{"id":8311,"date":"2018-05-17T15:09:13","date_gmt":"2018-05-17T07:09:13","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=8311"},"modified":"2022-07-19T23:35:36","modified_gmt":"2022-07-19T15:35:36","slug":"serp","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/","title":{"rendered":"\u8a8d\u8b58Google\u7684\u641c\u5c0b\u7d50\u679c\u3010SERP\u3011\uff0c16\u7a2e\u5143\u7d20\u5168\u89e3"},"content":{"rendered":"<p>\u641c\u5c0b\u7d50\u679c\u9801\uff08Search Engine Results Pages\uff09\u4e5f\u53ef\u7c21\u7a31\u70ba &#8220;SERP&#8221;\uff0c\u4e0d\u7ba1\u662f\u5426\u6709\u64cd\u4f5c\u904e SEO\uff0c\u5728\u5e73\u5e38\u7684\u751f\u6d3b\u4e2d\u7d55\u5c0d\u6709\u63a5\u89f8\u904e SERP\uff0c\u4e00\u9801\u770b\u4f3c\u7c21\u55ae\u7684 SERP \u7576\u4e2d\uff0c\u80cc\u5f8c\u96b1\u85cf\u8457\u641c\u5c0b\u5f15\u64ce\u7684\u8907\u96dc\u904b\u7b97\uff0c\u540c\u6642\u4e5f\u662f\u5404\u7db2\u7ad9 SEO \u5edd\u6bba\u7684\u6230\u5834\uff0c\u672c\u7bc7\u6587\u7ae0 awoo \u5c07\u6703\u4ee5 Google SERP \u70ba\u4e3b\u8ef8\uff0c\u4ecb\u7d39\u5728 SERP \u7576\u4e2d\u4e3b\u8981\u7684\u69cb\u6210\u5143\u7d20\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#%E8%AA%8D%E8%AD%98_SERP_%E8%88%87_SEO_%E7%9A%84%E9%97%9C%E4%BF%82\" >\u8a8d\u8b58 SERP \u8207 SEO \u7684\u95dc\u4fc2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#%E6%90%9C%E5%B0%8B%E7%B5%90%E6%9E%9C%E9%A0%81%EF%BC%88SERP%EF%BC%89%E7%B0%A1%E4%BB%8B\" >\u641c\u5c0b\u7d50\u679c\u9801\uff08SERP\uff09\u7c21\u4ecb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#1_Organic_Results_%E8%87%AA%E7%84%B6%E6%90%9C%E5%B0%8B\" >1. Organic Results \u81ea\u7136\u641c\u5c0b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#2_Paid_Results_%E5%BB%A3%E5%91%8A%E7%B5%90%E6%9E%9C\" >2. Paid Results \u5ee3\u544a\u7d50\u679c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#3_Knowledge_Graph_%E7%9F%A5%E8%AD%98%E5%9C%96%E8%AD%9C\" >3. Knowledge Graph \u77e5\u8b58\u5716\u8b5c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#4_Universal_Results%EF%BC%88%E6%9A%AB%E8%AD%AF%EF%BC%9A%E9%80%9A%E7%94%A8%E7%B5%90%E6%9E%9C%EF%BC%89\" >4. Universal Results\uff08\u66ab\u8b6f\uff1a\u901a\u7528\u7d50\u679c\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#%E6%90%9C%E5%B0%8B%E7%B5%90%E6%9E%9C%E9%A0%81%EF%BC%88SERP%EF%BC%89%E5%85%83%E7%B4%A0\" >\u641c\u5c0b\u7d50\u679c\u9801\uff08SERP\uff09\u5143\u7d20<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#Organic_Results_%E8%87%AA%E7%84%B6%E6%90%9C%E5%B0%8B\" >Organic Results \u81ea\u7136\u641c\u5c0b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#Paid_Results_%E5%BB%A3%E5%91%8A%E7%B5%90%E6%9E%9C\" >Paid Results \u5ee3\u544a\u7d50\u679c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#Knowledge_Graph_%E7%9F%A5%E8%AD%98%E5%9C%96%E8%AD%9C\" >Knowledge Graph \u77e5\u8b58\u5716\u8b5c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#Universal_Results\" >Universal Results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/serp\/#%E7%B8%BD%E7%B5%90\" >\u7e3d\u7d50<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%AA%8D%E8%AD%98_SERP_%E8%88%87_SEO_%E7%9A%84%E9%97%9C%E4%BF%82\"><\/span>\u8a8d\u8b58 SERP \u8207 SEO \u7684\u95dc\u4fc2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u5b78\u7fd2\u3001\u64cd\u4f5c SEO \u7684\u904e\u7a0b\u7576\u4e2d\uff0cSERP \u90fd\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u500b\u74b0\u7bc0\uff0c\u6240\u6709\u7684 SEO \u6210\u679c\u90fd\u6703\u76f4\u63a5\u53cd\u6620\u5728 SERP \u4e0a\uff0c\u85c9\u7531\u77ad\u89e3 