{"id":9710,"date":"2018-10-09T11:08:43","date_gmt":"2018-10-09T03:08:43","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=9710"},"modified":"2024-09-18T12:03:16","modified_gmt":"2024-09-18T04:03:16","slug":"use-google-analytics-remarketing-audiences-in-google-ads","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/","title":{"rendered":"Google Ads\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u4f7f\u7528GA\u8a2d\u5b9a\u540d\u55ae\u6295\u653e\u7b56\u7565\u66f4\u7cbe\u6e96"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4e0d\u7ba1\u5927\u54c1\u724c\u6216\u4e2d\u5c0f\u4f01\u696d\u5728\u505a\u7db2\u8def\u884c\u92b7\u6642\uff0c\u7e3d\u662f\u6703\u9762\u81e8\u300c\u8cc7\u6e90\u6709\u9650\uff0c\u617e\u671b\u7121\u7aae\u300d\u7684\u554f\u984c\uff0c\u8981\u600e\u9ebc\u628a\u884c\u92b7\u9810\u7b97\u7cbe\u6253\u7d30\u7b97\u5730\u82b1\u5728\u5200\u53e3\u4e0a\uff0c\u8f49\u5316\u6210\u6700\u6709\u6548\u76ca\u7684\u8a02\u55ae\uff0c<strong>Google Ads\u7684\u518d\u884c\u92b7\u5ee3\u544a<\/strong>\u6216\u8a31\u662f\u4e00\u500b\u4e0d\u932f\u7684\u89e3\u6c7a\u65b9\u6848\uff01\u7db2\u7f85\u5404\u7a2e\u8cfc\u7269\u60c5\u5883\u4e0b\u7684\u6d88\u8cbb\u8005\uff0c\u5236\u5b9a\u7d30\u7dfb\u7684\u5ee3\u544a\u7b56\u7565\uff0c\u7d66\u4e88\u76f8\u5c0d\u61c9\u300c\u66f4\u9ad4\u8cbc\u3001\u66f4\u6709\u6eab\u5ea6\u611f\u300d\u7684\u5ee3\u544a\uff0c\u9069\u6642\u5efa\u8b70\u3001\u63d0\u9192\u6d88\u8cbb\u8005\u672a\u5b8c\u6210\u6216\u5b9a\u671f\u7684\u8cfc\u7269\u9700\u6c42\uff0c\u5f15\u5c0e\u7528\u6236\u56de\u6d41\u81f3\u5b98\u7db2\u4e0b\u8a02\u55ae\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u70ba\u4ec0\u9ebc\u7279\u5225\u9078\u64c7Google Analytics\u4f86\u8a2d\u5b9a\u518d\u884c\u92b7\u540d\u55ae\uff0c\u800c\u4e0d\u662f\u76f4\u63a5\u4f7f\u7528Google Ads\u7684\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc(Global Site Tag)\u6240\u7d2f\u7a4d\u7684\u540d\u55ae\u5462\uff1f\u56e0\u70ba\u5728GA\u6211\u5011\u53ef\u4ee5\u4f9d\u7167\u9700\u6c42\uff0c\u5982\uff1a\u6d41\u91cf\u4f86\u6e90\u3001<a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/01\/google-analytics-session\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5de5\u4f5c\u968e\u6bb5<\/a>\u6642\u9593\u9577\u5ea6\u3001\u5ba2\u5c64\u2026\u7b49\uff0c\u4f86\u8a2d\u8a08\u66f4\u7cbe\u7d30\u7684\u300c\u76ee\u6a19\u5c0d\u8c61\u300d\u540d\u55ae\uff0c\u800cGoogle Ads\u5f8c\u53f0\u6211\u5011\u53ef\u4ee5\u8a2d\u5b9a\u7684\u8b8a\u6578\u901a\u5e38\u5c31\u53ea\u6709\u4ee5\u7db2\u5740\u898f\u5247\u70ba\u4e3b\uff0c\u6c92\u6709\u8fa6\u6cd5\u505a\u66f4\u9032\u4e00\u6b65\u7684\u8b8a\u5316\u3002\u63a5\u4e0b\u4f86\u6703\u5206\u4eab\u4e00\u4e9b\u518d\u884c\u92b7\u540d\u55ae\u7684\u6295\u653e\u7b56\u7565\uff0c\u53ca\u5c55\u793a\u8981\u4f7f\u7528Google Analytics\u540d\u55ae\u7684\u57fa\u790e\u914d\u7f6e\uff0c\u5305\u542b\u5ee3\u544a\u5e33\u6236\u4e32\u63a5\u3001GA\u5f8c\u53f0\u76ee\u6a19\u5c0d\u8c61\u8a2d\u5b9a\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%BB%A3%E5%91%8A%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E9%8E%96%E5%AE%9A%E5%8F%8A%E6%8A%95%E6%94%BE%E7%AD%96%E7%95%A5\" >\u518d\u884c\u92b7\u5ee3\u544a\u76ee\u6a19\u5c0d\u8c61\u9396\u5b9a\u53ca\u6295\u653e\u7b56\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#1_%E5%8A%A0%E5%85%A5%E8%B3%BC%E7%89%A9%E8%BB%8A%E5%8D%BB%E6%B2%92%E6%9C%89%E7%B5%90%E5%B8%B3%E7%9A%84%E5%AE%A2%E6%88%B6\" >1. \u52