{"id":8490,"date":"2018-07-04T09:00:46","date_gmt":"2018-07-04T01:00:46","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=8490"},"modified":"2018-07-04T09:00:46","modified_gmt":"2018-07-04T01:00:46","slug":"brand-growth-seo","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/brand-growth-seo\/","title":{"rendered":"\u5982\u4f55\u900f\u904eSEO\u8b93\u54c1\u724c\u6210\u9577\uff1fSEO\u7d50\u5408\u54c1\u724c\u7d93\u71df\u7684\u5169\u5927\u7b56\u7565"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5728\u6211\u7684\u524d\u4e00\u7bc7\u6587\u7ae0\u300c<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/05\/branding-and-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u804a\u804aSEO\u8207\u54c1\u724c\uff1a\u8861\u91cf\u54c1\u724c\u529b\u7684SEO\u95dc\u9375\u6307\u6a19<\/a>\u300d\u4e2d\u63d0\u5230\u4e86\u5982\u4f55\u7406\u89e3\u54c1\u724c\u7684\u8072\u91cf\uff0c\u4ee5\u53ca\u54c1\u724c\u53c8\u6703\u5982\u4f55\u5f71\u97ff\u5230SEO\u3002\u5728\u4e86\u89e3\u4e86\u54c1\u724c\u7d93\u71df\u5c0dSEO\u7684\u5f71\u97ff\u5f8c\uff0c\u6211\u5011\u7dca\u63a5\u8457\u8981\u4f86\u601d\u8003\u7684\u662f\u4e00\u500b\u77db\u76fe\u9ede\uff1a\u65e2\u7136\u5728\u8d8a\u5927\u7684\u54c1\u724c\u8d8a\u5bb9\u6613\u5f97\u5230SEO\u6392\u540d\u7684\u72c0\u6cc1\u4e0b\uff0c\u90a3\u4e0d\u662f\u53ea\u8981\u5927\u54c1\u724c\u5c31\u61c9\u8a72\u4f54\u6709\u6240\u6709\u7684\u7248\u9762\uff0c\u800c\u5c0f\u54c1\u724c\u7d42\u7a76\u6c92\u6709\u8fa6\u6cd5\u53ef\u4ee5\u7ffb\u8eab\u55ce\uff01\uff1f\u9019\u7bc7\u6587\u7ae0\u5c31\u8981\u8ddf\u5927\u5bb6\u4f86\u8a0e\u8ad6\uff0c\u8981\u900f\u904e\u600e\u6a23\u7684\u7b56\u7565\u53ef\u4ee5\u767c\u63eeSEO\u7684\u6700\u5927\u50f9\u503c\uff0c\u8b93\u54c1\u724c\u900f\u904eSEO\u7684\u7b56\u7565\u4e00\u540c\u6210\u9577\uff01<\/span><br \/>\n<strong>TL;DR \u6587\u7ae0\u592a\u9577\u4f46\u6642\u9593\u4e0d\u5920\uff0c\u6c92\u95dc\u4fc2\u53ef\u4ee5\u8df3\u8457\u770b<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/brand-growth-seo\/#SEO%E5%9C%A8%E5%93%81%E7%89%8C%E6%88%90%E9%95%B7%E4%B8%AD%E6%89%80%E6%89%AE%E6%BC%94%E7%9A%84%E8%A7%92%E8%89%B2\" >SEO\u5728\u54c1\u724c\u6210\u9577\u4e2d\u6240\u626e\u6f14\u7684\u89d2\u8272<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/brand-growth-seo\/#Awareness%EF%BC%88%E6%B3%A8%E6%84%8F%EF%BC%89\" >Awareness\uff08\u6ce8\u610f\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/brand-growth-seo\/#Interest%EF%BC%88%E8%88%88%E8%B6%A3%EF%BC%89\" >Interest\uff08\u8208\u8da3\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/brand-growth-seo\/#Desire%EF%BC%88%E6%85%BE%E6%9C%9B%EF%BC%89\" >Desire\uff08\u617e\u671b\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/brand-growth-seo\/#Action%EF%BC%88%E8%A1%8C%E5%8B%95%EF%BC%89\" >Action\uff08\u884c\u52d5\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/brand-growth-seo\/#SEO%E8%88%87%E5%93%81%E7%89%8C%E4%B8%A6%E9%80%B2%E7%9A%84%E5%AE%8C%E7%BE%8E%E6%88%90%E9%95%B7%E7%AD%96%E7%95%A5\" >SEO\u8207\u54c1\u724c\u4e26\u9032\u7684\u5b8c\u7f8e\u6210\u9577\u7b56\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/brand-growth-seo\/#%E9%97%9C%E9%8D%B5%E5%AD%97%E7%AD%96%E7%95%A5%E8%A6%81%E7%AC%A6%E5%90%88%E5%93%81%E7%89%8C%E7%9A%84%E7%B2%BE%E7%A5%9E\" >\u95dc\u9375\u5b57\u7b56\u7565\u8981\u7b26\u5408\u54c1\u724c\u7684\u7cbe\u795e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/brand-growth-seo\/#%E8%AE%93%E9%80%B2%E5%85%A5%E7%B6%B2%E7%AB%99%E7%9A%84%E4%BD%BF%E7%94%A8%E8%80%85%E5%8F%AF%E4%BB%A5%E7%95%99%E4%B8%8B%E5%8D%B0%E8%B1%A1\" >\u8b93\u9032\u5165\u7db2\u7ad9\u7684\u4f7f\u7528\u8005\u53ef\u4ee5\u7559\u4e0b\u5370\u8c61<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/brand-growth-seo\/#%E7%B5%90%E8%AA%9E\" >\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO%E5%9C%A8%E5%93%81%E7%89%8C%E6%88%90%E9%95%B7%E4%B8%AD%E6%89%80%E6%89%AE%E6%BC%94%E7%9A%84%E8%A7%92%E8%89%B2\"><\/span><span style=\"color: #3366ff;\"><strong>SEO\u5728\u54c1\u724c\u6210\u9577\u4e2d\u6240\u626e\u6f14\u7684\u89d2\u8272<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u300c<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/03\/is_outbound_dead\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4f60\u662f\u5426\u6709\u60f3\u904e\uff0c\u7d14Outbound\u8f49\u55ae\u7684\u6642\u4ee3\u53ef\u80fd\u5df2\u7d93\u7d50\u675f\u4e86\uff1f<\/a>\u300d\u9019\u4e00\u7bc7\u6587\u7ae0\u6709\u63d0\u5230\u904e\u5169\u500b\u884c\u92b7\u7684\u6a21\u578b\u300cAIDA\u300d\u8207\u884c\u92b7 4.0\u66f8\u4e2d\u6240\u63d0\u51fa\u7684\u300c5A\u300d\uff0c\u53c8\u6216\u8005\u662f\u5728\u300c<a href=\"https:\/\/www.awoo.com.tw\/blog\/2017\/11\/think-like-growth-hacker\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f9e\u884c\u92b7\u9032\u5316\u5230\u6210\u9577\u99ed\u5ba2\uff0c\u8b93\u71df\u6536\u7ffb\u500d\u7684\u65b0\u601d\u7dad<\/a>\u300d\u4e2d\u6240\u63d0\u5230\u7684\u300cAARRR\u300d\u6210\u9577\u6a21\u578b\u4e2d\uff0c\u6211\u5011\u90fd\u53ef\u4ee5\u4f86\u601d\u8003SEO\u5728\u9019\u5176\u4e2d\u53ef\u4ee5\u626e\u6f14\u4ec0\u9ebc\u6a23\u7684\u89d2\u8272\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-8491\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/05\/Marketing-Funnel-3.png\" alt=\"aida-seo\" width=\"803\" height=\"458\" \/><br \/>\n<span style=\"font-weight: 400;\">\u5728\u9019\u908a\uff0c\u6211\u5011\u5148\u4f7f\u7528\u6700\u7d93\u5178\u7684AIDA\u6a21\u578b\u4f86\u9032\u884c\u601d\u8003\uff0c\u4e5f\u5c31\u662fAwareness\uff08\u6ce8\u610f\uff09 -&gt; Intrest\uff08\u8208\u8da3\uff09-&gt; Desire\uff08\u617e\u671b\uff09-&gt; Action\uff08\u884c\u52d5\uff09\uff0c\u91dd\u5c0d\u6f0f\u6597\u4e2d\u7684\u5404\u9805\u76ee\u63d0\u51fa\u5c0d\u65bcSEO\u7684\u76f8\u95dc\u7591\u554f\uff0c\u4e26\u4e14\u5be6\u969b\u63d0\u51fa\u662f\u5426\u6709\u76f8\u5c0d\u61c9\u7684\u89e3\u6c7a\u4e4b\u9053\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Awareness%EF%BC%88%E6%B3%A8%E6%84%8F%EF%BC%89\"><\/span><strong>Awareness\uff08\u6ce8\u610f\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u5982\u4f55\u900f\u904eSEO\u53d6\u5f97\u4f7f\u7528\u8005\u7684\u6ce8\u610f\u529b\uff1f<\/strong><br \/>\n<span style=\"font-weight: 400;\">\u5728\u7372\u5f97\u4f7f\u7528\u8005\u7684\u6ce8\u610f\u529b\u4e0a\uff0cSEO\u8207\u4e00\u822c\u7684\u50b3\u7d71\u5ee3\u544a\u4e26\u4e0d\u76f8\u540c\uff0c\u662f\u7576\u4f7f\u7528\u8005\u6709\u9700\u6c42\u6642\uff0c\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u627e\u5230\u4e86\u4f60\uff0c\u800c\u9019\u4e5f\u662f\u6211\u5011\u4e00\u76f4\u5728\u8ac7\u7684Inbound\u8207Outbound\u7684\u5dee\u5225\uff0c\u800c\u4e14\u66f4\u61c9\u8a72\u53bb\u601d\u8003\u54c1\u724c\u8abf\u6027\uff0c\u4f86\u6c7a\u5b9a\u8981\u5438\u5f15\u600e\u6a23\u5ba2\u7fa4\u7684\u6ce8\u610f\u529b\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Interest%EF%BC%88%E8%88%88%E8%B6%A3%EF%BC%89\"><\/span><strong>Interest\uff08\u8208\u8da3\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u5982\u4f55\u5728\u4f7f\u7528\u8005\u5c0d\u67d0\u7522\u54c1\u7522\u751f\u8208\u8da3\u5f8c\uff0c\u5c0d\u61c9\u4ed6\u7684\u641c\u5c0b\u7d66\u4e88\u76f8\u95dc\u8cc7\u8a0a<\/strong><br \/>\n<span style=\"font-weight: 400;\">\u5728\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u6b77\u7a0b\u4e2d\uff0c\u5982\u4f55\u8b93\u6709\u7522\u751f\u4e86\u8208\u8da3\u7684\u4f7f\u7528\u8005\u53ef\u4ee5\u7e7c\u7e8c\u641c\u5c0b\u5230\u7db2\u7ad9\u7684\u8cc7\u8a0a\u662f\u5728\u9019\u500b\u968e\u6bb5\u4e2dSEO\u6700\u70ba\u91cd\u8981\u7684\u601d\u8003\u9ede\u3002\u4f8b\u5982\uff0c\u7576\u4f7f\u7528\u8005\u641c\u5c0b\u904e\u300c\u5e8a\u588a\u300d\u5f8c\uff0c\u6703\u7e7c\u7e8c\u641c\u5c0b\u300c\u7368\u7acb\u7b52\u5e8a\u588a\u300d\u3001\u300c\u7368\u7acb\u7b52\u5e8a\u588a\u7279\u8272\u300d\u9019\u6a23\u7684\u95dc\u9375\u5b57\uff0c\u800c\u9019\u6b63\u662fSEO\u6700\u6709\u50f9\u503c\u7684\u5207\u5165\u9ede\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Desire%EF%BC%88%E6%85%BE%E6%9C%9B%EF%BC%89\"><\/span><strong>Desire\uff08\u617e\u671b\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u5982\u4f55\u5728\u4e0a\u8ff0\u63d0\u5230\u7684\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u8b93\u4f7f\u7528\u8005\u7522\u751f\u8cfc\u8cb7\u7684\u617e\u671b<\/strong><br \/>\n<span style=\"font-weight: 