SERP \u7684\u6bcf\u500b\u5143\u7d20\uff0c\u53ef\u4ee5\u5f9e\u4e2d\u767c\u6398\u51fa SEO \u512a\u5316\u7684\u65b9\u5411\uff0c\u540c\u6642\u4e5f\u80fd\u89c0\u5bdf\u5e02\u5834\u8da8\u52e2\u6216\u8207\u5176\u4ed6\u884c\u92b7\u5de5\u5177\u7d50\u5408\uff0c\u7d55\u5c0d\u662f\u521d\u5b78 SEO \u7684\u5fc5\u5099\u57fa\u672c\u529f\u3002<br \/>\n\u5728\u904e\u53bb\u7684\u641c\u5c0b\u5f15\u64ce\u7576\u4e2d\uff0c\u4f7f\u7528\u8005\u5728\u9032\u884c\u641c\u5c0b\u7684\u7684\u884c\u70ba\uff0c\u53ea\u6703\u5f97\u5230\u7db2\u9801\u6392\u540d\u7684\u7d50\u679c\uff0c\u4f46\u81ea\u5f9e AdWords \u57282001\u5e74\u52a0\u5165 Google \u7684\u670d\u52d9\u5f8c\uff0cGoogle \u641c\u5c0b\u5f15\u64ce\u5c31\u81f4\u529b\u65bc\u6539\u5584\u3001\u8c50\u5bcc\u641c\u5c0b\u7d50\u679c\u9801\uff0c\u73fe\u5728\u7684\u641c\u5c0b\u7d50\u679c\u53ef\u4ee5\u4f9d\u7167\u4e0d\u540c\u7684\u9700\u6c42\uff0c\u63d0\u4f9b\u4f7f\u7528\u8005\u66f4\u591a\u4e0d\u540c\u7684\u5a92\u4ecb\u3001\u8cc7\u8a0a\uff0c\u4f7f\u5c0b\u6c42\u89e3\u7b54\u7684\u904e\u7a0b\u7576\u4e2d\u66f4\u52a0\u7684\u5feb\u901f\u3001\u591a\u5143\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%90%9C%E5%B0%8B%E7%B5%90%E6%9E%9C%E9%A0%81%EF%BC%88SERP%EF%BC%89%E7%B0%A1%E4%BB%8B\"><\/span>\u641c\u5c0b\u7d50\u679c\u9801\uff08SERP\uff09\u7c21\u4ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%9E%A2%E5%B9%95%E5%BF%AB%E7%85%A7-2018-04-25-%E4%B8%8A%E5%8D%8811.01.35-%E6%8B%B7%E8%B2%9D.png\" alt=\"google\u641c\u5c0b\u7d50\u679cSERP\u4ecb\u7d39\" width=\"1349\" height=\"955\" \/><br \/>\n\u4e0a\u5716\u5c31\u662f\u4e00\u822c\u5e38\u770b\u5230\u7684SERP\u6a21\u5f0f\uff0c\u8f38\u5165\u6240\u8981\u7684\u95dc\u9375\u5b57\u4e4b\u5f8c\uff0c\u5c31\u6703\u5f97\u5230\u50cf\u662f\u9019\u6a23\u7684\u7d50\u679c\u3002\u5728\u9019\u500bSERP\u7576\u4e2d\uff0c\u53ef\u4ee5\u6e05\u695a\u7684\u5448\u73fe\u641c\u5c0b\u7d50\u679c\u4e0d\u50c5\u50c5\u662f\u55ae\u7d14\u7684\u7db2\u9801\u5217\u8868\uff0c\u9084\u6709\u5176\u4ed6\u4e0d\u540c\u7684\u5340\u584a\u5143\u7d20\u51fa\u73fe\uff0c\u9019\u4e9b\u4e0d\u540c\u7684\u5340\u584a\uff0c\u90fd\u662fGoogle\u70ba\u4e86\u63d0\u4f9b\u6700\u5b8c\u6574\u7684\u8cc7\u8a0a\u89e3\u7b54\u6240\u505a\u7684\u52aa\u529b\uff0c\u540c\u6642\u4e5f\u53ef\u4ee5\u5340\u5206\u51faSERP\u4e3b\u8981\u56db\u500b\u4e0d\u540c\u7684\u5143\u7d20\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Organic_Results_%E8%87%AA%E7%84%B6%E6%90%9C%E5%B0%8B\"><\/span>1. Organic Results \u81ea\u7136\u641c\u5c0b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Organic Results\u5c31\u662f\u6700\u539f\u59cb\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u4e5f\u662fSERP\u6700\u4e3b\u8981\u7684\u5143\u7d20\u4e4b\u4e00\uff0c\u5305\u542b\u6a19\u984c\u3001\u7db2\u5740\u3001\u6458\u8981\u4e09\u500b\u4e3b\u8981\u90e8\u5206\uff0c\u4f9d\u7167Google\u6f14\u7b97\u6cd5\u4f86\u505a\u6392\u5e8f\u51fa\u73fe\uff0c\u96a8\u8457\u641c\u5c0b\u5f15\u64ce\u7684\u9032\u5316\uff0c Organic Results\u73fe\u5728\u4e5f\u51fa\u73fe\u66f4\u591a\u8cc7\u8a0a\uff0cOrganic Results\u540c\u6642\u4e5f\u662fSEO\u7684\u4e3b\u8981\u76ee\u6a19\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Paid_Results_%E5%BB%A3%E5%91%8A%E7%B5%90%E6%9E%9C\"><\/span>2. Paid Results \u5ee3\u544a\u7d50\u679c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u57282001\u5e74\u7684\u6642\u5019\u63a8\u51faAdWords\u529f\u80fd\uff0c\u5f9e\u6b64\u4ee5\u5f8c\u518dSERP\u4e0a\u5c31\u958b\u59cb\u6709\u5ee3\u544a\u7d50\u679c\u6b04\u4f4d\u7684\u51fa\u73fe\uff0c\u5ee3\u544a\u7d50\u679c\u6b04\u4f4d\u5728SERP\u4e0a\u7684\u6539\u8b8a\u904e\u8a31\u591a\u6b21\u4f4d\u7f6e\uff0c\u76ee\u524d\u5247\u662f\u56fa\u5b9a\u51fa\u73fe\u5728Organic