{"id":9115,"date":"2018-08-16T10:26:30","date_gmt":"2018-08-16T02:26:30","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=9115"},"modified":"2023-12-29T10:56:28","modified_gmt":"2023-12-29T02:56:28","slug":"b2b-marketing","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/","title":{"rendered":"B2B\u5982\u4f55\u900f\u904e\u7db2\u8def\u6210\u529f\u627e\u5230\u6f5b\u5728\u5ba2\u6236\uff1f\u5229\u7528SEO\u5167\u5bb9\u884c\u92b7\u5c07\u901a\u8def\u6578\u4f4d\u5316"},"content":{"rendered":"<p>\u5728\u904e\u53bb\uff0cB2B \u4f01\u696d\u5927\u591a\u662f\u900f\u904e\u5f15\u85a6\u3001\u964c\u751f\u958b\u767c (Cold Call) \u8207\u53c3\u5c55\u7684\u65b9\u5f0f\uff0c\u4f86\u958b\u767c\u696d\u52d9\uff0c\u4f46\u73fe\u4eca\u5927\u591a\u6578\u5ba2\u6236\u958b\u59cb\u7531\u7db2\u8def\u641c\u5c0b\u53d6\u4ee3\u53c3\u5c55\u4f5c\u70ba\u4e3b\u8981\u53d6\u5f97\u8cc7\u8a0a\u7684\u7ba1\u9053\uff0c\u300c\u7db2\u8def\u884c\u92b7\u300d\u4e5f\u513c\u7136\u8b8a\u6210 B2B \u4f01\u696d\u4e0d\u5f97\u4e0d\u91cd\u8996\u7684\u5ba2\u6236\u53d6\u5f97\u7ba1\u9053\u3002Google <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/the-changing-face-b2b-marketing\/\">\u6307\u51fa<\/a>\uff1a<strong>90% B2B \u8cb7\u5bb6\u6703\u900f\u904e\u7db2\u8def\u641c\u5c0b\u7814\u7a76\u7522\u54c1<\/strong>\uff0c\u5728\u6df1\u5ea6\u8207\u4e00\u500b\u54c1\u724c\u4e92\u52d5\u4e4b\u524d\uff0c\u4ed6\u5011\u5e73\u5747\u6703\u9032\u884c 12 \u6b21\u641c\u5c0b\u3002\u73fe\u5728\u8cb7\u5bb6\u5df2\u7d93\u7fd2\u6163\u5728\u7db2\u8def\u4e0a\u5148\u7814\u7a76\u5546\u54c1\uff0c\u518d\u4e0b\u55ae\u8cfc\u8cb7\u3002<br \/>\n\u5728 awoo \u7684\u7d93\u9a57\u88e1\uff0c\u591a\u6578 B2B \u4f01\u696d\u7531\u65bc\u7f3a\u4e4f\u76f8\u95dc\u7d93\u9a57\uff0c\u5728\u300c\u7db2\u8def\u884c\u92b7\u300d\u9019\u9ebc\u5927\u7684\u547d\u984c\u4e4b\u4e0b\u4e0d\u77e5\u5f9e\u4f55\u8457\u624b\uff0c\u5927\u591a\u6578\u7684\u60c5\u6cc1\u4e0b\u6211\u5011\u90fd\u6703\u9019\u6a23\u5efa\u8b70\uff1a\u900f\u904e\u300c\u5167\u5bb9\u300d\u9396\u5b9a\u6f5b\u5728\u5ba2\u6236\u7684\u300c\u641c\u5c0b\u610f\u5716\u300d\uff0c\u6301\u7e8c\u63d0\u4f9b\u9ad8\u54c1\u8cea\u5167\u5bb9\u5728\u53d7\u773e\u5fc3\u4e2d\u5efa\u7acb\u503c\u5f97\u4fe1\u8cf4\u7684\u4f01\u696d\u5f62\u8c61\uff0c\u5728\u9700\u6c42\u51fa\u73fe\u6642\u5c31\u6703