400;\">\u7576\u4f7f\u7528\u8005\u900f\u904e\u4e0a\u8ff0\u5169\u7a2e\u65b9\u5f0f\u63a5\u89f8\u5230\u7db2\u7ad9\u5f8c\uff0c\u6709\u6c92\u6709\u8fa6\u6cd5\u5c0d\u7522\u54c1\u7559\u4e0b\u597d\u7684\u5370\u8c61\u662f\u5728\u9019\u500b\u968e\u6bb5\u6700\u70ba\u91cd\u8981\u7684\u3002\u4e0d\u8ad6\u662f\u6587\u6848\u662f\u5426\u5177\u6709\u6b0a\u5a01\u5ea6\uff0c\u53c8\u6216\u662f\u80fd\u5920\u81ea\u7136\u5730\u5e36\u5165\u7522\u54c1\u4ecb\u7d39\u7b49\u90fd\u662f\u5728\u9019\u500b\u968e\u6bb5\u4f60\u53ef\u4ee5\u53bb\u601d\u8003\u7684\u4e8b\u60c5\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Action%EF%BC%88%E8%A1%8C%E5%8B%95%EF%BC%89\"><\/span><strong>Action\uff08\u884c\u52d5\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u6709\u6c92\u6709\u8fa6\u6cd5\u8b93SEO\u5e36\u4f86\u7684\u6d41\u91cf\u53ef\u4ee5\u5be6\u969b\u7522\u751f\u884c\u52d5\uff1f<\/strong><br \/>\n<span style=\"font-weight: 400;\">\u4e0d\u8ad6\u662f\u8a02\u95b1\u3001\u52a0\u5165FB\u7c89\u7d72\u5718\u3001\u8cfc\u7269\u8eca\u7d50\u5e33\u7b49\u7b49\u7684\u884c\u52d5\uff0c\u6211\u5011\u8981\u53bb\u89c0\u5bdfSEO\u662f\u5426\u6709\u771f\u6b63\u5e36\u4f86\u6210\u6548\u3002\u800c\u53ea\u6709\u771f\u6b63\u884c\u52d5\u7684\u4f7f\u7528\u8005\u624d\u80fd\u5920\u5e36\u4f86\u771f\u6b63\u7684\u50f9\u503c\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u9019\u662f\u6211\u5728AIDA\u9019\u500b\u884c\u92b7\u67b6\u69cb\u4e2d\u601d\u8003SEO\u7684\u65b9\u5f0f\uff0c\u7576\u7136AIDA\u9019\u6a23\u7684\u6a21\u578b\u88ab\u63d0\u51fa\u5df2\u7d93\u6709\u5f88\u9577\u4e00\u6bb5\u6642\u9593\uff0c\u4e5f\u4e0d\u65b7\u70ba\u4e86\u9069\u61c9\u73fe\u4ee3\u7684\u884c\u92b7\u74b0\u5883\u800c\u88ab\u63d0\u51fa\u4e86\u8a31\u591a\u6539\u826f\u5f8c\u7684\u6a21\u578b\uff0c\u5c0d\u65bc\u4e0d\u540c\u7684\u7522\u696d\u985e\u5225\u8207\u5546\u696d\u6a21\u5f0f\u4e5f\u6703\u6709\u66f4\u52a0\u9069\u5408\u7684\u6a21\u578b\u3002\u4f46\u4e0d\u8b8a\u7684\u662f\uff0c\u4f60\u4f9d\u7136\u53ef\u4ee5\u91dd\u5c0d\u9019\u4e9b\u6a21\u578b\u8207\u67b6\u69cb\u4f86\u601d\u8003SEO\u5728\u6a21\u578b\u4e2d\u53ef\u4ee5\u64d4\u4efb\u4ec0\u9ebc\u89d2\u8272\uff0c\u9032\u884c\u600e\u6a23\u7684\u4efb\u52d9\uff0c\u4e26\u4e14\u914d\u5408\u5176\u4ed6\u66f4\u591a\u7684\u884c\u92b7\u6e20\u9053\u4f86\u9032\u884c\u6574\u5408\uff0c\u624d\u80fd\u5920\u771f\u6b63\u5f70\u986fSEO\u7684\u6838\u5fc3\u50f9\u503c\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO%E8%88%87%E5%93%81%E7%89%8C%E4%B8%A6%E9%80%B2%E7%9A%84%E5%AE%8C%E7%BE%8E%E6%88%90%E9%95%B7%E7%AD%96%E7%95%A5\"><\/span><span style=\"color: #3366ff;\"><strong>SEO\u8207\u54c1\u724c\u4e26\u9032\u7684\u5b8c\u7f8e\u6210\u9577\u7b56\u7565<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8aaa\u4e86\u90a3\u9ebc\u591a\uff0c\u63a5\u8457\u8ddf\u5927\u5bb6\u5206\u4eab\u4e00\u4e9b\u5728\u5be6\u52d9\u4e0a\u6211\u5011\u9047\u5230\u904e\u7684\u8207\u5c0f\u6848\u4f8b\u8207\u6211\u5011\u6240\u5efa\u8b70\u7684\u57f7\u884c\u65b9\u5f0f\u5427\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%97%9C%E9%8D%B5%E5%AD%97%E7%AD%96%E7%95%A5%E8%A6%81%E7%AC%A6%E5%90%88%E5%93%81%E7%89%8C%E7%9A%84%E7%B2%BE%E7%A5