Results\u7684\u4e0a\u65b9\u8207\u53f3\u5074\uff1b\u800c\u5ee3\u544a\u7d50\u679c\u51fa\u73fe\u7684\u578b\u614b\u4e5f\u5728\u9019\u5e7e\u5e74\u51fa\u73fe\u591a\u6a23\u7684\u8b8a\u5316\uff0c\u63d0\u4f9b\u66f4\u591a\u5143\u5316\u7684\u884c\u92b7\u64cd\u4f5c\u9078\u64c7\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Knowledge_Graph_%E7%9F%A5%E8%AD%98%E5%9C%96%E8%AD%9C\"><\/span>3. Knowledge Graph \u77e5\u8b58\u5716\u8b5c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Knowledge Graph\u77e5\u8b58\u5716\u8b5c\u529f\u80fd\u65bc2012\u5e74\u958b\u59cb\uff0c\u77e5\u8b58\u5716\u8b5c\u662f\u70ba\u4e86\u63d0\u4f9b\u66f4\u5feb\u901f\u7684\u89e3\u7b54\uff0c\u9023\u7d50\u66f4\u591a\u76f8\u95dc\u7684\u8cc7\u8a0a\uff0c\u5f97\u5230\u66f4\u5168\u9762\u7684\u8a0a\u606f\u3002\u77e5\u8b58\u5716\u8b5c\u6240\u51fa\u73fe\u7684\u6b04\u4f4d\u4f4d\u65bcOrganic Results\u7684\u4e0a\u65b9\u8207\u53f3\u5074\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Universal_Results%EF%BC%88%E6%9A%AB%E8%AD%AF%EF%BC%9A%E9%80%9A%E7%94%A8%E7%B5%90%E6%9E%9C%EF%BC%89\"><\/span>4. Universal Results\uff08\u66ab\u8b6f\uff1a\u901a\u7528\u7d50\u679c\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Universal Results\u76ee\u524d\u6c92\u6709\u78ba\u5207\u7684\u4e2d\u6587\u8b6f\u540d\uff0cUniversal Results\u662fGoogle\u900f\u904e\u4e0d\u540c\u7684\u641c\u5c0b\u985e\u578b\uff08\u5716\u7247\u3001\u5730\u9ede\uff09\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u5728\u641c\u5c0b\u7d50\u679c\u9801\u4e0a\u4ee5\u5340\u584a\u7684\u6a21\u5f0f\uff0c\u7d50\u5408\u5728\u81ea\u7136\u641c\u5c0b\u7576\u4e2d\uff0c\u4f9d\u7167\u76f8\u95dc\u6027\u51fa\u73fe\u5728SERP\u4e0a\uff0c\u4e0d\u53d7\u6392\u540d\u6f14\u7b97\u6cd5\u5f71\u97ff\u3002<br \/>\n\uff08\u8a3b\uff1a\u6b64\u6587\u7ae0\u4e2d\u90e8\u5206\u540d\u8a5e Google\u5b98\u65b9\u5c1a\u672a\u6b63\u5f0f\u547d\u540d\uff0c\u5728\u6587\u4e2d\u4ee5\u66ab\u6642\u7ffb\u8b6f\u65b9\u5f0f\u5e6b\u52a9\u8b80\u8005\u7406\u89e3\uff0c\u66ab\u6642\u7ffb\u8b6f\u7684\u540d\u8a5e\u5c07\u6703\u4ee5\u300c\u66ab\u8b6f\u300d\u8a3b\u89e3\uff09<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%90%9C%E5%B0%8B%E7%B5%90%E6%9E%9C%E9%A0%81%EF%BC%88SERP%EF%BC%89%E5%85%83%E7%B4%A0\"><\/span>\u641c\u5c0b\u7d50\u679c\u9801\uff08SERP\uff09\u5143\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Organic_Results_%E8%87%AA%E7%84%B6%E6%90%9C%E5%B0%8B\"><\/span>Organic Results \u81ea\u7136\u641c\u5c0b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Sitelinks \u7db2\u9801\u9023\u7d50<\/li>\n<\/ul>\n<p>Sitelinks\u662f\u7576\u4f7f\u7528\u8005\u641c\u5c0b\u7684\u95dc\u9375\u5b57\uff0c\u6709\u660e\u78ba\u7684\u54c1\u724c\u641c\u5c0b\u610f\u5716\uff0cSERP\u9664\u4e86\u6700\u539f\u59cb\u7684\u6a19\u984c\u3001\u7db2\u5740\u3001\u6458\u8981\u4e4b\u5916\uff0c\u6703\u5728\u4e0b\u65b9\u984d\u5916\u51fa\u73fe\u6700\u591a10\u500b\u7684\u7db2\u7ad9\u5167\u9023\u7d50\uff0c\u6240\u51fa\u73fe\u7684\u9023\u7d50\u7531Google\u6240\u63a7\u5236\uff0c\u8b93\u4f7f\u7528\u8005\u80fd\u66f4\u5feb\u901f\u5730\u5230\u9054\u60f3\u8981\u7684\u9801\u9762\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=%E5%9C%8B%E7%AB%8B%E6%95%85%E5%AE%AE%E5%8D%9A%E7%89%A9%E9%99%A2&amp;oq=%E5%9C%8B%E7%AB%8B%E6%95%85%E5%AE%AE%E5%8D%9A%E7%89%A9%E9%99%A2&amp;aqs=chrome..69i57.687j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u570b\u7acb\u6545\u5bae\u535a\u7269\u9662<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Sitelinks.