{"id":9946,"date":"2019-02-27T08:29:19","date_gmt":"2019-02-27T00:29:19","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=9946"},"modified":"2022-09-21T17:00:56","modified_gmt":"2022-09-21T09:00:56","slug":"gtm-tag-trigger-variable","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-tag-trigger-variable\/","title":{"rendered":"\u958b\u59cb\u4f7f\u7528GTM\u4e4b\u524d\uff0c\u5148\u8a8d\u8b58Google Tag Manager\u4e2d\u7684\u4ee3\u78bc\u3001\u89f8\u767c\u689d\u4ef6\u8207\u8b8a\u6578"},"content":{"rendered":"<p>\u76f8\u4fe1\u6709\u5728\u6301\u7e8c\u8ffd\u8e64 awoo\u90e8\u843d\u683c\u7684\u8b80\u8005\uff0c\u61c9\u8a72\u6709\u770b\u904e\u4e4b\u524d\u7684<a href=\"https:\/\/www.awoo.com.tw\/blog\/tag-management-solution\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6a19\u8a18\u7ba1\u7406\u5de5\u5177GTM\u4ecb\u7d39<\/a>\u3001<a href=\"https:\/\/www.awoo.com.tw\/blog\/gtm-ga-implement\/\" target=\"_blank\" rel=\"noopener noreferrer\">GTM\u5b89\u88ddGA\u6559\u5b78<\/a>\uff0c\u4e0d\u904e\u4f60\u662f\u5426\u9084\u662f\u5c0dGoogle Tag Manager\u7684\u4ee3\u78bc\u3001\u89f8\u767c\u689d\u4ef6\u4ee5\u53ca\u8b8a\u6578\u9019\u4e09\u8005\u7684\u95dc\u4fc2\u611f\u5230\u9727\u98af\u98af\u55ce\uff1f\u672c\u7bc7\u6587\u7ae0\u6703\u66f4\u8a73\u7d30\u7684\u8aaa\u660e\u4ed6\u5011\u4e4b\u9593\u4ee3\u8868\u7684\u610f\u7fa9\u3002<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/sam01.png\" alt=\"\" width=\"1234\" height=\"719\" \/><br \/>\n\u958b\u59cb\u5148\u78ba\u5b9a\u597d\u6240\u8981\u5efa\u7acb\u7684\u4ee3\u78bc\u985e\u578b\uff08\u4f8b\u5982\uff1aGoogle Analytics\u3001Google Optimize\u6216\u662f\u81ea\u8a02\u4ee3\u78bc\u7b49\u7b49\uff09\uff0c\u518d\u6c7a\u5b9a\u9019\u6bb5\u4ee3\u78bc\u7684\u89f8\u767c\u689d\u4ef6\uff08\u4f8b\u5982\uff1a\u6253\u958b\u8996\u7a97\u89f8\u767c\u3001\u9ede\u64ca\u7b49\u7b49\uff09\uff0c\u800c\u8b8a\u6578\u5247\u662f\u4ee3\u78bc\u6216\u662f\u89f8\u767c\u689d\u4ef6\u4e2d\u70ba\u4e86\u67d0\u500b\u503c\u9810\u7559\u7684\u5177\u540d\u4f4d\u7f6e\uff08\u4f8b\u5982\u7522\u54c1\u540d\u7a31\u3001\u50f9\u683c\u503c\u6216\u65e5\u671f\uff09\u3002<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/0ad.png\" alt=\"\u4ee3\u78bc\u3001\u89f8\u767c\u689d\u4ef6\u3001\u8b8a\u6578\u95dc\u4fc2\u5716\" width=\"593\" height=\"407\" \/><br \/>\n\u4e0b\u9762\u66f4\u8a73\u7d30\u7684\u4ecb\u7d39\u8b8a\u6578\u3001\u89f8\u767c\u689d\u4ef6\u3001\u4ee3\u78bc\u4e09\u8005\u5404\u81ea\u7684\u610f\u7fa9\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-tag-trigger-variable\/#GTM_%E2%80%93_%E8%AE%8A%E6%95%B8Variable\" >GTM &#8211; \u8b8a\u6578(Variable)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-tag-trigger-variable\/#%E8%AE%8A%E6%95%B8Variable%E9%A1%9E%E5%9E%8B\" >\u8b8a\u6578(Variable)\u985e\u578b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-tag-trigger-variable\/#GTM_%E2%80%93_%E8%A7%B8%E7%99%BC%E6%A2%9D%E4%BB%B6Trigger\" >GTM &#8211; \u89f8\u767c\u689d\u4ef6(Trigger)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-tag-trigger-variable\/#%E7%B6%B2%E9%A0%81%E7%80%8F%E8%A6%BD\" >\u7db2\u9801\u700f\u89bd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-tag-trigger-variable\/#%E7%B6%B2%E9%A0%81%E5%85%83%E7%B4%A0%E5%8F%AF%E8%A6%8B%E5%BA%A6\" >\u7db2\u9801\u5143\u7d20\u53ef\u898b\u5ea6<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-tag-trigger-variable\/#GTM_%E2%80%93_%E4%BB%A3%E7%A2%BCTag%E7%9A%84%E6%84%8F%E7%BE%A9\" >GTM &#8211; \u4ee3\u78bc(Tag)\u7684\u610f\u7fa9<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"GTM_%E2%80%93_%E8%AE%8A%E6%95%B8Variable\"><\/span>GTM &#8211; \u8b8a\u6578(Variable)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u76f8\u4fe1\u5982\u679c\u6709\u5beb\u904e\u7a0b\u5f0f\u8a9e\u6cd5\u7684\u4eba\uff0c\u61c9\u8a72\u90fd\u5c0d\u65bc\u300c\u8b8a\u6578\u300d\u9019\u500b\u8a5e\u4e0d\u964c\u751f\uff0c\u800c\u5728GTM\u4e0a\u7684\u8b8a\u6578\u8ddf\u7a0b\u5f0f\u4e2d\u7684\u8b8a\u6578\u4ee3\u8868\u610f\u7fa9\u662f\u5927\u540c\u5c0f\u7570\u7684\u3002\u6211\u5011\u9700\u8981\u5148\u5efa\u7acb\u8b8a\u6578\u4e26\u5b9a\u7fa9\u9019\u4e9b\u8b8a\u6578\u7684\u985e\u578b\u662f\u4ec0\u9ebc\u6216\u662f\u4ee3\u8868\u7684\u503c\u70ba\u4f55\uff0c\u4f8b\u5982\u4e4b\u524d\u300c<a href=\"https:\/\/www.awoo.com.tw\/blog\/gtm-ga-implement\/\">Google Tag Manager \u6559\u5b78\uff1a\u7b2c\u4e00\u6b21\u88ddGoogle Analytics\u5c31\u4e0a\u624b<\/a>\u300d\u6587\u7ae0\u4e2d\u63d0\u5230\u65b0\u589e\u4e00\u7d44Google Analytics\u8ffd\u8e64\u7a0b\u5f0f\u78bc\u7de8\u865f\u7684\u8b8a\u6578\uff0c\u90a3\u9019\u7d44\u8b8a\u6578\u985e\u578b\u70baGoogle Analytics\u8a2d\u5b9a\uff0c\u800c\u8b8a\u6578\u7684\u503c\u5c31\u662fGoogle Analytics\u8ffd\u8e64\u7a0b\u5f0f\u78bc\u7684\u7de8\u865f\u3002\u5efa\u7acb\u597d\u7684\u8b8a\u6578\u9664\u4e86\u5b89\u88ddGA\u7528\u5230\u5916\uff0c\u4e5f\u65b9\u4fbf\u5f8c\u7e8c\u6709\u5176\u4ed6\u8a2d\u5b9a\u9700\u8981\u7528\u5230GA\u8ffd\u8e64\u7a0b\u5f0f\u78bc\u7de8\u865f\u7684\u6642\u5019\u53ef\u4ee5\u91cd\u8907\u4f7f\u7528\uff0c\u6e1b\u5c11\u8a2d\u5b9a\u7684\u91cd\u5de5\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%AE%8A%E6%95%B8Variable%E9%A1%9E%E5%9E%8B\"><\/span>\u8b8a\u6578(Variable)\u985e\u578b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728Google