%9E\"><\/span><strong>\u95dc\u9375\u5b57\u7b56\u7565\u8981\u7b26\u5408\u54c1\u724c\u7684\u7cbe\u795e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728AIDA\u6a21\u578b\u4e2d\u7684\u524d\u5169\u500b\u968e\u6bb5\uff0c\u91dd\u5c0d\u95dc\u9375\u5b57\u9032\u884c\u7814\u7a76\u662f\u6975\u70ba\u91cd\u8981\u7684\u3002\u4f60\u5fc5\u9808\u8981\u660e\u767d\u5728\u62d3\u5c55\u95dc\u9375\u5b57\u6642\uff0c\u90a3\u4e9b\u95dc\u9375\u5b57\u626e\u6f14Awareness\uff0c\u54ea\u4e9b\u95dc\u9375\u5b57\u626e\u6f14Interest\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">awoo\u6709\u904e\u9019\u6a23\u7684\u4f8b\u5b50\uff0c\u66fe\u7d93\u6709\u5169\u500b\u4e0d\u540c\u7684\u9996\u98fe\u54c1\u724cA\u54c1\u724c\u8207B\u54c1\u724c\u4f86\u8ddfawoo\u9032\u884c\u5408\u4f5c\u7684\u8a0e\u8ad6\uff0c\u4e00\u500b\u662f\u8ca9\u552e\u7d50\u5a5a\u6212\u6307\uff0c\u552e\u50f9\u4e0a\u842c\uff0c\u662f\u7d93\u904e\u570b\u969b\u947d\u77f3\u5354\u6703\u8a8d\u8b49\u7684\u7cbe\u54c1\uff1b\u800c\u53e6\u5916\u4e00\u500b\u9996\u98fe\u54c1\u724c\u5247\u662f\u8ca9\u552e\u5e74\u8f15\u5973\u6027\u5e73\u6642\u5916\u51fa\u5c31\u6703\u6234\u4e0a\u7684\u9996\u98fe\uff0c\u552e\u50f9\u5927\u7d04\u662f500\u5143\u5de6\u53f3\u3002\u5de7\u5408\u7684\u662f\uff0c\u9019\u5169\u500b\u5929\u5dee\u5730\u9060\u7684\u54c1\u724c\u90fd\u627e\u4e86\u6211\u5011\uff0c\u60f3\u8981\u77e5\u9053\u6211\u5011\u80fd\u4e0d\u80fd\u5e6b\u4ed6\u5011\u64cd\u4f5c\u300c\u6212\u6307\u300d\u9019\u500b\u95dc\u9375\u5b57\u5230\u9996\u9801\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u6211\u5011\u5b8c\u5168\u53ef\u4ee5\u7406\u89e3\u5c0d\u65bc\u300c\u6212\u6307\u300d\u9019\u6a23\u7684\u95dc\u9375\u5b57\u4f86\u8aaa\uff0c\u5b83\u662f\u641c\u5c0b\u91cf\u6700\u591a\u7684\u95dc\u9375\u5b57\uff0c\u5c0d\u65bc\u4e00\u500b\u7db2\u7ad9\u4f86\u8aaa\u5b83\u5728\u641c\u5c0b\u7d50\u679c\u7684\u6700\u524d\u65b9\u7d55\u5c0d\u80fd\u5920\u5f97\u5230\u76f8\u5c0d\u6700\u591a\u7684\u6d41\u91cf\uff0c\u4e5f\u5c31\u662f\u53ef\u4ee5\u9054\u5230Awareness\u7684\u6548\u679c\u3002\u4f46\u662f\u76f8\u5c0d\u7684\uff0c\u5b83\u6703\u662f\u5175\u5bb6\u5fc5\u722d\u4e4b\u5730\uff0c\u7af6\u722d\u76f8\u7576\u6fc0\u70c8\u4e26\u4e0d\u597d\u64cd\u4f5c\u3002\u65bc\u662f\u6211\u5011\u5efa\u8b70\u9019\u5169\u500b\u54c1\u724c\u53ef\u4ee5\u91dd\u5c0d\u4ed6\u5011\u7684\u76ee\u6a19\u5c0d\u8c61\u4f86\u601d\u8003\u9664\u4e86\u300c\u6212\u6307\u300d\u9019\u6a23\u7684\u95dc\u9375\u5b57\u5916\uff0c<\/span><b>\u4ed6\u5011\u6709\u6c92\u6709\u66f4\u9069\u5408\u81ea\u5df1\u5546\u54c1\u7684\u5f37\u9805\u7684\u95dc\u9375\u5b57<\/b><span style=\"font-weight: 