{"id":8849,"date":"2018-06-29T18:37:12","date_gmt":"2018-06-29T10:37:12","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=8849"},"modified":"2024-09-18T11:58:24","modified_gmt":"2024-09-18T03:58:24","slug":"google-adwords-to-google-ads","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-to-google-ads\/","title":{"rendered":"Google Ads\u53d6\u4ee3Google AdWords\uff0c\u5e6b\u4f60\u8de8\u8d8a\u5ee3\u544a\u5e73\u53f0\u3001\u7d71\u6574\u884c\u92b7\u6578\u64da\uff01"},"content":{"rendered":"<p>Google\u65e5\u524d\u6b63\u5f0f\u5ba3\u4f48\u81ea\u5bb6\u7684\u4e09\u5927\u5ee3\u544a\u5e73\u53f0\u5c07\u9032\u884c\u66f4\u65b0\uff0c\u5305\u62ecGoogle AdWords\u66f4\u540d\u70baGoogle Ads\uff0cGoogle Marketing Platform\u548cGoogle Ad Manager\u4e5f\u90fd\u5206\u5225\u9032\u884c\u4e86\u6574\u5408\uff0c\u9810\u8a08\u65bc\u4e03\u6708\u6b63\u5f0f\u4e0a\u7dda\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-to-google-ads\/#%E5%91%BC%E6%87%89%E5%BB%A3%E5%91%8A%E5%A4%9A%E7%AE%A1%E9%BD%8A%E4%B8%8B%E7%9A%84%E6%99%82%E4%BB%A3%EF%BC%8CGoogle_AdWords%E6%9B%B4%E5%90%8D%E7%82%BAGoogle_Ads\" >\u547c\u61c9\u5ee3\u544a\u591a\u7ba1\u9f4a\u4e0b\u7684\u6642\u4ee3\uff0cGoogle AdWords\u66f4\u540d\u70baGoogle Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-to-google-ads\/#Google_Marketing_Platform%EF%BC%9A%E6%83%B3%E5%81%9A%E5%A5%BD%E5%BB%A3%E5%91%8A%EF%BC%8C%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90%E4%B8%8D%E5%8F%AF%E5%B0%91\" >Google Marketing Platform\uff1a\u60f3\u505a\u597d\u5ee3\u544a\uff0c\u6578\u64da\u5206\u6790\u4e0d\u53ef\u5c11<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-to-google-ads\/#%E8%B7%A8%E8%A3%9D%E7%BD%AE%E5%BB%A3%E5%91%8A%E7%AE%A1%E7%90%86%E5%B0%B1%E9%9D%A0Google_Ad_Manager%E4%B8%80%E6%AC%A1%E6%90%9E%E5%AE%9A\" >\u8de8\u88dd\u7f6e\u5ee3\u544a\u7ba1\u7406\u5c31\u9760Google Ad Manager\u4e00\u6b21\u641e\u5b9a<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%91%BC%E6%87%89%E5%BB%A3%E5%91%8A%E5%A4%9A%E7%AE%A1%E9%BD%8A%E4%B8%8B%E7%9A%84%E6%99%82%E4%BB%A3%EF%BC%8CGoogle_AdWords%E6%9B%B4%E5%90%8D%E7%82%BAGoogle_Ads\"><\/span>\u547c\u61c9\u5ee3\u544a\u591a\u7ba1\u9f4a\u4e0b\u7684\u6642\u4ee3\uff0cGoogle AdWords\u66f4\u540d\u70baGoogle Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8854 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/06\/\u87a2\u5e55\u5feb\u7167-2018-06-29-\u4e0b\u53485.23.57-1024x743.png\" alt=\"\" width=\"388\" height=\"281\" \/><\/p>\n<p style=\"text-align: center;\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.blog.google\/technology\/ads\/new-advertising-brands\/\">Google Blog<\/a><\/p>\n<p>\u73fe\u4eca\u6bcf\u5929\u7d04\u6709\u6578\u5341\u5104\u4eba\u6703\u4e0a\u7db2\uff0c\u9664\u4e86\u4f7f\u7528\u641c\u5c0b\u5f15\u64ce\u4e4b\u5916\uff0c\u5230\u5f71\u97f3\u5e73\u53f0\u89c0\u770b\u5f71\u7247\u3001\u900f\u904eGoogle