a0\u5165\u8cfc\u7269\u8eca\u537b\u6c92\u6709\u7d50\u5e33\u7684\u5ba2\u6236<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#2_%E7%9E%AD%E8%A7%A3%E9%A1%A7%E5%AE%A2%E4%B8%8B%E5%96%AE%E4%B9%8B%E5%89%8D%E7%9A%84%E6%80%9D%E8%80%83%E9%80%B1%E6%9C%9F\" >2. \u77ad\u89e3\u9867\u5ba2\u4e0b\u55ae\u4e4b\u524d\u7684\u601d\u8003\u9031\u671f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#3_%E5%B7%B2%E7%B6%93%E8%B3%BC%E7%89%A9%E9%81%8E%E7%9A%84%E5%AE%A2%E6%88%B6%EF%BC%8C%E8%AE%93%E4%BB%96%E8%B2%B7%E6%9B%B4%E5%A4%9A\" >3. \u5df2\u7d93\u8cfc\u7269\u904e\u7684\u5ba2\u6236\uff0c\u8b93\u4ed6\u8cb7\u66f4\u591a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#4_%E9%80%B1%E6%9C%9F%E6%80%A7%E5%95%86%E5%93%81%EF%BC%8C%E8%AE%93%E6%B6%88%E8%B2%BB%E8%80%85%E4%B8%80%E8%B2%B7%E5%86%8D%E8%B2%B7\" >4. \u9031\u671f\u6027\u5546\u54c1\uff0c\u8b93\u6d88\u8cbb\u8005\u4e00\u8cb7\u518d\u8cb7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#5_%E4%B8%80%E6%AC%A1%E6%80%A7%E5%95%86%E5%93%81%EF%BC%8C%E5%88%A5%E6%8A%8A%E4%BD%A0%E7%9A%84%E9%A0%90%E7%AE%97%E6%94%BE%E6%B0%B4%E6%B5%81\" >5. \u4e00\u6b21\u6027\u5546\u54c1\uff0c\u5225\u628a\u4f60\u7684\u9810\u7b97\u653e\u6c34\u6d41<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#6_%E8%A8%AD%E5%AE%9A%E5%B1%95%E5%BC%8F%E9%A0%BB%E6%AC%A1%E9%AB%94%E8%B2%BC%E6%B6%88%E8%B2%BB%E8%80%85\" >6. \u8a2d\u5b9a\u5c55\u5f0f\u983b\u6b21\u9ad4\u8cbc\u6d88\u8cbb\u8005<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#7_%E9%A1%9E%E4%BC%BC%E5%8F%97%E7%9C%BE%EF%BC%8C%E6%93%B4%E5%A4%A7%E4%BD%A0%E7%9A%84%E8%A7%B8%E5%8F%8A%E7%8E%87\" >7. \u985e\u4f3c\u53d7\u773e\uff0c\u64f4\u5927\u4f60\u7684\u89f8\u53ca\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#8_%E4%B8%8D%E7%9F%A5%E9%81%93%E6%80%8E%E9%BA%BC%E5%88%B6%E5%AE%9A%E7%AD%96%E7%95%A5%EF%BC%8C%E9%82%A3%E8%87%B3%E5%B0%91%E7%94%A8%E5%BC%B7%E5%A4%A7%E7%9A%84%E3%80%8C%E6%99%BA%E6%85%A7%E5%90%8D%E5%96%AE%E3%80%8D\" >8. \u4e0d\u77e5\u9053\u600e\u9ebc\u5236\u5b9a\u7b56\u7565\uff0c\u90a3\u81f3\u5c11\u7528\u5f37\u5927\u7684\u300c\u667a\u6167\u540d\u55ae\u300d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#Google_Analytics_%E4%B8%B2%E6%8E%A5_Google_Ads_%E5%BB%A3%E5%91%8A%E5%B8%B3%E6%88%B6\" >Google Analytics \u4e32\u63a5 Google Ads \u5ee3\u544a\u5e33\u6236<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#Google_Analytics_%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\" >Google Analytics \u76ee\u6a19\u5c0d\u8c61\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#%E7%AD%96%E7%95%A5%E5%9F%B7%E8%A1%8C%E5%BE%8C%EF%BC%8C%E9%82%84%E8%A6%81%E8%A8%98%E5%BE%97%E4%B8%8D%E6%96%B7%E5%84%AA%E5%8C%96\" >\u7b56\u7565\u57f7\u884c\u5f8c\uff0c\u9084\u8981\u8a18\u5f97\u4e0d\u65b7\u512a\u5316<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%BB%A3%E5%91%8A%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E9%8E%96%E5%AE%9A%E5%8F%8A%E6%8A%95%E6%94%BE%E7%AD%96%E7%95%A5\"><\/span><span style=\"color: #3366ff;\"><strong>\u518d\u884c\u92b7\u5ee3\u544a\u76ee\u6a19\u5c0d\u8c61\u9396\u5b9a\u53ca\u6295\u653e\u7b56\u7565<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">TA\u7684\u9396\u5b9a\u6709\u8f03\u901a\u7528\u6027\u7684\u65b9\u5f0f\uff0c\u4f8b\u5982\uff1a\u9396\u5b9a\u700f\u89bd\u904e\u67d0\u4e00\u5546\u54c1\u7684\u6d88\u8cbb\u8005\uff0c\u6216\u8005\u4f9d\u7167\u4f60\u7684\u5546\u54c1\u7279\u6027\u6216\u4e0d\u540c\u7684\u6d88\u8cbb\u60c5\u5883\uff0c\u53bb\u8a2d\u8a08\u5ba2\u88fd\u5316\u7684\u518d\u884c\u92b7\u540d\u55ae\uff0c\u4ee5\u4e0b\u5206\u4eab\u5e7e\u500b\u8a23\u7ac5\u548c\u601d\u8003\u65b9\u5411\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E5%8A%A0%E5%85%A5%E8%B3%BC%E7%89%A9%E8%BB%8A%E5%8D%BB%E6%B2%92%E6%9C%89%E7%B5%90%E5%B8%B3%E7%9A%84%E5%AE%A2%E6%88%B6\"><\/span><strong>1. \u52a0\u5165\u8cfc\u7269\u8eca\u537b\u6c92\u6709\u7d50\u5e33\u7684\u5ba2\u6236<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u518d\u884c\u92b7\u5ee3\u544a\u4e2d\u6700\u6dfa\u800c\u6613\u898b\u7684\u65b9\u5f0f\uff0c\u901a\u5e38\u884c\u92b7\u4eba\u54e1\u5c0d\u65bc\u52a0\u5165\u8cfc\u7269\u8eca\u540d\u55ae\u4e00\u5b9a\u90fd\u975e\u5e38\u719f\u6089\uff0c\u9019\u7a2e\u8cfc\u7269\u60c5\u5883\u6d88\u8cbb\u8005\u5df2\u7d93\u900f\u9732\u5c0d\u65bc\u7522\u54c1\u7684\u559c\u611b\uff0c\u4e26\u6536\u85cf\u65bc\u8cfc\u7269\u8eca\u5167\uff0c\u53ea\u5dee\u4e00\u6b65\u5c31\u80fd\u5b8c\u6210\u8cfc\u8cb7\uff0c\u662f\u7d55\u5c0d\u4e0d\u80fd\u932f\u904e\u7684\u9ad8\u542b\u91d1\u91cf\u540d\u55ae\uff01\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u666e\u904d\u6211\u5011\u5728\u8a2d\u5b9a\u76ee\u6a19\u5c0d\u8c61\u6642\uff0c\u6700\u7c21\u6613\u7684\u65b9\u5f0f\u5c31\u662f\u628a\u8cfc\u7269\u8eca\u7684\u300c\u7db2\u5740\u300d\u7576\u4f5c\u662f\u540d\u55ae\u6536\u96c6\u7684\u4f9d\u64da\uff0c\u4f46\u73fe\u5728\u5f88\u591a\u7db2\u7ad9\u8a2d\u8a08\uff0c\u5728\u8cfc\u7269\u6d41\u7a0b\u4e0a\uff0c\u6d88\u8cbb\u8005\u4e0d\u4e00\u5b9a\u90fd\u78ba\u5be6\u700f\u89bd\u904e\u8cfc\u7269\u8eca\u7684\u6aa2\u8996\u9801\u9762\u800c\u88ab\u8a18\u9304\u4e0b\u4f86\uff0c\u6240\u4ee5\u6211\u5011\u5728GA\u76ee\u6a19\u8a2d\u5b9a\u6642\uff0c\u53ef\u4ee5\u9032\u4e00\u6b65\u628a\u52a0\u5165\u8cfc\u7269\u8eca\u300c\u6309\u9215\u9ede\u64ca\u300d\u4e8b\u4ef6\u7684\u7528\u6236\u4e5f\u7d0d\u5165\u540d\u55ae\u4e4b\u4e2d\uff0c\u907f\u514d\u907a\u6f0f\u9019\u4e9b\u6f5b\u5728\u6d88\u8cbb\u8005\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E7%9E%AD%E8%A7%A3%E9%A1%A7%E5%AE%A2%E4%B8%8B%E5%96%AE%E4%B9%8B%E5%89%8D%E7%9A%84%E6%80%9D%E8%80%83%E9%80%B1%E6%9C%9F\"><\/span><strong>2. \u77ad\u89e3\u9867\u5ba2\u4e0b\u55ae\u4e4b\u524d\u7684\u601d\u8003\u9031\u671f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6253\u9435\u8981\u8d81\u71b1\uff0c\u8a66\u8457\u5728\u6d88\u8cbb\u8005\u6ec5\u706b\u4e4b\u524d\uff0c\u6311\u8d77\u4ed6100%\u7684\u8cfc\u8cb7\u617e\u671b\uff01\u900f\u904eGA\u5206\u6790\uff0c\u53ef\u4ee5\u6e05\u695a\u5730\u77e5\u9053\u6d88\u8cbb\u8005\u5728\u7b2c\u4e00\u6b21\u63a5\u89f8\u4f60\u7684\u7db2\u7ad9\u5f8c\uff0c\u5230\u4ed6\u4e0b\u55ae\u7684\u6642\u9593\u9577\u5ea6\u6709\u591a\u4e45\uff0c\u900f\u904e\u300c\u96fb\u5b50\u5546\u52d9\u300d\u5831\u8868\u88e1\u9762\u7684\u300c\u8cfc\u8cb7\u524d\u5929\u6578\u300d\u5c31\u53ef\u4ee5\u4e00\u76ee\u77ad\u7136\uff0c\u53bb\u77ad\u89e3\u4f60\u7684\u5ba2\u6236\uff0c\u5236\u5b9a\u66f4\u9069\u5207\u7684\u518d\u884c\u92b7\u540d\u55ae\u6548\u671f\uff0c\u4e0d\u8981\u8b93\u9867\u5ba2\u300c\u5fd8\u8a18\u300d\u4f60\uff0c\u5728\u4ed6\u9084\u628a\u5546\u54c1\u653e\u5728\u5fc3\u982d\u4e0a\u6642\uff0c\u76e1\u53ef\u80fd\u7684\u628a\u7522\u54c1\u653e\u5230\u4ed6\u7684\u773c\u524d\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E5%B7%B2%E7%B6%93%E8%B3%BC%E7%89%A9%E9%81%8E%E7%9A%84%E5%AE%A2%E6%88%B6%EF%BC%8C%E8%AE%93%E4%BB%96%E8%B2%B7%E6%9B%B4%E5%A4%9A\"><\/span