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0d Sitelinks \u7db2\u9801\u9023\u7d50\" width=\"625\" height=\"376\" \/><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/sitelinks\/\" target=\"\" rel=\"noopener noreferrer\">SEO\u6392\u540d\u7b2c\uff11\u540d\u9084\u4e0d\u5920\uff0c\u722d\u53d6Sitelinks(\u7db2\u7ad9\u9023\u7d50)\u9084\u80fd\u63d0\u5347\u66f4\u591a\u6d41\u91cf<\/a><\/p>\n<ul>\n<li>Search box\uff08\u66ab\u8b6f\uff1a\u7ad9\u5167\u641c\u5c0b\u6846\uff09<\/li>\n<\/ul>\n<p>Search box\u8207Sitelinks\u7684\u51fa\u73fe\u689d\u4ef6\u76f8\u4f3c\uff0cSERP\u4e0a\u6703\u589e\u52a0\u4e00\u500b\u53ef\u9032\u884c\u7ad9\u5167\u641c\u5c0b\u7684\u641c\u5c0b\u6b04\uff0c\u63d0\u4f9b\u4f7f\u7528\u8005\u9032\u884c\u5feb\u901f\u641c\u5c0b\uff0c\u53ef\u4ee5\u85c9\u7531\u6280\u8853\u6027\u7684\u65b9\u6cd5\uff0c\u4f86\u589e\u52a0Google\u641c\u5c0b\u7d50\u679c\u51fa\u73feSearch box\u7684\u6a5f\u6703\uff08<a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/sitelinks-searchbox\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u8aaa\u660e<\/a>\uff09\uff0cSearch box\u8f03\u5e38\u51fa\u73fe\u5728\u898f\u6a21\u8f03\u5927\u7684\u7db2\u7ad9\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=Flickr&amp;oq=Flickr&amp;aqs=chrome..69i57j69i60.504j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">Flickr<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Search-box.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dSearch box\uff08\u66ab\u8b6f\uff1a\u7ad9\u5167\u641c\u5c0b\u6846\uff09\" width=\"630\" height=\"375\" \/><\/p>\n<ul>\n<li>Forum Results\uff08\u66ab\u8b6f\uff1a\u8ad6\u58c7\u641c\u5c0b\u7d50\u679c\uff09<\/li>\n<\/ul>\n<p>Forum Results \u662f\u5728SERP\u81ea\u7136\u641c\u5c0b\u7684\u6458\u8981\u4e0b\u65b9\uff0cGoogle\u6574\u7406\u51fa\u7db2\u7ad9\u5167\u8207\u641c\u5c0b\u610f\u5716\u76f8\u95dc\u7684\u7db2\u9801\uff0c\u4ee5\u5217\u8868\u7684\u65b9\u5f0f\u51fa\u73fe\uff0c\u65b9\u4fbf\u4f7f\u7528\u8005\u53ef\u4ee5\u6709\u66f4\u591a\u8cc7\u8a0a\u7684\u9078\u64c7\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=SEO+PTT&amp;oq=SEO+PTT&amp;aqs=chrome..69i57.639j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">SEO PTT<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Forum-Results.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dForum Results\uff08\u66ab\u8b6f\uff1a\u8ad6\u58c7\u641c\u5c0b\u7d50\u679c\uff09\" width=\"614\" height=\"210\" \/><\/p>\n<ul>\n<li>Rich Snippets \u8907\u5408\u5f0f\u6458\u8981<\/li>\n<\/ul>\n<p>Rich Snippets\u662f\u70ba\u4e86\u63d0\u4f9b\u66f4\u8c50\u5bcc\u3001\u8a73\u7d30\u7684\u6458\u8981\u8cc7\u8a0a\uff0c\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u66f4\u7cbe\u6e96\u3001\u5feb\u901f\u7684\u4e86\u89e3SERP\u4e0a\u7684\u641c\u5c0b\u7d50\u679c\uff0cRich Snippets\u5e38\u898b\u7684\u985e\u578b\u6709\u8a55\u5206\u3001\u50f9\u683c\u3001\u65e5\u671f\u3001\u96fb\u8a71&#8230;\u7b49\u8cc7\u8a0a\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=%E8%B3%88%E4%BC%AF%E6%96%AF%E5%82%B3&amp;oq=%E8%B3%88%E4%BC%AF%E6%96%AF%E5%82%B3&amp;aqs=chrome..69i57j69i61.821j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u8cc8\u4f2f\u65af\u50b3<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Rich-Snippets.