{"id":8594,"date":"2018-06-27T10:41:20","date_gmt":"2018-06-27T02:41:20","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=8594"},"modified":"2022-07-20T00:44:11","modified_gmt":"2022-07-19T16:44:11","slug":"what-is-web-analytics","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/","title":{"rendered":"\u7db2\u7ad9\u5206\u6790\u662f\u4ec0\u9ebc\uff1f\u8a72\u5f9e\u4f55\u958b\u59cb\u5b78\u8d77\uff1f"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-1.11.14-PM.png\" alt=\"\u7db2\u7ad9\u5206\u6790\u662f\u4ec0\u9ebc\" width=\"800\" height=\"453\" \/><br \/>\n\u7121\u8ad6\u662f\u7528\u7db2\u7ad9\u8ce3\u6771\u897f\u3001\u67b6\u8a2d\u5f62\u8c61\u7db2\u7ad9\u3001\u5beb\u90e8\u843d\u683c\u3001\u7d93\u71df\u65b0\u805e\u5a92\u9ad4\u22ef\u22ef\uff0c\u90fd\u6703\u9047\u5230\u4e00\u500b Moment\uff0c\u90a3\u5c31\u662f\u4f60\u958b\u59cb\u807d\u5230\uff1a\u6709\u505a\u7db2\u7ad9\u5c31\u8981\u505a\u5206\u6790\uff01\u5f9e\u6307\u6a19\u6578\u64da\u3001\u4f7f\u7528\u8005\u5728\u7db2\u9801\u884c\u70ba\u8ffd\u8e64\uff0c\u53ef\u4ee5\u5f97\u5230\u6d1e\u5bdf\uff0c\u5275\u9020\u66f4\u591a\u5546\u696d\u6a5f\u6703\u5594\uff01\u901a\u5e38\u597d\u5b78\u7684\u4eba\u5c31\u6703\u958b\u59cb\u5e6b\u7db2\u7ad9<a href=\"https:\/\/www.awoo.com.tw\/blog\/ga-setup\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5b89\u88dd Google Analytics \u8ffd\u8e64\u78bc<\/a>\uff0c\u6253\u958b Google Analytics\uff0c\u8cb7\u672c\u66f8\u3001\u770b\u7db2\u8def\u4e0a\u7684\u6559\u5b78\uff0c\u5f9e\u982d\u958b\u59cb<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5b78 Google Analytics<\/a> \u8a72\u600e\u9ebc\u7528\u3001\u6709\u54ea\u4e9b\u5831\u8868\u53ef\u4ee5\u62c9\u3001\u6709\u54ea\u4e9b\u6307\u6a19\u53ef\u4ee5\u770b\u3002<br \/>\n\u4f46\u662f\uff0c\u7a76\u7adf\u5b78\u7db2\u7ad9\u5206\u6790\u7b49\u65bc\u5b78\u6703\u4f7f\u7528 Google Analytics \u55ce\uff1f\u5f9e\u55ae\u4e00\u5de5\u5177\u53bb\u5b78\u7fd2\u300c\u5206\u6790\u300d\u7684\u5168\u8c8c\u5230\u5e95\u597d\u4e0d\u597d\uff1f\u6709\u6c92\u6709\u66f4\u597d\u7684\u5b78\u7fd2\u6b77\u7a0b\uff0c\u53ef\u4ee5\u8b93\u4f60\u66f4\u6709\u7cfb\u7d71\u7684\u6293\u5230\u5206\u6790\u7684\u7cbe\u9ad3\uff1f<br \/>\nTL;DR \u6587\u7ae0\u592a\u9577\u4f46\u6642\u9593\u4e0d\u5920\uff0c\u6c92\u95dc\u4fc2\u53ef\u4ee5\u8df3\u8457\u770b<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#%E5%88%86%E6%9E%90%E4%B8%8D%E6%98%AF%E6%96%B0%E6%A6%82%E5%BF%B5\" >\u5206\u6790\u4e0d\u662f\u65b0\u6982\u5ff5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#%E5%BB%BA%E6%A7%8B%E4%BD%A0%E7%9A%84%E8%A1%8C%E9%8A%B7%E5%88%86%E6%9E%90%E4%B8%96%E7%95%8C%E8%A7%80\" >\u5efa\u69cb\u4f60\u7684\u884c\u92b7\u5206\u6790\u4e16\u754c\u89c0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#%E7%B6%B2%E7%AB%99%E5%88%86%E6%9E%90_vs_%E5%82%B3%E7%B5%B1%E8%A1%8C%E9%8A%B7%E5%88%86%E6%9E%90%E5%B7%AE%E7%95%B0%E5%9C%A8%E5%93%AA%EF%BC%9F\" >\u7db2\u7ad9\u5206\u6790 vs. \u50b3\u7d71\u884c\u92b7\u5206\u6790\u5dee\u7570\u5728\u54ea\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#%E5%AF%A6%E9%9A%9B%E6%83%85%E5%A2%83%EF%BC%9A%E6%9C%80%E8%BF%91%E5%85%AC%E5%8F%B8%E8%8A%B1%E4%BA%86%E4%BA%94%E5%8D%81%E8%90%AC%EF%BC%8C%E6%9E%B6%E8%A8%AD%E4%BA%86%E6%96%B0%E7%9A%84%E7%B6%B2%E7%AB%99%EF%BC%8C%E4%BD%86%E6%98%AF%E7%B7%9A%E4%B8%8A%E8%B3%A3%E5%A0%B4%E6%A5%AD%E7%B8%BE%E6%A0%B9%E6%9C%AC%E6%B2%92%E8%AE%8A\" >\u5be6\u969b\u60c5\u5883\uff1a\u6700\u8fd1\u516c\u53f8\u82b1\u4e86\u4e94\u5341\u842c\uff0c\u67b6\u8a2d\u4e86\u65b0\u7684\u7db2\u7ad9\uff0c\u4f46\u662f\u7dda\u4e0a\u8ce3\u5834\u696d\u7e3e\u6839\u672c\u6c92\u8b8a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#%E8%A9%B2%E5%A6%82%E4%BD%95%E9%96%8B%E5%A7%8B%E5%AD%B8%E7%BF%92%E7%B6%B2%E7%AB%99%E5%88%86%E6%9E%90%EF%BC%9F\" >\u8a72\u5982\u4f55\u958b\u59cb\u5b78\u7fd2\u7db2\u7ad9\u5206\u6790\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%88%86%E6%9E%90%E4%B8%8D%E6%98%AF%E6%96%B0%E6%A6%82%E5%BF%B5\"><\/span>\u5206\u6790\u4e0d\u662f\u65b0\u6982\u5ff5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-12.40.10-PM.png\" alt=\"\u5206\u6790\u4e26\u4e0d\u662f\u65b0\u6982\u5ff5\" width=\"1658\" height=\"940\" \/><br \/>\n\u53c8\u6709\u500b\u98b1\u98a8\u5feb\u4f86\u4e86\uff0c\u5230\u5e95\u6703\u4e0d\u6703\u653e\u98b1\u98a8\u5047\uff1f\u9700\u8981\u5148\u5206\u6790\u98b1\u98a8\u662f\u5f37\u98b1\u3001\u4e2d\u98b1\u9084\u662f\u8f15\u98b1\uff1f\u5f9e\u82b1\u84ee\u53f0\u6771\u767b\u9678\uff1f\u9084\u662f\u5f9e\u58be\u4e01\u9ad8\u96c4\u5357\u908a\u5c3b\u4e0a\u4f86\uff1f\u518d\u4f86\u53bb\u7ffb\u627e\u6bcf\u500b\u7e23\u5e02\u9577\uff0c\u4e4b\u524d\u6838\u51c6\u98b1\u98a8\u5047\u7684\u56b4\u8b39\u7a0b\u5ea6\uff1b\u6216\u662f\u6709\u6c92\u6709\u66fe\u7d93\u6c92\u653e\u98b1\u98a8\u5047\uff0c\u5f8c\u4f86\u9020\u6210\u6c11\u6028\u7684\u6848\u4f8b\uff1f\u9664\u6b64\u4e4b\u5916\uff0c\u50cf\u662f\u6709\u79d1\u6280\u5712\u5340\u7684\u7e23\u5e02\uff0c\u60f3\u5fc5\u4e5f\u6703\u53d7\u5230\u4e00\u4e9b\u58d3\u529b\uff0c\u5982\u679c\u63a5\u8fd1\u9078\u8209\u6708\uff0c\u4e5f\u53ef\u4ee5\u628a\u9019\u500b\u56e0\u7d20\u7d0d\u5165\u5bb9\u4e0d\u5bb9\u6613\u653e\u98b1\u98a8\u5047\u7684\u8003\u91cf\u3002\u63a5\u8457\u958b\u59cb\u9678\u7e8c\u516c\u4f48\u6642\uff0c\u518d\u770b\u770b\u9644\u8fd1\u7e23\u5e02\u653e\u5047\u8da8\u52e2\u5982\u4f55\uff0c\u5176\u5be6\u5c31\u6703\u5f88\u63a5\u8fd1\u958b\u734e\u7d50\u679c\u5594\uff01<br \/>\n\u4f60\u53ef\u4ee5\u770b\u51fa\u300c\u5206\u6790\u4e26\u4e0d\u662f\u65b0\u6982\u5ff5\u300d\uff0c\u9019\u662f\u5167\u5efa\u65bc\u4eba\u985e\u9032\u5316\u57fa\u56e0\u7684\u4e00\u7a2e\u601d\u7dad\uff0c\u53ea\u662f\u73fe\u5728\u4f60\u8981\u628a\u5b83\u61c9\u7528\u5728\u300c\u5206\u6790\u7db2\u7ad9\u5546\u696d\u8868\u73fe\u300d\u7f77\u4e86\u3002\u800c\u6240\u8b02\u7684\u5206\u6790\u5c31\u662f\u4ee5\u4e0b\u5e7e\u500b\u74b0\u7bc0\u7d44\u6210\uff1a<\/p>\n<h3>\u4e00\u3001\u5145\u5206\u89c0\u5bdf\u3001\u5927\u81bd\u5047\u8a2d\uff1a<\/h3>\n<p>\u5c0d\u7db2\u7ad9\u3001\u81ea\u8eab\u5546\u696d\u3001\u7522\u696d\u73fe\u6cc1\u5145\u5206\u89c0\u5bdf\uff0c\u5927\u81bd\u5047\u8a2d\u5546\u696d\u4e0a\u53ef\u80fd\u7684\u554f\u984c\u9ede\u3001\u6539\u5584\u9ede\u3002<\/p>\n<h3>\u4e8c\u3001\u5206\u6790\u76ee\u7684\uff1a<\/h3>\n<p>\u56e0\u70ba\u6709\u4e86\u521d\u6b65\u7684\u5047\u8a2d\uff0c\u5206\u6790\u7684\u76ee\u7684\u61c9\u8a72\u6e05\u6670\u5730\u5c55\u958b\u3002<\/p>\n<h3>\u4e09\u3001\u8a2d\u8a08\u5be6\u9a57\uff1a<\/h3>\n<p>\u4e86\u89e3\u8981\u641c\u96c6\u4ec0\u9ebc\u8cc7\u6599\u3001\u8a2d\u8a08\u54ea\u7a2e\u6e2c\u8a66\uff0c\u624d\u80fd\u7b26\u5408\u5206\u6790\u76ee\u7684\u3002<\/p>\n<h3>\u56db\u3001\u9078\u64c7\u5206\u6790\u5de5\u5177\uff1a<\/h3>\n<p>\u77e5\u9053\u8981\u641c\u96c6\u4ec0\u9ebc\u8cc7\u6599\uff0c\u63a5\u4e0b\u4f86\u5c31\u6703\u6e05\u695a\u54ea\u7a2e\u5206\u6790\u5de5\u5177\u6700\u9069\u5408\u6b64\u6b21\u5206\u6790\u3002<\/p>\n<h3>\u4e94\u3001\u7d50\u679c\u8207\u5206\u6790\uff1a<\/h3>\n<p>\u5982\u679c\u4f60\u7684\u5047\u8a2d\u662f\u5c0d\u7684\uff0c\u61c9\u8a72\u53ef\u4ee5\u76f4\u63a5\u5728\u6578\u64da\u5224\u8b80\u7d50\u679c\uff0c\u4e26\u4e14\u627e\u5230\u843d\u5730\u7684\u57f7\u884c\u65b9\u6cd5\u3002<\/p>\n<h3>\u516d\u3001\u554f\u984c\u8207\u8a0e\u8ad6<\/h3>\n<p>\u5982\u679c\u4e0d\u5e78\u7684\u5f9e\u6578\u64da\u4e2d\u6839\u672c\u770b\u4e0d\u51fa\u5dee\u7570\u6027\uff0c\u751a\u81f3\u51fa\u73fe\u8207\u5047\u8a2d\u5b8c\u5168\u76f8\u53cd\u7684\u7d50\u679c\uff0c\u9019\u6642\u5c31\u61c9\u8a72\u91cd\u65b0\u91d0\u6e05\u300c\u8cc7\u6599\u662f\u5426\u6b63\u78ba\uff1f\u662f\u5426\u8981\u9a57\u8b49\u4e00\u4e0b\u8cc7\u6599\u7684\u8aa4\u5dee\uff1f\u300d\u3001\u300c\u5047\u8a2d\u932f\u7684\u8a71\uff0c\u662f\u932f\u5728\u54ea\u88e1\uff1f\u9084\u6709\u6c92\u6709\u5176\u4ed6\u53ef\u80fd\u6027\uff1f\u300d\u3002<\/p>\n<h3>\u4e03\u3001\u61c9\u7528<\/h3>\n<p>\u4f9d\u64da\u6578\u64da\u5224\u8b80\u7d50\u679c\uff0c\u6700\u5f8c\u8f49\u63db\u6210\u843d\u5730\u57f7\u884c\u7684\u9805\u76ee\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BB%BA%E6%A7%8B%E4%BD%A0%E7%9A%84%E8%A1%8C%E9%8A%B7%E5%88%86%E6%9E%90%E4%B8%96%E7%95%8C%E8%A7%80\"><\/span>\u5efa\u69cb\u4f60\u7684\u884c\u92b7\u5206\u6790\u4e16\u754c\u89c0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7121\u8ad6\u662f\u50b3\u7d71\u884c\u92b7\u5206\u6790\u6216\u662f\u7db2\u7ad9\u5206\u6790\uff0c\u5176\u5be6\u7528\u4e00\u53e5\u8a71\u5c31\u80fd\u8ff0\u8aaa\u51fa\u7d42\u6975\u76ee\u6a19\uff1a<\/p>\n<blockquote><p>\u5c07\u5c0d\u7684\u8cc7\u8a0a\u7528\u5c0d\u7684\u65b9\u6cd5\u9001\u5230\u5c0d\u7684\u4eba\u9762\u524d\u3002<\/p><\/blockquote>\n<p>\u9019\u53e5\u8a71\u5176\u5be6\u5c31\u662f\u300c\u5ba2\u6236\u5206\u7d1a\u7ba1\u7406\u300d\u9019\u500b\u6982\u5ff5\uff01\u7528\u300c\u5ba2\u6236\u5206\u7d1a\u300d\u9019\u500b\u8a5e\u5f59\u6709\u9ede\u793e\u6703\u968e\u7d1a\u50b2\u6162\uff0c\u4e0d\u5982\u8aaa\u300c\u5ba2\u6236\u5206\u7fa4\u300d\u3002\u5ba2\u6236\u5206\u7fa4\u7684\u4e2d\u5fc3\u7406\u5ff5\u4e3b\u5f35\uff1a\u4e00\u500b\u5546\u54c1\u6216\u662f\u670d\u52d9\uff0c\u90fd\u61c9\u8a72\u4f9d\u64da\u300c\u4e0d\u540c\u5ba2\u6236\u6240\u5e36\u4f86\u7684\u5229\u6f64\u53ca\u50f9\u503c\u300d\uff0c\u8a2d\u8a08\u51fa\u300c\u4e0d\u540c\u7684\u5ba2\u6236\u670d\u52d9\u3001\u4e0d\u540c\u7684\u95dc\u61f7\u9805\u76ee\u300d\u3002\u85c9\u7531\u5206\u6790\u4e0d\u540c\u5206\u7fa4\u7684\u5ba2\u6236\u8cc7\u8a0a\u5f8c\uff0c\u53ef\u4ee5\u6b78\u7d0d\u51fa\u300c\u540c\u7fa4\u5ba2\u6236\u7684\u5171\u540c\u7279\u9ede\u300d\uff0c\u4e26\u4e14\u4e86\u89e3\u300c\u540c\u7fa4\u5ba2\u6236\u7684\u9700\u8981\u300d\uff0c\u63a5\u8457\u5c31\u80fd\u5c55\u958b\u91cf\u8eab\u6253\u9020\u7684\u884c\u92b7\u7b56\u7565\uff0c\u78ba\u4fdd\u5c0d\u7684\u8cc7\u8a0a\u53ef\u4ee5\u9001\u5230\u5c0d\u7684\u4eba\u9762\u524d\uff0c\u5f15\u5c0e\u5404\u500b\u5206\u7fa4\u5ba2\u6236\u8ca2\u737b\u66f4\u591a\u50f9\u503c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E7%AB%99%E5%88%86%E6%9E%90_vs_%E5%82%B3%E7%B5%B1%E8%A1%8C%E9%8A%B7%E5%88%86%E6%9E%90%E5%B7%AE%E7%95%B0%E5%9C%A8%E5%93%AA%EF%BC%9F\"><\/span>\u7db2\u7ad9\u5206\u6790 