\u662f\u5ba2\u6236\u7b2c\u4e00\u500b\u8003\u616e\u7684\u9078\u9805\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/#B2B%E4%BC%81%E6%A5%AD%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%EF%BC%9A%E7%94%A8%E5%85%A7%E5%AE%B9%E5%BB%BA%E7%AB%8B%E4%BF%A1%E8%B3%B4%E6%84%9F%E5%90%A7%EF%BC%81\" >B2B\u4f01\u696d\u5167\u5bb9\u884c\u92b7\uff1a\u7528\u5167\u5bb9\u5efa\u7acb\u4fe1\u8cf4\u611f\u5427\uff01<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/#1_%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E6%9C%83%E8%AE%93%E5%AE%A2%E6%88%B6%E7%99%BC%E7%8F%BE%E4%BB%96%E6%9C%80%E5%9C%A8%E6%84%8F%E7%9A%84%E5%85%A7%E5%AE%B9\" >1. \u641c\u5c0b\u5f15\u64ce\u6703\u8b93\u5ba2\u6236\u767c\u73fe\u4ed6\u6700\u5728\u610f\u7684\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/#2_%E8%A7%A3%E6%B1%BA%E5%AE%A2%E6%88%B6%E5%95%8F%E9%A1%8C%EF%BC%8C%E6%A4%8D%E5%85%A5%E4%BB%96%E5%B0%8D%E7%94%A2%E5%93%81%E7%9A%84%E9%9C%80%E6%B1%82\" >2. \u89e3\u6c7a\u5ba2\u6236\u554f\u984c\uff0c\u690d\u5165\u4ed6\u5c0d\u7522\u54c1\u7684\u9700\u6c42<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/#3_%E6%8B%93%E5%B1%95%E5%85%A7%E5%AE%B9%E7%9A%84%E5%BB%A3%E5%BA%A6%E8%88%87%E6%B7%B1%E5%BA%A6%E5%BB%BA%E7%AB%8B%E5%B0%88%E6%A5%AD%E5%BD%A2%E8%B1%A1\" >3. \u62d3\u5c55\u5167\u5bb9\u7684\u5ee3\u5ea6\u8207\u6df1\u5ea6\u5efa\u7acb\u5c08\u696d\u5f62\u8c61<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/#B2B%E8%88%87B2C%E6%95%B8%E4%BD%8D%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%B7%AE%E7%95%B0%E4%B9%8B%E8%99%95\" >B2B\u8207B2C\u6578\u4f4d\u884c\u92b7\u7684\u5dee\u7570\u4e4b\u8655<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/#1_%E6%BD%9B%E5%9C%A8%E5%AE%A2%E6%88%B6%E7%9A%84%E7%B5%95%E5%B0%8D%E6%95%B8%E9%87%8F%E4%B8%8D%E5%90%8C\" >1. \u6f5b\u5728\u5ba2\u6236\u7684\u7d55\u5c0d\u6578\u91cf\u4e0d\u540c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/#2_%E7%88%9B%E6%B5%81%E9%87%8F%E6%AF%94%E6%B2%92%E6%9C%89%E6%B5%81%E9%87%8F%E6%9B%B4%E7%B3%9F%E7%B3%95\" >2. \u721b\u6d41\u91cf\u6bd4\u6c92\u6709\u6d41\u91cf\u66f4\u7cdf\u7cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/#3_B2B%E6%B2%92%E6%9C%89%E8%A1%9D%E5%8B%95%E8%B3%BC%E7%89%A9%E9%80%99%E4%BB%B6%E4%BA%8B\" >3. B2B\u6c92\u6709\u885d\u52d5\u8cfc\u7269\u9019\u4ef6\u4e8