e5f\u6703\u6709\u96b1\u79c1\u6b0a\u554f\u984c\u7684\u7591\u616e<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Optimizely\"><\/span>Optimizely<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5b98\u65b9\u7db2\u7ad9\uff1a<a href=\"https:\/\/www.optimizely.com\/\">https:\/\/www.optimizely.com\/<\/a><br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/fbd906eb-optimizely.jpg\" alt=\"Optimizely\" width=\"696\" height=\"302\" \/><br \/>\n\u904e\u53bb\u6211\u5011\u53ea\u80fd\u4ee5\u731c\u6e2c\u7684\u65b9\u5f0f\u9032\u884c\u7db2\u7ad9\u4ecb\u9762\u8a2d\u8a08\uff0c\u53ef\u80fd\u8f03\u4e0d\u662f\u90a3\u9ebc\u5ba2\u89c0\uff1b\u4f46\u73fe\u5728\u6211\u5011\u53ef\u4ee5\u900f\u904e A\/B testing \u7684\u65b9\u5f0f\u9032\u884c\u5be6\u9a57\u6e2c\u8a66\uff0c\u5e6b\u52a9\u6211\u5011\u627e\u5230\u6700\u4f73\u4f7f\u7528\u8005\u9ad4\u9a57\u7684\u4ecb\u9762\u3002\u800c Optimizely \u53ef\u7b97\u662f\u7db2\u8def\u4e0a\u77e5\u540d\u7684 A\/B testing \u5de5\u5177\uff0c\u6211\u5011\u53ef\u4ee5\u81ea\u884c\u8a2d\u5b9a\u6e2c\u8a66\u76ee\u6a19\u3001\u4efb\u610f\u6539\u8b8a\u7db2\u9801\u7684\u5143\u7d20\u3001\u5206\u914d\u6d41\u91cf\u8207\u8ffd\u8e64\u6210\u6548\uff0c\u53ef\u4ee5\u4e0d\u7528\u518d\u82e6\u82e6\u731c\u6e2c\u5ba2\u6236\u5fc3\u601d\uff0c\u8b93\u6578\u64da\u8aaa\u8a71\u5427\uff01<br 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href=\"http:\/\/www.awoo.com.tw\/blog\/tools-installation-guide\/\">\u5206\u6790\u5de5\u5177\u5b89\u88dd\u65b9\u6cd5\u53ca\u6388\u6b0a\u8aaa\u660e<\/a>\u3002<br \/>\n&gt;&gt; \u82e5\u70ba\u96fb\u5546\u7db2\u7ad9\u7684\u8a71\uff0c\u66f4\u662f\u5efa\u8b70\u53e6\u5916\u5b89\u88dd\u96fb\u5b50\u5546\u52d9\u8ffd\u8e64\u78bc\u54e6\uff01\u53ef\u4ee5\u53c3\u8003\u9019\u7bc7\u6587\u7ae0\u4ecb\u7d39\uff1a<a href=\"http:\/\/www.awoo.com.tw\/blog\/ecommerce-ga-tracking\/\">\u70ba\u7db2\u7ad9\u5b89\u88ddGoogle Analytics 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