vs. \u50b3\u7d71\u884c\u92b7\u5206\u6790\u5dee\u7570\u5728\u54ea\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7db2\u7ad9\u5206\u6790\u8207\u50b3\u7d71\u5206\u6790\u7684\u5dee\u7570\u5728\u54ea\uff1f\u6700\u5927\u5dee\u7570\u5c31\u5728\u300c\u6578\u4f4d\u6642\u4ee3\u7684\u7db2\u7ad9\u5206\u6790\u53ef\u4ee5\u5c0d\u6bcf\u500b\u4f7f\u7528\u8005\u505a\u6ef4\u6c34\u4e0d\u6f0f\u7684\u8ffd\u8e64\u300d\u3002\u4ee5\u5f80\u50b3\u7d71\u7d71\u8a08\u5206\u6790\uff0c\u70ba\u4e86\u89e3\u6c7a\u8cc7\u6599\u8655\u7406\u91cf\uff0c\u6703\u76e1\u53ef\u80fd\u900f\u904e\u7cbe\u5bc6\u7684\u53d6\u6a23\u65b9\u5f0f\uff0c\u914d\u5408\u7126\u9ede\u5c0f\u7d44\uff0c\u5e0c\u671b\u900f\u904e\u300c\u7528\u5c11\u6578\u4ee3\u8868\u591a\u6578\u300d\u7684\u65b9\u5f0f\uff0c\u4f86\u5224\u65b7\u6574\u500b\u5e02\u5834\u6982\u6cc1\u3002\u904e\u7a0b\u4e2d\u53ef\u80fd\u9020\u6210\u53d6\u6a23\u8aa4\u5dee\uff0c\u6216\u662f\u770b\u4e0d\u6e05\u5e02\u5834\u5168\u8c8c\u7684\u72c0\u6cc1\uff0c\u5728\u8ffd\u8e64\u9867\u5ba2\u6d88\u8cbb\u6b77\u7a0b\u4e5f\u8f03\u8584\u5f31\u3002<\/p>\n<div>\n<dl id=\"attachment_8597\">\n<dt><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-10.58.26-AM.png\" alt=\"\u50b3\u7d71\u884c\u92b7\u5206\u6790\" width=\"300\" height=\"186\" \/><\/dt>\n<dd>\u50b3\u7d71\u7d71\u8a08\u5206\u6790\uff0c\u76e1\u53ef\u80fd\u900f\u904e\u7cbe\u5bc6\u7684\u53d6\u6a23\u65b9\u5f0f\uff0c\u914d\u5408\u7126\u9ede\u5c0f\u7d44\uff0c\u900f\u904e\u300c\u7528\u5c11\u6578\u4ee3\u8868\u591a\u6578\u300d\uff0c\u4f86\u5224\u65b7\u6574\u500b\u5e02\u5834\u6982\u6cc1\u3002<\/dd>\n<\/dl>\n<\/div>\n<div>\n<dl id=\"attachment_8598\">\n<dt><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-10.42.11-AM.png\" alt=\"\u7db2\u7ad9\u5206\u6790\/\u6578\u4f4d\u5206\u6790\" width=\"300\" height=\"268\" \/><\/dt>\n<dd>\u6578\u4f4d\u6642\u4ee3\u7684\u7db2\u7ad9\u5206\u6790\u53ef\u4ee5\u5c0d\u6bcf\u500b\u4f7f\u7528\u8005\u505a\u6ef4\u6c34\u4e0d\u6f0f\u7684\u8ffd\u8e64\u3002<\/dd>\n<\/dl>\n<\/div>\n<p>\u4f46\u96a8\u8457\u73fe\u4ee3\u4f7f\u7528\u8005\u7fd2\u6163\u5f9e\u591a\u9014\u5f91\u3001\u8de8\u5e73\u53f0\u63a5\u89f8\u8cc7\u8a0a\uff0c\u96fb\u8166\u5c0d\u65bc\u5de8\u91cf\u8cc7\u6599\u7684\u8655\u7406\u80fd\u529b\u4e5f\u7a81\u7834\u6027\u6210\u9577\uff08\u5c31\u662f\u5230\u8655\u90fd\u5728\u56b7\u56b7\u7684\u5927\u6578\u64da\uff09\uff0c\u4eba\u5de5\u667a\u6167\u6f14\u7b97\u6a21\u578b\u7684\u5feb\u901f\u767c\u5c55\uff0c\u4f7f\u7528\u8005\u884c\u70ba\u8ffd\u8e64\u6280\u8853\u4e5f\u8d8a\u767c\u6210\u719f\uff1b\u7db2\u7ad9\u5206\u6790\uff0c\u751a\u81f3\u64f4\u5927\u5230\u6578\u4f4d\u5206\u6790\uff08Digital Analytics\uff09\uff0c\u5df2\u7d93\u53ef\u4ee5\u5728\u5f88\u591a\u5c64\u9762\u88dc\u8db3\u50b3\u7d71\u884c\u92b7\u5206\u6790\u7684\u5f31\u9ede\uff0c\u62fe\u8d77\u904e\u53bb\u6f0f\u6389\u7684\u62fc\u5716\u3002<\/p>\n<h3>\u7db2\u7ad9\u5206\u6790\u80fd\u505a\u5230\u4ec0\u9ebc\u4e8b\uff1f\u512a\u9ede\u662f\u4ec0\u9ebc\uff1f<\/h3>\n<ul>\n<li>\u7d50\u5408\u641c\u5c0b\u8cc7\u6599\uff0c\u7aba\u898b\u5ba2\u6236\u5fc3\u4e2d\u52d5\u6a5f<\/li>\n<li>\u4e86\u89e3\u6bcf\u500b\u6f5b\u5728\u5ba2\u6236\u63a5\u89f8\u54c1\u724c\u9014\u5f91<\/li>\n<li>\u8ffd\u8e64\u6bcf\u500b\u6f5b\u5728\u5ba2\u6236\u9020\u8a2a\u7db2\u7ad9\u6642\u7684\u884c\u7232<\/li>\n<li>\u52fe\u52d2\u51fa\u4e0d\u540c\u5ba2\u6236\u5206\u7fa4\u7684\u9867\u5ba2\u6b77\u7a0b<\/li>\n<li>\u5728\u5408\u9069\u7684\u9867\u5ba2\u6b77\u7a0b\u968e\u6bb5\uff0c\u5c07\u5408\u9069\u7684\u5ee3\u544a\/\u4fc3\u92b7\/\u8cc7\u8a0a\uff0c\u7d66\u5408\u9069\u7684\u4eba<\/li>\n<\/ul>\n<h3>\u7db2\u7ad9\u5206\u6790\u53ef\u4ee5\u5e6b\u52a9\u5546\u696d\u5e36\u4f86\u54ea\u4e9b\u6df1\u5165\u898b\u89e3\uff1f<\/h3>\n<ul>\n<li>\u71df\u904b\u898b\u89e3<\/li>\n<li>\u7db2\u7ad9\u8a2a\u5ba2\u884c\u70ba\u898b\u89e3<\/li>\n<li>\u8f49\u63db\u7387\u898b\u89e3<\/li>\n<li>\u4f7f\u7528\u8005\u9ad4\u9a57\u898b\u89e3<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E5%AF%A6%E9%9A%9B%E6%83%85%E5%A2%83%EF%BC%9A%E6%9C%80%E8%BF%91%E5%85%AC%E5%8F%B8%E8%8A%B1%E4%BA%86%E4%BA%94%E5%8D%81%E8%90%AC%EF%BC%8C%E6%9E%B6%E8%A8%AD%E4%BA%86%E6%96%B0%E7%9A%84%E7%B6%B2%E7%AB%99%EF%BC%8C%E4%BD%86%E6%98%AF%E7%B7%9A%E4%B8%8A%E8%B3%A3%E5%A0%B4%E6%A5%AD%E7%B8%BE%E6%A0%B9%E6%9C%AC%E6%B2%92%E8%AE%8A\"><\/span>\u5be6\u969b\u60c5\u5883\uff1a\u6700\u8fd1\u516c\u53f8\u82b1\u4e86\u4e94\u5341\u842c\uff0c\u67b6\u8a2d\u4e86\u65b0\u7684\u7db2\u7ad9\uff0c\u4f46\u662f\u7dda\u4e0a\u8ce3\u5834\u696d\u7e3e\u6839\u672c\u6c92\u8b8a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u22ef\u22ef\uff0c\u9019\u6a23\u82b1\u5728\u7db2\u7ad9\u7ffb\u65b0\u7684\u6295\u8cc7\u662f\u5c0d\u7684\u55ce\uff1f<\/p>\n<h3>\u4e00\u3001\u5145\u5206\u89c0\u5bdf\u3001\u5927\u81bd\u5047\u8a2d<\/h3>\n<p>\u696d\u7e3e\u6c92\u8b8a\u5176\u5be6\u8ddf\u5f88\u591a\u74b0\u7bc0\u6709\u95dc\uff0c\u6709\u53ef\u80fd\u8207\u5167\u90e8\u56e0\u7d20\u6709\u95dc\uff0c\u6709\u53ef\u80fd\u8207\u5916\u5728\u7684\u56e0\u7d20\u6709\u95dc\uff0c\u751a\u81f3\u8207\u4e0d\u53ef\u63a7\u56e0\u7d20\u6709\u95dc\u3002\u539f\u672c\u7684\u7db2\u7ad9\u7528\u7684\u662f 10 \u5e74\u524d\u7684 UI \u98a8\u683c\uff0c\u8cfc\u7269\u8eca\u9215\u4e5f\u4e0d\u660e\u986f\uff0c\u4e8b\u5be6\u4e0a\u7db2\u7ad9\u4e0a\u7dda\u524d\u4e5f\u8acb\u4e86\u591a\u500b\u4f7f\u7528\u8005\u4f86\u53d7\u6e2c\uff0c\u53cd\u61c9\u90fd\u5f88\u826f\u597d\uff0c\u5c0e\u89bd\u52d5\u7dda\u4e5f\u5f88\u76f4\u89ba\uff0c\u65bc\u662f\u6211\u5148\u6392\u9664\u7db2\u7ad9 UI \u4ecb\u9762\u8b8a\u66f4\u9020\u6210\u696d\u7e3e\u505c\u6eef\u7684\u53ef\u80fd\u6027\u3002\u4f46\u662f\u7406\u8ad6\u4e0a\uff0c\u4e00\u500b\u52d5\u7dda\u597d\u7684\u7db2\u7ad9\uff0c\u5728\u5546\u54c1\u6216\u670d\u52d9\u4e0d\u8b8a\u7684\u72c0\u6cc1\u4e0b\uff0c\u8f49\u63db\u7387\u61c9\u8a72\u6703\u4e0a\u5347\u624d\u662f\u3002\u9019\u6642\u6211\u6253\u958b