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/#4_B2B%E6%B1%BA%E7%AD%96%E8%80%85%E5%A4%9A%EF%BC%8C%E6%AF%8F%E5%80%8B%E4%BA%BA%E7%9A%84%E7%97%9B%E9%BB%9E%E9%83%BD%E8%A6%81%E6%88%B3\" >4. B2B\u6c7a\u7b56\u8005\u591a\uff0c\u6bcf\u500b\u4eba\u7684\u75db\u9ede\u90fd\u8981\u6233<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/#B2B%E5%81%9ASEO%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%E4%B8%8D%E5%8F%AF%E5%BF%BD%E7%95%A5%E7%9A%84%E9%87%8D%E9%BB%9E\" >B2B\u505aSEO\u5167\u5bb9\u884c\u92b7\u4e0d\u53ef\u5ffd\u7565\u7684\u91cd\u9ede<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing\/#%E5%96%84%E7%94%A8SEO%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%EF%BC%8C%E7%82%BA%E8%87%AA%E5%AE%B6%E4%BC%81%E6%A5%AD%E5%A2%9E%E5%8A%A0%E7%B6%B2%E8%B7%AF%E8%A8%82%E5%96%AE\" >\u5584\u7528SEO\u5167\u5bb9\u884c\u92b7\uff0c\u70ba\u81ea\u5bb6\u4f01\u696d\u589e\u52a0\u7db2\u8def\u8a02\u55ae<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"B2B%E4%BC%81%E6%A5%AD%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%EF%BC%9A%E7%94%A8%E5%85%A7%E5%AE%B9%E5%BB%BA%E7%AB%8B%E4%BF%A1%E8%B3%B4%E6%84%9F%E5%90%A7%EF%BC%81\"><\/span>B2B\u4f01\u696d\u5167\u5bb9\u884c\u92b7\uff1a\u7528\u5167\u5bb9\u5efa\u7acb\u4fe1\u8cf4\u611f\u5427\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B2B \u4f01\u696d\u5fc5\u9808\u63d0\u4f9b\u7d66\u5ba2\u6236\u8db3\u5920\u7684\u4fe1\u8cf4\u611f\uff0c\u56e0\u70ba\u4f60\u6240\u63d0\u4f9b\u7684\u7522\u54c1\u3001\u670d\u52d9\uff0c\u6703\u6210\u70ba\u5ba2\u6236\u7522\u54c1\u6216\u65e5\u5e38\u5de5\u4f5c\u6d41\u7a0b\u7684\u4e00\u90e8\u5206\uff1b\u53e6\u5916\uff0cB2B\u4ea4\u6613\u91d1\u984d\u901a\u5e38\u6bd4\u8f03\u9ad8\uff0c\u50b3\u7d71\u4e0a B2B \u901a\u5e38\u9700\u8981\u85c9\u7531\u591a\u6b21\u7684\u696d\u52d9\u4e92\u52d5\u53d6\u5f97\u5920\u591a\u7684\u8cc7\u8a0a\u624d\u80fd\u5efa\u7acb\u8db3\u5920\u7684\u4fe1\u8cf4\uff0c\u6240\u4ee5\u5f9e\u63a5\u89f8\u5ba2\u6236\u5230\u6536\u55ae\u9593\u7684\u9031\u671f\u6703\u6bd4\u8f03\u9577\u3002<br \/>\n\u5982\u4eca\u5ba2\u6236\u85c9\u7531 Google \u641c\u5c0b\u9032\u884c\u7522\u54c1\u7814\u7a76\u851a\u70ba\u8da8\u52e2\uff0cB2B \u5167\u5bb9\u884c\u92b7\u6700\u91cd\u8981\u7684\u4efb\u52d9\uff0c\u5c31\u662f\u627e\u5230\u7cbe\u6e96\u6f5b\u5728\u5ba2\u7fa4\u85c9\u7531\u5167\u5bb9\u7d93\u71df\u5806\u758a\u4fe1\u4efb\u611f\uff0c\u6700\u5f8c\u57f9\u990a\u51fa\u4e00\u6279\u6700\u63a5\u8fd1\u6210\u4ea4\u7684\u6f5b\u5728\u5ba2\u6236\u8b93\u696d\u52d9\u518d\u53bb\u9032\u884c\u4e00\u5c0d\u4e00\u63a5\u89f8\u8207\u6536\u55ae\u3002\u85c9\u7531\u7db2\u8def\u4e0a\u7684\u5167\u5bb9\u7d93\u71df\uff0c\u5f9e SEO \u53d6\u5f97\u6d41\u91cf\u9084\u6709\u4ee5\u4e0b\u597d\u8655\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E6%9C%83%E8%AE%93%E5%AE%A2%E6%88%B6%E7%99%BC%E7%8F%BE%E4%BB%96%E6%9C%80%E5%9C%A8%E6%84%8F%E7%9A%84%E5%85%A7%E5%AE%B9\"><\/span>1. \u641c\u5c0b\u5f15\u64ce\u6703\u8b93\u5ba2\u6236\u767c\u73fe\u4ed6\u6700\u5728\u610f\u7684\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7522\u54c1\u3001\u670d\u52d9\u53ef\u4ee5\u7531\u8a31\u591a\u4e0d\u540c\u89d2\u5ea6\u5207\u5165\u8aaa\u660e\uff0c\u7528\u50b3\u7d71\u5ee3\u544a\u8207\u964c\u751f\u958b\u767c\u7684\u65b9\u5f0f\u63a5\u89f8\u5ba2\u6236\uff0c\u901a\u5e38\u9700\u8981\u4e8b\u5148\u8abf\u67e5\u5ba2\u6236\u80cc\u666f\uff0c\u6216\u8005\u6191\u7d93\u9a57\u731c\u6e2c\u5ba2\u6236\u6700\u5728\u610f\u7684\u9805\u76ee\u53bb\u8aaa\u660e\uff0c\u4f46\u5982\u679c\u5ba2\u6236\u85c9\u7531\u641c\u5c0b\u767c\u73fe\u4f60\u7684\u540c\u6642\u4e5f\u6703\u627e\u5230\u4ed6\u6700\u5728\u610f\u7684\u5167\u5bb9\uff0c\u8a8d\u8b58\u7522\u54c1\u5c0d\u4ed6\u800c\u8a00\u6700\u7f8e\u597d\u3001\u6700\u91cd\u8981\u7684\u90e8\u5206\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E8%A7%A3%E6%B1%BA%E5%AE%A2%E6%88%B6%E5%95%8F%E9%A1%8C%EF%BC%8C%E6%A4%8D%E5%85%A5%E4%BB%96%E5%B0%8D%E7%94%A2%E5%93%81%E7%9A%84%E9%9C%80%E6%B1%82\"><\/span>2. \u89e3\u6c7a\u5ba2\u6236\u554f\u984c\uff0c\u690d\u5165\u4ed6\u5c0d\u7522\u54c1\u7684\u9700\u6c42<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8b93\u6f5b\u5728\u5ba2\u6236\u5728\u6210\u70ba\u4f60\u7684\u9867\u5ba2\u4e4b\u524d\u5c31\u56e0\u70ba\u4f60\u7684\u5efa\u8b70\u800c\u53d7\u60e0\uff0c\u4ed6\u5c0d\u4f60\u7684\u4fe1\u4efb\u5fc5\u7136\u589e\u9577\u3002\u53ef\u4ee5\u53bb\u601d\u8003\u5728\u4ec0\u9ebc\u60c5\u5883\u4e0b\u5ba2\u6236\u6703\u5c0d\u4f60\u7684\u7522\u54c1\u6709\u9700\u6c42\u5462\uff1f\u7136\u5f8c\u628a\u9019\u4e9b\u60c5\u5883\u5beb\u4e0b\u4f86\u5427\uff01\u85c9\u7531\u89e3\u6c7a\u554f\u984c\uff0c\u690d\u5165\u5ba2\u6236\u5c0d\u7