400;\">\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u6211\u5011\u5e6b\u9019\u5169\u500b\u54c1\u724c\u505a\u51fa\u4e86\u9019\u6a23\u7684\u5206\u6790\uff1aA\u54c1\u724c\u7684\u7684\u76ee\u6a19\u65cf\u7fa4\u5927\u591a\u662f\u6709\u4e00\u5b9a\u7d93\u6fdf\u57fa\u790e\uff0c\u53ef\u4ee5\u82b1\u4e0a3\u500b\u6708\u7684\u85aa\u6c34\u8cfc\u8cb7\u4e00\u5c0d\u53ef\u4ee5\u6234\u4e0a\u4e00\u8f29\u5b50\u7684\u6212\u6307\u3002\u4ed6\u5011\u901a\u5e38\u6703\u9700\u8981\u628a\u7db2\u8def\u4e0a\u5404\u5927\u54c1\u724c\u7684\u6212\u6307\u6a23\u5f0f\u901a\u901a\u770b\u904e\u4e00\u6b21\uff0c\u7136\u5f8c\u5230\u5c08\u6ac3\u5167\u770b\u4e00\u6b21\u6212\u6307\u5be6\u969b\u4e0a\u9577\u4ec0\u9ebc\u6a23\u5b50\u3002\u4ed6\u5011\u6703\u5bb3\u6015\u53d7\u9a19\u3001\u5bb3\u6015\u8cb7\u5230\u5047\u8ca8\u3001\u5bb3\u6015\u8cb7\u4e86\u6212\u6307\u537b\u5bb9\u6613\u640d\u58de\u3002\u56e0\u6b64\u82e5\u662f\u80fd\u5920\u64b0\u5beb\u6587\u7ae0\u6559\u80b2\u4ed6\u5011\u7684\u5ba2\u4eba\u947d\u77f3\u7684\u6b63\u78ba\u77e5\u8b58\u3001\u4e26\u5728\u9019\u4e4b\u4e2d\u9010\u6f38\u5efa\u7acb\u8ddf\u5ba2\u6236\u4e4b\u9593\u7684\u4fe1\u4efb\uff0c\u6703\u5927\u5927\u589e\u52a0\u6210\u4ea4\u7684\u6a5f\u6703\u3002\u56e0\u6b64awoo\u6700\u5f8c\u5efa\u8b70\u7684\u662fA\u54c1\u724c\u53ef\u4ee5\u512a\u5148\u6436\u4f54\u300c\u947d\u77f3\u7684\u4ecb\u7d39\u300d\u3001\u300c\u7d50\u5a5a\u6212\u6307\u7684\u6311\u9078\u300d\u9019\u985e\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u6392\u540d\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u800cB\u54c1\u724c\u7684\u76ee\u6a19\u65cf\u7fa4\u8207A\u54c1\u724c\u5927\u5927\u4e0d\u540c\uff0c\u5ba2\u4eba\u6709\u53ef\u80fd\u662f\u5927\u5b78\u751f\u6216\u662f\u5c0f\u8cc7\u5973\u5b69\uff0c<\/span><span style=\"font-weight: 400;\">\u4ed6\u5011\u8cfc\u8cb7\u6212\u6307\u7684\u521d\u8877\uff0c\u5b8c\u5168\u662f\u300c\u6212\u6307\u662f\u7a7f\u642d\u4e0a\u7684\u4e00\u74b0\uff0c\u914d\u4ef6\u52d9\u5fc5\u8981\u597d\u597d\u8a6e\u91cb\u500b\u4eba\u98a8\u683c\u300d\uff0c\u6240\u4ee5\u300c\u6212\u6307\u8a72\u5982\u4f55\u642d\u914d\u300d\u3001\u300c\u4e0d\u540c\u98a8\u683c\u8a72\u8cb7\u54ea\u7a2e\u6212\u6307\u300d\u975e\u5e38\u91cd\u8981\u3002<\/span><span style=\"font-weight: 400;\">\u5192\u8457500\u5143\u7684\u98a8\u96aa\u9084\u4e0d\u7b97\u592a\u9ad8\uff0c\u82e5\u98a8\u683c\u525b\u597d\u662f\u81ea\u5df1\u559c\u6b61\u7684\uff0c\u4e5f\u6709\u53ef\u80fd\u9084\u6703\u518d\u9806\u624b\u591a\u52a0\u8cfc\u5169\u500b\u4e0d\u540c\u6b3e\u5f0f\u3002\u56e0\u6b64\u6211\u5011\u5efa\u8b70B\u5ba2\u4eba\u53ef\u4ee5\u512a\u5148\u6436\u4f54\u300c\u6212\u6307\u642d\u914d\u300d\u9019\u6a23\u7684\u95dc\u9375\u5b57\uff0c\u6216\u8a31\u53ef\u4ee5\u66f4\u8cbc\u8fd1\u6d88\u8cbb\u8005\u3002\u900f\u904e\u9019\u6a23\u7684\u65b9\u5f0f\uff0c\u6211\u5011\u5c31\u5df2\u7d93\u6709\u8fa6\u6cd5\u53ef\u4ee5\u8b93\u4ed6\u5011\u80fd\u5920\u66f4\u5c08\u6ce8\u5c07\u81ea\u5df1\u7684\u5f37\u9805\u8b93\u9700\u8981\u7684\u4eba\u770b\u898b\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u6839\u64da\u9019\u6a23\u7684\u505a\u6cd5\uff0c\u6211\u5011\u53ef\u4ee