><strong>3. \u5df2\u7d93\u8cfc\u7269\u904e\u7684\u5ba2\u6236\uff0c\u8b93\u4ed6\u8cb7\u66f4\u591a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u548c\u8001\u5ba2\u6236\u92b7\u552e\uff0c\u901a\u5e38\u6bd4\u964c\u751f\u5ba2\u6236\u4f86\u5f97\u5bb9\u6613\u8a31\u591a\uff0c\u9019\u4e9b\u6d88\u8cbb\u8005\u5df2\u7d93\u700f\u89bd\u904e\u4f60\u7684\u7db2\u7ad9\u4e26\u8cfc\u8cb7\u4e86\u7522\u54c1\uff0c\u986f\u793a\u7528\u6236\u5c0d\u65bc\u4f60\u7684\u54c1\u724c\u6709\u4e00\u5b9a\u7684\u719f\u6089\u5ea6\uff0c\u5728\u9019\u7a2e\u60c5\u5883\u4e0b\u5c0d\u4ed6\u63a8\u85a6\u66f4\u591a\u5546\u54c1\u6216\u662f\u54c1\u724c\u525b\u4e0a\u5e02\u7684\u65b0\u54c1\uff0c\u66f4\u80fd\u63d0\u9ad8\u9867\u5ba2\u7684\u63a5\u53d7\u5ea6\u3002\u751a\u81f3\uff0c\u53ef\u4ee5\u767c\u73fe\u6709\u4e00\u4e9b\u96fb\u5546\u54c1\u724c\uff0c\u5c0d\u65bc\u52a0\u5165\u8cfc\u7269\u8eca\u7684\u9867\u5ba2\u7684\u55ae\u9ede\u518d\u884c\u92b7\u65b9\u5f0f\u5df2\u7d93\u4e0d\u7a00\u5947\uff0c\u800c\u662f\u6295\u653e\u4e00\u7cfb\u5217\u66f4\u6709\u6b77\u7a0b\u7684\u4ea4\u53c9\u92b7\u552e\u7b56\u7565\uff0c\u4f8b\u5982\u7576\u6d88\u8cbb\u8005\u8cfc\u8cb7\u4e86\u4e00\u53f0\u96fb\u8166\u4e3b\u6a5f\uff0c\u5f8c\u7e8c\u958b\u59cb\u5c0d\u4ed6\u64ad\u9001\u9031\u908a\u7684\u7522\u54c1\u5ee3\u544a\uff0c\u50cf\u662f\u6ed1\u9f20\u3001\u87a2\u5e55\u3001\u97f3\u97ff\u7b49\u5546\u54c1\uff0c\u63d0\u9192\u6216\u559a\u8d77\u9867\u5ba2\u9019\u7a2e\u6709\u95dc\u806f\u6027\u7684\u6f5b\u5728\u9700\u6c42\uff0c\u4fc3\u9032\u66f4\u9032\u4e00\u6b65\u7684\u8cfc\u8cb7\u884c\u70ba\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%E9%80%B1%E6%9C%9F%E6%80%A7%E5%95%86%E5%93%81%EF%BC%8C%E8%AE%93%E6%B6%88%E8%B2%BB%E8%80%85%E4%B8%80%E8%B2%B7%E5%86%8D%E8%B2%B7\"><\/span><strong>4. \u9031\u671f\u6027\u5546\u54c1\uff0c\u8b93\u6d88\u8cbb\u8005\u4e00\u8cb7\u518d\u8cb7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u92b7\u552e\u7684\u7522\u54c1\u5c6c\u65bcFMCG(\u5feb\u901f\u6d88\u8cbb\u54c1)\uff0c\u4f8b\u5982\uff1a\u5976\u7c89\u3001\u6d17\u9aee\u7cbe\u3001\u885b\u751f\u7d19\u7b49\uff0c\u53ef\u4ee5\u8a66\u8457\u627e\u51fa\u9867\u5ba2\u7684\u7522\u54c1\u6d88\u8017\u5e73\u5747\u9031\u671f\uff0c\u900f\u904e\u518d\u884c\u92b7\u540d\u55ae\u6548\u671f\u7684\u8a2d\u8a08\uff0c\u53ef\u4ee5\u5728\u9810\u671f\u4ed6\u5011\u5373\u5c07\u4f7f\u7528\u5b8c\u6216\u5373\u5c07\u518d\u6b21\u8cfc\u8cb7\u5546\u54c1\u4e4b\u524d\uff0c\u5c0d\u6d88\u8cbb\u8005\u6295\u653e\u63d0\u793a\u6027\u7684\u5ee3\u544a\uff0c\u63d0\u9192\u4ed6\u5011\u518d\u6b21\u56de\u8cfc\u4f60\u7684\u5546\u54c1\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%E4%B8%80%E6%AC%A1%E6%80%A7%E5%95%86%E5%93%81%EF%BC%8C%E5%88%A5%E6%8A%8A%E4%BD%A0%E7%9A%84%E9%A0%90%E7%AE%97%E6%94%BE%E6%B0%B4%E6%B5%81\"><\/span><strong>5. \u4e00\u6b21\u6027\u5546\u54c1\uff0c\u5225\u628a\u4f60\u7684\u9810\u7b97\u653e\u6c34\u6d41<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u4f60\u7684\u5546\u54c1\u4e00\u500b\u6d88\u8cbb\u8005\u53ea\u80fd\u8cfc\u8cb7\u4e00\u6b21\uff0c\u4f8b\u5982\uff1a\u7dda\u4e0a\u8ab2\u7a0b\u7b49\uff0c\u6211\u5011\u61c9\u8a72\u8981\u628a\u5df2\u7d93\u8cfc\u8cb7\u7684\u9867\u5ba2\u540d\u55ae\u8a18\u9304\u4e0b\u4f86\uff0c\u900f\u904e\u518d\u884c\u92b7\u540d\u55ae\u7684\u53cd\u5411\u64cd\u4f5c\uff0c\u6392\u9664\u5c0d\u9019\u4e9b\u6d88\u8cbb\u8005\u6295\u653e\u4e0d\u53ef\u80fd\u4fc3\u6210\u76f8\u540c\u8f49\u63db\u7684\u5ee3\u544a\uff0c\