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dRich Snippets \u8907\u5408\u5f0f\u6458\u8981\" width=\"606\" height=\"125\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paid_Results_%E5%BB%A3%E5%91%8A%E7%B5%90%E6%9E%9C\"><\/span>Paid Results \u5ee3\u544a\u7d50\u679c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google AdWords\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a<\/li>\n<\/ul>\n<p>\u300cGoogle AdWords\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a\u300d\u6703\u4f9d\u7167\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u610f\u5716\uff0c\u53bb\u63a8\u85a6\u76f8\u95dc\u7684\u5ee3\u544a\u5167\u5bb9\uff0c\u51fa\u73fe\u5728SERP\u81ea\u7136\u641c\u5c0b\u7684\u7248\u4f4d\u4e4b\u4e0a\uff0c\u5728\u7db2\u5740\u6b04\u4f4d\u7684\u5de6\u65b9\u6703\u51fa\u73fe\u6709\u300c\u5ee3\u544a\u300d\u5b57\u6a23\u7684\u7da0\u8272\u65b9\u584a\uff0c\u63d0\u4f9b\u4f7f\u7528\u8005\u53bb\u505a\u8fa8\u8b58\uff0c\u800c\u73fe\u5728\u7684AdWords\u5ee3\u544a\u4e5f\u6709\u591a\u6a23\u5316\u7684\u6a21\u5f0f\uff0c\u4e0d\u50c5\u662f\u55ae\u7d14\u5305\u542b\u6a19\u984c\u3001\u7db2\u5740\u3001\u6458\u8981\u800c\u5df2\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/google-%E5%BB%A3%E5%91%8A.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dGoogle AdWords\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a\" width=\"635\" height=\"467\" \/><\/p>\n<ul>\n<li>Google \u8cfc\u7269\u5ee3\u544a<\/li>\n<\/ul>\n<p>Google \u8cfc\u7269\u5ee3\u544a\u65bc2017\u5e748\u6708\u5728\u53f0\u7063\u6b63\u5f0f\u63a8\u51fa\uff0c\u662f\u91dd\u5c0d\u96fb\u5546\u6240\u63d0\u4f9b\u7684\u5ee3\u544a\u670d\u52d9\uff0c\u53ef\u4ee5\u5728\u5ee3\u544a\u7576\u4e2d\u5448\u73fe\u5546\u54c1\u5716\u7247\u3001\u540d\u7a31\u3001\u50f9\u683c\u8207\u5546\u5bb6\u540d\u7a31\uff0c\u589e\u52a0\u5546\u54c1\u7684\u66dd\u5149\u5ea6\uff0c\u5438\u5f15\u66f4\u591a\u6d41\u91cf\uff0cGoogle \u8cfc\u7269\u5ee3\u544a\u51fa\u73fe\u7684\u4f4d\u7f6e\u6703\u662f\u5728SERP\u81ea\u7136\u641c\u5c0b\u7684\u4e0a\u65b9\u8207\u53f3\u65b9\uff0c\u53f3\u4e0a\u65b9\u6703\u6709\u300c\u8d0a\u52a9\u5546\u300d\u7684\u5b57\u6a23\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%B3%BC%E7%89%A9%E5%BB%A3%E5%91%8A.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dGoogle \u8cfc\u7269\u5ee3\u544a\" width=\"693\" height=\"265\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%B3%BC%E7%89%A9%E5%BB%A3%E5%91%8A-%E5%8F%B3%E6%AC%84.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dGoogle \u8cfc\u7269\u5ee3\u544a\u53f3\u6b04\" width=\"1277\" height=\"586\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Knowledge_Graph_%E7%9F%A5%E8%AD%98%E5%9C%96%E8%AD%9C\"><\/span>Knowledge Graph \u77e5\u8b58\u5716\u8b5c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Featured Snippets \u7cbe\u9078\u6458\u8981<\/li>\n<\/ul>\n<p>Featured Snippets\u662fGoogle\u63d0\u4f9b\u5feb\u901f\u89e3\u7b54\u7684\u4e00\u7a2e\u65b9\u5f0f\uff0c\u85c9\u7531\u64f7\u53d6\u4e0d\u540c\u7db2\u9801\u5167\u7684\u5167\u5bb9\uff0c\u4f86\u56de\u7b54\u6709\u95dc\u7684\u641c\u5c0b\u610f\u5716\uff0c\u5728\u6b04\u4f4d\u7684\u4e0b\u65b9\u540c\u6642\u6703\u9644\u4e0a\u4f86\u4f86\u6e90\u7db2\u9801\u7684\u6a19\u984c\u53ca\u7db2\u5740\uff0c\u6703\u51fa\u73fe\u5728\u81ea\u7136\u641c\u5c0b\u7684\u4e0a\u65b9\u3002<br \/>\nFeatured Snippets\u662f\u5c11\u6578\u53ef\u4ee5\u76f4\u63a5\u8de8\u904e\u6392\u540d\u6f14\u7b97\u6cd5\uff0c\u51fa\u73fe\u5728SERP\u6700\u4e0a\u65b9\u7684\u975eGoogle\u5b98\u65b9\u9023\u7d50\uff0c\u5c0d\u65bcSEO\u64cd\u4f5c\u4f86\u8aaa\uff0cFeatured Snippets\u7d55\u5c0d\u662f\u4e00\u584a\u5175\u5bb6\u5fc5\u722d\u4e4b\u5730\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=%E7%BE%8E%E9%87%91%E5%8C%AF%E7%8E%87&amp;oq=%E7%BE%8E%E9%87%91%E5%8C%AF%E7%8E%87&amp;aqs=chrome..69i57.575j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u7f8e\u91d1\u532f\u7387<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Featured-Snippets.