Google Analytics \u5831\u8868\uff0c\u767c\u73fe\u65b0\u7db2\u7ad9\u6bd4\u820a\u7db2\u7ad9\u7684\u5e73\u5747\u8f49\u63db\u7387\u9ad8\u4e861% \u7684\u6bd4\u4f8b\uff0c\u96d6\u7136\u5e73\u5747\u5ba2\u55ae\u50f9\u6c92\u6709\u592a\u5927\u7684\u8b8a\u5316\uff0c\u4f46\u6211\u66f4\u80fd\u78ba\u5b9a\u65b0\u7db2\u7ad9\u5728\u5f15\u5c0e\u4f7f\u7528\u8005\u9054\u6210\u8cfc\u8cb7\u7684\u80fd\u529b\u662f\u597d\u7684\u3002<br \/>\n\u90a3\u70ba\u4ec0\u9ebc\u7dda\u4e0a\u8cfc\u7269\u7684\u696d\u7e3e\u6c92\u6709\u5927\u5e45\u4e0a\u5347\u5462\uff1f\u9019\u662f\u4e00\u500b\u5f88\u7c21\u55ae\u7684\u6578\u5b78\u5f0f\u5b50\uff1a<br \/>\nTraffic x Conversion Rate % x Per Customer Transaction =Sales Amount<br \/>\n\u90a3\u6211\u53ef\u4ee5\u5927\u81bd\u7684\u8aaa\uff0c\u554f\u984c\u51fa\u5728 Traffic\uff0c\u4e5f\u5c31\u662f\u9032\u5230\u7db2\u7ad9\u7684\u6d41\u91cf\u3002<\/p>\n<h3>\u4e8c\u3001\u78ba\u8a8d\u5206\u6790\u76ee\u7684<\/h3>\n<p>\u9019\u4e00\u6b65\u9a5f\u6211\u5011\u61c9\u8a72\u8457\u91cd\u5728\u7e7c\u627f\u4e0a\u4e00\u6b65\u7684\u5927\u81bd\u5047\u8a2d\uff0c\u4e5f\u5c31\u662f\u300c\u7db2\u7ad9\u6d41\u91cf\u300d\u51fa\u4e86\u554f\u984c\uff0c\u5206\u6790\u7684\u76ee\u7684\u70ba\uff1a\u4e86\u89e3\u4e0d\u540c\u7ba1\u9053\u7684\u6d41\u91cf\u5728\u65b0\u7db2\u7ad9\u4e0a\u7dda\u5f8c\u6709\u7121\u8b8a\u5316\uff0c\u5305\u62ec\u641c\u5c0b\u6d41\u91cf\u3001\u76f4\u63a5\u6d41\u91cf\u3001\u63a8\u85a6\u6d41\u91cf\u3001\u5ee3\u544a\u6d41\u91cf\u3001\u5176\u4ed6\u6d41\u91cf\u22ef\u22ef<\/p>\n<h3>\u4e09\u3001\u8a2d\u8a08\u5be6\u9a57<\/h3>\n<p>\u82e5\u8981\u53bb\u5206\u6790\u65e2\u5b9a\u5546\u696d\u4e8b\u5be6\uff0c\u901a\u5e38\u9019\u4e00\u6b65\u9a5f\u6703\u662f\u5728\u8a2d\u8a08\u300c\u8981\u6293\u54ea\u4e9b\u8cc7\u6599\u4e0b\u4f86\u770b\u300d\u3001\u300c\u8981\u6392\u9664\u54ea\u4e9b\u8cc7\u6599\u624d\u80fd\u78ba\u4fdd\u5224\u8b80\u6b63\u78ba\u6027\u300d\u3002\u4f46\u5546\u696d\u4e0a\u4e5f\u5e38\u6709\u9700\u8981\u300c\u8a2d\u8a08\u5be6\u9a57\u300d\u7684\uff0c\u50cf\u662f\u300c\u5be6\u9a57\u54ea\u7a2e\u7db2\u9801\u5c0e\u89bd\u66f4\u80fd\u8b93\u4f7f\u7528\u8005\u627e\u5230\u8cc7\u8a0a\uff1f\u300d\u3001\u300c\u5be6\u9a57\u54ea\u7a2e\u6587\u6848\u9ede\u64ca\u7387\u6700\u597d\uff1f\u300d\u3001\u300c\u5be6\u9a57Hero Image\u662f\u54ea\u4e00\u5f35\uff1f\u300d\uff0c\u7e3d\u800c\u8a00\u4e4b\u9019\u4e00\u9805\u7684\u5167\u5bb9\uff0c\u8207\u5206\u6790\u76ee\u7684\u606f\u606f\u76f8\u95dc\u3002<\/p>\n<h3>\u56db\u3001\u9078\u64c7\u5206\u6790\u5de5\u5177<\/h3>\n<p>\u5de5\u6b32\u5584\u5176\u4e8b\uff0c\u5fc5\u5148\u5229\u5176\u5668\u3002\u5206\u6790\u5de5\u5177\u6709\u5f88\u591a\u7a2e\uff0c\u4e0d\u540c\u7684\u5de5\u5177\u300c\u92b3\u5229\u300d\u4e4b\u8655\u4e5f\u4e0d\u4e00\u6a23\uff0c\u55ae\u770b\u4f60\u5206\u6790\u7684\u76ee\u6a19\u70ba\u4f55\uff0c\u6709\u6642\u6703\u591a\u500b\u985e\u578b\u7684\u5de5\u5177\u4e00\u8d77\u904b\u4f5c\u3002\u6839\u64da\u641c\u96c6\u8cc7\u6599\u985e\u578b\u7684\u4e0d\u540c\uff0c\u5e38\u898b\u7684\u7db2\u7ad9\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u7c97\u7565\u5206\u70ba\uff1a<\/p>\n<ul>\n<li>\u9ede\u64ca\u5206\u6790\u578b\uff0c\u6d41\u91cf\u5f9e\u54ea\u88e1\u4f86\uff1f\u4e2d\u9593\u53c8\u53bb\u4e86\u54ea\u88e1\uff1f\u6700\u5f8c\u5f9e\u4f55\u96e2\u958b\uff1f\u50cf\u662fGoogle Analytics\u3002<\/li>\n<li>\u5be6\u9a57\u6e2c\u8a66\u578b\uff0c\u6e2c\u8a66\u54ea\u500b\u7248\u672c\u6bd4\u8f03\u597d\uff1f\u50cf\u662fGoogle Optimize\u3002<\/li>\n<li>\u7d9c\u5408\u8f14\u52a9\u6c7a\u7b56\u578b\uff0c\u9810\u7b97\u8a72\u5982\u4f55\u5206\u914d\uff1f\u9867\u5ba2\u6b77\u7a0b\u70ba\u4f55\uff1f\u76ee\u524d\u5e02\u5834\u7af6\u722d\u72c0\u6cc1\u5982\u4f55\uff1f\u50cf\u662fAppier\u3002<\/li>\n<\/ul>\n<p>\u5c31\u9019\u7bc7\u6587\u7ae0\u6240\u8209\u4f8b\uff0c\u56e0\u70ba\u6211\u5011\u60f3\u8981\u77e5\u9053\u6d41\u91cf\u5f9e\u54ea\u88e1\u4f86\u3001\u4e0d\u540c\u4f86\u6e90\u6d41\u91cf\u5728\u65b0\u7db2\u7ad9\u4e0a\u7dda\u5f8c\u662f\u5426\u51fa\u73fe\u6ce2\u52d5\u22ef\u22ef\u7684\u7b49\u7b49\u8cc7\u8a0a\uff0c\u6240\u4ee5\u6700\u9069\u5408\u7684\u5206\u6790\u5de5\u5177\u61c9\u8a72\u70ba\u300c\u9ede\u64ca\u5206\u6790\u578b\u300d\uff0c\u800c Google Analytics \u5c31\u662f\u500b\u529f\u80fd\u5f37\u5927\u53c8\u514d\u8cbb\u7684\u9ede\u64ca\u5206\u6790\u578b\u5de5\u5177\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-optimize-installation\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u514d\u8cbb\u53c8\u597d\u7528\u7684A\/B Test\u5de5\u5177 &#8211; Google Optimize\u5b89\u88dd\u6559\u5b78<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018-recommend-analytic-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">2018 awoo \u63a8\u85a6\u7684\u4e03\u500b\u5206\u6790\u5de5\u5177<\/a><\/p>\n<h3>\u4e94\u3001\u7d50\u679c\u8207\u5206\u6790<\/h3>\n<p>\u5728 Google Analytics \u6293\u51fa\u300c\u4e0d\u540c\u4f86\u6e90\uff08\u7ba1\u9053\uff09\u300d\u7684Traffic\uff0c\u65b0\u820a\u7db2\u7ad9\u4e00\u6bd4\u8f03\u4e4b\u4e0b\uff0c\u9019\u6642\u5019\u53ef\u80fd\u5c31\u771f\u76f8\u5927\u767d\u4e86\u3002\u4ee5\u4e0b\u9762\u9019\u500b\u6578\u64da\u4f86\u8aaa\uff0c\u5f88\u660e\u986f\u53ef\u4ee5\u770b\u51fa\uff0c\u65b0\u7db2\u7ad9\u4e0a\u7dda\u5f8c\uff0c\u6d41\u5931\u4e86 