u7bc0\u7701\u5bf6\u8cb4\u7684\u9810\u7b97\uff0c\u4e26\u53ef\u4ee5\u56de\u5230\u300c\u5df2\u7d93\u8cfc\u7269\u904e\u7684\u5ba2\u6236\uff0c\u8b93\u4ed6\u8cb7\u66f4\u591a\u300d\u7684\u601d\u8003\u65b9\u5f0f\uff0c\u53bb\u8a2d\u8a08\u66f4\u591a\u4ea4\u53c9\u92b7\u552e\u7b56\u7565\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_%E8%A8%AD%E5%AE%9A%E5%B1%95%E5%BC%8F%E9%A0%BB%E6%AC%A1%E9%AB%94%E8%B2%BC%E6%B6%88%E8%B2%BB%E8%80%85\"><\/span><strong>6. \u8a2d\u5b9a\u5c55\u5f0f\u983b\u6b21\u9ad4\u8cbc\u6d88\u8cbb\u8005<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f60\u4e00\u5b9a\u6709\u770b\u904e\u6709\u4e00\u4e9b\u5ee3\u544a\uff0c\u4e0d\u7ba1\u54ea\u6642\u5019\u90fd\u6703\u898b\u5230\u4ed6\uff0c\u983b\u7387\u9084\u975e\u5e38\u5bc6\u96c6\uff0c\u5bc6\u96c6\u5230\u4f60\u5df2\u7d93\u89ba\u5f97\u4e0d\u8212\u670d\u751a\u81f3\u662f\u8a0e\u53ad\u4ed6\u7684\u5730\u6b65\u3002\u4e0d\u8981\u8b93\u9019\u7a2e\u60c5\u5f62\u767c\u751f\u5728\u4f60\u7684\u5ee3\u544a\u7b56\u7565\u4e2d\uff0c\u4f9d\u7167\u4f60\u7684\u7522\u54c1\u7279\u6027\uff0c\u8a2d\u5b9a\u4e00\u500b\u8f03\u5408\u9069\u7684\u6295\u653e\u983b\u7387\uff0c\u53ef\u80fd\u662f\u4e00\u9031\u5169\u6b21\u6216\u8005\u4e00\u500b\u6708\u4e94\u6b21\uff0c\u900f\u904e\u6bcf\u6b21\u7684\u5ee3\u544a\u4e0d\u65b7\u7684A\/B Testing\u627e\u51fa\u4fc3\u6210\u9867\u5ba2\u8f49\u63db\u7684\u751c\u871c\u6578\u5b57\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_%E9%A1%9E%E4%BC%BC%E5%8F%97%E7%9C%BE%EF%BC%8C%E6%93%B4%E5%A4%A7%E4%BD%A0%E7%9A%84%E8%A7%B8%E5%8F%8A%E7%8E%87\"><\/span><strong>7. \u985e\u4f3c\u53d7\u773e\uff0c\u64f4\u5927\u4f60\u7684\u89f8\u53ca\u7387<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e5f\u8a31\u4f60\u7684\u7db2\u7ad9\u525b\u8d77\u6b65\uff0c\u6d41\u91cf\u9084\u4e0d\u662f\u7279\u5225\u5927\uff0c\u518d\u884c\u92b7\u540d\u55ae\u7d2f\u7a4d\u7684\u6642\u9593\u9700\u8981\u5f88\u9577\uff0c\u4f46\u53c8\u6025\u6b32\u89f8\u53ca\u66f4\u591a\u7684\u6f5b\u5728\u6d88\u8cbb\u8005\u3002\u4f60\u53ef\u4ee5\u5617\u8a66\u4f7f\u7528\u985e\u4f3c\u518d\u884c\u92b7\u540d\u55ae\uff0c\u4f8b\u5982\uff1a\u7576\u8a2d\u5b9a\u4e00\u7d44OOO\u518d\u884c\u92b7\u540d\u55ae\u5f8c\uff0c\u7576\u540d\u55ae\u4eba\u6578\u7d2f\u7a4d\u5230Google\u53ef\u4ee5\u505a\u53d7\u773e\u8f2a\u5ed3\u6bd4\u5c0d\uff0c\u5728Google Ads\u5f8c\u53f0\u5c31\u53ef\u4ee5\u898b\u5230 \u548c\u300cOOO\u300d\u985e\u4f3c\u7684\u518d\u884c\u92b7\u540d\u55ae\uff0c\u7cfb\u7d71\u81ea\u52d5\u5e6b\u4f60\u5c0b\u627e\u51fa\u8f2a\u5ed3\u985e\u4f3c\u7684\u6f5b\u5728\u6d88\u8cbb\u8005\uff0c\u800c\u4e14\u540d\u55ae\u91cf\u901a\u5e38\u662f\u539f\u672c\u540d\u55ae\u7684\u767e\u500d\u751a\u81f3\u5343\u500d\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_%E4%B8%8D%E7%9F%A5%E9%81%93%E6%80%8E%E9%BA%BC%E5%88%B6%E5%AE%9A%E7%AD%96%E7%95%A5%EF%BC%8C%E9%82%A3%E8%87%B3%E5%B0%91%E7%94%A8%E5%BC%B7%E5%A4%A7%E7%9A%84%E3%80%8C%E6%99%BA%E6%85%A7%E5%90%8D%E5%96%AE%E3%80%8D\"><\/span><strong>8. \u4e0d\u77e5\u9053\u600e\u9ebc\u5236\u5b9a\u7b56\u7565\uff0c\u90a3\u81f3\u5c11\u7528\u5f37\u5927\u7684\u300c\u667a\u6167\u540d\u55ae\u300d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google