{"id":8221,"date":"2018-03-30T14:17:54","date_gmt":"2018-03-30T06:17:54","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=8221"},"modified":"2023-11-22T09:44:49","modified_gmt":"2023-11-22T01:44:49","slug":"is_outbound_dead","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/is_outbound_dead\/","title":{"rendered":"\u4f60\u662f\u5426\u6709\u60f3\u904e\uff0c\u7d14Outbound\u8f49\u55ae\u7684\u6642\u4ee3\u53ef\u80fd\u5df2\u7d93\u7d50\u675f\u4e86\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook \u81ea\u7136\u89f8\u53ca\u4eba\u6578\u548c\u5ee3\u544a\u6548\u76ca\u5287\u964d\uff0cLine@\u6216\u662f\u5b98\u65b9\u5e33\u865f\u6703\u54e1\u7684\u5b58\u6d3b\u6bd4\u4f8b\u4e5f\u5feb\u901f\u4e0b\u6ed1\u3002\u4ee5\u6578\u4f4d\u884c\u92b7\u6216\u662f\u96fb\u5b50\u5546\u52d9\u70ba\u4e3b\u7684\u516c\u53f8\uff0c\u666e\u904d\u90fd\u5728\u627e\u54ea\u88e1\u53ef\u4ee5\u88dc\u56de\u4e00\u4e9b\u6d41\u5931\u7684\u6d41\u91cf\u3002\u8de8\u5883\u96fb\u5546\u7684\u696d\u52d9\u767c\u5c55\u53c8\u4f86\u5f97\u6162\uff0c\u77ed\u671f\u5167\u96e3\u6210\u70ba\u4e3b\u8981\u7372\u5229\u4f86\u6e90\uff0c\u6240\u4ee5\u570b\u5167\u5e02\u5834\u9762\u81e8\u7684\u96e3\u984c\u4f9d\u820a\u8981\u7a81\u7834\u3002\u6b64\u5916\uff0c\u5728\u500b\u4eba\u8a2a\u8ac7\u4e2d\uff0c\u5916\u5546\u793e\u7fa4\u5e73\u53f0\u7684\u4e3b\u7ba1\u6307\u51fa\uff0c\u53f0\u7063\u6d88\u8cbb\u8005\u4e0a\u7db2\u7684\u4eba\u6578\u548c\u6642\u6578\u4f9d\u820a\u6709\u6210\u9577\u3002\u6240\u4ee5\u662f\u5e02\u5834\u66f4\u52a0\u8003\u9a57\u7d93\u71df\u8005\u5982\u4f55\u5438\u5f15\u9867\u5ba2\u7684\u9752\u775e\u3002\u904e\u53bb\u4e00\u5e74\u4f86\uff0c\u6211\u5f88\u69ae\u5e78\u4ee5\u9867\u554f\u7684\u89d2\u8272\u53c3\u8207\u591a\u5bb6\u516c\u53f8\u7684\u904b\u71df\uff0c\u770b\u5230\u4e86\u4e00\u4e9b\u5feb\u901f\u7684\u8b8a\u9077\uff0c\u7372\u5f97\u4e86\u4e00\u4e9b\u65b0\u89c0\u5ff5\uff0c\u6539\u8b8a\u4e86\u6211\u904e\u5f80\u5341\u591a\u5e74\u4f86\u7d2f\u7a4d\u7684\u601d\u7dad\uff0c\u4e5f\u53ef\u80fd\u53ef\u4ee5\u8ddf\u5927\u5bb6\u4e00\u8d77\u63a2\u8a0e\uff0c\u61c9\u8a72\u8981\u767c\u5c55\u4e00\u5957\u884c\u92b7\u7d93\u71df\u7684\u65b0\u601d\u7dad\u4e86\u3002<\/span><\/p>\n<h1><img decoding=\"async\" class=\"alignnone size-large