5\u53bb\u8b93\u5c0d\u7684\u5ba2\u4eba\u3001\u9069\u5408\u7684\u5ba2\u4eba\u4f86\u5230Interest\u7684\u968e\u6bb5\uff0c\u4e5f\u56e0\u70ba\u672c\u8eab\u7684\u54c1\u724c\u5c31\u9069\u5408\u9019\u6a23\u7684\u5ba2\u4eba\uff0c\u56e0\u6b64\u60f3\u77e5\u9053\u600e\u9ebc\u6311\u9078\u95dc\u9375\u5b57\u53ef\u4ee5\u53c3\u8003\u6211\u5011\u904e\u53bb\u7684\u6587\u7ae0\uff1a\u300c<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/2017\/05\/keyword-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u5206\u67907\u6b65\u9a5f\uff0c\u6b63\u4e2d\u7d05\u5fc3\u5ba2\u7fa4<\/span><\/a><span style=\"font-weight: 400;\">\uff01\u300d<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%AE%93%E9%80%B2%E5%85%A5%E7%B6%B2%E7%AB%99%E7%9A%84%E4%BD%BF%E7%94%A8%E8%80%85%E5%8F%AF%E4%BB%A5%E7%95%99%E4%B8%8B%E5%8D%B0%E8%B1%A1\"><\/span><strong>\u8b93\u9032\u5165\u7db2\u7ad9\u7684\u4f7f\u7528\u8005\u53ef\u4ee5\u7559\u4e0b\u5370\u8c61<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u6b65\u9a5f\u4e00\u9019\u6a23\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u53d6\u5f97\u6b63\u4e2d\u54c1\u724c\u7d05\u5fc3\u5ba2\u7fa4\u7684\u6d41\u91cf\uff0c\u4e26\u91dd\u5c0d\u9019\u6a23\u7684\u4f7f\u7528\u8005\u9032\u884c\u5167\u5bb9\u7684\u7d93\u71df\u3002\u7576\u9019\u6a23\u7684\u4f7f\u7528\u8005\u5c0d\u641c\u5c0b\u5f15\u64ce\u63d0\u51fa\u4e86\u5728\u67d0\u9818\u57df\u5167\u7684\u6578\u7a2e\u554f\u984c\uff0c\u800c\u4e14\u767c\u73fe\u4f60\u7684\u7db2\u7ad9\u90fd\u80fd\u5920\u63d0\u4f9b\u7d66\u4ed6\u5011\u512a\u8cea\u7684\u89e3\u7b54\uff0c\u9019\u5c31\u662f\u5728\u7121\u5f62\u4e4b\u9593\u5efa\u7acb\u7684\u4fe1\u4efb\u611f\u3002\u4f60\u5982\u679c\u5728\u6587\u4e2d\u53c8\u6709\u9069\u5ea6\u63d0\u4f9b\u81ea\u5df1\u5c0d\u9019\u500b\u9818\u57df\u5167\u7684\u4e8b\u7269\u7684\u89c0\u9ede\uff0c\u9019\u5c31\u662f\u535a\u53d6\u5ba2\u4eba\u7684\u8a8d\u540c\uff0c\u5efa\u7acb\u5f7c\u6b64\u95dc\u4fc2\u7684\u6700\u4f73\u65b9\u6cd5\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5c31\u50cf\u662f\u4e0a\u8ff0\u7684\u6212\u6307\u54c1\u724c\uff0cA\u54c1\u724c\u5982\u679c\u53ef\u4ee5\u66f8\u5beb\u51fa\u8207\u773e\u4e0d\u540c\u7684\u5167\u5bb9\uff0c\u50cf\u662f\u4ecb\u7d39\u7926\u77f3\u7684\u4f86\u6e90\uff0c\u4ee5\u53ca\u4ecb\u7d39\u81ea\u5df1\u7684\u505a\u5de5\u662f\u591a\u9ebc\u7684\u7cbe\u7d30\u7b49\u7b49\uff0c\u5c31\u6709\u6a5f\u6703\u53ef\u4ee5\u8b93\u5ba2\u6236\u8a8d\u540c\uff1bB\u54c1\u724c\u5247\u662f\u53ef\u4ee5\u900f\u904e\u7a7f\u642d\u7684\u5efa\u8b70\u5c55\u73fe\u8207\u81ea\u5df1\u54c1\u724c\u76f8\u5c0d\u61c9\u7684\u98a8\u683c\u54c1\u5473\uff0c\u5982\u6b64\u4e00\u4f86\u5c31\u53ef\u4ee5\u535a\u53d6\u525b\u597d\u4e5f\u662f\u9019\u6a23\u98a8\u683c\u7684\u8b80\u8005\u6210\u70ba\u81ea\u5df1\u54c1\u724c\u7684\u6b7b\u5fe0\u7c89\u7d72\u3002\u4e5f\u5c31\u662f\u56e0\u70ba\u9019\u6a23\u7684\u4fe1\u4efb\u611f\uff0c\u624d\u80fd\u5920\u5728\u5f8c\u7e8c\u7684Desire\u8207Action\u4e2d\u5f97\u5230\u66f4\u591a\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<blockquote>\n<blockquote