Tag Manager \u4e2d\u8b8a\u6578\u985e\u578b\u6703\u56e0\u5bb9\u5668\u985e\u578b\u70ba\u7db2\u9801(Web)\u6216\u662f\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f(APP)\u800c\u6709\u6240\u4e0d\u540c(\u672c\u7bc7\u6587\u7ae0\u6703\u4e3b\u8981\u4ecb\u7d39\u7db2\u9801\u7684\u985e\u578b)\uff0c\u7db2\u9801\u73fe\u5728\u4e3b\u8981\u985e\u578b\u6703\u5206\u70ba\u4e0b\u9762\u9019\u5e7e\u7a2e\uff1a<\/p>\n<ul>\n<li>\u5c0e\u89bd\n<ul>\n<li>HTTP \u53c3\u7167\u7db2\u5740<\/li>\n<li>\u7db2\u5740<\/li>\n<\/ul>\n<\/li>\n<li>\u7db2\u9801\u8b8a\u6578\n<ul>\n<li>\u7b2c\u4e00\u65b9 Cookie<\/li>\n<li>\u672a\u5b9a\u7fa9\u503c<\/li>\n<li>\u81ea\u8a02 <a href=\"https:\/\/www.awoo.com.tw\/blog\/javascript-introduction\/\" target=\"_blank\" rel=\"noopener noreferrer\">JavaScript<\/a><\/li>\n<li>\u8cc7\u6599\u5c64<\/li>\n<li>JavaScript \u8b8a\u6578<\/li>\n<\/ul>\n<\/li>\n<li>\u7db2\u9801\u5143\u7d20\n<ul>\n<li>\u81ea\u52d5\u4e8b\u4ef6\u8b8a\u6578<\/li>\n<li>DOM \u5143\u7d20<\/li>\n<li>\u5143\u7d20\u53ef\u898b\u5ea6<\/li>\n<\/ul>\n<\/li>\n<li>\u516c\u7528\u7a0b\u5f0f\n<ul>\n<li>\u5e38\u503c<\/li>\n<li>\u81ea\u8a02\u4e8b\u4ef6<\/li>\n<li>\u74b0\u5883\u540d\u7a31<\/li>\n<li><a href=\"https:\/\/www.awoo.com.tw\/blog\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> (\u5206\u6790) \u8a2d\u5b9a<\/li>\n<li>\u5c0d\u7167\u8868<\/li>\n<li>\u96a8\u6a5f\u6578\u5b57<\/li>\n<li>\u898f\u5247\u904b\u7b97\u5f0f\u8868\u683c<\/li>\n<\/ul>\n<\/li>\n<li>\u5bb9\u5668\u8cc7\u6599\n<ul>\n<li>\u5bb9\u5668 ID<\/li>\n<li>\u5bb9\u5668\u7248\u672c\u865f\u78bc<\/li>\n<li>\u5075\u932f\u6a21\u5f0f<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u5982\u679c\u60f3\u77e5\u9053\u5404\u985e\u578b\u8b8a\u6578\u4ee3\u8868\u7684\u610f\u601d\u53ef\u4ee5\u53c3\u8003Google\u8aaa\u660e\u6587\u4ef6\uff1a<a href=\"https:\/\/support.google.com\/tagmanager\/answer\/7683362?hl=zh-Hant&amp;ref_topic=9125128\">\u7db2\u9801\u9069\u7528\u7684\u4f7f\u7528\u8005\u5b9a\u7fa9\u8b8a\u6578\u985e\u578b<\/a>\uff0c\u9019\u908a\u5c31\u4e0d\u53e6\u5916\u95e1\u8ff0\u4e86\u3002<\/p>\n<h4>GTM\u5167\u5efa\u8b8a\u6578<\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/sam03.png\" alt=\"\" width=\"991\" height=\"484\" \/><br \/>\n\u5167\u5efa\u7684\u8b8a\u6578\u6703\u56e0\u70ba\u5bb9\u5668\u985e\u578b\u662f\u7db2\u9801\u3001AMP\u3001Android \u6216 