wp-image-8226\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/03\/new-marketing-1024x614.jpg\" alt=\"\" width=\"696\" height=\"417\" \/><\/h1>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/is_outbound_dead\/#%E6%AA%A2%E8%A6%96%E4%BD%A0%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%B6%93%E7%87%9F%E6%98%AF%E5%90%A6%E5%AE%8C%E6%95%B4%EF%BC%8C%E6%AD%A3%E8%A6%96%E5%85%A7%E5%AE%B9%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7\" >\u6aa2\u8996\u4f60\u7684\u884c\u92b7\u7d93\u71df\u662f\u5426\u5b8c\u6574\uff0c\u6b63\u8996\u5167\u5bb9\u7684\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/is_outbound_dead\/#%E9%9A%A8%E8%91%97IG%E5%90%B8%E5%BC%95%E6%9B%B4%E5%A4%9A%E6%B6%88%E8%B2%BB%E8%80%85%EF%BC%88%E9%80%A3%E7%B5%90%E5%B0%8E%E8%B3%BC%E5%BC%B1%EF%BC%89%E3%80%81Facebook_%E8%A7%B8%E5%8F%8A%E9%99%8D%E4%BD%8E%EF%BC%8C%E6%96%B0%E6%80%9D%E7%B6%AD%E7%9A%84%E9%A1%A7%E5%AE%A2%E6%B5%81%E7%A8%8B%E6%87%89%E8%A9%B2%E8%A2%AB%E9%87%8D%E8%A6%96%EF%BC%8C%E5%85%B6%E4%B8%AD%E5%85%A7%E5%AE%B9%E7%82%BA%E6%A0%B8%E5%BF%83%E7%9A%84%E6%A6%82%E5%BF%B5\" >\u96a8\u8457IG\u5438\u5f15\u66f4\u591a\u6d88\u8cbb\u8005\uff08\u9023\u7d50\u5c0e\u8cfc\u5f31\uff09\u3001Facebook \u89f8\u53ca\u964d\u4f4e\uff0c\u65b0\u601d\u7dad\u7684\u9867\u5ba2\u6d41\u7a0b\u61c9\u8a72\u88ab\u91cd\u8996\uff0c\u5176\u4e2d\u5167\u5bb9\u70ba\u6838\u5fc3\u7684\u6982\u5ff5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/is_outbound_dead\/#Facebook_%E6%95%99%E8%82%B2%E7%9A%84%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E6%98%AF%E6%9C%89%E7%BC%BA%E9%99%B7%E7%9A%84\" >Facebook \u6559\u80b2\u7684\u884c\u92b7\u6f0f\u6597\u662f\u6709\u7f3a\u9677\u7684<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/is_outbound_dead\/#%E5%BF%85%E9%A0%88%E5%85%B7%E5%82%99%E3%80%8C%E6%AD%B7%E7%A8%8B%E3%80%8D%E7%9A%84%E7%B6%93%E7%87%9F%E6%A6%82%E5%BF%B5%E3%80%82%E8%80%8C%E5%85%A7%E5%AE%B9%EF%BC%88%E5%90%ABSEO%EF%BC%89%E6%98%AF%E6%A0%B8%E5%BF%83\" >\u5fc5\u9808\u5177\u5099\u300c\u6b77\u7a0b\u300d\u7684\u7d93\u71df\u6982\u5ff5\u3002\u800c\u5167\u5bb9\uff08\u542bSEO\uff09\u662f\u6838\u5fc3<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%AA%A2%E8%A6%96%E4%BD%A0%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%B6%93%E7%87%9F%E6%98%AF%E5%90%A6%E5%AE%8C%E6%95%B4%EF%BC%8C%E6%AD%A3%E8%A6%96%E5%85%A7%E5%AE%B9%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span>\u6aa2\u8996\u4f60\u7684\u884c\u92b7\u7d93\u71df\u662f\u5426\u5b8c\u6574\uff0c\u6b63\u8996\u5167\u5bb9\u7684\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5b8c\u6574\u6578\u4f4d\u884c\u92b7\u9762\u5411\uff0c\u53ef\u5206\u70ba\uff1a\u5a92\u9ad4\u3001\u9867\u5ba2\u6b77\u7a0b\u3001\u516c\u95dc\