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dFeatured Snippets \u7cbe\u9078\u6458\u8981\" width=\"638\" height=\"293\" \/><\/p>\n<ul>\n<li>Knowledge Cards\uff08\u66ab\u8b6f\uff1a\u77e5\u8b58\u5716\u5361\uff09<\/li>\n<\/ul>\n<p>Knowledge Cards\u4e5f\u88ab\u7a31\u4f5c\u70ba&#8221;Answer Boxes&#8221;\uff0c\u6703\u91dd\u5c0d\u641c\u5c0b\u610f\u5716\u4ee5\u63d0\u4f9b\u4e00\u500b\u7b54\u6848\uff0c\u901a\u5e38\u6703\u662f\u50cf\u65e5\u671f\u3001\u5ea6\u91cf\u8861&#8230;\uff0c\u9019\u7a2e\u4e0d\u96a8\u6642\u9593\u8b8a\u52d5\u7684\u7b54\u6848\uff0cKnowledge Cards\u7684\u4f4d\u7f6e\u6703\u51fa\u73fe\u5728SERP\u81ea\u7136\u641c\u5c0b\u7684\u4e0a\u65b9\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=%E4%B8%80%E8%8B%B1%E5%B0%BA&amp;oq=%E4%B8%80%E8%8B%B1%E5%B0%BA&amp;aqs=chrome..69i57.559j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e00\u82f1\u5c3a<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Knowledge-Cards.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dKnowledge Cards\uff08\u66ab\u8b6f\uff1a\u77e5\u8b58\u5716\u5361\uff09\" width=\"639\" height=\"139\" \/><\/p>\n<ul>\n<li>Knowledge Panels\uff08\u66ab\u8b6f\uff1a\u77e5\u8b58\u9762\u677f\uff09<\/li>\n<\/ul>\n<p>Knowledge Panels\u662f\u91dd\u5c0d\u7279\u5b9a\u7684\u641c\u5c0b\u5167\u5bb9\uff0cGoogle\u6574\u7406\u51fa\u5404\u7a2e\u4e0d\u540c\u7684\u76f8\u95dc\u8cc7\u8a0a\uff0c\u5305\u542b\u5716\u7247\u3001\u7c21\u77ed\u63cf\u8ff0\u8207\u5176\u4ed6\u76f8\u95dc\u7684\u8cc7\u8a0a\u9023\u7d50\uff0c\u6240\u7d50\u5408\u51fa\u4f86\u7684\u7248\u9762\u6b04\u4f4d\uff0cKnowledge Panels\u6703\u51fa\u73fe\u5728SERP\u81ea\u7136\u641c\u5c0b\u7684\u53f3\u65b9\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=%E6%84%9B%E5%9B%A0%E6%96%AF%E5%9D%A6&amp;oq=%E6%84%9B%E5%9B%A0%E6%96%AF%E5%9D%A6&amp;aqs=chrome..69i57j69i59l2.631j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u611b\u56e0\u65af\u5766<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Knowledge-Panels.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dKnowledge Panels\uff08\u66ab\u8b6f\uff1a\u77e5\u8b58\u9762\u677f\uff09\" width=\"460\" height=\"855\" \/><\/p>\n<ul>\n<li>Knowledge Carousels\uff08\u66ab\u8b6f\uff1a\u77e5\u8b58\u8f38\u9001\u5e36\uff09<\/li>\n<\/ul>\n<p>Knowledge Carousels\u662f\u91dd\u5c0d\u641c\u5c0b\u610f\u5716\uff0c\u6240\u51fa\u73fe\u50cf\u662f\u8f38\u9001\u5e36\u822c\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u5e38\u6703\u51fa\u73fe\u5728\u7b26\u5408\u591a\u9805\u500b\u9805\u76ee\u7684\u641c\u5c0b\u610f\u5716\uff0c\u50cf\u662f\u6f14\u54e1\u3001\u7403\u54e1&#8230;\u7b49\uff0c\u5f9eKnowledge Panels\u4e0b\u65b9\u9ede\u53ca\u76f8\u95dc\u9023\u7684\u9078\u9805\uff0c\u4e5f\u6703\u4ee5Knowledge Carousels\u7684\u5f62\u5f0f\u5448\u73fe\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=%E7%B4%85%E8%A5%AA%E9%9A%8A%E9%9A%8A%E5%93%A1&amp;oq=%E7%B4%85%E8%A5%AA%E9%9A%8A%E9%9A%8A%E5%93%A1&amp;aqs=chrome..69i57.671j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u7d05\u896a\u968a\u968a\u54e1<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Knowledge-Carousels.