Map\u67e5\u8a62\u548c\u4e0b\u8f09\u61c9\u7528\u7a0b\u5f0f\u4e5f\u90fd\u6210\u4e86\u5e38\u898b\u7684\u7db2\u8def\u6d3b\u52d5\u3002\u56e0\u6b64\uff0c\u5ee3\u544a\u5f62\u5f0f\u4e5f\u5f9e18\u5e74\u524d\uff08Google AdWords\u63a8\u51fa\u6642\uff09\u8f03\u55ae\u7d14\u7684\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u6f14\u8b8a\u81f3\u4eca\u65e5\u7684\u5404\u7a2e\u98a8\u8c8c\uff0c\u4f8b\u5982Youtube\u5ee3\u544a\u3001App\u5ee3\u544a\u7b49\u3002<br \/>\n\u65b0\u7248\u7684Google Ads\u5c07\u7d71\u5408\u65e2\u6709\u7684\u6240\u6709\u5ee3\u544a\u529f\u80fd\uff0c\u8b93\u884c\u92b7\u4eba\u80fd\u85c9\u7531Google Ads\u5728Google.com\u3001Youtube\u3001Google Map\u548cGoogle Play\u7b49\u8de8\u5e73\u53f0\u4ecb\u9762\u6295\u653e\u5ee3\u544a\u3002Google\u9019\u6a23\u7684\u8209\u52d5\u4e5f\u7b49\u65bc\u518d\u6b21\u63d0\u9192\u884c\u92b7\u4eba\uff1a\u73fe\u4eca\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u7684\u63a5\u89f8\u9ede\u5df2\u5927\u5927\u589e\u52a0\uff0c\u82e5\u80fd\u900f\u904e\u4e0d\u540c\u7ba1\u9053\u3001\u5584\u7528\u6587\u5b57\u3001\u5f71\u7247\u548c\u591a\u5a92\u9ad4\u7b49\u5ee3\u544a\u683c\u5f0f\uff0c\u4fbf\u6709\u6a5f\u6703\u89f8\u53ca\u70ba\u6578\u9a5a\u4eba\u7684\u6f5b\u5728\u5ba2\u7fa4\u3002<br \/>\n<em>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/09\/google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u5ee3\u544a\u985e\u578b\u5927\u89e3\u5bc6\uff1aGoogle Ads\u9664\u4e86\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u9084\u6709\u54ea\u4e9b\u683c\u5f0f\uff1f<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Marketing_Platform%EF%BC%9A%E6%83%B3%E5%81%9A%E5%A5%BD%E5%BB%A3%E5%91%8A%EF%BC%8C%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90%E4%B8%8D%E5%8F%AF%E5%B0%91\"><\/span>Google Marketing Platform\uff1a\u60f3\u505a\u597d\u5ee3\u544a\uff0c\u6578\u64da\u5206\u6790\u4e0d\u53ef\u5c11<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\" wp-image-8860 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/06\/\u87a2\u5e55\u5feb\u7167-2018-06-29-\u4e0b\u53485.37.56-1024x439.png\" alt=\"\" width=\"448\" height=\"192\" \/><br \/>\n<img decoding=\"async\" class=\" wp-image-8856 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/06\/\u87a2\u5e55\u5feb\u7167-2018-06-29-\u4e0b\u53485.24.33-1024x435.png\" alt=\"\" width=\"437\" height=\"186\" \/><br \/>\n\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.blog.google\/technology\/ads\/new-advertising-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Blog<\/a><br \/>\n\u60f3\u8981\u628a\u9322\u82b1\u5728\u5200\u53e3\u4e0a\uff0c\u6295\u51faCP\u503c\u6700\u9ad8\u7684\u5ee3\u543f\uff0c\u53ef\u4e0d\u80fd\u53ea\u9760\u884c\u92b7\u5718\u968a\u81ea\u5df1\u778e\u731c\u6d88\u8cbb\u8005\u7684\u559c\u597d\uff0c\u900f\u904e\u6578\u64da\u5206\u6790\u4e86\u89e3\u6f5b\u5728\u5ba2\u6236\u7684\u6027\u8cea\uff0c\u50cf\u662f\u5e74\u9f61\u3001\u6027\u5225\u3001\u4f7f\u7528\u8005\u884c\u70ba\u7b49\uff0c\u624d\u80fd\u66f4\u7cbe\u6e96\u5730\u63a8\u51fa\u5920\u5438\u775b\u7684\u5ee3\u544a\uff0c\u4e26\u6301\u7e8c\u8ffd\u8e64\u8f49\u63db\u6210\u6548\u3002<br \/>\n\u60f3\u5fc5Google\u4e5f\u60f3\u5230\u4e86\u9019\u9ede\uff0c\u56e0\u6b64\u6c7a\u5b9a\u5c07\u773e\u4eba\u8033\u719f\u80fd\u8a73\u7684Google Analytics\uff08\u7c21\u7a31GA\uff09\u548cDoubleClick\uff08\u5ee3\u544a\u7ba1\u7406\u7cfb\u7d71\uff09\u7d71\u5408\u5728Google Marketing Platform\u4e4b\u4e0b\uff0c\u8b93\u884c\u92b7\u8207\u6578\u64da\u5206\u6790\u5718\u968a\u53ef\u5728\u7d71\u4e00\u7684\u5e73\u53f0\u4e0a\u6e9d\u901a\u3001\u898f\u5283\uff0c\u4e26\u9032\u884c\u8abf\u6574\u3002<br \/>\n<em>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/em><br \/>\n<em><a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/10\/use-google-analytics-remarketing-audiences-in-google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u4f7f\u7528GA\u8a2d\u5b9a\u540d\u55ae\u6295\u653e\u7b56\u7565\u66f4\u7cbe\u6e96<\/a><\/em><br \/>\n<em>\u9084\u4e0d\u592a\u8a8d\u8b58GA\u55ce\uff1f\u4f60\u53ef\u4ee5\u770b\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/google-analytics\/\">GA (Google Analytics) \u662f\u4ec0\u9ebc\uff1f\u70ba\u4ec0\u9ebc\u5168\u4e16\u754c\u90fd\u5728\u7528\uff1f<\/a><\/em><br \/>\n<em>\u82e5\u4f60\u5df2\u5c0dGA\u6709\u521d\u6b65\u7684\u4e86\u89e3\uff0c\u9019\u7bc7\u6703\u544a\u8a34\u4f60\u5982\u4f55\u5f9eGA\u7684\u6578\u64da\u6d77\u4e2d\u6488\u51fa\u5bf6\u85cf\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/ga-dimensions-metrics\/\">\u770b\u61c2GA\u5831\u8868\u524d\uff0c\u4e0d\u53ef\u4e0d\u77e5\u9053\u7684\u6307\u6a19\u8207\u7dad\u5ea6<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%B7%A8%E8%A3%9D%E7%BD%AE%E5%BB%A3%E5%91%8A%E7%AE%A1%E7%90%86%E5%B0%B1%E9%9D%A0Google_Ad_Manager%E4%B8%80%E6%AC%A1%E6%90%9E%E5%AE%9A\"><\/span>\u8de8\u88dd\u7f6e\u5ee3\u544a\u7ba1\u7406\u5c31\u9760Google Ad Manager\u4e00\u6b21\u641e\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\" wp-image-8855 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/06\/\u87a2\u5e55\u5feb\u7167-2018-06-29-\u4e0b\u53485.28.44.png\" alt=\"\" width=\"421\" height=\"174\" \/><br \/>\n<img decoding=\"async\" class=\" wp-image-8858 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/06\/\u87a2\u5e55\u5feb\u7167-2018-06-29-\u4e0b\u53485.28.15.png\" alt=\"\" width=\"474\" height=\"203\" \/><\/p>\n<p style=\"text-align: center;\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.blog.google\/technology\/ads\/new-advertising-brands\/\">Google