class=\"td_quote_box td_box_center\"><p>\u4f60\u770b\u770b\uff0c\u50cfawoo\u5c31\u662f\u6b63\u5728\u5c0d\u95b1\u8b80\u9019\u7bc7\u6587\u7ae0\u7684\u4f60\u505a\u9019\u6a23\u7684\u4e8b\u5594\uff01<br \/>\n\u53f3\u4e0b\u65b9\u6709\u500b\u5f88\u68d2\u7684\u8a02\u95b1\u8996\u7a97\uff0c\u4f60\u9084\u4e0d\u5febAction\u4e00\u6ce2\uff01<\/p><\/blockquote>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u5982\u4f55\u66f8\u5beb\u51fa\u7b26\u5408SEO\u7684\u6587\u7ae0\uff0c\u4f60\u53ef\u4ee5\u53c3\u8003\uff1a\u300c<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/03\/seo-content-prepare\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO\u6587\u7ae04\u9ede\u95dc\u9375\u6280\u5de7\uff0c\u8f15\u9b06\u5beb\u51faSEO\u53cb\u5584\u6587\u7ae0<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u7684\u5167\u5bb9\uff0c\u4f86\u60f3\u8fa6\u6cd5\u653b\u4f54\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u6392\u540d\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span><span style=\"color: #3366ff;\"><strong>\u7d50\u8a9e<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6211\u66fe\u7d93\u548c\u5728awoo SEO Team\u5167\u7684\u540c\u4e8b\u8a0e\u8ad6\u904e\uff0c\u82e5\u662f\u5927\u578b\u4f01\u696d\u90fd\u9858\u610f\u6295\u5165\u66f4\u591a\u7684\u8cc7\u6e90\u5728SEO\uff0c\u4e26\u4e14\u7528\u6b63\u78ba\u7684\u65b9\u5f0f\u4f86\u57f7\u884c\uff0c\u90a3\u6211\u5011\u6240\u8f14\u5c0e\u7684\u9019\u4e9b\u4e2d\u5c0f\u578b\u5ba2\u6236\u5230\u5e95\u61c9\u8a72\u8981\u600e\u9ebc\u8fa6\uff1f\u5927\u578b\u4f01\u696d\u6709\u66f4\u591a\u7684\u91d1\u9322\u53ef\u4ee5\u8058\u8acbSEO\u5c08\u5bb6\u3001\u5411\u4eba\u6c23\u4f5c\u5bb6\u9080\u7a3f\u64b0\u5beb\u66f4\u597d\u7684\u6587\u7ae0\uff0c\u4e26\u66f4\u6709\u6548\u7387\u9032\u884cSEO\u7b56\u7565\uff0c\u90a3\u662f\u4e0d\u662f\u5728Google\u641c\u5c0b\u4e2d\u4e5f\u6703\u51fa\u73fe\u548c\u50b3\u7d71\u5a92\u9ad4\u4e2d\u4e00\u6a23\uff0c\u8cc7\u672c\u8d8a\u5927\u7684\u8ca1\u95a5\u8d8a\u80fd\u5920\u5f97\u5230\u66dd\u5149\u4e26\u4e14\u6c7a\u5b9a\u8a71\u8a9e\u6b0a\uff1f<\/span><br \/>\n<span style=\"font-weight: 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[&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,38],"tags":[101,102,103],"class_list":["post-8490","post","type-post","status-publish","format-standard","hentry","category-seo-guide","category-seo-beginner","tag-101","tag-102","tag-aida"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5982\u4f55\u900f\u904eSEO\u8b93\u54c1\u724c\u6210\u9577\uff1fSEO\u7d50\u5408\u54c1\u724c\u7d93\u71df\u7684\u5169\u5927\u7b56\u7565 - awoo<\/title>\n<meta name=\"description\" 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