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dKnowledge Carousels\uff08\u66ab\u8b6f\uff1a\u77e5\u8b58\u8f38\u9001\u5e36\uff09\" width=\"1550\" height=\"380\" \/><\/p>\n<ul>\n<li>Rich Lists\uff08\u66ab\u8b6f\uff1a\u8907\u5408\u5f0f\u5217\u8868\uff09<\/li>\n<\/ul>\n<p>Rich Lists\u53ef\u4ee5\u7b97\u662fKnowledge Carousels\u7684\u53e6\u4e00\u7a2e\u5f62\u5f0f\uff0c\u4ee5\u6e05\u55ae\u7684\u65b9\u5f0f\u6574\u7406\u51fa\u76f8\u95dc\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u5e38\u51fa\u73fe\u5728\u65c5\u904a\u666f\u9ede\u3001\u6b4c\u66f2\u8207\u5176\u4ed6\u53ef\u4ee5\u6e05\u55ae\u8868\u793a\u7684\u9805\u76ee\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com\/search?q=%E8%94%A1%E4%BE%9D%E6%9E%97%E6%AD%8C%E6%9B%B2&amp;oq=%E8%94%A1%E4%BE%9D%E6%9E%97%E6%AD%8C%E6%9B%B2&amp;aqs=chrome..69i57.6274j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u8521\u4f9d\u6797\u6b4c\u66f2<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Rich-Lists-1.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dRich Lists\uff08\u66ab\u8b6f\uff1a\u8907\u5408\u5f0f\u5217\u8868\uff09\" width=\"1770\" height=\"330\" \/><\/p>\n<ul>\n<li>Live Results\uff08\u66ab\u8b6f\uff1a\u5373\u6642\u641c\u5c0b\u7d50\u679c\uff09<\/li>\n<\/ul>\n<p>Live Results\u662fGoogle\u8207\u4e0d\u540c\u7684\u7522\u696d\u5408\u4f5c\uff0c\u53d6\u5f97\u5404\u9805\u5373\u6642\u7684\u8cc7\u8a0a\uff0c\u4f86\u63d0\u4f9b\u7d66\u76f8\u95dc\u7684\u641c\u5c0b\u610f\u5716\uff0c\u5e38\u898b\u7684Live Results\u6709\u5929\u6c23\u3001\u904b\u52d5\u8cfd\u4e8b\u6bd4\u5206\u3001\u80a1\u50f9&#8230;\u7b49\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=%E5%A4%A9%E6%B0%A3&amp;oq=%E5%A4%A9%E6%B0%A3&amp;aqs=chrome..69i57j69i61l2.1057j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u5929\u6c23<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Live-Results.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dLive Results\uff08\u66ab\u8b6f\uff1a\u5373\u6642\u641c\u5c0b\u7d50\u679c\uff09\" width=\"641\" height=\"505\" \/><\/p>\n<ul>\n<li>Disambiguation Boxes\uff08\u66ab\u8b6f\uff1a \u6b67\u7fa9\u63a8\u85a6\uff09<\/li>\n<\/ul>\n<p>Disambiguation Boxes\u6703\u5728\u641c\u5c0b\u7684\u95dc\u9375\u5b57\u904e\u65bc\u5ee3\u6cdb\uff0c\u6709\u8a31\u591a\u4e0d\u540c\u65b9\u5411\u7684\u89e3\u91cb\u6642\u51fa\u73fe\uff0cGoogle\u6703\u5f59\u6574\u904e\u53bb\u6240\u641c\u5c0b\u904e\u7684\u8cc7\u6599\uff0c\u63d0\u4f9b\u6700\u76f8\u95dc\u7684\u5e7e\u7a2e\u53ef\u80fd\u6027\u7d66\u4e88\u6311\u9078\uff0c\u78ba\u4fdd\u641c\u5c0b\u7d50\u679c\u80fd\u5728\u6b63\u78ba\u7684\u65b9\u5411\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=%E5%80%9A%E5%A4%A9%E5%B1%A0%E9%BE%8D%E8%A8%98&amp;oq=%E5%80%9A%E5%A4%A9%E5%B1%A0%E9%BE%8D%E8%A8%98&amp;aqs=chrome..69i57.3720j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u501a\u5929\u5c60\u9f8d\u8a18<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Disambiguation-Boxes.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dDisambiguation Boxes\uff08\u66ab\u8b6f\uff1a \u6b67\u7fa9\u63a8\u85a6\uff09\" width=\"464\" height=\"363\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Universal_Results\"><\/span>Universal Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Image Results\uff08\u66ab\u8b6f\uff1a\u5716\u7247\u7d50\u679c\uff09<\/li>\n<\/ul>\n<p>Image Results\u662fGoogle\u5c0d\u641c\u5c0b\u7684\u95dc\u9375\u5b57\uff0c\u85c9\u7531\u5716\u7247\u641c\u5c0b\u7d50\u679c\uff0c\u6574\u7406\u51fa\u5efa\u8b70\u6b04\u4f4d\u7d50\u5408\u5728\u81ea\u7136\u641c\u5c0b\u7576\u4e2d\uff0c\u9ede\u64ca\u5f8c\u5373\u53ef\u8f49\u63db\u6210\u5716\u7247\u641c\u5c0b\uff0c\u4e0d\u53d7\u6392\u540d\u6f14\u7b97\u6cd5\u5f71\u97ff\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=%E8%87%AA%E7%94%B1%E5%A5%B3%E7%A5%9E&amp;oq=%E8%87%AA%E7%94%B1%E5%A5%B3%E7%A5%9E&amp;aqs=chrome..69i57.1962j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u81ea\u7531\u5973\u795e<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Image-Results.