{"id":8028,"date":"2018-03-20T10:04:34","date_gmt":"2018-03-20T02:04:34","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=8028"},"modified":"2022-09-21T17:30:57","modified_gmt":"2022-09-21T09:30:57","slug":"google-optimize-installation","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-optimize-installation\/","title":{"rendered":"Google Optimize\u5b89\u88dd\u6559\u5b78- \u514d\u8cbb\u53c8\u597d\u7528\u7684A\/B Test\u5de5\u5177\uff01"},"content":{"rendered":"<p>\u6839\u64daawoo\u7684\u7d93\u9a57\u5f88\u591a\u5ba2\u6236\u90fd\u6703\u9047\u904e\u6295\u4e0b\u5927\u628a\u8cc7\u91d1\u8cb7\u5ee3\u544a\u4f46\u662f\u5e36\u4f86\u7684\u6210\u6548\u7e3d\u662f\u4e0d\u7406\u60f3\uff0c\u6216\u662f\u7db2\u7ad9\u6d41\u91cf\u660e\u660e\u8868\u73fe\u4eae\u773c\u4f46\u662f\u76ee\u6a19\u8f49\u63db\u7387\u537b\u7e3d\u662f\u63d0\u6607\u4e0d\u4e86\u3002\u9019\u6642\u5019\u6211\u5011\u6216\u8a31\u53ef\u4ee5\u5f9e\u7db2\u7ad9\u6613\u7528\u6027\u6e2c\u8a66\uff08usability test\uff09\u4f86\u6aa2\u67e5\u7db2\u7ad9\u662f\u5426\u6709\u8a2d\u8a08\u4e0d\u826f\u7684\u5730\u65b9\uff0c\u5224\u65b7\u662f\u4ec0\u9ebc\u539f\u56e0\u5c0e\u81f4\u9801\u9762\u8f49\u63db\u7387\u4e0d\u4f73\u6216\u662f\u7db2\u7ad9\u8df3\u51fa\u7387\u592a\u9ad8\uff0c\u800c\u6613\u7528\u6027\u6e2c\u8a66\u9664\u4e86\u53ef\u4ee5\u900f\u904e\u8a2a\u8ac7\u3001\u554f\u5377\u8abf\u67e5\u3001\u71b1\u9ede\u5716\u5206\u6790\u65b9\u5f0f\u5916\uff0c\u5927\u5bb6\u6700\u5e38\u807d\u5230\u7684\u61c9\u8a72\u5c31\u662fA\/B Test\u4e86\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-optimize-installation\/#AB_Test_%E6%98%AF%E4%BB%80%E9%BA%BC%E5%91%A2%EF%BC%9F\" >A\/B Test \u662f\u4ec0\u9ebc\u5462\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-optimize-installation\/#%E6%88%91%E5%80%91%E8%A9%B2%E6%80%8E%E9%BA%BC%E5%9F%B7%E8%A1%8CAB_Test_%E5%91%A2\" >\u6211\u5011\u8a72\u600e\u9ebc\u57f7\u884cA\/B Test \u5462<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-optimize-installation\/#Google_Optimize%E5%85%8D%E8%B2%BB%E7%89%88%E8%B7%9F%E4%BB%98%E8%B2%BB%E7%89%88%E6%AF%94%E8%BC%83\" >Google Optimize\u514d\u8cbb\u7248\u8ddf\u4ed8\u8cbb\u7248\u6bd4\u8f03<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-optimize-installation\/#Google_Optimize%E5%AE%89%E8%A3%9D%E6%95%99%E5%AD%B8\" >Google Optimize\u5b89\u88dd\u6559\u5b78<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-optimize-installation\/#Google_Optimize%E7%9A%84%E4%B8%89%E7%A8%AE%E5%AE%89%E8%A3%9D%E6%96%B9%E5%BC%8F\" >Google Optimize\u7684\u4e09\u7a2e\u5b89\u88dd\u65b9\u5f0f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"AB_Test_%E6%98%AF%E4%BB%80%E9%BA%BC%E5%91%A2%EF%BC%9F\"><\/span>A\/B Test \u662f\u4ec0\u9ebc\u5462\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\/B Test \u662f\u900f\u904e\u8b93\u4e0d\u540c\u7684\u4f7f\u7528\u8005\u9032\u7db2\u7ad9\u9801\u9762\u5f8c\u770b\u5230\u4e0d\u540c\u7684\u5143\u7d20\u8a2d\u8a08(\u4f8b\u5982\uff1a\u8cfc\u7269\u8eca\u984f\u8272\u5927\u5c0f\u3001\u6587\u5b57\u7684\u5167\u5bb9\u8aaa\u660e)\uff0c\u85c9\u6b64\u4f86\u5206\u6790\u90a3\u4e00\u7a2e\u5143\u7d20\u8a2d\u8a08\u65b9\u5f0f\u8f03\u80fd\u5920\u9054\u6210\u6211\u5011\u60f3\u8b93\u4f7f\u7528\u8005\u53bb\u5b8c\u6210\u7684\u884c\u70ba(\u4f8b\u5982\uff1a\u8cfc\u8cb7\u5546\u54c1\u4e26\u7d50\u5e33\u3001\u586b\u5beb\u8a62\u554f\u8868\u55ae)\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%88%91%E5%80%91%E8%A9%B2%E6%80%8E%E9%BA%BC%E5%9F%B7%E8%A1%8CAB_Test_%E5%91%A2\"><\/span>\u6211\u5011\u8a72\u600e\u9ebc\u57f7\u884cA\/B Test \u5462<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\/B Test \u4ee5\u524d\u901a\u5e38\u8981\u900f\u904e\u5de5\u7a0b\u5e2b\u5f9e\u7a0b\u5f0f\u7aef\u505a\u8655\u7406\uff0c\u4f46\u9019\u6a23\u901a\u5e38\u8017\u6642\u4e14\u53ef\u80fd\u5e38\u5e38\u9700\u8981\u638f\u9322\u8cb7\u98f2\u6599\u8acb\u5de5\u7a0b\u5e2b\u5927\u5927\u5354\u52a9(\uff31.\uff31)\uff0c\u800c\u4eff\u9593\u4e5f\u6709\u8a31\u591a\u597d\u7528\u7684A\/B Test \u5de5\u5177\uff08\u4f8b\u5982\uff1aVWO\u3001Optimizely\uff09\uff0c\u53ef\u662f\u96d6\u7136\u529f\u80fd\u5f37\u5927\u4f46\u901a\u5e38\u50f9\u683c\u6536\u8cbb\u4e0d\u83f2\uff0c\u5c0d\u65bc\u5c0f\u516c\u53f8\u5c0f\u672c\u7d93\u71df\u7684\u8001\u95c6\u4f86\u8aaa\u662f\u500b\u883b\u5927\u7684\u8ca0\u64d4\u3002\u597d\u6d88\u606f\u662f\u53bb\u5e74\u958b\u59cbGoogle\u5c07\u539f\u5148\u53ea\u6709\u5728360\u4ed8\u8cbb\u624d\u80fd\u4f7f\u7528\u7684A\/B Test\u5de5\u5177-Google Optimize\u958b\u653e\u514d\u8cbb\u4f7f\u7528\u7248\u672c\uff0c\u8b93\u4e2d\u5c0f\u578b\u7db2\u7ad9\u4e3b\u53ef\u4ee5\u900f\u904eGoogle Optimize\u4f86\u5e6b\u7db2\u7ad9\u505aA\/B Test (Ya~\u6492\u82b1)\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Optimize%E5%85%8D%E8%B2%BB%E7%89%88%E8%B7%9F%E4%BB%98%E8%B2%BB%E7%89%88%E6%AF%94%E8%BC%83\"><\/span>Google Optimize\u514d\u8cbb\u7248\u8ddf\u4ed8\u8cbb\u7248\u6bd4\u8f03<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7576\u7136\u514d\u8cbb\u7248\u7684\u529f\u80fd\u6c92\u6709\u50cf\u4ed8\u8cbb\u7248\u90a3\u9ebc\u5f37\u5927\uff0c\u53ef\u4ee5\u540c\u6642\u9032\u884c\u7684\u5be6\u9a57\u6578\u76ee\u4e5f\u88ab\u9650\u5236\u4f4f\u4e86\uff0c\u4f46\u5c0d\u65bc\u4e2d\u5c0f\u578b\u7db2\u7ad9\u4e3b\u4f86\u8aaa\u514d\u8cbb\u7248\u7684\u529f\u80fd\u4e5f\u9084\u7b97\u5920\u7528\uff0c\u4e14\u7db2\u7ad9\u4e3b\u53ef\u4ee5\u5148\u4f7f\u7528\u514d\u8cbb\u7248\u719f\u6089A\/B Test\u7684\u57f7\u884c\u7b56\u7565\u53ca\u4f7f\u7528\u65b9\u91dd\uff0c\u7b49\u719f\u6089\u514d\u8cbb\u7248\u672c\u5f8c\uff0c\u70ba\u7db2\u7ad9\u5e36\u4f86\u66f4\u591a\u7684\u6548\u76ca\u6642\u5c31\u53ef\u4ee5\u8003\u616e\u8cfc\u8cb7\u529f\u80fd\u66f4\u52a0\u5f37\u5927\u7684\u4ed8\u8cbb\u7248\u672c\u3002<\/p>\n<div class=\"table-responsive\"><table>\n<tbody>\n<tr>\n<td><\/td>\n<td>\u514d\u8cbb\u7248<\/td>\n<td>\u4ed8\u8cbb\u7248<\/td>\n<\/tr>\n<tr>\n<td>\u9069\u7528\u5c0d\u8c61<\/td>\n<td>\u4e2d\u5c0f\u4f01\u696d<\/td>\n<td>\u66f4\u5927\u7684\u4f01\u696d\u6216\u4f01\u696d\u6709\u66f4\u8907\u96dc\u9700\u6c42<\/td>\n<\/tr>\n<tr>\n<td>A\/B\u6e2c\u8a66<\/td>\n<td>\u221a<\/td>\n<td>\u221a<\/td>\n<\/tr>\n<tr>\n<td>Google Analytics \u4e32\u63a5<\/td>\n<td>\u221a<\/td>\n<td>\u221a<\/td>\n<\/tr>\n<tr>\n<td>\u91dd\u5c0d\u7db2\u5740\u57fa\u672c\u8a2d\u7f6e<\/td>\n<td>\u221a<\/td>\n<td>\u221a<\/td>\n<\/tr>\n<tr>\n<td>\u7528\u6236\u884c\u70ba\u548c\u6280\u8853\u76ee\u6a19<\/td>\n<td>\u221a<\/td>\n<td>\u221a<\/td>\n<\/tr>\n<tr>\n<td>\u5730\u7406\u5b9a\u4f4d<\/td>\n<td>\u221a<\/td>\n<td>\u221a<\/td>\n<\/tr>\n<tr>\n<td>\u6280\u8853\u5b9a\u4f4d(JavaScript\uff0ccookies\uff0cdata layer)<\/td>\n<td>\u221a<\/td>\n<td>\u221a<\/td>\n<\/tr>\n<tr>\n<td>Google Analytics\u53d7\u773e\u7fa4\u9ad4\u5b9a\u4f4d<\/td>\n<td>&#8211;<\/td>\n<td>\u221a<\/td>\n<\/tr>\n<tr>\n<td>Web\u61c9\u7528\u7a0b\u5e8f\u652f\u6301<\/td>\n<td>\u221a<\/td>\n<td>\u221a<\/td>\n<\/tr>\n<tr>\n<td>\u591a\u8b8a\u91cf\u6e2c\u8a66\uff08MVT\uff09<\/td>\n<td>\u591a\u905416\u500b\u7d44\u5408\u3002<\/td>\n<td>\u591a\u905436\u7a2e\u7d44\u5408\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5be6\u9a57\u76ee\u6a19<\/td>\n<td>\u6700\u591a3\u500b\u9810\u5148\u914d\u7f6e\u3002<\/td>\n<td>\u6700\u591a\u9810\u5148\u914d\u7f6e10\u500b\uff0c\u984d\u5916\u53ef\u7528\u4e00\u6b21\u555f\u52d5\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u540c\u6642\u9032\u884c\u5be6\u9a57<\/td>\n<td>\u6700\u591a3\u500b\u3002<\/td>\n<td>\u8d85\u904e100\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u7ba1\u7406<\/td>\n<td>\u57fa\u672c\u7ba1\u7406\u8207\u7121\u9650\u7684\u7528\u6236\u3002<\/td>\n<td>Analytics 360\u5957\u4ef6\u7ba1\u7406\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5be6\u65bd\u670d\u52d9<\/td>\n<td>&#8211;<\/td>\n<td>\u221a<\/td>\n<\/tr>\n<tr>\n<td>\u652f\u6301\u548c\u670d\u52d9<\/td>\n<td>\u81ea\u52a9\u670d\u52d9\u4e2d\u5fc3\u548c\u793e\u5340\u8ad6\u58c7\u3001<a href=\"https:\/\/www.google.com\/analytics\/partners\" target=\"_blank\" rel=\"noopener noreferrer\">\u8a8d\u8b49\u5408\u4f5c\u5925\u4f34<\/a>\u3002<\/td>\n<td>\u4f01\u696d\u7d1a\u670d\u52d9\uff0c\u5354\u52a9\u548cSLA<\/td>\n<\/tr>\n<tr>\n<td>\u4ed8\u6b3e\u65b9\u5f0f<\/td>\n<td>\u514d\u8cbb\u3002<\/td>\n<td>\u6bcf\u6708\u958b\u5177\u767c\u7968\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>\u53c3\u8003\u6587\u4ef6\uff1a<a href=\"https:\/\/support.google.com\/360suite\/optimize\/answer\/7084762\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/360suite\/optimize\/answer\/7084762\/<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Optimize%E5%AE%89%E8%A3%9D%E6%95%99%E5%AD%B8\"><\/span>Google Optimize\u5b89\u88dd\u6559\u5b78<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u90a3\u9ebc\u6211\u5011\u73fe\u5728\u958b\u59cb\u5b78\u7fd2\u600e\u9ebc\u5b89\u88ddGoogle Optimize\u5427\uff01\uff01\u9996\u5148\u6211\u5011\u8981\u5148\u53d6\u5f97Google Optimize\u7684\u5e33\u6236\u4ee3\u78bc\u3002<\/p>\n<ol>\n<li>\u5efa\u7acbGoogle Optimize\u5e33\u6236<br \/>\nGoogle Optimize\u5de5\u5177\uff1a<a href=\"https:\/\/optimize.google.com\/optimize\/home\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/optimize.google.com\/optimize\/home<\/a><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/35bf0f64-image11.png\" alt=\"\u5efa\u7acbOptimize\u5e33\u865f\" \/><\/li>\n<li>\u8207Google Aanalytics\u9023\u7d50<br 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