u3001\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM)\u3002\u800c\u696d\u754c\u666e\u904d\u6295\u5165\u975e\u5e38\u591a\u8cc7\u6e90\u7d93\u71df\u300cOutbound\u300d\u985e\u578b\u7684\u5a92\u9ad4\u548c\u9867\u5ba2\u6b77\u7a0b\uff0c\u4e5f\u5c31\u662f\u9760\u6253\u5ee3\u544a\u62c9\u6d41\u91cf\uff0c\u537b\u5ffd\u7565\u4e86\u5176\u5be6\u61c9\u8a72\u8981\u914d\u5408 \u300cInbound + \u516c\u95dc + CRM\u300d\uff0c\u6548\u76ca\u624d\u6703\u66f4\u597d\u3002\u9019\u4e9b\u8981\u7d93\u71df\u7684\u597d\uff0c\u7d93\u71df\u8005\u5c31\u5fc5\u9808\u6295\u5165\u8cc7\u6e90\u767c\u5c55\u5167\u5bb9\u3002\u5167\u5bb9\u53ef\u5ee3\u6cdb\u5b9a\u7fa9\u4ee5\u6587\u5b57\u3001\u8996\u89ba\u5275\u610f\u3001\u5f71\u7247\u5448\u73fe\uff0c\u552f\u4e00\u5fc5\u5099\u689d\u4ef6\u662f\u8981\u53ef\u88ab\u6d88\u8cbb\u8005\u641c\u5c0b\u3002\u6240\u4ee5\u5373\u4fbf\u662f\u5716\u7247\u6216\u662f\u5f71\u7247\uff0c\u7d20\u6750\u7684\u767c\u5c55\u9808\u542b\u6709SEO\u7684\u6982\u5ff5\u3002\u6b64\u5916\uff0c\u50b3\u9054\u6709\u7368\u7279\u5b9a\u4f4d\u7684\u5167\u5bb9\u53ef\u80fd\u6bd4\u8f03\u6709\u6548\u679c\u3002\u300cInbound + \u516c\u95dc + CRM\u300d\u8981\u5e36\u4f86\u76f4\u63a5\u6216\u81ea\u7136\u641c\u5c0b\u7684\u6d41\u91cf\uff0c\u7d93\u71df\u8005\u5fc5\u9808\u8981\u6709\u975e\u5e38\u6e05\u695a\u3001\u6709\u5dee\u7570\u6027\u7684\u884c\u92b7\u4e3b\u8ef8\u3002\u9019\u5f97\u4e4b\u4e0d\u6613\uff0c\u54ea\u6015\u662f\u5c0d\u6700\u512a\u79c0\u7684\u5718\u968a\u800c\u8a00\uff0c\u9019\u904e\u7a0b\u662f\u4e00\u6a23\u975e\u5e38\u8017\u6642\u3001\u8017\u5fc3\u3002<\/span><br \/>\n<i><span style=\"font-weight: 400;\">Inbound\uff1a\u96c6\u5ba2\u5f0f\u884c\u92b7\uff0c\u4ea6\u5373\u7531\u5438\u5f15\u5ba2\u6236\u4e3b\u52d5\u4e0a\u9580\u7684\u884c\u92b7\u624b\u6cd5\u3002Outbound\uff1a\u6295\u653e\u5f0f\u884c\u92b7\uff0c\u4ea6\u5373\u4f01\u696d\u4e3b\u52d5\u51fa\u64ca\u8207\u5ba2\u6236\u63a5\u89f8\u3002<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%9A%A8%E8%91%97IG%E5%90%B8%E5%BC%95%E6%9B%B4%E5%A4%9A%E6%B6%88%E8%B2%BB%E8%80%85%EF%BC%88%E9%80%A3%E7%B5%90%E5%B0%8E%E8%B3%BC%E5%BC%B1%EF%BC%89%E3%80%81Facebook_%E8%A7%B8%E5%8F%8A%E9%99%8D%E4%BD%8E%EF%BC%8C%E6%96%B0%E6%80%9D%E7%B6%AD%E7%9A%84%E9%A1%A7%E5%AE%A2%E6%B5%81%E7%A8%8B%E6%87%89%E8%A9%B2%E8%A2%AB%E9%87%8D%E8%A6%96%EF%BC%8C%E5%85%B6%E4%B8%AD%E5%85%A7%E5%AE%B9%E7%82%BA%E6%A0%B8%E5%BF%83%E7%9A%84%E6%A6%82%E5%BF%B5\"><\/span>\u96a8\u8457IG\u5438\u5f15\u66f4\u591a\u6d88\u8cbb\u8005\uff08\u9023\u7d50\u5c0e\u8cfc\u5f31\uff09\u3001Facebook \u89f8\u53ca\u964d\u4f4e\uff0c\u65b0\u601d\u7dad\u7684\u9867\u5ba2\u6d41\u7a0b\u61c9\u8a72\u88ab\u91cd\u8996\uff0c\u5176\u4e2d\u5167\u5bb9\u70ba\u6838\u5fc3\u7684\u6982\u5ff5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6211\u66fe\u7d93\u88ab\u6559\u80b2\u7684\u6d41\u7a0b\u89c0\u5ff5\u662f Awareness &gt; Interest &gt; Decision &gt; Action (\u95dc\u6ce8 &gt; \u8208\u8da3 &gt; \u601d\u8003 &gt; \u884c\u52d5\uff09\u3002\u5f88\u5e78\u904b\u7684\uff0c\u6211\u5728\u884c\u92b7 4.0 \u9019\u672c\u66f8\u770b\u5230\u4e0d\u4e00\u6a23\u7684\u601d\u7dad\uff1aAware &gt; Appeal &gt; Ask &gt; Act &gt; Advocate (\u8a8d\u77e5 &gt; \u8a34\u6c42 &gt; \u8a62\u554f &gt; \u884c\u52d5 &gt; \u5021\u5c0e)\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-8229 size-large\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/03\/marketing-5a-2-1024x536.png\" alt=\"\u884c\u92b74.0:\u884c\u92b75A\" width=\"696\" height=\"364\" \/><br \/>\n<span style=\"font-weight: 400;\">\u904e\u5f80\u6d41\u91cf\u4fbf\u5b9c\uff0c\u53ef\u4ee5\u55ae\u7d14\u9760\u6253\u5ee3\u544a\u786c\u628a\u6d88\u8cbb\u8005\u5f9e Aware \u76f4\u63a5\u62c9\u5230\u300c\u8cfc\u8cb7\u300d\u968e\u6bb5\u3002\u53ef\u662f\u5728\u6d41\u91cf\u8b8a\u6602\u8cb4\u7684\u6642\u4ee3\uff0c\u52a0\u4e0a\u6d88\u8cbb\u8005\u9ecf\u8457\u5ea6\u8f49\u79fb\u5230\u5c0e\u8cfc\u4f4e\u7684\u5730\u65b9\uff0cInbound 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src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/03\/pasted-image-0.png\" alt=\"Facebook\u5168\u6f0f\u6597\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\" width=\"960\" height=\"540\" \/><br \/>\n<span style=\"font-weight: 400;\">\u53ef\u662f\u56de\u5230\u6700\u6839\u672c\u7684\u884c\u92b7\u6f0f\u6597\uff0c\u61c9\u8a72\u662f\u9019\u6a23\uff1a<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-8223 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/03\/pasted-image-0-1.png\" alt=\"Shop Funnel\u884c\u92b7\u6f0f\u6597\" width=\"1203\" height=\"666\" \/><br \/>\n<span style=\"font-weight: 400;\">\u6211\u9577\u671f\u907a\u5fd8\u4e86 Subscribers (\u8a02\u95b1\u6236)\uff01<\/span><br \/>\n<span style=\"font-weight: 400;\">\u884c\u92b7\u7684\u7d93\u71df\u61c9\u8a72\u8981\u52a0\u4e00\u5c64 Subscribers \u7684\u7d93\u71df\u89c0\u5ff5\uff0c\u57f9\u990a\u6f5b\u5728\u9867\u5ba2\uff08 Nurturing 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