{"id":8502,"date":"2020-01-09T12:39:57","date_gmt":"2020-01-09T04:39:57","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=8502"},"modified":"2024-03-14T10:16:14","modified_gmt":"2024-03-14T02:16:14","slug":"ga-dimensions-metrics","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ga-dimensions-metrics\/","title":{"rendered":"\u770b\u61c2GA\u5831\u8868\u524d\uff0c\u4f60\u4e0d\u53ef\u4e0d\u77e5\u9053\u7684Google Analytics\u7dad\u5ea6\u8207\u6307\u6a19"},"content":{"rendered":"<p>\u4f60\u662f\u4e0d\u662f\u88dd\u5b8c <a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> \u5f8c\uff0c\u770b\u5230\u88e1\u9762\u7684\u4e00\u5806\u5831\u8868\u5c31\u89ba\u5f97\u5169\u773c\u660f\u82b1\u60f3\u7761\u89ba\uff0c\u6216\u662f\u53ea\u770b\u5230\u4e00\u5806\u6578\u5b57\u537b\u5b8c\u5168\u4e0d\u7406\u89e3\u4ed6\u5011\u4ee3\u8868\u7684\u610f\u7fa9\u548c\u80fd\u70ba\u4f60\u5e36\u4f86\u600e\u6a23\u7684\u5e6b\u52a9\u55ce\uff1fawoo \u5f37\u70c8\u5efa\u8b70\u4f60\u9996\u5148\u61c9\u8a72\u5148\u7406\u89e3\u5831\u8868\u7684\u7dad\u5ea6 (Dimensions) \u4ee5\u53ca\u6307\u6a19 (Metrics) \u6240\u4ee3\u8868\u7684\u610f\u7fa9\uff0c\u63a5\u4e0b\u4f86\u624d\u80fd\u5920\u66f4\u597d\u5730\u7406\u89e3\u5831\u8868\u7684\u6578\u64da\u6240\u4ee3\u8868\u7684\u610f\u7fa9\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ga-dimensions-metrics\/#%E8%87%AA%E8%A8%82%E7%B6%AD%E5%BA%A6%E8%88%87%E6%8C%87%E6%A8%99\" >\u81ea\u8a02\u7dad\u5ea6\u8207\u6307\u6a19<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B6%AD%E5%BA%A6%E5%92%8C%E6%8C%87%E6%A8%99\"><\/span>\u7dad\u5ea6\u548c\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5176\u5be6\u7dad\u5ea6\u8ddf\u6307\u6a19\u807d\u8d77\u4f86\u597d\u50cf\u662f\u5f88\u8271\u6df1\u7684\u540d\u8a5e\uff0c\u4f46\u5176\u5be6\u4ed6\u5011\u65e9\u5df2\u7d93\u8ddf\u4f60\u65e5\u5e38\u751f\u6d3b\u5bc6\u4e0d\u53ef\u5206\uff0c\u4f8b\u5982\u6211\u5011\u770b\u65b0\u805e\u5831\u5c0e\u6709\u6642\u5019\u6703\u770b\u5230\u50cf\u662f\u5168\u7403\u524d\u5e7e\u5927\u7684\u4eba\u53e3\u6392\u540d\u8868\uff0c\u5982\u679c\u4ee5\u4e0b\u5716\u7684\u6848\u4f8b\u4f86\u8aaa\u570b\u5bb6\/\u5730\u5340\u6703\u662f\u7dad\u5ea6\uff0c\u800c\u6392\u540d\u3001\u4eba\u53e3\u7e3d\u6578\u3001\u4f54\u4e16\u754c\u6bd4\u5247\u53ef\u4ee5\u7b97\u662f\u6307\u6a19\u3002<\/span><br \/><img decoding=\"async\" class=\"wp-image-8504 size-full aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image3.png\" alt=\"\u4e16\u754c\u570b\u5bb6\u4eba\u53e3\u6bd4\" width=\"1546\" height=\"380\" \/><br \/>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/09\/google-analytic-interface-tutorial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics\u6559\u5b78\uff0c\u7b2c\u4e00\u6b21\u770b\u4ecb\u9762\u5c31\u4e0a\u624b<\/a><br \/><span style=\"font-weight: 400;\">Google Analytics \u6a19\u6e96\u5831\u8868\u7684\u6307\u6a19\u8207\u7dad\u5ea6\u901a\u5e38\u5448\u73fe\u65b9\u5f0f\u5982\u5716\u4e0b\u6240\u793a\uff1a<\/span><br \/><img decoding=\"async\" class=\"size-full wp-image-8505 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image7.png\" alt=\"GA\u7dad\u5ea6\u8207\u6307\u6a19\" width=\"1999\" height=\"853\" \/><br \/>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">GA (Google Analytics) \u662f\u4ec0\u9ebc\uff1f\u70ba\u4ec0\u9ebc\u5168\u4e16\u754c\u90fd\u5728\u7528\uff1f<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E7%B6%AD%E5%BA%A6%E5%91%A2%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u662f\u7dad\u5ea6\u5462\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7dad\u5ea6\u662f\u4ec0\u9ebc\u5462\uff1f\u6211\u5011\u53ef\u4ee5\u60f3\u50cf\u4ed6\u662f\u4e00\u7a2e\u300c\u7be9\u9078\u689d\u4ef6\u300d\uff0c\u5176\u5be6\u7576\u6211\u5011\u6bcf\u6b21\u9032\u5230\u7db2\u7ad9\u7684\u6642\u5019\u90fd\u6703\u88ab Google Analytics \u8cbc\u4e0a\u4e0d\u540c\u7684\u6a19\u7c64\uff0c\u4f8b\u5982\u6211\u900f\u904e\u624b\u6a5f\u5728 Google \u641c\u5c0b\u9032\u5165\u7db2\u7ad9\u6642\u53ef\u80fd\u5c31\u6703\u88ab\u8cbc\u4e0a\u300c<\/span><span style=\"color: #339966;\"><span style=\"font-weight: 400;\">\u7537\u6027<\/span><span style=\"font-weight: 400;\">\u3001<\/span><span style=\"font-weight: 400;\">\u5e74\u9f61\uff1a25-34<\/span><span style=\"font-weight: 400;\">\u3001<\/span><del><span style=\"font-weight: 400;\">\u5e25\u6c23\u7684<\/span><\/del><span style=\"font-weight: 400;\">\u3001<\/span><span style=\"font-weight: 400;\">\u624b\u6a5f\u700f\u89bd<\/span><span style=\"font-weight: 400;\">\u3001<\/span><span style=\"font-weight: 400;\">\u81ea\u7136\u641c\u5c0b\u9032\u5165\u7db2\u7ad9<\/span><\/span>\u300d<span style=\"font-weight: 400;\">\u7b49\u5404\u7a2e\u7684 Google Analytics \u7dad\u5ea6\u9805\u76ee(\u6216\u662f\u7a31\u70ba\u9805\u76ee\u6a19\u7c64)\u3002<\/span><br \/><span style=\"font-weight: 400;\">\u6240\u4ee5\u7576\u7db2\u7ad9\u4e3b\u60f3\u8981\u770b\u4f86\u7db2\u7ad9\u700f\u89bd\u7684\u5e74\u9f61\u5c64\u5206\u5e03\u7684\u6642\u5019\uff0c\u5230<\/span><span style=\"font-weight: 400; color: #3366ff;\">\u76ee\u6a19\u7ba1\u9053 &gt; \u5ba2\u5c64<\/span><span style=\"font-weight: 400;\">\uff0c\u9078\u64c7<\/span><span style=\"font-weight: 400; color: #ff6600;\">\u5e74\u9f61\u5c64<\/span><span style=\"font-weight: 400;\">\u9019\u500b\u4e3b\u8981\u7dad\u5ea6\u6642\uff0c\u6211\u5c31\u6703\u5728\u4ed6<\/span><span style=\"font-weight: 400;\">\u5e74\u9f61\u5c64<\/span><span style=\"font-weight: 400;\">\u5831\u8868\u7684 25-34 \u9805\u76ee\u591a\u4e00\u7b46<a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/01\/google-analytics-session\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5de5\u4f5c\u968e\u6bb5<\/a>\uff0c\u53c8\u6216\u8005\u662f\u7576\u7db2\u7ad9\u4e3b\u5230<\/span><span style=\"font-weight: 400; color: #3366ff;\">\u5ba2\u6236\u958b\u767c &gt;\u6240\u6709\u6d41\u91cf<\/span><span style=\"font-weight: 400;\">\uff0c\u9078\u64c7<\/span><span style=\"font-weight: 400; color: #ff6600;\">\u4f86\u6e90\/\u5a92\u4ecb<\/span><span style=\"font-weight: 400;\">\u9019\u500b\u4e3b\u8981\u7dad\u5ea6\u6642\uff0c\u4e5f\u53ef\u4ee5\u5728 <\/span><span style=\"font-weight: 400; color: #339966;\">google\/organic<\/span><span style=\"font-weight: 400;\"> \u770b\u5230\u6211\u70ba\u4ed6\u5e36\u4f86\u7684\u4e00\u6b21\u5de5\u4f5c\u968e\u6bb5\u3002<\/span><br \/><span style=\"font-size: 10pt;\"><span style=\"font-weight: 400;\">(\u5099\u8a3b\uff1a<\/span><span style=\"font-weight: 400; color: #ff6600;\">\u6a58\u8272<\/span><span style=\"font-weight: 400;\">\u4ee3\u8868\u7dad\u5ea6\uff0c<\/span><span style=\"font-weight: 400; color: #339966;\">\u7da0\u8272<\/span><span style=\"font-weight: 400;\">\u4ee3\u8868\u7dad\u5ea6\u9805\u76ee)<\/span><\/span><br \/><span style=\"font-weight: 400;\">\u5982\u4e0b\u5716\u7684\u4e3b\u8981\u7dad\u5ea6\u662f\u6027\u5225\uff0c\u6240\u4ee5\u7576\u4f60\u7684\u6a19\u7c64\u6709\u7b26\u5408\u7dad\u5ea6\u4e2d\u7684\u7537\u6027\u6216\u5973\u6027\u9805\u76ee\uff0c\u5c31\u6703\u88ab\u6b78\u985e\u5230\u5c0d\u61c9\u7684\u9805\u76ee\uff0c\u800c\u7522\u751f\u51fa\u4e0d\u540c\u7684\u6307\u6a19\u6578\u503c\u8b8a\u5316\u3002<\/span><br \/><img decoding=\"async\" class=\"size-full wp-image-8514 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image2.png\" alt=\"GA\u6027\u5225\u7dad\u5ea6\" width=\"1214\" height=\"283\" \/><br \/><span style=\"font-weight: 400;\">\u901a\u5e38\u9810\u8a2d\u7684\u7dad\u5ea6\u5206\u70ba\u5e7e\u500b\u985e\u578b\uff1a<\/span><span style=\"font-weight: 400; color: #ff0000;\">\u884c\u70ba\u3001\u4f7f\u7528\u8005\u3001\u793e\u4ea4\u3001\u5ba2\u6236\u958b\u767c\u3001\u6642\u9593\u3001\u96fb\u5b50\u5546\u52d9\u3001\u5ee3\u544a<\/span>\uff0c\u4ee5\u4e0b\u5c07\u4ecb\u7d39Google Analytics\u5e38\u7528\u56db\u5927\u5206\u6790\u7dad\u5ea6\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E8%80%85%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1\"><\/span><strong>\u4f7f\u7528\u8005\/\u76ee\u6a19\u5c0d\u8c61<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u8981\u770b\u7db2\u7ad9\u8a2a\u5ba2\u901a\u5e38\u4f86\u81ea\u4ec0\u9ebc\u5e74\u9f61\u5c64\u3001\u6027\u5225\u3001\u4f7f\u7528\u88dd\u7f6e\u3001\u4f86\u81ea\u54ea\u500b\u5730\u5340\/\u570b\u5bb