iOS\u800c\u6709\u6240\u4e0d\u540c\uff0c\u4ee5\u7db2\u9801\u5bb9\u5668\u4f86\u8aaa\uff1a\u6703\u6709\u9ede\u64ca\u3001\u932f\u8aa4\u3001\u8868\u55ae\u3001\u7d00\u9304\u3001\u7db2\u9801\u3001\u6372\u52d5\u3001\u516c\u7528\u7a0b\u5f0f\u3001\u5f71\u7247\u3001\u53ef\u898b\u5ea6\u9019\u5e7e\u500b\u5927\u985e\u578b\u7684\u5167\u5efa\u8b8a\u6578\uff0c\u4ee5\u9ede\u64ca\u70ba\u4f8b\uff1a\u9810\u8a2d\u7684\u8b8a\u6578\u6709\u9ede\u64ca\u5143\u7d20\u3001\u9ede\u64ca\u985e\u5225\u3001\u9ede\u64ca ID\u3001\u9ede\u64ca\u76ee\u6a19\u3001\u9ede\u64ca\u7db2\u5740\u3001\u9ede\u64ca\u6587\u5b57\u53ef\u4ee5\u4f9b\u4f7f\u7528\uff0c\u800c\u5167\u5efa\u8b8a\u6578\u4e0d\u5920\u7528\u7684\u8a71\u4e5f\u53ef\u4ee5\u65b0\u589e\u81ea\u5b9a\u7fa9\u8b8a\u6578\uff0c\u5982\u679c\u60f3\u4e86\u89e3\u5176\u4ed6\u66f4\u591a\u5167\u5efa\u8b8a\u6578\uff0c\u53ef\u4ee5\u524d\u5f80\u770b<a href=\"https:\/\/support.google.com\/tagmanager\/answer\/7182738?hl=zh-Hant&amp;ref_topic=7182737\">GTM\u5167\u5efa\u8b8a\u6578\u8cc7\u8a0a<\/a>\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GTM_%E2%80%93_%E8%A7%B8%E7%99%BC%E6%A2%9D%E4%BB%B6Trigger\"><\/span>GTM &#8211; \u89f8\u767c\u689d\u4ef6(Trigger)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u89f8\u767c\u689d\u4ef6\u5176\u5be6\u5c31\u8ddf\u5b57\u9762\u4e0a\u7684\u610f\u601d\u662f\u4e00\u6a23\u7684\uff0c\u7576\u7db2\u9801\u6216\u662f\u61c9\u7528\u7a0b\u5f0f\u7684\u67d0\u500b\u689d\u4ef6\u88ab\u89f8\u767c\uff0c\u4ee3\u78bc\u5c31\u6703\u5728\u7db2\u9801\u4e0a\u555f\u7528\uff0c\u800c\u901a\u5e38\u89f8\u767c\u689d\u4ef6\u53ef\u4ee5\u5206\u70ba\u5e7e\u7a2e\uff1a\u7db2\u9801\u700f\u89bd\u3001\u7db2\u9801\u9ede\u64ca\u3001\u7db2\u9801\u5143\u7d20\u53ef\u898b\u5ea6\u3001\u7db2\u9801\u8868\u55ae\u63d0\u4ea4\u3001\u7db2\u9801\u7d00\u9304\u8b8a\u66f4\u3001JavaScript 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href=\"https:\/\/zh.wikipedia.org\/wiki\/%E6%96%87%E6%A1%A3%E5%AF%B9%E8%B1%A1%E6%A8%A1%E5%9E%8B\">\u7dad\u57fa\u767e\u79d1\uff1a\u6587\u4ef6\u7269\u4ef6\u6a21\u578b<\/a>)<\/li>\n<li>\u958b\u59cb\u8f09\u5165\u7db2\u9801\u8cc7\u6e90(\u4f8b\u5982JS\u3001\u5716\u7247\u7b49\u7b49\u5916\u90e8\u8cc7\u6e90)<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E9%A0%81%E5%85%83%E7%B4%A0%E5%8F%AF%E8%A6%8B%E5%BA%A6\"><\/span>\u7db2\u9801\u5143\u7d20\u53ef\u898b\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/sam05.png\" alt=\"\" width=\"906\" height=\"722\" \/><br \/>\n\u9019\u9805\u89f8\u767c\u689d\u4ef6\u53ef\u4ee5\u8a2d\u5b9a\u7576\u7db2\u9801\u4e2d\u7684\u67d0\u500b\u5143\u7d20\u5728\u9801\u9762\u4e2d\u986f\u73fe\u7684\u6642\u5019\u89f8\u767c\u3002<br 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