Blog<\/a><\/p>\n<p>\u624b\u6a5f\u8207\u5e73\u677f\u7b49\u884c\u52d5\u88dd\u7f6e\u7684\u4e0a\u7db2\u7387\u5df2\u57282016\u5e74\u9996\u5ea6\u8d85\u8d8a\u684c\u6a5f\uff0c\u53ef\u898b\u6d88\u8cbb\u8005\u4f7f\u7528\u5927\u5c0f\u4e0d\u4e00\u7684\u88dd\u7f6e\u548c\u4ecb\u9762\u5b58\u53d6\u5167\u5bb9\u5df2\u6210\u8da8\u52e2\u3002Google\u628aDoubleClick for Publishers\u548cDoubleClick Ad Exchange\u6574\u4f75\u70baGoogle Ad Manager\u7684\u76ee\u7684\u4e5f\u662f\u70ba\u4e86\u5354\u52a9\u884c\u92b7\u4eba\u54e1\u4ee5\u66f4\u6709\u6548\u7387\u7684\u65b9\u5f0f\u7ba1\u7406\u3002<br \/>\n<img decoding=\"async\" class=\" wp-image-8857 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/06\/internet_usage_2009_2016_ww-1024x559.png\" alt=\"\" width=\"639\" height=\"349\" \/><\/p>\n<p style=\"text-align: center;\">2016\u5e74\uff0c\u624b\u6a5f\u8207\u5e73\u677f\u7b49\u884c\u52d5\u88dd\u7f6e\u7684\u4e0a\u7db2\u7387\u905451.3%\uff0c\u6b63\u5f0f\u8d85\u8d8a\u684c\u6a5f\u4e0a\u7db2\u738748.7%\u3002<\/p>\n<p style=\"text-align: center;\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"http:\/\/gs.statcounter.com\/press\/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide\">Statcounter<\/a><\/p>\n<p>\u9762\u5c0d\u77ac\u606f\u842c\u8b8a\u7684\u5ee3\u544a\u8da8\u52e2\uff0cGoogle\u5df2\u7d93\u5927\u52d5\u4f5c\u6539\u9020\u5ee3\u543f\u5e73\u53f0\u4f5c\u70ba\u56de\u61c9\uff0c\u8eab\u70ba\u884c\u92b7\u4eba\uff0f\u54c1\u724c\u7d93\u71df\u8005\uff0f\u7db2\u7ad9\u7d93\u71df\u8005\u7684\u4f60\uff0c\u4e5f\u52d9\u5fc5\u8981\u8a18\u5f97\u5584\u7528\u4e0d\u540c\u5ee3\u544a\u5a92\u4ecb\u8207\u66dd\u5149\u5e73\u53f0\uff0c\u4e26\u642d\u914d\u6578\u64da\u5206\u6790\u4f86\u64ec\u5b9a\u5ee3\u543f\u7b56\u7565\uff0c\u624d\u80fd\u6709\u6548\u6253\u51fa\u54c1\u724c\u7684\u77e5\u540d\u5ea6\u3001\u63d0\u5347\u8f49\u63db\u7387\uff01<br \/>\n\uff08\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.blog.google\/technology\/ads\/new-advertising-brands\/\">Google Blog<\/a>\uff09<\/p>\n<p style=\"text-align: left;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/09\/dynamic-search-ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\u6559\u5b78\u3011\u8b93 Google \u5ee3\u544a\u6587\u6848\u4e0d\u518d\u5beb\u5230\u624b\u8edf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u65e5\u524d\u6b63\u5f0f\u5ba3\u4f48\u81ea\u5bb6\u7684\u4e09\u5927\u5ee3\u544a\u5e73\u53f0\u5c07\u9032\u884c\u66f4\u65b0\uff0c\u5305\u62ecGoogle AdWords\u66f4\u540d\u70baGoogle Ad [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,484,486],"tags":[64],"class_list":["post-8849","post","type-post","status-publish","format-standard","hentry","category-digital-ads","category-google-ads","category-youtube-ads","tag-google-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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