6\u4ee5\u53ca\u7528\u7684\u662f\u4ec0\u9ebc\u8a9e\u8a00\uff0c\u4e5f\u53ef\u4ee5\u770b\u5230\u4f7f\u7528\u8005\u5728\u4f60\u7684\u7db2\u7ad9\u700f\u89bd\u4e86\u591a\u5c11\u9801\u9762\u7b49\u5c31\u53ef\u4ee5\u900f\u904e\u9019\u9805\u7dad\u5ea6\u4e86\u89e3\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%AE%A2%E6%88%B6%E9%96%8B%E7%99%BC\"><\/span><strong>\u5ba2\u6236\u958b\u767c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u662f\u8981\u770b\u8a2a\u5ba2\u662f\u900f\u904e\u600e\u6a23\u7684\u7ba1\u9053\u6216\u4f86\u6e90\u9032\u5165\u5230\u7db2\u7ad9\u7684\uff0c\u53ef\u4ee5\u5728\u5ba2\u6236\u958b\u767c\u7dad\u5ea6\u88e1\u9762\u4e86\u89e3\u8a2a\u5ba2\u662f\u4f55\u7a2e\u7ba1\u9053\u9032\u53bb\u5230\u7db2\u7ad9\uff0c\u662f\u900f\u904eGoogle\u81ea\u7136\u641c\u5c0b (google \/ organic) \uff1f\u793e\u7fa4 (Social)\uff1f\u76f4\u63a5 (Direct) \u6216\u5ee3\u544a (Paid Search) \uff0c\u90fd\u53ef\u4ee5\u5728\u5ba2\u6236\u958b\u767c\u7684\u6b04\u4f4d\u4e2d\u770b\u5230\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E7%82%BA\"><\/span><strong>\u884c\u70ba<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f9e\u884c\u70ba\u7dad\u5ea6\u53ef\u4ee5\u89c0\u5bdf\u51fa\u9032\u5165\u7db2\u7ad9\u7684\u8a2a\u5ba2\u7684\u5230\u9054\u7db2\u9801 (\u9032\u5165\u7db2\u7ad9\u7684\u7b2c\u4e00\u500b\u9801\u9762)\u3001\u700f\u89bd\u9801\u6578 (\u7e3d\u5171\u5728\u7db2\u7ad9\u700f\u89bd\u5e7e\u9801\u624d\u96e2\u958b)\u3001\u96e2\u958b\u7387 (\u700f\u89bd\u7db2\u7ad9\u7684\u904e\u7a0b\u4e2d\u6709\u591a\u5c11\u6bd4\u7387\u662f\u5728\u9019\u9801\u9762\u96e2\u958b\u7db2\u7ad9) \u4ee5\u53ca\u5404\u500b\u7db2\u9801\u7684\u700f\u89bd\u91cf\u7b49\u3002\u900f\u904e\u9019\u4e9b\u7dad\u5ea6\u5c31\u80fd\u6bd4\u8f03\u6e05\u695a\u7684\u4e86\u89e3\u8a2a\u5ba2\u5728\u7db2\u7ad9\u7684\u884c\u70ba\u6d41\u7a0b\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%99%82%E9%96%93\"><\/span><strong>\u6642\u9593<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6642\u9593\u7dad\u5ea6\u901a\u5e38\u662f\u6bd4\u8f03\u5bb9\u6613\u88ab\u5ffd\u7565\u7684\uff0c\u4f46\u5176\u5be6\u5728 GA \u7684\u6bcf\u500b\u5831\u8868\u90fd\u6703\u7528\u5230\u6642\u9593\u9019\u500b\u7dad\u5ea6\uff0c\u53ea\u662f\u6642\u9593\u9019\u500b\u7dad\u5ea6\u6bd4\u8f03\u5e38\u662f\u51fa\u73fe\u53f3\u4e0a\u89d2\u7684\u65e5\u671f\u7bc4\u570d\u9078\u64c7\uff0c\u53ef\u80fd\u5f88\u591a\u4eba\u6703\u4e0d\u77e5\u9053\u90a3\u500b\u4e5f\u7b97\u662f\u4e00\u7a2e\u7dad\u5ea6\uff0c\u53e6\u5916\u5982\u679c\u60f3\u8981\u6642\u9593\u7dad\u5ea6\u5728\u4e00\u822c\u5831\u8868\u5167\u51fa\u73fe\u7684\u8a71\uff0c\u9700\u8981\u4f7f\u7528\u6b21\u8981\u7dad\u5ea6\u6216\u662f\u5728\u81ea\u8a02\u5831\u8868\u88e1\u9762\u8a2d\u5b9a\u7dad\u5ea6\u624d\u6703\u51fa\u73fe\u3002<\/span><br \/>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/02\/google-analytics-starter\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u958b\u555f\u7db2\u7ad9\u5206\u6790\u4e4b\u9580\uff0d\u5b78\u7fd2Google Analytics\u5427<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%8C%87%E6%A8%99%E5%8F%88%E6%98%AF%E4%BB%80%E9%BA%BC%E5%91%A2%EF%BC%9F\"><\/span>\u6307\u6a19\u53c8\u662f\u4ec0\u9ebc\u5462\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u4f86\u5c31\u8981\u7406\u89e3\u4ec0\u9ebc\u662f\u6307\u6a19\uff0c\u6307\u6a19\u5176\u5be6\u6bd4\u8f03\u50cf\u662f\u7dad\u5ea6\u7684\u55ae\u4f4d\uff0c\u7528\u4f86\u4ee3\u8868\u7dad\u5ea6\u8207\u6307\u6a19\u4ea4\u96c6\u5e36\u4f86\u7684\u6578\u64da\u610f\u7fa9\uff0c\u5047\u8a2d\u4eca\u5929\u7dad\u5ea6\u662f\u4f86\u6e90\/\u5a92\u4ecb\uff0c\u90a3\u6703\u6709\u5de5\u4f5c\u968e\u6bb5\u3001\u4f7f\u7528\u8005\u3001\u8df3\u51fa\u7387\u7b49\u591a\u500b\u6307\u6a19\uff0c\u800c\u5982\u679c\u7dad\u5ea6\u662f\u7db2\u9801\uff0c\u90a3\u6307\u6a19\u53ef\u80fd\u6703\u6709\u700f\u89bd\u91cf\u3001\u5e73\u5747\u7db2\u9801\u505c\u7559\u6642\u9593\u3001\u96e2\u958b\u767e\u5206\u6bd4\uff0c\u6240\u4ee5\u4f9d\u4f60\u6240\u6311\u9078\u7684\u7dad\u5ea6\u9805\u76ee\u4e0d\u540c\uff0c\u6307\u6a19\u9805\u76ee\u4e5f\u6703\u6709\u6240\u4e0d\u540c\uff0c\u800c\u4e00\u822c\u6bd4\u8f03\u5e38\u898b\u7684\u6307\u6a19\u70ba\u5ba2\u6236\u958b\u767c\u3001\u884c\u70ba\u3001\u8f49\u63db\u9019\u4e09\u500b\u5927\u985e\u578b\u3002<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5ba2\u6236\u958b\u767c\uff1a<\/span><span style=\"font-weight: 400; color: #ff0000;\"><a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/01\/google-analytics-session\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5de5\u4f5c\u968e\u6bb5<\/a>\u3001\u4f7f\u7528\u8005\u3001\u65b0\u4f7f\u7528\u8005<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u884c\u70ba\uff1a<\/span><span style=\"font-weight: 400; color: #ff0000;\"><a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/11\/bounce-rate-and-exit-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8df3\u51fa\u7387<\/a>\u3001\u55ae\u6b21\u5de5\u4f5c\u968e\u6bb5\u6b21\u6578\u3001\u5e73\u5747\u5de5\u4f5c\u968e\u6bb5\u6642\u9593\u9577\u5ea6<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u8f49\u63db\uff1a<\/span><span style=\"font-weight: 400; color: #ff0000;\"><a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/11\/how-to-optimize-converation-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8f49\u63db\u7387<\/a>\u3001\u4ea4\u6613\u6b21\u6578\u3001\u6536\u76ca<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u9664\u4e86\u4e0a\u9762\u9019\u5217\u8209\u7684\u5e7e\u9805\u6307\u6a19\u5916\uff0c\u5176\u4ed6\u9084\u6709\u4f8b\u5982<\/span><span