522\u54c1\u7684\u9700\u6c42\u3002\u540c\u6a23\u5730\uff0c\u9019\u4e5f\u662f\u4e00\u7a2e\u6559\u80b2\u5ba2\u6236\u7684\u65b9\u5f0f\uff0c\u85c9\u7531\u5167\u5bb9\u4ed6\u6703\u770b\u5230\u7522\u54c1\u5982\u4f55\u767c\u63ee\u7522\u54c1\u7684\u6700\u5927\u50f9\u503c\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E6%8B%93%E5%B1%95%E5%85%A7%E5%AE%B9%E7%9A%84%E5%BB%A3%E5%BA%A6%E8%88%87%E6%B7%B1%E5%BA%A6%E5%BB%BA%E7%AB%8B%E5%B0%88%E6%A5%AD%E5%BD%A2%E8%B1%A1\"><\/span>3. \u62d3\u5c55\u5167\u5bb9\u7684\u5ee3\u5ea6\u8207\u6df1\u5ea6\u5efa\u7acb\u5c08\u696d\u5f62\u8c61<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e0d\u65b7\u7684\u91dd\u5c0d\u5ba2\u6236\u7684\u9700\u6c42\u8207\u75db\u9ede\u7d66\u4e88\u89e3\u6c7a\u65b9\u6848\uff0c\u4e26\u4e14\u7528\u5ba2\u89c0\u5408\u7406\u7684\u65b9\u5f0f\u8868\u9054\u51fa\u81ea\u5df1\u7522\u54c1\u3001\u670d\u52d9\u7684\u7368\u7279\u8207\u512a\u7570\u4e4b\u8655\uff0c\u5c31\u662f\u5efa\u7acb\u5c08\u696d\u5f62\u8c61\u6700\u5be6\u5728\u7684\u65b9\u6cd5\uff0c\u900f\u904e SEO \u7db2\u7ad9\u512a\u5316\u53d6\u5f97\u512a\u79c0\u7684\u81ea\u7136\u6392\u540d\u5f8c\u7b49\u65bc\u662f\u5f97\u5230\u641c\u5c0b\u5f15\u64ce\u7684\u80cc\u66f8\u2014\u2014\u9019\u500b\u7db2\u7ad9\u6709\u5927\u5bb6\u8a8d\u540c\u7684\u7b54\u6848\uff0c\u9019\u5c31\u662f\u5c08\u696d\u3002<br \/>\nB2B \u5167\u5bb9\u884c\u92b7\u4e3b\u984c\u5207\u5165\u53e3\uff0c\u5e02\u5834\u9700\u6c42\u3001\u7522\u54c1\u7279\u8272\u3001\u4f7f\u7528\u60c5\u5883\u3001\u5ba2\u6236\u7591\u616e\u90fd\u662f\u5f88\u597d\u7684\u65b9\u5411\uff0c\u4ee5 B2B \u884c\u92b7\u5de5\u5177 HubSpot \u70ba\u4f8b\uff0c\u4ed6\u5011\u4ee5\u5c0d\u4f01\u696d\u63d0\u4f9b\u884c\u92b7\u3001\u696d\u52d9\u3001\u5ba2\u670d\u7684\u8edf\u9ad4\u670d\u52d9\u70ba\u4e3b\u8981\u696d\u52d9\u3002\u91dd\u5c0d\u4f01\u696d\u884c\u92b7\u3001\u696d\u52d9\u8f49\u55ae\u3001\u5ba2\u6236\u670d\u52d9\u3001\u5ba2\u6236\u95dc\u4fc2\u7dad\u8b77\u6642\u53ef\u80fd\u6703\u9047\u5230\u7684\u56f0\u96e3\u53ca\u9700\u6c42\uff0c\u4ed6\u5011\u85c9\u7531\u90e8\u843d\u683c\u5206\u4eab\u76f8\u95dc\u77e5\u8b58\u3001\u6280\u5de7\uff0c\u8b80\u8005\u4e0d\u8ad6\u6709\u6c92\u6709\u63a1\u7528\u4ed6\u5011\u7684\u7522\u54c1\u90fd\u80fd\u5f9e\u6587\u7ae0\u627e\u5230\u6536\u7a6b\uff0c\u540c\u6642\u4ed6\u5011\u4e5f\u5c07\u554