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dImage Results\uff08\u66ab\u8b6f\uff1a\u5716\u7247\u7d50\u679c\uff09\" width=\"619\" height=\"180\" \/><\/p>\n<ul>\n<li>News Results\uff08\u66ab\u8b6f\uff1a\u65b0\u805e\u7d50\u679c\uff09<\/li>\n<\/ul>\n<p>News Results\u70ba\u91dd\u5c0d\u4f7f\u7528\u8005\u641c\u5c0b\u7684\u95dc\u9375\u5b57\uff0c\u641c\u5c0b\u51fa\u6700\u76f8\u95dc\u7684\u65b0\u805e\u5831\u5c0e\uff0c\u6574\u7406\u4e26\u7d50\u5408\u9032\u81ea\u7136\u641c\u5c0b\u7576\u4e2d\uff0c\u4e0d\u53d7\u6392\u540d\u6f14\u7b97\u6cd5\u5f71\u97ff\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=%E5%B7%9D%E6%99%AE&amp;oq=%E5%B7%9D%E6%99%AE&amp;aqs=chrome..69i57j69i59.631j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ddd\u666e<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/News-Results.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dNews Results\uff08\u66ab\u8b6f\uff1a\u65b0\u805e\u7d50\u679c\uff09\" width=\"671\" height=\"375\" \/><\/p>\n<ul>\n<li>Local Pack\uff08\u66ab\u8b6f\uff1a\u672c\u5730\u7d50\u679c\uff09<\/li>\n<\/ul>\n<p>Local Pack\u6703\u85c9\u7531Google map\u641c\u5c0b\uff0c\u627e\u51fa\u4f7f\u7528\u8005\u4f4d\u7f6e\u9644\u8fd1\u7684\u7b26\u5408\u641c\u5c0b\u610f\u5716\u7684\u5730\u9ede\uff0c\u5448\u73fe\u5728\u81ea\u7136\u641c\u5c0b\u7576\u4e2d\uff0c\u4e0d\u53d7\u6392\u540d\u6f14\u7b97\u6cd5\u5f71\u97ff\u3002<br \/>\nSERP\u5448\u73fe\uff1a<br \/>\n\uff08\u641c\u5c0b\uff1a<a href=\"https:\/\/www.google.com.tw\/search?q=%E9%83%B5%E5%B1%80&amp;oq=%E9%83%B5%E5%B1%80&amp;aqs=chrome..69i57.566j0j1&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">\u90f5\u5c40<\/a>\uff09<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Local-Pack.png\" alt=\"Google \u641c\u5c0b\u7d50\u679c\u9801 SERP\uff0dLocal Pack\uff08\u66ab\u8b6f\uff1a\u672c\u5730\u7d50\u679c\uff09\" width=\"667\" height=\"560\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90\"><\/span>\u7e3d\u7d50<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u85c9\u7531\u8a8d\u8b58 SERP \u7576\u4e2d\u5404\u7a2e\u4e0d\u540c\u5c6c\u6027\u7684\u5143\u7d20\uff0c\u53ef\u4ee5\u66f4\u5168\u9762\u7684\u77ad\u89e3\u5728 SERP \u4e0a\uff0c\u5404\u7a2e\u985e\u578b\u7684\u7db2\u7ad9\u3001\u95dc\u9375\u5b57\uff0c\u64cd\u4f5c SEO \u80fd\u5920\u52aa\u529b\u7684\u65b9\u5411\uff0c\u4ee5\u66f4\u591a\u5143\u7684\u65b9\u5f0f\u4f86\u9032\u653b SERP\u9996\u9801\uff0c\u7372\u53d6\u66f4\u591a\u7684\u66dd\u5149\u6a5f\u6703!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u641c\u5c0b\u7d50\u679c\u9801\uff08Search Engine Results Pages\uff09\u4e5f\u53ef\u7c21\u7a31\u70ba &#8220;SERP&#038;#82 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,38],"tags":[107],"class_list":["post-8311","post","type-post","status-publish","format-standard","hentry","category-seo-guide","category-seo-beginner","tag-serp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u8a8d\u8b58Google\u7684\u641c\u5c0b\u7d50\u679c\u3010SERP\u3011\uff0c16\u7a2e\u5143\u7d20\u5168\u89e3 - awoo<\/title>\n<meta name=\"description\" content=\"\u641c\u5c0b\u7d50\u679c\u9801\uff08Search Engine Results Pages\uff09\u4e5f\u53ef\u7c21\u7a31\u70ba \u201dSERP\u201c\uff0c\u4e0d\u7ba1\u662f\u5426\u6709\u64cd\u4f5c\u904e 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