AlphaGo\u90fd\u6253\u6557\u4eba\u985e\u4e86\uff0c\u6211\u5011\u61c9\u8a72\u53ef\u4ee5\u66f4\u76f8\u4fe1Google\u6f14\u7b97\u6cd5\u7684\u5a01\u529b\uff01\u4f60\u53ef\u80fd\u6c92\u6709\u6642\u9593\u6216\u662f\u60f3\u6cd5\u53bb\u8a2d\u8a08\u4e00\u5957\u5c6c\u65bc\u4f60\u7684\u518d\u884c\u92b7\u540d\u55ae\uff0c\u4f46\u4f60\u53ef\u4ee5\u76f4\u63a5\u5617\u8a66\u4f7f\u7528Google\u70ba\u4f60\u63d0\u4f9b\u7684\u300c\u667a\u6167\u540d\u55ae\u300d\uff0c\u9019\u4efd\u540d\u55ae\u5728GA\u5f8c\u53f0\u5373\u53ef\u8a2d\u5b9a\uff0c\u5b98\u65b9\u8aaa\u660e\u4e2d\u6709\u4e00\u6bb5\u7279\u5225\u503c\u5f97\u6211\u5011\u6ce8\u610f\u7684\u662f\uff0c\u300cAnalytics (\u5206\u6790) \u53ef\u6839\u64da\u540c\u985e\u5546\u5bb6\u7684\u6b77\u4f86\u8f49\u63db\u8cc7\u6599\uff0c\u4f30\u7b97\u54ea\u4e9b\u4f7f\u7528\u8005\u5f88\u53ef\u80fd\u5728\u5f8c\u7e8c\u9020\u8a2a\u671f\u9593\u5b8c\u6210\u8f49\u63db\u3002\u300d\uff0c\u7adf\u7136\u53ef\u4ee5\u4f7f\u7528\u5230\u300c\u540c\u985e\u5546\u5bb6\u300d\u7684\u6b77\u4f86\u8f49\u63db\u8cc7\u6599\uff0c\u4f86\u63cf\u7e6aTA\u8f2a\u5ed3\uff0c\u90fd\u8aaa\u5f97\u9019\u9ebc\u660e\u986f\u4e86\uff01\u597d\u540d\u55ae\uff0c\u4e0d\u7528\u55ce\uff1f<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_%E4%B8%B2%E6%8E%A5_Google_Ads_%E5%BB%A3%E5%91%8A%E5%B8%B3%E6%88%B6\"><\/span><span style=\"color: #3366ff;\"><strong>Google Analytics \u4e32\u63a5 Google Ads \u5ee3\u544a\u5e33\u6236<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u60f3\u8981\u4f7f\u7528GA\u7684\u76ee\u6a19\u5c0d\u8c61\u540d\u55ae\uff0c\u5c31\u5fc5\u9808\u8981\u5c07\u5169\u500b\u5e73\u53f0\u7cfb\u7d71\u4e32\u63a5\u8d77\u4f86\uff0c\u9996\u5148\u8981\u5148\u78ba\u8a8d\u64c1\u6709\u5404\u81ea\u5e73\u53f0\u8db3\u5920\u7684\u64cd\u4f5c\u6b0a\u9650\uff0cGA\u5e33\u6236\u5fc5\u9808\u64c1\u6709\u81f3\u5c11\u300c\u8cc7\u6e90\u300d\u5c64\u7d1a\u7684\u300c\u7de8\u8f2f\u300d\u6b0a\u9650\uff0cGoogle Ads\u5e33\u6236\u5247\u5fc5\u9808\u64c1\u6709\u300c\u7ba1\u7406\u54e1\u300d\u6b0a\u9650\u3002\u4e32\u63a5\u65b9\u5f0f\u662f\u96d9\u5411\u7684\uff0c\u53ef\u4ee5\u81ea\u7531\u5f9eGA\u6216Google Ads\u5f8c\u53f0\u8a2d\u5b9a\uff0c\u4ee5\u4e0b\u662f\u7531GA\u5f8c\u53f0\u4e32\u63a5\u7684\u5be6\u4f5c\u6b65\u9a5f\uff1a<\/span><br \/>\n<em>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/07\/google-analytics-account-structure\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u77ad\u89e3Google Analytics \u4f7f\u7528\u8005\u7684\u5e33\u6236\u7ba1\u7406\u67b6\u69cb<\/a><\/em><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u5230GA\u5f8c\u53f0\u300c\u7ba1\u7406\u300d\u2192\u300c\u8cc7\u6e90\u300d\u2192 \u9078\u64c7\u300cGoogle Ads\u9023\u7d50\u300d<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9747 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/10\/link-google-ads-and-analytics-001.jpg\" alt=\"\" width=\"1428\" height=\"693\" \/><\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"> \u9078\u64c7\u300c\u65b0\u589e\u9023\u7d50\u7fa4\u7d44\u300d<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9748 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/10\/link-google-ads-and-analytics-002.jpg\" alt=\"\" width=\"741\" height=\"230\" \/><\/p>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\"> \u9078\u64c7\u6b32\u9023\u7d50\u7684\u5e33\u6236\u7de8\u865f\uff0c\u9078\u64c7\u300c\u7e7c\u7e8c\u300d<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9749 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/10\/link-google-ads-and-analytics-003.jpg\" alt=\"\" width=\"719\" height=\"364\" \/><\/p>\n<ol start=\"4\">\n<li><span style=\"font-weight: 