f\u984c\u7684\u89e3\u6cd5\u878d\u5165\u65bc\u7522\u54c1\u8a2d\u8a08\u4e2d\uff0c\u8b80\u8005\u5982\u679c\u9700\u8981\u76f8\u61c9\u7684\u884c\u92b7\u5de5\u5177\u6642\uff0c\u4e5f\u6703\u56e0\u4fe1\u4efb\u4ed6\u5011\u7684\u5c08\u696d\u800c\u614e\u91cd\u8003\u616e\u6210\u70ba\u4ed6\u5011\u7684\u5ba2\u6236\u3002\u7576\u7136\uff0c\u4ed6\u5011\u5728\u8a31\u591a\u91cd\u8981\u95dc\u9375\u5b57\u7684 SEO \u81ea\u7136\u6392\u5e8f\u8868\u73fe\u975e\u5e38\u5091\u51fa\uff0c\u90a3\u4e9b\u512a\u8cea\u5167\u5bb9\u624d\u80fd\u6709\u6548\u66dd\u5149\uff01<br \/>\n<img decoding=\"async\" class=\" wp-image-10952 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/02\/KPI-300x156.jpg\" alt=\"\" width=\"460\" height=\"239\" \/><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/content-marketing-seo\/\">\u7d50\u5408SEO\u8207\u5167\u5bb9\u884c\u92b7\u7b56\u7565\uff0c\u6efe\u51fa\u6e90\u6e90\u4e0d\u7d55\u7684\u6210\u9577\u52d5\u80fd<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B%E8%88%87B2C%E6%95%B8%E4%BD%8D%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%B7%AE%E7%95%B0%E4%B9%8B%E8%99%95\"><\/span>B2B\u8207B2C\u6578\u4f4d\u884c\u92b7\u7684\u5dee\u7570\u4e4b\u8655<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B2B \u4f01\u696d\u8207 B2C \u4f01\u696d\u6709\u4e00\u4e9b\u6027\u8cea\u4e0a\u5dee\u7570\uff0c\u6240\u4ee5\u6c92\u8fa6\u6cd5\u3127\u6a23\u756b\u846b\u8606\u5c07\u65e5\u5e38\u751f\u6d3b\u4e2d\u5e38\u898b\u7684 B2C \u884c\u92b7\u624b\u6cd5\u4e00\u4e00\u5957\u7528\uff0c\u6240\u4ee5\u5fc5\u9808\u5728\u77e5\u66c9\u4ee5\u4e0b\u5dee\u7570\u4e26\u64ec\u5b9a\u4e0d\u540c\u7684\u6578\u4f4d\u884c\u92b7\u7b56\u7565\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E6%BD%9B%E5%9C%A8%E5%AE%A2%E6%88%B6%E7%9A%84%E7%B5%95%E5%B0%8D%E6%95%B8%E9%87%8F%E4%B8%8D%E5%90%8C\"><\/span>1. \u6f5b\u5728\u5ba2\u6236\u7684\u7d55\u5c0d\u6578\u91cf\u4e0d\u540c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e0d\u8981\u7528 B2C \u7684\u6a19\u6e96\u5be9\u8996\u81ea\u5df1\u7684\u7db2\u7ad9\u6d41\u91cf\uff0c\u771f\u6b63\u7684\u6f5b\u5728\u5ba2\u7fa4\u6709\u9032\u5165\u7db2\u7ad9\u624d\u662f\u6700\u91cd\u8981\u7684\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E7%88%9B%E6%B5%81%E9%87%8F%E6%AF%94%E6%B2%92%E6%9C%89%E6%B5%81%E9%87%8F%E6%9B%B4%E7%B3%9F%E7%B3%95\"><\/span>2. \u721b\u6d41\u91cf\u6bd4\u6c92\u6709\u6d41\u91cf\u66f4\u7cdf\u7cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>B2B \u884c\u92b7\u5fc5\u9808\u8981\u9396\u5b9a\u660e\u78ba\u7684\u53d7\u773e\uff0c\u6253\u9020\u300c\u7cbe\u6e96\u300d\u6d41\u91cf\uff0c\u4e26\u4e14\u8a2d\u8a08\u826f\u597d\u7684\u7be9\u9078\u6a5f\u5236\uff0c\u624d\u80fd\u627e\u51fa\u6f5b\u5728\u5ba2\u6236\u8b93\u696d\u52d9\u63a5\u624b<\/strong>\u3002\u56e0\u70ba\u53ea\u8981\u9032\u5165\u4e00\u5c0d\u4e00\u63a5\u6d3d\u7684\u968e\u6bb5\uff0c\u82b1\u5728\u8a72\u5ba2\u6236\u4e0a\u7684\u4eba\u529b\u3001\u6642\u9593\u6210\u672c\u5c31\u6703\u5927\u5e45\u4e0a\u5347\uff0c\u56e0\u6b64\u5343\u842c\u4e0d\u8981\u4e00\u5473\u8ffd\u6c42\u6d41\u91cf\u7684\u8868\u9762\u6578\u5b57\uff0c\u8b93\u516c\u53f8\u82b1\u9322\u3001\u82b1\u6642\u9593\u537b\u5c0d\u5546\u696d\u6210\u679c\u6c92\u6709\u5e6b\u52a9\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_B2B%E6%B2%92%E6%9C%89%E8%A1%9D%E5%8B%95%E8%B3%BC%E7%89%A9%E9%80%99%E4%BB%B6%E4%BA%8B\"><\/span>3. B2B\u6c92\u6709\u885d\u52d5\u8cfc\u7269\u9019\u4ef6\u4e8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5982\u524d\u6240\u8ff0\uff0cB2B \u884c\u92b7\u91cd\u9ede\u5728<strong>\u5efa\u7acb\u5c08\u696d\u5f62\u8c61\u8207\u4fe1\u8cf4<\/strong>\uff0c\u56e0\u6b64<strong>\u5167\u5bb9\u8981\u66f4\u6709\u6df1\u5ea6<\/strong>\u3001\u5c0d\u8b80\u8005\u6709\u7528\uff01\u5982 Redbull \u90a3\u6a23\u88fd\u9020\u71b1\u9b27\u3001\u6b61\u9a30\u3001\u760b\u72c2\u7684\u5f62\u8c61\u7684\u884c\u92b7\u65b9\u5f0f\uff0c\u57fa\u672c\u4e0a\u5c0d B2B \u4f01\u696d\u4f86\u8aaa\u5e7e\u4e4e\u96e3\u4ee5\u5982\u6cd5\u70ae\u88fd\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_B2B%E6%B1%BA%E7%AD%96%E8%80%85%E5%A4%9A%EF%BC%8C%E6%AF%8F%E5%80%8B%E4%BA%BA%E7%9A%84%E7%97%9B%E9%BB%9E%E9%83%BD%E8%A6%81%E6%88%B3\"><\/span>4. B2B\u6c7a\u7b56\u8005\u591a\uff0c\u6bcf\u500b\u4eba\u7684\u75db\u9ede\u90fd\u8981\u6233<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f01\u696d\u7684\u4e00\u500b\u6c7a\u5b9a\u7d93\u5e38\u9700\u8981\u901a\u904e\u6578\u4f4d\u6c7a\u7b56\u8005\u7684\u6838\u53ef\uff0c\u800c\u5167\u5bb9\u6db5\u84cb\u5fc5\u9808\u5920\u5168\u9762\uff0c\u8b93\u4e0d\u540c\u6c7a\u7b56\u8005\u90fd\u80fd\u770b\u5230\u81ea\u5df1\u5728\u610