70%\u7684 Organic \u6d41\u91cf\uff0c\u4e5f\u5c31\u662f\u641c\u5c0b\u6d41\u91cf\uff0c\u4f46\u662f\u540c\u6642\u516c\u53f8\u4e5f\u6709\u4e00\u6ce2\u5ee3\u544a\u6d3b\u52d5\uff0c\u9020\u6210\u7e3d Sessions \u5e7e\u4e4e\u6253\u5e73\u7684\u72c0\u6cc1\uff084,988 vs. 5,085\uff09\u3002\u4e5f\u56e0\u70ba\u6d41\u91cf\u5e7e\u4e4e\u4e00\u6a23\uff0c\u5728\u5ee3\u544a\u6d3b\u52d5\u7684\u63a8\u52d5\u4e0b\u71df\u6536\u4e5f\u6c92\u6709\u767c\u751f\u592a\u5927\u7684\u843d\u5dee\uff0c\u6240\u4ee5\u9019\u500b\u554f\u984c\u4e26\u6c92\u6709\u99ac\u4e0a\u88ab\u767c\u73fe\u3002<\/p>\n<div class=\"table-responsive\"><table>\n<tbody>\n<tr>\n<td><\/td>\n<td colspan=\"2\">\u53bb\u5e74\u540c\u6708\u4efd\uff08\u820a\u7db2\u7ad9\uff09<\/td>\n<td colspan=\"2\">\u4eca\u5e74\u540c\u6708\u4efd\uff08\u65b0\u7db2\u7ad9\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u7ba1\u9053<\/td>\n<td><a href=\"https:\/\/www.awoo.com.tw\/blog\/google-analytics-session\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sessions<\/a><br \/>\n\u5de5\u4f5c\u968e\u6bb5<\/td>\n<td>\u4f54\u6bd4 %<\/td>\n<td>Sessions<br \/>\n\u5de5\u4f5c\u968e\u6bb5<\/td>\n<td>\u4f54\u6bd4 %<\/td>\n<\/tr>\n<tr>\n<td>Organic<\/td>\n<td>1,689<\/td>\n<td>33.9%<\/td>\n<td>501<\/td>\n<td>9.85%<\/td>\n<\/tr>\n<tr>\n<td>Display<\/td>\n<td>580<\/td>\n<td>11.6%<\/td>\n<td>1,765<\/td>\n<td>34.71%<\/td>\n<\/tr>\n<tr>\n<td>Direct<\/td>\n<td>1,009<\/td>\n<td>20.2%<\/td>\n<td>1,200<\/td>\n<td>23.60%<\/td>\n<\/tr>\n<tr>\n<td>Referral<\/td>\n<td>121<\/td>\n<td>2.4%<\/td>\n<td>210<\/td>\n<td>4.13%<\/td>\n<\/tr>\n<tr>\n<td>Social<\/td>\n<td>1,589<\/td>\n<td>31.9%<\/td>\n<td>1,409<\/td>\n<td>27.71%<\/td>\n<\/tr>\n<tr>\n<td>\u7e3d\u548c<\/td>\n<td>4,988<\/td>\n<td>100.0%<\/td>\n<td>5,085<\/td>\n<td>100.0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>&nbsp;<\/p>\n<h3>\u516d\u3001\u554f\u984c\u8207\u8a0e\u8ad6<\/h3>\n<p>\u4ee5\u9019\u500b\u4f8b\u5b50\u4f86\u8aaa\uff0c\u9019\u500b\u5206\u6790\u7d50\u679c\u4e00\u6b21\u5c31 Hit the Jackpot\uff01\u4f60\u5df2\u7d93\u767c\u73fe\u56e0\u70ba\u820a\u7db2\u7ad9\u780d\u6389\u91cd\u7df4\uff0c\u6709\u4e9b\u9801\u9762\u5408\u4f75\u3001\u91cd\u6574\uff0c\u7db2\u7ad9\u9664\u4e86\u9996\u9801\u5916\u7684 URL \u90fd\u8b8a\u4e86\uff0c\u5728\u7f3a\u4e4f 301 \u8f49\u5740\u7684\u72c0\u6cc1\u4e0b\uff0c\u641c\u5c0b\u5f15\u64ce\u53ea\u6703\u5728\u4e00\u6642\u4e4b\u9593\u767c\u73fe\u4f60\u7684\u7db2\u7ad9\u591a\u4e86\u8a31\u591a 404 \u932f\u8aa4\u9801\u9762\uff0c\u539f\u672c\u6709\u5e36\u4f86\u641c\u5c0b\u66dd\u5149\u7684\u9801\u9762\u4e5f\u5931\u6548\uff0c\u641c\u5c0b\u6d41\u91cf\u7576\u7136\u76f4\u76f4\u843d\u4e0b\u3002<\/p>\n<h3>\u4e03\u3001\u61c9\u7528<\/h3>\n<p>\u6700\u5f8c\u9019\u500b\u6b65\u9a5f\uff0c\u7b97\u662f\u7db2\u7ad9\u5206\u6790\u7684\u91cd\u9ede\uff01\u600e\u9ebc\u8aaa\u5462\uff1f\u7121\u8ad6\u4f60\u662f\u5c6c\u65bc\u54ea\u7a2e\u5206\u6790\u5de5\u4f5c\u8005\uff0c\u4f60\u61c9\u8a72\u90fd\u6703\u77e5\u9053\uff0c\u5206\u6790\u7684\u6700\u7d42\u76ee\u6a19\uff0c\u5c31\u662f\u70ba\u4e86\u7d66\u6c7a\u7b56\u8005\u4e0b\u6c7a\u5b9a\u3001\u57f7\u884c\u8005\u958b\u59cb\u843d\u5730\u57f7\u884c\u3001\u9032\u800c\u9054\u5230\u6539\u5584\u73fe\u6cc1\u7684\u76ee\u7684\uff01\u9806\u8457\u9019\u500b\u4f8b\u5b50\uff0c\u6700\u7d42\u843d\u5730\u57f7\u884c\u7684\u9805\u76ee\u5f88\u76f4\u89c0\uff0c\u5c31\u662f\uff1a<\/p>\n<ul>\n<li>\u5168\u9762\u57f7\u884c\u65b0\u820a\u7db2\u5740 301 \u8f49\u5740<\/li>\n<li>\u63d0\u4ea4\u65b0\u7db2\u7ad9\u7684 Sitemap.xml<\/li>\n<li>\u6aa2\u8996\u820a\u7db2\u7ad9\u5e36\u4f86\u6700\u5927\u641c\u5c0b\u6d41\u91cf\u7684 Landing Page \u662f\u54ea\u4e00\u985e\u578b\uff08\u901a\u5e38\u4ee3\u8868\u6700\u6709\u641c\u5c0b\u9700\u6c42\u7684\u5167\u5bb9\uff09\uff0c\u8a66\u8457\u5728\u65b0\u7db2\u7ad9\u4e2d\u88dc\u5f37\u985e\u4f3c\u5167\u5bb9\u3002<\/li>\n<\/ul>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/website-revision-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7db2\u7ad9\u6539\u7248\uff0c\u4e0d\u53ef\u8f15\u5ffd\u768410\u500bSEO\u512a\u5316\u9805\u76ee<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A9%B2%E5%A6%82%E4%BD%95%E9%96%8B%E5%A7%8B%E5%AD%B8%E7%BF%92%E7%B6%B2%E7%AB%99%E5%88%86%E6%9E%90%EF%BC%9F\"><\/span>\u8a72\u5982\u4f55\u958b\u59cb\u5b78\u7fd2\u7db2\u7ad9\u5206\u6790\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f9e\u5206\u6790\u7684\u7cbe\u795e\u3001\u884c\u92b7\u5206\u6790\u7684\u4e16\u754c\u89c0\uff0c\u6700\u5f8c\u5230\u6578\u4f4d\u7db2\u7ad9\u5206\u6790\u7684\u512a\u52e2\uff0c\u4f60\u61c9\u8a72\u7406\u89e3\u4e86\u6574\u500b\u8108\u7d61\uff0c\u4e26\u4e14\u6e05\u695a\u77e5\u9053\u4e86\u6578\u4f4d\u5206\u6790\u7684\u5168\u666f\u3002\u6700\u5f8c\u56de\u5230\u500b\u4eba\u51fa\u767c\uff1a\u4f60\u8a72\u5982\u4f55\u958b\u59cb\u5b78\u7fd2\u7db2\u7ad9\u5206\u6790\uff1f<br \/>\n\u4ee5\u4e0b\u6574\u7406\u51fa 4 \u500b\u9762\u5411\uff0c\u53ef\u4ee5\u6839\u64da\u76ee\u524d\u8077\u4f4d\u4e0d\u540c\uff0c\u5ef6\u4f38\u88dc\u5f37\u5176\u4ed6\u9762\u5411\u3002\u4f60\u53ef\u4ee5\u9078\u64c7\u55ae\u4e00\u9762\u5411\u947d\u5f97\u5f88\u6df1\uff0c\u4f8b\u5982\u5c08\u653b\u300c\u6578\u64da\u641c\u96c6\u5c08\u696d\u300d\uff0c\u53ef\u4ee5\u6210\u70ba\u4e00\u500b\u53ef\u9760\u7684\u300c\u6578\u64da\u8ffd\u8e64\/\u8cc7\u6599\u8655\u7406\u5de5\u7a0b\u5e2b\u300d\uff1b\u4f60\u4e5f\u53ef\u4ee5\u9078\u64c7\u591a\u500b\u9762\u5411\u90fd\u6d89\u7565\uff0c\u4f8b\u5982\u540c\u6642\u300c\u66b8\u89e3\u7522\u696d\u74b0\u5883\u300d\u3001\u300c\u5177\u6709\u6578\u64da\u641c\u96c6\u6982\u5ff5\u300d\u3001\u300c\u89e3\u8b80\u6578\u64da\u4e26\u627e\u51fa\u843d\u5730\u89e3\u6cd5\u300d\uff0c\u6210\u70ba\u4e00\u500b\u53ef\u9760\u7684\u300cData-driven \u6c7a\u7b56\u8005\u300d\u3002<\/p>\n<h3>\u77ad\u89e3\u7522\u696d\u74b0\u5883<\/h3>\n<p>\u597d\u7684\u5206\u6790\u5e2b\u61c9\u8a72\u5c0d\u7522\u696d\u6709\u6df1\u523b\u7684\u898b\u89e3\uff0c\u4e26\u4e14\u8981\u6709\u4e0d\u932f\u7684Common Sense\u3002\u4f8b\u5982\u5bb6\u96fb\u5e02\u5834\u5c31\u8207\u7f8e\u599d\u5e02\u5834\u4e0d\u540c\uff0c\u6d88\u8cbb\u8005\u8cfc\u7269\u6b77\u7a0b\u3001\u8a8d\u77e5\u98a8\u96aa\u622a\u7136\u4e0d\u540c\uff0c\u82e5\u6c92\u6709\u5c0d\u7522\u696d\u6709\u4e00\u5b9a\u66b8\u89e3\uff0c\u4e5f\u5f88\u53ef\u80fd\u5c0d\u6578\u64da\u89e3\u8b80\u932f\u8aa4\u3002<\/p>\n<h3>\u5177\u6709\u6578\u64da\u641c\u96c6\u7684\u5c08\u696d<\/h3>\n<p>\u8981\u624e\u5be6\u5b78\u597d\u7db2\u7ad9\u5206\u6790\uff0c\u4e00\u958b\u59cb\u8cc7\u6599\u662f\u5982\u4f55\u641c\u96c6\u7684\uff1f\u6e96\u78ba\u6027\u5982\u4f55\uff1f\u8aa4\u5dee\u503c\u662f\u591a\u5c11\uff1f\u8a72\u5982\u4f55\u6539\u5584\uff1f\u22ef\u22ef\u9019\u4e9b\u90fd\u9700\u8981\u4e86\u89e3\u3002\u56e0\u70ba\u6578\u4f4d\u8ffd\u8e64\u7684\u6280\u8853\u6709\u4e9b\u662f\u900f\u904e\u7db2\u9801\u524d\u7aef\u4e0a\u7684 JavaScript \u5b8c\u6210\uff0c\u4e5f\u6709\u900f\u904e\u5f8c\u7aef\u8490\u96c6\u8cc7\u6599\u9054\u6210\uff0c\u901a\u5e38\u4e5f\u90fd\u6703\u9700\u8981\u5b58\u53d6\u8cc7\u6599\u5eab\u3002\u6240\u4ee5\u4e00\u500b\u6210\u719f\u7684\u6578\u64da\u5206\u6790\u5e2b\u5fc5\u9808\u8981\u5177\u5099\u300c\u78ba\u8a8d\u8cc7\u6599\u4f86\u6e90\u7684\u6b63\u78ba\u6027\u300d\uff0c\u624d\u80fd\u66f4\u6df1\u5165\u7684\u61c9\u7528\u5206\u6790\u3002<\/p>\n<h3>\u61c9\u7528\u5206\u6790\u5de5\u5177\u3001\u6578\u91cf\u7d71\u8a08\u5de5\u5177\u7684\u80fd\u529b<\/h3>\n<p>\u8981\u81ea\u7531\u7684\u904b\u7528\u5206\u6790\u5de5\u5177\u4f86\u5e6b\u52a9\u4f60\u9054\u6210\u5546\u696d\u89c0\u5bdf\uff0c\u7b2c\u4e00\u500b\u8981\u9ede\u5c31\u662f\u5fc5\u9808\u719f\u6089\u4e0d\u540c\u5206\u6790\u5de5\u5177\u4e4b\u9593\u7684\u5dee\u7570\u3001\u529f\u80fd\u7279\u8272\u3001\u641c\u96c6\u8cc7\u6599\u7684\u5dee\u7570\u6027\u3001\u4e0a\u624b\u7684\u96e3\u6613\u5ea6\u22ef\u22ef\u7b49\u7b49\u8cc7\u8a0a\uff0c\u5982\u6b64\u624d\u80fd\u5728\u4e00\u9047\u5230\u9700\u8981\u5206\u6790\u7684\u6642\u5019\uff0c\u4f60\u80fd\u99ac\u4e0a\u76f4\u89ba\u9078\u64c7\u9069\u5408\u7684\u5de5\u5177\u3002\u4e0d\u904e\u901a\u5e38\u4e00\u9593\u4f01\u696d\u88e1\u9762\u5e38\u7528\u7684\u5927\u578b\u5206\u6790\u5de5\u5177\u5c31\u662f\u90a3\u4e00\u5169\u5957\uff08\u56e0\u70ba\u6709\u4e9b\u5de5\u5177\u5f88\u8cb4\uff09\uff0c\u6240\u4ee5\u5927\u90e8\u5206\u6642\u5019\u5c0d\u5206\u6790\u5de5\u5177\u5b78\u5f97\u7cbe\u6bd4\u5b78\u5f97\u5ee3\u6709\u7528\u3002\u800c\u5728\u9019\u5176\u4e2d\uff0cGoogle Analytics \u65e2\u514d\u8cbb\u3001\u5b89\u88dd\u53c8\u65b9\u4fbf\uff0c\u6559\u5b78\u8cc7\u6e90\u4e5f\u5f88\u8c50\u5bcc\uff0c\u7121\u8ad6\u7db2\u7ad9\u5927\u5c0f\u90fd\u53ef\u4ee5\u61c9\u7528\uff0c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u5927\u90e8\u5206\u63a2\u8a0e\u7db2\u7ad9\u5206\u6790\u7684\u66f8\u6703\u5148\u4f7f\u7528 Google Analytics \u4f5c\u70ba\u4e3b\u8981\u6559\u5b78\u5167\u5bb9\uff0c\u6211\u5011\u4e5f\u63a8\u85a6\u5148\u5f9e\u8a8d\u8b58 Google Analytics \u9019\u5957\u5206\u6790\u5de5\u5177\u958b\u59cb\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-analytics-starter\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u958b\u555f\u7db2\u7ad9\u5206\u6790\u4e4b\u9580\uff0d\u5b78\u7fd2Google Analytics\u5427<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">GA (Google Analytics) \u662f\u4ec0\u9ebc\uff1f\u70ba\u4ec0\u9ebc\u5168\u4e16\u754c\u90fd\u5728\u7528\uff1f<\/a><\/p>\n<h3>\u89e3\u8b80\u6578\u64da\u4e26\u63d0\u51fa\u843d\u5730\u89e3\u6cd5<\/h3>\n<p>\u6578\u64da\u518d\u7cbe\u6e96\u3001\u8cea\u6027\u7814\u7a76\u518d\u5168\u9762\uff0c\u6700\u7d42\u6c92\u6709\u843d\u5730\u89e3\u6cd5\u9084\u662f\u6789\u7136\u3002\u5176\u5be6\u9019\u4e00\u9805\u7b97\u662f\u7db2\u7ad9\u5206\u6790\u80fd\u529b\u96c6\u5927\u6210\u7684\u6700\u7d42\u76ee\u6a19\u3002\u56e0\u70ba\u66b8\u89e3\u7522\u696d\u74b0\u5883\u3001\u898f\u5283\u8cc7\u6599\u641c\u96c6\u5206\u6790\u7684\u67b6\u69cb\u3001\u826f\u597d\u61c9\u7528\u5de5\u5177\uff0c\u6700\u7d42\u624d\u80fd\u5728\u300c\u73fe\u5be6\u8003\u91cf\u300d\u3001\u300c\u4f01\u696d\u6587\u5316\u300d\u8207\u300c\u6578\u64da\u89e3\u8b80\u300d\u4e2d\uff0c\u627e\u5230\u751c\u871c\u7684\u4ea4\u96c6\uff0c\u624d\u80fd\u63d0\u51fa\u5c08\u70ba\u4f01\u696d\u6253\u9020\u7684\u6700\u9069\u65b9\u6848\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/data-driven\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8ac7\u6578\u64da\u9a45\u52d5\u6587\u5316\uff0c\u8e0f\u51fa\u4f60\u7684\u7b2c\u4e00\u6b65<\/a><\/p>\n<h3>\u7d50\u8a9e<\/h3>\n<p>\u4efb\u4f55\u6982\u5ff5\u7684\u767c\u5c55\u90fd\u6709\u5176\u8108\u7d61\uff0c\u4e26\u4e14\u6709\u4ed6\u5b58\u5728\u7684\u6700\u7d42\u76ee\u6a19\uff0c\u7db2\u7ad9\u5206\u6790\u4e5f\u662f\u3002\u7121\u8ad6\u4f60\u662f\u5927\u578b\u96fb\u5b50\u5546\u52d9\u6a21\u5f0f\u3001\u5be6\u9ad4\u901a\u8def\u7d50\u5408\u7dda\u4e0a\u92b7\u552e\u6a21\u5f0f\u3001\u65b0\u805e\u5a92\u9ad4\u6a21\u5f0f\uff0c\u82e5\u80fd\u5148\u4e86\u89e3\u7db2\u7ad9\u5206\u6790\u7684\u512a\u52e2\uff0c\u5c31\u53ef\u4ee5\u61c9\u7528\u5230\u81ea\u8eab\u5546\u696d\u7d50\u69cb\u4e2d\uff0c\u70ba\u516c\u53f8\u5e36\u4f86\u50f9\u503c\u3002<br \/>\n\u50cf\u662f\u4e0d\u540c\u985e\u578b\u7684\u7522\u54c1\uff0c\u6295\u653e\u5ee3\u544a\u7684\u6548\u76ca\u90fd\u4e00\u6a23\u55ce\uff1f\u662f\u4e0d\u662f\u6709\u53ef\u80fd\u67d0\u4e00\u985e\u578b\u7684\u7522\u54c1\uff0c\u6bd4\u8d77\u5ee3\u544a\uff0c\u4f7f\u7528\u8005\u66f4\u76f8\u4fe1\u81ea\u7136\u641c\u5c0b\u5462\uff1f\u6216\u662f\u54ea\u500b\u7ba1\u9053\u624d\u80fd\u5e36\u4f86\u6700\u591a\u7684\u65b0\u4f7f\u7528\u8005\u5462\uff1f\u7372\u53d6\u55ae\u4f4d\u65b0\u4f7f\u7528\u8005\u7684\u6210\u672c\u662f\u591a\u5c11\uff1f\u9019\u4e9b\u65b0\u4f7f\u7528\u8005\u50f9\u503c\u662f\u591a\u5c11\uff1f\u56de\u8cfc\u7387\u9ad8\u55ce\uff1f\u22ef\u22ef<br \/>\n\u9019\u4e9b\u6709\u8da3\u7684\u7db2\u7ad9\u5206\u6790\u53ca\u898b\u89e3\uff0c\u82e5\u80fd\u597d\u597d\u61c9\u7528\uff0c\u6216\u591a\u6216\u5c11\u90fd\u80fd\u70ba\u4f01\u696d\u5e36\u4f86\u5546\u696d\u50f9\u503c\uff0c\u66f4\u91cd\u8981\u7684\u662f\u5728\u57f7\u884c\u7db2\u7ad9\u5206\u6790\u7684\u904e\u7a0b\u4e2d\uff0c\u4f01\u696d\u4e5f\u80fd\u6df1\u5316\u5206\u6790\u601d\u7dad\uff0c\u57f9\u990a\u51fa\u300c\u89c0\u5bdf\u279c\u5206\u6790\u279c\u5224\u8b80\u279c\u6c7a\u7b56\u300d\u7684\u597d\u6587\u5316\uff0c\u76f8\u4fe1\u6700\u7d42\u6703\u5c0d\u4f01\u696d\u5e36\u4f86\u66f4\u9ad8\u7684\u50f9\u503c\uff01<br \/>\n\u95dc\u65bc\u7db2\u7ad9\u5206\u6790\u6709\u66f4\u591a\u7684\u60f3\u6cd5\u55ce\uff1f\u6b61\u8fce\u5728\u6587\u7ae0\u4e0b\u9762\u7559\u8a00\u8b93 awoo \u77e5\u9053\u5594\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7121\u8ad6\u662f\u7528\u7db2\u7ad9\u8ce3\u6771\u897f\u3001\u67b6\u8a2d\u5f62\u8c61\u7db2\u7ad9\u3001\u5beb\u90e8\u843d\u683c\u3001\u7d93\u71df\u65b0\u805e\u5a92\u9ad4\u22ef\u22ef\uff0c\u90fd\u6703\u9047\u5230\u4e00\u500b Moment\uff0c\u90a3\u5c31\u662f\u4f60\u958b\u59cb\u807d\u5230\uff1a\u6709 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[77,89],"class_list":["post-8594","post","type-post","status-publish","format-standard","hentry","category-data-analytics-guide","tag-growth-hacking","tag-89"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u7db2\u7ad9\u5206\u6790\u662f\u4ec0\u9ebc\uff1f\u8a72\u5f9e\u4f55\u958b\u59cb\u5b78\u8d77\uff1f - awoo<\/title>\n<meta name=\"description\" content=\"\u7a76\u7adf\u5b78\u7db2\u7ad9\u5206\u6790\u7b49\u65bc\u5b78\u6703\u4f7f\u7528 Google Analytics \u55ce\uff1f?\u5f9e\u55ae\u4e00\u5de5\u5177\u53bb\u5b78\u7fd2\u300c\u5206\u6790\u300d\u7684\u5168\u8c8c\u5230\u5e95\u597d\u4e0d\u597d\uff1f\u6709\u6c92\u6709\u66f4\u597d\u7684\u5b78\u7fd2\u6b77\u7a0b\uff0c\u53ef\u4ee5\u8b93\u4f60\u66f4\u6709\u7cfb\u7d71\u7684\u6293\u5230\u5206\u6790\u7684\u7cbe\u9ad3\uff1f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7db2\u7ad9\u5206\u6790\u662f\u4ec0\u9ebc\uff1f\u8a72\u5f9e\u4f55\u958b\u59cb\u5b78\u8d77\uff1f - awoo\" \/>\n<meta property=\"og:description\" content=\"\u7a76\u7adf\u5b78\u7db2\u7ad9\u5206\u6790\u7b49\u65bc\u5b78\u6703\u4f7f\u7528 Google Analytics \u55ce\uff1f?\u5f9e\u55ae\u4e00\u5de5\u5177\u53bb\u5b78\u7fd2\u300c\u5206\u6790\u300d\u7684\u5168\u8c8c\u5230\u5e95\u597d\u4e0d\u597d\uff1f\u6709\u6c92\u6709\u66f4\u597d\u7684\u5b78\u7fd2\u6b77\u7a0b\uff0c\u53ef\u4ee5\u8b93\u4f60\u66f4\u6709\u7cfb\u7d71\u7684\u6293\u5230\u5206\u6790\u7684\u7cbe\u9ad3\uff1f\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"awoo\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-27T02:41:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T16:44:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.awoo.ai\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-1.11.14-PM.png\" \/>\n<meta name=\"author\" content=\"awoo Intelligence\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"awoo Intelligence\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/\",\"url\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/\",\"name\":\"\u7db2\u7ad9\u5206\u6790\u662f\u4ec0\u9ebc\uff1f\u8a72\u5f9e\u4f55\u958b\u59cb\u5b78\u8d77\uff1f - awoo\",\"isPartOf\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.awoo.ai\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-1.11.14-PM.png\",\"datePublished\":\"2018-06-27T02:41:20+00:00\",\"dateModified\":\"2022-07-19T16:44:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944\"},\"description\":\"\u7a76\u7adf\u5b78\u7db2\u7ad9\u5206\u6790\u7b49\u65bc\u5b78\u6703\u4f7f\u7528 Google Analytics \u55ce\uff1f?\u5f9e\u55ae\u4e00\u5de5\u5177\u53bb\u5b78\u7fd2\u300c\u5206\u6790\u300d\u7684\u5168\u8c8c\u5230\u5e95\u597d\u4e0d\u597d\uff1f\u6709\u6c92\u6709\u66f4\u597d\u7684\u5b78\u7fd2\u6b77\u7a0b\uff0c\u53ef\u4ee5\u8b93\u4f60\u66f4\u6709\u7cfb\u7d71\u7684\u6293\u5230\u5206\u6790\u7684\u7cbe\u9ad3\uff1f\",\"breadcrumb\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#primaryimage\",\"url\":\"https:\/\/www.awoo.ai\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-1.11.14-PM.png\",\"contentUrl\":\"https:\/\/www.awoo.ai\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-1.11.14-PM.