400;\"> \u8f38\u5165\u6a19\u984c(\u4e4b\u5f8c\u7684\u9023\u7d50\u540d\u7a31\uff0c\u5efa\u8b70\u547d\u540d\u6e05\u695a\u597d\u8fa8\u8a8d)\uff0c\u9078\u64c7\u9023\u7d50\u7684\u300c\u8cc7\u6599\u6aa2\u8996\u300d\uff0c\u5b8c\u6210\uff01<img decoding=\"async\" class=\"alignnone wp-image-9750 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/10\/link-google-ads-and-analytics-004.jpg\" alt=\"\" width=\"716\" height=\"608\" \/><\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\"><\/span><span style=\"color: #3366ff;\"><strong>Google Analytics \u76ee\u6a19\u5c0d\u8c61\u8a2d\u5b9a\u65b9\u6cd5<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u78ba\u8a8dGoogle Ads\u5e33\u6236\u8207GA\u5e33\u6236\u9023\u7d50\u5b8c\u6210\u5f8c\uff0c\u6211\u5011\u5c31\u53ef\u4ee5\u9032\u4e00\u6b65\u900f\u904eGA\u8a2d\u5b9a\u518d\u884c\u92b7\u540d\u55ae\u532f\u5165Google Ads\u5ee3\u544a\u5e33\u6236\u4f7f\u7528\uff0c\u4ee5\u4e0b\u8aaa\u660e\u8a2d\u5b9a\u6e05\u55ae\u7684\u6b65\u9a5f\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u5728GA\u5f8c\u53f0\u300c\u7ba1\u7406\u300d\u2192\u300c\u8cc7\u6e90\u300d\u2192\u300c\u76ee\u6a19\u5c0d\u8c61\u5b9a\u7fa9\u300d\u2192 \u9078\u64c7\u300c\u76ee\u6a19\u5c0d\u8c61\u300d<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9741 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/10\/google-analytics-create-audiences-001.jpg\" alt=\"\" width=\"1429\" height=\"711\" \/><\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"> \u9078\u64c7\u300c\u65b0\u589e\u76ee\u6a19\u5c0d\u8c61\u300d<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9742 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/10\/google-analytics-create-audiences-002.jpg\" alt=\"\" width=\"933\" height=\"315\" \/><\/p>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\"> \u4f9d\u7167\u4f60\u7684\u7b56\u7565\u8a2d\u5b9a\u76f8\u5c0d\u61c9\u7684TA\u5b9a\u7fa9<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9743 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/10\/google-analytics-create-audiences-003.jpg\" alt=\"\" width=\"927\" height=\"729\" \/><\/p>\n<ol start=\"4\">\n<li><span style=\"font-weight: 400;\"> \u8f38\u5165\u5408\u9069\u4f60\u7684\u884c\u92b7\u7b56\u7565\u7684\u518d\u884c\u92b7\u6548\u671f \u2192 \u8f38\u5165\u300c\u76ee\u6a19\u5c0d\u8c61\u540d\u7a31\u300d(\u4f8b\u5982. \u52a0\u5165\u8cfc\u7269\u8eca_\u6700\u8fd15\u5929)<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9744 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/10\/google-analytics-create-audiences-004.jpg\" alt=\"\" width=\"927\" height=\"729\" \/><\/p>\n<ol start=\"5\">\n<li><span style=\"font-weight: 400;\"> \u9078\u64c7\u6b32\u4f7f\u7528\u7684Google Ads\u5ee3\u544a\u5e33\u6236\uff0c\u6309\u4e0b\u300c\u767c\u4f48\u300d\u518d\u5230\u5ee3\u544a\u5e33\u6236\u5f8c\u53f0\u5373\u53ef\u770b\u5230\u76ee\u6a19\u5c0d\u8c61\u540d\u55ae<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9745 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/10\/google-analytics-create-audiences-005.jpg\" alt=\"\" width=\"924\" height=\"702\" \/><br \/>\n&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AD%96%E7%95%A5%E5%9F%B7%E8%A1%8C%E5%BE%8C%EF%BC%8C%E9%82%84%E8%A6%81%E8%A8%98%E5%BE%97%E4%B8%8D%E6%96%B7%E5%84%AA%E5%8C%96\"><\/span><span style=\"color: #3366ff;\"><strong>\u7b56\u7565\u57f7\u884c\u5f8c\uff0c\u9084\u8981\u8a18\u5f97\u4e0d\u65b7\u512a\u5316<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u300c\u6c92\u6709\u6700\u597d\uff0c\u53ea\u6709\u66f4\u597d\u3002\u300d\u7576\u4f60\u5df2\u7d93\u898f\u5283\u4e86\u4e00\u7cfb\u5217\u7684\u518d\u884c\u92b7\u5ee3\u544a\u6295\u653e\u7b56\u7565\uff0c\u4e5f\u914d\u4e88\u76f8\u5c0d\u61c9\u5408\u9069\u7684\u5ee3\u544a\u7d20\u6750\uff0c\u4f60\u6703\u671f\u5f85\u8a02\u55ae\u5c31\u6703\u5982\u96ea\u82b1\u822c\u98db\u4f86\uff0c\u7576\u7136\u9019\u975e\u5e38\u6709\u53ef\u80fd\u767c\u751f\uff01\u4f46\u662f\u66f4\u91cd\u8981\u7684\u662f\u958b\u59cb\u6295\u653e\u4e4b\u5f8c\u66f4\u5bc6\u96c6\u5730\u89c0\u5bdf\u5ee3\u544a\u6210\u6548\uff0c\u4f60\u6240\u69cb\u60f3\u7684\u662f\u4e0d\u662f\u7b26\u5408\u6d88\u8cbb\u8005\u7684\u671f\u5f85\u8207\u9ad4\u9a57\uff0c\u5982\u679c\u6548\u679c\u4e0d\u5982\u9810\u671f\uff0c\u53ef\u4ee5\u5c31\u5404\u8b8a\u56e0\u4f86\u9010\u6b65\u5fae\u8abf\uff0c\u4f8b\u5982. \u7d20\u6750\u3001\u518d\u884c\u92b7\u6548\u671f\u3001\u5230\u9054\u9801\u9762\u3001TA\u9396\u5b9a&#8230;\u7b49\uff0c\u4f86\u8a2d\u8a08\u66f4\u7b26\u5408\u3001\u66f4\u9ad4\u8cbc\u6d88\u8cbb\u8005\u7684\u5ee3\u544a\uff0c\u9019\u5c07\u6703\u662f\u4e00\u500b\u300c\u89c0\u5bdf \u2192 \u8a2d\u8a08 \u2192 \u6295\u653e \u2192 \u89c0\u5bdf\u300d\u7684\u5faa\u74b0\uff0c\u4e5f\u8a31\u4f60\u8a8d\u70ba\u627e\u5230\u4e86\u4e00\u500b\u4e0d\u932f\u7684\u6295\u653e\u7b56\u7565\uff0c\u4f46\u662f\u4ecd\u7136\u6709\u53ef\u80fd\u56e0\u70ba\u4eca\u5e74\u5e02\u5834\u6539\u8b8a\u3001\u5b63\u7bc0\u5929\u6c23\u8b8a\u5316\u3001\u76f8\u540c\u7b56\u7565\u75b2\u4e4f\u7b49\u591a\u56e0\u7d20\u5f71\u97ff\u4f60\u7684\u6536\u76ca\u8868\u73fe\uff0c\u5225\u5fd8\u4e86\u6301\u7e8c\u76e3\u6e2c\u4f60\u7684\u5ee3\u544a\u3002\u5e0c\u671b\u5404\u4f4d\u90fd\u80fd\u627e\u5230\u5c6c\u65bc\u81ea\u5df1\u7684\u6295\u653e\u5fc3\u6cd5\uff0c\u5e36\u9032\u66f4\u591a\u8a02\u55ae\uff0c\u8cfa\u5927\u9322\uff01<\/span><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/09\/dynamic-search-ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\u6559\u5b78\u3011\u8b93 Google \u5ee3\u544a\u6587\u6848\u4e0d\u518d\u5beb\u5230\u624b\u8edf<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/09\/google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u5ee3\u544a\u985e\u578b\u5927\u89e3\u5bc6\uff1aGoogle Ads\u9664\u4e86\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u9084\u6709\u54ea\u4e9b\u683c\u5f0f\uff1f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0d\u7ba1\u5927\u54c1\u724c\u6216\u4e2d\u5c0f\u4f01\u696d\u5728\u505a\u7db2\u8def\u884c\u92b7\u6642\uff0c\u7e3d\u662f\u6703\u9762\u81e8\u300c\u8cc7\u6e90\u6709\u9650\uff0c\u617e\u671b\u7121\u7aae\u300d\u7684\u554f\u984c\uff0c\u8981\u600e\u9ebc\u628a\u884c\u92b7\u9810\u7b97\u7cbe\u6253\u7d30\u7b97\u5730\u82b1\u5728\u5200\u53e3 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,484,487],"tags":[],"class_list":["post-9710","post","type-post","status-publish","format-standard","hentry","category-digital-ads","category-google-ads","category-ads-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u4f7f\u7528GA\u8a2d\u5b9a\u540d\u55ae\u6295\u653e\u7b56\u7565\u66f4\u7cbe\u6e96 - awoo<\/title>\n<meta name=\"description\" content=\"\u6559\u4f60\u5982\u4f55Google Analytics\u4f86\u8a2d\u5b9a\u518d\u884c\u92b7\u5ee3\u544a\u540d\u55ae\uff0c\u6295\u653e\u66f4\u7cbe\u6e96\u6709\u6548\u7684Google 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