f\u7684\u5167\u5bb9\uff0c\u4f8b\u5982\u8aaa\uff1a\u884c\u92b7\u90e8\u9580\u53ef\u80fd\u6703\u60f3\u770b\u5f8c\u7e8c\u5305\u88dd\u7684\u7121\u9650\u53ef\u80fd\uff1b\u7522\u54c1\u90e8\u9580\u53ef\u80fd\u6703\u5c0d\u6280\u8853\u7d30\u7bc0\u66f4\u8981\u6c42\uff1b\u8ca1\u6703\u90e8\u9580\u53ef\u80fd\u6700\u5728\u610f\u662f\u5426\u80fd\u5c0d\u516c\u53f8\u8ca1\u52d9\u5e36\u4f86\u6b63\u9762\u5f71\u97ff\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/b2b-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u63d0\u5347\u8a02\u55ae\u54c1\u8cea\u53ea\u9700\u8981\u4e09\u500b\u91cd\u9ede\uff0cB2B\u5ee3\u544a\u4e3b\u7684\u5fc5\u4fee\u8ab2<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B%E5%81%9ASEO%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%E4%B8%8D%E5%8F%AF%E5%BF%BD%E7%95%A5%E7%9A%84%E9%87%8D%E9%BB%9E\"><\/span>B2B\u505aSEO\u5167\u5bb9\u884c\u92b7\u4e0d\u53ef\u5ffd\u7565\u7684\u91cd\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8aaa\u5230\u9019\u88e1\uff0c\u9664\u4e86\u6709\u4f01\u696d\u7db2\u7ad9\u5916\uff0cB2B \u696d\u4e3b\u9084\u9700\u8981\u6ce8\u610f<strong>\u7db2\u7ad9\u67b6\u69cb\u662f\u5426\u5c0d\u641c\u5c0b\u5f15\u64ce\u53cb\u597d<\/strong>\uff0c\u624d\u80fd\u8b93\u6f5b\u5728\u5ba2\u6236\u641c\u5c0b\u7684\u5230\uff0c\u4f8b\u5982<a href=\"https:\/\/www.awoo.com.tw\/blog\/thankyou_breadcrumb_seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u589e\u52a0\u7db2\u7ad9\u7684\u9eb5\u5305\u5c51 (Breadcrumbs)<\/a>\u3001<a href=\"https:\/\/www.awoo.com.tw\/blog\/rwd-website-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4f7f\u7528 RWD \u97ff\u61c9\u5f0f\u7db2\u7ad9<\/a>\u4ee5\u53ca<a href=\"https:\/\/www.awoo.com.tw\/blog\/website-revision-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6539\u7248\u6642\u6ce8\u610f\u5c0d SEO \u512a\u5316\u7684\u7d30\u7bc0<\/a>\u7b49\uff0c\u90fd\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002<br \/>\n\u4e0d\u53ea\u5982\u6b64\uff0c<strong>\u5167\u5bb9 SEO \u4e5f\u8981\u9762\u9762\u4ff1\u5230<\/strong>\uff0c\u4f8b\u5982\u91dd\u5c0d\u95dc\u9375\u5b57\u5beb\u51fa\u5c0d SEO \u53cb\u5584\u7684\u6587\u7ae0\u3001\u5e6b\u52a9\u6587\u7ae0\u4e0a\u641c\u5c0b\u6392\u540d\uff1b<strong>\u5584\u7528 CTAs<\/strong> 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