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/www.awoo.ai\/zh-hant\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u7db2\u7ad9\u5206\u6790\u662f\u4ec0\u9ebc\uff1f\u8a72\u5f9e\u4f55\u958b\u59cb\u5b78\u8d77\uff1f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#website\",\"url\":\"https:\/\/www.awoo.ai\/zh-hant\/\",\"name\":\"awoo\",\"description\":\"\u53f0\u7063 AI MarTech \u9818\u5c0e\u54c1\u724c\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.awoo.ai\/zh-hant\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944\",\"name\":\"awoo Intelligence\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u7db2\u7ad9\u5206\u6790\u662f\u4ec0\u9ebc\uff1f\u8a72\u5f9e\u4f55\u958b\u59cb\u5b78\u8d77\uff1f - awoo","description":"\u7a76\u7adf\u5b78\u7db2\u7ad9\u5206\u6790\u7b49\u65bc\u5b78\u6703\u4f7f\u7528 Google Analytics \u55ce\uff1f?\u5f9e\u55ae\u4e00\u5de5\u5177\u53bb\u5b78\u7fd2\u300c\u5206\u6790\u300d\u7684\u5168\u8c8c\u5230\u5e95\u597d\u4e0d\u597d\uff1f\u6709\u6c92\u6709\u66f4\u597d\u7684\u5b78\u7fd2\u6b77\u7a0b\uff0c\u53ef\u4ee5\u8b93\u4f60\u66f4\u6709\u7cfb\u7d71\u7684\u6293\u5230\u5206\u6790\u7684\u7cbe\u9ad3\uff1f","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/","og_locale":"zh_TW","og_type":"article","og_title":"\u7db2\u7ad9\u5206\u6790\u662f\u4ec0\u9ebc\uff1f\u8a72\u5f9e\u4f55\u958b\u59cb\u5b78\u8d77\uff1f - awoo","og_description":"\u7a76\u7adf\u5b78\u7db2\u7ad9\u5206\u6790\u7b49\u65bc\u5b78\u6703\u4f7f\u7528 Google Analytics \u55ce\uff1f?\u5f9e\u55ae\u4e00\u5de5\u5177\u53bb\u5b78\u7fd2\u300c\u5206\u6790\u300d\u7684\u5168\u8c8c\u5230\u5e95\u597d\u4e0d\u597d\uff1f\u6709\u6c92\u6709\u66f4\u597d\u7684\u5b78\u7fd2\u6b77\u7a0b\uff0c\u53ef\u4ee5\u8b93\u4f60\u66f4\u6709\u7cfb\u7d71\u7684\u6293\u5230\u5206\u6790\u7684\u7cbe\u9ad3\uff1f","og_url":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/","og_site_name":"awoo","article_published_time":"2018-06-27T02:41:20+00:00","article_modified_time":"2022-07-19T16:44:11+00:00","og_image":[{"url":"https:\/\/www.awoo.ai\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-1.11.14-PM.png","type":"","width":"","height":""}],"author":"awoo Intelligence","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"awoo Intelligence","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"2 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/","url":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/","name":"\u7db2\u7ad9\u5206\u6790\u662f\u4ec0\u9ebc\uff1f\u8a72\u5f9e\u4f55\u958b\u59cb\u5b78\u8d77\uff1f - awoo","isPartOf":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#primaryimage"},"image":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.awoo.ai\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-1.11.14-PM.png","datePublished":"2018-06-27T02:41:20+00:00","dateModified":"2022-07-19T16:44:11+00:00","author":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944"},"description":"\u7a76\u7adf\u5b78\u7db2\u7ad9\u5206\u6790\u7b49\u65bc\u5b78\u6703\u4f7f\u7528 Google Analytics \u55ce\uff1f?\u5f9e\u55ae\u4e00\u5de5\u5177\u53bb\u5b78\u7fd2\u300c\u5206\u6790\u300d\u7684\u5168\u8c8c\u5230\u5e95\u597d\u4e0d\u597d\uff1f\u6709\u6c92\u6709\u66f4\u597d\u7684\u5b78\u7fd2\u6b77\u7a0b\uff0c\u53ef\u4ee5\u8b93\u4f60\u66f4\u6709\u7cfb\u7d71\u7684\u6293\u5230\u5206\u6790\u7684\u7cbe\u9ad3\uff1f","breadcrumb":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#primaryimage","url":"https:\/\/www.awoo.ai\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-1.11.14-PM.png","contentUrl":"https:\/\/www.awoo.ai\/wp-content\/uploads\/Screen-Shot-2018-05-31-at-1.11.14-PM.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-web-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/www.awoo.ai\/zh-hant\/"},{"@type":"ListItem","position":2,"name":"\u7db2\u7ad9\u5206\u6790\u662f\u4ec0\u9ebc\uff1f\u8a72\u5f9e\u4f55\u958b\u59cb\u5b78\u8d77\uff1f"}]},{"@type":"WebSite","@id":"https:\/\/www.awoo.ai\/zh-hant\/#website","url":"https:\/\/www.awoo.ai\/zh-hant\/","name":"awoo","description":"\u53f0\u7063 AI MarTech \u9818\u5c0e\u54c1\u724c","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.awoo.ai\/zh-hant\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/48b9f04da77072e393b6cafe771f6944","name":"awoo Intelligence"}]}},"_links":{"self":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/posts\/8594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/comments?post=8594"}],"version-history":[{"count":2,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/posts\/8594\/revisions"}],"predecessor-version":[{"id":35349,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/posts\/8594\/revisions\/35349"}],"wp:attachment":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/media?parent=8594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/categories?post=8594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/tags?post=8594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}