style=\"font-weight: 400;\">\u700f\u89bd\u91cf\u3001\u8f49\u63db\u7387\u3001\u5e73\u5747\u7db2\u9801\u505c\u7559\u6642\u9593<\/span><span style=\"font-weight: 400;\">\u7b49\u7b49\u591a\u9805 GA \u9810\u8a2d\u7684\u6307\u6a19<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u4e0a\u9762\u9019\u5217\u8209\u7684\u5e7e\u9805\u6307\u6a19\u5916\uff0c\u5176\u4ed6\u9084\u6709\u4f8b\u5982<\/span><span style=\"font-weight: 400;\">\u700f\u89bd\u91cf\u3001\u8f49\u63db\u7387\u3001\u5e73\u5747\u7db2\u9801\u505c\u7559\u6642\u9593<\/span><span style=\"font-weight: 400;\">\u7b49\u7b49\u591a\u9805 GA \u9810\u8a2d\u7684\u6307\u6a19\u3002<\/span><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u8981\u4e86\u89e3\u5831\u8868\u6307\u6a19\u6578\u64da\u4ee3\u8868\u7684\u610f\u7fa9\uff0c\u5c31\u5fc5\u9808\u5148\u77ad\u89e3\u8a72\u9805\u6307\u6a19\u6240\u4ee3\u8868\u7684\u610f\u7fa9\uff0c\u4e0b\u9762\u6211\u5011\u95e1\u8ff0\u5e7e\u500b\u6bd4\u8f03\u5e38\u7528\u7684\u6307\u6a19\u610f\u7fa9\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%B7%A5%E4%BD%9C%E9%9A%8E%E6%AE%B5\"><\/span><strong>\u5de5\u4f5c\u968e\u6bb5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u4f7f\u7528\u8005\u900f\u904e\u4e0d\u540c\u7ba1\u9053(\u4f8b\uff1a\u641c\u5c0b)\uff0c\u9032\u5165\u5230\u7db2\u7ad9\u5c31\u6703\u88ab\u7b97\u4f5c\u4e00\u6b21\u5de5\u4f5c\u968e\u6bb5\uff0c\u4f46GA\u9810\u8a2d\u7684\u5de5\u4f5c\u968e\u6bb5\u6642\u9593\u662f30\u5206\u9418\uff0c\u6240\u4ee5\u7576\u4f7f\u7528\u8005\u5728\u901930\u5206\u9418\u5167\u5728\u7db2\u7ad9\u700f\u89bd\u4efb\u4f55\u9801\u9762\u90fd\u53ea\u6703\u88ab\u7b97\u4e00\u6b21\u5de5\u4f5c\u968e\u6bb5\u3002<\/span><br \/><span style=\"font-weight: 400;\">\u7bc4\u4f8b\uff1a \u5f90\u5c0f\u59d0\u4eca\u5929\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u641c\u5c0b&#8221;\u8fea\u58eb\u5c3c\u5967\u65af\u83ef&#8221;\uff0c\u9032\u5165\u8fea\u58eb\u5c3c\u7684\u7db2\u7ad9\uff0c\u90a3\u4ed6\u5c31\u6703\u7522\u751f\u4e00\u6b21\u641c\u5c0b\u4f86\u6e90\u7684\u5de5\u4f5c\u968e\u6bb5\uff0c\u90a3\u5982\u679c31\u5206\u9418\u5f8c\u4ed6\u53c8\u900f\u904eFB\u9032\u5165\u8fea\u58eb\u5c3c\u7db2\u7ad9\u90a3\u4ed6\u6703\u518d\u7522\u751f\u4e00\u6b21Social\u7684\u5de5\u4f5c\u968e\u6bb5\uff0c\u6240\u4ee5\u4ed6\u4e00\u5171\u5728\u901931\u5206\u9418\u5167\u70ba\u7db2\u7ad9\u589e\u52a0\u4e86\u5169\u500b\u5de5\u4f5c\u968e\u6bb5\u6578\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%B7%B3%E5%87%BA%E7%8E%87\"><\/span><strong>\u8df3\u51fa\u7387<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8df3\u51fa\u7387GA\u9810\u8a2d\u70ba\u7576\u4f7f\u7528\u8005\u9032\u5165\u7db2\u7ad9\u700f\u89bd\u7b2c\u4e00\u500b\u9801\u9762\u6642\uff0c\u4e0d\u7e7c\u7e8c\u700f\u89bd\u4e0b\u4e00\u500b\u9801\u9762\u5c31\u96e2\u958b\u9801\u9762\u7684\u8a71\uff0c\u5c31\u6703\u7b97\u4f5c\u4e00\u6b21\u8df3\u51fa\uff0c\u800c\u8df3\u51fa\u7387\u5c31\u662f \u8df3\u51fa\u6578\/\u5de5\u4f5c\u968e\u6bb5\u6578 \u7684\u767e\u5206\u6bd4\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E8%80%85\"><\/span><strong>\u4f7f\u7528\u8005<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7531\u65bc\u4e00\u500b\u4f7f\u7528\u8005\u53ef\u80fd\u6703\u7522\u751f\u591a\u500b\u5de5\u4f5c\u968e\u6bb5\uff0c\u6240\u4ee5\u5982\u679c\u4f60\u662f\u60f3\u770b\u5230\u7db2\u7ad9\u9020\u8a2a\u7684\u4eba\u6578\uff0c\u53ef\u4ee5\u67e5\u770b\u6307\u6a19\u7684\u4f7f\u7528\u8005\uff0cGA\u6703\u5e6b\u4f60\u6aa2\u67e5\u9019\u6642\u9593\u5167\u7e3d\u5171\u6709\u591a\u5c11\u4e0d\u91cd\u8907\u7684\u4f7f\u7528\u8005\u3002<\/span><br \/><span style=\"font-weight: 400;\">\u5099\u8a3b\uff1aGA \u7528 Cookie \u7684 Client-ID \u4f86\u5224\u65b7\u662f\u4e0d\u662f\u540c\u500b\u4f7f\u7528\u8005\uff0c\u4f46\u5982\u679c\u662f\u540c\u4f7f\u7528\u8005\u7528\u4e0d\u540c\u88dd\u7f6e\u700f\u89bd\uff0c\u662f\u6703\u88ab\u5224\u5b9a\u70ba\u5169\u500b\u4e0d\u540c\u4f7f\u7528\u8005\u3002<\/span><br \/>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2017\/10\/ecommerce-ga-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u70ba\u7db2\u7ad9\u5b89\u88dd Google Analytics 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400;\">\u4ee5\u4e0b\u5716\u7bc4\u4f8b\u4f86\u8aaa\uff0c\u5206\u6790\u8005\u60f3\u8981\u770b\u5230\u4e0d\u540c\u5e74\u9f61\u4ee5\u53ca\u4e0d\u540c\u6027\u5225\u7684\u6578\u64da\uff0c\u5c31\u6703\u9700\u8981\u7528\u5169\u500b\u7dad\u5ea6\u4f86\u770b\u9019\u5169\u500b\u7dad\u5ea6\u4ea4\u96c6\u7684\u6578\u64da\u72c0\u6cc1\u3002<\/span><br \/><img decoding=\"async\" class=\"size-full wp-image-8530 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image1.png\" alt=\"GA\u4e3b\u8981\u7dad\u5ea6\u548c\u6b21\u8981\u7dad\u5ea6\" width=\"1864\" height=\"930\" \/><br \/><span style=\"font-weight: 400;\">\u5099\u8a3b\uff1a\u9019\u908a\u5e74\u9f61\u5c64\u4ee5\u53ca\u6027\u5225\u6c92\u6709\u7d55\u5c0d\u7684\u4e3b\u8981\u6b21\u8981\u7dad\u5ea6\u4e4b\u5206\u3002<\/span><br \/><span style=\"font-weight: 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href=\"https:\/\/support.google.com\/analytics\/answer\/2709828#scope\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GA\u5b98\u65b9\u7db2\u7ad9\u770b\u8aaa\u660e<\/span><\/a><span style=\"font-weight: 400;\">)\uff0c\u7136\u5f8c\u8a18\u5f97\u52fe\u9078\u6709\u6548\u624d\u6703\u57f7\u884c\uff0c\u81f3\u65bc Javascript \u7684\u8a2d\u5b9a\u5efa\u8b70\u8acb\u5de5\u7a0b\u5e2b\u5354\u52a9\u3002<\/span><br \/><img decoding=\"async\" class=\"size-full wp-image-8532 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image6.png\" alt=\"GA\u7de8\u8f2f\u81ea\u8a02\u7dad\u5ea6\" width=\"1614\" height=\"936\" \/><br \/><span style=\"font-weight: 400;\">\u81f3\u65bc\u81ea\u8a02\u6307\u6a19\uff0c\u8a2d\u5b9a\u5927\u81f4\u4e0a\u5927\u540c\u5c0f\u7570\uff0c\u4e0d\u540c\u9ede\u4e3b\u8981\u5728\u81ea\u8a02\u6307\u6a19\u6703\u6709\u6578\u64da\u683c\u5f0f\uff1a\u6574\u6578\u3001\u8ca8\u5e63 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href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/08\/ga-setup\/\" target=\"_blank\" rel=\"noopener noreferrer\">GA\u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78\uff0c\u591a\u505a\u9019\u500b\u6b65\u9a5f\u65e5\u5f8c\u4e0d\u7528\u6376\u5fc3\u809d<\/a><\/p>\n<p><br \/>\u7db2\u7ad9\u5206\u6790\u4e0d\u53ea\u662f\u4f7f\u7528GA\u800c\u5df2\uff0c\u95dc\u65bc\u66f4\u5b8c\u6574\u7684\u7db2\u7ad9\u5206\u6790\u89c0\u5ff5\u8acb\u53c3\u8003\u6b64\u7bc7&lt;<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/what-is-web-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7db2\u7ad9\u5206\u6790\u662f\u4ec0\u9ebc\uff1f\u8a72\u5f9e\u4f55\u958b\u59cb\u5b78\u8d77\uff1f<\/a>&gt;\uff0c\u5f9e\u89c0\u5bdf\u3001\u5206\u6790\u554f\u984c\u5230\u89e3\u6c7a\uff0c\u4e26\u4ee5\u5be6\u969b\u60c5\u5883\u5e36\u5165\u7db2\u7ad9\u5206\u6790\u4e03\u74b0\u7bc0\uff0c\u5e6b\u52a9\u5efa\u69cb\u6b63\u78ba\u89c0\u5ff5\u3001\u898f\u5283\u5b78\u7fd2\u5730\u5716\uff0c\u4e5f\u8b93\u4f01\u696d\u4e3b\u3001\u884c\u92b7\u4e3b\u7ba1\u77e5\u9053\u8a72\u5982\u4f55\u6aa2\u8996\u7db2\u7ad9\u5206\u6790\u5e2b\u662f\u5426\u5177\u5099\u5b8c\u6574\u7684\u6982\u5ff5\u3002<\/p>\n<p>\u00a0<\/p>\n<p>\u5982\u6709\u4efb\u4f55\u7db2\u7ad9\u6d41\u91cf\u6210\u9577\u76f8\u95dc\u554f\u984c\u8207\u9700\u6c42\u3001\u6216\u60f3\u9032\u4e00\u6b65\u4e86\u89e3 awoo SEO \u670d\u52d9\u5167\u5bb9\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"wp-image-41730\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image-6.png\" alt=\"\" width=\"350\" height=\"100\" \/><\/a><\/figure>\n<div class=\"wp-block-spacer wp-container-content-1\" aria-hidden=\"true\">\u00a0<\/div>\n<p>\u258e\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-martech-solution\/\">\u56e0\u61c9 Cookieless \u6642\u4ee3\u4e0b\u7684\u96f6\u552e\u884c\u92b7\u6311\u6230\uff0cawoo \u63a8\u51fa AI \u5275\u65b0\u6578\u64da\u61c9\u7528\uff0c\u70ba\u96fb\u5546\u5275\u9020\u9ad8\u50f9\u503c\u6d41\u91cf<\/a><\/p>\n<p>\u258e\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/source-of-customer\/\">2024 \u884c\u92b7\u8d77\u624b\u5f0f\uff1aAI 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